The Elf on the Shelf - A Birthday Tradition Deluxe Collectors Set. Includes Elf, Birthday Outfit, Birthday Storybook & Original Storybook Includes special instructions for families to invite their scout elf for a birthday visit Elf on the Shelf is #1 national bestseller with over 4 million copies sold The Elf on the Shelf: A Birthday Tradition this is the long-awaited sequel to Limited edition includes 2 sets: Blue Eyed Elf with original Christmas story book and Claus Couture Collection Birthday Outfit Hat with Birthday Story Book The Elf on the Shelf: A Birthday Tradition this is the long-awaited sequel to the bestselling Elf on the Shelf Christmas Tradition Written in signature rhyme by best-selling authors Carol Aebersold and Chanda Bell, and illustrated with Co Steinwart's classic watercolor art, the book represents the first original title from this award-winning team since the publication of The Elf on the Shelf in 2005