Imprint Keep It Cool Towel, 25.5 by 17 Inch Cooling Towel Keep It Cool Towel Perfect for sports/exercising, outdoor activities, cooling sunburns, hot flashes, fever relief and more! Measure approximately: 25.5 by 17 inches Instructions: 1) Saturate towel with water before use; 2) Squeeze out excess; 3) Shake towel to activate; 4) Apply to heated body area; 5) Activation will allow up to 20 degrees cooler than outside temperature and last for hours! Perfect for adding to your sports bag, beach bag, exercise bag and so much more.