THE SHOP COMPANY Professional Grade Retractable Tape Measure - 120 inches & 300 centimeters Extra extra long - One side is fully inches (120) and the other is fully centimeters (300) Easy to read print- you just can't get any clearer than our black on white large lettering design Ultra wide - we made our tape is a full 15mm wide (substantially wider than other models on the market) which makes it even easier to use The "0" measurement starts exactly from the metal tips (instead of from some unmarked location near the beginning that is customary with other tape measures on the market) Both neckstrap and bracelet metal chain are included in every one of our retractable tape measures