100% Percent Umbrella - 70801 The roots of the 100% brand date back to the early 1980's when the popular logo graced the factory racing equipment of the biggest names in motocross. Thirty years later the passion for the spirit of racing remains. Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, "How much effort do you give?"Large white umbrella.Large "100%" logo emblazoned on half of top fabric, and smaller logos in fabric sections on other half.