Elite-Kold Adult Shoulder Elbow Ice Wrap for Rotator Cuff Tendonitis Bursitis DK 54 Gold Standard' due to its design and effectiveness Several studies have shown that Pro-Kold products get the appropriate cold (just above freezing) to the treatment site, with no fear of frostbite or cold shock Team physicians and athletic trainers use Pro-Kold products on the sideline and in the training room.