Asap Fast, furious and fun, ASAP is the quick-think game. Perfect for entertainment on the go, University Games was founded by Bob Moog and Cris Lehman recognized a developing niche in social interaction and learning games for adults and children University Games has been creating educational board games designed so that players won't notice how much they are learning! ASAP tests your quick-thinking and fasting talking skills in 26 categories. Quick, name a movie star starting with the letter "L." Name a type of dog starting with the letter "A." Different letter/category combinations make the game different every time you play.