BWT Water Filter Pitcher, Patented Magnesium Technology, White Why are BWT Water Filter Products the Best in the World? - The patented BWT Magnesium technology not only reduces chlorine, heavy metals and scale, but also mineralizes the water with valuable Magnesium, making it taste natural, balanced, fresh and ranking highest in consumer taste tests around the world. Technology & Design With the Most Awards - Red Dot Design Winner 2014 | Home & Trend Award : Innovation of the Year 2014 & Golden Award Best of the Best | EESC European Award 2014 Best Product of the Year 2013 | Winner of Plus X Award 2013. Relieves Magnesium Deficiency - Mg2+ has become the most crucial mineral lacking in our diet. It is estimated that 70% of adults are Mg2+ deficient causing a multitude of illnesses. In addition, Mg+ is a natural mineral and flavor carrier which enhances the aroma and taste of tea and coffee and provides a much better "crema". Unsurpassed Filtration Cleaner No black bits in the water, Faster No pre-soaking required to activate filter, Safer Contains silver to provide antimicrobial protection and prolong filter life, Stability Designed to deliver stable performance over the life of the filter. The filter ingredients wont get packed down at the bottom and reduce filtration efficacy. Offered at a Limited Promotional Price. Buy Now Since Supplies are Limited at This Price!