SolidJoy 60 Inch Tape Measure (Retractable Tape Measure, Sewing Measuring Tape); Ideal as a Sewing Tape Measure and Pocket-Size Efficient and compact (2 inch diameter,  inch wide) retractable tape measure that easily fits into your pocket. 60 inch tape measure (length), and  inch wide; tape shows inches on one side, centimeters (it's a metric tape measure also) on the other side. MEASUREMENT STARTS AT ZERO, unlike some other sewing tape measures. Easily measure curved or straight objects with the flexible tape, and easily retract tape with the push of a button. When you pull out a length of tape, it stays in position. Simply press the button to retract the tape. Trademark application has been submitted for SolidJoy to the U.S. Patent and Trademark Office, and SolidJoy is registered by Amazon in the Amazon Brand Registry.