Organic Lifestyle Washable - Natural Shredded Rubber Latex - Down Alternative Zipper Pillow (Standard) MADE IN USA: Down Alternative Zipper Pillow MADE FROM NATURAL (NOT SYNTHETIC) RUBBER: This is not memory foam; These pillows are made from natural (not synthetic) rubber, using the Dunlop method, and minus all the nasty chemicals which make all the other synthetic pillows smell horrible and be dangerous to people sensitive to that kind of smell. SAFE FROM ALLERGIES: Due to the organic rubber used to make the pillow, this pillow is antibacterial, hypoallergenic and dust mite repellent, which means that these are a safe option for anyone that may suffer from allergies. GOTS CERTIFIED ORGANIC: These Pillows are GOTS Certified Organic, which states that all of our products are 100% organic and that the materials used have been acquired and harvested through ethical, healthy and natural processes & means. NOT TOO SOFT NOR TOO FIRM PILLOW: This is the ideal pillow if you like one that is not too soft, nor too firm. It is manufactured to bring the comfort and feel of a soft pillow while still maintaining the form and durability of a firm pillow.