CengageNOW (with Cengage Learning Write Experience 2.0 Powered by MyAccess) for Ireland/Hoskisson/Hitt's Understanding Business Strategy Concepts Plus, 3rd Edition This product requires a Course Key from your Instructor to fully activate. Please consult your Professor or class syllabus for the specific Course Key. ISBN: 9781285054834 Access to this product is valid for 1 course enrollment. After this period, this product can be viewed under the "view expired" link in your CengageBrain account.