HEALTHGUARD Ergo Utopia Advanced ViscoPlus+Memory Foam Bed Pillow, Standard, White 100% Canadian made Memory Foam creates a pillow that is soft enough to be comfortable yet firm enough to promote all-around pressure relieving support Advanced ViscoPlus+Memory Foam conforms to the contours of your head and neck providing greater personalized comfort and orthopedic harmony Promotes proper spinal alignment, which keeps head and neck naturally in line allowing your tired muscles to relax and rejuvenate while you sleep Immediately regains its shape every time you move or roll over and never requires fluffing meaning more relaxation and a better nights rest Naturally hypo-allergenic making it perfect for the sensitive sleeper; Velour deluxe zippered covering removes easily for washing