Wilton Standard Baking Cups-Comfort and Connect 150/Pkg, Multi For women, Valentine's Day is about celebrating all their loved ones, not just their significant other Men spend more than women, but women give gifts to a greater number of people When it comes to shopping for Valentine's Day for women, the top five categories include a meal, candy/chocolate, cards, something non-material and something homemade 25% of women plan to give something homemade to their significant other The most popular day of the week for brunch is Sunday and Valentine's Day 2016 falls on a Sunday