Reef Men's J-Bay Eva 100% Synthetic Rubber sole The most popular sandal brand in the world, Reef always reflects the casual attitude of the beach Originated in 1984, the Reef brand is defined by the elite class of Reef ambassadors Reef riders have included Bobby Martinez, Sofia Mulanovich, Rob Machado and World Champion Mick Fann Reef is all about finding that special place and savoring the feeling no matter where you may be