RODEO light brown Cowhide Rug We hand-pick every rug to ensure we bring you only the highest quality rugs for your home dcor. Cowhide rugs are a 100% natural product. This means none of the color patterns are identical, because every animal has a coat of fur thats different. The rug you see in the photo will vary slightly from the rug you receive. Its very common for cowhide rugs to come with firemarks, scars and other markings. This is a completely natural occurrence. All of our cowhides are recycled from the meat industry. The thorough tanning process ensures minimal hair loss and also gives the cowhide a clean leather smell. Due to their durability and thickness, Rodeo cowhide rugs are ideal for areas in a busy house with high foot traffic.