DC Mens Marathon Training Flexfit Hat DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboard boots, outerwear, and accessories.