Colgate Optic White Whitening Toothpaste, Sparkling White - 5 ounce Get a visibly whiter smile* A whitening toothpaste for whiter teeth in 1 week** Dentist recommended whitening ingredient - Hydrogen Peroxide Goes beyond surface stains unlike ordinary toothpastes Removes teeth stains ordinary toothpaste do not Enamel-safe for daily use *when brushing twice daily for 6 weeks **For best results, use as directed for 4 weeks.