FISHIN ADDICT Pink Drop Shot Lure Soft Rubber shad pheromones Scent additive We all know that women seem to catch more fish. According to scientific research this is due to the pheromones that females release, packed with amino acids and Androstenone (5?-androst-16-en-3-one) that attracts the fish. FISHIN ADDICT APHRO-BITE drop baits are laced with a female pheromones additive. Increase your catch rate with the APHRO-BITE technology. Strong Pheromone Attraction Triggers receptors in the fish and attracts them to the scent trail. These scent does two things; mask the L-serine that we all give off, but they can also contain amino acid profiles that appeal to fish and trigger feeding behaviour. Neon pink, 3D eyes and micro glitters. Lifelike look and action - it wriggles and twitches with the slightest movement.