1 Perennial Starter of Echium Fastuosum - Pride of Madeira. Ornamental with huge dramatic flower spikes! Huge dramatic blue-purple flower spikes on branched stems - An ornamental gem in the garden! Excellent cut flower! Attracts bees, butterflies and humming birds. Prefers full sun and good drainage. The leaves are soft, gray-green, and lightly hairy. They are large and lush on young plants, smaller on grown plants. Heat and humidity tolerant, grows quickly to six or eight feet tall and wide. Plant the Echium Pride of Madeira for bold effects against walls, on slopes, at the back of a wide flower border. Prune to keep the plant bushy. This magnificent plant is hailing from Madeira and the Canary Islands.