Bioluz LED&trade; Br40 17w = 120w Equiv 2700k 1400 Lumen Smooth Dimmable Lamp UL Listed 120 watt equivalent using only 17 watts; 1400 Lumens - brightest in industry 2700K color temperature matches the color of existing incandescents (warm white) Instant on at full brightness, dimmable, with 110 degree light dispersment Highest power LED per watt Mercury free = safe for the environment