Alphadog Series Shampoo (Bright White Formula) IDEAL FOR GROOMING SHOPS, KENNELS, RESCUES, SHELTERS, FAMILIES WITH MULTIPLE DOGS PRODUCT DETAILS: DEEP CLEANSING, WHITENING FORMULA, ESPECIALLY FORMULATED FOR WHITE COATED BREEDS AND GIVES LUSTROUS BRILLIANT SHINE NATURAL MUSK SCENTED: ANTIBACERIAL ALSO HELPS PREVENTS INFECTIONS ALOE VERA ADDITIVE SOOTHES THE SKIN AND ADMINISTERS EXTRA CONDITIONING TO MAKE THE COAT RADIANTLY SHINE BALANCE OF OUR PRODUCT IS COMPLETELY COMPATIBLE WITH THE NATURAL PH BALANCE OF YOUR PET'S SKIN AND COAT