Americolor Soft Gel Paste Food Color for Decorating Cake, 4.5-Ounce, Ivory Soft gel paste is an effective coloring system It's consistent from batch to batch; Certified kosher and made in the U.S.A It has coloring strength superior to any other food color It will not separate or weep and does not harden The base ingredients allow the color to disperse immediately so you actually use less color