Pc Accessories-IDC Type Flat Ribbon Cable, 10 Wire, 10 Conductors, 100 Feet Spool Price is for 10-wire 100 FT Flat ribbon cable in Spool. Not in a roll. Wire: 28 AWG stranded Style: UL 2651 Pitch: .05" (1.27 mm), starting from July 2013, this item came with 100-ft Spool, not in roll. Max Voltage: 300V