Cowboy Magic Shampoo The fast working ingredients break down dirt and unwanted matter quickly without damaging hair Panthenol and silk protein penetrate the hair and deep condition the skin, preventing dryness The silk molecules reflect prism light giving the hair a rich, natural shine as it restores vibrant beauty. Our double rich formula can be compared with some of the most popular and expensive salon-only shampoos on the market. Quick release sudsing surfactants cost us more, but give the user a fast and easy rinse action without buildup. You get more suds and less work because it is easier to rinse.