PackIt Freezable Lunch Bag with Adjustable Strap, Checker Pink PackIt is a freezable lunch cooler designed to keep contents cooler, longer: up to 10 hours Coolers feature a patented eco-gel permanently built into liner, no need for ice or gel packs, simply store your PackIt directly in the freezer Perfect for healthy foods: dairy, fruits and veggies; food stays fresh all day, reducing waste and saving money PackIt coolers fold compactly for storage in your freezer until you are ready to use them Designed by moms, for moms: PVC, BPA and lead free, non-toxic, reusable; hand wash: not intended for dishwasher or washing machine use