Americolor Soft Gel Paste Food Color, 4.5-Ounce, Super Red Soft gel paste is an effective coloring system; it's consistent from batch to batch; certified kosher and made in the U.S.A It has coloring strength superior to any other food color; it will not separate or weep and does not harden The base ingredients allow the color to disperse immediately so you actually use less color. Squeeze bottle with a flip-top lid It will color the more delicate non-dairy whipped icings and toppings without breaking them down By mixing and measuring using "drops" of color you can achieve precise easy-to-repeat colors every time