PackIt Freezable Social Cooler, Viceroy, Brown and Pink The packit social cooler is a freezable cooler designed to keep contents cooler, longer: up to 10 hours Coolers feature a patented eco-gel permanently built into liner, no need for ice or gel packs, simply store your packit directly in the freezer Health/budget friendly:pack healthy foods: yogurt, milk, fruits and vegetables; food stays fresh- so uneaten portions can go back into the fridge Social Cooler measures 12 by 13 by 5-inch: perfect for a picnic, concert or dinner party Pvc/lead free, non-toxic, earth safe and re-usable; hand wash interior and exterior, not intended for dishwasher or washing machine