THE O Premium Rhodium Key/Bag Accessory Created by a jewelry designer, THE O key/bag accessory is perfect for the handbag or briefcase you do not want to leave behind THE O is a light, versatile, beautiful smart accessory for all the belongings you cannot afford to lose or forget (keys, wallet, anything else) Whenever you leave, THE O mobile app checks if you have everything you need and gives you a nudge if something is left behind THE O uses AI to act like a personal assistant and knows exactly what you might need, where and when Let THE O take care of your belongings, so you can think about more important things. (O devices sold separately)