noblo Umbrella Buddy-Simple Beach Shade Umbrella Anchor Beach umbrella anchor that is super easy to use Simply fill noblo with beach sand, velcro to the beach umbrella to keep it safely anchored At end of day empty sand, Noblo folds small enough to fit in ones hand As seen on the Today Show, As seen in Good Housekeeping, noblo is a Martha Stewart summer must-have Beach umbrella NOT included