Absorbent and Breathable Cooling Towel for Sports and Fitness. It does look like a regular towel, but unlike wet towels, it doesn't get warm when applied to hot skin. Pour some cold water on it (refridgerated water, if you have it). Barely wring it out. The towel can be saturated and it still won't drip.Then it works by cooling your internal body temperature. It stays cool until it dries out, which takes a few hours, and it would probably last even longer in a more humid climate. Keep it at ready to use whenever and wherever as you feel a hot flash coming on, such as running hiking camping or muscle strains, headache, night sweats. Super-evaporative, absorbent and breathable to give an amazing and enjoyable cool feeling.