Berkley GAOJS7-PW Gulp Alive Jerk Shad, Pearl White, 7-Inch Jerk shad alive Gulp bait are 100-percent biodegradable Authentic action, scent and taste of these long-lasting jerk shads will fool the most finicky fish New Gulp alive baits absorb 20-percent more Gulp scent and attractant which makes them more effective Produce an artificial bait that looks, smells and even tastes like the real thing Available in pearl white color; measures 7-inch length