Lovely Fresh Puppy Gentle Shampoo - All Natural Grooming Product - Aloe Vera - Soothes Skin - Conditions Coat - Perfect for Pet Sensitive Youthful Skin - Premium (8 Fl. Oz) Gentle puppy shampoo developed specifically for young pets with very sensitive skin that takes care of their skin and coat in the softest way Lovely Fresh uses only NATURAL INGREDIENTS that won't irritate or dry out the skin and won't strip off natural oils This shampoo moisturizes young pet's skin to maintain their natural PH and makes the fur shiny and soft Has a light baby powder scent to make furry babies smell fresh after their baths Made in the USA, doesn't contain any alcohol, soaps, or detergents. It is bio degradable and cruelty free. Good for the planet!