FMS Elastic Shoelaces Engineered and designed to improve performance and keep laces locked and secure throughout the course of a race, game, practice or workout Reduces Pressure Points and Eliminates Heel Crushing The double braided cord is much stronger than any other brand and withstands more abuse and UV light without deterioration FMS is a Veteran Owned Business and all parts and production are American Elastic lace cords allow shoe to take to the shape of your foot helping maximize comfort