Seven Beans Coffee Company's"Eka" Ground Coffee - Medium Roast - Single Origin FARM DIRECT - Breakfast Blend - Indian Gourmet Coffee (Pack of 1) <span class="a-text-bold">Flavor: </span>Coffee beans mature much slower in the shade which increases the natural sugars in the beans. This greatly enhances the flavor of the coffee. <span class="a-text-bold">Healthier: </span>Next to tobacco, coffee is sprayed with more chemicals than any other product consumed by humans. Shade-grown coffee requires far less fertilizers due to the way its grown. <span class="a-text-bold">Environment Friendly</span>: As naturally occurring shade trees are not felled it helps preserve the ecology &amp; continuously filters out carbon dioxide which causes global warming. <span class="a-text-bold">Bird Habitat</span>: 270 species of birds call Chikmagalur their home and many more visit and pass through during the migratory season. The untouched forest trees ensure that our coffee is grown in perfect harmony with nature. <span class="a-text-bold">Preserves Rainforests: </span>Shade-grown coffee farms do not strip forest trees thereby protecting the soil from both erosion &amp; depletion.