Excel 3-in-1 Ear Powder For Dogs And Cats, 1 Ounce, For Relief From Itching FAST-ACTING EAR ITCH RELIEF: Provides immediate relief from itching and irritation. KEEPS EARS DRY: Powder helps dry ear discharge. ELIMINATES UNPLEASANT ODORS: Squeeze directly into your cat or dogs ear. APPLY WEEKLY: Use once per week to maintain ears in good condition. For severe cases, treat daily. USE FOR CATS OR DOGS: Use regularly with ear cleansing pads or ear cleansing liquid.