Plymouth Road Runner Fender Badge Muscle cars of the 1960s had to had a schtick - a handle for fans to identify with. The Willy Coyote cartoons were VERY popular then so Plymouth paid $50,000 for the use of the Road Runner name and cartoon likeness for their bargain priced muscle car. It was great deal because Plymouth sold 84,420 Road Runners in 1969 - thats just 59 cents per car! Road Runners also had a special Beep-Beep horn that cost Chrysler $10,000 to develop. Fun stuff! This 11" x 17" full-color art print is made on white card stock and shrink wrapped on cardboard. Signed and numbered by the artist in a series of 500. As seen in Mopar Muscle and Guide To Muscle Cars Magazine. Sent via USPS Priority Mail with delivery confirmation for easy tracking and speedy delivery.