BP96-01472A Samsung DLP TV Lamp Replacement. Projector Lamp Assembly with High Quality Osram Neolux Bulb Inside. Rear projection TV Accessories High Quality Replacement Bulb with housing We recommend the OEM Solutions for the best picture quality, brightness, and lifespan. For Optimal Brightness and Lifespan - choose the OEM Replacement Lamp. Restores 100% Brightness and Lasts Longer!