Super Warm White Flex LED Strips, 5M Spool-12v, 2700K (16.4ft) High Quality Name Brand LEDs - White PCB - Non Waterproof 2700 Kelvin LEDs produce a traditional Warm 'Incandescent' color of light Thicker PCB and copper conductors ensure better power use / Consistent Brightness Higher Quality 3M(tm) '2000' series tape, better than our competitors!