Retractable Reel Color: Chrome USA MADE SINCE 1948: The Original Retractable Key Holder is manufactured in Ontario, Caifornia USA by KEY-BAK Retractable Reels, inventors of the self retracting key reel in 1948. STAINLESS STEEL DURABILITY: The Original Retractable Key Holder features a 48" Stainless Steel Cable and Stainless steel spring capable of retractiong 8-10 oz. or up to 15 keys. STEEL BELT LOOP: The Original Retractable Key Holder has a steel belt loop that conveniently loops onto belts, keeping your keys always secure and accessible. BUILT TO WORK: The KEY-BAK Original is a heavy duty key reel guaranteed to outlast the competition, perfect for custodians, facilities and maintenance workers, hospitality and casino employees, mechanics, and more. 1-MILLION PULLS: All USA Made KEY-BAK Retractable Reels are proven to last over 1-million pulls and backed by our Lifetime Service Policy.