Sleep Science Patented Ergonomic Memory Foam Lumbar Back Support Cushion, Premium Quality-Pink Perfect for those who like soft touch and gentle feel Patented Orthopedic, contoured ergonomic design hugs your back, helping keep your spine in proper alignment, providing firm support from tailbone to upper back, helping ease lower and upper back pain/stress that comes from sitting in car seats or chairs with inadequate lumbar support. Premium memory foam fits back perfectly, providing full support and protection for whole back and relieving muscle stress. Premium velvet cover is removable and washable, making it easy to clean. With insert and strap, you can easily anchor this cushion to your chairs or your car seat.