4" Reflective Letters & Numbers (These Are Sold per 3 Characters) This price is for 3 characters. Order as many as you need by ordering the quantity of characters you want divided by 3. If you have any questions call 845-687-0668 For example. If you want the word JOHNNY order this item 2 times (6 characters divide by 3 = quantity of 2). Increase the quantity by one for every 3 additional letters or numbers. These are pre-spaced and are applied all at one time. Very easy to apply, directions are shown as a photo in the item images. Contact me and I can email them to you if needed. Please send me an email through amazon to let me know if there is a maximum length it can be. These come in your choice of White, Black, Red, Blue, Green, Yellow, Brown, or Gold