Picnic at Ascot Ultimate Day Cooler- Combines Best Qualities of Hard & Soft Collapsible Coolers - Diamond Granite INNOVATIVE DESIGN - Sewn in steel rim and flexible side supports provide instant structure preventing sagging and water spills - a frequent problem with soft coolers when ice melts. SPACE SAVING - flexible side supports enable cooler to fold flat for storage in the home, trunk or inside luggage when travelling. LEAKPROOF - Heavy grade, thick puncture resistant food safe liner- HEAT SEALED to prevent leaks. 18 HOUR COOLER - High density foam insulation with ice will keep food or 32 cans icy cold for 12-18 hours. Great for trips to the Beach, Park, Tailgating, Road trips and will fit into the overhead compartment on aircraft. RUGGED - 600D Polycanvas exterior construction provides for a long life. Carry handles & shoulder strap for heavy lifting when full. LIFETIME WARRANTY from Picnic at Ascot a California brand for 25 years.