iZapp Micro USB to USB Keychain Data Cable, Black Micro to USB key cable iZapp is a 2.7inch (7cm) cute pliable & durable keychain cable with a built-in loop Smartphone users need a cable that they can always keep with them, but in reality, nobody will keep an ugly, dangly or troublesome cable Customers wanted a keychain charging cable and they wanted it to be as small as possible, so we created iZapp the 2.7inch cute flexible cable