Vera Bradley Tape Measure - Plum Crazy Vera Bradley's tape measure is featured in signature print soft quilted case and flaunting a retractable ribbon pull This petite tape measure stashes easily in bags and more for on-the-go convenience. The measure is about 2" wide and opens to 60 inches Easy to read numbers with inches on one side and centimeters on the other Squeeze the middle and it automatically retracts