Simply Pure Pet Natural Coat Brightening Shampoo Naturally brightens and intensifies natural coat color. Whitens white coats intensifies natural colors while effortlessly removing dulling dirt and grime. Optical brighteners are at work whitening white coats, reviving yellowed coats and intensifying the natural color of all coats. Impurity-free water is combined with a synergistic blend of antioxidant Olive Oil, essential fatty acid rich Macadamia Oil and healing Jojoba Oil to provide a naturally pure pet bathing experience. Simply Pure Coat Brightening Shampoo also contains optical brighteners that whiten white coats, revive yellowed coats and intensify the natural color of all coats. This specialty formula is soap-free and infused with a light, fresh scent. This treatment applies to the following species: Dogs and Cats