Americolor Gel colour, 131/2-Ounce, Regal Purple Soft Gel Paste is an effective coloring system. It's consistent from batch to batch. Certified Kosher and made in the U.S.A It has coloring strength superior to any other food color. It will not separate or weep and does not harden. The base ingredients allow the color to disperse immediately so you actually use less color Squeeze bottle with a flip-top lid It will color the more delicate non-dairy whipped icings and toppings without breaking them down By mixing and measuring using "drops" of color you can achieve precise easy-to-repeat colors every time