Agatha&rsquo;s Luxury Lather Organic Dog Shampoo  Soothing & Natural, for Dry Itchy Skin & Excess Shedding  Made with Aloe, Essential Oils, Oatmeal, Lavender, Bergamot NATURAL ORGANIC INGREDIENTS: Agathas Apothecarys Silky Coat Organic Dog Shampoo is filled with multiple organic ingredients, including oatmeal, coconut, organic aloe barbadensis leaf, and sunflower. Working together, these ingredients help heal and restore your dogs damaged skin and coat. TOTAL SOAP-FREE LATHER: The formula of our Silky Coat Organic Dog Shampoo creates a totally soap-free lather, which makes it easy to rinse and helps to reduce itching while soothing sensitive skin. The natural lather gently lifts dirt, giving your dog a delightful, fragrant bath and helping your dog smell divine. Its completely safe to use on dogs of all ages and breeds. Its natural ingredients help to repel insects. NO PERFUMES OR ARTIFICIAL FRAGRANCES: This organic dog shampoo contains lavender and bergamot essential oils to produce a fresh smell. However, it does not contain any artificial fragrances or perfumes. This ensures that your pets skin remains healthy and reduces skin irritation due to allergies. EASY TO STORE & APPLY: Agathas Apothecary Silky Coat Shampoo is easy to store and does not require refrigeration after being opened. It contains natural ingredients such as coconut oil, which moisturizes irritated skin while gentle botanicals deeply cleanse the coat. MONEY BACK GUARANTEE: We stand by our products and take our commitment to customer service seriously. This is why we offer a 100% money back guarantee on all of our products. If your dog doesnt feel the benefits of using our organic dog shampoo, you dont pay. <span class="a-text-bold">Before applying shampoo, wet your dog&#039;s coat thoroughly,</span> use just about a half teaspoon of Luxury Lather, then keep adding water to dilute shampoo and produce a rich moisturizing lather. <span class="a-text-bold">Use diluted shampoo on your dog&#039;s head, Luxury Lather won&#039;t sting eyes,</span>wash her face and especially the long furnishings on the ears. After lathering rinse the face completely, tip her noseup a bit to keep water out. <span class="a-text-bold">As a professional groomer,</span> I always recommend lathering twice, rinse well after the first sudsing, then repeat, don&#039;t miss those feet. <span class="a-text-bold">I use Agatha&#039;s Apothecary Healthy Coat after every bath,</span> if you have a dog with problem skin or long furnishings, coat conditioner is a must. <span class="a-text-bold">Rinse Rinse Rinse, and Rinse some more: </span>pay special attention to under the chin, stomach and under the tail. <span class="a-text-bold">Use your hands and squeegeeexcess water from the coat,</span> starting at the head, gently squeeze moisture from the ears, down each leg, moving from front to rear. This step can save loads of time drying your dog! <span class="a-text-bold">Towel dry using enough toweling to blot as much moisture as possible from the coat.</span> If you are adept and your dog cooperative, carefully use a hair dryer on LOW setting, keep the dryer moving back and forth,never blowing too long in one spot. Dogs have sensitive skin and warmer body temps that we do, keep dryer cooler that warmer, never leave dryer on an unattended dog as dangerous overheating can occur! <span class="a-text-bold">Try to keep the experience as pleasant as possible</span> and youll be rewarded with a dog who while not loving her bath, will at least submit however reluctantly with good doggie graces.