3" Reflective Letters & Numbers (These Are Sold per 4 Characters) This price is for 4 characters (numbers or letters). Order in increments of 4. If you need 10 letters you would order a quantity of 3. 1 - 4 characters = qty of 1, 5 - 8 = qty of 2, 9 - 12 = qty of 3, etc. If you have any questions call 845-687-0668 For example: If you want the word HOSPITAL order this item 2 times (8 characters divide by 4 = quantity of 2). Increase the quantity by one for every 4 additional letters or numbers. These are pre-spaced and are applied all at one time. Very easy to apply, directions are shown as a photo in the item images. Contact me and I can email them to you if needed. Please send me an email through amazon to let me know if there is a maximum length it can be. Made in the USA - These come in your choice of White, Black, Red, Blue, Green, Yellow, Brown, or Gold