Insul-Shine by the yard Reflective Insulated Lining 22" Wide - sold by the Yard Insulate coolers, totes, lunch sacks, make cool home decor items Grocery totes lines with Insul-Shine keep frozen foods ice cold and wrapping your cooler for those long summer road trips keeps food & drinks cold by keeping your ice - ice! Get creative with Insul-Shine. It sews easily and that reflective shine makes decorative stitches really stand out.