Mariner Software Persona 1.0.2 (2-Users) Instead of allowing them to evolve as you write, you can purposefully develop the characters of your story using psychological principles that influence the different motivations of a personality. Persona presents you with 32 archetypes along with a description of their personality traits, virtues, and flaws, and how they interact with other personalities. You can create Smart Groups based on attributes like tags, or shape details of characters such as hair color or hobbies. Theres even a Names database with over 16,000 names, showing meaning and origin. Examine the relationships and interactions between your characters; see the corresponding archetype for your hero or heroine, and the result, when he or she becomes corrupt.