iLuv Rainbow7, Smart Bluetooth Multicolor Dimmable LED Light Bulb with Scheduling and Grouping through Free App EASY TO USE, NO HUB REQUIRED: Whereas most smart bulbs require a purchase of a separate hub, the Rainbow7 is straight up plug-and-play, making it one of the most cost efficient and user-friendly bulbs on the market. An ultra-quick and easy setup allows for the Rainbow7 to be ready in three simple steps: 1) screw in the bulb, 2) download the app, 3) launch the app and start using your Rainbow7 and setting your preferred lighting. CONTROL THE LIGHTS FROM YOUR HAND USING YOUR SMART PHONE: The Rainbow7 is your first step to a true connected home. Using the free, user-friendly Rainbow app, you can control the lights wirelessly via Bluetooth from your smart phone or tablet. Easily, control the lights in separate rooms throughout your home from a range of up to 30 feet away from your Rainbow7 bulb. Turn on the lights downstairs while youre in bed, or even dim the lights for the times when youre watching a movie. CUSTOM MOOD LIGHTING: Set up your own personal unique vibe throughout your whole connected home. Simply choose from over 16 million lighting colors and dimming options to create your very own custom mood lighting that ranges from a relaxing cool blue to an adventurous deep maroon. You can change the dimmer level to set a serene scene before you go to bed or start your morning by waking up to a strong brightness that will get you out of bed. CUSTOM MOOD LIGHTING: Set up your own personal unique vibe throughout your whole connected home. Simply choose from over 16 million lighting colors and dimming options to create your very own custom mood lighting that ranges from a relaxing cool blue to an adventurous deep maroon. You can change the dimmer level to set a serene scene before you go to bed or start your morning by waking up to a strong brightness that will get you out of bed. ENERGY EFFICIENT AND A GREAT WAY TO SAVE: Brighter and more energy efficient than a regular 40W incandescent light bulb, the Rainbow7 has a long lifespan of 20,000 hours. Though more expensive than these standard bulbs, The Rainbow7 lasts longer saving you money in the long run. Both economically and energy efficient, the Rainbow7 allows you to save the environment while also saving your own money.