Sobakawa Cloud Pillow Micro Bead Bed As Seen On TV Cool Soft Contour Shape The Sobakawa Cloud Pillow is like sleeping on a virtual sea of clouds. Based on traditional Asian buckwheat pillows, the Sobakawa Cloud Pillow, as seen on TV, is filled with over 10 million Micro-air beads to softly cushion you head. The Sobakawa Cloud Pillow is crescent-shaped to follow the contours of your neck and shoulders. As you move, 10 million Micro-air beads move with you and absorb your movement, maintaining both comfort and firm support. nlike ordinary pillows that are hard and flat like bricks. It also allows air to flow freely thought the pillow to keep you head cool.