Colgate Optic White Toothpaste, Icy Fresh, 5 Ounce (Pack of 6) Get a visibly whiter smile* A whitening toothpaste for whiter teeth in 1 week** Dentist recommended whitening ingredient - Hydrogen Peroxide Removes teeth stains ordinary toothpaste do not Goes beyond surface stains unlike ordinary toothpastes Enamel-safe for daily use *when brushing twice daily for 6 weeks **For best results, use as directed for 4 weeks.