MTV Pure Ride Feel PURE snowboarding freedom as you explore vast mountains, compete with professional riders in tour competitions or build your own mountain to RIDE. Pull your goggles down, pick up your line, and drop-in to the truest snowboard experience ever created. It's all about freedom. It's about making split-second decisions and dealing with the consequences. Pick the wrong line, you will crash-and-burn. Pick the correct line, you quite possibly could experience the ride of your life.