O'Neill Lodown Hat - Khaki O'Neill traces its roots as far back as 1952 when Jack O'Neill started making rudimentary wetsuits By 1980 O'Neill was a thriving international beach lifestyle and sportswear company It remains an iconic Northern California brand shaped in the vision of Jack O'Neill O'Neill has sponsored surfers Jordy Smith, Corey Lopez, Timmy Reyes, and many others First in last out - O'Neill