Summarize the following court judgment. ivil Appeal No. 4159 of 1984. From the Judgment and Order dated 20.1. 1984 of the Customs	 Excise and Gold (Control) Appellate Tribunal	 New Delhi in Appeal No. ED(SB)(T) 644/81 A (Order No. A29/84). P.P. Rao	 Rameshwar Nath	 D.N. Mehta and Ravinder Nath for the Appellants. V.C. Mahajan	 Arun Madan and P. Parmeshwaran for the Respondent. The Judgment of the Court was delivered by SABYASACHI MUKHARJI	 J. This is an appeal under section 35 L(b) of the Central Excises & Salt Act	 1944 (hereinafter referred to as 'the Act ') from the judgment and order of the Customs	 Excise & Gold (Control) Appellate Tribunal (herein after referred to as 'the Tribunal ') dated the 20th January	 1984. The appellants are the manufacturers of 'Supercem Water proof Cement Paint '	 hereinafter called as the 'Product '	 and other allied products in their factory at Madras. They manufacture and market this product throughout India. It is stated that the appellants are a small manufacturing firm with no branches and/or sales offices in any other State	 city or town. In these circumstances	 an agreement for sale described as an 'agreement of sale ' dated 1st May	 1962 was entered into with Gillanders Arbuthnot & Co. Ltd.	 of Cal cutta	 hereinafter called 'Gillanders '. The said company has a very big sales organisation having its offices located at all important places in the territory of Union of India and they market goods of all types	 not only of the appellants herein	 but also of several other reputed manufacturers through their well staffed offices in all the States of India. The appellants vide their letters dated 23rd April	 1979 and 15th May	 1980 to the Excise authorities	 had claimed a refund of Rs.2	39	153.63 on account of excess excise duty paid on the assessable value on the basis of price at which the Gillanders had sold the products to its customers	 during the period July	 1977 to March	 1979. Both the Assistant Collector by his order dated 29th May	 1980 and the Collector by his order dated 24th March	 1981 re jected the contention of the appellants and held that the assessable value is the price at which Gillanders sold the goods. 786 The Tribunal in its order dated 20th January	 1984 referred to relevant clauses in the said agreement dated 1st May	 1962 and came to the conclusion that it was abundantly clear from the conditions that the title to and the owner ship in the goods consigned to Gillanders was not to pass to them. According to the Tribunal a sine qua non of a sale is that the title should pass from the seller to the purchaser. When once that were not so	 according to the Tribunal	 then it was futile to contend that it was an agreement for sale. The Tribunal on an analysis of conditions of agreement	 came to the conclusion that the true character of the agreement was that it was an agreement for sole selling agency and not an agreement for sale. The Tribunal also referred to the expression 'a related person ' in the definition given by Sec. 4(4)(c) of the Act and held that Gillanders was a related person and	 therefore	 the assessable value of the goods for levy of excise duty must be on the basis of the price at which Gillanders ordinarily sold these in the course of wholesale trade less the transportation cost and other permissible deductions such as duty of excise and sales tax	 if any	 subject to proof. Aggrieved thereby	 the appellants have come up in this appeal to this Court. The first question that was canvassed and which requires to be determined is whether the agreement dated 1st May	 1962 is an agreement for sale or is one for sole selling agency. In the said agreement	 the appellants have been de scribed as a partnership firm carrying on business at Madras and referred to as 'The Manufacturer ' and Gillanders of Calcutta described as 'The Selling Agents '. The agreement	 inter alia	 stated that the selling agents had agreed to stock adequate quantities of the product for the purpose of sale thereafter. The manufacturer however agreed to accept return of all stocks held by the selling agents for a period of more than two years and replace such stocks free of all charges	 provided the lids of the containers were intact and sealed. The agreement further stated that all consignments would be despatched by the manufacturer at Railway risk. In case there was any damage or shortage in transit the selling agents would lodge a claim on the Railways	 provided	 howev er	 that the manufacturer should take all suitable actions for recovery of the damages from the Railway authorities and should reimburse the selling agents all losses and damages that they might suffer in the premises. It was further agreed that in consideration of the premises	 the manufac turer should pay the selling agents a discount	 namely	 17 1/2 % on the transfer prices of all materials supplied against the orders received from the selling agents 787 from its offices at Calcutta	 Kanpur	 Delhi and Bombay; 18% on the transfer prices of all materials supplied against the orders received from the selling agents from its Madras Office. It also provided for an additional cash discount of 1 1/2 % on the net transfer price	 that is to say	 transfer price less the discount specified above provided the selling agents paid the price of the goods supplied by the manufac turer within 30 days from the date of the bills by the manufacturer in respect of orders placed by the selling agents from its offices at Calcutta	 Bombay	 Madras and Delhi and within 45 days from the date of the bill by the manufacturer in respect of orders placed by the selling agents from its Kanpur Office. It also provided for an additional turnover discount of 1% on the transfer prices over and above the discount specified above provided the total sales calculated at the selling prices exceeded Rs. 4 lakhs per annum and 1 1/2% on the transfer prices on such amount exceeding Rs. 4 lakhs per annum. In calculation of the turnover figure of Rs. 4 lakhs	 the orders received by the manufacturer directly from the Government would not be taken into consideration. The manufacturer would normally	 the agreement provided	 expect the selling agents to pay all bills within 60 days from the date of such bills to the selling agents. The selling agents agreed to send to manu facturer the necessary 'C ' Declaration Forms under the Central Sales Tax Act as quickly as possible in respect of sales made directly to the selling agents. The manufacturer further agreed to supply the selling agents with all neces sary publicity materials and to advertise at their own cost at regular intervals through the media of the daily press	 trade journals	 Government publications and cinema slides and in all such advertisements should mention that the selling agents were the sole selling agents of the products. The manufacturer also agreed to supply the selling agents reasonable quantities of sample free of charge. All expenses such as godown rent	 transport charges	 postal and telegram charges	 bank commission	 etc.	 connected with the sales of the products	 it was stipulated	 would be borne by the selling agents. It was	 inter alia	 provided that the sell ing prices and transfer prices of the product would be mutually agreed to from time to time between the manufactur er and the selling agents. Current selling prices and trans fer prices were set out in the schedule to the agreement. It was stipulated also that the selling agents might allow any discount to any dealer at their discretion. The manufacturer agreed to execute and despatch orders to all dealers outside the State of Madras	 provided firm instructions were re ceived to that effect from the selling agents	 to eliminate unnecessary handling charges. The agreement provided that in such cases	 the manufacturer would credit the selling agents with their usual commission after deducting therefrom any discounts which 788 might be allowed to the dealer on the specific instructions of the selling agents. The manufacturer further agreed to execute such orders against the guarantee of the selling agents. In the case of direct orders to dealers outside the State of Madras	 the selling agents might quote either F.C).R. station of despatch or destination terms. If the goods supplied by the manufacturer were found to be sub standard goods or inferior in quality the manufacturer should at his own cost take back the goods and replace the goods of satisfactory marketable quality at its own cost. The manufacturer should not be responsible for failure to deliver or for any delay in delivery if such failure or delay was due to act of God or enemies of the State	 wars	 revolution	 embargo	 riots	 civil or political disturbances	 strikes	 lockouts declared due to circumstances beyond the control of the manufacturer	 shortage of labour	 cut or failure of power supply or service	 force majeure or any other cause beyond their control. The agreement	 it was stipulated by clause 19 thereof	 would remain in force for one year from the date of the agreement. But the parties had the fight to terminate the agreement by giving three months notice in writing to either side. It was further stipulated that if the agreement was terminated whether by the manufac turer or by the selling agents	 the manufacturer should accept return of all unsold stocks lying with the selling agents at their various branches and to reimburse the sell ing agents with the net value of such stocks at the transfer prices in force on the date of the termination of the agree ment. There was arbitration clause and other clauses which are not material for the present purpose. The Tribunal analysed the agreement and emphasised that Gillanders were described as sole selling agent of the product of the appellants throughout India. It also noticed that the appellants were to supply to the Gillanders with advertisement material. The Tribunal also noted the clause which provided that the stocks left over unsold beyond two years from their receipt with Gillanders could be returned to the appellants who were bound to replace these. The Tribunal noticed that it was not the appellant who was to prefer claims for recovery of damages from the carriers. The Tribunal referred to the clause which stipulated that Gil landers were to promote sales of the product throughout India and were not to handle sales of any other material likely to conflict with the sales of the appellants ' product. It noted that any reduction in price during the currency of the agreement was to be duly reflected in the price of stock lying unsold with Gillanders. Although	 the appellants retained the right of sale directly to large Government consumers	 Gillanders were to follow up such . transactions and were to be paid an over riding commission of 2 1/2%. 789 Where	 however	 Gillanders tendered for Government supplies and followed it up	 they were to be paid a commission of 5%. In all other cases	 they were to earn a commission	 de scribed	 however	 as a discount and additional cash discount apart from total sales discount in case where total sales exceeded Rs. 4 lakhs	 on the orders received from Gilland ers. The Tribunal also referred to the clause which provided that on termination of the agreement by either party	 unsold stocks lying with the Gillanders were to be returned to the appellants. On an analysis of the aforesaid aspects of the clauses	 the Tribunal came to the conclusion that the title to and ownership of goods	 continued with the appellants and did not pass to the Gillanders. In order to be sale	 the title should pass from the seller to the purchaser for a price. If it is not so	 the Tribunal noted	 then it was not sale. The Tribunal came to the conclusion that it was an agreement for sole selling agency and not an agreement for sale. The question is whether the Tribunal was right on this aspect. On behalf of the appellants	 Shri P.P. Rao contended that it has to be emphasised that there was no flow back of the profit to the manufacturer and that was absent in the instant case. He also referred to the fact that there were two prices transfer price and selling price and there was good deal of difference between these prices. He submitted that read in the proper perspective	 there was no agency. He emphasised that there was stipulation for payment of sales tax and these were separately specified one was described as selling agent and the second one the real purchaser. It is well settled that in a situation like this	 wheth er there was an agreement for sale or an agreement of agen cy	 must depend upon the facts and the circumstances and the terms of each case. Such facts and terms must be judged in the background of the totality of the circumstances. All the terms and conditions should be properly appreciated. It is also correct that though the appellants described the Gil landers as selling agent	 but that is not conclusive. And it is also correct to state that the difference of the prices between the transfer and the selling prices is suggestive of an outright sale. In W.T. Lamb and Sons vs Goring Brick Company Ltd.	 	 by an agreement in writing certain manufacturers of bricks and other building materials appointed a firm of builders ' merchants "sole selling agents of all bricks and other materials manufactured at their works". The agreement was expressed to be for three years and afterwards continuous subject to twelve months ' notice by either party. While the agreement was in force	 the manufacturers informed the merchants that they 790 intended in the future to sell their goods themselves with out the intervention of any agent	 and thereafter they effected sales to customers directly. In an action by the merchants against the manufacturers for breach of the agree ment	 it was held both by Justice Wright in the Trial Court and on appeal by the Court of Appeal	 that the effect of the agreement was to confer on the plaintiffs the sole right of selling the goods manufactured by the defendants at their works	 so that neither the defendants themselves nor any agent appointed by them	 other than the plaintiffs	 should have the right of selling such goods. In those circum stances	 it was held that the agreement was one of vendor and purchaser and not of principal and agent. Lord Justice Scrutton was of the view that in certain trades the word "agent" is often used without any reference to the law of principal and agent. Lord Justice Scrutton was of the view that the words "sole selling agent" in the contract had a distinct meaning implying that the manufacturers were to sell to no one but the merchants who paid them the fixed price	 and the merchants sold	 and they were the only per sons to sell	 to various builders and contractors. Lord Justice Slesser was of the view that the agreement in the present case was somewhat difficult to understand	 because in one and the same document the same parties were described as "merchants" and as "sole selling agents	 the first being a correct, but the second one an incorrect description, according to the Lord Justice. It was held that the agree ment was one of vendor and purchaser. Referring to some of the contract terms in the instant case, Shri Rao submitted that in this case also, the terms referred to by the Tribu nal and emphasised before us by Shri Mahajan, learned coun sel for the respondent, were merely indicative of the fact that the parties described a 'purchase upon terms ' as sole selling agent". It was an agreement whereby the purchaser upon terms was described as "sole selling agent	 submitted Shri Rao. This Court had occasion to consider this aspect in Gordon Woodroffe & Co. vs Sheikh M.A. Majid & Co., In that case, the respondent was a trader in hides and skins and the appellant was an exporter. During the period January to August, 1949, there were several contracts between them. The contracts mentioned that the appellant was buying the goods for resale in U.K. The price quoted was C.I.F. less 2 1/2%. The contracts also provided that time should be the essence of the contract, that the sales tax was on respondent 's account, that the respondent was answerable for weight as well as quality, that there should be a lien on the goods for moneys advanced by the appellant, and that any dispute regarding quality should be settled by arbitration according to the customs of the trade 791 in the U.K. The course of dealing between them showed that before the goods were shipped these were subjected to a process of trimming and reassortment in the godowns of the appellant with a view to make these conforming to London standards, that the goods were marked with the respondent 's mark and that premiums were paid to the respondent in case the goods supplied were of special quality. The respondent filed a suit on the original side of the High Court praying that an account should be taken of the dealings between himself and the appellant on the ground that the appellant was his agent. The appellant 's case was that there was an outright purchase of the respondent 's goods and that the appellant was not an agent of the respondent. The trial Judge dismissed the suit. On appeal, the High Court held that the appellant acted as a del credere agent of the respondent and directed the taking of accounts. In appeal to this Court, it was contended by the appellant that the terms of the contracts and the course of dealing between the parties showed that the appellant was not the agent of the respondent but was an outright purchaser of the goods and that there was a settled account between the parties which the respondent could not reopen. This Court held that the appellant was the purchaser of the respondent 's goods under the several contracts and not his agent for sale, and there fore, the view taken by the High Court was not correct. It was reiterated that the essence of sale is the transfer of the title to the goods for price paid, or to be paid, where as the essence of the agency to sell is the delivery of the goods to a person who is to sell them, not as his own property but as the property of the principal who continues to be the owner of the goods, and the agent would be liable to account for the proceeds. On the terms of the contract and the course of dealing between the parties, the contract was not one of agency for sale but was an agreement of sale. The appellant purchased the goods from the respondent at 2 1/2 % less and sold them to the London purchasers at the full price so that the 2 iii % was its margin of profit and not its agency commission. This point was emphasised by Shri Rao as a point similar to the instant case. This Court held therein that the fact that the goods were sent with the respondent 's mark, that the premium was paid outside the terms of the contract, that the appellant considered it fair and just to pay the whole of the premium to the respondent or to share it with him, and that additional burden with respect to weight and quality was thrown on the respondent, had no significance in deciding the nature of the contract. This Court was also of the opinion that the clause with regard to lien was consistent with the transaction being an outright sale, because the appellant was acting as creditor of the respondent and charged interest on advances only till the date of shipment of the goods when it became 792 the purchaser of the goods from the respondent. It was held that an agent could become a purchaser when the agent paid the price to the principal on his own responsibility. This was another aspect which was emphasised in the facts of the present case by Shri Rao. In that case, however, before the goods were shipped to London, these were subjected to a process of trimming and reassortment in the godown of the appellant with a view to make them conform to London stand ards. In that process, the defendants often called upon the plaintiff to replace the pieces found defective. If the defendants were merely acting as agents, this Court ob served, the process of trimming and reassorting in the godowns to make the goods conform to London standards and specifications would be unnecessary, for in that case the defendants were merely bound to ship the goods as these were delivered to them. Another important feature of the transac tion was that in several contracts, time was fixed for delivery of the goods. This Court found that the defendants were acting only as the agents for the sale, there was no reason why there should be a stipulation that time should be the essence of the contract. On behalf of the plaintiff, reference was also made to the fact that the contract pro vided for a lien on all the goods covered by the contracts for all moneys advanced by the defendants, including ex penses incurred and interest thereon. But it was emphasised that in making such advances, the defendants were only acting as creditors of the plaintiff and were therefore entitled to charge interest on such advances till they actually purchased the goods from the plaintiffs. The Court found that the primary object of the contract was that there was a purchase by the defendants from the plaintiff of the goods for resale in the U.K. and in keeping with that ob ject, the buyer stipulated with the seller for delivery of the goods abroad and for that purpose adopted a c.i.f. form of sale. This Court referred to the principle that an agent could become a purchaser when an agent paid the price to the principal on his own responsibility. Reference was made to the passage from Blackwood Wright, 'Principal and Agent ', Second Edn., page 5, at page 10 of the Report, where it was stated that in commercial matters, where the real relation ship was that of vendor and purchaser, persons were some times called agents when, as a matter of fact, their rela tions were not those of principal and agent at all, but those of vendor and purchaser. If the person called an 'agent ' was entitled to alter the goods, manipulate them, to sell them at any price that he thought fit after these had been so manipulated, and was still only liable to pay them at a price fixed beforehand, without any reference to the price at which he sold them, it was impossible to say that the produce of the goods so sold was the money of the con signors, or that the relation of principal and agent 793 existed, according to this Court in that case. Reliance was also placed on Tirumala Venkateswara Timber and Bamboo Firm vs Commercial Tax Officer, Rajahmundry, ; , where the concept of 'sale ' in the back ground of the Andhra Pradesh General Sales Tax Act, 1957 was considered. At page 480 of the report, this Court observed that as a matter of law, there is a distinction between a contract of sale and a contract of agency by which the agent is authorised to sell or buy on behalf of the principal and make over either the sale proceeds or the goods to the principal. The essence of a contract of sale is the transfer of title to the goods for a price paid or promised to be paid. The transferee in such a case is liable to the trans feror as a debtor for the price to be paid and not as agent for the proceeds of the sale. The essence of agency to sell is the delivery of the goods to a person who is to sell these, not as his own property but as the property of the principal who continues to be the owner of the goods and will therefore be liable to account for the sale proceeds. The true relationship of the parties in each case has to be gathered from the nature of the contract, its terms and conditions, and the terminology used by the parties is not decisive of the legal relationship. Shri Mahajan, learned counsel appearing for the respondent, drew our attention to Section 182 of the , and submitted and in the circumstances of this case, the clauses emphasised by the Tribunal clearly established that this was an agreement of agency and not a sale. As mentioned hereinbefore, it depends on the facts and circumstances of each case to determine the true nature of the dealings between the parties. In the instant case the most important fact suggesting agency was the clause which enjoined that the stocks left over unsold beyond two years from their receipt could be returned to the appellants who were bound to replace these. Shri Rao, however, suggested that the appellants were manufacturing paint which was liable to loose its efficacy and quality after lapse of time and as the appellants were keen for its reputation, such a clause was inserted to ensure that the bad quality goods or stale goods did not, through Gillanders, go to the market and damage the reputation of the appellants. This should be considered with the fact that the appellants were to prefer all claims for recovery of damages from the carriers and any reduction in price during the currency of the agreement was to be duly reflected in the price of stock lying unsold with Gillanders and the obligation that on the termination of the contract by either the appellant or Gillanders, unsold stocks lying with the latter were to be returned to the former. In 794 the aforesaid light we are of the opinion that the Tribunal was right in considering this agreement as the agreement for sole selling agency and not as an outright sale. If that is the position then the first ground, in our opinion, taken by the Tribunal cannot be assailed. Shri Rao had contended that the Tribunal was wrong in holding that Gillanders were related persons in terms of Section 4(4)(c) of the Act. He submitted that the concept of 'having interest directly or indirectly in the business of each other ' has to be judged independently of the transac tion in question. He drew our attention to the various authorities for the proposition that the purpose of intro duction of definition of 'a related person by the Central Excises and Salt (Amendment) Act, 1973 to contend that the distributors have to be related and that such relationship ought to be found out independently of the transaction in question. Our attention was drawn to the observations of this Court in A.K. Roy vs Voltas Ltd., ; , where at page 1093 of the report, this Court noted that the appellants had contended that the agreements with the whole sale dealers conferred certain extra commercial advantages upon them, and so, the sales to them were not sales to independent purchasers. Our attention was also drawn to the observations of this Court that decisions cited before this Court in the above case were correct in so far as these held that the price of sales to wholesale dealers would not represent the 'wholesale cash price ' for the purpose of section 4(a) of the Act merely because the manufacturer had entered into agreement with them stipulating for commercial advan tages. It was laid down that if a manufacturer were to enter into agreements with dealers for wholesale sales of the articles manufactured on certain terms and conditions, it would not follow from that alone that the price for those sales would not be the 'wholesale cash price ' for the pur pose of section 4(a) of the Act if. the agreements were made at arms length and in the usual course of business. This, however, Mr. Rao related only in explaining the state of law before the Amendment Act 22 of 1973. Our attention was also drawn to the observations of this Court in Union of India & Ors. vs Bombay Tyre International Ltd., ; where this Court explained the pur pose of the introduction of 'related person ' in the new 'section 4(4)(c) and the transactions of related person covered under section 4(4)(c) of the Act after amendment. In that context, it was contended that where there was such rela tionship independent of the transaction in question which conferred certain additional or extra commercial advantages only on the persons involved in such relationship could be considered to be related persons. It 795 was submitted that in the instant case that was not so. Our attention was drawn to the observations of this Court in Union of India and others vs Atic Industries Limited, ; , at page 937 of the report, where this Court held that on a proper interpretation of the definition of 'relat ed person ' in section 4(4)(c), the words relative and a distributor of the assessee" did not refer to any distribu tor but they were limited only to a distributor who was a relative of the assessee within the meaning of the . So read	 the definition of "related person" was not unduly wide and did not suffer from any constitutional infirmity. This Court explained the nature of relationship required by the persons to have 'interest directly or indi rectly in the business of each other ' under section 4(4)(c) of the Act. Our attention was also drawn to the observations of this Court in Collector of Central Excise	 Madras vs T.I. Millers Ltd. Madras & T.I Diamond Chain	 Madras	 ; Having regard however to the fact that we have come to the conclusion that the Tribunal was right in holding that the transaction with the Gillanders was not a transaction of sale but an agreement for agency	 there was	 therefore	 no sale in favour of Gillanders as contended for the appel lants. If that is the position	 then the first sale was by the Gillanders to the customers of the market. Then the price of that sale would be the assessable value under section 4 in this case. The decision of the Tribunal is	 therefore	 right in any view of the matter	 and this other aspect of the matter referred to by the Tribunal is not necessary for us to determine to dispose of this appeal. In that view of the matter	 the decision of the Tribunal must be upheld. Shri Rao	 however	 further submitted that there were certain other claims like cost of transportation and other permissible deductions such as duty of excise and sales tax	 which should have been deducted from the value subject to proof by the appellants. Shri Rao submitted that apart from this	 there were other permissible deductions as envisaged by this Court in Asstt. Collector of Central Excise & Oth ers	 etc. vs Madras Rubber Factory Ltd.; 	 It may be observed that apart from cost of transportation	 excise duty and sales tax	 other charges were not sought to be deducted by the appellants in the appeal and were not canvassed before the Tribunal too nor in the grounds of appeal	 there was any such claim. Shri Rao	 however	 submit ted that in view of the decision of this Court in Madras Rubber Factory 's case (supra)	 the appellants should not be denied the benefit of these deductions	 if they are other wise entitled to. Though	 strictly speaking that is beyond the scope of the appeal in view of the conten 796 tions raised in the appeal before the Tribunal and in view of the grounds of appeal taken by the appellants before us	 but in the interest of justice	 we permit the appellants to have these benefits as finally settled by this Court in Madras Rubber Factory 's case (supra). We are informed that the said decision of Madras Rubber Factory is under review in this Court. Therefore	 we are of the opinion that subject to the order passed in that review matter	 such deductions	 as may ultimately be held to be deductible be permitted to the appellants upon proof. With these observations	 the appeal fails and is accordingly dismissed with no order as to costs. P.S.S. Appeal dismissed.

The assessee appellants	 a partnership firm carrying on manufacturing business in Madras entered into an agreement with a company based in Calcutta for sale of their product through the latter 's sales organisation in all the States of India. In the said agreement the assessee was referred to as the 'manufacturer ' and the company as the 'sole selling agents ' of the product. The agreement itself was described as an 'agreement of sale '. It provided inter alia that the stocks left over unsold beyond two years from their receipt with the selling agents could be returned to the appellants who were bound to replace them	 that the appellants should take all suitable action for recovery of damages from the carriers	 that they would supply the selling agents with all the necessary publicity material and also advertise at their cost through the media	 that the selling prices and transfer prices of the product would be mutually agreed from time to time between them and the selling agents	 that any reduction in price during the currency of the agreement was to be duly reflected in the price of stock lying unsold with the sell ing agents	 and that on termination of the contract either by the assessee or by the selling agents	 the unused stock lying with the latter was to be returned to the former. The appellants were assessed to excise duty under the for the period July	 1977 to March	 1979 on the basis of the price at which the sell ing agents had sold the goods to their customers in the course of the wholesale trade. They however	 claimed that the assessable value should be the price at which the ex cisable goods were sold by them to the selling agents and sought refund of 783 the excess excise duty thus paid. The Assistant Collector of Excise and the Collector rejected the said claim. The TribUnal took the view that a sine qua non of a sale was that the title to the goods should pass from the seller to the purchaser. When once that were not so	 then it could not be said that it was an agreement for sale. On an analy sis of the conditions of the agreement in the instant case it found that the title to and the ownership in the goods consigned to the selling agents continued with the appel lants. It	 therefore	 concluded that the true character of the agreement was that it was an agreement for sole selling agency and not an agreement for sale. It further held that the selling agents were 'a related person ' as understood under section 4(4)(c) of the Act and	 therefore	 the assessable value of the goods for levy of excise duty must be on the basis of price at which the selling agents ordinarily sold these in the course of wholesale trade less the transporta tion cost and other permissible deductions such as duty of excise and sales tax	 if any	 subject to proof. In this appeal under section 35 L(b) of the Act it was con tended for the appellants	 that there were two prices 'transfer price ' and 'selling price ' and there was good deal of difference between these prices which was suggestive of an outright sale	 that the terms referred to by the Tribunal were merely indicative of the fact that it was an agreement whereby the purchaser upon terms was de scribed as 'sole selling agents '	 that the appellants were manufacturing a product which was liable to lose its effica cy and quality after lapse of time and as such a replacement clause was inserted to ensure that the bad quality goods did not go to the market and damage their reputation	 that the selling agents were not 'related persons ' in terms of section 4(4)(c) of the Act	 as there was nothing in common between them and the appellants	 and that claims like cost of trans portation and other permissible deductions such as duty of excise and sales tax to which they were otherwise entitled to should have been deducted from the 'value ' subject to proof by the appellants. Dismissing the appeal	 HELD: 1.1 Whether there was an agreement for sale or an agreement of agency to sell must depend upon the facts and the circumstances and the terms of each case. Such facts and terms must be judged in the background of the totality of the circumstances. All the terms and conditions should be properly appreciated. The terminology used by the parties is not decisive of the legal relationship. [789F	 793D] 784 1.2 The essence of a contract of sale is the transfer of the title to the goods for a price paid or promised to be paid. The transferee in such a case is liable to the trans feror as a debtor for the price to be paid. The essence of the agency to sell is the delivery of the goods to a person who is to sell these not as his own property but as the property of the principal	 who continues to be the owner of the goods	 and make over the sale proceeds to the principal. An agent. however	 could become a purchaser when he paid the price to the principal on his own responsibility. [793C	 792A] 1.3 In the instant case	 the most important fact sug gesting agency was the clause which enjoined that the stocks left over unsold beyond two years from their receipt could be returned to the appellants who were bound to replace these. Added to it was the fact that the appellants were to prefer all claims for recovery of damages from the carriers and any reduction in price during the currency of the agree ment was to be duly reflected in the price of stock lying unsold with the selling agents	 and the obligation that on the termination of the contract by either the appellants or the selling agents	 unsold stocks lying with the latter were to be returned to the former. [793F	 GH] 1.4 The Tribunal was	 therefore	 right in holding that the transaction with the selling agents was not a transac tion of sale but an agreement for agency. If that be so	 then the first sale was by the selling agents to the custom ers of the market. The price of that sale would thus be the assessable value under section 4 of the Act. In that view of the matter it was not necessary to determine the question wheth er the selling agents were 'related persons ' in terms of section 4(4)(c) of the Act. [795DE] W.T. Lamb & Sons vs Goring Brick Company Ltd.	 ; Gordon Woodroffe & Co. vs Sheikh M.A. Majid & Co.	 and Tirumala Venkateswara Timber & Bamboo Firm vs Commercial Tax Officer	 Rajahmundry.	 ; referred to. Though apart from cost of transportation	 excise duty and sales tax. other charges were not sought to be deducted by the appellants in the appeal and were not canvassed before the Tribunal too	 nor in the grounds of appeal there was any such claim	 in the interest of justice they are permitted to have the benefit of other deductions envisaged in Assistant Collector of Central Excise & Ors. vs Madras Rubber Factory Ltd.; 	 subject to the order passed in the review matter. [795G	 796AB] 785