promethean world plc
annual report and accounts 2011
spark inspiration over the following pages are just a few examples of how we 
are keeping this true both for our customers and throughout 
our business
promethean vision
promethean unleashes human potential by revolutionising 
the way the world learns and collaborates making all of 
us more engaged empowered and successful
contents
financial statements
 50 independent auditor’s report
 52 consolidated income statement 
 52  consolidated statement 
of comprehensive income
 53 statements of financial position
 54  c o nsol id a t e d s t a t emen t 
of changes in equity
 56  company statement of changes 
in equity
 57 statements of cash flows
 58 notes
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review of the year 
 ifc corporate statement
 01 highlights of our year
 02  raising learning achievement 
through technology
 04  investing in innovation
 06  growing community and 
content
 08  advocating thought leadership 
in education
 10 chairman’s statement
 12  chief executive 
officer’s review 
 18 financial review 
directors’ report 
 22 business risks
 27 corporate responsibility
 30 board of directors 
 32  shareholder and corporate 
information
 33 directors’ report
 35 corporate governance
 40  directors’ remuneration report
 49  statement of directors’ 
responsibilities in respect 
of the annual report and 
the financial statements promethean world plc annual report and accounts 2011 01
review of the year directors’ report financial statements
t erms frequently used in this document
highlights of our year
business highlights
· accelerating investments in key strategic initiatives 
 ·  increased government level education opportunities eg mexico pilot project
 ·  strategic content partnerships entered into with channel one and 
houghton mifflin harcourt
 · entry foothold gained into adjacent business and government training market
· maintaining technology leadership in new product and software development 
 · ab 500 series multitouch multipen whiteboard 
 ·  next generation activexpression assessment handset with full 
qwerty keyboard 
 ·  activprogress changing the way classroom data and student records 
are managed
 ·  new software launches including activengage assessment software for 
mobile devices
 ·  activ t able interactive multitouch multiuser table for collaborative working 
very well received when shown at bett in january 2012
· promethean planet membership growth of 428 to almost 12 million members 
financial highlights
iwb interactive whiteboard
lrs  learner response system
k–12  primary and secondary 
school for students 
aged 5–18
asp average selling price
ids interactive display systems


Summary:
 promethean world plc annual report and accounts 2011 10
our performance in