Table A8: Short-term impact on attitudes towards VAW

|_Dep. Var. (Y):_|_Justify bea_<br>(1)|_ting if goes out_<br>(2)|_Justify beat_<br>(3)|_ing if unfaith_<br>(4)|_Tell anyone_<br>(5)|_if friend beaten_<br>(6)|
|---|---|---|---|---|---|---|
|Drama|-0.075<sup>_∗_</sup>|-0.075<sup>_∗∗_</sup>|-0.032|-0.033|0.090<sup>_∗∗∗_</sup>|0.092<sup>_∗∗∗_</sup>|
||(0.041)|(0.038)|(0.041)|(0.040)|(0.033)|(0.033)|
|Documentary|-0.050|-0.041|-0.003|-0.004|0.052|0.045|
||(0.050)|(0.048)|(0.050)|(0.051)|(0.040)|(0.040)|
|Ybaseline|||0.407<sup>_∗∗∗_</sup><br>(0.044)|0.273<sup>_∗∗∗_</sup><br>(0.054)|0.445<sup>_∗∗∗_</sup><br>(0.068)|0.391<sup>_∗∗∗_</sup><br>(0.069)|
|Controls||✓||✓||✓|
|R-squared|0.003|0.132|0.159|0.216|0.152|0.207|
|P-value equal coef.|0.586|0.462|0.537|0.553|0.293|0.202|
|Observations|568|568|542|542|522|522|
|Mean Y (Control)|0.277|0.277|0.318|0.318|0.815|0.815|

Notes: Heteroscedasticity-robust standard errors in parentheses. Controls are described in the notes to Table 2. * p < 0.10, ** p < 0.05, *** p < 0.01 Table A9: Short-term impact on beliefs about Facebook friends

|_Dep. Var. (Y):_|_Others: wo_|_men virginity_|_Others: m_|_en virginity_|_Others: b_|_eat unfaith_|_Others: _|_beat goes out_|
|---|---|---|---|---|---|---|---|---|
||(1)|(2)|(3)|(4)|(5)|(6)|(7)|(8)|
|Drama|0.164|0.224|0.464|0.490|0.353|0.434|-0.035|0.074|
||(0.271)|(0.276)|(0.302)|(0.302)|(0.288)|(0.289)|(0.321)|(0.319)|
|Documentary|0.385|0.510|0.959<sup>_∗∗∗_</sup>|1.079<sup>_∗∗∗_</sup>|1.056<sup>_∗∗∗_</sup>|1.270<sup>_∗∗∗_</sup>|0.586|0.831<sup>_∗∗_</sup>|
||(0.329)|(0.324)|(0.367)|(0.357)|(0.356)|(0.349)|(0.398)|(0.379)|
|Ybaseline|0.413<sup>_∗∗∗_</sup><br>(0.038)|0.401<sup>_∗∗∗_</sup><br>(0.039)|||0.393<sup>_∗∗∗_</sup><br>(0.039)|0.373<sup>_∗∗∗_</sup><br>(0.042)|||
|Controls||✓||✓||✓||✓|
|R-squared|0.178|0.211|0.008|0.060|0.167|0.196|0.002|0.073|
|P-value equal coef.|0.500|0.373|0.184|0.103|0.049|0.019|0.113|0.044|
|Observations|605|605|605|605|598|598|605|605|
|Mean Y (Control)|4.731|4.731|3.877|3.877|3.512|3.512|3.461|3.461|

Notes: Heteroscedasticity-robust standard errors in parentheses. Controls are described in the notes to Table 2. * p < 0.10, ** p < 0.05, *** p < 0.01 Table A10: Medium-term impacts on knowledge and awareness

|_Dep. Var. (Y):_|_Father det_|_ermines sex_|_Know VA_|_W incidence_|_Mention g_|_ender rituals_|_VAW is a_|_n issue in India_|
|---|---|---|---|---|---|---|---|---|
||(1)|(2)|(3)|(4)|(5)|(6)|(7)|(8)|
|Drama|0.074<sup>_∗_</sup>|0.066|-0.053|-0.068|-0.027|-0.036|-0.000|-0.008|
||(0.042)|(0.043)|(0.048)|(0.050)|(0.046)|(0.047)|(0.038)|(0.037)|
|Documentary|0.038|0.017|-0.046|-0.063|-0.025|-0.030|0.065<sup>_∗_</sup>|0.078<sup>_∗∗_</sup>|
||(0.042)|(0.043)|(0.049)|(0.050)|(0.046)|(0.047)|(0.035)|(0.035)|
|Ybaseline|0.493<sup>_∗∗∗_</sup><br>(0.038)|0.447<sup>_∗∗∗_</sup><br>(0.044)|||||||
|Controls||✓||✓||✓||✓|
|R-squared|0.223|0.242|−0.001|0.024|−0.003|0.023|0.004|0.062|
|P-value equal coef.|0.419|0.267|0.887|0.920|0.966|0.896|0.062|0.016|
|Observations|617|617|617|617|617|617|617|617|
|Mean Y (Control)|||||||||

Notes: Heteroscedasticity-robust standard errors in parentheses. Controls are described in the notes to Table 2. * p < 0.10, ** p < 0.05, *** p < 0.01 31