Publishing, Cham, pp. 1–38.

**URL:** _https://doi.org/10.1007/978-3-319-57365-6_ 385 _−_ 1

- Rafieian, O. and Yoganarasimhan, H. (2021), ‘Targeting and privacy in mobile advertising’, _Marketing Science_ **40** (2), 193–218.

- Rao, N., Donati, D. and Orozco, V. (2020), ‘Conducting surveys and interventions entirely online: a virtual lab practitioner’s manual’, _World Bank: Washington, DC, USA_ .

- Rosenstock, I., Stretcher, V. and Becker, M. (1988), ‘Social learning theory and the health belief method’, _Health Education Quarterly_ **13** , 73–92.

- Sapiezynski, P., Ghosh, A., Kaplan, L., Rieke, A. and Mislove, A. (2022), Algorithms that" don’t see color" measuring biases in lookalike and special ad audiences, _in_ ‘Proceedings of the 2022 AAAI/ACM Conference on AI, Ethics, and Society’, pp. 609–616.

- Schwenk, C. R. (1984), ‘Cognitive simplification processes in strategic decision-making’, _Strategic management journal_ **5** (2), 111–128.

- Sharma, A., Rana, S. K., Prinja, S. and Kumar, R. (2016), ‘Quality of health management information system for maternal & child health care in haryana state, india’, _PLoS One_ **11** (2), e0148449.

- Sharot, T. (2011), ‘The optimism bias’, _Current biology_ **21** (23), R941–R945.

- Shawky, S., Kubacki, K., Dietrich, T. and Weaven, S. (2019), ‘Using social media to create engagement: a social marketing review’, _Journal of Social Marketing_ **9** (2), 204–224.

- Singh, M. P., Saha, K. B., Chand, S. K. and Sabin, L. L. (2019), ‘The economic cost of malaria at the household level in high and low transmission areas of central india’, _Acta tropica_ **190** , 344–349.

- Singh, M. P., Saha, K. B., Chand, S. K. and Savargaonkar, D. (2020), ‘Socioeconomic determinants of community knowledge and practice in relation to malaria in high- and low-transmission areas of central india’, _Journal of Biosocial Science_ **52** (3), 317–329.

- Sun, J. J., Bellezza, S. and Paharia, N. (2021), ‘Buy less, buy luxury: Understanding and overcoming product durability neglect for sustainable consumption’, _Journal of Marketing_ **85** (3), 28–43.

- Tarozzi, A., Mahajan, A., Blackburn, B., Kopf, D., Krishnan, L. and Yoong, J. (2014), ‘Micro-loans, insecticide-treated bednets, and malaria: evidence from a randomized controlled trial in orissa, india’, _American Economic Review_ **104** (7), 1909–1941.

- Thompson, E. B., Heley, F., Oster-Aaland, L., Stastny, S. N. and Crawford, E. C. (2013), ‘The impact of a student-driven social marketing campaign on college student alcohol-related beliefs and behaviors’, _Social Marketing Quarterly_ **19** (1), 52–64.

- Tucker, C., Agrawal, A., Gans, J. and Goldfarb, A. (2018), ‘Privacy, algorithms, and artificial intelligence’, _The economics of artificial intelligence: An agenda_ pp. 423–437.

- Tversky, A. and Kahneman, D. (1974), ‘Judgment under uncertainty: Heuristics and biases: Biases in judgments reveal some heuristics of thinking under uncertainty.’, _science_ **185** (4157), 1124–1131.

- Viswanathan, M., Umashankar, N., Sreekumar, A. and Goreczny, A. (2021), ‘Marketplace literacy as a pathway to a better world: evidence from field experiments in low-access subsistence marketplaces’, _Journal of Marketing_ **85** (3), 113–129.

39