Table 4: Short-term impacts on clicks on informative links

**Panel A: ITT estimates**

|_Dep. Var. (Y):_|_Click gen_|_der-links_|_Click cli_|_mate-links_|_Duration _|_gender-link_|_Duration _|_climate-link_|
|---|---|---|---|---|---|---|---|---|
||(1)|(2)|(3)|(4)|(5)|(6)|(7)|(8)|
|Drama|0.080<sup>_∗∗∗_</sup>|0.073<sup>_∗∗_</sup>|0.028|0.024|108.802<sup>_∗_</sup>|118.461<sup>_∗_</sup>|2.892|-1.403|
||(0.030)|(0.031)|(0.031)|(0.032)|(60.060)|(62.303)|(68.719)|(56.626)|
|Documentary|0.101<sup>_∗∗_</sup>|0.100<sup>_∗∗∗_</sup>|0.041|0.044|181.815<sup>_∗∗_</sup>|204.119<sup>_∗∗_</sup>|29.871|17.582|
||(0.039)|(0.039)|(0.040)|(0.039)|(91.531)|(103.121)|(89.654)|(84.350)|
|Controls||✓||✓||✓||✓|
|R-squared|0.012|0.022|−0.001|0.024|0.005|0.002|−0.003|0.035|
|P-value equal coef.|0.617|0.512|0.745|0.595|0.482|0.451|0.746|0.787|
|Observations|606|606|606|606|543|543|554|554|
|Mean Y (Control)|0.086|0.086|0.123|0.123|36.371|36.371|116.112|116.112|
|**Panel B: ToT esti**|**mates**||||||||
|_Dep. Var. (Y):_|_Click gen_|_der-links_|_Click cli_|_mate-links_|_Duration _|_gender-link_|_Duration _|_climate-link_|
||(1)|(2)|(3)|(4)|(5)|(6)|(7)|(8)|
|Play Drama|0.099<sup>_∗∗∗_</sup>|0.092<sup>_∗∗_</sup>|0.035|0.030|136.594<sup>_∗_</sup>|153.456<sup>_∗∗_</sup>|3.642|-1.554|
||(0.037)|(0.037)|(0.039)|(0.038)|(75.036)|(76.877)|(86.312)|(70.611)|
|Play Documentary|0.149<sup>_∗∗∗_</sup>|0.150<sup>_∗∗∗_</sup>|0.061|0.067|261.637<sup>_∗∗_</sup>|300.831<sup>_∗∗_</sup>|43.312|25.846|
||(0.057)|(0.056)|(0.058)|(0.057)|(130.735)|(145.898)|(129.589)|(121.172)|
|Controls||✓||✓||✓||✓|
|R-squared|0.021|0.032|0.007|0.032|0.012|0.009|−0.003|0.035|
|P-value equal coef.|0.391|0.297|0.641|0.492|0.383|0.339|0.734|0.782|
|Observations|606|606|606|606|543|543|554|554|
|Wald F-statistic|265.5|231.3|265.5|231.3|309.5|253.3|292.3|252.5|
|Mean Y (Control)|0.086|0.086|0.123|0.123|36.371|36.371|116.112|116.112|

Notes: Heteroscedasticity-robust standard errors in parentheses. In columns (1)-(2), the dependent variable takes value 1 if the respondent clicked on both gender links (PFI and UN women India). In columns (3)-(4), the dependent variable takes value 1 if the respondent clicked on both climate links (Delhi Green and UN environment program India). Visit duration is measured in seconds, and it refers to the PFI website in columns (5)-(6) and to the Delhi Green website in columns (7)-(8). Controls are described in the notes to Table 2. In Panel B, independent variables Play Drama and Play Documentary take value 1 if the respondent has played half or more of the assigned video clips, as objectively recorded by the bot. These variables are instrumented using the random assignment indicators to the treatment groups. The first-stage Wald F-statistic is reported. * p < 0.10, ** p < 0.05, *** p < 0.01 spent on these websites. These findings are confirmed in the ToT analysis reported in Panel B, where the magnitudes of the estimated coefficients are about 25% to 50% higher than ITT results.

# **4.4 Medium-term impacts (four months after potential exposure)**

## **4.4.1 Self-reported outcomes**

Table 5 presents medium-term results of ITT and ToT estimates. Most coefficients are in the direction of more progressive attitudes towards gender norms. However, the data suggests 20