Table A16: Medium-term impacts on outcome indexes constructed using principal component

|_Dep. Var. (Y):_|_Global _|_index_|_Know_|_ledge_|_Gender n_|_orms/roles_|_VAW a_|_ttitudes_|_Beliefs o_|_thers’ attit._|
|---|---|---|---|---|---|---|---|---|---|---|
||(1)|(2)|(3)|(4)|(5)|(6)|(7)|(8)|(9)|(10)|
||ITT|ToT|ITT|ToT|ITT|ToT|ITT|ToT|ITT|ToT|
|Drama|0.249||-0.039||0.287<sup>_∗∗_</sup>||0.075||0.064||
||(0.165)||(0.121)||(0.131)||(0.154)||(0.155)||
|Documentary|0.160||0.095||0.199||-0.014||0.176||
||(0.167)||(0.117)||(0.127)||(0.169)||(0.149)||
|Play Drama||0.330||-0.051||0.381<sup>_∗∗_</sup>||0.099||0.085|
|||(0.212)||(0.156)||(0.168)||(0.199)||(0.201)|
|Play Documentary||0.325||0.194||0.405||-0.030||0.358|
|||(0.332)||(0.232)||(0.251)||(0.337)||(0.294)|
|Controls|✓|✓|✓|✓|✓|✓|✓|✓|✓|✓|
|R-squared|0.504|0.510|0.138|0.139|0.495|0.504|0.278|0.278|0.073|0.078|
|P-value equal coef.|0.599|0.986|0.281|0.248|0.496|0.913|0.592|0.667|0.463|0.294|
|Observations|619|619|619|619|619|619|619|619|619|619|
|Wald F-stat||116.9||116.9||116.9||116.9||116.9|
|Mean Y (Control)|-0.114|-0.114|0.014|0.014|-0.094|-0.094|-0.061|-0.061|-0.080|-0.080|
|SD Y (Control)|2.447|2.447|1.248|1.248|1.901|1.901|1.925|1.925|1.570|1.570|

Notes: Heteroscedasticity-robust standard errors in parentheses. The Global index is composed by indexes for individuals’ knowledge, gender norms/roles and VAW attitudes; excluding individuals beliefs on others’ attitudes. Higher values of the indexes in (1) to (8) stand for more progressive stances. The index "Beliefs on others’ attitudes" reported in (9) and (10) takes higher values when the respondents believe that a larger share (out of 10) of their closest Facebook friends have progressive attitudes. Controls are described in the notes to Table 2. Independent variables Play Drama and Play Documentary take value 1 if the respondent has played half or more of the assigned video clips, as objectively recorded by the bot. These variables are instrumented using the random assignment indicators to the treatment groups. The first-stage Wald F-statistic is reported. * p < 0.10, ** p < 0.05, *** p < 0.01 Table A17: Short-term heterogeneous impacts by gender

|_Dep. Var. (Y):_|_Global_<br>_index_|_Knowledge_|_Gender_<br>_norm-_<br>_s/roles_|_VAW_<br>_attitudes_|_Beliefs_<br>_others’_<br>_attit._|_Click_<br>_gender-_<br>_links_|_Willing to_<br>_share_<br>_video_|
|---|---|---|---|---|---|---|---|
||(1)|(2)|(3)|(4)|(5)|(6)|(7)|
|Drama|0.140<sup>_∗∗∗_</sup>|0.123|0.129<sup>_∗∗_</sup>|0.198<sup>_∗∗_</sup>|-0.088|0.116<sup>_∗∗∗_</sup>|-0.003|
||(0.043)|(0.076)|(0.053)|(0.089)|(0.100)|(0.034)|(0.027)|
|Documentary|0.093<sup>_∗∗_</sup>|0.047|0.088|0.169|-0.312<sup>_∗∗∗_</sup>|0.141<sup>_∗∗∗_</sup>|0.061<sup>_∗∗_</sup>|
||(0.044)|(0.086)|(0.055)|(0.105)|(0.119)|(0.044)|(0.031)|
|Drama * Female|0.011|0.166|0.002|-0.166|-0.106|-0.161<sup>_∗∗_</sup>|-0.098<sup>_∗_</sup>|
||(0.067)|(0.142)|(0.084)|(0.147)|(0.195)|(0.074)|(0.056)|
|Documentary * Female|-0.096|0.065|-0.131|-0.195|0.020|-0.161<sup>_∗_</sup>|-0.051|
||(0.083)|(0.164)|(0.104)|(0.177)|(0.233)|(0.091)|(0.065)|
|Female|0.139<sup>_∗∗∗_</sup>|-0.067|0.152<sup>_∗∗_</sup>|0.368<sup>_∗∗∗_</sup>|-0.104|0.119<sup>_∗∗_</sup>|-0.045|
||(0.053)|(0.114)|(0.067)|(0.118)|(0.144)|(0.057)|(0.042)|
|R-squared|0.585|0.121|0.515|0.338|0.083|0.028|0.034|
|Observations|606|606|606|606|606|606|2269|

Notes: Notes: Heteroscedasticity-robust standard errors in parentheses. The Global index is composed by indexes for individuals’ knowledge, gender norms/roles and VAW attitudes; excluding individuals beliefs on others’ attitudes. Higher values of the indexes in (1) to (4) stand for more progressive stances. The index "Beliefs on others’ attitudes" reported in (5) takes higher values when the respondents believe that a larger share (out of 10) of their closest Facebook friends have progressive attitudes. Baseline controls described in the notes to Table 2 are included in all regressions. * p < 0.10, ** p < 0.05, *** p < 0.01 35