_The Creative Wealth of Nations_

**Bollywood** turned 100 in 2013. Based in Mumbai, India, it is considered the world’s largest movie industry (in terms of production).**

- <mark>Estimated to produce 1000 films annually</mark>

- <mark>Generated USD$3 billion in 2011 (estimated at a 10 percent growth rate per year)</mark>

- <mark>Revenue is expected to reach USD$3 4.5 by 2016</mark>

- <mark>Average movie production cost: about USD$1.5 million</mark>

- <mark>Compensation: Top male actors: about USD$16 compared to USD$1.5 million for top female actresses</mark> <u><mark>Source: International Business Times</mark></u><sup>~~153~~</sup> <u><mark>| International Business Development</mark></u><sup>~~154~~</sup>

**Hollywood** : Based in California, United States.

- <mark>About 400-600 films produced annually</mark>

- <mark>Movie and video industries contributed USD$47 billion (value-added) to the U.S. economy (2011)***</mark>

- <mark>Movie production cost: about USD$ 4.7 million</mark>

- <mark>Hollywood and the video industry employed about 310,000 workers (USD$25 billion in compensation) Source: International Business Times | The Hollywood Reporter</mark><sup>~~155~~</sup>

# **Nollywood** : Nigerian-based.

- <mark>Industry estimated at USD$800 million (figures vary)</mark>

- <mark>Employs about 300,000 people</mark>

- <mark>Movie production cost: between USD $15,000 to $30,000</mark>

- <mark>Over 900 movies produced annually (USIS, 2009); second largest industry in terms of production</mark>

- <mark>Added 1.4 percent to Nigeria</mark> ’ <mark>s GDP (of USD$522.6 billion (2013) according to the World Bank) Source: Forbes</mark><sup>~~156~~</sup> <u><mark>| The Huffington Post</mark></u><sup>~~157~~</sup>

# _Copyright challenges_

The _Times of India_ reports that in 2008, piracy cost the Indian film industry USD$959 million and about 571,000 jobs.<sup>158</sup> In the United States, Hollywood claims that its piracy-related losses amount to billions of dollars — it is difficult to provide a specific figure, as these numbers are

> ** Mumbai was originally called Bombay, hence the name Bollywood.

> 153 Palash Ghosh, “Bollywood at 100: How Big Is India’s Mammoth Film Industry?,” _International Business Times_ , May 3 2013, accessed June 5, 2014, http://www.ibtimes.com/bollywood-100-how-big-indias-mammoth-film- <u>industry-1236299.</u>

> 154 _The Indian Film Industry_ (International Business Development), accessed June 5, 2014,

> <u>http://di.dk/SiteCollectionDocuments/DIBD/sektoranalyser/The%20Indian%20Bollywood%20Industry_2013.pdf.</u> *** It is unclear if these figures are on Hollywood alone, or if they represent the entire United States. 155 “Hollywood, Creative Industries Add $504 Billion to U.S. GDP,” _Hollywood Reporter/Associated Press_ , June 5, 2013, accessed June 5, 2014, http://www.hollywoodreporter.com/news/hollywood-creative-industries-add- <u>504-662691.</u>

> 156 Mfonobong Nsehe, “Hollywood, Meet Nollywood,” _Forbes_ , April 19, 2011, accessed June 9, 2014, <u>http://www.forbes.com/sites/mfonobongnsehe/2011/04/19/hollywood-meet-nollywood/.</u>

> 157 Obadias Ndaba, “Africa Is Richer Than You Think,” _Huffington Post_ , April 29, 2014, accessed July 14, 2014, http://www.huffingtonpost.com/obadias-ndaba/africa-is-richer-than-you_b_5223129.html.

> 158 These figures are from a study by PricewaterhouseCoopers. “Piracy Cost Bollywood $959m: Report,” _Times of India_ , March 20, 2010, accessed June 9, 2014, http://timesofindia.indiatimes.com/india/Piracy-cost- <u>Bollywood-959m-Report/articleshow/5703165.cms.</u>

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