Table 10: Treatment effects and conformism

|DeendentvariableY:|(1)<br>_HIVknowlede_|(2)<br>_HIVattitudes_|(3)<br>_HIVtestin_|(4)<br>_Attitudes_<br>_towards_|(5)<br>_Risksexualbehav-_|
|---|---|---|---|---|---|
|p _t_|_g_||_g_|_risky sexual behav-_<br>_ior_|_y _<br>_ior (for sexually ac-_<br>_tive)_|
|**Panel A: Conformity**||||||
|Treated|0.775***|0.345***|0.335**|0.148|0.149|
||(0.214)|(0.105)|(0.128)|(0.089)|(0.145)|
||[0.001]|[0.004]|[0.012]|[0.188]|[0.312]|
|Treated*Conformity|0.192|-0.188*|0.028|-0.044|0.009|
||(0.132)|(0.099)|(0.093)|(0.076)|(0.097)|
||[0.276]|[0.167]|[0.768]|[0.815]|[0.926]|
|Conformity|-0.052|0.138*|-0.077|0.054|0.030|
||(0.108)|(0.076)|(0.065)|(0.060)|(0.084)|
|Y_t−_1 *Treated|-0.067*|0.013|-0.034|0.004|-0.116**|
||(0.036)|(0.036)|(0.032)|(0.033)|(0.058)|
||[0.185]|[0.715]|[0.506]|[0.907]|[0.089]|
|Y_t−_1|0.391***|0.357***|0.473***|0.288***|0.320***|
||(0.029)|(0.029)|(0.027)|(0.027)|(0.048)|
|R-squared|0.198|0.180|0.262|0.099|0.152|
|P-value of joint signifcance|0.000|0.001|0.010|0.105|0.305|
|**Panel B: Tradition**||||||
|Treated|0.784***|0.342***|0.336**|0.147|0.143|
||(0.215)|(0.104)|(0.128)|(0.090)|(0.147)|
||[0.001]|[0.004]|[0.011]|[0.203]|[0.336]|
|Treated*Tradition|-0.016|-0.152**|-0.007|-0.017|-0.131|
||(0.141)|(0.065)|(0.087)|(0.087)|(0.115)|
||[0.993]|[0.063]|[0.992]|[0.845]|[0.445]|
|Tradition|-0.031|0.100*|-0.036|0.057|0.174*|
||(0.109)|(0.052)|(0.064)|(0.075)|(0.104)|
|Y_t−_1 * Treated|-0.065*|0.011|-0.033|0.001|-0.111*|
||(0.035)|(0.037)|(0.032)|(0.034)|(0.057)|
||[0.204]|[0.767]|[0.524]|[0.979]|[0.113]|
|Y_t−_1|0.390***|0.359***|0.472***|0.290***|0.314***|
||(0.029)|(0.030)|(0.027)|(0.027)|(0.047)|
|R-squared|0.198|0.180|0.261|0.099|0.154|
|P-value of joint signifcance|0.000|0.002|0.010|0.106|0.355|
|**Panel C: Self Direction**||||||
|Treated|0.762***|0.333***|0.332**|0.146|0.153|
||(0.213)|(0.104)|(0.128)|(0.091)|(0.141)|
||[0.001]|[0.005]|[0.010]|[0.211]|[0.281]|
|Treated*Self-direction|0.086|0.035|0.142**|0.060|0.140*|
||(0.112)|(0.065)|(0.058)|(0.074)|(0.079)|
||[0.685]|[0.685]|[0.055]|[0.421]|[0.148]|
|Self-direction|-0.358***<br>|-0.098*<br>|-0.066*<br>|-0.040<br>|-0.161**<br>|
||(0.088)|(0.050)|(0.039)|(0.063)|(0.061)|
|Y_t_1*Treated|-0060*|0009|-0032|0004|-0120**|
|_−_|.<br>(0.035)|.<br>(0.038)|.<br>(0.032)|.<br>(0.035)|.<br>(0.056)|
||[0.257]|[0.805]|[0.560]|[0.922]|[0.077]|
|Y_t−_1|0.380***|0.357***|0.471***|0.290***|0.323***|
||(0.028)|(0.031)|(0.027)|(0.028)|(0.046)|
|R-squared|0.202|0.180|0.262|0.099|0.153|
|P-value of joint signifcance|0.000|0.002|0.011|0.112|0.280|
|Controls <sup>(</sup><sup>_a_)</sup>|Yes|Yes|Yes|Yes|Yes|
|Observations|4,986|4,986|4,986|4,986|3,070|
|Mean Dep. Var. (Control)|0.040|0.044|-0.139|0.00186|-0.063|

Notes. Standard errors in parentheses adjusted for clustering at the screening centre level (80 clusters). ***, ** and * denote significance at the 1, 5 and 10 percent level, respectively. Increasing values of the dependent variable correspond to outcomes more consistent with the messages of Shuga. FWER adjusted p-values in square brackets, based on 10,000 replications. (a) Controls include: female, age, currently attending school, years of education, english spoken at home, single, does not live with the family, household size, wealth index, home owner, father obtained higher than secondary education, mother obtained higher than secondary education, muslim, speaks Yoruba as a native language.

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