Table 5: Involvement with the narrative

|_Dependent variable:_<br>_HIV know_|_ledge_|_HIV attit_|_udes_|_HIV testi_|_ng_|_Attitudes_|_towards_|_Risky sex_|_ual behav-_|
|---|---|---|---|---|---|---|---|---|---|
|||||||_risky sex_|_ual behav-_|_ior (for s_|_exually ac-_|
|||||||_ior_||_tive)_||
|(1)|(2)|(3)|(4)|(5)|(6)|(7)|(8)|(9)|(10)|
|**Panel A: Transportation Index**||||||||||
|Treated*Transportation<br>0.428***|0.436***|0.141**|0.146**|0.120|0.117|0.311***|0.318***|0.091|0.092|
|(0.108)|(0.107)|(0.067)|(0.066)|(0.076)|(0.076)|(0.064)|(0.065)|(0.066)|(0.065)|
|[0.001]|[0.000]|[0.075]|[0.061]|[0.123]|[0.133]|[0.000]|[0.000]|[0.169]|[0.167]|
|Treated<br>1.035***|-7.329**|0.333***|-1.970|0.281*|-2.116|-0.009|-1.813|0.085|-3.607*|
|(0.221)|(3.561)|(0.125)|(1.721)|(0.161)|(2.021)|(0.115)|(1.905)|(0.149)|(2.080)|
|[0.000]|[0.122]|[0.020]|[0.439]|[0.086]|[0.439]|[0.936]|[0.345]|[0.809]|[0.168]|
|Treated*Y_t−_1<br>-0.053|-0.075*|-0.008|-0.019|-0.055|-0.073|-0.027|-0.038|-0.131**|-0.123*|
|(0.038)|(0.042)|(0.038)|(0.039)|(0.043)|(0.045)|(0.038)|(0.038)|(0.065)|(0.066)|
|[0.430]|[0.222]|[0.829]|[0.633]|[0.430]|[0.222]|[0.483]|[0.328]|[0.101]|[0.130]|
|Transportation<br>-0.058|-0.069|0.032|0.026|-0.000|-0.001|-0.007|-0.008|-0.038|-0.037|
|(0.076)|(0.076)|(0.039)|(0.039)|(0.048)|(0.048)|(0.045)|(0.046)|(0.047)|(0.046)|
|_Yt−_1<br>0.385***|0.401***|0.376***|0.384***|0.500***|0.512***|0.309***|0.316***|0.359***|0.355***|
|(0.029)|(0.030)|(0.030)|(0.030)|(0.037)|(0.037)|(0.030)|(0.030)|(0.051)|(0.052)|
|Observations<br>3,753|3,753|3,753|3,753|3,753|3,753|3,753|3,753|2,279|2,279|
|R-squared<br>0.215<br>|0.220|0.186|0.188|0.272|0.274|0.119|0.125|0.175|0.180|
|Controls <sup>(</sup><sup>_a_)</sup><br>Yes|Yes|Yes|Yes|Yes|Yes|Yes|Yes|Yes|Yes|
|Controls*Treated<br>No|Yes|No|Yes|No|Yes|No|Yes|No|Yes|
|Mean Dep. Var. (Control)<br>0.0400|0.0400|0.0439|0.0439|-0.139|-0.139|0.00186|0.00186|-0.0631|-0.0631|
|Std Dev Dep. Var. (Control)<br>6.106|6.106|3.474|3.474|4.145|4.145|3.452|3.452|3.625|3.625|
|Share with treatment efect _>_ 0<br>0.892|0.791|0.892|0.764|0.864|0.661|0.523|0.520|0.426|0.483|
|**Panel B: Identifcation Index**||||||||||
|Treated*Identifcation<br>0.251***|0.273***|0.062|0.063|0.098|0.092|0.162***|0.160**|0.016|0.010|
|(0.092)|(0.092)|(0.059)|(0.061)|(0.074)|(0.075)|(0.061)|(0.061)|(0.060)|(0.059)|
|[0.025]|[0.015]|[0.353]|[0.388]|[0.353]|[0.388]|[0.022]|[0.019]|[0.785]|[0.868]|
|Treated<br>1.061***|-7.357**|0.358***|-2.026|0.285*|-2.172|0.013|-1.908|0.102|-3.601*|
|(0.214)|(3.567)|(0.125)|(1.740)|(0.166)|(2.010)|(0.115)|(1.914)|(0.151)|(2.071)|
|[0.000]|[0.126]|[0.012]|[0.426]|[0.092]|[0.426]|[0.915]|[0.320]|[0.784]|[0.163]|
|Treated*Y_t−_1<br>-0.050|-0.072*|-0.006|-0.017|-0.055|-0.074|-0.022|-0.032|-0.131**|-0.125*|
|(0.038)|(0.042)|(0.038)|(0.040)|(0.043)|(0.045)|(0.038)|(0.038)|(0.065)|(0.066)|
|[0.477]|[0.249]|[0.866]|[0.658]|[0.477]|[0.249]|[0.574]|[0.397]|[0.102]|[0.122]|
|Identifcation<br>-0.021|-0.037|0.037|0.035|0.006|0.007|0.026|0.030|-0.028|-0.021|
|(0.066)|(0.066)|(0.041)|(0.043)|(0.055)|(0.055)|(0.041)|(0.042)|(0.039)|(0.038)|
|_Yt−_1<br>0.385***|0.401***|0.376***|0.384***|0.500***|0.512***|0.309***|0.316***|0.358***|0.356***|
|(0.029)|(0.030)|(0.030)|(0.030)|(0.037)|(0.037)|(0.030)|(0.030)|(0.051)|(0.052)|
|Observations<br>3,753|3,753|3,753|3,753|3,753|3,753|3,753|3,753|2,279|2,279|
|R-squared<br>0.211|0.214|0.183|0.185|0.271|0.274|0.110|0.115|0.175|0.180|
|Controls<sup>(</sup><sup>_a_)</sup><br>Yes|Yes|Yes|Yes|Yes|Yes|Yes|Yes|Yes|Yes|
|Controls*Treated<br>No|Yes|No|Yes|No|Yes|No|Yes|No|Yes|
|Mean Dep. Var. (Control)<br>0.0400|0.0400|0.0439|0.0439|-0.139|-0.139|0.00186|0.00186|-0.0631|-0.0631|
|Std Dev Dep. Var. (Control)<br>6.106|6.106|3.474|3.474|4.145|4.145|3.452|3.452|3.625|3.625|
|Share with treatment efect _>_ 0<br>0.957|0.834|0.987|0.825|0.883|0.661|0.549|0.511|0.197|0.487|

Notes. Standard errors in parentheses adjusted for clustering at the screening centre level (80 clusters). ***, ** and * denote significance at the 1, 5 and 10 percent level, respectively. FWER adjusted p-values in square brackets, based on 10,000 replications. Increasing values of the dependent variable correspond to outcomes more consistent with the messages of Shuga. (a) Controls include: female, age, currently attending school, years of education, English spoken at home, single, does not live with the family, household size, wealth index, home owner, father obtained higher than secondary education, mother obtained higher than secondary education, muslim, speaks Yoruba as a native language.

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