# Table 2: Short-term impacts on outcome indexes

## **Panel A: ITT estimates**

|_Dep. Var. (Y):_|_Global _|_index_|_Know_|_ledge_|_Gender n_|_orms/roles_|_VAW a_|_ttitudes_|_Beliefs ot_|_hers’ attit._|
|---|---|---|---|---|---|---|---|---|---|---|
||(1)|(2)|(3)|(4)|(5)|(6)|(7)|(8)|(9)|(10)|
|Drama|0.188<sup>_∗∗∗_</sup>|0.143<sup>_∗∗∗_</sup>|0.199<sup>_∗∗∗_</sup>|0.168<sup>_∗∗∗_</sup>|0.182<sup>_∗∗∗_</sup>|0.130<sup>_∗∗∗_</sup>|0.192<sup>_∗∗_</sup>|0.154<sup>_∗∗_</sup>|-0.088|-0.117|
||(0.051)|(0.035)|(0.068)|(0.064)|(0.058)|(0.042)|(0.089)|(0.074)|(0.086)|(0.086)|
|Documentary|0.091|0.068<sup>_∗_</sup>|0.071|0.064|0.083|0.055|0.146|0.119|-0.242<sup>_∗∗_</sup>|-0.307<sup>_∗∗∗_</sup>|
||(0.060)|(0.038)|(0.077)|(0.074)|(0.070)|(0.047)|(0.103)|(0.086)|(0.107)|(0.100)|
|Controls||✓||✓||✓||✓||✓|
|R-squared|0.020|0.585|0.012|0.122|0.014|0.516|0.005|0.338|0.005|0.086|
|P-value equal coef.|0.088|0.043|0.067|0.125|0.127|0.099|0.639|0.672|0.151|0.060|
|Observations|606|606|606|606|606|606|606|606|606|606|
|Mean Y (Control)|-0.059|-0.059|-0.034|-0.034|-0.062|-0.062|-0.084|-0.084|0.106|0.106|
|SD Y (Control)|0.582|0.582|0.785|0.785|0.660|0.660|0.991|0.991|0.904|0.904|

## **Panel B: ToT estimates**

|_Dep. Var. (Y):_|_Global _|_index_|_Know_|_ledge_|_Gender n_|_orms/roles_|_VAW a_|_ttitudes_|_Beliefs ot_|_hers’ attit._|
|---|---|---|---|---|---|---|---|---|---|---|
||(1)|(2)|(3)|(4)|(5)|(6)|(7)|(8)|(9)|(10)|
|Play Drama|0.232<sup>_∗∗∗_</sup>|0.179<sup>_∗∗∗_</sup>|0.245<sup>_∗∗∗_</sup>|0.210<sup>_∗∗∗_</sup>|0.225<sup>_∗∗∗_</sup>|0.163<sup>_∗∗∗_</sup>|0.237<sup>_∗∗_</sup>|0.193<sup>_∗∗_</sup>|-0.109|-0.150|
||(0.063)|(0.042)|(0.083)|(0.078)|(0.071)|(0.052)|(0.109)|(0.090)|(0.106)|(0.105)|
|Play Documentary|0.134|0.104<sup>_∗_</sup>|0.105|0.097|0.122|0.083|0.215|0.180|-0.356<sup>_∗∗_</sup>|-0.460<sup>_∗∗∗_</sup>|
||(0.087)|(0.056)|(0.112)|(0.108)|(0.101)|(0.068)|(0.150)|(0.126)|(0.163)|(0.154)|
|Controls||✓||✓||✓||✓||✓|
|R-squared|0.037|0.587|0.017|0.122|0.025|0.515|0.018|0.341|−0.025|0.049|
|P-value equal coef.|0.209|0.130|0.147|0.226|0.252|0.198|0.872|0.906|0.114|0.034|
|Observations|606|606|606|606|606|606|606|606|606|606|
|Wald F-statistic|265.5|231.3|265.5|231.3|265.5|231.3|265.5|231.3|265.5|231.3|
|Mean Y (Control)|-0.059|-0.059|-0.034|-0.034|-0.062|-0.062|-0.084|-0.084|0.106|0.106|
|SD Y (Control)|0.582|0.582|0.785|0.785|0.660|0.660|0.991|0.991|0.904|0.904|

Notes: Heteroscedasticity-robust standard errors in parentheses. The Global index is composed by indexes for individuals’ knowledge, gender norms/roles and VAW attitudes; excluding individuals beliefs on others’ attitudes. Higher values of the indexes in (1) to (8) stand for more progressive stances. The index "Beliefs on others’ attitudes" reported in (9) and (10) takes higher values when the respondents believe that a larger share (out of 10) of their closest Facebook friends have progressive attitudes. Controls include: Baseline Stance Index, age, gender, education, education of household head, religion, caste, occupation, relationship status, self-assessment of the English language, frequency of watching videos online, indicators for being a student, having sisters, having male friends beating partner or female friends beaten, and city-of-residence fixed effects. All controls are measured at baseline. In Panel B, independent variables Play Drama and Play Documentary take value 1 if the respondent has played half or more of the assigned video clips, as objectively recorded by the bot. These variables are instrumented using the random assignment indicators to the treatment groups. The first-stage Wald F-statistic is reported. * p < 0.10, ** p < 0.05, *** p < 0.01 insignificant for treatment 1.<sup>31</sup> This unintended effect may potentially be explained by the awareness goal of the docuseries: by showcasing how prevalent VAW is in Indian society, users may have inferred this was also the case in their social circles. Finally, Annex Table A15 shows that quantitatively similar coefficients are obtained when using indexes constructed with principal component analysis.

> 31Annex Table A9 reports impacts on individual items that make up the social norms index. It shows that an increased number of individuals in treatment 2 believed that their Facebook friends were against pre-marital sex for men, and that their friends would condone domestic violence when wives were either unfaithful or went out without permission of their husbands.

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