# **5.2 Take-Up and First Stage**

The first two columns of table 2 show that the intervention had relatively high take-up. As a first step, 35% of the control group and 61% of the treatment group sent pictures of their business to the logistical support team (column 1). Recall that the control group sent their business pictures and information so that a logo is created for their business. As the support team was additionally tasked with creating pages for the treatment group, they were more likely to follow-up with them and obtain pictures of their business, resulting in more pictures obtained from the treatment group relative to the control group. After receiving the pictures and business information, the support staff created new business pages for treatment participants and invited them to become administrators (owners) on these. About 37% of the treatment group accepted the invitation and became admins on newly created pages as a result of the intervention, allowing them to market on these pages liberally (column (2)).

Table 2: Take-Up and First Stage

||Page S|upport|Online|Training|Mark|ets On|
|---|---|---|---|---|---|---|
||Sent<br>Pictures<br>(1)|Became<br>Owner<br>(2)|Opened<br>Link<br>(3)|Watched<br>1hr+<br>(4)|FB<br>Page<br>(5)|FB<br>Groups<br>(6)|
|Treatment|0.26<sup>_∗∗∗_</sup>|0.37<sup>_∗∗∗_</sup>|0.59<sup>_∗∗∗_</sup>|0.16<sup>_∗∗∗_</sup>|0.28<sup>_∗∗∗_</sup>|0.12<sup>_∗∗∗_</sup>|
||(0.03)|(0.02)|(0.02)|(0.02)|(0.03)|(0.03)|
|RI p-values|0|0|0|0|0|0|
|Control Mean|.35|0|0|0|.22|.19|
|Obs|983|981|983|983|968|968|

* ** *** _Notes_ : p _<_ 0.1, p _<_ 0.05, p _<_ 0.01. Robust standard errors in parentheses. All regressions have strata fixed effects and control for variables chosen using post-double-selection lasso procedures and baseline level of the outcome when available. RI p-values are from a randomization inference procedure that randomly permutes treatment assignment. Outcomes are defined as follows: outcomes (1) and (2) reflect study participants’ engagement with the logistical support part of the bundled intervention, where (1) is a binary variable for whether the respondent sent the necessary pictures and information to set up a Facebook business page for her, and (2) is a binary variable for whether the respondent became an owner on the page by accepting the invitation to become an administrator. Outcomes (3) and (4) reflect participants’ engagement with the online training part of the bundled intervention, where (3) is whether the respondent opened the training link at all, and (4) is whether she watched more than an hour of the training. Outcomes (5) and (6) reflect the first stage, where (5) is a binary variable for whether the respondent markets on a Facebook business page, and (6) is a binary varibale for whether the respondent markets on Facebook groups.

Columns (3) and (4) of table 2 show participants’ engagement with the online asynchronous training. Tracking clicks on personalized links and time spent watching the training, column (3) suggests that 59% of women in the treatment group opened the training link. Engagements drops off quickly, however, with only 16% of the treatment group watching an hour or more of the training (column (4)). This is a significantly lower share than that of individuals engaged with the logistical 15