Whose answering service is BUtterfield 8?
Gloria Wandrous wakes up in the apartment of wealthy executive Weston Liggett and finds that he has left her $250. An insulted Gloria, whose dress is torn, takes Liggett's wife Emily's (Dina Merrill) mink coat to cover herself and scrawls "No Sale" in lipstick on the mirror, but she orders her telephone answering service, BUtterfield 8, to put Liggett through if he calls.
Gloria visits a childhood friend, pianist Steve Carpenter, who chastises her for wasting her life on one-night stands but agrees to ask his girlfriend Norma to lend her a dress. Gloria leaves, and Norma tells Steve to choose between her and Gloria.
Liggett takes a train to the countryside where his wife Emily is caring for her mother. A friend, Bingham Smith, advises him to end his adulterous relationships and return to Bing's law firm instead of working for the chemical business of Emily's father. Meanwhile, Gloria lies to her mother Annie, claiming to have spent the night at Norma's.
Liggett returns home. Finding the lipstick and money, he phones Gloria to explain the money was meant for her to buy a new dress, to replace the one that he had torn. While drinking later that night, Liggett advises her to ask a high price for her lovemaking talents. She insists she does not take payment from her dates and claims she has been hired as a model to advertise the dress she is wearing at three bistros that night. Liggett follows Gloria, watching her flirt with dozens of men at several clubs. He then drives her to a run-down motel. After sleeping together, Liggett and Gloria decide to explore their relationship further. Together for five days, they grow closer, falling genuinely in love with one another and parting only upon the return of Liggett's wife.
Gloria Wandrous