What was the last name of the person whose jubilee helped promote Shakespeare as a marketable product?
In the 18th century, Shakespeare became associated with rising British nationalism, and Boydell tapped into the same mood that many other entrepreneurs were exploiting. Shakespeare appealed not only to a social elite who prided themselves on their artistic taste, but also to the emerging middle class who saw in Shakespeare's works a vision of a diversified society. The mid-century Shakespearean theatrical revival was probably most responsible for reintroducing the British public to Shakespeare. Shakespeare's plays were integral to the theatre's resurgence at this time. Despite the upsurge in theatre-going, writing tragedies was not profitable, and thus few good tragedies were written. Shakespeare's works filled the gap in the repertoire, and his reputation grew as a result. By the end of the 18th century, one out of every six plays performed in London was by Shakespeare.The actor, director, and producer David Garrick was a key figure in Shakespeare's theatrical renaissance.  His reportedly superb acting, unrivalled productions, numerous and important Shakespearean portraits, and his spectacular 1769 Shakespeare Jubilee helped promote Shakespeare as a marketable product and the national playwright. Garrick's Drury Lane theatre was the centre of the Shakespeare mania which swept the nation.The visual arts also played a significant role in expanding Shakespeare's popular appeal. In particular, the conversation pieces designed chiefly for homes generated a wide audience for literary art, especially Shakespearean art. This tradition began with William Hogarth (whose prints reached all levels of society) and attained its peak in the Royal Academy exhibitions, which displayed paintings, drawings, and sculptures. The exhibitions became important public events: thousands flocked to see them, and newspapers reported in detail on the works displayed.  They became a fashionable place to be seen (as did Boydell's Shakespeare Gallery, later in the century).  In the process, the public was refamiliarized with Shakespeare's works.
Garrick