What did Part 11 symbolically end the promotional era of?
Diamandis released 11 music videos through YouTube during the promotional campaign for Electra Heart. She claimed that their production led her record label into bankruptcy, but stated that they would be released and "finish this era the way I want to." The first, titled "Part 1: Fear and Loathing", was released on 8 August 2011, and sees Diamandis cutting her long brown hair and singing the track on a balcony during the nighttime. It was followed by "Part 2: Radioactive" on 22 August, which depicts a blonde-wigged Diamandis travelling across the United States with her romantic interest. The track was released through the iTunes Store on 23 September, and peaked at number 25 on the UK Singles Chart on 15 October. The black-and-white clip "Part 3: The Archetypes" shows the close-up of a blonde Diamandis while the introduction of "The State of Dreaming" is played; it introduced the archetypes "housewife", "beauty queen", "homewrecker", and "idle teen" on 15 December. "Part 4: Primadonna" served as the music video for the lead single from the record on 12 March 2012.Uploaded on 18 May, the black-and-white "Part 5: Su-Barbie-A" is set to the introduction of "Valley of the Dolls" with overlapped commentary mentioning "Quick-Curl Barbie" and "Mod-Hair Ken"; it depicts Diamandis standing on the porch of a house with her back to the front door. It was followed by "Part 6: Power & Control" on 30 May, where Diamandis is seen engaging in a series of mind games with her romantic interest. Diamandis alleged that Atlantic Records delayed the premiere of "Part 7: How to Be a Heartbreaker" because they felt she was "ugly" in the clip; it was made publicly available on 28 September, and sees Diamandis interacting with several shirtless men in a community shower. "Part 8: E.V.O.L." introduced the previously-unreleased track "E.V.O.L" on 14 February 2013. The black-and-white visual shows a brown-wigged Diamandis looking about a room with white-tiled walls."Part 9: The State of Dreaming", premiered on 2 March, presents Diamandis lying on a bed while "alternating between sad eyes and a big smile". It begins with a black-and-white filter, although transitions into color after the first minute. It was followed by "Part 10: Lies" on 17 July, and employs a similar black-and-white to color technique. Diamandis is first seen looking into the camera wearing little makeup, and is later shown walking into the woods and sitting at a dinner table in the rain. The final music video "Part 11: Electra Heart" introduced the previously-unreleased title track; the clip itself contains footage from the earlier music videos. It symbolically ended the promotional era for Electra Heart, with Diamandis having tweeted "Goodbye, Electra Heart!" on 8 August, the same day the video was released.
Electra Heart