paragraph_text: The MacBook Pro (sometimes abbreviated as MBP) is a line of Macintosh portable computers introduced in January 2006 by Apple Inc. It is the high - end model of the MacBook family and is currently available in 13 - and 15 - inch screen sizes. A 17 - inch version was available between April 2006 and June 2012.

paragraph_text: Spellbreaker is an interactive fiction computer game written by Dave Lebling and released by Infocom in 1985, the third and final game in the "Enchanter Trilogy." It was released for the Amiga, Amstrad CPC, Apple II, Atari 8-bit family, Atari ST, Commodore 64, Macintosh, and MS-DOS. It is Infocom's eighteenth game.

paragraph_text: Guy Takeo Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.

paragraph_text: In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.

paragraph_text: The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.

paragraph_text: The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.

paragraph_text: Burrel's innovative design, which combined the low production cost of an Apple II with the computing power of Lisa's CPU, the Motorola 68K, received the attention of Steve Jobs, co-founder of Apple. Realizing that the Macintosh was more marketable than the Lisa, he began to focus his attention on the project. Raskin left the team in 1981 over a personality conflict with Jobs. Team member Andy Hertzfeld said that the final Macintosh design is closer to Jobs' ideas than Raskin's. After hearing of the pioneering GUI technology being developed at Xerox PARC, Jobs had negotiated a visit to see the Xerox Alto computer and its Smalltalk development tools in exchange for Apple stock options. The Lisa and Macintosh user interfaces were influenced by technology seen at Xerox PARC and were combined with the Macintosh group's own ideas. Jobs also commissioned industrial designer Hartmut Esslinger to work on the Macintosh line, resulting in the "Snow White" design language; although it came too late for the earliest Macs, it was implemented in most other mid- to late-1980s Apple computers. However, Jobs' leadership at the Macintosh project did not last; after an internal power struggle with new CEO John Sculley, Jobs resigned from Apple in 1985. He went on to found NeXT, another computer company targeting the education market, and did not return until 1997, when Apple acquired NeXT.

paragraph_text: As for Mac OS, System 7 was a 32-bit rewrite from Pascal to C++ that introduced virtual memory and improved the handling of color graphics, as well as memory addressing, networking, and co-operative multitasking. Also during this time, the Macintosh began to shed the "Snow White" design language, along with the expensive consulting fees they were paying to Frogdesign. Apple instead brought the design work in-house by establishing the Apple Industrial Design Group, becoming responsible for crafting a new look for all Apple products.

paragraph_text: The Macintosh, however, was expensive, which hindered its ability to be competitive in a market already dominated by the Commodore 64 for consumers, as well as the IBM Personal Computer and its accompanying clone market for businesses. Macintosh systems still found success in education and desktop publishing and kept Apple as the second-largest PC manufacturer for the next decade. In the 1990s, improvements in the rival Wintel platform, notably with the introduction of Windows 3.0, then Windows 95, gradually took market share from the more expensive Macintosh systems. The performance advantage of 68000-based Macintosh systems was eroded by Intel's Pentium, and in 1994 Apple was relegated to third place as Compaq became the top PC manufacturer. Even after a transition to the superior PowerPC-based Power Macintosh (later renamed the PowerMac, in line with the PowerBook series) line in 1994, the falling prices of commodity PC components and the release of Windows 95 saw the Macintosh user base decline.

paragraph_text: After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Macintosh was introduced by a US$1.5 million Ridley Scott television commercial, "1984". It most notably aired during the third quarter of Super Bowl XVIII on January 22, 1984, and is now considered a "watershed event" and a "masterpiece." Regis McKenna called the ad "more successful than the Mac itself." "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) as a means of saving humanity from the "conformity" of IBM's attempts to dominate the computer industry. The ad alludes to George Orwell's novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother."

paragraph_text: A-10 Attack! is a combat flight simulator for the Apple Macintosh computer released by Parsoft Interactive in 1995. The game features an A-10 Thunderbolt II aircraft that takes part in a variety of missions in West Germany during a hypothetical limited conventional attack by the Warsaw Pact. A-10 boasted one of the most detailed flight models of any game of its era, a physics model that extended to solid-body interactions with the ground and complete aerodynamics for every object in the game, including ordnance. Macworld rated it "Best Flight Simulator" in a review of Mac simulations.

paragraph_text: The 88000 (m88k for short) is a RISC instruction set architecture (ISA) developed by Motorola during the 1980s. The 88000 arrived on the market in 1988, some two years after the competing SPARC and MIPS. Due to the late start and extensive delays releasing the second-generation MC88110, the m88k achieved very limited success outside of the MVME platform and embedded controller environments. When Motorola joined the AIM alliance in 1991 to develop the PowerPC, further development of the 88000 ended.

paragraph_text: Apple released the Macintosh Plus on January 10, 1986, for a price of US$2,600. It offered one megabyte of RAM, easily expandable to four megabytes by the use of socketed RAM boards. It also featured a SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machine. Its floppy drive was increased to an 800 kB capacity. The Mac Plus was an immediate success and remained in production, unchanged, until October 15, 1990; on sale for just over four years and ten months, it was the longest-lived Macintosh in Apple's history. In September 1986, Apple introduced the Macintosh Programmer's Workshop, or MPW, an application that allowed software developers to create software for Macintosh on Macintosh, rather than cross compiling from a Lisa. In August 1987, Apple unveiled HyperCard and MultiFinder, which added cooperative multitasking to the Macintosh. Apple began bundling both with every Macintosh.

paragraph_text: Jobs stated during the Macintosh's introduction "we expect Macintosh to become the third industry standard", after the Apple II and IBM PC. Although outselling every other computer, it did not meet expectations during the first year, especially among business customers. Only about ten applications including MacWrite and MacPaint were widely available, although many non-Apple software developers participated in the introduction and Apple promised that 79 companies including Lotus, Digital Research, and Ashton-Tate were creating products for the new computer. After one year, it had less than one quarter of the software selection available compared to the IBM PC—including only one word processor, two databases, and one spreadsheet—although Apple had sold 280,000 Macintoshes compared to IBM's first year sales of fewer than 100,000 PCs.

paragraph_text: The MacBook Pro (sometimes abbreviated MBP) is a line of Macintosh portable computers introduced in January 2006 by Apple Inc. Replacing the PowerBook G4, the MacBook Pro was the second model to be announced during the Apple -- Intel transition, after the iMac. It is the high - end model of the MacBook family and is currently available in 13 - and 15 - inch screen sizes. A 17 - inch version was available between April 2006 and June 2012.

paragraph_text: Updated Motorola CPUs made a faster machine possible, and in 1987 Apple took advantage of the new Motorola technology and introduced the Macintosh II at $5500, powered by a 16 MHz Motorola 68020 processor. The primary improvement in the Macintosh II was Color QuickDraw in ROM, a color version of the graphics language which was the heart of the machine. Among the many innovations in Color QuickDraw were the ability to handle any display size, any color depth, and multiple monitors. The Macintosh II marked the start of a new direction for the Macintosh, as now for the first time it had an open architecture with several NuBus expansion slots, support for color graphics and external monitors, and a modular design similar to that of the IBM PC. It had an internal hard drive and a power supply with a fan, which was initially fairly loud. One third-party developer sold a device to regulate fan speed based on a heat sensor, but it voided the warranty. Later Macintosh computers had quieter power supplies and hard drives.

paragraph_text: Furthermore, Apple had created too many similar models that confused potential buyers. At one point, its product lineup was subdivided into Classic, LC, II, Quadra, Performa, and Centris models, with essentially the same computer being sold under a number of different names. These models competed against Macintosh clones, hardware manufactured by third parties that ran Apple's System 7. This succeeded in increasing the Macintosh's market share somewhat, and provided cheaper hardware for consumers, but hurt Apple financially as existing Apple customers began to buy cheaper clones which cannibalized the sales of Apple's higher-margin Macintosh systems, yet Apple still shouldered the burden of developing the Mac OS platform.

paragraph_text: Autoduel is a 1985 role-playing video game published by Origin Systems for the Atari 8-bit family, Commodore 64, Apple II, Macintosh, and MS-DOS. It was released in 1987 for the Atari ST and in 1988 for the Amiga. The game is based on the Steve Jackson Games series "Car Wars".

paragraph_text: In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was accompanied by a new, low-cost 512×384 pixel monitor. The Macintosh IIsi was essentially a 20 MHz IIci with only one expansion slot. All three machines sold well, although Apple's profit margin on them was considerably lower than that on earlier models.

paragraph_text: The Apple II series (trademarked with square brackets as "Apple ][" and rendered on later models as "Apple //") is a family of home computers, one of the first highly successful mass-produced microcomputer products, designed primarily by Steve Wozniak, manufactured by Apple Computer (now Apple Inc.), and launched in 1977 with the original Apple II. In terms of ease of use, features, and expandability, the Apple II was a major advancement over its predecessor, the Apple I, a limited-production bare circuit board computer for electronics hobbyists. Through 1988, a number of models were introduced, with the most popular, the Apple IIe, remaining changed relatively little into the 1990s. A 16-bit model with much more advanced graphics and sound, the Apple II, was added in 1986. While compatible with earlier Apple II systems, the II was in closer competition with the Atari ST and Amiga.

Question: What protocol is the 88000, manufactured by the company whose technology Apple took advantage of when introducing the Macintosh II, an instance of?
Answer: ISA