paragraph_text: The Macintosh, however, was expensive, which hindered its ability to be competitive in a market already dominated by the Commodore 64 for consumers, as well as the IBM Personal Computer and its accompanying clone market for businesses. Macintosh systems still found success in education and desktop publishing and kept Apple as the second-largest PC manufacturer for the next decade. In the 1990s, improvements in the rival Wintel platform, notably with the introduction of Windows 3.0, then Windows 95, gradually took market share from the more expensive Macintosh systems. The performance advantage of 68000-based Macintosh systems was eroded by Intel's Pentium, and in 1994 Apple was relegated to third place as Compaq became the top PC manufacturer. Even after a transition to the superior PowerPC-based Power Macintosh (later renamed the PowerMac, in line with the PowerBook series) line in 1994, the falling prices of commodity PC components and the release of Windows 95 saw the Macintosh user base decline.

paragraph_text: Killer Gorilla is a clone of "Donkey Kong" written by Adrian Stephens and originally published by Micro Power for the BBC Micro in 1983 and ported to the Acorn Electron and Amstrad CPC computers in 1984.

paragraph_text: Furthermore, Apple had created too many similar models that confused potential buyers. At one point, its product lineup was subdivided into Classic, LC, II, Quadra, Performa, and Centris models, with essentially the same computer being sold under a number of different names. These models competed against Macintosh clones, hardware manufactured by third parties that ran Apple's System 7. This succeeded in increasing the Macintosh's market share somewhat, and provided cheaper hardware for consumers, but hurt Apple financially as existing Apple customers began to buy cheaper clones which cannibalized the sales of Apple's higher-margin Macintosh systems, yet Apple still shouldered the burden of developing the Mac OS platform.

paragraph_text: Rapid increases in a number of commodity prices followed the collapse in the housing bubble. The price of oil nearly tripled from $50 to $147 from early 2007 to 2008, before plunging as the financial crisis began to take hold in late 2008. Experts debate the causes, with some attributing it to speculative flow of money from housing and other investments into commodities, some to monetary policy, and some to the increasing feeling of raw materials scarcity in a fast-growing world, leading to long positions taken on those markets, such as Chinese increasing presence in Africa. An increase in oil prices tends to divert a larger share of consumer spending into gasoline, which creates downward pressure on economic growth in oil importing countries, as wealth flows to oil-producing states. A pattern of spiking instability in the price of oil over the decade leading up to the price high of 2008 has been recently identified. The destabilizing effects of this price variance has been proposed as a contributory factor in the financial crisis.

paragraph_text: Apple announced a battery replacement program on November 14, 2003, a week before a high publicity stunt and website by the Neistat Brothers. The initial cost was US$99, and it was lowered to US$59 in 2005. One week later, Apple offered an extended iPod warranty for US$59. For the iPod Nano, soldering tools are needed because the battery is soldered onto the main board. Fifth generation iPods have their battery attached to the backplate with adhesive.

paragraph_text: ``Do n't You Ever Get Tired (Of Hurting Me) ''is a country song written by Hank Cochran that was a hit single for Ray Price in 1965, reaching No. 11 on the Billboard chart. A later version by Ronnie Milsap in 1989 was Milsap's thirty - third number one single as a solo artist. The single went to number one for one week and spent a total of thirteen weeks on the chart. Other notable recordings of the song were done by Jack Greene and George Jones and by Price and Willie Nelson as a duet.

paragraph_text: Starting in 2002, Apple moved to eliminate CRT displays from its product line as part of aesthetic design and space-saving measures with the iMac G4. However, the new iMac with its flexible LCD flat-panel monitor was considerably more expensive on its debut than the preceding iMac G3, largely due to the higher cost of the LCD technology at the time. In order to keep the Macintosh affordable for the education market and due to obsolescence of the iMac G3, Apple created the eMac in April 2002 as the intended successor; however the eMac's CRT made it relatively bulky and somewhat outdated, while its all-in-one construction meant it could not be expanded to meet consumer demand for larger monitors. The iMac G4's relatively high prices were approaching that of laptops which were portable and had higher resolution LCD screens. Meanwhile, Windows PC manufacturers could offer desktop configurations with LCD flat panel monitors at prices comparable to the eMac and at much lower cost than the iMac G4. The flop of the Power Mac G4 Cube, along with the more expensive iMac G4 and heavy eMac, meant that Macintosh desktop sales never reached the market share attained by the previous iMac G3. For the next half-decade while Macintosh sales held steady, it would instead be the iPod portable music player and iTunes music download service that would drive Apple's sales growth.

paragraph_text: An effect with similar symptoms to the memory effect is the so - called voltage depression or lazy battery effect. This results from repeated overcharging; the symptom is that the battery appears to be fully charged but discharges quickly after only a brief period of operation. In rare cases, much of the lost capacity can be recovered by a few deep - discharge cycles, a function often provided by automatic battery chargers. However, this process may reduce the shelf life of the battery. If treated well, a Ni -- Cd battery can last for 1,000 cycles or more before its capacity drops below half its original capacity. Many home chargers claim to be ``smart chargers ''which will shut down and not damage the battery, but this seems to be a common problem.

paragraph_text: Apple has generally dominated the premium PC market, having a 91 percent market share for PCs priced at more than $1,000 in 2009, according to NPD. The Macintosh took 45 percent of operating profits in the PC industry during Q4 2012, compared to 13 percent for Dell, seven percent for Hewlett Packard, six percent for Lenovo and Asus, and one percent for Acer. While sales of the Macintosh have largely held steady, in comparison to Apple's sales of the iPhone and iPad which increased significantly during the 2010s, Macintosh computers still enjoy high margins on a per unit basis, with the majority being their MacBooks that are focused on the ultraportable niche that is the most profitable and only growing segment of PCs. It also helped that the Macintosh lineup is simple, updated on a yearly schedule, and consistent across both Apple retail stores, and authorized resellers where they have a special "store within a store" section to distinguish them from Windows PCs. In contrast, Windows PC manufacturers generally have a wide range of offerings, selling only a portion through retail with a full selection on the web, and often with limited-time or region-specific models. The Macintosh ranked third on the "list of intended brands for desktop purchases" for the 2011 holiday season, then moved up to second in 2012 by displacing Hewlett Packard, and in 2013 took the top spot ahead of Dell.

paragraph_text: Apple released the Macintosh Plus on January 10, 1986, for a price of US$2,600. It offered one megabyte of RAM, easily expandable to four megabytes by the use of socketed RAM boards. It also featured a SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machine. Its floppy drive was increased to an 800 kB capacity. The Mac Plus was an immediate success and remained in production, unchanged, until October 15, 1990; on sale for just over four years and ten months, it was the longest-lived Macintosh in Apple's history. In September 1986, Apple introduced the Macintosh Programmer's Workshop, or MPW, an application that allowed software developers to create software for Macintosh on Macintosh, rather than cross compiling from a Lisa. In August 1987, Apple unveiled HyperCard and MultiFinder, which added cooperative multitasking to the Macintosh. Apple began bundling both with every Macintosh.

paragraph_text: The ten pence coin was originally minted from cupro - nickel (75% Cu, 25% Ni), but since 2012 it has been minted in nickel - plated steel due to the increasing price of metal. From January 2013 the Royal Mint began a programme to gradually remove the previous cupro - nickel coins from circulation with replacement by the nickel - plated steel versions.

paragraph_text: Many causes for the financial crisis have been suggested, with varying weight assigned by experts. The U.S. Senate's Levin–Coburn Report concluded that the crisis was the result of "high risk, complex financial products; undisclosed conflicts of interest; the failure of regulators, the credit rating agencies, and the market itself to rein in the excesses of Wall Street." The Financial Crisis Inquiry Commission concluded that the financial crisis was avoidable and was caused by "widespread failures in financial regulation and supervision", "dramatic failures of corporate governance and risk management at many systemically important financial institutions", "a combination of excessive borrowing, risky investments, and lack of transparency" by financial institutions, ill preparation and inconsistent action by government that "added to the uncertainty and panic", a "systemic breakdown in accountability and ethics", "collapsing mortgage-lending standards and the mortgage securitization pipeline", deregulation of over-the-counter derivatives, especially credit default swaps, and "the failures of credit rating agencies" to correctly price risk. The 1999 repeal of the Glass-Steagall Act effectively removed the separation between investment banks and depository banks in the United States. Critics argued that credit rating agencies and investors failed to accurately price the risk involved with mortgage-related financial products, and that governments did not adjust their regulatory practices to address 21st-century financial markets. Research into the causes of the financial crisis has also focused on the role of interest rate spreads.

paragraph_text: Microsoft Windows 3.0 was released in May 1990, and according to a common saying at the time "Windows was not as good as Macintosh, but it was good enough for the average user". Though still a graphical wrapper that relied upon MS-DOS, 3.0 was the first iteration of Windows which had a feature set and performance comparable to the much more expensive Macintosh platform. It also did not help matters that during the previous year Jean-Louis Gassée had steadfastly refused to lower the profit margins on Mac computers. Finally, there was a component shortage that rocked the exponentially-expanding PC industry in 1989, forcing Apple USA head Allan Loren to cut prices which dropped Apple's margins.

paragraph_text: When Steve Jobs returned to Apple in 1997 following the company's purchase of NeXT, he ordered that the OS that had been previewed as version 7.7 be branded Mac OS 8 (in place of the never-to-appear Copland OS). Since Apple had licensed only System 7 to third parties, this move effectively ended the clone line. The decision caused significant financial losses for companies like Motorola, who produced the StarMax; Umax, who produced the SuperMac; and Power Computing, who offered several lines of Mac clones, including the PowerWave, PowerTower, and PowerTower Pro. These companies had invested substantial resources in creating their own Mac-compatible hardware. Apple bought out Power Computing's license, but allowed Umax to continue selling Mac clones until their license expired, as they had a sizeable presence in the lower-end segment that Apple did not. In September 1997 Apple extended Umax' license allowing them to sell clones with Mac OS 8, the only clone maker to do so, but with the restriction that they only sell low-end systems. Without the higher profit margins of high-end systems, however, Umax judged this would not be profitable and exited the Mac clone market in May 1998, having lost USD$36 million on the program.

paragraph_text: Apple spent $2.5 million purchasing all 39 advertising pages in a special, post-election issue of Newsweek, and ran a "Test Drive a Macintosh" promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200,000 people participated, dealers disliked the promotion, the supply of computers was insufficient for demand, and many were returned in such a bad condition that they could no longer be sold. This marketing campaign caused CEO John Sculley to raise the price from US$1,995 to US$2,495 (about $5,200 when adjusted for inflation in 2010). The computer sold well, nonetheless, reportedly outselling the IBM PCjr which also began shipping early that year. By April 1984 the company sold 50,000 Macintoshes, and hoped for 70,000 by early May and almost 250,000 by the end of the year.

paragraph_text: In the absorbed glass mat design, or AGM for short, the separators between the plates are replaced by a glass fibre mat soaked in electrolyte. There is only enough electrolyte in the mat to keep it wet, and if the battery is punctured the electrolyte will not flow out of the mats. Principally the purpose of replacing liquid electrolyte in a flooded battery with a semi-saturated fiberglass mat is to substantially increase the gas transport through the separator; Hydrogen or Oxygen gas produced during overcharge or charge (if the charge current is excessive) is able to freely pass through the glass mat and reduce or oxidize the opposing plate respectively. In a flooded cell the bubbles of gas float to the top of the battery and are lost to the atmosphere. This mechanism for the gas produced to recombine and the additional benefit of a semi saturated cell providing no substantial leakage of electrolyte upon physical puncture of the battery case allows the battery to be completely sealed, which makes them useful in portable devices and similar roles, additionally the battery can be installed in any orientation, though if it is installed upside down then acid may be blown out through the over pressure vent.

paragraph_text: iPod batteries are not designed to be removed or replaced by the user, although some users have been able to open the case themselves, usually following instructions from third-party vendors of iPod replacement batteries. Compounding the problem, Apple initially would not replace worn-out batteries. The official policy was that the customer should buy a refurbished replacement iPod, at a cost almost equivalent to a brand new one. All lithium-ion batteries lose capacity during their lifetime even when not in use (guidelines are available for prolonging life-span) and this situation led to a market for third-party battery replacement kits.

paragraph_text: Guy Takeo Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.

paragraph_text: The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this reason, Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.

paragraph_text: The Macintosh (pronounced as / ˈmækɪnˌtɒʃ / MAK - in - tosh; branded as Mac since 1998) is a family of personal computers designed, manufactured, and sold by Apple Inc. since January 1984. The original Macintosh was the company's first mass - market personal computer that featured a graphical user interface, built - in screen and mouse. Apple sold the Macintosh alongside its popular Apple II family of computers for almost ten years before they were discontinued in 1993.

Question: What was the original price of a battery replacement from the company that was hurt financially by the Macintosh clones?
Answer: $99