paragraph_text: Tito's Handmade Vodka is a vodka produced in Austin, Texas, (in the state's first legal distillery) established by Tito Beveridge. Prided for being handmade, the vodka is also notable for being made from yellow corn, instead of the more commonly used potatoes or wheat. Using corn results in a mildly sweet aftertaste. The vodka has been advertised as gluten free.

paragraph_text: Iowa, the largest producer of corn in the US, grows three times as much corn as Mexico. Iowa harvested 3,548 acres (1,436 ha) of sweet corn in 2007. In 2011, the state had 92,300 corn farms on 30,700,000 acres (12,400,000 ha), the average size being 333 acres (135 ha), and the average dollar value per acre being US $6,708. In the same year, there were 13.7 million harvested acres of corn for grain, producing 2.36 billion bushels, which yielded 172.0 bu / acre, with US $14.5 billion of corn value of production. Almost 1.88 billion bushels of corn were grown in the state in 2012 on 13.7 million acres of land, while the 2013 projections are 2.45 billion bushels of corn on 13.97 million acres of land.

paragraph_text: The Pepsi - Cola Made with Real Sugar, formerly called Throwback, is a brand of soft drink sold by PepsiCo in the United States and in sweet stores in South Australia for its flagship Pepsi and Mountain Dew brands. The drinks, called Pepsi Throwback and Mountain Dew Throwback, are named as such because they are flavored with cane sugar and beet sugar instead of high fructose corn syrup, which soft drink companies used to replace sugar (in their North American products) in the 1980s. In addition, these drinks use retro packaging. As of June 2014, Pepsi Throwback has been replaced in one area of the United States by ``Pepsi - Cola Made with Real Sugar '', a new product formulation, also made without high fructose corn syrup.

paragraph_text: Es Teler is a fruit cocktail from Indonesia. Avocado, coconut meat, cincau, jackfruit and other fruits are served with coconut milk, sweetened condensed milk, "Pandanus amaryllifolius" leaf (normally in the form of cocopandan syrup), sugar, and a tiny amount of salt.

paragraph_text: Sweetened potato casserole (Finnish "imelletty perunalaatikko") is a traditional Finnish dish from Päijät-Häme, eaten elsewhere in Finland at Christmastime. It is prepared by letting puréed potatoes, mixed with wheat flour, stand at a temperature of around 50°C (122°F). The amylase in the flour will start to break down the potato’s starches to shorter carbohydrate chains, that is sugars. The temperature cannot exceed 75°C (167°F); otherwise, the amylase molecules will break down. Through this process, the dish gets its distinct sweet flavour; nowadays, however, dark syrup (Finnish "tumma siirappi") can be added to give it sweetness. Dark syrup is made from sugarcane and it's the most common type of syrup in Finland. It has a similar taste to molasses, but is sweeter.

paragraph_text: The Corn Belt is a region of the Midwestern United States that, since the 1850s, has dominated corn production in the United States. More generally, the concept of the ``Corn Belt ''connotes the area of the Midwest dominated by farming. Many towns in this area are connected to powerful farm organizations with lobbying power.

paragraph_text: Multicultural Broadcasting is a media company based in New York City founded by Chinese-American businessman Arthur Liu. It caters mostly to the Asian American community and owns television and radio stations in several of the top markets in multiple languages.

paragraph_text: Hon Lik registered a patent for the modern e-cigarette design in 2003. The e-cigarette was first introduced to the Chinese domestic market in 2004. Many versions made their way to the U.S., sold mostly over the Internet by small marketing firms. E-cigarettes entered the European market and the US market in 2006 and 2007. The company that Lik worked for, Golden Dragon Holdings, registered an international patent in November 2007. The company changed its name to Ruyan (如烟, literally ``Resembling smoking '') later the same month and started exporting its products. Many US and Chinese e-cig makers copied his designs illegally, so Lik has not received much financial reward for his invention (although some US manufacturers have compensated him through out of court settlements). Ruyan later changed its company name to Dragonite International Limited. Most e-cigarettes today use a battery - powered heating element rather than the earlier ultrasonic technology design.

paragraph_text: High - fructose corn syrup (HFCS) (also called glucose - fructose, isoglucose and glucose - fructose syrup) is a sweetener made from corn starch that has been processed by glucose isomerase to convert some of its glucose into fructose. HFCS was first marketed in the early 1970s by the Clinton Corn Processing Company, together with the Japanese Agency of Industrial Science and Technology where the enzyme was discovered in 1965.

paragraph_text: Aachener Printen are a type of Lebkuchen originating from the city of Aachen in Germany. Somewhat similar to gingerbread, Printen were originally sweetened with honey, but for two centuries the tradition is to use a syrup made from sugar beets.

paragraph_text: In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.

paragraph_text: And So It Goes is a 2012 studio album by American country singer Don Williams. It is his first studio album since "My Heart to You" in 2004. Released on June 19, 2012 on Sugar Hill Records for US market, the album was made available earlier on April 30, 2012 in certain non-US markets including the UK.

paragraph_text: Originally, Dell did not emphasize the consumer market, due to the higher costs and unacceptably low profit margins in selling to individuals and households; this changed when the company’s Internet site took off in 1996 and 1997. While the industry’s average selling price to individuals was going down, Dell's was going up, as second- and third-time computer buyers who wanted powerful computers with multiple features and did not need much technical support were choosing Dell. Dell found an opportunity among PC-savvy individuals who liked the convenience of buying direct, customizing their PC to their means, and having it delivered in days. In early 1997, Dell created an internal sales and marketing group dedicated to serving the home market and introduced a product line designed especially for individual users.

paragraph_text: It is extensively cultivated for its sweet and sour acidic fruit, which are sold in the market during summer months under the name falsa. The sherbet or squash is prepared from the fruit pulp by mixing it with sugar and used as an astringent, stomachic and cooling agent.

paragraph_text: Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh - day Adventist Church. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

paragraph_text: After World War II, two new competing formats came onto the market and gradually replaced the standard "78": the 33 1⁄3 rpm (often just referred to as the 33 rpm), and the 45 rpm (see above). The 33 1⁄3 rpm LP (for "long-play") format was developed by Columbia Records and marketed in June 1948. RCA Victor developed the 45 rpm format and marketed it in March 1949, each pursuing their own r&d in secret. Both types of new disc used narrower grooves, intended to be played with smaller stylus—typically 0.001 inches (25 µm) wide, compared to 0.003 inches (76 µm) for a 78—so the new records were sometimes called Microgroove. In the mid-1950s all record companies agreed to a common recording standard called RIAA equalization. Prior to the establishment of the standard each company used its own preferred standard, requiring discriminating listeners to use pre-amplifiers with multiple selectable equalization curves.

paragraph_text: Max Barry (born 18 March 1973) is an Australian author. He also maintains a blog on various topics, including politics. When he published his first novel, "Syrup", he spelled his name "Maxx", but subsequently has used "Max".

paragraph_text: The Prince of Wales is a cocktail created by Albert Edward, Prince of Wales, who later becomes King Edward VII. There are several variations of the cocktail, but what they usually have in common is champagne, angostura bitters, sugar (or simple syrup), either rye whiskey or cognac, and a liqueur.

paragraph_text: Torchmark Corporation, founded in 1900 in Birmingham, Alabama and based in McKinney, Texas, is a financial services holding company listed on the New York Stock Exchange which operates through its wholly owned subsidiaries providing life insurance, annuity, and supplemental health insurance products. Torchmark Corporation markets insurance products using multiple distribution channels, which include direct response, exclusive Agency, and independent systems. The company maintains a large operation in Birmingham, Alabama.

paragraph_text: The two Woolworth brothers pioneered and developed merchandising, direct purchasing, sales, and customer service practices commonly used today. Despite its growing to be one of the largest retail chains in the world through most of the 20th century, increased competition led to its decline beginning in the 1980s, while its sporting goods division grew. The chain went out of business in July 1997, when the company decided to focus primarily on sporting goods and renamed itself Venator Group. By 2001, the company focused exclusively on the sporting goods market, changing its name to the present Foot Locker, Inc., changing its ticker symbol from its familiar Z in 2003 to its present ticker (NYSE: FL).

Question: When did the company that first used the "multiple exclusive" event marketing concept change from sugar to corn syrup?
Answer: the 1980s