4. Research and Development

AIS, a dynamic leader in delivering integrated communication solutions
from wire and wireless network, has constantly placed strong emphasis on
research and keeping ahead of IT development where results are used to
further develop new service, enabling the Company to offer appropriate
service that meets and caters for specific needs of different customer
groups in areas such as communication, general knowledge, news and
entertainment with application of modern technology that most suitable
for each of our customer group.

From the concept of introducing services that can become part of
customers’ daily lives, AIS has conducted various researches on the
needs of different customer groups including corporate customers, in
order to gain better understanding, while market and technological
researches have been conducted in parallel so that accurate plans,
analysis and decisions can be made on future service improvement and
development. As a result, AIS has been able to offer services that
respond to customers’ needs and are widely accepted by its customers.

During 2007, AIS research and development team, comprising highly
experienced individuals from various professions namely engineering,
marketing and finance, worked in close cooperation to ensure that the
Company’s goal of incorporating communications systems in customers’
daily lives is achieved. They also strived to offer innovative services
that best respond to the needs of different customer groups as follows:

1.  Enhanced communication

    -   Busy Alert; an enhanced network service that helps send
        notification SMS to recipient number in case there is someone
        trying to call when the recipient number is busy. At the same
        time, SMS alert will also be sent to the caller as soon as the
        recipient number is available.

-   Mobile Private Number is a service that allows callers to select
    whether or not to show their mobile number to receivers for privacy
    reason.

-   AIS NetCall is a new way of wireless communication via internet that
    helps customers to reduce cost of making calls. AIS NetCall works
    specifically with WiFi phones when dial-out at AIS WiFi Hotspot.

2. Messaging

-   SMS/MMS Tool Bar enables customers to be able to send SMS and MMS
    from their computers. This can be done by downloading and installing
    the program onto their computers. SMS and MMS will be sent through
    Microsoft Outlook, Outlook Express and Internet Explorer by using
    right click.

-   Push E-Mail (Free) enables subscribers to receive push e-mail from
    all branded e-mail accounts without a monthly fee

3. Information & Entertainment

-   Radio on Mobile enables subscribers to listen FM radio for more than
    18 stations including Virgin Radio, FM Max, Fat Radio, e-Finance
    Radio from wherever they are around the world via GPRS/EDGE

-   News on Demand enables subscribers to read local and international
    news content on mobile from big publishers including The Nation,
    Bangkok Post, Thairath, DailyNews base on RSS Feed technology via
    both internet and mobile

-   ROK TV is latest technology of mobile TV. Customers can view
    entertainment contents including news, sport, fashion, health &
    beauty, movie and music on mobile via GPRS/EDGE technology.

4. Mobile Internet

  A service that helps enable subscribers to access internet via mobile
  more easily by just one click through mobile internet icons on screen.
  Each subscriber can add/delete icon base on individual needs. At
  present, there are more than 100 icons available including Google,
  Yahoo, MSN, Mobile Music Store, and etc.

In addition, AIS team has been preparing to accommodate future
development of highly sophisticated technology such as 3G (Third
Generation), HSPA (High Speed Packet Access), WiMAX (Worldwide
Interoperatability for Microwave Access), RFID (Radio Frequency
Identification), Digital Map and Location-Based Services as part of the
Company’s long term plan for service development. This allows AIS to
maintain its position as the leading total telecom provider from wire
and wireless network.