4. Research and Development

At Siam City Cement, we believe that service, quality, and innovation
comprise the key value differentiators that will lead to a sustainable
company performance, as well as make us stand out from the competition.
Our objective is not only to sell good quality products, but also to
respond to our customers’ wishes and needs in term of service excellence
in a way that exceeds expectations – faster, higher and smarter.

Our mission a “Solution Provider” is the core key value proposition to
which all employees adhere. This means that every member of our company,
in every department and in all operational units, is an expert in what
they do to provide stakeholders with solutions.

Many resources and efforts have been injected into developing and
enhancing Siam City Cement’s service in order to raise it to a higher
level. Customer Technical Service was developed to provide total
solutions for our customers, both the professional segment and the mass
market. At the same time, the Customer Service Center is also being
enhanced in terms of systems and personnel so as to offer true
excellence.

“Customer-driven Supply Chain Management”, a seamless operational
process, was introduced. The concept originates from customers providing
demand requirements to supply management who then ensure appropriate
logistics, supply chain services and solutions are generated and
synchronized with customers needs. A Centralized Logistics Planning and
Controlling Center has been established to take care of overall
logistics planning, while assuring logistics reliability in, for
example, on-time delivery and in-plant loading time.

CEMENT

During the past couple of years, the market for construction materials
has been experiencing a slow but significant change in terms of the
emergence of a modern trade format. With a change in consumer behavior
towards a One-Stop Shop service, and the Do-It-Yourself concept, many
new modern businesses have entered the market to capture and serve the
needs of this growing market segment.

In response to these new demands, Siam City Cement has developed a new
channel concept, called “INSEE SuperPro”, to help transform our key
valued strategic agents from traditional stores to a more modern look
with systematic processes. Our customer and sales consultants have also
been professionally trained to take care of valued dealers in all
aspects, providing service, sharing knowledge, offering consultation,
and most importantly, delivering solutions.

To ensure product quality, our Customer Technical Support team has
extended its service by increasing the number of mobile lab units. We
now can serve our customers more effectively and efficiently. In
addition to quality checks, mobile lab crews can also provide
consultation, advice, and any technical solutions that may be needed.

READY-MIX CONCRETE

As a result of our determination to provide all-inclusive concrete
products and services, the brand INSEE Concrete has been created to
fulfill our ultimate goal. Under this brand, we are striving to
constantly develop our products and services at all stages of
production, from the selection of high-quality raw materials, through
the research and development of products to meet various specifications,
to providing on-time delivery, as well as offering consulting and
testing services.

Due to the diversity of construction projects, different kinds of
concrete applications are required. INSEE Concrete, therefore, has
developed different kinds of concrete to serve various customer
requirements. Also included are special concretes for specific
construction works and complex structures. INSEE Concrete further
customizes its products to meet precisely the specific needs of any
particular project and so ensure a superior Ready-Mix Concrete for all
purposes.

As service is viewed as a key to success, the whole organization of
INSEE Concrete is dedicated to delivering superior services, exceeding
customers’ expectations. Our Customer Service Center provides solutions
to all concrete enquiries from order-taking to tracking delivery status,
as well as offering expert consultation and after-sales service by
experienced and well-trained staff.

With a plant network covering Greater Bangkok, Eastern Seaboard and
major cities upcountry, our Production Team is ready to serve customers’
needs effectively and efficiently, with the service of a qualified and
dedicated workforce supported by a computerized batching system.

On-time delivery is ensured by our Logistics Team. In addition to
Ready-Mix Concrete being delivered to job sites by professional drivers
and modern concrete delivery trucks, the implementation of advanced
Vehicle Status Control (VSC) and a mapping system applied to delivery
trucks incorporating a site survey service further fulfill the promise
of problem-free logistics.

Last but not least, testing assurance is provided by our Quality Control
Team. Testing by experienced personnel can be conducted either at the
job site or at the batching plant.

CONWOOD

CONWOOD continues to manufacturing prime quality wood replacement
construction materials that are practical and environmentally friendly.
Its products are the result of extensive research and innovative
technology, and are designed to provide solutions for commercial and
residential building construction and renovation projects.

In additions, CONWOOD aims to offer the best service to clients, meeting
all needs reliably and efficiently. To deliver on its promise a CONWOOD
Solution Team was established. This team consists of sales and marketing
professionals, research and development experts, and involves architects
and engineers.

AGGREGATES

INSEE Aggregates concentrates strictly on ensuring quality for all
customers. An aggregates laboratory at each production site, as well as
a mobile technical support unit, ensures quality control so that all
out-going aggregates are compliant with the relevant standards, by using
the best equipment and experienced technical support staff.

Our aggregates quality control division also coordinates with the
production division in fine-tuning the processing so as to adjust
aggregates properties to meet customers’ specific requirements.

Reliability is another aspect of our quality & service excellence,
specific arrangements can be made upon customers’ request using INSEE
Logistics. Furthermore every out-going delivery truck has to pass a
weighing bridge to confirm that the aggregates are of the correct
weight. After this check, the truck is sealed to ensure that the
contents arrive at the customer’s site in good order.

MORTAR

The market for mortar is viewed as very important as there is a growing
trend for new products over traditional methods. To serve its customers
needs, Siam City Cement offers a variety of products, all of the highest
quality. To develop new products, the company uses knowledge from the
customer in order to meet specific requirements and to realize total
satisfaction. Moreover, it also aims to improve cost effectiveness by
reducing excess materials and labor costs. Improve effectiveness through
reducing work procedures, thus enabling masons to work more efficiently.

Product quality is matched by extensive technical support services from
pre- to post-sales and the company has a technical team to demonstrate
products onsite and offer total customer solutions.

AFR: ECOSIAM – TOTAL WASTE MANAGEMENT

EcoSiam has provided total waste management service solutions to its
customers in Thailand. This business unit adheres strictly to
international environmental management standards, and uses the unique
access to expertise and best practice in waste management within the
Holcim network worldwide.