4. Research and Development

  Quality is not an abstract, but a Concrete Concept

  At Siam City Cement Public Company Limited, quality of both products
  and services has never been compromised. Research is conducted with
  continuity to ensure that new products and services will be launched
  to provide better solutions to our customers, while existing ones will
  be improved to enhance value. To ensure suitability for applications,
  and to assist customers in their usage of our products, a
  fully-equipped mobile lab fleet capable of providing a variety of both
  standardized and tailor-made services has been initiated. This leads
  to increased accessibility to our services on site enhancing the
  capability of Siam City Cement to completely fulfill its objective of
  being a solution provider.

  INSEE Concrete represents our pride in product and service quality.
  The production process employs state of the art technology and is
  standardized so that the optimally mixed concrete is always the final
  output, regardless of the mixing location. Nevertheless, the
  accompanying logistical services are customized to make sure that the
  product arrives at the customers in the right condition, at the right
  place, and at the right time. To further add confidence and trust,
  regular plant inspections are performed by our professionally trained
  engineers from our Customer Technical Services. The combination of
  state of the art production and quality control processes and flexible
  service crews that respond quickly to the diverse demands of the
  customers makes our brand the one-and only one-that can be relied on.

  INSEE Concrete Franchise is another big stride to treat our valued
  customers as strategic partners. Upgraded services and certain
  privileges are offered. Once customers join the network, their
  operations will be handled the same way Siam City Cement takes care of
  its own operations.

  In terms of quality, excellence may sound exaggerated and too
  subjective. However, with the existing capacity of our physical
  resources and the capability of our human resources, we can proudly
  guarantee product and service quality that is second to none.

  From “Sustainable Development” to “Green Marketing”

  From the macro principle “sustainable development”, which governs
  operations at the corporate level, comes the micro concept, “green
  marketing”, a working philosophy that guides our marketing practices.
  The satisfaction of our customers’ demands must not come at the
  expense of the surrounding environment. At Siam City Cement, the
  environmental concerns are integrated into all areas of our marketing
  activities. Our production process is designed to be as much
  pollution-free as possible. Attempts have been successfully made to
  switch to alternative sources of energy, such as fly ash and blast
  furnace slag, to reduce carbon dioxide emissions from the cement
  clinker. Recently, packages have been redesigned to include more
  application information and warning signs.

  To maintain our customer centricity, the alignment of our strategic
  plans and Siam City Cement value chain has been implemented. The plans
  will be analyzed to determine their values to our customers, and those
  with minimal, or without, added values will be discarded.

  Fairness is our best policy when dealing with the stakeholders. In
  face of economic hardship, we do realize that our “price” is our
  customers’ “cost”. Reasonable price, which will make our strategic
  partners and us survive, is an ultimate goal when it comes to pricing.
  In the competitive arena, fair competition is upheld since it will
  guarantee the best deal to our customers. Last but not least,
  operational transparency appears on the top list. To buoy customers’
  trust, the financial results of our performance are made accessible to
  the general public.

  At Siam City Cement, all customer-related issues are critical. We will
  continue to serve diverse customers with multiple application demands.
  In the mind of our customers, Siam City Cement is and will always be a
  modern specialist who provides reliable solutions in the most
  time-efficient manner.

Product Development

  In the past year, industry of construction materials has become
  evolutional and competitive in the arena of product development. The
  cement industry not only has produced products which respond to
  customer requirements; but also, has advised the correct product
  application in order to alleviate all encountering problems and
  customer complaints.

  Siam City Cement Co., Ltd. (SCCC) is one of the leaders in the
  material of construction business; and, has a policy that will
  promptly act to the customer requirement as the slogan “As I wish”.

  For the product quality, Quality and Product Development Department
  (QPDD) has been firstly accredited the laboratory of QPDD according to
  ISO/IEC 17025:2005 in Thailand, which the customer can confidently
  rely on our products that have the excellent efficiency and standard
  system.

  Besides, SCCC has a supporting team on the technical part, which
  starts the proactive plan and continuous proceeding as the policy
  “Customer Solution Provider” in order to response for customer
  requirements, solve the problems of customer. In order to ensure the
  product quality, SCCC provides the Mobile Lab for quick solving to
  onsite as well as the competent authorities.

  INSEE POWER PLUS was the new product which was launched in 2008; this
  product was the new innovation for all work applications; however,
  SCCC has a product development plan in order to promptly respond to
  customer requirement, as well as product improvement in 2009.