3. Description of Services

The company has 3 principal services:

1.  Event Marketing

2.  Knowledge Communication

3.  Others

3.1 Service description

1.  Event Marketing

  The scope of business covers the marketing communication for business
  provider in all areas of the business value-chain such as:

-   Product Owners

-   Planner

-   Trade Show Organizer, Event Owner

-   Event Organizer, Show Managers

-   Project realization and management

-   Event Service Providers

-   Logistic & Supporting

  []

As can be seen above our service is directed at the business owner. This
covers project planning, creative concepts, project design, production
and installation of the event marketing for a particular merchandise.
Logistic and other supportive services are also provided. Critical to
this process is the objective of the event and the message/information
that the client wishes to convey to the respective target. There are 4
principal models:

Business to Business (B to B) Event marketing between those who are
business operators. Example is trade show/exhibition.

Business to Consumer (B to C) Event marketing between business operator
targeted at consumers such as product launch, concerts/entertainment all
of which is aimed at creating and bolstering our customer’s relationship
with the consumers.

Government to Consumer (G to C) Event marketing featuring communication
between the government sector and the public such as the public event on
government’s achievements.

Corporate Identity (CI) Even marketing designed to create and bolster
corporate image of a business such as a new image launch.

-   Past projects

-   Road Shows Chevrolet, Mercedes Benz, Jeep และ Ford Road shows for
    various products such as Chevrolet, Mercedes Benz, Jeep and Ford in
    and outside of Bangkok.

-   Product launch : Chevrolet Colorado Launch, Chevy OK Day, Chevy
    Homecoming Day

-   Road Shows for Thailand Elite Card for Tourism Authority of Thailand
    in Taiwan and Korea

-   120 years anniversary for Electricity Generating Authority of
    Thailand

-   Bicentennial anniversary o the King Monkut’s Institute of
    Technology, Ladkrabang.

-   Design and construction of SUBARU pavilion in the 22^(nd) Thailand
    International Motor Expo 2005

-   Pavilion construction for Heineken, Tiger Beer, Cheers Beer in “Best
    of Nonthaburi” Festival 2005

-   Thai Metalex 2005 of Siam-Fuchs Lubricants Co., Ltd.

-   Design and construction and decoration display in the “OTOP” Premium
    and “Kitchen to the World 2005” at the exhibition hall of the
    Department of External Trade Promotion.

-   ASEAN ENERGY BUSINESS FORUM 2004 at World Trade Center Metro Manila,
    Philippines of PTT Public Co., Ltd.

-   Yaris Dealer Launching for DELPHI HAKUKODO

-   Thailand Grand Invitation 2005 for Creative Juice

-   World Premier Ford – All New Ranger for FORD

-   Annual meeting of National Science and Technology Development Agency
    (NSTDA)

-   Bangkok International Motor Show 2006 for Ford / Isuzu / Volvo /
    THAIRUNG / CARIO

-   Road show for Nokia (Thailand) in “Nokia on Wheel” and “Nokia
    N-series road show”

-   Commemorative Pavilion Exhibition Commemorating The 60^(th)
    Anniversary of His Majesty the King’s Accession to the Throne for
    Boon Rawd Brewery Co., Ltd.

-   In commemoration of H.M. the King’s 60^(th) anniversary accession to
    the throne, the design and arrangement for graphic waterfall, self
    sufficiency economy and the new theory display/exhibit and the
    history of the Chakri dynasty.

  3.1.2 Knowledge Communication

  We provide services to the public and private sector that need to
  communicate knowledge to the public in the form of temporary
  exhibition, semi permanent exhibition, permanent exhibition, visitor
  center, learning center and museum.

  Our service is built upon how to effectively deliver the knowledge to
  the public. Which means that, beside premise design and construction
  and the realization of the display, we are also responsible in
  creating the contents of the learning program appropriate to the
  client’s role. Here we need to focus on the audience or learner, the
  appropriateness of the text with the goal that the audience will
  gained an in-depth learning experience and be able to use the
  knowledge gained to further his knowledge quest to the fullest extent.

  Our operation covers each step of the project’s process from project
  outline, topic research, learning program, exhibition design,
  production and the subsequent museum management.

Our past projects in the knowledge communication business are:

-   Visitor and learning centers

-   BLCP Visitor Center of the BLCP Power Plant in the Mab Ta Phut
    Industrial estate, Rayong

-   Design and installation of Electricity and the Thai energy display
    for the National Science Museum Organization.

-   Historical archive of the Bangkok University’s Surat Osathanugraha
    library. Rangsit Campus

-   Design and installation of inside display for H.R.H. the Princess
    Mother’s archive for the Mae Fah Luang foundation and the Tourism
    Authority of Thailand

-   Design and construction in the exhibition hall of the Securities
    Exchange of Thailand main building.

-   Internal display of the children’s Museum for Bangkok Metropolitan
    Administration, The science, nature and the King sections.

-   The prevention and action against narcotics display for the Office
    of the Narcotics Control Board.

-   Design and improvement for A Post Office at the new Suvarnabhumi
    Airport

    -   Museum

-   Renovation and interior decoration Arts and Culture Hall for the
    eastern region, phase II at Burapha University, Chonburi

-   Design and decoration for a display center for Isan folk knowledge
    for Ubonrachathani for Office of Small and Medium Enterprises
    Promotion.

-   Design and decoration of the sports museum for the Sport Authority
    of Thailand

-   Design for 5 storey building behind the Rama VII museum of the Rama
    VII Institute at Larn Luang.

-   District museum for 4 districts of Bangkok depicting life in the
    community of Samphatawongse, Bangrak, Bangkoknoi and Bangkhumthien.

Project for the development of a historical park and museum to commemorate the heroism of 2484

-   Ramkhamhang Museum (Sukhothai) for the Department of Fine Arts.

Buddhism Museum, Buddha Monthon for the National Buddhism Office.

Rama VII Museum with display depicting life and activities history of Rama VII at Rama VII Institute, Larn Luang.

-   Design and installation display for H.R.H. the Princess Mother’s
    archive for the Mae Fah Luang foundation and the Tourism Authority
    of Thailand

-   Semi permanent exhibitions

-   Design and decoration of the Asean Handicrafts archive of the
    SUPPORT international division, Bang Sai.

-   Internal display for visitors at Khao Yai National Park, Sarika and
    Nang Rong waterfalls for the Parks and Wildlife Department.

-   Renovation and decoration for the library, club house, technical
    display, control, graphic and “magic vision” at the Armed Forces
    Preparatory School.

-   Museum of the lignite mining in honor of King RamaVII at Mae Moh
    Mine, Lampang.

-   “Natural Disasters” display for the Science Education Office.

-   “Time” display for the Science Center for Education.

-   “Man and his Environment” and “Life and the stars” for the Science
    Center for Education.

-   “Astronomy and Space” at the Science Park at Wah Gore, Prachuap
    Kirikhan for the Ministry of Education.

-   Royal Flora Ratchaphruek 2006 International Horticultural Exposition
    for His Majesty the King, Chieng Mai for Boon Rawd Brewery Co., Ltd.

-   “Khao Khong Pho Ruam Palang Khao Khong Phandin” for Department of
    Industrial Promotion

-   National Science and Technology 2006 for National Science Museum

  3.1.3 Others

  Beside the services mentioned we have other services aimed at
  supporting and enhancing the customer’s business.

-   Rental of large air-conditioned tents from 1,000 sq.m. up to more
    than 20,000 sq.m. This serves to provide additional temporary space
    to exhibition organizers or large projects requiring significant
    covered space.

-   Graphic design for signage and banner projects used in advertising
    and/or public relation work.

-   Furnishings to complement the merchandise display to enhance sale
    such as display cabinets. These are eye catching units placed in the
    exhibition booth to increase sale in accordance with the target’s
    marketing plan

-   Interior design of offices. Logo design of organization.

Our past projects in this area of service are:

-   Erection of large tents at the Bangkok International Motors Show
    2001-2006 at BITEC.

-   Erection of large tents for the World’s AIDS conference 2004.

-   Interior decoration of Siemens Retail Shop

-   Various design of logos for financial institution clients e.g.
    United Securities Public Co., Ltd.

-   Lighted boxes and installation at designated spots for “First
    Choice”.

-   Provide various models and graphic work.

-   Erection of tented traveling road shows for Chevrolet nationwide.

-   Interior design for retail banking of Land and Houses Retail Bank
    Plc.

-   Public Relations of Thailand Hotel Standard 2006

-   Decoration of Dealer Shop for “ACER” nationwide

-   Ford Road shows by “World Premium Ford”

3.2 Market and competition

Total event and exhibition market for 2006 is valued at approximately
Baht 10,000 million (not including merchandise value transacted in the
show). The annual growth rate is approximately 20% with the government
sector’s spending to publicize its achievements responsible for over
half of the growth, while the private sector growth slightly stagnated
during this period.

Looking on to 2007, the private sector will need to adjust its operation
to be in line with the government’s adoption of the King’s self
sufficiency economy in the administration of the country. Together with
the government’s unclear policy in the spending on event marketing.
Competition will become more intense with foreign players entering the
market.

From the government's policy, the budget spending will be toward adding
value to the product with emphasis placed upon maximizing return to
society. This
means the knowledge communication/development which falls within our
area of
expertise having accumulated experience in this field for well over 10
years. Our
resources and those of Pico worldwide can be drawn to support our
effort. Our
foresight and recognition of the significance of knowledge communication
will go
hand in hand with the government’s agenda in sustainable development.

-   Customer Profile

Our customers are those with a track record of consistent growth with an
international aspiration. These are state and/or state supported
companies and private operation which need to increase market
awareness/penetration and turnover. They are divided into 2 categories
as follows:

1. State enterprise and other government agencies.

The public sector regularly conducts events to publicize the workings of
its units in order to increase public awareness and understanding. This
includes also the promotional activities for government supported
industries aimed at sustaining the economic growth. The agencies that
are responsible for such activities are: the culture ministry, the
information and communication technology ministry, science and
technology ministry and the department of export promotion.

2. The private sector:

-   The automobile sector. This group emphasizes event marketing as it
    provides a venue for the consumer to make the decision immediately.

-   The telecommunication sector. This is a business characterized by
    high growth and intense competition and pays a significant interest
    in the event marketing / communication.

-   The energy sector. This group has a record of consistent growth and
    recognizes the importance of corporate social responsibility. It
    regularly conducts activities aimed at increasing the public
    understanding of its organizations.

-   The financial institution sector. The retail banking business is
    characterized by intense competition with constantly changing
    marketing strategy to meet customer’s demand. Event marketing is
    therefore the preferred choice of communication for this industry.

-   Other sectors. With the continued economic growth the consumer
    product, business also needs to communicate more to meet the
    challenges of greater competition e.g. the apparel industry and
    jewelry.

  The contribution of these various groups to our business is as follows

+----------------------------+-----------+-------+-----------+-------+
|                            | Income    |       |           |       |
|                            | Portion   |       |           |       |
+----------------------------+-----------+-------+-----------+-------+
| Business Group             | 2549      |       | 2548      |       |
+----------------------------+-----------+-------+-----------+-------+
|                            | Million   | %     | Million   | %     |
|                            | Baht      |       | Baht      |       |
+----------------------------+-----------+-------+-----------+-------+
| 1. State enterprises /     | 322       | 31.02 | 129       | 18.02 |
| Government                 |           |       |           |       |
+----------------------------+-----------+-------+-----------+-------+
| 2. Private sectors         |           |       |           |       |
+----------------------------+-----------+-------+-----------+-------+
| - Automotive               | 364       | 35.07 | 342       | 47.77 |
+----------------------------+-----------+-------+-----------+-------+
| - Telecommunication        | 45        | 4.34  | 27        | 3.77  |
|                            |           |       |           |       |
| -Energy                    | 60        | 5.78  | 29        | 4.05  |
|                            |           |       |           |       |
| - Financial Institutions   | 60        | 5.78  | 50        | 6.98  |
|                            |           |       |           |       |
| - Food & Beverage          | 29        | 2.79  | -         | -     |
+----------------------------+-----------+-------+-----------+-------+
| - Others                   | 158       | 15.22 | 139       | 19.41 |
+----------------------------+-----------+-------+-----------+-------+
| Total                      | 1,038     | 1     | 716       | 1     |
|                            |           | 00.00 |           | 00.00 |
+----------------------------+-----------+-------+-----------+-------+

-   Our project management process

  Our group of companies reach the customers through:

-   Direct solicitation. Subsequent to our internal study of target
    customer’s performance or direct request by customer, our marketing
    department will prepare a project outline and budget as per client’s
    objective to be followed by a presentation. If selected the project
    management team will coordinate with client to proceed.

-   Building and maintaining good customer relationship, stressing on
    internationally accepted standard, is key to building trust and
    satisfaction with customer. This will result in consistent repeat
    business.

-   Business alliances. Business alliances in the trade organization and
    the branches of the event marketing industry is a channel that
    provides a lead to customer.

-   Referral business. With our 20 years in the business and our past
    successes on international level projects, our satisfied customers
    often refer others to us.

-   With our Pico Far East affiliation and its extensive network in 26
    countries we have direct access to various institutional names when
    they come to Thailand.

-   3.  Project management process

The key steps in our project management process are as follows:

-   In marketing we begin with:

-   A thorough research of customer’s product.

-   Customer’s contact to learn of objectives desired in the event.

-   Identification of concepts and process.

-   Design. This covers the design of the display material, building and
    actual display. We will source the most effective designer for the
    project. Actual display design may be done by our subsidiary such as
    Multi Designs Co., Ltd. or our associated companies like DesignLab
    MISC Co., Ltd., turnkey display may be done by PX System while
    graphic will be under Artcom Graphic Co., Ltd. To completely meet
    customer’s expectation some work may be outsourced to qualified
    specialist houses. Once completed a budget will be tabled for
    presentation to customer.

-   Construction. We will handle construction for the parts that we have
    the skill set and will outsource the specialized works to qualified
    contractor under our strict quality control to ensure compete
    compliance to plan. Once done and duly inspected the works will be
    handed over to customer.

-   Management. Once completed we will form a management team to run the
    show e.g. public relation personnel in the show, training,
    rehearsal, janitorial services and security. We will arrange and
    coordinate these functions and assume responsibility until the show
    is completed.

    4.  Work in Progress as at October 31, 2006

+-------------------------------------------------+--------------------+
| Undelivered works                               | Total value (MB)   |
+-------------------------------------------------+--------------------+
| 1. Event marketing                              | 44                 |
+-------------------------------------------------+--------------------+
| 2. Knowledge communication                      | 206                |
+-------------------------------------------------+--------------------+
| 3. Others                                       | 52                 |
+-------------------------------------------------+--------------------+
|   Total                                         | 302                |
+-------------------------------------------------+--------------------+