6. Future Projects

The Company’s policy is to make knowledge easily available to Thais in
general and conveniently accessible through different learning channels.
Mean while, it also seeks to improve the management effectively that
allows it compete, leading to the better return for shareholders in long
term.

Therefore, not only the revision of operation system, information
system, communication system between branches, distribution center and
headquarters, marketing communication system, personnel development,
performance index development for developing the work capability and
participation, production and distribution that are in market demand
which is appropriate for long term profitability. The Company still has
several valuable projects for future.

-   Continuation of SE–ED book center branch expansion : To meet the
    target customers' demand in various communities that make it
    possible for customers to buy books more conveniently, SE-ED Book
    Center expect to increase 55 more bookstores in 2008 to increase of
    Company’s market coverage, particularly in the strategic areas that
    respond to the demand for reading for Thais that still continues to
    grow. This is in line with the demographic expansion of community.

-   Re–new the stores, re-decoration, add products diversity, and
    continuous improvement for better service : To re–new the existing
    SE–ED Book Center and network that allow more variety of product,
    areas, and other structures in the stores, and enabling the stores
    to serve the more customers who may have more needs. The branch
    renovation activity will range from area adjustment and expansion or
    reduction, or relocation, redecoration of storefront in some cases
    to suit the demand of each community and grants the Company a
    continuous performance to compete, and resulting in consistent sales
    growth of all the existing stores.

-   Increase capability for products distribution center : The Company
    plan to develop books distribution center to allow country-wide
    delivery to the targeted destination in the least time possible and
    also have enough capacity to warehouse more books to quicken the
    service process. With this plan, the Company will expand the area of
    book distribution center from 10,000 sq.m. to 13,000 sq.m. within
    the third quarter of 2008, to increase service capability, while
    also revise the related working systems that permit faster service
    and efficiency, as well as significantly increasing the customer
    satisfaction.

-   English outside reading project : To increase better English reading
    skill for Thai students, the Company jointly works with many world's
    publishing in producing English outside reading which has the
    content and presenting a much readable at faster pace, motivating
    the readers to be more of a self-motivated reader.

-   SE-ED learning center project : The Company is in the process of
    create the Company's first learning center, called SE-ED Learning
    Center, or in short "SLC", on the space of 600 sq.m., located at the
    Chamchuri Square, which is wholly owned by the asset office of
    Chulalongkorn University. It is expected to open after the middle of
    2008 onward. This Learning Center will be a place for children and
    adults to educate themselves through learning activity, training,
    knowledge and cooperation building for children and specific
    professions and general public.

-   Marketing communication system development called SE-ED channel :
    The Company plan to develop marketing communication system at the
    SE-ED Book Center branches and network to promote activities and
    interesting products sold in the stores to the customers through
    visual and audio medium using LCD screen installed at each of the
    store branch. The contents are developed and controlled directly
    from the headquarters. The training and communication between staffs
    at the headquarters and staffs at the stores will help boost the
    knowledge and capacity of each individual employee to have enough
    working skills. The LCD display panels are expected to gradually be
    installed in the middle of 2008 onward.

-   Development of purchasing through EDI system : The Company plan to
    develop products purchasing through electronic medium using EDI
    (Electronic Data Interchange) to connect suppliers and bookstores
    together in order to increase the efficiency in terms of operation
    and reduction of unnecessary procedures and respond to the need of
    business partners at the satisfying level. The Company will be the
    core coordinator between publishers, distributors, and bookstores.
    This effort will certainly increase efficiency of book purchasing
    for Thailand book industry in general.