6. Future Projects:

The Company’s policy is to make knowledge easily available to Thais in
general and convenient in several aspects. Mean while, it also seek to
improve the management effectively and can compete to result in better
return for shareholders in long term.

Therefore, not only the revision of operation system, information
system, communication system between branches and headquarters,
marketing communication system, personnel development, performance index
development for developing the work capability and participation,
production and distribution that are in market demand which is
appropriate for long term profitability. The Company still has several
projects for future operation.

-   Continuation of SE–ED Book Center branch expansion : The company’s
    policy is to expand number of branches for SE–ED Book Center and
    SE–ED network to at least 15 branches per year to meet the target
    customer demand in various communities that make it possible for
    customers to buy books more conveniently, resulting in the increase
    of company’s market coverage, particularly in the strategic areas
    that respond to the demand for reading for Thais that still
    continues to grow. This is in line with the demographic expansion of
    community. This includes the improvement of information system for
    overall book business, to support the growth of book business and
    new kinds of service in the future to serve customer with much area
    coverage in even smaller community.

-   Re–new the stores, add products diversity and continue to improve
    for better service : To re–new the existing SE–ED Book Center and
    network, by modernizing the products, areas, and other structures in
    the stores, and enabling the stores to serve the more customers who
    may have more needs. The branch renovation activity will range from
    area adjustment and expansion or reduction, or relocation in some
    cases to suit the demand of each community and grants the company a
    continuous performance to compete, and resulting in consistent sales
    growth of all the existing stores.

-   Book Production : The Company seeks to find business partnership
    with international publishers to product and distribute more course
    books at the university and Matayom (from year 7th to 12th) levels,
    particularly in the fields that are important to the nation’s
    development and also has high market demand. The book will be
    published with international quality in mind. The books shall
    include reference book that relevant to make Thais smarter, such as
    outside reading.

-   Distribution : Develop large center of distribution and related
    logistical system to effectively manage which will serve the book
    and magazine distribution to SE–ED Book Center and network that will
    increase in number in the future, and also speedier service to the
    nationwide retail bookstores. This also means the greater support
    for the increase product and more variety.

-   E–Commerce business : To extend the market coverage reaching the
    distribution channel of all target group and also lay ground work
    for future globalization. It allows more convenient to the customer
    to find books they want.

-   Children learning development activity : The Company developed
    learning activity for youth during their free time based on the
    learning methodology of brain–based learning, emphasizing on fun and
    learning, inspiring children who is eager to learn things in a
    continuous manner, by the name “SE–ED Learning Center”.

-   Seminar and other activities : The Company will organize special
    activity both in participation in the product and international
    technology exhibition, hold academic seminars in particular
    electronic and industrial fields which is considered the strength
    for the company’s magazine division. In addition, there are project
    of web service to develop internet contents and e–commerce in the
    industrial sector for the future to come.

Yet, the company is still committed to other projects that will help
Thais to be more knowledgeable in various fields through several other
formats apart from printing press, so as to serve the ever–changing
social behavior in the future.