- Translation from Thai Text-

3. Description of Services

The company has 3 principal services:

1.  Event Marketing

2.  Knowledge Communication

3.  Others

3.1 Service description

1.  Event Marketing

  The scope of business covers the marketing communication for business
  provider in all areas of the business value-chain such as:

-   Product Owners

-   Planner

-   Trade Show Organizer, Event Owner

-   Event Organizer, Show Managers

-   Project management

-   Event Service Providers

-   Logistic & Supporting

  []

  -Translation from Thai Text-

Pico’s service is aimed directly at the product owner and captures all
stages of production from project conceptualization, design,
construction and installation of the event. This comprehensive service
package may include transportation. The customer’s objective and message
that need to be communicated to the target group which be divided into 4
main areas:

Business to Business (B to B) Event marketing between those who are
business operators. Example is trade show/exhibition.

Business to Consumer (B to C) Event marketing between business operators
targeted at their consumers such as product launch,
concerts/entertainment all of which is aimed at creating and bolstering
our customer’s relationship with the consumers.

Government to Consumer (G to C) Event marketing featuring communication
between the government sector and the public such as the public event on
government’s achievements.

Corporate Identity (CI) Event marketing designed to create and bolster
corporate image of a business such as a new image launch.

Significant Projects in 2007

-   Bangkok International Motor Show 2007eg. Booth and exhibition for
    Mercedes Benz/ Chevrolet/ Ford/ Toyota/ Subaru/ Kiatnakin

-   Road Show for auto industry; Mercedes Benz, Toyota Yaris, Chevrolet,
    Ford

-   “Boon Rawd Brewery” booths in “NBWA” in Las Vegas, USA and “ANUGA”
    Cologne, Germany

-   Trade shows of Thailand Convention Exhibition Bureau (TCEB) in
    Germany, Spain, Thailand, Australia and USA.

Others

-   BLCP Visitor Center

-   Road shows for Thailand Elite Card of Tourism Authority of Thailand
    in Taiwan and Korea

-   Yaris Dealer Launching for DELPHYS HAKUHODO

-   Bangkok International Motor Show 2006 for Mercedes Benz, Chevrolet,
    Ford, Isuzu, Volvo, THAIRUNG and CARIO

-   Road show for Nokia (Thailand) in “Nokia on Wheel” and “Nokia
    N-series Road show”

-   Commemorative Pavilion Exhibition Commemorating the 60^(th)
    Anniversary of His Majesty the King’s Accession to the Throne for
    Boon Rawd Brewery Co., Ltd.

-   In commemoration of The 60^(th) Anniversary Celebration of his
    Majesty the King’s Accession to the throne, the design and
    arrangement for graphic waterfall, sufficiency economy
    display/exhibit and the history of the Chakri Dynasty.

  3.1.2 Knowledge Communication

  We provide services to the public and private sector that need to
  communicate knowledge to the public in the form of temporary
  exhibition, semi permanent exhibition, permanent exhibition, visitor
  center, learning center and museum.

  Our services are built upon how to effectively deliver the knowledge
  to the public. Which means that, beside premise design and
  construction, we are also responsible in creating the contents of the
  learning program appropriate to the client’s role. Here we need to
  focus on the visitor or learner, the appropriateness of the text with
  the goal that the visitor will gain an in-depth learning experience
  and be able to use the knowledge gained to further his knowledge quest
  to the fullest extent.

  -Translation from Thai Text-

  Our operation covers each step of the project’s process from project
  outline, topic research, learning program, exhibition design,
  production and the subsequent museum management.

-   Significant Projects in 2007

-   The National Discovery Museum

-   The second Children Museum, Bangkok

-   The Rama VII museum, Larn Luang

-   EDUCA 2007

-   Bio Asia 2007

-   National Science and Technology Fair 2007

  Others

-   Design and installation of indoor display for H.R.H. the Princess
    Mother’s archive for the Mae Fah Luang foundation and the Tourism
    Authority of Thailand

Rama VII Museum with display depicting life and activities history of Rama VII at Rama VII Institute, Larn Luang

-   Design and installation display for H.R.H. the Princess Mother’s
    archive for the Mae Fah Luang Foundation and the Tourism Authority
    of Thailand.

-   Historical archive of the Bangkok University’s Surat Osathanugraha
    library. Rangsit Campus

-   Museum of the lignite mining in honor of King RamaVII at Mae Moh
    Mine, Lampang.

-   Royal Flora Ratchaphruek 2006 International Horticultural Exposition
    for His Majesty the King, Chiengmai for Boon Rawd Brewery Co., Ltd.

    3.  Others

  Beside the services mentioned, we have other services to support and
  facilitate the customer’s business.

-   Rental of large air-conditioned tents from 1,000 sq.m. up to more
    than 20,000 sq.m. This serves to provide additional temporary space
    to exhibition organizers or large projects requiring significant
    covered space.

-   Graphic design for signage and banner projects used in advertising
    and/or public relation work.

-   Furnishings to complement the counter display as product point of
    purchase. These are eye catching units placed in the exhibition
    booth or department store to increase sale in accordance with the
    target’s marketing plan

-   Interior design of offices and corporate identity.

Significant Projects 2007

-   Temporary Tents : Thai Metalex 2007

-   POPs for Nokia, Sony Ericsson

-   Decoration of Dealer shop for “ACER” nationwide

  -Translation from Thai Text-

  Others

-   Large tents rental : Bangkok International Motor Show 2001- 2007 at
    BITEC

-   Furnishing of Siemens retail shops

-   Corporate identity design for financial institutions

-   Road shows for Chevrolet using large tents

-   Interior design for retail banking of Land and Houses Retail Bank
    Plc.

-   Fuel economy races as an event marketing during Ford road shows

3.2 Market and competition

  -Translation from Thai Text-

-   Customer Profile

Our customers are those with a track record of consistent growth with an
international aspiration. These are state and/or state supported
companies and private operation which need to increase market
awareness/penetration and turnover. They are divided into 2 categories
as follows:

1. State enterprise and other government agencies.

The public sector regularly conducts events to publicize the workings of
its units in order to increase public awareness and understanding. This
includes also the promotional activities for government supported
industries aimed at sustaining the economic growth. The agencies that
are responsible for such activities are: the Ministry of Culture, the
Ministry of Information and Communication Technology, Ministry of
Science and Technology, Ministry of Education and the Department of
Export Promotion.

2. The private sector:

-   The automobile sector. This group emphasizes event marketing as it
    provides a venue for the consumer to make the decision immediately.

-   The telecommunication sector. This is a business characterized by
    high growth and intense competition and pays a significant interest
    in the event marketing / communication.

-   The energy sector. This group has a record of consistent growth and
    recognizes the importance of corporate social responsibility. It
    regularly conducts activities aimed at increasing the public
    understanding of its organizations.

-   The financial institution sector. The retail banking business is
    characterized by intense competition with constantly changing
    marketing strategy to meet customer’s demand. Event marketing is
    therefore the preferred choice of communication for this industry.

-   Other sectors. With the continued economic growth the consumer
    product, business also needs to communicate more to meet the
    challenges of greater competition e.g. the apparel, food and jewelry
    industry.

  The contribution of these various groups to our business is as follows

+-------------------------------+----------+-------+---------+-------+
|                               | Income   |       |         |       |
|                               | Portion  |       |         |       |
+-------------------------------+----------+-------+---------+-------+
| Business Group                | 2550     |       | 2549    |       |
+-------------------------------+----------+-------+---------+-------+
|                               | Million  | %     | Million | %     |
|                               | Baht     |       | Baht    |       |
+-------------------------------+----------+-------+---------+-------+
| 1. State enterprises /        | 397      | 39.15 | 322     | 31.02 |
| Government                    |          |       |         |       |
+-------------------------------+----------+-------+---------+-------+
| 2. Private sectors            |          |       |         |       |
+-------------------------------+----------+-------+---------+-------+
| - Automotive                  | 254      | 25.05 | 364     | 35.07 |
+-------------------------------+----------+-------+---------+-------+
| - Telecommunication           | 65       | 6.41  | 45      | 4.34  |
|                               |          |       |         |       |
| -Energy                       | 0        | 0     | 60      | 5.78  |
|                               |          |       |         |       |
| - Financial Institutions      | 28       | 2.76  | 60      | 5.78  |
|                               |          |       |         |       |
| - Food & Beverage             | 12       | 1.18  | 29      | 2.79  |
+-------------------------------+----------+-------+---------+-------+
| - Others                      | 258      | 25.45 | 158     | 15.22 |
+-------------------------------+----------+-------+---------+-------+
| Total                         | 1,014    | 1     | 1,038   | 1     |
|                               |          | 00.00 |         | 00.00 |
+-------------------------------+----------+-------+---------+-------+

  -Translation from Thai Text-

-   Our project management process

-Translation from Thai Text-

3.  Products Sourcing

The keys step in our products sourcing process are as follows:

-Translation from Thai Text-

4.  Work in Progress as at October 31, 2007

+-------------------------------------------+--------------------------+
| Undelivered works                         | Total value (Million     |
|                                           | Baht)                    |
+-------------------------------------------+--------------------------+
| 1. Event marketing                        | 164.23                   |
+-------------------------------------------+--------------------------+
| 2. Knowledge communication                | 70.23                    |
+-------------------------------------------+--------------------------+
| 3. Others                                 | 11.76                    |
+-------------------------------------------+--------------------------+
|   Total                                   | 246.22                   |
+-------------------------------------------+--------------------------+