2. Nature of Business

2.1 History

SE-EDUCATION Public Company Limited (SE-ED) was established as a
registered company on July 29, 1974 with a registered capital of THB
99,000. Their objective is to do business in knowledge dissemination,
with a view to developing the full potential of Thai people in areas
essential to national development. The company founders were electrical
engineering graduates who used to be active in knowledge-based
activities during their study, and they were well aware of the lack of
available technical knowledge resources at the national level.

SE-EDUCATION Public Company Limited is now its 26^(th) year of business.
So far the company proves to be the only technical book publishing
company listed on the Stock Exchange of Thailand (SET). They are a
listed company on the SET in the Service Industry, Public Relations Main
Business, and Printed Matter Minor Business, since 1991. The company
went public on April 26, 1993. The name "SE-EDUCATION" is obviously a
shorter version of "Science, Engineering and Education", the original
company name. Nowadays the company is fondly known by its nickname
"SE-ED" among booksellers and reader alike.

2.  Change in major shareholding

    In May, 1998, the Company achieved the new major shareholder 17.37%
    from allotment to specific person, THE SOUTHEASE ASIA FRONTIER FUND
    the third major shareholder after the Nation Multimedia Group.
    Expected benefits the company will receive: To reduce interest
    expense and improving profitability, and to expand its business by
    strong condition and good working capital, good financing for
    contingent economic.

2.3 The Nature of the Company's Business

The company has four major areas of business as follows:

  1. Sell books and magazines on a retail basis through their own SE-ED
  Book Centers.

  2. Produce and sell books, magazines. The company is also the
  wholesale distributor of SE-ED and other publishing books.

3. Advertise products and services in 7 monthly magazines published by
SE-ED.

4. Do publishing jobs and sell electronic parts and equipment.

  2.4 Breakdown of the Company’s Revenue by Major Product (from domestic
  sales only)

+--------------+--------+----+-------+----+-------+----+-------+----+
|   Revenue    | 2000   |    | 1999  |    | 1998  |    | 1997  |    |
|   from       |        |    |       |    |       |    |       |    |
|   Sa         |        |    |       |    |       |    |       |    |
| les/Services |        |    |       |    |       |    |       |    |
+--------------+--------+----+-------+----+-------+----+-------+----+
|              | ‘000   | %  | ‘000  | %  | ‘000  | %  | ‘000  | %  |
|              | Baht   |    | Baht  |    | Baht  |    | Baht  |    |
+--------------+--------+----+-------+----+-------+----+-------+----+
|   Book       | 1,0    | 9  | 71    | 8  | 56    | 8  | 54    | 8  |
|   (incl.     | 87,660 | 2. | 5,230 | 8. | 7,345 | 9. | 8,234 | 1. |
|   SBC)       |        | 66 |       | 20 |       | 05 |       | 53 |
+--------------+--------+----+-------+----+-------+----+-------+----+
|              | 53,324 | 4. | 3     | 4. | 3     | 5. | 8     | 1  |
|  Advertising |        | 54 | 9,567 | 88 | 6,527 | 73 | 5,543 | 2. |
|              |        |    |       |    |       |    |       | 72 |
+--------------+--------+----+-------+----+-------+----+-------+----+
|   Magazine   | 10,206 | 0. | 1     | 1. | 1     | 1. | 1     | 2. |
|              |        | 87 | 1,568 | 43 | 0,510 | 65 | 8,139 | 70 |
+--------------+--------+----+-------+----+-------+----+-------+----+
|   Others     | 22,637 | 1. | 4     | 5. | 2     | 3. | 2     | 3. |
|              |        | 93 | 4,568 | 49 | 2,767 | 57 | 0,536 | 05 |
+--------------+--------+----+-------+----+-------+----+-------+----+
|   Total      | 1,1    | 10 | 81    | 10 | 63    | 10 | 67    | 10 |
|   revenue    | 73,827 | 0. | 0,933 | 0. | 7,149 | 0. | 2,452 | 0. |
|              |        | 00 |       | 00 |       | 00 |       | 00 |
+--------------+--------+----+-------+----+-------+----+-------+----+