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9. Management

9.1 Management Structure The Board of Directors consists of 3 Boards.
The Board is the Board of Directors, Board of Audit Committee and the
recruitment and remuneration Committee. The authorizations are as
follows:

(A) The Board of Directors has the duty to make recommendations and to
draw Company policy, working strategy and other visions of the Company’s
operation. As of December 31, 2006 the Board consisted of the following
13 members:

+----------------------------+-----------------------------------------+
|   Name                     | Position                                |
+----------------------------+-----------------------------------------+
|   1. Mr. Somboon           | Chairman / Independent Director         |
|   Chinsawananon            |                                         |
+----------------------------+-----------------------------------------+
|   2. Mr. Saroch            | Chairman of Audit Committee /           |
|   Lamlertprasertkul        | Independent Director                    |
+----------------------------+-----------------------------------------+
|   3. Mr. Pravit            | Audit Committee / Independent Director  |
|   Tantiwasinchai           |                                         |
+----------------------------+-----------------------------------------+
|   4. Mr. Phairat Sittakul  | Audit Committee / Independent Director  |
+----------------------------+-----------------------------------------+
|   5. Mr. Wattana Chiengkul | Director / Independent Director         |
+----------------------------+-----------------------------------------+
|   6. Mr. Vorasit           | Director / Independent Director         |
|   Pokachaiyapat            |                                         |
+----------------------------+-----------------------------------------+
|   7. Mr. Kachen Benjakul   | Director / Independent Director         |
+----------------------------+-----------------------------------------+
|   8. Asst. Prof. Yuen      | Director                                |
|   Poovorawan               |                                         |
+----------------------------+-----------------------------------------+
|   9. Mr. Sumeth            | Director                                |
|   Damrongchaitham          |                                         |
+----------------------------+-----------------------------------------+
|   10. Mr. Yongsak          | Director                                |
|   Ekprachyasakul           |                                         |
+----------------------------+-----------------------------------------+
|   11. Mr. Thanong          | Director / Managing Director            |
|   Chotisorayuth            |                                         |
+----------------------------+-----------------------------------------+
|   12. Mr. Viboolsak        | Director / Deputy Managing              |
|   Udomvanich               | Director/Company Secretary              |
+----------------------------+-----------------------------------------+
|   13. Mr. Pongsak          | Director / Deputy Managing Director     |
|   Sivapatrakumpol          |                                         |
+----------------------------+-----------------------------------------+

The Directors authorized to sign for and bind the Company to
independently conduct various matters consist of Managing Director and
Deputy Managing Director, with Company–logo stamped and signed by at
least two–thirds of authorized Directors.

Scope of Duties of the Board of Directors The Board of Directors has
duties to make decision and supervise the operation of the Company
except the following which has to be approved from the resolution of
general Shareholders:

  1. To determine vision, mission, and strategy of the Company that
  includes the objective and financial target to support the stability
  and balanced and sustainable benefit for all elements concerned. This
  also includes the continuous value adding to the share holder.

  2. To practice according to the laws, stipulations, and regulations
  associated with business activity and also Shareholders’ resolution,
  so that Company’s business interest will be maintained as to not
  result in conflict of interest which may affect the interest groups.

  3. To determine the management guideline and overall risk management,
  as effective risk management procedure may be realized.

  4. To assign the task of report on financial status and ensure the
  openness, clarity, transparent, and reliability of such report in
  accordance with rules that each departments are related.

  5. To supervise on the suitable communication channels between the
  Company and the Shareholder and also interest groups

  6. To ensure the availability of the suitable system or mechanism of
  executives’ remunerations, creating a proper work incentive.

  7. To approve budget for financial activity such as budget for stock
  investment, loan, that will not result in the conflict of interest
  toward any Committee member.

With exception, the following matters are required for the Committees to
have approval from the Shareholders’ meeting prior to undertaking the
plan.

  1. Issues prescribed by law have to be approved by for the resolution
  of general Shareholders.

  2. Issue of related–party transactions with the value of item needed
  to be approved form the resolution of general Shareholders according
  to the regulation or promulgation of the Stock Exchange of Thailand
  about related–party transaction of listed companies.

  3. Issue of buying or selling significant assets with the value needed
  to be approved from the resolution of general Shareholders according
  to the regulation or promulgation of the Stock Exchange of Thailand
  about acquisition and disposal of assets of listed companies.

There was a review of duties of the Board of Directors in order to
harmonze with the good corporate governance policy.

Moreover, the Company realized the importance of good supervising, as
the result, 10 out of 13 Directors completed the Director Acceditation
Program (DAP) and Director Certification Program (DCP) which are set by
Thai Institute of Directors.

The Company secretary has duty to take care of Company conductions to be
complied with the laws and the Company regulations.

(B) The Audit Committee has the duties to encourage operational
efficiency and increase the organization’s value to give effect to

1. Increasing confidence and trust in the Company’s financial statements
and reports.

2. Improving the function and process of internal and external audits
and improving the efficiency of communications between the internal
audit Committee and the auditor.

As of December 31, 2006 the audit Committee consisted of the following 3
members and Secretary of the Audit Committee (2 Directors have
understanding or experience of accounting and finance) as follows:

+---------------------------+------------------------------------------+
|   Name                    |   Position                               |
+---------------------------+------------------------------------------+
| 1. Mr. Saroch             | Chairman of Audit Committee/ Independent |
| Lamlertprasertkul         | Director                                 |
+---------------------------+------------------------------------------+
| 2. Mr. Pravit             | Audit Committee/Independent Director     |
| Tantiwasinchai            |                                          |
+---------------------------+------------------------------------------+
| 3. Mr. Phairat Sittakul   | Audit Committee/Independent Director     |
+---------------------------+------------------------------------------+

Remark : Mr. Wachiratham Siriarchawattana manager of audit division is
the secretary of the Audit Committee

Scope of Duties of the Audit Committee

1.  To review of the financial statements of the Company before
    submitting to the Board of Directors.

2.  To review the effectiveness and adequacy of risk management process
    and internal control system.

3.  To review the effectiveness and adequacy of internal auditing task
    and assess the operation of internal audit staffs.

4.  To review of the Company’s operations to ensure that they are in
    compliance with the Securities and Exchange Acts, Stock Exchange of
    Thai regulation.

5.  To take care of preventing the conflict of interest from occurring
    and consider to disclosure Company information transparently and
    accurately in case of there are connected transactions or items
    probably to create conflict of interest.

6.  To consider, select and appoint auditors, and evaluate the auditors’
    works.

7.  To provide consultation and recommendation in overall Company risk
    management.

8.  To propose proper practice of auditing guidelines.

9.  To revise the principle conduct of proper auditing by comparing the
    Company’s practice to the standard practice and give suggestion to
    the Board of Directors.

10. To perform any other scope of duties in accordance with the
    assignment from the Board of Directors.

(C) The Recruitment and Remuneration Committee appointed by the Board of
Directors. Their duty is to search and recruit individuals to be
positioned as Company’s managing Director, head of the Directors,
Director, and also to follow up on succession plan to select individuals
suitable for higher level management position and reports directly to
the Board of Directors for approval, or to advise to the share holders,
in some cases. Moreover, the Committees also review the annual
remuneration for the management team to be commensurate with the
responsibility and the outside labor market. As of December 31, 2006 the
Recruitment and Remuneration Committee comprised of three respective
individuals:

  ------------------------------------ ----------------------------------
  Name                                 Position

  1. Mr. Somboon Chinsawananon         Chairman of Board Directors

  2. Mr. Vorasit Pokachaiyapat         Director

  3. Mr. Sumeth Damrongchaitham        Director
  ------------------------------------ ----------------------------------

Scope of Duties of the Recruitment and Remuneration Committee

1. Short–listing and selecting the candidates to be appointed in the
position of managing Director, senior executives. Follow up on
succession plan to recruit the suitable individuals for the position of
high executive when the term is expired.

2. To determine method and criteria in recruiting the Director and
Managing Director, so that the process remains transparent.

3. To stipulate method and criteria short–listing of the candidates who
possess the quality in advance from minority shareholders so as to treat
all shareholders with fairness.

4. To have legitimate power in calling for document or individual
related to the case in point for consideration.

5. To present the policy and criteria on payment of the remuneration for
the Directors, Managing Director, Senior Executives, Advisors to the
Board of Directors, Committees appointed by the Board of Directors.

6. To consider the annual remuneration of the Directors, Managing
Director, and Senior Executives, Advisors to the Board of Directors, and
the Committees appointed by the Board of Directors.

7. To perform the scope of duties as assigned by the Board of Directors.

As such, the method of candidate selection has been stipulated, as
follows:

1. The Recruitment and Remuneration Committee determine the quality of
managing Director to be selected as a replacement. The quality will
comply to the elements and quality as stated in the related
laws/regulations. The Committees also determine the method for
nomination and also the method of advance candidate nomination by the
minority Shareholders.

2. The Recruitment and Remuneration Committee conclude the selection and
present the name of suitable candidate along with reasons to the Board
of Directors.

3. The Board of Directors considered the selection of suitable candidate
who possess the right quality as proposed by the Recruitment and
Remuneration Committee and present the candidate in the Shareholder’s
meeting for consideration.

The Recruitment and Remuneration Committee has, in advance, stipulated
the method of nomination from the minority Shareholders for the quality
that candidates must possess, as can be summarized below:

1.  Single or multiple Shareholders who has (or have) the number of
    share stipulated by the Recruitment and Remuneration Committee for
    at least one year present the name along with certified document of
    shareholding and acceptant document from the nominated individual to
    the secretary to the Board of Directors.

2.  The nominated candidates must possess the right quality and is not
    prohibited by public laws, securities and exchange laws and good
    corporate governance practices.

3.  Secretary of the Board of Directors presents the list of name to the
    Recruitment and Remuneration Committee for consideration of the
    suitability.

In 2006, the Recruitment and Remuneration Committee has held 1 meeting
and has reported to the Board of Directors.

(D) Company’s Executives as of 31 of December 2006 with the total of 12
individuals, as follows: (The executive’s positions are ranked from 1 to
8 in accordance with the definition of SEC promulgation)

+----------------------------+-----------------------------------------+
| Name                       | Position                                |
+----------------------------+-----------------------------------------+
|   1. Mr. Thanong           | Director / Managing Director            |
|   Chotisorayuth            |                                         |
+----------------------------+-----------------------------------------+
|   2. Mr. Viboolsak         | Director / Deputy Managing Director     |
|   Udomvanich               |                                         |
+----------------------------+-----------------------------------------+
|   3. Mr. Pongsak           | Director / Deputy Managing Director     |
|   Sivapatrakumpol          |                                         |
+----------------------------+-----------------------------------------+
|   4. Mrs. Montalee         | Assistant Managing Director – SE–ED     |
|   Chotisorayuth            | Book Center                             |
+----------------------------+-----------------------------------------+
|   5. Mrs. Karnchana        | Assistant Managing Director – Sales and |
|   Charoenwong              | Distribution                            |
+----------------------------+-----------------------------------------+
|   6. Mrs. Nuchanart        | Assistant Managing Director – Magazines |
|   Kongvisaisuk             |                                         |
+----------------------------+-----------------------------------------+
|   7. Ms. Sajipat           | Director of Financial Division          |
|   Pumpuengput              |                                         |
+----------------------------+-----------------------------------------+
|   8. Ms. Aree Sae–ung      | Director of Accounting Division         |
+----------------------------+-----------------------------------------+
|   9. Mr. San Simasuwanrong | Director of Engineering Research and    |
|                            | Development                             |
+----------------------------+-----------------------------------------+
|   10. Mr. Viroj            | Director of HR & Organization           |
|   Lackanaadisorn           | Development                             |
+----------------------------+-----------------------------------------+
|   11. Mr. Apichit          | Director of Logistics                   |
|   Suananuntapoom           |                                         |
+----------------------------+-----------------------------------------+
|   12. Mr. Ekasit           | Director of Strategic Information       |
|   Wiwattanaprasit          | Administration                          |
+----------------------------+-----------------------------------------+

Scope of Duties of Managing Director The managing Director is empowered
to act on behalf of all Directors in the following matters:

1.  To administer Company affairs, follow objectives and obligations,
    including procedures and resolutions issued by the Committee and
    assume authority to direct all professional staffs and employees. In
    managing Company business, the Managing Director is directly
    responsible on behalf of the Committee.

2.  To hire, position, appoint, and punish professional staffs and
    discontinue employment of staffs and employees, including the
    promotion, or salary adjustment. This directive excludes
    professional staff and employees who are employed, position, and
    punish and dismissed by a Committee, or procedural regulations.

3.  To determine the conditions of employment of professional staff and
    employees, to order or announce the procedure of administration and
    operation which does not obstruct the Company’s regulations, the
    Committee’s agreements, the labor law or other related laws.

4.  To operate any other business following Company regulations and the
    Committee’s agreement, including assigning operational functions to
    the Company’s officers and employees.

5.  To act and commit for endorsement of contracts permitted under
    license and any other contracts involving licenses with appropriate
    and careful consideration to prevent any violation of a license held
    by others.

6.  For any business related to external sources, the Managing Director
    and Authorized Directors have the authority to act and commit within
    the scope of the authority, specified in regulation No.1, except any
    business in which the Managing Director and Authorized Directors
    might be in disagreement, or have some benefit from that business,
    or conflict with the Company or Company’s subsidiaries. Conclusion
    should be reached when the Committee meeting includes the
    independent Directors. To achieve the success, the managing Director
    and the authorized Directors will assign any person as a
    representative to respond to that particular duty.

7.  In absence or unavailability of Managing Director, the deputy
    managing Director will act on his or her behalf for general routine
    work and report to the managing Director afterwards, other than that
    the deputy managing Director will request permission to proceed from
    the Chairman. When there is a vacancy for the position of Managing
    Director, the acting Managing Director will be selected from the
    list of Directors or Shareholders approved by the Board of
    Directors.

8.  The approval of over–budget item beyond what has earlier been agreed
    by the Board of Directors must been presented in the meeting of
    Board of Directors for considerations and approvals according the
    Company’s regulation or stipulated laws.

Directors and executives of the Company are qualified under Article 68
of the Act of Legislation for a Public Limited Company B.E. 2535,
provided they are not disqualified in accordance with the announcement
of the Stock Exchange Commission, to deal with requests and permission
to sell new bonds.

The background detail of directors and executives are as in attached
document number 1.

9.2 Nomination of the Board of Directors and Executives: The nominations
and appoitments of Board of Directors and Company’s executives will be
proceeded as follows:

Component and Appointment of Directors: According to Company’s
regulations, the number of Directors will consist of no less than 5
persons and at least half of whom must have residence in the Kingdom.

Directors will be elected in the general annual meeting of Shareholders.
One Shareholder will have one vote per share. Each Shareholder must cast
the ballot to select one or several persons as Directors but may not
vote any more or less to any candidate.

Persons who receive the maximum number of votes that are ranged
according to the order of each candidates’ score received from the vote
will be elected as Directors, with the number of Directors equal to the
number of Director needed, at the time of election. If too many
candidates receive equal votes, they will draw for the raffle ticket to
determine final selection.

At general annual meeting, one–third of Directors will be retired. If
the number of Directors cannot be divided into three equal parts, the
number of retirements may be calculated to the nearest one–third.

Directors are not allowed to operate in any other business, or to become
partners or Shareholders in other Company that operates in the same
business and compete with the Company, unless they have informed in the
Shareholders’ meeting prior to the appointment.

Directors must inform the Company immediately of he or she benefit from
the contract signed with the Company, or from their decrement and
increment of bonds and shares of the Company and subsidiary companies.

The signatures of two out of three Directors, approved by the meeting of
Board of Directors, with the stamp of the Company’s seal are considered
a binding authorization by the Company. The Board of Directors will
nominate the names of Directors who have signing authority for any legal
binding Company’s paper with the stamp of seal’s approval.

Component and appointment of the audit Committee : The Board of
Directors appoints the Audit Committee. Each member of such Committee is
qualified according to the promulgations of the Stock Exchange of
Thailand.

Component and appointment of the recruitment and remuneration Committee
: The Board of Directors appoints the remuneration Committee from member
of the Board of Directors

Directors represent main Shareholders as at December 31, 2006 the
Company has 2 Directors who represent main Shareholders, 2 Directors are
representatives from GMM Grammy Public Company Limited.

9.3 Remuneration for Executives

(a) Remuneration for Board of Directors consists of 13 persons as of
year 2006 are as following:

  ------------------------------------------------------------------------------------------------------
  Items                Cash                                                   Non-Cash       Total
                       Remuneration                                           Remuneration   
  -------------------- -------------- ----------- ------------ -------------- -------------- -----------
                       Meeting        Earnest     Emoluments   Other                         
                       Attendance     money of                 Remuneration                  
                       fees           position                                               

  1. Mr. Somboon       90,000         230,000     180,000      -              -              500,000
  Chinsawananon                                                                              

  2. Mr. Saroch        100,000        220,000     120,000      -              -              440,000
  Lamlertprasertkul                                                                          

  3. Mr. Pravit        85,000         200,000     120,000      -              -              405,000
  Tantiwasinchai                                                                             

  4. Mr. Phairat       85,000         200,000     120,000      -              -              405,000
  Sittakul                                                                                   

  5. Mr. Wattana       40,000         150,000     120,000      -              -              310,000
  Chiengkul                                                                                  

  6. Mr. Vorasit       47,000         150,000     120,000      -              -              317,000
  Pokachaiyapat                                                                              

  7. Mr. Kachen        50,000         150,000     120,000      -              -              320,000
  Benjakul                                                                                   

  8. Asst. Prof. Yuen  40,000         150,000     120,000      -              -              310,000
  Puvorawan                                                                                  

  9. Mr. Sumeth        57,000         150,000     120,000      -              -              327,000
  Damrongchaitham                                                                            

  10. Mr. Yongsak      30,000         150,000     120,000      -              -              300,000
  Ekprachyasakul                                                                             

  11. Mr. Thanong      50,000         150,000     120,000      -              -              320,000
  Chotisorayuth                                                                              

  12. Mr. Viboolsak    50,000         150,000     120,000      -              -              320,000
  Udomvanich                                                                                 

  13. Mr. Pongsak      40,000         150,000     120,000      -              -              310,000
  Sivapatrakumpol                                                                            

  Total                764,000        2,200,000   1,620,000    -              -              4,584,000
  ------------------------------------------------------------------------------------------------------

(b) Remuneration for 4 persons consisting of the board of director who
also are in management team and other first 4 persons under the managing
director and every executive in the same level of the 6 executives
excluding director of financial division and director of accounting
division.

+---------------------------+--------+----------+--------+----------+
| Items                     | Cash   |          | No     |          |
|                           | Remune |          | n-Cash |          |
|                           | ration |          | Remune |          |
|                           |        |          | ration |          |
+---------------------------+--------+----------+--------+----------+
|                           | Amount | Total    | Amount | Total    |
|                           |        |          |        |          |
|                           | (Unit) | (Baht)   | (Unit) | (Baht)   |
+---------------------------+--------+----------+--------+----------+
| Salaries                  | 6      | 13       | -      | -        |
|                           |        | ,452,300 |        |          |
+---------------------------+--------+----------+--------+----------+
| Bonus                     | 6      | 1        | -      | -        |
|                           |        | ,116,475 |        |          |
+---------------------------+--------+----------+--------+----------+
| Other Remuneration :-     |        |          |        |          |
+---------------------------+--------+----------+--------+----------+
| - Contributions for the   | 6      | 669,888  | -      | -        |
| Provident Fund            |        |          |        |          |
+---------------------------+--------+----------+--------+----------+
| - Vehicle Expense         | 6      | 720,000  | -      | -        |
+---------------------------+--------+----------+--------+----------+
|   - The difference        | -      | -        | 6      | 6        |
|   between stock market    |        |          |        | ,024,783 |
|   price and exercised     |        |          |        |          |
|   price (ESOP) 2006       |        |          |        |          |
+---------------------------+--------+----------+--------+----------+
| Total                     |        | 15       |        | 6        |
|                           |        | ,958,663 |        | ,024,783 |
+---------------------------+--------+----------+--------+----------+

9.4 Good Corporate Governance The Company stresses the importance of the
good corporate governance and establishes the good governance process in
a consistent manner. The Company consciously makes all people involved
to be aware of equality, honesty, attainable right, employee’s right,
Board of Directors’ right, Shareholder’s right, trading partner. This
conscious attempt has turned into the Company organization’s cultural
strength, which has long been practiced ever since the Company
establishment 32 years ago. “SE-ED will operate its business in the
areas that facilitates learning, particularly in fields deemed essential
to national development (leading Thais towards excellence) by developing
the business that is sustainable with continuous growth higher than
industry average. The Company also sets a standard as a good role model
by contributing to the beneficial works which are widely accepted. The
staffs are happy, and the Company can enjoy satisfactory return on
investment in long term.” Therefore, this organization culture is the
Company’s strength, making the good corporate governance practice to
succeed much easier, faster, and more substantial. When the Stock
Exchange of Thailand suggested the 15 points of principles for good
corporate governance as general guidelines to the listed companies, the
Company can adjust to build relationships with Company’s operation
without much effect.

The Board of Directors has appointed the audit Committees who are
instrumental and driving force in auditing all Company’s operation and
administration up to the acceptable standard and at the right direction,
by revised all policy in relation to good corporate governance and
ethical code book to suit the environment and being up-to-date.

The Board of Directors supports the idea of employing the good corporate
governance measures to the Company by drafting the policy as a guideline
of practice, in written formats. Moreover, the Board of Directors will
revise the policy of good corporate governance and the policies of
environmental and social issues, business ethical standard at least once
a year. This includes the promotion good corporate governance towards
the Directors and staffs.

The Board of Directors established the internal audit control system,
internal audit, and effective risk management measures, including the
consistent follow-up activity by the Board of Directors, during the
meeting at least once a year.

The Board of Directors has clearly stipulated policy of employment
position in other Company and number of Company that Directors, managing
Directors, and Company’s senior executives can be employed to allow
effective serving of duty.

The Board of Directors and senior executive are aware of the importance
of knowledge development and experience in performing of duty. The 77%
of Directors has already attended the training course from Thailand
Institute of Directors (IOD). In addition, for every change of new
Directors, the Board of Directors has provided useful documents and
information for new Directors, which include business information and
direction.

The Board of Directors has prepared the development and succession plan
of the managing Director and senior executives for the readiness in case
managing Director and senior executives cannot perform the duty.

In 2006, Thailand Investors Association, Registered Companies
Association, and Securities and Exchange Commission office have held,
for the first time, a 2006 evaluation of Shareholders’ annual meeting of
all listed companies, in a campaign for all listed companies to be aware
of the important of Shareholders’ meeting, in which the Company has been
evaluated with level of score ‘good’.

Moreover, the Thailand Institute of Directors in cooperation with
Securities and Exchange Commission of Thailand has made announcement
with regards to the results of good corporate governance 2006 survey.
The Company is graded as “very good”.

From such result, it reflects the determination of Company’s Board of
Director, executives and all the Company’s staffs who see the importance
of business transparency, fairness to all parties and retraceable.

Policy Good Corporate on Governance The Board of Directors is aware of
the importance of good corporate governance to increase transparency,
competitiveness and confidence to the Shareholders, the investors and
the involved parties. So it has prescribed in written format the policy
on good corporate governance and also revised and updated the policy on
good corporate governance and business ethic handbook that are suitable
for the business environments and more international, by stipulating
that the revision of good corporate governance policy shall be made once
a year. In 2006, the Audit Committees has prescribed additional good
practice guidelines to ensure the clear direction to be used by all
executives and staffs.

The Board of Directors has prescribed the policy of good corporate
governance as follows:

1.  The Board of Directors, all management and staffs are determined to
    engage in practicing good corporate governance in the Company and
    organize management structure that offer linkage between the Board
    of Directors, management, Shareholders, and interest group.

2.  Shareholders will be treated with fairness and have their rights in
    access to information and avialable channel of communication with
    the Company.

3.  The Board of Directors will facilitate all minority Shareholders in
    permission to add number of minority Shareholders’ meeting prior to
    the date of Shareholders’ meeting, which also includes a clear
    guideline of practice.

4.  The Board of Directors will engage in the release of business
    information with regards to finance and non-finance information
    adequately, reliably, timely, transparently, fairly to all
    Shareholders, investors and Company’s Stakeholders.

5.  The Board of Directors will establish a unit in the Company to deal
    with Shareholders, investors, auditing the business communication
    with good governance office.

6.  The Board of Directors will promote the co-operation between the
    Company and the Stakeholders, and also determines the communication
    channel between them.

7.  The Board of Directors may appoint other Committee(s) to consider
    the monitoring of task as suitable.

8.  The Board of Directors has the role in determining the vision,
    mission, financial target, risk, work plan, and also monitor and
    control the work in accordance with the policy and plan as
    effectively prescribed.

9.  The Board of Directors has the role in promoting the business ethic
    in written form and also promote the activity that support good
    ethical conducts of Directors, management, and staffs.

10. The Board of Directors will conduct the annual self-evaluation
    activity to create auditing framework of the Board of Directors.

11. The Board of Directors will organize a recruitment System for
    individuals who will be responsible for management position through
    transparent and sufficient process of selection.

The Board of Directors has revised and improved the content of good
corporate governance handbook, ethical conduct guideline, and policy on
environmental issues in a complete and accurate manner as suggested in
the criteria in 15 points of good corporate governance, and also
regulations of Securities and Exchange Commission, and have been
circulated to all Directors, management, and staffs to be acknowledged
by signing and to be acted upon.

The Board of Directors has requested Directors to review the works,
problems, and all difficulties in the past years, by having them perform
self-evaluation tasks that is to permit the evaluation of the whole
group of the Board, and also permit individual evaluation, so that the
result of evaluation can be used to analyze the Director performance and
use all recommendation for future improvement. Moreover, the Board of
Directors has promoted and supported the Directors to develop knowledge
by attending the Directors training course at the Thailand Institute of
Directors (IOD) or stock exchange of Thailand or other related business
units to increase knowledge and to allow chances in exchange of
experience with Directors from other listed companies.

The Board of Directors is aware of the important of promoting the duty
and responsibility of Directors, management, and staffs to be in
accordance with the principle of good corporate governance, as
stipulated by the Board of Directors. Therefore, the Board of Directors
has engaged in the dissemination of good corporate governance
principles, business ethics, and policies on environmental and social
issues through several channels - e.g. good corporate governance, public
relation news, and staff meeting.

Shareholders: Rights and Equitable Treatment The Board of Directors
recognizes the important of rights and equality of all Shareholders. It
seeks to determine in the policy of good corporate governance with
regards to equal fundamental rights which are the right to receive the
sufficient information in a timely fashion and in the format that is
suitable for making decision, the rights to receive stock paper and
right in stock transfer.

The Board of Directors has set a schedule for an annual Shareholders’
meeting within 4 months from the end of accounting’s year. And in case
of necessity for special meeting which may arise from the needs to
resolve the issue that may affect the interest of Shareholders with
regards to laws, regulations that must be approved by Shareholders, the
Board of Directors will call for extra meeting for Shareholder.

In Shareholder’s meeting 2007, the Board of Directors has identified the
criteria and guidelines for Shareholders to propose the additional
meeting, nominate the Directors, inquire in advance. The Company has
reported to the Shareholders with regards to detailed criteria and
guidelines, through communication channels of SEC and investor website.
The Board of Directors has set the period of inquiry request for the
fourth quarter on the 31 December 2006. Nevertheless, the period of
inquiry request has been extended to the 31 of January 2007, through
direct communication channel with investor relation units or independent
Directors or website and investor relation emails.

In Shareholders’ meeting, the Board of Directors has placed priority to
the Shareholder’s right, by sending the meeting invitation letter with
meeting details, along with the Committees’ opinion to consider the
noteworthiness of rationality for inquiry, the positive and negative
effect in each period of meeting, authorization letter, and name of
independent Director(s) that Shareholders can choose to represent them
in the Shareholder’s meeting. This includes the map of place for meeting
for Shareholders for at least 14 days in advance before the meeting day.
This has been the Company practice since 2004, and also was announced
through daily newspaper for at least 3 days and 3 days before the
meeting day, to allow time for alarming Shareholders of the incoming
meeting. It must be noted that for the common Shareholders’ meeting in
2007, the Company will openly post invitation message calling for
Shareholders’ meeting on the Company’s website for at least 21 days in
advance.

For the registration for meeting, the Company will allow registration
for at least 2 hours prior to the actual meeting is started and continue
to do so until the meeting is over. In addition to that, the Board of
Directors also facilitate the Shareholders by the Company’s staffs and
adequate number of computer.

Before the Shareholders’ meeting begins, the Chairman will explain the
method of voting and counting. The counting of vote will be illustrated
and summarized the result of every step in the meeting room. In case the
Shareholders cannot attend the meeting, the Company allow the
Shareholder to authorize someone, independent Director(s), Managing
Director, or Company’s secretary represent them in the meeting. During
the meeting, the Company provides adequate time and allows a fair chance
for Shareholders to ask questions. The Directors who is related to that
question, particularly Chairman of auditor Committee, Chairman of
Committee and Managing Directors can participate with Shareholders to
answer the questions, and also records the question and opinion in the
minutes in a complete manner and also take note on the result of
resolution(s) and vote counting, which allows Shareholders to audit. The
total time of each meeting is about 2 1/2 hours.

Stakeholders’ rights The Company has given priority to all groups,
regardless of being internal vested interests such as the employees or
the management of the Company or external vested interests such as trade
partners, competitors, writers, translators, public servants and other
involved parties. Since the Company realizes that support from vested
interests can help in competitiveness and profit building of the
Company, they are regarded as important to the long-term success of the
Company. The Company has identified the guideline of practice in written
form in the good corporate governance policy which can be described as
follows:

+-----------+----------------------------------------------------------+
| Share     |   The Company determines to operate in the business with |
| holder(s) |   honesty, direct, and retraceable, by adhering to the   |
|           |   sustainable business development, with continuous      |
|           |   average growth that is higher than industry average.   |
|           |   It is committed to be a role model Company and can     |
|           |   generate satisfied return on investment in long term.  |
+-----------+----------------------------------------------------------+
| Business  |   The Company will treat all business partners with      |
| P         |   fairness and equality on the basis of mutual benefit   |
| artner(s) |   between the two parties.                               |
+-----------+----------------------------------------------------------+
| Comp      |   The Company will treat all competitors under the rule  |
| etitor(s) |   of laws for proper conduct of business competition and |
|           |   will not attempt to damage the name and goodwill of    |
|           |   competitors by wrongful accusation.                    |
+-----------+----------------------------------------------------------+
| Debtor(s) | The Company promises to strictly abide by the contracts  |
|           | or condition agreed.                                     |
+-----------+----------------------------------------------------------+
| Cu        |   The Company determines to produce products and         |
| stomer(s) |   appropriate service at the right price and also        |
|           |   satisfied by customer.                                 |
+-----------+----------------------------------------------------------+
| Staff(s)  |   The Company support the development of work and        |
|           |   support happy working lifestyle.                       |
+-----------+----------------------------------------------------------+
| Society   |   The Company gives important to the knowledge           |
|           |   development to the children and society by strictly    |
|           |   abided to the Company’s determination.                 |
+-----------+----------------------------------------------------------+

In addition, the Board of Directors has set up a channel of
communication with Independent Directors via email id@se-ed.com to open
up way for voicing concern that may call for the information audit as
stated in the procedure.

Shareholders’ Meeting Within four months of the closing of its previous
accounting year, the Company organizes the annual general Shareholders’
meeting to facilitate the equitable right of all Shareholders. The
Company sends meeting invitations containing agenda details and related
appendices together with the opinions of the Board, proxy forms designed
by the Ministry of Commerce, a list of all Independent Directors, and a
map showing the meeting venue, containing details about the credentials
that each Shareholder needs to bring, these invitations are mailed at
least 14 days ahead of the meeting date. In addition, Shareholders may
view information about each meeting agenda item on the Company’s website
ahead of the invitation mailing date.

In the past Shareholders’ meeting, the Chairman explains clearly the
duty of Chairman in the meeting, by describing in details of balloting
(voting), counting, the use of balloting card, number of assembly, a
clear, transparent, and retraceable balloting result for each agenda,
During the meeting, it allowed thorough expression of views and queries
before each ballot round and summarized meeting resolution(s) on each
agenda item. In Shareholders’ meeting, it consists of Chairman of the
Board, Chairman of audit Committee, Chairman of the recruitment and
remuneration Committee, and the Managing Director, all senior executives
in accounting, financial, internal audit, and auditor. All mentioned
persons come to meet at the same time. During the agenda for election of
Board of Directors, the Chairman will select Director in person. Before
the selection of Directors, Shareholders will request for candidates to
express their vision to the Shareholders.

The significant agenda for Shareholders’ meeting are as follows:

● Committee Election : SE-ED completely provides Committee’s biography
as well as the meeting attendance of the Committee so that Shareholders
can elect the Committee personally.

● Auditors Appointment : SE-ED details the name of auditors, auditor’s
office, remuneration, the reason for auditors selection, the past year
performance quality and Company’s relationship.

● Profit Allocation : The Company supplies details on profit allocation
and reserve fund, dividend regarding Company’s dividend payment policy
as well as the registered book closing date in order to give right of
receiving dividend.

● The Board of Directors’ remuneration : The Company provides offered
remuneration details which are based on policies and conditions of the
Board of Directors’ remuneration. Those aspects are considered by
Committee regarding remuneration

For the registration for meeting, the Company will allow registration
for at least 2 hours prior to the actual meeting is started and continue
to do so until the meeting is over. In addition to that, the Board of
Directors also facilitates the Shareholders by the Company’s staffs and
adequate number of computer. Again, the Board of Directors will make a
record of inquiry issues and opinions that is deemed important and
concludes the meeting by resolution and vote. To ensure the transparency
of the meeting, the Company will provide meeting report to Shareholders
on the Company website within 14 days after the meeting. This includes
the recording of video and audio to be viewed on the Company’s website
www.se-ed.com.

Leadership and Vision The Board of Director consists of people who are
knowledgeable, competent, skillful, experience in business operation,
and understand very well the role and duty. This make the work more
effective.

As such, the Board of Directors participates in vision, mission,
strategy, target, and business plan of the Company and also monitor,
follow up and assess the result of business management and operation to
be in line with objective and business plan worked effectively,
according to rule, laws, and regulations of each business unit under
supervision and also related governmental unit, and also according to
the resolution(s) from the Shareholder’s meeting to maximize the
economic value added to the business and also stability to the
Shareholders, while at the same time take into account of all
Stakeholders.

For the act of duty for Directors, the all the stated principles will be
of honestly, being direct, under the rule of laws and regulations of the
Company. By adhering to the principles for every business activity, all
decision and transaction made will be processed with honesty at its
core.

The Board of Directors shall consider prescribing and separating the
duty and responsibility between the Committees and the management
clearly as the details in 9.1 Management Structure Heading including
communicating the roles, duties and responsibilities to the Directors,
Committees, the management and the employees of the Company regularly.

Conflict of Interest For prevention of conflict of interest the Board of
Directors has paid special interest to items that may have conflicts of
interest. By prescribing policies and procedures on approval of the
connected items in writing, including prescribing the policy and
supervision method so the management and the involved parties cannot use
insider information for personal interest as follows:

Items that may have conflicts of interest. The Board of Directors has
learned of the items with conflicts of interest and the connected items
and has considered appropriately each time. The auditing Committees will
present to the Board of Directors regarding the Items that may have
conflict of interest. It includes complying with the criteria of the
Stock Exchange of Thailand (SET) on the price and item as if it were on
an arm’s length basis. The detail, value, contract partner,
reason/necessity of such connected items that are essential shall be
disclosed in the annual report and the annual information form.

In the meeting of Board of Directors, should the Directors have interest
in the decision, the Chairman of the Board will request for Directors to
abiding to the regulation and have Director informed to the meeting and
is asked not to vote or voice opinion for the matter.

Supervision on the use of insider information. The Company prescribes
the management (which includes married couple and children who has not
yet reached legal age) to report on the change of the holding of
securities to the Securities Exchange Commission (SEC) and the Stock
Exchange of Thailand (SET) pursuant to Section 59 of the Securities and
Stock Exchange Act 1992, within 3 days after the date of stock transfer.
It also forbade the management or its departments that receive the
insider information from disclosing the information to outsiders or
uninvolved persons, and would not buy the securities of the Company a
month before the financial statement is distributed to the public.
Should there be such violation by executives or staffs, the penalty will
be issued which ranged from warning, salary reduction, temporary
suspended from job without pay, job termination

Business Ethics The Company has upheld doing the right thing as a
guideline for business of all the Directors and employees. The Company
has announced the enforcement of business and employee ethics for the
Directors, the management and all the employees to uphold as guideline
in performing duties according to duty with loyalty, honesty and
justice. In addition, this also includes conduct with the Company and
vested interests, the public and society. The Company has assigned the
internal audit section to continuously follow up on compliance with
ethics, and prescribes disciplinary actions in case of violations.

The Board of Directors has confidence that a good corporate governance
process can help to promote the operations of the Company, and is the
heart of achieving the important basic target to optimize value for the
Shareholders. The values the Company aims and expects for all the
Directors and employees to do in all missions are:

-   Giving highest priority to building satisfaction for customers.

-   Having confidence in working together.

-   Dedication towards work with virtue and professionalism

-   Upholding the principles of good procedure and discipline.

-   Readily responding to all uneventful situations

The Board of Directors understands the business operation, the
responsibility to the Stakeholders, staffs, environment and society. The
Board has prepares the distribution of business ethics, policies on
social and environmental issues through several communication channels
such as the public relation activities and staff’s meetings. It also
includes the follow up on the ethical conduct of business and stipulates
the penalty measures.

Balance of Power for Non-Executive Directors The Board of Directors
consists of 13 members:

-   Directors that are in the management team: 3 persons

-   Directors that are not in the management team: 3 persons

-   Independent Directors: 7 persons

Therefore, the 7 independent Directors which are accounted for 53.85% of
all Directors is more than half of the total Directors of the Board.
Thus, the Stakeholders can be sure to allow these Directors to represent
the Shareholders independently, resulting in check and balance of
management.

The Board of the Company is responsible for performing its duties
according to legality, objective and Company’s regulations including
Shareholders’ resolution with honesty and at the same time upholding
Company’s benefit. The Board of the Company has exact amount of time to
be in office, which is consistent with Company’s regulations which
stated that one-third Committees who have the longest term in position
must accept the resignation in each annual common meeting.

The Board of Directors has considered prescribing definition of
“independent Director” conform to the minimum criteria of independent
Director definition promulgated by the Securities and Exchange
Commission and The Stock Exchange of Thailand. As follow:

1. Holding shares not more than 5% of the whole notable shares of the
Company and its affiliated Company, associated Company of related
Company, which should be inclusive of the shares held by related person:
mate, children under legal age.

2. No participation in management of the Company inclusive of not being
an employee, staff member, advisor who received regular salary or has
control authority of the Company or affiliated Company, associated
Company or being a person probably to cause conflict of interest,
actually no any benefit or interest of the mentioned nature would be
applied for not less than one year.

3. No business relation, no direct or indirect, no direct or indirect
benefit or interest both in finance and management of the Company, its
affiliated Company, associated Company or persons with may cause
conflict of interest to affect independency.

4. Is not the relatives of any management member, major Shareholders of
the Company, its affiliated Company, associated Company or persons who
may cause conflict of interest and not being appointed to be the
representative to take care of major Shareholders or Directors’
beneficiary.

Position Combination or Separation The Chairman may not be positioned as
the Managing Directors. Moreover, the structure of the Board of
Directors of the Company consists of 7 independent Directors which are
more than half of all the Board. Therefore, Stakeholders can be certain
that the Directors can independently perform duty on behalf of
Shareholders. This permit the check and balance of management.

The Chairman takes the lead in defining Company policy under the
strategies jointly considered and established by the Board and the
management and ensures that Board meetings are successfully conducted.
During each meeting all Directors are urged to actively participate as
well as raising essential questions. Directors also occasionally meet to
advice and support the management through the president. At the same
time, the Board is to stay away from routine tasks or business
activities under the responsibility of the management. Only the
president or the acting president can each be authorized by the Board to
do so, and to commit the Company through his or her signature.
Presidential authority and power are therefore efficiently channeled
through the management. Therefore, the authority of the Board and that
of the management are clearly defined and segregated.

Remuneration for the Directors and the manager The policy on
remuneration for the Directors has been prescribed clearly and
transparently with the remuneration at the same level as industry-wide
standard, and it is sufficient to take care and keep qualified Directors
as needed. The meeting of the Shareholders has received approval
already, and the Directors that have been assigned as audit Committees
and the recruitment and remuneration Committee shall be given additional
remuneration according to the increased volume of work.

Remuneration for the manager shall comply with the principle and policy
that the Board of Directors agreed and determined, which relates to the
operation of the Company and results of the management of each person.
The Committee shall consider the remuneration and present the
appropriate amounts to the Board of Directors to be presented to the
annual Shareholders’ meeting and considered for final approval.

The recruitment and remuneration Committee will evaluate the result from
performance of the Managing Directors to be used as the information in
determining the remuneration of the Managing Directors, according to the
defined criteria. The result of which will be presented by the
recruitment and remuneration Committee to the Board of Directors for
their consideration and approval.

The Company has paid total remuneration to the Directors and the manager
in 2006 amounting to 26.69 million baht for cash remuneration amounting
to THB 20.67 million and for non- cash remuneration to 6.02 million baht
with the details in 9.3 Remuneration for executive.

Board of Directors’ Meeting The Board of Directors has set in advance
and held special meeting as necessary, by clear advance meeting date and
has set regular follow-up on operation period. The Board of Directors
and the Managing Directors jointly considered the meeting calendar, by
considering important case. The each Director is permitted to present
the issues in the meeting as needed. The secretary will prepare
invitation letter along with meeting schedule and details prior to the
actual meeting at least 7 days to allow time for the Board of Directors
to study the information prior to the meeting.

In each meeting, the Chairman of the Board of Directors has allocated
adequate time and record the written minutes of the meetings that were
filed and certified by the Board of Directors for the Board of Directors
and involved parties to audit.

In 2006, the Board of Directors held a total of 5 meetings, the Audit
Committee held a total of 5 meetings and the Remuneration Sub-Committees
held a total of 1 meeting.

[TABLE]

Committees The Board of Directors has appointed a Committee and
Committees to help supervise the business of the Company as follows:

1. The Audit Committee

2. The Recruitment and Remuneration Committee

By each Committee, it consists of non-management Directors and
independent Directors more than half of the members that enable them to
work independently. The Committees for each working case will have a
list of name together with their scope of duty as shown in 9.1 the
subheading of management structure.

Controlling System and Internal Audit

1. Control and internal audit system, the Company sees the importance of
internal control at the management and the operation level, so it has
clearly prescribed duties and powers on the operation of the operators
and the management, specifically in writing. There is a control on the
use of the assets of the Company to the highest benefit, and there is
the separation of duty between the operators, the controllers and
evaluation, for suitable check and balance among each other. Moreover,
there is internal control on the financial system and the Company has
prepared the financial report system for submission to the responsible
management line of duty.

  The Company has an internal audit unit responsible to reassure that
  the main practices and essential financial activities of the Company
  are in line with the guideline and are operated with effectiveness. It
  includes audit on legal compliance and compliance control as well as
  the independent internal audit unit who is capable of performing the
  check and balance with complete freedom. Therefore, the Board of
  Directors has designated that the internal audit unit to report the
  results of the audit directly to the audit Committee, and is also
  evaluated by the audit Committee.

2. Risk Management, the risks are regularly evaluated against business
risk on the internal and external factors. The working Committees
consist of management and high level executives in the line of work
associated with each risk involved. The supervisor in each work unit
related directly to the this aspect and internal control unit will work
towards analyzing the cause of risk factors and determine relevant
measures to manage the risk, and also keep track on the operation of
risk management plan and report the result back to audit Committees to
present the finding to the Board of Directors.

  The Board of Directors put forth the important of internal control
  system and risk management to build confident and trust that the risk
  is at the acceptable level and allocation and usage of resource can be
  correctly utilized and maximized, resulting better reliable financial
  information.

Directors’ Reporting The Board of Directors is responsible for the
financial statements of the Company and financial information appearing
in the annual report. The financial statements are prepared according to
generally accepted accounting principles in Thailand, using the
accounting policy that is suitable as practice regularly and with
careful discretion together with the best projections in the
preparations, including disclosure of the important data adequately in
the added notice section supplementing the financial statements.

The Board has provided and maintained all necessary requirement of the
internal audit with effectiveness, so as to ascertain with rationality
that the accounting records are correct, complete and sufficient to
maintain the assets and to learn of any weakness so that any significant
irregularity can be prevented.

The Board of Directors of SE-EDUCATION Public Co., Ltd has appointed the
audit Committees consisting of non-management Directors to supervise the
quality of the financial report and internal control, as well as the
opinions of the audit Committee regarding this issue. Comments
concerning this matter appear in the report of the audit Committee,
already shown in the annual report.

The Board of Directors considers overall internal control of
SE-EDUCATION Public Co., Ltd. to be satisfactory, and is trustworthy for
the reliability of the financial statement of SE-EDUCATION Public Co.,
Ltd. as at 31 December 2006.

Relations with Investors The Board of Directors is aware that data
concerning the Company’s finance and non-finance aspects have affected
the investor’s decision-making process and vested interests. It,
therefore, ensured that the management has implemented matters
concerning disclosure of data were complete, accurate, reliable,
consistent, and timely, to which the management has always given
priority to and upheld all along.

The Board of Directors has set up a business unit for investor relation
to support the direct communication with investors, institution,
Shareholders, analysts, and related governmental sector. The investors
can directly contact for more information at 02-739-8000, Press 8, or
email us at: ir@se-ed.com and also click on website www.se-ed.com/ir.

In 2006, the Company has presented the result of business operation both
in Company’s monetary information and also non-monetary information for
analysts, investors, through email and telephone that includes a
consistently active participation with the Stock Exchange of Thailand.

9.5 Monitoring the Use of Inside Information The Company has a policy
and measures to ensure management dose not use inside information to
their own advantage, or to trade securities according to article 59,
Stock Exchange Act B.A. 2535, particularly in the month prior to the
public circulation of the Company’s financial statements. If any
executive or employee breaks this rule, they may be penalized by a
warning, salary decrease, work stoppage without salary, or dismissal.

9.6 Personnel Total number of employees on December 31,2006 was 1,823
(770 from the Company’s head office at Nation Tower Building, 1,053 from
the Company’s network of bookshops nationwide). Total employee
remuneration (salary, bonus and provident fund) totals THB 325.80
million. (For 2005, the total number of employees was 1,762 with
expenses totaling THB 292.76 million.)

Personnel Development Policy The Company has a policy to enhance the
potential and efficiency of its staff on a regular basis with a view to
better preparing them of global change in both competitiveness and new
technology. In-house training courses are designed and catered for
different ranks, professional standards, goals and objectives of each
business unit. The Company also provides opportunities for external
training either locally or abroad.

9.7 Corporate Social Responsibility or CSR

The company realizes the important of role for all Thais toward social
responsibility and also for the country at large, in whatever ways
possible. For this reason, the company tries at best to play some role
in every aspect of social responsibility.

Dated back to the early day of the company, the picture in this regards
will be much clearer because the company are formed ten electrical
engineering graduates from Chulalongkorn University, who used to be
active in varsity activities during their academic years at the club of
faculty of engineering, Chulalongkorn University. They realized that
Thailand still lacked the development of technical and academic material
and the company was then established on October 10, 1974. Their social
responsibility ideology has the objective of company establishment as
“to do business in knowledge dissemination, with a view to developing
the fullest potential of Thai people in areas essential to the national
development.” And the name that emphasizes the objective is “SE–ED”,
which is derived from the words Science, Engineering and Education. The
overall intention is to make Thais par excellence

Therefore, it may be said that this is the company that take the
country’s problem as the company’s mission statement and the business
has been operated on this ideology from day one, and also continue to do
so for 32 years even now, through organization culture transfer and
growth direction of the company.

The overall company business is aimed at the growth in relation to the
founding objective, even if the productions may be books and magazines
which is deemed to be beneficial but still lack in the market, helping
other publishers distribute so that the books have a chance to be
viewed, survived the market, and publishers are stronger, and make it
possible for them to produce more quality books. For the bookstore
business, it allows community to have opportunity to view books, make
the books more available, organize the year–round youth activity, found
and operate ‘Plearn Pattana’ school to set example of new model school
for developing children for the country’s future.

Therefore, for the staffs at SE–ED, CSR is not just an added activity as
do any other organizations,but it is actually the company’s mission and
is regarded to play a significant role in the company advancement in
book business both in overall picture and in terms of actual knowledge
to expand the market base very quickly.

The company is confident that the development of sustainable
organization not only involves the return on investment and suitable
growth for shareholders, but the company needs to develop itself to be a
good role model by performing a good work that benefit the society at
large and is widely accepted. The staffs are happy to work. The company
should support and save the environment while business still operates
the business. The company, therefore, operates in connection to the
sustainable business development and social and environment.

The company engages in varieties of activity for social, community, and
diverse environmental setting in addition to the normal activities which
can be cited by the following examples:

Education and Youth Development and General Public Project : The Company
aims at business development that is in line with National Education Act
with respect to the social participation in education management and
supports the life–long learning, whereby the company dedicates to
produce beneficial education media for Thais, whether it is a book,
magazine, or varieties of related activity such as:

-   Youth Camp Project: (SE–ED Kiddy Camp): The Company takes on the
    youth camp called “SE–ED Kiddy Camp” in the four consecutive years
    for the last 4 years, which is held during the school holiday. It is
    an academic camp putting the emphasis on learning process for
    science, in combination with extra recreation, creative, and ethic
    activities, such as Dinosaur venturing the earth camp, aeronautic
    science camp, power of nature camp, youth business venture camp,
    etc. In 2006, the company held 14 camps for the total of 704 people.

-   Youth Learning Center Project (SE–ED Learning Center): The project
    is design by aiming at making Thai children smarter, by being
    excelled in the fields that are important to the country’s
    development through learning process associated with brain
    development potential – Brain Based Learning. It inspires learners
    to learn more by using free time during the holiday weekend, such
    curriculums as Young engineer course, Thinking development course,
    Math eureka course, Robot invention, Detecting Rover course which is
    learned from electronic kits which can detect object in front and
    avoid the object automatically. This also includes SE–ED English
    camp for those who learn English through multiple intelligence
    methods.

-   Academic training Project : The Company organizes training courses
    in engineering, computer for the general audiences. In 2006, the
    company trained the total of 23 courses.

-   Plearn Pattana School : The Company jointly in vested in Plearn
    Pattana School with the percentage of 48.82%. The school uses Thai
    curriculum from kindergartens to Matayom 6 (High school) which aims
    at creating a model school for young Thais to have sufficient
    capability to become the potential citizens in the future.

-   Books for the students Project : This is the book donation project
    which donated the carefully selected books to the school library
    which lack the learning resources. In 2006, the company has donated
    books to the school around the country of up to 160 schools, valued
    7 million baht. The company jointly donated books and educational
    equipments through schools in the project one Ampur one dream school
    initiated by Education Ministry which supports education for school
    that is considered dream school to be used of model school for the
    whole country.

-   Library construction for school : The Company jointly donated
    shelves, educational tools, and books to help construct the school
    library in many areas in Bangkok and other provinces, such as the
    library of Wat Patumwanaram, the library of Suksa Songkor Sakol
    Nakorn, the library of Omkoi Vidayakom, the library of ban nong
    sadao school, etc.

-   UpDATE Magazine Project : the company publishes monthly magazine
    called UpDATE magazine since 1978 to introduce interesting knowledge
    in science and technology for youth and general audiences without
    expecting profit and the company has received the award ‘Academic
    magazine for youth’ for many consecutive year.

Social, Community, Family Institution Development Project : The Company
emphasizes on being part of the society and the important of family
which is the root of community and society. The Company is highly
committed to create and play a major part in social development in a
sustainable fashion.

-   Webboard for Parents and Youth at www.se–ed.com Project :This web
    board has its objective in being the center of idea in child
    development. It also a place where the exchange of ideas, and
    sharing of love and concern and experiences take place. It is the
    place where people can find consultation about their kids psychology
    which includes the way to child’s education.

-   White School Project : The company sees the important of child
    protection from books or media which is either produced by the
    company or resell in our retail stores. These types of product will
    be dealt through careful censorship and selection of products to
    permit white media for kids and youth. This will ensure that parents
    can bring in children to visit, or make a purchase of products from
    our stores, children will be protected from all obscene media or
    media that is dangerous for kid and youth.

-   Stop the Pirated Products Project : The Company publishes books and
    magazines while stressing the important of intellectual property
    rights. Therefore, the company has the policy of not, in any event,
    producing, selling, or supporting products that are in violation of
    copyright law. This effort also includes the support of making
    people understood of how all copyright infringement practices are
    illegal and what laws are related to such practices, and how it can
    be corrected.

-   Blood Donation Project : The Company supports the campaign seeking
    blood to help patient in need by actively involved in organizaing
    staff participation in blood donation

Nature Preservation and Environmental Protection : The Company support
nature preservation and environmental protection as follows:

-   The Energy Conservation Project: The Company initiated the electric
    power conservation by installing string as an on–off switch for
    lighting in all working areas of the building for staffs to turn the
    light on and off more conveniently at the area where it is needed, a
    kind of reminder for everyone about the energy conversation. The
    project has been launched since year 2001.

-   Paper Use Reduction Project : The Company supports the practice of
    document or business information management in term of electronic
    media to reduce the use of paper and result in convenient search of
    information, starting from information system development and
    overall work process in the organization to reduce the work
    procedures and paper usage reduction. In bigger picture, the Company
    can reduce the use of paper no less than 1,000 reams per month. On
    top of that, the company finds the use of plastic envelopes or
    covers in reusing undamaged envelopes as a document cover delivered
    back and forth among work units within the firm.

Human resources development : The Company support human resources
development for staffs who possess good quality, valuable for social and
country development, by emphasizing on staff who work with joy, by
creating good work environment, taking care of staffs with fairness by
being fair and appropriate in terms of compensation and welfare.

-   Education and Training Development Project : The Company supports
    the staff development to be valuable to the social and environment
    by aiming at staffs who are knowledgeable, competent, and moral to
    build a business that is fair and sustainable in the future, and
    also pave way for future competition which not only develop
    knowledge for business but also organizes the staffs for Dhamma and
    meditation course in the mind development project at “Satian Dhamma
    Sathan” in an annual basis. The Dhamma teaching activity is also
    occasionally included in the program.

Meditation through Music Project : The Company support the staff to work
with concentration by play classical tunes from Mozart that is specially
selected during work hours to increase work effectiveness. It also help
relieve the stress during the work.