2.  Nature of Business

2.1 Company Background SE–EDUCATION Public Company Limited (SE–ED) was
established on October 10, 1974 with a registered capital of THB 99,000.
Their objective was to do business in knowledge dissemination, with a
view to developing the fullest potential of Thai people in areas
essential to the national development. The company founders were ten
electrical engineering graduates from Chulalongkorn University, who used
to be active in varsity activities during their academic years at the
club of faculty of engineering, Chulalongkorn University. They
thoroughly realized that Thailand still lacked the development of
technical and academic material.

Change of Major Shareholders (Information as of Closing Date)

  --------------------------- ------------ ------- ------------ ------- ------------ ------
  Shareholders                November 27,         November 29,         November 26, 
                              2006                 2005                 2004         

                              Number of    %       Number of    %       Number of    %
                              Shares               Shares               Shares       

  GMM Grammy Public Company   42,422,200   12.79   42,422,200   13.20   -            -
  Limited                                                                            

  HSBC (SINGAPORE) NOMINEES   36,000,000   10.85   32,600,000   10.14   28,250,000   8.99
  PTE LTD.                                                                           

  Mr. Rit Thirakomen          21,289,890   6.42    22,851,790   7.11    22,851,790   7.27

  SE-EDUCATION Public Company 19,783,600   5.97    19,783,600   6.16    19,783,600   6.30
  Limited                                                                            

  Thai NVDR Company Limited   13,238,650   3.99    8,322,150    2.59    13,166,550   4.19
  --------------------------- ------------ ------- ------------ ------- ------------ ------

Investors can view the current Shareholder’s information from the
Company’s website before the date of the annual Shareholder’s meeting.

The company has been approved as a listed company by the Stock Exchange
of Thailand (SET) in the category of media and publishing under of the
service industry sector, since 1991. The company has transformed itself
to become a public company on April 29, 1993. Today the company is
popularly known, in short, by the name of “SE–ED”, which is derived from
the words Science, Engineering and Education.

At the beginning, the company published the monthly magazine
“Semiconductor Electronics” and was the distributor of electronic
devices from abroad.

In 1978, the company published the monthly magazine “Taksa, Science and
Technology Edition” for the general and young readers whose interests
are in the areas of science and technology.

In 1979, the company launched the monthly magazine “Miti Tee See” that
aimed at the creativity and imagination and, particularly, for those who
don’t like the heavy science, hoping to gain readers attention in
science.

In 1980, the company started to publish the engineering and scientific
textbooks which were later became the textbook and academic books
division.

In 1983, published the monthly magazine “Microcomputer” and began to
publish the books about microcomputer. At the same time, the company set
up the management books division for the purpose of publishing the books
that can help people work more efficiently rather than publishing books
that can only be sold in a short moment.

In 1985, the company adapted and introduced the Standing Order
Distribution System and merged the magazine “Taksa, Science and
Technology Edition” with “Miti Tee See” which resulted in the new
magazine called “Rou –Rorb –Tua” magazine which was later transformed
and changed its name into what is today called “Update” magazine. In the
meantime, the company’s Children Book division was born in 1986 and
“Wittayasat Arn Sanook” – the first finest set of cartoon books aiming
at teaching young learners – was published and warmly welcomed by
general public.

The company continues to take its lead in publication of magazines and
educational books, becoming the forefront in knowledge publishing firm
in the country with the best distribution system in the book business.
The company also became the book distributor for other publishers
producing books in the same fields.

Although, compared to the average publishing industry, SE–ED had
satisfied the expectation of both sales volume and sales growth, as the
publishing firm with highest sales volume through bookstores channels
and the largest books distributor at that time, the company found that
there were still limitations due to that fact there were a few good
quality bookstores existed in the market. Consequently, the company’s
books could not be effectively circulated. This resulted in the
inability to increase sales volume of each book sold at the desirable
level.

Following an extensive research into the retail industry, the company
realized that the pre –existing bookstores could not be expanded or
improved much further. At that time, many new shopping centers had been
opened, and the company believed that they would be good venues for the
bookshop business. As the company had confident in those malls that they
are attractive and able to bring in large communities and would likely
change the buying behavior of Thais. Therefore, the strategy of
providing more convenient purchasing channel for Thais which was to
allow access to reading materials was to set up well –thought –out
bookstores in those malls. But as the investment cost was high and no
one has seriously venture in this area of business before, the company
decided to start the bookstore business in leading shopping centers to
avoid affecting the previously existing bookstores which were mostly
located in commercial buildings.

In the third quarter of 1990 the company was permitted to be listed on
the Stock Exchange of Thailand and started the SE–ED Book Center project
that allows Thai people to get access to book and to support the future
growth of overall book market by focusing on opening branches in various
leading shopping centers. SE–ED Book Centers will sell both books from
its publications and also from the others. The first branch of book
centers for family and working people opened in late 1991 at Fortune
Town Shopping Center.

In the third quarter of 1996, SE–ED opened SE–ED Book Center in super
centers. The first branch was at Lotus Super Center, Pattaya with strong
belief that super centers would be the new trend going forward and also
suitable locations for long –term business. The company further improved
its image to be more modern, by using bright and vivid colors. Newly
designed bookshelves were installed so that it could be manufactured
more easily and more cost –effective. Consequently, SE–ED could put new
bookstore branches in operation faster and more convenient. It also
focused on developing the distribution centers to accommodate more books
for more than 600 branches. In 2006, the company expanded distribution
center area from 7,400 sq.m. up to 10,000 sq.m., or 35% increase. SE–ED
also developed and tested business model that is suitable for the
company’s competitiveness and business sustainability. All these
developments have enabled SE–ED to be ready for future growth and to
expand with confident. As it expanded, SE–ED was able to operate the new
branches more conveniently with less capital and at reduced costs and,
for this reason, made it possible for bookstore to be successful in the
business.

Furthermore, SE–ED Book Center has developed the relationships with
several shopping centers and super centers, being recognized as an
important business alliance. This has enabled SE–ED to develop its
business format continuously. Nowadays SE–ED Book Center is a chain of
book center evolving and expanding very fast, resulting in the highest
selling bookstore in Thailand and also serving as the very heart of
company’s business growth since 1997.

SE–ED’s business performance continued to be at the satisfactory level.
In 1997, when Thailand encountered serious economic crisis leading to
business collapse and widespread unemployment as the result of lower
purchasing power, the publishing business was affected in many ways.
Several of SE–ED’s major book suppliers encountered the severe loss and
liquidity problems, to the point that SE–ED had to allocate asset as bad
debt account, largely due to the lower purchasing power and decreasing
of sales orders from bookstores. SE–ED was seriously aware of granting
credit to customers to keep control of the possible bad debt. The
competition also became tougher than before. As a result, the sales
figure that came from both SE–ED own published book and other non –SE–ED
published books was not as it is hoped to be. It was considered the
first time that SE–ED faced accounting loss in 1998, since listed in the
Stock Exchange of Thailand.

However, after the economic meltdown, the company began to revive its
business structure for the long –term strength. The company started to
diversify risk at the suitable level and, at the same time, tried to
improve financial structure, increased more capital for unforeseeable
economic problem in 1998 and set the reliable financial standard for
paying up the long –term loan from financial institutes and for incoming
expansion. Finally, SE–ED can recoup from the almost fatal slump and
came back to profitability with adequate liquidity and continuous
expansion in 1999.

All company’s offices were then completely relocated from Soi Trakunsuk,
Asoke –Din Daeng Road – the place where SE–ED offices have been located
since 1983 – to the new location situated at the Nation Tower building
in 2001, whereby SE–ED Book Center department was first to move since
the middle of 1998. With this relocation effort, the company could have
bigger working space, enabling more convenient coordination and
management for future business expansion.

In 2003, the distribution center has been moved to 99 Moo 1 King Kaeo
Road, Ratchathewa, Bang Phli, Samut Prakan for larger area, enough to
support the company’s long term growth.

2.  Nature of Business The company has three major business areas, which
    can be described as follows:

1. Bookstores Business : SE–ED has operated SE–ED Book Center, Book
Variety, and many university book centers in Bangkok and provinces as
well as the network and sales area in various forms (representing 84.54%
of 2006 revenue).

2. Distribution Business : SE–ED distributed both the books published by
SE–ED and other publishers to bookstores all over the country.

3. Publishing Business : SE–ED publishes its own books and magazines,
sells advertising space, provides the printing service for other
parties, organizes yearly exhibition “Thailand Electronics & Industrial
Technology Exhibition” and many specialized technology exhibition, and
organizes the SE–ED Kiddy Camp for children, as well as arranges several
academic training and seminar courses.

In all three major businesses, SE–ED continues to engage as a leader in
supporting and encouraging all aspects of the businesses, which has
resulted in the achievement of a competitive advantage, as well as
increasing the company’s overall revenue.

In addition, the Company also invested 25% shares in M & E Co., Ltd.
since 1984 with a paid–up share capital of THB 400,000. The M & E Co.,
Ltd. prints and publishes technical magazines and engineering manuals,
distributed by SE–ED.

The Company has also held 99.93% shares in SE–ED Book Center Co., Ltd.
(founded on May 11, 2001), with a paid–up share capital of THB 100,000.
The SE–ED Book Center Co., Ltd. does not operate any other business. The
purpose of registering the name of “SE–ED Book Center Co., Ltd.” is to
prevent the use of “SE–ED Book Center” from others who might seek to
register it as a new Company.

In 2003, the Company held 28.75 % shares in PLEARN PATT Co.,Ltd.
(founded on September 25, 2002) with a registered paid–up share of THB
80 million. In December 31, 2005, the Company increased percentage of
share holdings to 48.82% of registered share capital with the amount of
THB 170 million and the paid–up share capital was THB 169.35 million.
The registering name of PLEARN PATT Co., Ltd. is the name of the school
called “PLEARN PATTANA SCHOOL”, located at Bhuddhamonthon 2 Road,
enrolling students from pre–kindergarten year up to twelfth grade. The
first academic year started in 2004. This was the important gathering of
more than 70 education–loving alliances from several groups of people
such as parents, teachers, academics, school executives, in
collaboration with private organization who played a significant role
towards family institutions and education to create new concept school,
based on various learning processes by offering guidance for school
management, curriculum design, and learning methodology that rendered
happy children with knowledgeable, efficient and necessary skills for
them to grow up as valuable citizens at the level that allow them to
lead and be responsible for Thai society to create sustainable and
progressive development and connect with others globally.

As of December 31, 2006, the major Shareholders were :

  ------------------------------------ ---------------------- ------------
  Major Shareholders                   Percentage of share    
                                       holding                

                                       Amount Paid–up share   capital (%)
                                       (%)                    

  1. SE-EDUCATION Public Company       48.82                  48.82
  Limited.                                                    

  2. Mr. Rit Theerakomen               11.76                  11.76

  3. RAK LUKE FAMILY GROUP Co., Ltd    4.12                   4.12

  4. Mrs. Thida Phitaksinsuk           2.74                   2.35

  5. Ms. Krongtong Bunprakong          2.35                   2.35
  ------------------------------------ ---------------------- ------------

3.  Total revenue from sales categorized by products

+---------------+---------+-------+--------+-------+---------+-------+
| Revenue from  | 2006    |       | 2005   |       | 2004    |       |
|               |         |       |        |       |         |       |
| Sales &       |         |       |        |       |         |       |
| Service       |         |       |        |       |         |       |
+---------------+---------+-------+--------+-------+---------+-------+
|               | T       | %     | Th     | %     | T       | %     |
|               | housand |       | ousand |       | housand |       |
|               | Baht    |       | Baht   |       | Baht    |       |
+---------------+---------+-------+--------+-------+---------+-------+
| Books         |         |       |        |       |         |       |
+---------------+---------+-------+--------+-------+---------+-------+
| - Retail ¹    | 3,      | 84.54 | 2,8    | 84.12 | 2,      | 83.43 |
|               | 149,777 |       | 52,573 |       | 383,122 |       |
+---------------+---------+-------+--------+-------+---------+-------+
| - Wholesale ² | 430,037 | 11.54 | 4      | 11.97 | 340,172 | 11.91 |
|               |         |       | 06,107 |       |         |       |
+---------------+---------+-------+--------+-------+---------+-------+
| - Publishing  | 6,747   | 0.18  | 11,705 | 0.34  | 15,566  | 0.55  |
| service       |         |       |        |       |         |       |
+---------------+---------+-------+--------+-------+---------+-------+
| Total         | 3,      | 96.26 | 3,2    | 96.43 | 2,      | 95.89 |
|               | 586,561 |       | 70,385 |       | 738,860 |       |
+---------------+---------+-------+--------+-------+---------+-------+
| Magazines ³   | 94,142  | 2.53  | 94,616 | 2.79  | 94,788  | 3.32  |
+---------------+---------+-------+--------+-------+---------+-------+
| Others        | 43,560  | 1.21  | 26,129 | 0.78  | 22,692  | 0.79  |
+---------------+---------+-------+--------+-------+---------+-------+
| Total revenue | 3,      | 1     | 3,3    | 1     | 2,      | 1     |
|               | 724,263 | 00.00 | 91,130 | 00.00 | 856,340 | 00.00 |
+---------------+---------+-------+--------+-------+---------+-------+

  Remark ¹ Retail - revenue from SE–ED Book Center and Book Variety
  bookstores, the Company’s bookstores

  and other retail outlets managed by SE–ED Book Center.

  ² Wholesale - revenue from books published sales volume of magazines
  and distributed to bookstores and

  other retail outlets.

  1 and 2 - total sales of Company own publications in 2006, 2005 and
  2004 represents 7.81%, 8.03%

  and 8.58% of sales revenue respectively

  ³ Magazines - total revenue from, advertising publishing and revenue
  from “Thailand Electronics &

  Industrial Technology Exhibition” and “SE– ED Kiddy Camp”.