5. Assets Utilization in the Course of Business

Book value of Property, Plant and Equipment and Leasehold of the Company
and its subsidiary as follow :

(Unit : Million Baht)

  ------------------ --------- ---------- ---------- ---------- ------------ ---------- ----------
  Assets             Type      Book Value                       Collateral              
                                                                against bank            
                                                                overdrafts              
                                                                and                     
                                                                long-term               
                                                                loans                   

                               31/12/12   31/12/11   31/12/10   31/12/12     31/12/11   31/12/10

  Land               Owner     498.19     353.52     53.04      -            -          -

  Building           Owner     202.91     133.64     138.53     -            -          -

  Building           Owner     140.17     111.70     100.57     -            -          -
  Decoration                                                                            

  Office Equipment   Owner     251.91     207.30     193.37     -            -          -

  Vehicles           Owner     12.19      9.75       7.18       -            -          -

  Work-in-Progress   Owner     146.32     28.60      4.51       -            -          -

  Leasehold right on Area      7.04       7.37       7.71                               
  land               rights                                                             
                     holder                                                             

  Leasehold right on Area      98.84      110.29     123.39     -            -          -
  buildings          rights                                                             
                     holder                                                             

  Total                        1,357.57   962.17     628.30                  -          -
  ------------------ --------- ---------- ---------- ---------- ------------ ---------- ----------

5.1 Major characteristics of the fixed assets of the Company and its
subsidiary consisting of land, buildings, equipment and leasehold
summarized as follows :

1.  The Company has 2 lease contracts for office space, stock space and
    services. The contracts’ term is 3 years. One contract has the
    remaining term of 2 months and 1 year and 11 months for the other.
    The Company has the right to renew the contracts for 3 more years.

2.  The Company’s lease contracts for the warehouse building (on
    Kingkeaw Road) which is used as the Company’s warehouse and
    distribution center is dated December 1, 2008 and will expire on
    August 31, 2021. The remaining terms for all 3 contracts range from
    2 years to 8 years and 8 months.

    -   The first contract’s term is 2 years

    -   The second contract’s term is 12 years and 9 months.

    -   The third contract’s term is 10 years 8 months.

3.  The Company obtains the leasehold of space usage for 417 SBC
    branches limiting 1 year to 12 years, with which the contract has
    the maximum length of contract of 4 years 8 months left. In general,
    the Company has made two types of space renting contracts that are
    the renting fees from the value of each branch sales, in which case
    the percentage rate depends upon the contract agreed between the two
    parties concerned and the rental rate is constant.

4.  Currently the Company is the holder of 12 leaseholds for the space
    usage of operating bookstores in leading shopping centers, with the
    average lease duration from 11 years to 6 months to 30 years. The
    remaining lease term is now 2 years and 3 months to 14 years whereas
    the net book value amount as of December 31, 2012 is THB 98.84
    Million.

5.  The leasehold of the whole property is the benefits from the use of
    the property surface according to the lease contract of the
    subsidiary company. The property is leased from the shareholder of
    the subsidiary. There are two leaseholds worth 10 Million Baht. The
    term is 30 years. The area is approximately 32,000 square meters (20
    Rai). The purpose is to operate an education business. The remaining
    term is 20 years. The total leasehold value as of December 31, 2012
    is THB 7.04 Million.

5.2 Intangible Assets The main feature of the Intangible Assets is the
copyrights for publishing in which the Company does direct contracts
with copyright holders. These contracts are with the average duration of
3 years, which are renewed for 3 years automatically after the expiry
date, or until the printout. Currently, the Company holds internal and
foreign copyright contracts summarized as follows :

  December 31, 2012

  -------------------------------------------------- --------------------
  Copyright Contracts                                Copies

  Internal Copyright Contracts                       1,789

  Foreign Copyright Contracts                        1,501
  -------------------------------------------------- --------------------

5.3 Trademark and Service Marks The Company registered a trademark and
service marks with the Department of Intellectual Property, Ministry of
Commerce so that they Company can be protected by the Bill of Trademark
B.E. 2534. Up to the present the Company had registered the following
trademark and service marks :

+----------+----------------------+-----------+-----------+------------+
| Mark’s   | Sample               | Number of | Purpose   | Expiration |
| Name     |                      | Marks     |           | Date*      |
|          |                      | R         |           |            |
|          |                      | egistered |           |            |
+==========+======================+===========+===========+============+
| T        | []                   | 1         | CD’s      | 25 March   |
| rademark |                      |           |           | 2021       |
+----------+----------------------+-----------+-----------+------------+
| T        | []                   | 1         | Books and | 25 March   |
| rademark |                      |           | Magazines | 2021       |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Bo        | 8 April    |
| Booknet  |                      |           | okselling | 2021       |
|          |                      |           | Service   |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Bo        | 8 April    |
| Book     |                      |           | okselling | 2021       |
| Center   |                      |           | Service   |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Book      | 4 May 2022 |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Short     | 19 April   |
|          |                      |           | sleeves   | 2022       |
|          |                      |           | shirt     |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Bo        | 30 April   |
| BOOK     |                      |           | okselling | 2022       |
| CENTER   |                      |           |           |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Bo        | 30 April   |
| BOOK     |                      |           | okselling | 2022       |
| CENTER   |                      |           |           |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Leather   | 19 April   |
| BOOK     |                      |           | and       | 2022       |
| CENTER   |                      |           | Fabric    |            |
|          |                      |           | Utility   |            |
|          |                      |           | Bags      |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Short     | 19 April   |
| BOOK     |                      |           | sleeve    | 2022       |
| CENTER   |                      |           | shirts    |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Bo        | 30 April   |
| BOOK     |                      |           | okselling | 2022       |
| CENTER   |                      |           |           |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Bo        | 30 April   |
| BOOK     |                      |           | okselling | 2022       |
| CENTER   |                      |           |           |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Short     | 19 April   |
| BOOK     |                      |           | sleeve    | 2022       |
| CENTER   |                      |           | shirts    |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Leather   | 19 April   |
| BOOK     |                      |           | and       | 2022       |
| CENTER   |                      |           | Fabric    |            |
|          |                      |           | Utility   |            |
|          |                      |           | Bags      |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Short     | 19 April   |
| BOOK     |                      |           | sleeve    | 2022       |
| CENTER   |                      |           | shirts    |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Leather   | 19 April   |
| BOOK     |                      |           | and       | 2022       |
| CENTER   |                      |           | Fabric    |            |
|          |                      |           | Utility   |            |
|          |                      |           | Bags      |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Bo        | 30 April   |
| BOOK     |                      |           | okselling | 2022       |
| CENTER   |                      |           |           |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Books     | 4 April    |
|          |                      |           |           | 2022       |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Short     | 19 April   |
|          |                      |           | sleeve    | 2022       |
|          |                      |           | shirts    |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Short     | 19 April   |
| KIDDY    |                      |           | sleeve    | 2022       |
| CAMP     |                      |           | shirts    |            |
|          |                      |           | and Cap   |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Utility   | 30 April   |
|          |                      |           | Bags      | 2022       |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Books and | 4 May 2022 |
| ENJOY    |                      |           | Magazines |            |
| READING  |                      |           |           |            |
+----------+----------------------+-----------+-----------+------------+
| SE-ED    | []                   | 1         | Books and | 4 May 2022 |
| ENJOY    |                      |           | Magazines |            |
| READING  |                      |           |           |            |
+----------+----------------------+-----------+-----------+------------+
| ADD FREE | []                   | 1         | Magazines | 30 April   |
|          |                      |           |           | 2022       |
| MAGAZINE |                      |           |           |            |
+----------+----------------------+-----------+-----------+------------+
| ET       | []                   | 1         | Magazines | 30 April   |
| EXTREME  |                      |           |           | 2022       |
|          |                      |           |           |            |
| TE       |                      |           |           |            |
| CHNOLOGY |                      |           |           |            |
|          |                      |           |           |            |
| MAGAZINE |                      |           |           |            |
+----------+----------------------+-----------+-----------+------------+

  Remark * The registration term of the trademark and service mark is 10
  years from the date of registration and may be renewed for every 10
  years.

เครื่องหมายการค้าและเครื่องหมายบริการ ที่อยู่ระหว่างการพิจารณาขอจดทะเบียน

  ----------------------------------------------------------------------------
  Mark’s Name   Sample                 Number of    Purpose     Remarks
                                       Marks                    
                                       Registered               
  ------------- ---------------------- ------------ ----------- --------------
  FAN MATH BY   []                     1            Teaching    Submit
  SE-ED                                             Service     registration
                                                                request on
                                                                March 23, 2012

  FAN MATH BY   []                     1            Books,      Submit
  SE-ED                                             Textbooks   registration
                                                                request on
                                                                March 23, 2012

  FAN MATH BY   []                     1            CD, DVD     Submit
  SE-ED                                                         registration
                                                                request on
                                                                March 23, 2012

  ACTIVE        []                     1            Teaching    Submit
  ENGLISH BY                                        Service     registration
  SE-ED                                                         request on
                                                                March 23, 2012

  ACTIVE        []                     1            Books,      Submit
  ENGLISH BY                                        Textbooks   registration
  SE-ED                                                         request on
                                                                March 23, 2012

  ACTIVE        []                     1            CD, DVD     Submit
  ENGLISH BY                                                    registration
  SE-ED                                                         request on
                                                                March 23, 2012

  SE-ED,IKiDS   []                     1            Teaching    Submit
                                                    Service     registration
                                                                request on
                                                                March 23, 2012

  SE-ED,IKiDS   []                     1            Books,      Submit
                                                    Textbooks   registration
                                                                request on
                                                                March 23, 2012

  SE-ED,IKiDS   []                     1            CD, DVD     Submit
                                                                registration
                                                                request on
                                                                March 23, 2012
  ----------------------------------------------------------------------------

5.4 Investment Policy of the Company and its Subsidiary The Company has
a policy to invest in its subsidiary and associate companies that
operate a business relevant to the Company’s business so that the
investment will support the Company’s operation. The operation of the
subsidiary and associate companies is assigned to the executives or the
Company’s directors with particular expertise who will act as the
representatives of the Company. As of December 31, 2012 the Company’s
investment on the subsidiary and associate companies can be summarized
as follows :

+-----------------+-------+---------------------+---------+----------+
| Company         | Rel   | Type of Business    | Paid    | Share    |
|                 | ation |                     | Capital | Pe       |
|                 |       |                     |         | rcentage |
|                 |       |                     | (       | (%)      |
|                 |       |                     | Million |          |
|                 |       |                     | Baht)   |          |
+-----------------+-------+---------------------+---------+----------+
| SE-ED Book      | Subsi | Business Consulting | 0.10    | 99.93    |
| Center Co.,     | diary | Company             |         |          |
| Ltd.            |       |                     |         |          |
+-----------------+-------+---------------------+---------+----------+
| Plearn Patt     | Subsi | Private School      | 169.48  | 48.97    |
| Co., Ltd.       | diary |                     |         |          |
|                 |       | (Operating          |         |          |
|                 |       | Plearnpattana       |         |          |
|                 |       | School)             |         |          |
+-----------------+-------+---------------------+---------+----------+
| M&E Co., Ltd.   | Asso  | Publisher of        | 0.40    | 25.00    |
|                 | ciate | Engineering Books   |         |          |
|                 |       | and Magazines       |         |          |
+-----------------+-------+---------------------+---------+----------+