6. Future Projects

The Company’s policy is to make knowledge easily available to Thais in
general and conveniently accessible through different learning channels.
Mean while, it also seeks to improve the management effectively that
allows it compete, leading to the better return for shareholders in long
term.

Therefore, not only the revision of operation system, information
system, communication system between branches, distribution center and
headquarters, marketing communication system, personnel development,
performance index development for developing the work capability and
participation, production and distribution that are in market demand
which is appropriate for long term profitability. The Company still has
several valuable projects for future.

-   Continuation of SE–ED book center branch expansion : To meet the
    target customers' demand in various communities that make it
    possible for customers to buy books more conveniently, SE-ED Book
    Center expect to increase 20 more bookstores in 2009 to increase of
    Company’s market coverage, particularly in the strategic areas that
    respond to the demand for reading for Thais that still continues to
    grow. This is in line with the demographic expansion of community.

-   Add products diversity, Re–new the stores, re-decoration, and
    continuous improvement for better service : To re–new the existing
    SE–ED Book Center and network that allow more variety and
    interesting of product, and suitable product mix to serve the more
    customers who may have more needs. The branch renovation activity
    will range from area adjustment and expansion or reduction, or
    relocation, redecoration of storefront in some cases to suit the
    demand of each community and grants the Company still have
    competitive advan toge, and resulting in consistent sales growth of
    sane store sale.

-   Developing distribution system, ordering system, product returning
    system, and adding capability to the distribution center : As these
    systems are the core of book business which is necessary for
    development in the more efficient manner to reduce the opportunity
    cost to sell, damage books, stepping up the effectiveness in
    creating profitability at the branch level, reduce the related
    expenses in long term. Therefore, the Company has the project to
    develop in continuous manner through the use of all available
    database to develop the decision system in each step of the work and
    use the technology to help increase the process speed, with less
    staffs, and reduce errors.

-   English outside reading project : To increase better English reading
    skill for Thai students, the Company jointly works with many world's
    publishing in producing English outside reading which has the
    content and presenting a much readable at faster pace, motivating
    the readers to be more of a self-motivated reader.

-   Development of Training curriculum project and organizing activity :
    The Company has proceeded to open the SE-ED Learning Center or SLC
    for the first time on the space of 600 square meters, located at
    Chamchuri Square – a part of Chulalongkorn University and the center
    has been opened since middle of 2008 in extend the knowledge to
    cooperate with young children, people from variety of professions,
    and general public. The Company, then, initiates development of
    training curriculum project and organizing activities according to
    the needs of each group.

-   Marketing communication system development called SE-ED channel :
    The Company plan to develop marketing communication system at the
    SE-ED Book Center branches and network to promote activities and
    interesting products sold in the stores to the customers through
    visual and audio medium using LCD screen installed at each of the
    store branch. The contents are developed and controlled directly
    from the headquarters. The training and communication between staffs
    at the headquarters and staffs at the stores will help boost the
    knowledge and capacity of each individual employee to have enough
    working skills. In 2008, the Company installed LCD screens at the
    116 bookstore branches, and, in 2009, it is expected to install and
    develop the system at 11 more branches, and will develop the formats
    of presentation to be used as the more effective marketing
    communication tools.

-   Development of purchasing through EDI system : The Company plan to
    develop products purchasing through electronic medium using EDI
    (Electronic Data Interchange) to connect suppliers and bookstores
    together in order to increase the efficiency in terms of operation
    and reduction of unnecessary procedures and respond to the need of
    business partners at the satisfying level. The Company will be the
    core coordinator between publishers, distributors, and bookstores.
    This effort will certainly increase efficiency of book purchasing
    for Thailand book industry in general.