Position: Lead Generation Manager
Category: Marketing
English level: fluent
Years of experience: 2.5

Conversion-aimed A/B test of an Upwork cover letter, conversion rate raised by +17% (from 7% up to 24%) after deployment. Comprehensive research of Upwork's abilities and the dependence of sorting by Best Match. Taking part in bidding automation - the creation of a bid constructor with personalized intros and relevant portfolio examples.
Outbound marketing through Upwork and LinkedIn. Lead scoring/qualification based on ICP. Keeping records and conversion analysis in CRM. Copywriting and A/B testing of Upwork cover letters. Effective communication with a sales team. Onboarding and training of a Lead Generation team.
Ability of growth and expanding/deepening my knowledge in lead leneration, learning new strategies and techniques like Linkedin lead generation, e-mail marketing campaigns, etc. IT outsourse, e-commerce (but not nessesarily).