Position: Директор з маркетингу
Category: Marketing
English level: fluent
Years of experience: 11

* Successful launch of an innovative product and new spirits category creation - tea spirit. Ukraine became the first market in the world where the launch of the Song Cha brand was implemented in a completely new category of “tea alcoholic drinks”. Based on the results of 6 months of work, the brand became recognizable and in demand among the key target audience (thanks to digital projects, MP, influencer marketing), listing in key outlets in all channels - on, off, e-commerce (total 139 outlets), fulfillment of the annual sales plan by 59%.
*Sponsorship at the ATLAS weekend festival (one of the biggest music festivals in Eastern Europe) - integration into the event with the Vino & Vino brand - activations at the festival itself, post PR + sales directly at the event.
*Successful development of the retail chain of Vino&Vino stores – +5 more stores in a year, growth of financial indicators (+63% profit increase) and withdrawal of retail into a separate business structure.
More than 10 years experience in Marketing.  
December 2019 - January 2022 (2 years) – Head of Marketing Department at Sante-Alko. Sante-Alko is one of the leading companies on the Ukrainian alcohol market, whose strategic business directions are distribution spirits of international company Pernod Ricard and private import of premium wines & spirits  .
Key responsibilities:
set up from scratch marketing department
strategies development and their further implementation for 2 main business areas - retail chain of Vino & Vino alcohol boutiques and spirits distribution
development and implementation of a short-term and long-term brand activation plan
participation in the development of a portfolio strategy (where, when, how and with what we enter the Ukrainian market), pricing and trade marketing activations
new product launches: from project initiation to market launch with 360 support
development, adaptation and launch of 360 campaigns, including media, trade activations, sponsorship, digital strategy and training programs
drawing up sales plans in the context of channels and brands and operational planning of product orders together with the commercial team
market analysis (based on Nielsen data) and import databases, processing and analytics of internal reporting and, based on it, presentations and reports preparation for the commercial team and Brand owners
market analytics and search for opportunities for brand’s growth
budgeting A&P & P&L
team management (2 brand managers, 1 brand ambassador and 1 marketing coordinator)