Position: Digital Marketing / CMO
Category: Marketing
English level: fluent
Years of experience: 3


Build funnels, develop communications, optimize conversions, create ad concepts, analyze, scale, and constantly learn new

>> Digital Marketing Skills <<
- market & competitors research
- customer development, audience research
- marketing strategy & media plan
- strategy deployment
- process building
- analytics setting and reports
- reaching KPIs

>> Media Buyer Skills <<
- channels: FB, TikTok, Google Ads, Twitter Ads, Quora Ads, LinkedIn Ads
- communication strategy 
- communication map 
- testing period plan
- budgeting
- launching & optimisation
- scaling
- A/B testing
- ROI optimization

>> Startup Growth Skills <<
- zero/low-cost first users
- customer development
- product hypothesis testing
- Value Proposition Canvas
- hypothesis testing strategy & hands-on deployment
- create traction
- cost optimizations for the unit economy
- product-market fit & go-to-market strategy

EXPERIENCE
Growth Manager 
SPOKK Pet Insurance (Startup, USA) | May 2022 - now
- startup conditions 
- FB Ads, Google Ads, TikTok Ads, Google Analytics, CRO

Achievements:
+ 4x times decreased UAC in a month ($40 to $10)
+ 2x times increased CTR (0,5% to 1,1%)
+ 46 creatives across 3 ad platforms tested
+ 4 landing pages tested


Growth Manager
Human Cosmos App (Startup, USA) | Aug 2021 - Feb 2022 (7 months) 
- startup conditions 
- FB Ads, Google Ads, TikTok Ads, Influencers, SMM, Zero-Cost, Google Analytics

Achievements:
+ created a 5-day-long cycle of hypothesis testing 
+ tested 25+ user acquisition & product hypothesis 
+ generated 865 leads with CPL $1,8 
+ developed a new approach for a customer interview through quizes 


Media Buyer / Performance 
ArtCraft Education (USA & CIS) | Nov 2020 - Feb 2022 (1 year 4 months) 
- FB Ads, Google Ads, TikTok Ads, Influencers, Google Analytics, GTM
- Tier 1 projects: CGCUP.com and artcraft.education 

Achievements:
+ 5-7 classes of students each month with avg. ROMI of 800% 
+ $30K of monthly ad budget (FB Ads, Google Ads, TikTok Ads, Email, Influencers) 
+ Managed omnichannel funnel with decision-making time up to 90 days 
+ Raised sales by 16% by creating email autofunnels 
+ Built up hypothesis testing process based on customer development
TOP THINGS I AWAIT
1. A robust team with tough digital specialists to learn from
2. A strong product with a conscious human-centered brand, built communications and challenging goals
3. Or a startup that knows that success is made from tests
4. Rather good salary by which I will know you treasure what I do