Position: Email Marketing Specialist
Category: Marketing
English level: intermediate
Years of experience: 8


Experience:

Senior specialist of Email marketing 
May 2022 - January 2023
Development and improvement of existing email strategy for igaming project
Realization of triggered and automated mailings based on the gaming activity of the audience;
Coding HTML, CSS (inline style) of email letters with adaptation to different screen resolutions
A/B and split tests
Analysis of effectiveness of email campaigns

Senior specialist of Email marketing 
July 2020 - April 2022
Development of digital communication strategies for online casinos;
Realization of triggered and automated mailings based on the gaming activity of the audience;
Implementation of omnichannel communications via email, push notifications and sms;
Building KPIs for the retention department.

Senior specialist of Email marketing 
September 2019 - April 2020 
Development of digital communication strategies for gaming projects (casino, live casino, betting, poker);
Implementation of new triggers and automated email drips based on microsegmentation;
Improvement of the delivery of emails to the top mail clients gmail, hotmail, mail.ru, aol mail, yahoo.


Team Lead of Email marketing.
January 2019 - August 2019: 
Implementation a comprehensive user return strategy;
Writing new scripts for trigger mailings;
Analysis of the effectiveness of retention campaigns;
Segmentation of subscribers’ database;
Work with web and mobile push, sms;
Increasing profits from retention channels.

Email marketing specialist
November 2017 - January 2019
Implementing email marketing in projects from scratch;
Improvement of automatic internal site notifications;
Optimization of regular and automatic mailings (betting, casino);
Work with a million base: segmentation, data actualization.

Email marketing specialist
May 2016 - September 2017
Set up regular and triggered email communications with company clients in English;
Layout of emails for mailing;
Implementation of push and sms alerts;
Analyzing the effectiveness of email campaigns. 

Email marketing specialist
October 2016 - April 2017
Conducting regular mailings;
Emails design for mailing lists;
Email marketing planning for projects;
A/B testing.

Newsletter Manager
November 2015 - October 2016 
Realization of mailing promo plan;
Email des