Position: Head of SEO, Head of Marketing, CMO, Product lead
Category: Marketing
English level: fluent
Years of experience: 11

Under my leadership, the company was able to achieve an average of 120 leads, up to 40% of which were qualified as high-quality and mainly obtained from organic sources. This led to a consistent increase in new customer acquisition.
As the Chief Marketing Officer at a SaaS company based in Germany with a focus on the DACH region, I was responsible for creating and executing comprehensive lead generation and demand creation marketing strategies. Key responsibilities include:

- Developing and implementing a comprehensive digital marketing strategy that generated measurable results.
- Planning and forecasting future marketing efforts based on the company's latest activities.
- Building and managing corporate and company-related websites.
- Leading a team of professionals to achieve company goals.
- Managing resources and budgets effectively to maximize ROI.
- Developing effective sales funnels and workflows for in-house products, such as the All-in-One Hotel Management Software, hotel booking platform, Booking Engine.
- Overseeing marketing campaigns across multiple channels, including social media and paid advertising, resulting in an average of 80.000 monthly users.
- Analyzing market trends and consumer behavior to inform marketing decisions.
- Reporting on key metrics, such as monthly leads and conversion rates.
- Staying up to date on industry trends and best practices to ensure our marketing efforts were always ahead of the curve.