Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 5

• Developed LinkedIn page from 8,000 subscribers to 16,200. It is one of 0.87% of companies in the Ukrainian Linkedin segment with > 5,000 subscribers and up to 1.7% of companies with active pages there.
• Created viral publication formats: announcements of the employer technical works and fraud warnings have started appearing on the social networks of other Ukrainian companies and as a separate newsbreak.
• Conducted a communication campaign about employer support of the LGBTQ+ community on Instagram. The employer received the LGBTQ + Friendly Brand of the Year award from the KyivPride NGO.
• Created an internal course on how to work with social media for 25 recruiters and HR managers
• Prepared and conducted training on "Personal brand of the recruiter on LinkedIn"
Senior social media manager (Mar 2019 - Current)

• Adapted brand strategy to SMM strategy of every social network (Facebook, Instagram,
Twitter, LinkedIn, TikTok)
• Implemented reputation audit data to the content strategies of the bank's social media pages.
• Increased pages coverage 3 times (3 times bigger|higher)/Made coverage of pages triple
• Launched TikTok page. Organically attracted 37 thousand subscribers during the first year.
• Developed anti-crisis communication scenarios on technical failures; initiated a new way of communication of the bank about technical works (announcement in all channels: website, application, social networks).
• Conducted 2 tenders (procurement) for SMM support (budget - UAH 2 million and UAH 3 million).
• Coordinated the work of contractors, SMM agencies: developed specifications, controlled the quality of work, deadlines, and performance of KPIs; prepared reports on the results of work. 
• Planned the SMM budget, and monitored its compliance.
• Consulted other businesses and departments of the bank on communications in social media.


Communication manager of HR department (Mar 2016 - Mar 2019)

• Administrated an internal blog of the company, 5000 unique entries/month (total number of employees - 20000).
• Increased the conversion rate of response for vacancies by 90% (branch specialist) and by 70% (cashier) to updated texts.
• Created content plans for the HR department SM pages (Facebook, Instagram, LinkedIn).
• Created content (Formed messages, informed and prepared content) for employer branding of the bank in social networks.
• Coordinated the work of a targeting specialist, and designer by creating technical specifications.
• Prepared reports, and worked with analytics tools (Google Analytics, Facebook Insights).

Journalist (Nov 2016 - May 2018)

• Prepared storylines (script writing, filming, editing).
• Administered and created content for social media (Facebook, Twitter, YouTube).
• Directed live broadcasts (Facebook Live, YouTube broadcasts).
• Wrote news for the site.