Position: Marketing Manager, CMO
Category: Marketing
English level: intermediate
Years of experience: 9

- Automation of sales management 
- Achieved a ROMI of 24% in the second year of the digital marketing project
- Implemented CRM and ensured full integration into the work of the sales department
- Ensured the implementation of CF&PL financial reports
- Created a unified information environment for existing and new employees of the company (Internal Employee Portal)
- Implemented about 20 business processes, including the development of Service Standards, customer service process, coordinating the work of the team
- Managed to attract about UAH 17 million of grant funds to the company within 2 projects from USAID and EBRD
- Wrote 35 technology articles for the website with a focus on improving efficiency, reducing costs and increasing customer benefits
- Developed and implemented the company's corporate identity
Sale of agricultural machinery and feed storage products сompany: 

- Description of customer roles and pains, development of sales strategies, description of key business processes in the consultant's work, creation of checklists, questionnaires, calculators, protocols
- Search, development and launch of new products
- Development of algorithms and business processes of the company
- Management and leadership of a marketing team of 5+ employees
- Description of business processes of customer service "as is" and "as it should be" with further integration into the CRM
- Pricing and joint management of the product portfolio
- Individual approach to team members and their motivation (tangible and intangible)
- Managing the marketing resources allocation
- Segmentation of the customer base and creation of value propositions for the segments
- Participation in sales budget planning
- Analysis of the competitive environment based on the principle of 3 levels of competition, study of market trends and tendencies
- Customer experience research