Position: Senior Web / Data Analyst
Category: Data Engineer
English level: upper
Years of experience: 9


Data Engineer & Data Analyst
• Designing cost-effective data infrastructure: storage, replication, server tuning, upgrading.
• Customer base segmentation for direct marketing communication: email, viber, sms, push-notification, client support, etc.
• AB testing (Nginx, JS realization, Google Optimize).
• Web & Mobile Analytics services integration and support.
• Custom web traffic attribution model development.
• Data visualization (dashboards) and ad hoc reporting.
• Direct marketing automation: creating and routing cascade pipelines between back-office and marketing services.

Product Marketing Analyst & Manager
• Web Analytics self-service ecosystem: collection data from 75+ sites for one data warehouse - ClickHouse (front-end + back-end services).
• А/В test setup and analysis.
• Ad hoc reporting (Google Analytics data or/and DB).
• Regular reporting automation (Google Data Studio or other).
• Integration of various marketing services with a site setup (Facebook Pixel, Google Ads tracking, etc).
• Draw conclusions based on the collected data, generate hypotheses, and give recommendations for the product and traffic sources.
• Optimize traffic monetization channels.
• New DSP platform management: research, negotiation with new partners and further connection, optimization, technical supporting.

Head of planning and analytics dept.
• Preparing strategies for any type of ad activity: from lead to complex.
• Competitive analysis.
• Automation of advertising reports: ads, analytical.
• Developing and providing solutions to non-standard requests from clients.
• Set up basic and in-depth web-analytics tracking.
• Preparing technical requirements to implement (establish) Web Analytics services.
• Developing and configuration environment for collecting, storing, and data visualization.
• Providing training for new juniors.
• Leading team of media planners and PPC specialists.