Position: Paid Social, Marketing Social Media Specialist
Category: Marketing
English level: upper
Years of experience: 0.5

Furniture market niche
Services: Facebook and Instagram Ads
521 leads per $1.04
ROAS = 4856%
Paid Social Specialist & Social Media Manager

Danavero (IT & SEO) |Canada| Markham| 

Communicated and represented strategies to clients B2C and B2B according to KPI
Created, managed, and optimized paid social companies for our clients (USA, Eastern Europe, Canada, Ukraine)
The best results: ROAS 4856%, CTR 19%, 521 leads per $1.04, CPC - $0,001
Lead and trained the SMM junior team
Built and grew Social Media communities (3000+)
Created everyday posting for social media platforms by myself or with remove team (texts, photo & video, design materials)
Set up and created Facebook Chat Bot, auto sales funnel
Set up Google Analytics settings and goals, call tracking system
Analyzed and created weekly and monthly reports (CPP, CPL, CTR, CPM, CR & social media metrics - ERR, ER, reach)
Supported 4+ projects (mobile app, IT services, e-commerce, offline business)

Marketing Manager
PUDRA Photo studio and visual agency
 | Kyiv | 2018- 2020

Complex promotion through marketing channels: Facebook and Instagram Ads, Google Ads, Influencer Marketing, E-mail marketing 
Built CMJ and returning system of clients
 B2B and B2C lead generation
Created content for promotional ads, E-mail and web content, and weekly e-newsletter articles
Analyzed and created monthly reports (CPP, CPL, CTR, CPM, what % of leads become customers, all sales funnel metrics)
Collaborated with marketing, web, and design teams on projects and assignments
Monitored projects to ensure deadlines
Recommended website improvements with the Web and IT staff in support of marketing strategies

Junior Specialist of Marketing & Sales department
Internet provider | Kyiv | 2017-2018
Created presentations for clients
Helped Marketing departments with everyday tasks
Worked with the segmentation of the client's list

Freelance copywriter & Designer 2016-2018
Wrote texts  for SEO, sites and social media
Create social media banners and videos