Position: User acquisition manager
Category: Marketing
English level: intermediate
Years of experience: 1

- participation in development of CRM system for SMM campaigns 
- have launched more than 100 marketing campaigns per month
- participated in organization of more than 70 international events 
- created and sold items exchange site for online game
Media Group (digital marketing)

User acquisition manager (08.2019 - 09.2020)

- iOS & Android apps User Acquisition across networks campaigns including Unity, Applovin, Vungle, IronSource (Setting, optimizing and scaling)
- leading of overall marketing strategy and UA budget, ROI and retention analysis of user acquisition
- managing a monthly advertising budget of more than $500k.
- experience in working with data analytics platform - Apps Flyer 
- build relationships with key partners
- brainstorm new creative ideas and analysis of existing, interact with the in-house design team to increase key advertising metrics (CTR, IR, IPM)
- generating and testing new marketing strategies in the term of creatives
- strong Excel skills (Pivot Tables, Vlookup, Calculated fields, Advanced Formulas)
- providing creative suggestions and ad ideas, setting tasks and managing the video creation process
- research on current mobile gaming industry trends, competition and user behavior (Sensor Tower, App Annie)
- creation of top creatives raising games to the top in the App Store and Google Play charts

Media Group (digital marketing)

Media buyer (01.2015 - 08.2019)

- development, launching and managing of advertising campaigns (Facebook, Instagram, VK, AdNetworks)
- development and implementation of content plans in social networks for public accounts.
- metrics analysis: СРМ, СРС, СРА, CPI, Flat Rate, RevShare, etc 
- analysis of competitors and market trends
- client research, business negotiations 
- increasing the sales amount 
- moderators work organization and control
Basic knowledge:
- launching and optimization of advertising campaign in such sources: Google Ads, MyTarget
- CPA trackers