Position: Business Analyst
Category: Sales
English level: fluent
Years of experience: 10

Established the pipeline of projects until Y2022 to support client base developing strategy (as a result, customer churn decreased by 7%, rate of repeated purchases increased by 5%, incremental value reached 6%)

Developed «Merchandising standard» and in-store presence standard
Main functional focus: sales and marketing 
Industry: FMCG
English: Advanced 
CIMA P1: passed
Key skills: strategy development, budget process, marketing activities evaluation, management statements analysis 

Examples of projects delivered and key responsibilities:
strategy designing for Europe and Central Asia countries  
budget process
managing the multinational team of sales analysts
evaluation of marketing activities
analysis of financial and management reporting
market research
 segmentation and clusterization of the client base
planning launching and analyzing promo activities
establishing key metrics
building up a centralized analytics system
Launched and configured the project of data consolidation (Spot2D from Pradata)
Established in-store placement standard for each type of outlets
Configured and automatized all reports and dashboards