Position: Product manager
Category: Product Manager
English level: fluent
Years of experience: 2

- Contract extension with client for the 3rd year in a row due to constant product enhancement and upgrade
- ARR increase by 15% (2023 vs 2022) 
- Successful product expansion to a new market in tight deadlines
PRODUCT MANAGER (B2B SAAS products)
JUL 2021 - PRESENT

- Identification of new product opportunities and research of new features - Defining a product vision, developing a product roadmap 
- Backlog management, breaking down requirements, creating user stories
- Responsibility for timely issue identification & implementation of client feedback 
- Product demo and Q&A for new clients
- Software performance tracking via Google analytics 
- Preparation of ad-hoc reports/ analytics and engagement materials for clients
- Hands-on experience with cross-functional projects (marketing/ sales/ NLP) - Close work with software engineers: sprint planning, retro, task prioritization

Brand manager (FMCG)
Dec 2015 - Jul 2021   

•​Market and portfolio analysis, opportunity search, exploration of relevant consumer spaces;
•​Brand Strategy development based on sharp consumer insights and thorough market analysis;
•​Mix development and validation;
•​Development of competitive product; Pack development and adaptation; Development of impactful communication touchpoints;
•​On-going monitoring of brand performance including existing brand and new launches, competitor activity and market environment;
•​Effective cross-functional cooperation with Trade Marketing, Finance, Procurement and other departments as well as end market brand teams & external service agencies.

Junior Brand Manager (FMCG)
Apr 2014 - Dec 2015

•​Fundamental brand & market analysis (weekly sales reports, brand portfolio analysis etc);
•​Contribution into mix development and validation;
•​Preparation & implementation of commercial brand plans;
•​Brand budget planning & management;
•​Management of brand communication activities through pro-active contact with external service agencies, end market brand teams and other departments within the Company;
•​Document workflow.

Marketing Leadership Program (FMCG)
Jan 2012 - Mar 2014
  
Fast-track management programme allowing to gain cross-functional experience as well as international exposure.
4 different rotations within 2 years:
•​Strategy, Planning & Insights
•​Brand Marketing
•​Trade Marketing
•​International assignment in Rothmans International Brand Group (based in London)