Position: Digital Marketing Manager/Marketing Assistant
Category: Marketing
English level: upper
Years of experience: 2


Microfinance Organization
Digital Marketing Manager

- marketing planning (marketing programs, brand development, product promotion, external and internal PR, marketing and advertising budgets);
-development, implementaton and management of marketing campaigns;
- active participation in SEO efforts (web-site redesign, image optimization etc.);
- building and maintaining brand’s social media presence (FaceBook, Instagram);
- E-mail marketing and digital campaigns efficiency analysis (CRM, Google Adwords, Google Analytics, MailChimp, Mautik etc.);
- Creation and development of the department to work with partners through the CPA model (lead generation);

Results:
•	Optimized the structure of the department, improved the channels of communication with other departments (Gira project board implementation);
•	Signed direct contracts with mobile operators (20% reduction of the sms budget);
•	Achieved planned indicators of sales for the company’s products;
•	Launched the client support service (so the clients can reach our support team through FB, Viber and Website within a few seconds and without making calls), which helped to decrease the bounce rate in 4%

Microfinance Organization
Affiliate Manager
-Acquiring new partners to grow the affiliate scheme;
-Initiating new campaign ideas, incentives and bonuses for the affiliate scheme; 
- Tracking & analyzing metrics to evaluate and improve the effectiveness of
the program(s);
-24/7 support and problem solving;
- Implementing initiatives that enhance affiliate productivity.

Results
•	Organized and conducted the marathon for the partners and achieved 27% traffic boost;
•	Achieved the required traffic share in 3 months (80% of affiliate traffic);
•	Recruited and trained a new affiliate manager to maximize the quality and quantity of the referral traffic;