Position: T-Shaped Marketer, Marketing Manager, Performance / Digital Marketing Specialist
Category: Marketing
English level: intermediate
Years of experience: 11


As an internet marketer with extensive experience, I specialize in setting up and managing advertising campaigns across various platforms, including Google Search, social media, and YouTube. My expertise extends to promoting brands on Instagram and Facebook, optimizing Google My Business accounts, and boosting visibility on Google Maps. I have a keen eye for semantics and can coordinate SEO teams effectively. In addition, I am skilled in creating minimum viable product (MVP) landing pages for rapid hypothesis testing and conducting A/B tests using Growth Book and Google Optimize. I am also proficient in Google Analytics and can independently set up Google Tag Manager.

I have a wealth of experience in promoting e-commerce projects through Google Shopping and Facebook catalogs, as well as expertise in content marketing, email marketing, and remarketing campaigns. I am an expert in unit economics and metrics such as retention, ARPU, ARPPU, ROAS, LTV, and more. I can conduct thorough market and competitor analysis and devise marketing strategies that deliver tangible results.

My strong UX skills allow me to identify pain points and enhance conversion rates by conducting A/B tests and implementing improvements on websites and mobile applications.

Throughout my career, I have honed my analytical, organizational, and communication skills, allowing me to work well under pressure, prioritize tasks, and manage projects efficiently. My passion for digital marketing, coupled with my extensive knowledge, makes me a valuable addition to any marketing team.