Position: CMO / Head of Influencer Marketing, Social Media and Communications
Category: Marketing
English level: upper
Years of experience: 5


Marketing strategist with 5 years of experience in e-commerce & IT industries for both B2C and B2B commerce. 

Short expertise to see if we clicked:

- Team Management 
- PPC advertising (Google, Meta)
- Social Media Marketing (Twitter, Instagram, Tiktok, Twitch, Youtube)
- Influencer Marketing 
- Brand partnerships
- PR relationships 
- Event management 
- Brand ambassadorship
- Content Production
- Performance Analytics

What I have done so far: 

- Deep marketing research for new markets (market segmentation, buyer persona, and brand awareness check-in)
- Developing a growth strategy for US, European and LATAM markets based on received data that generated $4 for each dollar spent on marketing
- Managing and growing marketing teams
- Launching brand awareness campaign on TikTok, Youtube, Instagram, Twitch, Twitter, and Telegram through partnerships with opinion leaders that gained over 10 000 000 audience reach
- Executing social media strategy that pushed organic reach 10x times in just three months
- Analyzing performance results and customer journeys through Google Analytics, Hotjar, Brand24, Hubspot, and others
- Launched and optimized digital advertising campaigns (Meta & Google ads)
- Handled ambassador program development for influencers and affiliates
- Establishing relationships with key media sources 
- Managing projects with large budgets - over $200 000
- Organized the company's presence at the world's top B2B conferences 

Soft skills matter:

- creativity (I do film photography on my off-work time)
- empathy 
- communicative 
- zero-toxic person 
- focused on personal and professional growing