Position: Lead Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 11

- Achieved and sustained market leadership in SDA biggest category
- Delivered traffic growth and CR improvement 
- End-to-end product development including positioning, communication and segmentation, business case alignment and realization roadmap
- Local content development and effective implementation and utilization across different stages of CDJ
•	Marketing Strategy developed and aligned with stakeholders, included design of customer experience journey & implementation roadmap
•	Digital Strategy: improved Lead Generation Funnel – within 3 months +30% of traffic growth and conversion rate improvement 
•	Digital advertisement: end-to-end campaign development and launch, implementing new placement approach through data-driven TA segmentation for B2B and assets production fitting industry specific insight and addressing market needs. Geography: USA, Canada, Western Europe, Israel
•	Team management: planning of workload, KPIs, personal development plans. Marketing team structure: 2 Content Writers, Designer, SEO&SEA manager
•	Cross functional management: collaboration with IT department for ML and AI products promotion & implementation of automatization processes
•	Market Leadership, managing over 35% of sales value: achieved and sustained for 3 years #1 brand position in the SDA category, starting from P3
•	Product development and launch of EPC with Ukrainian UI that generated incremental MS growth in the 2nd biggest category for SDA Ukraine
•	AirFryer product localization: developed new Go-To-Market approach. Delivered top sales during the first 3 years in the CEE region
•	Full cycle of assets production for Digital Campaigns and marketing campaigns adopting to latest formats and trends
•	Design, development and implementation of product launch training materials for the field teams
•	Econometrical Modeling (3rd party contractor) – improved Pricing & Promotional strategies
•	Secondary market researches: Euromonitor, Google Trends, Think with Google – SOB updates with no additional investments
•	Facilitation of product launches between BG & CEE Region
•	Management and coaching of Junior Category Manager: promoted to Product Manager
•	Media Agency management & evaluation with strong improvement record
•	External consultants & 3rd parties management
•	Pricing management during FOREX fluctuation 2014-2015
Respobsibilities:
- Digital & product marketing strategy development, alignment and implementation
- Team management and development
- Product development
- Content creation
- Implementation of innovative marketing tools

Areas of interest:
- IT, SaaS, FinTech
- Apparel, Ecommerce
- Consumer Electronics
- Industrial and Interior Design
- Pharma