Position: Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 11

- Developed Marketing function from scratch for Archer Software, development company, including: content generation, marketing automation, PPC and SEO strategy, sales support and enablement.
- Shaped the general framework for Product Marketing Function in Cprime.
- Developed a tool that unites personas, their goals and challenges, and jobs-to-be-done with products and tools we offer for Sales, BDR, Solution Design, and Marketing enablement.
As a part of the Product Management Team at Cprime, Inc. (Leading Agile and Digital Transformation consulting company, Platinum Partner of Atlassian in US) I am developing strategic product initiatives to scale and innovate within the agile project management and software development market:
- Position Statements & Catalog Strategy: Created and refined product position statements, aligned around a researched list of pain points, which serves as the backbone of the product catalog.
- Enablement Sessions: Conducted organizational enablement sessions aimed at Marketing, Sales, and company-wide teams to improve adoption and win rates of new and existing low-performing products. Designed customized materials and facilitated discussions to drive product knowledge and strategy alignment.
- New Product Catalog Architecture: Built a new approach to product cataloging that provides solid foundation for scaling and and seamless integration of emerging capabilities.
- Product Discovery & Market Research: Conducted in-depth market and customer research to ensure market fit and to guide the development roadmap. Utilized insights to discover new product opportunities and to adjust existing strategies. AI Advisory Services and AI Platform development has been my core focus within last 6 months.
- Customer-Centric Tooling: Developed an MVP of a navigation tool aimed at helping various organizational stakeholders understand the intricate relationships between products, personas, pain points, features, and differentiators.
- Collaboration & Partnership: Actively collaborated with technology partners to design, develop, and launch new service products, ensuring that all deliverables meet quality and functionality benchmarks.
I am a Certified Product Marketing Manager and have been playing that role in Cprime prior to moving to Product Team. My core focus in this role was building positioning and messaging framework for solutions, services and products, defining core personas, their jobs-to-be-done, differentiators, and analyzing competitive landscape, as well as enabling various marketing teams on how to incorporate these findings and use artefacts in the campaign planning. I am creating sales collateral and webpages to experiment on the new features, services, audiences, positioning, messaging, etc. 
I joined Cprime as a part of acquisition of Archer Software where I have been building marketing function from scratch.