Position: Head of Content, Product Marketing Manager, CMO
Category: Marketing
English level: fluent
Years of experience: 5

- 25% of company revenue generated from my channels on a quarterly basis 
- Annual organic performance: +89% users, +126% sessions, +72% leads, +107% leads
- 5x organic traffic increase in less than a year
- +5K organic backlinks in half a year
- Reached Top 1-3 positions in Google SERP for ~400 high-quality topical queries, including the main one;
- Blog post for SaaS startups that became #1 Product of the day on Product Hunt;
- Assembling and managing a remote team of 20+ writers and translators;
- Content budgeting and negotiating below-market rates (up to 50% discount);
- Established content processes from scratch (up to 3x more top-quality content monthly);
- Editing and optimization of low traffic pages resulted in +25% of traffic in less than a month;
- Was appointed a mentor for new hires after just a few months on my first marketing-related job;
- Working with Ukraine's top SEO specialists;
- Performed full product localisation in 3 working days.
- Development of inbound long-term content marketing strategies and editorial plans;
- Development of outbound content marketing strategies (guest blogging, digital PR, partnerships);
- Overseeing and implementing content plans;
- Setting assignments for in-house and freelance copywriters, editing, proofreading, publishing content;
- Performing content audits and making content optimizations and improvements for landing pages and blog pages; 
- Tracking web analytics for estimating the content performance and making adjustments accordingly;
- Collaboration with the in-house developers and designers for UI, UX improvements of websites’ pages and blogs;
- Development, improvement, and regular update of content management and product documentation;
- Improvement of standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing;
- Maintaining and adjusting productive workflow for requesting, creating, editing, publishing, and retiring content;
- Hiring, onboarding and managing copywriters and HARO writers;
- Email marketing, community and social media management
- Product marketing, localization, naming, and content adaptation to various locales;
- SERM and ASO content optimization;
- High-quality content creation & translation for multiple channels & purposes (Social media, advertising, SEO, video, PR, collateral materials for Sales, CSM, and Product teams);
- Market and user experience research, customer interviews for case studies;
- Software testing.
Likes:

- General understanding of company’s development plan and goals. Being able to contribute to the company’s growth is one of my most powerful motivators;
- Diverse tasks that enhance my skills and the opportunity to regularly broaden my area of responsibility;
- Support in all kinds of educational opportunities (courses, resources, events) and the culture of sharing insights;
- Direct and honest feedback. I’m perfectly fine with constructive criticism and open to new ideas, this approach helps me grow and provide high-quality services;
- Straight-to-the-point, open communication and clear expectations. Nothing ensures my productivity better than being on the same page with the team and the clients;
- Ability to implement creative approaches, experiment with new ideas and trends from time to time;
- Relative autonomy (flexible schedule, some freedom in decision-making processes, experimenting, etc.).

Disikes, respectively:

- Isolation of my role from the company’s goals, inability to feel as a part of the team or see my impact on company’s welfare;
- Monotonous tasks that don’t bring out the best of my abilities and don’t pose any intellectual challenge;
- Working in the niches that can be harmful to promote and those I can’t relate to in any way (e.g., pharmacy or other complex medical branches);
- So-called beating around the bush, when it comes to communication and feedback, unnecessary amount of time-consuming meetings;
- Unclear or unrealistic expectations in terms of performance (an example from my early experience: “you’ll be required to write 8 articles a day”);
- Quantity over quality approach;
- Micromanagement and multiple reporting sources (an example from my experience: a written report to the HR’s email, another one to the team chat, one more for the team lead, and another one for the CEO, plus Jira)