Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 3

Led a camapign with a $10k budget.

The channels were OOH, PPC, influencer marketing, email marketing and push notifications 

RESULTS 

1. Increase in the number of orders by 50%
2. Increase in the app download by 40%
3.Signficantly improved top-of-the-mind awareness 
4. Download to order rate improved.
Scrapays (Current)

I currently lead the marketing and comms team for the scrapays team. I worked closely with the HR team to recruit and onboard new talents into the team. I am currently leading the team to improve the marketing funnel, monthly marketing drive across all channels (Socials, content, push notifications, SMS and blog articles)Whilst creating systems for the team to effectively function (SOPs, filing systems, etc). 

GasPal 

I was a product marketing specialist for the Gaspal brand. I oversaw several marketing channels such the PPC ads, Push notifications, content creation, SMS marketing, and email marketing. I created a referral campaign that increase the order rate by 50% and also the app downloads by 40%.