Position: Senior Meta Media Buyer | Senior Facebook Ads Specialist
Category: Marketing
English level: upper
Years of experience: 3


Senior Meta Media Buyer | Senior Meta Digital Advertising Manager
I have 3+ years of experience in Performance Marketing and have worked on various projects, including e-commerce, lead generation, and app promotion. My experience spans across different business verticals such as real estate, cosmetics, furniture, clothes, fabrics, house renovation services, apps for real estate agents. My ad campaigns have targeted countries such as USA, EU, and UA, with a total ad spend exceeding $1.8 million.

My responsibilities include: 
- developing and executing a marketing strategy utilizing RACE or AARRR models,
- creating sales funnels;
- planning and implementing communication strategies;
- setting up and launching ad campaigns;
- optimizing ad campaigns based on major metrics such as CPA, CTR, CPM, ROAS, LTV, CAC, ROI;
- Generating the Facebook pixel and Convention API;
- Connecting Meta Event Tool with MACT;
- Writing ad copies
- Creating tasks for designers
- Generating reports;
- Optimizing the Meta Commerce Manager.. 

Skills include experience with Meta Ads, TikTok ads, Google Analytics, Google Tag Manager, Meta SDK, AppsFlyer, Google Spreadsheets, Meta Commerce Manager, Meta CAPI, Roistat, Notion AI, Chat CPT, and Midjourney.