Position: UX Web Analyst
Category: Other
English level: upper
Years of experience: 4

Experienced UX Analyst with 4 years of success in increasing conversion rates and improving user experiences. My expertise lies in leveraging both quantitative and qualitative data tools such as Google Analytics 4, heatmaps and screen recordings, custom tags in GTM to identify usability issues. I am skilled in running experiments, creating UX prototypes, and developing data dashboards for informed decision-making and performance monitoring. I am proficient in a range of tools such as Figma, Looker studio, Optimize and Optimizely, and I am working with HTML, CSS, and RegEx to create tags and reports.
• Conducting web site audits to identify usability problems and recommending improvements to enhance user experience.
• Analyzing Google Analytics data to determine user behavior, identify problems, and growth points
• Setting up heatmaps and identifying patterns of user behavior based on the heatmaps data and screen recordings
• Setting GTM tags to track user behavior and identify funnel progression and goal achievement.
• Analyzing data to make data-driven changes to the website or application design to increase the conversion rate.
• Developing and testing hypotheses for website improvements using A/B and personalization testing, and interpreting the results.
• Creating low and high-fidelity prototypes based on analytics data to demonstrate potential improvements and optimize UX.
• Collaborating with designers, developers, and product managers to develop and implement website improvements.
• Developing data dashboards to track website performance and inform business decisions.