Position: Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 2.5


My tasks consisted in the primary sale of paid advertising digital promotion (PPC) services for the client's website, as well as the subsequent management of projects for small, medium and large businesses (including those with marketing budgets from UAH 50,000):
1) identifying business requirements from potential clients (briefing) and offering them a suitable package of services. Drawing up media plans and packaging them into a commercial offer.
2) negotiating and concluding agreements on online business promotion using contextual advertising in Google Ads (all types of PPC: search advertising, remarketing, display network, Google shopping, YouTube). As well as setting up complex web analytics for all sources and channels of traffic to the site.
3) development, launch, maintenance and strategic development of projects in the service sector (including the premium segment with high bills), e-commerce, IT, medical topics, agribusiness, production campaigns, auto sales, tourism, etc. In total, more than 40 projects have been implemented during the period of work.
4) coordination and approval of promotional materials with the client (ads, banners, keywords). Carrying out promotional campaigns.
5) communication between the in-house technical team and the client. Discussion with the team at morning meetings (according to SCRUM) of strategic issues for projects. Assigning tasks to a team of technical specialists.
6) control of deadlines for projects, prioritization of tasks.
7) transfer to the client and control over the fulfillment of the terms of reference (TOR) on his side, communication and consultation on technical issues of the customer's performers (designers, website specialists).
8) assistance and advice to the client on connecting additional, third-party services to the project.
9) achievement of the set KPIs for the project and receiving feedback from the client on the actually achieved indicators (leads received and sales for the period).
10) discussion of the strategy for optimizing advertising campaigns with the customer.
11) provision, discussion of interim and final reporting and control of receipt of payments