Position: Product Marketing Team Lead
Category: Marketing
English level: fluent
Years of experience: 6

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Marketing Team Lead

Datawiz (Product IT)
1.03.2021 - 2022

	•	Development and implementation of marketing strategy for the company's products (b2b)

Segmentation and construction of funnels
Launch of advertising campaigns in Google Ads, Yandex Direct, Facebook Ads, Linkedin
Building a strategy for bringing the product to the US market and budget planning
Improving the customer experience. Conducting in-depth interviews
Working with the company's HR brand (launching advertising campaigns, developing landing pages, creating video content)
Setting up and working with analytical systems (Google analytics, Tag Manager, Serpstat), working with funnel construction systems.


Marketing manager
1.06.2020 - 31.02.2021
Papaya
	•	Development of marketing and PR strategies

Working with marketplaces
Marketing team management (smm, targetologist,
copywriter, SEO specialist, photographer, site administrator, IT department) KPI exposure
Project marketing: development of marketing campaigns and calculation of efficiency, implementation of campaigns to increase traffic
Marketing budget control
Control and influence of marketing indicators (ROAS, ROI,
ROMI)
Analysis of new target audiences, markets
Development, testing and analysis of promotion channels
Implementation and control of advertising campaigns in Google Ads and Facebook Ads
Creating a technical task for IT: functionality, automation, usability, interface. Control of tasks, setting priorities.
Launch of e-mail marketing: content preparation,
audience segmentation, lidogeneration




Marketing manager
1.01.2019 - 31.05.2020
MULTIMEDIA
	•	Development of concepts of advertising campaigns (unique sales offer, slogan, visual, promotion channels, definition of efficiency criteria)

Development of concepts of landing pages (preparation of the visual concept, text)
Preparation of advertising, SEO and PR texts
Management of social networks, creation of photo content and banners
Collaboration with opinion leaders and commercial contractors
Development of scripts and sales systems for social networks


Art director
2018 - 29.12.2018
Dreamland
	•	Development of marketing campaigns and strategies

Recruitment
PR and cooperation with contractors
Organisation and control of events
Marketing budget control
Control of promotion channels