Position: Chief Marketing Officer
Category: Marketing
English level: fluent
Years of experience: 10

As Digitalization Director with Auchan Ukraine, I am responsible for the complete Digital Transformation of Auchan. I am proud of the following -  
-	Online digital projects - e-commerce web sites (incl. SEO, PPC, Google Shopping, DSA, dynamic remarketing in Google / Facebook, media campaigns in Facebook / Instagram, Hotline, assortment strategy, continuous work on UX/UI), integration of CRM / loyalty program, preparation to the Marketplace launch, work with fulfillment center of Nova Poshta, different projects to optimize sales funnels / raise traffic and conversion rates.
-	Mobility - launch of Auchan mobile application with different user-oriented functionalities, launch of m-commerce, integration of CRM / loyalty program.
-	In-store digital offline projects - digital stoppers, electronic labeling, digital screens (advertisement network), interactive terminals, beacon (customers to receive push notifications while in physical shops), lockers in the delivery points (to make customer experience more digital and modern).
-	Out-of-store digital offline projects - interactive terminals (customer to be exposed to Auchan's assortment not only in traditional physical stores but in outer points), home delivery, rapid delivery with Glovo!, delivery to 2,500 Nova Poshta withdrawal points nationwide, placement of vending machines (one of ultra-proximity formats; for Auchan Ukraine it is important to be present in different formats - hypermarkets / supermarkets / proximity / ultraproximity / e-commerce / m-commerce).
-	Results for 4 last months of 2019: beacon turnover UAH 42 mln; beacon clients 86.5K; web sites sessions 1,567,000, or 100% grows YOY; web site turnover UAH 2,665K; margin is positive +10.4%; applet downloads 113K.
My name is Yevhen Tryshyn, I am professional in Marketing, Business Development and Sales, with extensive international exposure (France, Romania, Ukraine, UK, USA, Canada, Israel to name a few). Please, consider my profile for the position of Chief Marketing Officer.

I have excellent marketing experience in several companies and countries. 

Now I am responsible for Digital Transformation. My responsibilities included strategic business development projects, such as digitalization of points of sales, mobility strategy, company presence outside own points of sales, e-commerce and m-commerce projects launch, development and promotion. 

I am effective project manager: I developed and implement in parallel several projects of strategic importance not only to the local unit of the company but to the whole holding (28 countries) as well. I developed strategic alliances with well known international and local companies (VISA, MasterCard, banks, leading national marketplaces etc.).

I have excellent experience of leading a team, I know how to coach and develop team members. When I worked as Commercial Director, I had 50 persons under my responsibility. I managed as well marketing team of 25 employees. 

I know how to grow brands, as I worked as well as Chief Marketing Officer with large international companies in several industries.

I worked with several startups in different countries and industries. I have got experience of scaling business to different regions within limited timeline. I pay special attention to business efficiency, and quality servicing to consumers. I am P&L and AOP owner.

I have got 2 higher educations, incl. Master’s in marketing and commerce received in France.

I speak English, French, Ukrainian, Russian, Romanian, Polish and Spanish languages.

I would be glad to provide you with any related information.

Yours faithfully,


Yevhen Tryshyn
Interesting challenging projects in marketing field, as well as in business development.