Position: Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 3


Control and coordination of contractors (context, target, web development, SEO, designers);
Analysis of the effectiveness of advertising campaigns across all sales channels, cost optimization, budget redistribution;
Administration of the company's web resources (website and mobile applications); 
Development of websites and landing pages: redesign, constant monitoring of key indicators of sites. Selection of contractors, formation of technical specifications, approval of prototypes, control of deadlines, acceptance of work; 
Development of advertising creatives and content for websites together with contractors;
Preparation of analytical reports on the main indicators of web resources. Analysis and optimization of the sales funnel;
Handling PR-activities, influence marketing, SEO, SERM, SEM, е-mail marketing, SMM и PR 
Outreach new influencers and ambassadors started PR-campaigns 
Development of existing sales channels, coordination of work with partners;
Search for new channels and lead generation tools.
No copywriting