Position: CMO / Marketing Director / Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 6

Key Achievements  on the position of Head of Consumer Marketing Department, Jul 2018 – Jan 2020 (1 yr 7 mos)
- Built & team of 7 marketing experts: Product Marketing Managers (4), Online Marketing Managers (2), Customer Communication Marketing Manager (1) & developed the processes for maximum team effectiveness 
- Performed interim Marketing Director function to align the whole Marketing Dpt. of 18
- Defined monetization model & pricing strategy
- Defined & executed complete customer journey strategy from trial to paid along with all required marketing vehicles (landing pages, buynow & check-out pages, metadata, notifications, emails schemas, product introduction)
- Implemented contextual surveys to gather the voice of the customer & insights to understand the “ WHY?”
- Integrated the culture & discipline of TEST CARDS - the tool which allowed to define all hypotheses in the professional manner, and validate test results accordingly
- Managed preparation of all required marketing assets (brochures, stickers, product sheets) for IFA exhibition. Prepared & printed everything within a week. 


Key achievements on the position of Growth Marketing Team Lead & Product Marketing Manager, Dec 2016 – Jun 2018 (1 yr 7 mos):
- Redesigned communication map & increased click through rate of most software notifications from 5% to 50% & more
- Designed & launched 50+ A-B & multivariable tests of the macOS app targeted on conversion rate optimization & increased conversion rate from download to sale by 20%, sign-up rate by 30%.  
- Designed, led development & launched Abandoned Cart project which helped optimize conversion by 10%
- Built a framework for successful seasonal promotion campaigns for existing user base & as the result increased income from one promo campaign by 200%+
Head of Consumer Marketing Department, Jul 2018 – Jan 2020 (1 yr 7 mos)

Main Responsibilities:
- Hiring, firing, team management, building processes,  goals setup (SMART & OKRs), planning, prioritization, strategizing, performance review, retrospectives, etc.

Formally be in charge & lead 3 marketing directions: 
1) Product Marketing
- Go to market strategy
- Customer Journey 
- Target audience definition, segmentation, persona
- Value proposition definition
- Research: market, competitive, qualitative & quantitative
- Monetization Model & Pricing Strategy
- Customer acquisition, engagement & retention
- Product naming & positioning validation & optimization
- Growth Hacking (funnel optimization)
- Pitch decks and product sheets
- Work in cross-functional design-thinking teams towards optimizing the product to achieve Product Market Fit

2) Online Marketing 
- Website, LPO, CRO, ASO, SEO, Blog, Content Marketing
- Buy-Now & Check-Out pages creation &  optimization
- Partner marketing w/ OEMs 

3) Consumer Communications
Communication map
Email & software notifications schemas

Growth Marketing Team Lead & Product Marketing Manager, Dec 2016 – Jun 2018 (1 yr 7 mos)
Main Responsibilities:
- Hiring & team management
- Goals setup, planning and prioritization
- Product marketing: persona definition, positioning, VoC, competitors research, market research
- Growth hacking for funnel optimization (from download to first purchase)
- Product usage & retention optimization
- Online marketing:  LPO, CRO, website, account
- Own and optimization communication map (emails & software notifications)
- Referral program
- Up-Solving & Cross-Solving extra products & services 
- Application & website rethink and redesign
- Continuous product & marketing vehicles optimization based on data & VoC & competitors analysis
- Promo campaigns ideation, mockuping, launch
- Running A-B & multivariable tests