Position: Data Analyst
Category: Data Science
English level: upper
Years of experience: 2

As Data Analyst:
• Dived deep into industry best practices of SaaS Metrics calculation & enhanced ways of measuring it for company
• Collaborated on the creation of Hexible, granular Fiscal year Financial projection model
• Helped optimize company marketing spend by evaluating the effectiveness of paid search campaigns
• Increased company competitive intelligence by researching SEO strategies, business models of the biggest players of the event tech industry
• Helped Marketing & Sales departments to improve their strategy by identifying weak spots in conversion rates, and providing the analysis of its possible causes
• Performed ad-hoc research projects to make operational company processes more effective (e.g. research and collaboration in the implementation of marketing and security-related tech stack)

As Data Owner:
• Set clear standards for core marketing & sales KPIs calculations
• Designed and maintained dozens of company “source of trust”
dashboards, helping the Leadership team to monitor the health of the business on a daily, monthly and quarterly basis.
Data Analyst / Market Research Analyst
• Generated insights by synthesizing quantitative and qualitative marketing and sales data
• Converted complex data findings into understandable tables, graphs, and written reports
• Prepared competitive intelligence and market landscape reports
• Monitored, analyzed and reported on marketing and sales trends
to Leadership team to help them make data-driven business
decisions
• Performed inbound lead qualification according to company Ideal Customer Profile

While continuing to work on market research projects, my role has expanded to include full responsibility of being the “Data Owner” for key reports and dashboards in Salesforce and beyond.

Data Owner 
• Streamlined regular data health checks in order to maintain company data integrity
• Cooperated with key stakeholders on outlining main strategic objectives to turn them into effective, actionable KPIs
• Built dashboards and presented marketing and sales data in a meaningful way within Salesforce and Klipfolio
• Collaborated with RevOps on the elimination of flaws in HubSpot, Salesforce workflows to accumulate consistent and accurate data

Tech stack: Salesforce, Hubspot, Microsoft Excel, PowerPoint, Klipfolio, Google Analytics, Google Ads, SEMRush, Trello, Monday.com

For the past 6 months, I had this internal itch to challenge myself by switching focus to product analytics. There was no way to give it a try within the company I worked for the last two years. So, now when I'm free, it seems to be a perfect time to grow and bolster my professional arsenal with the third component missing.