Position: Digital Marketing Manager, User Acquisition Manager, Head of Marketing, CMO
Category: Marketing
English level: upper
Years of experience: 3

- Launched subscription based web-app (market & competitors research)
- Getting baseline for unit economics and continuously improving profitability
- Customer base growth from 0 to 30k	
- Growing monthly revenue up to $200k within a year
- Built all traffic sources from scratch and started building a team
*iOS App (Photo/Video)*

- Deep localization of creatives and funnels in the markets of Europe, East, APAC, and LATAM
- Market research and analysis of competitors to find CRO ideas and improve ROAS
- Launched TikTok from scratch and got the first promising results. Built an effective media buying strategy
- Regular interaction with design, product, and analytics teams, as well as establishing partnerships with advertising platforms.

*EdTech Web Platform*

Worked as head of marketing and traffic department in fast-paced startup environment. As a core team member, I was responsible for overall marketing activities including paid traffic, SMM, and email marketing.

- Conducting market research & analysis
- Developing and implementing long-term and short- term marketing strategies
- Set up paid acquisition from scratch (Facebook, Google)
- Creating and optimizing marketing funnels
- Creative marketing: exploring creative ideas, competitor analysis, suggesting concepts for new ads
- Setting tasks to the designer for the creation of promo materials (static and video)
- Running, optimizing, and scaling ad campaigns (Facebook, Google Ads, Snapchat, Pinterest), achieving KPIs
- Analyzing results via Amplitude, Tableau, Google Analytics, and custom DB using Python/SQL Developing data-driven hypotheses for product and marketing improvements to increase ROI 
- Participating in A/B testing (setup & analysis) Working cross-functionally in close cooperation with Product, Development, and Analytics Teams 
- Onboarding new team members, creating processes, and continuously optimizing them
Seeking to utilize and improve acquired skills as a part of a professional team. Always focused on creating value for business.