Position: Creative Marketing Communication Manager
Category: Marketing
English level: fluent
Years of experience: 4

- Within the first year of working in influencer marketing reached over 50M views with 700 influencers; 
- Managed 3 product placements with a total reach of 60M;
- Managed a 4-month YT campaign with over a million income on a monthly basis.
I have been working within teams of brand communications and business development of international companies and start-ups that are focusing on the US and European markets. 

Mostly scope of work included creative marketing, strategy, influencer marketing, partnerships&collaborations management. 

For almost 2 years I have been working in a start-up where I started as an influencer marketing manager overseeing campaigns on TikTok, Instagram, and YouTube. The process included strategy and planning, creative development, research and outreach of influencers, negotiation, closing the deal, execution, and reporting. In addition, was managing a team of freelancers who were responsible for purchasing native content on numerous markets. 

Then, I started dealing with partnerships and collaborations within the same company. The scope of projects included brand partnerships, social media activations, charity projects, product placement, and so on. In addition to that, it was needed to facilitate the flow of PR, Social, and Influencer teams. 

Within the last year, I have been a brand communications team leader in a German company that dealt with e-commerce. I was responsible for a team of 5 people who were launching influencer campaigns on YT, IG, and TT in French, Italian, Spanish, and German markets.

Currently, I am also a part of Miami Ad School Berlin where I study Art Direction. You can see my student portfolio here - sergekostenko.com
My expectation would be to understand that brand communications need proper strategy and timing. Meaning, an awareness campaign will not bring you sales right away.