Position: Директор з маркетингу
Category: Marketing
English level: intermediate
Years of experience: 6

Marketing is what I have been specializing in for 6 years. I have a habit of developing and being competent in all changes in the market of marketing trends. Rich diverse experience in various areas of online marketing activities and it allows me to see the big picture, not just small details, fully control the process and make the right decisions. My peculiarity is to think globally and strategically, concentrate on the main thing, achieve my goals and show the result.
CMO, STOREINUA & SERVICEINUA & UPARTS | 2023 — PRESENT
Responsibilities:
- Development and approval of the marketing plan of the group of companies and each company separately;
- Development and implementation of a strong brand strategy, identity, communication strategy;
- Development of marketing and advertising funnel. Regular work on optimization of funnels, automation of attracting and returning customers;
- Backling and project management in the context of marke

CMO, TECHNOLOGIC | 2021— PRESENT
Responsibilities:
- Conducting comprehensive marketing research, developing a marketing strategy;
- Development of an effective plan for brand promotion and attracting potential customers;
- Budget planning and control over its use;
- Management of a team of specialists (marketer, ppc, seo, copywriter, graphic & ui/ux designer, frontend & backend developer, qa engineer);
- Development and management of digital marketing campaigns;
- Tracking and increasing conversion rates;
- Development of strategies for attracting traffic to the company's online resources;
- Supervision of the implementation of the marketing strategy;
- Testing of various hypotheses regarding new channels of attracting customers;
- Close cooperation and support of sales and service departments, by providing them with the necessary tools, materials to perform their commercial tasks;
- Providing regular reports on the effectiveness of marketing activities;

Achievements:
•  Developed a turnkey online store based on Laravel, Nuxt.js technologies;
•  Helped to make for six months x2 annual income of the company;
• Helped to bring the company to the TOP 10 sellers of Ukraine;
•  Helped to win the NEWLAND EMEA award;

CMO, UHT | 2020— 2021
Responsibilities:
- Implementation of a marketing strategy for all company products;
- Creating a strong image based on the brand strategy;
- Consistent communication with the consumer through all marketing channels;
- Search and start of effective cooperation with external marketing service providers;
- Budget planning and control over its use;
- Close cooperation and support of sales departments, by providing them with the necessary tools, materials to perform their commercial tasks;
- Analysis and reporting to the CEO.

Achievements:
• Launched two sites: online store (uht24.ua) and image site (uht.ua);
• Rebranded, helped to form the right image, popularize the company and its products in the market;
• Set up from scratch the sale of goods for b2c customers.