Position: Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 11

In my recent job as Product & Growth Manager at Hacken (Web3 cybersecurity company):
- Developed and launched a comprehensive marketing campaign that increased leads by 300% in Q2.
- Developed and implemented a website UX strategy that increased website conversions by 400%.
- Implemented a monthly competition landscape dashboard "The Radar". It combines programmatic data scrapping and manual research to provide stakeholders with actual data and prove GTM strategy.
- Created a marketing analytics dashboard that combines sales data from CRM with marketing data from GA4, using Power BI and Big Query.
- Developed co-marketing strategy and increased Twitter following by 30% in Q2 through regular AMA sessions.

Actively contributed to the following work groups:
- Branding and design (Customer interviews, market research, journey mapping, messaging);
- SEO and content (topic research, interviews)
- PPC (semantic research, managed team)
- Business development and event marketing (co-marketing)
With 16 years of experience, I have progressed from a marketer at a local retailer to holding top positions in digital agencies. In 2013, I co-founded an e-commerce project that achieved break-even in just 4 months. 

In the last 8 years, my expertise has been in product and growth marketing, with successful launch from scratch to ventures like Studentshare, Approval Studio, and Talenteria. 

In my recent job, I set up the B2B marketing process for Hacken - a Web3 security company. Which includes CRM and marketing analytics to track ROI, successful inbound campaigns to increase leads, and profitable co-marketing initiatives.

I stand out in comprehensive investigation, creative vision, and effective cross-functional communication.

For more details, please watch my CV.