Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 1.5


Marketing Team Lead in Software Development Company 
Jul 2019 — Feb 2020 

Developing a marketing strategy and planning marketing activities of the company
Tracking and controlling the implementation of marketing tasks
Checking and editing all the content that was produced within the department (including Case Studies, Articles, posts on social networks, comments for crowd marketing, etc.)
Tracking performance and the website changes using Google Analytics, Google Search Console, Top Visor, WebSite Auditor, etc
Target market research, competitor analysis
Creating Value Proposition and Feature Lists for the company’s clients
Setting up advertising campaigns in Google Ads, both Search and Display campaigns
Developing KPIs for the department
Coordination of work within the department (coordination of the work of market researchers with the copywriters, SEO specialist with a link builder, etc.) as well as with other departments of the company such as PM, Front-end, UI / UX Design, Sales, Lead Generation, QA, etc
Maintaining all company accounts on such platforms as Clutch, Goodfirms, Extract, Design Rush, creating a positive image and brand loyalty
Filling company accounts on the UpWork 
Advising a client project in the field of Ecommerce
Managing UI/UX design department
Creating training plans for new employees
Interviewing positions such as Marketing Manager, Copywriter, SEO specialist, UI / UX designer

Marketing Manager in Software Development Company 
Jul 2018 — Jun 2019

Target market research, ICP's creation, competitor analysis
Building the concept of the website's landing pages from scratch
Designing a content promotion strategy
Creating engaging text and visual content for a corporate website
Brand Book formation
Applying inbound marketing tactics to promote the content
Writing articles on the development of web and mobile apps for the vast variety of business verticals, such as Healthcare, Real Estate, Finance, Travel, E-Commerce, Hospitality, etc
Creating a portfolio for Direct Sales and Lead Generation
Сonducting website SEO optimization 
Setting up technical tasks for copywriters, designers, and developers
Performing duties of a project manager on internal projects (including coordination of work between HTML / CSS developers and designers
Crowd Marketing
Developing promotional materials for HR marketing
Хочу получить новый опыт в том, ради чего просыпаюсь по утрам. Люблю и буду любить маркетинг, потому что он во всем, что нас окружает. Хочу учиться новому и переучиваться там, где это необходимо, принести пользу как клиентам, так и компании, иначе зачем это все?)

- Понимаю и принимаю овертаймы
- Понимаю и принимаю капризы дизайнеров, насчет "МНОГО ТЕКСТАА"
- Могу, умею, практикую выстраивать процессы с нуля
- Могу, умею, практикую работать с требовательными людьми
- Знаю, что многому нужно научиться и готова этим заняться