Position: Retention marketing team lead,crm, loyalty manager
Category: Marketing
English level: upper
Years of experience: 4

I’m an accomplished professional with over 10 years of experience in marketing.
Worked in telecom, fmCg and e-commerce domain
have expertise in  launching services (mobile tariff plans and other mobile services) on the b2c market as a product martketing manager. Have over 2 years of experience in retaining customers, improving marketing and sales funnels and orchestrating marketing and sales campaignes in CRM.
03/2020-till now
Retention manger. B2B
1.  Implemented new client segmentation;
2.  New marketing communication map development and testing;
3.   Partnered with Product Managers on the improvements on the functionality for users and marketing automation;
4.  Conducted customer interviews and research;
5.  Responsible for creating and managing life cycle journeys across conversion, new customer, churn prevention and reactivation stages;
6.  Deep data analysis.
04/05/2017 – 05/2019
Tariffs and value proposition manager in Ukrainian telecom company
1.	Forming value proposition for individual mass market segment:
1.1.	Deep market analytics 
1.2.	Deep analysis of subs base;
2.	Technical implementations and cooperation with IT:
2.1.Writing technical requirements and technical instructions for product launch;
2.2. Writing technical requirements with UML
2.3. Control of the technical launch process;

3. Product management (new product launch, improvement of existing products);
3.1.Writing “user-friendly ” sms texts, IVR texts, USSD for new product;
3.2.	Cooperation and control of teamwork (CEM, legal, IT department call center) when launching new product. 
4.Product management (new product launch, improvement of existing products);
5. Making profitability model calculations, cost estimating.