Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 2.5


TECHNICAL SKILLS
Email Marketing, Social Media Management, Content Creation & Marketing, Content Management System, Go-to-Market Strategy, Blogging, Customer Relationship Management (CRM), User Persona, UI UX Design.
Technical Skills: Mailchimp, SendGrid, Canva, Notion, Figma, FigJam, Miro, Slack, Ms Word, Teams, Outlook, Power Point, Excel (Beginner)
Research: Researched, wrote and edited over 10 articles, app and web content, advertising copies, periodicals and marketing copies.
Content Creation: (Video scripting and production) Created video scripts and concepts such as explainer, demo and how-to videos for products such as Kuleanpay and SMERP which are products of Fifthlab.
Email Marketing: Created monthly email marketing strategies and wrote weekly emails to subscribers.

EXPERIENCE (most recent)
Fifthlab / Product Marketing Manager
APRIL 2023  - PRESENT,  LAGOS NIGERIA
-Develop and execute targeted marketing campaigns, leveraging email marketing, social media, and content marketing to generate leads.
-Make use of marketing communication to influence customer behavior and increase adoption of new products.
-Collaborating with cross-functional teams to develop and implement successful marketing initiatives and product launches.
-Collaborate with product managers to create product marketing materials for products such as demo videos, explainer videos, webinars etc.

CWG / Social Media Content Creator 
OCTOBER 2022 - APRIL 2023,  REMOTE
-Created and developed engaging content for five company products, managing content calendars and email copies.
-Conducted market research to identify current trends and incorporate them into content creation for maximum relevance and impact.
-Monitored analytics and audience insights to optimize content strategy, resulting in a 30% increase in overall reach and a 25% boost in engagement.
-Collaborated with brand and product teams to create Go-to-Marketing campaigns for products.
-Leveraged social media platforms to maximize brand visibility and engagement.