Position: Media buyer team lead, Senior Media Buyer
Category: Marketing
English level: intermediate
Years of experience: 5


Relevant experience

Position: Head of buying department (Cis region)
08.2018 - present

NDA - Betting Company

Control of direct purchase of traffic:

Planning and development of buying directions by sources and topics
Lead generation and validation of incoming leads based on relevance
Processing, connecting and testing direct traffic sources
Monitoring, control and optimization of display placements, rotation of creatives
Evaluating the effectiveness of display placements
Building and optimizing a network of direct traffic sources (websites, applications, SMM traffic)


Buying team management:

Distribution of the volume of traffic purchases and the functional load of the buying department
Development of reporting and monitoring systems for team performance
Acceptance and distribution of department tasks by vertical and horizontal structure
Setting goals for designers, analysts, leadgen., Product.
Participation in the development of KPIs and markers of team performance
Conducting internal trainings, training and adaptation of new employees

Additionally:

- Systematic conduct of competitive analyzes and periodic monitoring of competitive activity
- Working with SEO unloads
- Testing creatives
- Development and implementation of event marketing activities
- purchase of PR and SEO placements
- Active interaction with the content department
- Implementation of special projects and advertising placements in the following directions: Podcasts, Online Radio, Wi-Fi networks, Off-line placement.