Position: Head of Marketing, Chief Marketing Officer (CMO), Senior Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 8

Deep knowledge: Digital Marketing, Guerrilla Marketing, Content Marketing, SEO & Tools, Google Algorithms, Team and processes management,  Facebook Ads, Google Ads and more
Search Networks: Google, Bing, Yahoo, Yandex

Skills: Marketing Strategy Development and Implementation, Analyzing Marketing Campaigns, Business Metrics, Strong Leadership Qualities, Strong Managerial Qualities
The full CV is available on your request, and I'll gladly share it in direct messages. 

8+ years in Digital Marketing and IT
7+ years in eCommerce and B2B
4+ years of Management and Leadership

I'm a business-oriented digital marketing specialist with strong experience in developing and implementing marketing and communication strategies, eCommerce projects and lead-generating for B2B and B2C segments.
Furthermore, I have hands-on experience with market analytical tools and sources, content and ad campaigns creation, reports and dashboards building, successfully working with digital and PR partners in the US, EU and CIS.
Also, I have an experience of managing an inhouse team of 36 people and overseeing several outsource teams.
In my work I rely on market research, trend reports and data analysis. I use a wide digital toolkit, depending on the stage of the funnel, and I can set relevant KPIs for PPC, SMM, SEO, SERM, ASO, Media, Email. I understand what end-to-end analytics is, why a business needs it and how to set it up.

Target markets - USA, Canada, Western Europe. Have experience working with various marketing budget (from $1000 to $700 000)

Key experience:
- Developed full-cycle marketing strategy and brand identity
- Created a strong marketing team (working both with contractors and in-house employees);
- Developed and coordinated the development of all types of brand assets (videos, articles, landing pages, presentations, lead magnets, case studies)
- Implemented of the email marketing (segmentation, A/B testing), and SERM/SEM/PPC, (SEO/ASO strategy, remarketing, and paid ADs in any channel)
- Implemented KPIs and analytics 
- LTV, ROI, CAC, CRR
- SWOT, PESTEL, RACI-VS, PDCA, BMC

Domain expertise:
- Crypto
- Fintech
- Travel
- E-commerce
- Healthcare
- Real Estate
- Advertising (OOH/DOOH)
I'm looking for a sensible product company with the lack of micromanagement. Prefer to work in a team with high level of freedom to explore options and make decisions according to business objectives.
Completion of a test task $40 per hour.