Position: Product owner / Product manager
Category: Product Manager
English level: intermediate
Years of experience: 7

Achievements:
- Launch of the personalised smart funnel (offer personalisation depends on preferences from previous steps of the funnel). Increase in CR up to 10% (B2C segment);
- Launch marketing processes from scratch. Increase organic traffic in the B2B segment (Region USA) from 0 to 2500/month;
- Development of marketing flow and team processes;
- Preparation of data collection and analysis with Site + Data Analysis Platform + CRM + Email Service.
Project domains: 
- Dating;
- Marketing services.

Employment background:
- Analyse data to fulfil the market trends;
- Performing stakeholder's requirements analysis;
- Developing product roadmaps, new features, and product vision strategy;
- Working with other departments on global goals;
- Preparing/prioritising product backlog;
- Organise planning, demo, and retrospective meetings;
- Monitoring deliverables and ensuring timely completion of projects;
- Verify development results;
- Monitoring the core metrics of the system;
- Reporting results of experiments, rollouts, problems, weekly/sprint/quarter team progress.
- Competitors research and analysis of marketing business strategy (SEO, Pay ads, Landing pages and other features for lead generation);
- Creation and development of product marketing grow strategy;
- Analysis, planning, and integration of new features for lead generation;
- Budget planning;