Position: Marketing Specialist/Community Manager
Category: Marketing
English level: upper
Years of experience: 1.5

I offered an additional source of requests within Account Based Marketing direction.
I have been working as a Marketing Assistant  for Moscow marketing agency (in b2b marketing field) for 1,5 year.

As a marketing assistant, I was involved in such areas of work as social selling, content creation, account based marketing.  Also I created graphic materials, landing pages.

Within the social selling direction, I was engaged in a search for relevant groups on Facebook by segments of the target audience.  My task was to replenish the database of prospective clients, to establish initial contact based on the developed scripts.  In addition, regular presence in such business groups helped to know the audience better, to understand its problems and requests.  So we could generate new ideas for content, adjust the content plan to give the audience more value.
Thematic groups allowed not only to demonstrate their expertise with the help of content, but also to find promising partners for a holding of joint events, mutual recommendations, etc.

As part of the account based marketing direction, according to the portrait of the target audience, I found large enterprises that could be interested in our client's services.  I studied the news on the company's website, industry resources, company profiles in social networks to get an idea of ​​what is relevant for the company today, what services might be interesting.  The information obtained helped to formulate a proposal for this enterprise more clearly. Then the service offer was sent in the form of a presentation to the decision maker.

In addition, I was engaged in the search for online and offline events that bring together the target audience of the client.  I negotiated with the organizers about the conditions of participation, and I also prepared presentations for performances.