Position: Senior Marketing manager
Category: Marketing
English level: upper
Years of experience: 11

AWARDS:
• Effie 2021 – Bronze for app’s big campaign
• Effie 2020 - Gold for charity campaign “Palm of Happiness” and fundraising record sum (9,6 mio uah in 2020, 12,6 mio uah in 2021 vs avg 5 mio prev years)
• National Bloggers Awards 2021 - TikTok Brand

Some achievements of launching McDonald's app in Ukraine:
- 1 mio downloads in the first 3 months. 4,2 mio downloads in Feb'22
  - 680k MAU in Jan'22
  - Got engage users yearly average: 2020 +92% vs 2019, 2021 +104% vs 2020, Jan-Feb'22 +51% vs 2021
  - Launched 4 games - 33% users played in the last one

As Internal Trainer trained more than 150 employees (office and restaurants).
Marketing is my passion.
I am focused on develop and implementation marketing strategy, building a long-term value of a brand. Experienced in customer oriented marketing with always-on market trend research.

Launched McDonald's app in Ukraine (1 mio downloads in the first 3 months. 4,2 mio downloads in Feb'22).

Core competencies:
• Marketing strategy
• Integrated marketing communications
• Customer engagement & digital experience
• Customer insight
• Influencer marketing
• SMM
• Product development
• Improving user funnels
• Product Analysis (GA, Plexure)

7+ years in Marketing
12+ years in Sales
_____

Feb 2019 - Now (4 years)
Senior Brand manager (B2C)

• Marketing and Product strategy management - launched and grow app:
  - 680k MAU in Jan'22
  - Got engage users yearly average: 2020 +92% vs 2019, 2021 +104% vs 2020, Jan-Feb'22 +51% vs 2021
  - Launched 4 games - 33% users played in the last one
• Developing Delivery as a sales channel from the scratch, launched a new delivery partner in Ukraine
• Creation integrated marketing communication from agency briefing to campaigns execution incl. video shooting (11 big campaigns + always-on app's and delivery's promo support)
• Building community, launched TikTok channel (6 mio likes, 463k subscribers. TikTok brand 2021)
• Budget management

AWARDS:
• Effie 2021 – Bronze for app’s big campaign
• Effie 2020 - Gold for charity campaign “Palm of Happiness” and fundraising record sum (9,6 mio uah in 2020, 12,6 mio uah in 2021 vs avg 5 mio prev years)
• National Bloggers Awards 2021 - TikTok Brand
_____

Nov 2016 - Feb 2019 (2 years 3 months)
New Business Manager (B2B)

- 50+ partner integrations - developing effective mechanics and ideas for advertising projects with influencers
- avg 3+ projects with a client - build and promote strong, long-term and profitable relationships with clients (Google, McDonald's, Vodafone, LEGO, Panasonic, Deloitte, etc)
- Built from scratch the long-term goals and KPI system for New business department. Led a wonderful team of 3

More information about my work experience on Linkedin.