Position: Retention Manager
Category: Marketing
English level: upper
Years of experience: 10

I've launched a retention strategy for the nutra company, and for the casino and betting company
Customer Lifecycle Manager

10+ years in digital marketing including 2+ years as Retention Manager. I've got experience in the marketplaces, e-commerce, nutra vertical, and casino&gambling.

 Directly responsible for CRM lifecycle strategy in the Asia region.
• Developing a plan and implementation of event-driven CRM campaigns,
promotions, and communications through all available CRM channels (email, SMS, push notifications, in-app notifications, web push notifications, outbound calls, IVR campaigns).
•Directly responsible to drive conversion, early life retention, churn prevention, and reactivation rates whilst measured on top-line KPIs.
• Strategically plan, implement, and deliver automated customer journeys and segmented campaign communications to drive business growth.
• Working closely with BI to enable a data-driven approach in all lifecycle activities across all channels.
• Working with the Design, Content, and third parties (outsource providers)
• Strategically plan and manage outbound calls campaigns
•ProvideregularreportingtotheHeadofCRMonthesuccessofCRMlifecycle
activities in the Asia region.
• Creating and crediting sports and casino bonuses
• Responsible for launching casino tournaments (starting with an idea and finishing by report)
I'm not a content manager or just an e-mail marketing manager. I would like to be responsible for the key metrics of retention (MAU, DAU, ARPU, CRR, Reactivation Rate, etc)