Position: junior SMM
Category: Marketing
English level: upper
Years of experience: 0


Skills and competences:
- collect data through primary and secondary research;
- fluent in Ukrainian, Russian (native speaker);
- B2 level in English;
- B1 level in German;
- PhD in Economics;
- computer skills: Proficient in Microsoft Suite and Google Suite, including Excel/Sheets, Word/Docs, and PowerPoint/Slides; 1C; SEMrush, Ahrefs;
- Digital marketing and SEO passion and knowledge;
- Understanding of Search Engines: a strong grasp of how search engines operate, including their algorithms, ranking factors, and the principles of organic search;
- Keyword Research:  identifying relevant keywords and phrases that users search for, assessing their search volume, competition, and relevance to the website's content;
- On-Page Optimization: optimizing meta tags (title tags, meta descriptions), headings, URL structure, internal linking, and ensuring keyword integration within the content;
- Content Creation and Optimization by incorporating target keywords, improving readability, and ensuring proper formatting;
- Basic knowledge of technical SEO aspects: understanding website architecture, XML sitemaps, robots.txt, canonical tags, page speed optimization, mobile optimization;
- An understanding of link building strategies and techniques;
- Proficiency in using tools like Google Analytics and Google Search Console to track website performance, monitor traffic, identify trends, and generate reports;
- Understanding of Audience and Persona: a deep understanding of the target audience and create content that resonates with them;
- Social Media Marketing: Familiarity with social media platforms and their role in content promotion;
- Basic Design Skills: Some knowledge of graphic design tools like Adobe Photoshop or Canva to create simple graphics and visuals for marketing materials.
- Learning and Adaptability: a curiosity to learn and stay updated with industry trends, algorithm updates, and best practices;
- strong analytical skills, enthusiasm for research, proactive mindset, reliability, and commitment;
- punctual;
- ability to talk and conduct business in 2 languages.
Career Summary
- Excellent project and time management skills;
- a collaborative team-player and problem-solver who’s always looking for ways to innovate;
- a strong understanding of the digital landscape and keeping up to date with trends and technology;
- 2 years of administrative experience in educational settings;
- good at establishing rapport with people from diverse backgrounds.
As an SMM Assistant, I have various expectations from the position, including:

Social Media Management: My primary responsibility will be to assist in managing and maintaining the company's social media presence. This involves creating and scheduling posts, engaging with followers, and monitoring comments and messages.

Content Creation: I might be expected to develop engaging and relevant content for social media platforms, including text, images, videos, and other multimedia elements.

Analytics and Reporting: I need to track and analyze social media metrics to evaluate the performance of different campaigns, identify trends, and make data-driven decisions to improve results.

Community Management: Interacting with the audience, responding to comments, questions, and concerns in a timely and professional manner is crucial for building a positive brand image.

Social Media Advertising: Depending on the company's strategy, I might be involved in managing paid social media campaigns and optimizing them for better performance.

Trend Analysis: Keeping an eye on the latest social media trends, industry updates, and competitor activities is essential to stay ahead in the market.

Collaborative Teamwork: Working closely with the marketing team, content creators, and other stakeholders to align social media efforts with broader marketing objectives.
Strategy and Planning: Contributing ideas and insights for the development of social media strategies that align with the brand's goals and target audience.

Platform Management: Understanding the nuances of different social media platforms and tailoring content accordingly to maximize engagement and reach.

Growth and Engagement: Playing an active role in growing the company's social media following and fostering engagement through creative initiatives.

Stay Updated with Algorithm Changes: Being aware of platform algorithm updates and adapting strategies to maintain visibility and reach on social media.

Continuous Learning: Keeping yourself updated with the latest social media tools, techniques, and best practices to continuously improve your skills and the company's social media presence.