Position: Product manager
Category: Project Manager
English level: intermediate
Years of experience: 10


MARKETING STRATEGY CONSULTANT (budget, UAH: 100+ mio)
Tavria Company I June 2021 - Present
- Strategy of sales department reorganization developed and deployed
- Conducted analysis and optimization of product portfolio with profit increase
- Main product communication for B2B & B2C customers brought up to date and market relevance

NATIONAL PROMO MANAGER (budget, UAH: 20+ mio)
Meat Guild Company I Dec 2019 – June 2021
- Increased promo efficiency in cooperation with sales team
- Provided full business analysis & optimized BTL programs focusing on sales, consumers and partners needs - New product planning program launched with IT department

MARKETING & RESEARCH OFFICER (budget, UAH: 30 mio, 20 reports)
Intertelecom Company I March 2018 - Dec 2019
- Market research on consumer needs and competitors’ IT product portfolio, strengths and weaknesses - Market strategy development based on research results with targeted range IT product case
- Change management and communication to all departments

PRODUCT RESEARCH MANAGER (7 reports)
Intertelecom Company I Sept 2016 - March 2018
- Continuous analysis of key market indicators (market width, consumers, competitors, industry trends) - Strategic business growth and marketing activities planning
- 200% company profit increase by new products launches with further support

SENIOR CHANEL SUPERVISOR (budget, UAH: 50+ mio, 10 reports)
Coca-Cola Company | Feb 2014 – Jan 2015
- Created the strategic vision of the product portfolio in terms of sales channels and product categories - Established KPI system with goals setting, tools provision, tracking in close cooperation with financial & research functions

CHANEL SUPERVISOR (budget, UAH: 50 mio)
Coca-Cola Company | June 2013 – Feb 2014
- Provided overview and consultancy to sales team on new tools for market share increase
- Organized business overview workshops (market trends, competitors, promotion strategy, motivation) - Big Data analysis with recommendation and action plan development for marketing & sales

MARKETING RESEARCHER (budget, UAH: 9 mio)
UAC Olymp | Nov 2011 – June 2013
- “Perfect Serve KPI’s” developed and communicated to sales team, support with introduction
- Analysis of key market indicators (market width, share by product group, identification of insights - Leadership of motivation programs for sales team and key partners, BTL programs
- Development and implementation of loyalty program (IT tool