Position: Head of digital
Category: Marketing
English level: upper
Years of experience: 8

Result driven management and strong leadership skills. 

Strong Strategic thinker with ability to develop and implement digital marketing strategies of digital marketing growth of omnichannel ecommerce projects. 

Good project management skills with the ability to communicate efficiency on all levels. 

ROI-driven approach to managing of digital marketing channels (PPC, SEO, Email-marketing, Mobile App promotion, SMM etc.) on all steps of customers acquisition funnel. 

Experienced at digital marketing channels and customer acquisition tools. 

Developed analytical skills used to make critical decisions and tactical management to enhance the business results. 

Experience of strategy creation and implementation for inbound media channels (SMM and blog.metro.ua for METRO Ukraine).
Head Of Digital Marketing
Intertop Ukraine • Full-time
Jul 2021 - Present 

Development and implementation of digital marketing strategy focused on ROl-driven approach.
Annually and operational media planning, budget control, response analyses and reporting around paid marketing funnels.
Managed paid digital marketing across Google
Adwards, Meta, SEO, CPA etc. aimed to enhance the efficiency based on keeping of CRR % level.
Mobile App promotion and growth across leading
ASO, ASA and Mobile PPC campaigns (Meta AEO campaigns and Google UAC) and RTB in App campaigns.
Development robust email strategy based on customer interactions with platforms aimed to improve retention.
Media campaigns managing aimed to increase TOM and new customer's acquisition.

Head of SMM
Eldorado Ukraine
Nov 2019 - Jun 2021 
Managing owned and earned media channels (Facebook, Instagram, Youtube, bloggers and creating brand ambassadors community);
Stratagy development aimed to ensure further efficient development of Eldorado community in
Social Media;
National digital media campaigns leading aimed to increase brand awareness, TOM and consideration responsible for campaign results analyses and reporting.

METRO Cash & Carry Ukraine
Senior Digital specialist
Nov 2017 - Nov 2019 
Managing and leading digital media channels inside: paid (digital AD in SN, GA and DBM); owned media (SMM; blog.metro.ua) earned media (bloggers; creating brand ambassadors community);
Ensuring further efficient development of METRO community in Social Media and proper UX, designs sustainability & content placement on blog website. leading of campaigns in owned media and direct communication channel (Email and Viber);
digital maketing strategy implementation, creation of ecosystem for owned media channels (SMM, blog, website) and paid media;
responsible for campaign results analyses and reporting.

Email and SMM Marketing Specialist
Feb 2017 - Oct 2017 
Leading and administration of own media resourses (blog.metro.ua, metro.ua);
Managing and leading of 1to1 communication (email, Viber, SMS) for different type of customers advertising campaigns;
build and maintain social media presence content development and optimization (articles, video, digital banners).

BTL Marketing Specialist
Jun 2015 - Jan 2017
Working with supplier and external vendors in terms of different activities types;
Organization of events, degustation's and in-shop