Position: Marketing Manager, Product marketing, Project manager
Category: Marketing
English level: intermediate
Years of experience: 8

Launching Umico to the local market
My name is Sabina Abdullaeva and I am a marketing manager with 7 years of experience. I have been worked for Turbo.az and Publicis Optimedia - the world-known advertising and creative agency. At the moment, I have been working for 3 years on one of the largest Digital projects in Azerbaijan - Umico (Pasha Holding) as Deputy Marketing Director. Now Umico app becomes a super app with a loyalty program, marketplace, and mobile bank in it. Now we are working on the implementation of different in-app services like taxi, sports bet services, etc. Before Umico, I worked for a long time as a Copywriter, PR, SMM manager, and Targetologist. Now I am also leading additional SMM projects. At the moment, for Umico, I conduct both digital and offline marketing, I am engaged in online sales, I write and translate articles and landing pages, I am engaged in the preparation and launching of advertising campaigns, as well as I conduct a YouTube channel.
I have Google Ads and YouTube Academy certificates.
As my personal project:  I run a Telegram channel and prepare the "SMM for Beginners" offline course.
I would like to work both on a new startup or a big worldwide project. I first one I could show myself as a good project launcher in the second one - to have much more experience and learn from experts and gurus