Position: Senior Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 5

Hard skills:

Developing marketing strategy
Marketing packaging
Budgeting (latest $100k+)
SWOT analysis 
Customer journey map
Digital strategy
SEO, SEM, SERM
Social media strategy
Market research
Intermediate English 

Soft skills:

Analytical thinking
Communication
Attention to details
Creativity and innovation
Recent experience:

Marketing team lead

Unisolar | Oct 2020 - present

Domain analysis;
Marketing strategies (b2b, b2d, b2c, O&M, partnerships, CEO personal brand);
Budgeting;
Exploring hypothesis;
Digital strategies (Google ADS/social media/SEO/email);
Web site PM;
Developing KPIs for positions in department;
Creating and managing lead generation;
Developing customer journey map;
Managing marketing department and freelance specialists;
Defining and achieving metrics like ROMI, ROI, LTV, NPS.

Head of Marketing department:

IB Centre (Eastern Europe) | Nov 2019-Aug 2020

Developing marketing strategies for exhibitions in clear energy sector in Eastern Europe for b2b and b2c segments;
Developed a social media strategy to increase visitors number of the company website and lead generation;
Created BTL marketing kits;
Digital strategies (Google ADS, email, SEO, social media);
Cross sales support.

Head of Marketing department

Race Nation Ukraine | Jan 2019 - Oct 2019

Developing strategies (BTL/Digital/Social media);
Organizing marketing kit for sport event;
Managing video and photo production;
Managing marketing department (social media manager, content makers, freelance specialists, PPC specialist).