Position: Digital Marketer
Category: Marketing
English level: upper
Years of experience: 5

- Digital Marketing: set up marketing in the company from scratch, connected various digital tools, such as (Facebook targeting, Google advertising, working with influencers, developing a website and landing pages, maintaining social networks, and email marketing)
- Branding: developed positioning and brand book for the brand DressArtMystery. Developed individual visual style for some more different projects. 
- Targeting: Worked with different directions from luxury designer clothes with an average check of $500 (customer value from $20) to jewellery with an average check of $50 (customer value from $5). Have experience both with USA/Europe audience and Ukrainian.
- SMM: organically grown social media accounts: Instagram from 10,000 to 40,000 engaged interested followers, Facebook from 5,000 to 12,000 engaged interested followers.
- Work with content and sites: developed landing pages from scratch for different directions on the Tilda and Wix platforms. Developed full-fledged sites for e-commerce on Shopify.
- Analytics: I developed my own marketing analytics system for the company in Google spreadsheets. Worked with different analytics services: Google Analytics, Google Tag Manager, Facebook Pixel, and Livedune.
Hi, My name is Darina and I am a data-driven Digital Marketing strategist working with clients based in the US and Europe in the E-commerce industry for more than 5 years. As a Digital Marketing Strategist, I am responsible for setting up, implementing, and managing the digital marketing strategy and campaigns to achieve business goals and objectives. 
I’ve worked both as a copywriter, social media manager and marketer in multiple e-commerce projects across various product categories: fashion, jewelry etc.
My responsibilities:
- Build, plan and implement the overall digital marketing strategy
- Use frameworks and collaborate with team members to report the progress of key performance indicators and how the strategy and experiments are impacting these.
- A driver of innovation and experimentation around new technologies, channels, messaging, and tactics relevant to the client’s goals.
- Collect information on KPIs and metrics, and develop action plans based on the learnings.
- I have a strong understanding of how to use strategy and experiments to drive integrated marketing campaigns. 
- I have good knowledge of all different digital marketing channels (PPC, SMM, Email marketing)
- I excel in verbal and written communication, with effective listening and a strong collaborative attitude.
- I am well-organized, have an attention to detail, and love marketing.
- I can work on brand strategies by myself (without support or mentorship) and am willing to improve processes;
- I am organized, ambitious, and responsible.