Position: Marketing Project Manager
Category: Project Manager
English level: upper
Years of experience: 1.5

EDUCATION

National Aviation University | Avionics, Master's degree
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Marketing & PR school

+ Development of 5 cases for TOP companies
+ The leadership of 3 teams of 10 people each
+ Became seventh in the ranking of 150 participants
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Leader. The Foundation

+ Correct setting of the TOR
+ Providing feedback
+ Onboarding of new employees
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РМ 360 2.0 by Genius Marketing

+ Drawing up a project roadmap
+ Methodologies: Agile, Scrum, Waterfall
+ Working with project documentation
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UNI 380. DIGITAL CMO

+ UNIT economics and business strategy
+ Metrics: CTR, CPL, CPI, LTV, ROI, CAC, etc.
+ Development of hypotheses and funnels
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Web development course 
+ HTML, CSS, JS development
+ Cross-device implementation
+ Finding and fixing layout bugs
UNI380 (Ukrainian EdTech company)
Project | Community manager - B2C

Key tasks:
+  Collaboration with the editor, designer, and web developer on the LMS (Source) platform.
+ Working with clients using the CRM (Kommo) system and sales department.
+ Recruiting and onboarding new employees and specialists to work on the course.

Work achievements:
- Managing the project for four months with 90% completion of the course by participants.
- Hired a speaker, editor, and IT freelancer to work on the course.
- Working with entrepreneurs from "Forbes 30 under 30".
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BCUE (Swiss startup)
Digital marketing PM  - B2C

Key tasks:
+ Organization of texts and creatives for TG, FB, IG, LD | Presentations, banners, infographics.
+ Working and optimizing metrics: CR, ROMI, CAC, LTV. Sales funnel and marketing strategy creation. 
+ Email marketing (eSputnik), targeting (Meta Business), and web management (Hotjar).

Work achievements:
- Raised $3000 from participants in 1 month from the planned $2000.
- Reduction of ROMI by 30% and CAC by 20%. Increase of CR by 5% and LTV by 300%
- The new account manager made a sale on the 1st day of my mentoring.
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Stratoplan (International EdTech company)
Marketing researcher - B2B and B2C

Key tasks:
+ Adaptation and implementation of the ToR from the manager and the marketing department.
+ Optimize of metrics: CPC, CPL CR, and CTR.
+ Provide analytics by Google Analytics (Google Ads, Meta Business), and eSputnik

Work achievements:
- Increase of CTR by 9% and CR by 5%. Reduction of CPC by 7% and CPL by 4%.
- Work with TOP companies and management like Samsung CEO etc.
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Union of Initiative Youth (Ukrainian EdTech organization)
Head of Project Management Office (PMO) - B2C

Key tasks:
+ Managing a team of 15 people using Scrum and Kanban methodologies (Asana, Jira, Teams).
+ Implementation of Agile and Waterfall and create roadmaps and milestones in projects.
+ Involvement of partners/investors and stakeholders. Manage 10 projects simultaneously.

Work achievements:
- Attracted 20 permanent partners (by media buying, and networking)
- Provide full-cycle project development. Created 25 projects / organized 5 more under my leadership
- Development and implementation of a product line of 3 main and 4 additional products