Position: Content Director, Content Manager, Creative Producer, Brand Storyteller, Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 10

Creating the Jammy Instruments brand from scratch, promoting it from vaporware to one of the industry leaders — search 'midi guitar' in Google, and you'll find Jammy ranked at the top.

Conducting two successful crowdfunding campaigns on Kickstarter and IndieGoGo (where
I helped to raise about $500K), launching advertising campaigns that helped raise awareness about the Jammy Guitar, and position it as a cultural phenomenon in modern music tech.

Boosting traffic to the Clario blog from 0.4 to 1.2 million monthly visits / 4.7 to 11.4 million impressions in just 6 months.
Senior Content Manager
Clario Tech | Apr 2021—Oct 2021

Organizing the content creation process for Clario's blog:

— growing monthly traffic more than twice;
— generating ideas, conducting SEO researches, measuring the results;
— searching for the best writers, hiring and managing them;
— budgeting the content creation activities;
— working in close coordination with product and product marketing managers, ensuring that the articles highlight the product's features in the best way possible;
— joining forces with the CRO manager to find the golden spot between the content that sells and the one that brings real added value to the readers;
— using Google Search Console, Tableau, Ahrefs as the main tools.

As a special project, created a low-budget high-quality product video for MacKeeper (the company's other product).


Content Director/Producer, Digital Marketer
Jammy Instruments Corp. US | 2016—Present

— shaping the look, feel, and voice of Jammy, an innovative digital guitar, by finding the most effective ways of marketing communication in different fields like crowdfunding (where I helped to raise about $500K on IndieGoGo and Kickstarter), media launch, customer success, and more. 
— researching the target audience, crafting buyer personas, tailoring product features and representation to fit the audience.
— successfully repositioning the product according to the newly discovered product-market fit information.  
— applying behavior economics at the website and email communication to boost sales.
— finding and negotiating cross-promo and upselling opportunities with musical brands. 
— working with influencers, setting up affiliate programs in Shopify.
— producing engaging product-focused content to acquire and retain customers, forming and nurturing a loyal audience.
— playing a crucial role in creating a great all-round user experience (from the hardware design and companion app UX to communication in different channels).
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Create and oversee a content marketing strategy, inspire and manage a content team, or gather contractor teams on a per-project basis to create cool content that will raise awareness about your brand and drive sales. 

Match the product with the audience by means of positioning and messaging. Shape the look and feel of the product to cater to the audience's needs.