Position: Marketing Research Analyst
Category: Marketing
English level: intermediate
Years of experience: 11

Found consumer insights allowed to improve the communication and efficiency of consultants (JTI client)
Thanks to my research-based recommendations for advertising, client’s product sales growth increased by 12% (Samsung's premium segment)
Adjusted the brand positioning and increased the uniqueness (IDS)
Launch of new products, improved recognition, increased trendiness of product lines (PepsiCo)
I have experience in marketing research over 10 years and have worked on developing positioning, brand image, strategic communication platforms and creating commercials for Samsung, PepsiCo etc. in collaboration with brand teams and advertising agencies.
Also tested mobile applications and services on users. My experience helps to understand the latest design and advertising trends and the specifics of user perception
I have additional skills in video editing, basic motion design. I made video reports based on research results 

Senior research manager, Qualitative department at Ipsos, research company (from 2019) 
From Project manager to Senior research manager, Qualitative department at Kantar Millward Brown, research company (2008-2018)
I’ve repeatedly been included in the TOP-5 of Ukraine of the best specialists and moderators of the research department

•	management of projects in Ukraine, Belarus, Kazakhstan, Italy (diaspora)
•	conducting online forums, focus groups, in-depth interviews, shop alongs with vision glasses, video diaries
•	analytical reporting, preparation of recommendations, presentation of results
•	finding consumer insights, definition of deep motives, unmet consumer needs and finding perspective growth points for products 
•	evaluation of all kinds of advertising materials. Expertise in evaluation and improving of the advertising effectiveness from the first stages of development to the finished ads – by assessing a number of parameters (helps to save money invested in advertising). Participated in the development, improvement of advertising of Samsung, Sandora etc
•	brand research (brand equity, image, brand icons, position among competitors), shopping behavior research, U&A, developing of communication platforms, design evaluation
•	evaluation of mobile applications, online services usability
•	new product development and launch; trend study 
•	preparation and conducting of workshops, idea generation sessions
•	editing video reports
•	key research manager for PepsiCo, JTI, Samsung, Beiersdorf etc.
I'm looking for an opportunity to use my experience from research agencies and my passion to develop the potential of products/ services/ ideas in an IT company as a new interesting and involving direction