Position: Digital Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 4

Mercs Group acted as a Digital Marketing Partner / Co-founder: 
Conducted marketing research and helped formulate USP which increased sales by 42%
- Designed multi-channel direct marketing campaigns to support lead generation and lead nurturing
- Set up lead generation processes for B2B customers from scratch
- Helped recruit, train and set up marketing team

ZenBit Tech acted as a B2B Digital Marketing Manager:
- Redesigned 12 landing pages
- Build lead nurturing and lead scoring system from the scratch
- Developed 29 initial versions of the website landing pages design
- Automated and optimized direct outreach processes, which reduced the time spent by 84%
- Developed inbound and outbound marketing campaigns, aimed at attracting customers to our sales funnel
- Built weekly marketing and sales report system with automated tools including, Google Data Studio and Google Sheets
- Demand Generation using multi-channel automated direct outreach
- Building and automating lead nurturing and lead scoring systems
- Developing marketing strategies, growth strategies based on data;
- Deep knowledge of web analytics tools: Google Analytics, Google Tag Manager, Google Data Studio, Yandex Metrica;
- Conducting all kinds of marketing research, quantitative and qualitative, large-scale surveys, interviews, working with focus groups;
- Launching and tracking successful paid advertising campaigns on Facebook Ads (Instagram), Google Display Ads, LinkedIn Ads, myTarget(CIS), Retargeting,
- A/B testing;
- Influence Marketing: search and analysis of opinion leaders for successful promotion;
- Conducting market analysis and testing hypotheses on the target audience;
- Teamwork, customer focus in multitasking mode;
- Preparation of reports and presentation to management;
- Planning and conducting advertising and marketing activities;
- Analysis of the effectiveness of marketing campaigns.