Position: CMO | Head of Marketing | Creative Director
Category: Marketing
English level: fluent
Years of experience: 11

Developed, organized, managed and coordinated company’s transformation from purely legal services to digital product bias, implementing campaigns targeting our potential clients that in 6 months got 307 marketing qualified leads which was overachieving target by 122%, and brought $21M in the pipeline.

Brand building: Created and supervised formation of totally new branding, look & feel and tone of voice of the refreshed company. Set the standard for all media communication including internal, external, potential client pitches and all digital campaigns. Was leading complete website update to suit company’s new horizons and digital direction.

Management: Facilitated effective firm-client relationships, providing high-end face-to-face sessions, trainings, collaboration touch points, supported immersion and sales sessions.
Implementing my management skills here was split into two stages: creating new brand image from scratch to fulfill the need of the company in growth and winning the market and developing the marketing resource within the company that led to 200% company growth in 3 years.

Implementation: Building brand new marketing team with strong accent on design and visual to support company’s new direction. Whole design-related activities were fully revamped. Under my management teams of internal marketing communication and global marketing were connected to develop unified and unique employee value proposition.

 Culture: Established constant associates’ professional growth via implementing OKR’s, workshops, trainings, team-building activities and unique metrics that was borrowed and used by other business departments. Was a constant lecturer on various topics: creative and business-led. Also, took one of the leading parts in conducting and implementing Inclusion & Diversity program within the global company.
Been there, done that.

Hey! 

I'm London based creative leader with strong belief in common sense, curiosity, the power of communication, and applied philosophy growing businesses and serving the World’s largest Brands on agency and client sides. 

Experienced leading and growing Marketing sector, building fully functional marketing teams within company structure, pitching and selling to clients across all business sectors.
My main focuses are: Brand development, Campaign and Marketing strategy, Creative direction.