Position: Senior MarCom Specialist
Category: Marketing
English level: upper
Years of experience: 8


Currently I'm working at PashaPay LLC as a Senior MarCom Specialist. PashaPay is a financial company that makes life easier for 1 million daily users. PashaPay LLC is a subsidiary of Pasha Holding,  a payment ecosystem created on the basis of MilliÖN payment system. We have 2 products MilliÖN & m10. 

MilliÖN is a market leader in electronic payment systems in Azerbaijan, with over 150 companies and 500 services. The number of MilliÖN payment terminals is about 5000.

m10 is an electronic wallet with the biggest advantage which is zero commission transfers through the Azerbaijan in a seconds. It's A superior alternative to traditional cash and plastic cards, m10 signifies a transformation in financial convenience.

As the Senior Marketing Communications Specialist, I play a pivotal role in shaping our brand's journey and achieving business excellence. My key responsibilities encompass:

Strategic Planning: Conceptualize, recommend, and execute an integrated marketing communications strategy that elevates brand equity and contributes to our corporate objectives, encapsulating our vision and values.

Corporate Relations: Deliver measurable campaigns within budget and timelines, consistently upholding quality.

Boosting Sales: Providing vital support to our sales team, driving high-quality leads and fostering business growth.

Agency Expertise: Navigate media and public relations, including direct interaction with the press and management of third-party agencies, ensuring cohesive and impactful messaging.

Crisis Management: Crisis communications, adeptly managing external escalations resulting from operational hiccups and disasters.

Budget Oversight: Adeptly manage and forecast the annual marketing communications budget, optimizing resource allocation for optimum outcomes.