Position: Senior Media Buyer
Category: Marketing
English level: fluent
Years of experience: 3

- Worked with big budgets (starting from $ 100k per month)
- Launching and optimization of advertising campaigns to plus ROI
- Experience with Tiktok, Meta (FB) ads, native networks (MGID, Taboola, popIn, Dable)
Jan 2022 - till now - Media Buying Team Lead/COO/Senior Media Buyer at Heavy Value OU
Aug 2021 - Dec 2021 - Traffic Monetization Manager, Media Buyer at The Origin. 
May 2020 - Aug 2021 - Traffic Monetization Manager, Media Buyer at CPALab Inc. 
Jul 2019 - May 2020 - Traffic Monetization Specialist at MGID Inc. 
January 2018 – Feb 2019:  
Business-analyst, Market research analyst at “Agrosyndicate”.
Sep 2017 – Feb 2018 
QA Engineer (Manual) at “GoFriends Digital”

Sources: Facebook, TikTok, Snapchat, Native (MGID/Taboola)

WhiteHat: leadgen (health, auto, life insurance, Medicare, mortgage refinance CPL, Revshare), eCom, Search Feeds (+N2S), Viral Content
BlackHat (Nutra, Crypto etc.)

GEO:
Tier 1 (US, Canada,UK, AU, NZ, CA, DE, FR, IT etc) mostly 
Tier 2 and Asia (India, Viet Nam, Indonesia, Philippines)  

FAMILIAR WITH: 
	CPM, CPC, CPA, Revshare, (CPL, CPI etc)
	Lead generation. Accounting.
	Direct response marketing, Performance marketing.
	Native advertising. Native content creation.
	Advertising formats. Monetization.
	A/B Testing
        API (Meta, TikTok, Taboola, Google Sheets and so on) 
	BPMN (basics)
	Presentation. Business correspondence. Negotiations.    
	Market analysis. Competitors’ analysis. New projects` launch documentation execution.  
	Marketing analysis. Marketing strategy. Digital marketing and solutions.

 TOOLS & UTILITIES:
•	Google Analytics. Alexa. Voluum, Redtrack, Keitaro, Binom. 
•	AdPlexity, Anstrex, Adheart and so on
•	SimilarWeb, SEMrush 
•	JIRA, Confluence, Trello, Notion, Monday 
•	MS Excel/Word/Visio
•	Google Sheets (Pivot tables, complex reports with calculation through formulas, etc.)
•	Balsamiq Mockups 
•	Creatives: Adobe Photoshop, Movavi VS, Capcut
•	Dev Tools, JMeter, VirtualBox, SoapUI;  
•	Tableau  

Additional skills: 
•	SQL (basics)
•	Python (basics)

Basic education: 
Master Degree - Taras Shevchenko National University of Kyiv, Military Institute and Institute of Philology, military translator. 
Master Degree - Institute of Foreign Intelligence Service of Ukraine, intelligence operations.