Position: Growth Marketing Manager; CMO
Category: Marketing
English level: fluent
Years of experience: 9


Run and managed the marketing ecosystem for a SaaS HR software product for more than 5 years:

— Revamped and implemented a complete marketing strategy which led to constant year-after-year growth in a very competitive market;

— Was responsible for annual marketing budgeting and its allocation;

— Restructured all PPC accounts, thus increasing the ROAS by more than 30%

— Moved all marketing analytics to the BI platform making it transparent and accessible for all inner departments;

— Coordinated website-related scope of work, including designers, developers, copy- and tech writers;

— Implemented new CRM marketing tools and a variety of CRM campaigns;

— Recently coordinated the team responsible for transitioning the website CMS to Webflow;

Previously I was part of a team that launched the biggest e-health startup in Ukraine.

Products Stack that I've closely worked with:

CRM: Salesforce, Zoho CRM, Microsoft Dynamics, ActiveCampaign.
CMS: Drupal, Webflow.
Marketing Data: GA4, GTM, Zoho BI, Power BI, OWOX BI.
Emails: MailChimp, Zoho Campaigns, Active Campaign.
PPC: GoogleAds, Facebook Ads, Twitter, Tableau, Capterra.
Project Management: Asana, Jira, Trello.
I'll fit better for a company that is either a SaaS product or B2B and is Enterprise-focused. But I might be open for all variety of digital products.