Position: Digital Marketing Manager, PPC specialist.
Category: Marketing
English level: basic
Years of experience: 8


Participation in the development of marketing strategy. Experience with Xmind, Miro.
Analysis of business niches, trends, research of competitors in the EU and US service markets, audit of websites in Serpstat.
Selection and clustering of English semantic cloud in Ahrefs.
UI/UX prototyping of website pages, landing pages in Axure, Figma. Selection of references.
Designing a script for the Landbot chatbot for the website.
Management of the WordPress website.
Communication with designers, tasks for programmers in Trello.
Drawing up a content plan for a blog, publishing articles with a copywriter. Research of content promotion activities.
Internal optimization of the company's website for SEO promotion. Google Search Console.
Management of company accounts in the rating sites of cases and reviews Clutch and GoodFirms.
Selection of designs and creation of landing pages and e-commerce sites in the WIX, Shopify website builder, collection and analysis of statistics.
Creation, management and optimization of Google Ads contextual advertising. Work with translators, copywriters, and AI content services.
Setting up and analyzing traffic channels in Google Analytics, Open Web Analytics, Clicky, Matomo. Setting up tags and conversion goals.
Tabulating analytical reports of marketing research and conversion attributes, working with online documents.

My role for the last 8 years has been most related to Digital Marketing, PPC Manager, Marketing Analyst, SEO optimization, UI UX Prototypes Manager, Content Marketing, Web Project Manager.
I'm looking forward to developing to the level of Head of Marketing in the future.