Position: Head of Digital Marketing, CMO, CDO
Category: Marketing
English level: fluent
Years of experience: 11

I'm proud of my experience working with different companies (telecom and fintech mostly) and great results in:
- lead generation - selling bank products with high conversion rate, 
- social media engagement - up to 1500% and building community around brand
- increasing sales via all digital tools

MBA 2013, PhD (economy) 2019

1. Built a powerful marketing team of 8 professionals (4 in-house and 4 contractors) from scratch. Actually, we covered all marketing activities - Content, PR, SEO, SMM, Community Management etc.

2. Was co-founder of lead aggregator sites multitest.me and providers.com.ua 

Achievements (Telecom example): 
•	Orders via web channel increased MoM Oct 2016/ Mar 2016 = 4198/1020 = 411 % growth
•	Sales (installations) via web increased MoM Oct 2016/ Mar 2016 = 341/174 = 195 % growth
•	Cost per order (via web) Decreased MoM Mar 2016/ Oct 2016/ Mar 2017 = 89/25/35 UAH/order
•	Web Sales (to all company sales) growth – from (174/2657) 6,5% at Mar 2016 to (341/2155) 15,8% Oct 2016
15 years experience of creation and executing marketing and digital strategies, advertising and promotional activities for Ukrainian brands, startups and IT companies (telco&fintech).

Internet (e-commerce, digital) became my first professional skill from hobby more than 15 years ago. Product management is my second professional skill.

My professional goal is to bridge the gap between Product Marketing and Digital Marketing.

Key specialities:
•	Practical experience in e-Marketing since 2004 
•	SEO, SEM and SMM, e-Commerce, CPC/CPM/CPA/CPL 
•	Research, Planning, Budgeting and P&L Analysis
•	Knowledge of IT/Telecom/Adv Market
•	Experience of managing a cross-project team and direct unit
•	Product managing full-cycle: forecasting, inventing, business cases, analysis, implementation, launch, adv. support and reporting

# Creative and resourceful thinking
# Strong team player
# Able to work proactive
# Internet trends expert
# Analytical mind
Professional growth. Challenging & ambitious tasks. Startup. Emerging markets. Innovations.