Position: CMO, Head of Mobile Marketing, Head of User Acquisition
Category: Marketing
English level: upper
Years of experience: 9

* 2 articles
* 3 startups (SaaS, Fintech)
* 5 conferences speeches
* Developed an educational system for new employees
* Managed promo-strategy of one of the biggest commercial mobile app in Ukraine
* Certificates:
- AsoDesk: ASO Academy;
- AppsFlyer: Mobile App Analytics Fundamentals;
- Devtodev: Game Analytics: From Basics to Advanced Strategies;
- Google Ads Fundamentals;
- Google Search Advertising;
- Google Display Advertising;
- Google Mobile Advertising;
- Google Video Advertising;
- Google Analytics.
ᐅ 9 years of experience in web user acquisition, performance marketing, or media buying
ᐅ 6 years of a management post
ᐅ 5 years of experience in mobile user acquisition
ᐅ 2 years of product marketing

» Team management of 3-15 people.
» Finding Product/market Fit
» Market research
» Product Marketing, in-app promotion
» CPC, CPI, CPA campaigns (Facebook, Google, Apple Search Ads, Twitter, DoubleClick, MyTarget, and Ad Networks, among others).
» Devising strategies to maximize the reach, increase installations, and in-app purchases.
» Coordinating with merketing team, copywriters, designers, app developers, sales managers and stakeholders for project indicators improvement.
» Web/Mobile app analytics (Google, Analytics, Firebase, Facebook, Appsflyer, Adjust, AppMetrica, Branch, etc)
» ASO - App Store Optimization (Testing on Google Developer Console, keyword/phrase research, store localization, preparing graphic assets)
» Improving engagement and retention rate in to webisites, apps
» Content marketing. Blogs and guest posts.
» PR. Quora, Reddit, HARO, Journorequests, SourceBottle
» SMM. Linkedin, Twitter, Facebook
» E-mail marketing strategy
» Building relationships with industry and platforms partners.
» Devising and promotion affiliate program
» Excellent communication skills, including the ability to sell and negotiate