Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 7


Education: 
Bachelor of Arts in Finance 
AZERBAIJAN STATE UNIVERSITY OF ECONOMICS

Certified Digital Marketing Professional; Digital Marketing Institute (DMI)

Last and current job and position:
Dedicated digital marketing executive with 7 years of experience in the real estate and marketing industry.
Developing marketing strategies and creating campaigns;
Tasked with managing the company's digital marketing
strategy; developing pricing strategies for the company's
real estate projects, ensuring they are priced competitively and in line with market trends;
Working closely with senior management to analyze
market data and make strategic pricing decisions,
Led digital marketing strategies to enhance brand visibility and market presence, resulting increase in online engagement and 80% growth in website traffic.
Developed and executed comprehensive digital marketing campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, resulting in a 77% increase in lead generation.
Collaborated with the sales team to create tailored marketing collateral and materials for various residential projects, resulting in a 68% increase in sales conversions.
Conducted in-depth market research to identify trends, competitor strategies, and customer preferences, enabling data-driven decision-making.
Managed a 6 -person marketing team, providing mentorship, guidance, and performance evaluations to foster professional growth and optimize team performance.
Utilized email marketing campaigns to nurture leads, resulting in 50% increase in email open rates and increase in click-through rates.
Analyzed and reported on key performance metrics using tools such as Google Analytics, providing actionable insights to improve marketing initiatives and ROI.

Skills and knowledges I gained there:
Content Marketing ,Social
Media Marketing, Paid Search (PPC) with Google Ads,
YouTube and Display Advertising, Email Marketing, Website
Optimization, Analytics with Google Analytics, Digital
Marketing Strategy, SEO (Search Engine Optimization)