Position: Senior PPC / Traffic manager
Category: Marketing
English level: intermediate
Years of experience: 3

1. Know very well the tools: Google Ads + Editor, Yandex.Direct + Commander, Facebook & Instagram Ads and web analytics tools: Google Analytics, Yandex.Metrica, Facebook Analytics - I also have experience in the following tools: LinkedIn Ads, MyTarget Ads, Display & Video 360, Search Ads 360, Bing Ads, Yahoo Ads, Gemini Ads, Huawei Ads, etc.

2. Can analyze and develop systems of performance indicators: audits of advertising campaigns / traffic sources, competitive analyzes, set up goals, segments, events, calculate the effectiveness of advertising campaigns, incoming traffic and KPIs.

3. Launch advertising campaigns in English, Polish, Russian, Ukrainian, etc.

4. I was engaged in mentoring trainee / junior / middle specialists, recruited people for the team - was responsible for the technical part (created and checked test tasks + interviewed on the technical part).

5. Lectured on the topic: "The basics of contextual advertising in Google Ads".

6. Worked with large online stores, real estate, medicine, services (service stations, tourism, concerts, kindergarten, etc.).

7. Have experience in passing moderation on specific topics: alcohol, medicine, microcredit.

8. Also have certificates for Google Ads & Yandex.Direct. 

9. Run several freelance projects (Google Ads, Yandex.Direct and Facebook Ads) - so i constantly keep up with all the changes and innovations in these tools.

10. Approach work creatively, i use the entire additional arsenal of Internet marketing tools, for example: Google Tag Manager, Google Optimize, Creative Studio, Yandex.Audience, Google Web Designer + i`m looking for new ways and sources of online promotion, monitoring and testing online innovations.
~ Launch Google Marketing Platform products on LinkedIn;
~ Create campaigns through Inventory Management and Bid Strategy in Search Ads 360;
~ Launch and optimize ad campaigns on D&V 360;
~ Create and analyze ad campaigns in CM 360;
~ Advise the market on working with GMP products;
~ Assist in the creation of PR content on GMP;
~ Conduct internal advertising campaigns in Google Ads, Facebook, D&V 360;
~ Launch and analyze test types in Google Optimize;

~ Preparing the launch of advertising campaigns:
  • preparation of TR for creatives;
  • installation of analytics systems, checking the correctness of statistics collection;
  • official booking of resources (sites), approval of advertisers' materials, project terms.

~ Launch of advertising campaigns:
  • placement of materials, checking their quality;
  • checking the quality of placement, settings.

~ Running campaigns:
  • quality control of statistics collection;
  • control of quality indicators of implementation;
  • analysis of the effectiveness.

~ Preparation of reports and conclusions on advertising campaigns;
~ Reconciliation of the volume of advertising campaigns with sites;
~ Preparation and collection of data for analytics;
~ If necessary, by decision of the management:
  • mentoring new employees;
  • attendance at seminars, training and other industry events to develop professional skills.

~ Self-management of advertising campaigns for big-budget clients in contextual advertising;
~ Conducting competitive analyzes with further optimization of advertising campaigns;
~ Preparation of materials, setting up and launching contextual advertising in Yandex.Direct and Google Ads;
~ Making adjustments to accounts, optimizing contextual advertising;
~ Reporting on client performance, including test reports, intermediate cuts;
~ Tracking the implementation of KPIs for projects;
~ Conducting audits of advertising accounts in Yandex.Direct and Google Ads, participating in tenders.
Professional experience:

Programmatic & Performance Specialist
jan 2021 – present
ADMIXER Advertising

Middle PPC, Traffic manager
nov 2020 - dec 2020
newage.

PPC Manager
jul 2019 - nov 2020
i-media / И-МЕДИА УКРАИНА, ООО 


Tools:

•	Google Ads
•	Google Analytics
•	Yandex Metrica
•	Yandex Direct
•	Google Tag Manager
•	Facebook Ads
•	LinkedIn Ads
•	Display & Video 360
•	Search Ads 360
•	Campaign Manager 360
•	Bing Ads
•	Huawei Ads
•	Admixer.TradeDesk
•	Yahoo Ads
•	Gemini Ads
•	MyTarget
•	CMeter
•	Google Optimize
•	Creative Studio
•	Google Web Designer
•	Yandex Audience
•	HTML


Hobbies & Interests:

•	paint in abstract style
•	longboard ride
•	playing video games
•	visit the galleries regularly
•	music bands: Asking Alexandria, [AMATORY], WildWays, BMTH