Position: Product/Data analyst
Category: Data Analyst
English level: intermediate
Years of experience: 3


### Space307

March 2022 — June 2023

Product Analyst

**App and Web** -  product under NDA

Validated hypotheses based on data, generated new ones. Calculated price elasticity in the market. Visualized using Qlik Sense and Redash. Validated experiment results, which led to:

- Increased market purchases for +10% by introducing trials.
- Changed the purchasing system from subscription-based to one-time, resulting in a 8% increase in market revenue.
- Revamped the achievements mechanism to encourage users towards main activities, resulting in key metrics increase.


 Qlik Sense, SQL, Redash, Superset, Zeppelin, Python, Google Analytics, BigQuery, Firebase.


### Parimatch tech

June 2021 — March 2022

Product Analyst

**App and Web** - Parimatch

Analyzed metrics and looked for points of growth. Generated hypotheses based on data. Based on these hypotheses:

- Increased conversion to bid by 5% due to changes in navigation and tips.
- Increased the number of registrations by 7% by restructuring input data and implementing new auth methods.
- Simplified the user verification flow and achieved an increase of 11%.

Conducted experiments, in-depth interviews, quantitative surveys in search of insights and confirmation of hypotheses.


 Google Analytics, GTM, Google Optimize, BigQuery, Firebase, Tableau, SQL, Python, Яндекс. Метрика


### Halyk Bank

June 2020 — June 2021 

Product Analyst

Products:

**App - Onlinebank, Web - Loans for individual entrepreneurs, opening of individual entrepreneurs.

Built event-based analytics for banking products. Created dashboards with key metrics and funnels. Based on this data:

- Improved the funnel in opening an IE and obtaining loans by 17%.
- Implemented a data-driven approach.
- Generated reports based on analysis for making product decisions.
- Evaluated the effectiveness of marketing campaigns.

Conducted experiments, in-depth interviews, usability tests in search of insights.


 Google Analytics, Amplitude, Firebase, Metabase, SQL, Яндекс. Метрика, Яндекс.Директ, Google Ads, MyTarget, Facebook Ads, Adjust, Google Data Studio