Position: Product Marketing Manager / Product Manager
Category: Product Manager
English level: upper
Years of experience: 2.5


Product Marketing Manager 

 Formation of product development hypothesis, their prioritization and A/B tests implementation to improve product and marketing metrics.
 Control of the full cycle of software development: backlog management, plan and evaluate sprints, describe requirements and assigning tasks to development and design teams, control of project development timelines, maintain documentation.
 Conducting internal product analytics: analyzing and optimazing funnels, analyzing the feature performance, regular monitoring of product KPIs.
 Create architecture for launching marketing campaigns on different platforms, setting up pixels, events and connections with MMP.
 Work closely with the marketing department in order to improve LTV, ROMI and other product marketing metrics.
 Market analysis: regular monitoring of competitors, search for successful ideas for product development and monetization, identify growth points and opportunities.
 Technical, design and cross-functional teams management.
 Build product processes in a team and improve current.

Marketing Manager

 Search for new approaches of products promotion, testing new channels and ideas.
 Creation of new creative concepts and writing of technical specifications for designers,
monitoring their implementation.
 Launch of creatives in ads managers (Facebook, Google Ads, Snapchat etc.)
 Analysis of the results of advertising campaigns using various tools (Appsflyer, Tableau
etc.)
 Interpretation of the results, formation of new hypotheses and modification of creatives.