Position: Digital Marketing Team Leader, Google Ads, Facebook Media Buyer (Facebook Ads and Instagram Ads manager), Linkedin Ads
Category: Marketing
English level: fluent
Years of experience: 5

CIM - Marketing and Strategy Certificate
Oversaw launch of E2E loan product by orginising SEO/SEM/PPC activities to achieve 4x increase in online sales volume within 3 months, migrating customers from physical locations to digital.

Managed digital ads cost structure optimization process, reduced ad spending by 36% thereby achieving 118% positive ROAS over 25 sales campaigns.

Implemented A/B testing and conducted 20+ test to find out better UI/UX experiences for conversion driving by using rich mix of tools (e.g. Google Optimize, Google Tag Manager, Google Ads, Google Analytics, Semrush, Metrika)

Decreased ads cost per ticket sales by 50% and doubled the web sales volume of the previous year with the same budget.

Managed Google, Facebook, Instagram. Bing ads through tailored ad campaigns for 50+ Countries with over $110k+/monthly budget.

Contributed to the launch of the new website which in result improved conversion rate to 2x higher.
Digital Marketing Team Leader - Jun 2020 – Present
Company Name: ABB  (Baki, Azerbaijan)
- Leading capability for building activities through Paid and owned Media, Analytics, CRO, UX, SEO, etc. covering the main digital marketing areas: acquisition, conversion, engagement working in agile methodology;
- Participation in defining digital marketing strategy, media planning, forecast and governance models;

Ads and Analytics Specialist - Oct 2018 – May 2020
Azerbaijan Grand Prix (Baku City Circuit Operations Company)

- Google Ads strategies and implementation and reporting;
- Ad Performance Optimization;
- Analysis of website data via Google Analytics and Yandex Metrika;
- Conversion rate improvement;

Digital Advertising Specialist - Mar 2018 - Sep 2018
Flatart Agency (Ankara, Turkey)

- Search & Display Advertising
- YouTube Ads Placement
- Analysis & Reporting of Advertising Data
- Google Ads Account Management
- Shopping Ads Placement through Google Merchant Center
- Enhancement of Brand Awareness and Digital Sales
- Facebook Ads Placement
- Yandex Direct Ads Placement