Position: Head of Marketing, CMO
Category: Marketing
English level: fluent
Years of experience: 10

1. Set up all marketing processes from scratch in CPaaS and IaaS companies.
2. Founded and led a tech start-up company, and built up all the business processes and product MVP.
3. Developed and implemented a go-to-market strategy for a few tech start-ups that are successfully growing.
4. In MTG (Viasat), I launched 5 pay-TV channels in Ukraine; created a product strategy from scratch; developed a successful B2B marketing strategy; built the TV1000 brand to gain a sustainable #1 position in the pay-TV movie channels segment (highest awareness & ratings) through B2C marketing; analyzed new opportunities for revenue growth. 

One of my "personal best" was Nick Vujicic's event in Ukraine, which gathered 10,000 people in the stadium. I organized it within three week's deadline and with ZERO marketing budget.
I’m Nadiya. Ukrainian. CMO. Entrepreneur.

I’ve got 10,000 hours of hands-on experience managing marketing activities at global media holdings, leading IT companies, and various startups. I mostly worked with the USA, Western Europe, and Asia & Pacific geo.

In my recent roles during the last 2 years as a CMO, I worked for the IT infrastructure provider (dedicated servers, cloud solutions, and CDN) and CPaaS (Communication Platform as a Service). For both companies, I developed and executed corporate and marketing strategies to enter new markets and customer segments. 

That included:
— Aligning all the stakeholders and developing a new brand, which resulted in a Brand Map (mission, vision, value proposition, positioning statement) 
- Creating and implementing a new corporate identity and tone of voice to improve company perception;
— Reorganizing the customer journey and developing a new website from scratch;
— Launching 3 new company products;
— Creating a customer onboarding process (integrated into the product);
— Organizing company participation in 10 global events;
— Building a lead gen process that regularly brings over 200 leads/month through SEO, SMM, free and paid online channels and events;
— Integrating product & sales & marketing analytics to calculate ROMI and LTV;
— Creating an Employer Branding strategy;
— Building and managing a team of 10+ motivated specialists and agencies.

In 2020, as a co-founder and CEO of the Ad-tech startup SPHOTS. The platform for Virtual Product Placement in the independent movies.
I owned various processes, including strategic and financing planning, product development, investor relationships (pitching, P&L budgeting, and forecasts), marketing, and sales. I’ve also hired and led a remote team of 20 people. We built an MVP, validated the product demand, and secured sufficient contracts. The project was sold to another co-founder.

Previously, while fulfilling my dream of traveling and teaching kids in remote areas, I provided business consulting and digital marketing services to start-ups. Among them are: the film industry platform OiOi.guru, the geo-spatial app Fract, and the ComebackMobility med-tech start-up. 

I want to lead Marketing in a product start-up that passed the Seed round and bring it to the next level. My approach is to be involved in the project as in my own business.
I want to apply my strong strategic and operational skills with a start-up spirit to create and promote a product with a high net value creation (useful, environmentally friendly, and having a positive social impact).

It is possible in a Company:
- where each team member's voice is respected and heard;
- with a clear mission, vision, and strategic goals;
- that has got a marketing budget (besides the salary of the Marketing team :))