Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 2


Product Marketing Management
- assistance in developing roadmaps for the company mobile pet products
- conducting market and competitors research
- assistance in conducting beta-tests, gathering and analyzing users' feedback
- assistance in developing and implementing products' marketing strategy (users' behavior analysis, monetization strategies)
- ASO activities, reputation management for mobile apps
- performing outreach
- developing a buyer persona portraits to improve targeting accuracy
- conducting retargeting activities
- development of media kits
- content marketing (preparing texts for products’ landing pages)

B2B marketing
- crowd marketing and link building activities
- SMM activities to cultivate and sustain a positive brand image
- organize and prioritize projects with cross-functional teams for social media, SEO, SEM, email, and content creation.
- content marketing to attract and retain a clearly defined audience (writing articles for the company blog, for guest posts, preparing PR articles, case studies)
- working with UI/UX team to improve the company web presence
- manage the timelines for art, graphics, editorial, website updates, ad creation, etc.
- copywriting activities for company website blog
- reputation management and PR
- performing outreach
- coordinating marketing campaigns with sales activities
- developing a profile of the company customers