Position: Marketing Director, Product, Sales Manager
Category: Marketing
English level: fluent
Years of experience: 11

Achievements as CMO:
- Ensured sales/market share plan on declining market while increasing profit by high double digit.
- Delivered full existing portfolio renovation/upgrade (consumer segmentation, product, brand code, activation campaigns).
- Developed/executed a launch campaign for new product becoming #1 industry brand in 15 month
- Ensured New Generation Products launches (Lift/Velo, Glo) via extension of traditional activation tools with ATL/PR, digital (Instagram, Telegram, e-commerce), massive B2C/MLM.
- Delivered significant systems upgrade – operational reporting, consumer data and insights.

Achievements as CEO:
- Delivered business model transformation to stable profit making results
- Ensured planned portfolio transition plan within external stakeholders/legal environment (regulation)
- Provided significant effectiveness and efficiency improvements  to distribution model, partnership/B2B, matrix model, supply chain, LEAN (delivered $ 0,7 mn savings)

Other roles:
- Ensured operational model transformation for almost 1$ bn revenue business 
- Developed/tested  Business Continuity Plan to ensure sustainable business operations
- Direct Store Operations efficiency improvement by double digit
- Channel/Key Account Strategy development
- Ensured sales/distribution expertise best practices/experience cascading within Global Center of Expertise.
Experienced well rounded business leader and expert with proven managerial skills and track record of consistently delivering excellent results. Pro-active, agile, resilient, business acumen, strategic thinking, consumer driven, challenge status quo, multi-tasking, innovative, result oriented.

15+ years of developing and delivering of business / marketing strategies and execution plans.

My key advantage: robust business experience and expertise, deep understanding of traditional (off line) business needs, consumer preferences and behavior, challenges, requirements, pre-conditions for digitalization, automation, implementation of different type of systems/solutions, SaaS, CRM, tools to ensure sales, marketing activities, financial operations, marketing reporting, etc. Many time played the role of business owner to set up, order and implement number of just mentioned projects.

2 years as Sales and Marketing Director (CMO) at British American Tobacco Uzbekistan.
Direction, Tools, Resources and Budget, People strategies driven by business opportunities identification and set up.
Ensure national sales volume (3 digits $mn annual Gross turnover), Portfolio/Brand/Product/Campaign/Activation plans development&execution, Sales/Customer Service/Key Accounts/B2B & B2C programs management, consumer and industry research and insights plan management, business efficiency and automation via  reporting/analytic systems, CRM, digital channels. 

3 years as General Manager (CEO) at British American Tobacco Moldova.
Full responsibility and ownership for end market business operations including Sales, Market Share, Profit, Cash Flow, Portfolio, Business Expansion and Development, Production and Supply Chain, External Relationships, People/Talent development.

10+ years as Head of Sales (CCO), Route to Market, Distribution, Project Manager/expert at British American Tobacco Ukraine, Bulgaria.
Direct Store Distribution, Sales, effectiveness and efficiency KPIs/automating&reporting tools, Business and Trade Channels development, Business Continuity Plan development/management, Project management.

2 years in real estate start up as co-founder building concept from the scratch to 100% execution, campaing/communication development and realization.