Position: PR manager, Content manager, Content team lead
Category: Marketing
English level: upper
Years of experience: 11

For TP-Link

When I joined the company, they had a Facebook page with 1,400 followers and received about 25 publications per year. By the end of the first year of my work, the number of publications increased to 300+ with a coverage of more than 2 million. Next years I managed to increase the number of publications to 400+ with a coverage of 3.5-4 million and build stable and long-term relationships with the media and bloggers.
The company's website was completely translated into Ukrainian and regularly updated. Its monthly audience grew from 40,000 to 120,000 unique visitors per month. The audience of Facebook and Instagram pages amounted to 25,000+ and 12,500 subscribers. All these goals I managed to achieve by working without an agency.

For Mercusys

Even considering the very small budget the company spent on promoting this brand, the number of publications about Mercusys exceeded 100 per year. Mercusys Ukraine website was in TOP-5 among 42 regional websites with average traffic of 35,000 - 40,000 unique visitors per month. All of this contributed to the fact that the brand entered the TOP-10 manufacturers of network equipment in Ukraine.

For TP-Link Neffos

The company created this business from scratch, having more than 100 competitors in the Ukrainian and global markets. But in two years after the Ukrainian launch, the number of publications about Neffos in Ukraine exceeded 200 per year with coverage of 2 million, the monthly traffic of the website grew to 100,000 unique visitors per month, and the audience of social networks amounted to 20,000+ subscribers for Facebook and 10,000+ for Instagram. All this influenced the fact that the company managed to enter the TOP-10 smartphone vendors in the Ukrainian market (there was a time we sold more than Nokia). As a result, we received some awards from HQ: The best growth branch office in 2018, The best regional office in 2019.
20 years of experience in media relations and PR, 12 years as editor-in-chief in IT media (E-Mobile, Mobile+PC, IT Business Week, ERC Magazine, MOYO Magazine, VIDO.COM.UA). From 2015 - 2022 worked as a PR manager at TP-Link, the world's #1 company in its niche. Was responsible for PR support of TP-Link and Mercusys network equipment, implemented a large number of new directions for the company working without a PR agency. From 2016 - 2019 also was responsible for TP-Link Neffos smartphones PR.

Since October 2022, I have been working as a PR and Content manager in a digital media agency (sports and betting). We create PR strategies and content for several major markets (Africa, Asia, Latin America, and some European countries). 

Since February 2023 - Content team lead. I also continue to participate in PR strategy development for various regions, as well as in the field of reputation management.