Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 5

I worked with various business niches from the gaming industry, healthcare, electronic technology and to charitable projects, thanks to which I was able to get expertise in different directions and audiences.
Labor activity consisted in the planning and implementation of advertising campaigns in the
digital environment.

Responsibilities:
• Preliminary analysis & brand and product positioning strategy.
• Selection of relevant resources and platforms for implementing contact with the target audience.
• Determination of period and media pressure, selection of purchasing models and advertising message format.
• Highlighting forecast indicators of advertising campaign effectiveness.
• Organization of broadcasting an advertising campaign.
• Development of reporting during the advertising campaign.
• Regular implementation of corrections and optimizations to improve campaign performance (Conversion Rate Optimization).
• Final Post-buyng reporting with in-depth analysis of the campaign, conclusions and further recommendations.

Some of the customers: Lenovo (more than 15 projects); Diageo (Johnnie Walker, Captain Morgan, Gordon's Premium Pink); Philip Morris (IQOS); and others.

Experience with campaign parameters: 
Types of advertising campaign: 
Display, Video, Performance, PR, Special
Purchasing models: 
СPM, CPC, CPA\СPL
Instruments: 
Programmatic, Ad network, Ad package, DV360, Facebook и Google Adwords, Google analytics, CPA networks
Geo: 
Ukraine (region, city, street, point), Belarus
Key performance indicators:
Impressions, views, reach, clicks, CTR, post-click indicators 
Ad slot purchase types: 
statics, dynamics
I intend to get a job in a modern company, where I could continue to develop myself as a specialist, and improve the marketing products of the campaign.