Position: Digital Marketing Manager | B2B/B2C Marketer | Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 2.5


After working in a startup and B2B agency as a B2B marketer, I've understood that my passion is B2C products. I really want to solve people's problems and I really want to do important work and know that I make customers' life better. That's my mission.

B2B marketer is the latest position I had. I've been launching go-to-market campaigns for UI/UX Design agency, Charity project, Outsourse company.
What I've done on this position:
Developing & support customers’ GTM campaigns from scratch
Develop & plan a messaging strategy
Marketing troubleshooting
Close work with PM and LeadGen team
Corporate page optimization 
Identify potential new customers who meet the client’s ICP
Generating creative new avenues for finding new customers

Earlier I'd been working as a digital marketer in IT product company that specializing on the development and training of neural networks for B2B and B2C segments.
Pool of my daily tasks:
Market research & Market analysis
GTM-strategy development
Marketing strategy development
Competitor analysis
CJM development

Previously I had been working as a brand marketer, so what responsibilities I had:
Product’s brand & marketing strategies development 
Competitor analysis
Content Strategy development
Product positioning & messaging
Tone of Voice development
Market research
Сontent shooting & editing

Also I've finished Product Marketing course to have deep knowledge in product marketing. 
During this course I've developed GTM strategy for the new Uklon Product - Food delivery.
So that I would be glad to have experience in PMM as well