Position: PPC Specialist
Category: Marketing
English level: intermediate
Years of experience: 1.5

Optimization of search advertising campaigns, both due to budget forecasts and by improving the quality of ads and extensions (objects). 
Worked with such brands: Samsung, Sandoz, Skoda, Peugeot, DS, Citroen, Opel, Red Cross, Karcher
Worked with projects of medium budgets, up to $10,000. The main tool was Google ads (search, GDN, performance max)
I have experience with;
- Facebook Ads
- Google Analytics
- GA4
- GTM
- Google Ads Editor
- Serpstat
- Data Studio
- Semilarweb
- Excel
- DV360
- I have basic SEO knowledge

Achievements and indicators.
SIS; to improve this indicator, he generated the most relevant headlines, supplemented ads with acceptable extensions, gave recommendations for improving landing pages, as a result, SIS reached 92-98% for the brand, as well as 60-80% for the competitive environment (with limited capabilities).
CPA/CPO; very often I had to turn to the optimization of advertising campaigns, both through extensions and through new creatives and related tools. It is worth noting that it also gave the result after working out the landing pages. In general, it was possible to reduce CPO from UAH 1,500 to UAH 320.
ROAS; in large joint projects, in order to achieve the set KPIs and achieve the desired ROAS, they also worked on the quality of ads, set technical specifications for website optimization, often had to play with manual settings, set and track the dynamics for the AC. One of the more successful options for solving problems of this kind, which appeared recently, was PerformanceMax, with the help of this type of campaign it was possible to really use many tools in one whole and achieve ROAS of more than 1500%.
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