Position: Salesforce Marketing Cloud Specialist
Category: Marketing
English level: upper
Years of experience: 2.5

Ability to perform extensive research on a daily basis;
I was open to learning new things to help clients;
I was a highly self-organized individual in remote work;
Automating processes that save time for clients using different technologies.
I'm a talented Marketing Automation Specialist with almost 4 years of experience in automating marketing efforts and business processes for small and medium-sized businesses.

Why me?
Developed and presented Salesforce Marketing Cloud roadmap to C-level stakeholders
Documented requirements for solutions, collaborating with Product Owners and Salesforce team to define project scope and manage the implementation
Leading a team of CRM Campaign Executives who manage end-to-end execution of global B2C email campaigns on a daily basis
Supporting company affiliated businesses’ stakeholders when providing training sessions on email building, testing, and sending using Email Studio
Developing responsive brand new email templates and content modules based on Figma creatives using HTML/CSS in accordance with the latest email marketing trends and ISPs updates following legal requirements of CAN SPAM, GDPR, and CASL, setting up Sender Profiles
Implementing A/B Testing and Send Throttling per bulk email campaign sends to limit traffic to company websites
Managing one-off and triggered push notifications, configuring deep links in Mobile Studio
Utilizing AMPscript personalization strings, data formatting, retrieving SF data, and populating it per emails
Audience Segmentation using Standard, Filtered, and Shared Data Extensions populating them using data upload, SQL queries, and refreshing them via automations
Journey Builder: building journeys using API events, Data Extensions, or Salesforce Data as entry sources, setting up different activities based on business requirements for both email & push channels
Hands-on experience with Salesforce Sales Cloud reports
Proficiency in Adobe Photoshop, Adobe Illustrator, Corel Draw, and Canva;
Manage daily routine using Slack, Asana, Notion, Zoom, Google Docs, Grammarly, etc.
I would love to be a part of a marketing team, helping them to automate processes and achieve better results. It would be perfect to work in a company that sets smart goals for marketing efforts, knows its target audience, and ready to experiment to improve marketing campaigns. I believe that marketing starts with a precise strategy and a clear understanding of a company value proposition.