Position: CMO, Deputy CMO, Head of digital, Head of growth
Category: Marketing
English level: intermediate
Years of experience: 11


Hi! I am a marketer with more than 10 years of experience in the field, 4 of which were in SEO and 6 years as a C-level manager. I have an extensive experience in building strategies and optimizing processes. Unit economics is my core, and I understand the principles of optimizing it. I used to manage a team of 9 people performing cross-team tasks.

Deputy Chief Marketing Officer (sep. 2020 - mar. 2022) - EnglishDom
My main task was to expand marketing channels within the growing CAC.
Channels that I supervised: Affiliate marketing, SEO, CRM marketing (Email, web PUSH, SMS); partially product marketing (A/B testings, promo activities etc).
The results achieved: The minimum growth by channels was 78.5% for a year and seven months.

Head of Marketing (feb. 2020 - jul. 2020) - SOS Credit
The main task was to set up processes in the marketing department and optimize customer acquisition costs or increase product profitability.
• Main responsibilities: Develop a strategy for retention and acquisition; build main reports with a focus on business indicators; reshuffle of the marketing team; product analysis and refinement; sales funnel optimization.
• The results achieved: Together with the financial department, I came up with the crucial indicators for company’s further development; designed an action plan (anti-crisis measures), which correlated with the market’s state and business indicators.

CMO (aug. 2018 - dec. 2019) - SYNERGY ONE
There was an open-ended task which depended on profitability of the model; I had to adapt to it and either increase sales or reduce the cost of acquisition.
• Main responsibilities: Market research; portrait of the target audience and segmentation; creating product promotion strategy; setting up analytics for the product’s business model; building main reports.
• The results achieved: Reduced the cost of a new client acquisition by 10 times and the cost of a re-order by 4 times.

CMO (jul. 2017 - aug. 2018) - ESCO
The project was my own initiative. The main targets were to get the team, set up processes, launch channels, and show positive ROI.
• Main responsibilities: Market research and evaluation; team composition; creating product promotion strategy; managing ads campaigns; all the kinds of reporting.
• The results achieved: Created a project that had an ROI of more than 300% in a month-time, given that worked with junior on the team. In December 2017, the minimum ROI was no less than 400%.

And more.