Position: Ads Specialist, Ecommerce
Category: Marketing
English level: fluent
Years of experience: 2


As a marketing professional with two years of experience in the industry, I have gained valuable expertise in the field of digital advertising and e-commerce. My background as an Ads Specialist has allowed me to hone my skills in various aspects of online marketing, including campaign management, performance analysis, and optimization. I have worked with various e-commerce brands to drive growth and deliver successful marketing campaigns that align with their goals.

Key Skills and Responsibilities:

Campaign Management: I have managed various digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads. My responsibilities included setting up campaigns, creating ad creatives, targeting the right audience, and monitoring ad placements.

Performance Analysis: I have regularly analyzed campaign performance to track important metrics like impressions, clicks, conversions, and return on ad spend (ROAS). This analysis has allowed me to make data-driven decisions to optimize campaigns and improve overall results.

Budget Management: As an Ads Specialist, I have been responsible for efficiently managing advertising budgets for multiple clients. By closely monitoring spend and performance, I have ensured that my clients' advertising dollars are effectively allocated to maximize ROI.

E-commerce Expertise: My experience in the e-commerce industry has allowed me to gain a deep understanding of customer behavior and market trends. I have utilized this knowledge to optimize campaigns, improve conversion rates, and increase customer lifetime value.

A/B Testing and Optimization: I have conducted A/B tests to identify the most effective ad creatives, headlines, and targeting strategies. This has helped me continually optimize campaigns to improve performance and drive better results for my clients.

Audience Segmentation and Targeting: I have developed a keen eye for identifying the right target audience for my clients' products and services. By segmenting audiences based on demographics, interests, and online behavior, I have been able to deliver relevant ads that resonate with the target market and improve overall campaign performance.

Keyword Research and Selection: I have conducted extensive keyword research for Google Ads campaigns, selecting the most relevant and high-performing keywords to bid on. This has helped my clients achieve higher ad placements, drive more targeted traffic, and improve their overall ROAS.