Position: Marketing Manager/Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 2.5

I found unique and unusual traffic sources that improved the overall performance of the ad campaign. Worked both with regular paid traffic and partners via influence marketing.
DIGITAL MARKETING
in BLACKBOX DIGITAL AGENCY - B2.UA
SEPTEMBER 2019 – SEPTEMBER 2021
- INFLUENCER & AFFILIATE MARKETING: YOUTUBE, TELEGRAM, INSTAGRAM
- PREPARING REPORTS AND ARGUMENTATION USING GOOGLE ANALYTICS, DEVELOPER&MARKETING PLATFORMS
- ENRICHED AND MAINTAINED PROJECT DOCUMENTATION
- MEDIA PLANNING, MEDIA BUYING AND COMMUNICATIONS, TAKES RESPONSIBILITY FOR BUDGET SEGMENTATION
- ENSURES QUALITY STANDARDS, FOLLOWING MEDIA PARTNERS TO REACH KPI'S
*AMONG CLIENTS SUCH AS E-KATALOG, FREEDOM FINANCE UKRAINE, ROYAL CANIN, LUX.FM

PPC MANAGER
in PPC EXPERTS
MARCH 2021 – AUGUST 2021
- ADVISED CLIENTS ON THE QUALITY AND EFFECTIVENESS OF RUNNING A GOOGLE
ADWORDS&FACEBOOK ADS WITH AN AUDIT OF EACH INSTRUMENT USED
- BUILDS COMMUNICATION WITH CLIENTS AND PREPARING A LIST OF TASKS WITH PRIORITISATION FOR QUICK RECOVERY OR INCREASE IN SALES
- LEADS FULL PROVISION OF ADVERTISING ACCOUNTS, DEVELOPING MARKETING CAMPAIGNS, BUILDING A SHORT- AND MEDIUM-TERM STRATEGY
- MAINTAINS FULL REPORTS WITH ANALYSIS FOR FURTHER REVISIONS, FIXES AND SUGGESTIONS THAT IMPROVES ADVERTISEMENT PERFORMANCE
- A/B TESTING AND HYPOTHESIS EXAMINATION

DIGITAL MARKETING MANAGER
in REDAGE.NET
MAY 2020 – NOV 2020
- DOES MEDIA PLANNING AND COMMUNICATIONS
- CREATES AND DEVELOPS CRM SYSTEMS, ESTABLISHES KPI'S
- MEASURES QUALITY AND RESULTS BY CHANNELS (PARTNERS, PAID TRAFFIC, REFERRAL) DEVELOPING MARKETING STRATEGY AND ADVERTISEMENT CAMPAIGNS (GOOGLE ADS, YANDEX.DIRECT)
- COMMUNITY MANAGEMENT, INFLUENCE MARKETING MANAGEMENT
- LEADS TEAM IN COMMUNICATIONS
Want to be sure about my own professional growth using my knowledge about market and best practices for particular product in current market conditions.