Position: Head of Brand & Marketing Communication, Head of Brand Marketing, Brand Creative Director, Head of Marketing Content
Category: Marketing
English level: fluent
Years of experience: 11

Business Growth
- Developing marketing and communication solutions that drive businesses and raise revenue in multiple industries, B2C, B2B segments
- Helping local and top global brands increase awareness, market share, sales via delivering business oriented marketing communication strategies and campaigns

Clients

iGaming and crypto / blockchain products 

Microsoft Europe, Samsung, 1+1 media, Borjomi, River Mall, Vodafone, National Geographic, Sanofi, Farmak, Volia, Ocean Plaza, Alma TV, Pumb, Lego, WWF, Mentos, Nestle, Red Bull, Bayer HealthCare, AB InBev Efes, Mondelez, Jacobs, Arkada Bank, DANONE, EBA, lifecell, Mars Ukraine, Pepsi Ukraine, Nemiroff, Tetra Pak, Société Générale Group, Carlsberg Group, Masterfarm, Effie Awards Ukraine, Revo Energy, EGO
I make people want brands and products.

I create and implement impactful marketing communication strategies that ensure companies’ long-term growth.

Strategic Marketing 
- Solving business challenges and growing brands by defining companies’ unique added value and communicating it in the most impactful way to acquire loyal customers 
- Planning, developing and executing overall communication marketing strategies delivering on business goals 

Brand & Product Marketing
- Analyzing market trends, products, competition, consumer personas to find growth opportunities
- Developing product/brand value propositions through deep understanding of business needs, pain points, and goals of potential customers
- Building brand models and positioning to connect with specific target groups
- Creating unique, differentiated, consistent brand experience: visual identity, brand messaging, marketing asset across all touchpoints

Integrated Marketing Campaigns 
- Identifying communication objectives, target audiences, and messaging across different channels and platforms
- Mapping overall customer journeys 
- Communication strategies and integrated marketing campaigns across all media touch points: TV, OOH, press, digital, websites, PR, events, video, social media, display media, SEA, emails, case studies, product demos, content, communication design
- Communication campaigns for brand awareness, products and services, promotion offers, demand generation, user acquisition, performance marketing, influencer marketing, go-to-market activities
- Monitoring brand and strategic consistency in communication and marketing materials 

Creative & Content Marketing 
- Providing creative lead & strategic guidance throughout the whole process of developing creative communication and brand content campaigns
- Owning campaigns’ creative and production process: goal setting, briefing, ideation, selection, asset production
- Leading creative direction and brand storytelling across multiple formats and multi-media channels

Leadership 
- Providing up-to-date strategic vision to produce effective marketing campaigns
- Developing relationships and collaboration with C-level stakeholders
- Leading, managing and mentoring cross-functional (inhouse, external) marketing teams, 50+ experts (brand, marketing, PR, digital, creative, production) 
- Setting and controlling internal business processes in the promo, creative, content department (projects flow, decision-making, functions, performance)
Consider positions:

Head of Marketing
Head of Marketing Communication 
Head of Product\Brand Marketing
Creative Director \ Head of Content
Creative Strategist \ Marketing Lead

Domains:
•	Growth hacking
•	Strategic marketing
•	Brand and product marketing
•	Integrated marketing campaigns
•	Communication strategies
•	Performance marketing
•	Digital marketing
•	PR and event marketing
•	Influencer marketing
•	Social media marketing
•	Creative and content marketing
•	Marketing leadership

Director experience in marketing – over 5 years 
Head\Lead experience in marketing – over 10 years 
General experience in marketing – over 15 years