Position: Junior PPC, Junior digital marketing manager
Category: Marketing
English level: intermediate
Years of experience: 0.5

In April 2022 I completed with honors the online course «PPC Specialist» in Academy of Internet Marketing WebPromoExperts. I have a certificate.

In 2021 I completed basic course Targeting Ads in Instagram, Facebook, without a certificate.

I completed the Google Certifications in: 
- Google Ads (Search company, Display, Video company, Shopping, Measurement Certification, Google Ads Apps Certification);
- Google Analytics.
Hi,
I have been working in Digital Marketing area for a long time.
During 6 years I worked as an Affiliate manager. But, I want to develop in Digital Marketing, so I decided not to continue my career in Affiliate and develop as a PPC specialist and Digital marketing manager.

In April 2022 I completed with honors the online course «PPC Specialist» in Academy of Internet Marketing WebPromoExperts. 
During the course I did coursework. My project was a small e-com website, with limited budget. 
My coursework consisted of:

- Development of advertising strategy in Google and Facebook;
Creating a new account and setting up an account; creating an account structure;
- Creating and launching Search Ads, Display Ads, Remarketing Ads, Shopping Ads, Facebook Ads:
- Analysis of results and optimization of the company: analysis of search queries and formation of a list of negative keywords, optimization of advertising quality, selection of the optimal bid strategy;
- Connecting and setting up Google Analytics on the site through Google Tag Manager;
- CR optimization;
- Creating reports in Google Data Studio.

Professional skills:
- Active use of analytical services: Google Analytics, Google Tag Manager, Hotjar;
- Basic knowledge in analytical services for APP: Firebase, Flurry, AppsFlyer;
- Experience in launching advertising campaigns: Google Ads, Facebook Ads, Teaser networks, Affiliate networks;
- Work with Google Sheets, Excel, Google Ads Editor, data visualization in Google Data Studio;
- Working with data: collection, analysis, creation of hypotheses, testing;
- Basic knowledge in SEO.

My experience as an Affiliate manager include: 
- Development and optimization of an internal affiliate program for 400 active partners: search and connection of new partners, development of tools, creation of new tools, A/B testing, analysis of results, conversion optimization;
- Organization and optimization of cooperation with partners of the company in the field of digital outside the affiliate program (affiliate networks, individual sites, teaser networks) according to different payment models: CPC, CPM, CPA;
- Increasing the number of conversions and ROMI from a partner channel;
- Making payments and communicating with the legal department to sign contracts;
- Start of cooperation of mobile applications of the company with Samsung;
- Presentations at specialized conferences for news websites.
I don`t ready to work in the arbitration team, which works with offers in CPA Networks.