Position: Head of E-mail / Retention / CRM Marketing Manager
Category: Marketing
English level: upper
Years of experience: 5

- retention emails led to a profit increase of 17% monthly
- the conversion rate of rejected traffic increased by 30%
- launched communications for a new gambling project from scratch
- launched betting communications for an existing gambling project
- growth of recurring loans volume is 9% each month
- launched omnichannel communications with TA via emails/push/Viber/SMS. Base about 400k subscribers
- prepared and launched 4 seasonal marketing campaigns
I have the expertise in:
- Email and CRM marketing
- Digital marketing and web analytics 
- Project management, business process development, and budgeting
- Basics knowledge of web development (Python/Django)

Work with projects:
- Gambling and betting projects Tier 1 markets
- Affiliate project on the US market (Nutra and CBD)
- Fin-tech projects in Ukrainian and Polish markets
- E-com project and B2C project on the US market
- Beauty brand (D2C)

What can I manage:
- Working with communications to return players. Having strong experience in launching communications for new projects from scratch
- Developing a flow of automatic communications. Managing welcome campaigns, retention campaigns, and promos with developing triggers, segments, content, offers, and communication channels.
- Organization of the process of A\B testing and optimization of the automatic communication campaigns to return players. Testing communication channels, offers, time of delivery, templates
- Setting up a reporting system, and automation of processes in the marketing automation systems. Coordinating with integration/developers team for integration purposes and product team to realize required features
- Team leading: coordination of the work of the team, setting tasks, tracking results; mentoring, and developing business processes inside the team
- Cross department cooperation: organization of interactions with side teams
- Interesting project
- Challenging tasks
- Professional growth
- Conscious management
- Informal atmosphere.