Position: Chief Marketing Officer, CMO iGaming/Betting product
Category: Marketing
English level: intermediate
Years of experience: 7


— Develop and execute short and long-range advertising and marketing plans to enhance the opportunity for market share and profit growth;
— Develop a strong brand image and communicate consistently through all marketing channels;
— Organize the work of the marketing department and manage the team; 
— Oversee all marketing communication activities to ensure quality, efficiency and effectiveness;
— Forecasting, budgeting & reporting processes to meet KPI’s & targets;
— Research, analyze and monitor industry trends, competitive set, financial, technological and demographic factors to capitalize on marketing opportunities and stay competitive in the industry; 
— Analyzing and reporting to the CEO.
- Forecasting processes, company budgeting, constant monitoring of ROI, control and reporting to achieve KPIs and goals;
- Development of affiliate program terms and models;
- Audience analysis, optimization, improvement of advertising campaign indicators (ROI, ROAS, CPA, CPI, LTV, ARPU, RPI), reporting, budget management;
- Analysis, customization and optimization of user funnels;
- Creating and managing Media Buying, Affiliate, SEO, SMM teams to achieve common KPIs;
- Achieving marketing goals in all markets measured by CAC, FTDs, LTV. This includes expanding the existing partner base, creating better deals and/or attracting new partners;
- Development and coordination of advertising campaigns, PR and other marketing activities across channels;
- Development of the company's communication strategy, conducting any necessary research;
- Support and development of business with new and existing partners;
- Participation in international conferences and forums to promote the company's brand;
- Product launch and volume scaling in new GEOs;
- Control and support of financial reporting;