Position: PPC Specialist, Digital Marketer
Category: Marketing
English level: intermediate
Years of experience: 2


I have experience in setting up and running advertising campaigns in Google Ads.

My main responsibilities including:

1. Auditing of advertising accounts.
2. Determining the strategy and plan of advertising activities.
3. Analysis of the product and target audience.
4. Creation of structure of advertising account:
- creation ad campaigns (depending on the purpose: Search, Display, Video, Shopping);
- creation ad groups (organizing advertisements). 
Distribution advertising budget between campaigns.
5. Collect a semantic core for target queries.
Keyword Grouping, monitoring and analysis search queries, control of relevance keywords to search terms.
Creating a negative keyword list. Exclusion of competition between ad groups.
6. Analysis and improvement of keyword quality score.
7. Writing the advertisements.
A/B testing of ad creatives (graphics, videos, texts).
Addition of extensions (sitelinks, callout extensions, structured snippets, call and location extensions, price) reflecting additional information and benefits of the company.
8. Setup target location. Bid adjustments. Monitoring and exclusion of locations where ads shouldn't appear.
9. Google Analytics and GTM setup.
10. Creation audience for targeting. Testing and audience bid adjustments.
11. Running advertising campaigns. Ad tracking. Bid adjustments. Scaling and optimization.
12. Data analysis, construction and implementation of hypotheses.