Position: Chief  Marketing  Officer
Category: Marketing
English level: upper
Years of experience: 11

Led a successful sales and marketing campaign that increased B2B sales by 100% over a six-month period.
The first page of Google search website on organic traffic for more than 10 years 
Achieved significant market penetration in new markets, resulting in a 50% increase in revenue within the first year.
Implemented a highly efficient CRM-based marketing/sales process that enabled a small team to handle up to 2000 B2B leads and opportunities per month.
Areas of Expertise: Go To Market Strategy - B2B - Omnichannel marketing - B2B & H2H marketing - Account-based marketing - Branding - Product Marketing & Management - Inbound & Outboud leadgeneration - International Markets

Market Plan Development:
Created business plans for product launches in the USA, Asian markets, and EU. Conducted market research, identified target audiences, developed pricing strategies, and outlined marketing tactics to drive product success in each region.

Marketing Plan Execution:
Led the implementation of marketing plans, overseeing day-to-day operations and ensuring effective execution. Monitored performance, made data-driven adjustments, and optimized strategies to achieve desired outcomes.

Budgeting:
Established budgets for marketing initiatives and tracked return on investment (ROI) on an ongoing basis. Utilized performance metrics to evaluate the effectiveness of campaigns and allocate resources accordingly.

Inbound & Outbound Lead Generation

B2B Partnerships/Networking:
Collaborated with internal teams and external partners to develop and execute user acquisition marketing strategies. Leveraged partnerships to drive strategic initiatives and enhance brand visibility.

Marketing key performance indicators (KPIs):
Monitored key metrics such as return on ad spend (ROAS), cost per acquisition (CPA), lifetime value (LTV), and customer acquisition cost (CAC).

Promotional Campaigns:
Led the design and coordination of promotional digital campaigns, and other marketing efforts across various channels. Implemented cohesive strategies to increase brand awareness and generate leads.

Marketing Analysis:
Conducted comprehensive market analysis, including studying competitors, customers, and industry trends. Gathered data and insights to inform strategic decision-making and identify growth opportunities.

Customer Journey Mapping: 
Developed customer journey maps to understand the B2B customer experience.