Position: SMM, PR, Instagram marketing specialist,  copywriter
Category: Marketing
English level: intermediate
Years of experience: 4

- popularization of a personal brand in TikTok (political direction), profile development from 0 to 120 thousand subscribers in 6 months, video in recommendations with millions of views
- development of a news profile in TikTok from 0 to 55 thousand subscribers in 8 months, video in recommendations with millions of views
- unlock TikTok profiles 
- successful team leader (up to 10 people)
My name is Anastasiia. I have more than 4 years of experience in running social networks: TikTok, Instagram, Facebook, Telegram, YouTube.

Last 1.5 years I worked as Head of SMM and have experience in managing a team of up to 10 people (smm, designers, editing directors, copywriters, editors).

Worked with a jewelry brand, beauty salon, Ukrainian designer who entered the market in Monaco, with political parties (NDA), famous journalists and politicians (NDA), was involved in launching and selling an online course on stretching (3 streams) from scratch.


Professional skills:

- Maintaining social networks: TikTok, Instagram, Facebook, Telegram, YouTube:
- Development and implementation of content plan, promotion strategy
- Analyzing the market, competitors, target audience, identifying the pains and needs of the CA
- Determination of uniqueness, weaknesses and strengths of brands
- Preparation of content for publications:
- Writing scripts for stories, progressions for selling online products, writing descriptions for YouTube videos
- Writing sales posts, texts for websites, lendings, advertising creatives, automated sales funnels
Writing TORs for editing directors, designers, copywriters, checking results and deadlines
- Video editing and adaptation of videos for TikTok and Reels (CapCut, InShot); selection of tags, titles, publication times to get videos into trends and recommendations
Advertising and PR:
- Creating a promotional pitch for the page
- Organizing contests and activities
- Collaborations with bloggers
- Working on attracting new interested audience to the profile
- Creating, packaging and selling online products
Managing a team (up to 10 people): designers, copywriters, editing directors
- Handling complaints and comments, filing appeals for deletion of videos, comments, profile blocking
- Maintaining business correspondence
Reporting
- Knowledge of Russian and Ukrainian languages - fluent, English - B1-B2