Position: Senior Facebook Mediabuyer
Category: Marketing
English level: fluent
Years of experience: 3

•Increased the overall ROAS of the retargeting campaigns by 7.1x and the prospecting campaigns by 6.5x
•Custom campaigns accounted for 21% of all ad spends due to their effectiveness
•Successfully optimized new clients' onboarding process which increased the overall ad spends by almost 16%
•Created and held Facebook Ads training for the Customer Support Department which increased trial-to-paid users by 30%
•Increased Sales in targeted markets by 25% above the goal
•Rebuilt & optimized reporting process
•Implemented a new market research approach which increased the success of ad creatives and ad messages by 35%
•Development and further implementation of advertising campaigns to drive growth while
adhering to ROI targets
•Regular performance analysis and campaigns optimization
•Budget management & weekly reporting
•Created dozens of effective & converting ad messages
•Developed and implemented an Ad Account Audit process which increased overall company revenue
•Developed and implemented effective ad strategies
•Communicating with the clients (calls/emails)
•Researching, testing, developing, and implementing effective automated ads tactics for the application
•Developed and implemented a custom campaigns procedure
•Updating and maintaining documentation
•Setting up cloaking software for launches
•Preparation of Facebook Ad accounts for launches
•Implementation of Market Research
•Development of ICP (Ideal Customer Profile)
•Development and implementation of tests schedules with further analysis according to the HADI system