Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 8


12/2021 –  10/2022	International Brand Manager (Brand Director): Studio Moderna, Slovenia
•	Manage and coordinate Product Managers, Designers, Buyers, Marketing Communication team; 
•	Collaborate with local marketing teams;
•	Participation in the strategy preparation for the development, visibility and expansion of the brand;
•	Making brand analysis, preparation of annual marketing plan and budgeting;
•	Determining and managing brand identity;
•	Oversee and approve marketing materials (TV spots, videos, web banners, POS materials); 
•	Brainstorm ideas for new products and campaigns.

09/2020 –  11/2021	International Product Manager (Kitchen category): Studio Moderna, Slovenia 
•	Content preparation for marketing campaigns across channels (DRTV, Internet, Print, Retail, Telemarketing, Wholesale, Loyalty) and markets (19 markets in CEE region);
•	Participation in new product selection and monitoring the timeline for execution and delivery of final product;
•	Preparation of product presentations, proposals for packaging, communication materials;
•	Monitoring the competitors’ marketing activities and pricing; 
•	Planning, organizing & coordinating product development process, monitoring the deadlines.

07/2016 –  08/2020	Brand Manager of Delimano, Rovus, TopShop: Studio Moderna, Ukraine
•	Preparation and implementation of an annual brand marketing plan. Development of brand activities on weekly and monthly basis; 
•	SMM of brand pages: content, posting, work with comments and direct (Instagram, Facebook);
•	Planning and realization product advertising campaigns, tracking effectiveness of campaigns; 
•	Cooperation with sales channels (DRTV, Internet, Print, Retail, Telemarketing, Wholesale) regarding ordering process, brand portfolio, activities and sales results; 
•	Creation and local adaptation of marketing materials, preparing briefs for creative teams (designers, production team);
•	Shootings for TV spots: searching for testimonials, finding the creative concept, product CTA; 
•	Launch of new products on the local market: ordering, preparing documents, pricing, local market analysis, monitoring the deadlines; 
•	Trainings and support Sales team (CC agents, shops sellers) to effectively articulate product positioning and benefits; 
•	Monitoring the local competitors’ marketing activities and pricing;
•	Visiting retail stores and wholesale partners, control the products’ merchandising and POSM.