Position: Email Marketing Lead
Category: Marketing
English level: upper
Years of experience: 5

Independently led more than 100 email marketing projects, 13 at the same time. 2 years experience in a grey niche. Successfully lead projects with a database of more than 1 million recipients.
Raised Open Rate (OR) from 10% to 35% per month. Best OR for reactivation: 40% from a 10-year base.
The average speed to restore the reputation of a domain in a gray niche is 3 weeks.
International experience: launched email marketing campaigns in English, Russian, Ukrainian, German, Portuguese, Hebrew

PROFESSIONAL SKILLS
Creating and implementing email marketing strategy; Preparation of templates: copywriting, rewriting, creating graphic materials;
Set up automations and manual campaigns; Preparation of technical specifications for designers, developers, copywriters;
Launch projects from scratch: set up a DNS zone, warming up a domain, prepare an account for API integration, create activation funnels, launch A/B tests;
Reputation: domain and IP reactivation;
Other channels of communicate: set up telegram/whatsapp/viber chat bots, SMS, push notifications;
Database collection: create a subscription forms, installation on the site, create a confirmation letter (double opt-in);
Working with the database: reactivation, segmentation, validation
Reporting skills to analyse performance metrics and optimise recommendations

TECHNICAL SKILLS
Google Docs, Sheets, Slides, Excel, Web, Adobe Acrobat, Canva, XMind, MindMeister, Draw.io, Miro, Analytics: Google Analytics, Power BI, SimilarWeb, SerpStat - advanced;
Adobe Photoshop, HTML and CSS, PostMan, Tilda - basic level;
Domain DNS zone setup: SPF, DKIM, DMARC, PostMasters, FBL;
Experience in ESP: UniSender, SendPulse, GetResponse, Reply.io, MailChimp, Active Trail, SendGrid, customer.io, UniOne;
Experience with CRM systems: Bitrix24, AMOCRM, CleverTap, XCritical