Position: Marketing Manager / PPC Specialist
Category: Marketing
English level: upper
Years of experience: 2

Several cases:
added new segment of traffic to existing account, which increased the amount of traffic by 10-15% and had CPA 5% lower 
built scripts and tables for team analytics that were actively used


increased CTR 2,1% --> 3,5%
increased CR - 0.8% --> 1.3%
decreased CPA by 50%
organised teamwork
adapted 2 new employees


сreated own product from scratch (TG channel)
reached 9000 subscribers
monetization of product
I am a Marketing Manager with a passion for numbers and their optimization. My main marketing expertise is market research and
analytics, digital marketing and conversions optimization.

My main tasks:
- launch and optimization of ad campaigns (Google Ads, FB)
- search of new keywords and their optimization
- data tracking and performance analysis
- complex market and competitors research
- preparation of tables for analysis of results
- search and testing of new creatives and new ad sources
- brainstorming new and creative growth strategies
- hypothesis testing
- tasking technical requirements for the design department;
- writing scripts for Google Ads

Last Courses:
- Unit economics of growing product - 06/2022
- Google Ads Certification (Search, Display, Apps) - 06/2022
- Google Analytics Individual Qualification - 06/2022
- Mastering Data Analysis in Excel by Coursera - 05/2020