Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 3


As Head of e-commerce:

Monitoring the work of marketing managers and tracking results Assessing the performance of managers and developing an incentive system for the digital marketing department Searching and attracting 3rd parties to enhance existing marketing efforts
Market research and competitive analysis
Communicating with multiple departments (design, IT, etc.) to further improve results and performance
Implementing reporting according to stakeholder's expectations Closely monitoring KPIs
Recruiting, onboarding and coaching

Digital marketing/ Media Buying:

Launching and optimizing performance campaigns on Google Ads and Facebook Ads;
Managing high-volume campaigns within KPIs and scaling new verticals
Enhancing tracking and establishing weekly reporting Managing a team of copywriters and designers and constantly testing new creatives
Reporting through Google Analytics and internal tracking tools
Communicating with Account reps to get access to betas, solve account issues and so on.

Business development:

Searching for contractors and looking for profitable deals
Competitive analysis
Enterprise development in other cities
Monitoring the work of contractors
Search for new ways of development and earnings Making hypotheses

It Project management:
Setting tasks for website development Intermediate tasks and performance monitoring Design development and approval
Website content preparation Connection to the site of the necessary metrics


Basic Web Design:

Creating sites and landing pages on Tilda, Wix, Shopify, and Connecting analytics systems through Google Tag Manager
Connecting CRM systems
Setting up tracking