Position: PPC Specialist, Digital Manager
Category: Marketing
English level: intermediate
Years of experience: 7


Head of PPC Jul 2016 - Present
iplace, Kyiv

• Budget management of projects (more than 2 mln UAH per month (~70K $))
• Weekly and monthly budget planning of all projects, planning pre-paids
• Preparation strategy for clients
• Preparation of commercial proposals, planning major KPIs for campaigns
• Presenting PPC strategies for clients
• Partial communication with the client on projects
• Communication with international Google & Facebook teams
• Setting up and launching advertising campaigns in Google, Facebook, Instagram,
LinkedIn, Twitter
• Setting up Google Analytics
• Setting up GTM
• Setting up event goals in Google Analytics (via GTM)
• Setting up Enhanced Ecommerce via GTM
• Analysis and optimization of advertising campaigns
• Preparing weekly and final reports of campaigns
• Controlling all PPC projects in agency
• Teaching junior specialists
Clients: Watsons, METRO Cash&Carry, metro.zakaz.ua, Philips, Omega Pharma,
Kredo Bank, Unex Bank, Amway, Ravak, Henkel, Cinema Citi, Winner automotive,
Good Wine, Polfarma, KIVI, Terrafood, Forward Bank, Luxoptica, Eldorado.ua,
rideoo.com