Position: Head of digital
Category: Marketing
English level: upper
Years of experience: 9

Building the work of the content department from scratch.
Passing Google updates with constant positive dynamics. 
Growth of traffic to YouTube channels of clients by more than 1000%.
Participation in the program YouTube TOP Contributor.
Head of Digital Marketing at Doc.ua (Medicine, IT). Jun 2021 - Nov 2021

- Planning and allocation marketing budget, and optimizing expenses to meet evolving KPIs.
- Day-to-day marketing team operation management. Hiring, training, and mentoring marketing team members.
- Creating marketing strategies that involve cross-departments objectives and activities to successfully achieve the company’s business goals.
- Managed network of partners and contractors, establishing fruitful relationships and negotiating better deals.
- Defining, tracking, and optimizing KPIs both department-wide and personal for team members.
- Analyzed and optimized key numbers and ROI of key activities on a weekly, monthly and quarterly basis to ensure objectives are being met and presented the results to a broader audience.

Head of Digital Marketing at VIVO (FMCG, Medicine). Sep 2017 - Jun 2021

- Team management: SEO-specialist, PPC-specialist, system administrator, web-programmer and/or team (outsourcing).
- Composition of TOR for the content department (designer, copywriter, editor).
- Control of all online resources of the company in the following countries: Ukraine, Russia, Belarus, Turkey, Slovenia, Kazakhstan, Canada.
- Market and competitor analysis.
- External and internal SEO optimization of the site. Crowd Marketing. Implementation of structured data. Searching for links and traffic sources.
- Design and development of new sites.
- Initiation and optimization of advertising campaigns: Google Adwords, Yandex Direct, Yandex Market, Facebook Ads, Instagram Ads.
- Organization and release of Email Newsletter (eSputnik). Trigger commercial letters.
- Control of the online store: content filling, promotions, initiation and implementation of changes.
- Searching and working with top YouTube and Instagram bloggers (CIS, Turkey). Work with Celebrities.
- Advertising resources monitoring.
- Reporting - weekly and monthly.
A project with long-term plans and a sought-after product.