Position: Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 8

1. Increased user activation from 12% to 20% through effective onboarding and email sequences.

2. Achieved a 60% CTOR (Click-Through Open Rate) increase through A/B tests on email content and themes, resulting in a conversion rate (CR) increase from 0.01% to 0.09%.

3. Extracted insights from more than 15 Jobs-to-be-Done (JTBD) interviews to develop targeted communication strategies and value propositions.

4. Orchestrated high-profile PR campaigns with celebrity collaborations, reaching over 15 million contacts and establishing a strong brand resonance through partnerships.

5. Co-organized and successfully launched more than 10 offline events with 100+ participants in collaboration with Burda Media Ukraine, boosting brand awareness, engagement, and partnerships.

6. Led and managed the organization of over 30 workshops and webinars.

7. Planned and executed Go-to-Market strategies for the Beauty Clinic, utilizing Social Media Marketing, influencer collaborations, Search Ads, Display Ads, and events.

8. Organized a competition for 10,000 young IT talents and promoted it through social media and press releases to attract participants.

9. Published press releases in over 50 media with no budget, maximizing media coverage.
I am a results-driven Product Marketing professional with over 8 years of experience in marketing. I possess a diverse background in marketing and communications and have a strong track record of achieving results. As a Product Marketing Manager in B2B SaaS, I increased user activation and engagement through effective onboarding and email strategies, conducted thorough market research, and successfully executed Go-to-Market strategies.

I have also worked as an Account Manager Team Lead at Digital Chain, where I oversaw high-profile PR campaigns and managed ambassador programs.

Furthermore, I bring experience from the beauty and medical fields, having served as Head of Marketing and Marketing Manager.

My skills and software knowledge include proficiency in communication, time management, Jobs-to-be-Done (JTBD) analysis, user research, market research, email marketing, SQL, Tableau, and Figma. 

I am fluent in Ukrainian and English, and I have a proficient level of Italian (B2) and a basic understanding of Romanian (A1).