Position: Head of digital marketing
Category: Marketing
English level: fluent
Years of experience: 11

B2B-focused marketing professional within software, AdTech, IT and services industries, with hands-on expertise in digital marketing and a constant learning mindset. A huge fan of end-to-end analytics, performance marketing, system approach and data-based business decisions. Critical thinker and problem solver.
- Creating marketing strategies 
Based on deep understanding of the target audience and their pain points as well as the market match with the company’s business goals
- Managing network of partners and contractors 
Establishing fruitful relationships and negotiating better deals
- Building efficient marketing department structure 
Hiring, training, and mentoring teams of 4-25. Day-to-day marketing team operation management. Defining, tracking, and optimizing KPIs both department-wide and personal for team members
- Launching communication strategies 
Coordinating the creation of various content pieces with a proper tone of voice for owned, earned, and paid channels
- Marketing budget planning, allocation, and optimization
- Analyzing and optimizing the ROI of marketing activities
Ensuring objectives are being met. Presenting results to stakeholders
- Interacting with different roles and departments within the company to build and improve business processes and achieve cross-department objectives.