Position: SEO Team Lead / Specialist
Category: SEO
English level: upper
Years of experience: 11

The most successful product generates up to 1000 new customers / month from Google organic traffic.
# LeadsMarket Oct 2021 - Oct 2022

Head of SEO department

SEO department is generating a revenue of 3.46x of operating costs from scratch. Extraction of the main B2C site of the company from the Google's penalty in 3 months. The problem was in non-compliance with EAT requirements.

Areas of responsibility:

Business plan for the SEO department for a year and a presentation for C level for its approval
Performing everything related to technical SEO for 300 B2C and 10 B2B company sites
Participation in link building, content creation, design

# EvoPlay Mar 2016 - Feb 2022

Head of  SEO Unit
2018-2021
My strategic task: creating and evolving of the web product that helps gamblers to choose an online casino and receives SEO traffic from keywords like "Best online casinos" in Google. 
Geo: DE, NL, AU, NZ, PL, BE, CH
Method of achieving profit: the presence of affiliate referral links to online casino brands owned by NDA.

Two teams I hired are working on the project: the dev team of 7 members and 10 content creators/SEO specialists .
My everyday tasks:

As a SEO manager:
    Supervision over the implementation of external SEO
    Formation and control of tasks for content creators
    Monitoring changes in search engine algorithms
    Search for ways to improve positions in the search
As a Product Owner:
    market research and competitive analysis
    defining short and long term product vision and road map
    communicating it to stakeholders and development team
    hosting user stories writing workshops
    gathering product requirements writing user stories, epics, acceptance criteries and working with UX designers
    backlog management
    A/B testing
    writing the most important content

Result: online casino brands owned by NDA receive deposits up to $ 300,000 per month from players coming from referral links.

SEO team lead
2016-2018
Hired as a SEO team lead to promote the company's products. 
Our team showed the best results in the department and I was pushed to create a new business unit.


# Boosta Nov 2013-Feb 2016
Product manager / SEO team lead

During the work has been created and advertised several international affiliate online casino sites.

Responsibilities:
    market research and competitive analysis
    creating a business plan identifying user needs
    competitor analysis
    formation of the strategy for the development and evolution of the product
    SEO management