Position: SEO Specialist
Category: Marketing
English level: upper
Years of experience: 3

In 2007, I was involved as a co-founder in developing an online furniture store from scratch. The following were my responsibilities (including but not limited to):

Conceptualization, implementation of the whole idea:
website's structure, design;
developing process’ controlling;
marketing strategies and their performance (SEO, PPC, copywriting).
On-page optimization:

Collecting and processing of keywords (Google Keyword Planner, Serpstat, Ahrefs, KeyAssort, SEMrush Keyword Magic Tool).
Building structure of a website/page on the basis of the grouped keywords using a manual type of processing in Excel/Libre Office/Google Sheets on the basis of TOP-10 search results and automated one with the help of KeyAssort software, SEMrush Keyword Magic Tool.
Composing tags title and description; headings h1-h6; detecting primary and secondary content; checking the uniqueness of texts.
Internal linking.
Developing technical assignments for copywriters, control of deadlines, and completed work.
Old content optimization.
Tracking website positions (RushAnalytics).

Technical optimization:
Providing technical audit (Robots.txt, Sitemap.xml, Normalizing URLs, https protocol, rel ="canonical", Duplicate pages, Meta robots, Markup of structured data, Server response codes, <link rel="alternate" hreflang="language code" href="URL page"/>, Search Console "Targeting by country and language" report, Sitemap.xml for language versions, Pagination, Page Speed, Site cross-browser, Images (Screaming Frog, Google Search Console)).
Developing technical assignments for developers, control of deadlines, and completed work.

Off-page optimization:

Checking competitor’s links profiles, parsing of SERP with thematic keywords in order to expand the list of links’ donors for the entire project with the help of Ahrefs, KeyAssort.
Outreach: manually.
Crowd-marketing
Web 2.0.
Working with sites for PBN (tasks for developers, searching for content in the web archive, cooperating with content writers, adding new pages, links to the entire project).

Working with WordPress, Opencart, Vamshop, Joomla, and Tilda.
I'm interested in a <strong>full-cycle SEO</strong> for English-speaking world.