Position: Marketing Coordinator, Strategist
Category: Marketing
English level: upper
Years of experience: 11

I'm a marketing pro with a diverse background in design, branding, sales, marketing strategy, and coordination.

I've also been a part of some pretty cool projects, like working with the University of Illinois and Uber to study road user behavior based on specific factors. We studied over 5000 objects!

With over 10 years of B2B marketing experience and managing creative departments, and more than 5 years of experience in subscription-based marketing, I've got a wide range of skills. I've also been known for optimizing spending and maximizing campaign performance across different demand generation channels.

Design is my passion. I have a talent for packaging products in a way that grabs attention. I've managed several website development or redesign projects that received "Site of the Day" awards. I understand that design isn't just about aesthetics, it should drive sales and be created with a purpose in mind.

I'm a total marketing all-rounder and can handle everything from strategy development to tactical execution, all while fitting in with the company culture.
Junkyarddogs.io / Pushing the Boundaries in the Metaverse, VR Gaming, Animation, and NFTs

Marketing Coordinator

• Built thriving communities from the ground up across Twitter, Telegram, Discord, Facebook, and Tumblr.
• Collaborated with influencers.
• Developed compelling ad concepts for performance-driven marketing campaigns.

An NFT collection of 8008 unique pieces was sold in 8 minutes.

• Led a campaign to transfer NFT holders to the Sandbox gaming metaverse (NFT-to-VX Avatars exchange).

Currently, JunkyardDogs stands as a premium partner of Sandbox, possessing significant virtual land within the metaverse and neighboring Snoop Dogg.

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Alef-Estate.com / Leading Real Estate Developer in Central Ukraine

Marketing Director

• Established a marketing and PR department.
• Conducted thorough audience and competitor research.
• Implemented CRM into the sales department.
• Created new offline sales scripts and optimized funnels, resulting in a more than 300% increase in lead conversions.
• Completely revamped the company's corporate website, which later received the Website of the Day award from Awwwards. 
• Launched online advertising campaigns and streamlined lead generation at an optimal cost per lead.
• Formulated data-driven hypotheses and led the initiation and management of innovative creative tests.
• Orchestrated numerous offline events in major shopping centers, leading to a significant increase in foot traffic and tenants' revenue.
• Arranged multiple media interviews with company executives, including Forbes.

The company attained effective and tested processes, enhanced brand loyalty within the target audience, received numerous awards for contributing to retail development in Ukraine, and gained the status of the top developer in the central region of Ukraine.

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Uboro.io / Rethinking Telematics (SaaS Platform for GPS & IoT Monitoring)

CMO

• Taking the company from startup to scale-up
• Attaining more than 10k connected objects less than a year after launch from around the world
• Overseeing 100+ business partners
• Securing early-stage investment from investors
• Expanding the affiliate network to every continent
• Built a marketing team from the ground up, including roles such as SMM specialist, SEO expert, PPC specialist, and content manager.

Successful business from scratch with minimal investments. Currently, negotiations are underway for the sale of the business to one of the leaders in the telematics market.
My biggest expectation for my new job is to find a role where I can contribute with my knowledge and skills to help the company advance towards its long-term goals. I am looking for a role in which I can be truly passionate about the work I am doing and have the freedom to experiment and create innovative solutions.