Position: Head of Marketing Manager, Senior Marketing Manager, Demand Gen Manager, PMM
Category: Marketing
English level: fluent
Years of experience: 6


Demand Generation Manager, Runecast (75+ employees), cybersecurity| Prague, Czech Republic
September 2022 – February 2023 

KEY CONTRIBUTIONS
• Successfully developed and executed a demand generation plan utilizing various tactics, resulting in increased customer engagement. 
• Identified and optimized the most effective marketing channels for generating high-quality leads, resulting in increased lead generation and improved CRO.
• Increased lead generation by optimizing email content by adding a new product insertion. This resulted in a 10% increase in free trial registrations, with an average of 1-2 additional registrations per email
• Optimized email copy and subject lines resulting in a 16% increase in open rates and a 20% increase in click-through rates, resulting in a 25% increase in lead generation from email campaigns
• Initiated and implemented a gated content strategy resulting in a 100% increase in weekly lead generation through eBook and webinar registrations.
• Aligned marketing efforts with sales and sales ops teams to streamline processes, support pipeline growth, and increase revenue.
• Created a streamlined lead qualification and nurturing process, resulting in improved conversion rates and lead funnel optimization that led to an average 10% increase in conversion rates.

Sr. Marketing Manager, Tatum (50+ employees), blockchain| Prague, Czech Republic	                                   
   January 2022 – September 2022 

KEY CONTRIBUTIONS
• Developed and executed various marketing campaigns, including performance marketing, email campaigns, content marketing, offline and online events, etc.
• Directed content and design teams to create compelling marketing materials, such as visuals, blog posts, landing pages, customer case studies, sales decks, etc.
• Planned, managed, and marketed events on a yearly basis.
• Managed PPC campaigns, tracked their effectiveness, and reported on their performance.
• Collaborated with a PR agency to ensure brand consistency and messaging across external media.
• Recruited and assessed new marketing department staff.
You can learn more in detail about my working experiences on my Linkedin profile.
- Democratic management style
- Opportunities for self-realization and professional growth
- Competitive salary 
- Supportive working environment and teamwork