Position: GMM
Category: Marketing
English level: upper
Years of experience: 7


Summary 
Experienced, hardworking, and reliable Digital Marketing Specialist with a strong skill to acquire and retain new customers and businesses. Offering high quality experience in marketing, technical, sales & communications. Highly organized, proactive, and punctual with team-oriented spirit and mentality. 

Skills 
Market Research and Analysis / Sales Forecasting / Digital Advertising / Business Development / Product and Service Management / Digital Marketing / GTM

	Working on several projects in parallel;
	Development of a product strategy;
	Define the scope and nature of the project in coordination with higher Management;
	Ensure That The Project Deliverables Run on time, within budget and the required
quality;
	Budget management;
	Analysis and participation in the selection of information systems;
	Information security;
	Risk management;
	Сustomer communication/consulting (Belgium, German, Canadian and BVI markets);
	Collecting requirements;
	Coordinating teams activities (Trello, Jira);
	Website deployment (Kentico CMS, Custom code);
	Requirements analysis, development plan setting;
	Technical support of the office, organization of the renewal of the fleet of equipment;
	People management.
	Performed analysis and measurement of all indicators for marketing activities such as: Cost per Lead (CPL), Marketing Qualified Leads (MQLs), Customer Retention, Cost per Customer Acquisition, Marketing ROI, Sales Qualified Leads (SQLs), Opportunity-to-Win Ratio and Sales Revenue.
	Performed lead generation strategies for new business development, including cold calling, email marketing, social media campaigns, etc.
	Analyzed marketing data to create best practices while ensuring RoI
	Drove lead generation strategies to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets. 
	Collaborated with clients pre-strategy phase to gain insight into client/company objectives to effectively develop comprehensive marketing programs. 
	Implemented the principle of segmentation and questions for qualification of clients according to Grebenyuk (AAA, BBB, CCC). Applied segmentation graphs in the CPM and control of order filling costs by managers. 
	Created and worked with the Conditional Refusal Funnel (Chatbot). 
	Managed company