Position: PR / Content Manager / Employer Branding
Category: Marketing
English level: fluent
Years of experience: 7


My name is Nataliia and I am working in the tech industry on the PR/Employer Branding/Marketing for last 7 years. In general I made more than 300 articles about tech companies worldwide and I really proud that my communication skills help IT companies scale the world, attrract clients and become recognizable and attractive both for customers and employees.

With one of my last project, PatentBot, due to my marketing role, we were recognized as "Bot of The Year" by the ProductHunt, made 50 + articles in the media about PatentBot after winning a title Bot of The Year by ProductHunt, 20+ articles about PatentBot in the US, EU, and Chinese markets. 

Before I started my work in PR and Marketing I was working for three years as a journalist, so I am really good in communications and know how to talk with different people in a right way.

My results as an PR/Employer Branding Manager in the current company:
- Built and executed the PR strategy for the recruitment team leading to the increase of the applicants by 40%.
- Created and implemented internal communications strategy, which contributed to the reduction of the employee churn rate from 20% to 10%.
- Created and implemented the recruitment strategy in the EU, UK and US markets, which resulted in the recruitment of 150+ highly skilled developers (50 percent of all employees in the company) from these regions.
- Developed a content for target resources and social media channels, resulting in a 50% increase in incoming inquiries from potential candidates.
- Managed all employer branding platforms (Glassdoor, Indeed, LinkedIn, etc) and took charge of the content and ads creation, review management and candidate engagement;
- Organized more than 10 online and offline events that helped to generate more than 300 leads for further recruitment.