Position: Head of Marketing, Chief Marketing Officer
Category: Marketing
English level: upper
Years of experience: 10


PROFESSIONAL SUMMARY
3+ year of Сhief Marketing Officer’s Experience
10 years of the operational experience in online projects b2b and b2c, and e-commerce. EU, LatAm & US markets. 
Specialization: Direct marketing, retention, customer training, and loyalty. 

Experience in building a marketing department from scratch
11/22 to present day 
Yaware.com, Head of Marketing
Marketing strategy for B2B SAAS
Remote team management of employees and contractors
Customer acquisition through primary digital channels + native advertising with bloggers, collaborations with entrepreneurship courses

11/2021 to 10/22
Optimize Technologies
Head of Marketing
Our Projects:
Beeasy - CRM for beauty salons
BFL - a marketplace for the household services with online booking (a startup, ready to launch)

Functional responsibility
Development of marketing strategy:
- analysis and segmentation of target audiences
- a project positioning, 
- marketing-mix plan (online and offline promotion planning and budgeting for project launch)
Creating a monetization system
Team building, KPI development etc. 

The project is currently on hold due to a change of investor.

June 2020 — July 2021
1 year 2 months
Saasempire (BSG, Testelium)
Head of Marketing
Experience in building a marketing department from scratch:
- Development and implementation of marketing strategy (for 6 projects).
- Advertising, PR, Internet promotion: development of campaigns and advertising actions, conducting and evaluation of efficiency.
- Brand management.
- Budgeting: Monthly, quarterly planning.
- Marketing research, competitive analysis.
- Interaction with advertising agencies, bloggers, partners.

October 2018 — March 2020 (1 year 6 months) Templatemonster.com
Head of Communications
- Team Lead: management of the remote team 
- creation of customer retention mechanics, strategic planning
- creation promo concepts
- conceptualization and implementation of omnichannel communication card for the buyers, subscribers of blogs, the vendors and partners
- creation of omnichannel communication card for the buyers, subscribers of blogs, the vendors and partners
- planning and monitoring of emailing and push notifications for 15 countries in 10 languages
- automatization of communications and streamline communications-related business processes

07/2017 — 10/2018
1 year 4 months
Zakupki.prom.ua
Senior Product Marketing Specialist

08/2012 — 07/2017
5 years Prom.ua
Senior Marketing Specialist
I’m looking for a full-time position as Head of Marketing, Team leader in Marketing Department in an ambitious and successful company.