Position: Head of CRM
Category: Marketing
English level: upper
Years of experience: 8


8 years in CRM marketing:
- Manage team of 12 specialists
- Managing all customer lifecycle and reactivation communications across all channels (email, website, SMS, push notifications, phone, direct mail, real-time messaging)
- Briefing the CRM Analyst to understand player behavior, optimize segmentation techniques and ensure excellent campaign execution and timing
- Working closely with in-house creative studio to implement on-brand content (both visual and copy) and ensuring they are optimized and suitable for the relevant channels, keeping a consistent tone of voice is evident.
- Working with core CRM metrics in all channels, brands, countries and identifying opportunities to improve any areas of weakness.
- Develop and deliver the CRM strategy.
- Manage the websites and promotions from UX point of view, making sure all the correct information is showing.
- Work closely with the Product and Development team to create new mechanics that will improve promotions and abilities.
- Create and optimize HTML templates
- Work with such services: IBM Marketing Cloud, Mailchimp, Active Campaign, eSputnik, Oracle Eloqua, Infushiosoft, Sendgrid

Used to work in betting/gambling industry