Position: Head of Affiliate marketing
Category: Marketing
English level: fluent
Years of experience: 4


Head of Affiliates, Ukraine
Building and maintaining the relationships with major partners.
Market analysis of competitors and distribution of new potential affiliates.
Monitoring of new potential partners, deals, brands, traffic sources.
Traffic analysis and lead generation.
Monitoring of competitive CPA/Hybrid deals up to geo.
Building a reporting system based on the main affiliate metrics (new registrations, new depositors, CR from registration to deposit, Click2Dep, Bonus ratio/costs, repeat rate, outrate, GGR, NGR)
Processing of affiliates payments.
Development of promotion of an affiliate program.
Team development and assessment of its effectiveness.
Development of strategies for lead generation.
Development of an effective scheme for onboarding of new partners.
Checking of traffic and the approval of sent leads for payment.
Planning of conference and exhibitions.
Organization of affiliate accounting (inhouse CRM integration)
Monitoring of new markets for casino, its competitors, rates.
-BetInvest Ltd.
Affiliate and Product manager, Ukraine
Managing and developing affiliate marketing campaigns as per geo (CA, UK, DE, FI, NO, AU, AT, CH, CiS) under Curacao, MGA, UK licenses
Experience of working with SoftSwiss,Aspire Global, MG casino platforms
Delivery of customer acquisition
Analyzing and managing the project risk of online casino
Cost estimating and developing the budget for affiliate campaigns (casino, betting) High level of compliance with regulations and best practices for each market Ensuring that new partners meet products’ requirements
Creating and developing of KPIs strategy
Managing the preparation for affiliate conferences (SiGMA, LAC, ICE, AAC) 
Close cooperation with media buying team under the models of CPM, CPC, CPL Taking the responsibility for the affiliates’ commission payments
Onboarding of affiliate marketing software from scratch
Managing affiliate marketing reports and necessary documentation
Close cooperation with Design, Legal and Marketing teams to ensure profitable results and compliant Affiliate flows
Taking the responsibility for affiliate management functions
Focusing on building professional relationships via effective communication with current and potential affiliates
Monitoring and enhancing of affiliate marketing ROI, its tracking and reporting