Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 7


Brand Strategy and Positioning Freelancer 
•	I designed brand positioning and communication strategies for medium and small businesses.
•	Сollaborated with companies in product or brand launch or up-cycle. Based on understanding the company's product, market, and target audience I helped to design customer experiences that resulted in sales. (Ощадбанк, Sushi Icons, Domino’s Pizza, Волошкове поле, AV-Pharma, ProПорція).
•	Contributed as a strategist to creative teams developing communication campaigns.

CEO, Project Manager at DIGITAL KRAFT 
•	Managed and developed a digital agency.  Scaled the new business for 35+ clients.
•	Established and managed a project team within 100+ projects.
•	Owned full cycle: from negotiations with new clients to closure & payment.
•	Supervised the team in co-creation of an agency product and USP which led to annual 20% growth of agency's profit.

Within the project team, contributed hands-on on the following:
•	Analysis of the client's business, market, and competitors.
•	Development and implementation of a digital strategy.
•	Launching and running Google Ads, Facebook Ads, TikTok Ads campaigns.
•	Ensuring success against KPIs, optimization of campaigns based on the reached results.
•	Engaging the client with data and reports (I also owned putting them together).