Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 11


Marketing strategy & tactics:
-development and implementation of company's marketing strategy and tactics aligned both with company business strategy and local market peculiarities
Marketing research:
-market research taken business segment-wise
-use of brand equity measures to set objectives for advertising campaigns; tracking brand equity on the on-going basis as KBI
-initiating research to gain consumer insights in relation to brand strategy and positioning
Customer engagement:
-preparation and implementation of marketing programs across corporate businesses to promote and support growth of company’s products and services, through the planning and execution of customer engagement campaigns across various customer engagement channels
-execution of content publication across company’s customer engagement channels, such as e-marketing, website, advertising, social media, customer mailings, etc.
-planning and execution of digital and in-person events, such as trade shows, conferences, product launches, customer events and webinars
Marketing communications & brand management:
-creating and planning of concept of brand equity, brand architecture, positioning and repositioning as well as brand character
-international brand coaching 
-management of international brand locally and in compliance with international brand management rules
-implementation of the international brand projects in Ukraine as a part of the group’s projects
-translation of brand positioning into relevant brand communication strategies utilizing relevant consumer and market insights
-implementation of various marketing communications campaigns and projects
-advocating proper use of brand architecture, positioning and character with all constituencies to ensure consistent image communication
-executing a leading brand position that drives brand health indicators and contributes to volume, market share and profitability growth
Advertising & media
Quality management
Team management and vendors coordination