Position: Middle Email Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 4


--- ANALYSIS AND PLANNING --- 
Work with email campaigns, analysis of structure and effectiveness (A/B tests)
Customer segmentation – 500k+
Full control of ESP - integration of new functionality, solving non-standard tasks and problems
Competitor analysis
Creating a content plan for a month+

 --- ACHIEVEMENTS  --- 
Improving Communication Efficiency
Time optimization for tasks and resources 
80% confirmed hypotheses

 --- MENTOR AND CONTROL --- 
QA and work with subordinates: 2 assistants for delegating simple and repetitive tasks
Control and coordination of all stages of communication from the "hypothesis" to the analysis of the results and decision making
Creation of tasks and coordination of departments - copywriting, design, layout, etc.

 --- DESIGN --- 
Development and control of the creation of the design and structure of email, taking into account the trends and goals of the company
Unification of emails

 --- REST --- 
Development of a communication strategy with clients and launching campaigns from scratch
Working with IT products and E-commerce
Work with unique thematic mailings
Generation of ideas for promo
Close relationship with ESP managers
Making of targeted surveys and their analysis
Working with the retention department
Basics of services on incoming and outgoing calls
Finding and testing new tools
Creation of email / pushes / PM / SMS
Creating references in visual editors and searching for them on the web
Working with dynamic content
Work with the market of Europe, Asia, USA 
Localization of communication into different languages
Working with landings