Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 7

Throughout my career, I've worked with a diverse range of industries, including product-focused IT companies, renowned brands, festivals, architectural studios, amusement parks, cinemas, malls, alcohol brands, and even the Eurovision Song Contest.

- Among my achievements, I take pride in creating impactful creatives that resonate effectively, even when the budget exceeds $30,000 for each Ad.

- I've successfully designed conversion-boosting sales funnels, resulting in a remarkable 20% increase in target actions.

- Crafting funnels that elevate the average Lifetime Value (LTV) while maintaining an ROI-positive model. 

- I've conducted highly successful A/B tests that led to a notable 40% reduction in Bounce Rate.

- Development of an advertising campaign that successfully increased cinema attendance during the COVID-19 pandemic by up to 30%.

- Creation of branded GIFs for use in Instagram Stories to enhance the recognition and engagement of the festival. This innovative approach was introduced to the market for the first time and resulted in gaining up to 10 million additional views within a span of a few months.
I have 7 years of experience in the field of marketing. Among the many positions I have worked in, I can highlight roles such as Project Manager, Account Manager, Head of Project, Head of Strategy, and Chief Marketing Officer.My expertise encompasses a wide range of skills that can significantly contribute to the team's work and the company as a whole. I have successfully acquired and applied the following competencies:

Team Management and Personnel Development:
I have effectively led teams, including the processes of hiring new employees and conducting interviews. I possess the ability to motivate and structure workflows, ensuring their efficient operation. I foster positive relationships with other team members and provide well-founded reasoning for accepting or rejecting proposed ideas.

Strategic Planning and Development:
I am capable of crafting a development strategy in areas such as advertising, content, product, and communications. I analyze the audience and create a profile of the target audience, which is the foundation for successful strategy development and implementation.

Analysis and Optimization:
My skills in conducting A/B tests and analyzing results enable me to adjust strategies and approaches based on the obtained data. I am also adept at effectively analyzing competitors and identifying advantages for scaling.

Advertising and Marketing:
I have successfully executed advertising campaigns on various platforms such as Meta Ads and Google Ads and worked with Email Marketing. I have experience optimizing for conversions and in media marketing. My ability to develop and test advertising creatives contributes to the high efficiency of advertising campaigns.

Testing and Optimization of Sales Funnels:
I am experienced in analyzing and developing sales funnels, conducting A/B testing, and remarketing. I employ a data-oriented approach that allows precise tuning and optimizing funnels for maximum conversion. I emphasize data analytics, handling high-level and granular metrics, interpreting results, and deriving new hypotheses from the obtained data.

Project Management:
My organizational and planning abilities enable me to effectively manage projects, oversee tasks, and monitor their execution. I have experience leading teams of up to 20 individuals, including creative designers, product designers, creative marketers, product marketing managers, data analysts, project managers, community managers, and email marketers.