Position: Marketing Director / Head of Marketing / CMO / Digital Marketing Director
Category: Marketing
English level: fluent
Years of experience: 8


Current company: B2B, Enterprise, 25000 employees.
Role: Digital Marketing Director (global)

Led a rebranding process that transformed the company's image from a legacy enterprise to a modern provider of digital transformation services for Fortune 500 clients. I also implemented a marketing department transformation and established inbound marketing processes from scratch, resulting in a successful lead generation campaigns.
For B2B: Increased number of leads by 77%, improved contract close speed by 40%, and increased project budgets by 35%.
For B2E: Headcount growth +20%, increased the LinkedIn followers count from 500k to ~1M

- Restructured digital marketing department, leading the team of 50+ specialists and 4 vendors to drive business growth.
- Established from scratch SEO, content marketing, PPC, ABM, analytics streams and improved SMM
- Developed comprehensive content strategy that generates traffic and transmits thought leadership at all levels of the decision-making funnel, resulting in ~ 2x more MQLs and a 1.5x improvement in decision-making speed
- Designed and developed user-friendly and modern website, resulting in a 10x increase in content prototyping speed, a reduction in avg. load time from 8s to 1.2s, an uptime boost to 99.95%, and a 3x improvement in conversion rate
- Implemented 360 analytics and detailed user tracking to drive data-driven decisions and improve user experience, resulting in the enhanced customer journey

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Previous company: B2B, SMB, 100 employees.
Role: Head of Marketing.

Transformed company positioning and implemented successful SEO and content marketing strategies, resulting in an increase in average project budget from $40,000 to $300,000 and a 10x increase in leads. Created a passive income source for the company through monetization of excess leads, resulting in an additional 40% growth in EBITDA with 0 added risk.

- Developed an inbound marketing strategy and rebranded the company, resulting in a shift from startup clients to SMBs
- Implemented comprehensive SEO strategy and content development plan, resulting in a 10x traffic growth within 1.5 years
- Developed website from scratch, including user journey, UI/UX, and front- back-end development, resulting in improved load speed by 2x and conversion rate by 36%
- Built and led a team of up to 15 marketing professionals, driving successful SEO, content, PPC, email marketing, SMM
1. Outsourcing or Product
2. Passionate and open-minded team
3. Cool and modern company
4. Solid marketing budget
5. Absence of bureaucracy