Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 0.5

Establishing sales and marketing strategies in the company from scratch.
1. 1,5+ years experience in B2B/B2C sales and 10 months in offline and digital marketing.
2. My main responcibilities in marketing projects:  

-      Brand analysis (positioning, strengths and weaknesses, customer journey map, customer decision map, analysis of social networks);
-	Interviews with customers;
-	Product analysis;
-	Analysis and segmentation of the target audience;
-	Conducting market and competitors research;
-	Brands attributes portfolio;
-	Canvas trends;
-	Brand strategy (the mission and vision of the brand, brand archetype, the enemy of the brand, positioning matrix, creating a brand person);
-	Value Proposition Canvas;
-	SWOT analysis;
-	PR strategy;
-	Communication strategy (tone of voice, messages and texts in campaigns, social media advertising, content plan);
-	Conducting beta-tests, gathering and analyzing users' feedback;
-	Developing marketing communications campaigns using both physical and digital tools.
-       Google/Fb/Inst. ads