Position: Team Lead, marketing manager
Category: Marketing
English level: pre
Years of experience: 5


Lead Marketing Manager
1 Planning of advertising campaigns and individual offline activities by city in current and planned.
2 Analysis of advertising campaigns and competitors' activities (main activities, messages, accents and advantages)
3 Working with contractors.
3.1 Search and formation of comparative tables for the cost of services.
3.2 Announcement of tender and selection of the most suitable contractor for OnTaxi.
3.3 Control and acceptance of work performed.
3.4 Formation of contracts, proofreading and signing.
3.5 Preparation of materials for placement (layouts for print, audio, video)
4 Analysis of the effectiveness of advertising campaigns and individual OnTaxi activities.
5 Organization, control and analysis of events and promotional companies
6 Processing requests for promotional products and ordering.
6.1 Organization of deliveries to regions
7 Formation of financial reports and budgets for offline activities, promotional companies, promotional products.
8 Help in administering chats with drivers.
8.1 Answers to popular questions.
8.2 Help with setting up the OnTaxi Driver application
9 Search for cheats and frauds by customers and drivers.
10 Setting up and preparing mailings, promotional codes and promotions in the application.
11 Creation of presentations for drivers and clients.


Planning and implementation of marketing starting from the absence and lack of knowledge of the CA brand in the city / region to the top 3 in its segment.