Position: Brand Specialist | Marketing
Category: Marketing
English level: upper
Years of experience: 5


Detail-oriented corporate Brand Specialist with 5+ years of expertise in coordinating marketing campaigns, company events, partnerships and educational projects in IT-industry and other fields.

WORK EXPERIENCE

Senior Brand Specialist
SoftServe | January 2022 - September 2023

- Built employer brand on the new Latin America market (Mexico, Chile) with events, brand awareness campaigns and social media strategy;
- Built event processes from scratch, organized local community events (Kharkiv, Mexico), created and implemented concept for big country level partnership events such as Talentland (incl. booth, landing, engagement activities, social media plan, post-campaign etc.);
- Created and executed social media strategy, producing engaging content;
Developed and executed targeted digital marketing campaigns to attract top talents for specific projects/technologies.;
- Mentored and onboarded local HRM specialists in Latin America;
- Collaborated with PdMO to successfully organize a 3-day online conference "Product Days" (Ukraine, Europe); Contributed to the development of HRM products, incl. a Speaker's set, Events guideline, and Demos catalogue.

Event Specialist
DevPro | April 2018 - June 2019; November 2019 - December 2021

- Organized offline/online conferences, TechTalks, Hiring Days, Camps;
- Managed all areas of events, from pre-planning, budgeting, through the event day, and post-event activities;
- Organized and managed partnerships with conferences; Supervised and mentored event team, while hiring support staff, caterers, and other contract workers as necessary;
- Worked with design and production staff on creation of various branded products, company videos, websites for events, telegram bots, leaded the planning of events both internal and external, as required

PR/Event Specialist
G5 | July - September 2019

- Managed rebranding processes, created the brand book; Organized internal/external educational and entertainment events;
- Organized participation in vacancy fairs; Info-partnership for the company events;
SMM

HR Event-manager
Artjoker | July 2017 - February 2018

- Organized external meetups (Big Brain Club - JS, Back- end, Android, SEO evenings);
- Organized parties, team buildings, internal events; SMM;
- Info-partnership for the company events;
- Organized business trips;
- Developed a concept and implementation of branded products