Position: Brand manager
Category: Project Manager
English level: upper
Years of experience: 1

Brand manager
Jul 2019 - Present
Hankel Ukraine / FMCG
Successful launch of new sustainable brand with positive impact on the category.
Sustainable MS growth of the responsible brands in 2020 and 2021.
Establishing a new segment in the Ukrainian Hair Care market
Reduce the % of SMIs and following expenses thanks to everyday stock management and precise demand planning with SC & Sales team

Brand manager
Apr 2017 – Jul 2019
Watsons Ukraine/ Retail
2% increase in Brand awareness (cumulative).
Reducing the cost of radio advertising by ≈15% with an increase in the number of contacts with TA.
While being a Scrum Master I helped the team achieve a 95% completion rate increase
Successful launch of new campaign – “It’s our oWn”

Marketing manager
Jan 2015 – Dec 2016 
SYNTEGRA/ IT
Preparing of company’s portfolio
Developed brand book and corporate style
Launch of BA service 


Marketing Manager
Sep 2013 - Jan 2015 
Supportio / IT
The first large-scale conference "Cloud & Big Data Summit" was held in Ukraine
Ambitious, goal-oriented Brand Manager with experience in FMCG and IT. A high level of stress resistance, reediness to ontop tasks, projects and believe in team power. Open to new opportunities and challenges in regional/global FMCG as well as in Project Management. 

Brand manager
Jul 2019 - Present
Hankel Ukraine / FMCG
International company operates in beauty care, laundry and home care, adhesives and constractions materials markets

Leading full-cycle brand support projects
Ensuring effective portfolio management including all NPIs launches (stock management, distribution planning, financials, offtakes, demands, SMI)
Financial controlling and P&L planning (NES, GP1)
Ensuring continuous market analysis and evaluation 
Pricing strategy management 
Providing with recommendations for brands shelf visibility
Steering brand performance in the customers 
Brands budget tracking and control
Execution of brands media campaigns with following retrospective analysis

Brand manager
Apr 2017 – Jul 2019
Watsons Ukraine/ Retail
Ukrainian drogerie-retail with more than 350 stores, which is a part of the A.S.Watsons international group 

Maintaining the Watsons brand in Ukraine - monitoring compliance with the requirements for communication and visualization of both internal and external materials.
Annual media planning and execution of TV, digital and radio campaigns.
Developing of local creative materials together with creative agency
Being a Scrum Master of the Marketing team 
Market Share, SOV, Brand awareness reporting. (sources - media reports, internal analytics system, TNS MMI)

Marketing manager
Jan 2015 – Dec 2016 
SYNTEGRA/ IT
IT-Integrator, Azure Expert MSP Managed services company with strong expertise in Azure, assessments, migrations and cloud management.

Event management
Marketing reporting to vendors.
Maintenance of social networks.
Development of corporate style and branding
Control of statuses and criteria for their maintenance.

Marketing Manager
Sep 2013 - Jan 2015 
Supportio / IT
An IT integrator that implements ready-made business solutions for companies such as Microsoft, Hewlett Packard, Intel and others. One of the first who worked in the field of Big Data and BA in Ukraine.

Event management
Marketing reporting to vendors.
Maintenance of social networks.
Development of corporate style and branding
Control of statuses and criteria for their maintenance.