Position: Marketing Specialist
Category: Marketing
English level: fluent
Years of experience: 3

Built an outbound marketing (BDR) team from scratch, hiring and training BDRs and research specialists, and creating a software stack for efficient operations.

Decreased the time spent on manual work in Linkedin+CRM by half, and finally got our SDRs to catch up with multiple follow-ups by implementing an automated outreach tool. Take that, manual work!

Proved my account management skills by having super-loyal clients. At least 50% of my customers have renewed their 3-months contracts, and 30% of them were upsold. It's like having a fan club, but for business.

Hosted the "English-speaking club" for my team of researchers for over 6 months, improving their communication skills and breaking down language barriers. 

Developed a project estimation system with my fellow PMs, adjusting hourly rates for team members according to task complexity, and increasing motivation for professional growth. It's like leveling up in a video game!

Implemented Scrum tools such as daily standups and team morale measurement, resulting in increased efficiency and timely delivery of projects.
I am a fast learner and can pick up new necessary skills easily. Fortunately, I also have some experience to offer.

A rundown of my job and domain experience:
 2 years as a Sales Development and Lead Generation Team Lead/PM
 2.5 years as an Outbound/Inbound BDR for a Unicorn AI product
 1 year as an Outbound Team Lead and Marketing Specialist for a cybersecurity product and services company

 My experience with tasks and projects:
 Copywriting for emails, newsletters, landing pages

 Developing Outbound Campaigns - generating contact info, personalization, email copy, and LinkedIn + email outreach.

 Working with online media and customer decision intel platforms (G2, Clutch, TrustRadius, etc.).

 Conducting research on competitor and marketing intel.

 Planning offline events - research, team briefing, BizDev, and marketing campaigns.

 Planning online events - pre- and post-webinar marketing, and bizdev campaigns.

 Interviewing, onboarding, training, and mentoring BDRs.

 Reporting - creating meaningful dashboards for sales and marketing teams.

 CRM administration and management - creating automated workflows, managing objects and properties, and helping bridge the gap between CRM data and real-world marketing and sales state-of-things.

 Creating sales and marketing-focused communication materials, including email templates, nurture campaigns, and collateral.

 My experience with tools includes LinkedIn Sales Navigator, LinkedIn Live, Events, Groups, Salesforce Sales, SalesForce, HubSpot Marketing, Sales, Ops, and Admin, Outreach.io for automated email campaigns, Snov.io for automated email campaigns, ChatGPT for prompts, copywriting, and ideation, Notion for a knowledge base, Plerdy, Miro, Figma, and Canva.

⏳ While I don't have any hands-on experience yet with SEO, Google Analytics, and Ads, I'm always eager to learn and develop my expertise in these areas.
I want to level up my digital marketing skills and blow business owners' minds with my savvy campaigns. I'm ready to dive into new challenges and learn from experienced marketers to become a top-notch strategist and data-driven pro. I'm looking for a team that values excellence and fosters growth, so I can make a real impact and achieve my professional goals.