Position: SMM / Brand / Marketing specialist
Category: Marketing
English level: upper
Years of experience: 5

• Developed organic social media strategies to increase brand awareness, acquire new customers and engage existing clients (Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest).

• Oversaw social media content and activities through from strategy to conception and delivery.

• Generated ideas and briefed the design team on producing creative content (design assets, infographics, videos, landing pages, case studies).

• Worked as part of the Growth team and constantly tested new ideas to help increase brand awareness, social media lead generation and retention.

• Drove traffic to a brand-new site (SaaS) and provided a continuous flow of leads with no money by applying SEO practices to Pinterest and Youtube social media strategies.

• Built effective strategies to deal with difficult clients on social media in collaboration with the Customer Service team that led to greater customer satisfaction, lesser escalations and reduced churn.

• Created KPIs, tracked social media and cross-channel performance through Google Analytics.
Digital marketing professional with 5+ years of expertise in Social Media Marketing. Experience with B2C, B2B, ecommerce and SaaS projects in the global market. 

Skilled at strategic planning, content creation, organic lead generation, branding & positioning.

I'm able to work both strategically and operatively to make sure goals are reached. Prefer to combine creative and data-oriented approaches. 

Actually I like that a social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep — sometimes all in one day :) As someone who loves a challenge, that variety is one of the things that first drew me to working in SMM.