Position: Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 4


I have 10+ years in marketing team management and  would like to develop as a marketing manager or junior product marketing manager in IT project.

Experience and projects:

Head of Marketing - Greenwood, residential real estate developer 
- Market research and competitors analysis
- Creation of marketing strategy for a new large residential complex
- Product requirements definition
- Branding of a new residential complex
- Sales funnel building and creating a new sales team
- Preparation for CRM implementation

Digital Marketing Manager - Accounting software sales and support
- Creating a value proposition
- User experience research     
- Client bases, CRM and customer service business processes optimization
- Lead generation: landing page development and optimization, Google Ads
- Creation of terms of reference for design and website development
- SEO
- Email-marketing
- Managing accounts on Facebook, Google Business and Telegram channel

Head of Marketing - "AELITA" Group of companies, official dealer of Audi, Jaguar, Land Rover, Hyundai, Kia, etc.
- Building a marketing department, management of the team of 5 people
- Creation and control of marketing plans for more than 10 brands
- Setting and maintaining brands budgets 
- Creation, implementation, and management of advertising campaigns for Audi, Jaguar, Land Rover
- Control of compliance with international corporate standards for official dealer centers
- Branding of the "Aelita" Car Body Repair Center
- Websites development
- Event-marketing: car centers grand opening, presentations and test drives of new models, round tables for experts, etc.

Skills
Web Analytics: Google Analytics, Google Tag Manager, Hotjar
Market and competitor analysis: Serpstat, Google Trends, surveys, interviews
Project management and collaboration: Trello, Miro, Bitrix24
CRM and customer databases: Bitrix24, 1C:Підприємство
Landing page and sites: Joomla, SP Page Builder
Design: Figma, Adobe Photoshop, Canva
PPC: Google Ads - SEO: Serpstat, Google Search Console
SMM: Meta Business Suite
Email Marketing: Sendpulse