Position: Senior Marketing Manager, Marketing Director/Head/Lead
Category: Marketing
English level: fluent
Years of experience: 11

- During COVID-19, I actively participated in launching and driving awareness of a new free version of a product that intended to help people be productive and keep their businesses running during the pandemic. We tested a new promo strategy that I executed, developed tactics, and recommended improvements. As a result, we achieved a 32% lift in prospect conversions, contributing to a seamless product launch.

- I also carried about the customers' adoption by developing and executing a marketing strategy for a personalized customer self-service portal in collaboration with the other departments. We went far beyond classical practices and succeeded — we achieved a 14% lift in engagement in the first quarter after the launch. 

- Website conversion optimization has been another area of focus in my career, where I achieved up to 19% of growth. 

- As a part of the team, I helped to achieve a 73% uMRR increase YoY.
SUMMARY:
Results-oriented and data-driven marketing professional with extensive expertise in conversion optimization, lifecycle marketing, digital marketing, media, and project management — 4.5 years in IT marketing (overall, almost 6 years in IT as a manager), plus 9 years in media. Currently studying for a Level 6 Diploma in Professional Marketing at the British CIM - The Chartered Institute of Marketing. Experienced in enterprise B2B environment in the tech industry, SaaS (UCaaS and CCaaS), and vendor management. Effective in developing and executing marketing programs and projects from concept to execution to enhance customer experience, drive acquisition, grow ARR, and maximize customer lifetime value. Proficient in utilizing research and analysis to identify pain points and optimization opportunities. Advocate for the customer-first approach. Strong communication and negotiation skills, with a strength in building relationships and collaborating with cross-functional teams, and leading high-performing teams of 2-20 people directly. Eager to take on new challenges and achieve targets, constantly striving to learn and adapt to various roles, combining customer-facing, operational, and technical skills.

OBTAINED ROLES: 
- Conversion Rate Optimization Manager (US & global market);
- Lifecycle Marketing Manager (US & global market) - Upsell & Cross-sell;
- Digital Marketing Manager (US & global market) - customer adoption, web experience & strategy, acquisition, ASO;
- Project Manager (US & global market);
- 9 years in TV media & PR in different roles, incl. leading roles: projects from scratch; various PR, incl. political; content creation and management, negotiation, communication with the authorities/organizations, risk management, and quality control.

More details about the roles - in CV.