Position: Digital marketing, PPC specialist
Category: Marketing
English level: intermediate
Years of experience: 5


I'm a Digital Marketing Professional with 5 years of work experience. I specialize in pay-per-click management on Google, Facebook, Linkedin, and Twitter ads platforms.
Over the past 4 years, I have been working in a product company, where I have honed my skills in campaign planning, creative ideation, budgeting, channel selection, and advertising launch.

Key Skills and Responsibilities:

- Planning and implementation of advertising campaigns (performing keyword research, campaign set up, bid adjustment, ad copy creation, and A/B testing) in Google AdWords, Facebook Ads, Twitter Ads, Linkedin Ads.
-Successfully launching and optimizing advertising campaigns across various platforms, ensuring maximum effectiveness and ROI.
- Manage marketing budget for PPC ad placements
- Liaised closely with our design team in producing banners and images for all types of ads. Collaborating closely with the development team to create engaging landing pages that complemented the ad campaigns.
- Monitoring brand awareness using Google's and Facebook's Brand Lift metrics.
- Planning, implementing, and managing advertising campaigns used native teaser networks like Mgid, Taboola.
- Set up web analytics tools, including Google Tag Manager, Google Analytics, Hotjar, and Firebase (Ecommerce Tracking, Event Tracking, Goal Setup, Custom Reporting), to track websites and mobile apps.
- Monitored and evaluated the overall performance of digital marketing initiatives to assess their impact on business objectives.

Throughout my tenure, I have demonstrated strong analytical skills, combining a deep understanding of advertising performance with a broader perspective on digital marketing.
I am currently seeking new opportunities where I can leverage my expertise in streamlining processes for the launch and implementation of payed ads.