Position: Product Analyst / Game Analyst
Category: Business Analyst
English level: upper
Years of experience: 3

- Automation of reporting, as well as setting up its visualization via PowerBI;
- Implemented RFM user segmentation, ARPU increased by 20%;
- Integration project: successfully integrated two different procurement processes into one, as a result: 2 FTE savings;
- Implemented	TM bonuses monitoring tool: prevented ~5k $ of monthly company losses);
- Boost Project  "Automation of incoming document posting" 5.5k $ savings per year;
- Took part in the preparation of "Euro - 2012" in the Kharkiv region.
I am currently working as a Product Analyst:
- research, collection and interpretation of data;
- formation of hypotheses and subsequent analysis of A/B tests;
- statistical analysis of data, using different methods of analysis and segmentation (regression, cluster analysis);
- creation of technical specifications for analytical events and subsequent implementation control;
- PowerBI implementation, development of BI reports/dashboards (preparation of weekly, ad hoc reports, data visualization);
- analysis of marketing campaigns effectiveness (appsflyer, ironsource);

Past:
Live Operation Manager (GameDev):
•	planning and setting up in-game campaigns and promotions;
•	close work with the game development and art team on creating the assets for in-game campaigns;
•	analysis, review, collect players’ feedback and report on effectiveness of new features;
•	improvement of existing practices and development new in order to advance the retention, engagement, and monetization of game audience.

Project Expert (FMCG company):
•	define project planning, task prioritization, track that the integration stages is delivered on the agreed schedule; 
•	foster effective communication between team members and handle communication between  procurement departments and integration team;
•	prepare reports on project status as appropriate.

Team Lead. Trade-Marketing department (FMCG company):
•	developed and  implement: contract strategy for 2018 (market share in off-trade increased by 7% (1st quarter 2019)), TM bonuses monitoring tool (helped to prevent ~5k $ of monthly company losses);
•	implemented risk mitigation tools that ensure the smooth running of the department.

Performance & Business Cycle Specialist. BBP Commercial department (FMCG company):
•	analysis of the company's business results within the business unit and preparation of country reports: Profit&Loses report, MACO report, market share and sales dashboards;
•	management of projects that aimed to improve the quality of analysis of the company's business performance:
- developed a new tool “MACO cube” (SQL based): increased speed and quality of profitability analysis;
- revised the Profit&Loses report and wrote technical task for creation of an automation tool, as a result preparation time savings >50%;
- improved forecast accuracy deviation of monthly payments for prepayment customers from 50% to 2% by implementing new approach of analysis.
Hardworking with proven analytical, organizational skills and ability to visualize data for understanding at a glance