Position: Digital Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 2.5


- Creating, managing, analyzing campaigns, and optimizing sales growth for serious goals on a daily, weekly, and monthly basis on various platforms such as Facebook, Google, Criteo, TikTok, and Snapchat. Regions I work in include America, Europe, the Middle East, and Turkey.
- Regularly monitoring and analyzing campaign performance.
- Preparing and presenting reports that identify successful operations and improvement opportunities.
A/B testing of ads, landing pages, offer models, and new ideas. Regular evaluation of new features and betas.
- Supporting all members of the digital marketing team for events.
- Assessing and providing information on emerging digital marketing and e-commerce technologies and trends.
- Working closely with the marketing team on creative briefings, best practice communications, online branding, and social media strategy.
- Prioritizing and continuously optimizing the main channels to create an effective marketing mix focused on CAC, LTV, ROAS, ROI, and profitability.
- Closely monitoring the attribution and measurement of paid campaigns to ensure flawless tracking of the sales funnel.
- Working closely with Analytics and BI teams to ensure all campaigns are adequately and effectively measured. - - Ensuring that dashboards and KPI reports are accurately reflected.
- Monitoring competitor activities and conducting thorough market research to boost performance across regions.
- Extracting and analyzing extensive datasets from platforms like Google Analytics, Qlik Sense, Adjust, and complex Excel spreadsheets to generate comprehensive reports, transforming raw data into meaningful business intelligence. 
- Continuously monitoring sales performance and tracking key performance indicators on a daily, weekly, and monthly basis to assess regional performance and drive strategic actions.
- Compiling detailed reports and interactive dashboards covering budget, orders, conversion rate, and user behavior, contributing to various projects.
- Evaluating business performance through regular financial reports, operational assessments, forecasting, business planning, and SWOT analysis, yielding valuable insights for decision-making.
- Employing a structured approach to problem-solving, formulating hypotheses, and analyzing data to derive actionable insights.
- Working in tandem with the logistics and merchandising departments to enhance the overall customer experience.