Position: Email / Retention Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 4

- Launched an email channel in 4 projects from scratch (EU & USA market)
- Boosted email channel revenue 2 times YoY
- Increased Instagram reach by 1300% without extra costs via reels organic promotion
- Implemented the data-driven approach resulting in the analysis of the lead generation process at the external offline events
- Participated in the launch of a crowdfunding campaign, which raised CHF 8000 (Swiss francs)
- Performed more than 15 researches including user interviews

In 2021 was awarded a grant for participation in the European Solidarity Corps program. My ESC project is connected with the Marketing and Communication processes of a Swiss non-profit organization in the field of youth cultural exchange and global diversity. The program covers all the costs of living, studying German, and staying in Switzerland for a year.
Email / Retention Marketing Specialist at Netpeak
September 2022 - Present

Key Results:
- Launched an email channel in 4 projects from scratch (EU & USA market)
- Built 8 omnichannel (email, web/mobile push, SMS) communication maps for e-commerce, SaaS, media, service spheres
- Successful implementation of gamification mechanics in promo emails. As a result, the increase in revenue by 1.5-2 times compared to regular promo emails
- Setting up triggered emails with dynamic content
- Working with domains that have a low reputation

Social Media and Content Management at ICYE Switzerland
August 2021 - August 2022
Bern, Switzerland (on-site)

Key Results:
- Increased Instagram reach by 1300% without extra costs via reels organic promotion
- Automated the internal event registration process via MailChimp
- Implemented the data-driven approach in the analysis of the lead generation process at the external offline events
- Improved the analysis of the effectiveness of offline events and reduced the expenses for those that were the least effective
- Renewed the design of printed marketing materials with a focus on visual readability
- Participated in the launch of a crowdfunding campaign. Developed a content plan for regular coverage of the campaign on social media channels (FB, Instagram, GMB, LinkedIn), raising CHF 8000 (Swiss francs)

Marketing Account Manager at Sense It
December 2020 - August 2021
Kyiv, Ukraine

- Pre-sales process management
- Direct communication with clients and task distribution between design and copywriting teams
- Outreach campaign launch on HubSpot
- Research conduct including user interviews (Tools: Statista, Knoema, Zoominfo, SimilarWeb)
- Monthly performance reports’ preparation

Global Mobility Assistant, DataArt
June 2018 - December 2020

- Assistantship with immigration processes (USA – L-1A, UK – General work visa)
- Expense reports’ preparation (internal budget system & Expensify)
- Preparation of background verification checks on clients’ requests
NO Gambling, dating, betting