Position: HR Project Manager | HR analyst
Category: HR
English level: upper
Years of experience: 3


My current role in the team is as an HR Project Manager in a Ukrainian company involved in manufacturing and retail within the premium segment. The company has over 400 specialists in the main office and 3000 across the store chain.

From 2022 to 2023, my responsibilities included:
Gathering and analyzing data related to employee demographics, turnover,  retention, and other relevant HR metrics.
Utilizing statistical modelling and predictive analytics to forecast future workforce trends, attrition rates, and skill gaps.
Segmenting the employee population based on factors such as job roles, departments, performance levels, and demographics.
Launching marketing campaigns via to reach the company's target audience (Facebook, Instagram).
Monitoring and analyzing the performance of advertising campaigns, and adjusting targeting parameters.
Collaborating with other teams such as creative, content, and recruiters. 
Assisting in the development of hiring strategies for hard-to-fill positions.
Generating regular reports on employee metrics, campaign performance, and audience insights.
Collaborating with educational institutions to find suitable candidates for entry-level positions.

From September 2019 to February 2022, I worked as a Talent Acquisition Manager, during which time I:
Managed complex hiring processes for different levels and positions.
Built and supervised a team of 6 in-house recruiters and an outsourcing team.
Developed an employee referral program.
Managed day-to-day planning and executed branding and marketing efforts to support hiring initiatives.
Launched and managed the corporate Instagram and Facebook pages, resulting in 10% of vacancies being filled through these channels, at nearly 55% lower cost than traditional channels.
Led the redesign of the career page on the official website.
Implemented an automatic form for applicants' data submission (mobile and desktop versions).
Implemented a new KPI system for recruiters, resulting in a 39% increase in recruitment efficiency.
Reduced the annual attrition turnover rate by introducing new methods in the hiring process.
Decreased the hiring time for back-office vacancies by 40%.
Lowered the cost per hire by implementing 6 new search resources in the recruitment process.

I am experienced in working with GSuite, Canva, Google Data Studio, Trello, Excel, Business Manager, and 1C. I also utilize ChatGPT for optimizing daily tasks.
My job has been related to marketing during my time working at a Ukrainian retail company. I self-taught and applied marketing methods and tools in recruiting, such as social media account promotion, launching Facebook ads, and employer branding, such as segmentation, identifying a target audience, and providing analysis.

Although I have a background in various fields, my focus is on the following:
 Acquisition Marketing 
 Employer Branding
 Digital Marketing Specialist