Position: Social Media Marketing, Content Marketing, Influence Marketing
Category: Marketing
English level: fluent
Years of experience: 2.5


Digital Marketing Strategist & SMM Manager at EVO, Kyiv
July 2022 — Present
• Created and applied social marketing strategy to the core channels (Instagram, Facebook, Twitter, Viber, Youtube, TikTok); Managed all the social media pages
• Created unique content aligned with a brand book
• Monitored the results of the work of influencers, working with statistics, testing
hypotheses and choosing the most optimal way of working with influencers
• Communication with influencers via e-mail and such social networks as: Instagram,
Facebook, LinkedIn
• Develop strategies to further improve the affiliate and partnership programs
• Reported bi-weekly, monthly, and annual analytics of all social platforms to
measure ROI and the success of social and influencer efforts, communicate the effectiveness of campaigns, strategy, and engagement, and explore areas needed for improvement

Junior Digital Marketing Specialist & SMM Manager at EVO, Kyiv
September 2021 — June 2022
• Designed and executed a global social media strategy across 900k followers on Instagram, Twitter, and Facebook
• Started a TikTok account, and within the period of 2 months increased downloads of the app through TikTok Ads. Videos with up to 4 million views
• Created unique content for all social networks
• Worked with Facebook ADS Manager
• Copywriting, created a unique Tone of voice
• Worked with the influencers: planning, setting up, monitoring, and executing
influencer collaborations
• Increased social media lead generation by 43% Y-T-Y.
• Developed automated reporting in Google Sheets on social media KPIs for
executive leadership.
• Assisted social media to develop diverse types of content with the in-house creative
team or relevant partners
• Reported bi-weekly, monthly, and annual analytics of all social platforms to
measure ROI and the success of social and influencer efforts, communicate effectiveness of campaigns, strategy, and engagement, and explore areas needed for improvement