Position: SEO Specialist
Category: SEO
English level: intermediate
Years of experience: 3

I have experience with niches:

1) B2B -  USA / Ukraine 
2) Essay - USA 
3) iGaming - Bangladesh, Australia, LATAM
SEO specialist
from 02.2020 to 04.2021 (1.2 years) Rent Special Equipment, Kiev (b2b/b2c)


- Strategy development and promotion through SEO
- Conducting a technical audit of the site;
- Formation of tasks to programmers, copywriters, work with contractors;
- Collecting the semantic core and clustering;
- Filling the site with content;
- Internal optimization (order texts, linking, development of meta tags, structure, usability, detection of technical errors);
- External optimization (reference strategy and anchor list compiling, based on competitors for the month / year, improving behavioral factors, buying links from exchanges, forums, search sites for placement);
- Analysis of traffic: both competitors and within the project;
- Analysis of the effectiveness of investments in paid/free traffic;
- Brand reputation management in the PS (SERM);


SEO specialist
From 04.2021 to 02.2022

NDA (iGaming)

- Working with several projects simultaneously.
- Analysis of competitors / topics, identifying the growth leverage of competitors.
- Creating tasks for the designer/programmer to develop the site according to SEO requirements.
- Creating a strategy for search engine promotion.
- Collection and clustering of the semantic core.
- Creation of the site structure.
- Internal optimization (content creation and optimization, cross-linking, meta-tagging, structure, usability, improvement of behavioral factors, identification of technical errors, CWV).
- External optimization (reference strategy and anchor list making, based on monthly/yearly competitors, SERM, work with outreachers, linkbuilders).
- Writing tasks for copywriters.
- Writing tasks for programmers.
- Writing tasks for linkbuilders/outreachers.
- Periodic technical and usability audits to identify "current" inconsistencies with the requirements of the search engine network.
- Analytics, reports, tracking the growth of positions, traffic.

SEO specialist at Belkins/Folderly
From 07.2022

- Manage all SEO activities on content creation;
- Tech audits;
- Work closely with Team Lead, Product and Project managers, and other SEO team members;
- Competitors and market research;
- Regular analytics of SEO-content performance data;
- Content & tech SEO audits;
- Work with semantics, creating and checking tasks for writers;
- Work with internal Outreach Specialists and Linkbuilders;
- Working according to monthly KPI and weekly sprints;