Position: Brand Manager
Category: Marketing
English level: fluent
Years of experience: 5


since 2017 till now Brand Manager in Camel Active Ukraine

•	Contributing to business development strategy for Camel Active brand and execution of the strategy at the UA market.
•	Building up the marketing strategy of Camel Active brand to be recognized in UA.
•	Managing direct-to-consumer business model and the key channels incl. web, mobile, messengers etc.
•	Managing e-comm business on the most relevant fashion marketplaces MD-fashion, Kasta, Rozetka, Lamoda, LeBoutique, etc.
•	Ensuring effective, branded marketing communications including the company website, Facebook/Instagram pages, print communication and advertising.
•	Developing the shopper marketing strategy for the business based on shopper insights. 
•	Managing the working process of 5 stores and their teams located in Ukraine to be effective and profitable.  
•	Developing marketing materials in order to communicate brand messages effectively.
•	Project management of various marketing campaigns targeting customers.
•	Delivering activation plans that span the entire shopper journey.
•	Analyse the effectiveness of all marketing efforts.
•	Serve as marketing generalist, stewarding consumer insights, industry trends, innovation.
•	Manage of the team: set objectives, traced employees performance, annual evaluation.

April 2008 — march 2017

Customer Service Manager
• Ensuring high level of customer service to provide the growth of all business categories;
• Monitoring the main KPIs of the Customer Service Department (Service Level; Stock level, FC accuracy; SOP);
• Managing and control of the whole Order-to-Sheet process;
• Building up the effective relationship with the KA customers: METRO C&C, ATB, Auchan, Silpo, Furshet, etc.
• Implementation of Customer Feedback program;
• Managing and control of the whole supply chain process;
• Establishing the contacts and further signing contracts with international suppliers (Sweden, the Netherlands, Poland, Germany, Aistria, Slovakia, Russia, etc.)
• Negotiating with the suppliers the availability of the required product quantities for the Ukrainian market;
• Building up the required stock at the warehouse and its optimization;
• Control of the delivery process from the Supplier’s warehouse to the Customer’s warehouse in Ukraine;
• Building up the effective relationship with the Warehouse Operator;
• Implementation and management of the Forecasting system for Sales and Marketing team;
• Management of the team (7 persons).