Position: Head of Design, Senior/Lead , Art Director
Category: Design
English level: fluent
Years of experience: 11

Greatest impact in a prior role:
- Decreasing the number of plans and add-ons downgrades by users via fixing the UX part of the "upgrade/downgrade/change plan" process.

- Decreasing the time and effort users needed to learn the product. From here: decreasing the load on support dept., decreasing the churn rate (on the initial stages of using the product). Via rebuilding from the ground the navigation in the product.
Approach:
Staying within budget and deadlines. Via: planning and estimating; developing plan A and plan B; balancing between “quick’n’dirty” and “perfect’n’polished” (if needed); automatization, using previous experience.

Additional skills:
— Art (thanks to the art school): composition, color theory (incl. color psychology, contrast),
— Graphic design: typography (incl. creating custom fonts from scratch), marketing materials (incl. banners, social media assets), printed materials.
Top 3 attributes in a work environment:
- well established processes
- transparency in: requirements, plans, decisions
- team of engaged professionals with clear roles and responsibilities