Position: SEO Team Lead / Digital Marketing Lead
Category: Marketing
English level: intermediate
Years of experience: 5

•	5+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO); 
•	Detail-oriented and organized, with ability to work under pressure of deadlines and ever-shifting priorities in a fast-paced environment;
•	Excellent organizational and time management skills and the ability to multi-task;
•	Strong analytical skills with the ability to get to the heart of complex problems;
•	Ability to handle ambiguity and adapt quickly to change.
•	Develop SEO strategy and tactical plans to grow organic traffic directly related to goal completion/conversion targets;
•	Direct management a large team of (sr.) managers and SEO subject matter experts to hit monthly, quarterly and annual revenue goals;
•	Identifying marketing opportunities in the gambling industry by pointing consumer requirements and competitor's strengths and weaknesses;
•	Develop and implementing SEO strategy, plans and campaigns for the company products casino and betting platform's;
•	Providing technical support and guidelines for developers and designers that maximize search engine potential including topical organization, site speed, url structure, internal linking guidelines, markup, information architecture, canonicals etc;
•	Creating a content strategy: research existing content performance/potential content ideas, based on user search data/intent as relates to site goal/conversion; 
•	Develop keyword strategy based on research (prioritized relevance/overall volume / goal & conversion potential);
•	Establish the innovation mindset and always-on experimentation including new page development, a/b test on-page optimization, schemas, etc;
•	Create effective link-building plans and implement them accordingly;
•	Managed successful link building campaigns (via email requests and brokers) domestically and internationally in the English, German, and French markets;
•	Develop black hat and white hat link-building techniques;
•	PBN, Web 2.0's, PIN creation and management; 
•	Setting clear KPIs and drive team culture of accountability and rigor towards business impact across;
•	Identify trends and opportunities to drive higher rankings and search coverage. In addition, conducting regular audits to evolve and advance SEO tech & content; 
•	Monitor and report on SEO performance using a wide variety of resources including Google Search Console, Google Analytics, Ahrefs, SEMRush, Seranking etc. 
•	Experience with SEO tools, including Screaming Frog, Netpeak Spider, Sitecheker Pro, Xenu, Deepcrawl, GTmetrix, Majestic, OnCrawl, ScrapeBox, Hotjar etc. 
•	Optimizing Apps for App Store and Google Play;
•	Create and implement ASO strategy to improve conversion rates;
•	Develop, execute, and track tests for all apps leveraging analytics tools such as Firebase, App Annie, etc.