Position: ASO  Specialist
Category: Marketing
English level: upper
Years of experience: 5


Looking for a job for the position ASO Specialist. I have experience in this field and know how to bring the app to the top. Also passed Projector course, have ASA certificate.

My skills and abilities:

- Understanding of AppStore and Google Play search algorithms;
- Experience with ASO analytics systems (ASOlytics, AppFollow, AppTweak);
- Niche analysis;
- Ability to analyze ASO-strategies of competitors;
- Keyword research;
- Experience in Keyword research in languages other than Russian and English;
- Optimization of icons and screenshots;
- Creation of metadata;
- Ability to optimize pages for different locales;
- Formation and iteration of hypotheses;
- Conducting A/B tests;
- Monitoring trends in the design of application pages;
- Theoretical knowledge of setting up and optimizing campaigns in Apple Search Ads (certified by Apple);
- MS Excel / Google Sheets.

5 years of experience in SEO and Internet marketing in the ua and ru-net, as well as the Western markets. Regular updating of knowledge and pumping skills. 

In my capabilities:
- site audit (usability, technical and software checks, assessment of the quality of content and resource visibility);
- analysis of competitors' sites;
- development of a plan for optimization and development of the resource, content strategy;
- definition of the budget for promotion;
- Keyword research;
- SEO content optimization - prescription of meta tags, preparation of TOR for copywriter according to keyword research;
- Work on the internal optimization of the site and improve usability;
- Creation of a quality link profile of the site;
- Analyzing the results of SEO promotion: dynamics of visibility, CTR, positions, traffic, behavioral factors, etc.