Position: Marketing Manager, Content Manager
Category: Marketing
English level: upper
Years of experience: 4

In my previous job I created and implemented the first holistic brand communication strategy. A marketing campaign for the recruitment of new students was launched, and 1000 quality application forms were achieved, in spite of the product complexity, minimal budget, and short deadlines. Brand recognition was increased via 5 communication campaigns and 2 advocacy actions, with coverage from 77,000 to 11 million people. The quality of visual and textual content has been improved, and a significant increase in followers on social media was achieved. The first format of special projects with mass media was implemented. Also, I streamlined teamwork and implemented a task manager and regular meetings with my team.

A new main website and several landing pages for recruiting students, developing of the employer brand, fundraising, and reputation goals were launched. The tone of voice of the organization was created. The coverage of posts was increased. A storytelling format was implemented. Thanks to the PR strategy, 4 million people were reached organically in one project.
I am a communication specialist with 4 years of experience in marketing and PR. As a Head of the Marketing and Communications Department, I have created and implemented marketing strategies and campaigns for an educational organization and its projects. I managed a team of 5 people.

My main hard skill is copywriting. I have much experience in creating content for websites, social media, emails, presentations, video scripts, and other marketing materials. At the beginning of my career, I used to work as a TV journalist and a scriptwriter. 

My strengths lie in combining creativity with a systematic approach, high initiative, goal orientation, doing tasks responsibly and in a deadline-driven environment, and organizing teamwork.