Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 6

• Developed and implemented global marketing programs on email and display channels for one of the largest international IT companies: launched 50+ marketing campaigns on retention and growth of its business in Russia (2M customers), increased engagement of active users by 30%, and enhanced global partners’ interest (e-com, banking) by 20% in co-marketing loyalty programs in Russia and MENA.

• Managed and launched 10+ projects with the largest FMCG companies in Russia, Estonia and Ukraine, gained NPS up to 98% among their customers. Managed team of 4, owned strategy for projects launch to help clients reach KPI for brand awareness and UGC of specific products on e-com and social media platforms.

• Developed and implemented brand awareness and PR strategy of the consulting firm on digital channels: raised reader’s engagement by 33% in firm’s website, social media content and increased firm’s mentions by more than 50% in 10+ leading Russian economy and legal media.

• Created and managed marketing function of the consulting firm from scratch, and achieved its recognition on Russian market.
Marketing Manager with 6+ years of experience in leading complex marketing projects in B2C and B2B. Passionate about the product and services I work with, always eager to connect brand strategies with market realities, launch impactful and effective campaigns to contribute to commercial success of the company and make customer’s life better. Experienced in building relationships with stakeholders, partners, and managing cross-functional projects.