Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 2.5


Briefly about my experience:

• managing a group of websites in the US and European markets in terms of their visual and textual content to improve SR and CVR
• planning website updates, managing the process of their fulfillment in cooperation with teams of content specialists, designers, SEO specialists, web developers
• prioritization requests from other teams
• regular meetings with a team to discuss our plans and previous/next tests and improvements, generating and prioritization new ideas
• monthly reporting
• day-to-day work with Amplitude/Power BI/Google Analytics /Google Data Studio to analyze website performance
• creation of custom reports on Google Analytics
• setting up events in Google Tag Manager
• constant customer and competitor research with Google Analytics, Hotjar, SimilarWeb, Ahrefs
• research of competitors, trends, generation and validation of hypotheses for a/b testing 
• preparation and launching a/b tests campaigns
• monitoring and analysis of test results
• scaling of successful tests
• designing automated reports and dashboards in Google Data Studio/Google Sheets
• analysis of email campaigns with Intercom and Holistics
• identifying problems and opportunities through data analysis and helping support the teams in developing strategic solutions