Position: User Acquisition Manager
Category: Marketing
English level: upper
Years of experience: 2

- Increased product spend x4 with positive ROAS;
- Suggested a new product direction to acquire a new  audience segment.
User Acquisition Manager (Tiktok, Facebook, Snapchat) with 2 years of experience. 

- created technical tasks for designers for new creatives (testing new variables: texts, CTAs, characters, actors, creative formats);
- analysed such metrics as CTR, CPM, CPC, CPA, ROAS, etc. to optimize the campaigns and scale the successful ones.
- conducted A/B tests
- launched the campaigns, scaled them according to different strategies.
- analysed working GEOs, strategies, audiences;
- worked with retargeting;
- analysed landing pages and suggested their improvement;
- worked with BI tools (Tableau).