Position: Email Marketing Specialist
Category: Marketing
English level: intermediate
Years of experience: 2.5

Mailing services: FastTrack,
Unisender and self-written CRM
by company. Also work with Mail
tester, Litmus.
User: Jira, RedMine, Photoshop,
Canva, Adobe Premiere Pro,
Adobe After Effects, MS Office,
Google Docs.
- HTML/CSS knowledge.
- Creating template layouts, writing content and “call to action” for
emails.
- Development of a content plan, trigger communication map.
- Working with reporting, meeting KPIs.
- Maintaining promotional mailings, eCommerce, campaigns for
repeat sales in B2C, B2B segments, spam elimination.
- Direct marketing: conducting base reanimation (50k+),
segmentation, targeting, A/B testing, as a way to create the most
"personal letter" possible.
- Working with the service Unisender, with a CRM system (FastTrack):
integration, development of mailings and triggers.
- Working with data of Google Analytics to evaluate and optimize
campaigns to increase conversions.
- Preparing analytical reports.
- Implementing trigger chains.
- Communication with design departments, copywriter, layout
designer, developer, analyst, etc.
- Testing of mailing lists and triggers with subsequent application of
the acquired user knowledge base.
- Segmentation of user