Position: Product Marketing Manager / Growth Marketer
Category: Marketing
English level: upper
Years of experience: 5


Hi there! I started my journey as a digital marketing specialist in 2017. During my work I've completed a lot of varied tasks for different types of companies and collaborated with talented people to benefit the business and its customers.

All the time I've been working with EdTech businesses or other services business to solve their problems and grow.

I'll be glad to join a data-driven project and work together with a team of professionals, so I can realize my potential and gain new knowledge.

Some achievements:
- Increased ad spend by 2 times within three months while maintaining ROAS
- Manage a marketing budget of over $235k in the last year only for EdTech
- Automated marketing reporting for the TOP Ukrainian medical edtech, which allowed to double income during the year

My skills:
- Experience in backlog prioritization and team management (up to 5 teammates)
- Strong skills of working with main traffic sources: Facebook, Google (Acquisition and Retention)
- Understanding of metrics of traffic purchase funnel and principles of decision-making at different stages of the product's life cycle
- Experienced with analytics and BI tools (Google Analytics, GTM, Google Data studio) 
- Advanced user of Excel / Google Sheets 
- Understanding of СRO/LPO and A/B testing 
- Work experience with audience segmentation and CRM marketing 
- Knowledge of Agile methodologies (Scrum, Kanban, etc.) 
- Strong logical thinking and analytical skills

Feel free to send me a message with any questions!