Position: Head of digital | Marketing Lead | Head of Marketing | Chief Marketing Officer | Brand Communications
Category: Marketing
English level: upper
Years of experience: 8

As the head of the digital direction of the TV channel, I successfully developed and implemented a comprehensive digital marketing strategy for the company. This included managing and developing the channel's website and social media, as well as the creation and execution of effective digital communication campaigns. My efforts contributed to the building of a strong brand reputation and the engagement of a targeted audience. I also coordinated work with external and internal contractors and established communication points with key segments to form a target audience. In addition, I managed brand reputation metrics and assessed the effectiveness of knowledge growth. I was responsible for creating marketing materials and controlling content production in projects for the main sites, analyzing the effectiveness of strategies, and improving performance through data analysis. I managed advertising campaigns for national projects, including budgeting and financial reporting, and developed promotion strategies for the TV channel and its satellite projects. These efforts contributed to achieving stable quarterly growth of project KPIs and building effective work with key traffic channels. Through audit and analysis of digital activities, I was able to optimize costs and improve overall performance. Finally, I formed and managed teams responsible for SEO, content, social media, systems design, analysis, and web development.

Also, I was responsible for developing and implementing the company's digital strategy, including integrating the digital direction into theatrical and serial distribution structures. I also focused on monetizing distribution resources, such as Amazon, Netflix, Hulu, and YouTube, and creating a strategy for generating and distributing content in digital channels. In addition, I was responsible for developing a profitability strategy for related areas such as trailer production, design (including web design), and development. I successfully identified and created new monetization channels in the domestic and foreign markets and transformed digital communication processes with other holding divisions. I also managed the company's platforms (such as social media, VOD platforms, video hosting sites, and websites) and developed strategies for alternative revenue streams. Finally, I formed teams in the main areas of the digital department and designed promotion strategies for over 20 cinema projects. Overall, my efforts
I have over eight years of experience in the digital industry and have held management positions in various companies. My expertise includes developing complete digital strategies and operations, executing digital disruption campaigns, and leading & managing teams to introduce digital innovation.

As a digital communications head, I was responsible for developing and implementing the company's digital strategy, including creating a content distribution and communication plan for digital platforms. I also focused on developing innovative digital tools for internal and external communication and managed relationships with internal and external partners to support digital channels. In addition, I was responsible for managing and optimizing digital communication channels and developing alternative communication tools. I successfully led the project management of various national and international digital projects, including the DAVOS, COP27, KMEF, Adam Smith Conferences, and Digital transformation initiatives. This included planning, budgeting, and monitoring key performance indicators (KPIs) at all stages and implementing project management systems and necessary adjustments. Overall, my efforts contributed to the successful development of business processes in digital communications and the global B2B / GR / IR company strategy in the digital realm.

In addition to the responsibilities and achievements I previously listed, I also have a strong track record in the following areas:

Developing a cohesive digital brand style and implementing it consistently across all channels and platforms

Expanding the reach and impact of international digital projects through innovative strategy and planning

Making data-driven decisions to drive results and optimize performance

Serving as an experienced team leader and developer of people, with a focus on building a strong and collaborative team culture

Demonstrating strong analytical thinking and problem-solving skills, as well as the ability to think strategically and innovatively

Communicating effectively with management and other stakeholders, with strong presentation and interpersonal skills
Demonstrating a deep understanding of digital marketing across all channels, with experience working on a global scale