Position: Digital Marketing Manager, PPC-Specialist
Category: Marketing
English level: upper
Years of experience: 4

Drove a 280% increase in web traffic through integrated digital campaigns.
Developed first product marketing funnel, CRM journey aimed at improving conversion, retention throughout the funnel and LTV 
Organized 4 large events for 500+ people
Developed a marketing strategy (3, 6 months)
Launched the company's website and promo materials
Digital Marketing Manager (Remote)
- PPC campaigns setup and optimization (LinkedIn Ads, Google Ads, Google Tag Manager, Google Analytics, Google Optimizer);
- developing and testing hypotheses;
- developing and implementing a cohesive marketing plan to increase product awareness;
- team management: negotiating with vendors and supervising the contractors (6 people);
- monitoring all marketing campaigns;
- preparing regular reports and presentations on marketing metrics for board members;
- tracking competitors’ activities;
SEO:
- internal optimization: usability, relinking, content analysis;
- write articles for external websites (RU/EN).
- blog development on WordPress: creating a content plan, writing articles, adding them to the site;

Marketing Manager (Remote)
- blog development on Wordpress: creating a content plan, writing articles, adding them to the site;
- internal optimization: usability, relinking, content analysis;
- external optimization: link building, working with information and news portals, catalogs, forums;
- product launching on Product Hunt: preparing visual creatives, press releases, publications, work with foreign media, interaction with hunters;
- SMM: Linkedin, Instagram, Twitter, Telegram, Pinterest;
- collection and clustering of keywords;
- promotion on popular resources: medium.com, reddit.com, quora.com etc;
- compilation of meta tags;
- work with Google Search Console and analytic systems (Google Analytics);
- track competitors’ activities;
- negotiating with vendors and supervising the contractors.

Art director
- SMM: maintaining social networks, setting up target advertising through Ads Manager in Facebook;
- organization of events;
- testing various online promo tools;
- work with contractors (designers, photographers, sound engineers);
- cooperation with performers, DJs. Coordination of the budget, making a plan for the month;
- Creation of weekly posters and advertising materials in graphic editors;
- SERM. Working with reviews;
- development of stocks and seasonal special offers;
- work with an assistant, delegation of tasks, control of execution;
- work with interior decoration contractors;
- document management (contractors).
I'd like to focus more on marketing strategy and paid ads (launching, analyzing and optimizing). Email Marketing is not a field of my interest.