Position: Marketing Strategist
Category: Marketing
English level: fluent
Years of experience: 6


EXPERTISE

- developing different kinds of strategy (brand/product/communication/go-to-market): show business where to play and how to win there
- human-centered approach: do generative research (Mental Model framework and Jobs to Be Done framework) to understand humans and their needs to create the value 
- data-based approach: analyzing the landscape (market, competitors, trends, culture) and interpreting the data
creating different deliverables and materials: opportunity map, customer journey, key messaging, brand brief, positioning, etc.
- working together with various contractors to implement the strategy: defining goals and objectives, briefing contractors

CORE SKILLS

- framing the project and studies 
- conducting desktop research (analyzing competitors, trends, culture, market)
- conducting listening sessions/interviews
- synthesizing information into insights, value proposition, strategy directions, and ideas
- ideation and validation of ideas (brand / product / communication / messaging / positioning)
- creating and performing presentations
- creating concepts and prototype testing
- strategy realization planning 
- find solutions to the complex problems