Position: ASO specialist
Category: Marketing
English level: intermediate
Years of experience: 0.5


- Keyword research and collecting the semantic core;
- Search and analysis of relevant competitors;
- Compilation of text metadata for different languages (including Arabic and Asian locales) - Title, Subtitle, Keywords, Short Description, and Description;
- Metadata localization;
- Сreate of the terms of reference to the copywriter;
- Work at Google Natural Language (GNL);
- Analysis of ASO efficiency and results report;
- Basic knowledge of Apple Search Ads (ASA);
- Visual optimization of metadata (Icon, Screenshots, Feature Graphic, Video);
- Preparation of hypotheses, and technical tasks for visual optimization;
- Basic knowledge of A/B testing.