Position: Chief Marketing Officer | CMO | Head Of Marketing | Marketing Lead
Category: Marketing
English level: fluent
Years of experience: 7


Latest experience:
CMO in AR/VR Development Company

Main responsibilities:
- Developing and executing a Marketing Strategy roadmap to achieve pipeline goals
- Cross-functional work with content production, marketing, and sales team
- Launch and optimize campaigns, leveraging content, emails, ads, partners
- Manage content strategy and the content team
- Coordinate SEO & Digital Ads’ contractors: controlling, optimizing, result tracking, coordination
- Work on company’s branding and PR
- Interact with the business development team on such points: goals, budgets, campaigns, lead nurturing, lead management
- Set up metrics and track marketing performance
- Set up HubSpot and all the reporting in it
- Coordinate the integration of various marketing tools in one digital eco-system
- Improve the website, working with the web dev subcontractors
- Participate in ideation and creative sessions for both WeAR Studio and our customers
- Track the engagement with every piece of content to analyze the performance per each TA segmentation
- Analyze the interactions with all marketing interfaces using analytical tools
- Consult Clients on how to make the most out of their marketing campaigns that would involve AR/VR solutions