Position: Marketing Director/ SEO Manager
Category: Marketing
English level: fluent
Years of experience: 11

To see how my recommendations that were made based on research and analysis are implemented in the company's strategy and have impact on company's sales, customer loyalty and future shift of the strategy
Marketing experience in foreign companies from diverse industries (IT, retail, banking, pharma, e-commerce, consulting). Fluent in English/German

IT
*On-page/off-page SEO strategy in US & Canadian markets with a successful track record:
a) Case 1: impressions +580%, main keywords received rankings on the 1st Google page
b) Case 2: clicks +200%, impressions +240%

- conducted the SEO audit, technical optimization, and A/B tests
- improvement of link building strategy and website structure
- conducted keywords analysis and deep competitors strategy research
- website re-design
- Google Analytics goals settings and monitoring

*Implementation of marketing strategy:
- market analysis, evaluation, and monitoring of competitors
- identified value proposition and key messages to differentiate from competitors
- formation of a pricing strategy
- rebranding campaign through all communication channels
- content plan for all SMM channels (FB, IG, TW, LI, YT, TT)
- monitoring, analyzing, review the effectiveness of advert campaigns (Google Ads, YT Ads)
- marketing branding materials preparation (videos, brochures, billboards, exhibition materials, etc.)
- email marketing

Consulting
*Development and execution of on-page & off-page SEO strategy with success track record:
a) Case 1: Rankings +36%, clicks +54%, impressions +53%
b) Case 2: Main keywords received rankings on the first Google page

- conducted keywords analysis and deep competitors strategy research
- optimization of content plan
- improvement of link building strategy and website structure
- conducted the SEO audit, technical optimization, A/B tests
- experience with middle and big size web sites from diverse industries 
- experience with projects for Western markets

*Preparation of regular reports:
- SEO KPIs analysis: rankings, traffic, clicks, conversions etc.
- monitoring of advert campaigns effectiveness from different channels (programmatic ads, social, referral, email etc.)
- analysis and recommendations based on data from Google Analytics, GoogleSearchConsole, Screaming Frog, SimilarWeb, Data Studio, RYTE, Metrics, HyperSuggest etc.

Pharma
*Strategy development for pharma brands: provided recommendations and followed up their implementation for effective:
- New brands launch
- New TV adverts creation
- Communication messages/materials/channels usage
- Identification of brand potential in other category segments/sales channels
- Segmentation among doctors/patients
International projects in digital marketing (SEO, Google Ads etc.)