Position: Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 5

- More than 8 years in IT
- Project management: creation, execution, budgeting
- Experience leading successful global online campaigns with budgets over $300,000
- success in increasing the number of MQLs, SQLs and OPPs using automated campaigns.
- supervision all phases of B2B marketing initiatives driving brand awareness and managing lead generation campaigns
- key challenge was to drive 10k registrations for an online event within 1 month.
- marketing growth
- Drove marketing strategy and implementation to deliver pipeline coverage for a sales team (NA,
APAC, EMEA, LATAM regions)
- Leveraged multi-channel B2B demand generation and brand awareness campaigns to acquire new logos and drive expansion
- Managed day-to-day lead attainment using various channels (Email, online and social media, etc.) and sources; budgets over $300k
- Managed and organized online (sales-led webinars with 10k+ registrations) and offline corporate events, ensuring preparation, event execution, and follow-up are all executed according to the deadlines and targets
- Worked closely with the BDR team to ensure sales follow-up is according to a full briefing and supporting outreach sequences, focusing on improving the quality of MQLs and conversion to SQLs
- Collaborated with internal design, content, developers teams (using Jira), agencies, and partners to ensure world-class marketing materials are produced including ads, web content, emails, graphics, videos, and case studies.
- Tracked, measured, and reported campaign performance against key business drivers (using own CRM system, PowerBI, Google Analytics) to improve marketing funnel performance
- Brough a test and learn approach to marketing and sales activities with the ambition of improving conversion rates for the sales funnel; introduced automation tools
SaaS company.