Position: Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 3


BRAND MANAGER
From Nov 2020 to the present (1yr 8mos)
- Management of brand activation projects for Electronic products solutions (TVs, Audio systems) leveraging projects at 360° campaign level (Social & Digital media, PR, Influencer marketing, live events, Retail & E-commerce) to increase brand awareness, drive consumer engagement, and consequently improve marketing share.
- Development of marketing tools and communication materials.
- Analysing the advertising data (CPO, CAC, ROI, Conversion Rate, etc.)
- Making marketing research and competitors analysis.
- Reporting & Marketing Budget Management.

MARKETING ASSISTANCE
from Mar 2019 to Nov 2020 (1yr 9mos)
- Collect and analyse consumer and market drivers, competition strategies
- Adapted the communication material (imagery, media, digital, point of sale)
- Creating materials for supporting of pillar products and new launches
(metro branding, OOH, posm)
- Leaded the projects for|with collaboration bloggers (pr kit, meet&greet)