Position: CMO
Category: Marketing
English level: upper
Years of experience: 5

Experienced in creating marketing strategies, writing commercial proposals, drawing up budgets, promoting brands, developing competitive concepts in the fight for a tender. Implementation of projects for both small companies and international market players (PepsiCo, BIC, SHELL, Ukr-China Communication, GFK), signing B2B contracts.
Professional Skills:
• Development of a marketing strategy for crypto products (writing a token economy, analyzing business models and determining project feasibility)
• Marketing budget planning, cost control and ensuring the company's return on investment
• Organization of online events for blockchain direction (holding AMA sessions)
• Work with contractors and PR agencies, maintaining communication with media platforms for project implementation
• Clear understanding of PPC, Facebook/Instagram, Google Ads, SMM, SEO, e-mail marketing
• Monthly setting and control of employee/client KPIs
• Participation in the development of the brand's communication strategy and the creation of an activity plan
• Preparation of analytical reports on the effective work of the marketing company
• Formation of a marketing department to facilitate participation in interviews, job duty creation, establishment of a control system, employee motivation.
• Determining the portrait of a target client: the client’s needs, purchase motive, and studying client feedback, comparison with the desired portrait
• Consistent involvement of hot topics within the crypto, DeFi, NFT, and DAO spaces
• Ensuring successful planning, execution, and optimization of key indicators