Position: CMO, Head of marketing, Head of Growth
Category: Marketing
English level: upper
Years of experience: 11


KOLO (koloua.com) - Chief Marketing Officer/from Nov 2022

VEON (Kyivstar)/Head of Growth/ June 2020 - current time
 Owning the development and execution of performance marketing and growth strategies for a wide range of B2C and B2B digital products (20+ products)
 Translating business goals into results-oriented performance marketing and growth initiatives
 Measuring the performance of all activities and campaigns, assessing them against business
goals and adjusting strategy & activities to achieve them
 Building Growth process (hypothesis testing) and aligning it with Product, Development, and
Analytics teams
 Growing and managing highly efficient performance marketing (PPC, SEO, emailing) and
growth/product marketing teams


Danone Nutricia/Head of Digital/Oct 2017 – June 2020, 2y. 4m.
 Strategic development and implementation of digital solutions based on business goals and target audience insights
 Lead the digital ecosystem (branded and non-branded websites, e-shop, social networks)
 Branded and non-branded websites creation: aligning with marketing goals, prototyping, UX and UI
design, SEO strategy, content strategy
 Social media strategy development and further management of Facebook and Instagram pages
 Bring the digital expertise and best practices in the areas such as media planning, SEO, paid
advertising, community management, email marketing
 Collaborate closely with brand teams to ensure consistency across campaigns and channels
 Primary contact for media agencies to get the best results across campaigns and brands
Results:
 Leadership achievement: personal award as “Digital Breakthrough” for innovational and effective digital campaigns and digital assets (Danone SN Conference CIS, December 2019)
 Leading Nutricia Club (club.nutricia.ua) website strategy, creation and launch. As a result of the implementation of SEO and content strategy, the website receives 120 thousand users per month (60% of all TA in digital) and 50% of it is organic traffic.
 Ecommerce: +42% sales YoY