Position: Product Manager | Chief Marketing Officer (CMO) | Senior Marketing Manager
Category: Marketing
English level: upper
Years of experience: 11


Key competences
•	10 years’ experience of marketing at B2B and 5 years at B2C markets for engineering solutions, e-commerce, IT products distribution at EU/UA markets;
•	3 years’ experience of sales;
•	Management of in-house teams: 10 people;
•	Management of outsourcing contractors: web development and promotion agencies, freelancers;
•	Project management for software development: CRM, websites, integration of company’s internal services to marketing communications and analytics;
•	Development and implementation of marketing strategy: market research, identification of key indicators and ways to achieve them, budget management, day-to-day operations handling, reporting to the top management;
•	English - Upper-Intermediate

Product management skills
•	Defining the product requirements according to business goals and customer needs;
•	Maintaining and prioritizing product backlog during development process; 
•	Organization and supervision of the team work: designer, engineers, QA;
•	In-depth analysis of user behavior, web data and other statistics: Google Analytics & Data Studio, GTM, heatmaps, multi-source data collection and processing;
•	Understanding of the SDLC, software development concepts, technologies and limitations.

Marketing skills
•	e-mail marketing and SMM: development of a strategy, setting key indicators, forming audiences and preparing content, creating letters, posts and templates, scripts and automation, analysis of results;
•	Ad campaigns in Google, Facebook, LinkedIn by my own efforts and supervision on performers (agency, freelancers);
•	Content creation: video, text, presentations, infographics;
•	CRM Integration;
•	Development and implementation of the ATL\BTL activities: presentations, brochures, outdoor, magazine’s, retail promo, roadshow, conference, exhibitions and more;
•	Creation and implementation of the loyalty programs for b2b / b2c customers, sales managers;
•	Market research based on open data and research companies (GFK, etc.)