Position: Senior Marketing Manager / Marketing Lead / Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 7

- Created initial product positioning, defined use cases, ICP, target user and buyer personas post Series A and B fundraising rounds
- Planned and executed successful go-to-market strategies for new product features and modules 
- Set up paid programs from scratch to ensure repeatability in demand generation and consistent lead flow; decreased CPA and CAC 
- Launched ABM motion to convert top-tier accounts (2x lead volume increase)
- Created localized campaigns for specific region (e.g. DACH)
- Increased website conversion rates (3x)
- Set up marketing attribution, reporting dashboards
About me: 
- 7 years of marketing experience (NAMER, EMEA) in both corporate and startup environment
- B2B & B2C product as well as service companies
- experience both working independently and managing a team 
- comfortable working with multiple, cross-functional, distributed teams and stakeholders 

Core areas: 

~Product Marketing~
- Positioning, messaging, value proposition, use cases development 
- Target audience: ICP, buyer and user persona research and development
- Primary and secondary research: market, industry, competitor, customer research, segmentation, insights, user interviews, surveys 
- Go-to-market & product launch: planning, cross-team collaboration, strategy, execution, iteration and optimization 
- Sales enablement: battlecards, compare sheets, reports and other content assets

~Digital Marketing~
- Marketing strategy and budget planning 
- Multichannel campaigns (including webinars, partner programs, field marketing support etc)
- Intent-driven ABM programs
- Paid media programs setup and management (paid social, display, search ads, external media buyers) with the purpose of driving leads and account engagement 
- SEO & SEM: keyword plans and research, SEO campaigns  
- Email marketing (audience segmentation, nurture flows)
- Content marketing (including interactive content, videos etc) 
- Conversion rate optimization via a/b testing and experimentation 

~Marketing Operations~
- Marketing tech stack set up and configuration (marketing automation, CRM, analytics tools)
- Tracking, reporting, attribution set up for marketing funnel visibility 
- Landing pages, blogs, emails building (Wordpress, Unbounce, Instapage, Hubspot, Pardot, Salesloft)

~Team & Project Management~
- Managing cross-functional teams (marketing, design, dev), including vendors, working in sprints to ensure tasks are properly estimated and the dependancies are accounted for 
- Preparing technical tasks and creative briefs for the internal and external teams
A transparent, fast-growing company with challenging tasks, opportunities for career growth and no red tape, no offices or doing business in/with russia.  
Less comfortable working in the environment with too much micromanagement and lack of ownership of the project/initiative.