Position: CMO | Head of Marketing | Chief Brand Strategist | Chief Communications Officer
Category: Marketing
English level: fluent
Years of experience: 11

Developed a lead generation and lead nurturing strategy, consisting of 250 unique emails, re-marketing campaign and targeted ads which resulted in 30% conversion from leads to SQL (a b2b SaaS Company).



Built a marketing team from scratch, which successfully carried out the brand transformation of a B2C company which was experiencing hard times because of the strong competition. As a result, the company got a solid investment and soon was considered as TOP 3 solutions of the market.


Crafted an Employer brand for several startups and established companies with 25 years in business. Together with HR teams developed an Employer Brand Proposition (EBP) that elevated the brand reputation and improved hiring KPIs.
‣ A T-shaped marketer and brand comms lead with over 14 years of prudent experience in developing and executing brand & product growth strategies for B2B SaaS businesses and B2C product-centric companies, experienced in leveraging new technologies and market trends to drive innovation and business growth in the markets, such as US, EMEA, Australia.

‣ A leader with demonstrated experience in crafting a growth strategy and executing of best in class GTM and brand strategies while leading a team of marketers & designers in the development of brand, content, customer, and partnership marketing programs. I have a strong visual sense to translate marketing ideas and design concepts across all organizational levels.

‣ A strong team player and executive who thrives in a fast-paced, high-growth start-up environment with working experience in B2B, B2C, and B2G formats in IT, Advertising, Fintech, Mobile apps, and Public service. 

‣ A startup mentor, speaker, and workshop facilitator at various conferences and events.

‣ A seasoned marketer with hands-on experience in web analytics, content creation, and management, email marketing, web prototyping, design, analysis tools, and agile methodologies (i.e. Zapier, HubSpot, PowerBi, Wix, Webflow, Landingi, Wordpress, Mailchimp, Google Analytics, Google Adwords, Jira, Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, AHREFS, SEMRUSH).