Position: Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 4


On my current work position I do the following:

Website traffic analysis (Google Analytics, Power BI, Google Data Studio)
Research of users’ behavioral patterns on website (Clarity)
Market research, trend research (Statista)
Competitors analysis
Making decisions regarding new digital marketing opportunities
Development strategies for different traffic acquisition channels
Product launch, performing basic release activities, participation in product positioning development
Performing different types of surveys, collecting users’ feedback for product improvement
A/B testing of new website features / hypothesis dedicated to website content
Team management
Communication with 3d party contractors
Partnership development
Performing cross-promo activities
Reviewing sponsorship opportunities
Collaboration with product and top management
KPI monitoring & reporting