Position: CMO/Head of Digital Marketing
Category: Marketing
English level: upper
Years of experience: 10

Achieved a 50% increase in Return on Advertising Spend (ROAS) by implementing targeted optimization strategies and closely monitoring campaign performance.

Successfully improved Return on Investment (ROI) by 40% through effective budget allocation and data-driven decision-making, resulting in higher revenue generation.

Reduced Cost per Acquisition (CPA) by 55% through campaign optimizations, audience segmentation, and strategic bidding, maximizing efficiency and driving cost-effective customer acquisition.

Improved Conversion Rate (CR) by 20% through rigorous A/B testing, landing page optimization, and compelling call-to-action strategies, enhancing overall campaign performance and driving higher conversions.

Increased Customer Lifetime Value (LTV) by 25% through personalized retention campaigns, loyalty programs, and targeted cross-selling and upselling initiatives, driving long-term customer loyalty and revenue growth.

Raised Average Order Value (AOV) by 15% through upselling and bundling strategies, effective pricing strategies, and targeted promotional campaigns, maximizing revenue per customer transaction.

Accelerated client base growth by 35% through the implementation of targeted Google advertising campaigns and effective email marketing strategies.

Significantly improved website conversion rate from 5% to 15% by implementing conversion rate optimization (CRO) techniques. Through rigorous analysis, A/B testing, and optimization of landing pages, user experience, and calls-to-action, I successfully enhanced the website's performance and increased the rate at which visitors converted into customers.
Focused, creative digital marketing manager, expert in online
marketing and lead generation  with over 10 years of experience.
I have a successful experience in launching new brands on the
market. My ability to learn quickly, focus on results, as well as my
high efficiency and stress resistance help me in my work. Worked
in the markets of the USA, Europe, Canada, Australia.

WORK EXPERIENCE

SaaS Company, SEO services, IT Company, E-commerce, B2B, B2C.

Market, competitor monitoring, segmentation, positioning.

Development of the company's website: web analytics of the website, Data Studio, finalize /
change the website if necessary, conducting A / B tests

Development, coordination and implementation of a development strategy for the short and
long term;

Analysis and tracking of advertising campaign statistics, optimization and search for
opportunities for scaling. End-to-end analytics.

Attracting new traffic channels; analysis of the quality of each channel;

Landing Page Development

Growth of organic traffic, improvement of website performance;

Increasing the effectiveness of email newsletters

Maintaining the company's social networks: LinkedIn, Facebook, Instagram;

Digital team management (PPC, SMM, SEO, developers, copywriters, designers, etc.).