Position: PR, Marketing & Brand Manager
Category: Marketing
English level: fluent
Years of experience: 5

• Developing and improving suitable Brand marketing campaigns as well as concepts for innovative forms of communication (Unique User Reach per campaign: 10 889 987 people).
• Establishing and fostering a personal database of more than 200 global western and local media outlets.
• Ensuring effective business development and marketing strategy execution (YTY Sales by Product Segment: +164,5%; YTY Category Sales: +95,3%).
• Creation of 360° communication strategy & digital marketing campaigns aimed to increase campaign coverage due to spending two times less through production (clicks vs. interactions: +621.88%; cost per 1 reached user: -25%).
• Project management within Online Store Platform promotion aimed to stimulate involvement and sales to both existing and new potential members (Net Sales:+91.80%; Goal Completions: +401.34%; Goal Conversion Rate: 168.92%).
• NPD/productivity project management aimed to increase the average transaction value and the company's brand visibility (TBR ALL market share: +6%; ATV: +14,19%).
• Design and implementation of integrated communications for NGO projects, which increased audience coverage by 200%.·
• Development of integrated marketing strategy aimed at recruiting new affiliate partners and increasing sales volume up to 70%.
• Creation of content and UI/UX graphic design for more than 60 websites and advertising campaigns.
I have developed strong communication, analytical and leadership skills as well as best industry practices and technological solutions throughout my career in both international and Ukrainian leading companies. 

•  Proficiency in the fields of Public Relations, Brand Management, Strategic Marketing, Client Relationship Management, Bussiness Development, Customer Service and Media Campaigns.
• Strong Analytics Skills: able to understand and consolidate large quantities of data and draw conserve conclusions.
• Practical skills in NPD process, project monitoring and evaluation tools.
• Professional experience in collecting data on consumers, customers, competition & business's market position.
• Knowledge of marketing mix, consumer communication tools and communication developments.
• Practical skills in the creation of successful 360° communication strategy & digital marketing campaigns at both national and international levels.
• Proficiency in the full-cycle management of creative production, development of information products, graphic design (UI/UX development, print & digital form).
• Experience of special media projects implementation: TV, Radio, Digital, OOH, etc.
• Strategic Planning for Public Relations: Internal & External Development.
• Practical skills in developing press materials, handling media requests, monitoring and analyzing media coverage.
• Editorial experience/experience in writing articles and press releases.
• Experience in liaising with stakeholders such as government officials, private actors, civil society and the press.
• Professional fluency in Ukrainian, Russian and English languages.