Position: Senior Marketing & Analyst Manager
Category: Marketing
English level: upper
Years of experience: 11

- Increased sales by 20 - 70% per year through implementing a dedicated marketing plan to bring in more business;
- Implemented a system of end-to-end analytics;
- Created e-commerce & franchises from scratch (for 37 companies/dealers);
- After each marketing event, advertising campaign, or reporting period, constantly optimized the budget from 5 to 15 percent. Although they were all planned in advance and achieved their goals.
Senior Marketing & Analyst Manager
JV Kontakt, B2B, HoReCa & Franchise, Ukraine - USA, March 2013 - Present
Manage marketing, analytic, and communications responsibilities for 3 brands/areas with a combined $4.3M budget. Specializing in new product & franchise launch campaigns, offline & online sales, and analytics.

Highlights:
- Unit analytics for brands and areas of responsibility;
- Data analysis (goods, customers, dealers, sales, markets, etc.) in CRM, Google Analytics, and Power BI;
- Sales, purchasing, and pricing management;
- Managing an in-house team and freelance contractors;
- Sales and advertising automation in e-commerce sales funnels;
- Developed and integrated digital strategy that included paid search, display advertising, email marketing, and social media management;
- Created e-commerce & franchise from scratch (for clients/dealers);
- Implemented a system of end-to-end analytics;
- Implementing search engine optimization (SEO);
- Testing sales, marketing, and advertising companies (offline & online);
- Working with social media, channels, and groups in messengers;
- Communicating and negotiating with company partners, ad agencies, employees, etc.;
- Addressing problems and troubleshooting campaigns;
- Analyzing customer feedback and campaign performance;
- Organization of participation in national and international exhibitions.
I'm looking for:
- Multitasking;
- Professional team;
- The ability to implement both tactical and strategic goals.