Position: SMM Manager, SMM Lead, Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 3

- developing pages and attracting new subscribers from 0 up to 2000 with help of organic promotions and targeted ads;
- managing the work of SMM team of 5 people from different countries (Ukraine, Poland, Nigeria, USA, El Salvador);
- getting new registrations / leads to the website through targeted ads;
- increasing of the SM outreach up to 50%;
- increasing the number of registrations and revenue up to 10% with the help of targeted ads;
- creation of relevant ads with CTR up to 12%.
- more than 2,5 years of work in SMM;
- understanding of marketing principles and the functions of social media algorithms;
- analytics best practices;
- managing and leading of SMM team in UA, USA, Nigeria, LATAM countries;
- creation, analysis and updates of SMM and general marketing strategy;
- analysis and determining the key profiles and features of targeted audiences;
- competitor analysis, detection of their pros and weak spots;
- creation of unique selling proposition;
- working on the mission and vision of company, determining the profile of company and its tone of voice;
- creation of business pages on Facebook, Instagram, LinkedIn and Twitter;
- developing pages and attracting new subscribers from 0 with help of organic promotions and targeted ads;
- creation of accounts’ visual style, making of templates and other designs for Facebook and Instagram profiles;
- creating of content plans (posts and stories) and schedules of posting;
- writing text contents for social media and targeted ads;
- analyzing and gathering relevant and useful hashtags which will help to increase outreach and improve the rating of pages;
- creating scripts and scenarios of answering negative reviews, working out the ways to solve problematic issues in social media;
- planning the preview of the Instagram pages (covers for posts and highlights);
- setting up the Pixel to the website; 
- setting up tracking of special events and conversions with the help of Pixel;
- analyzing the information from Ads campaigns and Pixel;
- determining the budgets for ads activities;
- confirmation of company and domain for Facebook;
- communication with influencers and local publics to provide ads and cooperation;
- experience with Facebook Business Suite, Ads Manager, Facebook Pixel, Facebook Business Manager, LinkedIn Ads, Twitter Ads;
- determining the main KPIs and analyzing the results of social media activities;
- video making for social media and Tik Tok accounts;
- work with Google My Business accounts: creation, adding photos and basic info, adding merchandise info, making posts with updates and special offers, answering clients’ reviews;
- work with Viber and Telegram channels: creating content plan and schedule of posting, communication with clients, answering questions, moderation;
- search of influencers via service Heepsey and their analysis via TrendHero;
- basic SEO skills;
- experience with CMS Wordpress;
- email marketing via SendPulse, Mailchimp;
- experience with Tilda.
SMM manager, 
SMM Lead
Head of SMM team, 
Specialist in targeted ads, 
Didital Marketing specialist
Marketing Manager