Position: Senior Marketing Manager | CMO
Category: Marketing
English level: fluent
Years of experience: 5

I always wanted to try "dancing on my own" like in Callum Scott's 2016 music hit. Pandemic is the worst thing that could have happened to small businesses all over the globe, especially to those who heard the word "digitalization" only once from president Zelenskii's speech. But it was a great opportunity for me to try out some of my marketing skills and help businesses to live through these dark times.

So I formed a team of specialists to meet most of the small business marketing needs: (Developer, PPC specialist, SEO specialist, designer, SMM, and PR manager)

My responsibilities:
— Finding and pursuing new B2B clients
— Building Marketing Processes and Analytics
— Marketing Project Management/Coordination
— Marketing Budget Management
— Working SMM, PR, and PPC specialists on planning and implementing marketing strategies
— Working with Developers and Designers to reach the best possible result
Just Do It, Think Different, Finger Licking Good, Das Auto - with all these and so much more legendary catchphrases, I have nothing to do. Don't get me wrong, I would love to, but some people just not trying as hard as they should. Apple's HR couldn`t find me even though they track my every move and web search through my iPhone. KFC's HR can`t get in touch with me too. And that's kind of strange, since I join the chicken genocide at their place once in a while. It's not so hard to find me.

That means that you are a much more talented person than those who work at Apple and other SMP 500 companies. You wonder why? That's right! You found me!

So what are you waiting for? Make yourself cozy, take a deep breath and read the resume!

LWR, where I`ve started the digital department from scratch, has been on the top in our region in terms of the number of listeners and the duration of continuous listening for several years in a row. In particular, this is the merit of my team.

We have created a funnel for our listeners in which they rotate. They get on the air after seeing the announcement of the hot new song from Dua Lipa on Instagram. From the air, a host send`s them to Lviv.FM website, to listen to podcasts that they could have missed. From podcasts to our YouTube channel, to our latest unplugged concert with bombing music stars, etc.

We managed to attract almost 30 000 active fans on social media. Created a website with a live audience of more than 10 000 + unique users per month from scratch and made it commercially attractive.

Responsibilities:
— Writing and implementation of Marketing Strategy
— Building Digital Marketing Processes and Analytics
— Marketing Project Management/Coordination
— Marketing Budget Management
— Working with SMM on planning:
* regular posting, replies to comments
* strategies to boost presence (number of followers and their engagement)
* setting up and interpreting SM analytics tools