Position: Content Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 2

- Managed a marketing team: copywriters, designer, SEO specialist, and proofreader
- Take over the whole content marketing strategy in tech companies and increased CTR by 10 times, amount of inbound leads by 2 times within 3 months
I’m a professional content marketer focusing on creating a content strategy for IT companies. My main responsibilities are: 
Content Marketing:
- create content strategy aligned with business goals, targeted services 
- create unique content that brings value to the audience: blog articles, white papers, guidelines, landing pages, emails
- create a guest posting strategy to build a high-value backlink profile
- report on the success of content marketing strategies and tactics
- manage content marketing team: designer, SEO specialist, proofreader, and copywriters
- manage content marketing team according to the best agile practices (Scrum) 
- conduct on-page optimization: web-page content, title tags, internal links, URLs
- keywords research and audience analysis
- analyze SEO clusters to ensure a top rank position in Google search
- manage SEO content to get higher ranks on Google
- conduct keyword research and optimizing content according to the best SEO practices
- optimize content for improving user experience, bounce rate, dwell time, CTR, and search intent 

Off-page SEO
- boost actions to improve better inbound links acquiring
- improve engagement level in social media
- write link-worth content
- increase brand awareness on social media
- improve main link-judging factors: amount, quality, relevancy, placement of links

Technical SEO
- optimize the website to be better understood by the search engine
- analyze a website using a crawler
- optimize website technical part according to Google requirements
- fix HTML & XML sitemaps to ensure that pages are not missed by users and crawlers
- check robots.txt file to exclude pages from being crawled
- work closely with a team of developers to improve website technical requirements

PR
- plan company’s material publication on various online media
- build relationships with thought leaders to grow industry awareness

Website development
- create blog pages, article pages, landing pages, new services pages, and emails layout
- compile a functionality list
- create both desktop and mobile designs
- test all links

At the moment I am a team manager, I distribute the load within the team, plan sprints, and work according to the Scrum methodology. I am ready to take the role of both a team manager and a specialist.
I'm passionate about marketing in general, that is why there are no tasks that I wouldn't do.