Position: Email Marketing Specialist / Team Laed
Category: Marketing
English level: intermediate
Years of experience: 8

My achievements in numbers:
— increase of OR by 61% and CR by 101% with a complete redesign, introduction of personal communication style and new features;
— increase in profits by 60% in the implementation of triggers, and increase by 91% in the complete restructuring + redesign of CRM campaigns;
— increase the frequency of purchases by 70%, etc*.

Worked with one of the best CRM in the world — Salesforce Marketing Clouds.

*I can send a presentation of achievements on request.
2020-today — NDark Agency — Co-owner 
Projects:
USA — UARM (Email, Design)
Germany — planb (Email)
USA — enterwholesalefashion (Email, web-design)
Ukraine — Forsage Skydive (Design: Branding, print materials, web materials)
Ukraine — Enter Esport (Design)

 2016-today — IssaPlus — Email Marketing Specialist, Designer 
— Development of a marketing & communication strategy (+contact update strategy).
Omnichannel customer journey map: email, sms, web-push
— Development and launching new customer journey map / automated emails:
 • transactional emails
 • triggers (crm campaign, onboarding series, welcome, engagement, retention, reactivation, encouragement)
 • promo campaign 
— Personal communication style development
— Segmentation and personalisation
— Creating and implementing calendar of activities and communications
— A/B testing, hypothesis testing
— Development of gamification in email, achievements, easter eggs, new features
— Maintaining regular mailings (email templates design & HTML markup), surveys, raffles
— Launching promo pages
— Сustomer base analysis
— Reporting to Google Analytics and Power BI
— Web-design, Graphic design (print design)

 2019-2020 — Planeta Kino — Communication specialist (Email Marketing Specialist)
— Development of a communication strategy (+contact update strategy).
Omnichannel customer journey map: email, viber, sms, web-push, mob-push (with rich media & deep link), in-app message, telegram-bot.
— Personal communication style development
— Development and launching new customer journey map / automated emails:
 • transactional emails (full redesign)
 • triggers (crm campaign, onboarding series, welcome, engagement, retention, reactivation, encouragement)
 • promo campaign
— Segmentation and personalisation
— Creating and implementing calendar of activities and communications
— A/B testing, hypothesis testing
— Development of achievements, easter eggs, new features in email
— Maintaining regular mailings (email templates design & HTML markup), surveys
— Application of artificial intelligence in communications 
— Work with one of the best American CRM Salesforse (Marketing Clouds)
— Сustomer base analysis
— Reporting to Google Analytics and Power BI
— Graphic Design
— Partial work with AMPscript and SQL queries

And other...
igaming, financial niche, bitcoins