Position: Product manager
Category: Marketing
English level: intermediate
Years of experience: 4


ProSteer Group Ltd 
Product manager (STEM toys brand), Nov 2021 – present

Creating and implementing a marketing strategy
Managing online and offline distribution channels  
Digital marketing
Analyzing product data, creating funnels and tracking key indicators
Work in close collaboration with Development, Design, Analytics
Concluding agreements on collaboration with partners
Organizing joint promotions and events

INSPE Ltd
Product manager (dental products, 5 brands), Feb 2019 – Oct 2021 
 
Creating and implementing a marketing strategy
Market analysis: competitors, prices, products, determination of market share
SWOT and TOWS analysis
Pricing definition
Launching new products
Establishing cooperation and communication with manufacturers, KOL and partners
Organizing trainings, exhibitions and events
Digital marketing
Work in close collaboration with Design, Sales Reps, Analytics

Nika druk Ltd 
Product owner (PU paints, chemical industry), Aug 2016 – Jan 2019

Searching for new clients, negotiating, concluding agreements
Preparing product presentations
Launching new products
Pricing definition
Process management: ordering raw materials, testing the products, monitoring the production process.
Branding: brand book, labels, advertising materials

Aurora, Advertising agency
Marketing manager Mar 2012 – Aug 2016