Position: Sustainability Manager
Category: Marketing
English level: upper
Years of experience: 1

Achievements over the past few years:

Received a full scholarship to pursue an MA in Sustainability, Entrepreneurship, and Technology at Wirtschaftsuniversität Wien (Vienna University of Economics and Business), Austria.

Transformed an e-commerce brand into the first sustainable brand in its segment.
I have a diverse background that includes working as a brand director for Ukrainian clothing brands, where I was responsible for PR, brand positioning, and creating brand reputation. I also spent two years in Indonesia working for a creative agency where I produced shoots and created content for international brands.

Prior to the war, I managed a lifestyle brand that specialized in sleep products. During my time there, I conducted market analyses and created effective marketing strategies that increased sales by 45% and reduced costs by 10%. I also curated the company's Instagram and other social media accounts, which helped generate new followers and sales leads. Additionally, I created best-practice guidelines for social media campaigns and provided leadership and oversight to the marketing team.

In terms of sustainability, I implemented initiatives to renew and recycle old down pillows while also donating parts of the campaign to orphanages and Ukrainians in need. I also identified the target audience for the company's marketing strategy and curated it accordingly.

Lastly, I have a strong focus on sustainable development and social impact, which I incorporate into business models of the businesses I consult. I have developed concepts and strategies that bring businesses and brands forward while considering sustainability and social impact as an integral part of the process.