Position: Senior Marketing Manager/ Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 11

- Developed and successfully implemented omnichannel marketing strategies for several IT companies that led to increased traffic and sales. - Drove improvement to enhance the website structure, design, marketing copy and blogging increasing traffic by over 30% in 5 months. - Arranged the conference & exhibition participation, roadshows, online events for sales and brand awareness goals. - Increase webinar attendance by 100%. - Increased email campaigns effectiveness by 25%- Coordinated external partnerships and managed third-party vendor team.
I am a marketing professional with 15+ years of experience in marketing, including 6+ years in implementing marketing strategies for IT services and IT products (finthech, traveltech) in the US and EU markets. I help B2B companies grow new marketing-qualified leads and build strong relationships with existing clients via effective content strategy, outbound campaigns, promotion activities across social media & email marketing, marketing automation, and brand awareness. Solid understanding and expertise in establishing key marketing concepts, such as branding, product positioning and messaging, customer journey, market segmentation, value proposition, differentiation, messaging, etc. 
Focused on digital marketing, content strategy, marketing analysis, and go-to-market strategies. Experienced in using MarTech/CRM/CMS tools. Hiring and managing in-house and outsourced marketing teams. 

Skills: 
- Go-to-market strategy, 
- Inbound marketing,
- Content marketing,
- Strategic research,
- Sales and marketing collaterals,
- Outbound marketing,
- SMM, 
- Email marketing,
- Ads campaigns
- Marketing automation,
- PR & Events
- Website optimization and landing pages building.