Position: Social Media Marketer
Category: Marketing
English level: upper
Years of experience: 3


Job Responsibilities

Social media strategy:
- analyzing the market and competition;
- developing a brand positioning using the Brand Wheel tool;
- identifying a target audience and building the audience persona;
- establishing the brand's voice and visual identity;
- developing a content strategy for social media (the content matrix and plan);
- planning a budget;
- creating a KPI reporting plan.
 
Content creation:
- designing stories and posts with Figma/Canva
- editing videos
- copywriting 

SMM Tools
Google Analytics, Sprout Social, Figma (basic), Canva, SimilarWeb, Google trends, VN, Facebook Ads

Latest Course
Strategic Marketing 2022 at Projector — Creative Tech & Online Institute
Bazilik — Practical Communication School