Position: PPC/SEM - Specialist, Digital Marketer
Category: Marketing
English level: upper
Years of experience: 4

I am goal oriented and work for the best result. Non-standard, individual approach to each task. Interested in innovations in advertising. In addition to the professional skills of project promotion, I have the experience of work with the following services:
- CRM systems (amoCRM, Bitrix24);
- Multi-channel analytics (Roistat, Metabase);
- Website builders (Tilda, Wix, WordPress);
- Graphic editors (Figma, Photoshop).
I am certified by Google for search and display advertising. I am a fast learner, I like to develop, I have the potential and analytical thinking.
Work experience:

PPC/SEM - Specialist, Digital Marketer November 2018 - June 2022 (3 years 8 months)
1. Setting up and launching search advertising in Google Ads, Bing:
- Setting up conversion tracking and goals;
- Collecting of the semantic core, clustering;
- Launch and optimization of advertising campaigns;
- Management and forecasting of large budgets;
- Introduction of new hypotheses and recommendations;
- Work on improving the efficiency and ROI of advertising campaigns;
- Setting up and maintaining Google display and video advertising;
- Advertising campaigns Audit.

2. Launch and optimization of targeted advertising in Facebook Ads, LinkedIn Ads, TikTok business:
- Setting up events;
- Creation of custom and look-a-like audiences;
- Writing text ads;
- Setting up automated rules to improve performance;
- Creation of lead forms on Facebook, Messenger;
- Formation of technical specifications for programmers, designers and analysts.

3. SEO promotion:
- Developing a content strategy;
- Compilation of the semantic core;
- Increasing the relevance of pages;
- Implementation of internal linking;
- Link exchange with popular and quality resources.

4. Email marketing:
- Search for sources with databases of social pages and TA companies in order to expand the base of email addresses (Through the crunchbase.com service)
- Collecting database of clients segmented by subject;
- Setting up automated mailing (via sendinblue.com service)

5. Basic knowledge of sales:
- Segmentation;
- Target market;
- Sales funnel;
- Lead generation;
- Conversion.

6. Calculation of return on investment in advertising:
- Reporting on the effectiveness of advertising traffic;
- Working with KPI.

SMM specialist (IT consulting / Services / Equipment repair), February 2016 - February 2018 (2 years)
Promotion of phone and tablets repair center  "Smartglass Glass Studio".
Work with the site and social pages.
My duties:
- Generation of ideas for the development of the campaign;
- Creation of publications in social networks;
- Launch of promotions, festive events and discounts;
- Interaction with the TA in Instagram publics (_smartglassua and _smartglass_protect);
- Launching advertisements and promoting publications.
I am looking for projects where I can implement my ideas and demonstrate knowledge in a non-standard way, helping in this way:
- achieve a positive result in scaling targeted traffic;
- to popularize and increase the demand for a product or service;
- reduce the cost of conversions, sales;
- increase payback.