Position: Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 6

- Marketing Specialist with 5 years of experience in the IT, B2B (software, AI and Blockchain development company). 
- Managed to generate a regular pipeline of 5-6 qualified leads per month from inbound marketing. 
- Increased the web presence of the company from 0 awards to 10, as well as from 0 listings (tops) to 50 pages (per 1 year) within a minimal budget.
- Company brand development from scratch: values definition, brand positioning, brand mission, brand identity development. Marketing strategy (participation in creation USP, ICP, describing tactics in details).
- Content creating/maintaining and copywriters team management (articles, newsletters, posts for social media, presentations, etc.) 
- Market research (prices, competitors, communities, platforms, etc.) 
- Email marketing (creating monthly newsletters, growing a database of subscribers, leads prospecting) 
- Design/Managing a team of designers, publishing or preparation for printing (presentations, gift cards, business cards, booklets, brochures, etc.) 
- Inbound marketing support (creating and managing profiles on different directories, for example, clutch.co, goodfirms, youteam, etc) 
- Website content management and update, using WordPress. Working with the delivery team as a product owner of the company's website (setting & reporting tasks, continuous results monitoring). 
- Portfolio items and case studies writing (by myself or with the help of copywriters) and management within presentations and website portfolio. 
- SMM (Linkedin, Facebook, Twitter, Medium).
- Web analytics (Google Analytics, Yandex Metrica, Google Tag Manager, Google Search Console) - gathering insights, creating and managing reports,  GA and Zoho CRM integration (with a help of the developer) for end-to-end analytics.
- Managing marketing agency together with CBDO.
- Gathering insights and statistics regarding the company's expertise.
- Additional marketing materials creation (video editing, clients surveys analysis, lead magnets creation, etc.).
- Cooperation with the HR department (calendars, gift cards games for parties creation, etc.). 
- Pre-sales assistance with marketing materials.
- PR (awards, expert guest content).
- Content distribution (organic) using Quora, Medium, social media, partners' blogs.
Want to be responsible for all marketing activities within the company. It's important for me to have an opportunity to use a creative approach to traditional marketing.

Don't want to be a part of a gaming/gambling company.