Position: Marketing Manager | Marketing Lead | Brand Manager
Category: Marketing
English level: upper
Years of experience: 9

I have a vast understanding of conducting market audits based on TA and competitor research and successfully implementing them to develop effective go-to-market strategies that drive differentiated VP for products and brand awareness for companies.

I managed teams of up to 10 specialists, distributed annual budgets, held effective marketing and PR campaigns, held negotiations with key external stakeholders, and improved business development with my vast network of contacts, thus driving sales and marketing goals to a whole new level.

During my professional career, I've worked with different GEOs and markets like Tier 1 countries (EU), the US, and CIS, conducted effective marketing campaigns focused on brand awareness and user acquisition for B2B and B2C business transactions models, and many more.
— interviewing, onboarding, mentoring and managing the marketing team, establishing business processes within the department
— developing a marketing strategy for the company or project.
— performing budget planning, controlling its implementation, analyzing and reporting on a monthly and quarterly basis
— collaborating with key account managers and business development team on creating business proposals and sales pitch decks
— conducting a SWOT analysis ( competitors and their portfolio performance)
— creating and publishing all marketing material in line with marketing plans.
— planning and implementing promotional campaigns.
— monitoring and reporting on the effectiveness of marketing communications.
— analyzing potential strategic partner relationships for company marketing.
— administrating the creation and publishing of relevant, original, high-quality content for social networks.
— promoting the content through social advertising.
— writing content and managing a company blog and blogs of company clients.
— solving problems with a hypothesis-driven approach, combining a deep understanding of user behavior and client business drivers;
— conducting user research and identifying target users;
— crafting research materials, including screeners, guides, and scripts;
— context advertisement;
— keywords research for Google;
— conversion rate analysis, site goals configuration, and analysis.
- I am looking for a leading position in the Marketing department where I will face new challenges to increase the effectiveness and profitability of the company;
- Remote work is preferable