Position: Head of Marketing / CMO
Category: Marketing
English level: fluent
Years of experience: 5


EVENT MARKETING MANAGER (LEGALTECH, USA, UK)
developed the concept and strategy of webinars (from idea to coherent system);
organized 15 webinars with 25 opinion leaders in legal tech;
coordinated the work of a team (copywriters, SMM, designers, moderators);
created a community of early adopters of the product;
gathered more than 3 thousand product TA by the webinar;

MARKETING MANAGER – WHITE SALES (07/12/2020 - 01/08/2021)
  developed marketing and communication strategy: created a portrait of the client, positioning, tone of voice, and messages;
 conducted an audit of the company's communications and analysis of competitors, selected channels of interaction with the TA;
 conceptualized the client's pain and needs, linking them to the company's products for further pain points strategy;
 created and implemented a content plan for each of the company's communication channels;
 created technical requirements for the team of graphic designers controlled the condition and quality of execution;
 tested hypotheses of customer needs and product solutions on digital platforms;
 created landings of new products based on WordPress and Tilda;
 developed strategies for advertising campaigns for promotional educational events and consulting services;
 launched targeted advertising, advertising in the media and with influencers;
 created BPMN diagrams for site developers and advertising bots in Telegram;
 created bots for communications and mailings on Facebook (ManyChat);
 launched monthly emails;
 periodically conducted language training for the team and helped with the observance of language standards :)

MARKETING SPECIALIST – STUDYDIVE (12/12/2018 – 01/11/2020)
 maintain social networks (Facebook, Telegram, LinkedIn, Instagram)
 created and implemented a content plan for social networks and blog (Medium)
 prepared video reviews of the product and infographics;
 launched advertising campaigns (Facebook Ads);
 created weekly general and personalized (for different CA) email campaigns;
 wrote about 20 blog articles, conducted 8 interviews with opinion leaders and providers;
 organized and led 20 customer development interviews;
 scheduled 7 webinars for the L&D Club;
 coordinated the work of more than 70 volunteers at the Book Arsenal 2019 and The 27th IWCK Charity Bazaar;
 provided 7,000 participants in the event: sales launch, customer support, entrance pass (The 27th IWCK Charity
Bazaar).