Position: Head of digital, CMO
Category: Marketing
English level: upper
Years of experience: 9

Project #1: created user acqusition strategy & tactics for My Vodafone (TOP-15 app in Ukraine, the best result among competitors)
Project #2: developed and executed a B2B go-to-market (GTM) strategy for products in digital, resulting in a minimum of 65% high-quality leads generated through B2B lead generation campaigns. Achieved a 30% decrease in CPA and a 62% increase in CR
Project #3: a media audit of Vodafone's digital operations conducted by McKinsey and Kwendi confirms the high efficiency of the digital initiatives led by me
Specialist with 9 years of experience in creating digital strategies, tactics and responsible for day-to-day presence in digital for brands (B2C & B2B). Well-versed in strategy, user acquisition, optimizing costs and finding new channels for conversion-based campaigns, display and ppc placement, analytics
Not interested in planning, creating, managing and optimizing paid advertising campaigns