Position: Head of Marketing | Chief Marketing Officer | Head of Digital
Category: Marketing
English level: upper
Years of experience: 11

Have created from the ground up and successfully implemented Digital Marketing Strategy which led to increase in Quarterly Marketing Attributed Revenue from 0 to $300k+;

Have created from the ground up and successfully implemented Digital Marketing Strategy, which led to increase in Monthly Marketing Qualified Requests from 0 to 40+ in 3 months;

Have created from the ground up and successfully implemented 
Digital Marketing Strategy and Product Development Strategy, which led to increase in Product’s Active Users from 0 to 10818 active users in 1.5 years, Monthly Recurring Revenue by 74.9%, LTV by 103.5%;

I know how to create content that will be referenced by, for example, Mashable and Verizon;
More than 10 years of Digital Marketing, Product Strategy/Product Development, Software Development, and Team management experience.

Hands-on experience with:
 
- Situation Analysis: SOSTAC Model, 6P Framework (Product, Price, Place, People, Positioning, Promotion), Evaluation of Current Business Processes, Positioning (EST Model), Competitors Environment, Market Situation; Revenue Breakdown;

- Product Management: Portfolio Management (BCG Matrix), Definition of Competitive Advantages based on the current Market Stage/Maturity (Functionality, Security, Service, Commodity/Price), Micro/Macro trends and Market disruption criteria analysis and definition, Go To Market Strategy Development (QFD Matrix), Product Lifecycle Management;

- Content Marketing: “Educated Choice”, “Intellectual Leadership”, “Blogging with SEO in Mind” approaches; Content Plan, Tasks for writers, and Road Map Creation, control on implementation;

- SEO Optimization: On-page\Off-page Optimization, Free\Paid Link Building Strategies, Guest posting\Outreach Activity);

- PPC Advertising: Google Adwords Campaigns, Facebook\LinkedIn Sponsored Campaigns Creation and Optimization, Conversion Tracking, Analysis, and Optimization;

- Conversion Optimization: Google/Facebook Analytics, Funnels Optimization;

- Other Digital Marketing Activities: Marketing Research and Analytics, Jobs To Be Done elicitation, Customer Journey Map Creation, Customers Segmentation, Marketing/B2B Acquisition strategy creation and implementation, Custom Sales Models and Approaches creation and implementation, Account-Based Marketing, Email marketing;
Data-Driven B2B/Service/Product Marketing, Product Management, GTM Strategy Development, Research and Analytical Activities.