Position: Senior Marketing Manager | Product Manager | Senior Media Buyer
Category: Marketing
English level: upper
Years of experience: 10


Programmatic Media Buying & Selling | SEO & Marketing Manager | Product Marketing Manager 2011 - 2022 
I was pushing B2B SaaS and e-comm startups to the market from the scratch. I was responsible for on-page SEO, off-page SEO, content creation, competitor research and analyses, PPC campaigns (Google, FB), lead generation, converting leads into customers, onboarding process and customer lifetime support.
•	Competence in buying online ad inventory on CPC/CPM/CPA basis;
•	Proficient understanding of technical aspects of campaign set up and implementation;
•	On-Page and Off-Page SEO Management, Content Strategy;
•	Business Development: Negotiating and closing deals with media agencies, DSPs, SSPs and Ad Servers
Digital Marketing Manager | Product Marketing Manager
•	Assisting Product Owners in:
1.	strategic business planning and defining new projects;
2.	defining project goals and scope;
3.	improving product user experience, including user interface prototyping;
4.	data analysis of product performance monitoring.
•	Collaborating with our designers, our development and marketing teams to achieve OKR’s set for our SaaS platform
•	Conducting User Research to inform product requirements
•	Documenting requirements during the development process in a format of user stories
•	Keeping up to date product specifications for knowledge sharing between project teams and
requirements reuse
•	Participating in requirements validation, including user testing sessions
•	Supporting requirements validation, preparing information and presentations for stakeholders and team members to address questions regarding proposed product decisions
•	Assisting with communication between project teams, improving transparency, and radiating information
•	Monitoring and ensuring consistency across products
•	Advising and integrating business analysis techniques standards
•	Building strong relationships across teams to eventually become a primary contact for the platform
•	Collaborating with the team to identify areas where AI tools can be used to streamline our processes and enhance our customer engagement
•	Developing and implementing AI solutions that will help automate tasks and provide better customer service
•	Developing and testing new AI tools to improve our existing processes and come up with innovative ideas for our business
•	Staying up-to-date with the latest developments in AI technology and provide recommendations on how we can incorporate them into our business