Position: Data Analyst Lead | Data Analyst | Marketing Data Analyst
Category: Data Analyst
English level: intermediate
Years of experience: 6

* Implemented end-to-end analytics solutions
* Deployed real-time dashboards for monitoring KPIs
* Developed channel-specific strategies based on recommendations, resulting in improved performance metrics
* Created cross-channel analytics system, leading to identification of new working categories
* Conducted customer segmentation
Summary:

Experienced data analyst skilled in SQL, Power BI, Looker Studio, and Python (Pandas, Numpy). Proficient in conducting cohort and RFM analysis, utilizing tools such as Google Analytics (UA,4) and Hotjar for heatmaps and surveys. Strong track record in implementing end-to-end analytics solutions, developing channel-specific strategies, and managing teams of analysts. Data-driven decision-maker with expertise in e-commerce performance management and identification of effective traffic sources.


Skills:

* SQL
* Power BI, Looker Studio
* Python (Pandas, Numpy)
* Cohort, RFM analysis
* Google Analytics (UA,4)
* Google Tag Manager, DataLayer
* HTML, CSS, and JS (basic)
* Heatmaps, scroll maps, and surveys analysis(Hotjar)
* Building micro conversions network
* Deep funnel research, Developing KPIs for E-com
* E-com performance management
* Identifying the most effective traffic sources
* Performance planning, attribution, and factor analysis
* Marketing research, including focus groups, BHT, and ad-hoc studies
* Managing team of analysts (4 people)
* Advanced tools and technologies.
* Access to high-quality data.
* Ability to make data-driven decisions, take responsibility for projects, and have autonomy in developing and implementing analytical solutions.
* Proper management and competent workload distribution.