Position: Product marketing manager
Category: Marketing
English level: upper
Years of experience: 3


Gismart · 
Growth Manager
12.2020-11.2021
 - Conducted 150 tests in 6 month and launched 3 products with profitable product fit
 - Improved CTR by implementing feedback loop with creative team
 - Increased CR from trial to paid by upgrading onboarding with a/b tests
 - launched 2 apps by tests (searching new positioning and analysing market trends)

LeverX
Product marketing manager
08.2020 - 12.2020
 - Implemented subscription based model for app that showed positive LTV prediction and 3 month payback period 
 - Increased CR to install by keywords and store page improvements 
 - Managed attribution project that led to 95% of all new traffic being attributed correctly
 - Implemented monetization strategy and set media partners
 - Increased D7 retention by implementing push campaign to drive features adoption

i-Store Premium Reseller
Senior Product Marketing Manager 
 - Increased AOV by improving «Suggested items» block to cart (segmentation by user cases)
 - Launched 3 GTM campaigns in 6 month with 80% pre-sale orders (mid millions in $) accorded to internal Apple Inc. HQ targets
 - Increased abandoned cart to purchase conversion from 15% to 23% by launching cross-channel comms
 - Increased monthly reach in 1M new visitors by collaboration with top local influencers (2x compared to the best channel)
 - Built partnership program that became one of the top5 channels
 - Reduce CAC by dropping unprofitable paid channels and budget optimization.
 - Increased CR from free to paid customers from 9% to 15% by launching CRM campaign with advanced segmentation and education around new user cases