Position: Product Marketing Manager (Lead/ Senior/ Head of)
Category: Marketing
English level: upper
Years of experience: 11


I’m Ksenia – a seasoned Product Marketing Manager with over 10 years of experience in SaaS Tech B2B products .
My passion lies in complex tech products, and I have experience in driving revenue growth for both Open Source and commercial products by targeting developers' audiences. My main focus is on promoting tech products that enhance everyday life, making things easier and more productive. 

I have a proven track record of implementing PLG (Product-Led Growth) strategies, driving significant product growth, and excelling in acquisition, activation, engagement, and retention. Additionally, I possess strong expertise in demand generation and community building.
Throughout my career, I have successfully validated product-market fit, employing hypothesis-verifying approaches and designing numerous MVPs. These MVPs have not only saved time but also prevented costly expenses associated with building unsuccessful products.
I have launched products and features to the market and effectively scaled their growth using well-known marketing tools such as SEO, PPC, content marketing, community building, and viral loops. My experience extends to improving essential metrics at each product stage, including lead generation, onboarding, in-app activation, and retention.
Whether operating as a solo marketer with an entrepreneurial mindset, building marketing teams from scratch (from 0 to 7 members), or collaborating as a team player within cross-functional product teams, I thrive in both capacities.

If you are seeking a marketer who embodies an entrepreneurial mindset, I am here and ready to contribute to your success.
First of all, I am looking for a team because a great team of passionate people is able to make a great product, even if not on the first try.
I would like to continue my prof journey at the product that's in the growth stage after finding PMF. I appreciate work and life balance approaches and the presence of humor in daily work, as well as when the team does not spread shaming for mistakes, but makes valuable outcomes and shares the learnings with the team, and even in public. 

I am capable of handling various points in an action plan, but I prefer to collaborate with experienced specialists in specific areas, such as SEO, PPC, website creation, and more. This includes working with designers, copywriters, customer success managers, sales managers, and other experts.

Also, I like working under the strong leadership of a Product manager, and a creative seasoned designer. It is an essential part of successful product building :)