Position: Head of Digital marketing
Category: Marketing
English level: fluent
Years of experience: 7

Created a sales generation marketing process in a highly competitive market in tens of countries with competitors much bigger than my company
I'm managing the whole cycle of Digital marketing in a software product company: making strategic calls with C-level management to define business goals, creating a roadmap of execution, managing an external marketing studio, website developers, and cooperating with an in-house team. Have experience in searching for external contractors (both freelancers and companies), making negotiations, and signing contracts. I got an experience in close contact with the sales team, finding drawbacks in a marketing+sales cycle, and solving issues. I have hands-on experience in Google Ads, Meta Ads, Linkedin Ads, Google Analytics, GTM, SEO, and organic socials. In recent years 80% of my time has been managing the marketing cycle and 20% is direct marketing activity: planning paid campaigns, creating A/B tests, tuning analytics, etc.
I expect to lead an in-house and/or external marketing team/s to achieve business and sales goals using digital marketing tools.