Position: Head of e-commerce
Category: Marketing
English level: intermediate
Years of experience: 6

work experience

Built from scratch an online store in the alcohol industry
Successful testing of new lead generation tools from the us markets
Increase in e-commerce value by 40%
Successful experience in B2C marketing and with e-commerce projects
Managing advertising channels - SEO, Google AdWords, Facebook Ads and other paid channels
Knowledge of UX principles, sales funnels - AARRR, lead classification
Excellent knowledge and successful experience in tuning analytics systems Google Analytics (+Enhanced Ecommerce), Google Tag Manager, Yandex Metrica, R (basic level), Power BI, end-to-end analytics by OWOX 
Knowledge of processes and trends of traffic acquisition / retention.
Certificates: Google Analytics, Google Adwords, Need for data – R for digital marketing.
I don’t like offline marketing.