Position: Senior Marketing Manager · Marketing Automation Specialist (HubSpot) · Digital Marketing Analyst · Digital Strategist
Category: Marketing
English level: fluent
Years of experience: 8

•	Improved & optimized team operating processes in Jira, set up autonomous work of each team member without micro-management;
•	Created new own social project as marketing strategist: working on the brand development, audience and market analysis, marketing communication strategy and plan, created the team;
• Working with B2B customers from the following hotel chains worldwide: Marriott, Hyatt, Shangri-LA, Premier Inn, IHG and some of global biggest OTAs (Booking);
•	Leverage data to analyze results, establish benchmarks, identify trends, report and execute on key findings in a way that informs decisions and improves the customer experience.
•	Hands-on experience in building, launching, and reporting on international marketing campaigns using frameworks, methodology and tactics of CIM and adjusted best practices
•	Created landing page: all content and design, set up Telegram bot to get orders instantly and partly automated sales process. This landing for the small honey farm sold almost all planned volume of the product in a few days without paid campaigns, using only 2 organic Facebook posts and recommendations.
•	Conducted a detailed audit of the Google Ads account, identified the reasons for the loss of funds, with recommendations for optimizing campaigns and budget.
•	Mastered Hubspot -- high-level experience with setting up and managing Hubspot for marketing, sales, CRM, customer success automation and integration;
•	Developed and implemented new digital approaches to lead generation in the company, improved quality of traffic and leads. 
•	Grew traffic of Google Ads paid campaigns from 7,45% to 14,10% for a year of my work. I set up from 0 and fully managed the new Google Ads account.
•	Grew traffic from Facebook, both organic and paid, from 5,22% to 7,45% for the year of my work.
•	Email marketing traffic growth from 0,49% to 4,97%.
I have 8 years of hands-on experience in the digital marketing field focused on analytical & data-based approaches.
Including 3 years of experience with HubSpot creating landing pages, setting email workflows, and reporting. I have vast experience in setting integrations of Marketing, Sales, Customer Success for business growth in HubSpot.

Besides this, I combine professional experience in different industries and markets. I have worked with Europe, the UK, the USA, APAC.
Last year I worked as a Digital Team Lead in FinTech companies with B2B SaaS products for the worldwide market. Previously, I worked for Israel-based company Fornova (UK office) with B2B SaaS travel tech AI products for such customers as Marriott, Hyatt, Hilton, Premier Inn, Booking, and others.
In general, I have about 4 years of B2B SaaS marketing experience.

I can help you with:
 Digital marketing strategy development and clear plan/ tasks on how to implement it with an agile approach (I have experience of working with Jira, Asana)
 Marketing automation in HubSpot
 Marketing growth and optimization with A/B testing
 Marketing analysis & reporting, using Google Analytics, Hotjar, SQL, Tableau, Google Data Studio

Technical skills:
 Hubspot
 Google Analytics, GTM, Hotjar, Google Data Studio, Tableau
 Landing pages & websites development
 A/B testing
 Facebook, Instagram, LinkedIn
 MailChimp
 Google Ads
 SEO tools
 Writing, storytelling
 Basics HTML & CSS, SQL

Development:
2020                  Leadership and Emotional Intelligence, Coursera
2020                  Course “Data Science A-Z: Real-Life Data Science Exercises Included”, Udemy
2020                  Hubspot Sales Software Certified
2019                  Hubspot Inbound Certified
2019                  Course “Growth marketing: The NoBS, Expert Masterclass online course”, Udemy
2018                  Course “Strategic Marketing” from Tetyana Lukinuk, a General Director at Red Bull Ukraine
2016                  Chartered Institute of Marketing, UK program in Ukraine. Digital Marketing Strategy
2015 — 2016   Digital Marketing Institute, Irish program in Ukraine. Digital Marketing Manager course
2009 — 2013   National University of "Kyiv-Mohyla Academy". Bachelor in Natural Sciences

More about my professional background: innastemkivska on LinkedIn.
The projects/ companies I'm most interested to collaborate with:
I am extremely interested in collaborating with you if you are socially responsible; also if you represent a sustainable project/startup, locally or worldwide.

Projects/ companies/ industries I have no interest to work with:
gambling, gaming, betting, trading, bitcoin, blockchain.

I do not mind the idea of online gaming or other businesses mentioned above. There are some really good ones, yet I am less interested in working in these markets.

This is because I have to understand the audience very well as a marketer but some audience's needs and behavior are harder for me to get while I am not involved as a user and have no interest in being involved.

It is important for me to like the product and mission of the business I collaborate with. Ideally, having a similar mission and values is the top priority.

Also, I am not interested and cannot help you if your company or project is about a "one-day product" just to make quick money without thinking about the value for the customer, acting not responsibly regarding employees, customers, partners. In that case, we are not a good fit for each other.

I strive to collaborate only with those people and teams who are self-responsible, conscious, providing products and services which strive to make a real positive impact and don't harm people and nature.