Position: user acquisition
Category: Marketing
English level: upper
Years of experience: 2.5


Launching and managing advertising campaigns for mobile applications in various; networks: Facebook, Google, Tik Tok, Unity, Applovin, IronSource, Vungle, etc.
- Engaged in analytical research to understand the market and deliver better-paid traffic;
- Participation in the development of a marketing strategy;
- Monitoring the key metrics: LTV, ARPU, CPI, ROI;
- Creative ideas formation. Making specifications for new creatives. Close work with designers;
- Competitor ads monitoring. Working with Sensor Tower and Apptica;
- Mentoring others Junior UAM;
- Cooperation with video network managers;
- Negotiating with partners for the purchase of traffic.


Achievements
- Working with high monthly budgets: $1.000.000+
- Working with projects with different monetization: Ad monetization, In-app monetization, hybrid monetization
- Mentorship over Junior UAM