Position: Marketing & PR Specialist
Category: Marketing
English level: intermediate
Years of experience: 4

Introduced an integrated marketing and communications strategy in support of business development activities resulting in lead generation and brand awareness.
Spearheaded successful PR initiatives.
- Develop and execute an integrated marketing strategy, overseeing customer acquisition, expansion & retention initiatives and all brand communications through online and offline channels

- Attract new lead via marketing channel and marketing campaigns

- Ensuring the effective operation of the company’s website aimed at building Brand awareness and Inbound requests 

- Management of the development process of website and possible landing pages (designer, developer, QA)

- Control meeting SEO requirements and improve existing content based on UX and GA analysis

- Manage pages, create social media plans in social networks (FB,LinkedIn, Vimeo)

- Promote the company’s activities abroad via media outlets

- Prepare PR and Marketing materials for company’s presentation at international summits and conferences, track the financial side of the events (invoices and etc).

- Conduct market researchers for and of company target audience