Position: Head of Marketing / Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 10

- Tested various approaches for boosting website traffic and lead generation, achieving over 60k website requests throughout a year - Successfully introduced to the market over 10 major release updates of the product's core functionality - Optimized processes of collaboration between marketing and sales within two organizations, implemented lead qualification and scoring models, as well as pipeline analytics and ROI tracking - Company and product were included to world’s top rankings and reports, including Gartner MQ and Forrester Wave, as well as a winner of a number of awards such as CRM Market Leader, CRM Excellence, Tech ROI Award, Inc 5000, etc. - Organized number of online and offline marketing events, attracting multiple thousands of registrations, including 300+ paid participants of Blockchain Event hosted in Amsterdam - Developed new marketing strategy that helped the company grow from a boutique mobile development studio into full-cycle IT solution provider and trusted partner for enterprise-grade clients
Marketing professional with 10+ years of experience in leading corporate marketing and communications, developing and implementing go-to-market strategies and building cross-functional marketing teams. I have a proven track record in designing and implementing multiple digital strategies, demand generation programs with focus on lead generation, marketing automation and full-cycle customer journey analysis. Passionate about achieving operational efficiency through streamlining processes across multiple departments and international teams, including alignment between marketing and sales, or other customer-facing, and communication with stakeholders and C-level.
Comfortable working in a fast-paced, hands-on, growth orientated work environment.