Position: Senior Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 6

- Achieved a 300% increase in ROMI of advertising within a year by implementing effective digital marketing campaigns through PPC, SEO, SMM, and BigData.
- Helped the company become recognized as the number 2 firm in terms of marketing communications within the industry.
- Set up loyalty programs to retain customers and increase brand loyalty, resulting in a 30% rise in sales.
For the time being, I am Marketing Team Leader with expertise in CRM-based marketing, lead generation, and customer engagement. Led the planning and execution of successful marketing programs including SEO/SEM, advertising, and PR. 

Main Expertise:

Marketing Strategy: Market analysis, company analysis, customer analysis, positioning, planning, and budgeting.
Integrated Marketing Communications: Comprehensive use of E-mail, BigData, SMM, PPC, SEO, and PR.
Implementation and utilization of comprehensive analytical solutions by combining CRM and web analytics tools.
Experience working with B2C and B2B products and services.

Tools:

Analytics: Google Analytics (3 and 4), Google Tag Manager, HotJar, Google Sheets, PowerBi, Google Data Studio, CRM (cross-channel analytics).
Advertising: Google Ads, Meta, LinkedIn, BigData.
Email: GetResponse, SendPulse, MailChimp.
SEO: Google Search Console, Ahrefs, Collaborator.
CMS: Sanity, WordPress.


Passionate about fostering a culture of innovation and growth by embracing data analytics and converting them into actionable metrics.