Position: Email marketing manager
Category: Marketing
English level: upper
Years of experience: 3


Email marketing manager
Infomir

- Development of an email strategy.
- Drawing up a content plan.
- Workflow development for different scenarios.
- Setting up and launching trigger mailings.
- Statement of t / z content managers, designers, layout of letters in editors.
- Analysis of results and optimization of emails.
- Worked with such services: Hubspot, MailChimp, Getresponse, Stripo.
- Directions: B2B, E-commerce.
- Markets: Europe, USA.

Marketing - manager / PPC  
AUTODOC GmbH

Marketing-manager:
 - Setting and monitoring tasks in Jira.
 - Prioritize tasks.
 - Usability audit of the site and its individual elements.
 - Website design development.
 - Increase the conversion of individual elements.
 - Improving the user experience on the site.
 - The introduction of new functionality to improve the site.
 - Development of creatives.
 - Writing slogans.
 - Analysis of competitor sites. Description of strengths and weaknesses.
- Subject zoo goods. Target for 26 countries in Europe.

PPC:
 - Collect semantic core. Further optimization.
 - Creating advertising campaigns.
 - Writing ads.
 - Analysis of the results and their further optimization.
 - KPI execution.
 - Constant improvement of work accounts.
 - Testing new strategies to improve your account.
 - Targeting: Italy, UK, Norway, Denmark, Sweden.


PPC-specialist
Gipoteza-agency

Responsibilities:
- Setting up advertising campaigns in Google Adwords and Yandex Direct.
 - Selection of keywords.
 -  Writing ads and testing them.
 - Analysis and optimization of advertising campaigns.
 - Analysis and optimization of keywords.
 - Connection, setting up Google Analytics / Yandex Metrika.
 - Setting up product campaigns and their optimization.
 - Remarketing / retargeting.
 - Work with media campaigns.
 - Connect and configure Google Tag Manager, etc.