Position: Marketing Manager (Media Buying, SMA, SEM, SEO)
Category: Marketing
English level: upper
Years of experience: 4

Experienced working with e-commerce niche (site on shopify, WW delivery from Europe). Accessories for mobile phones (premium segment) - avg price $600+

Monthly ads budgets: up to $100k (per one source, especially Facebook)  
Target ROAS: 4.5+

Complex of the work that was done:
1. Redesign (from prototypes/mockups to full design)
2. Development (Test assignments + full control of implementation)
3. Moving to Shopify (integration + filling all the content)
4. Launch of advertising
- Collection of statistics and basic metrics. Analysis of past results on advertising.
- Collection of the semantic core. Clusterization. Distribution by intents. 
- Compilation of priorities.
- Analysis of competitors for semantics, and creatives.
- Preparing creatives and messages for each cluster, creating visual creatives for each keyword.
- A/B testing of titles, and descriptions.
- Working with search queries. Regular updating list of negative words.
- Working with keyword modifiers.
- ROI reports with breakdowns by ads and by search campaigns.  
- Retargeting. Creating remarketing for each step of the funnel. Testing of different creatives and landing pages.
- Working with the gender-age function. Making adjustments.
- Working with cities and countries. Making adjustments.
- Working with conversion rates and cost of leads for different devices. Making adjustments.
- GDN and YouTube. Testing of all targeting options. As a result, the best campaigns worked best on whitelist and keywords.
Over 4 years of experience in marketing (Native Ads, SMA, Media Buying). Worked mostly in-house in teams, both large (3000+ employees) and startups with up to 10 people. I'm readily responsible for the entire performance department as well as local tasks.
Working with a team on a product, or a startup is a priority.