Position: Digital Marketing Expert
Category: Marketing
English level: fluent
Years of experience: 10

- launched sales and advs channels attribution analytics (Ecommerce module, Google Measurement Protocol, Facebook API);
- increased CR in Sales Funnel +8% (up to 22%);
- ClientAcquisitionCost for OTT clients decreased 4x (lowest UAH17), for DTH decreased 2x;
- set up CPA traffic partnership;
- reached CTR 4% in programmatic web reach campaigns;
- implemented SEO audit resulted in organic non-branded traffic growth YY+135%;
- launched sales oriented SEO strategy;
- launched online website chat (project lead);
 - linking and integration of Traffic/Analytics Services (Google products (Ads, GTM, GA, Optimize), Zoho Forms/CRM, TikTok Ads (Pixel and BusinessCenter), Snap Ads/Pixel, FB Ads, Bing/MS Ads (Webmaster Tools and UET tag)).
Web/mobile sales and attribution management. Web analytics and digital sales funnel support and development.
Manage reach / performance / CPA advs campaigns (media plans, creatives, landings, analytics).
SEO and ASO (ios/android optimization).