Position: Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 1.5

With the help of the developed creatives and the launch of advertising through Facebook (lead generation), students were selected for 3 streams of an online course for DevOps engineers.

Thanks to active publications on the site and LinkedIn, the company received a partnership.
Marketing Specialist at APIBEST

- analysis of the target audience and identification of decision-makers
-participation in the process of lead generation (writing letters for outreach)
- creating content for LinkedIn and the website (technical articles and covers)
- working with the site
- work with Google Analytics (tracking metrics, setting up events)
- work with the CPM system Hubspot
-creation of landing pages on the Hubspot and Weblium platform

SMM in the online school of Production Ready

- maintaining social networks (Instagram, Facebook, Telegram)
- creation of a school development strategy
- determination of the target audience and creation of a value proposition
- launch of online courses for DevOps engineers
- communication with warm leads by phone
- online course administration
- launching targeted advertising through the Facebook Ads Manager
- working with GitLab