Position: Vp | CMO | Head of Marketing | Growth Hacker | Marketing Automation
Category: Marketing
English level: fluent
Years of experience: 11

- quarterly upsells, cross-sells, renewals revenue from users increased 250% year over year with stable user audience size. 
- quartally revenue increased 25% for pre- purchase, and 30% for post-purchase stages with the same budget
- PPC ROAS increased for 50% per 3 month
- EU organic traffic ROAS increased for 35% per 6 month
- USA traffic increased more than 400% QYn vs QYn-1
- USA organic traffic increasing for 200-250% 
Qn vs Qn-1
• The full B2B marketing cycle at the company for all Customer Journey stages from Awareness to Advocacy. 
• Management experience for 10+ years. Scrum
• Marketing strategy from scratch, developing, and implementation. Marketing budget. 
• Hands-on experience in digital marketing. content strategies, conducting webinars, SEO, SMM, PPC, e-mail and offline activities
• Planning and implementation Marketing Automation funnels
• Experience with USA, EU, CIS markets

Skills:
• Develop omni-channel 360 degrees Marketing strategy from a scratch to business in the following niches: real estate, educational, IT-products and services domains, software, SaaS, IT infrastructure.
• Created marketing teams from a scratch.
• Measuring ROI and KPIs (CPL, CPA, ROAS, LTV, ARPU, CR, retention rates, etc.) through a comprehensive all-round digital marketing strategy. Robust data-driven approach. 
• Collaboration experience with external vendors and in-house departments: marketing agencies, product team, content teams, web-development teams, customer care team, video production, UI/UX designers, business development team.
• Analysis of advertising effectiveness
• Competitors Intelligence and best-practices implementation (Ahrefs, Serpstat, SimularWeb, SEMrush)
• E-mail campaigns: segmantation and A/B testing 
• Professional experience in managing the creation of different types of content: articles for blogs, clients success stories, case studies, whitepapers, posts, 3d animation, video, graphics, email sequences, etc. 
• Have experience in design and implement a KPI-based reward scheme for marketing specialists, OKR implementation. 
• Create high-ROAS Google Ads on my own, provide professional audit, delegate and mentor subordinates for marketing activities
STOP list: forex, gambling.