Position: Product Marketing Manager, Senior Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 11

When I just came to marketing, I created totally new	performance-based incentive system for cavists. Sales increased up to 70% for a year.

NDA (current job): annual growth +5-15% over planned in those regions, where I launched a new approach to go-to-market strategy creation and implementation

Relaunched Casillero del Diablo wines on Ukrainian market after almost 5 years break. Casillero del Diablo, Frontera sales volume have been increasing steadily 20% year to year

I hope you know coffee TOTTI Caffe. I was in charge of this brand and leaded the brand development and launch. Concept, design, product inside - we had nothing and created everything.

TVC for Chernaya Karta coffee relaunch beat all the scores of involvement and sympathy of TA within the whole category in Millward Brown Ads Link test in 2012. And still no other TVC has beaten our result.
Huge experience in FMCG marketing, deep understanding of final consumers. 1 year experience in IT (product for end users, gambling, NDA). If you deal with end-customers and need a fresh look from 'outside of the IT box', I am the one who can help you! I can tell you why end-consumers buy one products and do not buy others. I know why consumers' needs goes prior to product features and how to find and satisfy those needs. I know why we must give the consumer reasons to believe in our product and how to do that. 
I have 12 years in marketing, including top-level positions (senior brand manager), FMCG. Brand portfolio management, new brands development and launch. Strategy. Researches. Media planning. Promotions.
My experience in IT sphere is less than a year as for now, yet - I am learning very fast! 
And i can tell you, that old good strategic marketing tools are relevant in IT more than anywhere!
Product aimed to end-customers. strategiс thinking, challenging task, exciting team. I am definitely not a b2b person. I'm fond of being in touch with the consumers via marketing tools, especially in our digital era.