Position: Digital Marketing Manager, Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 5


Have been working as an inbound marketing specialist for 5 years. Types of marketing I’ve been implementing are Marketing Analytics & Research, both On-page and Off-page SEO, SEM, SMM, Public Relationship, Content Marketing, and E-mail Marketing. 
The main fields: Software Engineering, Outsourcing, and SAAS. 

- Development & implementation of marketing strategy;
- Creating ICP, USP, value-proposition canvas, and finding product-market fit;
- Performing competitor and market research, keyword research, mapping, and creation of content strategy considering buyer persona's needs. Using the following tools if needed: SparkToro, Spyfu, Ahrefs, Google Keyword Planner, Moz & Buzzsumo;
- Creating the content and user scenario for the website, landing pages wireframing;
- Implementation of on-page SEO practices performing ongoing keyword discovery, expansion, and optimization, creation of social metadata, rich snippets, and structured data. Using Lighthouse, GA, and Google Search Console to track the performance;
- Planning and implementation of advertising campaigns (Google Ads, FB Ads, LinkedIn Ads);
- Designing and monitoring company's social media presence (LinkedIn, Facebook, Twitter, etc.), maximizing social media selling;
- Development and implementation of PR strategy (searching for relevant media resources, pitching, communication, creating media materials and press releases);
- Creating event-based projects from scratch for HR branding.