Position: Senior Digital Marketing Manager
Category: Marketing
English level: upper
Years of experience: 8

Launched webinar promotion campaign and got 74 leads with $22.4 CPL with 32% of attendants.
Overall website traffic increased 18 times from ~2,000 to ~40,000 visitors within 6 months.
Reached a 12% reply rate using LinkedIn cold outreach.
Hi there,
I'm a marketing manager with over 8 years of experience in digital marketing and lead generation, of which 7 years specifically in the IT sphere (IT outsourcing companies, outstaffing agencies, product startups).

My expertise:

- Marketing strategy (Market and target audience analysis, marketing plan for month/quarter/year)
- Digital marketing (SEO, PPC, media campaigns)
- Content marketing (Strategy, task management, distribution, optimization)
- Email marketing (acquisition and retention)
- Account-based marketing
- Outreach marketing across LinkedIn and mass mailing
- Webinar launch and promotion
- Team management

I know how to:

- Launch the work of the marketing department, distribute roles, loads, and tasks, conduct interviews;
- Build marketing roadmaps;
- Create and implement short- and long-term content calendars (internal and external media, social media, newsletters, etc.);
- Conduct market and competitors analysis, internal analytics, and reporting;
- Work with dev and design teams to elaborate marketing strategy and create valuable landings, white papers, etc.;
- Improve the company's website to increase conversion rate (deep analysis of the main user behavior indicators, market needs, and company's capacities);
- Build an efficient marketing strategy or reconsider the work of an existing one (choosing the right channels (SEO, SMM, advertising, etc.) and distributing the necessary efforts;
- Build marketing funnels and optimize them;
- Increase the number and quality of leads (leads to MQLs and SQLs).

My toolset:

Web analytics & SEO - Google Analytics, Search Console, GTM, Hotjar, Clarity, Ahrefs, MOZ, Semrush;
Paid ads - Google, Bing, LinkedIn, Facebook, Influ2, Twitter, AdRoll;
Email marketing - Mailchimp, ActiveCampaign;
CRM & automation - Hubspot, Salesforce, Pipedrive;
Task management - Jira, Asana, Trello.