Position: Product Marketing Manager | Marketing Manager
Category: Marketing
English level: upper
Years of experience: 3

Successfully launched and operated all platforms: Through your efforts, all platforms were launched and operated seamlessly, enabling the business to reach its target audience and generate revenue.

Implemented a product backlog: Your ability to implement a product backlog enabled the team to prioritize features and product improvements that aligned with the business objectives, resulting in a more efficient development process.

Improved onboarding and increased conversion rate: By identifying areas for improvement in the onboarding process, you were able to increase the conversion rate, resulting in more customers and revenue for the business.

Found and implemented new products to upsell: Through your market analysis, you were able to identify new products that could be upsold to existing customers, increasing revenue and customer retention.

By identifying areas for improvement in the product and implementing hypotheses, you were able to increase the conversion rate by 10%, resulting in a significant increase in revenue.

Created a marketing strategy for a new product: Your ability to create a marketing strategy for a new product resulted in a successful launch, enabling the business to reach its target audience and generate revenue.

Successfully managed a team of 3 people: Your leadership and management skills enabled you to successfully manage a team of three people, resulting in successful project execution and achievement of business goals.
I'm Dasha, a product marketing manager. More than three years ago, I started my career in marketing as a marketing manager, and for over a year now, I have been working as a product manager. I have worked on projects in B2B, B2C, EdTech, and Affiliate Marketing, both in large digital agencies and in a product startup.


- Created and implemented marketing & brand strategy based on business goals; 
- Market analysis: regular monitoring of competitors, customer needs, trends, search for successful ideas to improve the product and monetization verticals; (SimilarWeb, Google Analytics, Google Tag Manager, CRM, Facebook ads, Google Alerts, SensorTower, Amplitude, Semrush, AppMagic)
- Generation and prioritization of hypotheses
- Create marketing funnels to increase conversions
- Conducting A/B tests and analyzing the results to create new hypotheses;
- Project management - managing, tracking and forecasting the project to ensure successful execution within the given constraints; (Scrum/kanban)
- Define product line strategies and roadmaps;
- Research under different monetization model;
- Packaging and launching the product into a new market;
- Creation of prototypes and work on the improvement of the on-boarding of the product

In addition, I have experience in creating prototypes and improving the onboarding of products. 

My knowledge of marketing metrics such as CTR, CPC, CPM, CPA, CPL, CPU, C2I, I2P and product metrics such as ARPU, Revenue, CR, LT, ROI, providing me with a comprehensive understanding of product performance and the ability to develop data-driven strategies.

Overall, I am a driven and motivated Product Marketing Manager with the desire to develop and grow in this role. My extensive experience and skills in marketing, project management, and product strategy make me an asset to any organization looking to drive product growth and success.
Low bureaucracy
Openness of management
Non-toxic atmosphere in the team