Position: UX/CX Researcher
Category: Other
English level: upper
Years of experience: 1.5


Latest cases:

1) BRAVE INVENTORS
Our client, Cosmolot, wanted a creative decision for it’s CSR strategy. 

After conducting several researches, interviews, and following several decision iterations, we found out that there were a lot of Ukrainian inventors of military inventions, who became important players of the current war. These inventors had a challenge – they had to use their social media accounts to raise funds and to communicate their challenges and needs.

We’ve offered the client to take the situation under own control and create a platform that would help Ukrainian inventors to find investments and donations. As a result, we created a platform “Brave Inventors” and made a communication campaign to invite inventors - there are more than 40 inventions already registered.

I’ve participated in this project as a strategist and a product owner of the idea for a certain period, the platform itself was developed under my management and understanding of the needs of inventors. 

2) THE WARRIORS OF LIGHT
Our client wanted to help Ukrainian soldiers adhere to the rules of International Humanitarian Law.

After conducting desk research and customer research, I’ve found out that IHL rules were hard to understand and we needed something more simple and close to Ukrainian soldiers. 
Moreover, after studying several reports, done by Ukrainian research companies, I have concluded that Ukrainians didn’t have a clear view of an image of a Ukrainian soldier and we could use this challenge as a part of our solution 

Consequently, we’ve developed a new image that corresponded to self-image of our soldiers – a Warrior of Light; and created a Code of Warrior of Light (similar to Bushido code), that enclosed all rules of IHL. As a result, we have produced a show where Ukrainian soldiers speak about the rules of IHL (see a link above).

As for now, we continue to work with the NGO on development of further steps of the adopted strategy.


To sum up, in all these cases I've participated as a creative strategist, with performing functions of customer research. 
Now I am eager to dive more deeply into the sphere of customer/user research in order to help people solve their problems by creating new solutions. For that reason, I am passionate about conducting customer research, finding their challenges, problems and needs, and developing new products, services, solutions and experiences.