Position: Marketing Manager / Media Buyer / Digital marketing manager
Category: Marketing
English level: fluent
Years of experience: 5


Product marketing to drive traffic, attract customers to iOS app (social network category);
 reaching the target audience by planning, executing, and analyzing user acquisition campaigns across UA channels performance(Facebook Ads, Google Ads, TikTok Ads, Snapchat Ads);
 successful experience in buying traffic for new types of funnels - SKAN;
 investigating user flow and the impact of ad campaigns with Tableau and Power BI;
 managing the full cycle of creation of visuals for advertising campaigns in
collaboration with graphic and motion designers;
 finding the most profitable strategy for our app by testing different pricing models (CPM, CPC, CPI, CPA) and combining with different geo-targeting and different creatives;
 boosting organic growth with ASO & ASA tests;
 succeeding with SMM of the app (Instagram, Facebook);
 conducting competitor analysis and market research for new hypothesis generation;
 generating ideas for product development of new features dedicated to event
marketing;
 Contributing to overall result to help meet financial goals of the product by a
number of users, KPIs, OKRs according to the business plan;
 A/B testing different audiences aiming to find the appropriate ones and to gain a
deep understanding of customer experience inside the app, identify, and fill product gaps and generate new ideas to improve customer experience and drive growth;
 sustaining and distributing the monthly marketing budget per media channels, analyzing and reporting on it daily, weekly, monthly.