Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 9

- Achieved a 35% increase in sales conversion rates.
- Increased the volume of won deals by 25%.
- Established presales processes from scratch. 
- Developed and optimized marketing processes. 
- Generated an additional 20% revenue from new business (excluding upsells).
I have extensive experience in the fields of contextual and targeted advertising, having worked in this area for over four years. During this time, I had the opportunity to work with a wide range of niches excluding blockchain, such as e-commerce (ranging from electronics and home appliances to beauty & fashion), tourism and real estate.

Subsequently, I was employed as Head of Presales Department where I held this position for two and half years. 

After that, in another company, I took on the role of Team Lead for User Acquisition Team at gamedev which lasted six months.

Now, for more than one year I have been working as a Marketing Lead for a holding company that has a large R&D center and several internal products. My responsibilities include:
- Creating comprehensive marketing strategies for each product;
- Conducting market research and analysis;
- Developing plans to acquire leads and purchase traffic from paid channels, such as google, bing, yahoo, and social media (which I personally manage); 
- Working with the SEO team to plan for SEO traffic acquisition; 
- Formulating an email marketing strategy which includes creating trigger chains, promotional emails, cold mailings, and segmentation of databases while also writing email copy;  
- Developing content plans for SEO copywriting and social media posts; 
- Planning PR campaigns including external placement of content (e.g. Forbes Councils), presence in events (SaaS stocks, Websummit, etc.), and organizing webinars; 
- Collaborating with designers on website redesigns, site facelifts, advertising banners for social media posts, and creating presentations.
I have no inclination to pursue a career as a technical specialist. I am more interested in exploring other professional opportunities.