Position: Head of Content Marketing, Content Marketing Consultant
Category: Marketing
English level: fluent
Years of experience: 11

Created content marketing strategies from scratch for products & services in tech businesses
Created and managed content teams
Conducted global market research and customer surveys for a better understanding of customers
Successfully led the product content creation process for the new product launches
Hi there! We might be the perfect match. Let's find out if that is so. 

I'M OPEN TO
Editorial/content marketing positions in products, preferably related to e-learning (edTech) or any type of service apps. I'd love to develop a strong content marketing presence for those products where the content brings extra value. Yes, this is not the case for every company, and it's fine :)  

Part-time or project work might be an option as well. If you're unsure what to do with your content marketing in the long run, I can help you sort it out.

MY BACKGROUND
I'm experienced in creating a content marketing strategy & content team from scratch. Here are some business areas in which I have successful cases:
- travel and hospitality (B2B project for online booking)
- cloud tech (B2B services for both SMB and Enterprise)
- programming (B2C educational product)

General bio:
- Higher education in Editing&Publishing 
- Content marketing, Editing - 9 years
- Copywriting - 15 years
(I'm far from pre-retirement age, I've simply started my career very young)

MY APPROACH
I believe that logical thinking, a lucid mind, and work & life experience are more important than knowing the whole range of marketing tools. After all, it turns out you don't need them all. It would be best if you had some of them :)

Does your business need thought-through content marketing? Then let me tell you what we're going to do. We will start from the very beginning: 
- delve into your product;
- look closely at your competitors and think of something unique we can offer to your customers;
- analyze customer needs&expectations, their preferences, and behavior;
- write the list of problems & weaknesses we'd like to solve with the help of content marketing;
- write the list of points of increase which we'll enhance with content;
- write achievable goals and discuss content metrics inside the marketing team;
- create the tone of voice, powerful messages, the visual style of communication;
- create a content strategy and content plan;
- define the list of communication channels and tools we'll use;
- write the guidelines for writers & support team, if it's needed;
- create the content management system;
- find the perfect specialists for this ongoing project.

What if it doesn't work precisely the way it was planned? I'll know what to do next :)
Sense of purpose
Flexibility
Cooperation
Great product/service
Love for customers