Position: Head of PPC, PPC Specialist
Category: Marketing
English level: intermediate
Years of experience: 7

Building a strong performance team more than 6 people
Constantly worked on motivation and development of employees
Prolonged 2 clients without tender
KPI implementation
Successful cases of product development
09.2015 - 12.2015 - call center manager at agrobiz
•	Attracting new customers through cold calls in the b2b sphere
•	advising on the placement of materials on the agrobiz platform
•	extension of agreements and cooperation with clients

12.2015- 05.2017 - Junior PPC / Middle PPC in ARTEFACT.St
•	development of a media plan for the promotion of advertising materials;
•	creation of advertising strategies for the client;
•	compiling the semantic core;
•	setting up Google Adwords and Yandex Direct advertising campaigns;
•	support of advertising projects;
•	strict observance and implementation of deadlines;
•	analysis of the effectiveness of advertising campaigns;
•	KPI implementation;
•	generation of ideas to optimize the work of advertising campaigns

05 2017 - 11. 2018 - Middle PPC / Head of PPC Department in SEO-Studio, Kyiv
•	writing technical specifications for performance and e-commerce projects;
•	inspection of vehicle sales;
•	goal setting and e-commerce;
•	audit of advertising campaigns in Google ADS and FB;
•	conducting up to 15 projects;
•	work with teaser networks, setting up and implementing campaigns in Kadam, MarketGid, TrafMag.
•	Junior training
•	quality control of specialists
•	drawing up a plan for the development of specialists
•	control of KPI implementation on projects
•	development of a motivation system
•	profitability control department

11. 2018 -10. 01. 2020 - PPC Senior in LIGA:ZAKON, Kyiv
• setting up ADS accounts
• building a product analytics system
• recommendations for increasing the conversion of landings
• optimization of LCD
• implementation of the KPI

13.01.2020 - present - Head of performance at DIEVO agency
•	managing a team of 2-6 people
•	development of motivation and development systems of the department for the next 1-2 years
•	monitoring the implementation of KPI on projects
•	preparation of tender proposals and product development strategies for more than 1 year
•	introduction of new products in the company
•	presentation of strategies
•	repeated meetings with the client to discuss current issues