Position: Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 8

Increased project profitability from Google AdExchange, AdSense, and AdManager by organizing ad spaces and formats across 10 projects within the holding, totaling over 400 million impressions per month, resulting in a 40% increase in ad revenue.
Experienced in working with and configuring: Google Analytics, Google Analytics 4, Google Tag Manager, Google Looker Studio, Mixpanel, FullStory, Hotjar, Ahrefs, Serpstat, Microsoft Excel.
I have extensive experience in the Ukrainian internet market since 2005. I am familiar with the specifics and many nuances of Internet business and advertising. My main areas of expertise include monetization and management of advertising spaces, as well as data analytics.

Since 2017, I have been working for an English-speaking gaming startup, where I was responsible for configuring metrics and analytics for the product. This involved defining key goals, writing specifications, and collaborating with programmers for implementation. I also provided analysis and recommendations for product improvement, including optimizing landing pages and identifying weaknesses in the sales funnel.

I have utilized various analytical tools such as Google Analytics, Mixpanel, Kibana, and Excel. From 2020 to 2021, I focused on analytics for arbitrage, using GA, Keitaro, Looker Studio, Google Ads, and Facebook Ads. My responsibilities included finding optimal combinations of landing pages, creatives and offers for different geographies and target audiences and identifying budget allocation issues.

From late 2021 to July 2023, I worked in media portal analytics. I increased traffic from various sources, improved page monetizations, and provided reports on traffic growth. I used GA4, Google Analytics, Search Console, and Looker Studio to identify and troubleshoot issues.
Stability, clear and understandable tasks.