Position: Head of Sales, Head of Business Development, CBDO, CCO
Category: Sales
English level: fluent
Years of experience: 11

During my tenure at AVELLUM, I spearheaded a significant transformation in our sales approach, shifting our focus from solely inbound inquiries to a proactive strategy encompassing pitching, cross-selling, upselling, and closely monitoring market developments to align our product offerings, that altogether resulted in sales growth. 

Key contributions include:

•	Developed a comprehensive outbound strategy to identify and target potential clients, proactively reaching out to them with tailored pitches and compelling value propositions.
•	Conducted extensive market research to identify potential opportunities and leverage market trends to shape our proactive sales approach.
•	Implemented a systematic approach to identify cross-selling and upselling opportunities within our current and ex-client base.
•	Took a proactive role in closely monitoring market developments, including emerging trends, regulatory changes, and competitive landscape shifts.
•	Collaborated with the product development team to align offerings with market demands and deliver innovative solutions to clients.

As another significant accomplishment, I led the successful initiation and execution of the integration process of the Creatio CRM system at AVELLUM. 

Other important responsibilities include:

•	Oversaw the end-to-end implementation of the Creatio CRM system, collaborating with cross-functional teams, including IT, Billing, HR, and Marketing, to ensure seamless integration.
•	Coordinated with external vendors and consultants to leverage their expertise and ensure the smooth execution of the integration process.
•	Conducted in-depth analysis of existing business processes, workflows, and data structures to identify areas for enhancement and customisation within the Creatio CRM system.
•	Worked closely with the development team to implement customisations, configure workflows, and design tailored analytics and reporting dashboards.
•	Leveraged advanced data analytics tools and techniques to generate actionable insights and drive informed decision-making.

Through my leadership in initiating and conducting the integration process of the Creatio CRM system with further developments of analytics and business processes, I successfully enhanced data-driven decision-making, streamlined workflows, and improved overall operational efficiency at AVELLUM.
I started my career in the insurance business and finished this stage as the Deputy Director for Individual Business at Ukrainian Insurance Group (VIG) in the Donetsk Region of Ukraine. 

In this role, my responsibilities included:

•	Managing front office operations
•	Maintaining relationships with key partners such as banks and car dealers
•	Conducting in-depth market research and analysis
•	Recruiting and training a high-performing sales team
•	Providing services to VIP clients

After moving to Kyiv in 2014, I took the position of Business Development Manager at INTEGRITES, a leading Ukrainian law firm. 

My duties in this role encompassed:

•	Generating new contacts and sales leads
•	Nurturing client relationships
•	Actively participating in networking events

Eager to seek new opportunities for professional growth, I accepted the role of Business Development Director at INTEGRITES. 

Here, I excelled in the following areas:

•	Identifying potential clients
•	Developing and maintaining key accounts
•	Identifying new business opportunities
•	Implementing transformative strategies within the sales department
•	Developing internal policies and procedures

Motivated to make a significant impact and expand my horizons, I joined AVELLUM as a Business Development Manager, eventually being promoted to Senior Business Development Executive. 

In these capacities, my responsibilities included:

•	Managing key client accounts
•	Supporting senior team members in maintaining relationships with foreign law firms
•	Originating and managing crucial business development initiatives

Now as a Business Development Director at AVELLUM, one of the most distinguished Ukrainian law firms, I play a pivotal role in shaping and implementing the firm's business development strategy. 

My duties include:

•	Leading and managing a highly motivated business development and marketing team
•	Ensuring the achievement of goals
•	Effectively analysing market trends and opportunities
•	Building and maintaining relationships with key clients, prospects, and partners
•	Overseeing the firm's comprehensive marketing initiatives

Throughout my career, I have acquired a diverse and valuable set of skills that, coupled with my strong communication abilities, analytical thinking, and sales acumen, have consistently positioned me as a highly valuable and sought-after professional in business development.
(1) Meaningful Impact: I aim to contribute to projects that create tangible value and drive positive change.
(2) Constant Growth and Development: I'm enthusiastic about roles that provide continuous learning, keeping me at the forefront of industry trends.
(3) Effective Collaboration: I prioritize strong partnerships with clients, partners, and teammates, believing it fuels creativity and mutual success.
(4) Mentorship from Senior Management.