Position: COO / CMO
Category: Other
English level: fluent
Years of experience: 8

Marketing

• U.S. market entry from scratch: marketing strategy development & implementation 
• Digital Marketing (Facebook, Instagram, Google Ads, TikTok Ads, Affiliate Marketing, Influence Marketing)
• Measuring ROI and KPIs (CPA, ROAS, LTV, ARPU, CR, retention rates, etc.) Robust data-driven approach.
• Retention: SMS, E-mail campaigns: segmentation and A/B testing, Customer research.
• Creation and recruitment of a team of the marketing department, people management of current employees & contractors
• Developed Social Media Marketing strategy (Facebook, Instagram, TikTok, Pinterest, Reddit)

Operations

• In 1.5 years increased the company from 10 to 50 employees in 3 countries. Effectively managed and trained team based on leadership model
• The 2-year strategy was implemented in a 1 year and brought the company to the TOP-5 of the CIS region.
• Implemented a marketing strategy and rebranding. Strengthened the company's position in the market and increased marketing performance
• Developed a sales strategy that increased the company's revenue by 2.5 times
• Built the operating structure & processes of the company in the Marketing, Sales, HR, Finance, Legal, PR, and Sports departments.
• Built a system of processes in each department and between them. 
• Removed interfering processes and increased productivity and communication between departments
• Launched a separate line of marketing direct sales of the company. Built processes and marketing department from scratch
• Implemented CRM systems, and messengers, digitized and described processes for standardization. Reducing chaos in the company
• People Management: a system of communication, solving conflicts has been built. Personnel development plans, employee evaluation, bonus system. Recruitment Standardization
• Created a system of reports, and control points for each department to prevent losses in the company's profits.
• Provided reports, ad-hoc analysis, annual operating plan budgets, monthly cash forecasts, and revenue forecasts.

People are key assets for any organization
Skilled in marketing strategy (acquisition & retention), startup scaling, go-to-market strategy, e-commerce, people management, operational management, negotiation, virtual teams, and leadership. From Ukraine. Currently in Poland