Position: CMO
Category: Marketing
English level: upper
Years of experience: 6


Financial Academy Aktiv – Chief Marketing Officer
January 2019  – September 2021

- Participation in the development of marketing strategies and products
- Collaboration with senior executives to develop growth plans 
- Participation in the creation of new company products based on target audience needs
- Conduction of Customer Development Interviews
- Identification of new market segments that will benefit from company products
- Organization and conducting marketing promo-campaigns and activities
- Organization of various online and offline events and conferences
- Drafting, implementing, and overseeing marketing budgets
- Creating wireframes for website pages

Financial Academy Aktiv  – Head of the marketing department
January 2016 – December 2018

- Directing and implementing the organization's advertising and promotional activities
- Conducting a survey to improve the performance of the online education process
- Target audience analysis and segmentation
- Organization and conducting marketing promo-campaigns and activities
- Development of a cross-chain digital marketing strategy 
- Recruitment, interviewing, hiring, and training staff in the department
- Establishing various win-win partnerships with Ukrainian and international companies
- Organization of promotional events
- Conducting rebranding activities
- Major websites improvements
- Loyalty program creation
- Analysis of the activities of market competitors

Financial Academy Aktiv – Marketing manager, Team Lead 
December 2015 – December 2016

- Control and performance email and SMM ads and activities
- Conducting multichain marketing activities for lead generation
- Content plans development
- Development of advertising materials

Aktiv. Group of companies  – Website analyst
October 2015 – December 2015

- Client database management in CRM-system
- Creating tasks for UI troubleshooting based on website analyses
- Reports management