Position: Digital Marketing Specialist
Category: Marketing
English level: fluent
Years of experience: 3


Digital marketing specialist                                                                                                    June 2021 - now
Intellias | Global

	Built complex lead generation funnels, driving user acquisition and expanding audience reach across marketing funnel stages
	Managed a team of digital marketers, copywriters, and designers, demonstrating leadership and driving project growth
	Launched and optimized multi-platform advertising campaigns (Facebook, LinkedIn, Google, TikTok, Reddit). Location: Europe, Ukraine
	Achieved a 67% open rate with email campaigns and chatbots (SendPulse, Zoho, Mailerlite)
	Streamlined routine tasks (Zappier) and automated funnels, enhancing email campaign efficiency and overall marketing processes
	Created 50+ landing pages (Wix, Editor x), focused on user acquisition and conversion optimization
	Improved blog SEO (Ahrefs) by crafting copywriting guidelines and selecting keywords for content
	Fostered collaboration and process improvement through report preparation, presentations, and campaign retrospectives

PR specialist                                                                                                       February 2020 – April 2021
Cultural project - opera "Ukraine - Terra Incognita" | Ukraine
•	Devised a communication strategy, enhancing brand visibility and audience engagement through innovative tactics
•	Crafted social media content plans, optimizing engagement and reach for audience growth and retention
•	Produced video content, creating compelling multimedia experiences to engage target audiences
•	Implemented email campaigns, driving user engagement and supporting overall marketing objectives
•	Generated 100+ media mentions with promotional materials, amplifying brand visibility and reach

EDUCATION

MSc in Marketing Management | Lviv Business School UCU (2020 - 2022)
Courses:
Corporate finances, strategic marketing, digital marketing, project management, design thinking, PR, integrated communications, etc

Bachelor in Political Science | Lviv National Franko’s University (2016 - 2020)

Ukrainian Leadership Academy (2015-2016)

Languages:
•	English – C1
•	German – A2

TECHNOLOGICAL SKILLS
•	Advertising (Facebook Ads, LinkedIn ads, Google ads, Tik Tok ads, Reddit ads)
•	Email Marketing (SendPulse, Zoho (ZeptoMail), Mailerlite)
•	Marketing Automation (Zappier, automated funnels creation)
•	SMM
•	Non-code landing page creations (Wix, Editor X)
•	SEO