Position: Email marketing lead
Category: Marketing
English level: upper
Years of experience: 5


- HTML, CSS, Git, Flex box;
- Development and layout of e-mail templates;
- Setting up email campaigns in Esputnik, MailChimp, GetResponse, SendPulse, SendGrid;
- Work in graphic editors PhotoShop, Adobe Illustrator;
- Construction of email strategy from scratch;
- The ability to competently made ToR;
- Successful teamwork skills;
- Segmentation of the customer base;
- Development of mechanics for collecting customer emails;
- Development and html-layout of letter layouts;
- Setting and analytics e-mail newsletters;
- Formation and creation of content;
- Formation of tasks for developers;
- Work with contractors;
- Assigning tasks to developers, inspection and testing of completed tasks;
- Preparation of regular mailings;
-  A / B testing;
- Drawing up a scheme of e-mail communications on the site;
- Tracking IP’s reputation, CAN-SPAM rate, and blacklisting;
- Interaction with the client by: email, push, sms, chatbot;
- Development of a strategy and a plan for e-mail newsletters.