Position: Email Team Lead/ Retention Manager
Category: Marketing
English level: intermediate
Years of experience: 3

I now work for a leading gambling company in Ukraine. I manage a team of several people. I am responsible for several brands of the company. I am fully responsible for the process of direct communication with casino players. The main channels of communication in my work are Email, App Push, Notification Center, Web Push, SMS.

My previous job was an educational project. I took over the organisation and supervision of the marketing and sales department. In a year and a half we have almost doubled the number of students.

My first experience in a management position was in a pharmaceutical company with foreign investment. Despite the fact that I had not worked as a doctor and had not worked in a management position before, I grew in 2 months, got the position I wanted and even put the company in the black by increasing sales by 30% with the help of email returns.
Experience of 3+ years (Favbet | Parimatch)
Worked with LatAm, Africa, India, Ukraine, Kazakhstan.

Experience:
- Developing, launching, monitoring and analysing the effectiveness of communication chains (Email, App Push, Notification Center, Web Push, SMS).
- Tracking and calculating communications budgets.
- Improvement of mailing efficiency through A/B/C testing.
- Segmentation of players to cover more relevant offers.
- Improving return rate %.
- Analyse competitors and test their approach.
- Regular analysis and improvement of the effectiveness of communication campaigns.
- Setting up and implementing automatic chains.
- Hypothesis generation and testing.
- Collaboration with analytics, design and content teams to improve the quality of communications.
- Creating and implementing new email templates.
My expectations are a friendly team atmosphere and a work-life balance.