Position: Marketing Manager, Marketing Lead, Head of Marketing, Project Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 6

- New B2B and B2C product launches from an idea and early MVP to a 300% growth in lead generation;
- Successful launch online and offline education school;
- Creation and launch communication strategy, brand book;
•       Previous experience in Retail, FMCG, Digital agency, telecom;	
•       Maintaining and controlling comprehensive marketing(CEO, SMM, PPC);
•	Managing an annual marketing budget of $100,000 usd or more, which included SEO, Google Ads, Facebook Ads, CPA, SMM, email, ATL, BTL.
•	Practical knowledge and launch campaigns in Facebook Ads Manager
•	Analysis of trends, research the target audience, evaluation of the effectiveness of communication channels;
•	Working with Jira, Trello, Asana;
•	Working with Agile, Kanban, Lean;
•	Working with opinion leaders/bloggers/influencers;
•	PR-activities: conducting charity events, gives, organizing photo and video shootings, conducting motivational activities for the company's staff. Posting articles, description and distribution of releases, news for the site, updating information on the site, working with requests from journalists;
•	Organization and conduct of filming/ broadcasting on TV and radio;
•	Practical skills of implementing a CRM-system from scratch;
•	Collaboration with partners, bloggers, different business sectors in order to attract new customers;
•	Trade-marketing: providing points of sales with POS-materials;
•	Development of layouts for POSM, boards, outdoor and online advertising;
•	Implementation of service standards for Call Center employees, administrators, supervisors;
•	Development of a corporate brand book;
•	Preparing a brief to create a website and a mobile app, briefing of contractors, preparing the terms of reference for the landing page, control of implementation;
•	Segmentation of the customer base;
•	Sending notifications to customers via Viber/Email/Push/SMS channels;
•	Creation of processes and procedures for sales channels (Call - center, retail);
•	Experience creating and applying CJ (Customer Journey);
•	Analysis of competitors, identifying market needs.