Position: Digital Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 3


DIGITAL MARKETING SPECIALIST - AVSYSTEM -  31/05/2022 - Till now, Krakow, Poland 
• Maintaining and adjusting a comprehensive, long-term SEM strategy. 
• Independent development and implementation of multi-channel Google Ads campaigns based on ROI
and ROAS (search, display, merchant, remarketing, app).
• Ongoing management and supervision of Google Ads campaigns.
• Forecasting, monitoring, and adjustment of the advertising budget.
• Automation-based reporting (Data Studio) that shows the effectiveness of actions

ONLINE ADVERTISING SPECIALIST - MAJOREL - 31/05/2021 – 31/05/2022 Krakow, Poland 
• Monitoring and optimization of campaign CTRs and bid management
• Analyzing site performance and initiated improvements, including merchandising efforts, technical
projects, and creative changes.
• Use initiative to identify trends and/or process improvements
• Creation of dynamic remarketing campaigns in Google Ads
30/06/2019 – 29/05/2021 Krakow, Poland 

E-COMMERCE MARKETING SPECIALIST MEDYCYNA PRAKTYCZNA SP.Z.O.O  01/06/2019 – 31/05/2021 Krakow, Poland 
• Created and managed media budgets for all campaigns
• Utilized Google Analytics to measure and track the performance of websites
• Analyzed customer experience on company website through heatmaps and funnel tracking
• Drafted weekly web performance reports from Google Ads and Google Analytics
• Collected data, leads and searched for new opportunities