Position: Marketing Manager
Category: Marketing
English level: pre
Years of experience: 6

Successfully "pumped" 3 gambling startups in the EU and Latin America
I work with all traffic sources, I prefer to work with direct site owners
Working with budgets from $300,000 per month
Successful management of a team of media buyers, recruitment, adaptation, training of employees
Attention to detail, analytics, initiative in making changes to the brand
Managing a team of more than 12 people, setting tasks and monitoring their implementation, budget distribution among colleagues in the team, employee development

Working with Tier1 (Europe, North America), Asia and the CIS, working with white and gray markets for the client

Development of a media plan in the context of the year / six months / quarter / month

Purchase of traffic as from trivial traffic sources - advertising networks, facebook/instagram/google (external partners), twitch, youtube; and from unusual sources - linkedin, line, viber etc

Testing new traffic sources and transferring successful cases to the team.

Assisting the SMM team in achieving their goals, setting up brand advertising campaigns on Facebook/Instagram/Reddit/Twitter/Tik-Tok

Generating ideas for new creatives and landing pages for the client, setting tasks for the design department
Working with Binom, Zeus trackers, internal tools for assessing traffic quality

Establishment of processes within the team, participation in the development of software for internal use by the team

Maintaining communication with client representatives to improve the quality of cooperation and make corrections/suggestions for the client's brands

Understanding and analysis of CPC/CPM/CPV/Flat fee/LTV/EPC metrics, working with analytical resources similarweb, twitchmetrics, google trends

Participation in the development of a brand strategy, message, creatives for a client in the white markets of Europe

Daily calls with the team to update the status of tasks, weekly and monthly reporting

Search and establishment of cooperation with new partners

Working with thematic traffic sources, purchasing Facebook and Google traffic from partners

Deep understanding of CPA/CPL/CPI/RevShare/Hybrid metrics
Analysis of received traffic for fraud, multi-accounts, motivated traffic
Control of payments to partners on time in accordance with the terms of cooperation
Managing key partners
Connecting promising partners for long-term cooperation for "grew-up own streamers"

Regular calls with the team for feedback on workflows
Development of each employee of the department according to a previously agreed plan
Maintaining a friendly and working atmosphere within the team
Weekly meetings with the manager to discuss current tasks and goals
Quarterly meetings to discuss strategic objectives to promote the client's brands
Only gambling or betting offers (I do not accept offers from arbitration teams)
Do not accept Facebook Ads or Google ads as main traffic sources