Position: PPC Specialist
Category: Marketing
English level: upper
Years of experience: 7


PPC Specialist with more than 7 years of experience. 
I am proactive, growth-oriented, and passionate about making an impact. 
Well versed in running and optimizing PPC campaigns on multiple ad platforms. 
Try my best to make PPC investments profitable.

My key responsibilities at all jobs:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing page optimization.

Here are the main tools I work with:
- Google Ads, DV360 
- Google Ads Editor 
- Meta Ads
- TikTok Ads 
- LinkedIn Ads 
- Microsoft Ads
- Google Analytics
- Google Tag Manager
- Hotjar
- Zapier
- Figma
- Adobe Photoshop

Here is my experience:

Senior PPC Specialist
"MagneticOne Group"
Oct 2022 - Present 
Geo: Ukraine, Europe, USA
Project: “Yaware Time Tracker” SAAS
Goals: Leads, Installations, Purchases
KPIs: CPL, CPI, CAC, CLTV

Senior PPC Specialist
"GoITeens"  IT Academy for teens and kids
Jul 2022 - Present 
Geo: Ukraine, Europe
Project: “GoITeens” EdTech
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROMI

Senior PPC Specialist
"It Dev Group"
Jul 2021 - Oct 2022 
Geo: USA
Projects: Solar Panel Installation, Home Services, Moving Services 
Goal: Leads
KPIs: CPC, CPM, CPL

Senior PPC Specialist
"Program-Ace"
Oct 2020 - Jun 2021 
Geo: USA
Project: “Game-Ace” Game Development Company
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV

Senior PPC Specialist
"WOLF"
Mar 2020 - Mar 2021 
Geo: Ukraine
Project: "Wolf" the Largest Network of Printing Houses
Goal: Purchases
KPI: ROAS

PPC Specialist
"Seadora"
Aug 2019 - Mar 2020 
Geo: Ukraine
Project: “Seadora” Ocean Fish Delively
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS

PPC Specialist
"BSG"
Jan 2019 - Jul 2019 
Geo: Ukraine, Europe
Project: “BSG” Global Communication Platform
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS, ROMI

PPC Specialist
"Devellar"
Mar 2018 - Jan 2019
Geo: USA, UK
Projects: Resume Writing Services, Essay Writing Services
Goal: Purchases
KPIs: CAC, CLTV, ROAS