Position: User Acquisition Team Lead
Category: Marketing
English level: intermediate
Years of experience: 5


WhaleApp LTD // 2019 - Present

User Acquisition Team Lead
- Allocating daily jobs and workloads;
- Mentoring and training up junior and new staff;
- Management of all processes of mobile traffic purchasing;
- Optimize ads campaigns in order to improve KPIs;
- Constant monitoring of traffic conversion;
- Collaborating with the game production teams to building a new
hypothesis and optimize traffic;
- Elaborating dedicated marketing strategies per game


LLC Starcom Ukraine // 2016 – 2019

Senior Digital Media Planner
- Identified strategic and tactical opportunities that best fit the goals and
KPIs of the campaign
- Planned media campaign plans based on client briefs and campaign
objectives
- Collaborated with other internal and external teams in a cross-functional
capacity to ensure alignment of campaign objectives and expectations
- Analyzed campaign results to determine optimizations and
recommendations for future flights
- Lead client relationship as a digital media planner
- Responsible for training and development of the assistant media planner


LLC Megapolis // 2015 – 2016

Senior Media Buyer
- Provided research for marketing strategies
- Monitored results of all client campaigns and initiatives
- Prepared client budgets; reviewed all client billing and managed monthly
invoices
- Participated in new business presentations as part of a management team
- Development and implemented marketing plans that included traditional
media strategies
•	Great possibilities for professional development 
•	Financial stability
•	Individual English classes
•	Corporate development programs
•	Medical insurance