Position: Product manager, marketing specialist
Category: Marketing
English level: upper
Years of experience: 5


Brand marketing manager with 5 years of marketing experience focused on brand and digital projects and 3+ years of media experience. Result driven, responsible and strong in cross-functional cooperation.
CAREER HISTORY
11.2018 – present time
Brand Manager in international pharmaceutical company
Responsibilities: Immuno portfolio, all Media projects (TV, Digital, E-Commerce, Social Media)
• Developing strategies and managing marketing campaigns across all existing platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
• My Brand performance performance: #5 in 2022 in the LCD category (vs #8 in 2019), historical MS%
• Carrying out market research in order to keep up to date with customer trends, as well as trying to
predict future trends
• Monitor market trends, research consumer markets and competitors’ activities
• Measure and report performance of all marketing campaigns
• Monitor product distribution and consumer reactions
• Managing the budget for advertising and promotional items
• Creating and managing promotional materials to establish and maintain product branding
• Strong collaboration with colleagues across multiple departments
• Analysing the success of marketing campaigns
• Align the company around the brand’s direction, choices and tactics
• Digital support af all OTC brands in Department
• Launch Social Media for all OTC brands
• E-Commerce activation: strategy development, setting and controlling KPI’s, results presenting
Previous work:
Media Manager
Responsibilities:
• Achieve assigned strategic business objectives
• Handle complaints and problems in a timely and effective manner
• Building and maintaining strong, long-lasting customer relationship
• Negotiate contracts and close agreements to maximize profits
• Generate innovative ideas to support customers and boost brand awareness
• Use client feedback to improve customer experience
• Organize meetings with the marketing team to ensure all members are on board and deliver
within deadlines
• Consulting clients about campaign requirements and business objectives 
• Suggest solutions and innovative ideas to meet client needs
• Passing proposals on agreeing timescales and budgets
• Prepare monthly, quarterly and annual reports and forecasts
• Monitor sales performance metrics