Position: Head of Marketing
Category: Marketing
English level: upper
Years of experience: 5


Hard skills: 
1) Creating a marketing strategy
- Competitive analysis
- Competitive matrix
- Buying persona identifying
- Creating USP
- Building a communication strategy
2) Creating a social media strategy
- Competitive analysis
- Researching
- Identifying the interests and behaviours of the target audience
- Researching for insights
- Creating a content strategy
- Monitoring and optimising content performance
3) Paid social management
- Researching for audience insights
- Creating headlines/texts and creative assets
- Campaign launching
- Audience/content split testing
- Budget optimization
- Analysis and reporting
4) Paid search management
- Keyword research
- Creating ad copies and extensions
- Campaign launching
- Analysis and reporting
5) SEO
- Complex SEO audit
- Creating basic semantic core
- Creating topics for copywriting
6) Website development
- Landing page design and development (WordPress, Tilda, unbounce etc)
- Website design and development (Wordpress only + custom CSS)
- SEO and speed optimizations
7) Design works
- Band book development
- Logo design
- Marketing kit design
- Whitepaper
- Packaging and Label design
- Video editing
8) Email marketing
- Newsletter design
- Set up triggered emails

Soft skills:
- Result orientation 
- Leadership
- Integrity 
- Open-mindedness
- Risk management
- Creativity
- Perfectionism