Position: Product manager
Category: Product Manager
English level: upper
Years of experience: 9


I have gained experience working with companies at all stages of development, from fast-growing startups to large companies. Successfully solving tasks of varying complexity: from fast and cheap validation of the value of new product ideas to the improvement of existing monetization models.

— Group Product Manager at calendar-based productivity app for students and professors.
• Implemented a sustainable monetization model by achieving a 5.7 LTV/CAC ratio.
• Launched mobile apps for IOS and Android and scaled them to over 1M users (weekly RR W1- 72%, W6 - 58%, K-Factor 4.1).
• Prepared a product development strategy and attracted seed funding successfully.

— Lead Product Manager at native video advertising platform.
• Increased MRR by 23% by launching a simplified step-by-step creation of advertising campaigns for small businesses.
• Researched and launched new revenue streams – native video ad in Twitter and Instagram blogs, which now accounts for 19% of the total revenue of the company. 
• Reduced CAC by 34% launching an affiliate reward program for advertisers.

— Product Manager at advertising platform.
• Introduced new plans and pricing, resulting in +17% monthly transactions and +29% of annual revenue.
• Launched a new blog targeting system that increased by 18% AOV.
• Created onboarding for advertisers, reducing the churn rate by 24%.

— Product Manager at one of the most-watched television channels in Ukraine.
• Launched a new version of the news website, increasing the average page depth by 56%.
• Created a citizen journalism platform for the news department, reducing expenses on regional journalists by 20%.
• Launched more than 10 websites for the promotion of TV programs that received coverage of over 10M people.