Position: Product Marketing Manager/Digital Marketing Specialist
Category: Marketing
English level: fluent
Years of experience: 2.5

Scaling performance campaigns for a family of apps achieved 4x volume increase on Facebook, and +26% volume increase on Google Ads keeping positive ROMI.
Optimising performance campaigns for value achieved 3.5x ROAS.
Initiated and conducted user survey with minimum budget to get user insights and validate a set of hypothesis.
Developed user journey map with triggers and messages to eliminate churn between steps.
Completed "Product Marketing Pro" course at Projector with top result.
Digital Marketing Specialist with hands-on experience with mobile apps. Managed product promotion from market research, soft launch to further growth. Well-versed in top acquisition channels including Facebook/Instagram Ads, Google Ads, Twitter Ads. Strong interest in product marketing and analytics. Closely cooperate with product manager and developers. Take ownership of every product/project I work with, and full responsibility for decisions and actions. Focus on user needs and value they get from a product. Ability to zoom in and zoom out. Background in project management and communications.