Position: Retention and email manager
Category: Marketing
English level: intermediate
Years of experience: 3


My first job was as a content manager at Aweb systems, a marketing agency. I was in charge of filling online stores, posting new products and adding descriptions to them. I also made small improvements to the sites, such as fixing the layout or writing simple jQuery/JS.
I worked with GEO: CIS countries.

In 2019-2020, I worked at Sigma Ukraine as a content manager, responsible for website content, minor technical improvements, and email newsletters.
Short Success Story: Increased sales from emails by 23% YoY (year-on-year).
I worked with GEO: Ukraine.

From 2020 to February 24, 2022, I worked at Promodo as a retention marketer. I was in charge of email, viber, sms, push campaigns, development of retention strategies, automation, and segmentation.
I worked with various niches, such as: ecommerce (which also has different niches), health, services (such as service stations and security).
Short Success Story: generated 5-15% of all sales from email.
I worked with GEO: Ukraine and Kazakhstan.

Since March 2022, I responded for the implementation of the retention strategy at P2B Exchange, namely: email, push, lead magnets, and partially for analyzing performance indicators and lead gen.
Short Success Story: I pulled emails out of spam and revived B2C email from scratch. Set up reactivation that adds ~8% of active contacts per month.
Implemented improvements to lead generation, which helped to get up to 10% of B2B clients.
I worked with GEO: Asia, Europe, USA.

Another part of my experience is running my own digital marketing blog — boosttraff.com. It's my hobby, but it has no commercial influence. I write about online marketing channels.

And my last job was retention marketing for the Plektan project, freelancing.
I was contacted several times a month and I analyzed, gave recommendations, ordered design and copywriting, or performed certain tasks.
Short Success Story: launching a retention strategy with important business metrics, solving the problem with forgiven applications.
I worked with GEO: Ukraine.
I want the work environment to allow me to contribute to the development of the company. I am not only an executor, but also a generator of improvements.