Position: Brand-manager
Category: Marketing
English level: intermediate
Years of experience: 8


I am a talented brand strategist. I have over 8 years of experience in brand management and marketing. I consider it my calling to manage and develop brands. I always focus on the company's profit, and not just on creativity. 

The brand strategy is based on research, so I create customer-focused brand positioning. I never start tactical actions without a strategy. For example, SMM always follows brand positioning, and the price is determined by how customers perceive the value of the product.

I can build financial models, plan research, find consumer insight, and define brand goals based on market data and sales funnels rather than desk research.

Recent experience
Before the war, I ran the «Punks» branding agency. Within 3 years of work, the team has increased from 2 to 12 specialists. During this time, I experienced 6 cash deficiencies, because I focused on the quality of the products sometimes even to the detriment of the agency’s profit. This approach led to large clients, for example, the EDS retail corporation, the NEFTEK gas station network, or the Jewish Community in Ukraine. 

Data-driven decisions
I constantly develop my project development and management approach through work and learning. The creation of a strategic plan is always preceded by a research phase. It is important for me to create a coordinate system when I manage projects: I use metrics and quantitative goals, and track changes and achievements within a given period.

Growth due to megaprojects
I constantly develop myself in strategy development, research, and management aiming at big clients and projects. For example, in 2022 I completed a certified MBA qualification in brand management with an «A» score. However, books are the main growth instrument for me. I understood category management, visual merchandising, and retail research as part of a retail project with the help of books. It was done so that I would think multi-factorially when developing a strategy, relying on market research and my expertise.

1+1=11
The team is the most valuable business asset for me. Development, care, and respect for the team is the most important thing to do. Branson's quote "you can replicate technologies and benefits, you can't replicate people” resonates with me.