Position: SEO-specialist
Category: SEO
English level: intermediate
Years of experience: 3

promoted to Junior SEO IM;
 promoted to Upper-Junior SEO IM;
 promoted to Middle SEO IM.
drawing up technical specifications for correcting errors;
 preparation of technical tasks for copywriters;
 analyze the site regularly and find errors;
 make recommendations for the site to improve traffic / conversion / income;
 monitoring site Indicators: performance, traffic, KPI, positions;   make a set of works to improve the main KPI project;
 communication with programmers;
 participate at meetings with customers;
 keyword research, on-page and off-page optimization and technical analysis;
 preparation of reports on the work done;
 drawing up a work plan for the next reporting period.
 search for the synonyms for categories and vehicles for Google and other search
engine;
 search for the most important product features based on key search queries
(distinction criteria for all product categories);
 analysis of the results of renaming the categories and added synonyms;
 search for new categories and parents to increase traffic;
 proposal for optimizing product cards, linking and category branches;
 proposal for the distribution of keywords on the pages, the proper use of categories
and their synonyms;
 adding category / generic synonyms and product subtitle information to AWS;
 logging of category / generic name changes in Jira, Confluence, Google Sheets;
 work with semantics and search intent (Latent Semantic Optimization (LSO)).