Position: Head of digital marketing
Category: Marketing
English level: upper
Years of experience: 7

1. Increased the number of conversions from advertising in Google by 7000% with the same cost per conversion. Advertising helped expand the company's activities to new regions: Switzerland, Austria, and the UK.
2. Created and built workflows in the PPC department from scratch.
3. Created and launched digital marketing courses.
4. Helped to increase the constant number of projects from 5-7 to 20 with an average life of more than 6 months.
5. I helped increase the number of marketing leads from 600 to 1200 in 2 months at the EdTech project. As well as increase the number of new clients from marketing from 80 to 300 per month.
Hi, I have 7 years of proven experience in digital marketing. I have been working in leadership positions for the last 4 years. I have experience managing a team of up to 10 in-house specialists. My last two positions were Head of marketing at the biggest Edtech company in Ukraine and Head of PPC at the leading marketing agency.

As a Team Lead, I have experience in hiring, onboarding, building KPIs, and managing a team of in-house professionals and freelancers.

I have strong skills in advertising and analytics: Google Ads, Facebook Ads, TikTok Ads, Bing Ads, Taboola, Snapchat Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, Plerdy, Clarity, Hotjar, etc.

Also, I have good skills in all aspects of digital marketing: 
— Develop marketing strategy from scratch.
— Develop hypotheses and launch A/B testing.
— Creating landing pages, increase conversion rate, and improving website usability.
— Research and competitor analysis.
— Experience in SEO, SMM, Email, Influence, Affiliate, and Content marketing.
— Experience in B2B, B2C, SaaS, education, and e-commerce marketing. 
— Working with marketing budgets $100 000+
—  Deep understanding of business metrics: LTV, ROI, ROAS, CR, CPL, CAC.
— Working with different countries: USA, Canada, EU, Australia, Ukraine.

English —B2.
I am not interested in working position as a PPC specialist or user acquisition manager.