Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 6

Built a community with over 40,000 crypto-enthusiasts using only organic marketing approaches.
Outsource Access, Remote	March 2018 – January 2019 
Middle Media Buyer		           
•	Assisting the Senior Media Buyer, Media Services in managing client budgets and media billing
•	Analyzing information to bring forward insights, results, and suggest optimizations
•	Monitoring ad campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, optimizing and troubleshooting campaigns,
Skills Learnt: Account Management, Google Ads, Facebook Ads, JIRA

IncoreSoft LLC, Ukraine 	January 2019 – December 2019
Senior Media Buyer									    
•	Develop effective media buying strategies on Facebook/Meta for multiple funnels
•	Run A/B tests regularly and measure performance closely to continuously optimize ad campaigns
•	Have a deep understanding of iOS updates impacting Facebook, basic conversion API, pixel
•	Use Hyros and Zapier to effectively integrate these tools with Facebook and improve tracking
•	Expertly manage large spend to achieve KPI requirements.
Skills Learnt: RoAS, CAC, A/B Test, Hyros, Zapier, Strategy Building

ElephantsLab, Ukraine
Marketing Manager	December 2019 – December 2021
•	Work with the marketing & communications teams to coordinate initiative launches
•	Help create and deliver technical content for the community such as blog posts, and presentations
•	Own media/entertainment product initiatives for the ElephantsLab ecosystem
Skills Learnt: Product Marketing, Blockchain Marketing, Blockchain Technology

OctoGamex, Ukraine
Chief Marketing Officer	January 2022 – March 2023
•	Execute the go-to-market plan (stealth to reveal)
•	Build long-term relationships with top gaming, PR and marketing agencies
•	Set goals and KPIs for the OctoGamex marketing team
•	Lead community growth with a quality first, Human to Human approach
•	Planned & executed marketing activities with partners
Skills Learnt: KPI, Growth Marketing, Community Building, Business Development