Position: Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 3

• Worked on several products used by 17K designers and developers. Among our paid users were product teams from Uber, Basecamp, Spotify, Nike, Wix, PayPal, Slack, Twitter.
• Formed the biggest iOS community on Medium with 400+ articles, 200+ contributors, 12K follower
• Successfully launched & promoted 12 products and won Silver Kitty Award
• Made Awesome Design Tools, the biggest collection of design tools, received 20K stars on GitHub and was trending for 1.5 months there
• Wrote articles with a focus on mobile developers and designers. One of my articles got 34K views
• Created & managed a weekly design newsletter with 2K subscribers & 40% average open rate
• I learned Figma design as self-development and made dozens of marketing promo materials, SMM posters & design covers for Flawless iOS community blog. Also, I taught myself the basics of HTML & CSS while working with email markups for our design newsletter
Product Marketing Manager with 3 years in tech, experienced in market and user research, competitive intelligence, GTM strategy, product launches, demand generation, and community-building. I thrive when I'm collaborating in a team-centric culture.

I started my journey from Ukrainian design & dev startup to acquisition by US-based design company. Working in a startup allowed me to gain a wide skillset and during my experience, I've been working with SEO, digital, product marketing, community-building activities, and even design.

Experience:
• Customer & market research using various methods including interviews, surveys, focus groups
• User personas and core values based on Jobs-to-be-Done and Value Proposition Canvas
• Positioning, use cases, and messaging that resonates with and motivates customers
• User Journeys through all funnel stages: activation, engagement, and retention
• Marketing strategy, GTM, and roll-out plan based on companies' OKRs
• Product releases, public launches, and Product Hunt launches
• Enable customer-facing teams with educational materials
• Outbound marketing strategy, campaigns, targeted segmented emails, and LinkedIn sales
• Viral activation methods to engage with the community
• Social & digital marketing for products in design & development ecosystem
• Email marketing from copywriting and strategy to segmentation and HTML
• Partnerships with design & dev communities. Nurtured relationships with local user ambassadors