Position: Product Marketing, Growth, Retention
Category: Marketing
English level: fluent
Years of experience: 8

- Increased conversions in critical parts of the funnel by 10%, boosting profits by roughly $1 million per year.
- Introduced an automated user scoring system that identifies dormant and at-risk customer groups in real-time.
- Improved the customer renewal rate by 5%, resulting in a revenue growth of hundreds of thousands.
- Built a team from scratch, consisting of 25 copywriters, content strategists, and reputation managers.
- Promoted two products to the G2 Crowd leader quadrant and won the 2019 Fastest-Growing Product and Best Product for Sales Professionals G2 awards.
- Launched an Academy featuring nine certification programs in business automation.
- Content strategy for the B2C product led to a traffic increase from 3m to 6.5m monthly visitors in 2 years.
- Achieved a 25% conversion growth from the corporate blog in one year.
- B2B content-driven lead generation campaigns reduced the cost per lead by 80% and generated over 20,000 leads in one year.
8 years of T-shaped marketing for B2C SaaS and enterprise SDKs serving 100M users. Skilled in solo tasks and leading teams up to 25 people. Proven success in go-to-market, engagement, retention, and reputation management.
I prefer a product company that operates in the English-speaking market. I give priority to vacancies that focus on product marketing, retention, and engagement.