Position: CMO, Head of Brand & Communications in Web3 and Blockchain
Category: Marketing
English level: fluent
Years of experience: 9

Tasks performed: 
• Go-to-Market, Brand and Communication Strategies for the British global CeFi+DeFi platform (fiat+crypto)
• Rebranding for the R&D center of the British fintech company with a focus on employer branding and international recruiting
• Rebranding and product design management for the international payment system (fiat+crypto)
• Rebranding for an old luxury hotel in Norway's oil capital
• Go-to-Market Strategy and rebranding for the chain of schools of foreign languages. I have launched full-cycle marketing, including website creation, SMM strategy and implementation, and service design management.
• 2 websites I worked on as a Product Marketing Manager & Content creator got Honorable Mentions on Awwwards
• YouTube channel host, talking about marketing in Web3, blockchain and the crypto industry
• Web3Women Ambassador
• Advisor in marketing and branding for IT products and startups

Higher Education:
Master of Administrative Management, NTUU “Igor Sikorsky Kyiv Polytechnic Institute” 

Additional Education:
• Kyiv School of Economics
• Product Marketing at Projector Institute
• Pre-MBA program at MIM Business School 
• Corporate Finance and Management Accounting for C-level managers at Deloitte Academy 
• Corporative educational program by UFuture - the foundation of Vasil Khmelnytskyi and Unit City. 
• Creative Studio Management at Projector Institute
• Brand Strategy at Kyiv Academy of Media Arts
I create go-to-market strategies, manage brand creation processes, employer branding, and communication campaigns for IT products. 

I have extensive experience in fintech and blockchain domains and am well-informed in Web3, blockchain and the crypto markets. I have been in the blockchain and crypto since 2017, have experience working with the L2 product and working with crypto exchanges. 

I lead teams focused on product marketing, brand promotion and PR. I'm the former Brand Director of a British fintech company that builds the DeFi+CeFi products ecosystem. I was responsible for promoting the R&D brand and the company's products in Ukraine and Eastern Europe.

In the past, I co-founded an agency focusing on IT products' services: go-to-market strategy, brand marketing, UX/UI design, and development of mobile apps and websites. The agency’s clients were from Ukraine, Norway, Great Britain, Canada, and Israel. 

Also, I’ve had experience working at international advertising agencies as a creator of brands and advertising campaigns, including supervising the process of full-cycle video and radio production. 

What I do:
• Brand Strategy, Positioning and Value Proposition
• Branding and Rebranding
• Product Marketing
• Go-to-Market Strategy
• Business model canvas
• Building and Management of a Brand & Marketing Team
• Content Strategy
• Paid Advertising, SEO, SERM management
• Working with C-level managers, founders, and product managers
• Partnerships with business and non-profit organizations
• Creating presentations and pitch decks for investors, whitepapers & one-pagers 
• Design management and supervising of the creative production

Additional skills & roles: 
• YouTube host.
• Lecturer & Mentor on branding, marketing and web3 industry.
• Author of articles on marketing, branding, management and leadership. Hackernoon, Medium, AIN contributor.
• USAID Volunteer 
• Web3Women Ambassador.
• Unsplash contributor with 50 million+ photo views.

Digital tools I use: Atlassian products (Jira, Confluence, Trello), Asana, Google Analytics, Facebook Ads Manager, Similar Web, Hotjar, Lattice​, Notion, Miro, Figma, Adobe Illustrator, WordPress, Excel, Canva, Keynote, and PowerPoint.
I'm looking for a product IT company that wants to create and develop a great product in Web3, blockchain, and crypto. 

It should be a technologically strong team looking for a specialist with extensive experience in marketing and brand development, and that is the kind of specialist I am.

I am interested in tasks that require a comprehensive approach where I can use my knowledge and skills to the maximum. It's essential to me to develop a team and do big-scale projects.

If you want to drive products and interact efficiently with your audience, I’ll do my best to help you with this!