Position: Head of Growth / CMO / Growth Marketer
Category: Marketing
English level: fluent
Years of experience: 8

**Field Service Management Product (SaaS USA)**

- Developed and executed Go-To-Market Strategy 
- Delivered 880% growth in organic traffic;
- Improved CR of marketing websites on 127%;
- Built from scratch lead generation process with paid & organic channels;
- Provided 23% M-o-M increase in incoming SQL leads;

**Legal Tech Product**

- Launched B2B Legal Tech product at Ukrainian market;
- Gained 15k users in 2 quaters with a limited budget;
- Improved CR of the marketing website, up to 51%.
**Head of Growth Marketing AT Field Service Management Software (B2B SaaS USA)**

- Directed and implemented marketing strategy; 
- Built lead generation process from scratch with 23% M-o-M increase in incoming SQL leads;
- Optimized key website metrics: CR↑138%, Page Speed (mob 99, desktop 100), Bounce Rate↓300%;
- Got >35% M-o-M increase in SEO traffic. Improved PR, visibility, and rankings.
- Implemented HubSpot CRM with custom workflows and automation for lead nurturing. 
- Scraped sources, and created cold email sequences. Gained a double-digit number of leads with a limited budget.
- Constantly conducted CustDev, and developed testable hypotheses to refine and optimize lead sources.
- Gained lead gen increase of over 280% in the super-competitive field service management software market.

**Head of Marketing AT IT company (IT outstaffing)**

- Led all marketing activities, including ROMI monitoring and reporting, ensuring maximum return.
- Responsible for digital demand generation program focused competitive region.
- Led diverse digital campaign management; established different target audiences/proposals simultaneously. 
- Run and oversee lead nurturing and lead management process.
- Gained 78% increase in lead generation of SQLs

**Digital Marketing Specialist AT Attorney Association (B2B)**

- Digital marketing strategy development B2B;
- Media planning & media buying: Facebook and Google Ads;
- Reporting on campaign performance, optimizations, and insights;
- Launched FinTech product - ReporTax Bot. Was responsible for marketing strategy and implementation. Gained 15k users in 2 quarters with a limited budget;
- Managed PR & SMM managers;
- Gained coverage in blockchain press like Decrypt, and Yahoo Finance;
- Gained 136% increase in SEO traffic;

**Event marketing activity AT Freelance**

- Co-organizer of Double Triple Summer Fest 2021 - 2022
- Co-organizing brand show Don’t take Fake 2017 - 2022
- Was responsible for partnership negotiations, planning, and activating action sports zo
- Developed from scratch media+event project for Red Bull - Red Bull Build the Tri
- Developed and implemented a digital strategy for the Big Toys bike sho
- Digital marketer AT Atlas weekend festival. June - July, in Kyiv 20
Looking for a Head of Growth / Growth Hacker / CMO role in a product company.

- Work with challenging goals.
- Take an active role in business policy.
- Be accountable for the measurable outcomes of actions.