Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 2.5


• Developed marketing plan from zero;
• Organized an interaction between departments resulting in increased performance;
• Leading a project for e-commerce website improvement;
• Monitoring the performance of corporate websites via Google Analytics and its adjusting;
• Supporting the regular updates of two Google My Business profiles;
• Conducting social media management of the corporate LinkedIn page and created a content plan for it;
• Performed SMM campaigns via Campaign Manager leading to 2x unique visitors & 5x new followers on the
etree Group page, and 4x unique visitors & 7x new followers on the Konsultec GmbH page;
• Generated leads via Sales Navigator;
• Analysed competitors in the EU market;
• Prepared the ideas for collaboration with partners and suppliers;
• Supported in promotional materials preparation in Canva for business exhibitions;
• Assisted in preparing job advertisements;
• Aided in organizing teambuilding;
Performed SEO and developed SEM (search and display campaigns) via Google Ads;
• Conducted website traffic reports via Google Analytics;
• Drafted weekly campaign performance reports using Google Ads and Google Analytics (based on key
metrics) resulting in suggested campaigns improvements (keywords, locations and placement);
• Conducted a competitive analysis;
Assessed bank competitiveness using large databases;
• Performed analytics of the market and conducted customer segmentation aiming at expansion;
• Drafted website traffic reports on Google Analytics and developed SEM (search and display
campaigns) on Google Ads resulting in skills of quick software learning;
• Analysed the social media performance and suggested 8 improvements;
• Negotiated with 7 advertising agencies resulting in performing media planning;
• Collected feedback from 110 clients leading to their loyalty determination.

Additional languages: 
• Italian: Limited working proficiency (B1);
• German: Elementary proficiency (A2).