Position: User Acquisition Manager / Marketing Manager
Category: Marketing
English level: upper
Years of experience: 2.5

Management: 
- Managed  2 teams (15 people) 
- Managed 4 projects  simultaneously
- Set up workflow and processes from 0 to 1 
- Implement agile methodology into delivery processes 

Marketing: 
- Domains: Gamedev/ Retail/ Education/ Service 
- Data-driven creative approach 
- Strong skills in research/strategy/analytics 
- MBA in Brand management and Marketing
Now | UAM | Analyst 


• Creating strategy for campaigns and product
• Making analysis and research for improvement ongoing campaigns 
• Funnel strategy and analysis
• Landings/Offers creation 
• Competitors research and analysis 
• Working with Audince insights and CJM
• Set up campaigns on FB/TikTok  (Tier1) 
• Working with advanced analytics (Google/ Excel/PowerBI/ Voluum/ Affiliate system) 
• Tracker integration
• Generating ideas for creatives, managing production
• A/B testing, generating hypothesis 

2022 | User Acquisition Manager | GameDev

UAM work: set up, analysis , advanced and basic campaigns  optimization (All Tiers) 
• Launch campaigns on FB/Google/Video Networks 
• Work with trackers 
• Work with raw data and reports in Google sheets and Excel 
• Generate ideas/ writing technical task for creatives 
• A/B testing, generating hypothesis
• Analyze creatives, funnel and main metrics, ideas and campaign setups
• Product analysis 
 


2022 | UAM

• UAM work: set up, analysis , advanced and basic  campaigns  optimization
• Launch mobile app installs campaigns on FB
• Analyze and improve funnel 
• Work with FB ads manager
• Work with Google sheets and Excel 
• Product analysis 


2021-2022 | Punks marketing agency 
Marketing Lead | Strategist 

• Market research and analysis 
• Creating marketing and brand strategy
• Data analysis and hypothesis testing 
• Competitive analysis
• Qual and Quant research 
• Segmentation
• CJM and CX 
• Working with Figma, Canva, Miro, Excel, Google sheets 
• Copywriting 
• Team management 
• Presentation and negotiation 


2020-2021 | Punks marketing agency 
Project manager 

Key management activities:
• Negotiation 
• Agile implementation 
• Workflow optimization
• Team management 
• Improvement business processes and team structure creation
• Communication with clients 
• Work with project documentation and contracts 
• Working with tracking systems ( Jira, Asana, Trello, ClickUp)
• Project and task estimation