Position: Retention Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 3


I have 3 years of experience in Digital marketing. Developed the SMM direction. I continue my career development in the direction of retention marketing. I like to develop a product, delve into details, analyze and build strategies.

Experience:
- Multichannel retention campaigns (Email, Viber, Sms, WebPush etc.);
- Domain reputation control (SPF, DKIM, DMARC, Setting up postmasters);
- Trigger map (Designing, actualization);
- Сontact base validation;
- Media plan creation ;
- Triggered and automated email chains;
- NPS Application Forms;
- Subscription Form widget;
- Pop-ups, Sidebars, Toppers etc. to complete the target action;
- Triggers: Activation, Retention, Revenue, Referral;
- Tasking designers, copywriters and developers;
- Working on a marketing strategy (competitor analysis, A/B Testing & Optimization, compiling dashboards and reports using Data Studio, Excel, Google Analytics);
- Personal communication with the client, training of his staff.

Tools:

HTML/CSS;
MailChimp;
Klaviyo;
Esputnik;
Sendpulse;
GMS;
Unisender
Bitrix24
Jira
Asana
Microsoft Word/Excel/PowerPoint
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Figma
Canva
Google Tag Manager
Google Analytics
Google Optimize
Google Data Studio