Position: Head of CRM, Head of Retention
Category: Product Manager
English level: fluent
Years of experience: 11

1. I have built from scratch Retention team and processes in fast growing company (including hiring, integration of 3d party tools, bonus system, loyalty program, communication strategy, analytics system, KPI, etc). All the retention metrics were relevant to the market (and even better) from the very beginning - launch moment.
2. I have made retention strategy for existing project (not very successful that moment). After that metrics improved so much that the project became interesting for affiliates and as a result - in couple of months became #2 in company (total amount of projects is nearly 20) according to new trafic profit.
Solution-oriented Head of CRM/Retention with 10+ years of experience in gambling.

Skills summary:
- Gambling, Betting, Crypto
- Building a team and processes from scratch
- CRM/gamification/analytics/etc tool integration
- Bonus system, loyalty program implementation
- Analytics system implementation 
- Building communication/marketing/retention/etc strategies
- Tier 1, Tier 2, Tier 3 countries