Position: Head of Digital Marketing
Category: Marketing
English level: upper
Years of experience: 10

• Increased the marketing budget to $100,000 per month while maintaining profitability.
• Built a team of 5 people.
• Increased the number of leads by 300+%.
• Developed promotion strategies that increased the number of subscribers across all digital channels by 650% (Facebook, Instagram, YouTube, Telegram).
• Reduced the time for developing web resources from 5 weeks to 1 day.
• Implemented a system of end-to-end data analytics (Power BI), a system for planning results and budgeting of the department, and a system for testing web resources and promotional materials.
• Increased the number of subscribers by 900% (Email, Viber).
• Implemented new channels of customer acquisition: webinars and outreach on Linkedin.
Greetings! My name is Artem, and I bring a decade of experience as a digital marketing professional. I began my journey as a Social Media Advertising Specialist and progressed to leading the Performance Department before ultimately overseeing the entire Digital Marketing Department.

Throughout my career, I have predominantly focused on B2C marketing, specializing in promoting services and education (EdTech). In recent years, I have expanded my expertise to include the promotion of products and goods.

Key competencies that I bring to the table include:

• Team management, including motivation systems and regular oversight.
• Crafting and executing data-driven marketing strategies.
• Designing result-oriented planning systems and effectively managing marketing budgets.
• Targeted and search advertising expertise (Facebook, Instagram, Google Ads).
• Email marketing campaign development and execution.
• Web analytics proficiency (Google Analytics, Power BI).
• A/B testing and conversion rate optimization across every stage of the sales funnel.
• Creating high-converting landing pages by drafting technical specifications and liaising with contractors, as well as setting up automation.
• LinkedIn outreach for business development and networking purposes.

I am seeking an organization where my extensive experience and skills can contribute to the growth and success of a company that aims to scale, refine existing promotional channels, and embrace the exploration and development of new opportunities.