Position: DTC Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 4


DTC Marekting Manager for P&G for Caucasus and Central Asia 
- In charge of two ongoing in-store direct-to-consumer (DTC) washing machine alliance projects for the fast-moving Caucasus and Central Asia markets. Managing project communication plan, goal setting, risk assessment, growth plan and budgeting.
- Briefing and monitoring of quality and efficiency of third-party agency performance and evaluating the monthly project outcome. Covering 92% of electrical appliance stores with in store commercial materials. Reaching 62.4% of households.
- Introducing a laundry powder sampling project to the Central Asia markets via DTCM and ecommerce while carrying out market research, strategy planning, tendering and deployment. 
- Leading product localization operation of electric appliances during launch to the Central Asia markets.
- Establishing and leading the first ARIEL product sampling project for washing machine market in Uzbekistan.
- Tracking personal KPIs, project budgeting, modeling and data analysis via Power BI and Microsoft Office suite for day-to-day tasks.
- Operated Change Management of offline product localization process transition to the online Enovia platform. Generated SOP and trained the local team.

Artwork Expert for Caucasus & Central Asia

- Maintaining Artwork compliance for Hair Care, Shave Care, Fabric Care, Beauty Care, and Electrical Appliances by following country labeling requirements for packaging and selling goods. Brands included Ariel, Tide, Braun, Pantene, Head&Sholders, Herbal Essence, Gillette, Old Spice, and Safeguard for the Caucasus and Central Asian Republics.
- Updated the product localization process in line with labeling requirements and coached Caucasus market distribution companies.
- Established product localization process for electric appliances (Braun) and personal care products (Old Spice) during the first product launch to the Caucasus markets. Maintaining compliance and up to date reporting.
- Formed end-to-end regulatory labeling process system for the Caucasus and Central Asia distributor services for all product categories.