Position: Content Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 5

Established blog categories and consistently generated content. 
Crafted landing pages for use cases.
Authored case studies.
Developed scripts for short marketing YouTube explainers.
Created text and slide content for IT vendors' presentations
Written, edited, published, and optimized various materials using WordPress, including articles, eBooks, quizzes.
Translated and adapted articles from Russian to English.
Conducted SEO analysis and optimization (10-20% increase in website visits for optimized content).
Devised content plans and assignments for outsourced copywriters.
Analyzed blog traffic, achieving stable monthly growth rates of 20-30%.
Identified online and offline events for product showcasing and brand exposure.
Conducted in-depth competitor content and website analysis to gain insights into the niche and adapt company materials accordingly.
Established a network of guest post resources from scratch, increasing brand visibility and outreach.
Collaborated in planning and executing promotional actions, leading to a 300% increase in website visits and an 85% growth in registrations during Product Hunt launches.
Сrafted and delivered cold emails via sequences and workflows using tools such as Snov.io and HubSpot,
achieving an opening rate of 15-30% and a click rate of up to 10%.
Sourced and identified new, high-quality leads on LinkedIn.
Analyzed user behavior with tools like Hotjar and UXCam, identifying opportunities for product improvement.
Collaborated closely with front-end team to enhance UI/UX.
With five years of dedicated experience in content marketing, I have acquired expertise in creating various content types, including articles, landing pages, case studies, and presentations. I am no stranger to strategic content planning and continuous improvement through the analysis of both company materials and competitors'.

My tenure at a small IT startup has transformed me into a jack-of-all-trades (aka versatile professional), and has granted me an understanding of a broad spectrum of IT products, with a primary focus on cybersecurity, sales enablement, and presentation software.