Position: Media bayer | Marketing Manager | User acquisition manager
Category: Other
English level: intermediate
Years of experience: 5

Increasing the conversion rate from 5.21% to 9.19% in two and a half months.
Increasing CTR from 1,7 % to 8% in a month, and achieving CTR rates of 11-27%
I am pleased to share my accomplishments in reducing the cost per app installation by 40% within 2 months and increasing the  (ROI) by 8% over the course of a quarter
Highly skilled and results-driven marketing specialist with 5 years of experience in diverse industries, including affiliate marketing, e-commerce, B2B, SAAS, video advertising, mobile games, and mobile applications. 
Collaborated with multinational companies from the USA and Europe to execute successful marketing campaigns. 
In my previous role, I demonstrated a consistent ability to effectively handle diverse budgets, ranging from $50 to $500,000, while successfully boosting (ROI) , (ROAS) on major advertising platforms such as Facebook, TikTok, and Google.
I specialized in driving traffic to various regions, including USA, Canada, Europe, India, and Australia. My experience allowed me to work with different tiers of countries, namely Tier 1, Tier 2, Tier 3.
Experienced User Acquisition Manager with a strong background in digital marketing and media buying. Proficient in PPC campaigns, Facebook ads, and Tik Tok ads, with a focus on app installations and lead generation. Adept at managing large budgets and optimizing advertising channels for maximum performance. Skilled in data analysis, reporting, and creative design using various tools. 

Media Buyer with over 2 years of experience in traffic arbitrage, possessing a vast portfolio of work across various verticals, particularly in dating, search arbitrage, and e-commerce.

- Experience: Google Ads, Unity, AppLovin, Facebook ,Tik Tok ads, Meta, IronSource,Telegram
- Mobile user acquisition (App Store, Google Play)
- Worked with a large budget. Control, monitoring and optimization.
- Excel / Google Spreadsheets.
- Creation and implementation of the purchase strategy and scale of advertising channels.
- Reporting on target KPIs;
- Сreation of advertising creatives (Canva, Bazaart, Capcut)
- Analyse campaigns (LTV, ROMI, IR, CR, CPI, CPA).
- Keyword research and analysis to identify target keywords and optimize content accordingly.
________________________
 Experience in Affiliate marketing / Adheart/ Pipiads.
 - experience in EU/NA/US markets;
 - understanding of other digital marketing channels (SEO, Email, Social, Content etc.);
 - knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides);
 - experience with Google Analytics
 - marketing & project management tools - SimilarWeb, BigSpy, SensorTower, Asana, Confluence, etc.
 - knowledge of metrics : CPA, CPC, CPM, Revenue