Position: CMO, Head of Digital
Category: Marketing
English level: fluent
Years of experience: 11


Full-stack Digital & Marketing professional with 13 years’ experience with international companies including international experience in the sector of healthcare (RX, OTC, medical devices, food supplements, etc.), biotechnologies and HealthTech. 
Imaginative, passionate and analytical to identify, create new trends and implement, analyze their usage, build brands and marketing or pure digital ecosystems and enhance business performance around these expertise areas: 
 - Data-driven Digital Marketing Campaigns (perfomance media, social media & influencers strategies, content marketing, crowd marketing to drive user acquisition and maximize revenue growth 
 - Digital Ecosystems building for different target audiences (B2B, B2C) aimed at customer engagement, brand/disease awareness, consumer loyalty, e-sales, etc. 
 - Closed Loop Marketing strategies and practices aimed at healthcare marketing transformation 
 - Customer Centric Brands building: from creative concept to launch, going through the brand cycle management with a higher focus on cuatomer insights, promo channels innovations and effectiveness 
- E-commerce strategy & Innovations 
- Building, managing and motivating functional& project teams
Member of EFFIE Jury.