Position: Head of Marketing / PPC Specialist/ Media Buyer (UAC)
Category: Marketing
English level: intermediate
Years of experience: 4


Digital marketing specialist with experience in creating, managing, and executing effective marketing campaigns. Capable of managing marketing teams and achieving team objectives. Worked with projects in the markets of Ukraine (FinTech) and the US (Essay). Practical experience of marketing tools: google analytics, google ads, google ads editor, gtag, google optimize, facebook business manager, ahrefs, serpstat, similar web, affiliate marketing tracking software, and many others. Experience with product metrics. Accumulated knowledge in Big Data analysis and data-based decision making. To analyze the data, I use Data Studio, Power BI, Google spreadsheet, and Excel. I am able to write basic SQL queries, js, and PHP scripts.

Experience:

Head of Marketing, Fintech Group
Sept. 2019 - Aug. 2022

•	Oversaw of marketing activities for 2 PDL campaigns within a Finance Group in the UA market;
•	Developed and implemented B2C marketing strategy with a budget of approximately $200,000/monthly;
•	Launch and manage PPC campaigns, optimize search engines, build sales funnels, develop a retention strategy and a customer journey map;
•	Increased consumer retention by reactivating dormant consumers through retention campaigns;
•	Redesigned user experience, site functionality and online merchandising to increase sales;
•	Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.


Head of Affiliate, SalesDoubler
May 2018 - Mar. 2019

•	Managed team of affiliate managers, overseeing hiring, training and professional growth of affiliate managers;
•	Setting up of KPIs for the department and monitoring their implementation and help achieve team goals;
•	Enhancing affiliates/publisher's productivity, creating new opportunities, and helping affiliates/publishers increase their ROI;
•	Forecast traffic volumes and budget. Achievement and improvement of conversion rates;
•	Development of rewards and promotions programs to attract new partners and retain existing partners.


Affiliate Manager, SalesDoubler
Jan. 2017 — May. 2018
•	Attracting and recruiting new affiliates for the partnership program;
•	Built and strengthened strategic relationships with affiliates/publishers;
•	Decision making based on analyzing performance data to optimize affiliate/publishers activity;
•	Market Research and Competitor Affiliate Programs Review;
•	Affiliates support and technical troubleshooting;
•	Analyze traffic quality.