Position: Email Marketing Specialist
Category: Marketing
English level: fluent
Years of experience: 4


Target Role: Email Marketing Specialist

Current Role: Email Marketing Specialist
- created and managed the email marketing strategy that included planning, email creatives & content, audience segmentation, testing, deployment, delivery and reporting of metrics;
- created original email concepts, prepared tasks for design of graphic materials, and built email templates;
- optimized open rate and CTR through improved segmentation and targeting, send timing, subject lines, and email content; 
- worked with the dev team to ensure correct transfer of user data for email marketing use;
built and managed the email marketing system from scratch to a branch bringing 20% of all orders;
- managed online reputation of the company’s brands: improved Sitejabber rankings of the brands, responded to the reviews online, and managed the Facebook pages.

Computer Skills 
ESPs: Mailchimp & Mandrill, SendGrid, eSputnik;
Email building: Stripo, Figma;
Marketing automation and CRM: Mautic, Zoho;
Task management: Zenkit, Perdoo, Active Collab, Trello;
Review management: QComment, Simsms, Sitejabber;
MS Office, Google Drive;
Canva, basic Photoshop;
basic HTML and CSS.