Position: PPC Team Lead/PPC Specialist
Category: Marketing
English level: upper
Years of experience: 5

I have been working in marketing for more than 5 years and more than 2 years as a team leader. I have worked with big Ukrainian companies, market leaders in different niches (FMCG, electronics, mobile operators, online auto stores, medical product companies). I also have experience working with gray niches. I have managed teams of up to 9 people, participated in the recruitment process and created plans of initial development for new employees.
PPC Specialist
10.2021 – 09.2022
Media Squad, Kyiv
 Development of a strategy to promote an affiliate product in the field of gambling/betting
to the US market;
 Setting up Google Analytics, building a funnel, integrating a site with traffic trackers;
 Setting up, launching and maintaining advertising campaigns from different sources;
 Analysis of websites and accounts of competitors;
 Passing Google and Facebook moderation;
 A/B testing of different versions of the site, offers and ad settings.

PPC Team Lead
02.2021 – 09.2021
UM Ukraine, Kyiv
 Working with current and new projects of the agency and holding;
 Development of tender offers;
 Hiring and training new people in the team;
 Creation of an initial development and training plan for interns and junior specialists;
 Regularly 1 to 1 meetings with all team members to set goals and track their progress;
 Working with reach campaigns and launches of new products on the market;
 Preparing go-to-market strategies for new products;
 Interaction with heads of other departments when preparing offers for new and current
clients.

PPC Team Lead
01.2019 – 05.2020
Promo.ua, Kyiv
 Working with current and new projects of the agency;
 Development of tender offers;
 Searching for new clients, reworking the agency commission system, creating alternative
options for businesses of various sizes;
 Assistance in hiring and training new people;
 Creation of an initial development and training plan for interns and junior specialists;
 Regularly 1 to 1 meetings with all team members to set goals and track their progress;
 Organizing weekly and monthly meetings to analyze work of the department and discuss
future plans;
 Collaboration with heads of other departments when preparing offers for new and
current clients.
 Creation of automatic reports in PowerBI to track KPI of all teams and departments of
the company.