Position: Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 4


Marketing Specialist 
FMCG company Galicia 
-Market analysis using SimilarWeb, Google Search Console, and direct research
-Creation of a new product, preparation of design, functionality, USP
-Communication with potential customers, identifying their points of pain, motivation, and needs

Head of Marketing  
Official Renault and Skoda dealers
- Development of advertising strategies
- Constant work with data analysis and metrics
-Creation of content (photo, video, audio, animation...)
- Creation of landing pages and launch of advertising in Google, Facebook, Tik-Tok, Instagram ads
- Team management in the direction of SEO, PPC, SMM

Marketing Specialist | Project Manager
James Cook Media (marketing & software company ) 
- Creation of full-fledged sales funnels
- Creation of marketing strategies
- Constant collection of international marketing practices, adaptation and their implementation
- Work with influencers, media buying, work with marketplaces, CRM and ERP

Hard skills
- Targeting
- Google Analytics 4, Google Tag Manager, Google keywords planner, GMB
- ROI, ROMI, CPC, CPL...
- Development of advertising creatives
- Email marketing (Mailchimp, MailerLite, ActiveCampaign)
- Making funnels
- Copywriting
- Storytelling
- Quizzes
- SMM
- Google, Facebook, Tik-Tok, Instagram ads
- Excel, Photoshop, Adobe Premiere, Power BI, Figma, Canva
- Microsoft Teams, Trello, Slack
- CRM (ZOHO CRM, Sugar SRM...)
- Agile (Scram)
- Infographic (Diagrams, user flow, use case, use story, customer journey map, project road map...)
- AI (GPT, GrowthBar,Jasper.ai, Smartwriter.ai...)