Position: Head of Marketing / Senior Marketing Manager / Product Marketing
Category: Marketing
English level: upper
Years of experience: 4

Set top 1 company’s site in Google search
Organized and builded tech development team
Created brand strategy and identical style
Implementation and optimization of various departments of the company
Implementation and improvement of work with the CRM system within the company
Created automatization client interaction with company to facilitate work company's managers
Building communication system between different company's department
Creating community client's system
Define product vision, road-map and growth opportunities
Plan and prioritize product feature backlog and technical debt
Assess value, develop cases, and prioritize stories, epics and themes to ensure work focuses on
those with maximum value that are aligned with product strategy
Create and maintain technical documentation
Lead the planning product release plans and set the expectation for delivery of new functionalities
Lead the software development process
Provide an active role in mitigating impediments impacting successful team completion of
Release/Sprint Goals
Research and analyze market, the users, and the roadmap for the product
Analyze the competitors and the industry trends
Maintained comprehensive marketing (Paid traffic, SEO, Affiliates, SMM, Email, Media ads, influencers etc) in different niches: travel, online education, horeca, insurance, finance, agencies
• Conducted product analytics and developed hypotheses for increasing retention, ARPU, total revenue; conversation rate optimization (CRO); Run and scored A/B tests; user researching and customer experience development
• Developed various marketing strategies: advertising, clients funnels, user acquisition, client segmentation, market fit test/go-to-market strategy
• Setup and coordinated mono- and crossfunctional project teams
• Strong communication and presentation skills. Conducted a big number of negotiations, including B2B sales
• Worked with Google Ads, Analytics, Docs / Sheets, Trends; Youtube Analytics, Facebook Ads, Photoshop, Figma, Trello, Jira, Mailchimp, Miro.