Position: Senior Marketing Strategist
Category: Marketing
English level: fluent
Years of experience: 10

MY CASES
– Launched a new mobile application on the market and engaged the first users;
– Created a marketing strategy that helped the food retail business grow 3 times in 1 year; 
– Developed a communication strategy, through which the trading platform increased its income 4 times in 2 years;
– Created brand strategies for pop stars, which brought them to a new level of popularity, and helped launch new projects during the COVID-19 pandemic, and the cancellation of all concerts;
– Made rebranding for hardware and service businesses, which allowed them to occupy their niche in the market and gain new customers;
– Created a marketing strategy and communication plan, and organized the work of the marketing department for an international payment provider.
I have been working in marketing and communications for more than 10 years. During this time, I have solved various tasks and helped businesses grow as the in-house marketing lead, as well as a part of the marketing agencies team and as an independent marketing consultant.

My typical scope of work on previous positions:
– Analyze the market and the competitors’ activities to find their weaknesses and discover opportunities for business growth;
– Conduct customer development and segmentation, discover their motivation when choosing from a variety of proposals;
– Find out the benefits of the company's products, identify growth areas and take an active part in their improvement;
– Develop a value proposition for the brand and/or products of the company;
– Create a brand model, create a brand strategy that will shape the brand's position and highlight it in the market;
– Develop a creative platform, communication strategy, and a marketing plan that will lead the company to its goals;
– Organize and effectively manage the marketing team of the company;
– Define business goals of the company, formulate marketing goals and achieve them in compliance with terms, budget, and KPIs.