Position: Marketing Manager | Product marketing manager | Digital marketer
Category: Marketing
English level: fluent
Years of experience: 5

- I've formed a positioning of 3 products from scratch and developed a brand book for each of them. 
- I've launched brand awareness campaigns on the EU market. Total impressions were from 20M to 45M per campaign. And it led to a 2 times growth of direct & organic website traffic, and a 30% growth of paid customers. The level of brand awareness among TA was 28% after 6 months of launching communication campaigns on a new market.
- I've shortened CPL (cost per lead) by 2,4 times, and CAC (cost per acquired user) by 60% on social media.  
- I've 8 times increased brand reach on social media.The average monthly reach was 1,3M.
I'm a T-shaped marketing manager with 5+ years in the field.  Each product I promote I treat as my own therefore I do my best to reach marketing & business goals. I don't work as a freelancer so my attention will be paid only to your product. 

My core competencies are market research (industry, customers, competitors), go-to-market strategy, brand positioning and messaging, content management, SMM, digital marketing instruments (Facebook Ads, Google Ads), and data analysis.

During the last 3 years, I've been launching tech B2C products on the global market. What have I done? Just keep reading...

- Developed a structured flow of market research and analysis.  
- Carried out customer surveys to better understand the target audience and their needs
- Сreated communication strategy and clear positioning of 3 brands from scratch.
- Established the presence of brands on social media (Facebook, Instagram, Twitter, YouTube)
- Launched brand awareness campaigns on EU markets. Used these channels of communication: influencers, Google, social media, online media (PR), and online TV. 
- Set up advertising campaigns to increase the number of leads on social media. 
- Defined appropriate KPIs of marketing activities and tracked them.  
- Coordinated the creation of various marketing content: banners, landing pages, SMM posts, blog articles, press releases, video ads
- Worked with partners (agencies, freelancers, clients' product team) and in-house teams  (SEO and PPC specialists, influencer marketers, designers)
- Managed the team of brand marketers (SMM managers, copywriters, marketers): set up goals, KPIs, and tasks

If my last experience and skills seem like a perfect fit for your position, I'll share my CV with my whole career path.
I would like to get a future-proof job at an ambitious tech product company that has a goal to be the leader in a particular niche.