Position: Senior Marketing Manager, B2B marketing, Digital Marketing, Head of Marketing  Manager
Category: Marketing
English level: intermediate
Years of experience: 6

- SMM
- SEO
- Google Ads
- Facebook Ads 
- Market analysis
- Content production
- Product development 
- Marketing strategy
- Site layout 
- The full cycle of bringing the brand to the market (brand legend, slogans, logo, etc.);
- Analytics
• 6+ years of work experience in the B2B segment;
• Site layout on CMS WordPress with SEO optimization with further technical support and performance tracking;
• Independent application of the basic principles of SEO optimization;
• Management of social networks (Facebook, Instagram);
• Planning and coordination of activities to attract leads;
• Creation of lead magnets;
• Work with external advertising tools;
• Work with key marketing KPIs (CPI, CTA, CTR and ROI, etc.);
• Organization of offline advertising events (familiarization with the brand/advertisement of new product groups, etc.);
• Creation of marketing materials for the sales department;
• Full analysis of competitors with identification of strengths and weaknesses;
• Interaction with the marketing team for the development of lead generation materials (setting up technical specifications for content creation);
• Interaction with the sales department for the competent creation of advertising companies with the aim of maintaining the interest of existing and new customers;
• Experience with Adobe Photoshop/Lightroom/Premier PRO;
• Google ADS/Facebook ADS settings;
• PCC:
1. Location of ad groups;
2. Compilation of the semantic core and negative words;
3. Setting up retargeting;
4. Selection of titles, text of ads and creation of banners;
5. Competent distribution of the budget, etc.
• Working with analytical tools and data analysis, identifying trends and recommendations for optimizing advertising campaigns;
• Development of the company's promotion strategy on the Internet;
• Compilation of advertising banners with sales scripts;
• Management of Google Analytics: Maps, etc.;
• Development of a plan of advertising activities in order to promote the brand on the market;
• Control of content and work of designers;
• Negotiations with suppliers of brands for the purpose of advertising;
• Competent allocation of the advertising budget;
• Analysis of the effectiveness of advertising companies;
• Planning, development and implementation of advertising companies;
• Work in Canva, Crello;
• Support and filling of the PromUA store;
• Promotion and management of product sales groups in Viber;
• Maintaining a database in 1C, solving problem situations, communicating with clients regarding problem situations;