Position: Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 8

- Developed and implemented an inbound marketing funnel from scratch that took 10% of the general sales flow, bringing over $11m in revenue yearly.
- Built and set up the work of the lead generation team and their alignment with the sales team.
- Organized business participation at all major international events in the game development industry.
- Established positioning and launched 3 new brands, now functioning as separate studios in the company's service line.
- Building up a product PR team from scratch
- 160+ media publications over the last year, including Yahoo, CNBC, MSN, Cosmopolitan, PennLive, NYT, and others
- 300k likes, av. 21k views per video on our new TikTok account in less than a year
- Increase the website content engagement by over 60% within a year
Currently, I'm a Head of Marketing focused on promoting and selling our brands in the western markets (US, UK, CA).
My main responsibilities include:
- Marketing team management, budgeting and scaling.
- Setting the marketing strategy.
- Researching and analyzing market trends and competitors.
- Organizing the smooth work of the marketing team and its interaction with the sales team and production.
- Identifying the best channels to generate leads and build ongoing customer relationships.
- Defining and maintaining the positioning of all company brands.
- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term.
- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.
- Organizing company participation at major industry events.

I've experience in both b2b and b2c marketing, with vast experience in forming and managing marketing teams from scratch.