Position: CMO/ Marketing & Communications director
Category: Marketing
English level: fluent
Years of experience: 10

1. Created corporate Ambassadors community that serve as an internal agency, focus group to sense organization pulse and agents of change. 
2. Helped the company to go through 2 major organizational changes on a regional level - legal entity consolidation and proxy contest within a broad of directors. 
3. Shaped company external narratives and reputation via strategic partnerships and scale marketing campaigns.
4. Save millions of dollars by helping avoid major issues and crisis with negative publicity, litigations and employee relations issues. 
5. Generated breakthrough ideas on reaching more users more precisely via multibrand platform and a number of tools that collect, enrich and segment consumer data.
6. Creative approach in addressing business objectives. Grew product penetration on the market, explored consumption growth strategies and implemented premiumization techniques across company portfolio securing double digit business results both in value and volume shares.
Scale Marketing Communications ( Eastern & Central Europe) :

- > Strategy & Execution design
- > Team management and development
- > Budget management 

Partnership Management on a global scale (Olympic Games sponsorship, UNICEF and WWF partnership agreements, TOP athletes, influencers, and celebrities collaboration):

- > Celebrity/Athlete/NGO/Influencer partnerships design and management 

Strategic Internal & External Communications (org change design, Issues & Crisis management, media relations) :

- > Narrative and communication strategy design
- > Organizational Transformation message track for employees with smooth process transitions 
- > Corporate Culture Shaping and Nurturing 
- > Executive leadership strategic communications and guidelines