Position: Head of Marketing
Category: Marketing
English level: intermediate
Years of experience: 8

• Data analysis •
Any analysis of digital marketing data goes beyond just web analysis or analysis of web site performance. Understanding, which data form and stimulate interaction with customers (B2B/B2C) on various platforms and channels, provides access to campaign efficiency and customer behavior results. 
Tool skills: Google Analytics, Google Ads, Facebook Ads, Data Studio, Google Trends, Serpstat, SimilarWeb …

• Strategy development • 
By using data analysis and tracking a customer’s journey one can understand what really works and yields conversions. An ability to see, which campaigns stimulate valuable clients, and what efforts do not provide any ROI, becomes a basis for forming an efficient business strategy. 
Skills of forming customer journey maps, sales funnels, hypotheses testing (A/B & MVT), with an understanding of user experience/customer experience (UX/CX) and using promotion channels: PPC, SEO, SMM, Email marketing, messengers…

• Project organization & project management •
Designing an omni-channel strategy involves employing various technologies and measurements, which results in a necessity to coordinate a multitude of moving parts. Project management skills help perform such coordination, and takes knowing how to unite various teams (both in-house and outsourced) to turn marketing ideas from concepts to implementation. 
Project implementation skills: ecommerce, web development (Laravel, Magento, Joomla, Bitrix, WordPress), call tracking, CRM Bitrix, video development

• Automation, approaches to and techniques of digital product development • 
Automation helps organize and optimize marketing efforts. Implementation of automation and own digital products helps the team do more work and creates a better experience for the customer. 
Skills of the Agile Approach using Scrum, Kanban, Classic Waterfall and Gantt Chart. Experience in implementing automated digital products: Parser of tenders, Partner account, Client feedback, NPS, Electronic catalogs, Price parser
CMO, VYMEX — 2021— PRESENT
• Market and competitor analysis
• Target audience analysis
• Customer segmentation
• Formation of the customer journey
• Shaping the brand's voice and tone
• Marketing strategy development
• Marketing plan development
• Marketing funnels development
• Marketing activities budgeting
• Planning and implementation of advertising campaigns
• Maintaining a consistent visual style
• Marketing and analytics automation
• Evaluation of the effectiveness of marketing activities
• Marketing department management
• Selection and control of marketing contractors
• Brand / product packaging
• Online reputation management

CMO, STANDARTPARK — 2019 – 2021
• Positioning; brand & corporate identity
• PR/GR management
• Competitive environment. Market share
• Marketing strategy (annual planning and budgeting)
• Internet promotion (SEO, PPC, SMM)
• Implementation of ecommerce
• Automation of marketing and business processes
• Printed and promotional products
• Communication channels & customer feedback
CHIEF DIGITAL OFFICER, STANDARTPARK — 2017—2019
• Digital marketing data analysis.
• Digital promotion strategy (annual planning and budgeting)
• Development and management of digital projects and products
• Participation in rebranding and changing brand architecture
• Managing the brand portfolio of over 1.5K SKU
• Automation of marketing and business processes
• Implementation of CRM into B2B/B2C
• Development of a new web site (old, new)
• UX/UI projects (example)
• Electronic communication channels & customer loyalty measurement tools Results from GA

CMO, LODMAR — 2016-2017
• Strategic planning, identifying key segments, goal setting
• Competitive evaluation, researching HoReCa professional equipment market
• Internet promotion (SEO, PPC, SMM)
• Upgrading the main web site and web development for parallel vectors
• Development and implementation of marketing standards
• Cooperation with leading brand teams
• Participation in tradeshows (Prize for Best Display Stand Design)
• Organizing training programs
• Development and launch of new brands and products

CEO/COO, TRULALA — 2013-2016
• Developing and managing business processes of an online clothes store
• Development of corporate development strategy and financial planning
Here is a quote from old Abraham, “The best way to foresee the future is to create it.” Being extremely passionate about everything related to the future, leading technologies and innovations, I am convinced that we are experiencing the best time in the history of mankind.
That is why I chose to pursue activities related to managing company promotion processes, administrating digital tools designed to boost customer loyalty to a brand, optimizing and automating company business processes, and developing new digital products that make the world a better place.
A digital marketing manager’s experience is a symbiosis of God-given talents, professional expertise gained in the past, and analytical skills, all spiced with a creative approach to solving problems. Beside the fact that this work makes people's lives more luscious bringing the entire concept of trade and relations between companies and customers to a new level, it is extremely enjoyable, which I believe, is a key factor in great achievements.