Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 5

As Head of Marketing in music management agency:
• 25 marketing campaigns for 300+ concerts worldwide;
• Increased department's KPIs through improved task management,
communication, and team structure;
• Optimized budgeting efficiency through the deeper audience
segmentation;
• Upgraded company procedures by implementing:
 Digital indoor and outdoor advertising;
 Audio advertising;
 Innovative city pages for tour websites to decrease CAC;
 New chat service instead of old chatbots.
• Additional projects:
 Redevelopment of the agency's shop website;
 Execution of social media marketing activities for music videos.

As a Marketing Specialist in music management agency:
• Implementation of contextual & video advertising through Google Ads;
• Semi-automated communication on social media using chatbots;
• Integration of chatbots on tour websites;
• Successful advertising campaign for Oxxxymiron's stadium tour.
• Additional projects:
 Production of comic book based on a music video for Thomas Mraz;
 Making of the agency's shop website.

As Copywriter in an advertising agency:
• Writing copy for the:
 Main Nemiroff website in Russian, Ukrainian, and English. It represented the company at the TFWA exhibition in Cannes.
 Private Banking section for the VTB Ukraine website.
 Game "Do not be a dinosaur" for Alfa-Bank.
 Website of the "Alliance Oil Trading" oil company.
 Website of the "Ukrnefteburenie" oil company.
• The average open rate of agency’s email campaigns was 32.7%, with an average industry open rate of 17.85% according to MailChimp.
• Writing a 33-page communication guide for Botkin.pro, which helped build the communication tone and content strategy of the service.
I am a marketing specialist and manager. I conduct international advertising campaigns in 360°, assemble teams, and train employees. My passion is process building and optimization.

I work as Head of Marketing in a big music management agency since January 2018. I've started working in this company as an SMM specialist 2,5 years ago, and now I manage the marketing department, consisting of 6 full-time employees and 3 freelancers.

My responsibilities and tasks:
• Managing data analysis conduction and marketing strategy development;
• Optimization of processes, task quality control;
• Hiring and training employees;
• Managing content production teams;
• Reporting expenses and performance on a regular basis;
• Maintaining client and media relationships;
• Executing presentations on marketing strategies.