Position: Middle PPC Specialist
Category: Marketing
English level: intermediate
Years of experience: 3


I started my digital marketer career in 2019 as a marketing manager at a small marketing agency “M-Lab. Digital”. There I got experience in:
- Creating Landing pages (Tilda, LP generator); 
- Working with graphic editors (Photoshop and Figma);
- Setting up and optimizing Facebook ads campaigns (Conversions, Leads, Traffic, Reach);
- Work on agile methodology;
- Development of promotion strategies and assigning tasks to team members in Trello;
- Сommunication with the clients.

At the end of 2019, I continued my career as a PPC-specialist at RIA.com company. From 2020 to today, I was an active and efficient, grew from junior to strong middle Google Ads specialist. 
Got the experience in promoting large products such as AUTO.RIA (car), DOM.RIA (real estate) and RIA.com (marketplace of goods and services)
During this period I got a lot of achievements. For example:

- YoY increase in ROMI from -30% to +80% (Сalls to car dealerships);
- Creating responsive HTML banners in Google Web Designer for dynamic remarketing
- Offline Conversions implementation; 
- Analysis, creating a dashboard system in Google Data Studio, Automation;
- A/B testing of LP;
- Сonfirmation of the status of a certified partner of Google
- Working with OKR, KPI

Setting up such types of Google ads as: 
Search
GDN 
Discovery
Video
App Campaign
Max Performance


Work with tools such as: 
Google Ads
Google Analytics
Google Tag Manager
Google Data Studio
Google Optimize
Google Web Designer

Metrics: CPA, CPC, CTR, CPM, CPI, CPT, CPL, ROAS, ROI, ROMI

Right now I’m interested in:
- Paid Advertising;
- Web Design;
- Data Analysis;
- English for B1.