Position: Senior brand manager
Category: Marketing
English level: upper
Years of experience: 9


RESEARCH

Target Audience (TA) preferences studying
Demand studying
Pre-production market studying
 
STRATEGY

Developing “go to market” strategy B2B, B2C
Developing “communication” strategy B2B, B2C
Developing “support” strategy

IMPLEMENTATION 

YouTube – video scenario creating, promotion, full control over the video production and life events
Insta/FB – publishing plan, preparing of the info, design control (outsource)
Loyal Customers Base – full creating from 0 to 5000+ for 2 years
Viber – full control over own channel
SMS/Direct calls – full control
Offline events – promotion, preparation
Offline promotion – leaflets, catalogues, sales points design (full control over outsource)
 
PEOPLE and HR

Leading project teams with up to 20 members
Request creating, search, negotiation, onboarding and further control of the outsourcing individuals and agencies’ representatives 
Internal rebranding including: evaluating of the current staff satisfaction, face to face meeting, finding the points for improvement, creating and implementing of the non-financial motivation system
Taken lead over annual staff and clients loyalty programs 
Day to day negotiation with the sales representatives, weekly reporting to UA CEO, monthly reporting to EU CEO
Negotiations with the biggest partners, end clients 

OTHER SKILLS

Budgeting
Sales forecast
Pricing
MO programs, 1C, CRM (Saleseforce)