Position: Marketing Communications Specialist/Employer Brand Manager/Brand Marketing
Category: Marketing
English level: upper
Years of experience: 5


Hi! My name is Olena, I’m looking for a new position in the marketing communications field. I’m developing myself day by day, continuously learning and improving my soft&hard skills. I’m ready for a new chapter in my career and, of course, new challenges. One of the most important employment factors for me - “Stand with Ukraine’’ company’s position.
Furthermore, I’m finishing a Global Marketing Communications course in Projector Institute, and it gives me a huge background in Communications.

Key information 
Employer Brand Manager (HRPR Specialist)
LeverX Int. (IT)
February 2022 – till now (1 year 7 months)

· Develop and implement employer brand and communication strategy
· Generate and implement ideas for increasing brand awareness, improving employee experience
· Develop and maintain external communication and channels in accordance with business priorities
· Enhance employee engagement by organizing internal and external company events
· Take part in developing and implementing strategic employee engagement
· Grow employer brand awareness through ownership of career site and relevant social platforms
· Highlight key differentiators that set the company apart from competitors
· Creation or support of the company's recruitment and career pages
· Set-up and maintenance of recruiting profiles on job boards.

Trade Marketing Executive (Fragrances brands) 
Estee Lauder Companies 
May 2019 – January 2022 (2 years 9 months)

· Define and implement local trade marketing strategy (Ukraine) for Fragrance brands
· Develop activity plans with existing e-com partners and key marketplaces whilst identifying new  business opportunities with strategically aligned pure players across key markets with E-Retail Manager
· Leading and implementing channel specific marketing strategies and plans for assigned retailers
· Leading activation programs with partners to improve brand visibility
· Develop best-in-class in-store visibility strategy, merchandising standards, launches and promo visibility idea 
· Set-up of "Marketing-Mix" for own brands, define portfolio, price, promotion and placement strategy
· Development of promotional strategy for brands and POS materials
· Make fact-based decisions, recommendations and forecasts
· Collaborate with PR Manager, Product Managers, Content Managers to make the most out of each campaign  
 Market Research, Trend Analysis