Position: Product manager
Category: Product Manager
English level: upper
Years of experience: 3

Skills and experience:
1) Project and product management:
o Experience in project management and in Bitrix 24 (objectives, business processes, CRM), Worksection
o Frameworks and methodologies: agile methodologies (Scrum, Kanban), waterfall
methodology, JTD
o Lean Canvas, Value proposition design
o Developing and testing MVP
o Developing digital strategy for product and executing
2) UX:
o Customer development (user interview)
o User testing (it includes recruiting participants, creating research protocols, conducting testing, analyzing and synthesizing data, and developing insights to help guide design
decisions)
o Personas development
o Quantitative / Qualitative research
o Prototype skills (AXURE PRO)
o Card sorting (close, open)
o Customer journey map
o Competitors analysis
3) Traffic acquisition:
o SEO: technical optimization, link building, strategy
o Crowd marketing
o PPC (AdWords, Facebook, etc.)
4) Retention and lead nurturing:
o Email-marketing
o Push-marketing
o Messenger-marketing (via manychat)
5) Content marketing
o Build strategy
o Search writers
o Content distribution
o Influencer marketing
6) PR:
o Build strategy
o Outreach influencers, journalists and pitch to them
7) Analytics and CRO:
o Google Analytics + Google tag manager
o Google data studio
o Startup metrics
o Knowledge of A/B testing
o Collect hypothesis for conversion rate optimization
8) Website development:
o Experience of working with the most popular CMS (Wordpress, Opencart, 1c Bitrix.
Drupal), Django framework
o HTML knowledge bases, CSS, PHP
9) Sales and business development

Experience with markets and niches:
o SaaS projects
o ICO, blockchain
o Banks and finance services
o e-commerce
o info-business and an information products

Also:
- High levels of integrity, autonomy, and self-motivation
- Desire and capacity to learn quickly and grow professionally
- Personal qualities - leadership, communication skills, flexibility, analytical mind, ability to work in multi-tasking environments.
Agile, CSS, HTML, Wordpress, Waterfall, Kanban, Scrum, Project Management, Product management, Prototype, Axure, User Experience (UX), Mailchimp, Ppc, SaaS, B2b marketing, Microsoft Office, CRM, Email marketing, Google analytics, Digital marketing, Blockchain marketing, ICO, Growth hacking, Inbound marketing, Content marketing