Position: PPC Specialist
Category: Marketing
English level: upper
Years of experience: 6

Successful Management of ads campaigns with a budget up to 100$k/month.
Lunch and Campaign Optimization with 10000 keywords.
Development and effective implementation of all media remarketing on FB, GDN with ROAS from 160%. In particular, I developed a new sales strategy for the company products from sparking the interest up to conversion.
I increased relevant traffic by 40% / reduced CPA by 20% by analyzing competitors and implementing the data in the ad campaigns.
I developed and implemented all types of Google ads Scripts for ad campaigns optimization and behavioral traffic segmentation analysis.
TemplateMonster (E-commerce, in-house, full-time)
Kiev, Ukraine
PPC - specialist
June 2019 - present 
 
Strategy development, preparation, launch and maintaining ad campaigns at the e-commerce project on Facebook, Google AdWords, Yandex Direct, Pinterest.
 
Ads campaigns management such as: Search, GDN, Remarketing, Youtube, Facebook & Instagram (brand awareness, traffic, engagement, lead generation, conversion, catalogues sales), Google Shopping + smart. Worldwide targeting. 
Daily work on improving QS, CTR, CPC, CPA & other metrics.
Competitor Analysis, parsing, Spying on competitors Ads, the ability to apply the data to optimize and improve ad campaigns.
Gather the semantic core for new ones and its optimization for running ads campaigns, clustering.
Campaign Optimization using Google Analytics, Facebook Analytics, Yandex Metrica. 
Custom events and audiences customization (FB / Google Analytics).
Work with search-terms from 1,5k in a day. Implement all possible scripts for process optimization.
Interact with designers and copywriters (locales) according to technical requirements  ampersand analysis; develop banners on my own.
Manage Merchant Centre up to 44000 items.
Develop strategies for promotional campaigns, launch and optimization.
Manage the monthly advertising PPC budget.
Copywriting.
Develop and implement ideas to increase ER, CR, LTV. Traffic maps optimization .
Make weekly & monthly reports.

 
Digital-agency Sigma
Kiev, Ukraine
PPC - specialist
September 2018 - May 2019
 
Experience with clients such as Vodafone, Alfa Bank, Milk Alliance, Kinder, Materia Medica, Novita, Tefal, San Sanych, Piryatin, etc.
 
Ads campaigns management such as: Search, GDN, Remarketing, Youtube, Facebook & Instagram (brand awareness, traffic, engagement, lead generation, app installs, conversion, store visits).
Objective: Take the position of a PPC Specialist in Paid Traffic Sources; generate and embody my ideas into a project; develop in Performance Marketing and pursue the project, I am going to be involved, from zero to million-dollar turnover;  to be one of the best!