Position: Digital Marketing Specialist | PPC Spesialist (Google Ads, Facebook Ads)
Category: Marketing
English level: pre
Years of experience: 5


• Advertising: 
- preparation and launch of advertising campaigns from scratch Google/Facebook Ads; 
- setting up and working with Google Analytics (full analysis) and Facebook Pixel.
- analysis of the effectiveness of campaigns;
- management and optimization of advertising campaigns;
- prep budget planning, controlling its implementation, analyzing and reporting on a monthly basis;

• Marketing:
- creating advertising texts;
- analysis of competitors and markets;
- searching and creating reasonable competitive advantages;
- searching for other placements.

• Working with a site: 
- preparation of semantic core of the site, website optimization of SEO (basic), technic analysis of the site, and work with the Google Search Console;
- changing the structure of the site according to achieve the business goals (adding important options, modules, and parts of the site);
- working with GTM, setting goals and events, micro and macro conversions.

• Working in a team: 
- setting tasks for an SEO copywriter, programmer, and content manager;
- systematization of processes in the company;
- creations of the instructions and templates for tasks.