Position: Digital Marketing Lead
Category: Marketing
English level: upper
Years of experience: 7


Team Leader:
— Setting up a PPC team from zero to hero.
— Workow coordination with the design and copywriting departments.
— Development and performance monitoring of technical tasks for the SEO team.
— Junior specialists training and supervising.
— Decision-making in the process of new personnel recruitment to the department.
Analytics and conversion rate optimization responsibilities:
— Developing various predictive models, and marketing funnel optimization for conversion rate improvement
— Building automated dashboards for continuous tracking of user behaviour (Google Data Studio and Tableau
reporting)
— Monitoring and analysis of market trends to spot new opportunities for experiments andA/B tests
— Running market and competitor analyses
— Creating buyer personae, based on the analysis of their behaviour within the app, and on the website
— A/B testing of the website content to fully meet the expectations of the target audience's various
segments (Google Optimize)
— GTM settings: userId and clientId, event tracking, installing of all marketing applications, setting up cross-domain tracking
— Setting up enhance e-commerce through GTM and measurement protocol
— Planning a database architecture for storing data from an application
— Delivering reports
Advertisement:
Ads creation and their performance analysis
— Facebook Ads
— Google AdWords (AdWords Scripts)
— Instagram
— Bing
— Adroll
— TikTok
Setting up all pixels with
Automation:
— Trigger email system development and adjusting set scoring settings based on the email system
— Development, building, and analysis of chatbots as a part of user ow

Markets: USA, EU, Australia
Full-time employment
Looking for a job in SaaS project.
Markets - North American, Israel, EU, Australia and the UK.
USD salary