Position: CMO, Marketing Team Lead, Project Marketing Manager, Performance Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 11

Management:

1) Successfully created and managed a team of up to 10 people, fostering a collaborative and high-performance work environment.
2) Implemented effective marketing processes, streamlining workflows and increasing team productivity
3) Developed and implemented a comprehensive KPI system for the marketing team, aligning individual goals with overall business objectives.
4) Demonstrated strong budgeting and financial planning skills, optimizing marketing spend and achieving cost savings of 50% while maintaining campaign effectiveness.
5) Mentored and coached team members, resulting in improved skills development and career growth opportunities.
6) Fostered cross-functional collaboration between departments, enabling seamless coordination and efficient project execution.

Business:

1) Launched and scaled marketing campaigns from scratch to several thousand "converted" users, resulting in substantial business growth and increased revenue.
2) Developed and executed content projects to implement a comprehensive Customer Journey for potential customers, resulting in improved engagement and conversion rates.
3) Established lead generation processes from scratch, implementing effective strategies and tools to capture and nurture leads, leading to increased sales opportunities.
4) Implemented marketing automation systems, optimizing lead nurturing and conversion, and achieving higher marketing ROI.
5) Successfully identified and entered new markets, expanding the customer base.
6) Developed strategic partnerships and collaborations, increasing brand visibility and market reach.
I promote a systematic approach to the implementation of tasks and always follow the principles of Agile in development. It is better to create a workable solution ahead of competitors than to create the ideal for months and stay behind. At the same time, I am an absolute perfectionist in content ux/ui and pedantic to the code.

I have first-hand experience with many aspects of marketing. In each project, I participated in almost all stages and processes: from developing a strategy and analyzing the competitive environment to monitoring the implementation of a marketing plan. 

Here's a list of my job titles since 2014:

1. Head of Performance Marketing

IT company with sales geography in 150 countries. 5 years. 500 employees.

- Creating and executing a performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing search performance across PPC and SEO
- Managing website and landing page development 
- Managing budgets and campaigns across all digital channels to drive strong ROI and efficient CAC
- Developing inbound marketing strategy, content, and creative initiatives for fully-integrated marketing communications (Corporate magazine, Blog, Ebooks, Webinars, etc.)

2. Performance Marketing Manager Lead

SaaS solution to deliver professional services online. 1 year. 300 employees.

- Creating and executing a performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Manage search performance across PPC and SEO in web/mobile/app
- Managing budgets and campaigns across all digital channels to drive strong ROI and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic, and other media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics

3. Head of Marketing
DevOps consulting company. 2 years. 50+ employees.

- Development and implementation of a compelling go-to-market strategy for the internal product.
- Creation of value propositions and messages that resonate with the ICP.
- Development of a brand strategy

4. Director of Strategy

- Formation of teams and directions (Full-stack development, UI/UX design, Content Marketing, SEO)
- Planning and adhering to OKRs
- Business planning
- Negotiations and presentation of projects
- 15 + successful projects (food delivery, health, medicine, SaaS)