Position: Middle/Senior Amazon PPC Specialist
Category: Marketing
English level: upper
Years of experience: 2.5


I'm a PPC specialist and an entrepreneur with hands-on experience in all eCommerce business activities of Amazon US, UK, Canada, and Etsy. More than 7 years in eCommerce (3 years on Amazon and 4 years on Etsy). Amazon Sponsored ads certification.

 Amazon PPC Specialist Experience:
- Campaign creation – Built Amazon PPC ad campaigns from the ground up, including
campaign planning/organization, competitive analysis, keyword research, and ad
copywriting & creatives. Worked with $250K+ monthly budgets
- Campaign management & optimization – Managed campaigns to ensure that they
continually improve over time. Tested and optimized bids, keywords, text ads, image
ads, and landing pages to improve campaign performance. Monitored clicks,
conversion rates, ROI, and daily ad spend and evaluated overall sales and ACoS
goals
- Keywords SEO optimizations - Semantic core preparation, researched new
keywords to increase the organic relevance of pages and expanded advertising
efforts
- Reporting & analysis– Prepared performance analysis and reporting weekly/monthly
through the daily use of tools such as Amazon Seller Central, Google Analytics,
Google Trends and more
- Identifying opportunities for business growth and new services for existing
markets
- Amazon marketing tools - deals, coupons, promotions, store, posts, amazon
influencer marketing, amazon live, amazon shoppable videos, amazon launchpad
program
- New business team - participation in the new product launching on Amazon: audience
research & breakdown, the buyer journey, market landscape assessment, concept
creation, goal setting, problem-solving, and concept/product testing

 Amazon Account Manager Experience:
- Monitored Amazon account health and metrics
- Managed the Amazon catalogs including feeds and product listings
- Listings SEO optimization
- Managed online product reviews for the whole catalog
- Monitored and managed inventory levels
- Communication with Amazon support
- Assisted with new product launches
- Brand Store setup, development of A+ content, and brand Store assets

 Etsy Project Manager Experience:
- Development and launch of new products
- Production planning and control
- Etsy: oversee and perform the day-to-day operations, maintain account
- Customer service: communications with customers, solving problems, cases, etc.
- Keyword research, listing preparations, review initiation
- International shipping: ensure orders are shipped in a timely fashion