Position: Branding Specialist
Category: Marketing
English level: upper
Years of experience: 11

From achievements:
As a brand manager - I created from scratch and increased employee brand recognition, developed a strategy for internal development of employees, brought the company to the top employers

As a product manager – creating new functionality that increased financial efficiency by +15% that still works
I am an employer branding specialist with extensive experience in employer branding, internal and external strategy development to increase brand awareness. I have considerable experience in coordinating work with stakeholders of IT companies.

As a Branding Specialist, I have strong experience and  focused my work on the following:

-Development of an employer branding strategy, EBVP for Ukraine and European markets
-Work with the company's " Tone of Voice'"  and company communication style ( internal\external) 
-Recruiting strategy, development, and promote a brand strategy for the future hires 
-Employer brand awareness, pitch the company brand to employees  and on the professional market
-Planning - budget, events, and media calendar, SMM posts plan
-Content marketing experience: copywriting, proofing, editing, creating, and working with, SMM content, necessary professional media platforms, and communities
-Employer brand identity - development of career website and branding style (social media templates, internal templates, branding  gifts and products)
-Creates and runs career and brand promotional  advertising (Google ads, Facebook, Instagram, LinkedIn)
-Organize different professional company events ( internal\eaternal), meetups hackathons, academies, volunteering initiatives, auctions, etc.
-Participated in IT professional  exhibitions \ communities events
-Team management experience, hiring, and management of a team ( designer\ copywriter\ EBS\SMM managers)
-Maintaining all of the company's professional and communications platforms ( recruiters platforms, SMM, website)
-Monthly reporting, EB and KPI, marketing campaigns analytics, and metrics

Skills 
-Marketing and communication 
-Brand strategy development 
-Content marketing( SMM, articles, website blogs), email marketing, webinars, etc
-Public relations, including media, associations, and partnerships
-Advertising: (Instagram, Facebook, Linkedin, Google ads)
-Project management - developing company websites
-Team and time management
-Internal, External events
-Prof skills in graphic and web design
-Experience in Google Analytics and reporting