Position: Senior PPC Specialist, Team Lead
Category: Marketing
English level: fluent
Years of experience: 10

1. As a head of PPC department of Ukrainian supplements brand:
- developed and implemented digital acquisition strategy reaching before-the-war revenues on the 7th month of War.
- standartized reporting and analytics; 
- organized communication and cooperation between departments: PPC, marketing, development, sales. 
2. Dominated search ads market for a complicated B2B niche in Ukraine, as well as built multi-channel remarketing funnels, so no competitor could go into this market easily
3. Taught 5 junior/middle PPC specialists the best user acquisition practices, all of them succesfully work now
I am proficient at:

- Paid ads full-cycle management (Google/Meta/Amazon/Linkedin);
- Set up and maintenance of conversion tracking, web analytics and website CRO;
- Market research and competitor analysis;
- Creation of multi-channel user acquisition and retention marketing systems;
- Communication set up between businesses, specialists, departments;
- Data visualisiation (dashboards) for data-driven business decisions.
- Onboarding and mentorship for Junior/Middle PPC specialists

Experience with:
- US/CA/IR/GB/UA projects, with up to $150 000 Google ads monthly and $8000+ daily spent on Meta ads;
- Department management as a head of PPC in a large fast-growing Ukrainian e-commerce company;
- A few small businesses ownership and operation.