Position: Lead User Acquisition Manager
Category: Marketing
English level: upper
Years of experience: 10

Acquisition strategy development and execution expertise Performance marketing
Affiliate marketing
Team management
A/B testing experience PPC/CPA/CPC
SEO management
Google Analytics experience Voluum experience
Ahrefs experience
Relevant experience in iGaming Esports, e-commerce, and online media related expertise
Tableau advanced experience
04.2021 -  Playrix
User-Acquisition Manager
Achievements
Created a number of comprehensive internal algorithms Came up with and tested several hypotheses
Provided on-point training for external teams
Responsibilities
Ran campaigns via Vungle
Created dashboards via Tableau to visualize data for specific tasks Optimized campaigns and creatives
Investigated internal and hypotheses
Was responsible for bidding process
Cooperated with dev teams to automatize processes
07.2019 - 04.2021 |L.K. SENSE IT DEVELOPMENT LTD
Head of Acquisition
Achievements
Created and executed acquisition strategy from scratch
Managed and hired a team of SEO, PPC, and affiliate marketing specialists Established affiliate partnership
Creation of Uniteconomy for product
Created the most suitable toolkit for work (Voluum, Ahrefs, Semrush)
Created and managed the Acquisition Department from scratch (PPC, SEO, Affiliate program)
Analyzed acquisition and SEO processes
Took a major part in the recruitment of SEO, PPC, and affiliate marketing Lead managers.
Organised and conducted “Design Thinking Researches”
Responsibilities
Leading SEO, affiliate and acquisition departments Reporting management
Setting up GA
Providing product analytics
Reporting
Setting up promo campaigns
Research and implementation of new acquisition channels Taking part in strategic planning of acquisition
Created growth strategies for e-commerce and esport media
04.2015 -04.2019 | KROMTECH ALLIANCE CORP. ZEO ALLIANCE.
PPC Specialist
Was responsible for the creation and implementation of Facebook ads and Google Display ads.
Trained junior PPC specialist and evolved her to a middle specialist.
Increased performance and volumes on Facebook ads many times;
Solved tracking issues, that consequently helped to increase volumes and performance of the whole department;
Managed to restore volumes and the overall performance after implementing a new Google policy and even increase it several times.
10.2014-04.2015 |HAVAS WORLDWIDE DIGITAL KYIV, LTD.
PPC Specialist
Ran campaigns on Facebook ads and Google ads Created out-of-the-box ideas for clients Over-performed clients’ goals
05.2012 – 10.2014 |«TRAVELTECH» LTD | HOTELSCAN
PPC Specialist
interesting product, big challenges