Position: Marketing Manager, Product Marketing Manager, Marketer
Category: Marketing
English level: upper
Years of experience: 5

- Generated 400+ leads/month using free Linkedin groups
- Empowered the path of over 500 architecture students to shine brightly
- Run the fastest Half-marathon, 1:31h

- Course Hard Skills for Product Managers, Andrii Mandrika
- Course A/B Testing, Projector
- Course Product Market, IAMPM

- Team member at UA Product Managers Research
As a result, we got the most complete 2021 guide and report - from portrait and salary to mentoring and development
- Course IT Product Manager - Asta Academy, Ray Astfichev
1,5 years of experience in IT European SaaS product startup: launched activities to promote the company's products in various channels (social networks, email, online media, social networks, search ads, SEO, etc.), analyzed campaign performance, tested hypotheses, and worked with the team to improve performance to achieve business objectives (events, success stories, videos, and others).
10+ years of marketing experience in Ukrainian companies, and created IT products for the metallurgy market, worked in a manufacturing company and built an ISO system, and worked in a full-cycle advertising agency with global companies and US Embassy in Ukraine.

Experience in B2B companies:
-Created and executed brand awareness and lead generation multi-channel marketing campaigns
- Launched lead generation campaigns in Facebook Ads / Instagram / Linkedin Ads
- Launched activities to promote the company's products and services in various channels (social
networks, email, online media, social networks, SEO, etc.)
- Worked with vendors and clients on joint promo activities: events, success stories, videos, etc.
- Content marketing for SEO: created and updated website pages

Experience in B2B IT European SaaS product startup:
-Created and implemented Product Digital Plan
-Launched Outbound and Inbound channels. Optimized Facebook / LinkedIn / Google Ads (efficiency rose to 30%)
-SMM: developing content on social platforms such as LinkedIn, Facebook, Instagram, Reddit
-Created Landing pages, Mockups, and Prototypes (Figma, Miro)
-Market and competitor analysis, Product Discovery from user research to MVP

Experience in Ukrainian companies: 
-Product owner role: launched 3 IT products on the site for the architects and engineers for the efficient calculating building construction
-Managed cross-functional team (10 people)
-Created and implemented a five-year strategy of the company with 60 partner companies
-Implemented SEO strategy (semantic core 5K keywords, organic search +45%)
-Improved the conversion rate on 2 websites by 55% on average 
-Managed $100k annual marketing budget 
-Organized over 65 special events, including Annual conferences with government officials (500+ participants) and a National architectural student contest (involved 4K) 
-Increased the number of contacts in the CRM base by 30% annual
-Created SMM strategy, launched target Facebook and Instagram Ads
-Launched 50 email campaigns  
-Created annual marketing reporting