Position: Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 3


• Planning and setting goals
• Organization of processes and project management
• Management and coordination of personnel
• Activity control and audit
• Financial planning
 • Analysis of the current state of the company, positioning and advertising tools •
Analysis of the company's goods and services
 • Market research
• Analysis of competitors
 • Research of the target a
udience and customer journey
• SWOT analysis
• Determination of goals and key indicators of marketing effectiveness
• Selection of promotion channels with previous budgets
 • Development of a step-by-step implementation plan
 • Selection of necessary specialists
• Audit
 • Search advertising
 • Media advertising
 • Remarketing
• Google Shopping
 • Discovery Ads
 • YouTube
• Local search advertising
• SEO audit and competitor analysis
 • Promotion of websites and online stores
 • Local search optimization
• Promotion in Google Maps
 • Promotion
 • Advertising
• Setting up web analytics (Google Tag Manager, Google Analytics, Google Data Studio,
Facebook Pixel)
 • Setting up call tracking systems (Binotel, Ringostat)
• Implementation of CRM systems CONTENT MARKETING
 • SEO copywriting
• Graphic design
• Organization of photo shoots (commercial, industrial, subject)
 • Video production
 • Email marketing
• SMS marketing
 • Web push marketing
 • Marketing in messengers
 • Private messages, comments and discussions
 • Distribution of catalogs and postcards
• Compilation of a media map for the implementation of a PR strategy
• Reputation management in search results • Creation of information drives and media
proposals
 • Writing PR texts on various topics (press releases, image, informational, biographies)
•Cooperation with Sales department to develop effective marketing strategies
•Execute marketing strategies to support, grow and reach business objectives
•Form and manage a marketing team
•Launch and analyse marketing campaigns,
suggest improvements
•Manage inbound leads
•Collaborate with developers, designers, content creators to improve the company’s
website
•Digital marketing analysis for commercial
clients
• Launching, control, analysis and adjustments of PPC campaigns
•Market research, content strategy planning, case studies planning
•Managing SMM, PPC, SEO team
•Control of market placements and listings
•Controlling content marketing strategy
Looking for a challenging position where I can find the best use of my knowledge and skills for the growth and development of your business.