Position: Head of Marketing / Chief Marketing Officer
Category: Marketing
English level: fluent
Years of experience: 11

As a Value Proposition Manager (Kyivstar) proud of:
- growth Kyivstar Home Internet to the number two provider of Broadband Internet in Ukraine
- a business segment I was responsible for (contract and high-value customers), had the lowest churn rate, the highest ARPU, and more than 15% base growth per year (after 4 straight years of decrease).
As Head of B2B Marketing proud of:
- created high performed marketing team from the stretch
- referral program that brings additional +15% new clients (the lowest costs of sales, the highest CR)
- NPS program restart for collection feedback: now it helps to provide a client-centric approach, grab a lot of information, build a map of pain points and make tactical and strategical decisions
As Product Manager:
- launched recommendation model which forms personal listing of items (on listings, recommendation blocks): this approach increase by 30-100% conversion rate (depending on segment and category of goods)
- relaunch opinions system for the marketplace: now the system sustainable to fraud and threats, and generates a higher number of opinions
Senior Marketing Manager, BlaBlaCar

Responsible for:
- Development and implementation of marketing strategy in Ukraine, Poland, Belarus and Russia (quit after Feb 24th, 2022)
Increasing brand awareness and brand perception
- Acquisition and retention of users on the platform (digital channels, local partnerships)
- Development and implementation of marketing and product communication
- Organizing local research, collecting users’ feedback and local insights
- Adaptation and localisation of product changes and implementation of new features
- Constant collaboration with FR, ES, PL, BR, GE teams to launch global campaigns

Achievements:
- Launched two 360 Ad Branding campaigns. As a result brand awareness increased by 25% and sales increased by 35%
- Launched Donation project with Superhumans Center in 16 European countries (35 million users)
- Launched and adapted product marketing communication for such projects as Monetization, Verified Profile, Super Driver and War Crises Initiatives in UA, PL, HU, RO
- Improved efficiency of marketing investments: ROI by 150%, CTR by 100%
- Launched up to 10 partnerships with a sustainable contribution of sales of up to 5% and ROI of +300%

Head of B2B Marketing, Prom.ua

Responsible for:
- Value proposition and pricing for B2B clients in Ukraine, Kazakhstan, Belarus, RU
- Business planning, P&L
- Customer base management, clients segmentation (acquisitions and retention)
- Analysis, optimization, and improvement of the sales funnel, growth of conversion rate
- Leads generation: acquisition of new registration (merchants), conversion rate optimization for different sources (organic traffic, context, referral, mobile)
- Management of launch partner programs, promo, and activities which increase the number of new registrations (leads), A/B tests
- Development of a communication plan for merchants (e-mail, push, inbox, trigger chain, webinars)
- Launch of customer experience process (measure NPS & CSI, work with clients' feedback to improve the product, service, and processes)

Achievements:
- Created and managed a Marketing team of 8 people + 3 sharing specialists from the scratch
- Created B2B marketing function which generates constant and sustainable results: +15% growth of active base and +80% revenue growth in Ukraine, Kazakhstan, BY and RU
- Strong revenue performance +80% YoY for 2 years
- Launched the segmentation approach to value proposition which helps reduce 10 p.p. discounts in 4 months, saved 10% of revenue
Expert with more than 13 years in marketing and sales. Worked with CEE and CIS markets.
I built from scratch a marketing team of 8 people and B2B marketing function which shows constant and sustainable results and a positive impact on sales, communication, brand and product.
I am an advocate of a data-based approach and data-driven solutions.
I can develop and maintain marketing, pricing strategy and value proposition, manage P&L, product marketing, communication and customer experience management, growth hacking and sales in telecom, e-commerce, IT.