Position: Content Marketer
Category: Marketing
English level: fluent
Years of experience: 3

1. Singlehandedly created a 1-year content strategy for a SaaS company which spanned SEO, Video Marketing, Social media, and Blogging- this yielded significant growth in company sales, retention, and customer alignment.

2. Curated thought-leadership content strategy for a B2B startup which increased brand awareness by 33% in two quarters.

3. Increased brand awareness of a Web3 Venture Capital firm by creating thought leadership posts on social media(Twitters and LinkedIn)

4. Co-produced a company podcast which increased beta-stage signups and strengthened partnerships
Hi, I'm Victor

I’m a tech content marketer with a focus on growth-stage products in SaaS, AI, and Web3.

I dwell and thrive at the intersectionality between technology, growth, and product

As a content marketer with years of in-house and agency experience, my work with tech companies has involved building out content strategies, conducting market research and analysis, and drawing up promotional roadmaps that align the product to the customer life cycle.

Achieving product adoption is no small feat, especially in this age where the user has so many options, however, I have come to understand that a great product and great content that makes the pathway to adoption less intimidating for the user and leads to a Huge ROI for tech-focused companies.

I leverage empathy, data, and subject matter expertise to create compelling content to accelerate product adoption for customers, driving growth for the company in the process
- I expect that there is already a product-market fit (even though things customer segments can change as time progresses)
- I expect that the team culture supports cross-collaborating across different teams (product, marketing, developers). I do not appreciate siloed-working.