Position: ASO specialist
Category: Marketing
English level: upper
Years of experience: 0.5

Choice31 - Online University Feb.-Jun. 2023 ASO-Specialist (Graduated)
Coursework in ASO optimization, app analytics, and mobile marketing strategies.

VOLUNTEER EXPERIENCE
Digital Marketing Manager | UkraineNow, Kyiv, Ukraine
My name is Kateryna.
I've been in the digital marketing field for 7 years, 4 of which I've spent in applications media buying in the gambling/betting industry.
Throughout my career in applications media buying, these are the metrics for my partners to date:
Total ROMI 46%
Total Spend $4,819,437
Total Revenue $7,038,874
I've recently expanded my expertise to ASO and am now in search of experience. :)

Undisclosed Internet Company – Kyiv, Ukraine 2019+ Senior Application Marketing Manager
Senior marketing & advertising affiliate manager responsible for over 80 clients, KPIs, and mentoring junior team members.
Generated an incremental $30,000 per month for the company’s advertising and marketing business through active client engagement and prospecting.
Successfully managed 80 active partners, while ensuring 100% customer satisfaction across all accounts.

CP-OLOGY from Lexico Telecom Inc. - Mykolaiv, Ukraine 2018 - 2019 Marketing & Advertising Account Management
Account manager tasked with client retention and satisfaction for over 50 accounts, working alongside sales and operations.
Assisted strategy team with generating an incremental $15,000 in revenue, by actively monitoring, engaging, and optimizing client ad portfolios.

Undisclosed Internet Company – Mykolaiv, Ukraine 2017 - 2018 SEO Content Specialization
Search engine optimization specialist tasked with traffic driving and search index optimization.

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My responsibilities as an Senior Application Marketing Manager:
* testing new applications (communication on terms, selection of suitable creatives, submission of payment, signing of IO, etc. the whole circle of partners' management);
* maintaining existing top partners (supplying creatives, links and everything necessary to get organic traffic, as well as testing new creatives);
* analysis obtained traffic;
* submission of monthly spend reports; 
* submission of deals for approving; 
* teaching and support for beginners.

Additionally:
* leading a team of 2 people;
* worked as a freelancer as a Business Development Manager/Sales Manager;
* experience in working with networks and media agencies;
* working with CRM, Appsflyer, PowerBI;
* I have a website created on a WordPress;
* basic knowledge of HTML and CSS, SEO.
Interested to work on a product side where I can implement all my knowledge and experience as an ASO-specialist.