Position: CMO / Digital marketing director
Category: Marketing
English level: fluent
Years of experience: 8

- Building and managing agency team of 20+ specialists 
- Creating a structure of business processes and operational management for increasing agency efficiency 
- Increasing a rate of successful new business pitches in 45%
Briefly: 
- 5+ years experience in building and managing marketing teams (hiring and training, development and implementation of work methodology), managing a team of more than 20 people
- 10+ years experience in digital business development and marketing.
- experience in P&L and financial management
- experience in brand strategy development and implementation
- experience in managing digital advertising projects for Western European markets 
- experience building project roadmap;
- calculation and control of key financial metrics, analysis and finding ways to increase optimization of revenues/costs;
- setting project KPIs and OKRs;
- hiring, training and supervising marketing specialists for the project;
- regular competitors' offers analysis to find the best cases to optimize the offers and expand own product range

More about my skills: 
Marketing strategy
- Development of complex marketing strategies for B2B and B2C
- Brand strategy (companies / people)
- Communication and Advertising strategy
- Product concept (+MVP)
- SAAS marketing

Marketing Tools
- Comprehensive setup of analytics and traffic tracking systems (Google Analytics, Google Tag Manager, Google Data Studio). Unloading any traffic indicators, audience analysis, goal analysis, A | B testing.
- Comprehensive customization of Google Ads.
- SEO. Audit, technical, internal, and external search engine optimization of the site.
- SMM. I manage the promotion of projects in social networks. Targeting advertising in social networks, building a content plan, generating content, and more.

Development and design
- Principles of web and mobile development.
- Monitoring and evaluating UX | UI design.
- Audit of web projects.

Project management
- Systematization, structuring and development of business processes and projects in the company.
- SCRUM methodology, improved for marketing processes.
- Ability to explain and visualize complex things in simple language.
- Working with project management tools - CRM systems, task managers, calendar, mind maps and tables.

Sales, finance and more
- Drawing up a marketing budget.
- Building a sales plan.
- Work in the segments - B2B, B2С
- Company P&L development
I prefer passionate team with strong understanding and sharing company`s values. Adequate level of bureaucracy and company hierarchy will be a plus. 
I will give preference to the product, but will also consider outsource/outstaff companies.