Position: Media Buyer, FB Optimizing Specialist, Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 3


Marketing specialist with more than 2 years of experience in Media Buying - Facebook and Google Advertising. 
Specialized in Lead Generation and E-commerce. More involved in creating marketing funnels, marketing research, building, and optimizing Facebook and Google Ad Campaigns.

Core Strengths
Marketing Analyze
Marketing Research
Competitive Research          
Social Media Marketing
SEM
Keyword Research
Facebook Advertising
Ad Campaigns Optimization & Scaling
A/B Test
Lead Generation
Building and Optimization Lead Gen Funnels
E-commerce
CRO
Reporting
Marketing Metric
Creatives

Professional Experience
1. TRBO ADvance - Jun 2021 - Aug 2022
Middle Media Buyer / Facebook Ads Campaigns

I was running lead generation ads for the biggest medical practices and medspas in the US and Canada. 
- Generated high-quality leads.
- Managed and optimized more than 80 ad campaigns at a time, with an average CPL of $10 - $50 (Depending on treatment). 
- Average budget per month $80 000 - $100 000 ($1500 - $2000 per campaign per month). 
- Created ad creatives with good CTRs.
- Created and optimized landing pages with an average Conversion Rate of 25%+
- Tested different marketing strategies and tactics.
- Created new audiences for the new region/offer/procedure. 
- Worked with ZEISS, CUTERA, CoolSculting, CoolTone, Accufit, Aesthetic Clinics, Ophthalmology Clinics, Holistic Medicine & Chiro practices. 

2. UAWC - Sep 2022 - Feb 2023
Facebook/Google Middle Media Buyer

I worked with middle e-commerce & lead generation businesses worldwide. 
- Made E-commerce strategies testing for Facebook/Google advertising.
- Made CRO recommendations.
- I was managing ad campaigns on Google & Facebook with an average budget per month of $50 000 - $80 000.
- I made successful marketing & competitors research.
- Tested e-commerce strategies for Facebook/Google advertising.
- Made audience building for retargeting through all channels and email marketing.
- Client managing - I was managing all communication with clients (meetings, chatting, reporting).
- Made successful keyword research.
- Generated high-quality B2B and B2C leads.
- Created Facebook lead forms with an average CVR of 12% and up to 35%