Position: Chief Marketing Officer, Head of Marketing/PR department
Category: Marketing
English level: fluent
Years of experience: 11

I have more than 14 years of experience in marketing.
I understand the specifics of the workflow of any specialist in the marketing department since I have a career path from Journalist/SMM/PPC/SEO to the head of the department.
I have extensive experience in marketing and branding, as well as a strong background in sales and business development. I have experience in the CEO/CMO position and skills in setting up marketing and sales departments from scratch.
I constantly faced and successfully solved such tasks as launching a new product or entering new markets.
My diverse skill set has allowed me to work with a variety of clients in different industries, which has given me the opportunity to develop a wide range of skills. I have been working in various business areas: software development, publishing, consulting agencies, auto sales, and others in B2B, B2G and B2C.
I am a strategic thinker who is able to see the big picture and develop creative solutions that achieve objectives. I am also a hands-on leader who is able to roll up my sleeves and get the job done. I have a strong team-building orientation and am able to develop and motivate teams to achieve exceptional results.
Employee monitoring software vendor, B2B, Kyiv (project work).
01.11.21 – Present
Position: CMO
•	Create a marketing department from scratch;
•	KPI development;
•	Marketing department management;
•	Marketing strategies development and implementation; 
•	Creation and analysis of advertising campaigns; 
•	Market research, and competitor analysis;
•	Product development strategy;
•	Partnership strategy creation and integration;
•	Negotiations with partners;
•	Digital marketing;
•	Distribution network creation;

Goals: New distribution network; the product is represented in 4 different countries thousands of software users.

Employee monitoring software vendor, B2B, Moscow.
01.06.15 – 31.10.2021
Position: CMO
Functional responsibilities:
•	Create a marketing department from scratch.
•	Create and implemented a marketing strategy.
•	KPI development and implementation;
•	Implementation of algorithms for interaction with the sales department;
•	Inbound and outbound marketing activities and analytics;
•	Market research, and competitor analysis;
•	Marketing department management, goals and objectives setting;
•	Product development strategy;
•	Partnership strategy creation and integration;
•	SMM, SEO, PPC, Direct Mail, SERM;
•	PR: working with the media, preparing articles;
•	Organization of webinars and events;
•	Created and held several socially significant activities.
•	New countries and market expansion; 
•	"Sales funnel" analysis and improvement;
•	Organization of webinars and events;
•	Company websites development and support;

Goals: New distribution network - more than 10 large and 100 small distributors; sales were Increased by 10 times; launched 3 new products; provided brand representation in 5 new countries; thousands of new clients and more than one million software installations.

Advertising agency, Kharkiv, 1+ year (anti-crisis project work)
01.05.2012 – 01.05.2013
Position: CEO   
Functional responsibilities:
•	Create a marketing and sales department from scratch.
•	Marketing and sales department management; 
•	Held negotiations with partners and advertisers;
•	SEO, PPC, SMM, Direct Mail, SERM, Event-marketing, PR; 
•	Market analysis, competitor analysis; 
•	Employee hiring; 
•	Setting and achieving financial goals and objectives; 
•	Financial planning.
•	New products launching;

Goals: Formed a team (marketing and sales department). Launched two brand new lines of business. Brought the business to self-sufficiency and stable profit growth.