Position: Digital Marketing Manager
Category: Marketing
English level: upper
Years of experience: 4


- Launch and management of advertising campaigns: (Facebook ADS; Snapchat ADS, TikTok ADS, Google ADS);
- Analyze campaign performance using pivot table;
- Make recommendations for optimization to getting highest ROI;
- Create CRM strategy for new, active, spending, risk of churn, churned, and dormant users to drive onboarding, LTV improvement, retention & winback;
- Responsible for the design and execution of player lifecycle campaigns via channels such as push-notifications, in-app notifications, emails and Facebook messenger across all games;
- Manage and communicate the monthly promotional roadmap;
- Implement and analyze A/B tests;
- Work with teams to develop and enhance features for personalized marketing;
- Identify, develop, implement and analyze new test strategies to goal KPIs;
- Work closely with product teams and customer teams to create a seamless user journey;
- Research competitors and market trends;
- Collaborate with support team to resolve common issues;
- Schedule re-marketing campaigns on a daily basis via Facebook business manager;
- Work with the Creative team to provide high-quality content;
- Produce text content for daily re-marketing campaigns;
- Competitor research and market research analysis