Position: Product manager
Category: Product Manager
English level: upper
Years of experience: 4

Product manager at NDA 
2021 July - Present
1. Created a profitable B2B product without a team of developers (psychological tool). Built marketing and pre-sales funnels.
Constructed the product sale processes.
Designed the product delivery process.
2. Rebuilt the loyalty program for the Enterprise company.
Percentage of leads became to customers increased from 12% to 31%. Retention rate increased from 8% to 24%.
Automated about 2/3 of the processes done manually.
ROI in the updated program increased from 120% to 200%.

Product manager at Aroudna Agency 
2018 May - 2021 July

1. Increased ROMI for Metricly (B2B).
Created a new corporate website that brought three times more customers than the old version. Updated the UX/UI of core product. It increased the retention rate from 4% to 29%.
In August 2020 the company earned more than $6 million.
In May 2021, the company was sold to the largest player on the market Virtana.

2. Built a delivery service Velonto (B2C).
The analysis of the market and competitors is carried out.
Created a product roadmap.
5 applications were created for the service.
Collection and processing of product and marketing metrics is configured. Received the first 1000 users.
The service was later bought by FoodPanda.

3. Built an application for locust control in Saudi Arabia (government tender within Vision 2030). Analyzed the existing business processes.
An optimized and digitized version was developed for the PoC.
Demo version was deployed in one of the Saudi Arabian regions by the Government.
We received a grant for further development and implementation of a full-fledged system at the government level.
Domains:

- Cloud services
- Marketing and Analytic tools
- Loyalty programs
- Delivery service

By joined existing products, I was focused on improving key product and marketing metrics.

When created new products, my main goals were the creation of product artefacts (market analysis, feature analysis, work with UX/UI, go-to-market strategy, Agile development, etc.)

I aim to work with data-driven products and companies.
The next big milestones for me are deep dive into product analytics and marketing.