Position: Head of Digital Marketing, Performance Marketing Manager, Product Marketing
Category: Marketing
English level: upper
Years of experience: 8


BOXMODE INC. (Web Site Builder), KYIV, UKRAINE
USER ACQUISITION TEAM LEAD, August 2020 to Present
• created PPC Strategy;
• utilised new channels for user acquisition: Bing Ads, Twitter Ads, LinkedIn Ads, Quora and Reddit Ads;
• the full cycle of user acquisition campaign management: planning, launching and scaling advertising campaigns;
• team management, conducting daily/weekly meetings, 1:1 meetings, review and assessment of team members;
• A/B testing and optimization;
• support of GTM, GBQ, and data streaming;

DEPOSITPHOTOS INC. (Stock Photography Service), KYIV, UKRAINE
HEAD OF PERFORMANCE MARKETING, October 2016 to March 2020
• Employ control and authorization over all PPC campaigns, including ad copy creation, keywords selection, and
expansion with the goal of driving traffic from Google, Bing Ads, Facebook, and other paid channels.
• Originated the PPC strategy for search, display, and remarketing activities for USA, Canada, and Australia regions.
• Augmented the average monthly number of new users from the United States 20 to 42% via Google Ads campaigns.
• Attained 40% lower CPA in south countries

SEOMARKET (Advertising Agency), KYIV, UKRAINE
PPC TEAM LEAD, August 2014 to May 2016
• Recruited, educated, and directed a specialized team of four members with a focus on results and ROI.
• Established, monitored, and maintained the performance of PPC specialist duties.
• Created a paid traffic strategies Foxtrot and Eldorado while delivering KPI, sales volume, and average order value.
• Devised and delivered unique campaigns, tools, and features from PPC world for key clients
• Advanced key client's ROMI by 400% in key product categories