Position: B2B / ABM / T-shape digital marketing manager - Senior
Category: Marketing
English level: fluent
Years of experience: 5


B2B IT companies. Lead nurturing and lead management process, developing a marketing strategy from the ground up, performing market research, segmentation. Knowledge of marketing mix. Re-branding and messaging strategy creation. Knowledge of account-based marketing and content marketing. Google Analytics, Google Ads certified. Leadfeeder, Google Web Console, LinkedIn Ads, Facebook ads, ABM marketing tools and other . Experienced in content writing, presentations and marketing collateral design, interviews. Produced press releases, led SMM groups, technical digests, blog posts, copy for landing pages, emails. Monitored performance, came up with marketing strategies and plans, collaborating with stakeholders, SEO, sales and talent acquisition teams. Hands-on with marketing materials design. Created and delivered email marketing campaigns, ad campaigns on UA market, planned and executed marketing budget, hired personnel for the department, collaborated with ad agencies and more. Experienced in the driving of local tech communities, from user groups to large-scale IT conferences. Referral campaigns, internal branding campaigns. Led blogs, was driving the creation of the company's website, company's digest, tech digest. Created layout and copy for web pieces, emails, landing pages, analyzed their performance.
Interested in: B2B marketing, ABM marketing, digital marketing.
Not interested: employer branding.