Position: Senior Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 7

- Digital agency launch from a scratch: branding, naming, identity development, positioning, product packaging, and site development
- Inbound marketing strategy implementation: #1 blog in the data-driven marketing niche in Ukraine
- B2B brand: x2.5 MQL and x2 MRR growth
- HR brand: +50% team growth, х10 monthly meetups attendance
- SaaS product: successful go-to-market launch from a scratch, fine-tuning stable lead generation in a low-demand niche, x4.5 decreasing cost per trial
Key tasks:
- Marketing strategy development and implementation 
- Identifying and implementing product experiments 
- Marketing and development team supervision
- Handling marketing funnel at all stages
- Customer journey map development
- Generating and testing hypotheses on messaging/personas/value propositions
- Managing marketing budget and paid user acquisition
- Pricing and services development
- Creating, managing, and optimizing landing pages
- Content strategy creation and management
- Gated content implementation
- User behavior analysis
- Conducting customer interviews, collecting insights, and creating action plans
- Launching integrated promo and PR campaigns (Global: TechCrunch; Local: AIN, Babel, MC.today)
- Organizing participation at conferences: Ecommerce, Creative Industries Forum, UAdigital
- Conducting market research and surveys
- E-mail marketing automation
- Competition analysis 
- Defining product roadmap

Industries: SaaS AdTech Product, Software Development Company, Digital Marketing agency.

Technologies applied: Google Analytics, GTM, Google Ads, Facebook Ads, LinkedIn Ads, Jira, Miro, Notion, Figma

For now, I play a key role in the Marketing department of a startup b2b product. I am passionate about SaaS and want to continue developing in this industry.
I don't want to work on a startup product without a proven unit economics model.