Position: Chief Marketing Officer/Head of marketing
Category: Marketing
English level: upper
Years of experience: 7


Hi! 
My name is Lana.
I am a professional digital marketing manager with 5+ years of Сhief Marketing Officer’s Experience and 10+ years of experience in B2B SAAS product companies.
Building and managing an in-house strong marketing team; Creating marketing and media buying strategy; Budget planning and execution; Development and implementing a regular reporting system to track digital activity's effectiveness; Searching for new traffic sources and successful ad campaigns. I have advanced skills in digital marketing and analytics. I am Google Ads-certified specialist and Google Analytics-certified specialist. I also have deep knowledge of Facebook ads and targeting.

Feb.2023 - Present
Self employed marketing consultant 								      

Projects:
- B2C promotion of a mobile application for meditation in social networks. Audience analysis, hypothesis testing. Geo - England.
- B2B SAAS. Analysis of competitors, analysis of market potential by country. Creating a digital strategy and working on a user flow from the first touch to remarketing.  (GAds, Fb Ads, Linkedin Ads). Geo - TIER1

2019 - feb.2023
B2B SAAS				       		          
Kyiv, Ukraine/Porto, Portugal
Chief Marketing Officer						         	                               

- Development and positioning of the company's brand.
- Conducting research and in-depth interviews among the target audience.
- Formation and implementation of the company's marketing strategy.
- Lead generation with digital tools. (Google Ads, Meta Ads, Linkedin Ads.)
- Search for new lead generation channels and increase conversion from existing ones.
- Setting up analytics and analyzing the effectiveness of advertising campaigns. (Google Analytics, Google Tag Manager, Looker Studio, Google sheets)
- Affiliate marketing. Search for partners and implementation of joint marketing projects with partners.
- Product marketing. Participation in the creation and development of new company products. Launch of new products on the market.
- Managing UI/UX design process and content creation process
Building from scratch and managing a marketing department (20+ people)

Hard skills:
Performance tools: Google Ads, Meta Ads; Getresponse
Analytics tools: Google Analytics; Looker Studio (Google Data Studio); Google Sheets 
Design tools: Figma; Canva; Weblium; PowerPoint
Metodologics: Jobs to be done; SWOT; Growth hucking
Team management: Agile; SCRUM; OKR
Now I'm looking for a company where I can implement my skills and extensive background in marketing.