Position: Senior Product Marketing Manager
Category: Product Manager
English level: upper
Years of experience: 6


* Researches of the market and competitors;
* Complete development of a strategy for product launch to the market: control and launch, tracking and monitoring of results;
* Creation of positioning, product branding;
* Participation in the formation of road map: in particular, full planning of the client's flow before getting to the product;
* Development of a strategy for retention marketing, product remarketing;
* Conducting marketing a/b tests, statement and testing hypotheses;
* Continuous work together with products to renew the client's LTV: product activation, stimulation to reg2pay, rebuy, etc.
* Adapting or changing the product flow for different marketing flows;
* Elaboration, testing and marketing through various conceptual #jobs_to_be_done by the client;
* Search for effective bunchlinks of marketing and product strategies;
* Participation in the formation of user segments depending on the pattern of behavior, traffic sources, activation of the product and building of trigger chains of unique interactions with each of the segments;
* Control and organization of event marketing;
* Creation and implementation of a feature plan in marketing promotion and acquisition.
Work in product companies is the most organic for me.
Covering the customer's life cycle, predicting and planning his flow outside the product and inside it, setting up out trigger checkpoints is what makes me keenly interested and make me getting desire to improve in results and achievements.

I see my main mission in the company in this:
I am a client's advocate in the product. I am the link that allows the team's features and customer requests to be related. And also pack this request into the #jobstobedone that the client needs, solving his specific problem and task.

I help to create a strong, trusting relationship between the client and the product, in other words, I take care of LTV "for a whole lifetime" :)