Position: Marketing Team Lead, Brand and Communications manager, Individual Contributor
Category: Marketing
English level: fluent
Years of experience: 11

Revised business retail-concept and brand positioning, developed and executed marketing campaigns focused on driving Brand Awareness, resulting 9% TOM Brand Awareness growth in one year;
	Designed and managed CRM strategy focused on customer attraction, retention and churn management, resulting in 52% MAU growth, 7% growth of loyal average check. 
	Delivered value-based propositions and go-to-market activities for new brand in Ukraine to reach annual sales plan;
	Lead paid media campaigns and influencer marketing to grow total followers to over 40 K in the first year.
	Built multi-level personalization in loyal marketing impacting +24% active base growth, 13% retained and returned customers, $318 K of incremental gross profit;
	Launched new (upgraded) product on the market with further growth of its penetration on 3%, resulting the highest level in CEE;
	Built a strong brand team with consistent sizing-up people resulting in their promotions.
I am a seasoned marketing professionalwith 10+ of professional experience & proven track record of deliveredresults in international & local companies in Ukraine. With expertise inbuilding marketing strategies from scratch, developing marketentry/go-to-market strategies for new products and services. Blend of strongexpertise in brand marketing, business-to-customer communications andhigh-impact marketing activation campaigns, channel strategies. Proven trackrecord in developing loyalty programs, сore understanding of CRMand Marketing Automation metrics as well as financial ROI analysis.I have an entrepreneurial approach todrive sales and customer satisfaction, I am most effective in dynamic areas andI am, definitely, driven by challenges. That is why the IT sphere is extremelyinteresting for me, I am studying it carefully and finished a Product Marketingcourse recently. I have a deep systemic understanding of strategic marketing,brand management, communications and media engagement. On top I have successfulexperience in building and managing teams (up to 10 direct subordinatemanagers) and experience overseeing 6-figure+ marketing budgets.