Position: Influencer Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 3


Influencer Marketing Manager | Serene App

May 2022 - Present ( 1 year)

- Execute, manage, and optimize influencer campaigns to meet or exceed strict direct response goals.
- Develop & implement strategies to drive subscriber acquisition, conversion & efficiency via influencer campaigns.
- Cultivate and maintain relationships with key talent, influencers, celebrities, and managers through ongoing communication
- Identify social media trends, and viral influencer opportunities while acting as an advisor to the CEO on what key moments we should be capitalizing on
- Collaborate with brand, legal, and other cross-functional teams for campaign approval and risk mitigation.
- Conduct market and competitor research.
- Track, monitor, and optimize performance against key KPIs.

Influencer Marketing Manager | NordGreen

March 2022 - August 2022 ( 6 months)

- Plan and forecast the campaigns
- Conduct outreach to influencers with key offer terms of participation
- Work closely with influencers on content creation and deadlines, providing constructive feedback and direction.
- Determine influencer marketing metrics and analyze performance regularly to identify growth and engagement trends. Communicate insights, key learnings, and recommendations to a broader team.

Partnership Manager | Hily App

June 2021 - May 2022 (1 year)

- Within a year, I actively managed eight international strategic partnerships and PR campaigns.
- Created and managed a large charity campaign that reached 47 million people in the United States.
- In terms of delivering branded content for social media ads, I collaborated with top-tier US agencies. Worked with budgets in excess of 100,000 euros.
- Served as a key liason between Partners and Product/Developers/Backend/Frontend teams
- In terms of partnerships, I worked across departments to develop and implement new features, reporting, and technical solutions.

Influencer Marketing Manager | Hily App

August 2020 - June 2021 (11 months)

- Created Influencer Marketing Strategy
- Launched Influencer campaigns manually and with the help of agencies (on a CPM, CPI basis) on TikTok, Reels, YouTube, Snapchat.
- Created briefs, ordered and edited social media content
Executed and managed implementation of all branded social media content. Created Social Media Strategy, Social Media Content Plan
- Worked with AdsManager to increase reach and followers count and drive traffic to AppStore/Play Market
I'd want to work on an interesting product that I'll truly love!  I'm particularly interested in the crypto niche.