Position: Digital Marketing Specialist | SMM Specialist | Content Creator
Category: Marketing
English level: intermediate
Years of experience: 4

A digital marketing specialist with over four and a half years' experience. I specialise in promoting and raising brand awareness through various social networks. My main skills and responsibilities include: creating a strategy, introducing company pages, generating content of different types (informative, sales, entertainment, interactive, etc.), market analysis, researching and following current trends, increasing audience engagement and reach. In addition, I have experience as a copywriter and as a visual content creator (photo/video). I also have experience with launching advertising campaigns in Google Ads.
SMM Specialist in Traffic Devils
October, 2022 - July, 2023

My main responsibilities in this position are: 
- maintaining the company's Instagram pages 
- developing a social media strategy and helping to implement it 
- set tasks for designers and monitor their implementation
- tasking and supervising the copywriter 
- communicating with the audience on the pages 
- development of the content plan and activities 
- video editing for Stories 
- competitor analysis 
- shooting content at events and preparing post-materials
- assisting in preparation of articles for the media 
- reporting on the work done

SMM-Manager in Mila's Beauty Shop (Cosmetics Store)
January, 2020 - September, 2022

My main responsibilities in this position are: 
- creating a content plan and generating ideas for content 
- writing texts (analytical, educational, sales, entertainment) 
- product photography for publications 
- video shooting of the product and editing of videos for publications 
- launch of targeted advertising 
- market analysis of competitors 
- filling out product cards on the website (Wordpress) 
- writing articles for the company blog 
- preparation of the company's participation in advertising collaborations and events 
- generating ideas for promotion and raising brand awareness

Junior Media Buyer (Affiliate-marketing team)
August, 2021 - November, 2021

My main responsibilities in this position are: 
- launching advertising campaigns in Google Ads 
- optimisation of advertising campaigns 
- advertising analysis and reporting 
- overseeing the work of the farming department
- testing new platforms for launching advertising campaigns (Twitter, YouTube, WhatsApp)

Junior PR-Manager in 1+1 Media Group 
February, 2016 - July, 2016

In this position, my main duties included creating text materials for the website of one of the main TV channels in Ukraine, and writing media publications: announcements, press releases and informative materials. In addition, in this position I learned the basics of PR and public relations.

SMM-Manager in AIESEC (International Youth-Run Organization)
March, 2016 - August, 2016

- maintaining pages on social networks (Facebook, Instagram)
- conducting interviews with representatives of the organization from other countries (in English)
- preparation of advertising posts (text content + visual content)
- work with photo editors, video editors.