Position: UX Writer
Category: Design
English level: fluent
Years of experience: 10


I've been working with content for 10 years, I started writing in advertising agencies, most of the time with financial products, creating content for some of the biggest financial players in Brazil, such as Itaú, Nubank, Credicard, Cielo and Santander. 
I'm also skilled in producing tone of voice and brand guidelines and structuring parameters and good practices to facilitate the work of other UX writers/designers and developers and incorporating those standards to existing or in-development design systems.

At Nubank, my most recent experience, I’ve helped launch a feature for goal oriented savings for customers that never have invested before, because of lack of enough funds, inexperience or lack of confidence. As in Brazil taking about money is kind of a tabu, because people struggle a lot to make it, this task was challenging and demanded a lot of research and understanding the users to provide them an experience in which they could trust and feel engaged to start saving, and content had a very important part on the success of the MVP experience.