Position: PPC Manager
Category: Marketing
English level: intermediate
Years of experience: 4


PPC Manager - 4 years of experience in Product IT company

- Launching and optimizing PPC search/shopping/dynamic/display campaigns (Google Ads/Bing);
- Work with large budgets;
- Monitoring budget and adjusting bids to gain better ROI;
- Tracking KPIs to assess performance and pinpoint issues;
- Idea generation and testing;
- Producing reports for management;
- Managing the creation of large keyword lists;
- Working with Google Ads Editor, Microsoft Advertising Editor;
- A/B Testing;
- Detailed analytics and optimization of advertising campaigns in order to increase sales and reduce CPA;