Position: Data Analyst
Category: Data Analyst
English level: fluent
Years of experience: 7

Currently I study MSc Computer Science with Artifical Intelligence at Keele University in online mode. 

I have studied MBA in sales & marketing in Switzerland in 2014-2015. Then I have pursued MSc in Big Data Analytics for Business at IESEG School of Management in France.
I have 5 years of experience in retail banking, telecommunication and insurance sector as a marketing data scientist.

I have worked for in travel insurance unit of Allianz Worldwide Partners in Paris as a customer data analyst. I have segmented insurance holders based on their demographic information and claims. I have also built regular and ad hoc reports in Tableau.

Since 2017 till 2019 I worked at Kapital Bank, the largest retail bank of Azerbaijan as a senior customer data analyst. I was a project coordinator from Kapital Bank side in Customer Lifecycle Management project run with McKinsey. I have built customer response models in order to boost ROI of campaigns, segmented transactional behavior of credit card users applying advanced statistical and machine learning techniques using R. Along with it I have automatized regular reports with easily understandable, business friendly visualizations via Tibco Spotfire.

Since 2019 I work for Bakcell, the second largest telecommunication company of Azerbaijan as a head of CRM unit. My main responsibility is develop CRM strategy of the company. I build and run marketing campaigns to increase customer engagement, profitability and decrease the churn rate. I have managed Churn & Segmentation model building projects. My unit could increase profitability of CRM campaigns up to 15% in 2020 (during lockdowns) compared to previous years. I mainly use Excel, R for data analysis and reporting. On regular basis I provide upper management with presentations in PPT.

Currently I work for Azerlotereya, betting & lottery company of Azerbaijan.

My main career goal is to become marketing data scientist expert in world class.