Position: Paid Media Specialist
Category: Marketing
English level: fluent
Years of experience: 9

Team leader and Strategist for Accoleisure PVT LTD Zimbabwe Business Awards winner for 2019 Mobile application of the year (National) , Online Indaba Awards for best e-commerce platform – Webdev Group (National)
I have had the privilege of working in the digital marketing field for close to a decade, and I am thrilled with the many new ways that marketing can successfully reach a relevant audience. I always stay on top of every new marketing trends, and I am especially adept at online marketing strategies. As a versatile Digital Marketing Specialist with extensive experience in Social Media & Performance Marketing, my core competencies revolve around using online platforms to optimise and scale acquisition, improve retention and grow customer Lifetime Value in both B2B & B2C business cases.  What I offer in terms of competencies:
conceptualisation, configuration & management of campaigns to increase Acquisition whilst optimising campaign spend to yield optimal Customer Acquisition Cost & ROAS outcomes.
 Planning and executing Display campaigns to maintain brand visibility, enhance acquisition & engage new & existing users at both pre & post purchase stages of the customer journey.
 Execution of email marketing & marketing automation campaigns geared towards enhancing Customer Retention, increasing Customer Life Time Value and reducing Customer Churn Rate.
 Ensuring that data driven Marketing & Business Development decisions are made. This is achieved by creating Reports & Dashboards that highlight key KPI's. 

I have worked in Saas company, Banking, Property , Hosting and Website development, fintech using a wide range of Marketing stack.
Over the years i have zoned in and specialised on paid advertising (PPC). I manage campaigns on Google , Facebook meta, Twitter, LinkedIn.