Position: PR Manager
Category: Marketing
English level: upper
Years of experience: 8

— Created and executed the communication strategies for the new markets 
— Raised the Share of voice in the managing markets by 22% in total 
— Renewed the process of PR content distribution, which led to the reduction of content management efforts
Recent work experience

Marketing Communication Manager
March 2021 – Present

Responsibilities: 
— Executing the global communications strategy for the company in the Ukrainian, Polish, Romanian and Thailand markets 
— Closely collaborating with regional teams to lead a 360 approach to PR planning and execution 
— Communicating a differentiated market position that resonates with target customer segments and personas 
— Proposing marketing strategies and activities to support the retention of existing customers and the acquisition of new customers 
— Developing content angles and article outlines; writing press releases and managing content localization 
— Identifying and fostering media relations and outreach 
— Contributing to defining positioning, target audiences, and messaging in each market 
— Organizing and managing webinars and offline events for clients; Representing the company at international marketing conferences such as Affiliate World and DMEXCO 
— Cooperating with the graphic designers to develop promotional materials 
— Conducting regular research on the latest market trends to continuously seek out and identify growth opportunities (e.g., client acquisition & B2B opportunities, partner/affiliate marketing, strategic alliances, thought leadership angles etc.)