Position: Marketing Manager / Web 3.0 (Crypto, Blockchain) Marketing Manager / Head of Marketing
Category: Marketing
English level: upper
Years of experience: 4

Education, courses:

- Netherlands Institute of Marketing (NIMA)
   2021 - 2022 - Level EQF6 (Marketing Director)
- Sobko.studio (Visual UP 3.0)
   2021 (ad banners design and motion design)
- Genius Marketing (Syndicate 2.0)
   2020 (Performance marketing)
- Private CPA marketing courses

Certificates:

- Google Analytics Individual Qualification
- Google Ads Measurement Certification
I'm a practicing marketer that uses a data-driven approach.
Working on a project, I focus on quantitative data rather than guesses.

I analyze the financial model/unit-economics of the project and suggest the fastest and least expensive way to increase profits. 
Studied marketing at the Netherlands Institute of Marketing (NIMA)

Worked with IT companies, SaaS products, NFT projects, have an understanding of web3/blockchain technologies.

Some of the best cases:

   • increasing of return on advertising spend (ROAS) up to 908% 
   • reducing CAC by 2 times using new marketing strategy
   • reducing the cost of sales by 70% with Google Ads;
   • increasing ROMI by 13.5 times with a budget of $4000

I have 60+ projects in my portfolio and more than $1 million+ of effectively spent marketing budget.

Experience in:

> analysis of the company's current position in the market, financial model, analysis of competitors. Customer research. 
> creating a marketing strategy with its further implementation; 
> conducting SWOT, QFD, NPS, CSI analyses, applying marketing mix 6P
> tracking benchmarks, trends, research, finding best practices in different niches
> rebranding, positioning, differentiation from competitors
> calculating of unit economics, creating a Customer Journey Map, UVP, conducting A/B tests, applying JTBD framework
> full project management: from analyzing the current situation, creating a marketing strategy to connecting end-to-end analytics and process automation
> marketing budget planning, analysis of the effectiveness of its spending 
> management of teams of 4+ marketing specialists
> working with Tier 1,2 traffic (CA, ISL, IT, NZ, AU, BE, etc.)
> SEO, ABM, SMM, PPC (Google Ads, FB Ads), Email, PR, CPA-networks, Content marketing
> understanding and applying of metrics: PnL, ROI, LTV, AOV, NPS, CAC, CPA, CTR, Churn Rate, etc.
> experience with Google Analytics, Google Tag Manager, Hotjar, Power BI, Ahrefs, Ringostat, Google Search Console, SERanking, SimilarWeb, etc.