Position: Sales&Marketing Director
Category: Marketing
English level: fluent
Years of experience: 9

Achieved a 32% increase in total fiscal year profitability compared to the previous year
Achieved revenue growth of 115-123% compared to the previous year
Reduced transportation and customs clearance costs by 30%
Implemented an analytical scorecard for profit and revenue management
Led training programs for key account managers
Highly motivated professional with a strong leadership background and a demonstrated track record in strategic development and business management. Offering over 9 years of experience driving profitability and expanding market presence. Skilled in team leadership, go-to-market strategy design, effective retailer negotiations, and delivering impactful training sessions. Seeking a challenging opportunity to propel business growth.
Procter&Gamble (2021-NOW) - POLAND HOME CARE CATEGORY LEADER (Brand Portfolio Poland: Fairy, Ambi Pur, Swiffer; Ukraine: Head&Shoulders, Pantene, Herbal Essences, Aussie, ProSeries, Old Spice, Safeguard)
KEY ACHIEVEMENTS: Launched a successful portfolio restage in Auto Dish Wash, resulting in the highest-ever Dish market share in Poland in JA'22
Achieved a 32% increase in total fiscal year profitability compared to the previous year
Launched a niche super-premium brand in the Hair category for the first time in Ukraine
Led the design and implementation of Hair & Beauty Care Penetration, Consumption, and Premiumization activation plans
Achieved revenue growth of 115-123% compared to the previous year
MAIN RESPONSIBILITIES: Designed, aligned, and executed trade/product marketing strategy, driving 12% of PL business & 13% of UA business
Initiated successful new product launches and managed brand portfolio budgets.
Exceeded category revenue and profit targets, achieving growth ahead of regional expectations.
Developed and executed winning go-to-market strategies for the Home Care Category portfolio, driving market penetration and consumer engagement
Led and coordinated a diverse and cross-functional team to achieve project goals and deliverables
Procter&Gamble 2016-2021 - SENIOR ACCOUNT EXECUTIVE
KEY ACHIEVEMENTS: Led successful negotiation campaigns, signing strategic Joint Business Plans with key customers
Implemented effective in-store execution of new product launches, driving sales growth 
Steiner Ukraine 2014-2015 - HEAD OF AFTER SALES AND SERVICE DIVISION
KEY ACHIEVEMENTS: Increased annual spare part sales by 284% compared to the previous year
Reduced transportation and customs clearance costs by 30%
Led training programs for key account managers
Steiner Ukraine 2014-2015 - HEAD OF AFTER SALES AND SERVICE DIVISION
KEY ACHIEVEMENTS: Increased annual spare part sales by 284% compared to the previous year
Reduced transportation and customs clearance costs by 30%
Led training programs for key account managers
Seeking a challenging opportunity to propel business growth, enhance operational efficiency, and achieve exceptional results.