Position: Brand Manager, Employer Brand Manager, Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 5

• Coordinated and owned cooperation with Spiilka design buro - one of Ukraine's most renowned design agencies.
• Wrote the recognized by The Financial Times and Yahoo! Finance COVID-19 Printing Report comprehensively analyzing the situation in digital printing within the pandemic period.
• Had launched the company’s corporate blog that brought several important clients.
• Led the company's rebranding and conducted the brand audit.
• Cut the company's expenses on branded products by 25% while raising the quality.
• Increased the number of followers on the company's social media by 45-100%
• Never exceeded the direction's yearly budget (events, employer branding, social media, branded products).
• Re-invented the company's approach to events.
• For 6 years, managed the 1st glossy Ukrainian-language men's lifestyle magazine Egoist, CEO of Egoist Publishing LTD.
Experience in IT:
 
Employer Brand Manager, 2 years (Outsourcing company, 200 people)
• Led the rebranding and coordinated cooperation with one of Ukraine's most renowned design agencies
• Conducted brand audit as a part of the rebranding: employee interviews, brand analysis, data analysis, and market research.
• Developed internal communication approach: monthly newsletter, general company meetings, regular all-company email campaigns, and Slack announcements.
• Event management from scratch to launch (budgeting, concepts, coordination, organization): corporate events, all-hands meetings, parties, lectures, quizzes, thematic days, and recognition programs.
• Branded products: concepts, ideas, layouts, cooperation with designers and vendors, budgeting.
• Strategic planning (internal and external employer brand promotion, directions of brand development) 
• External communication: recognizing the promotion and publicity occasions - cooperation with Lviv IT Cluster, DOU IT employer rating, writing for industry media.
• SMM: Maintained Facebook, and Instagram profiles - content planning, writing, posting, ensuring continuous growth.
• Budgeting EBM direction (yearly, quarterly).
• Built and implemented EBM processes from scratch.

Marketing Manager & Brand Coordinator, 2.5 years (Outsourcing company, 50 people)
•  Launched the corporate blog (ghostwriting, promotion, design, maintenance)
• Created marketing materials to facilitate sales: content for the corporate website (Case Studies, Industries, Services), presentations, 
• Ensured quality presence at business platforms (LinkedIn, Clutch.co, UpWork, Growlabs, GoodFirms)  
• Developed and implemented SMM strategy, maintained social media accounts (Facebook, Instagram)
• Event management (co-organizing Company Days and other activities aiming to promote corporate values and brand attributes). 
• Monitored market trends, and researched competitors’ activities

PR & Event Marketing Manager, 6 month (Product startup, 30 people)
• Organized and hosted a series of webinars for potential and exciting clients (promotion and attendees engagement, content preparation, registration, moderation, follow-ups, and coverage)
• Conduced a series of email marketing campaigns selling company services and promoting upsales.
• Contributed to the blog development by defining the most interesting topics, ghostwriting, and interviewing clients and partners. 
• Social Media Marketing (Facebook, Instagram, Twitter)