Position: Marketing Manager
Category: Marketing
English level: basic
Years of experience: 4


Good day!

Work experience, where you worked and what your duties were:

From 03.2018 to 09.2018 (6 months)
Ardens.pro, Kharkiv (Complex business marketing)

During his work, he worked with budgets of 100-150 thousand hryvnias. per month
Worked on projects:

- Skillbox is an online university of modern digital professions
- Skillupfest – festival of digital arts
- Englex is an online English language school
- JsPRO – course "Wedding organizer"
- Gamenode – conference and hackathon, blockchain technology

- Analysis of the site for receiving traffic, development of an advertising strategy, segmentation of target audiences, creation of advertisements (photo, video, text), conducting a test and main advertising campaign
- Analysis, adjustment and optimization of RK in order to fulfill KPI
- Daily control of advertising and reporting on the work performed



From 10.2018 to 08.2019 (10 months)
Freelance, Kharkiv (Digital Marketing)

Worked with projects:

- Business Youth Kharkiv - courses, trainings for entrepreneurs
The main task is to generate leads for events in Kharkiv
- Dance Town UA21 - dance school in Kharkiv
Task: attracting people to the dance school, increasing brand awareness
- Richcolor - online cosmetics store
The main task is lead generation for offline master classes in Kharkiv. CA - manicure masters.
- Present Simple – English language school
- Morgun Fashion Group is an online school of stylists
- Onrial - Materials for eyelash extensions


From 05.2020 to 07.2021 (1 year 2 months)
Expecto Agency, Kharkiv (Marketing agency)

- Development of marketing promotion strategy
- Media planning and analysis of the effectiveness of advertising channels
- Analytics settings - Google Analytics, Facebook Pixel, Google Tag Manager
- Conducting advertising campaigns in Facebook Ads, Google Ads, YouTube
- Analyzing advertising and finding solutions to achieve results
- Creation of advertising banners in Photoshop
- Creation of technical tasks for designers/video makers

- Training and mentoring of new employees
- Training for the team

Worked with the following projects: Pharmacy 911, Visa, Digital Kharkiv, Litopark, Polus, WoodCity, Pharmacy of wholesale prices, etc.

At the moment, I am looking for interesting projects where I can make a result and develop further.