Position: Chief Marketing Officer
Category: Marketing
English level: fluent
Years of experience: 11

Results at the latest job:
• 55% Higher Annual Revenue
• 44% Lower Customer Acquisition Cost
• 25% Lower Customer Retention Cost
• 60% Higher Lifetime Value
LATEST ACHIEVEMENT: EXPLOSIVE AND PROFITABLE GROWTH FROM A TOP-20 COMPANY IN ITS NICHE TO A DOMINANT #1 MARKET LEADER IN 1.5 YEARS. 

Reason for Employment Termination: War in Ukraine. 

Summary: A Seasoned Strategic Marketing, Digital Marketing, Analytics & Business Development Executive with over 20 years of leadership experience, including general management, strategic development, global expansion, traditional and digital marketing management. Transformational Leader. International Executive MBA, University of St. Gallen- Switzerland (HSG).

PROFESSIONAL CAREER:
TotisPharma Group / Chief Marketing Officer, Member of the Board of Directors
Odesa, Ukraine
* OCTOBER 2020 – MARCH 2022 (1.5 years)
TotisPharma Group is currently a Top-1 Aesthetic Medicine and Cosmetics Distributor in Eastern Europe. 254 employees serve B2B and B2C customers in Ukraine, Poland, Moldova.
Direct Reports: 46 people in Ukraine, Poland, Moldova. Industries: Cosmetology, Cosmetics, Healthcare.

Results:
• 55% Higher Annual Revenue
• 44% Lower Customer Acquisition Cost
• 25% Lower Customer Retention Cost
• 60% Higher Lifetime Value
• Designed and carried out the marketing strategy that has boosted a company from Top-20 to Top-3 Aesthetic Medicine & Cosmetics companies in Eastern Europe within 1.5 years
• Implemented a data-driven marketing approach (business intelligence analytics software PowerBI)
• Optimized the business processes
• Expansion from Ukraine to Poland & Moldova.
Role:
• Designed and implemented a Marketing and Sales Strategy to
quickly and profitably turn a company into a dominant market
leader in its business niche.
• Turned an underdeveloped and understaffed Marketing
Department into a highly efficient modern team of professionals stealing a major market share from the competition.
 • Designed, hired for, trained & managed 5 Marketing Divisions within the Marketing Department - 46 employees: Brand Management, Medicine & Seminars, Digital Marketing & Analytics, Offline Marketing, Creative.
• Created a culture in the department where people are willing to win, develop their skills, feel empowered, and enjoy a nice positive vibe in the office making it a fun place for the others around.
• Implemented omnichannel customer retention and acquisition funnels that include a newly-built complex custom-made website, offline-online analytics that have drastically improved the Customer Journey as per NPS scores.
A forward-looking company that needs to grow fast. I am available to start quickly.