Position: Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 5

Excellent Team`s Leading - between Creative Team and Brand/Clients 

Leading of developing and launch new tools/technologies for ad market:
- DCO (Dynamic creative optimization) digital campaigns for Coca-Cola & Schweppes
- AR music clip triggered by Coca-Cola can
- Dron-printer for mural drawing for Sprite NCP

Effie Awards 2019:
Silver in category «Native advertising» with case «Sprite: Refresh Confidence»
Gold in category «Cross Media Storytelling» with case «Coca-Cola: ONLY COKE CAN DO THIS»
Bronze in category «Seasonal Marketing» with case «Coca-Cola: ONLY COKE CAN DO THIS»
Finalist in categories «Brand Experience», «Youth Marketing» with case «Coca-Cola: ONLY COKE CAN DO THIS» and in category «Single Communication Channel» with case «Sprite: Refresh Confidence»

Businesses result of these cases are:
 «Coca-Cola: ONLY COKE CAN DO THIS»
	For 2.5 months we increased sales of Coca-Cola cans by 73% (vs last year), drove recruiting of teens by 13.3рр, that 13 times overcame KPI. 
Thanks to the campaign we have essentially increased major brand metrics of Coca-Cola among teens:
	+ 0.7 – growth of Brand Love Score among teens and youth that 7 times (!) overcame KPI 
	+ 9.4 - growth of For someone like me (relevance) among teens, overcoming KPI 18 times (!)
	But the most important is that we brought back to Coca-Cola leadership in the category – growth up to 54.8%

«Sprite: Refresh Confidence»
	 Cans sales increased by 71% (we overdid plan in 7 times).
Image indicators increased dramatically during 2 months of the campaign :
	Cool brand +12pp*, target was overdone in 4 times 
	BLS increased by 0,4*, target was overdone by 0.1
	Teens (16-24) recruitment increased by 12pp*, we overdone plan in 12 times (!)
I`m open to the new opportunity/experience and want to discover digital and IT area.

My marketing and advertising backgrount:
Great experience of complex leading of year planning (business planning) of campaigns for all brands of The Coca-Cola Company Ukraine. 
Successfully implemented more than 30 integration campaigns (connection planning) for 5 years with brands such as Сoca-Cola, Sprite, Fanta, Schweppes etc.
Skilled in leading strategic projects and their local/global pitches.
Searching for a new source of growing business – analysis of market\communication opportunities and Clients’ needs for preparing proactive proposal.
Launched new tools and technologies  – DCO (Dynamic creative optimization) digital campaigns for Coca-Cola & Schweppes, AR music clip triggered by Coca-Cola can, Dron-printer for mural drawing for Sprite NCP.
Digital experience in leading sites, banners and application development – coordinating all stages from brief to launch/release on air.
Cooperation with celebrities for Coca-Cola`s and Roshen`s projects.

Clients: The Coca-Cola Company Ukraine (full brand portfolio), P&G (full brand portfolio), BIC, OLX, Roshen, JTI
I`m wondering to become a part of friendly, open-minded Team that will support me and help to switch-on  into IT/digital. Open for all new ideas and these projects...
It`s important to have opporunity to work form office a few days per week at least.