Position: Product Manager / Producr Marketing Manager
Category: Marketing
English level: upper
Years of experience: 3

Achievements:
- Based on the conducted analytical work, I have created and developed over 30 projects in the gaming and utility segments, most of which have already been launched on app stores;
- due to interaction with partners and clients, business achieved a 4.5-fold increase in sales and constant growth;
- built a clear system of accounting and reporting, schedules and procurement principles;
- systematized and prescribed almost all possible events and actions during them, thus making the project completely autonomous, which does not require minute-by-minute control;
- restored the operation of all network facilities after the start of the war, completely reorganizing the principle of work and internal accounting in the company
- Analysis of the given topic: competitor analysis on AppStore/Google Play, keyword analysis using Keyword Tool, defining functionality and offers, analysis of competitors' advertisements using BigSpy.

- Creating a technical task for designers: based on the conducted analysis and identified offers, drafting a brief for designers to create visuals for the application's store page - Icon + Screenshots. Determining key colors, main characters (games)/items, actions (utilities) that best showcase the app's advantages. Executing the brief using Figma.

- Text work: crafting advertising copy, push notifications, text for store screenshots using OpenAI.

- Creating a technical task for videographers: writing scripts and interactions between characters, heroes, etc., to demonstrate the app's key values, selecting competitor references, composing briefs for subscription and advertisement videos.

- Increasing install-to-subscription conversion: defining key premium features, enhancing onboarding.

- Other tasks: developing and implementing checklists for topic analysis and creating briefs for designers and videographers, which guide the team's work going forward.
My goal is to find a job as a Product Manager/Product Marketing Manager where I can apply my existing skills and acquire new ones.
As a Product Marketing Manager with a focus on continuous product improvement and attracting new users, the key goal of my activity lies in increasing download and subscription numbers through a combination of product quality enhancement and the effectiveness of its marketing promotion.