Position: Content writer
Category: Other
English level: fluent
Years of experience: 2

How FaithGazette Grew From Zero to 2,500 email subscribers and 380 website visitors per day.


CHALLENGE
FaithGazette  was looking for a way to step up their PR game to get more recognition for their book store, increase engagement, and improve the performance of their lead generation channels. 

SOLUTION

1. Short Copy re-written.

Short copy was made to generate clicks for their online website store by understanding what would disrupt their target audience and compelling them to take action.

Also, I provided content on a weekly basis for their website, newsletter, and social media. The overall quality of incoming leads has been improved as well.
The newly discovered target audiences helped the sales team focus their efforts on better prospects.


2. Branding became consistent.

Focused efforts to ensure they stayed on brand while keeping their audience engaged saw spikes of 325% in email subscribers, 27% in website visitors, and 42% in twitter engagement.

Understanding their mission, vision, and desired impact helped shape the content they required.


3. keyword and Audience Research

It was important to understand the pain points of their audience to create content that is valuable and resonates with them and ultimately lead to increased clicks and subscribers.

Keyword research for their blog section was required for search engine optimization purposes, and provided a guide on topics that their target audience were searching for. It was also important to get them seen and generate organic traffic.


All the above-mentioned actions increased the visibility of FaithGazette both on social networks and Google search engine.


RESULTS AND IMPROVEMENTS
1. Quality of incoming leads improved. 
2. Number of subscribers grew to 2,500.
3. Increased the number of website visitors to 380 unique visitors per day.
4. Increased twitter engagement.
5. 20 book sales made within a month.
Grew twitter account to 5000+ followers
You can't be in business and not have content.

How will you;

- Connect with your customers on a personal level?

- Position your business/service as an authority in the market?

- Stand out in a saturated market?

- Generate traffic without spending a fortune on ads?

- Help prospects understand the value you can give to them?

- Make them take actions that will give your business the necessary revenue to thrive?

The list goes on.

As a writer with over 2 years of experience, and having worked with clients in niches such as alternative health, medical health, digital marketing, and Saas, I can help you create content that will;

- Communicate your values as a business clearly and concisely.

- Engage prospects/visitors to your website and cause them to take action.

- Help you get seen by ranking on google thereby generating organic traffic.

- Serve your business for a long time.

So, if you want content that works, reach out to me.