Position: SMM
Category: Marketing
English level: upper
Years of experience: 3


I have been in the field of social media for 3 years and worked on various projects. These were such as -
- beauty salon
- women's clothing brand
- furniture salon
- confectionery
- a flower shop
- tattoo salon
- personal blog of a psychologist

Also, some projects were taken on the foreign market.

In the team, she played a key role in managing and developing the company's presence in social networks. But my tasks were:

1. Implementation and development of a strategy plan
2. Creating a content strategy
3. Creation of the content itself. Development of a variety of content - text and video - that attracts the attention of the audience and meets marketing goals. Departure to the location for filming.
2. Planning publications: determining the optimal time and days for publications, creating a content schedule.
3. Interaction with the audience: responses to comments, messages and questions from the audience, interaction for support and engagement.
4. Analysis and analytics: monitoring audience response, measuring campaign results, analyzing data to improve strategy.
5. Development of promotion strategies in accordance with the company's marketing goals.
6. Cooperation with other departments: interaction with marketing, PR, and sales departments to ensure a unified communication strategy. And work together with designers, copywriters, target specialists.
7. Competitor analysis: monitoring the activity of competitors in social networks and adapting the strategy according to market trends.

If we talk about the goals, then they were diverse and depended, of course, on the specific marketing goals of these projects.
Here are some general goals I had:

1. Increase awareness: make the brand more known by creating interesting content and an active presence on social platforms.
2. Audience engagement: increase the number of followers, likes and comments, which will increase engagement with the content.
3. Increase sales: create advertising layouts aimed at attracting attention and attracting buyers, which can lead to increased sales.
4. Customer support: answer customers' questions, comments and feedback, provide necessary information and support.
5. Engagement of influencers: Partner with influencers to promote the brand.

The main thing is to increase brand awareness, interact with the audience and achieve marketing goals through social networks.