Position: Digital marketer
Category: Marketing
English level: intermediate
Years of experience: 7


I was born and raised in Baku. Professional career began in 2007. During this time, experience has been gained in various positions in sales, business administration, customer care and marketing. Experience spanning B2B and B2C sectors offering services and products. Also participated in global projects in Ukraine and the EU.

For the last 4 years I had focused on digital marketing. The methodology of successful cases:

- Digital marketing strategy (correct tasking and management);
- Promotion strategy (combination of CPC, CPM, CPA targeting and sales models);
- Creation of customs / specials segments / lookalike  audiences;
- Content creation;
- End-to-end analytics;
- Participation in the development of DSP and DMP;

Targeting & contextual ads

	• Google Ads
	• Meta business manager (Facebook, Instagram, WhatsApp ads);
	• LinkedIn ads
	• Eskimi ads platform
	• Zeydoo CPA platform
	• Leads.su CPA platform 
	• Yandex direct
	• Mytarget

SEM & web optimization

	• SEO on the Most Relevant Checklist
	• Google search console
	• Google Optimize

Participation in projects - case summary:

www.technostore.az - e-commerce - top 5 in the search for 14 products in 8 categories;

Study in Ukraine - Service / Online sales - top 5 for 3 high-frequency keywords. Paid promotion. Results 75-150 sales per season. Average price of conversion: $300. Average marketing budget: $50,000

EURO-2020 Baku host city - Service / Online sales - Online tickets sales. 35% of the total number of tickets were sold online.

Paycity.az Apple Pay campaign by Visa - Service / Web analytics - Setting the data layer and collecting deep analytics.

Baku Marathon, International Fighting League, AFFA events - Service / Brand awareness - Lead generation for events, recognition of major sports and eSports events.

Bank - Products / Online sales - User acquisition, End to end digital sales: Exceeding of annual KPI for 9 months.