Position: Marketing Manager, Digital Marketing Strategist, Head of Content
Category: Marketing
English level: fluent
Years of experience: 3

- 5 relevant middle- and -senior java developers were hired by the client in the first 14 days after the ad-campaign launch on LinkedIn, Facebook, Telegram, and the Discord community;

- 15 quality leads in 6 months from the organic content marketing for healthcare software development direction of IT outsourcing company after major traffic drop;

- My ICP hypothesis brought the client 2 most financially lucrative deals and now they change their marketing strategy according to this customer persona journey map;

- I won a copywriting competition that brought us a long-term content writing contract with one of the Top#3 Ukrainian IT companies;

- Creating fintech regulatory compliance white paper in co-authorship with layer and CTO that continues to generate micro-conversions without additional content distribution;

- I hired and successfully mentored 5 employees with 2 of them getting promotions within the first 6 months;

- I optimized content making process for landing pages that improved copy quality and uniqueness while enabling us to delegate 80% of these tasks to subcontractors.
2020 - 2022 Digital Marketing Strategist at Livepage Growth Marketing Agency

Direct responsibilities

Regular

- Conducting customers interviews, briefings and consulting
- Brand strategy development
- Leading strategic sessions with clients and developing long-term marketing execution plans
- Content strategy development
- Customer journey map development
- CRO (applying general strategies as well as HotJar or Google Clarity analysis results)

Occasional 

- Communication strategies development
- Development of HR marketing strategies for social media 
- Market and competitors research

Teamwork responsibilities 

- Participation in sales presentations and preparation of commercial offers
- Participating in a workgroup for business process formation and optimization
- Participating in a workgroup for SMM- and PPC-based product development
- Managing a team of 3-5 people (projects-based)
- Participating in HR processes from hiring new team members for our agency and its clients (from vacancy formation, and recruitment interviews to career growth roadmap development and promotion reviews)
- Mentoring new team members 
- Creating courses for an internal learning management system and organizing educational workshops for the marketing and retention department
- Co-managing and overviewing website development activities for certain clients

2019 - 2020 Content Marketer, Copywriter at Livepage Growth Marketing Agency

- Content plan creation and execution
- Creating website-based content funnels
- Copywriting (landing pages, blog articles, white papers, SMM posts, HR quizzes, messages for paid ads campaigns, email campaigns, UX copies etc)