Position: Head of Product Design, Design Lead, Design Manager
Category: Design
English level: upper
Years of experience: 8

As a Head of Product Design, I helped industry-leading companies like Opera, Ledger, Baanx and CEX to conceptualize, design, and launch products for over 360M+ users around the world.

I define systems and processes that others in the company are able to follow. I consistently produce designs that raise the collective quality bar. I have a keen eye on maintaining quality across the entire product.

Building a good design org is a very interesting challenge.  I'm deeply interested in design management and role dynamics. I’m at my best when I’m helping others succeed. I love to inspire and motivate others. The design team is my tool, and my task is to make this tool working and efficient. 

MY PRINCIPLES:
— Design is а part of the process. Important, for designers the most important, but still part of the process.
— Think "roles", not "people". Understand the maturity level of the team, which allows me to attract people who are identical to the roles.
— Team = result. 
— Ensure mutual trust. Tolerance for the "right to make a mistake". 
— People do not need to be broken, they need to create conditions.
— Take a long-term view. Focus on company and product development.
I am a Head of Product Design with 8 years of experience. I am helping businesses, fintech startups, payment systems, financial and crypto web 3.0 companies build meaningful and delightful user experiences.

I developed and implemented successful design strategies for crypto card product which was developed and provided to next companies: Opera (Crypto Browser Web 3.0), Ledger, Reef, Tezos ets. 

We had over 400,000 waitlist signups by early March 2022 for CL card powered by Ledger.

Moreover, I led product design for Spot Trading Platform, Wallet, Loan, Staking, Saving and Crypto Credit Line product.  I have an impressive experience in product development in crypto and banking areas. Besides, I know the specificity of the market and the needs of users.

Areas of responsibility:
— Developed strategic design plans with projected timelines and budgets.
— Improved ‘Cryptodraft credit line’ product which can be thought of as the crypto equivalent of a card overdraft. This module was added into more than 30 White Label projects (Kinesis, SafeMoon, RioDefi, Bitwallet ets).
— Led the creation of a design system for the Iframe and application, resulting in an organized and consistent user experience throughout the platforms.
— Created the new identity, visual strategy and website experience which will allow company to target a more upscale market with more confidence. 
— Overseeing the design projects, from start to finish, and monitoring the staff members. Hired, developed, and inspired the design team. 
— Identified future opportunities, worked as a key thought partner to my counterparts in the product, engineering, and operations. 
— Contributed to product discovery and market research to identify the target audience and validate product-market fit, leading to increased community interest and successful conversions.
— Improved design delivery in 3+ project teams by facilitating design review sessions, conducting design audits.
— Presented creative vision to both internal and external teams and communicated the project outline to the design team.
— Reviewed feedback from clients and made alterations according to the clients' needs.