Position: Product Marketer / Growth Marketer / Digital Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 4


I'm a Product Marketer with a passion for my craft. 

For the last 4 years, I have worked with 7 B2B projects in the software development, SaaS, and crypto domains within Tier 1 geo. 

My strengths: market and user research, crafting messaging & positioning, marketing strategy, full-stack marketing (PPC, content, email, SMM, landing optimization, automation), and Sales enablement.

Experience:

Product Marketing Manager - SaaS platform for HR Managers / Aug, 2021-present 
Markets: US, UK, Nordics, Western Europe

Marketing Manager, IT company / Jun, 2019-Jun,2021

- Improved talent acquisition funnel metrics. Resulted in up to 207% uplift in inbound marketing leads. 
- Conducted customer research and tested the new positioning at the Java conference. Resulted in 120 leads of Java engineers. 
- Created a proposal template that increased deals velocity by 7% and contributed to the uplift of won deals at 22% during the next 3 months. 
- Built marketing processes: analytics, funnel, KPIs, and alignment with other departments. 
- Conducted brand research, resulting in a new company's positioning, values, and service lines. 
- Created 12 new case studies and updated all marketing materials.
- Increased engagement and number of subscribers twice on Facebook and Instagram.

Email Marketing Manager - FinTech product / Jul, 2018 - Jun, 2019

- Created daily newsletters for keeping the engagement of 3000+ investors.
- Improved the emails' open rate by 10% and CTR by 5%. 
- Setup automated onboarding emails flow for new investors

SMM & PR Manager - startups' accelerator / Sep, 2018-Jun, 2018

- Launched PPC, SMM, and PR campaigns for EdTech hackathon promotion. Resulted in 90+ purchased tickets for a hackathon.
- Increased students' engagement, attracting 8 startup teams for the 1st acceleration program. 
- Assisted in the promo of a crowdfunding campaign that raised over $20 000
Expect to work with a product in the growth stage, preferably B2B. Only remote-friendly options.