Position: CMO / Head of Marketing
Category: Marketing
English level: upper
Years of experience: 11

Training and promoting marketing professionals
CURRENT CAREER OBJECTIVES: 					
To achieve high level of professionalism and to grow expertise in international internet marketing (IM) management. To build strong personal brand as an IM expert.						 						
CURRENT PROFESSIONAL SKILLS: 
	 					
team management (20+ persons). Hiring, onboarding, promotion and firing,
career plans development for team members,
conversion rate optimization techniques, incl. usability testing and A/B and multivariate testing, buyer persona, pain-gain analysis,
content marketing, frequent public speaker (Ukraine, Russia, UK, Singapore)
B2C marketing strategy development, business model analysis and development (lean canvas),
agile marketing day-to-day execution.

					
KEY INTERNET MARKETING SKILLS:
					
Search engine marketing for E-commerce and b2b projects (7 y.+) 
SEM process management (5 y.)
Competitors research and business analysis (7 y.)
Prototyping and usability research (7 y.+)
PPC management (Google Ads 6 y.+, FB Ads 2 y.+) 
Actionable web analytics (5 y.+).

Practice Kaizen philosophy at workplace which perfectly correlates with User Centred Design activities incl. iterative user input and redesign of eventual product.
					


CAREER SUMMARY
					
September 2015 – Till Present. Deputy director, providing outsource marketing services
					
Business process management.
Lead generation and sales management,
Client management and team management. 
Special report for Forbes Ukraine with data and insights about ukrainian ecommerce,
Public speaking (100+ events), various articles about IM,
Career Plans development for team members,
Mentored 3 persons and promoted them to Business Unit Director’s level.