Position: Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 4

In one of the projects, I identified the key traffic channel and key message by user research. On this basis, I made a growth strategy and got 4,5M installs for 2,5 months with 0 budget.
I've been working in marketing for 4 years: I started with SMM in startups, later I learned PPC and had a position as Digital Marketing Manager.

I focus on customer-centricity and a data-driven approach in each project. I build a communication strategy and promote the product depending on who our client is. I study their pains and needs, how many such people there are in the market, and how scalable this solution is.

For example, in one of the projects, I identified the key traffic channel and key message by user research. On this basis, I made a growth strategy and got 4,5M installs for 2,5 months with 0 budget.

As for the tools - I use content-, email-, quiz-, influence-marketing, SMM, targeting in FB, VK, GA, TikTok, Twitter and Quora.