Position: Head of Product Marketing | Product Marketing Manager | Growth Product Manager | Chief Marketing Officer (CMO)
Category: Marketing
English level: fluent
Years of experience: 6

• Assembled a database of dealers from all over Europe (about 3,000 contacts). Launched an outreach campaign via Lemlist with ~50% open rate and more than 3% response rate. Collected crucial F.A.Q list for product department  based on responses and reached agreement with over 30 dealers;

• organized more than 10 published reviews in the media and 2 interviews on national TV without a budget;

• presented the product on the American radio technology show, was listed in TOP 10 products at the exhibition;

• attracted a customer through the media who bought and pre-ordered a total of 17 sets of products (value ~$270,000). 

• at the beginning of my work, there was no marketing team, so I hired and trained a new team (5-7 members) in a month;

• decreased CPL by 27%, increased profit by 30%;

• during the year, increased organic traffic to blog by 300%, because of the correct choice of topics, SEO, and content distribution;

• increased brand recognition due to blog and event marketing (measured by the growth of brand traffic and growth of direct requests).
→ Product Marketing Manager / B2B / (EU + Nordics)
• Creating and implementing growth hacking strategies for European & Nordic markets 
• Testing deliverability of highly personalized outreach campaigns.


→ Product Marketing Manager / B2B / (USA)
• Developing and implementing go to market strategy for internal SaaP for USA market 
• Developing and controlling implementation of UX wireframes for SaaP. 

→ Head of Marketing / B2C / UA
• in the beginning of my work there was no marketing team, so I hired and trained a new team in a month;
• launched a private university ad campaign on IT-academy basis, collected a first group of students and prepared leads for the next year.

→ Head of Marketing & Sales / B2C 
• managed the marketing and sales department (> 12 team members);
• monitored and analyzed the results of paid traffic campaigns (Google Ads, Facebook Ads);
• generated and tested advertising campaign ideas for new products, launched A/B tests via paid channels;
• set tasks and controlled remote designers and developers;
analyzed data through Google Analytics and CRM, visualized data in Spreadsheet, Data Studio;
• created a strategy, selected contractors and implemented an offline advertising strategy (billboards & banners).

→ Chief Marketing Officer & Editorial Head / B2B / UA
• increased brand recognition due to blog and event marketing (measured by growth of brand traffic and growth of direct requests).
• people-oriented corporate culture; 
• passioned small or middle-size team;
• product that impacts the world/country/society;