Position: CMO | Head of Digital Marketing | Product Owner
Category: Marketing
English level: upper
Years of experience: 9


Digital Marketer and Strategist with 9-years experience and a great passion in Blockchain, EdTech fields, IT Products and Mobile Apps. I have been lecturing Internet Marketing and Strategy at IT STEP Computer Academy for 4 years.

Have worked both for marketing and digital agencies, as well as a part of clients internal teams. 

My skills and qualifications:
- Digital marketing strategy
- Product/project management
- Creating projects from scratch and go-to market strategy
- Identification of KPI for projects, performance analysis
- Control and improvement of KPI and ROMI through the channels
- Market and target audience research
- Customer Journey map creation
- Construction and optimisation of marketing and sales funnels, cross-cutting analytics implementation
- Retention Marketing, LTV and CAC balance
- Brand Development Strategy
- Mobile marketing
- Team management (7-12 people), work with a cross-functional teams

Instruments and channels:
- Google Analytics, Google Adwords
- SMM, Facebook ads
- SEO
- Influencer marketing
- Content creation
- Community engagement tools
- E-mail (Mailchimp, GetResponse), LeeLoo (chatbot platform)
- Mobile marketing
- SERM
- UI/UX (Adobe Photoshop/Illustrator/Figma)
- Site constructors (Tilda, Wix)
- Jira, Confluence, Asana

General Skills:
Easygoing, good sense of humour, strong communication and analytical skills, strategic thinking, leadership qualities, self-organization, multitasking, purposefulness

Contacts:
Currently based in Warshaw, Poland
Employment type - full time or consulting (outsource)