Position: Market Research analyst
Category: Marketing
English level: upper
Years of experience: 6


Market Research analyst

Panel research 
- analysis of the results of panel studies and recommendations development based on them: analysis of factors affecting market dynamics; analysis of the customer's purchasing strategy (customers migration; share of wallet; level of loyalty); customers’ profile and segmentation; company portfolio analysis
- analysis of studies results in the context of brands, target audiences, regions, in dynamics
- cooperation with Data Processing Department: calculation requests and quality control of data processing
Ad hoc research (quantitative)
- sample design, questionnaires development, field instructions and other support materials
- project management: survey scheduling, fieldwork coordination, conducting trainings for interviewers (CATI, CAPI, f2f), data validation
- brand studies: brand equity, tracings brand health KPI, brand personality and positioning in competitive environment, employer brand image, U&A research
- consumption behavior research: category definition and segmentation; purchase intention, models of consumption, buying behavior and choice determining factors; consumer’s loyalty and retention levels

Internal research manager

- development "from scratch" and implementation of the system of internal research
- conducting a full range of research and organization of surveys to diagnose loyalty, involvement, motivation of employees, the quality of cross-functional interaction, the level of satisfaction of the internal client, assessing the effectiveness of the goal-setting system
- calling in the study the hard-to-reach small groups (TOP management), as well as the involvement the maximum number of employees in the strategic study of satisfaction, loyalty, and involvement 
- development of research methodology, data analysis, analytical reports with recommendations, and action plan
- preparation of technical specifications for tenders, qualification selection, and qualitative evaluation of tender participants
- worked in conjunction with a research agency: communication and coordination of work process