Position: Product manager
Category: Product Manager
English level: upper
Years of experience: 10

Re-engineered digital loan sales funnel to achieve 5x increase in online sales volume within one year by designing new process flow, reorganizing SEO/SEM/PPC activities, migrating customers from physical locations to digital.
• Co-led development and launch of a mobile banking application, becoming the second most used app in the country in the first year with 1.5 million downloads, resulting 16% drop in customer foot traffic to branches.
• Oversew launch of flagship credit card product of the bank and its digital sales strategy development and execution, achieving 150k card sales in first 9 months.
• Managed “Digital Customer Acquisition” project increasing online operations by 4x and reducing operational costs of branches by 1.5x.
I'm the Google Partner senior digital marketing professional with more than 8 years of experience in Banking, Insurance & Travel industries.

Specialties: Marketing, Technology, Brand Management, Product Development, Affiliate marketing, Advertising, Digital Marketing, Innovation, Analytics.

Currently, I'm leading the digital marketing of the biggest bank by assets in Azerbaijan, International Bank of Azerbaijan. In this role, I'm responsible for digital sales of loan and card products as well as all digital marketing activities of the bank including but not limited to SEO, SEM, PPC, email marketing etc. Prior to this, I was leading e-commerce at a leading insurance company in Azerbaijan, AzSigorta where I was responsible for digital sales on both b2c and b2b levels.

During my career, I've also consulted global brands like Qatar Airways, FINCA Global, etc.
I have two main expectations from the company and respective position:

1) friendly and professional environment: I think it is of utmost importance to have such an environment, which allows its participants to become the best they can be.

2) Room for professional development: Presumably one of the most important characteristics of a job is the potential for the employee to excel in their respective field. I would love to have opportunities for professional growth.