Position: Head of Marketing (UK)
Category: Marketing
English level: fluent
Years of experience: 11


I'm a digital marketer with deep knowledge of B2B, passionate about contemporary sales and marketing tactics, in love with startups. 

This is what I do:

I developed a digital marketing strategy for several B2B software products;
I'm really good at performing competitors and market analysis, setting goals and KPIs, calculating and forecasting ROI, ROMI, CPL, etc.;
Through my career I implemented and managed different CRM systems (Salesforce, Zoho, MS Dynamics) and multiple analytical tools;
I developed company branding from scratch, including website design; 
I made TONS of educative and promotional content (videos, tutorials, images, brochures, partner guides, etc.);
I take a major part in Search Engine Optimization activities and collaborate with copywriting agencies to create website texts, articles for the blog, guest posts, press releases;
Developed PPC campaigns for software catalogs, Google Ads and Bing (in conjunction with a PPC specialist);
My great passion is email marketing and designing personalized buyer journeys (btw, Natural Orders on Amazon is a rare find and I highly recommend this book);
PR campaigns in collaboration with opinion leaders and bloggers;
Outbound marketing activities and account-based marketing;
SMM in all relevant socials, including TikTok;
I love travel (especially business trips) and presented software products at an international events in the US, Germany, and Austria (Microsoft Ignite, SHRM, SPTechCon, WorldHostingDays, HostingCon, cPanel Conference, Parallels Summit);
I'm an easy-going, very sociable person and a proud manager of 7 people; I cooperate with sales, SEO, PR, copywriting and outbound teams for the best results.