Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 6

Some of my achievements are mentioned below:
•	Developed a minimum of 10 digital media campaigns per year as well as TV-campaigns. Launched a minimum of 5 outdoor campaigns, developed the advertising for big building's facades (for instance, SM Gulliver in Kyiv).
•	Developed 20 promo-campaigns in commercial channels.
•	Organized the planting of 200 000 trees in nature reserve in order to restore soils nearby Chernobyl zone, organized the events, SMM&PR activities in order to support this project and brands image;
•	Launched 3 annual "TDF awards" of Yves Rocher Foundation, negotiated with dozens of NGOs and eco-activists, collaborated with chief editors of top offline/online media and invited celebrities to become the juries of our award. Organized 3 shootings of eco-projects films around Ukraine and several local shootings, developed marketing activities for this project and brands image.
•	Optimized our internal products operation processes: created several user-friendly data bases with major information about our products, assortment, pricing etc.
•	Leaded the Yves Rocher International Assortment Project in Ukraine - a half-year project of reconsideration of whole products assortment, sales, detailed product matrix, macro- and micro-planograms in order to optimize shops interior, merchandising, customers’ journey and boost sales.
•	Organized dozens of events in shopping malls around Ukraine (Skin Care Bars, sprayings, promo-zones, client days, etc.) and at some social events (Elle Active Forum, Superwoman etc.). Organized several press events.
•	Initiated and organized some online/offline activities for the team (for example: Antarctica event - live stream from UA Antarctic station and lecture of expedition members; 3-days corporate outdoor event in Carpathians; trees planting events, etc.).
•	Was a speaker at dozens of internal presentations, events, conferences for our team and franchise vendors. Was invited as a guest speaker on external conference.
Marketing and communication manager with Master's degree in international management ("Kyiv Polytechnic Institute"), passionate about brand marketing and communications. Have been working full time for 5,5 years in L'Oreal Ukraine and Yves Rocher Ukraine. Some of my major and latest career roles are highlighted below:
Marketing, communications and CSR manager (Apr 2019 - till now):
•	Brand communication: development of digital media and TV-campaigns; development of major brand and products communication, creative content, claims, commitments. Support of PR and SMM managers with actual information and content about products, brand commitments, CSR projects. 
•	Implementation of products launches: market analysis; assortment management; pricing and promo-offers for commercial teams; products’ naming, main creative content and claims formation; support for logistics, commercial, education and marketing teams: assortment, products descriptions and usage, launch plans, suppressions, marketing plans, etc. 
•	Research and analytics: analysis of products sales, market and consumer data; competitors pricing and promo-activities tracking.
•	Curator of Yves Rocher Foundation projects in Ukraine: «Plant for life» (organization of large-scale trees plantings in Ukraine) and «Terre de Femmes Award» (organization of the annual contest of the best eco-projects, managed by women). "Full-stack" implementation and marketing support of this projects: development, SMM & PR, events organization, collaboration with press and celebrities, documental support and feedback to French colleagues.
Trade Marketing Manager (Apr 2018 - Apr 2019) and Junior Marketing Specialist (Aug 2017 - Apr 2018):
•	Implementation of promo-campaigns in retail: promo selections, cross brand partnerships, POS materials creation, loyalty programs development, etc.
•	Organization of shopping malls activities, events, online and offline advertising.
•	E-comm campaigns development, web-site content creation.