Position: Marketing Manager
Category: Product Manager
English level: upper
Years of experience: 4


Experience in marketing for over 10 years. Project management, budgeting skills, strong analytical and creative skills, negotiation and presentation skills. Key competencies: comprehensive marketing, advertising, PR, PPC, SMM, direct marketing, market research, work with databases.

Responsibilities as a Marketing Manager:
- Digital marketing strategy development, brand positioning analysis 
- Marketing budget creation, promotions calendar planning
- Development and implementation of marketing campaigns, promotions, advertising materials, etc.
- Competitors and pricing research
- Site functionality and funnel testing, resolving conversion problems
- Leadership of 4 affiliate managers (tasks setting, monitoring of implementation)
- Coordination, setting tasks for related departments, monitoring of their implementation: Affiliates (TOP, WEB, APP, SMM), Retention, Brand Service, Lead Generation, Email, SERM, SEO, Product 
- Drawing up project documentation for the department
- Managing and execution of Facebook campaigns
- Ensuring established metrics/KPIs for campaigns are aligned and geared towards client campaign success
- Collecting and validation of data sources (audiences, crawlers, clustering and deliver settings)
- Analyzing and presenting campaign reports to both internal and external stakeholders