Position: Marketing Manager / CMO / Head of Marketing / Head of SMM Department
Category: Marketing
English level: upper
Years of experience: 6

Working at the Black SMM Agency as the head of the SMM department, we grew the number of employees by 70% in a year, moved to a new office and opened the Black SMM School, where I trained three flows of students (75 people). By optimizing job responsibilities, training specialists and coordinating the work of the departments, we have increased the average bill of the projects, the number of services provided and increased advertising budgets to 30% per project. 

In 2021, as head of SMM, my department created and implemented 48 SMM strategies, 11,614 stories and clips, and 4,898 engaging publications. By the end of the year, targeted advertising budgets for the projects were more than $1.8 million.

Worked in "To Ye Ramen" - the first Ukrainian ramen restaurant in Kharkiv, where in 3 years we created a recognizable and beloved by many restaurant with an authentic Japanese cuisine. 

Social media growth averaged 400 subscribers per month, over 50 responses, personal messages and comments per day. We developed a content marketing strategy and thought out a communication strategy - the social media ERR was between 20% and 60%. In addition, working with opinion leaders, dealing with negativity, and a customer-focused marketing department helped us maintain a 4.6 out of 5 star rating on Google and other popular reviews. 

Prior to Covid19, we worked with the founder to develop a franchise proposal and received 2 offers to buy the franchise. Also through our advertising and outreach efforts, the company resumed operations and was able to reach 80% of pre-quarantine profits despite severe restrictions and the service industry crisis.
I've been in professional marketing for over 6 years, including 4 years managing social media projects. 

I work for a startup called Listing-Guru as a CEO. This company helps projects to get listed on CEX and DEX crypto exchanges. 

I worked at SMM-agency № 1 in Ukraine (2021), where I grew from SMM-specialist to the head of SMM-department in 3 months. I am sincerely grateful to the Black SMM Agency for the experience gained in managing projects in absolutely different domains. This experience now allows me to use marketing tools more objectively and solve problems at the department level. 

I have experience developing projects on my own, as a member of a team and as a chief marketing officer. In my professional growth at the moment, I am focusing on people management and content marketing skills for consistent inbound marketing. To give you an example, here are the statistics of one project where I created a series of videos that, six months later, have already garnered over 5 million views. 

Now I'm exploring DeFi, NFT, promoting Web3 and Metaverse related projects, marketing on Twitch, Reddit, Discord, Medium and Twitter. I'm motivated by the opportunity to help really useful projects, create a full marketing cycle for them and cover all their needs so the whole world knows about them.