Position: Junior Marketing Manager
Category: Marketing
English level: upper
Years of experience: 2


In my previous role, I implemented an analysis framework that identified areas for improvement in communication and product positioning. By fostering collaboration between the marketing and technical departments, we effectively communicated the unique features of our product, aligning them with our business objectives.

Additionally, I introduced strategic changes to our social media communication strategy, resulting in an impressive fourfold increase in engagement. I recognised the diverse customer acquisition potentials across social networks and developed tailored communication strategies and business goals for each platform.

By conducting comprehensive market and competitor analyses, I successfully identified the unique advantages of our product. Leveraging this knowledge, I crafted a positioning strategy highlighting our distinctive qualities. I also devised specific positioning approaches for product series to ensure a consistent brand image.