Position: Digital Marketing Specialist
Category: Marketing
English level: intermediate
Years of experience: 4

As I mentioned above I am working at Ethiopian Airlines as a Digital Marketing Specialist and have had the privilege of receiving notable recognition for my contributions and dedication to my role. It is with great pride that I share the following accomplishments:
    Appreciation Letter: I was honored to receive a heartfelt appreciation letter from Ethiopian Airlines Integrated marketing and Communication Director Mr. Tewodros Brhanu in recognizing my consistent commitment to exceeding expectations and driving results. This acknowledgment speaks to my unwavering dedication to achieving excellence in all that I do.

    Fast Track Promotion: In recognition of my exceptional performance and significant impact on the company's success, I was promoted on the fast track to a Senior digital marketing role. This promotion not only underscores my proficiency but also demonstrates my ability to take on greater responsibilities and contribute to strategic initiatives.

    Best Employee of the Year Award: I was humbled to be awarded the "Best Employee of the Year" in recognition of my outstanding contributions, innovative thinking, and collaborative spirit. This award stands as a testament to my commitment to excellence and my drive to continuously deliver exceptional results.
As a UI/UX designer with 3 years of experience, I have had the privilege of working on various exciting projects. Here is an overview of my work experience:
Project: Ethiopian Airlines Website Redesign

    Redesigned the user interface and user experience of an existing airline website to improve navigation, enhance visual appeal, and streamline the ticket purchase process.
    Conducted focus group discussions and gathered feedback to understand pain points and preferences, incorporating the findings into the redesign.
    Collaborated closely with the development team to ensure the seamless integration of design elements into the final product.
    Technologies used: Adobe XD
Project: Ecommerce Website Redesign

    Redesigned the user interface and user experience of an existing e-commerce website to improve navigation, enhance visual appeal, and streamline the checkout process.
Collect customer pain points from tools like google analytics and hotjar, incorporating the findings into the redesign.
Collaborated closely with the development team to ensure the seamless integration of design elements into the final product.
Technologies used: Sketch, Adobe XD, InV the final product.
    Technologies used: Figma
As a UI/UX designer in my current role, I am responsible for leading the design process from conception to implementation. I collaborate closely with cross-functional teams, including developers, product managers, and stakeholders, to ensure the delivery of user-centered designs that meet project goals and user expectations. I am involved in creating wireframes and prototypes, and working closely with developers to ensure the seamless integration of design elements.I am also experienced in digital marketing and analytics which give me insights into user behavior and preferences. This helps me to create designs that are user-centric and meet the needs of customers.
While I have gained valuable experience over the past three years, I am committed to continuous growth and improvement. I am eager to further enhance my skills in user research and usability testing, as well as stay updated with the latest design tools and trends. Additionally, I am keen on expanding my knowledge in areas such as motion design and accessibility to create more engaging and inclusive user experiences.