Position: Head of marketing, CMO
Category: Marketing
English level: upper
Years of experience: 11

Achievements from the last 4 places of work:

1. SAAS (В2В):
Launch of the SAAS startup from the idea to the first sales
Create an effective lead generation strategy in the B2B segment
Creating a community of a target audience of more than 2000 car repair shop owners in 4 months

2. MedTeach:
Increase in paid advertising ROMI from 90% to 180%
Increase LTV by 20%
Promotion of a medical mobile app. From 0 to 30,000 installs per month

3. E-com:
Reducing CAC by 4 times
Increase LTV by 25%
Online store conversion 8% into a purchase

4.Law firm (IT market):
Website conversion into an application 6%
Conversion from an application to a client 25%
CTR (Google Ads)  7 - 9%
I have an experience of over 11 years in marketing and advertising.

By applying insights, experience and instinct, I create strategies that drive action and deliver ROI. 
Although I focus mainly on social and digital marketing channels, my comprehensive understanding of traditional media helps me take a holistic approach to creating truly integrated campaigns.
I blend​ strategy and execution to reach goals with a consistency of message and brand voice. Most of the projects I have worked on increased sales and made a healthy presence on the market.

I have an experience building and managing a team of up to 10 marketing professionals.

I spend a lot of time in analytics and product departments. I believe that the success of marketing depends on the quality of the product, and analytics helps us with this.

Marketing tools:
SEO and ASO
SMM, YouTube, Telegram
Digital Advertising: G.Ads, Fb.ads, DV360, LinkedIn. ads, ect.
Direct mailings: e-mail, viber, push (web and mobile), bots
Analytics: GA, Appsflyer, Firebase, Hotjar ect.
PR: media promotion, SERM, offline/online events