Position: User Acquisition Manager
Category: Marketing
English level: pre
Years of experience: 1.5


About Me:
- Over 1 year of experience in user acquisition for mobile casual and hyper-casual games.
- Strong knowledge and understanding of key performance indicators such as LTV, CPI, CTR, CPM, CVR, eCPM, Retention, ARPU, ARPDAU, etc.
- Completion of the Marketing in Mobile Games course from XYZ. Continually educating myself via various sources such as webinars, articles, and blogs to stay updated with the latest trends and changes in the field.

Responsibilities Include:
- Analyzing and segmenting audiences for targeted advertising (including tiers, demography, gender, and ages).
- Developing advertising strategies.
Searching for new creative concepts and writing design and technical specifications for the creation of ad creatives and scripts, and conducting research using tools such as Facebook Ads Library, AppMagic, AppAgent, etc.
- Creating, setting up, and scaling advertising campaigns with various objectives.
- Reporting on advertising campaigns on a daily, weekly, and monthly basis; preparing and visualizing data in Excel.
- Evaluating reports to identify the most effective advertising campaigns according to established goals.
- Analyzing the user funnel and identifying key moments in the user's game experience.
- Applying knowledge about effective App Store Optimization (ASO) and conducting A/B tests.
Identifying the most effective combinations of creative content and audience.
- Analyzing the effectiveness of launched creatives and seeking new marketing solutions in line with set KPIs.

I am highly interested in expanding my knowledge, applying my skills in a practical context, and learning new things. Consequently, I am open to any form of collaboration in a game development campaign, only remote part-time!
I am a responsible individual, quick-witted, and always eager to learn something new.