Position: Senior Product / Advocate Designer
Category: Design
English level: intermediate
Years of experience: 11

CSSDA • Best User Interface, User Experience and Innovation. Special Kudos Awards

Igor Sikorsky Kyiv Polytechnic Institute • Keynote speaker
I delivered a speech within “Design Thinking. Methodology of the future” event at the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"​

Designed.org • Design Mentor
I have joined the Designed.org initiative as a Design Mentor and supporting designers from around the world to get inspired, polish their portfolios, help to find new jobs and be more productive.
Hello! 

I tackle structural and architectural problems by thoughtfully organizing functionality into pages and workflows to meet user needs and match their mental models.

I believe I know that implementing an idea without first confirming the hypothesis in the real world, or blindly copying other market players leads to solutions that don't bring value to the end user. Market Research and Product Concept make them responsive to test ideas on real people to determine whether we've hit the target before building the big product.
Subconsciously, all people stretch to something that is systemic and beautiful. Great design is never just something fancy. At first great design is correct accents, at second - beautiful forms and colors at the end. Great design is the key to peoples' hearts and is impossible without these three key features:

• Defining the Information Architecture, which is the foundation of a system and responsible for making the data structure so simple that with any number of functionalities the product remains simple and easy to use.

• Creating a great User Experience, which is possible only by analyzing the behavior of real people. To make the product experience enjoyable and memorable it needs to be so easy to use that even a 3-year-old child can do it.

• Crafting a User Interface, which purpose is to pursue a specific goal and solve specific tasks. It is important to highlight the main functions and hide those less important, and make it so that people can perform main actions in just a few clicks or taps.

Because people use apps only when it is really convenient.

Let's talk!