Position: Head of Digital Marketing, Senior Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 7

Upon request, I will provide a CV with detailed information on the projects I worked on and the results achieved.
Professional Summary:
Experienced professional with over 7 years of experience in B2B Marketing (+3 years in digital advertising). Skilled in planning, developing, and executing digital marketing strategies within the US, European, and CIS markets. Built and led a remote team of up to 10 people.

Hands-on experience:
-	Digital Marketing
-	Operational Marketing 
-	Content Marketing
-	Email Marketing
-	Social Media Marketing
-	SEO
-	PPC
-	Demand Generation & Lead Nurturing
-	Website Management
-	Event Management
-	Collaterals Development
-	CRM Management
-	Analytics and Reporting
-	Team Management

Responsibilities:
-	Implementation of communication and marketing strategies that build customer loyalty programs, brand awareness, and lead generation
-	Managing all digital marketing channels (corporate website, landing pages, social media pages, emails, SEO, PPC, PR, webinars, events, etc.)
-	Developing, executing, and analyzing digital marketing campaigns and promotional activities
-	Handling demand generation and lead nurturing activities
-	Managing the marketing automation process (CRMs: HubSpot; Creatio)
-	Planning and managing the process of content creation, design, and production
-	Managing the development process of a corporate website and providing its ongoing updates 
-	Participating in SEO strategy development and supervising its implementation
-	Supervising PPC campaigns development and monitoring their effectiveness
-	Managing the implementation of SMM and PR strategies as well as analyzing their performance
-	Reporting activities: preparing detailed reports on marketing campaigns to evaluate their overall performance and providing meaningful feedback to the company leadership for decision-making purposes
-	Participating in marketing budget planning
-	Leading the team, defining KPIs, providing assistance and guidance as well as monitoring the team’s progress and performance

Professional Skills:
- Languages: English (Full Professional Proficiency); Ukrainian (Native)
- CMS + Design: WordPress, Wix, Canva
- CRM: HubSpot, Creatio
- Email Marketing: MailChimp, ActiveCampaign
- SEO: SemRush, Ahrefs, Google Search Console, Google Tag Manager, etc.
- Analytics: Google Analytics, Google Ads, LinkedIn Campaign Manager, Facebook Business Manager, Hootsuite, ClickMeter, etc.
- OS + Productivity: Microsoft Office, Asana, Trello, Monday.com, Jira, Slack
- Other: ZoomInfo, Alexa, Miro, Rytr, Surferseo, GoToWebinar, ON24, veed.io, etc.