Position: CMO, Digital Marketing
Category: Marketing
English level: upper
Years of experience: 5


More than 5 years of experience in digital marketing. The last 3 of them are in the PDL market. I familiar with all the main sources of customer acquisition from online and offline. 
I am able to plan, set tasks, monitor performance and evaluate efficiency. I'm not afraid to do the work with my hands, but I believe in process automation. I have a creative instinct, an understanding of the marketing funnel and the knowledge of how to package a product and bring it to market

Responsibilities:
• Drawing up plans for attracting clients for a month and a year 
• Analysis of the effectiveness of all marketing activities
• Search for new sources of clients
• Evaluation of ROMI, LTV, CRR
• Reporting
• Setting goals for customer retention specialist, copywriter, developer 
• Development and implementation of promotions for new clients and retention. 
• Assessment of their effectiveness

Key achievements:
Developed and implemented a system of promotional codes for retention
In practice, proved that returned customers should be given a discount on a loan for short periods after the loan was closed and this will not negatively affect profits.
Reorganized the work of the customer retention department, which made it possible to reduce costs for new customers and at the same time increase a good loan portfolio
Thought over, wrote the TOR and introduced a new loan application form, which allowed increasing the CR by 15%