Position: Marketing Data Analyst
Category: Data Analyst
English level: intermediate
Years of experience: 6


01.09.16 - 01.04.19 - Client base management manager in telecom company. 

1. Lead of a group of 15 B2B CC employees.
2. Work with outbound/inbound activity.
3. Lonching outbound targeted upsell campaigns, lead generation, work with retention.
4. Preparation of a conversation script with a client.
5. Evaluating the results of campaigns, making changes to improve results.

01.04.19 - today - Product owner + Marketing data analyst in telecom company. 
(MS Office products, Think-cell, Oracle SQL Developer, CRM systems, Microsoft Power BI) 

Product owner: 
1. Determinating the target audience, customer segments, communication channels to ensure effective sales and promotion of the product.
2. Proposing initiatives to make changes to existing or create new products and services
3. Calculating business cases based on global or local trends and taking into account analyzed statistical data from existing subscribers, predicting financial efficiency of product, tariff, service, etc.
4. Proposing and implementing initiatives to improve products, services, simplify processes in order to increase the number of users, develop usage and increase revenues from tariffs, services, monetize the existing base, attract and develop a new base, using for this purpose the analysis of patterns of customer behavior. Involving and coordinating the actions of all necessary employees of the company in order to achieve maximum efficiency

Data analyst: 
1. Preparing reports and presentations based on data analysis for the entire subscriber base (weekly, monthly, quarterly, etc.) based on which he analyzes efficiency, develops product and service development strategies, monitors key indicators, and, if necessary, proposes changes to design, communication, cost changes service, product, tariff.
2. Developing and approves new forms of reporting, including automated ones based on Power BI or others, prepares reports;
3. Collecting statistics and analysing of the key indicators according to one-time and regular requests of B2B divisions, forming analytical presentations in accordance with the requirements of internal customers;
4. Analyzes commercial indicators in terms of segments and sales channels, etc.;

Key projects: 
Preparation and lonching of an annual mass upsell of the base (~500k subscribers) with the involvement of all the necessary employees of the company, development of a strategy for informing and retaining the client base.