Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 9

ACHIEVEMENTS
* Successfully promoted product in different spheres: IT, Foodtech, fintech, e-commerce
* Launched 7 various web projects from scratch
* Optimized the business processes in between co-teams: Marketing, Analytics, Designers, Developers, Sales.
* TOP10 of the Most downloaded Applications in Europe in 2020
* TOP3 in Food and Drinks
* Overtook the main competitor in Downloads 
* Integrated and managed 10+ Affiliate Partners
* Raised the Rating of the app by 23%
* Raised the number of organic installs by 40%
* Reached 5% share of total monthly orders and 4% of total monthly revenue in CPA channel
* Improved CR from the view to the organic install on 10% 
* Learned SQL from scratch to analyze the impact of marketing campaigns
I am a high skilled Digital Marketing Manager with more than 8 years of experience in Mobile and Web product development.

It will not come amiss to mention that I am a person of a strong analytical mindset along with a creative approach and a deep understanding of Product Marketing itself.

* 8 years of Product Marketing: product positioning and marketing strategy development
* 8 years in Digital Marketing
* 6 years of Data analysis: research, reports, and analytics set-ups
* 5 years of cross-functional teams Management: Marketing, Dev, Product, Analyst, Design
* 2 years in Mobile marketing, promotion, and analysis

Moreover, I appear as an X-shaped specialist with expertise in Full-stack of digital marketing.

EXPERTISE DETAILS:
- Strategic planning and budgeting
- Developing product positioning on the market
- Managing (marketing) teams
- Growth hacking
- Full-stack of digital advertising
- SMM and Influencer Marketing
- ASO & SEO
- Copywriting & Content marketing
- Affiliate Marketing
- HTML, CSS
- Mobile & Web analytics, SQL
- Quantitative analysis of Marketing activities

USED TOOLS:
- Mobile: Google Play and App Store Consoles
- Mobile analytics: Adjust, Firebase
- ASO: appfollow, App Annie
- Analysis: Power BI, Tableau, DBeaver, Firebase, GA4, Data Studio, Tag Manager, Search Console 
- Advertising: Google Ads, Facebook Ads, ASA, TikTok ads
- Email: MailChimp, Mautic, E-Sputnik
- Jira, Confluence, Figma, and other IT tools

In my professional career, I want to focus on product marketing, the creative side of marketing and the analytical part of marketing. These will give me the ability to see the whole picture from the helicopter view and made the right data-based decisions of how to promote the Product.
I would like to work on a Product company. To concentrate on promoting the exact Product for the biggest integration in all business processes and to work on maximum capacity possible.