Position: Head of Marketing
Category: Marketing
English level: upper
Years of experience: 9

Implemented inbound lead generation, increasing deal ACV by 30%+ and topline pipeline growth by 80% YoY.

Implemented Account-Based Marketing (ABM), driving upsell growth of 45% YoY on named accounts.

Grew a startup from $0 to $1.8 million in revenue (8 months) through social media marketing and strategic planning.

Attained double the industry average Click-to-Open Rate (CTOR) for email campaigns and news at 20%+, due to the curation of great brand, product, and thought-leadership content in 6 languages.

Built the lead generation strategy, increasing pipeline by 4x within 6 months, reaching faster sales speed, and improving sales conversion metrics.

Empty for now, waiting for exciting challenges on your project ;)
I'm NOT your everyday "Marketing Manager".

Entrepreneurial to the bone, I get under the skin of the business, identify the barriers to profitable trade throughout the operation, and unlock the stories that will move consumers to click "Buy"/"Subscribe".

Known for combining data with creativity, I elevate challenger brands to attract premium customers even when budgets are tight.

I develop well thought through and considered strategies whilst ensuring they gain an unfair share of attention.

Rolling my sleeves up, I enjoy building and mentoring teams that deliver great work, often from a marketing ground zero.

I’ve built scrappy start-ups with founders and grown $70+ million brands.

I have a deep interest in sustainability and have personally co-founded unusually interesting businesses related to online reputation management and advanced pricing analysis.

A champion for all things digital, with the belief that the digital space is the future of how people work and how technology can be used to solve complex challenges.