Position: Business Innovation and Technology Management
Category: Business Analyst
English level: fluent
Years of experience: 2.5


Having graduated with a degree in Business Innovation and Technology Management, I have applied my expertise in various fields as follows:
Digital Marketing:
-Developed and executed a social media marketing campaign for an Electronic sales company(Nairobi Computer Shop) that increased engagement on the company's Facebook page by 50%.
-Conducted keyword research and implemented SEO best practices, resulting in a 20% increase in organic search traffic to the company's website.
-Managed and optimized Google Ads campaigns, resulting in a 10% increase in conversions and a 15% decrease in cost per acquisition.

Customer Service:
-Worked with a team of customer service representatives at a Call Center,where I was vital in achieving a 95% customer satisfaction rate and a 20% reduction in average handling time.
-Implemented a new customer feedback system that increased response rates by 50% and provided valuable insights for improving the customer experience.

Business Innovation:
-I was part of a cross-functional team in the development of a new product, VirtualisReal; that is aimed at educating people on the various opportunities and use cases of metaverse(virtual worlds).
-Developed and implemented an innovation strategy for the company, resulting in a 10% increase in new product and service ideas generated by employees.

Management:
-Was team leader of a team of 5  employees where through proper communication and introduction of a reward system where good  ideas were rewarded,a 15% increase in team productivity was achieved.
-Developed and implemented a performance management system for my team, that resulted in a 20% increase in employee performance and a 10% decrease in turnover, the system was adopted company-wide.

Technology Management:
-Collaborated with a cross-functional team in the development and implementation of an enterprise-wide customer relationship management (CRM) system, resulting in a 20% increase in sales and a 10% increase in customer retention.
-Conducted an analysis of the company's technology needs and developed a comprehensive technology roadmap that aligned with business goals, resulting in a 15% increase in IT cost efficiency and a 12% reduction in IT risk.
-Managed the integration of a new enterprise resource planning (ERP) system, resulting in a 40% reduction in order processing time and a 15% increase in on-time delivery.