Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 1

The balance of followers for 10 months is 4558 (+20.6%).

The collaborations on a barter basis with bloggers have been organized to increase awareness (e.g. ) Bohdan Osadchuk, Yehor Andryushyn, Hanna Serdyuk, Evgeny Taller.
A big project that I have been working on for over a year is the English language school in Kyiv, English Prime. After the full-scale war had started, the company set three main goals for promotion in social networks:

- increase brand recognition and engagement on various placements - the result is 5k more followers on Instagram and 50% more average post reach than it was before;

- increase the number of applications for services (today the school has 3-5 leads a day, it used to have approximately 1 lead a day before)

- to adapt the SMM strategy during the war (the charity auction was organized twice, and much content is connected with Ukraine and widely shared among the followers). 

Tools and elements of the SMM strategy that I used:
- in-depth analysis of available data and their processing (SWOT analysis, profile audit, study of target audience, analysis of competitors, etc.);
- setting SMART goals;
- formation of a design system;
- creating a content plan;
- video shooting and editing;
- strategy analysis and monthly reporting.

What's more, I didn't just work with existing content from experts, but independently did research and changed the content according to the target audience requests, since I was constantly in contact with them while working as a teacher.

At this moment, I maintain contact with the project and implement many ideas into life. I am also deepening my knowledge in marketing, branding and sales in order to independently start projects from scratch.