Position: Marketing Manager/Marketing Leader/Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 5

Over the past 1.5 years organized 10+ digital events with 7k+ registration and 5k+ attendees, helping the sales team schedule hundreds of demo meetings and open deals; 50+ offline events visited by the sales team, 5 side events organized, offline events became the main driver of the sales pipeline; SEO activities resulted in 2x organic website traffic; worked closely with 25+ marketing partners.
Skills: Marketing & lead gen strategy development, team management (5+ employees), campaign management, paid ads (LinkedIn, Meta, Google, Twitter, Reddit, Quora), SMM, email marketing, ABM, content marketing, digital and offline event management, SEO, partner marketing, campaign analytics and reporting, influencer marketing, working closely with sales, BD, CS, product teams to align processes and hit KPIs. 

Projects: 
•	Lead gen and brand awareness digital campaign aiming to generate product-qualified leads, webinar/offline event registrations, content downloads, page followers, newsletter subscribers, etc. 
•	Webinars and digital conferences: Concept development and speaker involvement, promo, content creation, live broadcasting, and reporting. 
•	Partner marketing: Acquiring new partners, developing existing partners, partner agreement management, account mapping activities, co-selling activities, special offers, and co-marketing activities. 
•	Content marketing: Blog post creation, SEO articles, presentations for marketing and sales purposes, sales, and partner collaterals. 
•	Email marketing: Content plan management, copy creation, email template setup, audience segmenting, deliverability improvements, and analytics. 
•	Industry offline events: Negotiations with event organizers, event team prep, event swag ordering, and post-event reporting. 

Technology: Campaign automation, email marketing automation, ads managers, CRM and workflow automation, content management systems, chatbots, web analytics (GA, Hotjar), A/B testing, partner account mapping, event management platforms, and product listing profiles. 

Current positioning: Marketing team leader
A product company. Growing or mature product. Global markets.