Position: Head of CRM | Head of Retention
Category: Marketing
English level: upper
Years of experience: 7

- Reduced customer acquisition cost twice in six months
- Increased organic traffic by 300% due to internal site optimization, creation of 50+ landing pages created for high-frequency and low-frequency search queries
- Increased conversion rate to an activated user by 50%
- Increased conversion to paying user by 30%
- Conducted dozens of AB tests, thanks to which improved the conversion rate
- Developed and realized direct marketing strategy from scratch
- Formed in-house marketing team of ~15 people in the areas: PPC, SEO, Direct Marketing, SMM, PR, Content, Analytics
- Developed and implemented a transparent KPI system and development for each employee of the department
- Improved processes in content. The result is a 100% increase in content delivery speed without loss of quality
- Set up a process of regular feedback, 1:1 meetings, and identifying areas for specialist growth
- 7+ years of experience in marketing (E-commerce, SAAS (Website Builders), Photo Stock, Photo Editor)
- Product expertise: identification of user-persons, customer behavior funnels with the identification of bottlenecks
- Data-driven thinking - from goals and efficiency. A systematic approach in building process structure, describing and automating processes
- Successful experience in building and managing a team of 10+ people: defining tasks, hiring, setting KPIs, controlling, motivating, and developing
- Experience in CIS, European and American markets
- Tasks involving designing an effective marketing strategy, creating a marketing plan, marketing analytics, lead generation, brand communications
- Freedom in decision-making
- Friendly and easy-going team
- Non-bureaucracy culture

I'm NOT interested in micro credits, gambling, betting verticals as well as working with any scum products