Position: ASO Manager
Category: Marketing
English level: upper
Years of experience: 2


As an ASO Manager, I maintained documentation for all processes, communicated with clients in an agency, controlled all tasks from designers, consulted with clients, conducted ASO audits, and provided regular updates for various languages. I created briefings for screenshots, videos, and icons design, and ensured that all tasks were completed within the given timelines.

My tasks included setting up optimization processes for multiple apps, creating a development plan for all aspects of optimization (metadata optimization, AB testing, rating improvement), answering user reviews, gathering customer feedback, and analyzing key aspects of further improvement. I also provided feedback about UI design if it affected user retention.

In addition to my expertise in metadata optimization, I am familiar with various ASO tools such as AppFollow, AsoDesk, AppTweak, and AppRadar. I have also worked with Google Natural Language to analyze the sentiment of the descriptions.

I have also managed the full process of AB testing, from market research to new hypothesis generation, tasking the design team, running store listing experiments, and validating results (including screenshots, icons, and videos).

Additionally, I have collaborated with UA managers to push exact keyword rankings within ASA campaigns.