Position: Senior digital marketing specialist | User acquisition manager | PPC specialist
Category: Marketing
English level: intermediate
Years of experience: 8

• 2GIS - project launch in Kyiv(after Kharkiv) as soon as possible(2 months). As a result - 170k visitors on the first day of launch(web+mobile app)
• Four times successfully creating a marketing department from scratch;
• Maximum ROMI - 440%;
• Maximum budget - 70 000$;
• Experience with 20+ niches;
• Worked with a lot of international distributors and partners;
• Got 190+ interviews with customers as sales manager, where buy every third.

The scope of my responsibilities includes the development of product marketing strategies, customer acquisition through paid channels and marketing, A/B testing, executing customer retention marketing strategies, content production and distribution content, optimising landing pages, analysing competitors, creating and optimising PPC campaigns, evaluating products using relevant metrics, user research implementation and analysis.
Senior digital marketing specialist with seven years of experience in PPC and marketing, applying best practices and creative approaches. I specialise in content production, growth marketing, CRM, SMM, affiliate marketing, developing messaging, performance marketing and influencer marketing. I worked with budgets from $200 to $70,000 per month. Has led 50+ projects in various niches.
Sociability, responsibility and purposefulness, punctuality. Ability to work independently and in a team and professional and personal growth readiness. Ability to persuade and make independent decisions.
Four years of experience in remote management of a distributed team.

What I do every day:
• Working with Google ads, FB/Instagram Ads with EU, CIS and China markets;
• Analyse ads performance, analyse competitors' ads, create ads performance reports and media planning;
• Plan, allocate and optimise marketing budget;
• Optimize the B2B/B2C lead generation flow and lead nurturing process;
• Planning keywords and optimisation in search campaigns, optimisation of ads extensions, ads, and search terms;
• Working with different budgets;
• Development of a long-term strategy;
• Analysis, logic planning and creation of chatbots;
• Brand management, participation in strategy development, promotional offers;
• Organize teamwork (tasks and tracking work for designers, content writers and other employees);
• Crowd marketing;
• Creating and optimizing landing pages(experience with WordPress, Tilda, ReadyMag);
• Deep marketing research(collection of data on competitors);
• Managing all promotion and content creation;
• Analytics - creating reports, analysing teem work and implementing new ways for better results.
• Communication with partners, meetings, project discussion and implementation.