Position: CMO, VP of Marketing, Head of Marketing
Category: Marketing
English level: upper
Years of experience: 11

I've developed, together with the company's founders, a robust marketing strategy that helps to grow even during corona times.
The strategy starts with a set of fundamental statements like Vision, Mission, Values, Services and ends with exact plans per each thread. We developed a buyer journey map and crafted an appropriate list of content for Top, Middle, and Bottom of the funnel stages. These assets now work perfectly either with sales and marketing activities.
I have been working as a marketer for more than 10 years, gaining experience in B2C sales, field research, project management, and B2B enterprise advertising in several industries.

I always strive to bring the newest methods to the work I do. As a marketing executive, my goal is to build a robust and sophisticated framework that helps to reach target accounts and drives profitable sales. Every business has four main ways to acquire new customers: Inbound, Outbound, Networking, and Referral. The success of the marketing, from my perspective, is when we have succeeded to find the most efficient combination.

	I am passionate about: 
	- Customer acquisition and retention strategies
	- Inbound
	- Account Based Marketing 
	- Marketing strategies for software vendors and developers
	- Intent Data 
	- Website visitor ID tools 
	- Audience segmentation and prioritization 
	- Content marketing 
	- Video content creation
	- Visual perception and neuromarketing in B2B
	- Consumer AI behavioral analysis
I expect the top management will be ready to implement best practices from the Account Base Marketing approach, combining marketing, sales, account management, and PR efforts into one Customer Acquisition strategy.