Position: CMO, PR Director, Marketing Director, Brand Communications Lead, Content Lead
Category: Marketing
English level: fluent
Years of experience: 8

For me, it`s usual practice to create PR & Marketing strategies for brands from zero, including refreshing the websites (structure, design concept, content), social media, PPC campaigns for brand awareness and lead generation, email marketing, events & awards management, publications in international media.

During the last years, I`ve been working closely not only with sales department but also with product and tech departments to understand deeply a product and be aware of all new tech features and tools.

Some of the results of my work:
- got around 5 publications per month for free for a complicated tech products, SaaS, in the media of the USA, Europe, Asia
- got 20+ publications per month for free for a project in gambling sphere which had a pull of media partners
- creating a partner relationship with media even for a very new brand
- helped to grant 5 awards in 1 year for a SaaS brand in adtech
- increased the number of followers in LinkedIn from 500 to 3000 in 10 months organically for a SaaS brand in adtech

I`ve been running my own blog about PR and communications since 2016 on Medium. My articles and e-books regularly got 6K+ organic readings in the Ukrainian mass media (MC Today, MMR, Na Chasi, InvestGazeta, etc).
Have the experience of being a mentor as a PR specialist for people who wanted to gain a job in PR, within the MakeMeBetter volunteer program. As a result, already during the mentorship, my mentees found their first jobs in PR sphere.
I have conducted 15+ workshops (both offline and online) on the topics of PR, communications strategy, creativity development, media literacy.
PR is my main expertise, with 8+ years of experience in it. I handle absolutely all issues related to public relations and media on a "turnkey" basis: PR strategies development and implementation. I`ve been working in PR + Marketing (both B2B and B2C) synergy for more than 5 years, taking ownership of all the most important tools of classical and digital marketing, such as Google Analytics, Google Ads, Linkedin ads, Facebook and Instagram ads, SEM/SEO, etc. I see that combination of both directions - brand awareness (PR) and marketing, and using a variety of relevant digital or/and offline channels - gives powerful results.

I also have experience as a team leader/coordinator of a marketing department, copywriters, SMM, designers, etc.

I built brands in B2B and B2C, in adtech, video-telecom, SaaS, gambling/betting, media, real estate, luxury, beauty, HR, social, etc.

I`ve been working with international English-speaking clients for more than 5 years, successfully negotiated with international partners, media representatives, and received publications in media of different countries (the USA, EU countries, Western Europe, Australia, etc.).

More about my skills:
- marketing & PR research, strategies development and realization from zero
- media planning, strong pitching skills
- marketing budget management
- development of topics for a blog and external media
- copywriting, writing all kinds of PR- and advertising texts (press releases, interviews, media kits, brand books, presentations, emails, etc.)
- SMM (design + content + ads) for LinkedIn, Instagram, Facebook, Telegram, YouTube, etc.
- website optimization and refreshing (structure, design concept, content, marketing tools)
- ATL and BTL marketing
- image-building and reputation support
- event-management
- influencer marketing
- work with Serpstat, Semrush, SurferSeo, Google Analytics, Hubspot, WordPress, etc.
- work with online tools for design (Canva), presentations, Reels, Stories

Personal qualities: self-organization, friendliness, stress resistance, a comprehensive vision of the situation, a sober look at projects (business and social ones), speed and quality of processing a large amount of information on a high level. I regularly learn new things, acquire new skills and knowledge. I am aware of trends and news in marketing, PR, SMM.
I wish to get a stable position that would provide me with opportunities and support for personal and professional development. Interesting tasks, not permanently routine work, and career growth opportunities are important for me as well. Also, it is always nice to meet new friends at a new job.