Position: Strategist, Employer Branding Manager, Brand Manager, Creative Lead, Producer, Marketing Project Manager
Category: Marketing
English level: upper
Years of experience: 9

- Build employer brand for Plarium from scratch.
- Created and managed an in-house full-cycle creative agency (10 specialists) for Plarium.
- Launched video marketing direction for Plarium.
- Developed and implemented corporate values for Plarium.
- Developed employer brand for AB Games, supervised Red Dot Award winner brand identity development and spearheaded the creation of an educational hub AB Library in Kyiv.
- Launched digital marketing department for WhiteBit. Helped build and train teams, organised Agile-based (Scrumban) project management, and structured work on launching advertisement campaigns.
- Hired and trained 9 teams for clients on directions: employer branding, copywriting, digital marketing, video marketing, sound design and event management.
Hi! I’m Jay Bernadotte, a creative specialist with expertise in employer branding/branding, creative direction, building new teams/departments, project management, and change management. For the last 9 years, I have worked both as an internal specialist and consultant for product and outsourcing companies in IT, GameDev, and crypto.

I’ve been working on the following projects and directions:
- Development and implementation of Employer Branding/Branding strategies.
- Building, training, and managing multidisciplinary marketing teams.
- Developing and implementing Scrumban project management systems.
- The creative direction in copy, digital, video, print, and outdoors.
- Developing and launching content strategies, proficient in copywriting.
- Developing and launching advertising campaigns with a dedicated team.
- Creating scripts and managing video production efforts with internal team and vendors.
- Developing corporate values and implementing them across all management functions.
- Change management, organizational development projects, transformating HR/recruitment functions to match business goals.
- Launching and managing internal communications strategy.
Supervising brand identity development projects.
- Developing concepts and overseeing the organization of educational events and social responsibility projects.
- Conducting research for marketing/branding purposes.
- Training courses in Employer Branding Strategy and Building Marketing Teams.

I am currently searching for a position in a resourceful company that wishes to build strong communications with its clients or employees/candidates by developing its brand communications and upgrading its processes. I also consider the role of creative/marketing manager or creative lead/producer, interested in further development of my project management skills.