Position: User Acquisition Manager - Mobile (Performance Marketing Manager / PPC)
Category: Marketing
English level: upper
Years of experience: 3


User Acquisition Manager (Performance Marketing Manager / PPC)

User Acquisition Manager (Google UAC) – Whaleapp LTD
Jan 2020 - Oct 2022 · 2 yrs 10 mos
Whaleapp is a global mobile game development company with over 500 employees worldwide. The company portfolio includes more than 15 games (from RPGs to casual puzzles) and unites more than 60 million users in the World. The most popular games: Blitz: Rise of Heroes, Hidden Hotel, and Resort Hotel. Solitaire: Texas Village, Family Zoo.
 - Drove profitable user acquisition on a global scale (Tier -1, Tier -2, Tier -3 countries) and reached target KPIs via Google Ads (UAC);
- Planned, executed, analyzed, and optimized user acquisition campaigns based on a data-driven - approach to improve campaigns performance (maximize ROAS);
- Managed large advertising budgets, many campaigns, and different projects simultaneously;
- Monitored campaign performance 24/7 with a focus on main pre-install and post-install metrics;
- Analyzed and summarized large data sets into clear conclusions;
- Creatives testing, iterating best performance creatives, searching best creatives of competitors, developing new creative concepts based on a data-driven approach in close collaboration with Creative and ASO Teams;
- Competitors analysis;
- Generated ideas and conducted various tests to improve the profitability of campaigns and sought new areas of growth (brainstorms, best practices and new trends of mobile & web marketing, external networking in performance and affiliate marketing community);
- Made user acquisition for the projects from Technical Launch to Global Release;
- Regular communication with internal teams (Creative, ASO, Marketing Analytics, Product Analytics, Product, Monetization) and external partners (MMP, Ad Platform support managers);
- Had hands-on experience and understanding of UA for iOS 14.5+.
- Searched new traffic sources and made negotiations with their representatives;
- Organized two meetings on topics 1) Customer/Player Persona portrait based on UA data and 2)Customer/Player Persona portrait based on Customer Support data.

Also, I have a year and eight months of experience in web performance marketing, developing and managing profitable user acquisition campaigns for e-commerce projects via Facebook Ads. I found products, suppliers, built websites for these products, bought traffic to generate leads, and then converted them into sales.