Position: PR manager
Category: Marketing
English level: fluent
Years of experience: 4


Building media relations across the global market to get coverage in both local and foreign media (mostly product IT). Launching communication campaigns to promote the product and increase its worldwide recognition. Developing cross-platform brand assets, negotiating on partnerships, and coming up with strong key messages for the brand.

I have 4+ years experience in working with content team: writing and proofreading content by myself, managing the team of both in-house and outsource colleagues (worldwide), working with SEO basics. While working in the product startup, I was responsible for the editorial of the English version of the website; thus, after expanding the team by 3x, I also established the writers' evaluation system.

I switched to PR as it's truly the industry that drives my creative engine. I respect the ethics of communication and use it as the tool to reach my personal and work goals. While being the only PR person in a startup of 50 people, I managed to get the first media mentions for it both in Ukrainian and global media (primarily US). I mostly develop PR materials: pitches, press releases, fact sheets. By generating creative ideas, I try to find compelling story angles that may deliver on campaign goals.