Position: Head of marketing
Category: Marketing
English level: upper
Years of experience: 5


(NDA), Kiev-New-York – CMO
United different specialists related to marketing and development.
SEO (internal/external optimization, setting up Ads, Google Tag / FB Business Manager, semantics collection, site audit, creation, detection when working with the site, creation of technical specifications for a subsequent error for installation).
Media planning, budgeting, and control over the launch of advertising campaigns (on the part of the contractor): CPC, CPA, contextual advertising, display/teaser advertising, retargeting, etc.
Analysis of the results of marketing research, performance evaluation, and solving problems and tasks.
SMM (PR, affiliate PR, content plan, creating an affiliate program strategy, working with a copywriter and designer).
Creation of media advertising, as well as contextual and targeted planning based on the analysis of the competitive environment and the search for tops by geography.
Creation of an inbound marketing strategy (recommendations for the sales department).


03.2022-01.2023
(NDA), Dubai –Head of marketing
Promotion of consulting and investment B2B projects (blockchain, igaming).
Creation of CRM, setting up and maintaining AC: Google Ads, Yahoo, Bing, Instagram, Facebook, LinkedIn, Twitter, and Reddit, SEO optimization management.
Creation and development of websites for our clients with the content and design team of the best studios in Paris and London to create powerful and compelling materials for sales teams.
We are creating a strategy for value positioning and product differentiation, identifying target customers, competitive analysis, and value-based positioning.
Creation of a PR strategy and its implementation. Building a sales system through channels Klaviyo


Skills
 Facebook Advertising
 Search Engine Optimization
 Google Ads
 Marketing
 Web & Mobile Design Consultation
 Branding & PR
 Strategic marketing
 Audience Targeting
 LinkedIn Marketing
 Web Development
 B2C Marketing
 Design & Usability Research
 B2B Marketing
 Freelance MarketingFull Production

Working with:
 phantombuster.com  clearbit.com
 leadfeeder.com
 mention.com
 influencermarketinghub.com  adweek.com
 lemlist.com
 snov.io
 LinkedIn Sales Navigator