Position: Media Buyer
Category: Lead Generation
English level: intermediate
Years of experience: 6


Media buyer.

Main Skills
• Achieve technical, creative, analytical and profit goals through the STAR principle
• Creation of attractive funnels for lead generation [promo ads, landings]
• Setting up, managing, launching, data analysis, optimizing, scaling advertising 
campaigns in traffic sources
• Setting up postback integrations between services, sources, partner platforms
• Setting up and managing track campaigns for Traffic Distribution Systems
• Mass launch and management of accounts, campaigns, ads
• Delivering A/B testing to enhance campaigns performance and achieve daily, monthly 
lead volume KPIs
• Managing traffic, design, technical, analytical, payment processes
• Team management and junior training


Main Traffic Sources
• Facebook Ads (App | Link campaigns) - 4 years
• Native Sources - Taboola, Mgid, Outbrain, Kadam, RichAds, PropellerAds, Adsterra, 
other [teaser | banner | video | push | popunder] - 7 years

Main Tools
• Traffic Distribution Systems Keitaro [or Voluum | Redtrack]
• The Optimizer-Native
• Anti-browsers [Multilogin| Indigo | Incogniton | Dolphin | Octobrowser | AdsPower]
• Mass launch of accounts [Dolphin | Fb tool]