Position: SMM | Marketing Manager
Category: Marketing
English level: upper
Years of experience: 3

Digital-marketer at ARTI LLC, Kharkiv
August 2018 — August 2019
Achievements:
• Developed and implemented company's marketing strategy and media plans.
• Executed E-mail and Viber campaigns, achieving an average open rate of 13.5%.
• Managed corporate blog content, resulting in a 17% increase in organic visitors within six months.
• Created banners, creatives, and designed print materials.
• Orchestrated B2B exhibitions.
• Sourced and managed a team of contractors, including SEO and PPC specialists, designers, and photographers.

Internet Marketer at Imagineering Studio, Kharkiv
October 2019 — May 2020
Achievements:
• Developed and implemented an internet marketing strategy.
• Successfully optimized targeted advertising (Facebook), achieving an impressive result of 1216 clicks at $0.05 per click.
• Established an SMM department from scratch.
• Skillfully managed the SMM team.

SMM at OnlySmile , Kharkiv
September 2020 — September 2021
Achievements:
• Enhanced visual appeal, emphasizing expert and compelling content.
• Achieved a 27% increase in audience.
• Elevated average purchase value from 189 UAH to 3500 UAH.
• Elevated retail sales share from 3% to 12%.
• Strengthened brand recognition, driving wholesale sales growth.
• Cultivated a dedicated retail customer base.

SMM Specialist with a Marketing Background at CGS-team
January 2022 — July 2023
Achievements:
• Collaborated with a team of designers to lead rebranding initiatives, establishing a new voice on various social media platforms.
• Achieved an 89% increase in LinkedIn audience and a remarkable 94% growth on Instagram.
• Pioneered a comprehensive UI/UX redesign of the website to amplify sales funnel conversion rates.
• Innovated with the creation of two new lead magnets on the site – “Project Cost Calculator” and a lead form tailored for idea-stage potential clients. Resulted in a 35% rise in average website visit duration and intro call conversions.
• Devised targeted ad strategies on Facebook, driving a 27% increase in website visits.
• Automated lead integration into HubSpot CRM system, streamlining data input and classification based on categories (A/B/C).
ARTI LLC, Kharkiv
Digital Marketer | August 2018 - August 2019
- Developed and implemented company's marketing strategy and media plans
- Executed email and Viber mailings
- Created SEO-texts, commercial offers, and social media content
- Designed banners and print materials
- Organized B2B exhibitions
- Collaborated with SEO and PPC specialists, designers, and photographers

Freelance, Kharkiv
Freelance Digital Marketer | February 2018 - October 2019
- Designed banners and creatives
- Developed SMM strategies and content plans
- Conducted usability analysis for web applications

Imagineering Studio, Kharkiv
Internet Marketer | October 2019 - May 2020
- Developed and implemented internet marketing strategy
- Created and managed content plans for social networks
- Formed and led the SMM department
- Communicated with customers
- Executed email distributions
- Set up and maintained targeted advertising on Facebook

Freelance SMM Manager, Kharkiv
SMM Freelance Project Manager | June 2020 - January 2022
- Managed SMM projects, including content strategy, photo and video content creation, story scripting, and post writing
- Clients: OnlySmile, Duduka Ortho Office, Almeya Dance School, Moon Profi, and others :)

SMM Specialist with a Marketing Background at CGS-team
January 2022 — July 2023
1. Social Media Strategy:
   - Executed SMM plans across Instagram, Linkedin, and Twitter.
   - Managed impactful social media ads.

2. Content Planning:
   - Crafted engaging content plans.
   - Collaborated with design and copy teams.

3. Integrated Marketing:
   - Contributed to rebranding and marketing strategies.

4. Sales Funnel Optimization:
   - Aided in enhancing website sales funnels.

5. Team Coordination:
   - Directed tasks for designers, writers, illustrators.