Position: Head of Marketing, Marketing Manager
Category: Marketing
English level: upper
Years of experience: 11

- Global 360° repositioning of Morshynska (mother brand), Ukrainian vodka Kozatska Rada, First Guild with further succsessfull implementation of strategy and rising market penetration;
- NPD and launch of infant water brand Morshynka - company's brand portfolio and market of infant water share were increased 
and Morshynka Sport Limited edition with Ukrainian Opympians;
- successfully launched new sub brand for teenagers Morshynska JuniorZ collaborating with social valuable non-profit organisation of Alexander Pedan - now Ukrainian teens prefer still natural water over sweet beverages;
- developed two brands of chicken for MENA region with deep analysis of local TAs - product and brands as well were fully relevant for specific local needs 
- adaptation of Persha Hildia brand for external markets (Russia, Kazakhstan, China) - product recipes, design and marketing strategy as well.
I have more than 10 years experience in FMCG marketing in corporations (Bayadera Group, MHP, ISD Borjomi) and in launching/consulting of small businesses and start-ups.
 Enthusiast and evangelist of brand marketing. I’m sure, success of each brand lays in basis: correct strategy development and it’s implementation. It opens a door to fulfilment of any goal: growth of brand knowledge or it’s perception, increase in sales volume or revenue. 
 I successfully launched 2 new FMCG brands and managed 10 brands in Ukraine, Kazakhstan, RF and Middle East (UAE, KSA) markets. 
 Great communication skills help me to work collaboratively across different teams and take responsibility for implementation and result.
 Let’s make a brand successful!