Position: CRM / Retention Manager
Category: Marketing
English level: upper
Years of experience: 7

Increasing ROI by +300% in one campaign!
Result-oriented marketing/product retention specialist with 6+ years of experience in the fintech and IT sphere. Efficient in the area of cross channel notifications, developing strategical retention roadmaps.

• Constant tracking of retention indicators: CCR, CARPU, ARPPU, LTV, PRP, AU, DAU and other
• Building an RFM model
• Experience operating of the GDPR and Privacy legislation.
• Market analysis and forecasting
• Working with custom CRM systems
• Conducting A/B, A/A tests
• Building end-to-end customer journey
• Developing automatization mobile push notifications, email engagement strategy, microservices
• Increasing NPS
• Working with custom CRM systems
• Introduction of new technologies: AMP for Gmail(dynamic email format), Gmail markup(actions in email), Gmail Promotion Annotation (promotions tab)
• Writing terms of reference and setting objectives for development and design department
• Reporting on effectiveness of retention campaigns (maximize results and reach company's goals)
• Market analysis, forecasting, evaluation and monitoring competitors
• Collaboration with cross-functional teams, including Engineering, Marketing, and Analytic in order to update sales strategies, add new features, and create roadmap etc.