Position: marketing manager, marketing team lead
Category: Marketing
English level: fluent
Years of experience: 11

Leading UA Adwords team, working with European markets. Restructuring of the Adwords accounts in Excel, full coverage in Adwords of all company’s products. Transactions and performance growth in the short period of time. Developing global unified bid management Excel tool for flexible bidding calculations bases on many KPIs. Improved main KPIs of managed Adwords accounts, moved focus from traffic volumes to net revenue based on actual margins. Developing with IT advanced Google XML feeds based on Google experts best practice and recommendations. Managed integration with new marketplaces in Denmark and Sweden, full cycle from IT sales processing and reporting to active sales.
Digital marketing and E-commerce. 
Team Leadership. 
PPC and SEM– Google Adwords, Bing Ads, Yandex Direct.
Google Analytics, Google Merchant Center, Google Webmaster Tools, Google Tag Manager. 
External marketplaces  – Amazon, Ebay and others.
Mobile advertising platforms and media buying.
Affiliate networks, CPA marketing and lead generation.
IT tasks management in JIRA and client-developer tasks support
Strong Excel skills
Marketing strategy
SEO strategy
Business Intelligence
Managed team of 8 people
digital marketing
analytics
e-commerce
adwords
ppc
team management