Position: User Aquisition, Ad Monetisation Manager, Creative lead
Category: Marketing
English level: upper
Years of experience: 4


I have 4 years of experience in UA, Ad Monetisation, and Creative management in the mobile game industry (casual, idle, and hyper-casual genres worldwide):
- optimization, a/b testing, and constantly looking for ways to improve performance;
- analyzing performance, deep understanding of key advertising metrics and interdependence of UA, in-app ads, and creatives’ influence;
- managing UA channels (Facebook Ads, CPM, CPI, CPE model);
- managing waterfall’s set-up in Applovin MAX, Ironsource, and Admob mediations for rewarded, interstitial, banner, and offerwall ad type;
- troubleshoot of integration network's SDK issues;
- leading creative production, prioritizing tasks, building and optimizing processes in the team;
- developing concepts of visual materials for UA and ASO purposes;
- working with in-house and third-party teams and agencies;