Position: Head of Marketing; CMO
Category: Marketing
English level: fluent
Years of experience: 10


Over the last decade I've worked in various marketing roles in startups, mid-size companies and large enterprises. Some of those companies were focused on local market, while others built products for customers in EU and North America.

Some of my professional experiences:

1) Joined a startup that was building a consumer product for international markets to lead the product launch. Shortly after the launch our team realized that the product we were building had major flaws in its business model.

After that, I've led the effort to pivot our product:
•	Researched the target market to come up with a business model we can pursue.
•	Led product discovery and elaboration processes.
•	Developed the business model for a new product (P&L and unit economics) as well as the product development plan.
•	Worked with the team to conduct user research, build low-fidelity prototypes and proof of concept.
•	Raised the next funding round for the company.


2) While working as a head of a department at a product company aimed at EU/US market:
•	Increased year-on-year revenue from digital streams (ads and product sales) by 270%.
•	Achieved 6X growth in the number of customers paying for the core product.
•	Managed product development, digital marketing activities and day-to-day operations of digital department (UX, design, software development, e-mail marketing, SEO, SMM).

3) Before that, I've worked in both executive and managerial role at one of the biggest advertising agencies at the time, delivering projects across various business domains (finance, retail, FMCG, automotive, etc).

4) Worked as a marketing strategist for one of the biggest private companies in Ukraine. In this role I've created and implemented  digital communication strategy for a number of holding's business units. I've also developed digital expertise of communication teams across those business units in order to improve their performance.