Position: PR | Communication | SMM Manager
Category: Marketing
English level: upper
Years of experience: 4

Key achievements:
- Own base of 120+ media.
- Provided free brand mentions on 24 new media from the key list.
- Increased amount of followers on brand social media page by 85% in a year.
- Built a process for obtaining informational reasons for media publications and for motivation of employees to participate in PR activities: conferences, interviews, speeches, shoots, authorship of articles.
- Successful coordinated the company shift to an "open space" office in all regions of Ukraine, including event management of opening of new offices, communication support of internal social media,  developing the cultural book for newcomers, etc.
- Increased DAU of a mobile version of internal social network (Facebook Workplace) from 600 to 1300 employees in 5 months (an average strength of 4000 personnel).  

Education:
Taras Shevchenko National University of Kyiv, sociology department, master's degree.

Additional education:
2021, Product PR course by Julia Petryk
2018, Svobodnaya Academy, Marketing Course
2016, GeekBrains, Introduction to Internet Marketing
2015, Cisco Networking Academy, The basic level of IT Essentials
Experienced in PR (external and internal), copywriting, event management, employer brand management, SMM and PPC. 
Looking for new challenges in the field of Product PR and PR of service companies.

Responsibilities:
- Development of communication strategies, communication support of events and all kinds of initiatives, company projects.
- Copywriting: expert articles in different fields, press releases, pitches, social media publications, speeches, official company positions, interviews, print, broadcast and online outlets, etc.
- Crisis management.
- Managing events (organizing in-house events according to customers' needs and managing participation at the conferences).
- Coordination with clients and stakeholders for their needs, including room set-ups, staging, speakers, photography, video shooting, audio/visual, design/fabrications, etc.
- Coordinating employer brand awareness.
- Strategic planning and development of the company's communications, instruments and culture.
- Social Media Management, preparation of publications for Facebook, Instagram, LinkedIn, Facebook Workplace company pages.
- Initiate, conduct, provide reports and analytics of internal surveys of target audiences and communication channels on company-wide and region-based communication campaigns.
- Handle all post-event follow-up with clients and reconciliation.
- Social Media Monitoring (e.g., YouScan): overseeing media and social media platforms monitoring, analyzing mentions and ensuring adequate response when needed.

Additionally:
Participated voluntarily in the international festival "The Day of Street Music 2016" in Kyiv and "Ukrainian Fashion Week" in 2017.