Position: Head of Marketing, Marketing Lead, Senior Marketing Manager, Employer Branding Manager
Category: Marketing
English level: fluent
Years of experience: 11

- Managing of the 6-members team
- Creating the year marketing strategy and media-plan
- Brand ideation and development from scratch
- Creating & implementing marketing campaigns for a company from scratch
- Launching Google Ads & social media paid campaigns from scratch
- Preparing of Pitch Deck for potential investors
I have more than 10 years of experience in different areas of marketing, from public relationships and communications, SMM (content & paid), digital and brand marketing, paid, content and influent marketing, landing page & website creation, e-mail marketing, analytics, event marketing (online & offline), lead generation to strategic marketing.

Last 5 years my work experience is tightly related to IT industry.

I worked with different markets like: United Stated, Canada, Ukraine, France, UK, Belgium, Poland, Germany, Scandinavia, LATAM, Italy, Spain.

My work path passed through B2C and B2B companies in IT industry (SaaS company; Technology Services, Development Services, Consulting company).

I managed teams to 5-7 person, including lead generation specialists, prospecting specialists, SMM specialists, designers, e-mail and PPC specialists.

I'm fluently speaking English, French, Polish & Ukrainian languages.

Skills & responsibilities:
- Creating, implementing & analyzing of short and long-term marketing strategies (deep concurrence analysis, TA identifying, key messages creating)
- Setting KPIs and budgets for marketing activities
- Digital marketing campaigns
- Brand & reputation marketing
- Creating strategy plans and workflows for PPC campaigns (Meta Business Manager, Google Ads Manager, LinkedIn Ads)
- Creating social media scheduling guide, matrix of posts and graphic guides
- Organizations of events (from online webinars to big offline events)
- Tracking and monitoring the ABM campaigns and email marketing projects (Hubspot, Mailchimp, WoodPecker)
- Lead generation (from creating lead's  funnel to templates for specialists) & prospecting campaigns
- Performing the budget planning, controlling its implementation, analyzing and reporting on a monthly and quarterly basis
- Supporting website & LP development and improvement activities (site architecture creating, copywriting, communication with the design team and front-end/back-end teams)
- Team management experience
- Creating the marketing materials (presentations, brochures, flyers, banners, advertising images for offline and online media, graphics for social media, images for internal and external communication)
- Graphic design (Adobe Photoshop, Illustrator, Indesign, Figma, Canva, Movavi Video)
- Speech & communication skills within different size events
Professional development is one of my top priorities. My goal is to work in IT company with international products & services, who has a high-level internal culture and communication between all teams and with management. Love to work in friendly and motivated environment.