Position: Internet-marketing manager
Category: Marketing
English level: intermediate
Years of experience: 5

"WOLF.UA" COMPANY  
from 03.2017 to 03.2019
Internet-marketer
The main task is the full development of the project. With more detail, my duties can be divided into the following points:
 creating new ideas for the development of the site and participation in their implementation;
 analysis of incoming traffic to the site, constant work on improving its quality;
 control and guidance on the evolution of SEO project promotion;
 control and management of the direction of contextual advertising adwords;
 searching and control of contractors for attracting traffic from CPC and CPA channels;
 control and guide Email directions;
 conducting targeted advertising on social networks facebook and instagram;

and the most important thing is to create the foundation for the work, marketing strategy and tactics, which is based on the analysis of the obtained data from sales, the behavior and expectations of customers.

What are the results?
The most illustrative method is a comparison, so, I propose to compare the most seasonal months in the printing business:
This chart compares the periods from September 1 to December 31, 2018 and 2017. In comparison, we get the following results:
 Users +60%
 New Users +60%
 Bounce rate - 12%
 Transaction rate + 81%
 Transaction +160%
 Income +214%

If we take the most off-season period, we see such results:
This chart compares the periods from December 25 to January 25, 2017-18 and 2018-19. In comparison, we get the following results:
 Users +33%
 New users +35%
 Bounce rate - 9%
 Transaction rate + 114%
 Transaction +197%
 Income +308%
Professional experience 
 competitive and marketing niche analysis;
 creating of the algorithm for improving the reputation of the Internet-project; creating of strategy and tactics of functioning with different segments of customers;
 creating a PR strategy (setting goals, calculating costs, planning activities, analyzing and
adjustment the result);
 analysis and improvement of advertising budgets;
 creating and development an extended sales funnel. Research each stage of client's
interaction with the site.;
 searching for new marketing channels for website growth;
 setup of interaction between buyers and sales managers;
 compilation of semantic core;
 conducting a comprehensive SEO site audit;
 diagnosis and conclusion of the site from the sanctions of search engines (if appropriate);
 full internal optimization (improvement of commercial factors, reducing the percentage
of “refusal”, improving the behavioral factors). Creation the technical tasks for
developers, copywriters, designers;
 external optimization. Creating anchor sheet, link building, fighting the “black methods”
of unscrupulous competitors;
 working with popular exchanges of links (Miralinks, Advego, Gogetlinks), exchanges of
articles, etc.;
 working with all adwords service tools;
 basic knowledge of hypertext markup languages and WEB-design tools: HTML / CSS;
 working with FTP and understanding the file architecture of websites.