Position: Head of Marketing
Category: Marketing
English level: upper
Years of experience: 5

• Create and optimize marketing strategy to promote companies products;
•  Manage the marketing team, organize business processes within the department and its cooperation with other departments of the company; 
• Increasing the number of leads and sales, achieving KPIs for projects.
Energetic, self-motivated, and goal-oriented head of marketing with over 5 years of experience in marketing. I'm skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns to achieve the company's goals. I have a comprehensive background in different marketing tools (SEO, PPC, content, events, etc.). I am also a certified Google Ads and Google Analytics specialist. I managed an in-house marketing team of 5 people and coordinated the work with a marketing agency and outsourcing specialists.

WORK EXPERIENCE 
 Head of digital marketing in a marketing agency (2021-2022)
• Development of a marketing strategy for clients (analysis of the market and competitors, determination of the target audience, positioning, preparation of a marketing plan)
• Formation of tactical promotion plans (media plan: defining the types of targeting campaigns, predicting indicators and budgets - Google Ads, Facebook Ads)
• Setting up Google Analytics, Facebook Pixel
• Working with analytics: analysis of the results of project promotion and the formation of further actions
• Working with a team: setting tasks for designers (creatives, websites), PPC specialists, programmer
• Systematization of processes in the agency: formation of instructions for tasks, creation of template tasks
• Participation in brainstorms, filming videos
• Training of advertising specialists

 Head of Marketing, distributor company (2019-2022) 
• Department management: 3 brand managers, content manager, and outsourced specialists (programmer, designer, SEO specialist)
• Market and competitor analysis
• Launch of new company websites (preparation of technical specifications, control of contractors, checking for errors and filling)
• Planning budgets for advertising campaigns and preparing reports with analytics
• Content marketing: drawing up a content plan, proofreading posts, and articles, monitoring publication
• Interaction with partners and reporting on marketing activities
• Organization of training events (5-70 participants) and company birthday (300 guests)
• Organization of filming and editing of video reviews and commercials
• Planning and launching advertising campaigns (Google Ads, Facebook)
• Organization of POSM printing