Position: Social Media Marketing Manager
Category: Marketing
English level: upper
Years of experience: 2


+Development and implementation of marketing strategies - starting from landing modernization and ending with TM, GA, and Facebook/VK Pixels installation.

+Providing the sales department with applications from five projects (setting up advertising campaigns on Facebook, Instagram, and Vkontakte with different aims, such as conversion, traffic, engagement, lead generation, and messaging).

+Optimize ad campaigns on Facebook, Instagram, and Vkontakte to improve the quality of applications. 

Internal optimization (optimization based on ad systems' metrics): retargeting, switching off inefficient audience and replacing it with new one (parsing competitors' audience, target groups, accounts, and pages, creating different types of lookalike audience), switching off inefficient campaigns, finding new ways of ad optimization in case of its inefficiency, demographic optimization, interest optimization, targeting type optimization, A/B testing. 

External optimization (CRM-based statistics optimization): Control the lead quality by utilizing the CRM systems; Analysis of the received data and, therefore, evaluation of the ad sets performance based on analytics systems (Google Analytics, Facebook Analytics).

+Optimization of the projects' content strategies to increase the client's trust.

+Creation and implementation of the defending strategy "Shield" (development of the concept of brand advocates, the positive image, the network of influencers and, in addition, the strategy against competitors).

+Planning budget for advertising and project replenishment.

+Preparation of monthly and weekly reports on the ad performance.

+Competitor analysis.

+Compilation of technical assignments for other specialists (programmers, designers, and copywriters).

+Building new marketing strategies to maximize company profits.

+Close cooperation with the sales department.

+Collaboration with bloggers.

+Frequent use of MyTarget, Pepper Ninja, Canva, Bannersnack, Photoshop, SMM planner.