Position: Head of digital
Category: Marketing
English level: upper
Years of experience: 9


I have 9 years in digital marketing, last 4 years of them on manager positions as Head of digital marketing and Head of e-commerce division in international Company Studio Moderna with 9 team members. Most of my experience was in retail or e-commerce on Ukrainian market which is quite dynamic. 
Channels that I worked with: PPC, SEO, CPA, marketplaces, targeting adv in social media, social media pages IG|FB and cooperation with influencers, YouTube channel (video production in cooperation with agency) and its developing from 0 to 24K subscribers, email marketing, sms and messages marketing. Wins that I had in my working with adv channels:
- Doubled sales with the same annual % of marketing investment on mature market of baby toys (Будинок іграшок)
- Optimised CPO (decreased on 40%) with positive dynamic in sales (doubled compare year to year) (Studio Moderna)
- The lowest cost per lead from influencers in brand campaign which were only 0,33 euro compare to another channels where CPL was 0,6 euro and more (Studio Moderna)
I was involved the same in brand channels as in performance channels, which generate direct sales.
Also I have been working on developing customer service by using specific metrics (NPS, CSAT etc.) by analysing answers and making a plan how to deliver better service for customers through changed business process. In Studio Moderna I organised feedback process gathering brand mentions, social media messages etc. where we increased first time answer and worked with negative responses. By correct using those tools we had 1% of all sales came from messages that were received and repeated sales.
I hold Bachelor degree in marketing in Chartered Institute of Marketing (United Kingdom) and a lot specific courses for each channel.
100% remote type of job in human-centered company with quality product and client-centered approach