Position: PPC specialist
Category: Marketing
English level: upper
Years of experience: 8

Achieved an average conversion rate increase of 55% across multiple PPC campaigns by implementing landing page optimization techniques, resulting in a significant boost in lead generation and revenue.

Reduced average cost per click (CPC) by 35% through extensive keyword research, ad group restructuring, and bid optimization, effectively maximizing campaign performance while minimizing advertising costs.

Increased average click-through rate (CTR) by 50% through ad copy testing, ad extensions implementation, and audience segmentation, resulting in higher engagement and improved campaign visibility.

Generated an average monthly revenue increase of 45% for an e-commerce client by implementing dynamic remarketing campaigns, cart abandonment strategies, and tailored product feed optimizations.

Achieved an average return on ad spend (ROAS) of 800% for a B2B SaaS company by leveraging targeted audience segments, tailored ad messaging, and strategic bidding adjustments, resulting in substantial revenue growth and customer acquisition.

Successfully launched and scaled PPC campaigns for a startup, achieving an average 200% month-over-month growth in online sales within the first six months, showcasing the ability to drive rapid and impactful results.

Increased average ad impression share by 20% through comprehensive competitor analysis, bid adjustments, and ad rank optimization, establishing a dominant market presence and outperforming industry competitors.

Achieved an average conversion rate uplift of 40% by implementing advanced conversion tracking and attribution models, allowing for accurate measurement of PPC campaign impact and optimization based on revenue attribution.

Reduced average cost per acquisition (CPA) by 30% for a lead generation client through advanced audience targeting, campaign optimization, and the implementation of custom audience segments based on user behavior and intent.

Successfully managed $50K/month advertising budgets, consistently achieving an average 20% decrease in CPA and a 15% increase in overall ROI for diverse clients across various industries.
Throughout my 8 years of experience as a PPC Specialist, I have successfully managed numerous projects and tasks. Some of the key responsibilities and accomplishments include:

-Developing and implementing comprehensive PPC strategies for clients across various industries, focusing on driving targeted traffic and increasing conversions.
-Conducting thorough keyword research and competitor analysis to identify valuable opportunities and optimize campaign performance.
-Creating and optimizing compelling ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
-Managing and optimizing advertising budgets across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, and other relevant networks.
Implementing advanced tracking and attribution models to accurately measure and report on the impact of PPC campaigns on revenue and ROI.
-Collaborating with cross-functional teams, such as designers, developers, and content creators, to ensure alignment between PPC initiatives and overall marketing objectives.
-Regularly monitoring campaign performance, analyzing data, and providing actionable insights to clients for ongoing optimization and improvement.

Technologies Used:
Google Ads; Bing Ads; Facebook Ads (Pixel); Google Analytics;
Google Optimize to conduct A/B tests and improve campaign performance.
Google Tag Manager to accurately measure campaign effectiveness and attribution models.

Current Role in the Team: Senior PPC Specialist

Development Goals: Deepening my understanding of advanced data analysis techniques, including predictive modeling and data visualization, to uncover deeper insights and optimize campaigns accordingly.