Position: Ad Ops / Team Lead / Analyst
Category: Marketing
English level: upper
Years of experience: 5

During my e-commerce experience, I received a client with 24$ CPA  and a goal to decrease it to 5$. But in a week I dropped the price to about 2.5$ and till the end of that campaign, it was 3.4$ So the client was delighted. 
We were implementing many decisions related to activity tracking and my role wasn't the last.

Achievements in my further experience I would like to share personally.
Team Lead          August 2021 - Present
I am managing a team of client managers who join into the communication with the potential client on a lead stage and bring them through the funnel.
Our role is to provide a high level of service and analytics. We manage several hundreds of thousands of dollars both in general and in terms of sole clients.

In addition, I am covering everything related to tech, from tracking links to final reporting based on gathered data.
+Biz Dev and process automatization.

AdOps Manager,          August 2020 - August 2021

Responsible for the tech part of launching campaigns, and communications with a client.
Creating media plans, sustaining cooperation, and working as a link between Buying, Selling, and Traffic managers.
Making third-party reports, trafficking of digital ad campaigns in ad servers (from the company's custom ad server to various more spread ones like Google Campaign Manager, etc.)
Responsible for ad tracking from impressions to postback conversions.
*And a bit of automatization of processes, where it is possible.

Project manager,              July 2019 - August 2020

After promotion from Traffic manager to Project manager, I got additional responsibilities to the previous:
• Preparing strategies and media planning
• Creating campaign structures to be able to build analytics demanded by a client
• Researching how to optimize operational processes

As extra, tutoring new traffic managers and managing two subordinates 


Traffic managers.                June 2018 - July 2019

• Responsible for all technical aspects of advertising campaigns.
• Preparing tag, according to the user's road map.
• Setting up campaigns in Google Ads and Display & Video 360, Facebook Ads

• Creating and implementing pixels from Google Campaign Manager and Gemius Direct Effect

Lots of effort were spent on creatives tracking and controlling its impressions quality, during A/B tests.
Optimization of the campaigns accordingly to the client's KPI.

The final part of the advertising campaign cycle was preparing the analysis and reporting to the client. (In Russian and English)

I have experience managing and allocating different sizes of budgets, the most common monthly budget was around a few hundred of thousand hryvnias.

I wish to work further in a similar area with more technical, analytical tasks.
I have a pretty much wide varsity of skills from different tech parts of the digital ads market. From affiliates to media advertising.
I want to grow as a manager and strive to become a great C-level manager.

If you have an interesting product or project, I want to learn more.