Position: Team Lead of Media Buyer
Category: Marketing
English level: upper
Years of experience: 5

- mentoring and developing team knowledge base
-upgraded communication between different departments
-management of budgets over $300k per month
- motivation, setting goals and distribution of work among the team
- worldwide marketing campaigns
Dec 2022 - Now
USER ACQUISITION MANAGER
• I have increased ROAS to 500% (only on Meta and TikTok Ads. Geo - USA, Germany)
• Work with Meta Ads, Tik Tok, and Snapchat.
• Preparation and implementation of new funnels
• All PPC work: set up, analytics, optimization every day/week/month.
• Make Digital audits
• Create Marketing Strategies from different platforms and content plans • Work with large budgets from $5k daily
• Help with CR optimization

March 2021 - Dec 2022 | NDA
SENIOR MEDIA BUYER | MENTOR of MEDIA BUYERS TEAM
• Have bought more than 4.4K FDs per month at a price below the average
• Have been able to consistently spend over $150K per month and have been receiving favorable payback in return
• I effectively managed and trained a team of 4 middle media buyers, ensuring smooth traffic flow.
• Have created UGC production workspace with promo-manager
Work with: Android, iOS apps, PWA, TWA and landings (Keitaro tracking).
• Set up&run campaigns on Meta, Google Ads (UAC) and in-app platforms (Unity, Vugle, Mintegral, Kadam etc)
• Work with 5.000$ and more for a day
• Work with TIER1, TIER2, TIER3 and CIS
• Bypassing the system by creatives and set-up campaigns
• Work with push workflow on Onesignal, Firebase

2020-2021 | RdC
TEAM LEAD OF MEDIA BUYER TEAM
• Had managed and trained a team of 2 junior media buyers, ensuring smooth traffic flow
• Manage all PPC work: analytics, optimization every day/week/month
• Snapchat Ads & Meta Ads
• CR optimization
• Analyze data – Work with Firebase, AppsFlyer, Amplitude, Appfigures and Vollum
• Work with budgets from $10K daily
• Creating content, working with the production team
• Increase IG followers on the official brand page
• Work with media digital marketing
Also, we have launched our own mobile app on iOS and Android, so my main responsibilities are:
• Create a marketing strategy, media plan
• Launch mobile apps install campaigns
• Manage ads from Meta and Snapchat Ads Manager • Work with budgets from $5K daily
     
 2020-2022 | Flixess, Citron, Eli Paz, FixUp (Freelance Projects)
PPC MANAGER
• All PPC work: analytics, optimization every day/week/month.
• Work with Pixel, Google Analytics, Yandex Webvisor, Google Data Studio.
• Make video creatives for FB and Youtube.
• Help with website optimization. Weekly call for discussing results with client

2019-2020 | UAWC Agency
MIDDLE PPC & MEDIA BUYER