Position: Digital Marketing Manager, Head/Teamlead
Category: Marketing
English level: intermediate
Years of experience: 5


--- Head of digital projects

Identifying new market possibilities
Making market research
Generating new ideas that will grow business revenue
Implementationing new brand positioning and messaging, tone-of-voice.
Creating concepts and digital marketing campaigns for lead generate.
Creating visual communication
Developing site architecture, design
Combining brand strategy, platform for generation lead - landing or site and promotion like one complex solution
Collecting and manage outsource team - content manager, design, fb target manager

--- Achievements ---

Create complex project as strategy, site, promotion and achieved  results:
65 leads 5$ per one, 15 clients. Average check 200$. Promotion due to client's overwork.
24 leads, 7$ per one, 5 new clients for B2B.
Sold out all tickets for New Year Holiday and Night Celebration only for 2 weeks and total budget only 150$.

--- Chief Marketing Manager

Improved customer experience in e-commerce project. Change and update web-store.
Created web analytic system in DataStudio, visualization data. Combine data from Google Analytics, CRM.
Collected and manage outstaff team - web-dev team, SEO agency, SMM specialist.
Managed inhouse team - (marketing manager, content manager).
Managed integration process between CRM and Web-site. Create technical documentation
Improve brand strategy and position
Created and manage digital promotion campaign
Tracked brand reputation and worked with CEO personal brand
Influenced on price strategy, organized price monitoring based on SEO tool
Implemented Project system in team work.

--- Achievements ---

The Conversion rate of adding product to cart from Ads promotion increased from 1.91 to 3.99%. Total up to 4.98%
Checkout conversion rate increased  from 0.59% to 2.16% 
Transactions conversion rate increased from 0.41 to 1.56 
Organic search increased on 44%.
Quarter's ROMI of shop increased from 29%  up to 120%. (Without LTV), Rentability achieved first time.