Position: Digital Marketing Manager
Category: Marketing
English level: upper
Years of experience: 3


Email Marketing & CRM HubSpot Management:
•	Lead Generation Forms in HubSpot CMS: creating, managing, and testing all lead generation forms used in various marketing channels including the corporate website.
•	Setting up and managing workflows in HubSpot CMS: creating, managing, tracking, and updating the workflow journeys.
•	Setting up mailing campaigns + analyzing their performance and preparing reports.
•	Managing all marketing materials, files and templates within the system.
•	Managing the contact base within the system: setting up an automated gathering of the necessary lists of contacts enabling to launch more precise targeted campaigns.
•	Developing improved mailing templates along with footers and headers (close cooperation with the design team).
Web Pages Management:
•	Managing the process of landing pages creation for different marketing activities (events, webinars, marketing promo campaigns) along with the lead generation forms and all other important requisites – close cooperation with designers and developers.
•	Providing briefs for web-development, Landing Pages development to web-developers and setting a task (manage, review).
Corporate website:
- Lead generation forms placement on our corporate website (close cooperation with copywriters and developers).
- Double-checking CTAs, corresponding links, and forms themselves.
- Contributing to the new website functionality testing, content review, proofreading, and gathering fixes to be made.
Managing webinars preparation processes:
•	Creating and setting up new webinar events in the system (registration forms, setting up visual part, managing engagement section, registration confirmation emails, reminder emails, and follow-up emails).
•	Helping to manage live sessions with speakers.
•	Extracting and preparing reports (containing info about registrants, attendees, and the overall detailed info on the webinar performance).
Reports & Analysis:
•	Analyzing marketing campaigns results, review the marketing plan on a quarterly basis. Provide feedback to the CMO and take further action. 
•	Analyzing ROMI (return on marketing investment) and conversion rate. Gather data and feedback from the Head of Digital Marketing, Frontline Sales Head and Digital Media Buyer.
•	Analyzing annual results.
Continuous research & analysis. 
•	A solid contribution to the marketing campaigns execution activities.
•	Taking part in developing, coordinating, and executing the overall marketing strategy.