Position: Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 3


2.5 years in product marketing: Turnitin LLC (EdTech), B2B SaaS
- positioning and messaging
- feature launches
- competitive intelligence, market research
- win-loss analysis
- sales enablement: product training sessions, sales plays, toolkits, product videos
- user onboarding (Walnut), guides, and FAQs
- enabling customer-facing teams to successfully migrate
customers

6+ years in content marketing (B2B/B2C SaaS and IT outsourcing services): Unicheck.com, Innovecs LLC, Svitla Systems
- content strategy, planning and distribution
- content budget planning
- freelance writers and SEO team management
- development of email sequences, Intercom messages, slide decks, press releases, blogs, landing pages, interviews, guides, etc.
- tracking content success metrics
- core product positioning and messaging
- new product feature launches messaging and PR 
- localization of product content through Smartcat; Localise.biz.
• Content team management (freelance translators,
writers, and designers).
• Development of content partnerships.
• Cross-team collab on projects (including webinars,
offline conferences, feature releases, PR campaigns, etc.).