Position: Marketing Lead
Category: Marketing
English level: upper
Years of experience: 6


Marketing LeadMarketing Lead
Jun 2021 - Nov 2022 

- Defining the overall marketing strategy for the project 
- Partnering with the product team to maximize growth opportunities
- Developing from scratch web funnels (web2app, web2web) 
- Setting up attribution and tracking with minimal technical support 
- Identifying market opportunities for business growth
- Performing market analysis and research
- Running UA campaigns (Tier 1 countries) on Facebook, Google Ads, and Apple Search Ads for mobile and web traffic.
- Defining and building an email marketing funnel
- Creative strategy: Concept creation and production coordination of the marketing assets using a combination of internal resources and external vendors and contractors


Team Lead of Direct and Search Networks (User Acquisition and Re-engagement)
Feb 2018 - Jun 2021

- Led the UA and Re-engagement team, managing all the collaboration with the advertising channels (Facebook Ads, Google Ads, Apple Search Ads, Tiktok Ads, Amazon Ads, Snapchat, Twitter, Viber, Microsoft Ads, eBay, Spotify, etc.)
- Partnering with BI/BA teams to develop dashboards and tools for the marketing department
- Collaborating with Data Science and BI teams on UA and Re-engagement Automation on FB and Google Ads.
- Explore new growth channels for user acquisition, and set up processes and pipelines for new channels
- Collaboration with Design&Motion design teams in creatives production and assets structuring 
- Accompanying in budgeting and allocation among the 7+ titles
- Mentoring 5+ specialists
- Reporting & dealing with invoicing

Marketing Specialist
Jun 2016 - Feb 2018

- ​​Running UA and Re-engagement campaigns on Facebook, Google Ads, Twitter, Snapchat, Amazon Ads, Pinterest, etc.
- Close collaboration with the project & analytical teams
- Developing concepts and ideas for creating creatives
- Concept creation for trailers and other creatives, production coordination of the marketing assets using a combination of internal resources and external vendors and contractors
- Research and analysis of competitors