Position: Senior Content Writer/Lead Content Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 11

Worked with IT outsourcing/outstaffing companies, IT product vendors, and charity organizations.
Ensured high-quality, organic lead generation after 1 month of writing.
Content lead and senior content writer with 12+ years of B2B/B2C experience in content marketing experience, business development, and lead generation. 

Responsibilities:
>>Create high-quality text, visual, and video content that delivers real value to readers and ranks well on Google. Research, ideate, refine, and manage content for specific audiences, industries, and social networks.
>>Review and edit content pieces created by tech specialists and other authors to ensure they meet corporate style guide requirements and content quality standards.
>>Design and implement content strategies, plans, and procedures that support and extend marketing and communication initiatives, both short and long-term, and establish a continuously evolving content practice.
>>Set comprehensive goals for performance and growth for content as a strategic function in the business.
>>Leverage market data to develop content topics, then execute a plan to create content pieces that support a point of view.
>>Supervise the management and maintenance of audience personas, content audits, customer journey maps, and SEO strategies.
>>Establish standards, systems, best practices, and workflow processes for managing the content lifecycle, including requesting, producing, distributing, promoting, and measuring content, including ensuring all content is consistent with brand, style, quality, tone of voice, and optimized for the various user experiences and across all appropriate channels.
>>Collaborate with the company’s team members, managers, and stakeholders on all initiatives to identify content needs and opportunities to ensure efficiency and consistency across channels, verticals, and functional departments.
>>Work with the company’s technical/digital teams to create informative and valuable content that promotes the company and showcases its expertise.
>>Create a content team structure and hire/supervise authors in all content verticals; manage the efforts of content writers, editors, and SEO managers.
>>Conduct regular checks to analyze content effectiveness. Gather data and collaborate with those who work with analytics to make recommendations based on those results and work with authors to revise and update content pieces.
>>Establish performance goals and oversee ongoing development plans to evaluate and optimize content effectiveness.
Consistency in activities and goals. Constructive feedback and open communication.