Position: PPC Team Lead, Senior PPC Specialist, Head of Marketing, CMO (Chief Marketing Officer), Marketing Specialist
Category: Marketing
English level: intermediate
Years of experience: 5

1. Case 1 
     - Goal – Increase daily spend in Poland 
     - Difficulties – people attitude towards advertisement 
     - Achievement – Daily spend increased up to 16 times for Polish locations. Target margin was 20-22%, boost was paused because of payment systems capacity. 
2. Case 2 
     - Goal – Increase monthly spend in Scandinavia 
     - Difficulties  
      o High traffic purchase costs (i.e. 10-20 times higher than in the USA) 
      o Small and congested market 
     - Achievement 
      o Provided detailed management of advertising campaigns required by high costs to hit the target of financially reliable targeted audience  
      o Created purchase funnel for Display ads. After precise investigation of targeted audience tastes and main pull of colours inherent to this region, developed the concept of banners and landing pages 
      o Set the record of monthly spend (increased up to 2.7 times) in Scandinavia– Norway, Sweden, Denmark, Finland (target margin was 10%) 
3. Case 3
     - Goal – Manage big amount of advertising accounts  
     - Achievement – Produced new method of manual management, which helped optimize time for managing multiple accounts (20+) for different products in one vertical. This method lets you increase, optimize or reduce advertising campaigns. It is relevant for volumes starting from 1000 key words, can be automated for simple products/locations. As a result – much less time is spent to manage a lot of account with $500k+ budget.
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4. Case 4 
One of the good cases of advertising campaigns for B2B segment is the development of concept based on psychological influence on targeted audience. An excellent example would be an interaction with human instincts – fear, self-preservation, homing, maternal instinct etc. 
Or.. What you think can motivate you the most – success or failure?
Marketing Specialist
5+ years experience of creation and implementation of marketing and digital strategies, advertising and promotional activities
Analysis of target market and research of insights for company growth
SEA | SMM: Google Ads, Bing Ads, Yandex Direct, Baidu, Facebook & Instagram;
Business types: B2C B2B, SaaS
Markets: EN, RU, UA, EU, Scandinavia, China
Consultancy on PPC traffic and marketing strategies
Generation of USP, presentations for cold to SMB and enterprise clients
Professional and personal growth is a must have for my job. Looking for interesting and complex tasks (projects) with the opportunity to learn and improve.