Position: Head of Marketing| Marketing Manager| Digital Manager| B2B communication manager
Category: Marketing
English level: upper
Years of experience: 7

• Develop and launch marketing strategy for big FMCG from scratch. Defined target audience, values, channel mix (and develop strategy for each of them) in order to increase sales in 20% per year and brand loyalty
• Led multiple projects (Launch 40+ projects per year) in the full circle from idea generation to implementation and managed cross-functional teams
• Effie awards in category “The most efficient companies in B2B” and 4 times Effie finalist
• Increased Brand preference (consider first) in B2B in 17 p.p by 2 years (BHT data)
• Re-built SMM strategy to become page №1 in the segment, grew community from 700 subscribers to 37K
• Transform event strategy from participating in partner events to organizing own events and managing them for the professional community (up to 800 participants) with 91% NPS 
• Created and developed in conjunction with team website creator and table booking tools in Germany and project manager for launch and localization in Ukraine
6 years of experience in marketing, 4 of them in management positions
Worked with startups businesses in EU markets
Master’s degree in management of projects and consulting
I have successfully managed different types of teams ranging from 3 to 16 people internally as well as agencies and outsourced staff

Experienced:
• Development and implementation of marketing strategy, target setting and cascading  
• Annual planning, budgeting, building efficient channel mix for KPIs achievement 
• Managing restructuring and create a department from scratch
• Build business processes, leading projects for optimization and automatization business processes
• Market analyses and researches 
• Control effectiveness of marketing expenses, analyzes campaigns and ROMI calculation
• extensive experience in handling large amounts of data, including data analysis and interpretation, data visualization, and data-driven decision-making

My expertise in communication channels includes developing and executing successful strategies for digital marketing, SEO, social media, mobile applications, billboards, TV, partner programs, and events. I have worked with various companies, helping them to increase their online presence, brand awareness, and revenue.
I am not satisfied with simply executing routine tasks. I am passionate about process improvement and enjoy tackling challenging problems. I am actively seeking a role that allows me to leverage my skills and experience to drive meaningful change within the organization.