Position: Chief Marketing Officer
Category: Marketing
English level: fluent
Years of experience: 11


Professional Summary:
A dynamic and result-oriented Marketing Director with over 10 years of experience in creating and implementing successful marketing strategies for various industries, including FMCG, EdTech, and Advertising. Proven ability to develop and manage high-performing teams to achieve business objectives. Demonstrated expertise in digital marketing, lead generation, and data analysis.

My 3 last places of work:

Director of Marketing
June 2016 - February 2022 (5 years, 8 months)
"OLIMP" Alcohol Company, Kyiv (FMCG, Alcoholic Beverages Production and Sales)

Developed marketing strategies for all product categories, including spirits, brandy, wine, and low-alcohol beverages.
Conducted marketing research, analyzed results, and implemented changes to products and communications.
Designed and executed promotion strategies across all channels, both online and offline.
Built and led a high-performing marketing team.
Successfully promoted brands such as Medoff, Prime, Koktebel, Longer, and others.
Head of Marketing
October 2014 - June 2016 (1 year, 8 months)
"Speak Up" International English Language School Network, Kyiv (EdTech)

Developed and implemented marketing strategies.
Built and managed a marketing team and a call center.
Digitized marketing metrics, monitored marketing KPIs and team performance.
Tested and implemented new lead generation sources.
Collaborated with contractors, CPA networks, and other partners.
Reduced lead cost by 20%, increased the number of lead sources from 10 to 16, and achieved a retention rate of 90% and higher.
Executive Director
November 2010 - September 2012 (1 year, 10 months)
"Communication Unlimited Ukraine" Advertising Agency, Kyiv (Advertising)

Developed business and managed the agency.
Attracted clients and participated in tenders.
Led the agency team to win tenders and successfully execute projects for four EURO 2012 sponsors: Coca Cola, Canon, Hyundai, KIA.
Skills:
Marketing Strategy Development and Execution, Team Building and Leadership, Digital Marketing, Data Analysis, Lead Generation, Project Management, Client Relationship Management, Negotiation, Communication.
Education

ENEB Business School
MBA + Master in Digital Marketing & eCommerce student, Barcelona, Spain
Expected graduation: 2024

Donetsk Academy of Management
Non-Production Management, Donetsk
Completed: 1993-1995 (2 years)

Donetsk University of Economics and Trade
Mechanical Faculty, Donetsk
Completed: 1988-1992 (4 years)