Position: Head of Analytics
Category: Data Analyst
English level: upper
Years of experience: 11

• Built from scratch a full-fledged analytical department;
• Improved a ROPO model that combined online marketing data with offline purchases, which allowed reallocation of 50% of the marketing budget based on complete ROI data;
• Headed a cross-functional team (3 designers, 1 researcher, and 1 data scientist) and developed more than 40 AB and MV tests with their help;
• Developed and implemented a gamification system using data from Google analytics on the behavior of the most loyal cohort of users, thanks to which it was possible to increase the LTV of new users in the first three months of their activity;
• Developed a recommender model using e-commerce data from the BigQuery database on related purchases of users for the previous six months, which allowed to increase the average check by 5%;
• Led a team of 7 analysts and implemented new business processes, frameworks, and procedures, which allows increased the team's velocity by 40%;
Over 10+ years of experience in web/data/marketing/game/product analytics in IT.  
Of these, 5+ years as a manager focused on team development and improving employee skills.
 I have successful experience in the following areas:
• Managing a team of 15+ analytics, data engineers, and developers
 • Collecting, organizing, analyzing, and visualizing data.
• Product analysis: features, users (cohorts, patterns, behavior, funnels, flows), health metrics, searching insights/deviations, a/b tests
• Comprehensive analysis of key product/business indicators
• Collaborated with stakeholders to answer business/product questions via data
• Data management/engineering DWH (creating API connects, ETLs)
• Monitoring data quality in data storage, correction of failures in ETLs, jobs
• Development of analytics system from scratch
• Automation of existing reports
 • Evaluation and correlation of dependencies, interconnections
• Analysis of the effectiveness of marketing activities/events
 • Writing analytical conclusions and recommendations