Position: Digital Marketing Manager
Category: Marketing
English level: upper
Years of experience: 4


Head of Digital Marketing Division at Rabitabank (at top 5 Bank in Azerbaijan)

- Led 6-person team to develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels with $2.3M budget; increased online credit & debit card sales by 8x, and increased online retail loan leads by 4x

- Orchestrated projects of bank’s mobile app development in digital channels; increased app install by 5x with 300K+ downloads; reduced user loss by 23%

- Spearheaded a full-scale digital marketing projects of the bank; created a digital strategy to enhance all digital channels using affiliate marketing, social media, paid advertising, upgrading legacy image of the brand to be aligned with digital product and services portfolio

- Created and developed a digital lead source system to ensure success rate of campaigns, digital activities and channels

- Supervised a project of bank’s new website launch, redesign, added functionality, modernized UX & UI process, and full scale digitalization of card, deposit, credit form system




Digital Marketing Manager at SR Group Co

- Managed digital marketing projects and budget of global brands – Mercedes-Benz, Skoda, Changan in which the company is official distributors of them

- Supervised the creation of digital assets such as Website, blogs, presentation, brochures, social media pages

- Orchestrated digital projects to keep global brands identity based on its brand books

- Led 11-person team to manage projects and distribute workload between brands with the help of CRM system and marketing automation



MT Program specialist  at Coca Cola Azerbaijan

- Evaluated department performance (Sales, Marketing, Business Development) by analyzing in-house data, contributed to strategic planning by developing automated excel-based calculation and sales forecasting sheets.

- Evaluated and developed trends, data, analyses and thematic information on high potential future business points, markets, channels and other new growth opportunities.