Position: Product Marketing Specialist
Category: Marketing
English level: intermediate
Years of experience: 6


•	Actively participate in development and implementation of digital roadmap and optimization of website content for SEO
•	Partner with other key departments (e.g., Product, Marketing, Lead Development, PR, ) to help elevate social media performance
•	Build and maintain campaign calendar for on-time delivery, build and execute SMS, Push notifications for Smart Phone and Tablet/App 
•	Identifying potential customer needs, researching customer preferences, and recommending appropriate products or services
•	Creating marketing plans, Marketing and Brand strategies for clients based on their needs and budgets
•	Developing and implementing digital marketing strategies such as creating advertisements for social media platforms such as Facebook, Instagram
•	Conduct market research and analyze trends to identify new marketing opportunities
•	Research advertising trends and competitors’ pricing and products
•	Work with external agencies and vendors to execute marketing programs
•	Performing competitor analysis toward an increased market share
•	Creating contents regarding all campaigns and features
•	Monitoring social media and Google Analytics
•	Creating and optimizing paid advertising campaigns using Google Ads and other tools