Position: Business Analyst
Category: Business Analyst
English level: upper
Years of experience: 2.5

Strong dedication, comittement & agile problem-solving
Hi there! I am Ashraf Huseynov and will be briefly introducing my experience and myself to you here. 

In my current position at Kapital Bank, I have improved campaign management & segmentation methodologies together with the ARL & finance team to handle forecast accuracy and achieved 150% growth in annual sales volume & saved around 18% on the marketing budget. From the last quarter of 2021, my key challenge was bringing the cost-effective solutions into payments products, for which we were containing 40% of failed cases with ARPU due to wrong pricing strategies. Now we have achieved customized pricing packages based on each Tier group and increased the average 16% of ARPU.  Working with the Data CEO team to collect and export data to the server and create BI Dashboards to identify necessary changes & room for improvement for stakeholders are among my responsibilities. As documentation improvement, I refreshed and adjusted the format for Product Requirements Documentation (PRD) for the Operations, Compliance, Development, Legal & Risks teams to translate business requirements into high-level designs that are input for detailing & development of new products functionality. My ongoing task for this quarter is fixing Standard Operating Procedures (SOPs) to solve existing issues related to Product Sales funnel conversions & Customer Lifecycle challenges.

As a freelancer, I collaborate mainly with Fintech startups to bring cost-effective solutions and improve efficiency. Since last year, I have been working with eManat & Payriff teams on delivery of different business cases and strategic roadmaps to their venture investors, prepared mobile payment app & e-commerce products expansion plans in EMEA countries, analyzed competitive landscape and industry trends by forecasting future sales with ROI calculations.


Aside of my direct responsibilities I have been involved with training personnel and helping team members on understanding of Agile methodology and implementation of relevant management practices & OKRs to ensure the development of team members and achievement of the vision, mission and strategic goals of the whole Tribe.
Tolerancy & open-mind approach toward the opinions of every single teammate