Position: Head of Marketing // Head of Growth // Product Marketing manager // CX Advisory // Digital lead
Category: Marketing
English level: fluent
Years of experience: 11

– Built a Marketing Department in CX Agency with a headquarter in Zurich, that covers internal agency promotion / lead generation, and marketing services for customers

– Active and successful participation in the sales/pitching process for new marketing projects.

– Leading 20+ Ideation/Strategy/CX mapping/Education Workshops for international companies.

– Launched web portals as digital product for customers as the product owner, including research, USP definition and positioning, audience segmentation, concept creation, MVP validation with end-users, managing designers and developers, and data-based decisions for platforms growth.

– Developing and executing comprehensive Digital and Go-to-Market Strategies for SaaS, Pharma, EdTech, and Software service companies (EU market)

– Customer Relationship Management: collaborating closely with customers to understand their business needs and challenges, tailoring marketing efforts accordingly.

– Cross-functional collaboration: working with sales, creative, analytics, and technical teams.

– Led the launch and management of a Marketplace, involving solution positioning, prototyping, collaboration with designers/developers, service integration, and promotional efforts.

– Established streamlined content production processes, such as regular blog posting, knowledge base, and social media management. Achieved 70% of lead generation through valuable content, resulting in twofold organic traffic growth.
10+ years of experience in developing and executing marketing strategies across diverse industries, including digital agencies, SaaS, EdTech, and IT automation.

Work Experience:
- Head of Marketing, International Digital Agency / CX Advisory // August 2020 — now
- Head of Marketing, SaaS // April 2019 — August 2020
- Marketing Project Manager, EdTech // August 2018 — April 2019
- Marketing Project Manager, Marketing Agency // December 2015 — June 2018
- Marketeer → Head of Marketing and Sales Department, IT-Company Automation and Consulting // May 2014 — December 2018
I'm all about bringing value and doing something meaningful. Looking for a friendly, people-oriented company where we can thrive together. Aim to have a clear focus and personal area of responsibility. Let's make a positive impact and grow together!