Position: Digital marketing specialist | Brand strategist
Category: Marketing
English level: upper
Years of experience: 5

- own viable startup
- participation in the hackathon on marketing/sociology
- mastering the full marketing cycle in practice
- holding 2 marketing conferences
- harmonious mastering of soft & hard skills
1. MARKETING PROJECT MANAGEMENT (14 months)
(Visione Interna - performance marketing)
- project management (fixed maximum - 12 projects simultaneously, incl. foreign customers)
- communication with clients, client's representatives
- development of marketing strategy for the month, quarter, and year
- setting up targeted advertising in the Facebook Ads system
- generating reports
- development of commercial proposals
- holding meetings and negotiations with potential clients
- communication and management of freelancers/outsourcers/ other contractors

2. CMO (1,5 year till now)
ICON - an online school in the field of IT & marketing.

As of November 2020, our team held more than 60 events.
We had done: 2 conferences, 5 author's courses, more than 40 online & offline events.

Within this project, my area of ​​responsibility is as follows:
- development of a strategy to promote events using Facebook Ads, Google Ads, Telegram, LinkedIn Ads
- development of packaging and branding of the event agency and events directly
- prototyping, web design, and corporate website layout
- active participation in the development of the packaging of the conference on digital marketing
- development of a content plan for social. networks
- communication with partners, contractors, and customers

3. HEAD OF MARKETING & COMMUNICATIONS (7 months)
e-ticket "Leocard" - an automated fare payment system
Achievement:
- detailed segmentation of the target audience is developed
- developed marketing strategy for 2020
- developed a content plan for social networking
- developed corporate website
- branding and design
- created a map of communication channels
- modeling of the sales funnel

4. HEAD OF STRATEGY (4 months till now)
Hamily Group - a group of brands in the field of catering throughout Ukraine, with 40 establishments. The first establishments (pizzerias) were opened in 2001. Among the brands: New York Street Pizza, Green Garden, Ribs House.
- fresh/non-standard projects
- work for the future
- career progression
- synergy of creativity and logic, chaos & order
- availability of business trips, corporate events, exchanges of experience