Position: Product Marketing Manager
Category: Product Manager
English level: upper
Years of experience: 11

Certifications:
2020 - Data Analytics, KarpovCourses;
2020 - Software Development Task Setup, Stepik; 
2018 - 2019 - Strategic Marketing; Mastering Metrics; Digital Strategy Modules in Chartered Institute of Marketing (UK);
2019 - Facebook Pro, Median School;
2017 - Digital Marketing advanced Projector, Kyiv; 
2017 - Inbound Marketing, HubSpot Academy.
Head of Product (Feb - Sep 2021)
Startup, HealthTech, EHR system development, US.
Responsibilities:
- Product development to the MVP stage.
- Global product development strategy;
- Managing development team (PdM, PO, designer) and engineering team (Developers, QA, DevOps): SCRUM/KANBAN;
- Organization of stakeholders processes; project prioritization, collection, and processing of product ideas;
- Writing specifications and tasking with 170.315 certifications requirements, backlog management;
- Conducting interviews, designing workflows, managing visual design; 
- Monitoring key product metrics,
- Preparing to bring the product to market;
- Recruiting.
Tools:
- Jira, Trello, Confluence, Figma, Affinity Designer, Python, Selenium
Results:
- Bringing the product to the MVP stage
- Application documentation
- Manual for users
- Launch strategy
- Hired 3 new engineers (Middle PHP Developer, QA engineers)

Head of Marketing / Head of Product, Allbiz (Dec 2019 - Feb 2021)
Marketplace for SMBs, presence in 13 countries, more than 1M companies, over 355K visits per day.
Responsibilities:
- Develop and implement company rebranding strategy, new positioning, inbound marketing implementation;
- Global product development strategy;
- Conducting interviews, workflow design, visual design;
- Work with the call center;
- Affiliate programs (communication with Google representatives, meeting KPIs);
- Work with customer feedback.
Tools:
- Google Analytics, GTM, Similarweb, Facebook Ads Manager, eSputnik, Python, Illustrator, Photoshop, After Effects
Results:
- Engaging more than 1.5K new accounts from 02.2020 to 03.2021 (email marketing, Viber, SMM); 
- updating POS materials (offers, landings, presentations, banners, SMM, etc.);
- Update of the account - UX/UI, dashboards, payment/delivery connection;
- launch of features: google smart shopping, tenders, novapay, uapay, robokassa;
- launch of inbound marketing (blog - more than 20 articles, tutorials).