Position: PPC Specialist, Digital Marketer, Paid User Acquisition, Paid Performance
Category: Marketing
English level: pre
Years of experience: 5

- x4 YoY sales growth for Ecommerce (2020 - 2021) (Automation, ROAS optimization, hypothesis testing, deep segmentation);

- x3 Lead-to-Sale rate growth for Finance (2021) (Offline Conversions implementation, E2E Analysis, Automation);

- CPL -40% reduction due to A/B testing of LP for Finance (2021) (Analysis of competitors' LP, Technical task, A/B traffic split-test);

- other cases (2018 - Present) (+75% leads via GDN for IVR.UA, +64% leads via Facebook Ads for ivr.ua, +135% Sales via Hotline for Auchan Ukraine), etc.

- experience in building and managing a team of up to 6 PPC-specialists.
I started my digital marketer career in 2015 as a social media manager for small businesses and entrepreneurs. In 2016 I became a marketer at a small marketing agency “Creatis Media”. There I got experience in landing pages, CMS, SEO development and PPC promotions for clients products.

In 2017 I continued my career as a PPC-specialist at Webpromo. Paid traffic strategies and tools inspired me a lot. From 2017 to 2021, I was an active and efficient professional. During this period I got a lot of achievements. For example:

- x4 YoY sales growth for Ecommerce (2020 - 2021) (Automation, ROAS optimization, hypothesis testing, deep segmentation);
- x3 Lead-to-Sale rate growth for Finance (2021) (Offline Conversions implementation, E2E Analysis, Automation);
- CPL -40% reduction due to A/B testing of LP for Finance (2021) (Analysis of competitors' LP, Technical task, A/B traffic split-test);
- other cases (2018 - Present) (+75% leads via GDN for IVR.UA, +64% leads via Facebook Ads for ivr.ua, +135% Sales via Hotline for Auchan Ukraine), etc.

In addition, I want to say that I am a person with developed communication skills. Emotional intelligence, good intentions and friendliness have helped me to teach new employees and to engage them in new projects. Great experience and the qualities of a manager helped me become a Team Lead.

Right now I’m interested in:
- Paid Advertising;
- Paid User Acquisition;
- Data Analysis;
- English for B1/B2.