Position: SMM-manager, targetolog
Category: Marketing
English level: intermediate
Years of experience: 2.5

In less than 30 days, targeted advertising on the site of building materials and ceramics was received 19 purchases on the site for the amount 128 173,10 ₴. Spent advertising budget was 836,05 $. ROAS for shopping on the site 153,31%.
I have been working in the field of digital marketing for more than 3 years. During this period, I worked in three marketing agencies as a SMM manager, targetologist and team-lead, and also worked on freelance projects. I have a lot of experience in promoting brands on Instagram, Facebook, TikTok. Regarding targeted advertising: worked with advertising budgets from $ 3,000 per month. Directions (Ukrainian and foreign clients) in which I have considerable experience: catering establishments, delivery services, dentists, medical centers, online stores, building materials store, interior design, construction companies, charities and foundations, information media resources. I want to share my proven experience of running successful marketing campaigns and leading your company's team.

Experience
• StarWay, Ternopil (full-cycle IT marketing agency)
Period of work from April 2020 to June 2021.
• Hey, you !, Ternopil (SMM-agency)
Period of work from January 2021 to May 2021.
• Reklamator, Ternopil (full cycle marketing agency)
Period of work from May 2021 to the present.

My responsibilities as a specialist included:
• Interviews with clients and their briefings;
• Analysis of the directions, audience, creating a portrait of the target consumer;
• Building a marketing strategy;
• Creating toneofvoice and positioning brands on social networks or "rethinking" it to attract new audiences and retain existing ones;
• Building a content strategy and content plan;
• Communication with the client's audience;
• Organization of filming content and attracting the necessary details and models;
• Writing texts and creating graphic (or video) posts and pages (or issuing technical specifications for team members (copywriters, designers));
• Creating creatives for targeted advertising or writing a technical task for a designer;
• Setting up an advertising cabinet, Facebook and TikTokPixels, advertising campaigns and their launch;
• Division of responsibilities between the team's specialists to optimize and accelerate the achievement of goals.
• Analysis of the work done during the allotted period, completed goals, mistakes and creating a strategy for the next period of cooperation.