Position: CRM Marketer
Category: Marketing
English level: upper
Years of experience: 5

Skyeng:
- Increased C1 conversion rate by 2.1 p.p.
- Increased CR of some communications by 1.9 p.p.
- Increased in CTOR of some communications by 11.3 p.p.
- Increased in PBIL share (payment before intro lesson) by 3.1 p.p.
- Decrease in WA application processing crampons from 40% response rate to 11% without loss of C1


Agencies:
Increased the share of sales from the email channel from 7% to 12-15% for a chain of furniture stores.

From scratch, implemented trigger scripts for more than 15 online stores in e-commerce, services, and construction.

Implemented email marketing from scratch for online yarn, grocery, and clothing stores. After that, these channels started bringing in 8 to 20% of all store revenue.

During my regular work with mailings for the coffee shop, ran several email campaigns and set revenue records for the entire time I was doing email marketing. In one month, he met his plan by 183%.
Worked at Skyeng learning school, where:

1. Participated in the working group on segmentation with Ilya Krasinskiy. Responsible for hypothesis testing and implementation of experiments aimed at increasing C1 conversion rates. 
2. I was responsible for creating CJM and full implementation of trigger communications in International vertical.
3. In the B2B vertical, i was responsible for all communications such as the efficiency of emails, push notifications, sms, trigger chains, and in-person notifications.

I was responsible for generating hypotheses, preparing and running experiments, and analyzing results.

I was also in charge of drafting the CJM communication and its implementation in 3 languages (ES, IT, EN) in the international vertical.

And in B2B I was responsible for managing and implementing weekly and triggered mailings. Analyzed and segmented the base, and maintained weekly/monthly/quarterly reporting of the communication channel.


Agencies:
Worked at marketing agencies FutureBit, Bonfire and MailStep and the educational platform Lecta, Capsbutik, where I did full crm-marketing management and implementation for an educational project and a bunch of e-commerce projects. 

Compiled and implemented marketing strategies and pushed customers through the loyalty funnel. Implemented trigger scripts and base gathering scripts. Implemented email marketing for over 20 projects in e-commerce, services and online education.


Worked with CDP and ESP: Exponea, Customer.io, Mindbox, Mailchimp, Retail Rocket, ExpertSender, Unisender, CarrotQuest, Unibase, Convead, Mailganer. Familiar with Sendsay and Sendpulse. With the help of documentation, technical support and demos I can easily deal with the functionality of any mailers.
I definitely don't want to do, layout, design and letter approval. I've been through that. Now I want to do strategy, analytics, conversion improvement, and hypothesis testing.