Position: Product&Growth Manager
Category: Marketing
English level: upper
Years of experience: 7


May 2022—…
Decision journey expert at bunq
Responsible for signup flow performance on web and app banking platforms: 
Analysts of data, defining conversion drops.
Building product hypothesis; plan implementation of new features.
Building AB testing process (from choice of tool to documentation templates).
Building reminders in flow (planning, events setup, work with CRM specialist)
Coordination of content, product design and developers team. 
Analysis and reporting on launched projects.

Product Growth Manager at Liki24 
June 2021—MAY 2022
Startup with site and app for delivery from pharmacy stores. 4 markets: Ukraine, Romania, Hungary, Poland. 
Researches: interviews with users, analysis of existing data (Google Analytics, Amplitude, Adjust), market research. 
Implementation of product features together with the product team.
Product improvements through A/B testing.
Building lifecycle for web and app platform (communication cascades based on users activity).
Developing of performance marketing strategy (Google Ads, CPA networks, Meta ads) and tracking together with PPC manager.
Unit economy tracking for efficient marketing and control over CAC/LTV ratio.

Local marketing manager at Bolt 
NOV 2019—MAY 2021
Responsible for marketing in Ukraine for the fastest growing startup in Eastern Europe (ride-hailing, food delivery and scooters rent services). 
Ideation and launch of complex brand campaigns.
Content creation (blog, social media, direct messages), setup and results tracking. 
Tracking of performance campaigns marketing campaigns and unit economy.

Digital marketing specialist at L’Oreal 
AUG 2018—OCT 2019
Worked with mass-market FMCG brands like Garnier, L’Oreal Paris, Man Expert, Mixa.
Performance channels approach based on the data and goals.
Adaptation of global brand campaigns in digital channels.
Management of advertising agencies. 

Strategist at Hoshva DGTL
NOV 2015—AUG 2018
Digital advertising and business development agency.
Researches and data analysis.
Facilitation of strategic sessions and marketing strategy development.
Value proposition design. Customer journey mapping and prototyping.