Position: CMO, Head of Marketing
Category: Marketing
English level: upper
Years of experience: 7


2020 - 2022 
CMO in B2B SaaS (CIS, Martech)

- created and implemented the hypothesis testing process (backlog, ICE scoring, testing a few hypotheses every month)
- changed the company positioning
- changed the lead flow and advertising strategy to attract more big clients (from 6 to 20+ demos per month)
- increased MRR from new clients by 50% a year (for 10 years old company. MRR in the previous 3 years grew only a 10-20% a year )
- doubled organic traffic on the site
- started the ABM program (created ICPs, started lead searching products, set up advertising campaigns, creating content for ICPs )
- leading a team of 15 people


2018-2020 CMO of an outsourcing company

Create a marketing department from scratch

Hire link-builder, set KPIs, set up link searching process. Now 1 person gets 100+ links per month

Hire content manager, copywriter, and proofreader (part-time). Now they can create and distribute  6 high quality articles per month

Implement client scoring process and integrate CRM for sales. Now we can track different stages of the sales funnel

Create website specifications and mockups for designers and developers (using Miro, Figma, Confluence)

Take part in website development as a Product Owner and Project Manager. Manage a team of 2 Developers and Designer 

Implement marketing analytics (GTM, GA, Search Console, HotJar, LeadFeeder)

Implement inbound marketing strategies: SEO, link building, content marketing, Adwords, Facebook, Linkedin, Quora

Results: from 0 to 6k users on site in 6 months;

Find topics for articles, write specifications for it.
Edit and proofread article`s
Take part in clients projects as marketing and SEO consultant

Results:
from 0 to 30 sales qualified  leads in a month from the site in 6 months;