Position: Digital Marketing Manager | Content Marketer
Category: Marketing
English level: upper
Years of experience: 10

• Building end-to-end sales funnel for highload chatbot eCommerce project, managed to get 70K USD on a first year at almost zero cost.
• Implementing full-circle retention and reactivation e-mail list to reach 50k unique clients;
US-based startup
Responsibilities:
‐ Defining and planning a content marketing strategy, metrics, and reporting;
‐ Defining core messages, content presentation, and content channels that are most effective for driving traffic;
‐ Creating, managing, and executing content marketing campaigns aimed at significant growth of registrations across various product lines;
‐ Defining replicable strategies and tactics that address pain points and convey product benefits to drive new customer acquisition.

Software development company from Cologne.
Responsibilities:
• Development of marketing strategy for startups;
• Building end-to-end sales funnel for highload chatbot eCommerce project, managed to get 70K USD on a first year at almost zero cost;
•  Development of media plans, analyzing competitors, constant analysis of a product and its target audience;
• Execution of online strategies and tactics with a focus on growth, identifying market opportunities and positioning research;
• Development of unique content for a client website to improve presence and brand awareness;
• Managing content distribution to multiple online channels and social media platforms to increase web traffic;
• Brainstorming ideas for creative copies, articles for external web resources, infographics, etc;
• Digital marketing team management, onboarding new members, cross-team collaborations.

eCommerce Store Company
Responsibilities:
• Direct e-mail marketing — e-mail strategy and channel management, retention and trigger management, clients segmentation, A/B testing;
• Implementing full-circle retention and reactivation e-mail list to reach 50k unique clients;
• Implementing marketing automation operations: Mindbox, Sendsay, Sendpulse, Popmechanic and similar tools;  Analytics via Google Analytics, Excel, Bitrix, Facebook Business Manager, etc.
• Collaborate development and realization of communication and content-management strategy (incl. media planning);
• Managing the creation, copywriting, design, and development of all digital assets, including email templates, ad creatives, web design layouts, content (blog posts and articles, e-mails, content for SMM, etc.), publishing content on the website; 
• Digital ad campaigns management and execution, including budget management, performance monitoring, and reporting — Facebook, Instagram, VK, myTarget;
• Cooperating with external 3rd party agencies, service providers and influencers.