Position: Marketing Manager, Communication Manager, Brand Manager
Category: Marketing
English level: pre
Years of experience: 3


Hard Skills in Marketing
- Task analysis: business and marketing assignments, KPI definition;
- Marketing research: market analysis, competitive analysis, competitive market selection, competitor communication matrix, product research, search for empty niches;
- Study of consumers' motives, barriers and pains: retail audit, interviewing, questionnaires, segmentation and assessment of the attractiveness of segments;
- Differentiation: determination of the parity and differentiation points;
- Positioning: Creating USP (unique selling proposition);
- Creation of a marketing plan: marketing mix concept;
- Development of a media strategy and promo events plans in different ecosystems (paid, owned, earned): mailing list, event marketing, radio, outdoor advertising, television, print media, targeted advertising, work with the social media brand, partnership and work with opinion leaders;
- Analysis of running campaigns;
- Sales stimulation: consumer promotion, trade-marketing;
- PR: internal and external;
- Growth points search;
- Brief creation.

 Hard Skills in Management
- Organization of contractors' work: design, copywriting, SMM, targeting and advertising in Google;
- Organization of team work: setting tasks, estimation, work analysis, evaluation of results;
- Generating quarterly and weekly reports.

 Hard Skills in Design
- Developing and maintaining an identity;
- Creation of visual concepts (internal and external communication);
- Creation of visual images for social networks;
- Creation of advertising materials (social networks, website, outdoor advertising, printing, branded products);
- Creation of printed materials and prepress;
- Creation presentation layout.

 Soft Skills
- Ability to work in a team;
- Empathy;
- Creative thinking;
- Attention to detail;
- Ability to meet deadlines.