Position: CMO
Category: Marketing
English level: fluent
Years of experience: 7

Contributed to 30-50% signups increase y-o-y
Traffic and conversions increase across all marketing channels
6 successful product launches 
Product ICPs research and detailing, internal flows tailoring
Streamlined sing up process to split trial and demo flows (trial for small companies, demo - for 30+ employees)
As a result of the focused G2 campaign, the product obtained #5 position in the target category, got featured in Best Sales Software), Highest Satisfaction products (#21 of 100 tools), and Best Small Business products (#36 of 50 tools)
Implemented bi-weekly training for product users which resulted in ~100 registrations per event and contributed to a reduction of churn rate to 3,7%
Chief Marketing Officer with a focus on Product Marketing, market and user research, aimed to position product to the target audience, communicate product value to both new and current users. 

7 years in B2B SaaS digital marketing field

Areas of expertise include:
1. Product marketing, positioning, and communications
Market and user base research, ICP identification and detailing (including product usage patterns)
2. Go-to-market strategies creation, planning, execution, and control of results
3. Content creation and promotion, lead nurturing, user education through product cycle stages
4. JTBD framework used to identify product use cases

Skillset: 
1. Management functions: planning, organization, motivation, control, and communications
2. Experience in all digital marketing areas: customer development, brand management, targeting, content marketing, events, user onboarding, lead generation & nurturing, marketing communications.
3. Strong communication skills applied for collaboration with different stakeholders across the organization
4. Presentations and public speaking
5. Experience in leading a marketing team and project teams up to 10 people
6. Lecturer at the Product Market course and Lead Generation course