Position: Head of Digital
Category: Marketing
English level: intermediate
Years of experience: 11

•	Traffic growth of 10% per year, without an increase in the advertising budget, as well as with a rapid increase in the cost of a click, (Google CPC inflation is 33%); my team ensured a 10% increase in traffic.
•	Growth of site turnover. Achieved due to traffic growth, conversion growth.
•	Conversion growth was achieved due to a number of activities: personal communication with the user on the site, narrow segmentation in personal communications through viber, email channels, audit and update trigger messages.
- 15 years of experience in marketing and customer engagement in B2B and B2C.
- Extensive professional experience in marketing communications, advertising campaigns, audience acquisition and retention.
- Strengths: tactical marketing, personal communications, analytics.
- Strategy development and implementation of new communication tools and channels Ecommerce projects (Rozetka, Foxtrot)
- Create and manage a Direct team (11+ people)
- Development of a promo calendar and implementation of planned activities
- Understanding key metrics: CR, LTV, AOV, ROI