Position: Marketing manager, Project manager, Product manager
Category: Product Manager
English level: fluent
Years of experience: 6

- new partnership building with 15+ markets, 6 new contracts signed
- +30% sales volume in Premium segment, TOP-3 Vodka brand by volume in Travel Retail, TOP-10 International Vodka Brand (Global)
- marketing communication guides & toolkits implemented on 40+ markets; 100+ product trainings & company presentation provided to markets
- right assortment & channel split on 20+ markets to achieve volume growth & brand awareness to increase sales
NEMIROFF VODKA COMPANY
Senior Marketing Manager (Export markets & Travel retail) (Jul’19 – present)
• Signed cooperation with 13+ markets: negotiations with partners, strategy development, product launch support & coordination, budget forecasting & control.
• Analysed markets & trends on quarterly basis for effective marketing approach proposition: market capacity, target audience, communication channels, consumption preferences.
• Developed marketing strategy to grow sales volume, product availability & brand awareness.
• Launched new products in different price segments (Global, from scratch)
• Conducted Global marketing communication materials: Brand book, Product training, Company presentation, Digital, PR & E-comm strategy, Brand Ambassador cooperation toolkit, Event & HoReCa toolkit, Sponsorship package.
• Developed 360 marketing mix creative materials: Agency briefing & coordination, Creative ideas, TVCs, Trade POSM development, Photo shooting. 
• Presented brand in TOP Industry events. HoReCa: Bar Convent Berlin (2021, 2022); Travel Retail: TFWA Cannes (2022), TFWA Singapore (2023), B2B: Vinexpo (2019).

SAMSUNG ELECTRONICS UKRAINE COMPANY
Brand Manager (Jul’18 – Jul’19)
• Implemented Global marketing strategy for Telecom products (smartphones, smart watches, tablets, earphones)
• Increased sales volume through marketing cooperation with local retail chains:
 -Budget forecasting, control & payment approval
 -360 marketing mix development: TVC, Communication materials, Trade POSM, PR, Digital, E-comm, events
• Made competitor's analysis & report (sales volume, sales value, players on the market, competitors' activities on the market)
• Conducted store check & report (availability, visibility, prices in stores)

CARLSBERG UKRAINE
Marketing Specialist (Nov’17 – Jun’18)
• Developed marketing materials for product launch & support
• Made competitor's analysis & report (sales volume, sales value, distribution level)
• Interaction with trade marketing & sales department
• Cooperation with advertising agencies, briefs creation

Linkedin - maria-vergueles-69284944