Position: CMO | Amazon Ads Specialist
Category: Marketing
English level: intermediate
Years of experience: 3

Achievements:
- Raising the company's sales by 20% with the help of marketing tools.
- introducing a product line to the market after rebranding;
- promotion of online broadcasting from 100 to 60 thousand views - calculation of profitability and bringing to the level of 42%;
- manual mixing of end-to-end analytics;
- search and implementation of new points of communication with the customers.
- development of a marketing strategy for the company's products;
- development and creation of business processes;
- search and implementation of new approaches to promote products;
- development and support of the Direct-marketing process; (Viber mailings)
- work with tools: Google Analytics, Ads, GTM, Hotjar, 1C, ERP, PowerBI.
- creation and construction of analytical reports on the effectiveness of advertising;
- the creation of a communication strategy for working with the customers;
- communication with the sales department;

Content part:
- the creation of content and media packaging of the product: organization of the process of photo and video creation, statement of technical specifications, maintenance, correction of information on the site, packaging of social networks;
- work with content and promotion of online broadcasts (live broadcasts) on Facebook and YouTube;
- setting technical specifications for designers, working with the design department;
- work with media resources and TV;
- development of the marketing department from "0";
- formation and packaging of brand integrity - from a logo to a holistic brand book and guidelines for the use of corporate identity;
- launch of its own e-commerce sales channel in the USA;
- work with the Shopify platform;
- connection and synchronization of all Google marketing tools;
- Formation of SMM - strategy, and promotion;
- Amazon advertising

Directions:
- strategy;
- content marketing;
- SMM;
- PPC;
-Amazon Ads;
- E-mail - marketing;
- SEO;
- Analytics;
- Web-site;
- Operating activities