Position: Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 6

Launched product on EU, LatAm, Spain markets;
Synchronized all advertising tools and implemented Account based marketing (B2B). As a result, the Average Sales Cycle Length was reduced from 9.5 months to 5 months;
Successful lead generation process implementing in different products.
Set up end-to-end analytics to analyze marketing metrics in conjunction with business metrics

Key Skills:
Development and implementation data-driven marketing strategy (Digital & Non-Digital);
Go-to-market Strategy;
JTBD, VPS Canvas;
Analysis of markets, user preferences, competitors (Porter's 5 forces, 4Ps, 7Ps, SWOT (TOWS) methods);
Marketing channels budgeting;
Analytics (Google Analytics, HotJar/Fullstory, Metabase, Google Data Studio etc.);
SMM (Facebook Business Manager, Youtube, Reddit ADS, Quora, Twitter);
Email (ESP - SparkPost, Newsletters - MailChimp, DataValidation)  ;
PPC (Adwords, Bing, Admixer);
BTL/ATL Activities.

Technical Skills:
HTML/CSS (Middle level);
Google Tag Manager;
SQL;
CMS (WordPress, Joomla, Tilda);
Website localization (Localise.biz).
6 years+ in almost every aspect of marketing in different industries. Successfully launched SaaS/Fintech products in Ukraine, US, Europe, LatAm markets. Strong analytical and critical thinking skills with potential anticipating risks and finding solutions.

Head of Marketing at PayDo (Fintech) December 2020 - May 2022
Marketing Lead at NDA (18+ Traffic Arbitrage)March 2020 - November 2020
General Manager at S&B Center (Part of P1K Business Accelerator) April 2019 - March 2020
Chief Marketing Officer at Unicheck (Part of P1K Business Accelerator) November 2017 - March 2019
Head of Marketing Department at Cityfrog (cf.ua) (Part of P1K Business Accelerator) September 2017 - March 2019
Head of SMM at ITEA July 2016 - September 2017
Marketing Analyst at COXO Digital June 2015 - June 2016