Position: Head of Performance Marketing, Head of User acquisition, CMO
Category: Marketing
English level: fluent
Years of experience: 7


2019 - 04.2023
Performance Marketing Network, Kyiv
*Chief Executive Officer
— Managing all operations: responsible for profit, revenue, and quality targets
— Adjusting strategies and budgets based on current performance to maximize ROI
— Attaining key performance indicators related to business metrics (revenue, acquisition, ROI etc )
— Developed a marketing strategy and executed a marketing plan
— Measuring and analyzing website traffic (bounce rate, search and direct traffic etc.)
— Weekly and monthly analysis and reports
— Implementing marketing KPIs to track and analyze
— Building, leading and mentoring an online marketing team
Head of Affiliates
— Built an affiliate partnership program from a scratch
— Managed affiliate partnerships by building relationships and collaborations — Monitored performance and traffic volumes brought by affiliates

2021-2022
Under NDA Forex, Kyiv
*Head of Performance Marketing
— Managed an acquisition team of 30 (Affiliate, Media Buying, Influence marketing, and other Inbound channels)
— Managed a budget of over $300,000 and built forecasts and goals
— Monthly reported, evaluated performance, and calculated growth points
— Drew up a plan of experiments to find payback campaigns and further scaled
— Constantly searched for new Inbound channels, tested and calculated performance
— Developed dashboards with key KPIs, including LTV of a cohort of new users
— Worked with data from Google Analytics and PowerBi
— Partnered with other departments (product, design, development, analytics, retention, etc). Drew up briefs and technical specifications for analytics, landing pages, and advertising materials
— People management - recruiting, assessment, onboarding, etc

2016 - 2019
Digital Marketing Agency
* Digital Marketing Team Lead
— Develop marketing plans (brand strategy and digital marketing strategy) for the fintech startups
— Plan, organize, lead, and control promotional content with social media influencers   — Develop and implement social media brand strategies, campaigns, brand awareness  — Planning, Organization and participation in specialized exhibitions (US-based blockchain conferences) 
*Marketing Specialist 
*Marketing Assistant