Position: Head of Analytics Department
Category: Data Analyst
English level: fluent
Years of experience: 11

- Discovered and initiated the solving of the problem with adblock users, which increased the amount of these users from 39% to 14% .
- Built analytics and enabled data driven decisions.
Implemented and supported Split testing system, results: increased conv in first time payments by 30%, decrease time for split tests by 2times.
- Traffic attribution + reports -> -10% CAC due to cutting ineffective marketing campaings.
Head of Analytics
Gravitec, push & emailing service 
Apr 2021 to Feb 2023 (1 year, 10 months)

Deep analysis of the features usage, as the result task backlog optimization of developers.
Unit economics metrics: LTV:CAC. MRR, Churn rate, ARPPU etc. Also implemented LTV forecasting.
Built analytics and enabled data driven decisions.
Implemented and supported Split testing system, results: increased conv in first time payments by 30%, decrease time for split tests by 2times.
Traffic attribution + reports -> -10% CAC due to cutting ineffective marketing campaings.

Head of Analytics 
Esport, WeWatch, e sports startup
Dec 2018 to Mar 2021 (2 years, 3 months)

With the help of iterated split-tests on b2c product increased such key metrics as: average time on the website by 60% and bounce rate - by 25%.
Built a client dashboard for a b2b product and iteratively improved communication with clients. It increased retention rate by 32% and also increased the conversion rate into paid user from the demo page by 50%.
Discovered and initiated the solving of the problem with adblock users, which increased the amount of these users from 39% to 14% .

Martenity Leave
Jun 2018 to Dec 2018 (7 months)

Head of Analytics, co-owner
SmartCredit, fin-tech startup
Jan 2016 to May 2018 (1 year, 5 months)

Built cohort analysis and worked through competitors research. Which helped iteratively improve retention communication and increased revenue by 49% from retention channel.
With the help of multiply series of spit-tests increased funnel conversion of the user with received the loan by 35%.

Head of Analytics, CIO
TogetherNetworks,Cupid PLC, dating
Jan 2011 to Dec 2015 (5 years)

             Jan 2011 Jul 2011 Statistican
             Jan 2012 Senior Analyst
            Sep 2012 Head of Analytics
            March 2013 CIO, Head of Analytics

Building of huge reporting system  - reduced ~50% of time of the whole analytic team
ROI prediction analysis of launched marketing campaigns, reduced ineffective marketing costs and increased year revenue by 1.4M 
Mentoring and managing - 40 analysts and statisticians. Creation of a new analytic team.
Variety of training workshops for all departments of the holding.
Financial Reporting preparation. 
Established balance sheet and cash flow forecasting models, ensuring greater financial control
A job where I can have the opportunity  successfully use my skills.
Interesting tasks
Possibility of growth and personal development at work