Position: User Acquisition Manager / Media Buyer
Category: Marketing
English level: upper
Years of experience: 3

Experience with budgets +$120k monthly
2022: 
Mobile Games Performance Marketing
- Marketing of mobile games on the world market, mostly US, T1
- Develop overall user acquisition roadmap and manage marketing budget
- Set up, manage and optimize campaigns on Facebook
- Define strategy and success KPIs, and drive campaigns to meet those goals
- Lead detailed analyses of campaign effectiveness, including segmentation, creative targeting, and cohort analysis
- Conceptualize, test, and optimize ad creative to improve campaign performance and scale campaigns


2020-2021:
Full set of work connected with Facebook/Instagram Ads:
- setting up Facebook Business Manager, installed and configured Facebook Pixel, Facebook, and Google Analytics;
- creating segments of the target audience on Facebook;
- creating creatives for various segments of the target audience;
- launching A/B-tests and checking their results;
- scaling successful creatives;
- tracking Google Analytics and Facebook Analytics data;
Main vertical: cryptocurrencies, white offers, instagram shops
Professional growth. Friendly team. Flexible working hours, work independently with minimum supervision.