Position: Product Lead
Category: Product Manager
English level: fluent
Years of experience: 7

01.2020-12.2021 (2 years)
DashFight. Product Lead
Implemented and maintained Growth direction: 100+ user interviews (quantitative and qualitative), personas research, A/B tests, and designing Customer Journey Maps.   ​
Released MVP (web portal) after 6 months from the initiative and an idea of the product.
Started to monetize the web platform after 10 months from the launch date.
MAU from 0 to 150’000.

03.2018-01.2020 (1 year 10 months)
WePlay. Product Manager
Decreased ARPPU 10 times through implementing alternative ways of acquiring and activating audience, which was created by me.

03.2016 — 08.2017 (1 year 5 months)
Global Digital Marketing Group. Product Manager
After testing and implementing my personal technical solution, revenue grew up by 30%.
For over seven years I’ve been working as a Product Manager and in this position, I’ve got comprehensive B2B and B2C experience in different areas such as e-commerce, advertising, and eSports.
My responsibilities at these companies were:
hiring and building a practical and goal-oriented product team;
designing, implementing, and maintaining all operation processes with setting and maintaining clear product and personal KPIs in all directions (Development, Marketing, PR, Content, and Editorial);
developing Go-To-Market Strategy, Product Strategy, and Product Roadmap;
calculating Unit Economies for Web and Apps, checking them before every reported period and reorganizing them for the best result if it is needed;
organizing and maintaining Growth direction in the product, as one of the most important directions for fast validation of hypothesis and potential revenue streams rising;
working with PNL, Monthly and Annual Financial Plans, and different legal documentation (e.g, contracts in the intellectual Properties Rights area);
sharing results and plans with owners and investors in the most efficient way on a monthly base.