Position: Marketing Manager; Strategist; CMO
Category: Marketing
English level: intermediate
Years of experience: 6

Ideal ratio of advertising costs to profits
CMO
FMCG (dairy plants, sausage factory, semi-finished products)
APR 2021 - NOW

- hiring and managing marketing team (Second time assembled from scratch after the start of a full-scale invasion)
- building and control of all processes
- efficient budget management
- marketing strategy (in war conditions)
- analysis of the market, competitors, the formation of TSR
- branding, product management
- TOM, RPR, ROMI, BHT

Brand manager
Chinesse tea
OCT 2020 - APR 2021

- brand essence and positioning
- analysis and monitoring of competitors
- introduction of street casual style into tea culture
- smm strategy

Freelancer
(front-end, video editor, copywriter, salesman)
2019 - 2020

Brand manager | Head of marketing
FMCG (coffee)
2018

- complete rebranding
- projecting, launch of a coffee shop/open roastery
- monitoring of competitors (prices, assortment, advertising activities);
- building all business processes, marketing and advertising control
- Sales analytics and staff efficiency improvement