Position: Digital marketing manager
Category: Marketing
English level: intermediate
Years of experience: 4

I am a digital marketing manager with a mathematician background and with over 5 years of experience. 

I have experience in developing, supporting and managing social networks accounts, creating websites, online stores, landing pages and launching digital campaigns for B2B and B2C clients.

Responsible for implementation and execution of e-commerce & digital strategy.

I have strong understanding of key marketing concepts, such as market segmentation, value proposition, differentiation, buyer journey, branding, messaging, etc.
EXPERIENCE
December 2021 - To this day
“Morskoi Dom” Group of Companies is a leading provider of integrated solutions in the field of nutrition, the exclusive distributor of world-famous brands Yamasa, Lee Kum Kee, Kinjirushi, Mizkan, AROY-D, JS, Kara, HUY FONG FOODS, Schreiber and others to Ukraine. Production of own brands: Katana, JS, Cooc Partner. Retail, HoReCa, e-commerce.
Digital Marketing Manager

Development, implementation and execution of digital company development strategy. Responsible for maintenance and future development of the platforms. Cooperation with external agencies to implement the digital marketing strategy. Online media planning. Campaign execution and evaluation. Agency briefing, accepting media plans & KPIs, post-campaign evaluation. All brand awareness and performance media tactics (SEM, social media paid campaigns, e-mail marketing strategy, SEO, affiliation & other digital media). Create reports and analysis. establishing cooperation with potential partners. planning promotion strategy and marketing campaign on their platforms. Responsible for the digital budget – planning and deciding on its allocation.

March 2021 – December2021
Sharon LTD “TOI et MOI” (e-commerce, perfumery), Kyiv 
Digital Marketing Manager

Analysis and optimization of the site toietmoi.com.ua, site administration, SEO optimization, improving the usability of the site, developing a strategy to increase online sales. Launch of the Ukrainian version of the site.
Launching and testing advertising campaigns in Facebook Ads, optimizing results, compiling and forecasting advertising budgets, analytics and full reporting on projects, creation of advertising creatives, banners, video content.
Connection and configuration of CPM system, optimization of sales funnels, performance monitoring and reporting.

August 2021 - October 2021
GYMMAXX Fitness Club, Kyiv 
Digital Marketing Manager

Development and launch of a new site for fitness club gymmaxx.com. Creation of design and development of graphic elements, creation of structure and filling of a site. Usability optimization, SEO site optimization, connection of all major systems for collecting and processing information.
Planning advertising campaigns, advertising budgets, participation in the development of promotion strategies. Creating creative and launching advertising campaigns. Complete analytics, optimization and reporting on projects.