Position: Brand/product marketing manager
Category: Marketing
English level: fluent
Years of experience: 5

Complete brand re-positioning, defining new brand values, target audience, brand pillars
Veres - Senior Brand Marketing Manager 
- Development of marketing strategy and tactics, preparation and execution of the annual brand plan
- Determining marketing mix for products - Price, Promotion, Products characteristics etc.
- Brand portfolio management, leading product innovation / renovation projects
- Consolidating knowledge on consumers, customers, and market competition, analyzing market and brand performance
- Managing 1 subordinate Junior brand manager 

L'Oreal Ukraine - Brand Marketing Manager (Face care brands)

•	Developing tactical and strategic marketing initiatives for brand growth

•	Creation of trade promo & visualization plans, alignment with Sales and Trade Marketing teams to ensure strong in-store support
•	Participating in monthly sales forecast, providing marketing vision for future sales and alignment with Sales and Supply Chain teams
•	Managing local creatives creation / international creatives adaptation (incl. TVC, Digital, e-com)
•	Ensuring products’ launch/relaunch on local level
•	Effectively managing marketing budget
•	Consolidating knowledge on consumers, customers, and market competition, analyzing market and brand performance


Nestle Ukraine - Brand Marketing Manager (Mivina Brand)
•	Developing marketing-mix strategies and tactics, creation of yearly brand strategy, preparing and executing yearly brand plan
•	Leading brand positioning renovation, defining brand’s target audience, creation of brand communication strategy
•	Developing consumer activation activities, managing local creatives development (incl. digital, TVC, OOH)
•	Managing brand’s portfolio, driving I&R process from marketing side, participation in product development, managing brand’s P&L
•	Managing marketing budget, prioritizing marketing projects and activities to ensure maximum effectiveness, yearly brand budget preparation
•	Consolidating knowledge on consumers, customers, and market competition, managing local consumer research, analyzing market and brand performance, market and consumer segmentation
No B2B marketing
No gambling, Fintech, crypto
No work with Facebook/Instagram ad manager, Google ads and similar