Position: CMO, project management, business development
Category: Marketing
English level: fluent
Years of experience: 11

Selected Contribution:
	Developed and introduced 3 years digital transformation strategy for key business lines
	Successfully implemented start up accelerator within the structure being a pioneer not only within the banking segment but in the market overall
	Designed and implemented online LCM consisted on 645 campaigns per year for 2 mln clients resulted in PV\TV growth +6 % (27 % vs 21%), fee income increase by 30%  
	Revitalized public image and reputation of the company as the "most customer-oriented bank" by revamping communication strategies and improving processes. Earned employee award for providing exceptional, client-focused services for the organisation.
Senior marketing executive with 10+ years’ experience with a focus on driving behavioral marketing campaigns, designing digital strategies, leading large-scale international projects, and managing P&Ls of up to EUR 0.7bn and teams of up to 30 FTEs in Ukraine within globally operating corporations. 
•	Successfully drove large scale behavioral marketing campaigns in consumer banking, creating additional value to the customers and ecosystem partners, resulting in average revenue growth of 30%.
•	Designed digital strategies on the ad performance base, managing digital accounts and diversifying the channels mix, translated into 40%+ conversion into sales as to the products.  Extensively used MarTech tools, in particular CRM, GA, CMS, that prompted  to improved retention (-50% in churn) and ROI (1:1,5).
•	Excelled at project management, leading market entry projects of various sizes from initiation through to completion with detailed planning, fixed objectives and milestones in feasible time-frames and with exemplary communication.
•	Justified the impact of “voice of customers” programs and integrated CX approach while creating the clients’ interaction with the company, especially in digital environment, including   Apps, Webs, messengers, that positively affected buying behaviour. 
•	Demonstrated deep analytical skills in assessing customer data throughout their buying experience/journey, respecting the cost/benefit balance, harnessing information to optimize sales and streamlining all processes to keep revenue growing.  
•	Transformative and collaborative leader focused on building high-performing, international and cross-functional teams based on a culture of diversity, inclusion and belonging. 
•	Open minded, empathetic and lateral thinker, with the test & learn attitude, positive affirmations, who communicates effectively across levels/cultures and passionately delivers creative results while being insightful and agile.
Challenging tasks, team work, recognition against results