Position: Product Manager, Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 8

Increased sales by 2,5x for cloud product.
Cut CPL by 48% due to successful conception and launches for web and mobile development services.
Run cross-sales campaigns with 18% conversion for virtual hosting product.
Marketing Director, Product Manager/ Owner for B2B/ B2C tech projects in Western Europe, USA, Asia
1. Business analysis, market research & digital analytics
Qualitative and quantitative research, desk and field including competitor analysis, SWOT, BPM, in-depth interviews, marketing audits
Strategic planning, go-to-market strategies, marketing programs
Digital analytics including UX/ UI analysis, SEO and technical audits (GA, Hotjar, Amplitude etc.)
2. Product management
Analysis and specification of requirements, user needs and personas, converting them into epics/ user stories, prototyping, backlog grooming, creation and updates of product roadmaps (Confluence, InVision)
Managing cross-functional agile teams in collaboration with sales including development process, unit and user-acceptance testing, deployment (Jira, Scrum)
Planning and running launches, acquisition, upsales, cross-sales and remarketing/ retargeting campaigns (A/B & multivariate testing)
Designing, analyzing and optimizing sales funnels to drive conversion (custom CRMs, Sugar)
3. Digital marketing & lead generation
SEO: competitor and keyword analysis, backlink audits, on/off-page SEO, link building (Ahrefs, Semrush, Serpstat, Screaming frog)
Ads: planning, running and optimizing acquisition, media and retargeting campaigns (Google Ads incl. GDN and remarketing, Facebook Ads, Adroll, Bing, Reddit, Quora, affiliate)
SMM, SERM: managing/ supervising social accounts, crowd marketing (Facebook, LinkedIn Sales Navigator, Twitter, Xing)
Content marketing: creation and implementation of messaging & SEO optimized content, blogging, guest posting, personal PR
Challenging tasks and result-oriented work within innovative/ tech project, no micromanagement.