Position: Content Manager, Copywriter
Category: Marketing
English level: upper
Years of experience: 3

Achievements: increase in the number of subscribers from 361 to 455 for the period from April 2021 to October 2021, the average increase in audience reach per month + 30% (received up to 10 messages from job  seekers), interaction with content + 20%, increase in loyalty among subscribers.
Hello, my name is Valentina. Content managing is that process where I can combine two incompatible tasks: boring ones such as writing titles, h1-h6, alts, descriptions and working with WordPress CMS, and creative – writing commercial texts, articles about company’s life or short posts for social media. This combination makes me love my work more, because it allows me to switch from focus mode to defuse mode so as to create something new and unique.

Go beyond limits, turn on alternative thinking, engage reader’s attention, cause emotions and be honest – the basic principles of my work in writing texts. 

I am ready to work with full cycle content management: from developing content strategy, writing content plan to implementation of all ideas, including creating texts/posts and visual images. I am good at Facebook Business Suite, Ahrefs, Grammarly, Canva, Photoshop, little with Figma. 

I am experienced in writing articles in Ukrainian and Russian. Main topics were about career in IT field. Region: CIS countries.

My English speaking and writing level is Upper-Intermediate (2019 year). I have only written several posts for LinkedIn in English.

Except standard work with WordPress CMS, I managed HR brand promotion campaign for WizardsDev from April 2021 to July 2022:
- developed promotion strategy according to company’s mission
- created unique hashtag #charivnykyWizardsDev
- created a content plan
- defined content according to main rubrics: engaging, expert, educational, commercial
- created texts in Ukrainian, russian, and visual part of content via Canva, Photoshop, Figma
- published content via Facebook Business Suite (Facebook/Instagram) and LinkedIn
- analyzed results from promotion campaign

I joined the copywriter department and took on a new challenge in June 2021. I was responsible for writing commercial texts for ads on Facebook and MyTarget. I have learnt writing catchy and shorty headlines for banners, describing a product for a video for youtube platform, creating conversion texts without clericalisms and stop words. Language: russian. Market: B2C, CIS countries.

I closely cooperated with the HR department, SMM specialist, copywriter, PM and employees at this project.

*Now I am in Czech Republic and looking for remote work only.
Writing technical articles is difficult for me, so I don't take on such tasks.