Position: Head of CRM
Category: Marketing
English level: upper
Years of experience: 3

after the introduction of the retention model in the bank, the outflow(churn) decreased by more than 2 times over the year - from about 15 thousand per month - to 50 thousand per year (the numbers may differ)
Integration with Emarsys, GMs, MindPulse allows us to interact with customers 24/7 and create triggered, cascading, cascaded mailings

the FinAwards rating and the Finance.ua website have repeatedly emphasized the work of the effectiveness of MFO communications, getting into the target and the availability of a convenient discount program
from the last it

CRM manager
2.5 years of active work in the head office of a bank in one of the largest Ukrainian banks with foreign capital (
lifting the next best offer model from scratch, retention model, integration of cross-channel-cascade communications, launching a model to attract Look a like from Vodafone, etc. working moments in CV,
I want to tell you more in an interview

now I work in a fintech holding (betting, dating, mfo, casino),
I occupy the position of head of CRM in the direction of MFO's (we are in the top 3 MFOs of Ukraine, we do not work in the CIS)
- building strategies for customer retention, cross-selling, for abandoned traffic, for rescoring
- strategy development and approval of the content plan for weekly / monthly campaigns (sms, mail, viber, web-push, pop-up, direct call)
- launch of a loyalty program (in a month we will go to production)
- accrual of discounts for estimated scores
- analysis and evaluation of customer experience, etc.
priority and maximally fascinates the direction of gambling and betting, I always consider other fin-tech projects


working with customer experience, re-engagement, full control of the life cycle, creating a real vital interest and increasing the customer's life value

less manual routine work, everything can be automated (well, or almost everything)
and of course, without annual approvals for the simplest things