Position: Product manager
Category: Product Manager
English level: upper
Years of experience: 1

- Led strategic part and won pitch for the biggest FMCG Client on the Ukrainian market
- Adapted and developed communication for Ukraine for the most daring feminine hygiene brand
- Created strategy for launch the first dry shampoo on the Ukrainian mass market
- Leading educational initiatives for employees, conducted a series of strategic workshops
- Implemented new strategic framework for key clients and pitches
- Won Effie Awards Ukraine 2021 with NDA brand case
- Was a judge in a competition Effie Awards Ukraine 2021
- Speaker at the conference Ukrainian Creative Stories 2021 with a report about consumer trends
- Mentor for Projector Institute in "Marketing and Communications" section
Love strategy & product building.
10+ years of experience in Media and Strategic planning in the Advertising agencies. 
Worked with TOP international FMCG companies.
Created communication strategies, led pitches and lunched new products on B2C market.
I am team player, open minded, ready to take responsibility and not afraid of challenges.

As Strategic Director:
-Lead team and cross-functional projects.
- Creating and leading omnichannel, communication and digital strategies: market, competitive and TA (Personas) analysis, SWOT-analysis, search for insights and patterns, define optimal media mix.
- Strategic frameworks adaptation and implementation in practice.
- Lead brainstorming's as the part of the strategic framework.
- Organization and conduct of trainings, workshops for agency employees as part of an educational initiative.
- Track and analysis of results (Sales, BHT, other KPIs).
I prefer to broaden my expertise in education, healthcare, petcare, sharing economy, etc. B2C direction according to my experience.
I wonʼt be dealing with gambling or adult content, and the Russian market.