Position: Blog Editor/Content Writer/Content Manager/Content Editor/Proofreader
Category: Marketing
English level: fluent
Years of experience: 4

- Built strong relationships with 53 renowned experts in the industry via guest blogging. As a result, I acquired 40+ free backlinks from trusted websites, published 60+high-quality articles on the blog, and recruited 5 experts as webinar hosts.
- Elevated the quality of product-led content (blog articles and cases), which led to higher organic rankings, more qualified leads and conversions. As a result, in 2023, 41% of all leads and trials were generated via blog content and email marketing.
- By experimenting with trends, topics, titles, and layout, consistently delivering high-quality content and building trust with the audience, I increased the newsletter’s Open Rates from 9% to 28%, and Click Rates from 0,32% to 3,1% within 6 months (based on 80k+ subscribers). Currently, it’s at 32% and 3,6% respectively. In turn, it increased website traffic from email newsletters by 3x.
Senior Blog Editor (Serpstat, SEO SaaS) 
November 2021 - Present
- Crafted high-quality, customer-focused content that drove increased traffic, conversions and revenue.
- Managed all guest author relations: recruitment of new experts, application review, ongoing communication, guest post editing and publishing. 
- Directed the email marketing channel: developed email marketing strategies, created and implemented successful email marketing campaigns, monitored the analytics, and managed subscriber lists.
- Managed a team of 5 copywriters for content creation and optimization.
- Conducted thorough editing and proofreading of blog articles from teammates, guest authors and freelancers, ensuring accuracy, clarity, and adherence to style guidelines and marketing goals.
- Collaborated with the Content team, CMO and Product Marketer to refine the company's style guidelines.
- Created and improved the content strategy for the blog and newsletters.
- Regularly analyzed the content's SEO performance, lead and trial generation results, and adjusted the strategy based on the findings.
- Researched and identified relevant topics and trends, conducted competitor research and regularly updated the content calendar with new topics.
- Conducted quarterly and sprint planning for multiple projects, defining clear objectives, assigning tasks, setting deadlines, and closely monitoring progress to ensure the timely and successful completion.

Content Writer/Reputation Manager (NDA, Financial Services )
March 2019 - October 2021
- Crafted compelling content for brand websites and blogs in English, German, and Russian.
- Demonstrated exceptional editing, proofreading, and translation skills.
- Leveraged link-building and guerilla marketing techniques to optimize search engine rankings and drive organic traffic.
- Employed data-driven insights to monitor and analyze brand mentions and reviews.