Position: PPC Google/ Amazon
Category: Marketing
English level: upper
Years of experience: 2

Effective management of ADS metrics
Google / Amazon (USA) (2 years)
Worked both with current projects and the withdrawal of new resources from "0".
o STEP 1: Setting up a Sitemap, checking whether all pages of our site are taken into account in it and whether all URLs unnecessary for indexing are excluded (robots.txt)
o STEP 2: Linking sitemap and Google Console, working with errors in the "Coverage" section
o STEP 3: Building / describing sales funnels for all channels on the resource; Setting the correct goals in Google GTAG, their cost based on the Average Check indicators and setting from "0" E-commerce: after all, it is important for us that Google would see what product We sell.
o Step 4: Setting up Google Analytics, including its connection with the Console, GTAG, ADS: this resource is one of the most important in this chain, since it consolidates the data of related resources and, in addition to management / trade analytics, it transmites consolidated  information into Google ADS
o STEP 5: Set up and launch your Google Merchant account; We form a semantic core; We form a feed with the correct name of each attribute, as well as taking into account our semantic core, we work with errors in the "Diagnostics" section
o STEP 6: Set up a Google ADS account, including:
connect with GAnalytics and import goals and transactions
we connect with GMerchant and import the feed of goods.
set up geotargeting and shopping campaigns. 
we work with negative keywords
 Additionally:
> Formation of Media plans
> Formation of semantics and Advertising
> Building the structure of advertising campaigns and launching them
> Support and optimization of ongoing advertising campaigns in order to increase the ROI of marketing costs
> Analyze results, manage budget and optimize conversion costs A / B testing of PPC campaigns
> Analysis of market activity, creativity and performance of competitors
> Building automated reporting - (Google spreadsheet, Google Data Studio)
> App Script coding: transfer of the necessary data to 1C for accounting and synchronization of Google data in a single accounting database
> Google certificates (Search, Display Network, Shopping)