Position: Project Manager / Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 11


Hi! I have been working in marketing and advertising for 16 years. During this time, I have implemented more than 50 projects of varying complexity: I launched 2 new products (Chernigivske Recipe No. 28 and AVK Baristi), built several effective sales funnels (Dolce Gusto, Vogniar, Loreal), relaunched the national beer brand (Obolon), started 2 marketing departments (Family, OSD Group), relaunched an advertising agency (OSD Group), participated in a business model creation (Eatrix dark kitchen)
HARD SKILLS
Marketing - marketing planning, strategic planning of SOSTAC, building analytical frameworks: analysis of the micro and macro environment, determination of the competitive advantage of VRIN / VRIO, SWOT / TOWS, marketing audit, positioning and growth strategies, consumer portrait and segmentation, positioning and architecture of the VBBP brand / VBBA, P&L
Digital - Google Analytics, Google AdWords, SEO, targeting, SMM, PPS, SPA, SERM, website and bot development, banner and native advertising, collaboration with bloggers, sales funnels
Creativity and strategy - analysis of barriers and drivers of consumption, communication strategy, creative platform, development of creative materials: design, corporate identity, logo, packaging, Tone of Voice, Key Visual, video shooting, photo shooting, post production