Position: Product Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 6

successful hypotheses which increased LTV, av check, conversion rate and other product metrics
• Developed brand strategy including target audience profiling, brand positioning, brand voice, mission, and values.
• Explored and identified appropriate marketing channels to reach the target audience effectively.
• Created unique selling propositions (USPs) to differentiate the brand in the market.
• Conducted research and benchmarking activities to gain market insights.
• Generated innovative ideas and crafted compelling commercial proposals, such as new products and services, cost reduction strategies, increasing customer lifetime value (LTV), and average order value.
• Launched new products and websites into the market, developing pricing, distribution, and communication strategies.
• Managed and executed influencer marketing campaigns, establishing partnerships with bloggers and content creators to drive brand awareness and engagement.
• Worked on improving conversion rates for informational and transactional traffic.
• Managed online reputation through ORM strategies, planning review placement and procurement, motivating user-generated reviews, and maintaining comprehensive reporting.
• Implemented push notifications for websites and applications, including trigger-based and promotional notifications.
• Executed effective email marketing strategies, managing a subscriber base of 50,000+, including growth strategies, promotional campaigns, triggerbased emails, content plans, reactivation initiatives, and RF-segmentation with personalized offerings.
• Tested hypotheses through A/B testing to optimize marketing efforts.
• Prepared and analyzed marketing reports to evaluate campaign performance and make datadriven decisions.
• Identified and implemented process automation to optimize efficiency and enhance productivity within the company.
• Collaborated closely with paid advertising, SEO, copywriting, development, design, and analytics teams to achieve company goals.
• Managed a team of 5 employees, providing leadership, guidance, and support.
• Successfully led the team in achieving project goals and objectives.
• Ensured adherence to budget constraints while effectively allocating resources.
• Set individual goals for team members, fostering their professional growth and development.
• Prepared comprehensive reports on goal achievement, project milestones, expenditure tracking, and provided insightful analysis.
• Developed guides and conducted training sessions for new employees, facilitating their seamless integration into the team.