Position: Public relations, communications, online sytategy, marketing
Category: Marketing
English level: upper
Years of experience: 3


My role at the latter job
Public relations / digital communication manager at Smart Holding (till July 2023)

Sought position
Head of Public Relations Unit

Major activities
- Public relations and reputation management: strategic planning, daily and project copyright, news delivery, gathering feedback, analysis
- Corporate Internet: project management of creating new websites; moderation, maintenance, development
- SMM: Facebook, Twitter, YouTube, TG etc
- ads: Facebook, YouTube, Google Adwords etc


Extended
My last job as the public relations and digital communications manager consisted of:
- strategic planning, cascading business strategy onto public relations strategy, splitting it into steps to take
- obtaining information, putting facts together, copyright for press releases or notes in social media, sending out news via mailing lists to the target audiences, getting feedback of news in the shape of everyday mass media monitorings and audits, working out inquiries of journalists and coming back with responses, etc; 
- building a bridge between corporate units within the company and contractor web-developer in projects on building websites; building up a group of websites to embrace all our businesses and add up to their substance;
- advertising corporate news via social media, ads of corporate websites in Google Ads; analysis of ad campaigns;
- online projects for PR campaigns - setting up online platforms, filling them up with content, advertising, moderation, analysis, adjustment, reporting, conclusion and assessment of results;
- crisis management;
- visual production – video,  infographic, images, photos; 
- internal communications – development of intranet (internal corporate web portal);
- setting up a system of monitoring of mass media and social media (traditional media, online media, TV, blogs, forums, social networks) with an integrated system for analysis.