Position: Digital Marketer, Paid Social Specialist
Category: Marketing
English level: fluent
Years of experience: 5

ROMEN
Team Lead Paid Search & Social, Digital Marketer, January 

Led digital marketing and ecommerce department. Responsible for ecommerce sales
across the Ukraine totalling $1M with a supporting marketing budget of 150K.

Managed a portfolio of 30 products from ecommerce page set
up through to
through advertising.

Liaised with Supply Chain to forecast daily portfolio, campaign, and new product
launch needs.

Developed product campaign and targeting strategies and oversaw the analyses
of advertising and product page results to uncover areas for optimization.

Managed three marketers across planning, content development and execution.
Highlights

Improved advertising budget ROAS by 33% through the development of a Cost
Per Lead strategy.

Improve sales by +50% in 2021 vs. prior year.

Increase unit sales by +20% in 2021 vs. prior year leading to the exploration of
warehouse and team expansion to support the fast growth.
ROMEN
Team Lead Paid Search & Social, Digital Marketer, January 2021 - 2023 January

Led digital marketing and ecommerce department. Responsible for ecommerce sales
across the Ukraine totaling $1M with a supporting marketing budget of 150K.

Managed a portfolio of 30 products from ecommerce page set
up through to
through advertising.

Liaised with Supply Chain to forecast daily portfolio, campaign, and new product
launch needs.

Developed product campaign and targeting strategies and oversaw the analyses
of advertising and product page results to uncover areas for optimization.

Managed three marketers across planning, content development and execution.
Highlights

Improved advertising budget ROAS by 33% through the development of a Cost
Per Lead strategy.

Improve sales by +50% in 2021 vs. prior year.

Increase unit sales by +20% in 2021 vs. prior year leading to the exploration of
warehouse and team expansion to support the fast growth.

RUSSIAN VALLEY HONEY
Digital Marketer, Paid Search & Social, July 2020
January 2021
Oversaw the launch of a new ecommerce company in the Middle East. Managed
content development, market positioning and advertising strategy.

Created and maintained the company’s ecommerce platforms.

Oversaw a team in content development, site maintenance and execution.

Managed the company’s Instagram and Facebook social media accounts.

Developed and executed against a paid social media advertising strategy.

Organized consumer marketing promotional events.
Highlights

Achieved a ROAS of +260%, reaching $166K in new sales over 6 months.

Grew marketing budget from $1K to $5K monthly, maintaining ROAS.

MYFRUITS
Digital Marketer, Paid Search & Social, August 2019
July 2020
Responsible for ecommerce sales and advertising. Managing 222K of annual sales
with a $30K marketing budget.

Developed advertising campaign strategy across paid social media channels.

Analyzed campaign performance, and oversaw market research and digital
optimization initiatives.

Managed a direct report in website development and maintenance.
Highlights

Improved Cost
Per Lead costs by by 50%.

Launched a new vegetable category, overseeing the content development and
social media advertising strategy.
General philosophy is GOOD PRODUCT