Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 5


Brand Experience Manager
CUPRA 2020 - Ongoing

CUPRA is a Spanish car manufacturer and the youngest brand of the Volkswagen Group, founded with a mission to revolutionize the future of mobility.
- Oversaw 5 successful marketing partnerships with ROI of over 200%. 
- Launched a series of local activations (offline and digital events) which increased social media following by 107%, boosted national top-of-mind by 5%pts YoY, and placed the new model Formentor in top Google searches in 2021. 
- Used data visualization models to understand and track marketing KPIs, reporting results to leadership.
- Enhanced the company’s CRM database, which led to a 15% decrease of cost of acquisition through direct marketing campaigns.


Marketing Specialist 
2019
Otaduy is a fashion company in a hand-crafted wedding dresses market.
- Analyzed web traffic, reduced bounce rate from 48% to 31% and improved the UX, demonstrated by engagement metrics such as returning visitors, page views, and time on page.
- Boosted organic search results to top queries in the wedding dresses category by SEO optimizing the on-page content.
- Set up an internal CRM system and increased email open rate to an average of 20% per campaign.


Global Account Director
Attitude Global Communications
2017 - 2019

Attitude is a boutique marketing and communication agency specialized in strategy, brand consultancy and creative excellence.
- Was in charge of growing the Account Department; negotiated over $1M of deals with key customers worldwide: Ferrero, MyTaxi, Nike, Ermenegildo Zegna. Worked with clients from healthcare, fashion, mobility and other industries. 
- Developed a workflow management system for handling internal processes, budgets, and reports that resulted in improved productivity and customer satisfaction.
- Recruited and provided training to an account team of 5 full time employees, conducted interviews and oversaw work of the external stakeholders (web developers, creative teams).
- Created campaign concepts and actively contributed to the creative process (copywriting, art direction).
Looking to join a team of talented and motivated individuals who love creating awesome products and believe in autonomy, lifelong learning and open communication.