Position: Product manager
Category: Product Manager
English level: fluent
Years of experience: 4

1) Software Product Management Specialization - University of Alberta
2) The Ultimate Product Owner Certification Training
3) Agile Development Specialization - University of Virginia
Jun-2022 - Ongoing
Starting in June 2022, I began working for Azercell LLC, the largest telecommunications company in the Caucasian region with over 6 million customers. In just two months, I oversaw the development of cashback rewards products for more than 100,000 pre-order customers, completed a telco rewards product, which is a rarity in the telecommunications industry worldwide, and spearheaded a special payment-based acquisition campaign that resulted in the acquisition of 20,000 new customers. In addition to my other responsibilities, I am currently focused on developing payment and analytics-based tools for our fintech product at Azercell LLC. These tools will allow for a personalized approach to serving our customers, tailoring our offerings to their specific needs and preferences.

Jun-2021 - Jun-2022
Prior to my time in the telecommunications industry, I held positions at two major banks in Azerbaijan. During my most recent role at Yelo Bank, I served as a Product Expert for a year, where I was responsible for overseeing various product initiatives such as the creation and implementation of digital loans, integrating Apple Pay, and developing a rewards platform from the ground up. During my tenure at Yelo Bank, my development plan toward debit card sales resulted in a significant increase by 50%, as well as a 10% increase in customer retention rate, and more than a twofold rise in card turnover. As part of this role, I conducted extensive analysis of customer needs, market trends, and potential partnerships from an ROI perspective, evaluating whether to build or buy solutions.

Jul-2019 - Jun-2021
My first banking experience started with PASHA Bank in 2019 and lasted for two years, where I was the Product Owner of two major products: Miles & Smiles products under collaboration with Turkish Airlines and Mastercard's Priceless platform. Developed product cases, and prioritized stories, epics, and themes to ensure work focuses on those with a maximum value that are aligned with product strategy. Enjoyed analyzing internal data and statistics for identifying trends, customer segments, users, and the roadmap for the product. Being part of this major project from the start and simultaneously overseeing both the technical and non-technical aspects of the product has been one of the greatest challenges of my career.