Position: Team lead / Head of CRM
Category: Marketing
English level: fluent
Years of experience: 6

- Email marketing implementation from the scratch;
- Increase of 2nd-month retention rate by 7‱ with the help of detailly tailored segmentation and highly-personalized communications;
- Development and implementation of triggers that increased the income from triggers by 5 times during the period of 6 months;
- Development and implementation of automated RFM-segmentation, as well as the new flow to process the VIP-users;
- Development of automatic personalized weekly game stats email, which showed the performance twice higher than a regular newsletter.
Mission-oriented and self-motivated marketing manager with 5+ years of experience in CRM, retention, marketing automation, analysis (1 year in a leadership role). 

During these 5+ years, I spent 1.5 years working in e-commerce b2c/b2b project, 3 years in gambling (casino & betting), 1 year in trading. 

The scope of markets I worked with consists of LatAm, Asia, Europe, and CIS countries.

As of now, my main responsibilities are: 
- workflow organization for the Marketing Automation team;
- setting tasks and controlling their high-quality implementation;
- development and preparation of detailed performance reports;
- development of the CRM strategy for the fully automated project;
- conduct of competitors' research.

My biggest passion is analysis. I am good at reading numbers, their interpretation, finding patterns. Therefore, it gives me a lot in terms of the development and implementation of data-driven CRM / retention strategies.

Other than that I have experience in mentorship, training of new employees, and lectures.
Not interested in trading platforms, crypto exchanges, etc.