Position: head of digital / e-commerce
Category: Marketing
English level: pre
Years of experience: 6


I hold the position of Head of Digital Marketing in the company Bukovel. I also held the position of Head of e-commerce in Citrus, was the head of sales department and had ecommerce projects related to different directions.  

Technologies: Google Analytics, Firebase, Appsflyer, PowerBi, Google Ads, Facebook Ads,Youtube Ads, SEMrush,Ahrefs, Google Optimize.|

Marketing channels: SEO, Retention-marketing, PPC, targeted advertising, SMM, Media 

Сhallenges and achievements:
- Developing and implementing the online store's strategy to achieve business goals
- Building new digital channels to attract traffic and optimizing traffic channels to monitor ROI
- Establishing standards for client service and implementing a new standard of content on the site
- Planning and executing sales plans for the online channel
 - Forming a successful e-commerce team and launching the digital direction
 - Developing and managing the budget and financial planning process in e- 
 commerce
 - Automating current processes, including CRM system integration and web 
 analytics implementation
 - Restructuring the call center and optimizing operational running costs of the 
 online store
 - Integrating related systems for smooth operation, such as 1C, CRM, and IP-telephony
 - Establishing work instructions, regulations, and motivation for all employees in the department
 - Forming a digital marketing department in a remote work format