Position: Business Analyst/Product Manager
Category: Product Manager
English level: fluent
Years of experience: 2

-	Increased Activations and revenue up to +50% 2 years in a row
-	Succesfully launched new features at the local market- M365 “Extra Time”, “Family safety” etc
-	Implemented 20+ digital campaigns : ALTA project, M365 Brand Awareness, Extra Time, Make the Shift etc
Product manager 

-	2 years in IT - software only
-	More than 12 years in international business environment – software and hardware

The last occupation was a mixed marketing/product role at Microsoft Ukraine office

Based on previous experience and further development I am eligible for :

-	New features development 
-	Managing key product metrics – LTV, activations, CAC, churn etc
-	Backlog management and requirements management
-	Product hypotheses validation – customer research, AB testing
-	Market research/segments estimation related  
-	Marketing & Sales activities related to customers acquisition and product launch
-	Introduction/Managing of monetization
-	 Conversion fine-tuning





Previously - Consumer Channel Sales&Marketing manager at Microsoft Ukraine 

Product scope: MS Office 365 -subcription model, MS Office 2019

Driving run rate Avtivations and keep up performance analysis based on product metrics: Main KPIs: Revenue, Activations and Conversion rates
-	Managed existing products with new features roll out 
-	Performed market analysis/competition/feature/pricing
-	Developed awareness programs for new features launch
-	Adjusted global promo road map as well as launched of fully local promo activities assigned channel
-	Drove activation/ sales funnel - monetization part of product lifecycle
-	Worked with partners’ development team to ensure the most efficient customer journey through landing pages and partner check out - UI/UX changes based on AB testing