Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 5


Company: NDA
Brand Manager
April 2021 - May 2023
- Discovered effective marketing and promotional channels, including media platforms to be used to relay product messages to customers to increase company's income for 3,5M$
- Analyzed and reported on the performance and efficiency of campaigns
- Worked with external agencies and contractors to implement marketing activities, which allowed to effectively allocate a given budget and attract 20% more new users than in the period before
- Supervised the work of subordinate departments to implement the main stages of marketing strategy, taking into account local legislative aspects and the specifics of the target audience for 3 different foreign markets


Company: NDA
Head of SMM
April 2020 - April 2022
- Planed and managed social media platforms.
- Planed, executed, and measured experiments and conversion tests.
- Maintained social media presence across digital channels.
- Coordinated with advertising and media agencies to improve marketing results.
- Identified trends and insights, and optimized spend and performance based on the insights.


Company: Art Marks
Social Media Specialist
May 2017 - March 2020
- Handled strategic planning, content strategy, and execution of
posts across Instagram, Twitter, Facebook
- Identified, through testing and data analysis, the best performing
channels and doubled down on those channels, resulting in a total
ROI lift of 54%
- Converted qualitative user feedback on social media channels to
actionable recommendations to create content
that relevant to customers
- Created unifying contents to build brand reputation and clarity,
growing combined following by more than 60K
- Reported social media insights and SO results to leadership
team, and executed changes to improve engagement by 41%
- Supervised the work of additional departments to develop visual content with photographers, designers, textual content development, account managers' work and coordination of budgets and strategies with business owners