Position: SMM Lead, Marketing Manager (igaming)
Category: Marketing
English level: intermediate
Years of experience: 8


B2C Marketing Manager
Aviatrix | December 2022 - Present

- Developed B2C marketing strategy for iGaming product (crush game) - Established relationships with affiliate companies and casino affiliate programs
- Developed social media marketing strategies for company projects
- Mentored junior SMM managers to improve their skills and performance.

Senior SMM Manager
MyChip | January 2022 - May 2022

- Development of brand (casino) and affiliate program strategy in social networks and its implementation.
- Budgeting, launching and analyzing the effectiveness of advertising campaigns
- Development of esports advertising campaigns

Esports Marketing Manager / SMM Lead
Evoplay | July 2019 - January 2022

Esports Marketing Manager
- Developing a strategy to promote the brand in the Esports market
- Search for advertising platforms (e.g. Esports tournaments, teams, special projects in specialized media)
- Development and control of creative integrations within advertising campaigns
- Monitoring of agreements and analysis of the effectiveness of advertising campaigns

SMM Lead
- SMM department development
- Management of SMM team and content managers. Coordination of work and quality control.
- Writing a strategy for finding the brand in social networks and its implementation.
- Budgeting and analyzing the effectiveness of advertising campaigns