Position: Head of Content, Content Lead, Content Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 10

Developed and implemented a comprehensive content strategy to drive the LetsExchange platform’s growth from 0 to 1.5M users in less than a year. Built a highly productive content team to deliver large amounts of content with speed and quality; leveraged the strengths and facilitated the professional growth of every specialist

Contributed to business development success with an effective B2B content strategy, helping LetsExchange to secure partnerships with blockchain & crypto industry leaders such as Trezor.

Managed platform localization, enabling LetsExchange to reach customers in 170+ countries.

Crafted compelling brand messaging to help the in-game items marketplace startup, DMarket, become a global company with its success covered by the likes of Forbes and Reuters.

Built Fairspin's social media community from scratch. Improved click-through and conversion rates with creative concepts and engaging copy for text and video ads, landing pages, banners, newsletters, press releases, and media articles.

Created social media, in-app, website, product, and email copy for one of the world’s top
brands, Nike, for 6 years. Contributed to world-level and award-winning campaigns including Nike K11, Nike FC, Air Max Day, Nike Most Wanted, Nike Chance.
Experienced and efficient content marketing professional. 10+ years in the industry with a track record of building and executing content strategies that elevate brands and boost sales. Vast portfolio encompassing iconic brands such as Nike, niche industry leaders, and multiple successful tech startups.

Key strengths:

Experience: Elevating brands and their business performance with the power of content for over 10 years

Broad marketing expertise: Combining content marketing, PR, SMM, email marketing, SEO, and advertising competencies to develop high-performing content strategies

Team leadership: Demonstrated ability to build a prolific content team, fostering professional growth and maximizing individual strengths

Versatility: Strong background in media, creative agencies, and tech companies, with expertise in multiple industries

Rich portfolio: A vast array of content formats designed to craft consistent and compelling brand messaging for  Nike, DMarket, Adwise.Agency, Fairspin, LetsExchange.io, and other companies

Career highlights:

• Gained strong journalism and writing experience at Ukraine’s #1 sports media outlet, Football.ua (2010-2015)

• As a digital copywriter at Instinct (BBDO Group), created top-quality content for world-level campaigns by Nike (2013-2018)

• Established a solid footing in the tech industry as a leading content creator and accomplished content marketing professional at notable companies within the blockchain & crypto, fintech, and gaming sectors (2017-2022)

• Built a comprehensive content strategy and a prolific content team from the ground up, facilitating the LetsExchange.io platform growth from 0 to 1.5M users (2021-2022)

• Coming off a career break due to military service, ready to take on a new challenge and elevate your content marketing game to new heights