Position: Junior marketing manager
Category: Marketing
English level: basic
Years of experience: 0

Education:
National University "Chernihiv Polytechnic" 2020 - 2024
Business marketing and Internet communications
The subjects of in-depth study include: business innovation, marketing analysis, business project management, advertising, Internet marketing, public relations and the basics of web design.
As part of my studies on the subject of public relations, I wrote a final thesis. I analyzed the activities of the multi-brand store Ostriv, its target audience, competitors and partners. Based on this analysis, I designed a PR campaign for the store Ostriv, which is launching a new women's clothing line under its OWN LABEL. The PR campaign consists of a presentation and event marketing, accompanied by a buffet. Media such as bit.ua and social networks Instagram and Facebook will also be used. The PR company was created to connect with the target audience of the new product and take a more advantageous position over the competition. We chose what we thought were the best methods to reach our target audience as much as possible. I also developed a company information model, press release, invitation letter and opening speech.