Position: Product marketing manager
Category: Marketing
English level: pre
Years of experience: 10


August 2021 – now
I have over 2 year of practical experience in digital marketing and 10 years in FMG marketing. Highly skilled in strategy planning, communication, creativity, content production, organisation public events, project management, branding.

Place of work: producer of petfood; e-commerce.
Position: Product marketing manager.

- Development and implementation of digital marketing strategy for the company's brands;
- creation of client portraits, analysis of target audience, analysis of CA needs;
- market research, competitor’s analytic;
- formation and manage capacity of the marketing team (4 people full-time, 2 people part-time);
- rebranding of the site Baskerville.com.ua (in process);
- website development;
- analysis and optimization of the effectiveness of ads channels;
- targeting in social networks, Google ads;
- work with the SEO department, internal and external optimization;
- work with analytics, preparation of reports

Achievement:
Profit increase by 40% for the second half of 2021 (due to the expansion of the audience).
30% increase in traffic.
Increase of conversions from social networks by 2 times (due to targeted ads).

December 2019 - July 2021
Place of work: Sport, spa and beauty complex.
Position: head of the marketing department, project manager.

- Development of the marketing strategy, including digital marketing strategy;
- creation of a product from scratch, analysis of competitors, the market and the target audience, identification of the needs of the target audience, entering the market;
- development of the concept, identity, positioning of the sports and beauty complex;
- team formation (marketing, administration, sales);
- development of promotion strategy (online&offline);
- creation and launch (site, social networks, educational video products);
- analysis and optimization of the effectiveness of promotion channels;
- targeting in social networks, Google ads;
- work with the SEO department, internal and external optimization.

Achievement:
opening of the new sport complex 15.03.2021, which became number 1 in the city.