Position: Head of Communications/PR
Category: Marketing
English level: fluent
Years of experience: 8

Achievements 
- In 2022 successfully provided the PR campaign: the local brand traffic increased 11 times, and thousands of new leads registered on the platform 
- Increased organic website traffic by 90% (without SEO budget)
- Partnered with the most popular 10 fintech conferences and save the company more than $20 000 for tickets and brand promotion
A fintech product company,  [EU, UK]

PR lead, 2021-2022
- Develop an ongoing communication strategy targeted at key stakeholder groups: customers (b2b/b2c), partners, and the community at large for the financial platform
- Increased brand awareness via producing engaging content (articles, interviews, case studies, press releases distribution) through Paid, Earned and Owned media
- Drove PR activities including proactive media research, outreach, and announcements 
- Established and maintained relationships with media outlets and journalists worldwide (EU, UK, US), provided a proactive media pitching
- Managed a PR specialist directly as well as supervised the content production process supported by the content and design departments
- Monitored and reported on media coverage results in alignment with the established KPIs 
- Handled reputation management tasks (anti-crisis communication plan, digital product reviews) 



IT Outsourcing Company, [United States]
Marketing lead, Jan 2020- Aug 2021 

- Managed and developed the Global Brand, ensuring the company is perceived as a strategic technological vendor for the fintech companies on the market
- Carried out the communication strategy on each step of the customer journey  
- Managed the whole content production process (website blog, landing pages, videos, infographics, white papers, presentations) 
- Oversaw outbound and inbound marketing strategies from zero to the ongoing execution and lead generation in alignment with the ICP profile 
- Supported the Business Development department 
 providing them with great marketing materials and insights about prospects
- Launched and developed the niche industry communities (interviews, articles, videos) 
- Led social media strategy to communicate the message and increased brand awareness 

In a management role:
- Managed 4 people of the in-house marketing team and freelancers 
- Run the knowledge transfer sessions 
- Talent management  
- Budget management and cost-optimizations  


Marketing & Communication manager, 2017-2019

- Developed and executed Led PR strategy
- Launched media partnership program (15+ partners) 
- Increased media presence (external publications in 9 top industry resources)
- Built a personal brand of the company's CEO (social mentions, PR publications, niche events)
- Conducted Market Research


Marketing Agency [CIS]
Digital Project Manager,  2015-2017

- SEO, PR, Media Outreach, crowd-marketing, Content-Marketing, PPC
I'm passionate about delivering communication strategies for great international products. 
Fintech/Crypto projects only.