Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 11


10+ years of solid marketing experience within TOP-rated international companies
6 years of managing multiple markets
5 years of people management experience (incl remote and multicultural teams)

Viseven
Product Marketing Manager (Global markets)
Jul 2022 - May 2023
Adjustment/development of product positioning, pricing model, use cases, and implementation scenarios 
Shaping of new features, add-ons, offers etc
GTM strategy development
Marketing strategy localization due to the regional specifics 
Campaigns' structure, approach and algorithm development 
Annual marketing and media calendars planning (incl brand, product and demand generation campaigns + multiple channels)
Content strategy and plan development
Project Lead in POC for the TOP Pharma Client
Website development
RFP/RFQ management (tenders)
Partnership offers
Remote team shaping, role description, onboarding, tasks distribution etc 

Viseven
Marketing Manager Americas USA, Canada, LatAm 
Jul 2021 - Jun 2022
Development of GTM and Communication strategies to enter the Americas region
Adjustment of Companies’ global portfolio (product: Content development and management platform; services: Modular approach, Digital content factory, Omnichannel marketing, Web & Mobile development, Digital & Email marketing, MLR process optimization, Digital Transformation, Change management, etc) and positioning to the specific of Americas region
Development and implementation of marketing plan 
Development of marketing campaigns (products, goal, TA, message, CTA, RTB, channels, content type, period) 
Development of Customer Journeys and report template for the email campaigns
Development of materials and content to promote the product and solutions
Webinars preparation and participation in outside events
Establishment of ways of working and close collaboration with other departments (sales, accounts, business analytics, products, developers etc.)
Preparation of Customer' related materials 
Tools in use: Microsoft 365 (Office, Teams, OneDrive, SharePoint), Jira, Confluence, Miro, Figma, Hubspot, Creatio, Aha!, Trello etc

2014-2021
New Products Group 
JTI
Monster Energy
The Coca-Cola Company