Position: CMO, Marketing Team Lead, Head of Marketing
Category: Marketing
English level: upper
Years of experience: 3

Building and growing a team from 3 separate people, each doing what they can, to a team of 6 with clear hierarchy, goals and responsibilities
Made the transition from a trial payment model to a 'here and now' payment model. This resulted in increased CR and reduced returns from 25% of first payment rewards to almost 0.
Once I had the basic information, I changed the prices, which resulted in 22% more revenue from new users.
Configured analytics and e-commerce on the project. In July 2023 together with the team switched to server analytics GA4.
Got filtered by Google and lost almost all organic traffic, found the reason and got out of it
Established a system of reporting and documentation storage in the Notion
I have been a part of a lot of changes to the product and have been responsible for the proper analysis of the results.
Setting up advertising campaigns in paid traffic sources
I started my career in marketing as a media buyer in affiliate programs. I have experience in political advertising, promotion of goods on the Internet.

Currently I am the Head of Marketing at a SaaS company specializing in document management in the USA. I am interested in companies that strive to bring value to their users and solve real problems.

I believe that marketing should be digitized, any activity should have a clear answer to the question "Why are we doing this?" and creativity should be meticulously focused on results.