Position: Product Designer
Category: Design
English level: intermediate
Years of experience: 9

Red Dot winner 2018.
Red Dot winner 2020
Lead Product Designer with 6 years of experience. For the last 5 years, I have been working in a hardware startup, lead the design team and improving products. Keen on the good UX and aesthetic side.

Work on the Paid Subscription Service
- Hypotheses brainstorming and their validation in a collaboration with product experts and conversion growth analysts
- Subscriptions transfer to the trial with a payment card verification ~ 12% of the conversions increase
- Push notification system set up to stimulate converting into subscriptions via Mix Panel
- Work on landing pages and promotional materials
- Unique landing pages creating for each funnel and copies optimization ~ 18% of conversion gain
- Decrease a subscription churn rate on 60%

E-commerce and web
- Product pages creation and key values searching ​​to stimulate purchases and better explain the product
- Site re-launching according to the new brand guides
- Work on purchase flows. Hypothesis validation in teamwork with marketers and analysts
- Work on the main page and optimization for different countries
- Work on the food store launch. Business logic development in collaboration with analysts and product experts. User flow development. Work on product selection filters.

Packaging / Branding / Media
- Work on the packaging for all product generations: concept, selection of materials, prototype testing, work with suppliers, creating instructions, graphics, and the final pre-press.
- New brand guides creation. Selection of colors, illustrations style, icons, guides for photo shooting
- Branded characters' creation for lifecycle communication on the website, emails, and application.
- Art directing and producing of product and lifestyle photo shootings: storyboards, actors, and pets casting, costumes selection, work on scenes compositions and storytelling. Further conduction work with retouching and final color grading suppliers.
Innovative product,
Challenging