Position: Sales Development Representative
Category: Sales
English level: fluent
Years of experience: 1.5

Additional Education

Advanced Course “Leadgen 3.0” | GrowthBand
IT Sales Management Course “SalesMan” | IAMPM
Lead Generation Machine: Cold Email B2B Sales Master Course l Udemy
Sales Development Representative

Responsibilities:

• develop and implement outbound lead generation strategies to generate new leads and expand the customer base
• planning and executing campaigns across various channels including email, and social media
• working closely with Data Researcher to ensure effective lead management, adherence to MQL qualifications, and follow-up

Achievements:

• boosted a client base by 20% through market research, historical data, and Social Selling on LinkedIn
• developed templates and sequences for Outbound Lead Generation based on ICPs, Buyer Personas, and Value propositions identification
• increased open rate by 30% via A/B testing (subject lines, open lines, CTAs), follow-ups, and deliverability


Sales Development Representative

Responsibilities:

• researching and creating targeted lists of people (prospects)
• reaching out to curated, targeted lists to identify sales opportunities
• guide qualified prospects onto the next stage of the sales process by booking a further conversation between the prospect and a Sales Executive

Achievements:

• expanded a Lead Generation process by 50% based on proactive Lead Generation Campaigns, personalization, A/B testing, messaging optimization
• defined ICPs, Buyer Personas, and Value propositions in order to improve conversion rate (connection rate, open rate, reply rate, and bounced rate)
• elaborated and maintained hypotheses and sequences for Email and LinkedIn Lead Generation Campaigns 
• formulated and devised a comprehensive Business Development Strategy for increasing Company Brand Awareness among target audiences via LinkedIn (Social Selling) and Email Outreach (Lead Nurturing)

Lead Generation Manager

Achievements:

• created a hot lead database of over 2,000 contacts for an Email Outreach
• increased and optimized conversion rates through Cold Email Outreach (define prospects' pain points, personalization)