Position: Head of Digital Marketing
Category: Marketing
English level: fluent
Years of experience: 7

Planned and executed global digital marketing strategy with massive brand awareness campaign (B2B): 11M+ Views in YouTube; 2M+ website traffic resulted in brand search traffic growth 25%/mo

Build a digital marketing team from scratch in 2 months (4 people)

Launched a new multi-language website: 10% organic traffic growth per month, 2.5x conversion rate growth

Supervised SMM strategy and planning: 50-120% organic followers growth in 6 months in Facebook, LinkedIn, Twitter

Successful launch of lead generation campaign for Blockchain-as-a-Service offering, with 100+ leads generated during first 3 months

Track record of profitable media buying (30-100% ROI) for 10 mobile apps with Top-5 App Store ratings including BetterMe app 

Unlocked Twitter as UA channel resulting in 10% user base growth for leading news apps in Africa; tested 5 CPA networks

Conducted A/B tests of landing pages resulted in x2 conversion rate

Secured mobile app coverage in global outlets including TNW, AppAdvice, and Product Hunt

Procured 30+ speaking opportunities for in-house experts at renowned worldwide events
I am a versatile and skilled digital marketing expert, with more than 7 years of experience designing and implementing B2C (online retail shops, mobile apps) and B2B (fintech, blockchain) online strategies. Having worked in start-up and large enterprise environments, I am comfortable executing digital strategic planning, including determining goals/KPIs, asset creation, and full-scale implementation. I work well in cross-functional and cross-cultural environments, taking the initiative to collaborate with design, PR, sales, partners, and clients to achieve my objectives.
I want to work with inspiring & growing products where I can bring the most value. I want to lead a team that I can build from scratch if needed.