Position: User Acquisition Lead | Growth Marketing Manager | Product Marketing Manager
Category: Product Manager
English level: intermediate
Years of experience: 4


User Acquisition Lead (Growth) / Growth Marketing Lead R&D: market research / competitive intelligence (hypercasual, puzzle)
Developed and owned the UA strategy its implementation across R&D team: high velocity creative testing (up to 100 monthly)  and soft launches (3-10 monthly)
Implemented innovative approaches and technologies -  BI solutions, LTV prediction models, UA automation (tableau, appsflyer, sensortower, facebook/tiktok/unity analytics)
Media buying across FB, Tiktok, Unity networks
Marketing budget optimization, KPI tracking
Market research and competitive intelligence (sensortower, adheart, etc)
UA partner relationship management
Marketing data analysis and insights generation
A/B-testing and media buying experiments
Business process optimization, new acquisition channel discovery
Ad creative brainstorming
R&D acquisition team leading