Position: Marketing Director
Category: Marketing
English level: fluent
Years of experience: 11

Development of a multichannel user activation campaign that reached a 12Mil target users, increased app installs by 68% during the campaign, and onboarded 6K users that were tracked to become power-users of the platform resulting in higher LTV values.

Substantial increase of MAU metric within the app via developing and implementing a concept of self-moderating internal community concepts with gamification elements.

Successful crisis-management campaign with tier-1 external media (Financial Times, FoxNews, CNBC, etc.) 

Establishing partnership relations with Microsoft (not as a part of paid competency) but as a member of equal external stakeholders.

International tradeshows, expos, and summits, including Ragan Communications (Washington DC) and Microsoft Security Response Alliance Summit (Redmond, WA), held at Microsoft headquarters. 

Launched new products at trade shows like MacWorld Expo (San Francisco, CA) and CES (Las Vegas, NV).

Have been in charge of a number of company rebrandings.

And many more.
13+ years of experience in the information technology industry in Marketing, Brand Management, Public Relations, and Corporate Communications. 

Experience in PR Director, Head of Content Marketing, and CMO roles.

Worked in B2C and B2B business transaction models, specifically in startups (up to 10 employees), venture funds with large  SaaS portfolios, and Unicorn companies with 100Mil ARR.

I've worked mostly with Tier 1 markets, specifically the US and EU. I have experience in CIS, LATAM, and Asian marketing, but it is comparably slighter. 

Experience in conducting, managing, and working on both short-term sales activation and long-term brand-building campaigns.

I can develop, implement and test a quick iteration approach, where we validate our hypothesis for the marketing distribution channels and their effectiveness that can be suitable for startups or validation of marketing tactics or a marketing function from scratch:
Market Orientation > Research > Strategy > Segmentation > Targeting > Positioning > Tactics > 4P's (Product, Place, Price, Promotion)

I'd like to note that I'm not solely a manager. I've worked my way up the career ladder from an intern position and have lots of first-hand practical experience, and am not afraid to work along with the team.

Additionally:
I've managed teams of up to 15 specialists, distributed annual budgets, held effective marketing and PR campaigns, negotiated with key external stakeholders, and improved business development with my vast network of contacts.