Position: Digital Marketing Specialist
Category: Marketing
English level: intermediate
Years of experience: 3

Increasing quarterly ROMI by more than 20% through traffic source optimization.
Increasing company profits through new beneficial partnerships.
Increasing company website revenue through advertising monetization by implementing functionality that improves behavioral metrics on the site.
Streamlining the operations of the YouTube department by optimizing existing resources and transforming the content strategy.
Implementing structured periodic reporting and establishing modern workflows in the marketing department.
I have been working in the field of marketing for over 4 years. I started my career in marketing in 2018 as a freelance designer creating advertising banners and creatives. However, I quickly transitioned from a designer to a digital marketer and eventually became a Digital Marketing Manager. I have been working as a marketer for 3 years now.

2020-2021 - Digital Marketing Manager at Volia (Воля-кабель ТОВ)

Key responsibilities included:

Communication with external advertising agencies
Periodic analysis of advertising agency effectiveness
Setting current and quarterly tasks for the advertising agency and budget coordination
Optimization of brand advertising on Google Ads and Facebook Ads
Setting tasks for the content department, planning content calendars for social media and messengers
Improving user communication with our application
PUSH notifications, email campaigns

2021-2023 - Digital Marketing Manager / Product Marketing Manager at Digital Sports Media

Key responsibilities included:

Analysis of paid traffic sources on websites and traffic optimization
Analytics of user behavior from all sources on websites
Creating specifications for developers to implement both small and significant new functionalities
Creating specifications for UX/UI designers to enhance user interaction with the website
Improving monetization from organic and paid traffic sources
Growing Facebook and Telegram pages through targeting and influencer collaborations
Developing social media communication strategies for media outlets
Conceptualizing YouTube channels, content strategies, full-cycle video production, and audience growth through Google Ads
Automation of PUSH notifications and email campaigns, optimizing traffic to the website
Basic SEO optimization of pages
Periodic market analysis and competitor segmentation
Working with different locations: Ukraine, Europe, Kazakhstan, Nigeria