Position: Google Ads, Facebook Ads, Amazon Ads PPC Specialist
Category: Marketing
English level: upper
Years of experience: 2.5


I provide Google Ads, Facebook Ads and Amazon Ads forecasting, setup and optimization based on KPI's or ROI/ROAS.

I'm well experienced in Google Analytics, Google Tag Manager, Google Data Studio as well. 

My general experience in Digital Marketing is 2,5 years working with big agencies, products and small teams.

Niches I've been working with: real estate, educational projects, medical clinics, e-commerce, solar energy, staff consulting, supplements.

Target markets: USA, Canada, Western Europe and Ukraine. I have experience working with various marketing budgets (from $500 to $50,000 a month).

Work experience:

Amazon/Google PPC Strategist
from Mar 2022 till Jul 2022 (5 months)
The Urban Cowgirl, USA 
-Competitive analysis
-Assessment of existing advertising campaigns in Amazon Ads, Google Ads
-Media planning and budget forecasting
-Keyword Research
-Setting up and optimizing Sponsored Products, Sponsored Brands, Sponsored Display campaigns
-Measuring results
-Data analysis

Middle PPC specialist
from Nov 2020 till Mar 2022 (1 year 4 months)
Svitsoft, Kyiv
-Detailed competitive analysis
-Audit of websites and existing campaigns in Google Ads, Facebook Ads
-Media planning and budget forecasting
-Collection and segmentation of the semantic core
-Setting up and optimizing all major types of advertising campaigns in Google Ads (Search, GDN, Discovery, Video Action, Google Shopping, Performance Max), ad groups, ads and ad extensions.
-Setting up and optimizing Facebook Ads (mainly working with the goals “Engagement”, “Conversions”, “Lead generation”), setting up integrations
-Setting up Google Analytics
-Setting up Google Tag Manager
-Reporting in Google Data Studio.

Freelance PPC specialist
from Sep 2019 till Nov 2020 (1 year 2 months)
Freelance
-Detailed competitive analysis
-Audit of sites and existing advertising campaigns in Google Ads, Facebook Ads
-Collection and segmentation of the semantic core
-Setting up Google Ads campaigns, ad groups, detailed ads and ad extensions
-Setting up and optimizing Facebook Ads (mainly working with the goal of “Lead generation” and “Conversions”)
-Setting up Google Analytics
-Setting up Google Tag Manager.

Digital Marketing Manager
from Mar 2019 till Jul 2019 (4 months)
Global Animation Farm
- Market analysis
- Development of the digital strategy
- Setting up Google Ads, Facebook Ads, Google Analytics, Google Tag Manager
- Campaign optimization
- Finding and attracting new clients
- Working with existing clients.