Position: Digital Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 2


Until 2020, I was engaged in the implementation of digital projects for the HR department in the field of internal communications, adaptation and training of personnel at NOVUS (FMCG).

After that, I chose the direction of branding and marketing, actively studied and in 2021 moved to Metinvest Digital as a Brand Manager. I am currently responsible for HR marketing, employer brand, and business process automation projects.

During the year of my work at Metinvest Digital, I updated the positioning and concept of the employer brand, updated the identity with a new slogan-manifesto "be digital, be with us" for direct communication with external audiences in the IT market, content plan and engagement channels. This resulted in an increase in social media performance, namely: audience reach by 43%, Engagement Rate by 7%, fixing functional problems of the corporate website and reducing marketing costs, popularizing and promoting the brand among students: Holding a case championship for students "MS StudentChamp" and Career Marathon for 37 participants, Updating all job sites and standardizing vacancies.

And in December 2021, he opened his own business - a branding creative agency called Budyak Agency, which deals with branding, communications, and design. We have already managed to close 10 projects, create a website and set up all channels for attracting additional customers.
Professional wishes for the position:
I am interested in developing brands (the brand of the company, its products or services, and the employer's brand) and strengthening their position in the market. The areas I can work in are brand manager, brand design, digital marketer, or a narrower area - SEO specialist, if it is necessary to develop the company's main platform - its website.

What I DON'T consider:
I'm not interested in positions that involve organizing corporate events, holidays, and other activities related to the event management.