Position: Digital Strategist, Marketing Manager
Category: Marketing
English level: upper
Years of experience: 3

Over the past 3 years as a digital strategist, I wrote more than 10 analytical materials about the market situation overall, according to industries (Pharma, Automotive, Media etc.) and according to the situation (COVID-19: first shock, new normal, recovery; War in Ukraine etc.)

Gave 3 lectures for students of Dentsu Media Week and Stratdir course

Me and the team mutually have won more than 15 client`s tenders, have led about 25 brands and have provided services&support to at least 4 key agency`s clients
(Toyota&Lexus, all brands of Bayer, Philips, Epicentr)
Hello, future colleague! My name is Maryna and I have been a senior digital strategist in the global marketing and advertising agency network Dentsu Ukraine (digital agency Isobar Ukraine) since September 2019 till now

(3 years of experience in digital strategy)

PROFESSIONAL SKILLS
Debriefing with clients, finding points of contact, highlighting the main tasks and then briefing teams inside agency
Roadmap creation and implementation
Conduct desk researches and in-depth interviews
Analyze secondary data to form recommendations for clients
Form digests for businesses
Target audience analysis
Creating and testing customer/user hypotheses
Forming audience cohorts and proposal according to them
Form and verify communication and media hypotheses, compile digital ecosystems of projects
Preparation of promotion strategies for brands in such industries:
Pharma, Automotive, Retail, Household products and appliances etc
Development of complex media and communication strategies
Market and audience analysis
Web-site and keyword analysis
Creating proposal-presentations for current clients/tenders
Synchronization of the different team`s parts of the presentation and formation of the storytelling
Conducting meetings with clients

Instruments I use:

1. SimilarWeb
Web industry analysis, keywords analysis, traffic&channels overview, search interests analysis, competitive research and comparison

2. Gemius Adreal, Audience, Explorer
TA analysis, audience insights research, media consumption analysis, ads campaigns analysis (reach, impressions, CPC, bounce rate etc.)

3. Data.ai
App category analysis, mobile app overview

4. Kantar Cmeter, Galileo
Audience insights research, consumption dynamics analysis, hypotheses confirmation, key ads metrics tracking

5. Google Analytics
Ads campaigns analysis
(reach, impressions, CPC, bounce rate etc.)

7. Feedspy
SMM activity analysis,
competitive research and comparison
I have 3 years experience of working with global businesses in Ukraine (Toyota, Lexus, Bayer, Philips, Vileda): development of communication and media strategies for brand promotion, analysis of websites, ads campaigns, competitor activity, market dynamics, formation of recommendations.

Now I want to dive in the product analysis more. Having a great experience of working with ads campaigns metrics, conducting customers researches and web-sites and apps analysis, I can be a fast-learning candidate for Product IT company.