Position: PPC Specialist
Category: Marketing
English level: upper
Years of experience: 0.5

- Organized a few events which allowed us to increase booksellers - Organized native advertisement in the metro which helped us to sell all tickets to the first education course - Found key mistakes in reg form on the website, which allow us to increase CTL Rate. - Managed seasonal Google advertisement of specific books which increased their sells
Last place of work I did: - Creating regular reports (Excel and PowerBI) depending on business needs; - Landing page effectiveness analysis; - Analysis of user behavior on the site, detection of errors and providing recommendations to increase CTL Rate (based on data from Google Analytics, CrazyEgg, Smartlook); - Analysis of marketing activities of specific areas / campaigns using SQL and Power BI reports; - Conducting A/B testing using Google Optimize. Previous experience: Professional portfolio covers the full range of marketing services, including but not limited to: development of marketing plans, writing releases and other texts, full stack execution POS-materials from ideas to the dissemination, PR-promotion, coordination of partnership and own events, advertising. Also I have basic SEO knowledge which allows me to control such activity.
- Annual salary review with clear condition of its increasing - Hybrid work schedule possibility (office+remote)