Position: Senior PPC Specialist
Category: Marketing
English level: intermediate
Years of experience: 4

E-commerce extensive experience with large and well-known projects (fashion)
• planning, launching, analyzing and optimizing of ad campaigns (Facebook & Google Ads)
• development of a project promotion strategy
• regular analysis of product performance, tracking shopping trends
• preparation of advertising materials, statement of technical specifications (design, copywriting, video), communication with partners as agreed
• budget management, calculation of return on investment for each individual channel and campaign. Forecasting, regular cost control, redistribution of the marketing budget depending on the received and planned results (monthly budgets $15k+)
• regular monitoring of key indicators of advertising campaigns, the effectiveness of various ad formats, the relevance of advertising creatives
• introduction of new ideas, hypothesis construction, verification of test results and experiments
• preparation and maintenance of reports, collection and analysis of statistics
• development of tasks for the IT department and control at all stages of implementation
• setting up goals, events in Google and Facebook Analytics
• using all the necessary functions of Google Tag Manager for project purposes