Position: PPC Specialist
Category: Marketing
English level: upper
Years of experience: 7

Hello, I'm Maryna, a digital marketing specialist with 7 years of professional experience with:
Launching and optimizing various PPC campaigns.
Communicating with developers, designers, and business owners.
Working with business, marketing, and strategy to define and promote a product strategy.
I pay attention to every aspect of my work! 
If you require any further information, feel free to contact me.
Responsibilities
Account management of different PPC platforms like Google Ads, Facebook, Instagram, LinkedIn, Bing, Capterra, Outbrain, Quora Ads, and others with the goal of meeting planned KPIs. 
Maintenance and monitoring of keyword bids, daily and monthly budget caps for the account, impression share, quality score, and other key account metrics.
In accordance with the goals, providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other aspects of paid search.
Managing and maintaining social media ad campaigns.
Supporting the creation of new paid search campaigns, ad groups, and accounts, as well as new paid search marketing initiatives.
On-page SEO landing page optimization.
Finding new keyword opportunities for the projects.
Work with content — audit, optimization, and setting technical specifications for copywriters.
Supply of technical specifications and control of the execution of processes by content, and links.
Participating in the creation and optimization of landing pages, as well as A/B testing.
Analyzing the backlink profiles of competitors.	
Creating and implementing guest post content and activities.
Making weekly and monthly reports for all major metrics, tracking goals, revenue, and other paid search initiatives.
Discovering trends and developments in the search engine and PPC industries.
Expertise with industry tools, e.g. Google Analytics, Google Tag Manager, Ahrefs/SemRush, Craftly/Jasper, Canva/Figma, WordPress, PageCloud, Hotjar, etc.
Working with the EU and US markets.