Position: Digital Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 4


Digital Marketing Specialist (Home Appliance)
December 2019 - present
Responsibilities:
• Developing business cases for new product lines launching.
• Launching and maintaining the new corporate website (AEM), which involves cooperation with the international dev team.
• Concept development for digital and offline marketing campaigns.
• Google Analytics and other tracking tools to monitor and optimize the website and learn customer behavior.
• Launching online and offline marketing campaigns, which involves working with marketing and SMM agencies.
• After sales support/technical expertise.

Product Specialist (Home Appliance)
December 2018 – December 2019
Responsibilities:
• NPI process (Home Appliances – Cooking; Home Comfort category).
• Developing product plans, business cases, pricing, marketing, and maintaining the product line profitability for categories.
• Constant cooperation with Company Production Facilities (Turkey; China), determining the final product specification and feature list.
• Factory inspection (Turkey).
• Preparation of product support materials for the field sales team, including technical documentation and training materials.

Product Development Manager (Consumer Goods)
March 2013 – 2018
Responsibilities:
• Maintaining NPI process (electric power equipment)
• Developing product plans, business cases, pricing, marketing, and maintaining the product line profitability for categories.
• Product positioning and new business plans that meet current and future market needs and achieve divisional profitability and growth objectives.
• Preparation of product support materials for field sales team, including technical documentation and training materials.
• Direct overall pricing strategies for new product, models, and features.
• Lead and develop business plans and appropriation requests for major product introductions.