Position: CMO
Category: Marketing
English level: upper
Years of experience: 11

Additional info

I had experience as a lecturer with a few topics: Product Analytics, Virality for SaaS, and Marketing channels for each stage of the product in Ukrainian edu organizations. 

As a CMO, I helped 3 companies to prepare for fundraising and held a few product pitch sessions in the EU.
CMO 
Sales and accounting automation apps for small businesses.

Feb 2022 - Nov 2022

Building an SEO team for web products: developing an SEO strategy, finding the right people, analyzing markets, and building a predictive model with KPIs for 1 year
Increasing organic traffic from 245 users to >6k users
Developing cross-products marketing analytics
Running an outreach channel and increasing referring domains from 100 to 450
Building email subscribers base from 0 to 90k
Forming a PPC team and all processes
Decreasing CPI by 50% during 2 months
Interviewing, supervising, and motivating 11 staff members to achieve optimal productivity



CMO 

The best email design platform in the world. Web SaaS. 

May 2018 - March 2022

- Building a Product development and promotion strategy
- Preparation of mockups for landing pages
- Development and control of the work plan for a department of 6 people (2 remotely)
- Building workflow with an outsourcing department
- Preparation of presentations for pitches
- Presentation of product features at international conferences
- Public reports and pitches in Ukraine and Europe
- Analytics (business indicators, user behavior, and traffic acquisition channels)
- Development of new channels for attracting traffic
- Monitoring and analyzing competitors
 
Results:
 
1. MRR growth by 20 times (from June 2018 to February 2022)
2. Growth in the number of users by 12 times
3. Preparation of mockups for a complete website redesign (a 20% increase in conversions)
4. Preparation of technical specifications for demo account optimization (conversion growth by 22%)
5. Formed a team (from 1 to 12 people, not including me)
6. Reduced marketing costs by increasing ROI
7. Conducted more than 500 demos at events
I’m looking for long-term cooperation with a project with ambitious goals in the global market. A project based on the Product led growth model that has passed the MVP stage with the main target markets the USA, Canada, and tiers 1-2. The priority is projects in the niches of mart tech, productivity, and data analytics, but I am ready to discuss options.  Projects in the mart tech, productivity, and data analytics' niches are a priority, but I am ready to discuss options.