Position: PPC Specialist
Category: Marketing
English level: upper
Years of experience: 6

Achievements:
• 500% average ROAS for projects for 2021
• worked on large international projects with advertising costs of $100,000 per month
• became a Google Partner
I'm certified PPC Specialist & Google Partner with 6-year experience in pay-per-click advertising. I manage all aspects of advertising campaigns lifecycle (set up, management, analysis). Hit a client's KPIs, look for new growth opportunities. Identify the factors that affect ad results, including a decrease of CR, an increase of CPL/CPA, low ROI. Conduct A/B tests. Automate advertising campaigns.

Advertising platforms:
• Google Ads
• UAC / Apple Search Ads
• YouTube Advertising
• Facebook Ads
• LinkedIn Ads
• TikTok Ads

Analytics:
Analyze campaign results, traffic effectiveness by sources, user behavior, and product categories. Set up analytics in Google Analytics (e-commerce, goals, filters, segments, audience). Implement Facebook pixel and events. Set up end-to-end analytics and work with call tracking software.

Tools:
• Google Ads Editor
• Google Analytics (Universal / GA4)
• Google Merchant Center
• Google My Business
• Google Tag Manager
• Google Optimizer
• Google Data Studio
• Google Big Query
• Google Sheets
• Excel
• Microsoft Clarity
• SimilarWeb