Position: Retention director
Category: Product Manager
English level: upper
Years of experience: 5

-Senior level of management in product management
-Great in time management & multitasking 
-Creating action plans, roadmaps & implementing them in life
-Constant growing of financial results of department during my management
-Formation and training of team (20 persons)
- Planning & implementation of retention strategy for the product
- CRM activities through email, push-notif, sms, viber, telegram
- Growth of primary and secondary CRM indicators: OR, CTOR, paid2open, repeat rate, AVG check, ARPPU, unsubscribe rate, churn rate
- Increasing the growth rates: own revenue gross, by segments, site, platform, location
- Deliverability issues : inbox rate, spam filters, complaints & bounce rate regards to different ESP
- Customer journey analysis & improvement
- Multi-segmentation : free/paid/potential-VIP/VIP models of customers retention  
- Outbound activities using “email+call center” logic
- Remarketing issues : repeat user’s monetization on alternative products 
- Development of in-house tool for CRM 
- A\B testing with different CRM instruments, segments, platforms
- Synchronization of different CRM-instruments: bonus optimization, “offer per user” logic, “double-push” logic
- Imotivating team in number of 20 people for achieving common goals
- Regular reporting to the board of directors: results & plans 
- Experience in dating, webcam services, gambling, cyber sport, betting