Position: PR & COMMUNICATIONS LEADER
Category: Marketing
English level: intermediate
Years of experience: 6


AUGUST - MARCH 2022
ACTING HEAD OF CONTENT
- development and implementation of a content plan for warming up the audience for educational and consulting products and launching an online international club of entrepreneurs
- development of a weekly content plan for all the company's own communication channels
writing conversion and content texts for the weekly email newsletter
- copywriting of advertising texts and KEY messages for advertising banners
- creation and implementation of an advertising purchase strategy in Telegram channels to attract subscribers to the warm-up channel
- task management of incoming tasks for the content department and team management (2 people)
- preparation of weekly report

FEBRUARY 2022 – JANUARY 2020
HEAD OF PR & COMMUNICATIONS

- development and management of influence marketing in the company
- organization of work with speakers for the company's key products
- creation and implementation of the editorial plan for releasing materials on the company's YouTube channel
- management of the company's event marketing direction at external business events
- project management of writing a book by the owner of the company
- creation and development of the direction of advertising integrations in the company's communication channels
- conducting commercial collaborations of big brands with the personal brand of the company owner
- monetization of the company's PR communications channel
- project team management

DECEMBER - FEBRUARY 2019
PR-MANAGER

- creation and implementation of a PR strategy for 7 industry summits of the company
***started working with media speakers and presenters at industry summits
***creation of primary standards for working with influencers at industry events
***conducting collaborations with restaurant and medical bloggers
- launch of company owner system podcasts on Business Radio Group
- creation of materials about the company's products in online media: "FOCUS", MC.Today, Delo.ua, Comments, IA"UKRInFORM", LIGA.net, etc. (95 materials)
- organization and management of 20 speeches by the company owner and top managers at business events

FEBRUARY 2019 - MAY 2018
PR PROJECT MANAGER

MAY 2018 - SEPTEMBER 2017
BRAND COMMUNICATION MANAGER

SEPTEMBER 2017 – FEBRUARY 2017
PR & SOCIAL MEDIA MANAGER