Position: Communications Manager
Category: Marketing
English level: upper
Years of experience: 7

- Led the development and rollout of the integrated communications 
campaign in frames of the UEFA Champions League sponsorship that 
entailed: visual identity development, celebrity endorsement, influencer 
marketing campaigns, media partnerships, media events, social media 
campaigns, work with traditional media and BTL activations.

Also managed communications part of social initiative that involved work 
with 13 partners as well as regional government authorities within 8 
media events and 6 digital campaigns in 4 months.
The communications campaign resulted in 500+ pieces of media 
appearances (including 450+ pieces of earned media) with the total 
reach of 50+ mln in traditional and digital media.

- Worked closely with state and commercial banks, the National Bank of 
Ukraine, city officials, NGO (USAID etc.)
Main responsibilities at previous job
• Develop and implement communication strategies surrounding products’/
services’ launches, global initiatives / campaigns etc.
• Manage intergrated projects of the highest priority 
• Outline and manage influencer marketing campaigns
• Manage media partnerships
• Organize and execute events and BTL activations of different scale: 
events for media (from 10 to 100+ people), events for partners (up to 
250 people), open-air BTL activations (up to 1000 people per day), 
exhibit zones at conferences, press tours etc.
• Plan and maintain budgets
• Manage day-to-day relationships with partner agencies to oversee 
execution of tactical plans within projects
• Measure and report on success and effectiveness of projects / campaigns
• Manage the project team (assistants, designers, contractors and others 
project participants) 
• Oversee docs flow within the account