Position: Digital Marketing Manager
Category: Marketing
English level: upper
Years of experience: 7


Hello, my name is Nika.
I'm from Ukraine but temporarily based in Baku, Azerbaijan till the war ends.

I have 7 years of experience in digital marketing, as well as 2 years in business development. I'm currently looking for a position that will allow me to use my extensive skills to develop online strategies and optimize processes that will help businesses grow.

In my last workplace, I simultaneously held 2 roles: Digital Marketing manager and BizDev manager.

As a Marketing Manager:

- Determined growth opportunities through regular analysis of competitors and customers, market research, audience segmentation, and contribution to strategic planning meetings.
- Boosted inbound sales by taking full ownership of corporate website creation: analyzing benchmarks and trends, building the structure and content, managing design, development, and SEO contractors, facilitating communication between stakeholders.
- Ensured the team's qualitative growth by launching and promoting 2 educational products, and attracting 11 graduates to join the recruitment department: creating structure and content, performing PPC (Google Ads, Facebook Ads), communicating with contractors and graduates.
- Developed global brand awareness by maintaining over 70 informational partnerships with international IT conferences and events.
- Increased customer engagement by organizing business events based on market trends (concept development, content, PPC, partnerships, filming coordination), performing SMM on Facebook and LinkedIn, positioning, tone of voice, and visual brand concept improvement.
- Attracted clients from Europe and the USA by expanding website traffic through link-building, promoting the company on third-party resources, and search engine optimization.

As a BizDev manager:

- Sped up B2B contracts conclusion and contributed to business profits by creating over 20 commercial proposals for international clients.
- Increased the company's income and candidate workload by designing and providing a new service of Employer Branding for international clients.
- Maintained several long-lasting partnerships.
- Enhanced key business metrics by optimizing processes, reorganizing roles, creating a unified style of documentation, and over 30 business templates.
- Ensuring up-to-date team skills by providing educational opportunities and suggesting helpful tools.
- Fostered candidates' engagement by creating a unique template for smart IT job descriptions.