Position: Digital Marketing Manager / Head of Digital Marketing Department
Category: Marketing
English level: upper
Years of experience: 6

When I came to the Kuhn-Ukraine as a digital marketing manager, there hadn’t been such position before and I created almost all digital activities and structure of work from scratch.

Has created global vision and strategy 2021 for SMM and content for Sport Life
Skills and expertise:
- SMM
- Team management
- AdWords / Analytics
- LPO
- CRM systems
- YouTube
- Email marketing
- SEO
- Front-end development
- Planning and budgeting
- Collaboration with bloggers / influencers
- Media buying 

Job Experience:

2020 (October) – present time: Sport Life (Transformation office),
Team Lead of SMM/content department
Sport Life is a leader of the sports industry of Ukraine. 55 clubs across the country


2017 – 2020 (October): KUHN-Ukraine,
Head of Digital Marketing Department
 KUHN GROUP, created in 1828 in France, is the world leader in the production of agricultural machinery.


Sport Life (Transformation office):

Goals: Analyze the current state of SMM in the company and create a Sport Life development strategy for SMM/content

Achievements:
•	Created an SMM strategy, a content plan for 2021 and launched separate projects (based on a global market research conducted by our team).
•	Has built up a team of SMM/content specialist.
•	Set the tone of voice for communication with subscribers on corporate accounts.
•	Maintained pages: Instagram, Facebook, Telegram, YouTube, TikTok (launched)
•	Launched collaboration with bloggers /influencers.
•	First results of the new strategy: Posts coverage has doubled, the audience involvement has tripled, stories coverage has increased tenfold, leads (sales) have gone up 3 times.
 
KUHN-Ukraine:
 
Responsibilities:
•	Creation of brand promotion campaigns
•	Collaboration with contractors, dealers, media, and colleagues from different countries;
•	Personnel management: onboarding, training and supervision of a marketing team of 7 people; 
•	Supervision of creation and launch of new landing pages for KUHN machines (about 30 new landing pages);
•	Development of a new main website for KUHN – Ukraine in collaboration with the head office (France). The launch is due in May 2021;
•	Strategic planning and budgeting of the marketing activities for a year;
•	Content generation for Facebook and YouTube