Position: Head of digital marketing
Category: Marketing
English level: upper
Years of experience: 9


Key information

Digital strategy (media planning, positioning, control of plan implementation)

Work coordination of all areas (Development, Design, PPC, SEO, SMM, Content Marketing, Email Marketing, Analytics). 
Setting tasks, quality and deadline monitoring (Trello, Bitrix, ERP, Asana, Jira)

Creation and implementation digital sales funnel

End-to-end analytics by acquisition channels (OWOX BI, Google Analytics, ERP, CRM).
Multi-channel analytics 

Performance improvement (CTR, CRO, CPL, CPA, CAC, SOM, LTV, ROMI etc.)

PPC Google Ads (search, display campaigns, dynamic remarketing, shopping campaigns), 
Facebook/Instagram Ads (Facebook Lead forms, Target)

Searching for new channels for leadgeneration (CPA networks, teaser advertising, influencers)

SEO (Promotion by traffic, the most conversion, high-frequency and highly competitive key words). 
Internal and external optimization, work with backlinks, affiliated sites and content

Product management throughout its entire cycle (from idea and prototype to the first test version and commercialization).
Wireframe, mockups, website development, landing pages (UX and UI)

Email marketing. Audience segmentation, compiling trigger chains, creating landing pages, newsbreaks, webinars


Head of digital marketing
apr 2021 – until now
Digital Farming

Senior digital manager
jun 2019 – apr 2021
B2B legal services in real estate, development and land law

Head of digital marketing
feb 2019 – apr 2020
Design and construction company

Product owner
may 2018 - dec 2019 
Marketplace for Developers

Head of digital marketing (outstaffing)
dec 2015 - may 2018
B2B Industrial equipment manufacturer

Head of digital marketing
apr 2014 - may 2018
Web studio

Account manager
feb 2013 - dec 2013
Marketplace for small and medium businesses