Position: Growth Marketer
Category: Marketing
English level: fluent
Years of experience: 2

I was able to increase Klutch Growth's lead generation by 250% within my first three months just by deploying a content strategy for social media and SEO.
Growth Marketing is a fascinating field that borders on the delicate intersection between understanding customer behavior and the unique value proposition of a product.

I have worked with a Canadian startup to map their buyer journey, develop their product's unique value proposition, draw out a go-to-market plan, and run ad campaigns on Facebook and Google.

To achieve this, I displayed eye-for-detail, critical thinking, innovation, effective communication, feedback implementation, and teamwork are some of the soft skills that help me stand out when performing my role as a GROWTH MARKETER.

The transferable skills that help me stand out in my role as a product marketer are strong data analysis, an understanding of customer psychology, and product objectivity. These form the foundation for the more specialized skills required for working; 

- GO-TO-MARKET (GTM) PLANS,
- BUYER PERSONA ANALYSIS,
- CUSTOMER JOURNEY MAPPING
- BRAND POSITIONING,
- MARKET EVALUATION,
- COMPETITOR ANALYSIS,
- CUSTOMER ACQUISITION STRATEGY,
- ONBOARDING AND ENGAGEMENT, and
- CUSTOMER RETENTION STRATEGY.

My years of experience in SEO Copywriting also provide me with an edge in creating a clear-path product marketing strategy.

Effective content writing should never be robotic or stiff. Writing at its best is effective communication. Search engines don't read blogs or web pages; they only crawl and index. It's humans, customers, and consumers, that read SEO content in the end.

With SEO copywriting, the game of writing web copies has changed. The real skill lies in attracting quality leads through valuable website content in the form of well-optimized web pages, blog articles, content silos, funnels, and much more.
I would love to work with a tech company or a startup that's building a solution for consumers. As a Growth Marketer, I would be joining the team and would love to understand the product MVP, study the buyer persona, and contribute to the product strategy for both user growth and revenue growth.