Position: Marketing Team Lead, Head of Traffic Acquisition, Senior Media Buyer/User Acquisition
Category: Marketing
English level: fluent
Years of experience: 7


Marketing Team Lead
2020-2022
Creating marketing team from scratch 
Team teaching and mentoring (user acquisition, tools, remote work)
Marketing budgeting (planning, forecasing, setting CPA Goals, ROI tracking)
Team knowledge base development
Weekly team meetings (tracking and setting goals, reviews, motivation)
User Acquisition/Media Buying (GoogleAds, Facebook, 

Team Lead/Senior Media Buyer
2020-2021
Developing   and implementation   of marketing strategies
Operational negotiations with partners
Starting all marketing activities from scratch 
Budget forecasting and planning 
Full-cycle media buying (GoogleAds, Taboola, Outbrain)

Senior Media Buyer/ User acquisition manger
2019 - 2020
Strategic and operational negotiations with different partners
Analysis and development of company products (gambling niche)
New platforms and channels elaboration
Budget planning, costs monitoring and forecasting
Marketing analysis and research
Full-cycle media buying (Facebook cloaking, adult/mainstream)
Launching and testing Gambling Apps (app2app networks, Facebook)
Mentoring and teaching

Senior Media Buyer 2017 - 2019
Full-cycle media buying: launching, forecasting, optimization, analytics for Gambling products
Achieving goals for traffic volume and ROI
Leading a team of up to 5 people (teaching and mentoring, reviews, setting goals, interviews)
Partnerships development and negotiations with webmasters and CPA networks (discount, refund, informational transparency)
Business travels (LAC, AW, iGB Amsterdam, MAC)

Co-Founder&CMO (startup) 2016 - 2017
Implementation of operational policies, and strategic plan
Go-to-market strategy development of Gaming/ Gambling platform
Project development, supervision of outsourced developers
Media Buying (Facebook, Adwords, YDirect, Ad Networks)
Participating in industry-leading events Revision of financial reports


Senior Marketing Manager
2016 - 2017
Go-to-market strategy creation
Researching narrowing niche marketing channels (Education, E-learning)
Handling negotiations with webmasters and niche influencers
Media Buying (Facebook, Adwords, YDirect, Ad Networks)
Forecasting & business results analysis (ROI, CPA, CTR)
 
Media Buyer 2015 - 2016
Launching and managing marketing campaigns (Adult)
Analysis of competitors and trends, analytic statistics
Sustainable growth of monthly spends with target ROI
Traffic re-sale (Data analysis, development of methods and sales channel)