Position: Targeting Specialist
Category: Marketing
English level: intermediate
Years of experience: 0


In the course, we studied such areas as web analytics,
various types of advertising, created a unique selling
proposition, studied what a sales funnel is, and
learned about usability. We also went through SEO a
little and created a landing page using Tilda. We
discussed the creation of advertising campaigns,
learned about email marketing and SMM. I am ready to
learn to use all my knowledge in practice. I also tried
to try myself as an outreach specialist, so I also know
a certain theory of this profession.

I learned all the basic things about targeting. I know the task of a targeting specialist, that such target audience, TA segmentation, test advertising campaigns, sales funnel, goals of  advertising campaign, what are the indicators, what
such a pixel of FB, how to analyze advertising campaigns and errors that may occur.