Position: CMO, Digital Marketing Lead, Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 7

— Developed a consistent event schema & taxonomy for behavioral analytics
— Reworked and implemented new customer onboarding which increased from install to registration conversion by 60%
— Implemented new product features which increased customers LTV by 20% and net revenue by 25% as a result
— Managing inhouse marketing team + freelancers (10+ people).
— Setting up product and marketing cross-platform analytics from scratch (GA4, Amplitude).
— Developing Data Warehouse in Google BigQuery and setting product/marketing dashboards in Data Studio.
— Setting up AppsFlyer as a mobile measurement partner.
— Management of user acquisition campaigns (Facebook Ads, Google Ads, Tiktok Ads).
— Marketing strategy development from the ground up.
— Launching and managing a full cycle of direct marketing campaigns – emails, app&web push notifications. 
— Conducting CustDev interviews to test product prototypes and validate hypothesises.
— Developing a product financial model, determining points of influence, setting and testing hypotheses to improve unit economics.
— Familiar with development workflow and product lifecycle.
— Setting technical tasks for developers, writing user stories.
Looking for a product company with data-driven approach and clear vision. Prefer to work in a team with high level of freedom to explore options and make decisions according to business objectives.