Position: CRM and Marketing Automation Manager
Category: Other
English level: upper
Years of experience: 5


Throughout my career, I have gained extensive experience in various fields such as CRM, marketing automation, full-cycle retention marketing, business analysis, project management, budgeting, and integrations. 

Here are some highlights of my work experience:
As a CRM expert, I have experience in integrating and deploying data exchange and communication flow according to the CRM development process. I have managed the integration process with the backend platform for developing triggers, segmentation fields, communication channels, and user profile data to increase capacity of the retention and support teams.

I have strong skills in managing multi-channel communication flows for retention purposes, both for long-living projects and projects from scratch. I am proficient in developing a flow of automatic communications and managing onboarding campaigns, retention campaigns, and ad-hoc promos.

As a project manager, I have organized the internal practice of application ML models for personalization of content, offers, and communication channels. I have also organized the process of testing and optimization of the automatic communication flow inside the CRM platform.

I am proficient in setting up a reporting system and analytical tools for side departments according to the requirements. I communicated with the developers team for integration purposes and the product team to realize required features.

In addition to my technical skills, I have also developed strong cross-department management and interaction skills. I collaborated effectively with CRM/retention team, developers team, and data analysis team.

Here are some of the tools and technologies I have experience working with:
- Custom CRMs, SalesForce, Zoho
- Tableau, Data Studio
- eSputnik, Amazon SES, customer.io, segment.com, OneSignal, Firebase
- HTML, Liquid, mjml
- SQL
- Rest API
- Jira, Trello

Overall, I have a proven track record of successfully managing and implementing projects across various industries, and I am confident in my ability to contribute positively to any team.