Position: Mediabuyer, PPC specialist, Marketing Manager, Digital marketing manager,
Category: Marketing
English level: upper
Years of experience: 11

- successfully launching in high competitive markets 
- 12+ year in marketing 
- 60% optimizing CAC 
- Successful marketing and PR experience 
- 2 Toyota Kaizen prize
- creating successful strategies in verticals: dating, automotive, development, SAAS, legal services
Aug2021 – now   NDA company        Middle media buyer 
•research and launch in new markets
•implementation of digital strategy                                               
•project planning and time management       	
•creating and optimizing search, Display, UAC video campaigns in Google Ads and Microsoft Ads in TIER-1 and Datch and Latam regions.     
•analytics settings: Google Tag Manager, Google Analytics, Data Studio
•conversion rate optimization
•product analysis and optimization 	
Results:
•Conversion load optimization system
•Automatic negative keywords optimization system
•Account optimization system based on Google Looker Studio
•Product optimization using Google Optimize
•Implementation of the plan in terms of purchase volumes and profit


Experience and Results:
12+ years of experience in marketing with a focus on strategy creation and implementation, market research and analysis, lead generation, and digital advertising campaigns.
Proficient in Google Ads, Facebook Ads, Microsoft Ads, and analytics settings such as Google Tag Manager, Google Analytics, and Data Studio.
Implemented successful digital strategies in various industries including automotive, industrial services, ecommerce, and real estate.
Achievements include a 70% reduction in application cost, increase in project conversion from 0.6% to 2.4%, and growth of market share from 1.2% to 5.3%.
Skilled in project planning, time management, data collection, analysis, staff training, and event management.
Education:

Bachelor's degree in Economics and Entrepreneurship with a specialization in marketing, and a Master's degree in Economics and Entrepreneurship with a specialization in service marketing from National University "Lviv Polytechnic".
Completed courses in radio advertising, SEO, Google Adwords, web analytics, content marketing, and marketing for IT companies.
Technical Skills:

Digital advertising platforms: Google Ads, Facebook Ads, Microsoft Ads, Adroll.
Analytics settings: Google Tag Manager, Google Analytics, Data Studio, Kochava, Adjust.
Other tools: Hotjar, Google Optimize, Google Looker Studio, email marketing (Sendpulse, Mailchimp), push notifications, SMS marketing.
Languages: Fluent in Ukrainian and Russian, intermediate level of English.
I am interested in the position of senior-level: marketing manager, PPC specialist, or media buyer in a software development, product IT company, outsourcing company, or foreign marketing agency.