Position: Marketing Operations Manager, Marketing Team Lead
Category: Marketing
English level: fluent
Years of experience: 5

Achievements from my previous position (Team Lead at ad-tech ed project)

RevOps Achievements 
Introduced new revenue models, optimized royalty payouts, implemented installment payment plans and automated revenue data synchronisation

Sales Operations Achievements 
 Migration from amoCRM to Streak CRM, 50+ dashboards
 1,5 AVG Q Revenue Growth

Creative&Video Production Management Achievements 
 Created templates for frame comments, annotations, and approvals
 Implemented a new system for footage hosting and storage
 Created Figma templates, automation and workflows 
 Shooting preps & marketing assets for:
 150+ video materials (1h+ )
 70+ events 
 50+ expert interviews, brand videos, demo videos, etc.
  20 courses (pre-recorded and live)
 20+ bundles

IT Project Management Achievements 
 Hired and managed 3 development teams to implement custom solutions, custom web development, and integrations
 Connected 3-party apps (API integrations, data feeds, plugin and app integrations, automation tools) on a permanent basis
 Delivered payment processing projects: set up custom local payment gateway; added new checkout sections; synced of multiple price tiers & payment gateways&currencies; integrated installment payments; added new currencies and converter apps
 Forms Customization and Database Projects: database migration; SSO; newsletter sign-ups; blog subscription forms; optimizing multiple sign-up forms, validation rules, etc.
 Built New Sections Design&Development: sliders, footer&header makeovers, category section, and its navigation; program&testimonials blocks, postcards, custom above-the-folds, etc.
 Delivered CMS and LMS admin ad-ons
 Accomplished SEO troubleshooting
 Added sales widgets

Virtual Events Coordination Achievements 
 Key Partners and Speakers: IAB Ukraine, Google, MGID, AIR Media Tech,  Gemius,  Bolt, AppsFlyer.
 70+ events 
 2 industry conferences
 1000+ event check-ins
 20 + evaluations and test streams with external vendors (e.g., tech, A/V) and freelancers
 500+ on-demand videos 

Marketing Operations Achievements 
+110% active users vs. previous year
+8K users from 98 countries
X1,5 AVG Q revenue growth rate 
+ 218% Direct traffic 
+170% Organic

In 2019 launched first digital acquisition campaigns for 3 B2C products and 2 for SMB products (1,5K + 500 business clients), activated 2 affiliate programs, organized marketing procurement for Ukrsibbank BNP Paribas Group.
At my last job at Admixer I worked as a Marketing Ops & Team Lead and Creative Producer & Project Manager

Marketing Operations
 Managed marketing technology stack  Partnered with other marketing stakeholders (email, event, PR, content, demand gen, SEO, PPC, programmatic, etc.) for data requirements, acquisition, and attribution analysis  Built marketing automation + CRM integrations  Managed demand generation  Monthly, and quarterly ROI and efficiency reports on marketing spend by channel, region, campaign, persona, industry, etc.  Maintained project management database
 Executive-level escalations & Partner-level management

RevOps
 tracked & synchronized all revenue data from product catalog, forecasting, CPQ, contracts, incentives, orders, billing 
developed P&L, Budgeting, Monthly, Annual Forecasts
 partnered with Legal, Accounting & Finance leadership to optimize new revenue models, contract terms&conditions
 managed external payment solution

Sales Operations 
Built & managed our sales tech stack: amoCRM & Streak admin & operation, lead assignment, workflows, validation rules, field mapping, marketing automation, form logic, dashboard man

Creative&Video Production Management 
 managed budget & planning, casting, hiring of video crew, logistics of the shoot, copywriting, screenwriting for video ads, organic video content, product videos, explainer/tutorials, product videos, interviews, event teasers, courses, etc.
 did briefing&edits for web design, ads, promo materials, email newsletters, on-screen-graphics, articles, product tutorials, templates, videos, slide decks, case studies,  guides

As Virtual Events Manger was responsible for:
 
 virtual & hybrid event hosting
 event promotion
 attendee, Speaker, Sponsors, & Partner Preps
kick-off & Rehearsals
 Run of Show & RACI
 budgets, vendor invoices, contracts, & SOWs
 event debrief meetings
 registration & payment processes
 event marketing assets
 virtual production
 wire-framing
 drip campaigns
 post-event marketing
 webinars & proprietary events
 on-set and remote streaming vendor sourcing & management


IT Project Management
 sourced Liquid developers to edit custom themes
 hired, managed 3 development teams to implement custom solutions, custom web development, integrations
 set up, tracked projects in Jira
 consulted on, approved UI/UX design for development

 Click here to see my availability for interviews: https://calendly.com/kate-and-ko/1-h
I'd be happy to join a product company focusing on US-EU as primary markets.

I usually thrive in low-key cultures without office politics. Don't mind about companies' waxing poetic in their culture deck, but it' be nice to work in a space where my team buddies are safe to bring their whole selves. If your company is full of unforgivingly funny lollers and witting teammates passionate about their work, I'm deadly serious, I'll join you!  

ALSO looking for a cool tech project to join as a freelance consultant