Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 5

My case of brand success got the bronze on EFFIE AWARDS 2021.
I successfully launched a new brand in hair care category with target MS rate and products in men care routine category, which help to drive all brand sales. Increase E-com sales of men care products 3 times. Proposed new successful promotion strategy for a brand, provided 360-degree communication.
Created successful local communications with opinion leaders for digital advertising, which show high ER.
I am a brand manager with more then 4 years’ experience in FMCG working with different brands in beauty industry, and 1 year in banking.
I have deep expertise in adjusting brands` strategies to the local markets of Ukraine and Caucasus countries, creating successful creative local communications with opinion leaders for digital advertising, conducting market&consumer analysis. 
As a brand manager I worked on:
	Brand strategy development according to a right mix of consumer and market research and company’s targets;
	Planning and execution 360 consumer communication on all channels including SMM, Digital and nonstandard media channels; 
	Budget management, controlling of main financial indicators, promo policy in terms of brand profitability;
	Competitor and customer insights analysis;
	Sales performance analysis;
	Providing clear communication for product’s target audience;
	Analysis of sales forecasts;
	Launched a brand and received target market share and volume of sales;
	Expanded penetration in men’s beauty routine and sales in nonstandard category on the market.