Position: Digital Marketing Manager, Marketing Lead
Category: Marketing
English level: intermediate
Years of experience: 4

- managed a team of 14 marketers, conducted 1+1, and increased team efficiency by 240% in a year 
- increased the company's profit by 2x in a year in the role of Marketing Lead 
- reformed the planning process in the company, created an environment for it 
- built funnels through traffic channels to attract cold leads
- built content funnels for lead warming and sales, thereby increasing the CR rate by 20% 
- initiated and launched an educational project with Diia.Business, which later helped to get into the IT Generation program
- launched public projects that attracted cheap leads for the company (less than $1) with a ROMI of 300+% (conferences for junior IT professionals, Product Fuckup Night, Training with payment after employment, etc.
I have built a marketing team in 2 projects and organised processes within the units. I have experience in the markets of Ukraine, Poland, Latvia, and Kazakhstan.

Main projects: 
Head of Marketing in a project to develop a mobile app for the Events category; Marketing Lead in an EdTech company; Brand Marketer in a floristry shop.

Tasks performed on projects: 
- planning teamwork, setting KPIs, analysing team results
- Developed a marketing strategy across channels (traffic, email, bot, social media, partnerships, etc.) 
- organised and conducted brainstorming sessions, generated and implemented HADI hypotheses
- developed and implemented marketing funnels, conducted A/B tests
- worked with analytics services: Google Analytics, Roistat, Metabase, Amplitude, Hotjar 
- analysed marketing activities and optimised results using metrics: CPC, CPL, CR, CR, ROMI
- ASO/ASA of a mobile application 
- Facebook Ads: set up advertising campaigns, optimised budgets, developed USPs and creatives 
- conducted cohort analysis and developed communication scenarios for different cohorts
I aim to grow into a CMO in a year, so I'm looking for a company where I can have freedom of decision and work in a team of really cool experts (middle+ level).