Position: Lead Generation Manager | Sales Manager (Upwork, Fiverr, Freelancer)
Category: Lead Generation
English level: upper
Years of experience: 1

- Increased traffic to the company's projects by 54% while reducing advertising costs by 28,3%
- Brand development and value proposition definition for marketing and sales.
- Redesigned the lead processing script, which increased the conversion by 7.56%
- Created a new platform for e-Commerce in the company
Increased sales by 1.93 times, while reducing the cost of a lead by 56,3%
- Creation of an effective marketing organizational structure in the department.
- Development and implementation of the staff motivation program in retail
My main activity is Lead Generation and communication. There is an experience in the field of e-commerce and web development. I work a lot and successfully in a team, as a Team Lead of a group and its integral part. I reveal the talents and skills of each employee in order to get the maximum result in the future. I'm open to new and exciting ideas, I often generate creative solutions myself. I'm ready to take responsibility and am not afraid of difficult moments in work performance. 

Head of Digital Marketing & e-Commerce Manager 
May, 2019 - Nov, 2022
- Creation and implementation of marketing and digital strategy as part of the company's overall strategy;
- Creation of structure, model, and concept of Internet business;
- Control over the development and optimization of sites;
- Planning the effective distribution of the marketing budget by channels: PPC, SEO, SMM, CPA networks, price aggregators, retargeting (RTB), display & video, etc.
- Control over the planning of the effective allocation of budgets of promotional campaigns online: national promos, vendor promos, local promos;
- Analysis, forecasting, and planning of digital marketing (performance and media): traffic, CR, CPO (cost of the order), DRR (proportion of advertising costs), CPM, reach/frequency;
- Analysis of advertising effectiveness (ROI/ROMI) and optimization of advertising campaigns: PPC, GDN, Facebook Ads, etc.
- Search and testing of new conversion traffic channels;
- Planning, organization, and control of the team's performance of tasks: goals, deadlines, resources/budget;
- Development of the motivation system and KPI / OKR of the digital marketing team (ROMI, CPA, ROAS);
- Coordination of digital marketing interaction with other departments and divisions of the company;
- Interaction with IT. Planning and coordination of sprints control of implementation of technical tasks;
- Preparation of weekly, monthly, and quarterly reports for other departments and departments of the company;
- Research/analysis of competitors and market trends;

For me, work is my main hobby. I am focused on results and mutually beneficial relationships. I am happy to achieve new heights, teach and learn, I have the character of a leader, I adapt to work, and I cooperate well in a team and this together helps to move towards the goal, namely to achieve the result. For a kind of change, I like to spend my free time on trips, they give a lot of new and bright impressions.