Position: Employer Brand Specialist
Category: Marketing
English level: upper
Years of experience: 2

I am proud of creating high-quality content that hits the target audience. One more thing that makes me exciting is looking at happy and satisfied employees in the moment of getting branded presents and merch. I am strongly convinced that promoting a brand is reaching results when employees are the main ambassadors of the company.
I have a deep professional background in journalism, PR, and marketing. Employer Branding, Content Marketing, Ghostwriting, and External Communications are the key areas I was in charge of in my previous companies. 

In general, I am responsible for:

- Marketing & PR strategy development and execution to support the employer brand promotion
- Brand voice content creation, editing, publishing, and sharing (inbound/outbound marketing)
- Craft compelling messages across talent marketing channels according to the Employee Value Proposition  
- Collaboration with developers, designers, marketers, and photographers to produce content that hits the target audience
 - Creation of presentations for the company’s customers
 - Planning and running Facebook Ads campaigns 
 - Branded gifts and goods creation for corporate events 
 - Regular cooperation with the recruitment team to strengthen the hiring strategy and tactics
 - The visual design of the corporate digest for the company's employees
 - Ghostwriting for TIER 1 media and niche tech media (e.g., DOU, dev.ua, Speka, etc.)
 - Writing articles/interviews/columns/comments and pitching them to the mainstream media
- Budget planning 

Projects I have done: 
- The visual design of the company`s Digest
- Development of Welcome Box
- Development of DOU profile
- Development of BrandBook
- Development of HandBook
- Monthly planning and execution of video/text interviews with employees 
 - Preparing corporate presents
- Writing technical columns in cooperation with engineers
- Preparation whitepapers

Tools I work with are Ms Office (Word, Excel and PowerPoint); Google-tools, SEO Tools (KeyWords Planner, SimilarWeb, ScreamingFrog, Serpstat); Google Analytics for website
behavioral data; Design online programs; Facebook Ads Manager; Mailchimp; Working knowledge of WordPress, Confluence, Trello, ClickUp, and Asana.
- Technical copywriting
- Event management