Position: digital marketing specialist
Category: Marketing
English level: upper
Years of experience: 5


•	Create and execute digital marketing strategy, driven by daily analytics and reporting geared at maximizing optimization of budgets
•	Increase brand awareness by effectively managing online brand campaigns
•	Experience managing paid advertising budgets, tools and resources (including external agencies)
•	Monitor campaign pacing and performance to maximize effectiveness and efficiency of ad campaigns.
•	Experience in conducting marketing researches
•	Experience with customer segmentation, profiling
•	Develop landing pages and other promo materials to support all marketing campaigns and initiatives
•	Marketing materials development and promotion corresponding to corporate identity (brochures, leaflets, stands)
•	Create content strategy and content to support marketing and sales activities, create and implement keyword 
•	Implementation of e-mail newsletters using the SendPulse service.
•	Work with tech and sales to help write and present product roadmaps; writing technical specifications for the programmer 
•	Marketing materials development and promotion corresponding to corporate identity (brochures, leaflets, stands, gadgets)
•	Events management (organizing business meeting, open doors meetings, corporate parties)
•	Experience with the Google Advertising Universe (Google Ads, Google Analytics etc.)
•	Experience using WordPress, specifically adding and updating content
•	Experience with Google Apps (Drive, Sheets, Calendar, Docs)