Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 4

Managed creation from A to Z of sales enablement materials of 36 case studies and 10 demo videos just in 4 months. 
Increased Inbound leads by 30% via creation and distributing our research “Chatbots with The Customer In Mind.”

Lead initiative to start a podcast series with marquee companies and released the 1st episode with the Google Team, Business Messages division. 

Generated 50 leads in 2 weeks by creating a POC lead magnet of chatbot backed by ChatGPT. 

Increased CR of conversational bot  that resulted in growth from 10 to 15 MQls, and from 2 to 8 SQLs in 2022 .
- Content strategy: prepared and managed content strategy across media;
- Website: creation and constant optimization of landing pages;
- Customer interviews: created case studies, customer quotes, video
testimonials;
- Sales enablement materials: built a new process for supporting sales needs
and provided with different formats - decks, case studies, video, onepagers;
- Podcasts: released own episode and pitched our spokespeople for external
podcasts;
- SoMe: creating content plans and preparing copy & design materials for posts;
- Managed and lead growth of part of Inbound channels - listings, lead
magnets, SEO;
- CRO: optimized company pages for conversions and better user experience,
created new landing pages;
- Outbound: set up multichannel outreach supported with relevant contact;

I worked ONLY with those markets: United States, United Kingdom, Canada, Australia, Germany, Switzerland.