Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 4


Marketing specialist with 5 years proven international experience in brand management and media communications. I can provide a real-life experience in brand management and media planning, which I gained in my former companies: L’Oréal Groupe – leader corporation in a beauty-tech and Publicis Media – largest media communication agency. As a brand marketing specialist, I was working for L’Oréal Paris Magic Shampoo, Elseve and Botanicals fresh care. 
L’Oréal Group:
- Brand Marketing Manager (Dec 2019 – Aug 2021)
• Leading and managing new products launch and development – Magic Shampoo, Elseve Purple, etc.
• Executed & conceptualized an innovative high impact launch campaign for the Elseve Purple, including building of wide distribution, media support, cooperation with L'Oreal national trichologyst and stylist, collaboration with opinion leaders, etc.
• Go-To-Market Planning for products division, including channels development and portfolio rationalization.
• Consumer and marketing research for depth understanding of customers insights.
• Cross-functional cooperation with other function teams - research, commercial, technical, logistical, digital, etc.
• Budget management, development, control, etc.
• 360 media communication, ATL/BTL activations, SMM, cooperation with influencers.

- Marketing Assistant (Jul 2019 – Nov 2019)

Publicis Groupe – Starcom Poland
- Media Communications Specialist, L’Oréal Poland Baltics HUB (Jan 2019 – Jun 2019)
• Team of 4 media assistants under supervision.
• Building and implementing a 360° external communication strategy in consistency with the international L'Oreal strategy and the local business strategy for the entity.
• Building of E-Commerce, ATL and BTL communication for Kerastase, L'Oreal Paris and Garnier.
• Developing marketing research plans and providing recommendations for appropriate research to meet KPI objectives.
• Building of Hair Care category strategy for 2019 year and product pipeline to identify opportunities that will successfully meet the growth objectives and category mix goals for the L'Oreal brands.
• Lead category status meetings, including both internal team and external client conversations.
• Analysis of customer demands, preferences and buying habits to create new marketing strategies.

- Junior Media Communications Planner, L’Oréal Poland Baltics HUB (Jul 2017 – Dec 2018)
- Media Communications Assistant, L’Oréal Poland Baltics HUB (Jan 2017 – Jun 2017)