Position: Marketing, Sales, Business Development, Ad&Paid Monetization
Category: Marketing
English level: fluent
Years of experience: 5

Last Job:
•	Monthly sales portfolio: $ x mln.
•	Significantly increased sales (x3.5) and net profit (x4.5) for the 3-year period.
•	Effectively managed building an internal system of automatic selling (CPM&CPC) with an average margin +25%.
•	Optimized banners rotation flows and added new placements: +15% to net profit.
•	Improved CPC rate estimation accuracy by 10%.
•	Created and implemented technical tasks on custom monetization reports for thorough analysis.
I. Senior Business Development Manаger / Senior Affiliate Manager (Current job)

II. Head of Ad Monetization:
•	Significantly increased sales (x3.5) and net profit (x4.5) for the 3-year period.
•	Effectively managed building an internal system of automatic selling (CPM&CPC) with an average margin +25%.
•	Optimized banners rotation flows and added new placements: +15% to net profit.
•	Improved CPC rate estimation accuracy by 10%.
•	Created and implemented technical tasks on custom monetization reports for thorough analysis. 
•	Managing the monetization team (3 people) that covers all advertising activities. Conducted their hiring and onboarding. 
•	Consulting other teams (Devs, QA, Marketing, Analysts etc.) on monetization matters (market, mechanics, ad server, API etc.) 
•	Communicating with partners and setting up advertising sales through CPL, CPS, CPT, CPC, CPM and RevShare.
•	Analyzing dynamics and structure of advertising sales via Voluum, Tableau, SQL requests to Vertica etc.
•	Managing feature mining for estimating inventories in the context of CPM sales and governing OpenRTB integrations.
•	Optimizing banners rotations on the company's products through an ad server (Revive).
•	Managing tasks for improving an internal traffic distribution system (TDS). 
•	Controlling financial reporting on project monetization (revenue, accounts receivable, cashflows etc.)

III. Financial Manager:
•	Studied and deepened understanding of the peculiarities of IT products (Web & App: media, classified, dating, arbitrage, fitness helper, games etc.) based on different monetization types (ads, subs, coins etc.).
•	Managed the first external audit of the group companies regarding revenues, accounts receivable and incoming payments. 
•	Launched automatic «deferred revenue» reports according to the audit requirements.
•	Improved an internal system of tracking and reporting (bank transactions, incomes, receivables, attendance calendar, etc.). 
•	Conducting analysis of the sales and the financial information of the group companies (non-Ukrainian).
•	Providing the executive management with financial information and solving project financial issues.
•	Calculating and maintaining of accounts receivable (>$4mln). 
•	Ensuring timely payments to large counterparties (>$3mln) – FB, Google, etc.
- New challenges along with learning new knowledge and developing new skills.
- Good team relations and highly motivated and professional colleagues.
- Achiving company's goals and getting fair rewards.