Position: Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 3


Mad Brain Games
Marketing Specialist 3/2022 - present

A/B testing in Google Play and Apple AppStore;
Keywords analysis in Play Console;
UA creative analysis ;
Development, prototyping and setting tasks for designers for new video creatives and playable ads;
Analyze company's website to improve metrics such as bounce rate and install conversion;
Negotiating and concluding agreements with partners on the development of the game on the web (among the successes: publishing the top best games for Android in April from digitaltrends.com; obtaining a certificate of one of the best educational games);
Coordination of customer support team

Jobsora
Head of Sales & Afiliates 11/2021 - 2/2022:

Remote sales and afiliate team management
Development of a plan to improve team performance
Participation in team conversations with potential partners and gap analysis Market analysis
Management of top-level partners


JatApp
Head of Afiliate Department 01/2020 - 11/2021:

Analysis of the effectiveness of existing marketing campaigns Development of a plan to increase the overall CR
Bringing the product to the Chinese market
Analysis of user behavior using Google Analytics, Hotjar
SEO analytics with Ahrefs
Website analytics with SimilarWeb
Inbound trafic quality control
Prototyping of landings with Figma
Participation in product development and troubleshooting with the development team
Formation of prices/discounts on the product based on the analysis of competitors and the market

JatApp
Afiliate Manager 04/2019 - 12/2019:

Search for partners to promote the product
Analysis of competitors
Promotion of mobile iOS application, Windows and MacOS applications, Chrome extension
Media Buy on services with target audience.


AroSolutions
Retention Manager 06/2018 - 03/2019:

Maintenance of current customers of the company
Providing consulting services to clients on current proposals Concluding agreements


AroSolutions
Sales Manager 01/2018 - 05/2018:

Providing consulting services to clients on current proposals Concluding agreements

Beeper
Sales Manager 11/2017 - 01/2018:

Providing consulting services to clients on current proposals