Position: Digital Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 10

Milestep

- Built a commercial department from scratch (3 designers, 1 marketer, 1 SMM, 1 PR manager, 1 Data Analyst, 1 business development manager);

- Built the organizational structure of the company;

- A new service was introduced, which paid off 4 times in 6 months;

- Developed a referral program for partners. A month after the launch, there was the first result;

- Implemented the Pipedrive CRM system for sales managers, automated it;
Global 10 years experience

› Analysis of the company's products and services. Find advantages and disadvantages;
› Analysis of the target audience. Psychological portrait, ICP, points of intersection of interests, Peculiarities of decision-making in the conditions of market relations;
› Analysis of competitors. Marketing activity, strategic model, market positioning;
› Strategy development. A step-by-step plan of marketing actions aimed at increasing the company's profit, Digital strategy, Classic strategy;
› Strategy implementation. Media planning, Content, SMM, End-to-end analytics, Design, Recruiting, Work with contractors, Email marketing, SMS marketing, Push marketing, Google analytics, UX/UI, PPC, Targeted advertising, A/B testing, Work with presentations and google docks;
› Building a marketing department. Creating a department structure, Recruiting specialists, Setting up business processes, Integration of task management (trelo, jira, worksection, pipedrive), Creation and planning of KPIs, Marketing budget management, Marketing reporting;
› Marketing scaling. Research of new sales markets, Research of new competitors, Expansion of the target audience, Strategic consulting (BCG), Financial planning (quarter, half year, year), Marketing forecasting;

Milestep LLC | Marketing Director (IT autstaff)

- Target audience analysis
- Market size analysis
- Financial planning
- Team building
- Department coordination
- Development of new services
- Development of referral programs
- Inbound Strategy
- Outbound Strategy
- Performance analysis

Leader Private | Product Manager (Dating)

- Target audience analysis
- Email strategy
- Retention Automation
- Design
- Google analytics
- Team building
- Department coordination
- Inbound Strategy
- Performance analysis

Vysotsky Consulting | Head of Email Marketing (Consulting)

- Target audience analysis
- Competitor analysis
- Advertising mailing
- Retention Automation
- Design
- Promotions
- Webinars
- Team building
- Performance Analysis

Brand Master | Head of Marketing (Production)

- Analysis of the target audience
- Retention optimization
- Design
- Sales management
- Reputation management
- Marketing strategy
- Inbound strategy
- Performance analysis