Position: SMM Lead | Head of Communications | Head of Influence | Brand manager
Category: Marketing
English level: upper
Years of experience: 6


My 6 years of experience in digital marketing started with a social media marketing (SMM) position. At first, I worked as a freelancer with local brands and helped them develop long and short-term social media and digital marketing strategies. In addition, my responsibilities included content creation, such as organizing and executing photo and video shoots, managing influencers, and launching various advertisement campaigns. After achieving great success in the field, I started my own social media marketing agency targeted at the local businesses with which I had built such a great relationship.

From experience, my best teacher is practice. While working on projects, I could pinpoint the areas I needed to improve and immediately took action on them—filling the gaps by seeking knowledge in literature, courses, and conferences. In my opinion, knowledge is power, and seeking constant self-improvement has become a way of life. 

Multiple years of running my agency and being self-employed helped me achieve a stable and sharp knowledge base that is sought after within bigger organizations. That is how I transitioned into an established business where I could gain practical and valuable experience in large team organization, team recruitment, and department structuring. Furthermore, I worked directly with the business founder to align cross-department activity to facilitate business growth. All of the abovementioned experience has brought me to my current role, Head of Communications. Currently, three departments report directly to me – SMM, Influencer Marketing, and PR.