Position: Digital Growth Manager, Digital Marketing Manager, Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 7

EdTech:
1) The number of students in Ukraine for the first year of my work (2021) increased by x1.7. The number of students during the year of the war (2022) increased by 20%.
2) Go-to-market strategy for new markets: creation and implementation.

FinTech:
1) The project grew almost from zero several times and overcame the break-even point 9 months after the start.
2) I joined the team as the first full-time marketing specialist and formed the first distributed marketing team (partly in Ukraine and partly in Vietnam) and strategy from scratch.

Marketing agency:
At the time of my work, our client's advertising budget ($250k+) was the highest among the entire agency. We were the first who work as a dedicated team, interacting more closely with the client before an Enterprise Department was formed.
EdTech:  1.2021 — now.
Title: Digital Growth Manager.
Responsibilities:
- planning, launching, and optimizing cross-channel marketing campaigns;
- website: leading website redesign project (Webflow); optimization of the sales funnel to increase CR: updating the user flow;  A/B testing;
- paid traffic channels (Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads);
- email marketing: promo and automation chains emails (Mailchimp, eSputnik); building chatbots (Manychat, HelpCrunch);
- marketing analytics, planning and reporting;
- managing freelancers & other specialists (SEO, PPC, designers).

FinTech: 1.2020 — 11.2020.
Titles: Digital Marketing Manager -> CMO.
Responsibilities:
- preparation and implementation of the marketing strategy;
budgeting and reporting;
- supervising the direction of SEO and ASO, managing designers, copywriters, and Retention Specialist; setting tasks for the IT team as a marketing stakeholder;
- maintenance of paid advertising channels (Google Ads and Facebook Ads), as well as Affiliate directions;
- product marketing — tasks to increase the CR and RR for the site and mobile application;
- analysis of the market and competitors — marketing and product.

Marketing agency: 6.2016 — 12.2019.
Titles: PPC Internet Marketing Specialist (1.5 years) -> PPC Team Lead / Project Manager (2 years).
Responsibilities:
- as a Project Manager, I was responsible for the general strategy and results of providing the PPC service to the client, as well as all communication with the client's representatives;
- as a Team Leader, I was responsible for hiring, training, and motivating the team;
- as a PPC Internet Marketing Specialist, I worked on launching and optimizing advertising campaigns in Google Ads, Facebook Ads, DV360, and ASA; creating strategies and media plans, and working with analytics (Google Analytics, Mixpanel, Firebase, Adjust, AppsFlyer, Tune, GTM); creating reports.
- product with a mission that impacts the world
- people-oriented culture