Position: Digital Marketing Manager
Category: Marketing
English level: upper
Years of experience: 0

Customer Support (UKRSIBBANK BNP Paribas Group/Joint Stock Company Russian Standard Bank) 2008-2010

During the day processed about 100 calls, about 10% of them managed to sell a potential customer a service (consumer loans, credit cards). For comparison, the total conversion of such calls that turned into sales in the department was about 7%. Compiled scripts for the correct presentation of information to customers for sales of banking products. It was a success, as after using its own "choice without choice" script, it managed to increase the number of issued loans and cards by 5% in the first month compared to the previous period.

Senior Sales manager (Joint Stock Company Russian Standard Bank) 2010-2012

During the period of work created a base of potential customers (cold calls), customers who have already bought the product, and a database of repeat calls after the expansion of services (now - retargeting), for a month credit card sales increased by 35% compared to the previous period.
Adaptated already created database for work and analysis in Excel (sales analysis, type of banking products, the ratio of the type of product sold to customer income). This analysis helped to improve sales (out of 1,000 calls made, it was possible to resell about 30%, which was 10% of the bank's total in the previous period).

Journalist (Joinfo, InfoResist, KyivVlast) 2013-2022

Significantly improved the technique of writing texts in various directions (from politics to advertising texts). Increased the number of large texts on the publication's website, which allowed the publication to gain more subscribers on social networks.
Used SEO to increase traffic. Researched industry topics, which made it possible to significantly expand the content.
Customer Support (UKRSIBBANK BNP Paribas Group / Joint Stock Company Russian Standard Bank) 2008-2010

Building a strategy of dialogue with the client to solve his problem and additionally to sell a banking product. Drawing up a plan to reduce customer dissatisfaction (texts, dialogue scripts).

Senior Sales Manager (Joint Stock Company Russian Standard Bank) 2010-2012

Drawing up a marketing strategy for sales of banking products for different segments of the population. Analysis of results and collection of customer and potential customer databases.
Work closely with the advertising department of the bank.

Journalist (Joinfo, InfoResist, KyivVlast) 2013-2022
Writing news and texts (including advertising texts). Adaptation of texts to one or another platform. Conducting investigations.
I would like to work in a non-technical field