Position: ASO specialist
Category: Marketing
English level: intermediate
Years of experience: 7


ASO:
- App store optimization for iOS and Android
- Analysis of search in the App Store / Google Play
- Track, analyze, and optimize keywords
- Manage app title, subtitle, keyword and description optimization
- A / B testing marketing materials
- User rating and review optimization
- Competitive analysis for games and apps
- Conduct keyword research on multiple languages
- Optimize descriptions, titles and keywords to increase organic rankings
- Monitor search rankings
- Test hypotheses to improve CVR and organic installs
- Work with creative team to optimize, videos, screenshots and other store assets for optimal conversions
- Spot trends and regularly test new ASO strategies
- Work with Google Natural Language, Apptweak, Appfollow, Sensortower.
SEO:
- Technical SEO Audit and Implementation
- On-Page Search Engine Optimization
- Off-Page Search Engine Optimization
- Performance Optimization
- Keyword research for SEO and PPC
- Develop and execute an SEO & content marketing strategy
- Affiliate Marketing
- Content Marketing
- Traffic analysis (Google Analytics, Google Tag Manager)