Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 4

- Starting projects from scratch
- Cross-functionality
- Amazing ability to implement marketing into sales
- Wide knowledge of shopper behavior
- Remarkable creative as well as analytical experience
Trade marketing specialist (June 2018 – July 2022)
Red Bull, Kyiv

- Conceptual, strategic and operational trade marketing; development and implementation of activities for sales
- Building of promo strategy and promo effectiveness analysis
- POSM management and development
- Buiding strategies and tactics of category management in key accounts, implementation them and results evaluation
- Development and implementation of trade programs
- TM budget management and suppliers management
- Market intelligence data evaluation and insights implementation
- Leading projects of execution audit & building of action plans
- E-commerce management

Goals for future career:
- Switching to IT sphere
- Deep dive into digital marketing & practical application of the theory
- Conversion of acquired experience in new sphere
- Growth as a T-shape manager

4 years in international FMCG, 3 years 7 months as a Trade Marketing, theoretical dive into digital marketing (Genius)
Digital marketing in IT with the variety of interesting projects and possibilities to grow and be useful for the company.