Position: Digital Marketing Manager/Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 8

1) + 43% conversion of users in chat bot into real participants in trade promo with check registration. 

2) optimization of the purchase of inventory from bloggers, profitability for the company + 35%

3) +15% Productivity according to sufficient media strategy
•	Develop and implement the Local Digital Strategy including social medias, media campaigns, influencer marketing, CRM, Clienteling programs, Brand website content;
•	Lead disruptive 360 programs with a focus on digital (CRM, eBusiness) that supports the Global Marketing calendar;
•	Drive Digital Marketing Campaigns with an emphasis on social Medias (medias plan, cooperation with media agencies) with managing ROI/Effectiveness to pilot local initiatives which reflect customer demand and market trends;
•	Innovate and highlight new launches and campaigns on digital channels of our e-retailers through tailormade customer activations;
•	Optimize all digital channels including SEM/ SEO, Display, affiliate, and programmatic media and set action plans based on channel performance and insights
•	Collaborate regularly with global and regional functions across multiple departments (Retail Marketing, PR/Communication. Trade Marketing, Sales) to ensure alignment and perfect execution & implementation of every single digital activation
•	Plan and operate the budget for all digital marketing activities in Spain, including planning future spend
•	Monitor KPIs, Data Management, Digital Performance, and consumer engagement
•	Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities