Position: Digital / Marketing Manager
Category: Marketing
English level: upper
Years of experience: 6

Initiated and developed the company's brand platform: independently conducted customer surveys, identified target segments, built CJM and calculated LTV; conducted competitor research; made a SWOT - analysis; determined brand positioning, tone-of-voice, contact points and brand archetype; developed an SMM guide for contractors.
All this helped to identify the client's barriers and make appropriate improvements to:
- site operations (up to 95% of purchases through the site)
- communication strategy (which led to organic growth of subscribers up to 15% every month, increased loyalty based on ugc - content and reduced advertising costs by 40%)
- service (operational processing of the negative and initiating the creation of service standards)
- team work (initiating weekly meetings to discuss and solve problems)
7+ years of experience in marketing. Development and implementation of marketing strategy. Areas of work: brand management, project management, digital, ATL, BTL, PR. 
A qualified specialist with practical skills in the usage of various marketing tools.

Hard skills: Facebook Business Manager, Google AdWords, Google Analytics, Adobe Photoshop, Adobe Illustrator, Figma, Canva, Miro, MailChimp.

Soft skills: multitasking, sincere involvement in the work, high attention to details, responsibility, time management, lifelong learning, teamwork