Position: Marketing Lead | Product Marketing Manager | Head of Content
Category: Marketing
English level: upper
Years of experience: 6

Learned HTML / CSS by myself and made the landing page
New product successful positioning & generating demand
Doubled website coversion rate
Created the website content in a 5 days
Carried out successful lead generation efforts
A marketing manager, content, and technical writing professional with experience in both B2B/B2C, web, and app development (US, Europe). I can help companies to improve their brand awareness and increase business value by creating relevant content/go-to-market strategy. 

Core responsibilities
**Content marketing**
- creating content for websites with infographics, social media platforms, ad campaigns, case studies, articles for the blog, guest posting, long-reads, brochures, white papers
- landing pages, marketing materials, pitch decks, presentations
- Technical writing
- creating a concept for the new website
- reviewing and editing content provided by internal sources
- UX writing
**Email marketing**
- customer segmentation
- email marketing, the research of potential clients, control of the lead generation process
**SMM**
- running all platforms and LinkedIn profiles for the team and C-level management
**PPC**
- monitored and analyzed the results of paid traffic campaigns (Google Ads, Facebook Ads, Instagram, Youtube);
**SEO**
- on-page and off-page optimization (audit), content, link building
- Website development (from scratch) and SEO strategy
**Go-to-market strategy **
- Market research and competitors analysis
- Minimum Viable Product (MVP) design & development
- Sales channels optimization 
- website analytics
- measuring ROI and KPIs

Also
- negotiating, consultations, and training with new and current customers in English to understand the company's software and services, client support
- Website optimization, UX, UI
**Tools**
Google Analytics, Google Search Console, Ahrefs, SimilarWeb, SemRush, Serpstat, Mailchimp, Visual Studio, WordPress, Miro, etc.