Position: Product Manager, Project Manager, Growth Product Manager (iGaming)
Category: Marketing
English level: intermediate
Years of experience: 5


Marketing Project Manager (Gambling) at Parimatch
August 2021 – March 2022
— develop the Casino business strategy and budget, ensuring that product attracts, engages and retains customers while achieving budgetary goals;
— control that all Casino content, promotions, betting events, and betting odds are presented and as expected;
— develop a platform and identify areas where can improve offering within the technical constraints;
— advocate for new features and changes to existing features that will help drive revenue and improve the experience for Casino players;
— building processes for team interaction (people and flow coordination to achieve the final result + building business processes) — Product, CRM, Marketing teams;
— maintenance of coordinated communication between the involved departments / teams / specialists — Product, CRM, Marketing;
— market research and looking for growth areas and new opportunities;
— produce daily, monthly, quarterly, annual and ad-hoc performance analysis on Casino operations and employees. Makes recommendations to maximize revenue potential;
— analysis of the main product metrics - MAU/DAU, Turnover, GGR, NGR, Bonus Rate, etc.

Product Manager (Mobile Apps, iOS) at Evoplay
March 2021 – July 2021
— management of the full cycle of mobile application development from scratch (iOS);
— writing technical specifications and setting tasks for Design, Development, Testing teams;
— maintaining a backlog;
— prioritization of tasks with Jira;
— analysis of the main product metrics. Analysis of user behavior, improving the UX of applications;
— market analysis: analysis of the functionality of competitors, research problems and requests;
— uploading applications to Apple Connect, passing application moderation.

Marketing Project Manager (Gambling/Betting) at Evoplay
November 2017 – March 2021
— management and control over the effectiveness of two projects (iGaming);
— launching advertising campaigns with large budgets - Google Ads, Facebook ads;
— testing and development of new funnels;
— tracking and analysis of the quality of received traffic. Key control metrics - ROI, CPL, ARPU, CPS, CPA, CPV;
— GEO - CIS+Europe;
— search for traffic quality control systems, introduction of new systems into the working process;
— work with platforms - Google, YouTube, Telegram, Facebook, Instagram, VKontakte;
— development of business models for each project