Position: UI/UX Designer
Category: Design
English level: basic
Years of experience: 0


Pet project was to develop a marketplace for Ukrainian farmers. During development, we followed a clear design thinking. 
We conducted 10 interviews, 5 with farmers and 5 with consumers, to better understand the concept. The interview allowed us to create two personas, a restaurateur persona and a farmer persona. Since the main consumers were restaurateurs and owners of small coffee houses. Studying the interview, we managed to build a customer journey map, following the pain points and ways to solve them. Also, for a better understanding of the concept, we studied several competitors. We learned their strengths and weaknesses, highlighting the most important for themselves. Having an understanding of how to move on, we created a user flow for each of the persons. Based on our user flow, we drew detailed wireframes. 
The most interesting part followed. We have developed a design system with colors, stylistics, typography and other suitable for our project. At this stage, we decided to develop a responsive site, for which we came up with a logo and site name.
As a result, we got what the customer required. This is really a site about Ukrainian farmers, where you feel at home.