Position: Head of Content
Category: Marketing
English level: fluent
Years of experience: 7


•	Managing a team of authors ~20 teammates (writers, proofreaders, audio and visual content, designers);
•	Developing content strategies for promoting websites in search engines (SEO, SEM, reputation management, SMM);
•	Building content-based sales funnels, implementing it and analyzing the results;
•	Building brand awareness in social networks and other types of media;
•	Filling blogs with relevant content and creating blogs for lead generation from scratch (KPI based on unique users, lowering the bounce rate, promoting web resources and increasing positions in the search results with the quality of the content);
•	Writing terms of reference in English, Russian and Ukrainian for in-house and outsourced content managers, developers, management teams;
•	Independent search for applicants and creation of a team of content specialists (~ 20 people), including content writers, technical writers, web designers etc;
•	Working with foreign clients, B2B, B2C;
•	Analysis of existing content, advice on modification and actual modification of the content;
•	Most of the content is in English, topics vary from general and basic topics to the content that requires special knowledge (metallurgy, pharmacology, veterinary medicine and management, real estate, and construction);
•	Working with such instruments as Ahrefs, SimilarWeb, SEMrush, Google services (Webmaster, Analytics, AdSense);
•	Working with freelance platforms (UpWork, Advego).