Position: Marketing Research Analyst; Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 5


Research & Marketing:

- Analyzing economic research reports to identify untapped market niches and business opportunities. 
- Conducting primary research to delve deep into the current market state.
- Studying critical needs, major pain points and common pitfalls of different players to inform product decisions and marketing efforts.
- Monitoring technology and market trends, events, etc. Communicating findings to the team.
- Carrying out competitive analysis to recognize direct and indirect competitors, study their offerings and find ways to excel and stand out.
- Composing comprehensive profiles of key stakeholders. Describing their roles and responsibilities as well as their goals and motivation. 
- Creating both a clear message and a straightforward positioning of the product. 
- Working out detailed value propositions for all stakeholder groups.
- Leveraging the knowledge of UX, UI & Web Design principles and practices to come up with a new website concept and explain the logic behind it.
- Developing a consistent website structure. Writing a succinct, 
informative copy. Building high-fidelity wireframes to present suggestions. 
- Establishing promo strategies and content plan to educate about the product and its value.
- Creating elaborate descriptions of the product and its features. Building product use cases. 
- Organizing docs and materials to make informed, timely decisions. 
- Aligning team efforts and operations to keep up with the product roadmap.

Writing: 

- Establishing content structure, content strategy, and content plan
- Developing creative copy, microcopy, UX copy, direct mail copy 
- Creating content for white papers, one-pagers, pitch decks, case studies, etc.
- Writing articles, blog posts, press releases, product descriptions, etc.
- Originating naming, slogan, motto 
- Proofreading and editing product, marketing and sales content
Areas Of Interest:

PRODUCT MARKETING 
RESEARCH & ANALYSIS
UX WRITING & COPYWRITING