Position: Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 1.5

Viravix
Product Marketing Manager
07/2022 - Until now
Key achievements:
Successfully launched and set up the generation of customer-relevant content on social networks (LinkedIn, YouTube), which allowed us to increase the number
of active users of social networks.
I've successfully conducted a market and competitor analysis, which allowed us to create a unique selling proposition for clients and set up effective
communication with them.
I set up a blog section on the site by writing dozens of articles, which allowed me to attract new users through organic traffic and relevant content.
The success of completely revamped the website was reflected in the average monthly increase website traffic by 31%.

Viravix
Marketing
Assistant
04/2021 - 07/2022
Key achievements:
New products were added to the assortment by successfully creating a website for sales and implementing advertising campaigns on Google and Facebook;
Found product market fit for two new monitoring systems by holding interviews with customers and market research.
Successfully managed the creation and launch of a new website for production monitoring system.
A complete set of marketing materials has been created to support the sales department.
A product has been prepared for participation in UA and foreign exhibition
Viravix
Product Marketing Manager
07/2022 - Until now
Key responsibilities:
Product Positioning: defining the product's key value proposition and messages,
developing clear and compelling product messaging that differentiates the product from competitors and resonates with the target audience.
Market and Competitive Analysis: conducting market research to understand market trends, customer needs, and competitive landscape, identifying growth
opportunities, and providing insights to guide product development and marketing strategies.
Go-to-Market Strategy: Led the development and execution of go-to-market strategies for new product launches or product updates. This includes collaborating with sales and engineering teams to ensure a successful launch.
Sales Enablement: supporting the sales team by developing product-related content and resources such as sales presentations, product sheets, FAQs, and
training materials to improve sales effectiveness.
Customer Insights: gathering and analysing customer feedback to understand customer behaviour and needs.
Establishing strategies for product pricing and positioning.
Content management experience (writing engaging, compelling posts and content including landing pages viravix.com and metams.io);

Viravix
Marketing
Assistant
04/2021 - 07/2022
Key responsibilities:
Communicating the vision of a company and the value of new products to the sales team and helping them develop tools that facilitate the sales process.
Crafting product marketing messages and unique selling points that set the product apart from the rest in the market
Defining the key features, specifications, and requirements of the product based on customer preferences
Conducting competitor research to learn more about customers’ needs
Market research and competitor research
Content management experience (writing engaging, compelling posts and content including landing pages qivisor.com)