Position: Digital Marketing Specialist | PPC | Lead Gen
Category: Marketing
English level: fluent
Years of experience: 9


Digital marketing nerd and business analyst certified in IT industry. 9+ years of working experience in international companies and local banks, with current specialization in US FinTech industry.
My passion lies in conversion-driven, data-based paid marketing: from lead generation to lead nurturing. I'm experienced in ad trafficking and channel ops at scale (Search, Native, Social, Display, Programmatic), using many PPC ad platforms such as Google Ads, Bing, Taboola, Outbrain, Yahoo! Gemini, Revcontent, Adblade, etc.


As a Digital Marketing Specialist | Team Lead my responsibilities are:

- Developing digital growth strategies, identifying KPIs
- Marketing and sales funnel optimization
- Market and competitor research
- Digital presence and organic marketing strategy and implementation
- Conversion-driven paid marketing: from lead generation to nurturing
- Ad trafficking and channel ops at scale (Search, Native, Social, Display, Programmatic)
- Experience in many PPC ad platforms (Google Ads, Bing, Taboola, Outbrain, Yahoo! Gemini, Revcontent, Adblade, etc.)
- Campaign optimization, A/B testing
- Advertising campaign in-depth analytics and reporting
- On-site and technical SEO optimizations/recommendations


As a Program Manager my responsibilities were:

- Launching Mamble Labs, a program created to fill the gap between the knowledge and skills of future digital experts
- Strategizing, implementing, and maintaining digital talent growth program initiatives, developing evaluation KPIs
- Establishing partnerships to get projects
- Connecting the stakeholders


As a Digital Marketing Specialist | SMM my responsibilities were:

- Building Social Media strategy, creating and publishing daily content 
- Website and LP optimization and analytics


Tools I master:

Agile/Scrum
Jira/Confluence
Notion
Google Big Query (GBQ), SQL 
Tableau
MS/Google Office
Many PPC digital platforms and channels


I have certificates in:

Google Ads
Google Analytics
Programmatic advertising


My top skills are (but not limited to):

- Over $100K/mo marketing budget managing experience
- Analytical and critical thinking 
- Problem-solving
- Attention to details 
- Multi-tasking