Position: Head of User Experience
Category: Design
English level: fluent
Years of experience: 11


I am a design leader with 20 years of experience in product design, UX strategy, design management and user research. Main focus: building and managing data-driven design and research teams in product companies. I mostly specialise in working with complex business products & FinTech applications.

Most of what I do professionally is based on my belief, that the only real way for a modern company to avoid commoditisation is to fully adopt a user-centred approach. Absorb it into the business strategy, not just design strategy, and evolve the company into the experience economy organisation, in which UX design and research are the main drivers of business results. Being able to facilitate this kind of transformations is what excites and motivates me.

I love building smart, fun and passionate teams that thrive in user-centred design culture, where rapid prototyping and constant experiments go together with in-depth user research. I love the satisfaction that comes from shipping successful products and sharing that feeling with a close-knit team.