Position: Head of Marketing, CMO, Chief Marketing Officer
Category: Marketing
English level: fluent
Years of experience: 9

Main achievements: built the startup brand from the scratch and created positioning and brand's tone of voice from the scratch; 5 products launched on new markets (China, Europe, USA); achieved 19+ mln traffic per month (the project has entered into the top 5 the most visited resources in category, according to SimilarWeb); conducted comprehensive re-branding of the company on several geographic markets etc.
Software: Google Analytics, Google Ads, Google Tag Manager, SimilarWeb, SerpStat, SemRush, Ahrefs, Alexa, Hotjar, Netpeak Spider, MailChimp, UniSender, GetResponse, Photoshop, Illustrator, Figma, SPSS, Slack, Jira (Confluence), Bitrix24, Assana, Trello etc. Good understanding of HTML.
Key information: total experience in marketing makes 12 years, including 8 years in IT (international FinTech and SaaS services, e-commerce, marketplaces, CPA network) and 10 years in international companies. 8 years of experience as Head of marketing/CMO. People management experience - 8 years (up to 15 full-time specialists). 5+ years of experience in startups. Extensive experience in developing marketing strategies from scratch. Experience in launching product on the new geographical market (USA, Europe, Asia). Master’s degree in Marketing.
Core proficiency fields: marketing strategy development, marketing research and marketing analytics, email marketing, SEO, PPC, content marketing, affiliate marketing (CPA, CPL, CPO, CPM, CPI), PR, event management.
Experience with foreign markets (USA, Europe and Asia, including China market).
Interested in long-term cooperation mainly with product IT companies (SaaS, IaaS, PaaS, e-commerce, Fintech, marketplaces etc.)
Absolutely not interested in such positions as email, PPC, SEO and content manager, which assume work only with one marketing channel.