Position: Head of Digital, Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 11


Originated from content creation, developed into a product marketing specialist with deep expertise in digital.
I have a pretty rare skillset combo - without losing creative approach, I always know how and when to turn on an engineer's mind and data-driven decision-making.
I successfully manage cross-department teams and simultaneously control numerous processes in a multi-task environment.

Experience:

Head of Digital, Product Manager
Crystalia Glass, NYC
05.2023 - now

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Senior Product Marketing Manager, Content Team Lead
Point2Web, Tallinn
04.2022 - 04.2023

Building and improving a global performance marketing network. I was responsible for the following:
- Brand platform development from scratch;
- Communication strategies;
- Content production team management; 
- Digital marketing system modeling, analytics, performance improvement.

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Marketing Product/Project Manager
05.2021 - 01.2022 
Diagnostech, Toronto

Raising a Canadian product company's projects performance as a senior marketer and content team lead. Got successful experience with North American markets. Some results and achievements:
- Together with the team, we have multiplied the "visit to lead" conversion rate by more than 2 (from 13% to 28%).
- The product's ROI has risen from under 100% to 176%, turning a subsidized project into a profitable one.

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Product Launcher, Digital Project Manager, Head of Content Marketing
02.2019 - 05.2021 
Fakel Creative Agency, Odesa

Brand-packing, development and launching new businesses turnkey. Go-to-market strategies based on deep research (value proposition, quality function, etc). 
Team management (DevOps, SMM, SEO, PPC, UX/UI, Content). 

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Product Owner, CMO
12.2017 - 01.2019 
DecoSale, Odesa

Development of a business project from scratch. Offline + Web + App. Making the store profitable within 8 months with a positive return on investment.

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Head of content marketing
ShopLoft
11.2015 - 12.2017 Odesa

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Creative Producer
04.2015 - 11.2015 
Honey, Odesa
Looking for a new challenging, epic project. My highest goal is to become a part of a game-changing product. I have a burning ambition to implement my vast experience in new areas.