Position: Head of Email Marketing/ Head of CRM/ Head of Retention
Category: Marketing
English level: upper
Years of experience: 4

HTML, CSS, B2B, Email Marketing, Scrum, Jira, Team Management, Event Management, Creating Landing Pages, Technical Part of Email Marketing, Managing 50+ mailboxes, Cold Warmup of the Domain and IP, Managing R&D Team about Marketing Product (Improving current CRM system, Developing new marketing workspaces and doing everything in CRM more automated)
Duties at the current workplace:
• Design and implement direct email marketing campaigns
• Ensure mobile-friendly email templates
• Upgrade our email templates using graphics, personalization, and advanced features
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Conduct Business Intelligence analysis through technology audits, content audits, process audits, and stakeholder feedback.
• Identified new areas for improvement and development of Lifecycle campaigns and articulated them to business leaders.
• Coordinate project responsibilities, and allocate and prioritize tasks among team members.
• Ensure that campaigns, creative briefs, other strategic marketing documents, and the overall campaign calendar accurately reflect marketing objectives, target groups, and ROI in line with the business strategy.