Position: Marketing Lead
Category: Marketing
English level: upper
Years of experience: 5


Head of Marketing | DMK Ukraine, DMK Poland, DMK Czech
Professional cosmeceuticals
September 2021 - now (1 year, 7 months)
- Conducted marketing for 3 countries and 4 brands (DMK, SuneKos, Linerase, Regul8);
- Directed strategic planning, executed marketing strategies that promoted brands growth and expansion;
- Created event concepts, planned and coordinated B2B events (offline and online conferences, exhibitions, business workshops);
- Managed public relations;
- Conducted market research and trend-watching; 
- Led team of 4, conducted performance analysis; 
- Approved marketing campaign ideas, design concepts;
- Established and controlled marketing budget; 
- Provided photo and video production supervision.

Brand Manager | DMK Ukraine
Professional cosmeceuticals
October 2019 to September 2021 (1 year, 11 months)
- Developed and implemented brand strategies; 
- Built and managed event strategies and creative development, including budgeting, processes and working with internal and external partners; 
- Managed public relations and social media;
- Created texts for social media and media presence; 
- Selected, evaluated and managed event and printing contractors;
- Coordinated marketing team, analysed the team's success;
- Conducted marketing performance analysis; 
- Supervised photos and video production.

PR-manager | MarMala
Marketing agency. Clients: Jaguar Ukraine, Volvo Ukraine, Print 24, DMK Ukraine, Epikur, Live Love Space January 2019 to October 2019
(10 months)
- Devised PR-strategies and advertising campaigns; 
- Wrote and edited texts for social media and media presence;
- Planned and organised business events for clients; 
- Coordinated the work of contractors;
- Co-managed marketing team, evaluated efficiency; 
- Created concepts for corporate style and design of advertising products.

PR-manager | Kateryna Voloshyna
Writer
September 2018 to January 2019 (4 months)
- Created PR-strategy and advertising campaigns, conducted PR performance analysis;
- Managed social media;
- Organized and managed events (meetings with author, concerts);
- Was in charge of communication with the media, partners and publishers;
- Developed printed and digital marketing materials.

Content Manager | IPromo
Marketing agency
July 2017 to February 2018 (7 months)
- Produced articles about marketing and business for company’s blog;
- Created PR-articles for media;
- Wrote texts for websites on different topics.