Position: SEO
Category: Marketing
English level: upper
Years of experience: 4

Accomplishment:

-Successfully managed a Google Ads account with a monthly budget of $150,000, achieving optimal campaign performance and delivering impressive results.
-Oversaw the management of over 15 Google Ads accounts, collectively generating a revenue of $9 million+ per month.
-Implemented strategic optimizations and fine-tuned campaign settings to maximize return on investment (ROI) and drive significant revenue growth.
-Utilized advanced targeting techniques and optimization strategies to reach the right audience and improve conversion rates.
-Implemented effective bid management strategies to ensure cost efficiency and maximize ad visibility and performance.
-Conducted in-depth data analysis and performance tracking to identify areas for improvement and implement actionable insights.
-Developed and executed A/B testing strategies to optimize ad creatives, landing pages, and targeting parameters, resulting in improved campaign performance and increased revenue.
-Collaborated with cross-functional teams, including marketing, design, and analytics, to align strategies and ensure a cohesive approach to achieving revenue goals.
-Provided regular reports and insights to stakeholders, showcasing the impact of digital advertising efforts and demonstrating the return on investment.
-Received recognition for consistently exceeding revenue targets and driving significant growth in Google Ads accounts under management.
Position: Google Account Manager
Company: Ethiopian Airlines 
Duration: Dec 2018 - Present
Job Responsibilities:

-Managed Google Ads accounts for 5 countries, overseeing campaign performance and optimization.
-Conducted keyword research to identify relevant and high-performing keywords for ad campaigns.
-Developed and implemented performance strategies to improve search engine optimization (SEO) and increase website traffic.
-Prepared weekly interactive and visualized Google Ads reports for over 15 accounts, providing insights and recommendations for optimization.
-Set action plans based on the reports to optimize Google Ads accounts and improve campaign performance.
-Drafted campaigns for various channels, including search, display, and video, ensuring alignment with client goals and target audience.
-Utilized data analysis and interpretation skills to identify trends, patterns, and opportunities for campaign optimization.
-Conducted conversion rate optimization (CRO) activities to maximize the effectiveness of landing pages and increase conversion rates.
-Collaborated with cross-functional teams to develop and execute marketing calendars, ensuring timely and coordinated campaigns.
-Managed Google My Business accounts, ensuring accurate and up-to-date information for improved local search visibility.

Position: Digital Marketing Specialist
Company: Omni Digital Software Technology PLC
Duration: May 2022 -May 2023

Job Responsibilities:

Prepared and executed digital marketing strategies for various products, focusing on increasing brand visibility and driving conversions.
Conducted keyword research and analysis to identify relevant keywords for SEO and paid advertising campaigns.
Monitored and optimized the SEO performance of websites and mobile apps, implementing best practices to improve search engine rankings and organic traffic.
Utilized analytics tools such as Google Analytics, Google Search Console, Google Ads, and Facebook Manager to track and measure the performance of products and campaigns.
Generated reports and provided insights based on data analysis to optimize marketing efforts and drive better results.
Coached and mentored teams on digital marketing best practices, providing guidance on strategy development, campaign execution, and performance optimization.
Collaborated with cross-functional teams, including design and development, to ensure cohesive and effective digital marketing initiatives.
I don't do graphics work 
Adobe
illustrator
and Others