Position: CRM Manager
Category: Marketing
English level: upper
Years of experience: 3


> Parimatch United
Head of CRM (December 2022 - June 2023), focused on the Peru brand development

Goal: Start to acquire new clients in brand new region
Executed automated funnels for sport, esports and casino customers;
Developed promo campaigns for weekly use based on base segmentation such as sport, esports, basketball etc;
Conducted A/B tests to check hypotheses;
Utilized RFM approach for segmentation and analysis of the customer base;
Implemented reactivation and automated funnels for Churn and Active customer segments;
Optimized promo campaigns and automated funnels accordingly to performance data
Results: 3000+ MAU,100k+ GGR.


> Parimatch Tech
CRM esports manager (2020-2022), focused on Eastern Europe

Goal: Captivate esports customers and familiarize them with Parimatch platform
Scheduled CRM activities within 4 solid brands (UA, KZ, BY, RU) accordingly to the esports calendar;
Managed the entire rules, prizing, creatives and text for each promo campaign;
Operated with tableau, SQL requests and Excel to analyze performance data and metrics;
Covered all major events with promotions;
Optimized promo campaigns according to results and customer experience.
Results: 100k+ of esports active customers in CIS hub. 

> StarLadder, esports tournament organizer (100+)
Project Manager (2015-2020), focused on the CIS, Europe, MENA and Asian markets.