Position: Lead Generation & Sales Manager
Category: Lead Generation
English level: intermediate
Years of experience: 5

While working for about 5 years in marketing and sales, I helped the company gain new customers (managed the progress of pilot projects) which over time scaled up and grew into a permanent volume of cooperation. Successfully contributed to the restructuring, and optimization of work processes and tools. Introduced several case studies to improve the skills of colleagues in digital marketing strategy and content production. 
Developed sales department structure for a small IT Agency in Ukraine, closed first client with budget over $50K during first month after department started work. 
Developed internal process for business needs management; helped to scale business by separating new service, creating strategy, and promoting it.
• Market research; 
• New channels development;
• Analyzing and selecting the target audience;
• Creating ICPs;
• Prospects research: finding, structuring, and categorizing information;
• Parsing and validation of prospects' emails;
• Identifying potential pain points;
• Determining USP;
• Competitors analysis;
• Creating email/LinkedIn sequences & sales funnels;
• Sending LinkedIn requests and cold emails with custom messages;
• Target account lists creation;
• Conducting dialogue with potential clients based on the ABM approach;
• Daily work with Leadgen tools, CRM
• Performing other researches for the company's needs;
• Conducting statistics and analysis of outbound activities
• Reports / Appeals / Claims preparation;
• Team members mentoring.