Position: Middle PPC Manager
Category: Marketing
English level: intermediate
Years of experience: 6

Diagnostic laboratory.

Created a website on Tilda, mobile and desktop versions
+ formed promotional offers and demonstrated them
+ connected the administrator to all application forms for the fastest communication with clients

We identified audience segments in which we can quickly receive applications and transfer them to the status of realized clients
+ formed a semantic core for context promotion
+ formed advertisements, identified more effective ones, to reduce the cost of conversion

100 applications per month
25 UAH - average price per application
390% ROI

Brand of designer footwear "Sinobi".

$ 10 purchase price, instead of the stated $ 50
14 days - sales lead time, instead of the declared 30 days
Head Of Digital Marketing "Clinic of St. Catherine" - 1 year 

- Development of a digital strategy and its implementation;
- Google analytics analysis of the effectiveness of traffic sources and campaigns;
- Strategic development of the following areas: SMM, SEO (contractor control), PPC, Viber;
- Budgeting advertising activities, goals of the company;
- Improvement of the traffic structure;
- Management and optimization of major advertising campaigns;
- Statement of tasks for the contractor for website optimization
- Site administration

Head of Digital Marketing  Brand "Lapti" - 1 year 

- Development of a digital strategy and its implementation;
- Formation of a KPI system for assessing the effectiveness of traffic sources and campaigns;
- Google analytics analysis of the effectiveness of traffic sources and campaigns;
- Strategic development of the following areas: Email, SMM, SEO (contractor control), PPC, Viber and affiliate marketing;
- Search for growth points;
- Budgeting advertising activities, according to the sales plan and the goals of the company;
- Improvement of the traffic structure;
- Management and optimization of the main advertising campaigns;
- Testing new advertising campaigns and traffic sources;
- Segmentation of the audience, in order to increase the effectiveness of investments in marketing;
- Setting tasks for the contractor to optimize the site, the introduction of advanced e-commerce
- Control of contractors and in-house specialists;
- Site administration (unloading of goods, filling in attributes, forming promo-landing pages)
- Planning, preparation and maintenance of contextual advertising campaigns in Google AdWords.
- Collecting and analyzing data on the client's competitors.
- Selection of keywords, optimization of the semantic core.
- Drafting of announcements and texts.
- Tracking and optimization of bids.
- Tracking and analysis of the effectiveness of advertising campaigns, adjustment and monitoring of rates, optimization through web analytics systems (Google Analytics).
- SEO optimization in the context of CTR, CPA, CPO, ROI.
- Preparation of reports on the results of campaigns, conclusions and planning.
- General analysis of the site in terms of functionality and compliance with the goals of the RK.
- Setting goals and conversions, optimizing landing pages, conversions, sales funnels.
- Conducting A / B tests of RK.
- Increase in site visits, decrease in cost per lead.
- Refinement of negative keywords, cross-backing tracks.
- Full management of advertising campaigns, reporting.
- Interaction with web programmers, designers.