Position: Head of Digital Marketing Team, Digital Marketing Team Lead, CMO, Head of Marketing Department, Head of CRM
Category: Marketing
English level: upper
Years of experience: 8

- Building and developing the digital marketing team. Developed four specialists from beginners to middle and senior levels.
- The new direction (3D printing) reached the break-even level during the year with the high depreciation of equipment.
- Ensuring the implementation of the plan (up to 120%) for targeted leads in conditions of the budget deficit.
- Email channel brings 40% of all targeted leads (second only to Organic).
- As a result of the audit of communications in other departments and implementation of recommendations, conversion to qualified leads increased from 13 to 34%.
- Increased conversion from visitor to lead from 7 to 25% by optimizing key forms of the site.
As an experienced digital marketing professional, I am able to manage marketing campaigns across various industries successfully. With over eight years of experience in digital marketing, I have gained extensive knowledge in SEO, email, PPC, market analysis, and analytics.

My passion for project organization and team development has enabled me to build and optimize teams from the ground up, collaborate effectively with Sales and Support teams, and achieve measurable success in lead generation processes.

Managed a marketing team of 5 specialists (analyst, email marketer, PPC specialist, programmer, SEO specialist): shortlisted candidates, created knowledge and skills maps for digital specialists, set goals for each team member, and stimulated training and development of the team.

Coordinated entry into new markets with the company's products and services: conducted market analysis, studied target audiences, developed pricing policies, created strategy with a budget and forecast of results, and designed the entire user journey, from interest generation to repeat orders.

Managed projects for the launch of online shops, new products and services at Infomir: sales funnels, technical implementation, prioritization, allocation of team resources, contractors (including developers), and deadline control.

Launched a new digital channel in the company from scratch - email: created an email marketing strategy, content plan, customer journey map for the email channel, developed message templates and automation for lead generation for all stages of the customer life cycle and communication stages.

Conducted audit of sales and support teams to find problems in communication with leads and interactions with other departments. As a result, optimized the work of these teams and automated business processes in the CRM system, created chains and templates of messages for trigger communication.

Managed the process of integrating the CRM system into the company's business processes for each of its activities, further managed the process of migrating the company to a new CRM system.
I am highly motivated to work for a company that values marketing experimentation, transparency in communication, and has well-defined goals. As a leader in any marketing or operations-related role, I am confident that I will make a significant impact.