Position: Chief Marketing Officer, Head of Global Marketing
Category: Marketing
English level: upper
Years of experience: 11


Experience:

A ROI-centered marketing approach that manifests in making data-driven decisions utilizing AB testing, User Testing, Mobile App & Web Analytics, Market Research, Competitor Analysis
Successful cases of user acquisition across various traffic sources and advertising channels like SEO, Email, PPC (Google Ads, Microsoft Advertising), SMM & Facebook Ads, Affiliate Marketing
Proficiency in UX, Sales Funnels, traffic acquisition, and retention trends
CRM Pipedrive, Activecampaign, Integromat, Zapier
Experience in managing the marketing budget across many advertising channels

Key responsibilities:
Make strategically important and crucial decisions
Work with a large amount of data in several analytical platforms, build hypotheses to improve performance and conduct tests to validate them
Analyze consumer behavior and identify buyer personas
Meet KPI for conversion rate, retention, revenue, ROI, and other metrics
Plan advertising budgets across many advertising channels
Benchmarking: market & competitor research, niche & product analysis, monitoring of new trends, setting additional product requirements
Lead and manage teams