Position: CRM Manager / Lead/Head of CRM
Category: Marketing
English level: fluent
Years of experience: 5


Professional CRM Manager with five years of valuable experience in iGaming. Been creating successful CRM structure for gambling companies for more than 20 brands, implementing and working with various contact channels and ESP systems: Mobivate, Dynamic Messaging, Optimove, Silverpop, Sendgrid, UniSender, CustomerIO, Salesforce, Solitics, InfoBip and other CRM needed assets on various platforms providing you with best market research and solutions, analyzing tools and creating requirements for company's needs. Assuring to provide best customer retention, with deep research of the market and an entire understanding of the needed strategies for different segments. Familiar and adept in working with MGA, Swedish and Curacao licenses. Adapting CRM team to company's methodology and completing all tasks on-time. Accustomed to handle communication between departments, managing team priorities creating healthy working environment. Bringing forth a motivated attitude and the ability to withstand high-level workload.
More than that been working for one year as a product and brand manager. Managing more than 6 brands and making decisions upon:
1. Marketing plan (including bonuses, CRM (mails and sms) , telegram channels etc.).
2. Website content management and strategy.
3. Website UI/UX.
4. Graphic design management.
4. Main delivery point from product to dev department.
5. Following brand backlog (finishing tasks upon deadline, deciding on key priorities).
Fully redesigned more than 3 brands and created one from-a-scratch leading product department, giving the possible ideas, solutions, including coordination of possible tasks with development team, taking into account whether we can implement this or that feature based on the technologies we use.
Worked with various regions including: Africa, EAM, CIS and SAM (Brazil).