Position: Senior Marketing Manager
Category: Marketing
English level: upper
Years of experience: 7

Developing and successful implementation of product-market strategy
Senior Brand Manager - L’OREAL Ukraine
2018 - 2020 years: Focus on both B2B & B2C market (PPD Department). 2020-2021 years: Focus on FMCG market (CPD Department). 

Responsible for annual growth strategy development and implementation, aligned to international brand targets, local market specific features and corporate objectives. 
Commercial excellence procurement via searching ways for distribution growth, forming promo proposals (promo plans control). Developing materials & projects for brand outline in salespoints. 
Deep market analysis, in particular - target audience, competitors, trends. Matching brand goals with market features. 
Managing product portfolio: consistent portfolio analysis, driving launches (searching for maximization of incremental growth). Developing/review the price positioning. 
Leading the advertising campaigns & special projects development: setting relevant campaign targets, driving the 360 degree approach, ensuring that the key brand attributes and messages are accurately reflected in all communications. Driving innovative approach. Media plans validation & control. 
Co-management of huge off-line & on-line events (up to 500 attenders) 
Forming and delivering of brand image, loyalty growth and forming of loyalty program proposals. 
Managing & cooperation with multiple agencies (digital, creative, media, event and sponsorships, BTL). 
Cooperation with Regional & Global Teams. Strong partnership with other departments.

Media Planner, Account Manager - Initiative (Razom Communications)
Worked in cooperation with huge international FMCG client. 
The annual media strategy development.
Leading of planning and implementation of advertising campaigns.
Media research conduction, monitoring and evaluation of media trends and competitors activities.
Media plans creation (TV deep focus).
Special projects and growth proposals development.
Leading the reporting by brands (all the client's brands) + global reporting systems.