Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 6


KEY SKILLS AND EXPERIENCE:
- Over 6 years of marketing experience, last 3 years managerial positions.
- Creation and implementation of successful marketing strategies (B2B & B2C markets).
- Experience in IT company.

STRATEGY MARKETING & ANALYSIS:
- Successful development and implementation of a marketing strategy, thanks to which it was possible to achieve 100% fulfillment of the sales plan in 2018-19;
- Planning and control of the marketing budget and marketing plans for 2018-2020;
- Analysis of the market of competitors;
- Development of new areas of the company, preparation of analytical reports on the feasibility of introducing new products.

DIGITAL:
- Development and launch of more than 10 landing pages for company brands (on the Tilda)
- An increase in the number of subscribers on social networks by 25 times over 2 years of work without the use of massfollowing (with involvement (ER) of 6%)
- Setting Google Analytics goals, installing Google Tag Manager, FB Pixel on the websites of company brands;
- Creation of advertising campaigns in Google Adwords;
- Email marketing (strategy development, generation of occasions for newsletters, organization of newsletters, analysis of results).

EVENT MARKETING & PR:
- Preparation of company participation from scratch in two IT exhibitions: E-Congress 2016, eCommerce 2016;
- Conducting 4 events in 2019, which increased the company's revenue (more than 7%)
- Organization of events with various budgets from $ 300 to $ 10K. From creating a concept to analyzing results;

MANAGEMENT:
- Leadership and coordination of work on advertising campaigns, such as: the release of new products, the opening of a new center, etc .
- Coordination of the work of various contractors and staff members: digital agencies, smm managers, designers, content manager, video production, etc.

DESIGN:
- Self-development or organization of tools for the sales department: presentations, printing products, etc.