Position: Performance Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 11

- ROI improved by 50%
- paid traffic increased by 20% within the same budget
The expertise includes digital strategy development by the niche analysing, business environment and laying out the online activities (SERM, Display, PPC, Social paid, direct marketing etc). 
Working as a Performance Manager for Travel Company in teh UK and a Digital Consultant worldwide. Used to work as a Project manager, Online Expert in digital agency in Ukraine.

Performance Management
- strategic planning and execution;
- advertising accounts management 
- budgets management;
- analysing campaigns with the use of data-driven attribution models
- reporting to stakeholders and management team
- marketing team managment.

Integrated Technology with Campaigns
- Adwords:Google Search, Display & Video Ads 
- AdEspresso/Ad Manager: Facebook & Instagram paid;
- Target (russian social network ad system): mail.ru, VK.ru, OK.ru
- KPI tracking through Google Analytics, CRM
- eCommerce: CMS, Google Analytics, iVector;
- Tracking: Google Analytics, Tag Management, Search Console, Semrush, Similar Web, Google Trends, Google Page Speed Insights

Google Analytics Certified
Google Adwords Certified
eCommerce, online projects