Position: Digital Marketer
Category: Marketing
English level: upper
Years of experience: 4


WORK EXPERIENCE

Product Marketing Manager,  Manysend					April 2023 - August 2023
Led the preparation and seamless execution of a pioneering DeFi product launch, ensuring a compelling market entry and user adoption.
Conducted comprehensive analyses of various traffic channels, including SEO (Search Engine Optimization), SMM (Social Media Marketing), crowd marketing, and affiliate programs.
Implemented result-driven marketing strategies, maximizing user acquisition and engagement across multiple channels.
Collaborated with cross-functional teams to identify target audiences and position the product for optimal market fit.

Digital Marketing Specialist/Web Analyst,  Helpware (“PureCars”) March 2020 - March 2023.
Created advertising accounts, custom conversions, and audiences for Google Ads, Microsoft Advertising, Facebook Ads, TikTok Ads, and DoubleClick. Also established advertising in Google Merchant Center and Google My Business services and tracked conversions in Google Analytics and Google Tag Manager. Analyzed the effectiveness of advertising. Trained and QA new team members. Implemented over 300 ad accounts for new automobile dealers in the USA and Canada.
 
PPC Specialist/Report Specialist, Helpware (“Just Media”)  	      December 2019 - March 2020. 
Collected and analyzed marketing data from various sources, including LinkedIn, Twitter, Facebook, and Adobe Analytics. Developed and implemented an automated information collection process that resulted in a 30% reduction in time spent.
 
Junior PPC Specialist, Star Way Media  		    	          September 2019 - December 2019. 
Created and analyzed FB ad companies for East Europe and Africa. Increased conversion rates by 23% and reduced CPA by 20% by improving targeting and ad copy.