Position: Product manager
Category: SEO
English level: intermediate
Years of experience: 11

Successfully managed the commercial department in a top construction and development company in the Kiev region.


1. Management of a sales department with income of up to $10 million.
Result: Income growth of the company 40-45% every year. 

Practical Skills:
- Development of an automated KPI reporting system.
- Implementation of a CRM system from scratch, connection of IP telephony.
- implementation of product accounting systems with sending automatic personal commercial offers.
- Attracting corporate clients for wholesale sales.
- Implementation of additional sales tools: 3D-tours, effective withdrawal of cryptocurrency, events for potential buyers, development of a referral program, holding meetings with doubtful buyers, a system for returning customers who did not buy, development of showrooms.
- Attract affiliate sales with real estate agencies.


2. Successful management of a marketing department with a budget of $200,000 per year.
Result: Saving the cost of a lead for 3 years, despite the rise in the cost of advertising sources and inflation. Reducing advertising costs per sale by 20%.

Practical Skills:
- Setting and achieving targets for sales and up-selling costs.
- Development of naming, corporate identity, website, positioning of a new product.
- Management of advertising staff in Google, Facebook, YouTube, Tik-Tok, specialized real estate portals.
- Managing employees for the production of content for the YouTube channel, social networks. Company merchandise production.


3. Team development within the commercial department.
Result: Motivated and friendly team, with high-class professionals. Lack of current staff. High professional results with average earnings of employees.

Practical Skills:
- Selection of salespeople and marketing experts.
- Development of system implementation, training and adaptation of new employees.
- Holding weekly, quarterly and annual meetings. Setting tasks, fixing deadlines and monitoring execution.
- Training's on sales and personal growth.
- Conducting team building and strategic sessions.
- Organizing business tours to countries with industry leaders.
- Measurement of employee satisfaction, correction of motivation (monetary and non-monetary).


4. Building a service and support department.
Head of sales and marketing with 12 years of experience in sales and marketing.

- Experience in building a commercial department from scratch. Training and supervision of sales staff, planning and implementation of sales strategies.
- Development and implementation of strategies for online and offline advertising. Development of a new brand and corporate identity, launching a new company and new projects on the market.
- Experience in the development and packaging of goods for residential and commercial real estate (two wins "International Property Awards").