Position: Head of Affiliate / Product Owner / Affiliate Team Lead
Category: Marketing
English level: fluent
Years of experience: 7

- Managed successful launches of 3 affiliate programs (2 of them for Tier 1 markets) 
- Built an amazing team of bright and motivated professionals (managed up to 9 affiliate managers and team leads)
- Supervised the affiliate team in achieving impressive growth dynamics: x2 FTDs, x3 active affiliates, x4 NGR from the beginning of 2022 to October 2022
Head of Affiliate (Aug 2020 - Present)
- Managing two affiliate programs (SoftSwiss and proprietary software) for gambling products (TR1 and CIS markets) with monthly GGR of over $1 mln (combined). Key TR1 geos: AU, DE.
- Built a team from the ground up and have lead up to 9 affiliate managers with various levels of seniority
- Supervising acquisition and retention processes for over 100 affiliates
- Synchronizing affiliate marketing strategy with CEO, CMO and product owners
- Performing in-depth analysis and projections of traffic profitability and player behavior (RevShare, Hybrid, CPA)
- Setting KPIs and developing motivational systems

Media Buyer Team Lead (Jan 2019 - Jul 2020)
- Managed over $500 000 of investments into CPA, CPM, CPC
campaigns, reaching ROI of over 40%
- Located and launched performance-oriented and brand
awareness-oriented traffic sources
- Completed technical integrations with tracking platforms (Affise, Cake, etc.)

Digital Marketing Manager (Sep 2015 - Jan 2019)
- Optimized incoming traffic from SSPs(ExoClick, Propeller etc.), mainstream and adult sources (video/banner ads, teasers, pop/click-unders etc.)
- Performed market research and analysis of competitors' products and creative concepts
- Collaborated with the design team to create ROI-driven
promotional materials
- Trained and supervised 5 junior digital marketing managers and media buyers
Primarily interested in working for product companies, marketing/ad agencies are much less appealing to me. 
Key requirement: the company must not work with russian/belarussian markets or have any ties with them (owners, team members, capital/cashflow, affiliates/agencies etc.).

Not interested in the following niches: dating, essay, nutra. 

I'm also very open to positions in sectors that are not related to gambling/betting etc. While my experience lies primarily in gambling, I firmly believe I have a lot to bring to the table in terms of conventional marketing.