Position: Insights/analytics
Category: Marketing
English level: fluent
Years of experience: 3


WORK EXPERIENCE

Marketing Research and Product Development Manager
CinemaPlus LLC (Azerbaijan)
09/2019 - 09/2020

Introducing marketing research and analytics to the company
Developing tools to gather customer data
Systemizing the data that has been gathered to this day
Customer segmentation and analysis
Developing and managing new products
Creating a new loyalty program and writing its technical assignment
Writing technical specifications for the CRM software development team


Head of CRM, Trade Marketing and Analytics Department
Italdizain Group (Azerbaijan)
06/2019 - 09/2019,

Trade marketing strategy development and implementation
Creation and development of loyalty programs
Devising tailored multi-channel marketing campaigns based on customer data
Coordinating modifications made to ERP and CRM systems and their mutual integration process
Devising new CRM features and writing requirements for the software team
Managing customer database expansion and data analysis
Overseeing the stores' CRM usage and ensuring that the correct procedures are followed
Participation in the creation of marketing plans
Coordinating trade marketing activities with brand managers/retail team/others
Designing and implementing trade marketing activities with partners


Marketing Analyst (CRM, Trade Marketing and Analytics
Department)
Italdizain Group (Azerbaijan)
06/2018 - 06/2019,

Measuring the effectiveness of marketing programs and activities
Offering insights and suggestions
Reporting on various marketing KPIs (ROMI, CLV, CAC etc.)
Designing analysis approaches
Customer segmentation (RFM analysis) for each store/brand
Analyzing customer demographics, behavioural tendencies
Analyzing loyalty programs and suggesting improvements
Creating surveys to measure various metrics (NPS, Brand Awareness, etc.)