Position: Product/ Marketing manager
Category: Marketing
English level: upper
Years of experience: 5

-I have created and launched a new product "Radio kmbs" from scratch, released 80 podcasts already published, and increased the flow of customers to our programs. Now we can track that from each podcast we have plus 1-2 open application forms from podcasts channel on average per program;
- Released more than 80 podcasts about business and humanitarian themes;
- Received an audience of more than 110 000 people on our podcast.
September 2018 – Present: Marketing Manager at Kyiv – Mohyla Business School

- Launched "Radio Kmbs"(new communication channel) from scratch and created positioning and value proposition for customers;
- Created customer decision journeys for our program and included podcasts as a part of CDJs;
- Created content based on KMBS wider strategy, such as raising awareness at a national level on topical themes;
- Released more than 80 podcasts about business and humanitarian themes;
- Received an audience of more than 110 000 people on our podcast;
- Created digital marketing strategy for this channel as a part of general marketing strategy;
- Written scripts, and produced concepts for audio and video podcasts;
- Managed a team of 4 people: designers, a video maker and an interviewer, and an editing
person;
- Worked closely with other marketing and digital managers for better cooperation and
results;
- Used analytics digital instruments: Google AdWords, Google Analytics, Hotjar tools;
- Interviews skills, created topics for each podcast and show with professors;
- Monitored podcast performance: an average of 1200 views of 1 podcast on the site, application forms for business programs after podcast;
 - Created podcasts section on the website kmbs from scratch;
- Conducted customers interview;
- Charged the budget for the creation of podcasts.

September 2018 – September 2021: Executive Development Programs Manager at Kyiv – Mohyla Business School

- B2B and B2C sales experience;
- Negotiated with corporate clients and participated in the presentation of the value proposition;
- Managed the following programs: “Business Analytics,” “Strategic Marketing,” “Global markets,”
“Start a New Business,” “Model Rules of Investing,” “CEO Development Program,” and “Strategic thinking. Strategic Concept in business”, working on the creation of marketing for these programs and their promotion as well as the administrative tasks of this program;
• Conducted marketing research for a deeper understanding of customer needs, improved business environment analytics, and created a multi-attribute model for new products;
 - Communication with clients by phone and mail, preparation of all organizational points for the program, and marketing materials;
- Created new programs and upgraded existing ones: to achieve better results, I use CliftonStrengths by Gallup test talents (Ideation talent)
I'm passionate about creating new ideas and bringing them to life with my teammates. Currently open for new job opportunities where it is important to come up with fresh ideas, research and help customers to fulfill their needs.