Position: Product manager
Category: Product Manager
English level: intermediate
Years of experience: 1

1) Having analysed the sales funnel, we realised that the bottleneck is the conversion from a lead to a qualified lead. So I decided to optimize the catalogues from 60 pages to 20. We also introduced dynamic thank you pages that carried a personalized message to the lead. These two simple actions increased the number of responses from leads and subsequently increased ROAS by 23%.
2) Promo campaigns "Black Friday 2021" gave us 80% revenue in November 2021 and "Black Friday 2022" gave us 63% revenue in November 2022
3) Introduced a culture of A-B testing of hypothesis. Now we are not afraid of a new marketing product failing because we test everything new by comparing it to the old version
* Created and realized digital-marketing strategy;
* Managed a team of google context advertising contractors;
* Developed, launched, analyzed and optimized Facebook ads campaigns
* Promo newsletters
* Analyzed of traffic, lead generation, transactions by week and month
* Created and realized promo campaigns (like "Black Friday" or "Exhibition invitation") from A to Z. 
* Conducted a-b tests