Position: Head of Marketing / Head of Content / Head of SEO / Head of Search Acquisition / Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 5

In short, the website of the company I work for now ranks first in software development, design, or outsourcing.

A little more detail about my achievements:

- I’ve built a transparent, repeatable, and scalable process for generating inbound leads, attracting at least 16 targeted, sales acceptable requests per month in an oversaturated and expensive niche. (just to give you an idea - a cost per click for "healthcare app development" is $110)
- Conversion to sale is 20%.
- The average customer spend is $ 70,000.
- Attracted the key customers from world-famous and investment-backed startups: a visual website builder, an e-scooter platform, and a global management consulting company, and more!
- Increase traffic from 300 to 32,000 monthly visitors: 16,000 are from Western countries, and 9,000 are from the USA.
- Domain Rating increases from 31 to 72 in two years.
- Many articles are ranked as a featured snippet or top 1 on expensive and competitive search queries like “app development cost”, “ehr development”, “healthcare web development”, “saas development”.
- Built a network of link builders and journalists to get backlinks or mentions from the top resources like Forbes, Inc, HubSpot, Template Monster, and others. Moreover, the content had a great number of organic mentions in TechCrunch, HackerNoon, and so on.
- and many more!
I’ve been working for 4,5 years as a chief marketing officer for an outsourcing software development company for U.S. and Western European clients.

Briefly about my competencies:

-**Creating and implementing a marketing strategy**:
- Market analysis
- Competitor analysis
- Creation of a portrait of the target audience
- Implementation of data-driven positioning
- Selection of distribution channels
- Creation of a content plan
- Budget planning and cost control
- Development and implementation of KPIs: traffic growth, links growth, conversion rate, CAC, and more
- Analytics tool management: Ahrefs, Google Search Console, Google Analytics, Google Keyword Planner, Clearscope, Miratext, and more
- Hiring, onboarding, training of employees in the marketing department
- **Management of SEO activities:**
- **Technical SEO management**:
- Analyzing and implementing a user-centric information architecture for the site
- Implementing, analyzing, and improving Google's page experience signals
- Fixing crawl errors
- Fixing broken internal and outbound links and more
- **On-page SEO management**:
- Research and implementation of a semantic core accordingly to marketing strategy
- Management of a copywriters’ team
- Quality check of SEO writing, including uniqueness, readability, keyword usage, semantic structure, etc
- Management of a layout developers’ team
- Management of a designers’ team
- Running A/B tests, and more
- **Off-page SEO management**:
- Identifying, testing, and prioritizing link building channels and tactics
- Creation and implementation of anchors' plan
- Management of link building team
- Management of guest posting outreach
- Management of crowd marketing activities
- Implementation and management of inbound link building requests
- Implementation and management of PR activities and brand mentions across a variety of channels
- **Management of email outreach activities**:
- Identifying the target audience
- Collecting and verifying an email database
- Content creation management
- Technical preparation of the domain
- Analysis and improvement of campaign results
- **Management of sales activities**:
- Identifying the target audience
- Implementation and management of outreach campaigns on LinkedIn
- Management and configuration of CRM
- Communication with leads and customers on calls and via emails
I'd like to find an opportunity to use my leadership experience in a new company or industry to help you grow and develop personally with you.

My ideal employer is a company with mature processes, transparent and predictable career paths, and sufficient funding for marketing and sales.

Above all, I am interested to work in a product or product development company.