Position: Head of Digital Marketing, Chief Marketing Officer (CMO), Product Manager
Category: Marketing
English level: fluent
Years of experience: 11

Business results:

For a leading video streaming service (2018-2020):
- Built a marketing processes from scratch
- Total number of registered users doubled
- Active paid subscriptions x 2x5x
- ARPU growth 3.1x
- Proposed changes in the subscriptions' structure leading to increased conversion of trial-to-paid users and decreased churn

Team management:

Managed a team of up to 15 people including PPC, Email/ push, PR, Social media, design, product management, and partnership management specialists. Managed media buying and SEO external partners/ agencies. Collaborated with the product management team to achieve business goals.
Seasoned marketing professional with over 16 years of experience.

Results-driven person with a versatile skill set capable of launching new products and strengthening current market positions.

Taken senior management positions with direct P&L/ AOP ownership.

Developed, planned, and executed growth strategies for global brands, mobile apps, cross-platform web/ mobile/ smart TV products.

Deep understanding of the programmatic ad-tech ecosystem and mobile app marketing ecosystem including DSPs, mediation platforms, ASO tools, etc.

2018-2020 managed growth of the leading video streaming platform. Managed a team of 15 people and collaborated with colleagues within the major media group. 

During 2018-2020:

- Developed the marketing and product growth plans;
- Redefined approach to the product backlog prioritization;
- Defined and launched the updated pricing strategy;
- Developed and successfully launched new subscriptions;
- Improved analytics on the web and in mobile apps;
- Developed and launched a continuous user acquisition process;
- Redefined and performed retention-focused initiatives;
- Managed regular SEO improvements;
- Managed top vendors and content distribution platforms and partners including Chinese, Korean and European partners.
- Managed relations with key content providers (Sony, Viasat, etc.)
- Managed co-promotion with FMCG brands (Lays, Heineken, etc.)
- Launched and managed collaborations with sports websites & other affiliates
Challenging and ambitious projects. Growth-focused businesses