Position: Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 6

x10 the number of MQLs in 12 months. 
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Developing and executing a multichannel marketing strategy (B2B): 

- building a marketing team from scratch, which consists of in-house specialists and part-time experts; 

- providing leadership based on self-organizing team principals (Holacracy); 

- exploring new niches, validating product growth hypos (“Lean Startup” approach); 

- creating an ideal customer profile; 

- planning and running paid ads campaigns; 

- launching cold outreach campaigns; 

- coordinating website development; 

- composing analytic reports and creating BI dashboard; 

- measuring and reporting; 

- defining KPIs for each role in the team towards the main business goal;
 
- establishing partner relations with agencies and vendors. 
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Product company with clear KPI and compensation system.
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