Position: Head of Marketing, Product Manager, Product Marketing Manager, Senior Marketing Manger
Category: Marketing
English level: fluent
Years of experience: 4

Managed team up to 15 people
Reached ROMI 400+
Ecommerce profit growth +40% Y/Y
Studied Sustainable Management in Norway
Designed and implemented marketing strategy that led to +40% Y/Y annual turnover growth

• Managed launching of the updated website version. Participated in the web designing process of completely new interface, based on customer research, CJM, user stories, business needs. Coordinated the team by creating backlog, roadmaps and project execution using SCRUM approach.
• Worked with business and customer metrics such as LTV, CAC, Retention rate, conversion rate, engagement, ROMI, product analytics. Optimized through Google Analytics, Data Studio, SQL, Hotjar.
• Managed digital marketing campaigns and promotion using Google & Facebook PPC, SMM and SEO channels. Reached campaigns Y/Y annual turnover growth up to 468% and traffic up to 75%. Reached 442% in yearly index of return on marketing investments.
• Reached profitability in e-commerce with +47% turnover growth, +51% orders growth, +56% traffic growth and cut
CAC up to -70%. Strengthened traffic acquisition, trade marketing, cross-sell function, enhanced email triggers, SEO
structure, integrated new communication strategy, reviewed core business processes, entered Unit-economy approach.