Position: Senior marketing Manager
Category: Marketing
English level: fluent
Years of experience: 5

Released the product into a new market from scratch, increasing the number of users.
Launched more than 30+ Bonuses and Promotions.
IT, Fintech - Worldwide (Europe, Asia, Africa etc.)
- Analyzed main competitors on the market and what lead generation channels they are using.
- Created key benefits and positioning for the product
- Set up Google Analytics and Tag Manager
- Monitored the effectiveness of each lead generation channel
- Worked closely with reports and analyzed the ROI (and other marketing metrics such as CPC, CPA, CR, etc.)


-Google Ads
- Made the keywords research and organizing for the company product.
- Set up campaigns on a regular basis.
- Optimized Google Ads campaigns on a regular basis.
- Launched split testing 


Facebook Ads: 
 - Campaigns launching: Acquisition & Remarketing
-  Creation of creatives for Facebook Campaigns with designers and via Canva.
-  Split testing of creatives, texts, and landings.
-  Analyzing the effectiveness of launched campaigns and their optimization.
 - Custom events creating.
- Testing new ideas to try different audience segments.

Direct Deals:
- Searched for different websites and made agreements with webmasters.
- Placed our banners and other promo materials to generate leads.