Position: CMO
Category: Marketing
English level: fluent
Years of experience: 11


Digital/online & offline marketing expert with the strong expertise in organic search (SEO), paid search (SEM), email marketing, online reputation management, content management and social media optimization. Has strong communication and management skills. Strong understanding of IT market, and technologies.
Areas of Expertise:
• Search Engine Optimization (on-page and off-page): increase in organic traffic, web visibility, competitors tracking, etc. 
• Website Tracking / Reporting Implementation, and Customization: API, custom micro / macro-conversions - content depth (scroll depth), content performance, customer submit with additional information received through the form, customer IDs, etc. 
• Pay-Per-Click Marketing Management: budgeting, cost optimization, campaign engagement enhancements. 
• Email Marketing, Production of Mobile-Friendly HTML Campaigns: SalesForce, MailChimp, and similar. 
• PR Marketing (Online and Offline): viral content creation and distribution. 
• Web Content Writing and Management: custom content creation (including blog, news, high performance "SEO-wise" landing pages), planning (editorial calendar creation, implementation), and distribution through the web (directories, content platforms, news aggregators, affiliates). 
• Online Reputation Management (ORM): handling company image through the web (including social media marketing) – positive image creation, handling negative reviews, comprehensive brand management.
• Strong Knowledge of HTML & CSS, Basic Knowledge of Web Development Tech Stack.