Position: Data Analytics/Digital Marketing Specialist/SEO
Category: Marketing
English level: upper
Years of experience: 5

Increased the rate of targeted conversions on sites (on average from 2% to 3%)
 Achieved a record for the marketing department in terms of the number of attracted customers from organic search, advertising campaigns, and e-mail newsletters
 Successfully implemented a new end-to-end analytics format for the company
 Reduced advertising costs by 27%
 Successfully developed and implemented a new visual format for websites
 Systematized the conduct of A/B testing, collection and analysis of results
 Raised in the company from SEO Specialist to Data Analytics / Digital Marketing Specialist
 Increased the visibility of the company's main site from 41% to 96% in the Google search engine (data from Allpositions)
 Optimized microdata for projects, which increased overall organic traffic by 20%
 Achieved the best DOMContentLoaded scores of any competitor, dropping bounce rates from 68% to 56%
 Trained 3 SEO Junior employees to SEO Middle
DATA ANALYTICS/DIGITAL MARKETING SPECIALIST 	 07/2019 to 10/2020 
Genezyz/Docland | Kyiv 

Duties:
 Systematization of processes and tasks
 Construction a BP for a call center, marketing and quality control departments
 New projects development
 Development and promotion of ongoing projects
 Automation and visualization of marketing department reporting
 Conducting, analyzing and preparing new A / B tests.
 Two-way integration of Bitrix24 CRM system with data collection and analysis systems
 Development and control of the implementation of marketing strategies
 Market analysis and consumer preferences
 Brand reputation management in the network, building a loyal audience
 Increasing brand awareness
 Calculation of the company's budget for the expenses of the marketing department
 Modeling shopper behavior patterns
 Definition and segmentation of the target audience of the company
 Drawing up creative strategies to promote marketing campaigns
 Development of motivational programs for employees
 Analysis WP of managers, accounting statistics
 Selection and training of SEO specialists

SEO SPECIALIST 	 01/2017 to 06/2019 
Genezyz/Docland | Kyiv 

Duties:
 Development of a comprehensive strategy for working on projects
 Recommendations formulations for technical optimization of content and site structure
 Interaction with web developers
 Setting tasks for copywriters, designers, programmers
 Link building (exchange, direct purchases, Guest posting)
 Bringing sites to the top 3 Google and Yandex for highly competitive queries in the field of medical tourism (results attached)
 Competitor analysis
Interested in everything related to new knowledge and opportunities, project, and team management. Work on interesting and promising projects.