Position: Digital Marketing Manager / Head of Marketing / Product Marketing / PPC Strategist
Category: Marketing
English level: upper
Years of experience: 9

As a digital marketer, I developed and executed a comprehensive funnel strategy that generated 15x return on ad spend and generated more than 2 million in revenue for a private school in Europe. This included building the website, search advertising, social media advertising, email marketing, end-to-end analytics, and automation.

 As a product marketing manager, I led the launch of 3 new educational products in the European market, resulting in a total revenue of over 1 million Euro within 6 months. This included conducting market research, developing a performance-based digital marketing strategy, creating websites, A/B testing, PPC, GDN, video advertising, and end-to-end analytics.

 As a digital marketing manager, I implemented a performance marketing strategy that resulted in a 45% decrease in cost per lead and an 80% increase in conversion to sales for the legal services industry in the US market. I managed a 120k+ monthly advertising budget and used platforms like Google Ads, Facebook Ads Manager.
As a seasoned marketing professional with over 8 years of experience in various industries including medical, edtech, e-commerce, legal services, and B2B, I have a proven track record of creating and executing effective digital marketing strategies.

In my most recent roles as a marketing manager for both product companies and agencies, I have successfully led teams of specialists to deliver exceptional results. I have also built teams specifically for individual projects. My responsibilities have included creating digital strategy documents, media plans, describing marketing business processes, and monitoring the effectiveness of digital advertising tools and people.

I have experience working with monthly budgets of up to $100,000 and an in-depth understanding of how to scale advertising campaigns. My knowledge of digital tools, including LinkedIn Ads, Product Feeds, Google Ads, dv360, Facebook Ads Manager, Google Search Console, Google Tag Manager, Google Data Studio and Google Analytics, as well as Adobe Analytics and Tableau, allows me to deliver measurable results.

I have a strong background in product development and market research, which has enabled me to identify and capitalize on new market opportunities for my clients.

I have a proven ability to drive business growth and am confident in my ability to contribute to the success of any organization.

P.S. I am temporarily living in Poland
Interesting and challenging projects.