Position: CMO / Product marketing manager / Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 8

🧶 Developed marketing strategy and led all lead generation and brand management efforts via digital marketing (content marketing, paid ads, email marketing, social media, SEO, analytics, website management) and offline marketing channels, advertising, public relations, events, and partner marketing. 

🧶 Built Marketing department of 10+ specialists and processes from the ground up.

🧶 Worked with Product, Sales, Partner, Customer Care, and Business Development teams to understand the buyer persona, CJM, and develop the company’s messaging and value propositions.

🧶 Managed Marketing and Design teams. Developed, implemented, and monitored corresponding plans, strategies, budgets, and campaigns. 

🧶 Tracked KPIs and conversion rates through all the stages of marketing funnel on a regular basis, conducted a thorough analysis on marketing ROI, and presented reports.

🧶 Developed and managed all facets of company and product marketing strategy including brand management and product positioning.

🧶 Managed the process of UX/UI development for the product interfaces.

🧶 Managed the organization of the company’s participation in 100+ international fintech conferences.
Greetings 🧤 

I'm Andrei 🦸‍, and I am B2B & B2C marketing professional with international, national, and regional executive-level marketing management responsibilities. Possess almost 10 years of experience working for diverse types of businesses. Personally recruited and managed a team of 10+ marketing specialists, building marketing department and processes from scratch. The main industries I worked with are fintech (b2b/b2c), e-commerce, HR tech, mobile apps, and IT outsourcing.