Position: Principal Product Designer
Category: Design
English level: fluent
Years of experience: 11

• Government choice in Malaysia - award-winning POS (mobile native) distributed across entire Malaysia (over 700 terminals);

• Reach Financial - rebranding, and revamping of mobile and web solutions with an increase in success rate from 26% to 73%. The company reached a turnover of 1B+ dollars;

• Smart Gates Dubai Airports - end-to-end design. In phase 2 improved flow which decreased passenger processing time from 42 sec to 18 sec - over 10M transactions yearly;

• Full revamp of Border Control (airports and seaports) - over 60M transactions yearly. Certificate of appreciation from General Directorate of Residency And Foreigners Affairs;

• Full revamp of back office GDRFA Dubai - user-driven solution which reduced number of human errors in 3 times and increased number of processed application in 2 times;

• Revamp for Establishments and Freezones (GDRFA) services - reduced processing time in 3 times, increased number of online transactions in 4 times (over 400K per year);

• Custom solution (for government purposes) for user journey and user experience evaluation.
Experience in UX strategy, and team management, extensive knowledge of usability, and rich experience in information architecture, product design, and interaction design for 13 years. During this time I have been successfully working as lead designer, UX architect, and Head of Design in big, multi-year, multi-product projects with distributed teams that require focus, coherence, teamwork, and coordination between large numbers of contributors.
The biggest projects were for Stripe, Assembled, Dubai Airports, Dubai Police, Deloitte, DED Dubai, Samsung, Bosch, OTP Bank, Nomad Homes, etc. 
Professional aiming to make things better and easy to use. The main strong suit is the ability to create vision and strategy to achieve it, sketch, create a spectrum of solutions, manage, iterate, validate, facilitate, think critically with an open mind, result-oriented.