Position: Head of Marketing, CMO (В2В)
Category: Marketing
English level: upper
Years of experience: 6

1. Marketing system from scratch
Implemented system of marketing provided 30%-50% new clients every year. The sales department joined when the client was ready for substantive negotiations

2. Analysis, Segmentation and Unique Selling Proposition
This made it possible to identify the characteristics of customers that provide 80% of the profits, and the criteria for making decisions by them. Based on this, create customized content to attract similar companies and increase profits

3. Aftermarket activity & Account-based marketing
Retention and outreach inside existing clients by aftermarket activity and ABM allowed to get more than 50% repeat sales

4. Email automation
Helped to reduce long sales cycle, set automatic touches with clients and built trust for products. And close more deals.
As a independent consultant I Increase sales by implementing a full-funnel marketing approach in B2B markets from scratch

Help B2B companies stand out among competitors on a market with complicated products with long term deal and with similar goods where clients make a choice by price

Summary of qualification
1. Design and implement a full-funnel marketing strategy oriented on customers engagement, trust building and retention
2. Reduce long sales cycle, formation interesting of products and close more deals by inbound marketing and Email automation
3. Retention and outreach inside existing clients by aftermarket activity and Account-based marketing
4. Manage all marketing activities for achieving sales goals within allocated budget
5. 6 years experience with implement marketing systems and tools 
6. 8 years experience in sales, ability to discern customer needs, understanding of financial and commercial issues