Position: Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 5

Created and implemented Go-To-Market Strategy for IT Cybersecurity and Network Solutions: Netscout, Riverbed, Extreme Networks for CIS countries (Azerbaijan, Georgia, Armenia, Moldova).

Lead Generation MQL/SQL and conversion to Opportunity with an average order value of $35k.

Developed an eCommerce project. Identified and optimized the efficiency of customer acquisition channels, which doubled sales.

Participated in the creation of a B2B product for service automation: unit economics, custdev, prototype.
• Product Management: Market Research, Customer Development, Unit Economics, CJM, A/B Testing, Backlog Prioritization.

• Product Marketing Management: Go-To-Market Strategy, Positioning, Customer Acquisition, Lead Generation.

• Performance Marketing: PPC, SMM, SEO, Web Analytics, Email Marketing, Content Marketing.

• Development of eCommerce projects (CRM, Sales, Support, Marketing Campaigns, API Integration, End-To-End Analytics). Manage B2B eCommerce: took part in its creation and development.

Tech Skills:

• Project Management: Trello, Asana, Miro, Jira.
• Analytics Tools: Google Analytics, Google Data Studio, Google Tag Manager, Google Optimize, Hotjar, Call Tracking (Binotel, Ringostat), Power BI.
• Ads: Google Ads, Facebook Ads, Linkedin Ads.
• CRM: Creatio (Terrasoft), Microsoft Dynamics 365.
• CMS: Opencart, Wordpress, Weblium.
• SEO: Serpstat, Ahrefs, Similarweb, Google Search Console.
• Email Marketing: Marketing Creatio, SendPulse, MailChimp, Snov.io.
• Design: Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, CorelDraw.
My knowledge and experience will be helpful for companies in the following domains: B2B IT Industry, MarkTech, IT Security, Travel, FoodTech, and eCommerce.

I'm interested in launching a new product, developing an existing product, and finding growth points.