Position: Data Analyst
Category: Data Analyst
English level: upper
Years of experience: 0.5


1. Ads analysis, Retail.
In this project, we analyzed retail advertising campaigns using the SQL language and did the subsequent visualization in Google Looker Studio. Evaluate the effectiveness of advertising campaigns using metrics such as impressions, clicks, conversions, CTR, CPM, CPC and ROMI. Segmentation methods allow you to evaluate advertising channels, as well as campaign types and target audience segments. Visual Reports - Inform marketing strategies and optimize retail advertising performance.
2. Cohort analysis, GameDev.
In this project, a cohort analysis was developed for the GameDev industry in order to analyze the behavior of players and track key indicators of their activity. In this project, we used basic statistics and analysis, and the project itself was aimed at measuring user engagement and retention. Cohorts were defined based on player activity time, and retention and engagement rates were carefully analyzed. As a result, the possibilities for optimizing the gaming strategy, attracting and monetizing, as well as the possibility of conducting new marketing campaigns were studied - based on data obtained as a result of multiple analysis in Google Sheets.
3. Data analysis and calculation of key metrics based on BigQuery and Google Analytics 4.
In this project, we prepared data to create reports in BI systems. We calculated how many people took specific actions on different dates and through different online channels. We also looked at how well different landing pages led to those actions. Additionally, we checked if there was a connection between how engaged users were and the number of purchases they made.
I am looking for a job in a reliable and growing company where I can make a significant contribution using the experience gained.