Position: Business Analyst, Marketing Analyst
Category: Marketing
English level: upper
Years of experience: 4

As part of work path, I managed to set up a user-friendly presentation of weekly reports for the client and put into operation a macro to automate the calculation of the media budget of competitors.

In the process of obtaining higher education, I have experience with R, Python, SPSS, and SAS and gained basic programming skills in C #, C ++, and SQL.
I am a marketer with 4+ years of experience. I can analyze the competitive environment, identify cause-and-effect relationships , predict sales of the market as a whole and competitors, predict changes in advertising indicators, and create a brand promotion and pricing strategy.

I am result-oriented, persistent, and attentive to details, I like to work with large datasets, build forecasts and models, and also learn something new, and optimize processes.

1) Data Processing Specialist, AC Nielsen:
Formation of reports for clients, their automation, and data validation;
2) Junior Communication Researcher/Communication Researcher, Universal McCann:
- Formation of reports on the advertising market (Newsletter, Media Market Overview, Magna);
Preparation of analytics for the client:
- Analytics of the client market and analysis of competitors in media and digital;
- Preparation of cases for the client, non-standard research;
- Forecasting the effectiveness of the strategy and forecasting business results (forecasts based on time series, logistic and linear regressions; analysis, comparison, and preparation of recommendations based on econometric models);
3) Market and branch development manager, Volia:
- Formation and implementation of regional strategy, and pricing policy, key indicators of the region (Base, Sales, Churn, ARPU);
- Promotion of new tariffs and products in the region;
4) Head of Value Proposition, Volia:
- Development and implementation of marketing strategies throughout Ukraine or in certain regions;
- Offer, calculation and protection of the product line/additional services/equipment for non-subscribers;
- Design and calculation of indicators (Base, Churn, ARPU) of the product line for existing subscribers according to their consumption profile;
- Team management, establishing and tracking KPI's;
- Partner with other departments of the company to implement strategies and processes optimization.