Position: CRM manager
Category: Marketing
English level: intermediate
Years of experience: 3


Development and optimization of promo, trigger and transactional communications;
   Development of existing and search for new communication channels;
   Working with metrics: Retention Rate, Reactivation Rate, MAU, WAU, Active base;
   Audience segmentation: working with cohorts and user groups;
   Setting up and running a promo mechanic for different types of audiences;
   Setting up and launching communications;
   Formation and testing of hypotheses to improve the company's metrics;
   Automation of successful tests.