Position: Brand Specialist
Category: Marketing
English level: upper
Years of experience: 8


BRAND SPECIALIST
Retail

- Creation, development and elaboration of a brand promotion strategy;
- Development of measures to increase sales of brands;
- Analysis of the effectiveness of promotional activities;
- Development and defense of the budget for brand development;
- Market research, consumer demand and sales forecasting;
- Analysis of consumer requirements for the product based on the results of market research;
- Formation of proposals for the introduction of new lines and brands, portfolio expansion;
- Developing a pricing policy for the product, monitoring competitors' prices;

HEAD OF MARKETING
Real Estate/development

The development of the brand promotion strategy
The development of the new projects of the company (naming, visualization, promotion plan)
Competitor analysis and development of a competitive advantage
Work with the aggregators (LUN, Dom Ria)
Commercial proposals development
The development of POS-materials
Strategy development and implementation of image, advertising and incentive activities for clients
Definition and analysis of target audience, determination of points of influence
Analysis of the results of advertising campaigns
SMM, Facebook Ads
Google Ads Management

DIGITAL MARKETER
retail

The development of the brand promotion strategy Competitor analysis and development of competitive advantage
The development and optimization of digital strategy Strategy development and implementation of image, advertising and incentive activities for clients
Definition and analysis of target audience, determination of points of influence
Analysis of the results of advertising campaigns
SMM
SMS & E-mail marketing
Facebook Ads
Interaction with influencers

HEAD OF MARKETING
HoReCa

Marketing budget planning and cost control
Team planning and performance monitoring
Experience in launching new locations (cafes)
Competitor analysis and development of competitive advantage
The development and optimization of digital strategy Control of execution of agreements, carrying out payments, organization of document circulation Definition and analysis of target audience, determination of points of influence
Analysis of the results of advertising campaigns
Monthly implementation of task plans (increase in the number of guests in institutions)
The development and formation of loyalty programs for customers and partners, their implementation
Work with POS-materials
Work with 1-C CRM