Position: Retention Manager / Marketing Automation / Email Marketing Specialist
Category: Marketing
English level: fluent
Years of experience: 6


EXPERIENCE:

More than 6 years in direct marketing and retention.
I have experience in working out retention strategy and its implementation for different spheres: e-commerce, online education, B2C.

All stages starting from email direct marketing setup, list building, launching campaigns, automation, testing, analytics and constant improvement.
As a direct marketing specialist in an omnichannel company I've managed to increase the share of email marketing channel from 0.5 to 10% in total online income.

I also have good knowledge of sales in retail as I had worked before as a category manager. So I know why people buy and I can apply my experience in sales to email design.

I can do:

marketing strategy including target audience & competitors research, Customer Journey Map, growth marketing plan, list building strategy, scheme and plan of campaigns to launch;

contact list segmentation and hygiene;

direct marketing setup in ESP;

email templates for all kinds of email campaigns in html;

email, sms, viber, web-push campaigns testing, launching and analytics;

marketing automation.

Instruments: Figma, Adobe Photoshop, Adobe Illustrator, Stripo, Tilda, Google Analytics
ESP & Automation: Salesforce, Hubspot, Sendgrid, Klaviyo, Mailchimp, Getresponse, eSputnik, Unisender, Drip, Intercom, Active Campaign, Zapier

I’ve worked as email marketer for Ukrainian and international companies.

English – Advanced, Spanish – B1