Position: Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 11

Top 3 projects

Project A:
Growth of organic traffic - x32 in 5 years (1000 to 32000 per month)
Increase in leads flow - x9 in 5 years (from 5 leads/mo to 45 leads/mo)

Increase in lead->customer conversion rate: from 3% to 7% in 5 years

New website
CRM and sales processes enablement
From 26 to 140 headcount growth
Packaged solutions strategy, ownership, marketing
Google Ads CPL ~$40 for US-targeted companies

Project B:
Growth of organic traffic: x5 in 1 year
New website
4 new marketing services customers closed in 6 months

Project C:
From 100K to 700K+ monthly organic visitors in 16 months
Delivering impressive growth metrics for more than 10 years

10+ years in marketing
7+ years in B2B software development companies;
3+ years in the “head of sales and marketing” role, incl. deal closing

Duties:
Marketing strategy (budgets, channels, positioning, tools, execution, team);

Digital marketing management (channels, their KPIs, optimization tactics, priorities, and budgets);
Building the marketing team (agencies hiring, people hiring, people management, performance control processes set up and execution)
Content strategy (what topics/keywords to be covered and why, what channels to conquer and what not and why, etc.);
SEO total management (KPIs overview, control, tasks, and tactics prioritization);
Content marketing management (content, conversion rates, optimization tactics, prioritization of content plans);
Closing deals;
Sales team management (CRM, processes, KPIs).