Position: Product marketing lead
Category: Marketing
English level: fluent
Years of experience: 8

- Creating digital approach (own media+attracting candidates) for 3000+ employees company 
- Created own media for client (Telegram & YouTube channels, websites) for branded news promo.  
- Implementing b2b digital strategy for Ukreximbank
- Enhanced media positions during trial for Corvalol between pharmaceutical brands
- Decreasing CPL for Oiler for 45% in quarter 
- Managed relaunch of Morola brand in Ukraine, implementing ROPO analysis
- Raised PocketBook SOM by +14% in 2017 using SM as an only channel
- Raised Azerbaijani mobile operator Bakcell Facebook community up to 400k fans
- Created own video production for ACCA. Filming Deloitte Ukraine managing partner, Uber Eats CEO, Nutricia CFO and others.
During last 7 years I used to work in all kinds of advertising agencies with really different scope of expertise.
Being Head of Digital on my current position, I face tasks such as:
-  Building and executing social media and content strategies for b2b products.
-  Taking a part in developing HR marketing strategy and creating b2e acquisition funnel approach for the clients.
-  Testing hypotheses to increase relevant traffic.

Speaking about day-by-day routine, it looks like:
-  managing content creation department: posts, statements, infographics, pre-roll etc. production
-  managing delivery team: paid social, SEO&SEM, PPC, email
-  PR-communication, reputation management, seeding campaigns and building strong brand community in Facebook

Speaking about cases, I created and implemented b2b strategy for one of the biggest Ukrainian bank, formed b2e tools and communication approach for 3000+ employees brand and managed creation and execution of client's own media with MAU 700k.

Used to be an owner of digital performance agency focused on finance, education etc. verticals