Position: Head of Marketing / Product manager
Category: Marketing
English level: upper
Years of experience: 6


Hello, if you are reading my resume now, then smile. And straighten your back. A smile and a straight back never hurt anyone.

So, to date, my work experience is:

2022 / Now — Head of Marketing (NDA-company)
- WW product with 10+ targeted markets
- Team management 30+ people.
- Business metrics growth from $500k up to   $1 million revenue per month.
- Optimization org.structure of marketing dep.
- Product A/B testing.
- Userflow A/B testing
- Segmentation of users with cohort and RFM-analysis.
- Creating of custom user stories for each segment.
- Calculation of key metrics: LTV, ARPU, ARPPU, ROMI, CAC, CPA, CPC, CR.
- Regularly Research and competitive analysis.
- A/B testing of user experience (placement of web-blocks, top games, recommended games, pop-ups, reg forms, payment methods to upgrade conversion rate)
- Creating User flow and Customer Journey with Google Analytics, Hotjar and other services.
- Creating mind maps of user experience with dev team with methods: “If… then… else”
- Calculating and building custom reports with analytics in Bi systems, PowerBi, MetaBase.
- ROI-oriented management
- A/B testing of banners, landings, offers, videos
- Optimization of AD campaigns

Brand-Manager (Sept 2021 / May 2022)
Business-Constructor (Educational-Consulting company)

Brand Strategist (Jan 2020 / May 2021)
Superheroes (marketing agency)

Marketer (Jan 2018 / Jan 2019)
Stepanov (marketing agency)

Freelance:
2016 - 2019 — PPC-Specialist (Facebook).

Who knows, maybe your smile, which I asked you for at the beginning of this letter, will open the door for me to a new company and new opportunities. And maybe with your smile I will change the world