Position: SMM Lead
Category: Marketing
English level: upper
Years of experience: 5


SMM Lead, TV-channel STB:
— management of the SMM team;
— creation and optimization of SMM strategies for promoting projects in social networks (Facebook, Instagram, Tik-Tok, Telegram, Viber);
— regular analysis of the effectiveness of key metrics of pages, posts and stories;
— creation of additional content: organization of shootings, interviews of reality TV participants or stars, backstage filming of projects, processing of filmed material, monitoring of the video maker's installation, creation of subtitles, design in cooperation with the graphic designer, publication in social networks;
— development of digital integrations for sponsorship events in TV channel projects;
— creation of special marketing projects for premier projects: from idea to full implementation.

SMM-manger, TV-channel STB:
— running and managing advertising campaigns on a daily basis;— creation and development of audiences for advertising campaigns. Optimizing the goals of advertising campaigns depending on existing KPIs. Monitoring of advertising campaigns of all projects;
— distribution of content for all platforms;
— creating additional content: organization of filming, communication with show participants and organization of filming, up to the final editing and editing of the video into a finished version; 
— daily filling of all projects. Preparation of a separate type of content for monetization and social platforms.