Position: Marketing Director / Head of Marketing / CMO
Category: Marketing
English level: fluent
Years of experience: 9

- I've got a unique outlook on the brand and its importance for the company and I know how to work with established brands and create new ones from scratch. During the last 3 years, I've introduced numerous brand identities and positioning, transformed brand essences, and created brand visions. The last successful transformation increased brand awareness by 41% in the last 6 months (Jan-Jun 2021).

- Established, automated, and constantly improved the internal lead handling process, increasing transparency among departments, gathering valuable customer insights and decreasing resources spent on managing prospects. As a result, inbound lead inflow rate increased by 34%, compared to the previous (2020) year and the lead conversion rate improved (to opportunity by 37%, to won deal by 53%).

- I'm a pro in launching and managing corporate websites. Highlighted results from the last 6 months (Jan-Jun 2021) include increasing traffic from targeted locations by 56%, 490% growth in PDF downloads (whitepapers, reports, research, etc.), 23% traffic increase on the blog pages from email newsletters.
Past results include: increasing organic traffic from 200 to 22K visitors per month over the course of 24 months with no marketing budget; 37% growth in quality referral traffic after 2 months post-launch. 

- 44% organic engagement increase across social media (LI, FB, Twitter, Instagram) and 33% organic social traffic growth on the website in the last 6 months (Jan-Jun 2021).

- Fully curated the companies' participation in 20+ conferences, forums, and events, including ones organized internally.

- The youngest female senior executive ever appointed in a current company and a “Company Exceptional Results” award winner in 2019.

- I'm still a respected and recognized member of the XR community, previously written for Tech.Co, VR360, Virtual Reality Pop, and other high-profile publications.

- I'm hands-on in the marketing community and regularly speak at events.
A fearless marketer, seasoned strategist, and confident leader with a strong background in developing and executing growth strategies. I know how to get the job done and how to encourage others to get the job done.

Core competencies:
- Brand building and positioning (inc. employer brand);
- Strategic planning and execution;
- Owned and earned channels: communication strategies, content marketing, and social media;
- Sales funnels and flywheels optimisation, lead generation, and lead nurturing;
- Team management, mentorship, and professional development;
- Marketing automation and analytics;
- Qualitative and quantitative market research.

What I do on a daily basis:
- Establish the strategy for company growth and create scalable marketing campaigns;
- Ensure successful, OKR-driven execution of this strategy, with a special focus on marketing automation;
- Define, track, and optimize KPIs both for the entire department and personal for each team member;
- Plan, allocate and optimize marketing budget; 
- Optimize the B2B lead generation flow and lead nurturing process;
- Establish consistent brand experience across marketing channels, software products, and company merchandise; 
- Drive brand awareness both within and outside the company via effective content marketing, social media communication, and high-performing email campaigns;
- Create product strategies, involving different roles and departments within the organization, and supporting new product developments with market research, insights, and TA data;
- Perform segmentation and optimize customer journeys to deliver unique and relevant messaging;
- Manage the performance of the marketing team as a whole and as individuals, establishing growth plans and conducting performance analysis, performance reviews, and regular 1-2-1s.
Dynamically growing product company or a startup with ambitious business goals. Preferable markets are the US and/or Europe. Business trips are fine and welcome. Relocation to the USA or Europe is possible, relocation throughout Ukraine might be negotiated.