Position: User Acquisition manager
Category: Marketing
English level: fluent
Years of experience: 8


User acquisition manager, Gameloft, 2020 - present

•	Managing campaigns with primary publishers - GoogleAds, Meta (Facebook, Instagram), TikTok.
•	Managing campaigns on Ad-Networks.
•	Operating 6-digit monthly budgets
•	Pushing games to reach its first 1M downloads
•	Developing and maintaining annual, quarterly UA planning and strategy to meet games goals
•	Adjusting UA strategy towards game monetization model
•	Pushing games to the DNU Top chart cross portfolio
•	Monitoring game KPIs
•	Developing the UA creative strategies
•	Supervising, mentoring asset creation team to reach constant delivery of the best performing assets
•	Market analysis and competitors benchmarking (using public data and SensorTower, MobileAction etc.)
•	Using advanced reporting automation tools (Looker, Bidshake, internal reporting tools)
•	Supporting games with marketing and acquisition activities in the conception, soft-launch phases
•	Sharing knowledge and best practices with teammates

Game producer, Gameloft, 2019 - 2020

•	Managing the in-time delivery of the game
•	Supervising the team of 50+ Developers and Artists
•	Tasks allocation
•	Optimizing internal post-launch processes
•	Monitoring game KPIs
•	Improving the team mood

Head of Affiliates, AdsFast, 2016 - 2019

•	Managing team of up to 20 persons.
•	Employees retention.
•	Negotiations and dealing with top clients.
•	Managing internal corporate educations (sales and negotiations training, trainings for managers).
•	Analyzing of user acquisition metrics.
•	Manual and software based fraud detection.
•	development of new business activities for the company (Media Buying, Buying traffic from Facebook).
•	representation of the company on the promotional events (University fairs, open lectures, case studies for students).
•	Coordination with designers and developers teams for  developing new activities and launching of new campaigns
•	Involvement of new products and platform development.