Position: Product manager
Category: Product Manager
English level: upper
Years of experience: 6

A result-oriented and data-driven professional with a proven record of success in the industry. I am a team player who closely works with IT, UI/UX Designers, and Business Analysts to improve the interaction between a client and a product.
With the expertise I obtained after 7 years of experience in the industry, I can wisely use my skills and knowledge in high-quality Product Strategy development & implementation.
Product Lead 
Product re-branding and feature development, including conducting UI/UX research on the market & competitor analysis; defining the target audience; developing the Product Strategy (web & app) & Marketing Strategy; writing technical specifications for the new functionality development that affects the indicators of LTV, Retention Rate.

Achievements: changed user flow based on analytic data; launched a new product; a new CMS prepared with advanced user segmentation capabilities.

Senior Marketing Manager
Market researching & analysis; launching the promotional campaigns (online and national offline); creating the first & only bonus system on the market; improving the website's capabilities & implementation of new functions; analyzing the users' behavior data; creating a new product to increase customer loyalty; collaborating with media; project management & optimization of communication processes within the team.

Achievements: systimatical promotions for segmented audience; determined seasonality and the best period for launching large promotions; development of the 'Risk Free Bet' bonus; created special bets on football (Player vs Player, Player vs Team); increased level of customer engagement in promotions.