Position: Product Marketing Manager/Growth Manager
Category: Marketing
English level: upper
Years of experience: 5

B2C Mobile app: MAU from 1.9M to 4.3M; 7D activation from 11,4% to 33%; decrease CPA for acquisition x1.6, retention x2; app uninstall -10%

B2B SaaS (HelpDesk): trial-to-paid X2.5; ARR +68%; avg. CAC  -29%, building team with 7 mates.

B2C SaaS (Entertaiment) : tune delivery solution +30%; re-build on-boarding in web and mobile - up activation and engagement (+15%/+26% in try; X1.87 LTV); tune messaging in trigger map +18%/+38% CTR.

Esports (Entertainment): go to market for products around live events that had 15M hours watched (5.8M unique viewers) per 6 events, with a live peak ~200k viewers. Products pool: live events; web semi-products; Smart TV app; Twitch extension. Engagement in main product +43%; CAC - 52%; activation in semi-product +29%; up ARPU ~38%.
Driven and analytical growth manager with 5+ years experience in identifying and implementing strategies from acquisition and activation to revenue and retention. Orient works with cross-functional teams to achieve business and product goals.

Experience in:
1. Find Problem/Solution/Product Market/Channel fits.
2. Optimization in acquisition, activation, engagement and retention.
3. Search moments (Set-up, AHA, Habit) and North Star metric that correlate with LTV and growth.
4. Manage all marketing channels (SEO/ASO, Content, SMM, Paid, Mails, Influence marketing, CRM)
5. Build growth process around all marketing teams from scratch.  
6. Create trigger communication.
9. Manged team with 15+ members.
10. Work with $1M budget per month.
Product company with clean strategy, strong targets and amazing team.