Position: PPC specialist
Category: Marketing
English level: pre
Years of experience: 3


PPC SPECIALIST

OMD OM Group Ukraine
August 2021 - Present

- Creating, launching, management Google Ads campaigns (Search, GDN,YouTube), Facebook/Instagram, TikTok;

- Optimization and improvement results of the campaign in Paid Traffic: Google Ads (Search, GDN, YouTube), Facebook/Instagram;

- Producing weekly, monthly campaign performance reports (Excel/Looker Studio) with recommendations for improving the results of advertising campaigns;

- Monthly/yearly media plan preparation;

- Generating and adding UTM - tags;

- Selection, clustering of keywords, minus words;

- Tracking post click indicators, conversions in Google Analytics;

- KPI execution;

- Working with Google Ads Editor, Google Tag Manager, Worksection, Looker Studio, Google Sheets, Excel, DigiXpert, Adobe Photoshop.