Position: Digital Marketing Specialist | PPC Manager | Traffic Manager
Category: Marketing
English level: upper
Years of experience: 3

- Setted Analytics, Developed and Executed Digital Launch Campaign for Ukrainian energy company YASNO
- Reconfigured big Facebook Ad account form fully chaos to simple and understandable
- Created short course and simple briefs for PR and TA departments
- Created dashboards in CRM, which helped not to lose and to correctly count leads
Hi! I'm Digital Marketing Specialist with 3 years of experience in PPC and 4 years experience in Media Planning. Worked in Ukrainian advertising agencies, IT company and SaaS project.

Responsibilities As Media Planner:
- Cooperating with Strategist on developing Digital Media Strategies for clients
- Developing tender proposals
- Developing Media Plans due to strategy
- Audience research
- Negotiating with contractors about terms, special projects and campaigns executing
- Creating trackers
- Executing, analyzing and reporting (post-buys included) display campaigns
- Communication with auditors
- Monthly financial reports

Tools
Gemius Audience, Google Analytics, Gemius direct effect, DV360, CM, TradeDesk, Google Ads, Ariana

Responsibilities As PPC Specialist:
- Cooperating with Digital lead on developing Annual Digital Strategy
- Developing, executing, optimizing and scaling complex campaigns (funnel), generating leads for B2B
- Executing campaigns for talent acquisition department
- Managing designers and copywriters for ad campaigns creatives and social pages content
- Setting Analytics on landing pages
- Monitoring, analyzing and optimizing traffic sources 
- Managing Landing page optimization 
- CMS management (editing and creating pages)
- CRM dashboards creating, optimizing lead counting

Tools:
Facebook Ads, Linkedin Ads, Google Ads, Google analytics (UA/4), Google Tag Manager, Ahrefs, Serpstat, Zoho CRM, WordPress, Hubspot (marketing), Notion, Asana, Worksection