Position: Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 6


Senior Product Marketing Manager
MacPaw Inc.  · Full-time
Apr 2022 - Present · 9 mos
Develop and implement compelling go to market strategies and successful releases from ideation to launch and adoption
Lead market and competitive analysis by surfacing quantitative and qualitative insights to inform and influence the product roadmap
Closely collaborate with the Product and Marketing Teams to optimize the customer lifecycle from acquisition to product activation, engagement, and retention
Build a deep understanding of the customers and serve as their voice, collecting and prioritizing user feedback with the Product Team
Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering
Map out how and when new features are introduced to the customers
Be a product expert and communicate its value to the key stakeholders across the company
Understand how our product grows among key segments across the customer's journey and set measurable business goals, and track progress against them

Head Of Product Marketing
Skylum Software
4 yrs
Develop go-to-market strategies, sales material, and competitive intelligence information to enable sales and growth
Collaborate with the engineering, design, marketing and growth teams on product launches to drive awareness and demand
Responsible for customer retention and LTV growth. Define and implement strategies to improve key user engagement and retention metrics
Conduct customer development interviews to identify customer insights
Deeply understand customer usage of the product and value they receive and use that information to set product pricing to meet revenue and profitability objectives
Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities
Help develop Luminar's market message & positioning within the customer communications management space
Conduct competitive analysis to help formulate positioning materials for internal & external constituents
Research of current business processes and communication of process improvement recommendations

Head of Analytic & Research
dentsu international 
1 yr 3 mos

Reporting system construction;
Set up enhanced e-commerce;
Installation and configuration of analytical
Installation and configuration of analytical systems on the client’s site;