Position: Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 2

- launched retail online store;
- elaborated a project development strategy of 2021-2022;
- creating a marketing strategy of 2022, marketing-mix, client avatar, Brand Essence Wheel, CJM, sales funnel analysis;
- development and implementation of media strategy.
For the last year I worked as a Marketing manager in e-сommerce. My main responsibilities were promoting the account in social networks, elaboration creatives and launching advertising campaigns. 
I have practical experience in:
- marketing analysis of goods;
- audience segmentation, customer avatar formation; 
- development and implementation of media strategies;
- elaboration and preparation of creatives for advertising campaigns and social networks: posts, stories;
- launch of contextual media advertising, Google Shopping, Facebook, performance analysis and reporting;
- website analysis, UI/UX improvement;

Worked 1 year as a Project manager in online shop.
I have experience in:
- elaboration and adjustment of business processes: writing sales scripts, development of algorithms of communication between departments, adjustment of warehouse logistic processes;
- development of business strategy of the project;
- signing contracts with suppliers;
- sales analysis and control;
- monitoring of cash receipts from customers;
- collection of data on project costs, making reports;
- development of marketing strategy, marketing mix, customer avatar, the brand wheel, CJM;
- sales funnel analysis;
- development of a bonus system, chat-bot, and mailing list layouts;
- creation of POS and package materials;
- control over the functioning of the website: creation, editing of new and other products;
- improvement of the website UI;
- formulating TOR for product developers and designers, control over deadlines and results;
- elaboration and control of the content plan execution;
- development of advertising campaigns Facebook and Google;
- coordination and execution of filming;
- searching for candidates for the sales manager position, organization of interviews;
- training for managers;