Position: Digital Marketing Manager/Digital Marketing Analyst
Category: Marketing
English level: upper
Years of experience: 8

Analyzing gamer community needs, and developing toys and merch for Blizzard, Warner Brothers, Bandai Namco. Price calculation and sales forecasting, selection product quality and  development market entry strategy;
Development of a new project (brand) from scratch and its output on the markets of USA, Canada and Australia;
Creating marketing and lead generation platform for new service(brand), focusing on both B2C and B2B audiences on the markets of CIS countries;
Development functional requirements for the site, implementing and promoting new functional;
Developing recommendations for adjusting to advertisers and webmasters, changed the design section of items that reduced the appeal to tech-support 2.4 times.
Developed and promote a new advertising format , after the promotional activities on this occasion the number of clients-webmasters increased by 28%.
Due to marketing activities, the lead price decreased by 27%, the sale price decreased by 39%, the lead / purchase conversion increased from 27.14% to 43.36%; visitor / purchase conversion increased from 0.68% to 1.10%
Development and implementation of cross-cutting analytics;
Implementation of CRM system.
Developing and implementation of the brand strategy. Development of a new project (brand) from scratch and its output on the markets of USA, Canada and Australia
Collection, analysis and formation of reports on the market, incl. market conditions, communities;
Bench marketing; Market and target segmentation, recommendations for the team;
Analysis of licenses and brands of potential partners;
Analytical forecasts; Surveys and complaints reports - product recommendations;
Planning and implementation of promotional campaigns.
Planning and realization of marketing activities.
Creating marketing and lead generation platform for the service, focusing on both B2C and B2B audiences.
Planning and further development of new monetization tools;
Carrying out market analysis, target customer segments of market for product offerings;
Characteristics of promoted product analysis, analysis of customers requirements for product-based marketing research;
SEM,SMM, SERM;
Analyze and predict the effectiveness of advertising campaigns;