Position: Маркетинг менеджер
Category: Marketing
English level: fluent
Years of experience: 10

•	B2B and B2C marketing strategy development in Ukraine & Moldova (Monitor, Display, Smart Signage, Mobile, Memory, Air Conditioning solutions, Home Appliances), budget development & forecast, BTL (trade shows, seminars, press conferences, launching, roadshow, customers hospitality trips abroad), B2B section on samsung.com/ua control and development, publications in B2B specialized & partner press, ROI analysis , analysis of competitors promo
•	planning of all types of COOP programs with distributors, retail chains & resellers - plan, idea development, designing scenario, execution, coordination & control; development of department COOP process rules, preparing agreements to make compensation for activity
•	Gaming world, local & Moldova events partnership & organization (Starladder world CS:GO, Dota 2, LOL, PUBG, Comiccon, VideoHot, Wegame local festivals, Dynamo, Chernomorets E-Sport Team, Moldova E-sport Federation, in cooperation with ESM.one & Mastercard), organization of game roadshow in shopping malls in Ukraine & Moldova
•	Retail marketing  (product branding at retail chain shops, designing brand and experience zone visualization, price monitoring on weekly basis, MFA control)
•	ATL/BTL campaigns (E-shops & E-catalogues, digital PR, special projects on Facebook, LinkedIn business page management, new BO search)
•	Planning of all types of COOP programs with distributors, retail chains & resellers: retail promo, online, channel promos on a monthly & quarterly basis (preparing COOP budget plan, COOP applications for approval, communicating COOP procedure to partners, finalizing compensation type)
•	Preparing agreements to make compensation for activity (negotiating with partner, legal, tax & financial departments, COOP report collection, COOP activity results’ control and analysis on all stages of programs, report verification followed by documents submission and budget claim
•	Organization of all types of gift promos, incentive trips for dealers/distributors (designing scenario, negotiating with agencies, preparing the scheme how to make it from financial & tax side reasonable, preparing agreements with agencies, consolidating reports on gifts purchasing & distribution)
2010-2019 - Samsung Ukraine. B2C & B2B marketing manager
2019 - present - vivo Ukraine. Head of BTL