Position: PPC specialist
Category: Marketing
English level: intermediate
Years of experience: 3


PPC SPECIALIST
KIVORK  |   AUG 2 0 2 2 - PRESENT
Creating, launching, managing campaigns Google Ads and Microsoft Ads platforms;
• Optimization and improvement results of the campaigns in Paid Traffic;
• Working with ad campaign in different geo: USA, UK, Europe;
• A/B testing landing pages, audiences, ads;
• Preparing reports in Google Sheets, Microsoft Excel, Microsoft Power BI;
• Setting up Google Tag Manager: configuring tags and triggers, checking the correctness of the work;
• Setting up analytics systems: Google Analytics, (creating goals, audiences, etc.);
• Selection, clustering of keywords, minus words;
• KPI execution (conversions, margins, profit, etc.);
• Working with budgets over $300,000 per month;
• Working with Google Ads Editor, Google Sheets, Microsoft Excel, Google Tag Manager,
Google Data Studio (Looker Studio), Microsoft Power BI, Jira, Slack, Notion, Ahrefs, Semrush

PPC SPECIALIST
OMD   |   OCT 2021 - JUNE 2022
- Create, launch, manage Google Ads campaigns (Search, GDN, YouTube), Facebook/Instagram;
- Optimization and improvement results of the campaign in Paid Traffic: Google Ads (Search, GDN, YouTube), Facebook/Instagram;
- Producing weekly, monthly campaign performance reports (Excel/ DataStudio) with recommendations for improving the results of  advertising campaigns;
- Monthly media plan preparation;
- Generating and adding UTM - tags;
- Selection, clustering of keywords, minus words;
- Tracking post click indicators, conversions in Google Analytics;
- KPI execution;
- Working with Google Ads Editor, Worksection, Google Tag Manager, Google Data Studio, Google Sheets, Excel.

PPC SPECIALIST
ADWORK   |   JAN - OCT 2021
- Create, launch, manage Google Ads campaigns (Search, GDN, YouTube), Facebook/Instagram;
- Optimization and improvement results of the campaign in Paid Traffic: Google Ads (Search, GDN, YouTube), Facebook/Instagram;
- Producing weekly, monthly campaign performance reports with recommendations for improving the results of advertising campaigns;
- Monthly media plan preparation;
- Generating and adding UTM - tags;
- Selection, clustering of keywords, minus words;
- Create reports and tracking conversions in Google Analytics;
- KPI execution;
- Working with Google Ads Editor, Trello, Google Sheets, Excel.