Position: PPC Specialist / Media Buying Specialist
Category: Marketing
English level: intermediate
Years of experience: 8


A Google Adwords and Google Analytics Certified Specialist with 8 years of experience in PPC & Digital Marketing.
I am skilled in Advertising, E-commerce, Google Analytics, Google Adwords, Digital Marketing, and Bing Ads. 

Building PPC marketing strategy for promotion of financial products on the world market with the help of paid marketing channels.

– Planning, managing and executing digital campaigns, including optimization and budget control.
– Analyzing the results and performance of running campaigns.
— Monitoring and analyzing market trends, competitors research.
— Improving GTM settings.
— Evaluating and implementing promotional programs. 
— Developing landing pages and promo materials.
— Performing monthly reviews of the team’s progress and generating reports for the CEO.
— Setting up and monitoring KPIs of the marketing team.
— Collaborating with the technical team (changes on the site, CRM upgrades), designers (banners, landing pages), copywriters, the marketing director (fund allocation, planning sprints). 

- Planning, development and maintenance of advertising campaigns in Google Adwords (search, GDN, GSP, dynamic search ads, video advertising on YouTube, remarketing, mobile application advertising), Yandex.Direct, Facebook Ads.
- Teaser Advertising in Marketgid, Recreativ, MediaTraffic, Admixer networks. 
- Working with Sales Doubler, Admitad CPA networks.
- Promotion and maintenance of the official communities on Facebook, Vkontakte, Instagram platforms (moderating groups and filling them with content, generating unique content, targeted advertising, remarketing, composing content plans, conducting actions and competitions, conducting surveys in groups).
- Data analysis in Google Analytics.
- Lead generation.
- Preparation of all necessary reports on advertising activities.
- Giving recommendations on improving advertising activities.