Position: Senior Marketing Manager, Lead Generation Manager
Category: Marketing
English level: fluent
Years of experience: 4

- Increased the number of relevant leads by utilizing the combination of various marketing channels. As a result, increased the company's profit. 
- Decreased the acquisition cost for paid traffic by audience and ad copies testing;
- Increased brand awareness by counting the growth of organic traffic (brand search terms);
- Organised full-day Own and Operated international conference in Kyiv - was responsible for all areas of the event marketing process, including strategic, creative, financial and tactical.
- Implemented cross-cutting analytics on every stage of marketing funnel;
- Acquisition Strategy - Led strategy and execution of SEM, Display and Social Media campaigns. Reduced CAC by optimizing paid traffic acquisition. Focused on prioritizing campaigns that maximize LTV and ensure optimal ROI. Increased Google Ads CTR over 4x through creative and audience testing and adjustment; 
- Content Strategy - Managed content strategy and development ( blog posts, podcasts, video, sales enablement, newsletters etc) along with content distribution;
- Increased organic traffic by 2.5 times by re-thinking the key points in SEO strategy, content marketing and guestposting;
- Maintained an excellent relations with industry media to keep a positive company image and drive the industry forward;
- Сurated more than 15 global brand building events through flagship industry trade shows and conferences;
- Organised full-day Own and Operated international event;
- Launched influencer marketing campaigns on Youtube;
- Was privileged to hire and lead the team of 8 talented people for comprehensive global marketing plans.

Tools: Trello, JIRA, Google Analytics, Google Adwords, Facebook Ads, Linkedin Ads, MailChimp, SimilarWeb, Ahrefs, Streak, NetHunt CRM, Woopra, Zapier, Hotjar, Buzzstream, Bizzabo (event management tool).
I would like to join the marketing team of the company that develops B2B products for global market. Passionate team that loves its product and is ready contribute to its development is crucial for me.