Position: Head of Digital Marketing / Product Manager
Category: Product Manager
English level: fluent
Years of experience: 11

Several most recent achhievments:

- Create a unit-economics calculation framework for mobile banking products and increase the CAC:LTV ratio from 1:2 to 1:2.8 in 6 months.

- Implement comprehensive marketing and product analytics (AppsFlyer and Firebase as a tools set) which provide new insights on customer journey drop-off; translate insights into dev tasks and increase conversion rate on 5 percentage points.

- Launch a multilingual website (English + 2 foreign languages) and with no content investments increase organic traffic by +40% comparing to December 2020.

- Create and brought into action acquisition and retention marketing strategies for online lending mobile service in Central America, which grown up from zero to 340K+ mobile app downloads and 120K leads in 2 years with avg. revenue growth of +40%.
I know you are tired of reading long CVs every day, so I've listed my key skills and tech stack below:

- CRM (Zoho CRM)
- Marketing Automation (Intercom, MailChimp, SendGrid, Customer.io, HubSpot)
- Mobile Attribution and Product Analytics (Firebase, Appsflyer, Amplitude)
- Customer Segmentation (Google BigQuery, Segment.com)
- Data Analysis (Excel, SQL, Python (basic, sufficient for data frames and API))
- Project Management (Jira/Confluence)
- Data Visualization (QlikView, SSRS)
- SEO / ASO (SensorTower, SemRush, Ahrefs, MozPro)
- Google Marketing Platform (Tag Manager, Adwords, Analytics, Search Console, DataStudio, Optimize)
- Facebook Marketing Platform (Business Manager, Facebook, Ads, Facebook Analytics)
- LinkedIn Marketing Platform (Sales Navigator, LinkedIn Ads)
- UI/UX (Figma, Miro) & CRO (UserTesting, Hotjar, Optimizely)
- User Feedback (Survey Monkey, Google Forms, NPS / CSat)
- GitHub & Git Extensions, CMS & control panels (Wordpress, Joomla, Wix, Weblium).
Product Manager with an extensive digital marketing background, technical competencies, and a demonstrated history of working in the IT industry. Skilled in building web analytics solutions, developing data-driven processes. 10+ years of professional experience enriched me with business savviness, startup mentality, strategic thinking. Absolutely positive that digital product development is a mix of intuition, feedback- and data-supported actions. Interested in building or working in cross-functional teams with data science initiatives. Master’s degree focused on Mathematical Modeling of Economic Systems from NTUU“Kyiv Polytechnic Institute.”

Negative keywords: gambling, gaming, bureaucracy, ICO, bitcoin.