Position: Media Buyer
Category: Marketing
English level: pre
Years of experience: 1


I am a Targetologist/Media buyer, also skilled in SMM. I have more than 1.5 years of experience in design, which helps me in launching advertisements in development and setting tasks for designers. Developed static creatives, layouts, presentations, motion creatives. I have experience in targeting the following niches: sportswear store, massage parlor, perfume store, outerwear store for women. I worked with them, studying targeting in Brand U courses and working in this agency for several months. Also I worked with a law firm which is located in Ukraine by myself.
Performed the following tasks:
- Niche audit, product study, sales funnel definition
- Landing page audit
- Creation of landing pages from 0
- Target audience analysis
- Analysis of competitors
- SWOT analysis
- Content plan
- Elaboration of the scheme of warm-ups, USP, Offers and Lead Magnets
- Promotion strategy: development of an advertising strategy; creating a media plan per month; creation of creatives; processing of texts, offers and USP, setting up and launching advertising campaigns, analytics and optimization of companies, testing and selection of effective ads, working with traffic, making adjustments and scaling, sales retargeting / Communication with a client
- Sales and error handling analytics
- Content plan (by SMM)
Worked with budgets of various types from $50 for a project to $2k for an advertising period. I always immerse myself in the project as much as possible and learn new metrics and methods.

Testing strategy:

First, I conduct an in-depth marketing audit of the client's business as a whole. We identify strengths and weaknesses by 4 points (business strategy, landing pages, advertising, if any, and sales, sales funnels). We highlight strengths and work on weaknesses, thereby reducing the amount of time and budget to reach the desired indicators.

Next, I create an advertising strategy based on the client's past experience and results. I analyze ads / landing pages of a competitor and implement the best into my strategy.

Then I test advertising hypotheses, cut off non-working companies and scale the best ones. The hypothesis test is individual for each project, so I will not describe it in detail. If it is not possible to identify a working advertising hypothesis for an advertising strategy, then I review the old advertising strategy and, based on the previous metrics, create a new strategy and conduct a test.