Position: PPC Specialist
Category: Marketing
English level: intermediate
Years of experience: 5


5-year background in Marketing. 2 years of PPC management experience specializing in Google and Microsoft Bing Ads.
Responsibilities:
- Performing daily management of campaigns across Google and Bing Ads accounts to determine efficiency and effectiveness:
 > Creating search/shopping campaigns, working on their optimization, improving performance, and rationalizing their structure.
 > Daily work with main KPIs such as CPC, CTR, CPA, Top Rate for account optimization.
 > Monitoring budget and adjusting bids.
 > Working with keywords, search terms and negative keywords.
 > Creating ad copies and extensions.
 > Working on quality scores to improve campaigns’ ratings.
 > Controlling traffic with bid adjustments.
 > Optimization of accounts' performance and campaigns' results.
 > Providing PPC campaign strategies and recommendations for maximum efficiency.
- Analysis and reporting of PPC campaigns:
 > Preparing performance reports (schedules, locations, keywords, account efficiency, etc.).
 > Analyzing and optimizing campaigns for the best performance based on reports.
 > Preparing weekly reports in calculations including main OKRs such as Impressions, Clicks, CTR, CPA, Conversions, Spend, etc.
 > Making comparisons and highlighting critical areas.