Position: Product Marketing Manager – Strategy/SEO/PPC/Content
Category: Marketing
English level: fluent
Years of experience: 6

SEO:
• +123% Organic search users YoY performed by blog SEO optimization (machinery industry)
• +97% Increase in organic YouTube viewers after video and channel optimization (healthcare industry)
• +45% Increase in organic traffic performed by content SEO optimization (healthcare industry)
• +42% Increase in revenue YoY performed by product pages optimisation (ecommerce)
• Increased authority score of the new website to 31 in 4  months (fintech industry)
• Increased organic traffic x2.5 and impressions on search x10  after rebranding and new website release (fintech industry)

PPC:
• Achieved low budget campaign on Google Ads  ≈2 rub/click
• Lowered ads CPL x4 times
• Lowered qualified CPC x10 times

Management:
• Built a sales funnel and helped the team to optimize processes by setting up the CRM system and taught the sales department how to use it. It has resulted sales and team productivity boost.
• Helped setting up CRM for the company and making Product-Marketing-Sales-Finance funnel
• Creating overall digital presence strategy
• Organisation of events to boost brand credibility
• Was a project manager of the big project which contained 3 websites (machinery industry)
• Mentored new team members
• Created weekly reports with overview of all projects the company worked on
Experienced and driven marketer with 6 years of experience in digital marketing. Equipped with a diverse and promising skill-set, conducive to adhering to marketing principles and best practices. Have experience working with e-commerce and fin-tech, law and healthcare industries, tech companies and startups, B2B and B2C clients in US, UK, EU and CIS locations.
• Great team communication
• 8 hours working day