Position: Email Marketing Manager
Category: Marketing
English level: intermediate
Years of experience: 2

URSA DIGITAL
Created a unique automation system for the project, which allowed to connect all communication channels with the client together with our CRM. More than a month of work on this task allowed to optimize the work of SMM and PR departments at times.
URSA DIGITAL
July 2022 - July 2023
Email marketing manager

 Creating unique in-bound marketing strategies for several projects in different niches.
 Сomplete process of setting up email and SMS mailing on various projects:
         purchasing and setting up new domains and 
domain mails; 
         selecting and configuring email service providers 
(ESP);
         full warmup process.
 Control of sender reputation;
 Further maintenance and improvement of the mailing to achieve set marketing goals;
 Collecting analytics and controlling key mailing KPIs.
 Designing and implementing large automated multichannel sales funnels.
 Selecting, configuring and automating a CRM system.

EPC Network
Feb 2022 – July 2022
Junior email marketing manager

 Setting up and warming up new mailing domains
 Control of the main KPIs (deliverability rate, open rate, click rate, CTR)
 Copywriting/rewriting text in English and Russian
 Email layout and link building
 Creating automated email funnels and workflows
 Audience segmentation
 Creating automated email workflows

DGTLONE
Jun 2020 – Dec 2021
Marketing manager/junior SEO specialist

 Working with copywriters and designers: preparing ToR, editing
 Working with main SEO and analytics tools (GA, Ahrefs, Screaming Frog, etc.)
 Setting up and launching campaigns in Google Ads
 Working with social networks, creating posts, writing unique texts and creating corporate design 
 Writing scripts and texts in english for the project website
 Creating email companies