Position: Product marketing manager
Category: Product Manager
English level: upper
Years of experience: 5

- Successful Launch of 6 Projects: Led the end-to-end launch of six projects targeting Tier 1 markets within the last 1.5 years. Successfully introduced these projects to the market, demonstrating an ability to navigate complex market dynamics and achieve desired market penetration.

- Rapid Payback and Positive Growth: Achieved a payback period of only four months after project launches, highlighting effective planning and execution. Additionally, witnessed consistent month-to-month growth, indicating sustained market traction and customer acquisition.

- Improved Customer Retention and Average Bill: Implemented product features and a balanced bonus policy that resulted in increased rates of repeated deposits and higher average bill values. By focusing on enhancing the customer experience and incentivising engagement, successfully increased customer loyalty and revenue per customer.
Passionate Product Manager with a strong marketing background and expertise spanning 7 years in Digital Marketing and 4 years as a Product Manager. Specialising in new product launch campaigns and product growth in the Gambling industry.

In product management, I excel at backlog management, requirements evaluation, and optimising user experiences. I analyse data, customer feedback, and KPIs to drive continuous improvement and achieve impressive conversion rates. Additionally, I have a strong understanding of UI/UX design principles.

As a strategic thinker, I have successfully created, launched, and implemented international projects. I effectively manage diverse teams consisting of PR specialists, marketers, designers, developers, and SEO specialists. I also have experience working with leading game providers, payment services, and gaming platforms.

To support my work, I am proficient in a wide range of industry tools and platforms, including Facebook Ad Manager, Google Analytics, Google AdWords, Canva, Excel, Jira, Asana, Similarweb, Semrush, Socialbakers, Hotjar, and Tableau. These tools have empowered me to gather valuable insights, measure campaign performance, and make data-driven decisions to optimize marketing strategies effectively.

By leveraging this data-driven approach, I have successfully improved conversion rates, including metrics such as CPC, CPA, CAC, ROI, LTV, churn rate, and NGR. These insights have enabled me to make data-informed decisions and drive impactful changes that directly contribute to the bottom line.

In a highly regulated industry, I have adeptly worked within legal restrictions on product advertising. This involves creating marketing strategies, geo strategies, and creative strategies that comply with applicable regulations while maximising brand growth opportunities. Moreover, I have cultivated strong relationships with leading game providers, including aggregators, payment services/providers, and gaming platforms such as SoftSwiss, ensuring seamless collaboration and the successful integration of third-party solutions.

With my skills and experience, I am confident in contributing to the growth and success of future projects and teams.
In pursuing a new opportunity, my primary expectation is to join a team of highly skilled professionals who share a passion for excellence. I thrive in an environment where individuals are driven and committed to achieving outstanding results.

Additionally, I seek a project with ambitious plans that can provide me with constant challenges and opportunities for growth. I am motivated by pushing boundaries, exploring innovative ideas, and taking on complex tasks that stretch my capabilities.

By being part of a dynamic team and engaging in ambitious projects, I believe I can contribute my expertise, bring fresh perspectives, and make a meaningful impact. I am eager to collaborate, learn from others, and collectively work towards achieving remarkable success.