Position: Senior PPC Specialist, Programmatic Media Manager
Category: Marketing
English level: upper
Years of experience: 7

Company - Appliance Repair
22% total leads amount increase via Google Ads;
to 3500-4000 leads per month;
18% average check increase due to cross-sales and
remarketing system implementation;
11% cost per lead reduction.

Company - HVAC
300% total leads amount increase via Google Ads;
400% ROAS increase through website content renovation;
Got Lennox Premier Dealer and Trane authorized Dealer.

Company - Plumbing
Total lead amount increase to 350 jobs per month;
10% CPL reduction to $150-180 per lead.
I have 6 years of experience in digital marketing.

My expertise includes:
SEM (Google Ads, Bing Ads, SEO)
Facebook Ads and LinkedIn Ads, Google Local Services
Planning of marketing activities
Branding and awareness
Google Ads: Search, Shopping, GDN, Discovery, YouTube Ads

Markets: Canada, USA, EU, Ukraine, etc.
Budget: 300 000 USD per Month
Verticals: E-commerce / Hospitality industry / Appliance / 
HVAC / Plumbing / Fashion

Work experience:

Diagnostech 2020-now
Senior PPC Specialist

Full Time, Office in Odesa
Market: All Canada
Verticals: Appliance / HVAC / Plumbing

Responsibilities:
Creation of strategic media plan to increase awareness of the company;
Creation of strategic performance plan for increased sales of the company;
Execution of the strategic media plan;
Execution of the strategic performance plan;
Optimization and Improvement results of the campaign in Paid Traffic: Google Ads (Search, Shopping, GDN, Discovery), 
Facebook Ads, LinkedIn Ads, Bing Ads, Google Local Service;
Control and training of Junior and Middle PPC Specialists.

Miraton 2020
Senior PPC Specialist

Full Time, Office in Odesa
Market: All Ukraine
Verticals: E-commerce / Fashion

Responsibilities:
Marketing budget planning;
Development and implementation of marketing strategies, on month and season;
Development new of marketing events;
Sales planning and forecasting;
Analyzing metrics, draw conclusions from data, and create summary reports.

Citrus 2019-2020
Middle PPC Specialist

Full Time, Office in Odesa
Market: All Ukraine
Verticals: E-commerce / Electronics

Responsibilities:
Development of ad concepts using a portrait of the target audience;
Creating new and improving existing advertising campaigns: 
Developed a campaign strategy;
Performing the required KPI (ROAS and ROMI, CPA, CPC);
Work with contractors;
Tools:
Google Ads; Google Search Ads 360; Google Display and Video 360; Google Analytics; Google Campaign Manager; Google Data Studio;
Готов выслушать любое предложение.