Position: Content manager
Category: Marketing
English level: fluent
Years of experience: 7

Content marketing manager
 
• Interaction with all Aventus Group projects and personal consultation and supervision of texts written by other copywriters of the group
• Tracking changes in competitors and benchmarking success rates. Data-driven improvement planning
• Design of response templates for the customer experience department for use in chats, on online platforms in response to feedback left
• Design of tone-of-voice for different communication channel

Social media manager

• Restoring organic activity of subscribers using no-cheat-tools on Facebook and Instagram
• Development of a content strategy to attract prospects and keep current clients active
• Increasing the ratings and reputation of the company despite the ambiguous attitude of customers towards online lending
• Building mutually beneficial relationships for business and customers based on individual communication on Facebook and Instagram
• Interactive posts and games testing for clients to determine the most relevant topics and their implementation. Analysis of the duration of the interest of subscribers and subsequent updating of the content to retain them and increase coverage
• More than 4 years in PR departments 
• More than 3 years in marketing departments 
• Ex-head of the copywriting department
• Senior copywriter and content marketing manager at my current job
• Used to work in various fields: creative industry (services), music journalism, fintech etc.
Cryptocurrency/blockchain, gambling/betting