Position: Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 7

My achievements at my previous workplace:
- Organized offline training in Warsaw and Berlin;
- Organized offline conference for 200 participants (scrum masters, product owners) in three weeks; 
- Created 45 articles in the company blog in a year;
- Built a system of regular segmented mailings in Sendpulse - with each mailing there were payments for trainings. Planed and maintained the email promotional calendar with the sales team; leveraged CRM data to drive segmented and contextual email letters to increase customer retention; executed A/B testing plans;
- Attracted a new audience to free webinars. The growth of new audience for each event was 30-40%;
- Conducted an analysis of the entire client base using AARRR framework and formed groups of clients to work (for retention);
- Improved online points of contact (CJM) with customers.
I've been working in marketing since 2015. For the last 4 years I've been mainly dealing with customer retention using different marketing tools. My background includes experience in assessing and understanding customer needs and customer experiences.

Hard skills: Market Research, Marketing Strategy, Market Analysis, Consumer Analysis (JBTD), Email Marketing, Inbound Marketing, Event Marketing, Google Analytics. Also, I had experience in PR, SMM, Targeting.

Soft skills: I'm broadminded, systematic. I'm able to delegate. I'm a team person and at the same time independent, adaptive (love to learn and evolve), result driven. I like to interview clients (and improve CJM). I'm empathic, understand both the client and the team.

The last business I worked for was in the EdTech industry. I was in charge of all the marketing in the company to increase customer retention and also for acquisition of new clients.

I am looking for work in a product-based company, or EdTech business, or will be happy to help Ukrainian companies in the local (or EU) market.