Position: Head of Marketing | Project Manager
Category: Marketing
English level: upper
Years of experience: 11


Head of Marketing | Project Manager

EXPERIENCE

Head of Marketing, ARTOX Artox Media Digital Group, Lerna corp., Skillbox (EdTech), Geekbrains (EdTech), 
Head office in Minsk, Belarus
| Head of Marketing in Minsk BY, remote in Kyiv, UA 
January, 2021 – April, 2022 (1 year 4 month) | Kyiv, UA

Developed and executed the company's overall marketing strategy, including brand awareness, lead generation, and customer acquisition initiatives;
Led the development of the company's website, resulting in a 25% increase in website traffic and a 15% increase in lead generation;
Created and implemented successful digital marketing campaigns that increased the company's social media following by 30% and email database by 20%;
Collaborated with cross-functional teams to launch new products and services, resulting in a 40% increase in revenue;
Managed a team of 20 marketing professionals, providing coaching and mentorship to ensure team members were meeting their goals;
Developed and executed the company's marketing plan, including digital marketing, social media, and traditional marketing efforts;
Cooperation with top companies and brands to implement promotion;
Collaborated with sales teams to develop marketing collateral that supported their efforts, resulting in a 10% increase in sales;

Project manager, True Advertising Group, Kyiv, UA
| Project manager in Kyiv, Ukraine
March, 2015 – April, 2020 (5 years 1 month) | Kyiv, Ukraine

Project management from start to completion, subsequent support (business card sites, online stores, corporate sites, portals, landing-pages;
Branding: logos, corporate identity, packaging and labels, naming, printing;
Full project lifecycle ranging from client brief through to strategy, creative, design, copywriting, asset creation, production, execution and delivery;
Develop project plans, manage timelines, track finances, coordinate resources and drive efficiencies across the agency;
Website promotion on the Internet, Adwords, SEO, SMM, targeting, ad platforms: Rozetka, Kasta, Lamoda;
CRM, IP-telephony, 1C, Analytics, Reports;
Organization of photo and video filming, budgeting;
Negotiating with clients, maintaining a loyal attitude towards the company;
Writing technical specifications, maintaining project documentation;
Participation in development, testing, implementation and technical support;
Communicate with all levels of stakeholder;
Business analysis, collection and analysis of business requirements; understand the project requirem