Position: Senior PR manager
Category: Marketing
English level: upper
Years of experience: 10

I am very proud of comms team that I managed to build in the agency for 3 years. I organized hiring and helped people grow professionally. These were both junior specialists and professional managers, who are already helping large companies to build communications and strengthen their reputations.

I am also proud of the latest project to protect Banksy's paintings in Kyiv region. In just two weeks, we organized a presentation for the mass media in Borodyanka and received up to 100 media outlets and almost 20 stories on TV, including TV plots in the "Marathon Edini Novini".
I've been working as PR & communication manager for 10 years, including five years – in one of the biggest PR agencies in Ukraine. 

For the last 2 years, as a Senior PR manager I've managed PR campaigns, strategy communications, including choosing PR tactics, involving focus groups, analyzing the informational space & potential partners, defining target audiences and key messages.

I like to create complex campaigns to reach communication tasks and use a raw of different instrument. 

I'm interested in IT, tech and data. Just to know, I graduated Kyiv Polytechnic Institute (my specialization is energy-saving) that gave me a passion for systematization and big data processing.

The scope of the last projects/directions:
- PR campaigns development: from concept to implementation involving cross-channels approach (media, SM, bloggers, etc)
- Supporting CSR strategy, including close cooperation with UN Global Compact in Ukraine and NGOs
- PR for new products: from idea to implementation
- Press office: processing of press requests, preparation of comments, press releases, news for the site
- Employer Brand: assistance in strategy development, keeping contact with media, working with copywriters & experts
- Personal Brand: strategy development & implementation with assistance of PR specialist, copywriters, SMM
- Crisis comms: statements, scripts for call center, media relations