Position: Senior Employer Brand Manager & Communication Specialist
Category: Marketing
English level: intermediate
Years of experience: 6


As the PR Manager, I am passionate about untangling complex ideas and creating effective
communication strategies. My expertise includes employer branding, social media
communications, brand awareness, content strategy, media and public relations, partnerships, and
management.
My goal is to create projects that achieve business goals. I respect deadlines, and I love to
implement challenges.


Experience: 
Company 1: 
Employer Brand Strategy planning and implementation at the new market (includes
market and TA research, budget planning)
Communication Strategy (Brand Positioning, EVP, SWOT Analysis, Brand Pillars creation,
comms templates)
Subbrand promotional program preparation & Brand Ambassadors Program creation
Promo campaigns (Meta, Google Ads): brand and performance marketing
Content creation (Press releases preparation and media collaboration)
Partnering with global and local organizations
KPI and Department Analytics System Creation
Search for opportunities to promote and sell the company's AI-based product (leads,
press releases and pitching, EU and UA grants)

Company 2: 
Employer Brand Strategy Building (new approaches in Ukraine, Bulgaria market
research)
Plan, execute, and coordinate public relations programs and promotional campaigns
Content creation (corporate social networks accounts): news feeds, photoshoots,
partnership cooperation, interviews, and press releases preparation
Cooperation with universities and educational market events
Management of the company’s social work and charity
Event organizations (Tech Talks, corporate parties, TBs, etc )

Company 3:
Development of marketing communications plan including strategy, goals, budget, and
tactics
Events organization from start to finish (NIXMultiConf, Meetups, conferences,
corporate events, TBs, Hackathons, etc)
Development and implementation of campaigns to motivate and adapt employees
Development of an internal communication strategy and corporate identity of the
company (Rebranding and brand items production)
Organization of communication between company management and employees