Position: Head of user acquisition
Category: Marketing
English level: fluent
Years of experience: 7

Achievements 
1. Marketing lead with 5 years of experience, who always keeps abreast of day-to-day UA routine.
2. Adept with data-driven marketing approach in both budget and team resource allocation.
3. Supported as manager creation and implementation of AI bidding system, which significantly improved ROI.
4. Took an active part in due diligence processes on both seller and buyer sides.
Jun 2018 - May 2022 
Head of UA Murka Games  
Main duties performed: 
* Lead UA, creative, and Ad monetization teams: hiring, mentoring, ensuring their integration within the team, and giving them a clear purpose and strategy while overseeing their tactical execution. 
* Support the VP of marketing in defining the strategy for the Marketing direction. 
* Partner with Product to maximize growth opportunities and embed the marketing agenda within the games’ lifecycle.
* Bring analysis and insight to acquisition funnel measurement, including helping to define & set goals for KPIs on each game, and working with Business Intelligence & Data Engineering on implementing performance predictions.
* Collaborate with Business Intelligence and Finance on investment forecasts and budgeting based on performance marketing investments.
* Partner with BI and other teams to develop relevant dashboards and tools to analyze UA performance and provide reporting on performance at a regular cadence for key stakeholders.

Jul 2015 - Jun 2018
Hands-on UA manager Murka Games 
Main duties performed: 
* Hands-on work with all types of mobile UA networks; 
* Tracking and reporting on digital performance KPIs; 
* Allocated budget control;
* Research and analysis of competitors.  

May 2012 - Jun 2015 
Senior economist – analyst PrivatBank
 Main duties performed: 
* Preparation of credit and deposit portfolios of the Bank;
* Cooperation with external auditors PwC and KPMG; 
* Reconciliation of the analytical accounting;
* Preparation of reports for the National Bank of Ukraine (NBU) and the National Bank of Georgia (NBG);
* Requests processing from the NBU and the NBG;
* Control of changes in the regulatory documents of the NBU, which determine the reporting procedure.
Performance marketing lead looking for a position in the user acquisition department to help the company to unleash its product potential through efficient promotion. I have a methodical, business-focused approach to work and a strong drive to see things through to completion.