Position: Head of Marketing | CMO | Senior Brand Manager | Marketing Team Lead | Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 11

Some of my achievements:
• 4х growth of website inquiries with MQL to SQL conversion rate 60%  - within 9 months in 2022-2023
• 3 successful product launches within 1 year, 2020-2021
• Launch of an Israeli restaurant in Kyiv, with 4.8-5 star guest rating on Google and Tripadvisor within 1 month
• New brand launch on Amazon (DIY toy with App) - Ukrainian start-up, 2017
• Development and launch of B2B loyalty program for over 80 key wholesale clients nationwide (TV brands: Samsung, LG, etc.)  - at CE distribution company, 2013-2015
I am a seasoned CIM-certified marketer with 14+ years of experience in the FMCG, CE, and IT industries, both B2B and B2C.

My expertise lies in:
> Marketing Strategy
> Brand Architecture & Management 
> Value proposition development
> Marketing Communications
> Planning & Management 
> Team leadership 

Hands-on experience in:
> SMM
> SEO & PPC management
> Google, Meta & LinkedIn Ads
> ICP, USP, value-proposition & lean canvas
> Brand Content Creation & Management
> Conversion Rate Optimization
> Creating & launching brands 

These skills have enabled me to develop comprehensive marketing strategies and drive customer engagement, brand awareness, market share, and revenue growth. 

My goal is to work in a company that offers international products and services, where I can make a significant impact as a senior marketing professional. I am specifically seeking a role that encompasses brand strategy and positioning, along with overseeing the execution of marketing strategies across multiple channels. The role may include managing an in-house team or coordinating an outsourced team (freelancers, subcontractors). Industries related to wellness, life improvement, education, travel, and hospitality are of particular interest to me.

EXPERIENCE: 
Head of Marketing
2022-2023 - Acropolium (IT outsourcing)
Developed and executed a marketing strategy that resulted in a steady stream of verified leads from inbound channels.

Affiliate Promoter for Tribefy App
April 2022 - Tribefy (part-time)
Successfully onboarded 400 new subscribers within just one month.

Chief Marketing Officer
2020 - 2022 - FoodTech (Middle-Eastern products and an Israeli restaurant) 
Developed and launched 3 food brands and a restaurant.

Group Marketing Manager for Toys Business
2018 - 2020 - CE wholesale (import, distribution) 

Head of Marketing
2017 - Trendformer (Ukrainian IT product startup; Pixio and Hey Clay products on Amazon, AppStore) 

Brand Manager for Export Markets
2015 - 2017 - Nemiroff

EDUCATION
Postgraduate Diploma in Marketing (CIM, 2011)
Management (European University, 2008)

Tools: MS Office, Google Analytics, Bitrix24, Trello, Clickup, Canva, Miro, Figma, Ahrefs, Mailchimp, ChatGPT
Preference to an international company 
Teamwork-oriented culture 
High-quality product/service 
The pro-marketing approach in top management

Not interested in projects related to gambling, gaming, fintech, alcohol/tobacco, adult.