Position: Head of Analytics and Research
Category: Marketing
English level: upper
Years of experience: 11

Teamed up with prominent Ukrainian and international companies - Kyivstar, Vodafone, Lenovo, FUIB, Silpo, MHP, OKKO, Stada and  non-commercial organizations  - Internews Ukraine, IREX, Be-it Health.
Achieved Microsoft Certification: Power BI Data Analyst Associate.
Was a finalist of educational bootcamp of business development "The Long Game" by UCU Business School.
I believe that every piece of information is a valuable puzzle part. So, my role is to connect those dots, discover insights and foster growth through data-driven solutions. 
My approach includes two essential components. First one is streamlining process by guiding research projects from start to finish, adopting cutting-edge technologies like Power BI, optimizing processes to enhance efficiency and cost-effectiveness. Second one is creating an environment that breeds success - nurturing teams and enhancing their performance, sharing experiences.

What sets me apart:
• 10+ Years of Experience: in market, consumer and product analytics in Ukrainian and international research agencies.
• Collaborative Leadership: Guiding teams up to 20 analytics, fostering collaborations, coaching, and developing researchers' skills.
• Efficient Project Management: Managing multiple research projects of broad scope in size and complexity simultaneously - from proposal development to reporting.
Delivering research outcomes for up to 50 clients per month with the team help.
• Problem Solving: Analyzing complex research challenges, identifying trends, translating data into actionable insights, and providing strategic recommendations. Expertise in diverse range of marketing analysis methods (Satisfaction, Loyalty, NPS, Brand Health, Customer experience, Advertising testing, Concept test, Customer segmentation, Customer Journey Map, Mystery Shopping).
• Cross-Functional Collaboration: Collaborating with diverse peers and stakeholders (including CEO, CMO level), driving strategic initiatives within the organization, bridging gaps and ensuring alignment. 
• Process Optimization: Streamlining and optimizing processes, implementing technologies and automation solutions, improving efficiency, reducing costs. 
• Growth Mindset: Constantly seeking opportunities for professional and personal development.

In my future career I see myself continuing to explore data, recognize patterns and trends, striving to make data-driven insights more accessible and impactful for businesses. I look forward to growing as a leader, building teams and connections, and playing my part in the success stories.