Position: Email-Marketing, CRM, Retention, Email & marketing automization
Category: Marketing
English level: upper
Years of experience: 5


CRM Team Lead, iGaming, current position.

- Research and implementation new communication channels with the target audience;
- Create new ways to increase the users' base;
- Create new ways to reactivate churn and pre-churn users, basing on the LTV that we expect to get from them;
- Research and assignment the tasks that oriented towards optimization of custom CRM system;
- Reporting and planning CRM KPI.

Retention manager, iGaming - 1 year experience

- Develop and execute CRM campaigns for Email, web/mobile Push, TG channels
- Develop a CRM plan for A/B Tests, basing on users game and economic behavior,  RFM sermentation; 
- Launch and analyze A/B Tests and daily mail activity;
- Create new ideas on how to increase the retention of current and churned users into the game via all the available marketing tools.

CRM Manager, Murka - 2 years experience

- Develop and execute CRM campaigns for Email, Push, In-App;
- Develop a CRM plan for the regions including the list of campaigns, lifecycles, workflows, contents according to marketing strategies;
- Audience group identification and segmentation;
- Monitor and improve campaigns to bring maximum value for both — the customers and the business;
- Improve and create new ways of increasing the daily amount of users in the game;
- Create new ideas on how to increase the retention of current and churned users into the game via all the available marketing tools;
- Localize the campaigns and contents within strategy in key strategic countries to provide customers with a better experience and improve retention and re-activation, etc

Email-marketing specialist, Livepage - 1-year experience.

I was working with the e-commerce segment.