Position: Сontent Manager  / SMM Strategist / Facebook Ads Specialist | Remote
Category: Marketing
English level: fluent
Years of experience: 6


‒ Creation of copy & visual content for social media pages;
‒ Composing of SEO articles, blog posts, texts for landing pages; 
‒ Designing of content calendars;
‒ Research of target audiences for acquisition campaigns;
‒ Prototyping of Landing Pages for new traffic from social media channel
‒ Launching of acquisition, retargeting, retention, lead generation campaigns on Facebook & Instagram;
‒ Optimization of ad campaigns in order to improve CAC, ROI metrics;
‒ A/B testing of advertising creatives, audiences, placements;
‒ Consistent generation and improvement of creatives for ads;
‒ Monitoring of feedback and response to reviews on Facebook;
‒ Cooperation with analytics & production departments;
‒ Delegation of design & copywriting tasks to the production department, preparation of briefs;
‒ Production of engaging and viral content (memes);
‒ Launching of retargeting & promo campaigns on Facebook & Instagram;
‒ Analyzing of campaign performance via Google & FB analytics tools, preparation of monthly reports;
- creation and implementation of the youtube channel's social media strategy on YT, Instagram, TikTok with a creative team of 7 people;
- the creation of scripts for Tiktok/ YT Shorts/ Reels videos;
- arranging sponsorship campaigns with brands; 
- design and AB‐testing of thumbnails for a Youtube channel;
- constant monitoring of trends with the use of digital marketing tools.
As an accomplished digital content specialist, I possess a wealth of experience in crafting engaging content for diverse online platforms, including blogs, social media, and video-sharing channels such as YouTube and TikTok. I have expertise in developing and implementing effective content strategies that enhance brand awareness and attract new subscribers. With a focus on content management and production, I am equipped to deliver innovative solutions that capture the attention of target audiences and achieve business objectives.