Position: CRM Manager
Category: Marketing
English level: intermediate
Years of experience: 2.5


CRM Manager with over 2 years experience in product IT companies in the iGaming industry. 

- Creating from scratch promotional campaigns aimed at achieving the established KPIs;
- Planning, briefing, evaluating and continuously refining multi-channel communications with players to continuously increase revenue by promoting deposits, playing slots and other activities;
- Converting registrants, the retention of active players and the reactivation of inactive players, using a variety of manual and automated campaign lifecycles;
- Refining the efficacy of campaign strategies by regularly A/B testing;
- Scheduling a promo plan for a week, a month and a long-term period;
- Working closely with the product department to increase the profitability of the company;
- Work with business intelligence teams and data warehouses to facilitate real-time data sharing;
- Mentoring and supporting junior team members. Onboarding new teammates.