Position: Creative director / Brand director / Marketing producer / CMO / Head of content
Category: Marketing
English level: upper
Years of experience: 11

Latest achievements:

Casual game mobile app - Hidden object genre
TOP 10 grossing in tier 1 markets, 43+mln installs, 4.7mln MAU 
Company with 500+ employees, part of Playrix. Reported to owners. As PMM/Creative head rebuild internal process of making marketing creatives, increase speed of production and hypothesis verification x2.5 times. 

Gambling product
1,5mln MAU. 100+ employees, reported to owner. 
As CMO plan & execute GTM strategy with $1,5mln budget to launch new brand on Ukrainian market. Rise brand awareness from 0 to 35% in 3 months.
Updated and launched a new loyalty program with gamification mechanics to decrease the churn rate of 10 week by 7%.

Business development
- Thanks to the projects were implemented under my leadership, the agency entered the top 10 of Ukraine's creativity rating and was number 2 among the digital agencies in the 2018/2019 season.

- At the beginning of quarantine I developed a new product for the agency, automated lead generation and sold 4 new projects just in one week.
I have 15+ years experience in big advertising agencies, including 4 years dealing with PR tasks, 3 years on the client's/product side (Telecom, gambling, gamedev).
Managed teams of 5-25 specialists from different departments.
Love to build frameworks that optimize workflow and help achieve desirable levels of quality.  Got diploma in Marketing in 2021. My superpower is to combine my understanding of people behavior, from marketing & communication background, with product management approach to deliver value to customers and grow business. At the beginning, trying to define what the “right things to do”, and then making it in the “right way” (with a pinch of AI-magic of course).

Clients: Lenovo, Coca-Cola, McDonald's, Pepsi, Peugeot, Deloitte, Microsoft, Kyivstar etc.

about.me / stoyackiy
behance.net / Urbankinetic
I want to work in a tight bundle of "analyst-product-communication", interested to more deeply analyze customer data, understand how their behavior/desires can influence the product, and then optimize the creative/communication/development process.

Interested to join tech/marTech/edTech/e-sports/gamedev/media/telecom business to build product with international recognition.