Position: Product Manager, Head of Product
Category: Product Manager
English level: upper
Years of experience: 5

1. Grew a team from 3 to 20+ people in 3 months (product managers, dev team, marketing, etc.)
2. Achieved monthly revenue from 5k -> 300K+ in 3 months
3. Increased ARPU for App product by 30% within 3 months
4. Increased LTV for Web products by 40% within 3 months
5. Increased CR -> purchase for Web products by 2 times withing 2 months
Genesis
Senior Product Manager (game dev - app) Kyiv, UA — Dec 2021— Present
 Built an internal content management tool within the product, successfully implementing a roadmap in just 6 months while leading a team of 6 developers. The tool combined more than 10 services into one, resulting in a 3x increase in productivity for content production and a 90% reduction in errors in production content.
 Implemented the OEC metric for content evaluation, leading to a 20% increase in all key metrics and providing insights into product weaknesses for future A/B tests.
 Conducted 4-6 A/B tests per month with a win rate of 35%+, allowing for effective testing of content changes.
 Developed an architecture for testing books and content, enabling the team to run tests for content changes.
 Built a recommender system for users, increasing all key metrics by 10-20% (ARPU, activation, CR->purchase).
 Improved onboarding within the first 3 months, resulting in a 20% increase in ARPU.
Genesis
Head of product (lifestyle apps and web) Kyiv, Ukraine — April 2021—Dec 2021
 Successfully led a portfolio of lifestyle apps, achieving $300k gross revenue within the first 3 months and maintaining a 20%+ ROI.
 Grew and managed a team of over 25 professionals across multiple departments, including product managers, developers, analytics, designers,
marketers, and QA.
 Built a unique customer acquisition web funnel, resulting in a 30% lower cost of customer acquisition.
 Established comprehensive customer support processes and built a CRM tool for the support team from scratch, enabling efficient data erasing, refunds,
and upsells.
 Led a complete business transformation in just 2 months to ensure compliance with US and European regulators, minimizing legal risks for the company.
 Significantly reduced chargebacks by 2 times, decreased refunds by 30%, and optimized processing costs by 30%.
 Led the development of an email marketing strategy that increased customer lifetime value (LTV) by 10%.
 Developed an analytics system that accurately predicted LTV with a minimal deviation of just 5-7%.
 Prepared comprehensive analytics and documentation to facilitate due diligence during the successful sale of the app's portfolio for a significant
seven-figure deal.