Position: Chief Marketing Officer / Head of Marketing
Category: Marketing
English level: upper
Years of experience: 5


As a Head of Marketing, I deliver innovative growth strategies to drive brand recognition and profitable outcomes. I stay ahead by continually investigating trends to implement the most efficient marketing strategies. 

With 5+ years of leadership across multi-channel marketing, I clarify business objectives, apply analytical approaches, and build the right teams that bring corporate goals to life while providing strategic guidance.

Management Skills:

- Communication & management skills
- Strategic thinking and decision-making skills
- Analytical & research skills
- Budgeting and expenses analysis
- Marketing resource planning
- Interpersonal skills
- Team training

Marketing Skills & Approachers:

- Developing an ideal customer profile (ICP), company brand positioning, and unique selling proposition (USP)
- Designing and executing marketing strategy & marketing Plan
- Setting marketing goals, metrics, and KPIs (MQL CR, MQL AC, SQL CR, SQL AC, ROMI, CAC). 
- Marketing budgeting & Expences optimization
- Content Marketing & Content Distribution 
- Search Engine Optimization & Linkbuilding
- Google & Bing Advertising
- Video Production (YouTube Search Optimization)
- UI/UX web design improvements 
- Social media marketing
- Crowd marketing
- Email marketing
- Marketing analytics (GA3, GA4, CRM, Power BI)
- Automation of all marketing processes 
etc

Marketing Tools:

- Ahrefs & SEMRUSH
- Search Console
- Google Analytics Universal + GA4
- GTM (Google Tag Manager)
- Google Ads & Bing
- Mail Chimp
- Zapier (Integration)
- Pipedrive (CRM System)
- Wufoo (form builder)
- OptinMonster (pop-ups)
- WordPress administration
-Google Optimize (A/B testing)
- HotJar (web analytics)
- Others

Latest Courses & Conferences:

- Digital Marketing EuropeConference, 2023
- Analytics Pro, Webpromoexpert, 2023
- Executive Development Program -KMBS, 2022
- Content Marketing - CopyHackers, 2021 
- Marketing for SaaS - SaaS Academy, 2021
- Business Analytics - Laba, 2020
- Google Analytics Academy, 2020