Position: Marketing
Category: Marketing
English level: fluent
Years of experience: 4

CERTIFIED DIGITAL MARKETING PROFESSIONAL
Digital Marketing Institute
| Mar 2020
DIGITAL MARKETING SPECIALIST at Ansell:

- Managed and optimized the RCM data sharing platform globally
- Provided support, governance, and training to RCM users
- Collaborated with IT and stakeholders to define RCM development backlog and bugs
- Worked with SEO colleagues to improve content for distributors and marketplaces
- Actively communicated with partners and proactively resolved data inconsistencies

DIGITAL MARKETING SPECIALIST at FCB Artgroup:

- Conducted research and analysis for various global brands
- Created and managed paid advertising campaigns on Facebook and Instagram
- Developed a social media strategy for the country's first bank
- Implemented A/B testing on Facebook to enhance engagement and achieve a 35% ROI improvement
- Analyzed social media reports, provided feedback, and recommended improvements

SOCIAL MEDIA MARKETING SPECIALIST at Mediabalance:

- Created social media calendars and monitored social media activity
- Analyzed 9 social media KPIs and evaluated metrics using tools
- Developed social media content strategies for 10 brands
- Collaborated with the Social Media team, designers, and copywriters
- Generated original ideas for post content

SALES AND MARKETING DEPARTMENT SPECIALIST at Mars Academy:

- Exceeded sales targets by 15% through a customer-centered approach
- Organized events to build brand awareness and gathered over 200 new lead contacts
- Implemented digital lead campaign strategies, resulting in a 23% increase in lead generation throughout the year

These experiences showcase my proficiency in digital marketing, social media management, campaign optimization, strategic planning, and achieving measurable results

Skills and tools:
- Google Ads
- Google Analytics
- Google Search Console
- Semrush
- Canva 
- Buffer
- Hootsuite
- Social Media platforms