Position: Marketing/PR Manager
Category: Marketing
English level: intermediate
Years of experience: 5

For the last five years, I have been working as a PR and Marketing manager at UCU Business School. I am a journalist by education, so I first worked as a journalist in news agencies, and later began to develop in the direction of marketing.

Currently, my tasks mainly include the development of a marketing strategy and the promotion of master's programs of the Business school. From defining the target audience, developing a communication strategy to planning and writing content, recording text and video interviews and reviews, working with social media and our website.

During five years, I managed to master various directions, but I want to develop further and work in other areas, not just business education.
The last 5 years of experience in marketing and PR 

My responsibilities include: 
•	development and implementation of marketing strategies for the promotion and sale of educational products, target audience analysis, competitor analysis, creation of a value proposition for clients;
•	development of marketing and content plans; writing posts, blogs, informative articles, interviews, longreads, press releases, etc.;
•	work with social networks: managing pages on Facebook, Instagram, Linkedin
•	directing and recording video interviews;
•	creation of advertising campaigns in social networks;
•	work with a site on the WordPress platform: creating content and filling the site;
•	e-mail marketing and work with CRM system;
•	organizing and holding events;
•	development of advertising products (brochures, booklets, etc.).
•	Experience as editor-in-chief of a professional business magazine.
•	Organizing work with media partners and mass media.
•	Experience in managing a marketing team in the position of Team Leader and Acting Head of Department.

Interesting vacancies in the direction of Employer Branding Specialist on the Ukrainian market.