Position: Brand Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 4


Hi! My name is Veronika, I'm a Marketing Specialist with more than 4 years of experience in Brand Management, Influencer Marketing and Project Management across Game Dev, E-commerce Marketplaces and EdTech startups. 

Among my responsibilities and achievement are: 
 Built from scratch and led an Influencer Marketing team of 5 to maximize the brand exposure of the company through performance-based promo campaigns within the latest market trends and competitors’ actions.
 Actively participated in the company's rebranding: conducted user research, came up with the brand personality and tone-of-voice, and implemented a new brand model into the go-to-market communications strategy.
 Developed the brand guidelines and quality control of the produced content for 100+ promo campaigns.
 Approved and administered a monthly €150K Influencer Marketing budget, engaging 200 top opinion leaders
over YouTube, Instagram and TikTok. Grew the overall influencer database to 500+ active contacts.
 Managed ongoing partnerships with external marketing and PR agencies in Germany, France and Italy, as well as the
in-house outreach team, to build long-lasting relationships with Influencers and Brand Ambassadors.
 Reported and analyzed the Key Performance Metrics (reach, engagement, CPM, conversion, revenue, brand
knowledge) to deliver required business results.

Looking forward to the new opportunities preferably in a product company with a data-driven approach and a place for creativity.
I'm not open to an Employer Brand Manager position. 
If you offer a vacancy in betting or casino industry, please do not disturb me.