Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 4

- Achieved 40% website traffic increase by implementing  the strategy for organic and paid social media;
- Achieved over 100K downloads of the “KYIV RYSING” book in 3 months by launching a social media campaign;
- Grew revenue by 12% by launching new products;
- Achieved a 25 conversion rate by managing omnichannel “Always Open for You” campaign to support small and medium businesses during Covid 19;
- Increased the client base and the Brand Image by sponsoring professional events;
- Extended the number of MQLs by updating a website and launching the Social Media awareness and lead generation campaigns.
With a passion for marketing spanning over 4 years, I specialize in omni-channel marketing. My mission is to empower businesses by enhancing their visibility, boosting engagement, nurturing leads, and fostering sales growth.

My key responsibilities at the former positions:

- Developed and implemented omnichannel marketing campaigns in the B2B, and B2B2C in partnership with clients via multiple marketing channels;

- Designed content strategies, 360 communication plans, and managed social media platforms (LinkedIn, Facebook, Instagram);

- Coordinated team of content writers and about 6-10 vendors monthly;

- Identified the concept and the scope of the project in collaboration with the Top Management;

- Determined goals and KPIs to perform a data-driven pre- and post-evaluation of the effectiveness of each marketing campaign;

- Engaged in the market research of consulting, investment, healthcare, digital, and other professional services industries using various sources and tools; 

- Managed brands from 3 different categories simultaneously: branded desserts ingredients, savory category, and plant-based meat alternatives; 

- Coordinated marketing activities via Social Media, Google Ads and DV 360, Partnerships, Co-branding, PR, sponsorship in professional events, field marketing, emails, internal marketing, print advertisements, and In-Store promotions;

- Developed POSM and digital creatives with Figma, Canva, and AI-tools;

- Planned, tracked, allocated, and approved with top-management annual marketing budget (via SAP);

- Performed the roles of marketing and a project manager for new product launches;

- Managed cross-functional communication with sales, financial, production, legal, and other departments.
I expect to cooperate based on Polish B2B or umowa o pracę