Position: Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 11

• Created and implemented marketing strategy to enhance brand recognition and to continuously touch the target audience pushing it to the funnel bottom in (IT)
• Built inbound digital marketing to increase inbound MQLs number 
• Improved website efficiency with 80% traffic growth (SEO, web vitals, backlinks, website content depth improvement, etc.)
• Developed and was continuously improving targeted ads activities (bringing to 10% from overall traffic)
• Coordinated SERM activities to support company brand as an employer
• Built up outbound marketing
• Implemented ABM process
• Improved email content quality (working with customers' segmentation and pains)
• Elaborated marketing reporting and funnels to assess channels efficiency, set KPIs
• Created marketing content and sales collaterals
• Build high performing marketing team (from 5 to 10 people)
- 15 years in marketing in IT
- 6 years in leadership positions (5-11 team members)
- experience in building marketing from scratch
- skills and experience in digital and offline marketing