Position: Head of Marketing
Category: Marketing
English level: upper
Years of experience: 10


10 years experience in marketing for B2C and B2B sphere. Global IT and physical products.

Last 3 jobs:

2 years - IT Digital Marketing and Ad Tech company
Marketing Lead
✔ Marketing activities for all clients and partners (40+);
✔ Work coordination in Marketing dept (11 employees);
✔ HR-brand activities;
✔ Budget planning;
✔ Performance analysis;
✔ Marketing funnel optimization for all activities.

2 years - SaaS advertising platform
Marketing Lead
✔ Strategic planning of marketing activities;
✔ Selection of the target audience, its analysis;
✔ Analysis of competitors and market profile;
✔ Work coordination in Marketing dept;
✔ Marketing budget planning;
✔ Tools definition to increase lead generation results;
✔ Performance analysis;
✔ Launched projects from scratch;
✔ Marketing funnel optimization for all activities.

2 years - IT solutions for IPTV\OTT business
Digital marketing specialist
✔ Development and strategy coordination of digital marketing;
✔ Planning of the required advertising budget for achievement planned results and spending control;
✔ Technical task compilation for creating new web sites and contractors work control;
✔ Tool definition to increase web resources conversion;
✔ Specialists work coordination (SEO, SMM, PPC, programmer, designer);
✔ Setting targets to remote specialists, control and budgeting of outsourcing marketing campaigns;
✔ Attracting customer traffic using contextual advertising;
✔ Content-plan preparation for sites and it is compliance;
✔ Usability optimization.