Position: creative copywriter, ux-writer
Category: Marketing
English level: fluent
Years of experience: 4


Aug-Oct. 2022: creative copywriter / project work 
[dramaqueen] / independent creative agency

working on the New Year campaign for Pepsi Kazakhstan

MY ROLE:
rhythmic copywriting, creating storyboards for video ads, and ideas for POSM

July 2021 - May 2022: creative copywriter / SMM creative / content lead of products
Zholdak Foundation (Fedoriv Group) / charitable organization that helps teenagers find their superpowers and take first steps in creative industries 

1/ Chatbot Conversational Design 

MY ROLE:
— creating the idea of a chatbot based on the research and constant communication with a focus group of 20 Ukrainian teenagers;
— naming and positioning of the chatbot;
— creating the character and tone of voice;
— conversation design

2/ developing a site from scratch (content lead, strategist)

MY ROLE:
— positioning
— development of the site structure
— assigning the task to the designer and team of WordPress developers;
— UX writing
— content strategy
— managing a team of 3 copywriters

January 2020 - July 2021: creative copywriter
MGID / native advertising 

I worked as a creative copywriter for landings and native pre-landing pages for brands

My responsibilities:
— analysis of a client's brief + marketing research;
— brainstorm + ideas generation;
— copywriting;
— assigning tasks to the designer;
— assigning tasks to frontend developer;
— creating advertising creatives;
— efficiency analysis

Major achievement:
I proposed new formats of interactive native landing pages that proved their efficiency with low CPA and high conversion. Upon completion, I was financially rewarded for upgrading the copywriting department.

2016-2020: copywriter, SMM manager, interpreter
freelance