Position: Marketing Manager / Lead
Category: Marketing
English level: fluent
Years of experience: 6

I'm proud to share some of my achievements:
- Implemented a robust ABM process to bring in new clients generated 150k+ in Q4 '22.
- Built and led a team of 5 industry-tested experts to design landing pages, create content, and implement SEO strategies, improving website organic positions by 150% throughout 2022-2023.
- Developed a 360° marketing strategy from scratch to build strong relationships with customers, resulting in doubled conversion rates in 2019.
- Established inbound channels, getting new businesses for $200k (primarily, in the healthtech niche).
- Increased the user base by 500% (from 1,000 to 5,000) throughout 2016-2019.
- Grew the company’s monthly gross profit by 150% throughout 2016-2019.
I'm a professional marketing manager with 5+ years of experience in IT services companies from Ukraine and the United States. I know what it takes to write an SEO blog, create an engaging landing page, or launch an automated drip campaign because I have done it myself many times and achieved great results. Focusing on 1) the marketing strategy to define the big picture and answer big questions and 2) marketing tactics to understand what is working and what isn’t and fill the pipeline. Following a goal-oriented approach like OKR to set, manage and track marketing activities. Proven expertise in SEO, content marketing, lead generation, ABM, and advertising.

My experience in a nutshell:
- Experienced in IT services markets, such as tech staffing and outsourcing. I directed my marketing efforts toward demand generation and outreach strategies across the ICP (ex.: American and Canadian IT/product companies/startups of 50-500 employees seeking developers and consultants for their projects).
- Increasing website organic traffic for target keywords. Building organic and paid links and strengthening the backlink profile (monthly link-building budgets range between $1,000 and $3,500).
- Designing landing pages and lead magnets to test CTAs and increase the CR. Experimenting with contact form designs.
- Creating and optimizing user journeys for organic and paid traffic landing pages.
- Building marketing teams comprising these full-time and freelance roles: content writer, SDR, SEO expert, PR expert, researcher, salesperson, designer, web developer.
- Building demand generation and lead nurturing pipelines targeting priority accounts over time (ex.: 2-4 months to test a list of 20-30 strategic accounts through content and outreach tactics like email, LinkedIn, landing page, PPC).
I'm open to marketing roles in Ukrainian and foreign IT services companies to leverage my marketing skills and experience in a challenging and rewarding environment. Passionate about learning new things, working with smart people, and creating value for customers and stakeholders.