Position: Chief marketing officer
Category: Marketing
English level: fluent
Years of experience: 8

Achievements:
- Built a marketing & business development system (and teams) from scratch, ensuring stable revenue growth.
- Implemented a CRM with custom-developed requirements, which doubled the LTV.
- Increased the number of SQLs tenfold in 2 years.
- Reduced CPL by threefold in 2 years. Respectively, significantly improved CPA, CAC, and CR.
- Even during crisis periods, ROMI was never below 100%.
- Boosted brand search volume tenfold in 2 years.
- Achieved an 18% top-of-mind awareness in the Nordic.
- Introduced cultural innovation in the team.
I am a marketing professional, driven by the belief in the power of evidence-based marketing that delivers predictable revenue for businesses and enhance customer experiences. With 8 years of dynamic experience under my belt, a strong academic and business education, I have obtained the following expertise:

- Corporate and Marketing Strategy
- Brand Management
- Digital Marketing 360' (SEM, SEO, PPC, SMM, video and email marketing)
- Performance Measurement & Teams Management
- Industry 4.0 Expertise
- Product Development & Product Marketing
- Start-ups Go-to-market Strategy
- Content marketing & Demand generation
- Marketing analytics
- Research (qualitative and quantitative)
- Performance marketing and lead generation
- Management of innovation
_______
- English – C1 (IELTS Academic ‘2021 7.0)
- Google Analytics (Google Certified ‘2023)
- Google Ads (Google Certified ‘2023) - Microsoft Ads (Bing)
- Linkedin Ads
- Meta Ads (Facebook, Instagram)
- Youtube Analytics
- Adobe CC, Figma
- Data analysis with basic SQL and R
- MailChimp
- Hubspot and work with custom CRMs

Background:

- CMO at an IT outsourcing company
- lead marketing strategist in a digital agency
- marketing manager

- Development of corporate and marketing strategies.
- Value proposition development.
- Organization and management of the marketing funnel.
- Demand generation. Lead generation.
- Performance management. Analytics and reporting.
- Visionary leadership.
- Brand management.
- Digital marketing management.
- Collaboration with subcontractors.
- Market and customer research.
- Day-to-day campaign management, A/B testing.
- Management of an international team of 20+ members

Master in Strategic Marketing. Master in Management of Innovation and Entrepreneurship (top-10 EU universities).