Position: CRM Manager (iGaming, Gambling)
Category: Marketing
English level: fluent
Years of experience: 5

- Lead CRM for Tier 1 markets. Execute CRM campaigns on a monthly basis via digital channels.
- Preparation and roll out of E-commerce solution for IKEA Ukraine in tight cooperation with global IKEA web team.
2021 - present
CRM manager, Parimatch Tech, Kyiv

• Develop and execute CRM campaigns for SMS, Email, Push, In-App;
• Audience group identification and segmentation;
• Monitor and improve campaigns in order to bring maximum value for both – the customers and the business;
• Localize the campaigns and contents within strategy in key strategic countries in order to provide customers a better experience and improve conversion, cross-sell, and re-activation;
• Develop a CRM plan for the regions including list of campaigns, lifecycles, workflows, contents according to marketing strategies;
• Apply A/B testing approach and effective campaign measurement method- ology with regular reporting of results and insights;
• Work with CRM systems.

• Preparation and roll out of E-commerce solution for IKEA Ukraine in tight cooperation with global IKEA web team;
• Work directly with internal resources regarding the day to day management of the website;
• Organization and facilitation during meetings of international team of 5;
• Work cross functionally with other department stakeholders - Web & development (Sweden), IT support (Poland/India), Sales (Serbia/Ukraine), Marketing (Croatia/Serbia), local IT (Ukraine);
• Report/track web & eCom issues in Jira tool;
• Manage content localization process: adjust global material for local adaptation in order to secure local relevance;
• Manage online activities in partnership with web, smm & media agencies.
• Work very closely with monitoring and tracking transactional and revenue performance specialist, coordinating implementation of corrective actions when necessary.

2012-2018
Web content manager, PocketBook International, Kyiv
• Taking a lead role in maintenance and development of the website (Drupal);
• Coordinate content-related projects across departments - partner with content writers, editors, designers and developers;
• Daily people management of the Web team (Developers, Design, Copywriters) • Hiring and onboarding new team members, and competence develop of the existing team;
• Keep good track of projects and deadlines, while displaying good level of multitasking and organization;
• Reporting technical problems to IT support staff (Jira, Redmine);
• Populate, edit and update multilingual content using CMS interface;
• Manage translation order workflow with local and outsourced translators.
An interesting project where I can use my CRM, organisational, Problem solving, multitasking skills. Strengthen and broaden my tech skills.
Preferably in international organisation with foreign client.