Position: Head of Digital Marketing
Category: Marketing
English level: upper
Years of experience: 6

Due to the implementation of cross-channel marketing funnel in 5 weeks reduced advertising budgets by 66%, raising the conversion rate by 47%.

Brought in $1,115,000 in clients in 3 months through guerrilla marketing.

As a result of the work of my team, one of the cryptocurrencies increased in price by 18 times

The first nft collection with which I worked as the head of marketing during the first closed auction earned 120 ETH
CMO (Blockchain Development)

NDA | 2022 - Present
- Building the marketing department
- Market and competitor analysis and identification of new marketing opportunities
- Development and implementation of a cross-channel marketing strategy
- Working with paid advertising in Google, Bing, Meta, LinkedIn, Twitter, Reddit
- Working with guerrilla marketing on Discord, Reddit, Telegram
-  Work with guerrilla marketing, email marketing and SEO
- Planning promotional activities, monitoring and analysis of effectiveness

HEAD OF MARKETING (crypto products)

NDA | 2021-2022
14 blockchain products (exchanges, wallets, nft-collections, blenders) were successfully brought to market
-  Building the marketing department
- Market and competitor analysis
- Target audience analysis
- Product development - economics of nft-collections and dual tokenomics project
- Development of brand strategy and product launch strategy
- Implementation of a cross-channel marketing funnel
- Working with paid ads on Twitter, Meta, TikTok, SnapChat, Google
- Working with guerrilla marketing on Discord, Reddit, Telegram
- Working with email marketing
- Planning and executing preparatory marketing activities before product launch
- Launch of the product
- Marketing support for the product after the public launch
- Creating an affiliate marketing department

COURSE MENTOR

SKILLUP | 2020-2022
The course "Basic SMM" consists of 3 blocks: Facebook, Instagram, TikTok
The course is 60 hours long and focuses on basic marketing, social media ecosystems and business tools to boost sales.

DIGITAL MARKETING MANAGER

Freelance | 2018-2021
- The main areas of work were training courses, betting and blockchain products
- Creating advertising campaigns on Twitter, TikTok, Instagram, Facebook and SnapChat
- Product and competitor analysis
- Creating and segmenting target audiences
- Creating, launching and scaling advertising campaigns
- launch of dynamic retargeting, campaign considerations for travel ads setup, industry-specific campaign considerations