Position: Email Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 2

As an email marketing specialist: 

• Research on letter topics. Together with the department's lead, we analyzed letter topics, highlighted patterns, and formulated rules for creating topics for copywriters. Result: the average OR of letters increased from 13-15% to 19-23% and continues to grow.
• Welcome series for new platform users. Developed content and email delivery mechanics for new users. Together with the lead department and copywriting department created 12+ emails and triggered mechanics in 2 weeks at full load.
_________________________________

As a copywriter: 
• collected a database of all the texts written in the department to make it easier for colleagues to prepare their materials based on them.
• created standards for the company's advertising texts with examples. The standards helped a new copywriter understand what we were writing about and for whom, so he/she could get into work more quickly.
• developed a workload-sharing schedule to make it easier for the copywriter to estimate deadlines and deliver copy on time.
I'm a direct marketer: I help companies attract and retain customers with emails, messengers, web personalization, and other tools. Also, I have a rich copywriting background, so delivering compelling communication on demand would be much easier.