Position: Partnerships manager / Affiliate manager / Influencer marketing manager
Category: Marketing
English level: upper
Years of experience: 5

Parimatch:
• optimized budget (by 33%) & increased performance;
• hundreds of integrations released on YouTube, Instagram and Tik-Tok;
• 4 special projects released with over 6mln. reach;
• every quarterly KPIs reached;

Govitall
- brand awareness increased by 3 times (brand traffic);
- 300+ integrations released with over 80mln views on YouTube and Instagram;
- brand account on Instagram created (14k audience, new sales channel);
- brand video created (idea, concept, production).
Skylum Software (Senior Partnerships Manager)

• identify and create influencer marketing strategy;
• identify and build relationships with relevant influencers and affilates;
• research relevant industry experts, competitors, target audience and users;
•identify and liaise with relevant influencers and affiliates, negotiating fair rates for content, and ensuring the relevant agreements are in place;
• develop/measure ongoing KPI success metric;
• budget tracking and planning

Parimatch Ukraine (Influence Marketing Lead)

- responsible for the whole influencer marketing field at Parimatch Ukraine
- managing and briefing side-agency: team of 4 professionals 
- influencer marketing strategy (developing and implementing)
- media planning (budgeting, approving, optimisation)
- performance supervising (acquisition control and optimisation)
- working with leading bloggers and athletes (negotiating and setting long-term partnerships)
- brand integration on Telegram, Instagram, Tik-Tok and YouTube (over 200 channels)
- supporting other departments (SMM, PR, Sponsorship, Event, E-sports, Store) with side projects
- running contracts and special projects
- running giveaways to increase the audience on our SMM channels (Telegram, Instagram)
- weekly and monthly reports (performance analysis and presentation)

Govitall (academic writing):

- developing an Influencer Marketing strategy (for YouTube and Instagram promo campaigns);
- negotiation with YouTube and Instagram creators (USA, UK, CA, AU);
- media planning (budgeting, timing, briefing);
- impact tracking (data collecting, updating, reporting);
- participation in marketing Initiatives (planning, retrospective, brain-storming);
- cooperation with teams to gain best impact from the promotion (design, support, finance).