Position: Brand Management / Marketing Strategist
Category: Support
English level: upper
Years of experience: 4


###Technical Marketing Specialist
eiGroup LLC, ei-g.com, Azerbaijan, Baku
Hybrid, Full-time – (September 2021- present)

- Planning and carrying out Marketing campaigns and strategies in RDI sector.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV
etc.) for the portrayal of an R&D business;
- Develop compelling, differentiating value propositions, positioning, and messaging at the engineering solutions,
products and segment levels;
- Analyse business and market, research and report of trends and results for achieving the critical mass of quality
researchers and innovators.

### Corporate Communications Coordinator

***PASHA Holding LLC**, Azerbaijan, Baku*
Hybrid, *Full-time – (July 2021- June 2022)*

Assisting coordination of internal and external communication.
- Communicated corporate strategy and values through internal campaigns via multiple communication channels, including digitally, mouth-to-mouth, throughout company collaterals and as part of physical events;
- Utilized multiple sources of companies internal events and employee engagement program to develop a brand new corporate social club focused on health and sport activities;
- Wrote and consistently updated company internal website content for employee engagement and external website content for general marketing and brand awareness;
- Created and executed from A-to-Z 5 corporate gift-giving campaigns in 1 year for employees and external partners;

### Brand and Customer Experience Coordinator
***AIESEC**, Azerbaijan, Baku*
*Hybrid, Full-time  – (Aug 2017 - July  2018)*

Brand Management. Lead National Marketing team for product’s A-to-Z customer flow implementation.
- Responsible for developing AlESEC's digital and physical marketing strategies in the Azerbaijan market, covering 15 university campuses and leading to a 20% year-on-year growth in operations;
- Participated in planning and building the strategy for inbound marketing campaign execution, including content, content schedule, platforms, and measurements;
- Trained over 50 volunteers on marketing, on-campus promotion, market research, and content management;
- Analyzed the risks involved through SWOT Analysis, PESTEL, and other frameworks for qualitative analysis;
- Created content such as emails, social media messages, blogs, and e-books;