Position: Marketing Director | CMO | Client Sales & Talent Acquisition
Category: Marketing
English level: fluent
Years of experience: 11


Hi there, 

Nice to e-meet you.

Quick facts about me:

1 - I have 13+ years of experience in marketing leadership.

2 - Experience in both sales marketing and recruitment marketing. 

3 - Experience in both digital and offline marketing.

4 - Have worked in start-ups, international networks, and globally operating companies. 

5 - Industries: software development, data science training, events & career products, financial consultancy & professional services, enterprise IT.

6 - Experience with markets: Global, US (visa valid till 2030), UK, EU, UA, Asia. 

7 - Knowledge of the American and European business environments.

8 - Usually, I either build a marketing function and a team from the ground up or scale it up and improve marketing delivery.

9 - I led a multifunctional marketing team consisting of 10 people, including fully remote, part-time and freelancers.

10 - I'm a strong cross-functional and cross-cultural collaborator.

11 - Overseen 6-figure marketing budget.


Main competencies:

1. Strategic marketing leadership

2. Team leadership

3. Marketing project management

4. Ideating, planning, preparing, running, optimizing integrated cross-platform marketing campaigns aimed to increase:
 
- brand awareness and engagement; 
- traffic/ leads acquisition; 
- leads nurturing, conversion, and retention.

Practical knowledge in the following domains: 

- A buyer persona, positioning, messaging, engagement funnel, buyer journey  
- Email marketing
- Marketing automation
- PPC (Google search and display, remarketing, paid social)
- Creating landing pages, website development, blog development, SEO
- Social media marketing
- Content marketing (short and long copy, visuals, videos, lead magnets, white papers, case studies, presentations, etc)
- Hosting different types of online and offline events
- Digital advertisement
- Community development
- Internal and external communications
- Satisfaction surveys, customer interviews
- Running experiments and A/B tests
- Marketing metrics tracking and analysis
- Google Analytics; Hubspot; Zoho; Asana; Slack; Recruitment, HR and Sales automation tools, and more  
- Agile ceremonies etc


Education: 

CIM (Chartered Institute of Marketing, UK).
Diploma in Professional Marketing, issued by Cambridge Marketing College on Marketing Strategy; Mastering Metrics; Driving Innovations.