Position: Head of marketing
Category: Marketing
English level: intermediate
Years of experience: 11


Experience
Chief Executive Officer
May 2020 - April 2023
DMS.market (маркетинговое агентство с AI продуктом)  
Advertising and PR Services    

•	Company's roadmap and strategy setup
•	Promotion campaign, marketing plan and budget monitoring
•	Launching of communication tools (offline/online)
•	Recruitment, exit policy settlement, onboarding procedures, KPIS and OKR goals for marketing department
•	Organization and management of the commercial department from scratch
•	Sales Plans activation, aligning with commercial department
•	Discovery, brainstorming to invent unique selling to market proposals, service to deliver targeted messages based on the face recognition platform, age service verification for good or content 18+, biometric conferencing system.
•	Client base formulation [food retail, DIY, shopping malls, FMCG vendors]
•	Launch of pilot projects and advertising campaigns
•	New products launch based on face recognition to the market
•	Control of production and provision of marketing materials to all divisions of the group of companies
•	Control over the media representation of the group of companies
•	Multiple increases in the company's income. 

Chief Marketing Officer
May 2019 - April 2023
Secnet EECA Secnet EECA  
 IT-consulting / Services / Equipment Manufacturing    
A restart of the marketing department
•	Marketing plan and budget control
•	Creation and launch of corporate websites for various type of business activities (5): Alfa to MVP
•	Selection and control of contractors for SEO, Adwords, SMM
•	Launch of SERM (reputation marketing)
•	Formation of the marketing budget and its adjustment
•	Participation in business events
•	Participation in a specialized exhibition as an exhibitor (Expert Security, RAU EXPO 2020, RAU EXPO 2021)
•	Provision of handouts to the central office and regional offices in the CIS (Kazakhstan, Uzbekistan, Georgia, Azerbaijan)
•	An effective screening of candidates design and KAM positions
•	Development of the concept of new advertising and presentation materials of the company: image layouts, catalog, presentation, banners, etc. (designer subordinate)
•	Script writing/concept development