Position: Product manager
Category: Product Manager
English level: fluent
Years of experience: 2

PRODUCT MANAGER
InnoCenter VAO - Moscow, September 2020 – present Tech startup in the field of microwave microelectronics and telecom
Up to 100 employees
 Responsibility for marketing support of projects, assessment of economic prospects, pricing calculation, communicating the value of the product to its target audience. Degree of subordination to CPO, CEO.
 Performed marketing research and economic models (Unit-economy) for 4 projects to assess profitability and pricing and select a product positioning strategy. The developed models make it possible to increase profit per unit of production by 1.5-2 times.
 Increased targeted traffic on the trading website, by 15 times, which influenced the growth of inquiries. WordPress.
 Launched advertising campaigns in Yandex Direct. Optimized parameters using web analytics system, which increased the number of inquiries by 3 times.
 Developed 3 landing pages in order to increase the level of knowledge about products and as part of testing product hypothesis.
Main Skills
 Teamwork and creating a product development plan (Asana, Trello, Jira)
 Support and modernization of websites, HTML, CSS, Low-Code, API integrations, launching new functional sections and implementing A/B tests, SEO improvements (WordPress)
 Rapid prototyping skills via No-Code tools (Figma, Tilda)
 Development of digital-marketing strategy, launch and analysis of ads campaigns (Yandex Direct, Metrika)
 Development of a pricing strategy for the product (Unit-economy, Google Sheets)
 Conducting user tests and decision interviews (CustDev)
 Market research and competitor analysis (SimilarWeb, Statista, Google Trends, WordStat)