Position: Senior digital marketing manager / Product marketing Manager
Category: Marketing
English level: fluent
Years of experience: 8


Senior Marketing Manager, Svitla Systems, Inc. - US | B2b (February 2022 - Present)

1. Successfully enhanced target traffic volume by 30% through strategic link building and internal optimization.
2. Managed comprehensive marketing campaigns under strict confidentiality agreements (NDA).

Performance Marketing Manager, ExpertBox - US | Startup (June 2021 - December 2021)
1. Developed and implemented creative strategies that dramatically reduced the per-contact cost from $400 to $20, significantly increasing efficiency and profitability.
2. Leveraged market insights to form a set of hypotheses to test the product-market fit.
3. Conducted a comprehensive analysis of the market and competitor marketing activities. 
4. Digital Advertising Management: Oversaw advertising initiatives across various platforms, including Facebook and Google Ads. Utilized Google Analytics to analyze performance metrics, enabling continuous optimization of campaigns.

UA Manager, Yesim - Switzerland | Startup 
(November 2019 - March 2021)
Efficiently managed advertising budgets exceeding €100,000 per month, overseeing campaigns on Google Ads, Facebook Ads, and Apple Search Ads.
Analyzed marketing campaign performance using AppsFlyer and Facebook Analytics, optimizing budget allocation.

Key Skills & Certifications:
Marketing: Facebook Ads, LinkedIn Ads, Google Ads, CR Optimization, User Research, Market Trends & Competitor Analysis.

Analytics: Google Analytics 4, Google Tag Manager, A/B Testing, Data Analysis.

Management: Project Coordination, Vendor Relations, Strategy Development, Webinar Organization.

Certifications: Facebook Media Buying Professional, Google Analytics 4 Certified, Google Ads Certified, Apple Search Ads Certified.

(Please find more experiences in the complete version of the CV)