Position: Chief Marketing Officer | Marketing Manager | Head of Marketing
Category: Marketing
English level: upper
Years of experience: 7

- Grew up from SMM-Manager to CMO
- Built the internal sales and marketing department of the IT-company from scratch.
- Established and supervised a professional outsourcing marketing team of 13 specialists.
- Contributed to the growth of the IT-company, expanding the team from a few specialists to over 40 professionals and establishing our own office.
CMO (Current position)

About me:

- 7 years of marketing experience, including 4 years in a marketing management. Held positions as an SMM Manager, in-house marketer in an IT-company, CMO and CBDO.
- Built the internal sales and marketing department of the IT-company from scratch and managed it for 4 years.
- Established and supervised a professional outsourcing marketing team of 13 specialists.
- Made contributions to the growth of the IT-company, expanding the team from a few specialists to over 40 professionals with own office.
- Skilled in developing and implementing marketing strategies and branding.
- Specialize in digital marketing, with a keen interest in traditional marketing and behavioral psychology. Familiar with the works of Kotler, Ogilvy, Cialdini, Trout, and others.
- Proficient in KPIs such as ROI, ROAS, LTV, CAC, etc.
- Excel in using various marketing and design tools, including GA4, Google Adwords, Facebook Ads, Google Merchant, Google Tag Manager, Photoshop, Illustrator, After Effects, Premiere Pro. Experienced in content marketing, email marketing, SEO, PR. Skilled in creating websites on Wordpress. Have basic knowledge of CSS, HTML, Linkedin Ads, Twitter Ads.
- Enjoy working with data and Excel.
- As a CBDO in a marketing agency, gained experience working with various industries and markets in different countries.
- Experience with Agile/Scrum methodologies;
- Experience in conducting A/B testing of advertising campaigns, SWOT-analysis, ABC-analysis, competitor research and developing customer journey maps.
- Implemented cross-channel analytics using Binotel.
- Worked with various CRM-systems and collaborated with the sales department team.
- Strong in risk management, leadership, presentations, negotiation, and problem-solving skills.
- Have an experience in writing technical specifications for websites, chatbots, and CRM-systems.
- Currently managing a team of 40 specialists.
- Highly motivated to learn and embrace new challenges.
- Don`t work with russian companies since 2014.

Hobbies: Volunteer work, painting, playing the piano and ukulele, reading, and blogging.

Languages:
English (B2)
Ukrainian (Native)

Education: Master's Degree in Economics