Position: Product Owner / CMO / CEO (gambling)
Category: Marketing
English level: fluent
Years of experience: 6

1. Started 3 new casino products (white label and turnkey): P&L, roadmap, team recruitment, platforms comparison, UX design etc.
2. Increased casino revenues from 10k to 1M monthly. 
3. Recruited and managed marketing and dev teams to design, develop and launch a new casino brands from scratch
4. Entered new markets: Asia, Europe, LA, Africa
5+ years of experience in gambling projects (B2B and B2C). Ready to make every effort to start a new award-winning project or help the existing one to beat the competitors.

Key responsibilities & skills:
• Launching casino products from scratch: P&L, product vision, strategy and roadmap. I can lead both - dev and marketing teams to design, develop and prepare brand for launch and further promotion.
• Communication: stakeholders, internal team and external software and services providers. Negotiations with third-party software providers, control of integration and setup processes: casino platforms, payment processors, affiliate software etc.
• Budgeting: P&L for 24 months of operation, monthly financial planning, control of product cash flow
• Implementation of marketing strategy for online gambling brands: user acquisition, user retention, brand awareness, players engagement, VIP management, creation and setup of bonus system and tournaments etc.
• Management: recruitment and management of marketing and operational teams (SMM, SEO, PPC, content writers, designers, retention, affiliates, support team)
• Product optimization: optimization of website, LPs, emails, A/B testing 
• Analytics and Reporting: competitor analysis, product analytics, tracking and reporting on main product and marketing KPIs
• Organization of the company's participation in industry exhibitions (Europe, CIS, Asia, Africa).

Key software and tools: 
• Affiliate: inbuilt platform modules for CPA and RS affiliates, Affise 
• Analytics: Google Analytics, Google Optimize, Hotjar, GTM, GSC, Ahrefs, Semrush, Seranking, SimilarWeb etc. 
• Advertising: Google Adwords, Instagram and Facebook Ads, Exoclick and other ad networks 
• Bonuses: inbuilt platform modules for tournaments, loyalty, bonuses and promotions 
• Retention: Customer.io, Sendgrid, Textlocal, SendPulse etc. 
• UI/UX: Photoshop, Axure, Figma
• Website management: casino platforms, WordPress (also basic HTML and CSS)
Looking for a Product Owner / CEO / CMO position in gambling company or startup.