Position: Marketing / Growth / Partnerships / Sales | CMO
Category: Marketing
English level: fluent
Years of experience: 4

Scaling Httpool's Snap performance operations from ~$20k to ~$500k in less than a year, hiring an account management team and building sales pipeline
Securing a $20k consulting project for a fresh Lifestyle App looking for performance/creative/ASO guidelines
Cold-contacting Chinese Top Media channels and building user acquisition from scratch for a Health&Fitness project
I'm currently responsible for global performance on TikTok and Snapchat in Httpool, an official re-seller of all major social media. I'm leading both sales and operations teams 

I have 2 years of Brand Management experience and 3 years in digital performance marketing and project management, first with Health & Fitness App-s, then within a broader list of niches both web and mobile. 

Growth
- China: managed Bytedance, Tencent, Baidu, Weibo advertising business cycles. Expanded 3 apps (utilities/health&fitness/education) to China, achieving ROI+ quarterly spend of $400k+ through Bytedance only. 
- China: managed App publishing to local stores. APK preparation, troubleshooting, monetisation revision, legal, certification and store publishing with further ASO and App promotion
- Russia: set-up / explored / managed MyTarget; reduced CPI by 40% for a H&F project
- Apple Search Ads: established direct ties with Apple, boosted spend to $20k/month for 2 mobile projects
- App Store Optimisation: A/B tested and implemented best practices; increased the CR from store visit to install by 5% for a H&F project. Consulted to establish ASO routines to increase global organics by 15%
- Managed over 40 ad networks (average monthly spend >$80k). CPA/CPI/dCPM, creatives oversight, fraud analytics

Snapchat:
- Scaled Snapchat Ads from $90k to $280k in monthly spend for Health&Fitness project
- Scaled Snapchat Ads to $90k/month for a face swap App
- Managed Snap API-based automation, introduced rules to lower loss risks and cut the time required for daily upload routine by 80%
- Increased Snap creative review acceptance rate from 47% to 90%
- Improved and automated internal ad creation process
- Introduced feedback loops to improve creatives based on the market performance
I'm looking for out of ordinary products and excited teams to help them grow. I'm mostly excited to enter long-term partnerships which allow to explore, test and execute strategies I help designing.

Not interested in hands on media buying, i.e. managing Facebook Ads Manager.