Position: Marketing Manager / Marketing Coordinator / Product Marketing Manager / Content Manager
Category: Marketing
English level: fluent
Years of experience: 3


Marketing strategist & doer.

I’m a digital marketing specialist with a versatile experience in B2B marketing.

Overall expertise include but is not limited to that given below:
- Market insights formation: audience and competitors research, the actual service/product examination (SWOT-analysis).
- Value proposition, ICPs buyer personas development.
- Positioning and branding: key brand message and brand architecture defining.
- Content management:
  a) generating mock-ups, content for the website and landing pages;
  b) managing blog content from strategy to proofreading and editing;
  c) creating content for ads, email marketing campaigns, case studies, presentations, sales sheets etc.
- SMM: running activities across Instagram, Facebook, LinkedIn to communicate the brand value.
- PPC: 
  a) experience with Google Ads (search, banner, video ads);
  b) end-to-end advertising on LinkedIn, Facebook.
- SEO: adhering to best SEO practices across the website.
- Analytics: performance monitoring with analytical tools and representing metrics in weekly/monthly reports.

- Management and team coordination:
  a) planning, prioritizing and supervising marketing activities;
  b) coordinating SMM-specialist, SEO-specialist, writers and designers;
  c) taking part in expanding the marketing team - from developing a test task to new team members onboarding.