Position: Product Marketing Manager
Category: Product Manager
English level: upper
Years of experience: 3


Head of Digital Marketing, 
 April 2018 — March 2020

Hypothesis prioritization and development, CustDev;
Market and competitor analysis, developing a general product strategy;
Drafting and launching advertising campaigns, creating landing pages;
Marketing team coordination, assigning tasks to designers, copywriters, SEO specialists.


Product Marketing Manager,
 March 2020 — April 2021

Market research, competitors analysis, CustDev;
Determination of agency positioning, MVP preparation together with the team;
Promoting, launching and testing advertising campaigns;
Regulation of the operating process and customer success;
Marketing team coordination;
Partnerships and custom client projects;
Organizing and arranging participation in forums, exhibitions and conferences.


Product Marketing Manager, 
February 2021 — November 2021

Marketing team coordination, assigning tasks, training new employees;
Working with partners and mass media;
Market research, competitors analysis, communication with users;
Hypothesis prioritization and development;
Hypothesis implementation through user testing and A/B tests;
Analyzing results of the promotion, engagement, and user behavior;
Product market fit research, testing ways for product growth and development;
Creating UX text and mind maps for the app, maintaining a community for users;
Developing landing pages developing with designers.

Product Manager, 
January 2022 - October 2022

Market and competitor analysis, developing a product strategy and road map
 Prioritization of hypotheses and their implementation based on user research and A/B tests
Prioritizing product features and capabilities, backlog forming 
Analysis of user behavior and site results
Leading a team of 2 front-end developers, designer and SEO