Position: Chief Marketing Officer (CMO) |  Head of Marketing |  Head of Digital Marketing
Category: Marketing
English level: fluent
Years of experience: 11

Highlights of success:
- Helped launch and scale the company into 20+ new markets globally, taking it from zero presence in those markets to a category leader.
- Successfully launched 11 software solutions, from the first MQL to the creation of successful project cases.
- 6x growth in the marketing pipeline compared to the start of the project.
- By 2,250% increased the monthly target visitors site to the project for Latin America.
- Created a demand generation mechanism that is responsible for 70% of revenue.
- 1500 MQLs monthly through thoughtful content marketing.
- Growth of 30-40% annually inbound MQLs at the multi-product IT company.
- 100% increase in brand awareness in Latin America.
- 15+ years of experience in tech companies: B2B IT solutions, SaaS, Startups, FinTech.
- Successful experience in the markets of the USA, LATAM, EMEA, CIS, etc. 
- Domain expertise: SCM, retail, distribution, manufacturing, logistics, FinTech.

Strategy: 
• Participated in developing company's vision, mission and business strategy.  
• Successfully launched 11 software solutions. Expansion to 20+ countries.
•  Developed and implemented marketing and Go-To-Market strategies.
• Successfully implemented a project to enter the Latin American market (33 countries) as a new market within the time and budget.  
• Analyzed market trends and competitors to identify new opportunities.

Digital and Product
• Launched and supervised all marketing activities: digital marketing, social media, SEO/SEM, emailing, PPC, lead generation.  
• Successfully launched corporate and 10+ websites of solutions (UI/UX design, content, promotion)
• Content creation and localization: landing pages, articles, ebooks, guides, lead magnets, videos, podcasts, еtс
• Events: webinars, conferences, exhibitions. 
• Created 75+ project success stories in a variety of formats.

Brand Building/PR and Story Telling:
• Increased brand awareness at industry events USA, UK, Germany, Singapore, Poland, Ukraine, etc.
• Organized 10+ speeches at international conferences.
• Led brand identity redesign. 
• Led 3 international online conferences with thousands of registrations.
• Launched and developed a YouTube channel with over 100 videos.

Leadership/Supervisory: 
• Recruited, led, mentored and coached a marketing team of 20+. 
• Managed project cross-function matrix team using SCRUM. Regular online and on sight project meetings, brainstorms, lessons learned.
• Analyzed marketing initiatives' effectiveness and reported to the management board (OKR, KPI)
• Initiated and led a talent incubator project with a focus on engagement, career development and retention initiatives.
• Effectively collaborated with sales, implementation, product development and customer success teams.
• Built and maintained a Marketing knowledge hub.
• Management of marketing budget.