Position: Head/TeamLead of CRM/Retention
Category: Marketing
English level: pre
Years of experience: 6

Development of new markets.
Increase the percentage of user retention on the product up to 96%.
Loyalty program on the mechanics of the user's turnover on the product.
Increased conversion of 1-2-3-4 deposits.
Good experience in betting and gambling. I have developed marketing strategies for new and existing products. Implemented marketing strategy including campaigns, events, digital marketing and PR. E-mail, SMS-marketing (development of chains of letters, preparation of layouts).
As for the strategic part, he took an active part in opening / registering a company in Cyprus / Curacao, obtaining a license from Curacao and opening a bank account. Worked with payment organizations, as well as with providers of online casinos and bookmakers.
He was engaged in the analysis of markets, their uniqueness and interest in the company's products. Competitors were analyzed (pros and cons were identified), their positions in the markets, their advertising offers, functionality and promotion mechanics.
Product budgeting, calculation of expected profit and profitability from the moment the product is launched on the market, determination of the possibility of company losses in the first stages of product promotion and development of proposals for their minimization.
I have experience in building a marketing department and coordinating the work of department employees.
Assisted marketing in the development of digital assets as part of a multi-channel and marketing plan and leveraged personalization to the maximum to deliver relevant messages through digital channels to the right target at the right time.
Developed and implemented a testing process to determine the most effective and efficient ways of product development, programs aimed at increasing loyalty to the company and its products, etc.
Experienced in various business models such as B2B and B2C.
Management and development of the work of the Retention department, launching advertising campaigns / targeting, working with landing pages, promotions.
Segmentation of the user base into master segments and macro based on basic features.
Drawing up funnels at each stage of the user's life.
Budgeting.
Formation and testing of hypotheses.
Participated in the development of his own solution for the CRM platform and bonus module.
Data analytics and campaign statistics.
Formation of a task for a team of analysts to create DAU, WAU, MAU, LTV dashboards
Challenges, interesting projects, professional growth, development, great team of professionals and financial growth and stability.