Position: CMO/Head of marketing
Category: Marketing
English level: upper
Years of experience: 11


PROFILE 

Goal-oriented СМО with 12 years in driving brand awareness, lead generation, and explosive business growth across the USA, Europe, and the Middle East. An experienced data-driving strategist in B2B and B2C marketing, including a new market entry, product management, product launches, digital and offline multi-channel development. An exceptional analyst conducting analyses of trends and forecast sales to develop long-term strategies, key objectives, and operation executive plans based on business best practices as well as maximum growth and profit.  Strong management and communication skills proved by the ability to successfully manage large projects with a budget of up to $3M, to conduct three projects at the same time, to lead teams of 30+ members. 

CORE PROFICIENCIES

- Strategic Marketing
- Planning Budget Management
- Project Management
- Market Research
- Brand Management
- Brand development
- Marketing Strategy Development
- Digital Marketing (incl. SEO, SERM, PPC, Email marketing, CRM marketing, Social Media Advertising, Content Marketing, Video, SMM)
- Account Based Marketing
- Web Analytics
- Conversion Rates Optimization
- Digital Automation
- Digital transformation
- Data analysis

HIGHLIGHTED ACHIVEMENTS

- Creation and market entry of a new brand. Brand, marketing, PR and digital strategies which were developed and executed under my supervision, allowed a new brand to successfully enter the market and become #1 in the local market in one year, and #3 in the world in two years. 

- The new brand and to-go-market strategies development for a digital agency on the US market, which allowed to generate 6 clients for web development a month on a regular base just in half a year after the start.

- Explosive sales growth of a floral online shop - up to 187% just on the 3 month of digital strategy execution,  through market research, brand repositioning, digital marketing strategy development, CRO, marketing automation, data analyses, and efficiency improvements.

- Explosive sales growth of a furniture b2b brand - up to 400% in 6 months through digital strategy development, market and competitor's research, website redesign, execution of multi-channel digital strategy, marketing automation, CRO, data analyses, and efficiency improvement.
 
- A new product launch for a business consulting company, which allowed to get revenue from zero to $456k on the 2nd month after the start.