Position: Marketing Manager, Продажи, Клиентская поддержка
Category: Marketing
English level: intermediate
Years of experience: 5


From 05/2016 	Brand Manager in the company "FES UKR" (MacCoffee) (Kyiv, Ukraine)
•Working with a product portfolio of instant coffee and a line of coffee mixes (3 in 1)
•Development of the communication platform of the brand and its positioning
•Coffee market research, trend analysis, desk research
•Studying consumer sentiment, competitive brands, advertising activities of the coffee market
•Conducting tenders with contractors
•Coordinating and implementing KPI projects in ATL, BTL, Digital, Event
•Coordination and monitoring of the work of creative agencies, SMM, Digital projects
•Formation of the annual budget according to specific brand projects
•Sales analysis, analytical reports creation
•Сo-ordination and work with regional company employees
•Participate in product portfolio management, development of new SKUs.

03/2013 – 05/2016  Research Manager in the company «IPSOS Ukraine» (marketing BHT research) (Kyiv, Ukraine).
•Marketing researches of markets for instant coffee, ground coffee, coffee mixes, chocolate, biscuits, salty snacks, chewing gum, etc .;
•Analysis of consumer demand and sales, market monitoring;
•Study and analysis of competitors' activities;
•Analyze the visual effectiveness of a product, advertising campaigns and marketing strategies;
•Work with the database, its optimization;
•Study of the product range;
•Performing customer requests
•Conducting negotiations with project contractors, controlling their work;
•Customers: Mondelēz International-JDE ,Nestle, Berlin-chemie, Sandoz, IDS, etc..;

03/2012 - 03/2013	Junior Research Manager, UMG (Marketing researches)( Kyiv, Ukraine)
•Organizing, conducting computer marketing locations (CAPI) aimed at testing products, and further reporting to the client.;
•Participation in the "Eye tracker" study, written in analytical reports on the results;
•Conducting briefings for the field department of the company;
•Performing customer requests;