Position: Head of Marketing - Head of Digital - Digital Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 11

Here are some of my professional achievements:  

- Increased customer base by 450% for a SaaS product in the USA over 6 months. 
- Improved cost per install (CPI) by 150% by optimizing the Google UAC campaigns within 4 months.
- As a Digital Marketing Manager launched e-commerce private label brand in 6 months and achieved 20% MoM growth of revenue on Amazon ; 
- Set up and automated Facebook Ads Sales funnel (including remarketing and email follow up for abandoned cart recovery) to achieve 3-4x ROAS for ecommerce store in USA;
- Launched Google AdWords campaigns for international customers (APAC region) and achieved 200% ROI within 6 months;         
- Created and launched a marketing plan in cooperation with the Marketing department that led to 200% growth of customer’s base, 180% growth of depositor balances and 150% growth of transactions for rural banking within less than 12 months;
- Developed and launched marketing strategy that propelled growth of Digital Financial Services in Haiti; 
- Launched Digital Financial services in less than 6 months from start;
- Won US$2.5M First-to-Market award from Bill and Melinda Gates Foundation and USAID as part of Haiti Mobile Money Initiative.
Highly efficient and results-driven digital marketing professional with extensive experience in different industries across various international markets (USA, Europe, Caribbean Islands, Asia Pacific).     

Successfully managed cross-functional teams in developing and transitioning countries.

AREAS OF EXPERTISE
- Digital Marketing
- Marketing Management 
- e-Commerce  
- Mobile Marketing
- Project Management 
- Team Management  
- Market entry and business growth strategies  
- Mobile marketing for apps (including ASO)
- Data Analysis    

DIGITAL MARKETING EXPERTISE: 

- Facebook Ads (primarily for e-commerce and info businesses) 
- Sales Funnel automation (based on Facebook Ads and Google Ads traffic sources)
- Google Ads, Google Analytics (including Enhanced Ecommerce Analytics) 
- Google Tag Manager 
- Generating B2B business leads via LinkedIn Ads and cold email outreach to the USA IT Market  
- Email marketing and automation (ActiveCampaign, MailChimp, OmniSend) 
- Mobile App Search Optimization (ASO)
Looking for a Head of Marketing / CMO role that would allow me to help to take the business to the next level with a set of my skills and experiences. Open for relocation opportunities abroad.