Position: Head of Growth / CBDO
Category: Sales
English level: fluent
Years of experience: 6

Signed contracts with the world's largest companies.    
 
Raised tens of millions $ for clients' projects during ICO. 

Product launch resulted in 90 000 organic users in 1 year.
Results-driven Head of Growth / CBDO with over 6 years of experience in B2B Sales and Marketing and an extensive background in global technological businesses, SaaS, and outsourcing in AI, Game Dev, AR/VR, and Blockchain domains. 
I have a proven track record in creating and executing sales and marketing strategies, product management, and team leadership. 

Key Competencies & Skills:

Strategy Development &  Market Analysis:
- Developed a Value-First Strategy from company inception, including continuous competitor analysis, defining and segmenting ICPs, 
- Successfully created and executed go-to-market strategy.
- Conducted continuous Target Audience Analysis. Used Customer Development and Analytics to define the Value Proposition and shape the company’s products. 
- Created and kept updated company’s positioning through different phases of evolution. 

Content & Marketing: 
- Oversaw the Content Strategy creation, Content Plans, and various types of content. 
- Crafted and automated user acquisition and lead nurturing funnels.
- Executed successful PR and viral marketing campaigns.
- Managed budgets and spearheaded marketing campaigns.
- Orchestrated multiple product launches.  
- Created and grew own community to get more insights and help with the testing of new product features.

B2B Sales & Business Development: 
- Developed Sales Strategy (both inbound and outbound), client service, and retention plans.
- Conducted market research and identified potential clients. 
- Data-driven decision-making on choosing the most promising submarkets, industries, and niches. 
- Created sales pitches, presentations, demos and other documents to shorten the sales cycle. 
- Established Lead Gen flow. 
- Managed the sales pipeline and closed deals (US, UK, EU). 
- Presented the company at the world’s biggest exhibitions. 

Team Leadership and Development: 
- Created the hiring plan, defined required competencies and the team structure.
- Regular definition of the OKRs, team planning and goals decomposition. 
- Hired, managed, motivated, and mentored a dynamic growth team.
- Established clear processes, performance reviews, and professional development plans.
- Demonstrated resilience and leadership during challenging periods.