Position: Marketing Manager | Head of Marketing
Category: Marketing
English level: intermediate
Years of experience: 9

I have developed and implemented a marketing strategy from the ground up for three distinct businesses. 
Additionally, I have made significant contributions in my current role, including:

1. Establishing a marketing department from the beginning.
This department became the first one in the company with clearly defined processes, documentation, and, most importantly, goals and key results. My current marketing team comprises a content manager, a data researcher, a designer, and part-time SEO specialist and two part-time copywriters.

2. Introducing the OKR management framework to our company.
We connected all business goals with our daily tasks and began measuring our efficiency.

3. Participating in the development of a new website.
We collected all the necessary data from the previous website and rebranded and refreshed it. The most significant aspect was comprehensive search engine optimization, which resulted in increased website traffic.

4. Creating an inbound marketing strategy.
When I joined the company, there was no blog or marketing plan in place. We devised a comprehensive marketing strategy with various branches, such as SEM and SMM. I am confident in my ability to scale it to achieve more MQLs and SQLs.

5. Focusing on the account-based marketing approach.
I assisted our sales manager in conducting outreach sales campaigns (using LinkedIn and email) that were linked to CRM (Hubspot) and automation tools (Crunchbase, Expandi, Clearout, Reply.io, Make). As a result, we obtained five new clients through this new sales process.
As an experienced marketing professional, I firmly believe in the transformative power of a well-crafted marketing strategy and messaging. 

In my view, marketing serves as a vital link between a brand and its customers, bridging the gap between them and creating a connection that can lead to long-term loyalty and growth.

Since 2013, I have been employed in the marketing field. 

I have gained experience working for:
- startup in pet industry - 3 years and 10 months;
- digital marketing agency - 1 year 
- B2B SaaS startup - 1 year and 3 months 
- outstaffing IT company - 9 months 
- US consulting company - 1 one year and 3 months.

Since February 2021, I have been employed at a software outsourcing company located in Lviv.

My professional interests encompass a broad range of topics, including
1) modern management models in digital marketing, 
2) strategic marketing, 
3) inbound marketing (including SEM, SEO, content marketing, and social media), 
4) PPC management (with a focus on conversion rate models for advertising), 
5) outreach marketing campaigns via email and LinkedIn,
6) communication strategy (PR), 
7) automation marketing processes (using Make and other tools), 
8) product marketing (for SaaS)
9) gamification.
I'm looking for a friendly, motivated, professional team in edtech product company or game development company.

What is meaningful to me? 
1. Ambitious business goals that are aligned with SMART methodology;
2. An open-minded work environment; 
3. A transparent corporate management system (OKR would be an added benefit);
4. A flexible work model.

I'm open for: 
1.Developing and implementing (or enhancing) the marketing strategy for the company;
2. Assisting with brand development;
3. Overseeing marketing research;
4. Streamlining the marketing management process;
5. Designing and launching new product or service features;
6. Establishing inbound marketing as a component of lead generation;
7. Configuring marketing automation processes.