Position: Marketing Manager/Digital Marketing Manager
Category: Marketing
English level: upper
Years of experience: 6


Digital marketing manager

April 2019 - nowadays
Trio Dveri 
•	Defining, developing and executing strategic marketing plans
•	Budget planning and management
•	Gathering and analyzing marketing metrics (website & sales related), setting up and maintaining monthly reports to track performance
•	Launching the A/B tests to check the hypotheses
•	Searching, managing and launching lead generation channels
•	Creating, maintaining and promoting the websites (corporate site, sites of brands and landing pages)
•	Google ads management and reporting
•	SEO management and reporting
•	SMM management (creating content, targeting; working with Instagram, Facebook and Pinterest)
•	Preparing e-mail marketing campaigns
•	Developing content ideas, writing, creating from scratch and curating content (3d visualization and animation, graphic banners for websites, branded video, articles for blog etc.)
•	Implementing PR-campaigns
•	Creating promotional items and materials (catalogues, brochures, other POS)
•	Launching CRM system (AmoCRM) to optimize call center department

Chief Marketer

March 2016 - November 2018 (2 years 9 month)
Ltd. “Aclima” (distributor of HVAC equipment) 
•	Working closely with the product managers and sales department to promote brands
•	Working with sales to create initiatives to increase leads and drive more sales from new and existing customers
•	Budget planning and management
•	Managing the inner and outsourced marketing team (marketing assistants, SEO, PPC, copywriters), also contractors: web developers, designers and video artists
•	Managing all social media channels, strategy and activity
•	Launching, maintaining and promoting websites and landing pages. Analyzing user behavior for better user experience
•	Managing and optimizing lead generation in digital channels and on specialized industry websites e.g. SEO, PPC/Google AdWords
•	Managing video content creation, content plan and articles for the blog
•	Dealing with email marketing campaigns
•	Creating marketing materials (POS and web)
•	Communicating with customers, organizing a full cycle of marketing support for dealers (offline and online marketing activities, development and maintenance of a special marketing program)
•	Organizing participation in offline events for company brand promotion