Position: Marketing manager
Category: Marketing
English level: intermediate
Years of experience: 6


Skills

Email-marketing (SendPulse, Mailchimp)
Google Analytics, Firebase
CRM systems (Bitrix24, amoCRM, worksection, Megaplan)
SimilarWeb
Apix-drive
Canva
Facebook Business Manager
Google Ads
Google Merchant Center
Google Sheets (including automation through the Supermetrics service)

Current Position

Marketing Manager

Managing products' entire email marketing operation from end to end:
- email template creation
- analyzing the performance result of promotional and triggered campaigns
Constantly executing A/B tests on email concepts, designs, subject lines, content, templates, sending times, and segmentation.
Launching and editing sites on Wix.
Conducting NPS and CSI surveys.
Establishing interaction processes between marketing and sales departments (automation of work with leads and customers).

Past Position

2018-2022  Head of Marketing

Development of a marketing strategy, control of accounting at the skin stage, and analysis of diagnostic results (B2C and B2B segments).
Coordination of the marketing department with the work of other divisions of the company, establishing communication between departments (SEO department, programming and testing department, sales department, quality control department).
Work on positioning the company in the market together with the Product manager.
Building processes of attracting buyers to the marketplace through various sources of advertising traffic (Google (emphasis on PPC advertising, advertising of 8 million SKUs), Facebook, partner networks, email newsletters). Advertising traffic - 40-45% of the total.
Construction, analysis, and planning of reporting from all advertising directions. Reports are generated in GoogleSheet thanks to automation with the Supermetrics service.
Motivation and development of the marketing department team.
Constant analysis of the market and competitors.

2016-2018  Marketing Manager

Launch and optimization of Google advertising campaigns (DSA, Search campaigns, KMS, Google Shopping, Product remarketing).
Launch and optimization of advertising campaigns on Facebook (Remarketing, Product remarketing, Look-alike audiences).

Working with amoCRM. Segmentation of buyers by funnels. Setting up automatic interaction with customers according to the degree of readiness for the order (automatic mailings, display of advertisements, tasks for the manager)

I am looking for the positions: Marketing Manager, Head of Marketing, Digital marketing specialist.
I do not work with Russians in the team and Russian services