Position: CRM Manager
Category: Marketing
English level: fluent
Years of experience: 3


CRM Manager
from 08.2022 to 04.2023
PMI, Kyiv (Gambling)
• Develop and execute sport and casino campaigns (Cashback, Insurance, Freebet, Deposit
bonus, Free Spins, Prediction, Totalizator, Rating, Toss)
• Launch welcome bonuses, reactivation bonuses and restart automated campaigns
• Audience group identification and segmentation
• Develop a CRM plan for the regions including list of campaigns, lifecycles, workflows, contents
according to marketing strategies;
• Apply A/B testing approach and effective campaign measurement methodology with regular
reporting of results and insights;
• Work with CRM systems, email, web push, native push and sms.

CRM Promo Manager
from 06.2021 to 07.2022
IT company, NDA, Kyiv (Gambling)
• Create promotional content materials;
• Audience segmentation for upcoming promotions;
• Promotions, tournaments, lotteries, regular and exclusive bonuses, loyalty programs
preparation in the CRM system;
• Create bonuses for upcoming promotional mailings;
• Communicate with games providers and coordinate games positioning on the website;
• Develop and implement CRM campaign automation plans, optimizing the existing;
• Monitor results and improved KPI campaigns;
• Prepare reports/recommendations based on the collected statistics on past activities.

Customer Support Representative
from 06.2020 to 06.2021
IT Company, NDA, Kyiv (Gambling)
• Provide efficient technical support via online chat, telephone and e-mail;
• Support existing and prospective clients by providing them timely and accurate information;
• Interact with other departments and escalated customers feedback further;
• Inform clients about difficulties (system failures, market issues) and provide regular resolution
updates