Position: Retention Marketing Manager, Email-marketing manager
Category: Marketing
English level: upper
Years of experience: 4

Implementation of account-based marketing at MedTech product (launching the Data gathering platform, mapping accounts and identifying key internal players, defining the content and personalizing massages, determining optimal channels for communication, etc.)
Skills

Email-marketing processing 
HTML & CSS
Google Analytics, Amplitude
Experience with ESPs (MailerLite, SendPulse, eSputnik, Solitics,
Customer.io, Iterable)
A/B testing
Market and target audience analysis
RFM and cohort analyzing
Anti-spam activities
Testing with Litmus, Email on Acid, etc
Creating templates in Stripo, Figma

EXPERIENCE

Email marketer in Amazing apps (product)
January 2022 - till now

Managing products' entire email marketing operation from end to end:
- email template creation
- automation logic and set-up
- analyzing the performance result of promotional and triggered campaigns
- working on improving domain deliverability
Ongoing experimentation: Constantly executing A/B tests on email concepts, designs, subject lines, content, CTAs, templates, sending times, micro-segmentation, and more.
Curation of the company’s contact list
Managing projects and collaborating with copywriters, translators, designers, product owners, developers, data analytics, and other stakeholders

Marketing automation specialist at Maxitech (FinTech, Israel)
June 2021 – December 2021

Managing the e-mail production workflow, including writing briefs, strategy, and testing;
Launching automatic app- and web-pushes chains, triggered communications, pop-ups, account, and personal event communications
Data analysis: performance metrics and behavioral and demographic data.
Working with the database: replenishment, segmentation
Drafting retention strategy, communication strategy
Deliverability management

Retention manager at Doc.ua  (Med-tech, Ukraine)
October 2020 – June 2021

Marketing Manager at Adonis   (Medicine)
August 2019 – October 2020

Marketing Manager at Reactor  (Innovation accelerator)
January 2018 – August 2019
I'm interested in getting a job at a product IT company (especially FinTech, EdTech, Health and wellness, and social tech)