Position: Head of SMM
Category: Marketing
English level: upper
Years of experience: 5


Head of SMM Department
AUGUST 2022 - PRESENT
Spearheaded the Social Media Marketing Department, supervising a 15-member team of SMM professionals.
Formed a competent team of media buyers and established a comprehensive traffic-buying process
Instituted the OKR planning framework within the department
Designed and executed a successful method for generating viral content, resulting in increased brand visibility on TikTok, Instagram, and YouTube
Investigated and utilized alternative traffic sources like Snap Ads, Reddit Ads, and Twitter Ads to diversify user acquisition channels
Conducted extensive research to develop innovative strategies for user attraction via social networks

User Acquisition Manager
FEBRUARY 2021- AUGUST 2022
Managed and executed high-impact paid traffic campaigns via platforms like Facebook and TikTok Ads to drive user acquisition.
Conducted rigorous in-app traffic testing to optimize the user experience and increase conversion rates for a significant product app.
Led the optimization of numerous advertising campaigns, utilizing advanced analytics to maximize reach, engagement, and overall performance.
Spearheaded developing and implementing innovative communication strategies to enhance brand visibility and user acquisition.
Collaborated closely with the Website Development Team to design effective sales funnels, increasing customer retention and boosting sales.
Generated significant user acquisition through free traffic sources, notably by engaging prospective clients on platforms like Reddit.
Designed and implemented an automated network of accounts for seamless content publication and brand mention integration, leading to increased brand awareness and audience engagement.




Digital Marketing Manager

MAY 2020 - DECEMBER 2020
Orchestrated ad campaigns on Facebook Messenger, integrated with Manychat for Amazon e-commerce brands
Monitored, scaled, and optimized campaigns, managing a monthly budget of $10,000.
Experimented with new target hypotheses and leveraged lookalike audiences based on customer lists
Analyzed campaign statistics for optimization and cost reduction.

Social Media Manager
MARCH 2019 - MAY 2020
Formulated marketing strategies for internal e-commerce brands catering to the Ukrainian market, such as Chicolino, Chisto, and Dini
Oversaw influencer marketing on Instagram and Facebook
Implemented Paid Ad campaigns on Facebook and Instagram