Position: Content marketing specialist
Category: Marketing
English level: fluent
Years of experience: 7

I am the copywriter, editor and head of content with experience in fitness-sport niche.

To work in this niche I completed courses in nutrition, personal training and marketing in fitness clubs.
2021-2022
Media Director at Motify, Saint Petersburg (remote)
Motify is the application that offers users to train online.

Developed content strategy aligned with short-term and long-term marketing targets:

-defined the TOV and key messages, 
-coordinated the media – developed an editorial calendar and managed the team of 20 writers and experts (nutritionists, coaches, yoga and Pilates teachers),
-developed wireframes and content for website, landing pages and emails,
-created content for social media. 

2019-2021
Media Director at Yaro, Kiev
Yaro is the brand of healthy vegan food. 

Created content to support all kinds of communication channels:
-the blog,
-the CEO’s personal blog,
-the magazines,
-the BTL,
-social media. 

2016-2021
Editor-in-chief at OMactiv, Chisinau
Omactiv is the media about healthy lifestyle.

Developed the marketing strategy and managed the team:
-defined the TOV, 
-coordinated the media – developed an editorial calendar and managed the team of 30 writers and experts (nutritionists, coaches, ecologists, psychologists, yoga and Pilates teachers and many others,
-optimized content according to SEO,
-coordinated the social media team, 
-managed the PR of the project.