Position: Media Buying Team Lead
Category: Marketing
English level: upper
Years of experience: 6


Marketing Consultant
2022-2023
- Consulting services and developing strategies for various digital businesses, including those in the Crypto, Betting/Gambling, and Fintech industries. Attracting users through all stages of the marketing funnel, including development, creation, implementation of multi-channel programs, and their management.
-Managing ad networks, implementing advertising, and A/B testing of creatives Planning and managing UA campaigns and analyzing their performance Analyzing trends and insights
Looking for new creative ways to improve the performance
Preparing reports and presenting results at C-Level

Head of Marketing / Performance Marketing Team Leader
DataDuck (FinTech)2021-2022
-Working with top networks in mobile and native ads industry: Liftoff, Adcolony, Moloco, Unity, Taboola, MGID, Adgebra, and more than 30+ other ad networks Managing digital acquisition channels and budgets; overall spending was $1 million monthly
-Building, testing, and optimizing user acquisition funnels for different markets with a primary focus on Asia, Africa, and LATAM countries;
-Advanced knowledge of Retargeting activities and Global Awareness marketing campaigns. Working closely with big brands and names, like Ronaldinho, IPL, etc.
-Profound experience working with influence marketing
-Executing user acquisition & activation strategy to meet performance-based KPIs;
-Experience in unit economics management, business intelligence (PowerBi/Qlick), Data-Driven philosophy
-Leading the Performance Marketing Team of more than 10+ professionals

Senior Media Buyer
DataDuck (FinTech) 2017-2021
-Creating and analyzing User Acquisition and Retargeting campaigns with budgets of more than $400 000 Monthly
-Working with AppsFlyer, Voluum, Adjust, and Binom MMPs
-Deep knowledge of different user acquisition models (CPI, CPA, CPC, CPL, CPM) Set up campaigns in major mobile and native ads/popunder networks: Unity, Liftoff, YouAppi, Moloco, AdColony, MGID, Taboola, Propeller, Adsterra, etc. Working with different ads type: in-app, video, native, push, pops
-Searching new traffic sources and ad networks
-Working with Tier2, Tier3 countries
-A/B testing and increasing results of traffic sources on all levels
-Analyzing user' cohorts based on their LTV and other marketing product events