Position: Marketing specialist
Category: Marketing
English level: pre
Years of experience: 8


Experienced, responsible specialist with more than 8 years of experience in marketing, mainly in the field of B2B. I worked in such areas as IT distribution, automotive business and agriculture.

During his work with the team, I successfully organized and conducted more than 120 projects, from online advertising campaigns to specialized conferences with a simultaneous number of 2000+ participants from around the world.

I have worked with such well-known brands as Hewlett Packard Enterprise, HP Inc., Check Point, Extreme Networks, Penta Security, Juniper Networks and others.

CAREER HISTORY

07.2021 – 02.2022 (7 months) - B2B marketing consulting, event consulting
self employed (IT distribution)
Duties:
•	analysis of the market and the external environment of the company
•	development of marketing strategy and promotion plan of the company
•	site analysis, content of the plan of social networks
•	development of a loyalty system for different categories of customers
•	organization and preparation of online and offline events
•	launch of advertising campaigns on Facebook, Instagram, Linkedin
•	writing technical specifications for IT specialists


11. 2017 - 07. 2021 (3 years 9 months) - marketing manager,
MUK Group, muk.ua
(IT distribution, B2B, 500+ employees)
Duties:
•	market research, analysis of competitors
•	development of marketing strategies, budgeting, cost management
•	preparation and conduct of advertising campaigns
•	development of a system of personalized communications with customers and partners
•	development of a full cycle content plan for the event
•	writing terms of reference for designers, programmers
•	planning and evaluation of the efficiency of lidogeneration channels
•	work with contractors, setting tasks and monitoring their implementation
•	marketing reporting in accordance with the requirements of the vendor
•	document management related to marketing activities
•	analysis of the effectiveness of the marketing team, sales department

      12. 2015 - 11. 2017 (2 years) - advertising manager,
Bogdan Corporation, bogdan.ua / trade-in.com.ua
(sale of new and used cars, B2B, B2C, 150+ employees)
Duties:
•	preparation of seasonal offers for the car showroom and the service station network
•	organization of local and partner events
•	analysis of the company's competitiveness in the Ukrainian market
•	development of POS materials (idea, layout, printing)