Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 10


Marketing and product management leader with a history of developing and implementing product strategies with confirmed business results. Experience in creating and executing marketing strategies, as well as promotional activities for brands in B2C/B2B market. Stimulated brand affinity, deep customer engagement using digital tools, and handled delivering ROI. Cooperated closely with leaders across the organization to develop larger business goals.

Premier Food (Mr. Grill)
Chief Marketing Officer

Led a team of 11 in all aspects of marketing (product, brand & trade and field marketing)
Developed a comprehensive marketing strategy and executed a sophisticated marketing plan
Produced key brand DNA, messaging platform, tone of voice, visual guide, product, and strategic partnerships roadmap based on sociological research
Created a product proposal for each target group of customers B2C/B2B
Budgeting for a financial year and following up during the year of all business lines
Driving and monitoring the delivery of marketing KPIs on an annual, quarterly basis including cost per acquisition (CAC), conversion rate (CR), and customer retention rate (DRR)
Persha Pryvatna Brovarnya
Brand Manager

Developed annual marketing plans for brands
Developed brand communication and content architecture, including shooting new TV commercials & Key Visual. Worked directly with the PR, creative agencies.
Tracked key marketing metrics such as customer retention rate (DRR), and lifetime value (LTV).
Saturn Home Appliances
Head of Advertising Department

Developed and implemented company brand strategy
Built brand awareness, increased brand value, and profitability to the target audiences
Launched e-commerce website saturn.ua, leveraging online growth. Connected Offline with Online. Designed go-to-market strategy and product launches. Partnered with outside agencies to steadily increase online sales
Developed online marketing plans across appropriate channels, including email, PPC, SEO, affiliate marketing, and search ranking optimization (SRO)
Integrated marketing omni-channel campaigns launch with TV copies shooting, digital, and TV shows
Executed marketing initiatives including campaigns, events, and corporate social responsibility programs
Tracked key marketing metrics such as cost per acquisition (CAC), conversion rate (CR), and customer retention rate (DRR). Led a team of 6 in-house marketers, agencies, and contractors.