Position: Senior Product Marketing Manager, Growth Manager
Category: Marketing
English level: fluent
Years of experience: 6


Utility app for the US market (April 2020 - present)
Senior Product Marketing Manager

- Researched conversion drops and led ideation workshops.
- Designed user surveys to understand customer behavior and needs.
- Created a weekly Voice of Customer report for addressing feedback and pain points.
- Conducted A/B tests for better App Store and Play Market conversion.
- Built a flow around NPS survey for getting positive reviews.
- Enhanced the Referral Program's efficiency through iteration and testing.
- Implemented various messaging campaigns for retention (email, push, in-app, SMS).
- Successfully launched on Product Hunt.
- Ensured proper attribution for marketing activities.

Smart home hardware products (August 2017 - March 2020)
Marketing Manager

- Developed and executed long- & short-term strategies 
- Led marketing team, coordinated marketing activities 
- Created promo campaigns from scratch (organised 30+ campaigns)
- Managed website (decided on the new features, worked with developers on the implementation, created landings, managed website admin system) 
- Organised fundraising for the new product
- Prepared for the exhibitions (CES Las Vegas, IFA Berlin) and presented our products there 
- Social media marketing 
- Partner outreach and relationship management
- Cooperated with influencers 
- Photo shooting organization