Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 5


Work Experience in Marketing and SMM

Working in the field of marketing and SMM with automotive brands, I have successfully participated in a range of projects aimed at increasing brand visibility and engaging the target audience. My role involved developing and implementing comprehensive marketing strategies, creating content plans, as well as interacting with clients through social media.

Projects and tasks I have completed:
1. "Summer Drive" Campaign Launch: Devised and executed a successful marketing campaign for an automotive brand, encompassing the creation of compelling advertising materials, social media posts, and contests, resulting in a 20% increase in sales during the summer season.

2. Influencer Partnerships: Collaborated with influential figures in the automotive sector, effectively extending the brand's reach to a new audience and boosting our social platform subscribers by 30%.

IT Industry Experience (B2B and B2C)

Within the IT realm, as a marketer, I have been engaged in promoting both B2B and B2C products. My responsibilities included market analysis, identifying customer needs, and developing strategies to enhance sales and improve customer interactions.

Projects and tasks I have completed:
1. Launch of B2B SaaS Product: Devised a marketing strategy for a B2B SaaS product, encompassing the creation of a landing page, email marketing, and content tailored to the B2B target audience. This resulted in a 50% increase in subscribers and a 25% boost in conversion rates.

2. Introduction of B2C Mobile Application: Orchestrated a comprehensive marketing campaign for a new B2C mobile application, incorporating social media advertising, app store optimization (ASO), and collaboration with bloggers. This led to 100,000 app downloads within the first month.

Skill Enhancement and Future Plans

Currently, I am positioned as the head of the marketing team, where I oversee strategic planning and campaign development. Looking ahead, I aspire to deepen my expertise in data analytics and the utilization of artificial intelligence tools for more precise audience targeting and informed marketing decisions. Additionally, I plan to delve into advanced influencer marketing methodologies and enhance my proficiency in multimedia content, such as video and virtual reality, to achieve deeper audience engagement.