Position: Content Manager
Category: Marketing
English level: fluent
Years of experience: 5


For Binance since 2021, I serve as the Content Marketing Lead, (Africa). Here, I built “Buy Bitcoin Nigeria” landing page--Ranks Number 1 on Google SERPs for “buy Bitcoin in Nigeria”. 
I developed 50+ optimized content pieces accounting for 9% of local search traffic.
Developed 20+ scripts as I grew our local YouTube channel to 11k subscribers in 6 months.
Planned, supervised & managed the content strategy & distribution for 3 sub-regional content managers.
Launched “My Crypto Journey” series - Showcasing African individuals whose lives have been changed by crypto. Over 35,560+ organic clicks on these pages in 6 months. 
Pioneered Africa Learn & Earn series: Grossed over 40k+ new Twitter followers, 20k+ Facebook followers, and  >3 billion impressions across all social channels in 6 months.
Pioneered #ElevateAfrica series: Encouraging African Binancians to share video content about what they loved about the Binance ecosystem. (10 videos, 3.6m+ impressions)
Grew instagram followers from 16k to 81k | Twitter followers from 69k to 205k in less than 1 year.
Crafted the localized email newsletter that created more top of mind for the brand
Ideated and successfully coordinated the “Binance Blockchain for Women Bootcamp” to increase brand reputation and promote inclusion in the African ecosystem.
Created and launched user-generated content to keep Binance as Top-of-Mind to users that watched the AFCON’21 Tournament.