Position: Digital Marketing Manager
Category: Marketing
English level: upper
Years of experience: 6


More than 5 years of experience in digital marketing and management, specializing in a comprehensive approach to the creation and development of B2B/B2C projects.

Skills:
≻ Business and competitor audit (website, SEO, PPC, audience, products, development prospects);
≻ Website development on CMS platforms: WordPress, Bitrix, OpenCart, Joomla, Magento, Shopify;
≻ Basic knowledge of HTML, CSS, JS, PHP, SQL, Python;
≻ Setup of analytics tools: Google Analytics (GA), Google Tag Manager (GTM), Google Optimize, Analytics 360, and other internal and external analytics systems;
≻ Creation of advertising campaigns on Google, Bing, Facebook/Instagram, LinkedIn, Amazon, CPA, Email, and Push;
≻ Creation and development of additional B2C and B2B traffic sources (e.g., Clutch);
≻ Automation of work and visualization of funnels using Power BI, Data Studio, etc.



Experience:

Brand manager (September 2021 - Present)
Main task: full control of the positioning of multiple international brands (dev, SEO, content, advertising, SERM, events, CRM, etc.), setting KPIs and overseeing the lead generation process.

Chief marketing officer (June 2019 - September 2021)
Main task: building the marketing department and ensuring the achievement of key business growth metrics.

Head of Marketing (December 2018 - June 2019)
Main task: website development and lead generation setup.

Seo specialist (August 2018 - December 2018)
Main task: technical SEO optimization and automation.

Junior web developer (December 2016 - July 2018)
Main task: development of sites on WordPress, Bitrix, OpenCart.