Position: Digital Marketing & Communications Specialist
Category: Marketing
English level: fluent
Years of experience: 10


My main tasks include clarifying the benefits and importance of the product/service to the client, promoting it through appropriate channels, and generating leads for the sales team. 
Focus areas: Product & Service Marketing, SaaS, Blockchain

• Market Research & Market Analysis: Conducting comprehensive research using tools like Ahrefs, SEMRush, SimilarWeb and others to identify market trends, target audiences, and competition to find USP.
• Digital Strategy: Developing effective communication strategies to position businesses in multicultural markets, translating customer insights into features, and managing roadmaps aligned with business goals.
• Omnichannel Marketing: Creating seamless customer experiences across multiple online and offline channels using tools like Geru to make forecast and calculations.
• Project Management: Managing cross-functional projects, including campaigns, website development, and product launches, with clear technical specifications and quality delivery.
• Content Development & Distribution: Crafting engaging copy for blog posts, websites, ads, and social platforms to resonate with audiences and drive engagement and conversions. Creating valuable content for digital channels, ensuring consistent messaging.
• Advertising: Planning and executing targeted campaigns on social media (e.g., Meta Business, LinkedIn Ads, Twitter Ads) and search engines (e.g., Google Ads).
• Social Media Marketing (SMM): Communicating with audiences through platforms like LinkedIn, Facebook, Instagram, Twitter, Reddit, using analytics and reports to maximize selling opportunities.
• SEO: Solving technical problems and looking for keyword and link building opportunities, utilizing tools like Google Search Console, Ahrefs, SEMRush, Serpstat for keyword research and optimization.
• Team Leadership: Leading and mentoring cross-functional teams, fostering collaboration, and driving success, including coordination with verified freelancers.
I am looking for long-term collaboration where I can apply all of my practical experience in complex digital marketing, develop the marketing department, and influence strategic decisions within the company, in order to build a strong brand and generate value for all stakeholders.