Position: CRM / Head of Support / Head of Sales department (VIP)
Category: Marketing
English level: upper
Years of experience: 8

• Implemented a customer loyalty program based on performance analytics and made it possible to
segment the customer base with further individual study and accruals.
This made it possible to optimize some of the processes, the percentage of bonus accruals, as well as the
work of the client department
• Created a system of internal evaluation of sent letters, made calls, where indicators were built on
numbers and quality
This made it possible to motivate experienced employees, expand the department and reduce the
workload.
• Implemented a knowledge base in the field of igaming, which was located both in СRM and Сonfluence
This brought an understanding of internal processes for new employees, and also reduced user response time.
• Work in the field of igaming for more than 7 years. I understand the features, problems, as well as solutions at
all stages of the client’s conflict with the product (casino and betting)
Thanks to understanding, analysis, and A/B testing, we managed to solve some of the project’s issues, which
attracted new (old) users to continue spending time
• Improved the skills of more than 20 employees, which made it possible to attract even more attention and
responsibility within a large company.
I have been working at igaming for more than 6 years, I started as an ordinary account manager and now I work as a customer retention manager, where the main responsibilities include:
* creating a loyalty program
* active work with GGR, ARPU, LTV and other indicators
* construction of general principles of working with clients (mailings, personal messages, phone calls)

I want to create a client-oriented project that will be the most interesting for users
I don't work with a business that is less than a year old, with companies that cheat people