Position: Lead generation/Sales development manager
Category: Lead Generation
English level: fluent
Years of experience: 5


2 years as a Project manager for Sales dev/Lead gen agency
2,5 years as an SDR for US-based AI unicorn
1 year as an Outbound Team Lead and Marketing Specialist

Typical tasks I worked on as

Outbound Lead Generation Team Lead:

- Led a team of SDRs, providing guidance, coaching, and mentorship to optimize their performance.
- Developed and implemented lead generation strategies, leveraging various channels such as cold calling, email outreach, social media prospecting, and industry events.
- Conducted regular training sessions to enhance the team's prospecting skills and improve their understanding of the target audience and industry trends.
- Monitored team performance and individual KPIs, ensuring goals were met and providing feedback for continuous improvement.
- Collaborated closely with sales teams, facilitating seamless handover of qualified leads and driving successful lead-to-opportunity conversion rates.
- Utilized CRM platforms, such as Salesforce or HubSpot, to track and manage leads, providing real-time visibility into the sales pipeline.


Marketing Specialist:

- Executed email marketing campaigns, utilizing segmentation, personalization, and A/B testing to drive engagement, nurture leads, and increase conversions.
- Conducted thorough competitor intelligence analysis, monitoring competitor activities, market trends, and customer preferences to inform marketing strategies.
- Utilized CRM platforms to manage and maintain customer data, ensuring accurate and up-to-date information for effective targeting and segmentation.
- Collaborated with cross-functional teams to develop marketing collateral, including sales enablement materials, case studies, and white papers.
- Assisted in the planning and execution of marketing campaigns, utilizing a mix of digital marketing channels such as email, social media, and content marketing.
- Analyzed campaign performance metrics, including open rates, click-through rates, and conversion rates, to evaluate success and identify areas for optimization.