Position: Head of Marketing
Category: Marketing
English level: fluent
Years of experience: 9

- Developed and executed first integrated campaign for Uber with TV component in CEE (Aided Brand Awareness +12%, TOM +4%,  Consideration barrier “There are no cars nearby”-35%, “Uber is a brand for me” +9%).
- Developed and executed viral real-time (in 24h) marketing campaign ‘Stay Connected” following the ban of Yandex Taxi in Ukraine to amplify Uber presence in the country without direct pointing at the competitor (86M impressions, +48% Trial, +23% Rider resurrection).
- Developed,  launched and operationally scaled Car Branding in Ukraine that proved to be the most efficient touchpoint for improving brand image and fostering purchase intent.
- Signed multiple deals with partners with largest investments coming from Visa (up to $1m) with almost zero investments on Uber side to facilitate usage and position brand as Technological and Number 1 player on the market.
- Managed 30+ campaigns, events and activations (UberSESSIONS,UberSERENADA, UberGIVING, UberELKA, UberMIKOLAY, Uber8, Святкуй Не Рулюй, etc.)
- Executed one of the most effective reorganizations in CEE: headcount optimized from 25 FTE to 5 FTE, marketing budget optimized from 8% gross bookings to 2.6% while maintaining & growing all major KPIs vs. previous year. 
- Built function-based, centralized team in Kyiv hub covering 7 countries 
- Designed and managed a wide range of cutting edge market studies, including but not limited to Touchpoint research, Rider Journey study, Understanding the nature of safety perception, Comparative behavioural & profile study of riders ordering via app and via phone, Usage & Attitude study 
- Marketed the launch of brand new product for Uber “Calling Uber via phone” for late majority segment of riders that accounted for 35% of first trips in 6 months
Marketing Executive with a demonstrated history of professional growth and success in Tech industry. 

• Marketing products from pre-launch to market maturity stage
• Managing international teams, building and optimizing organizational structures 
• Developing and running marketing strategy 
• Designing complex market research 
• Building integrated campaigns

I have 9+ years of experience across CIS, Europe and US. Launched and established Uber brand in 20+ cities, raised businesses from pre-launch to maturity stage with 89% brand awareness, multi-million downloads and leading category position. Efficiently managed annual budgets from $50k to $5M.
- International technological company 
- Dynamic environment 
- Challenging responsibilities