Position: SEO Specialist
Category: SEO
English level: intermediate
Years of experience: 5

As an SEO specialist, I have five years of experience and a strong focus on delivering results.
I have worked on successful projects for international eCommerce sites, including those for
famous brands such as LG, TEFAL, and ROWENTA, boosting their SEO traffic by over 150% in
ultra-competitive niches.
In addition to eCommerce, I also have experience working with news sites and software
development companies.
My goal as an SEO specialist is to help you grow your business by increasing awareness of
your product or service, driving search traffic, and attracting new clients.
SEO Team Lead at (more in the CV), Kyiv
July 2019 — Present

Key Responsibilities as a Team Lead:

• Designing a strategy for the development of the SEO department;
• Creating from scratch SEO services as a new product for clients;
• Participation in tenders — analysis and preparation of materials;
• Creating a team with outsourced specialists (programmers, link builders,
copywriters, translators);
• Monitoring the performance of the assigned tasks;
• Creating and maintaining a long-term SEO strategy for clients;
• Participating in the creation of comprehensive strategies for clients as part of
the Digital team together with the McCann Kyiv creative team.
• Continuous analysis of trends, reviewing and reading relevant literature and
content to find new opportunities in the field of SEO optimization;

Key responsibilities in the operational work:

• Conducting a technical audit of sites;
• Creation of technical tasks for error correction, and implementation of
necessary improvements to meet the requirements of search engines;
• Collaborating and consulting with the DEV team to fix critical problems related
to SEO and implement new technical growth points for the site.
• Ongoing analysis of missed relevant user search keys and their distribution to
existing and new site pages;
• The constant search for potential growth points on client sites to increase
organic traffic from search engines.
• Ongoing analysis of client sites for compliance with E-E-A-T factors;
• Analyzing external profiles of competitors' sites and preparing a personalized
link-building strategy for clients;
• Handover work of OFF-Page optimization work to external contractors (link
builders, Outreach, crowd-marketing specialists), and the monitoring results.
• Analyzing the current situation in projects and meeting KPIs;
• Preparation of reporting documentation and its presentation to clients;

Key Achievements:

• Creating a long-term strategy for the SEO department and attracting new
clients;
• Winning multiple digital tenders;
• The emergence of repeat clients with annual renewal of SEO work;
• An average of 110% increase in organic traffic per year on client sites in a highly
competitive niche;
В пропозиціях надаю перевагу інхаус проєктам та стартапам / I prefer in-house projects and startups