Position: Senior Product Manager
Category: Marketing
English level: upper
Years of experience: 8

Main achievements for the last 2 years

Build communication and increased loyalty with two Italian partners Ludovico Martelli and Istituto Ganassini. 

Developed in collaboration with commerce 3Y Business plan for the brands Marvis & Proraso. Developed strategy focused on increasing brand awareness, calculating investments and promo plans for the key clients. As a result international partner gave us exclusivity and investments for brand development.  

Provide marketing plans for the main clients and implement projects that was confirmed internationally. 

Launched new pharmaceutical brand Rilastil on the Ukrainian market. I was involve in the all stages from the first negotiations, adaptation and confirming the agreement, did competitors analysis, price positioning, assortment analysis, prepare the translation and adaptation of the content to the site, found SMM agency and developed smm strategy. Visited education synposium in Milan for Rilastil, collaborated information to impove education process for pharmacies and our commercial team. Prepare special strategy for dermatologists. 

In general I structured the work of the distributor, changed the focus from commercial to direction of increasing brand awareness. Brought experience from an international company and made a similar structure of work here
I am a highly motivated marketer with experience working with more than 12 brands. I have handled various distribution channels, including perfumery, beauty salons, e-commerce, mass-market, and pharmacies. 

In my most recent position at L’oréal, I simultaneously managed five brands: Giorgio Armani perfumery/makeup, Biotherm, Viktor&Rolf, and Cacharel. My primary responsibilities included implementing and adapting international strategies to align with Ukrainian consumer needs, customizing all materials for digital and TV campaigns, developing motivation programs for consultants, overseeing BTL activities, influencer collaboration, PR efforts, coordination with various departments and agencies. During this time, I initiated the Biotherm Nova poshta half marathon project, involving 50 people in its execution. Additionally, I mentored two trainees with individual projects.

For the past 4 years, I have been working as a marketing manager for a Ukrainian distributor. My main responsibilities include identifying potential brands for launch in Ukraine and supporting existing brands. The biggest brands I am currently working with are Marvis and Rilastil. 
Team education, MKT plans for the main clients, implementing international strategy it’s all about my responsibilities. Various projects with barbers, dentists, dermatologists, and partners give me the opportunity to develop brands in a variety of ways. 

I am currently looking for a long-term project where I can be involved in the full cycle of business development, both B2B and B2C. I want to be able to implement projects, develop the brand, and also focus on my personal development.