Position: Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 3


In my previous role, we separated product marketing into two areas: inbound product marketing, or building, validating, and launching the product, and outbound product marketing, or getting the product in the hands of customers. As a product marketer that was outbound and market-facing, I had three responsibilities: The first was go-to-market planning, working with a cross-functional team to create marketing qualified leads that turned into opportunities and drove pipeline. The second was sales enablement, ensuring that all of our sales teams got the training and resources they needed to properly position and sell our products. And the third was competitive analysis, understanding our competitors and industry. Given that this job description talks about responsibilities including leading sales enablement and launching new products or features, I think this job aligns well with some of the past experiences I’ve had, but I would love to learn more about some of the projects you had in mind for someone taking on this role.”