Position: Facebook Media Buyer | Mobile apps & E-commerce
Category: Marketing
English level: upper
Years of experience: 7


I’m Igor, professional media buyer with 7+ years of experience. I've been managed more than $6,000,000 in advertising budgets for the last 2 years 

I help mobile apps and e-commerce businesses increase ROAS and scale-up through effective advertising on Facebook & Instagram, Google, TikTok and Apple Search platforms.

Social media marketing and digital marketing are my passions. I would say that the automation of an accurate customer journey system and the creative side of the business I love the most.

What are my principles of effective work?
- deep dive into the client's business: audit, unit economics, decomposition of the client's journey
- a clear structure for setting up, managing, optimizing, and scaling campaigns
- result-orienting (high ROAS relative to ad spent) and transparent reporting

I build my work with clients according to the strategy of long-term cooperation as a partner in creating a profitable paid traffic system that is based on a data-driven approach.

‍ Performance PPC Services I Offer:
• Marketing Audit of the current ad campaigns and funnels
• Scaling guidance
• Audience segmentation & targeting
• Setting up Facebook Pixel & events
• Campaign setup
• Campaign optimization & budget management
• Conversion rate optimization
• Product Catalog setup & optimization
• Setup retargeting campaigns
• Dynamic ads setup
• Analysis of advertising campaign results

 Integration of services for tracking and analytics
• Setup Google Tag Manager
• Setup & configuring Google Analytics
• Setup Appsflyer for mobile apps

I also provide design services  as part of an integrated approach for the best PPC results:
• Developing image creatives for all media buying platforms
• Creating conversion designed videos

If you are looking for a professional ads expert who helps you to get higher ROAS and increase revenue in your mobile app or e-commerce store, I'm here.