Position: Digital Marketing Manager | Analyst | SEO | PPC | Email
Category: Marketing
English level: upper
Years of experience: 4

More than 10 projects since the beginning
Increase ROI in ads from 200% to 400% (eCommerce)
Increase in organic traffic by 800% in 3 months (from 1200 to 9900)
More than 4 years in marketing and management. Specialize on a comprehensive approach to the creation and development of projects:
1. Comprehensive analysis of the business niche.
2. Site development.
3. Seo promotion.
4. Creation ads.
5. Promotion in social networks.
6. Growth of company brand.
7. Automation work processes.

Skills:
- Comprehensive audit of business and competitors (site, seo, ppc, audience, products, development prospects);
- Development sites on cms WordPress, Bitrix, OpenCart, Joomla, Magento, Shopify;
- Basic knowledge of HTML, CSS, JS, PHP, SQL, Python;
- Setting up GA, GTM, Google Optimize, Analytics 360, other internal and external analytics systems;
- Creation campaing in Google, Bing, FB/IG, LinkedIn, Amazon, CPA, Email, Push advertising;
- Creation and development additional b2c, b2b traffic sources (e.g. clutch);
- Automation of work and visualization of funnels using Bigquery, Power BI, Data Studio, etc.



Main experience:

Digital marketing manager
September 2021
- competitors analysis and marketing strategy development;
- creation projects on Amazon, Shopify (B2B, B2C);
- set up GTM, GA+Enhanced Ecommerce, GA4, FB Pixel, SC;
- developed a promotion plan in Google, Amazon, Clutch, Upwork. DOU;
- creation and analysis campaigns in Adwords, FB, Amazon, LinkedIn;
- writing templates for FB/IG product pages;
- search, creation and development of external b2b platforms;
- guest posting for Europe and the USA;
- data visualization through Data Studio and Power BI.

Head of the Internet Marketing Department
June 2019 - September 2021
- creating a project development plan;
- collecting the semantic core;
- production TT regarding technical optimization for programmers, - control execution, introduction of amendments;
- development the content plan, technical specifications for copywriters, checking and publication texts;
- creation a link building plan, TT for link builders, control and collection analytics;
- organization of complex collection of analytics: Google Analytics, GTM, Enhanced Ecommerce, Yandex Metrica;
- creation and monitoring of Google Ads advertising companies (search, dynamic, merchant);
- the development plan includes: SMM, Local seo, Email marketing, ORM.

Marketing Director
December 2018 - June 2019

Seo specialist
August 2018 - December 2018

Junior web developer
December 2016 - July 2018
༺ Looking for interesting project ༻