Position: Employer Brand Manager
Category: Marketing
English level: intermediate
Years of experience: 5

• BCP and crisis communication strategy development and implementation. 
• Regular internal Ukraine's defenders donation project coordination. 
• Employee Handbook development. 
• Employee Value Proposition development. 
• Brand's tone of voice development.
Company: Digitally Inspired (Dec 2021 - Present) 
Position: HR Brand Management Team Lead 

• HR brand strategy development (competitor analysis, employer brand positioning, employee value proposition, employee value proposition building, finding the right tone of voice, etc.) 
• HR brand integration to the HR, Recruitment, Event, and Operations Teams
• Internal crisis communication strategy development 

Company: P2H (2018 - 2021)
Position: Employer Brand Manager

• HR Brand Development:
- Employer brand strategy development (competitor analysis, employer brand positioning, employee value proposition, employee value proposition building, finding the right tone of voice, etc.)
- HR brand development on social media
- Writing articles about P2H on the corporate blog
- Information support for corporate events

• HR Activities:
- Remote-first process development
- Conducting in-depth interviews and surveys
- Professional community development
- Internal emails preparation
- Careers landing page development
- Employee handbook development
- Developing Remote First, onboarding and offboarding processes

Company: Svitlo Agency (2017-2018)
Position: SMM Manager. Content Strategist

• Developing strategies for promoting brands on social media
• Launching promotion campaigns for brands on social media
• Developing projects using additional communication channels
• Supporting promotion campaigns for brands on social media
• Developing concepts of printed materials and visual components (magazines, leaflets, postcards, packaging materials) 

Company: Svitlo Agency (2015-2017)
Position: SMM Manager. Content Strategist 
• Developing content strategies on social media (defining content categories and selecting post titles, tone of voice, audience engagement)
• Preparing publications under different content categories
• Audience engagement
• Communication with audience (maintaining a positive brand perception, negative feedback neutralization, handling unusual situations) 

Freelance (2008-2015) 
• Creating original texts according to media plan requirements
• Creating a positive brand image