Position: Lead Generation Manager
Category: Lead Generation
English level: intermediate
Years of experience: 1

Identification of the correct and relevant target audience, the successful building of communication with the leads, development, and implementation of a relationship-building strategy, understanding the "pains and needs" of the client, the identification of the competitive advantages of the company, competent presentation of the company and services.
I have been working as an  IT Lead Generation Specialist for almost 1 year. Our target segment covered outsourcing and outstaffing projects/leads in the USA and Europe markets.

The main task was to research and attract potential clients in professional social networks and other platforms, such as Upwork, and LinkedIn.

Coverage of services including Custom Software Development, Web Development, Mob Development, Design&Testing.

Experience with industries:
- Fintech;
- Healthtech;
- Logistics and Warehousing;
- Education and E-Learning;
- Social Networks;
- E-Commerce;
- Real Estate & PropTech.

My key Responsibilities/Tasks:
- Searching for potential clients/projects for outsourcing and outstaffing on platforms: Upwork;
- Generation: Client ICP;
- Customer needs analysis and data collection: LinkedIn, Upwork;
- Determining UVP for each lead - individually;
- Generation and writing a unique/custom Cover Letter; 
- CRM management: HubSpot;
- Reporting: Trello, Slack;
- Communication with the team in Slack: technicians, sales managers, etc.;
- Classifying leads by BANT;
- Dealing with objections;
- Preparation of the lead for Sales Manager processing;
- Gathering of the necessary information for estimation/proposal.