Position: Head of Digital Marketing, Team Lead
Category: Marketing
English level: intermediate
Years of experience: 11


I am really fond of marketing strategies. 
My experience in marketing is more than 10 years and includes more than 250 projects in the different markets over Europe and Asia. 
I’m strong in developing marketing strategies and modelling behaviour patterns of customers. You can rely on me in making marketing decisions to drive growth and development of your brand
I have strong organizational skills and can manage multiple campaigns and lead the team of marketers, seo specialists, programmers, copywriters, and designers. I know how to set terms of reference and control their fulfillment to have the best results.
My passion is designing marketing strategies that give overall picture of development and grounds for taking decisions, help to understand the goals of promotion and have step-by-step system and integrated approach. I strive for implementing strategies that align with the overall business goals.
Regularly speak at marketing conferences and learn innovative marketing techniques in field-oriented trainings and workshops.

Top skills:
Internet-marketing;
Modelling behavioral patterns;
Search engine optimization;
On-page optimization;
Off-page optimization;
Staff selection, teaching and management;
Team mentoring;
Public speaking

As Marketing Expert:
Developing marketing strategies for the companies;
Estimating marketing budget of companies;
Managing companies marketing budget;
Product marketing;
Behaviour patterns modelling;
Identifying and segmenting a target audience of company/brand;
Preparing a psychological profile of a client: discovering values, needs, concerns and criteria for decision-making on purchase;
Composing empathy map for every profile;
Describing brand’s philosophy;
Competitors analysis;
Development of brand/company positioning strategies;
Defining the emotional component of company/brand;
Brainstorming and developing ideas for creative marketing campaigns.

As Head of Department: 
Strategic and tactical planning;
Creation of new products and development of current ones;
Setting long term objectives;
Project management;
Selection of teams for projects development;
Pursuing negotiations;
Concluding contracts;
Executive management;
Building company structure;
Creating departments;
Establishment of company units;
Coaching company staff;
Team mentoring;
Team building;
Interviewing;
Hiring/assignment of staff/firing employees.