Position: Product Marketing Manager
Category: Marketing
English level: fluent
Years of experience: 9

- Strategy. Built marketing strategy for a new product: defined the target audience, interviewed prospects to define value, and created positioning & messaging.
- Trial onboarding. Generated 700% growth in conversions into sales meetings from trials with a new email onboarding series in 2 months
- Email marketing. Woke up 23% of inactive clients through a set of retention campaigns, and customer newsletters set up with a 47.73% open rate and 12.7% click rate
- SEO. Brought the website on an average monthly 1,88 position under the main keyword for the US market.
- Reviews. 180% G2 reviews volume increase in 3 months via the dedicated campaign with the customer success team
- Social Media. Organic growth in: LinkedIn followers +215.4%, impressions +638.37%; Twitter followers +107%, impressions +469.72%
- Events. Achieved up to 300% of events’ ROI and managed booths set up in events across the US, Israel, China, India, and Ukraine
- Implementations: new websites, HubSpot MAP, Google Analytics.
Throughout my 10-year IT career, I've gravitated toward product companies. I have hands-on experience with market research, user interviews, onboarding processes, analytics and content marketing. Skilled in cross-functional collaboration.

Skills
- Project management in websites' launches, onboarding processes, HubSpot set up, events  
- Setting up processes from the ground
- Market research & analysis
- Multitasker, hands-on experience: content marketing, SEO, email marketing, event management, partnerships, operations 
- Team management
- Advanced English

Key Tools
- CRM & MAP (Hubspot)
- Analytics (HubSpot, Amplitude, Google Analytics, Hotjar)
- Email (HubSpot, Pardot, Mailchimp)
- SEO (Ahrefs, Search Console)
- CMS (Strapi, WordPress)
- Visualization (Canva, Balsamiq Mockups, Wavve, Vimeo)