Position: Marketing Lead / Product Marketing
Category: Marketing
English level: fluent
Years of experience: 10

Product Marketing achievements:
 Improved CAC up to 45$, halved compared to previous period.
 Increased Trial to Sale conversion up to 30%.
 Acheived positive 4th month ROMI.
A focused, versatile, and customer-centric marketing leader with 9+ years of experience in product strategy, growth, retention, customer experience, and marketing campaigns. Skilled in industries of consumer products, FMCG, medicine innovation, cybersecurity and privacy, SAAS with international experience in CEE, USA, and UK markets.

 Developed & executed a go-to-market strategy for a new cybersecurity multi-platform SAAS product (iOS, Android, Desktop). Launched a new product on a market.
 Created product positioning, value proposition, and core messaging to be used in all marketing channels and campaigns. Launched 7 cross-channel marketing campaigns and promo.
 Led product-market fit research via customer development (interviewed 100+ and surveyed 1000+ users).
 Coordinated paid user acquisition strategy and performance marketing for mobile applications (iOS, Android).
Optimized CAC to 45$.
 Creation & validation of Product loops: sale, activation, engagement & retention.
 Provided regular market research. Collaborated with Data.ai to create benchmarking and performance, business
models.
 Collaborate & lead work of different teams within marketing launches, including paid acquisition, brand & content,
web, PR, design, and agencies. Product evangelist, a bridge between product and marketing activities.