Position: Head of Marketing and Communications
Category: Marketing
English level: fluent
Years of experience: 11


Head of Marketing (HS-Soft) Feb 21'-present
- Designing and evaluating marketing campaigns (Google ads, Google Analytics, Remarketing, Media)
- Generating customer interest across various media channels (SoMe, websites, landing pages, specialized media)
- Handling communication between the company and its customers
- Generating video and photo marketing ideas for client engagement
- Preparing photo and video shoots
- Collaborating with videographers and designers for post-production and advertising creation
- Launching new products/ecosystem (preparing strategy, photo and video shoots, website creation)
- Creating websites and landing pages from scratch with designers
- Analyzing market trends and conducting competitor research
- Updating website, promotional materials, and marketing campaign strategy regularly
- Establishing and monitoring weekly and monthly KPIs for the department

Head of PR (Renault Ukraine) Feb 18'-Feb 22'
- Organizing and hosting press conferences, fairs, public events, and dealer conventions (in Ukraine and abroad)
- Launching new products/projects (preparing launch strategy, collaborating with media, photo and video shooting)
- Coordinating digital strategy
- Communicating and consulting with media representatives, preparing and editing press materials
- Managing content plan and creative materials, overseeing creative agencies
- Preparing press releases and digests
- Creating content for social media (content plan)
- Organizing top-management and media interviews
- Preparing technical specifications and editing promotional video materials
- Coordinating PR activities and HQ strategy
- Conducting market analysis and reflecting current trends in communication channels
- Managing annual budget
- Supervising test-drive park
- Handling document workflow
- Coordinating non-commercial charity projects

PR manager (Renault Ukraine) Feb 11'-Feb 18'