Position: CMO
Category: Marketing
English level: intermediate
Years of experience: 7

My strengths are analysis and optimization, strategic thinking. Extensive practical experience in all major marketing channels allows me to see the big picture and speak the same language as my subordinates and contractors.
7 years in marketing, in IT — engaged in both strategy and operations (SEO, contextual ads, targeting, e-mails, content, analytics, setting goals, etc.). Selected specialists and supervised the work of small teams. 
I use GTM, Google Analytics, Google Ads, Hotjar, HTML, CSS, Creately, Google Optimize, Google Ads Editor, Serpstat, SeRanking, Similarweb, GDS, Photoshop, Canva, Crello, Trello, Redmine, JS, and others.

CMO, AtomPark (B2B)
September 2021 — April 2022
• An analysis of the competitors made it possible to understand why Google ads in foreign markets don't bring the expected result and to fix it. 
• Developed marketing strategy, and revised the pricing policy, which boosted sales in a number of countries.
• Reorganized and structured work with the team and contractors. Improved report templates.
• The number of tasks completed per month has increased, although the number of subordinates has decreased by 15%.
• Despite cuts in the marketing budget and staff, sales remained stable. 

Marketing Manager, Benishgps.com (B2B, B2C, B2G; SaaS)
September 2020 — August 2021
• I found employees and a contractor for the team.
• Wrote and implemented a marketing strategy for the B2C segment (brand analysis, macro/micro environment factors, SWOT analysis of us and competitors, goals, strategies, positioning, marketing mix, budget planning, KPI).
• By setting goals and analyzing site users, I redistributed our marketing budget more effectively.
• A deep analysis of competitors and customers allowed us to create a new website with a conversion of 2.4% instead of 0.8%.
• Introduced a new product to the market with the team.
• The launch of ads on Facebook/Instagram, Google, as well as promotions and collaborations led to a 25% increase in brand awareness.
• Found a new lead generation channel for B2B.
• Sales grew for the first time in the last 3 years (by 25%).
To work effectively, I need a product to be proud of, a decent salary, and a flexible schedule.