Position: Product manager
Category: Product Manager
English level: intermediate
Years of experience: 0

Product development for Diia
Diia is a site and an app for state services now used by 83% of Ukrainian Internet users.  I was a senior strategist on this project and was responsible for audience research and brand strategy. I also redesigned several services. Diia is the first Ukrainian product to receive Bronze Cannes Lions for the strategy and product experience. 

Strategy and campaign for Inventor.
A technical studio Inventor is a space of non-curricular education for children from 3 to 12 years of age with a focus on the STEM method. We conducted research, developed a brand strategy, redesigned the sale’s flow and launch a campaign. We attracted 20% more students compared to 2017 and increased the percentage of those who moved on to the next courses from 55% to 75%. And what is more, a year after the campaign, five new franchise schools were opened. 

Brand management for Zeminvest.
Zeminvest is a land investment service. It helps purchase, manage and sell land. Entry threshold starts from 4000$. We launched this product from scratch: developed the strategy, launched and tested different messages, creatives and channels and connected the sales department. 
Over the first 4 months we grew our leads conversion rate from 0.2% to 1.2% and generated revenue of 17,000,000 UAH.

Strategy and communication for Robota.ua
Robota.ua is a job search site. It lets Ukrainians search and apply for relevant jobs. We conducted research and developed the strategy, which became the basis for the new advertising campaign. As a result, we increased Top of Mind by +8% and website traffic by 211%.

Strategy and campaign for an NDA e-commerce project.
We conducted research, developed the strategy and launched two 360-degree campaigns. As a result we gained +140% Y2Y Revenue growth.
Over last 5 years I did 30+ complex projects in various fields, including:** Diia, Rozetka, Megogo, Robota.ua, NAVI, Concert.ua, Bodo, SoftServe, EPAM Anywhere, «Epikur», ISEI, Inventor, Multi Invest, Zeminvest, Ukravit, Korzinka.uz. 

Working on these projects included:
- Overseeing  and mentoring a team of 3 strategist
- Conducting researches (7 qualitative and 28 quantitative, **≈**350 interviews)
- Сreating Brand strategies for B2C, B2B, HR, e-commerce and SaaS-services.
- Сreating communication strategies: selecting channels and instruments, defining the target audience, creating messages.
- Briefing media/performance agencies and verifying their offers

In addition to the ones above I have also worked on specific tasks like:
- Analyzing funnel data to find the growth points and making recommendations on current issues
- Optimizing the marketing funnel and the conversion rate.
- Calculating Unit economics
- Conducting corridor tests and designing landing pages for lead generation.