Position: Chief Marketing Officer (CMO), Head of Marketing, Senior Marketing Manager
Category: Marketing
English level: upper
Years of experience: 5

- Managed a $2.5 million token sale with effective collaboration and community engagement.
- Increased retention in 5 times.
- Built high-performing marketing teams from the ground up.
6+ years in Digital Marketing and IT 
4+ years in Crypto marketing


A highly accomplished marketing professional with a proven track record in driving brand strategy development, token sales, and successful event management. Skilled in building and leading diverse teams, implementing effective social media and community management, and pioneering guerrilla marketing tactics. Adept at managing brand identity and producing compelling multimedia content. Proficient in retention strategies, KPI implementation, and in-depth analytics to optimize performance metrics such as LTV, ARPU, CPC, CPL, and ROI.


Key Accomplishments:

- Developed Full-Cycle Go-to-Market Strategies: Crafted comprehensive go-to-market plans that have consistently elevated brand presence and driven substantial growth.

- Brand Strategy Development: Conducted comprehensive market analysis, qualitative and quantitative research, and crafted innovative creatives to execute impactful advertising campaigns.

- Token Sale Management: Successfully orchestrated a $2.5 million token sale, encompassing launchpad collaboration, community building, influencer engagement, and traffic generation.

- Event Participation and Management: Actively engaged in industry-leading exhibitions and conferences, including Sigma, ICE, and SBC, ensuring brand visibility and networking opportunities.

- Team Building: Built dynamic teams from scratch, including contractors, in-house staff, and part-time employees, fostering a cohesive and high-performing marketing unit.

- SMM & Community Management: Launched and managed social media presence on platforms such as Twitter, Telegram, and Reddit, cultivating a strong online community.

- Guerrilla Marketing: Strategically created a network of accounts to bolster the company's positive image and effectively navigated challenges from competitors and negative sentiment.

- Brand Identity Management: Oversaw the development of captivating multimedia content, websites, style guides, presentations, case studies, and articles to enhance brand recognition.

- Retention Strategies: Implemented email funnels, remarketing initiatives, special offers, loyalty programs, and referral campaigns to boost customer retention and engagement.

- KPI Implementation and Analytics: Introduced key performance indicators (KPIs) and configured analytics systems, leveraging metrics such as LTV, ARPU, CPC, CPL, and ROI to optimize marketing efforts.
I am seeking a progressive product-oriented company that values autonomy and avoids excessive micromanagement. My preference is to be part of a collaborative team that offers ample freedom to explore possibilities and make decisions aligned with the company's strategic goals.

Preferred domains: Crypto/iGaming