Position: Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 4

As a product marketer, I created marketing from scratch. That is, I was the only marketer on the team, created the product marketing strategy, managed the product backlog, both marketing and technical, hired a team to implement marketing tasks, and was accountable for the implementation of the strategy and achievement of KPIs.

Main achievements:
- set up marketing processes from scratch;
- built a marketing funnel taking into account all the restrictions on advertising crypto projects;
- transformed the project website from non-converting to converting (CR 5%).
Experience:

Marketing Manager in retail e-commerce projects (online and offline B2C sales) and in a distributor company (online and offline B2B sales, 2 years);

Product Marketing Manager of blockchain products (from idea to launch), 2 years.

Scope of duties:

- Marketing strategy (ICP, product positioning, ToV, product backlog, and marketing roadmaps);
- Market analysis (analysis of competitors, search for ways to improve the product, creating of product tech backlog);
- Outbound marketing (Facebook Ads, Twitter Ads, Google Ads, Email marketing, PRs, conferences, and exhibitions) + Inbound marketing (SMM, Content marketing, SEO);
- SEO (technical optimization, formation of the semantic core, content, execution control);
- SMM (SMM strategy, content creation, work with designers, execution control);
- Content marketing (content strategy, content creation/TORs for copywriters, proofreading);
- Affiliate marketing (managing of project's referral program, attracting partners, negotiating with partnering projects/influencers);
- Result reporting and working with the key marketing metrics (CPM, CPC, CTR, CAC, LTV, Retention, Churn Rate, ROI);
- Team management (SMM manager, copywriters, SEO specialist, designer, lead generation managers).

Tools:
Google Analytics 4, Google Tag Manager, Facebook Ads, Twitter Ads, Google Ads, AdRoll, LinkedIn (LinkedIn Ads and Sales Navigator), SendPulse/Klaviyo, Ahrefs, SimilarWeb/SemRush, Google Sheets, Jira/Trello/ClickUp, WordPress, Notion