Position: Head of Marketing | B2B Healthcare & Life Sciences Tech, Innovation, R&D
Category: Marketing
English level: fluent
Years of experience: 6

- Tailored healthtech service offering and content to target "dream clients" list (top pharma / medtech companies) across ABM campaigns. Helped sales secure first calls with dream clients.

- Launched partnership programs with AWS, and Google Cloud. Kicked-off partnership activities for brand awareness with healthtech communities in the EU and US.

- Through campaigns - content marketing, alignment, sales enablement, service offering expansion, and outreach - sourced 5 $xxk - xxxk market-qualified leads/month, 20-50% lower CPC/CPA;

- Repositioned service offering use cases and website structure leading to an increase in inbound leads, quality of pre-sales, and joint projects/co-offerings with other departments.

-  Developed life sciences, machine perception, AI/ML, and hardware acceleration services portfolio, resulting in ongoing sales opportunities.

- Created  lead-generation content strategies for Finnish SMEs;

- Built 7 web projects for clients on WordPress. Researched market/customer/competitors, designed wireframes and interactive prototypes, full WordPress setup, theme customization, and website launch.

- Wrote ~50 articles and trend reports, including business case studies, best practices in marketing, web development,  and startup insights;

- Organized international, IT, and student events on behalf of Google, IBM Ukraine, and Startup Estonia;

- Worked in the Estonian startup ecosystem at an acceleration fund, a governmental institution, and a health tech startup.
Summary: 

Full-stack marketing executive. Do go-to-market strategy, service/product offering development, content dev & marketing, lead-gen, and sales enablement in healthcare, life sciences, and innovation markets.

Background:

6+ years in innovation tech, startups, fundraising, web consulting & advisory in Finland, Estonia, and Ukraine. 5+ years of marketing, sales alignment, copywriting, and execution. 

Did marketing and sales enablement for innovative tech products and services, like quantum computing services, contactless vital signs tracking products, medical data interoperability development, digital therapeutics, R&D services, and regulatory and compliance in MedTech.

Functions:

Strategy planning & execution. Content strategy. Leading a team of content writers and designers. Market & competitor analysis + USP dev. Products and services positioning + message mapping. SEO, SMM, PPC. Copywriting, customer persona development, and ad targeting.

Tools:
(Either set up/work myself, teach, or delegate) 

Ads: Google Ads, LinkedIn Ads, Facebook;
Web: WordPress, Gtmetrix, Google Search Console / Tag Manager / Analytics, Hotjar;
Design: Figma, Canva, Photoshop, Miro;
CRM: Hubspot, SalesForce;
SEO: Ahrefs, Yoast;
Content: Figma, Adobe XD, Miro, Canva;
Social: Buffer, Hootsuite, Oktopost;
Workflow: Notion, Jira, Asana, Trello, Zapier, IFTTT;

Industries: Innovation (R&D), high-tech, healthcare, life sciences, financial services, consumer tech, manufacturing.

Marketing ideology: 

Experienced team + solid product quality + sales & marketing must be one organism + ongoing context ads campaigns + laser-focused LinkedIn ads for target accounts + thought leadership and speaking opportunities for brand awareness + rational = business growth.
Looking for cross-functional strategy, product, consulting & creative marketing roles, mixing go-to-market, content, advertisement, sales enablement, marketing automation, and digital marketing campaigns. 

NOT looking for rigid administrative/bureaucratic/legal job roles/processes.