Position: Paid Search Manager / Marketing Team Leader
Category: Marketing
English level: upper
Years of experience: 11

•	$ 1.5 million a month was the maximum budget managed by my analyst team.
•	I managed team work of 5 analysts and ad copy writers.
•	10% decrease in cost per lead YOY with the same lead volume (2019 vs. 2018).
•	I have developed a paid search campaign strategy that helps to adjust spending without budget caps at a campaign level.
•	Regressions analysis was performed to explore influence of different marketing channels on lead generation.
•	Paid Search campaigns optimization in Google Ads, Bing Ads, Yahoo! Gemini.
•	Google Ads large accounts management.
•	Monthly paid search budget projections of cost and lead volume.
•	A/B testing of ad copies, landing pages and floating box copies.
•	Reporting using MS Excel, Google Data Studio, and MS Power Point.
•	Data analysis using both internal tools and Google Analytics.
•	Project management.
•	Team leadership up to 5 people.
•	Primary industry: for-profit education in USA.