Position: Media Buyer
Category: Marketing
English level: upper
Years of experience: 5

- Managed large budgets advertising campaigns in Facebook Ads and Google Ads (more than 100K$/monthly) and reduced CPA by 55% through new targeting strategies.
- Optimized and implemented innovative campaigns in Google Ads for e-commerce, that decreased CPA for 35%.
- Managed a team of developers to redesign the website, resulting in improved website structure, functionality, increased Time On Page metric by 21%, and decreased Bounce Rate by 34%.
- Implemented new CRM system automation solutions to improve efficiency of the sales department and increased the speed of leads processing by 50%.
- Created digital promotion strategies, planned monthly budgets, and approved KPIs.
- Implemented pop-ups and online chat on the website, resulting in a 20% increase in leads.
- Promoted events using point location targeting, remarketing campaigns, and manual invitation of potential event visitors in Facebook, exceeding monthly visitor engagement KPIs by more than 50%.
As a highly motivated Digital Marketing Manager with 5+ years of experience, I am seeking a new opportunity to expand my skill set and contribute to the success of a new company. 

I am specialized in the full internet promotion cycle, from strategy development to analytics, and have successfully managed large-scale portfolios with more than $100K USD per month for traffic attraction.

Summary of Experience:

- Created digital promotion strategies, planned monthly budgets, and approved KPIs
- Expertise in developing comprehensive marketing plans and optimizing advertising channels
- Experience with Google and Facebook Ads, Google Tag Manager, Google Analytics, and Google Data Studio
- Successful management of large-scale portfolios, including lead generation and e-commerce businesses
- Implemented CRM automation solutions, marketing automation, and innovative IP telephony
- Created chatbots and automated sales funnels to increase the productivity of the sales department
- Designed campaigns on Facebook, Instagram, and Google Ads for large Ukrainian and international companies
- Conducted SEO optimization and usability audits
- Trained staff to create advertising campaigns and reports
- Managed a team responsible for redesigning the website and improving functionality in order to increase conversion rates
- Created real-time web analytics reports using Google Analytics and Google Data Studio

Tools:
* Google Ads
* Google Analytics
* Facebook Ads Manager
* Google Tag Manager
* Google Search Console
* Google Data Studio
* SQLite
* Microsoft Office
* WordPress
* Screaming Frog