Position: Marketing Manager \ Digital Marketer
Category: Marketing
English level: fluent
Years of experience: 5

IT Startup «Selmo» 4.2021 - 11.2022
Head of Marketing.
Developed the communication strategy, established a consistent marketing process, and acquired over 1000 registrations;
Created CJM, unit economics, the target audience segmentation based on CustDev and JTBD interviews, generated competitor reports;
Managed the marketing team across content marketing, SEO, PPC, and SMM. Found over 10 specialists and controlled the work;
Set up the hypothesis validation cycle. Over 100 marketing hypotheses were validated;
Launched campaigns in Google Ads, audited media plans for LinkedIn, Capterra, Meta ads, and influence campaigns.

IT company «TomskSoft» 10.2019 - 03.2021
Senior Marketing Manager.
Promoted b2b apps for the Shopify online stores. Acquired over 400 installations with a monthly subscription price of $20 - $40;
Managed SEO for the online store. Increased traffic from 200 to 1000 search users per day;
Created a new design, made content, and conducted SEO for company websites;
Launched campaigns on Google Ads, Facebook, Shopify App Store, Reddit, Microsoft Ads, and Apple App Store.

Web-studio «Almeria» 09.2018 – 10.2019
Middle Marketer.
Improved over 50 projects through landing page conversion optimisation;
Set up email marketing campaigns with Mail Chimp, SendPulse, Tilda.
Over 5 years in digital marketing. I manage marketing projects from the ground up and lead it to the financial result. I've worked in the markets of the USA, South America, Africa, Europe with 6 IT products.

IT Startup «Selmo» 4.2021 - 11.2022
Head of Marketing.
Developed the communication strategy, established a consistent marketing process, and acquired over 1000 registrations;
Created CJM, unit economics, the target audience segmentation based on CustDev and JTBD interviews, generated competitor reports;
Managed the marketing team across content marketing, SEO, PPC, and SMM. Found over 10 specialists and controlled the work;
Set up the hypothesis validation cycle. Over 100 marketing hypotheses were validated;
Launched campaigns in Google Ads, audited media plans for LinkedIn, Capterra, Meta ads, and influence campaigns.

IT company «TomskSoft» 10.2019 - 03.2021
Senior Marketing Manager.
Promoted b2b apps for the Shopify online stores. Acquired over 400 installations with a monthly subscription price of $20 - $40;
Managed SEO for the online store. Increased traffic from 200 to 1000 search users per day;
Created a new design, made content, and conducted SEO for company websites;
Launched campaigns on Google Ads, Facebook, Shopify App Store, Reddit, Microsoft Ads, and Apple App Store.

Web-studio «Almeria» 09.2018 – 10.2019
Middle Marketer.
Improved over 50 projects through landing page conversion optimisation;
Set up email marketing campaigns with Mail Chimp, SendPulse, Tilda.
I do not consider infobusiness offers.