Position: Customer relationship manager (Technical CRM Coordinator)
Category: Marketing
English level: fluent
Years of experience: 5


I manage and develop CRM channel communications, including email and SMS campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns. 

I manage the CRM calendar, scheduling campaigns throughout the year. 

Understand customer behaviours to ensure communications are targeted and relevant to specific customer groups. 

I manage my company's website with HTML and CSS skills.

I monitor program engagement KPIs against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda.

I draw insights from customers and make data-driven decisions and recommendations for campaign optimization.

I create campaign data, liaising with the Marketing team to validate targeted data selections and deliver on time, to correct segments and against agreed objectives.

Report on key CRM metrics such as database growth, customer cohort, customer frequency, conversion, and feedback scores. Present new strategies, recommendations (as appropriate) and CRM developments to Corporate Marketing’s senior management team as required.

Display an A/B testing mindset constantly auditing CRM campaigns, Google Analytics, and Shopify for improvements in metrics

I conduct market research and identify new opportunities and competitors. I possess a high sense of responsibility and a high willingness to learn.