Position: Facebook Media Buyer / Facebook Ads Specialist
Category: Marketing
English level: upper
Years of experience: 5


Hi!

I am Rafi from Azerbaijan.

I am a Facebook (Meta) Certifed Media Buying Professional (Media Buyer) with 5 years of official work experience in the Marketing (Digital Marketing) industry. I have worked mainly in the banking sector (at the biggest commercial bank of Azerbaijan - Kapital Bank OJSC) as a Digital Marketing Expert to increase the Acquisition and Activation/Retention sides of the bank through digital channels, mainly Facebook and Instagram. 

I have experience to manage large budgets. During the different projects, I also worked with international consulting companies such as Mckinsey Company, and BCG. At my current workplace, I have been responsible for the promotion of the main bank products such as the most famous Mobile Banking app in Azerbaijan (Birbank app), the sales of cash loans and credit cards through digital channels, and also responsible for the promotion of special offers for the current customers with the purpose of increasing retention through digital channels.

I am also currently working in the e-commerce fields as a Facebook Media Buyer. As an eCommerce Facebook Media Buyer I have two freelance projects. During these projects I increased total website sales turnover 3X in the short period of time! As a Meta Certified Media Buying Professional, using Meta's tips and my own strategy I will be able to increase your sales online. 

I know almost all the minor details of Facebook Ads Manager and have enough experience on this platform. I am also a lecturer at University (E-marketing, MBA).


**Technical knowledge:**
- Facebook (Meta) Ads Manager
- Mailchimp
- Google Analytics
- Google Ads
- Google Optimize
- MS Office Suite
- Basic design skills (Adobe Photoshop)
- Other needed digital tools


**Facebook Ads skills:**
- Facebook Pixel Implementation
- A/B (split) testing
- Lead Generation
- Dynamic Creative Optimization
- Catalogue ads
- Facebook Commerce Manager
- Retargeting
- Lookalike audiences
- Offline events


**Proficiency in:**
- Customer acquisition
- Customer retention
- Customer Activation
- E-commerce
- Bank marketing
- Banking/Finance-related institutions


**Other skills:**
- Strong analytical skills 
- Analytical thinking and decision-making


**My Facebook Badges:**
- Facebook Certified Media Buying Professional (since 08/2021);
- Facebook Certified Lead Trainer (since 10/2021);
- Facebook Certified Digital Marketing Associate (since 07/2020).

If you have any questions, please do not hesitate to contact me.