Position: Head of Marketing, Head of Digital, Marketing Lead, Marketing Specialist
Category: Marketing
English level: upper
Years of experience: 11

•	Traffic growth x8 (from 300k to 2.5m), sales growth x13 (from 5k to 65k per month)
•	Mobile apps traffic share increased from 0 to 25%, and sales share increased from 0 to 60%
•	Affiliate (CPA) traffic and sales share increased from 0 to 10%
•	Implemented web/mobile features that increased conversion rate from 10% to 40%
For the last 10 years, I have been working in a large e-commerce retail project (children's goods, 1.5m MAU, 700k year sales, $1.5M year ads cost) as a Marketing Director.

I have experience in building a marketing team from scratch, creating mobile applications (iOS, Android) and their further improvement, creating a loyalty program and managing marketing channels. I have strong skills in data analytics and always try to improve the Customer Experience.

Below is my experience:

•	Built a marketing team (from 0 to 15 people) containing Performance, Trade, Promo, and Content.
•	Marketing department management.
•	Launched and managed Mobile Apps (iOS, Android) from scratch (1.5m+ downloads).
•	Product marketing management, Web and Mobile user acquisition.
•	Planning marketing strategy and advertising cost management ($1.5m annual budget).
•	KPI management (CR, CPI/CPL/CPO, ROI, ROAS, LTV, Retention Rate).
•	Using a Performance marketing mix: SEO, PPC, Affiliate marketing, Facebook/Instagram ads, Price Aggregators, Email, Mobile.
•	CRM marketing (own + Mindbox): segmentation, RFM, trigger mechanics, loyalty program.
•	User Experience Management (A/B tests, surveys, reviews).
•	Interaction with all major departments (commerce, IT, sales, delivery).
•	Data Analytics (Google Analytics, Firebase, Alytics, CRM, AppsFlyer, Amplitude).

During this time done:

•	Traffic growth x8 (from 300k to 2.5m), sales growth x13 (from 5k to 65k per month)
•	Mobile apps traffic share increased from 0 to 25%, and sales share increased from 0 to 60%
•	Affiliate (CPA) traffic and sales share increased from 0 to 10%
•	Implemented web/mobile features that increased conversion rate from 10% to 40%
•	Created useful reporting on the marketing direction (costs, traffic, sales, clients).

I speak: English (Upper Intermediate, B2), Ukrainian (native), Russian (native), Spanish (elementary, A1-A2)