Position: Media Manager / Team Lead
Category: Marketing
English level: fluent
Years of experience: 5

Summary:
- Proven track record of setting up analytics and working with digital analytics tools such as Google Tag Manager, Google Optimise, HTML, and CSS.
- Experienced in implementing short and long-term marketing strategies and conducting marketing tests to find data-driven insights.
- Skilled in improving marketing funnels and setting KPIs and budgets for marketing activities.
- Proficient in managing digital marketing campaigns on Google and social media, as well as dynamic remarketing and app advertisement.
- Adept at app analytics and roadmap improving, and creating dashboards via Google Data Studio.
Senior Media Manager with 5+ years of experience in digital/performance marketing seeking a challenging position in a dynamic organization.
Worked worldwide with a budget of more than $50k a month per client.

Skills:
- Analytics (GAU/GA4/Firebase/AppsFlyer)
- Digital analytics tools (Google Tag Manager/Google Optimise/HTML/CSS)
- Marketing strategy development
- Marketing testing (A/B tests)
- Data analysis and insights
- Marketing funnel optimization
- KPI and budget setting
- Digital campaign management (Google/Social Media)
- Dynamic remarketing
- App advertisement
- ARPU/ROI optimisation
- Roadmap improving

Results:
- Developed and implemented short and long-term marketing strategies for digital campaigns on Google and social media.
- Managed app advertisement and app analytics to optimize the user experience.
- Set up analytics and worked with digital analytics tools such as Google Tag Manager, Google Optimise, HTML, and CSS.
- Analyzed campaign performance and provided regular reports to senior management.
- Created dashboards via Google Data Studio to provide real-time performance data to the team.
- Managed digital marketing campaigns on Google and social media.
- Conducted A/B testing to identify and optimize key metrics.
- Monitored performance metrics and adjusted campaigns accordingly.
- Collaborated with cross-functional teams to ensure marketing efforts aligned with company goals.
- Analyzed campaign performance and provided reports to senior management.
Looking for a job offer, where I can use all my knowledge and improve my skills in App Marketing.
Interested in new niches such as AI and everything connected to data.