Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 4

- Increased traffic from the SEO channel by 40% for a B2B IT company developing custom solutions for businesses with Microsoft Dynamics 365 CRM.

- Increased ROAS from 3 to 10 in general and 16-20 in high season with CRO and PPC (Google, Facebook and Instagram) channel for e-commerce project

- Designed and implemented a sales funnel including website redesign and multi-channel marketing setup for a B2B SaaS project.

- Сonducted a CRO audit for a startup engaged in the delivery of food from the markets

- Managed a marketing team of 7 people
- Development and implementation of a marketing strategy for B2B IT business by all traffic channels
- Website conversion rate optimization and and sales funnels development
- Competitive analysis and market research
- Setting up of web analytics tools and analyze data
- Efficient collaboration with CEO, creative and engineering teams
- PPC, SEO, SMM, Email specialists coordination through the strategy and KPI's
- Creation and A / B testing of landing pages 
- Manage, optimize and scale all paid acquisition channels: Google, Facebook, LinkedIn, Twitter, YouTube
- Manage paid campaigns from start to finish including budgets and bids, account structure, keywords, ad copy, conversion optimization.

Hard skills:
- Google Analytics
- PPC (Google, Facebook and Instagram, LinkedIn, Bing, Twitter Ads)
- Google Tag Manager 
- Facebook Pixel
- Email Marketing
- SMM
- SEO (Semrush, Ahrefs)
- Data Studio
- Omni-channel Marketing 
- Heat Maps
- Figma
- Hubspot
- Content marketing
- Asana, Jira, Trello