Position: SEO Specialist
Category: SEO
English level: fluent
Years of experience: 7

I developed and implemented an SEO strategy that increased organic traffic from 300k to 6 million monthly visits to the content hub, ranked Grammarly's website for hundreds of high-search volume keywords at top positions, and improved conversion rate by +150% (from visits to product installs)with A/B testing.
Digital marketer with 7 years of international experience in a fast-growing US-based product company, Grammarly. Expert in driving high-quality organic traffic and optimizing it for conversions. 

SEO Manager at Grammarly
July 2016-September 2021

- Grew organic traffic from 300k to 6 million monthly visits by developing and executing SEO strategy, which included:
   = Keyword research; competitor analysis; SEO on-page 
     optimization; working closely with the content team and 
     creating detailed SEO instructions for the copywriters; SEO 
     experiments for improving rankings.
- Drove 150% growth in conversion rate from visits to product installs through running A/B tests and CRO.
- Identified and created high-intent pages (product landing pages and blog pages), which generated thousands of organic traffic and product installs.
- Ranked Grammarly's website for hundreds of high-search volume keywords at top positions in Google SERP and 1-2 positions for the main product keywords.
- Analyzed and reported organic traffic performance and tracked SEO metrics and ranking positions.
- Executed technical SEO audit, took care of SEO on a high level to maintain website’s SEO health and implement SEO best practices.
- Worked closely with engineering, design, content, and copy
 teams.
- Wrote functional requirements and set tasks for developers to build new landing pages, run A/B tests, improve website performance metrics, and fix technical issues.

Link Building & Outreach Specialist
October 2021-June 2016

- Planned and executed link-building campaigns to acquire high-quality backlinks.
- Researched link-building opportunities and searched for relevant and trustworthy websites.
- Reached out to and collaborated with influencers, journalists, website owners/admins, bloggers.
- Monitored and analyzed backlink profile.