Position: Senior Digital Marketing Manager / Team Lead
Category: Marketing
English level: intermediate
Years of experience: 9

For 6 months since the release of MVP:

growth from 0 to 30,000+ registered users;
5000+ installs of the mobile application on android in 3 months;
10,000 unique visitors per month;
registration cost with Facebook ads - $0.3
10,000+ followers on Instagram and 17,000+ on Facebook;

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Creation of an SMM direction in a large IT holding:

SMM strategies for all projects in holding – feedback process with B2B / B2C clients, obtaining valuable insights about the audience portrait;
recruiting and training SMM specialists for project teams;
experiments with Social Ads for lead generation in B2B – a 2-fold reduction in the cost of a lead compared to Google Ads;
launch and optimization of a cross-platform brand advertising campaign for leading marketplaces in 4 countries in 4 advertising systems;
automation of marketing reporting without the involvement of analysts and developers - saving 50% of the working time of the entire digital marketing department.
Almost 10 years of experience in creating and executing marketing and digital strategies, advertising, and promotional activities for Ukrainian brands, startups, and IT companies in B2C/B2B,/B2G: EdTech, E-commerce, FinTech, SaaS.

Digital became my first passion almost 15 years ago: I started learning HTML/CSS, switched to SMM/PPC as a freelancer, and grew up to CMO.

My professional goal is to bridge the gap between product marketing and digital marketing.

I am interested in projects in which product marketing, analytics, and user retention/return do not exist separately from marketing strategy and lead generation, but complement each other.

Creating and developing such systems is one of the most interesting challenges and tasks.

I have experience in creating teams from scratch and improving the results of already well-coordinated teams.

Key specialties:

Practical experience in e-Marketing since 2012
SEO, SEM and SMM, e-Commerce, CPC/CPM/CPA/CPL
Research, Planning, Budgeting
Experience in managing a cross-project team and direct unit
Product managing full-cycle: forecasting, inventing, business cases, analysis, implementation, launch, adv. support, and reporting
Bringing new projects to market.
Launch or development of individual tools/directions.
Experience in purchasing using CPM/CPC/CPI/CPA/CPS models. Channel management: PPC, Affiliate, Media Buying, PR/Media (+Reputation), Influencers, Video, SMM, SEO, Email-marketing, Content.
Professional growth. Challenging & ambitious tasks. Startup. Emerging markets. Innovations.