Position: User Acquisition Manager, Paid Social Manager, Digital Advertising Manager, Product Marketing Manager
Category: Marketing
English level: upper
Years of experience: 4

Genesis (Oct 2018 - Sep 2021)
User acquisition manager
 
Project 2
Managed the full cycle of app user acquisition: creative production, tests, scaling. Worked with a low million USD budget and 3 apps. 

App 1
Top-3 meditation & sleep apps in the U.S in 2020 (after Calm and Headspace).
- Acquire more than 1.7 mln installs with positive ROI (Facebook Ads - primary channel).
- Test 6 user acquisition channels & scale the most successful:
- Launched TikTok ads and scaled it from 0 to XXX XXX installs. 
- Launched Google App Campaigns and scaled it from 0 to XXX XXX installs. 
- Create, test, and scale web flows for the app from 0 to XX XXX installs. 15+ hypotheses were tested.

App 2
- Launch the app with a teammate and make it ROI-positive in the first month.
- Create and test 15+ hypotheses for the web flows for the app. 

App 3
- Launch Google App Campaigns and scaled it from 0 to XXX XXX installs.

Project 1
- Facebook Ads campaign management & optimization.
Increase installs by 225% and decrease CPI by 30% by testing new creatives and acquisition approaches. 
- Decrease CPI by 100% (remaining the same install volume) by testing creatives.
- ASO. Increase store conversion rate from 9.9% to 20.8% by testing store assets.

Coreteka (Nov 2017 - Oct 2018).
Marketing Manager
- Co-organizer of CoreTeka Retail & Logistics Hackathon (60+ participants).
- Preparation of information materials for sales department: industry presentations and portfolio.
Maryna is a digital advertising manager with 3 years of experience in a product company. She worked with 10+ apps (media, sport, health & fitness, education categories) and web flows for mobile apps. She has experience working with 7 UA channels: Facebook Ads (primary channel), Google App Campaigns, TikTok Ads, Snapchat Ads, Pinterest Ads, Twitter Ads, Apple Search Ads.