Position: Marketing specialist | Junior product specialist
Category: Marketing
English level: upper
Years of experience: 2


I worked as a marketing specialist in a FinTech company that offered an educational product for entrepreneurs based on a subscription monetization model. My main responsibility was to develop an advertising strategy for promoting the product on social networks, which involved working closely with designers to create advertising creatives and writing compelling ad copy. In order to build a strong strategy, I conducted research on the market, trends, and competitors. Additionally, I was responsible for creating landing pages for new products.

I also worked part-time as an SMM-specialist for an educational project focused on serving the Jewish community. In this role, I was responsible for creating social media materials and promoting the product on social media platforms by collaborating with bloggers.

My current goal is to transition into the field of product management and gain experience in promoting products. To achieve this, I completed a practical course on innovation in product marketing. As part of the course, my team and I were given a project from a real client, which involved developing a new product solution and creating a strategy for its promotion. The client accepted and approved our proposed product for further development.