Position: Digital marketer
Category: Marketing
English level: fluent
Years of experience: 8

Increasing your Conversion Rate (CR) to 40 percent means more people coming to your site will become your customers. This can be achieved by improving site design, content, UX/UI, as well as optimizing page loading speed and improving usability.

Increasing the Click-Through Rate (CTOR) to 20 percent means that more people who receive your email will click on the links in it. This can be achieved by improving email content, email design, audience targeting, and other email marketing techniques.

Increasing Return On Investment (ROI) up to 300% means that you will get more income from every dollar invested in marketing. This can be achieved by using more effective marketing tools such as social media advertising, email marketing, SEO, PPC, and others, as well as optimizing marketing spend.

Reducing marketing costs by up to 50% with OpenSource solutions and setting up in-house mail servers means you can use free or cheaper marketing tools and software, as well as use your own mail servers to save money on third party services. suppliers.
ActiveCampaign, AMS, Mailchimp: These are all email marketing platforms that allow businesses to create and send emails to their subscribers, automate email sequences, and track email performance.

Internet Marketing: This refers to the broad field of marketing activities that take place online, including social media marketing, search engine optimization, and content marketing.

Web content: This includes all the text, images, and multimedia that make up a website, and it is an important part of a company's online presence.

Copywriting: This is the art of writing persuasive and compelling copy for marketing and advertising materials.

Lead generation: This refers to the process of attracting and nurturing potential customers, with the goal of converting them into paying customers.

Marketing analysis: This involves analyzing market trends, customer behavior, and marketing metrics to inform marketing strategies and tactics.

Marketing planning: This involves creating a detailed plan for marketing activities, including setting goals, identifying target audiences, and choosing marketing channels.

Search engine optimization (SEO): This involves optimizing a website to rank higher in search engine results pages, with the goal of increasing organic traffic.

Advertising campaigns: This involves creating and running advertising campaigns across different channels, including social media, search engines, and display advertising.

Website promotion: This refers to the various tactics used to drive traffic to a website and increase its visibility online.

Marketing strategy development: This involves developing a comprehensive plan for achieving business goals through marketing activities.

Market segmentation: This involves dividing a larger market into smaller, more targeted segments, based on factors such as demographics, behavior, or needs.

Semantic core development: This involves creating a list of relevant keywords and phrases that will be used to optimize a website for search engines.

Strategic marketing: This refers to the process of developing long-term plans and strategies for achieving business goals through marketing activities.

Trade marketing: This involves creating and implementing marketing strategies specifically for B2B companies and trade partners.

E-mail marketing and HTML: This refers to creating and sending marketing emails that are optimized for different devices and email clients.

Web analytics: This involves analyzing website traffic
Segmentation: Dividing the audience into groups based on various characteristics such as gender, age, interests, etc. This allows you to set up more personalized and effective campaigns.

Analytics: Gathering, analyzing and interpreting data related to marketing campaigns to evaluate their effectiveness and identify areas for improvement.

Accompanying the user at all stages: This includes working with the user at all stages of interaction with the brand, from the first contact to the sale and subsequent support.

Email Template Management: Design and manage email templates that are used in email marketing.

Leverage the latest email marketing techniques: Leverage new methods and technologies such as personalization, advanced features and graphics to create more effective email campaigns.

Work on the content of letters: Development and editing of the content of letters, including design and letter templates.

Google Analytics and Google Tag Manager Administration: Install and configure Google Analytics and Google Tag Manager to track marketing metrics.

Development for the email system: Developing new features and improving existing features of the email system to improve its efficiency and usability.

Bulk domain processing: Processing a large number of domains to improve email deliverability.

UX/UI Prototyping Improvements: Develop and improve user interface and user experience prototypes.

Developing LinkedIn Data Mining Scripts and Jobs: Developing scripts to collect and analyze LinkedIn data and jobs.

MailWizz/Mautic Email Marketing: Using email marketing platforms like MailWizz or Mautic