Position: Employer Brand Manager, PR Manager
Category: Marketing
English level: intermediate
Years of experience: 4


Professional with 4 years of background in  social media marketing, and communications. Passionate about employer branding and media strategy. Have diverse experience in organizing and coordinating internal/external events and public relations activities. Collaborative team player who enjoys building relationships and strategies.

Skills:
Community building
Employer Brand building and brand management
Event Coordination and Management
SMM/Influence Marketing

Employer Brand Manager: 
Responsibilities:
- Creation and implementation of the company's PR strategy;
- Building brand identity;
- Election of relevant bloggers, communication with bloggers;
- Аdvertising integration output control;
- Сollection and analysis of advertising campaign statistics;
- Active cooperation with journalists and opinion leaders;
- Media coverage of the company's activities;
- Preparation of articles, interviews, news, blogs, announcements, releases for publications;
- Initiation and organization of socially important thematic PR events, involvement of opinion leaders. Full informational and organizational support;
- Preparation and promotion of campaign speakers at special events and in the media. Selection of events, definition of topics, creation of presentations (if necessary), use of materials for further promotion;
- Development of programs to increase brand popularity, including through informational partnership/sponsorship;
- Content creation and maintenance corporate social media platforms (YouTube, Facebook, Instagram, TikTok, LinkedIn)
- Provision of positive reviews;
- Filling telegrams of the company's channels;
- Monitoring of the competitive environment.

People Partner
- Research and analysis of the market of IT companies in Ukraine and the world;
- Organization of internal events, master classes, communication with speakers. 6 hackathons were held;
- Contacts with IT companies for cooperation;
- Preparing reports for management.