Position: Digital Marketing Specialiast / CMO
Category: Marketing
English level: intermediate
Years of experience: 10


Project managment
efficient management of Projects (including Budget and Resource requesting, Risk Management and Reporting)

developing detailed project plans, ensuring resource availability and allocation in line with the roadmap, managing Jira backlog

determining and defining project scope and objectives

creating and maintaining comprehensive project documentation

having a strong focus on business outcomes and time to market

monitoring, reporting on project progress and escalate challenges when needed to management

being a role model for the development team

applying continuous improvement approaches in daily work
working in close connection with the team (s) Teams Leads and
Product Manager

Marketing
Formation and implementation of digital strategies (Email Marketing, PPC, SEO, SMM, retention….);

Development and implementation of KPI;

Analysis of digital activity;

Control of budget and key indicators. Prompt response;

Work with various traffic channels;


A / B testing

Implementation and training of digital tools;


Management of a large Digital team and external contractors;


Senior SEO specialist
Information analysis: web analytics, niche analysis, site, reports / statistics, competing sites;
Development of promotion strategies;
Link building;
Working with PBN;
Working with CPA;
Ahrefs, SemRush, Netpeak, Serch Console, Google Analytics, Serpstat, SimilarWeb, KeyCollector, etc .;

PPC
Search Advertising Certification;
Google Ads Certification with Video Ads;
Certification for working with product ads;
Google Analytics Individual Qualification;
Google Ads Display Advertising Certification


PR
Launch of PR companies;
Working with the media;
Development of the concept of press releases and materials;
Promotion of materials;