Position: Copywriter, editor, content writer
Category: Marketing
English level: upper
Years of experience: 4

Conceived and implemented the positioning and brand development strategy for the company's PR communications.
Successfully secured publications of my copies in leading media outlets dedicated to the iGaming and gambling industries.
My pitches served as the basis for industry awards nominations.
Between 2020 and 2023, I worked with one of Ukraine's foremost companies specializing in developing products for the betting industry. Initially, I assumed the role of a corporate communications copywriter, responsible for the content and creating processes. This entailed composing articles about the company's products and teams, generating news for employees, and penning texts for corporate videos and internal policies.

Subsequently, I transitioned into the realm of public relations (PR), where I was tasked with shaping the company's brand positioning. I undertook responsibilities such as generating website content, creating posts for social media, preparing media responses, training speakers for interviews, pitching the brand and company experts in the media and industrial awards, drafting case studies, crisis communications, news and press releases. I was also instrumental in developing personal branding strategies for senior management.

In summary, my responsibilities encompassed everything pertaining to textual content. Following restructuring the company's business model and its entry into the B2B market, I was entrusted with developing marketing materials to launch a new brand and enhance its recognition. This included spearheading content strategies and positioning.