Position: Digital Marketing Manager
Category: Marketing
English level: upper
Years of experience: 6

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- Successfully launched the project after the russian invasion and oversaw further development;
- Managed to maintain the site ranking in Google, despite the significantly reduced number of purchased links;
- Managed to increase ROMI of the Google ads by 92%;
- Managed to increase traffic by 21% in SEO, and improve main web indicators (page speed);
- Enhanced the user experience, resulting in a five-fold decrease in the average number of complaints on the site and increasing the conversion rate;
- Managed to reduce the time for report preparation from two full business days to a couple of hours, shifting the focus from preparing reports to designing and implementing effective solutions for the business

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- Managed to optimize the Internet marketing budget by 40% by implementing effective strategies and creating a digital marketing department;
- Achieved a 2-fold increase in return on investment for marketing in 2020;
- Ensuring a 30% increase in gross income compared to the previous year

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- Managed to increase sales through the online store by 347%;
- Аttract over 500 leads in the B2B segment with an average cost of $0.79; 
- Create 4 profitable sales funnels for internal projects, based on the MVP model (conferences, online courses, narrow-profile seminars, online store)

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- Successfully implemented a grant marketing project from the EBRD bank;
- Achieved a significant (+230%) increase in customer acquisition by reducing lead generation costs, attracting a sales manager, and improving the site conversion rate
Digital Marketing
- Creation of a digital marketing strategy;
- Budget planning and optimization;
- Market, competitors, and audience analysis
- Engaging contractors and/or hiring employees

PPC
- Created and managed ad campaigns in various ad systems: Google Ads, Facebook Ads, Prom, Tik Tok.
- Worked with 10k $ ad budget

Web analytics
- Installation and maintenance of Google Analytics(UA and GA4),  Facebook Pixel, Hotjar via Google Tag Manager;
- Setting up enhanced e-commerce for UA and GA4
- Conducting ad hoc reporting and analyzing to drive business decisions;
- Creation of automated dashboards and reports in Google Data Studio, Google Sheets, Power BI;
- Conducting UX/CRO projects by Hotjar, Plerdy, Google Optimize

SEO
- Development of SEO promotion strategy;
- Technical optimization of the site;
- Ranking(positions) analysis: SE Ranking, Google Search Console, Sheets

Project Management
- Overseeing various projects: implementing CRM, website development,  SEO optimization, implementing internet acquiring,  landing page development,  content creation, etc.

Direct Marketing
- develop customer bases and organize communication through E-mail, Viber, and SMS mailings
- Implementing automated massaging funnels

Niches
- E-commerce
- B2B consulting