Position: PPC. / Marketing  Performance Manager / Analytic / Project Manager
Category: Project Manager
English level: intermediate
Years of experience: 8

Company:  “P2H”
Achievements: Implemented optimization fnd restructuration - advertising campaigns, this was made to make it easier to support it and to improve performance -  it increased the number of leads by 4 times. Set a record for the campaign in terms of leads and net income for the month (made the best month in the 15 years of the campaign's existence)

Company:  “NDA Gambling company”
Achievements: Implemented optimization of DataBase plan - documentation and restructuration, this to make it easier to support it and improves performance 15%. Optimization and leading PPC campaigns Increase online conversion 15%

Company:  “Consulting company”
Achievements: Developed and provided a company promotion strategy, which increased the number of potential customers by 2 (in 1 year) times and increased campaign profit by 60%Optimization and leading PPC camping’s (Fb, Adw), resulting in reducing leads price on avg. by 20%. Creating and maintaining a YouTube channel on a financial topic that generates 50% of leads (with a very low price for this market)

Company:  “Promate”
Achievements:  Leading team for Developing and launching an Online store for B2C. Optimization and leading PPC campaigns, resulting in increased sales 20 % and reducing lead price by 30% in sum product lines. Increased overall sales and online conversion.

Company:  “Dukascopy Bank”
Achievements: Launching PR project on Russian region, resulting in increased knowledge of brand up to 70% (in one year we become #2 in market of region). Increasing community members up to 30% though PPC/CPA/CPL camping’s. Leading and optimization PPC/CPA/CPL camping’s, resulting in increased sales. Promotion an online contest that leads from 100 members to 4 000
August 2020 – August 2021	Company:  “P2H”
Title: Marketing  Performance Manager
Responsibilities: 
	Development, new structure of advertising campaigns
	Tracking and improvement of conversions and LTV;
	Development, implementation and maintenance of advertising campaigns;
	Development of landing pages (LP);
	Evaluation of the effectiveness of advertising campaigns; creating reports; analysis of visitor behavior on the company's websites; improvement advertising campaigns 
	Analytics competitors and their proposals for our advertisement improvement; 
	Search for new customer channels (white gray niche channels)

January 2019 – August 2019	Company:  “NDA Gambling company”
Title: Product manager
Responsibilities: 
	developing and running project of Integration of CRM, Big Data analytics in company, fraud analytic
	Optimization DataBase
	analyzing market and competitive environment; 
	developing, tracking and improving landing pages; 
	generate and refine keywords and ad copy
	evaluating the effectiveness of advertising campaigns;

June 2017 – November 2018	Company:  “Consulting company”
Title: Head of marketing 
Responsibilities: 
	creating marketing and BA strategy;
	Data Modelling and Data architecture
	manage up to 15 people;
	analyzing market and competitive environment; 
	developing, tracking and improving landing pages; 
	analyzing the behavior of the company web-site visitors; 
	working with IT and designer departments on the improvement of conversion processes; 
	promoting the web-site/advertising the company SMM/SEO/PPC (AdWords, YandexDirect, Facebook, Vk); 
	evaluating the effectiveness of advertising campaigns; 
	introducing new products into the company's product range
	promotion of YouTube channel
	video production (Adobe Premiere Pro, Adobe Audition)

October 2016 – November  2017 Company:  “Promate”
Title: Digital Marketing Team Lead

June 2013 – June 2016 Company:  “Dukascopy Bank”
Title: Product marketing manager
I am a little bit tired of dark marketing.