Position: Product manager
Category: Product Manager
English level: intermediate
Years of experience: 6

Professional Experience

Chief Marketing Officer | Real Estate | July 2022 - June 2023

- Led the company's rise into the top 20 best agencies in Dubai, as ranked by major developers DUBAI PROPERTIES and MERAAS.
- Created and put into action a plan to increase the company's presence in the EMEA region.
- Built and managed a team of 4 in-house experts and 8 contractors, complete with systems for planning resources, measuring results, and budgeting.
- Brought in a major client deal worth $16,000,000.

Chief Marketing Officer | Edtech | July 2021 - June 2022

- Over the course of two months, developed a full suite of 6 products and established the company's brand.
- Within the first two months following the launch, drove the company's revenue to UAH 1,000,000.
- Created a team of 8 in-house experts, incorporating systems for resource planning, performance evaluation, and budgeting.
- Constructed referral and affiliate programs which contributed up to 15% of the monthly income.
- In just a month, secured 23 press releases at no cost, with a notable mention in Forbes Kazakhstan.

Chief Marketing Officer | Edtech | September 2017 - July 2021

- Managed to grow the marketing budget to $100,000 per month while keeping the profitable.
- Built up a team of 15 professionals within the department.
- Boosted lead generation by more than 300%.
For the last six years, I've had the opportunity to work in top-level marketing roles, where managing products was a big part of what I did.

My job involved creating new products from scratch, especially in the web technologies field, as well as refining and improving our company's existing product lineup. From this experience, I've developed a deep understanding of every stage of the product life cycle.

Now, I'm ready to move into a role that's more focused on the product side of things, where I can put my energy into making great products, rather than promoting them.

Here are the key skills I bring to the table:

Deep-Dive Research: I'm really good at detailed research, looking at our competition and how users interact with our products, using both numbers and observation.

Customer development: From the early stages of product development, I know how to conduct thorough customer interviews to understand what they really need.

Testing Ideas: I use a data-driven method to check if an idea holds up, using tools like A/B testing.

Working with Methodologies: I'm comfortable with frameworks like Design Thinking, Lean Startup, and Business Modeling that guide how we develop and innovate our products.

Financial Planning: I'm skilled in creating detailed financial models for different periods of time, which helps us predict future trends and make informed decisions.

And beyond these skills, I know how to use a variety of tools, including Meta ads, Google ads, Webflow, Figma, Serpstat, Semrush, ChatGPT, Power BI, Google Sheets, Google Analytics, Tag Manager, and Optimize.