Position: Brand, Communication & Marketing manager
Category: Marketing
English level: fluent
Years of experience: 8

I have a proven track record of supervising brand marketing projects in different markets for both B2C and B2B. As a senior brand manager, I expanded brands in the Indian region and curated a 360 marketing campaign that won a GOLD award in the PR and Marketing Brilliance Awards in London. I created and lead all brand awareness part.
My main achievement for the last few years is moving a brand from no-name to the TOP 5 within a year. I am a team player who has worked in cross-functional teams and curated omnichannel brand campaigns, and even guerilla marketing. I supervised sponsorship projects and created brand integrations with media and influencers. 
I have experience in conducting research and analysis of campaigns, it allows me to deeply understand customer behavior, which has helped to create targeted and more effective campaigns. I enjoy of collaborating work with cross-functional teams, it helps to create out of the box ideas and projects. One of my favorite campaigns from last year achieved a 50% conversion rate without relying on a digital marketing budget, and get more than 2 million website visits, when KPI was up to one million visits.
What sets me apart from others is my ability to be agile and adaptive in a constantly evolving market. I'm always seeking out new insights and trends, and I have a passion for experimentation and testing new ideas.
PMI, a global gambling company 
Senior Brand manager 
- Develop and implement comprehensive brand and communication marketing strategies to enhance brand image and involve more users
- Ensure brand integrity across all communication channels, including advertising, promotions, and digital and influence marketing
- Plan and execute brand promotion activities to drive engagement and increase brand awareness
- Manage brand usage and ensure compliance with brand guidelines
- Plan media campaigns, track KPIs, and report on brand performance
- Lead complex project management for all brand marketing activities
- Form and implement partnerships and sponsorships projects to drive brand awareness growth
- Conduct customer development and brand research to inform marketing strategies and product development
- Collaborated with cross-functional teams, including product and design, to drive the development and enhancement of products and user experience, ensuring alignment with overall business objectives and successful adoption among target audiences.
______
TVBET, a live games product company
Marketing operation manager • 08/2020 – 01/2021
- Marketing communication and support of key clients, assisting in client pitches
- Promo management — creating contests, tournament mechanics, marketing materials, etc.
- Preparation of results and reporting
- Assisting with creating company business processes and work processes 
- Managing internal work such as creative copywriting, graphic and digital design
_______
Favbet (Ex Favorit Sport), betting company
Marketing project manager • 01/2018 – 02/2020
- Development and implementation of PR & Offline marketing strategy 
- Formation of the company's image 
- Production of branded products
- Coordination of activities in social networks in conjunction with the SMM team, designers, programmers, contractors
_________
Audience Signal, IT company
PR manager • 08/2017 - 11/2017
- Analyze and monitor competitor’s activities 
- Development and implementation of PR strategy and social media strategy (including managing all company’s social media channels) and set goals to increase brand awareness and engagement
- Interaction with the media and clients (writing content, finding relevant events, opinion leaders, web sources)