Position: Head of Strategic Planning / Brand Strategist
Category: Marketing
English level: intermediate
Years of experience: 5

Clients: Auchan, MasterZoo, KREDOBANK, Raiffeisen Bank, Vostok Bank, Alpina, Yakaboo, VolWest Group (SPAR), USAID, SVITLO DEVELOPMENT, American University Kyiv, NOVA POSHTA.
- Develop brand positioning and communication strategies from start to implementation for Ukrainian and world brands;
- Designing and conducting marketing researches for Ukrainian marketing agencies: desk research, qualitative and quantitative research; 
- Situation Analysis: analyzing brand's market and competitors; Analyzing cultural and social trends that affect the business;
- Qualitative Research: interviewing consumers and analyzing interviews using Jobs To Be Done, Value Proposition Canvas, highlighting customer insights;
- Customer Journey Mapping; Suggesting ways to improve Customer Experience; 
- Working closely with the creative team; Providing the creative team direction to ensure the marketing and creative work is on-strategy.

Tools: Redmine, Trello, Basecamp /// LiveDune, SemRush, SimilarWeb, Serpstat, Mailchimp /// Facebook/Insta Ads and SMM /// GA, // Miro // Figma, Photoshop (basic)