Position: Product marketing manager
Category: Marketing
English level: upper
Years of experience: 5


Head of Strategy + Co-founder, Cmd+a agency
Kyiv (2021-2023)
Creative digital marketing agency
- Brand strategy development and implementation management
    - Have developed and implemented brand strategies for brands in FMCG, Retail, EdTech, FinTech, and Nonprofit industries
    - Conducted over 100 in-depth JTBD interviews to reveal the context, motives, barriers, and triggers to choose the product/brand among others
    - Briefed and guided strategy implementation with design, developers, content, and digital teams
    - Reached high NPS level and client satisfaction
- Managed a team of 3 strategists
- Built the agency workflow from scratch, using customer interviews, customer journey mapping, and documentation for each touchpoint, ensuring everything worked as it meant to be
- Client acquisition strategy and implementation using various channels (social media, partnerships, cold outreach, paid)

Product marketing specialist, Bakotech
Kyiv (2020)
Focused value-added IT distribution
- Worked with vendors: F5, Cloudflare, Riverbed Technologies, and others
- Was responsible for product positioning and messaging, developing go-to-market strategies, competitive analysis, sales enablement, and content development. Conducted customer research that informed product development and improved marketing messaging.

Marketing manager, Stager
Kyiv *(2017-2020)
Men’s formal and semi-formal apparel chain store
- Developed brand and marketing strategy
- Launched the e-commerce website from scratch
- Close working with digital and creative agencies to promote the products to different buyer personas, using various tools and channels (SMM, SEO, PPC, Content Marketing, Radio, Outdoor)
- E-commerce management and regular content creation

Marketing Manager, Wolf Typography
Kyiv (2016 - 2017)
Ukrainian typography giant
- Development and implementation of marketing plan for typography products
- Systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization (digital, BTL)
- Partnership building