Position: Lead Generation Manager
Category: Marketing
English level: upper
Years of experience: 2.5


Marketing Manager 
07.2021
- Development of a content plan;
- Content marketing (text/visual);
- Lead generation activities (LinkedIn, Built In, Crunchbase, etc.);
- Email marketing strategy for talent market target audience;
- A/B tests and campaigns optimizations;
- Build sequences of email campaigns;
- Build sequences of LinkedIn outreach messages;
- Working with Zoho CRM.

Lead Generation Manager
09.2020 - 01.2021
- Generate new leads using LinkedIn and other social sources (Angellist, Xing, Crunchbase)
- Validation of assembled bases (qualification on Pre sales)
- Research and qualify leads identifying decision makers, touch points, best ways to contact
- Manage initial contacts as well as a follow-up activity
- Communication and sales pitching, follow-up emails, etc
- Communicate with leads till the call
- Schedule meetings or introductory calls for sales managers
- Answer typical customer questions
- Search details about leads to confirm relevancy
- Maintain and manage Sales CRM (Hubspot)

Lead Generation Specialist
с 06.2018 по 07.2020

Key responsibilities included:

• Generation leads through a variety of methods (manual, automate, scrape researching) using a wide pool of search tools (SalesNavigator, GetProspect, PhuntomBuster etc.)
• Make researches on diverse databases (LinkedIn, UpWork, Glassdoor, Amazon etc.)
• Identifying, researching and engaging ICP decision-makers within
target accounts;
• Development cover letters;
• Work on email content;
• Research prospects and clients for changes and schedule follow
up tasks for sales team;
• Validation of prospects and review leads for quality criteria;
• Creation of searching pipelines;
• Creation of calibration lists;
• Supervising new employees.

Achievements:

•Generated more than 300 leads per week;
•Effectively completed targets of research;
•Successfully applied a range of tools to increase the efficiency of matching ICP.

SMM Manager
с 03.2016 по 06.2019
Freelance (Internet Marketing)

• Generate and format content such as text, photos, videos, etc;
• Analyze the market, audience, and competitors;
• Create and develop profiles/groups in social networks;
• Copywriting/rewriting;
• Communicate with subscribers