Position: Digital Marketing Lead
Category: Marketing
English level: intermediate
Years of experience: 11

tactical decisions allowed to achieve sales growth in the web channel by 20% (YoY) + CPS optimization by 9%
• launch and scaling of digital promotion of the new product: conv. rate increased from 2% to 18%
• success launch new website: didn’t drop in traffic, showed growth dynamics more than 20% and growth in the number of leads from organic search by 16%
Development and implementation tactics attracting customers
Planning and high-quality implementation of digital marketing activities
Analysis of the promotion channels efficiency (СРА,СРС,CPM,CPL,CPS, CAC,ROAS) Accompanying the development and preparation of creative materials
Project management of online development projects (sites, landing pages, etc)
Tactical decisions to increase the conversion of advertising campaigns
Manage and analyze company site traffic
Negotiate and coordinate work with partners in the preparation and implementation of projects
Budget management (forecasting, monitoring, improving efficiency)