Position: Marketing & Brand Manager/ Communications Strategist / Content Strategist / Crisis mitigation / Reputation / IT
Category: Marketing
English level: fluent
Years of experience: 11

currently:

•	>$1500/month of organic traffic cost for the US only – a result of 6 months of content marketing efforts with 0 budget

•	Identified a semantic core; Tripled the number of organic keywords, including getting in TOP 3 of Google search results 

•	Product-based keywords outnumbered branded Google search 6 times Year over year analysis (YOY)

Previously:
•	 Mitigated reputational risk issue through the design and implementation of a bailout communication plan, focused on donors, board, and employees

•	Overcame a limitation regarding the publicity of Shell Lubricants; as a result, a local branch of the company regularly hits TOP3 for coverage and TOP5 for ROI index in a global company’s monthly and annual reports for 2 consecutive years

•	Single-handedly designed and implemented a reputational campaign, which outnumbered guaranteed by the agency publicity indices 4 times, breaking records of TOP3 largest national insurers by media leads and references; the campaign facilitated the election ta professional association of a general manager
15+ years in business and non-profit. 

Ample experience in producing marketing and communication strategies, detailed step-by-step plans, and ensuring  their consistent implementation

4 years in a global multicultural professional setup: keen critical thinking skills and ability to cooperate in a multicultural team environment

	
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•	Ensure effective marketing communications for products launch to the U.S. market through inbound and influencer marketing strategies
•	Produce SEO-optimized content for the website, engaging content for social media
•	Marketing- and press materials: press releases, op-eds, website content, articles, case stories, ghostwriting, webinar scripts, presentations, marketing materials
•	Single-handedly prepare participation in professional events
•	Co-launched 4 IT products (2020-21)
Remote in-house position or on-site position in France, Switzerland