Position: Digital marketing manager / Product Marketing manager
Category: Marketing
English level: upper
Years of experience: 6

1. Optimized CPA from $98 to $80
2. Optimized CPC by $2.2 (From $10.4 to $8.2)
3. Increased traffic from the SEO channel by 1.5 times (from 10k to 15k)
4. Increased ROAS in PPC from 63% to 87%
A strong hands-on marketer with 6 years of expertise in promoting products and services through digital channels, partnerships and affiliate programs.
I specialize in developing winning marketing strategy and driving execution to transform business performance.

• generated and implemented digital strategies (Tier-1 market)
 • created ICP, USP, value-proposition canvas, and found product-market fit;
• determined target audience and the traffic channels
• inspected the competitors to update the strategy plan
• launched and supervised all digital marketing campaigns including PPC, display, Facebook ads, SMM, SERM/ORM, email, and crowd marketing
• reviewed the SEO strategy to meet the goals
• aligned goals and plans across marketing, SEO and website teams 
• developed and implemented PR strategy (searched for relevant media resources, communicated, created media materials, partners offer)
 • produced retention strategies to optimize user funnels
researched and planned new growth activities
• measured and reported the performance of all digital marketing campaigns with assessing against goals (ROI/ROAS and KPIs)
• utilized the solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• collaborated with analytical and product teams to meet the project goals
• overseed the work of the marketing team
My goal is to benefit the business with my knowledge and skills. Result-oriented and ready to work in a team on cool new projects, test new hypotheses and tools, grow professionally with the project