Position: Content marketing specialist
Category: Marketing
English level: fluent
Years of experience: 6

–  Pioneered the company's content marketing approach, boosting website traffic by 2600%.

–  Wrote over 30 in-depth blog posts that rank in Google's top 10 results.

–  Helped implement a cluster-based content strategy, creating a steady stream of new leads for the company.
Content marketing manager (August 2016 — present)

Job responsibilities:
–  Content marketing strategy. Running market research, investigating industry trends, and ideating on topics with minimal supervision.

–  End-to-end content creation (from ideation to publishing via a WordPress CMS admin panel). Conducted dozens of in-depth interviews with engineers, project managers, and clients to convey their unique expertise and points of view. Covered a diverse range of topics: industry trends, startup business models, AI, Blockchain, DevOps, Agile, APIs, graph databases, HIPAA compliance regulations, and more.

–  Digital marketing. Produced dozens of landing pages, case studies, ebooks, and other types of sales-enabling content. Engaged in social media, guest posting, and link-building efforts that boosted the company's visibility and doubled the domain rating (DR).

– Editing and proofreading. Assessed dozens of test assignments to select the best writer for our team. Implemented the peer editing process to improve the copy quality; edited freelancers' articles; ;found a native proofreader that has been working with us for 4 years (1 year under my management).

–  SEO research & optimization. Targeting relevant keywords to maximize Google rankings – an optimal rate of search volume, competitive difficulty, and buyer intent (Afrefs, SEMRush, Serpstat, Google Keyword Planner, Answer the Public, Key Collector). Analyzing content performance (Google Analytics, Yandex Metrica, Google Search Console, Microsoft Clarity).

–  Collaboration with external teams. Setting tasks for designers to create illustrations and infographics for articles (Figma, Trello, Breeze). Helping the Lead Generation/Business Development team write targeted email campaigns. Communicating with a marketing agency to improve content strategy, SEO, and link-building efforts. Managing a proofreader.

Self-employed translator and copywriter (June 2012 — August 2016)

Responsibilities:

- Writing SEO-optimized articles on technology, economy, education, and business.

- Translating materials from English to Russian and visa versa.