Position: PR Head / PR & Communications manager
Category: Marketing
English level: fluent
Years of experience: 5

Media relations: 
Media coverage on Coindesk, Cointelegraph, Benzinga, Nasdaq, BeinCrypto, Finance Magnates, Forklog, Na Chasi, MC.Today,  and other outlets. Gained coverage on top-tier outlets.

Social media marketing:
5k+ app installations.3M UAH monthly turnover.
Developed a social media strategy and ensured its execution across corporate social media channels (over 1,3000% increase in impressions and 47% increase in profile visits).

Influencer marketing:
Ran long-term campaigns with influencers aimed at raising brand awareness among the target audience. 

Organized the work of the influencer marketing division; negotiated the terms of collaboration, reviewed the contracts, and ensured a stable flow of integration across different channels and countries.

Increased users’ session duration length by 28%. Persuaded 20 influencers to join our campaign free of charge. 

Crisis Communication:
Developed and ran a crisis communication plan when the platform was hacked (over $10M stolen). Managed to build strong relations with journalists,  prevent the spread of misinformation, and perform effective post-crisis communication activities. 

Outdoors advertising
Ran an educational outdoors advertising campaign in Ukraine explaining to our target audience that crypto can be bought in small fractions. 

TV show product placement:
Collaborated with a TV channel to raise brand awareness among the target audience.
Responsibilities:
Communications strategy development and execution
Media relations building
Reputation management 
Influencer marketing 
Social media marketing 
Brand positioning development 
Partnership management 
Team management 
Outdoor advertising 
Product placement 
Community management 
Content marketing