Position: Promo Marketing Manager
Category: Marketing
English level: upper
Years of experience: 8

increase revenue without increasing budget
2019-10 – 2020-03 Marketing Manager, Marketing Department (VR streaming and video sites start-up)
- marketing stategy for streamers engagment,
- promo and funnel development,
- admin panels and tracking tools development.
2019-05 – 2019-09	Promo Marketing Manager, Production Team
- competitors research and analysis,
- customer profile creation,
- new promo creation.
2017-03 – 2019-04	Promo and Funnel Optimization Specialist, Marketing Department
- new funnels research and promo materials (jumps and landing pages) research and creation,
- teamwork with designers, developers team and QA,
- A/B tests with marketing team,
- heatmaps researches,
- current landing pages optimization,
- LP admin panel optimization,
- routine :'( (typical LP creations, changes for niche and localization).
My best work experience, although I spent a lot of nerves on disputes with marketing managers to make changes in stable working campaigns to earn more money than they already bring.
And I still visit some traffic sources with my promo materials to remember how cool they are)
2013-11 – 2017-02	Remarketing Manager, Product Team
The main target of this position is to make additional revenue from bought by marketing users by offering them a similar site. At the same time, without a negative impact on the site convert.
It’s like you sell traffic, but at the same time you are a publisher and the advertiser. That’s why I have experience with:
- banner traffic,
- coregistrations,
- email traffic,
- push,
- popunders,
- and native ads.
In this situation you have 2 ways to make more money:
1) make more ad placements per a user (this way usually doesn’t help you to scale up)
2) and always work way – optimize your ad campaigns.
So, I have experience in:
- banner platform optimization (OpenX),
- banner rotation tool with automatic prioritization creations,
- LP rotation tool creation and optimization,
- traffic delivery systems with automatic prioritization development,
- e-mail channel development.
interested only in companies on USA, Europian and Asian markets