Position: Head of sales / CBDO
Category: Sales
English level: upper
Years of experience: 7

Under my leadership, 3 departments were created: Lead Generation department, Sales Department, Marketing Department.
Head of sales with 7+ years of rich experience, spearheading business operations with a key focus on top-line profitability.

Responsibilities:
- Oversee a company’s overall advertising and sales strategy
- Drive revenue by increasing sales through marketing activities
- Develop the structure of the business’s marketing department
- Negotiate advertising contacts
- Approve marketing campaign ideas
- Coordinate marketing efforts with the company’s financial and branding goals
- Plan, direct and coordinate marketing budgets in accordance with organizational goals
- Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services
- Undertake market research studies and analyze the results in order to better understand the market and customer tastes
- Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service
- Market research, pricing, product marketing, marketing communications, advertising and public relations.
Finding multiple sources of leads that meet the ICP
- Development of outbound lead generation strategy and flow
- Outbound lead generation process automation
- Ensuring the suitable delivery and handover of leads and their respective information to
the sales team
- Setting up and documenting meetings with prospects
- Keeping up to date notes on the company’s in-house CRM system
- Understanding product portfolio and customer requirements to maximize lead
conversion. Development of ICP and buying persona profile together with sales and
marketing teams
- Achieving monthly targets of qualified leads to pass on to the business development
team
- Proactive lead generation and sales prospecting
- Following up prospective business opportunities
- Targeted leads to senior business decision makers, understanding their frustrations and
suggesting suitable solutions, handling objections, appointment setting
- Ensure the suitable delivery and handover of leads and their respective information to
the business development team
- Keeping up to date notes on the company’s in-house CRM system
- Monitoring competitor strategy and performance
- To attend sales meetings to discuss and produce reports on lead generation activity
performance.
- Understand Newton IT's product portfolio and customer requirements to maximise lead
conversion.