Position: SMM manager/Brand Manager/Marketer
Category: Marketing
English level: fluent
Years of experience: 4

Achievements: 1) Rastishka MS YTD’21 vs YTD’20 +4%; 2) First kids’ lactose free & no added sugar yoghurt launch with 50% of extra value for business; 3) AR app development (raised loyal users from 300k to 600k) 4) Social networks growth – from 2k to 46k followers & ER up to 10%; more than 15 campaigns with bloggers to support brand activities; 5) More than 10 TV & digital campaigns from scratch launch with positive effect on total brand health based on BHT monitoring.
08/2019-10/2021       Brand Manager – Danone Ukraine
Marketing department – brand Danonino/Rastishka:    
1) portfolio and P&L management of kids’ dairy SKUs under Danonino Brand
2) development&execute of brand strategy, tactics annual Brand Activities Plan (kids’ promos with unique AR experience, redesign, events, etc.)
3) run 360 communication campaign: from insights search and agency briefing to execution & post launch analysis 
4) ensuring new product development (conducting research, rivals’ analysis, developing creatives, packaging designs, POSm, controlling listing, prices, ROI)
5) Analytics: market, sales, market shares dynamics, brand health and key influencing factors behind it.
Achievements: 1) Rastishka MS YTD’21 vs YTD’20 +4%; 2) First kids’ lactose free & no added sugar yoghurt launch with 50% of extra value for business; 3) AR app development (raised loyal users from 300k to 600k) 4) Social networks growth – from 2k to 46k followers & ER up to 10%; more than 15 campaigns with bloggers to support brand activities; 5) More than 10 TV & digital campaigns from scratch launch with positive effect on total brand health based on BHT monitoring.

06/2019-08/2019          Internship in De’Longhi Ukraine
Marketing department – brand Braun:
- worked on the CatMans matrix in the category of irons
- launched BTL company in juicer categories
- conducted a promotional analysis of competitors 
- conducted a benchmark analysis in the categories of irons and blenders
- adapted the catalog of Braun products 2019-2020 into Ukrainian
- worked with bloggers;

09/2018-04/2019.         Smm manager, Multy sport LLC:
- creating content plan;
- setting up targeted advertising;
- work with bloggers;
- making photo content;
- processing and installation of footage;
- increase the number of target subscribers;
- conducting promotional activities and analysis of their effectiveness.