Position: Marketing Manager
Category: Marketing
English level: upper
Years of experience: 4

My main achievements that I had in the previous project:

- Increased the conversion from registered members to paying customers from 65% to 80% last year;  
- Developed marketing strategies for the US and EU markets;
- Optimized Facebook and Google Ads advertising channels, which helped increase sales from these channels by 20% in 10 months;
- Increased the number of Facebook followers of the page by 2500 new users in 6 months;
- Developed and adjusted the content marketing process to attract new users to the website, which resulted in an increase of active site users by 78% in the last year;
- Developed a set of souvenir products for the company's customers to increase loyalty.
Hello!

I am a marketing specialist with 4+ years of experience in B2C and 2+ years of experience in B2B marketing.
I have strong experience in marketing strategy, content strategy and product promotion using performance marketing tools such as: digital channels, content, social media and email-marketing. 
I have deep knowledge of customer attraction and business development through marketing channels and tools. 
Passionate about working with great products and experimentation. I like finding solutions for challenges and enjoy energetic teamwork.

- developing and implementing of marketing strategy; 
- developing effective content-strategy; 
- developing effective product promotion strategy; 
- carrying out marketing campaigns: from determining the budget to analyzing the result and relevance; 
- development of SMM Strategy and Content Plan;
- coordination and control of the work process of SEO, PPC directions;
- providing in-depth analysis of marketing campaigns; 
- providing in-depth analysis of consumer behavior; 
- reporting on the results of marketing activities; 
- responsible for growing brand awareness; 
- responsible for lead generation process; 
- exploring potential markets and testing them extensively; 
- in charge of the attracting new customers digital channels: Social Media, SEO, Email Marketing, Content Marketing; 
- optimizing and executing Facebook Ads and LinkedIn Ads; 
- creating of communication strategies for: Facebook, YouTube, Telegram, LinkedIn; 
- in charge of marketing research and competitor analysis; 
- working with performance marketing metrics: CPC, CPL, ERR, CPO, CPM, CPA; 
- tracking relevant metrics using analytics tools and monitor KPIs. 

Scope of work: Marketing strategy, Content strategy, Marketing Analysis, Reporting, Product analytics, Product promotion, Social Media Analytics, SMM; 

Tools: Facebook Ads, LinkedIn Ads, Google Ads, Google Analytics, Google Tag Manager, SEO 
Markets: UA, EU