Position: Marketing Manager
Category: Android
English level: upper
Years of experience: 1.5


Pioneered overall marketing strategy (positioning and messaging) and
developed key marketing initiatives to optimize user acquisition, conversion,
and retention prior to product launch that was scheduled for April 2022.

Coordinated industry research, competitive analysis and compiled consumer
and category insights that deepened understanding of the category and target
audiences

Partnered cross-functionally with software engineers to ensure alignment
across all external communications
Managed organic and paid social media channels including organic content
and campaign budget and strategies

Coordinated weekly content calendar and Facebook, twitter, and LinkedIn
Meticulously handled POS System transactions include credit, cash,
exchanges, returns, and refunds to ensure seamless and accurate cashflows.

Gained sales experience by advertising, promotions, explaining company
policies, closing sales, and adopting to client needs.

Oversaw the market expansion and generated 400+ new clients, valuing more
than Ksh 50k of additional weekly revenue