Position: Head of Marketing
Category: Marketing
English level: upper
Years of experience: 11


How often do you come across a marketer who stands out with the kind of experience that is rarely combined in one specialist?

I have been working in the marketing industry for over 16 years, with 11 of those years in leadership positions. My primary markets include e-commerce, SaaS, finance, marketing services, and consulting. I have worked in both B2B and B2C markets, with a primary competency in digital marketing. Additionally, I have successfully run my own e-commerce projects with a total traffic budget of approximately $450,000

MY EXPERIENCE

• launched own 3 profitable e-commerce projects from scratch
• formed and managed a team of 15 specialists
• implemented lead generation strategies within a budget of $450,000 (PPC, SEO, SMM, email funnels)
• сreated and successfully implemented a marketing strategy
• workgroup task planning and performance monitoring (SCRUM)
• сreated high-converting e-commerce websites
• conducted A/B testing for advertising campaigns
• lead scoring, using marketing automation software with CRM
• created and optimized the stages of the sales funnel
• configured automation of business processes and software
• analyzed key business indicators
• brand positioning, corporate identity, brand book, corporate standards development
• marketing department work organization and contracting
• ensured SEO, CPC, content and e-mail marketing
• loyalty programs development and implementation
• mockups and content creation, work designers organization
• improve and calculation key SaaS metrics (LTV, CAC, ARPU, Churn), adjustment and using GA data
• creation and production advertising and presentation materials
• budget marketing planning and development
• developed a number of products and created a positioning for them, ensured their promotion on the market
• organized the work of press office
• in-house communications, dealt with corporate vision, carried out reputational activities with chief 
• executives of the bank
• carried out a range of advertising campaigns primarily using the Internet and outdoor advertising
• developed and planned the budget for marketing activities of the bank