Position: Retention Manager/Senior Email Marketer
Category: Marketing
English level: upper
Years of experience: 6


Retention Manager with 6 years of experience. Deployed multichannel campaigns strategies for e-commerce, SAAS in B2C and B2B sector.

Main responsibilities:

- Development and implementation of a multichannel CRM strategy aimed at the growth of key indicators (Retention, Churn, Acquisition);

- Development of personal reactivation and retention offers for user retention (decrease in Churn, increase in LTV), increase conversion in repeat purchases;

- Setting tasks for specialized departments (copywriter, analyst, designers, layout designers, content manager, call center, developers);

- Development of a communication plan for all channels (push,SMS, email, inn-app, etc.);

- Analysis of customer experience using RFM segmentation methods, setting up new segmentation models;

- Building a reporting and analytics process for CRM processes (funnel, conversion, channel efficiency);

- Control of deliverability, open rate, clicks;

- Formation of a portrait of the target audience and designing a customer journeyC(JM), identifying the most promising for retaining and developing customers and determining their behavior patterns;

- Development, testing, and launching of new hypotheses (including trigger funnels,onboarding chains, development of landing pages, A / B-testing, etc.);

- Competitive analysis of activities.