I was so unbelievably angry about that sign, which I drive by every day both to work and on the way home. It was a great big F.U. to Anchorage that they erected it simply because they could. Pointless illegal and garish advertising for a location that needs no such advertising. They should have been ordered to remove it immediately. But at the time they pleaded ignorance and hoped that we'd get used to it. It remains the biggest sign in the least effective place in the city.

Diamond Parking is no friend of the City and they're showing it by how they simply don't care about our what they did in the first place, planning and zoning be damned. They certainly don't care now. The undue burden they complain about is one that they should have addressed before they violated the Code and erected it in the first place. They knew this day was coming. It needs to be taken down NOW. They siphon enough money from our economy as it is, they can't play the economy card here.