As the article focuses on what Conservatives shouldn't do and fails to indicate what they can do in any detail, it's clear that for them there is no winning approach.  Mr Trudeau cannot be beaten, he reflects perfectly the Canadians of today, and the ever-popular PM and the Liberals are fully aware of it. And life has never been better for his base - the public sector, the unionized teachers & professors (who inculcate the young to be anti-Conservative, anti-capitalist) and the other groups of the government paycheque-receiving aristocracy of Canada.  And even many of the private-sector workers who pay for this aristocracy choose not to vote Conservative so, all in all, we all deserve each other.