This is indeed a chiropractic ad, and it's outrageous that the Globe should print it at a time when Ottawa has made a political football of the 20% or more of adult Canadians who suffer with severe chronic pain by depriving them of the opioids they need to have any kind of life, and which has been legally and expertly prescribed for them. What's Ottawa getting for its attack on the sick and the vulnerable? In the US, the anti-opioid war was started by insurance companies and rehab centers and Ottawa is blindly following without any regard to the elephant in the room - the street addicts who make up more than 99% of opioid overdose deaths. Chronic pain patients are not contributing to this problem and there is no evidence to suggest otherwise. When called out on this, we hear of "emerging evidence", aka non-existent.
Opioids are the gold standard for treating bad pain. Chiropractors have a tenuous grip on public confidence, and, given a choice I'd be more inclined to sacrifice a goat.