Perhaps the energy companies should tout pipelines as being inclusive and helping women (doesn't matter what kind of woman or does it)?

As for the NDP, reality has a habit of dashing even the best ideologues plans...look at poor Notley for an example.  Goes from being against oil and pipelines to now complaining about all she's done to earn "social license" which none of her allies care a bit about.  That's the funny thing about "social license"...there is just no appeasing those that can only say "no".