Absolutely agree.  I think many minor parties (and this one may fall in that category) are more vanity parties for someone who wants to be president or governor, rather than legitimate parties interested in growing and creating a substantive third party.  The fact that the "party's chairman of the state and national organizations" is running for Colorado governor would seem to support that the Unity Party falls in the former category rather than the latter.  You don't see the chairmen of the DNC and the RNC putting themselves up for the presidential nomination (for which we can be truly thankful, IMHO).  People who actually understand politics realize that running a political party is an entirely different job than running a state or country.