Oh Wow oh Wow!   I just wish I was AS "connected" as all these insightful people responding to this article.   PLEASE!!!!!!!!!!!!!!!    God, you people are unbelievable!!!!!!    Google, like Microsoft, Facebrag (er, Facebook) and Twits (er, apologies again, Twitter), are all nothing but corporations wanting to make as much money, in (almost) anyway possible.  Are they better than the Standard Oil's, US Steel and other oligopolies of the past?  Yes, in some ways.  But make no mistake about it, they will do (and push) the boundaries, both legal and ethical, as much as they can to improve their bottom line.  Having spent 25+ years in the investment industry, ALL on the institutional side, I can tell you from experience that these companies are as ruthless, and in some ways more insidious, than their predecessors.  Unlike corporate monsters of the past, these inceptions now control everything you watch, listen to and follow, then use it against you.  It's 1984 in 2017.......WAKE UP PEOPLE!