Perhaps if The BAY hadn't forgotten who their traditional client base was they wouldn't be losing money now.  Instead of being the store where the average Cdn. can shop for clothes, furniture & electronics, they've tried to become yet another high end "boutique" full of over-priced "designer" clothes that don't come in anything over a size 10!  
And don't even get me started on customer service.  There is never anyone to assist you and on more than one occasion I've been told to take my purchase to the sales desk at the other end of the floor because it was the only one open - did I mention that I walk with the aid of a cane!
They have completely lost the plot and they have no one to blame but themselves - perhaps if they had remained loyal to their traditional customer base we would have stayed loyal to them!