Part of me wonders if most Catholics even care how the bishops are branded these days.  I think many have put a distance between these guys and themselves precisely nbecause their antics have embarrassed or even shamed many Catholics.  What is there possibly to be proud of in the way the bishops have handled the scandal?  When Cdl. Dolan recently set up that new program in his archdiocese to pay victims, did most of us rejoice, or did we sigh, and presume the program was to be yet one more round of  traps designed to shut victims up without holding anybody accountable for what happened to them?

How many Catholics truly CARE what these guys say on human sexuality anymore?  They haven't listened to us for decades...

The point is that the bishops have become their own caste, separate from us,, above us, and oblivious to us.  In that context, why would branding/rebranding even matter to most of us?