Put money into education and not sports.  If the college had a top-end educational goal and met it, many students would want to attend.  If graduation from UAA or UAF was considered a high level achievement to the business world due to the fabulous education they received,  the students would want to attend those colleges.  They are a college for education and not sports.  If sports is what they are looking for, go to a sports college.  I do like sports and hockey is my favorite, but I would want my tuition and taxes to go to educating me.