UH has and will continue to lose big time with this strategy.
By not having the next generation or anyone for that matter get behind a team you need to see them play to develop your fan base. And many can't make it to the stadium. 

Hawaii is the only school I've heard that does this ppv and its lame. This is a state run university that WE the taxpayers support already.  I would bet you could put this on FREE tv and the network would make advertising $ like every other league or sport. Shortsighted and very unfriendly for new fans or others who can't afford $75.