I haven't read the comments, but can easily predict what many will focus on: individual personalities...err...people (that's you, Raitt, O"Leary, Leitch).  Instead, let's concentrate on the party itself...and whatever it's platform is/will be.  

So, in that spirit, the headline is out of focus.  It's not "Who" are you, but "what" are you that is important to Canadians...and should be, to Conservative members.  

But, what do I know (and--at this time--what do party organizers care) I'm not a member.  But I sure as heck will be a voter three years from now...