I have been an Aeroplan member since it's launch, and have launched a significant number of loyalty programs in Canada  (Royal Rewards, CIBC 5% CashBack, various TD Credit Card programs, Scotiabank 5% CashBack and ScotiaGold Rewards, etc).  Bravo!  Air Canada should take an approach of key travel-related benefits such as lounge access, preferred check-in, etc. and most importantly, unrestricted access to availability...."Travel Anywhere, Anytime & Anyway You Want" (if available, not just allocated) on any Air Canada or Strategic Alliance partner.  Leave Aeroplan to non-travel, replacing the pathetic performance of AirMiles.