Boots, inequality is a fact of life.   We are now seeing the first generation of kids who didn't keep score in soccer because the parents didn't want feelings to be hurt by "losing".  Now these kids are grown up and having difficulty coping with life.  They cannot handle not getting a job they interview for and have hoards of other problems because the world unfortunately "keeps score". 

In my days, the kids would say "I'm the winner, see my prize, you're the loser who sits and cries".   Sounds cruel but we learned to cope with losing and tried harder to win the next time.