I get objections from family owned businesses and employees all the time.  While they form a large share of firms, they are not the largest employers (especially if you count sole-proprietors with one client as big business employees without benefits).  A majority of workers toil for large capitalist firms, not the petite bourgeois, who have NO CLUE as to how large business runs, especially those firms that rely on low wage workers for their supply chain.  The basic decency of small firms does not translate to real capitalism (even though real capitalists offer better benefits, they still have less democracy).