I have and like cars but enjoyed the article. It was mentioned how much time the average car spends being parked. There is a clear opportunity here for disruption by figuring out the insurance issue and allowing owners of cars to rent theirs out, like Air BnB. I think I read about something along this line. Clearly the big hurtle is how to address liability, repairs and the like. I strongly doubt that a car insurance company would be amused if their insureds were renting out their vehicles. But for every problem there is a solution and perhaps a price to be paid. Many of us would likely gladly 'lend' our cars more often, if we felt that we were covered in terms of liability, and a fair amount paid to cover overhead and opportunity.