Very sad. I used to like to fly West Jet. It offered a good quality of service for a fair price (compared to alternatives). The staff were always friendly. All passengers were treated the same which made it simpler and more cost effective for everyone.

I am not sure what they intend to cut out to make it "no-frills". If it is anything like Air Canada's Rouge it will be terrible for their brand.

I do not wish them well. I hope it is a flop and they learn something from it.