He's primarily political.    What he chooses to do and not do is based on political calculus.

He salts his agenda and photo ops with just the right mix of talk about "openness" and "the evils of rigidity" with head nods to Our Lady, St Joseph, the Rosary, and even the Latin Mass, just not this week.  And even satan now and then. 

Keeping things in balanced.  I bet there's a spreadsheet updated daily.