These late games keep me up way past my bedtime and it's a 50/50 bet that I'm also freezing as well given the time of year. That's my choice to attend of course; if it's on TV I hardly ever make it through. 

They do stink though, especially considering how ridiculously long a college football game has become. Four plus hours seems to be the norm, which is ridiculous in its own right, but hey, have to make those advertising dollars.... 

Herbstreit is correct, it's exposure and without it CU and CSU would probably struggle more to attract a certain number or level of recruits.

Want to solve the problem, become a top level team on a consistent basis and you'll get more of the prime TV slots; not likely to happen for either program. It's all about the quan$$.