The item has probably been 'picked up' from the Vatican website for today, February 7th, 2017. Only the English language version seems to carry the older date which you have spotted. Perhaps it is one of those 'cut and paste' typos.
However, you are right to wonder why we are thinking about Lent, when Ash Wednesday is still three weeks away.
That said, our supermarkets here in the UK have had Easter eggs on display for at least a fortnight now.