Shills for certain industries like to use arguments to prevent people from seeing that most of the things that will benefit them environmentally will also benefit them economically. There is an attempt to distort the message and accuse the messengers of hypocrisy which implies the message they are delivering is not valid.
For example, the simplistic assumptions about using AC misrepresent what is to be accomplished through a number of processes to reach goals that will give people a more comfortable environment, for a reduced cost to people and the society.  Housing should be built using well know principles to reduce the heating and cooling needs.  Those needs should be meet efficiently to reduce the need of things like fossil fuels.
I find this article that is based on ignorance and false simplistic assumptions with all the conclusions false to be contemptable because it endangers our future.