You would never know from reading this article, but the revenues generated by local private broadcasters have been falling, which is the main reason that Blais reduced their requirements to spend on Canadian content production.  Meanwhile, the Trudeau government is giving the CBC an additional $675 million over five years.  Note that the author has presented no suggestions as to how private broadcasters receiving less revenue can continue to spend the same amount of money on Canadian content and remain in business.  They do not receive cheques from the federal government like the CBC does.