The whole purpose of people who talk about cults is to create fear and loathing toward a particular group of people and to pass judgment on the "group" they belong to. It may be religious, racial, gender, sexual orientation, or whatever. But the purpose is the same. It's called "othering."  The purpose is to have people pass judgment on individuals based on their ethnicity, religion, race, etc.  It's the foundation of bigotry and hatred. It's the opposite of respect and aloha and doesn’t belong in Hawaii.