Press relations are not that big of deal in the grand strategy of foreign relations and domestic governance that should occupy the efforts of the President of the United States.  If Donald J. Trump would focus on his duty to protect the nation and govern for all Americans a positive press image would naturally follow.  He can hire press agents and image makers until "the second coming", and he can tweet up a storm; however, he should never forget the wisdom of Abraham Lincoln:

"You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time."