Maybe it's a big city thing? The parking lot at my kid's school is a pretty smooth operation, and while a lot of kids walk to school and that's great, but it's a bit impractical to expect kids who live 4km+ away to hoof it, especially in the frequently -30 weather. Small population, spread-out town with only one French immersion school and really poor public transit and an underfunded school bus program makes for a lot of kids being driven to school. Not ideal, but better enforcing traffic laws within school zones  and increasing before school supervision would probably be better than fining parents.