What??? I've read this article and the wikipedia article. All they talk about is how much Snapchat has raised and how much it has spent. There's zip about revenues, earnings, or profits. And the valuations of the company over the past couple of years have been all over the map as if people were just pulling figures out of thin air. Which they are.

Then there's the little matter of Reggie Brown who sued the company back in 2013 when it tried to cut him out of the story even though he claimed to have come up with the idea for snapchat and other things. Snap dismissed his claims as opportunistic chatter, but settled out of court for $157 million and a credit for Snapchat. 

But the Reggie Browns of this world will go on inventing and I'm sure somewhere there's some nerd with an idea better than Snapchat and Spectacles. Then we'll see Snap's share price go crackle and pop.