Ms Campbell's article is disappointing. The head line talks of how journalism will protect us from fake news but instead suggests it will play only a minor roll with most of the heavy lifting by consumers. 

Unforuntantely even the most independent of media is no protection against fake news. In the rush to make money sitting on stories while they are verified can be a losing position for media outlets. Sites like Facebook do not want to vet stories posted on its site because that will cost huge money, compromising their business models and could lead to liability for content.

A better solution to stop fake news is to have huge penalties that even teenages in Macedonia cannot hide from. The same should go for any media outlet that passes on fake news, whether or not it knew or should have known it was fake.

Penalties must be harsh enough to make everyone in the chain of creation and distribution of fake news think twice. Distance must be no impediment to enforement.