Well the fact that you don't understand the artistic qualities inherent in wedding cakes tells me that you aren't in tune with not only pop culture but the appreciation couples take in wedding cakes. If you do in fact watch those shows, then state so. The fact that this baker was chosen by this couple shows that he makes cakes that other bakers cannot or do not make.  There are bakers everywhere.  Why do couples select certain ones over others?  He is claiming to be an artist which allows him to choose who he makes his artistic creations for.  And perhaps you are unaware that wedding cakes can cost up into the thousands of dollars.  What business person turns away revenue of at least a few hundred to possible a few thousands of dollars?  Not a whiney one, but rather one who does so based on something that is real to them.  You are choosing to attack this guy by being very illogical.  I don't know how the SCOTUS will rule, but don't be so sure it will be against him.