I am sure that John Bowlen is looking to cash out before the full effect of the CTE issue lands on the league. Throw in the effect of the recent political controversy on the NFL and I'd be looking to cash out too. But I doubt there will be much demand for a one third ownership stake with no management or voting rights. Certainly not at 1/3 of the valuation of $2.4 billion. I suspect that once Pat passes the rest of the family will be looking to sell. The will as described is a path to decades long litigation. I suspect most of the kids would rather have a couple hundred million cash than a 8% interest in the Broncos.

The economics of pro sports are likely to change dramatically within a decade as the remains of network TV crumble. Networks have overpaid for sports for fifty years (especially the NFL) on the premise that sports brought viewers to the rest of their lineup. That business model is history. ESPN is losing its shirt on its rights deals.