I had a buddy once who was a Proposal Manager for Lockheed Martin bidding on of the big defense programs in the 90's. It was an important project for them as it was right when Lockheed and Boeing were emerging as the "Integrator of Choice" due to all the consolidations in the industry. He told me, "If we win, I am going to have a beer, if we lose I am going to have a beer" "If it is the latter, it will just be in a barrel".