They are using tactics to get attention. If they don't make a 'ruckus' they have no voice.
It's the same as celebrities going to the tar sands. You have all the oil companies, the Canadian government and Chinese government at least, and most of the population of Canada having no problems with the tar sands. An old lady with a hippie past takes a look and makes a negative statement and that requires and editorial response from the G&M about her 'foolery'.  It gets an opposing view in the Canadian media that would never be heard otherwise.

And it's as if in Canada an opposing view rather than marching in lockstep is treasonous.