Jet Blue came to Hawaii.  Even got into a code sharing arrangement with Hawaiian.  Not a big deal in terms of lower fares.  Discount carriers from Asia coming here too.  Deep pockets?  How do you think they got the deep pockets?  By being stupid and giving away tickets?  I'm sure they'll have promotional fares to gain market share, but it won't be permanent.

A fool and his money is soon departed.  As I said, "Like taking candy from a baby."  Crack me up MauiWowie!