I didn't state that it was a "FAIL"  I said it was a concern.  There is a distinction..  The LPC should have won by a greater margin of votes /w   Justin Trudeau as their leader, The LPC not only ran a better campaign, they also had very favorable coverage (overall) in the election.    Stephen Harper as a 9 year incumbent who wasn't particularly well liked, and that the majority of the electorate had grown tired of suggests that  the LPC should have won by a greater margin.. and that is a concern for their strategists because it indicates that the LPC is not the dominant party of old even with a very relatable leader going up against a tired old incumbent that was disliked.