Clearly the market is changing and the news organizations of yesterday won't survive today. Pouring more public money into a broken model won't fix the problem. To take this proposal seriously, the first recommendation should be to immediately close down the CBC. It is long out lived its mandate, lacks any credibility, and distorts the market with its high subsidies. Ad revenue would then be earned by the private broadcasters, who would be more financially stable. The second recommendation is to address the credibility problem most mainstream media outlets have. Once these recommendations are done, then we can talk about public subsidizes.