The picture with the article indeed represents well the environment where those types of vehicles are appropriate - construction, agricultural, natural resources extraction. The problem we as a society now have is that we commit to a reduction of carbon footprint for the common good but our governments and financial institutions make it easier for folks to pile up debts acquiring those vehicles and large SUVs, and national media contribute to glorify them. Just in the provine of Quebec, the F-150 is the top selling make; I did not believe this until this summer when I could see the effects of those on overcrowded parking lots and the very high number of those trucks on the road. Time for the population to apply a bit of self-discipline and for the governments to heavily tax those at the acquisition unless you have a legitimate work usage for such vehicles. City slickers & most condo dwellers do not need them.