I saw a few of these rigs when I was driving around the Kawarthas this summer.  They are off to a good start for a half ton but they will need to step it up if they really want to play.  Look at how many years it took Toyota to become a bit player in the full sized market.  Word is that Mercedes has a new truck but it is not currently slated to come to North America.

Many fun and wonderful items abound as truck drivers come into the majority.