It was not a ploy.  If it was the only one she ever opened then i might agree, but Next step was one of 8 facilities opened. It was the first and in direct response to Mufi kicking all of the homeless out of Ala Moana park during 40 days of straight rain. and with all of the facilities, she housed over 3,000 people.  And since Next step was the first one, it also provided a LOT of "lessons learned" for other service providers with what to do and what not to do with the additional facilities.