"Package is OK; content minimal"  Thought that the other day listening to some stuff by Van Halen. 

How Do you Know When It's Love: aurally, fabulous.  Lyrically?  Ehhh...  

Same could be said for hundreds of "songs" produced over the last 20 years or so.  Make that, "half-century", 'cuz you have to include dozens of "dance" hits including the Contours' "Do You Love Me" ("Watch me now!") and Nobody But Me, the 1967--The Human Beinz, hit in which the single word "No" must be repeated 50 times, and in fact, becomes song's memorable background chant. Ahh, but the package!