Evolution in action. If these folks are that dumb, tough luck. And, anyone that is rescued - dead or alive - should pay for it even if it comes form their estate or their family’s pocket. 

I was out n Moab this summer where there are always deaths at Arches National Park because ignoramuses ignore sing after sign warning after warning, not to hike - even a short distance without a hat, sunscreen and water.  Yet I saw tons  of people in flip flops without water hiking in the desert. Th worst offenders with their little kids. 

You Can’t fix stupid.