> Option 4: Turn the World Cup of Hockey, basically the revived Canada Cup, into the hockey equivalent of soccer’s World Cup. Problem? Last fall’s World Cup of Hockey was a best-against-best contest, and the level of play was stratospheric. But fan interest outside of Canada was anemic.

Because it insulted the vast majority of hockey playing nations by limiting them to a single team and stealing stars off the elite few who were let in.  There is no valid World Cup that doesn't both expand to the size of at least the IIHF World Tier AND eliminate the multinational / age-restricted teams (which, surprise surprise, the author bitched about earlier with the u23 soccer tournament).