What happened to journalism. Someone starts a story based on rumour and untruths. The story gets picked up by mainstream newspapers, which are then used as source material for further stories. Unfortunately, or fortunately farmed salmon are not dying off in europe because of sea lice. Prices are not going up as a result. Prices are going up because consumers in Asia seem willing to pay big bucks for their salmon and this is pushing up the price elsewhere as salmon is diverted to meet demand