Hi, Wig.  I was interested to learn of our "massive marketing program."  Didn't know we had one.  So, I did a quick search.  

Did you mean "Express Entry"?  Quote: "We choose skilled immigrants as permanent residents ... There is a new system to manage how people with skilled work experience apply to immigrate to Canada. It is called Express Entry."  That's more of a "management system" than overt marketing.  

Did you mean, "The Quebec Entrepreneur Program"?  Quote: "... a program that allows foreign nationals [and "experienced entrepreneurs"] to immigrate to Quebec as business owners."  That one?  That could be called "target marketing," like the Federal Skilled Worker Pgm. or programs to attract millionaires. Doesn't qualify as "massive."

What "massive" program did I miss?  The last "massive" one was in the late 1890s--huge bucks spent in luring Europeans to the Canadian prairies.  Since WW I?  Not so much.

I'd say "arrested, charged, deported" is setting the bar high, not low.