“But what we have seen is a concerted, focused effort to make it about personalities in politics and to focus on retribution towards her company because she made a $1,000 contribution to somebody that she believed in and thought was an appropriate message for the country,” Trainor added."

I believe in and think it appropriate to withhold custom from a company whose owners promote political agendas I disagree with.
Unlike Ms Bean, I haven't $26k to donate to my favorite causes but I can certainly refuse to patronize her source of income.