How about instead of trying to tax people into making good decisions, you leave people alone to make their own choices. I disagree with the part of the article that claims people are unable to take responsibility for themselves due to lack of choice and information. My Wife and I eat healthy, and exercise regularly because we care about our health. We used to not care and as a result we started to get fat, so we made a choice to clean up our diet and we made the changes we needed for our health despite all the junk food advertising, and abundance of fast food in the city. In the case of young children, why isn’t anyone pointing our the obvious fact that it should be up to the parents to control what their child eats and how much junk food they consume, as well as teaching them good eating habits and encouraging regular exercise.  But, when it comes to adults people should be allowed to eat whatever they want, its a free country.