I'm guessing you also remember those "kick sand in your face", Charles Atlas ads on the backs of comics...how about stamps sent "on approval", and those little "mermaids (shrimp) you could grow... We were kids..easy targets for such scams.  We're now adults and, apparently, crooks feel we're still easy targets.  But, always remember, "they will double the order for just the price of the extra handling and mailing"  I think this means you'll not get a "free lunch", but "two free lunches"

Cynicism...realism.  I agree, it's the old "just because you're paranoid doesn't mean they aren't out to get you."  

However, let me try to change your outlook.  Give me a call sometime and I'll buy your lunch.

regards, Gary