So what is the airline called after the merger?  'Virgin Alaska'?  Or 'Alaska Virgin'?

Alaska would do well to keep an all Boeing 737 fleet like Southwest Airlines. Its safer, and it is less expensive to train pilots and mechanics.  When Alaska was flying the MD-83 it cut corners on maintenance that resulted in the crash of Flight 261 that killed all on board.

Plus most of us prefer flying with a US built airplane.  Boeing makes incredible aircraft.