Talk about out of touch.  All the media boo-hooing about kids not being able to get jobs, not being able to pay off their debts - maybe a clue about the "youthful & affluent" market.  Yeah, all 20-somethings consider themselves to be hip and rich but for most of them it's a fantasy played out from Mom's basement or a cheap apartment with 3 roommates.  Meanwhile, the people with money are boring older Americans being ignored by companies.