There are many examples of companies that failed because they made a conscious decision NOT to embrace change...
Blockbuster, whose CEO called online streaming "a very small niche business".
Kodak, who invented the digital camera but held off producing consumer models to boost film sales.
Blackberry, who dragged their feet in producing touch-screen phones despite the iPhone's growing success.
Yahoo, who passed up offers to buy Google and Facebook.
Xerox, who invented the mouse and a Windows-style operating system, but didn't commercialize them.
Meanwhile, most of the largest and fasted growing companies are those that embrace change. Apple changed from making computers to selling music to making phones. Amazon changed from selling books to selling everything to selling cloud services. Google changed from internet search to mobile operating systems to AI services.