I still can't quite grasp this - why this tycoon's image is so much larger than the quality of service his Virgin Conglomerate provides? On July 11, a train, operated by Virgin Rail Group, scheduled for 10:40 am from Euston London to Edinburgh was cancelled. There was no announcement and the passengers had to scramble to find out what happened. So after some probing, we rushed to catch a train at nearby King's Cross. The staff at the King's Cross was  unfriendly, almost contemptuous. On the train, when the ticket monitor came, there was no apology, just arrogance, when I complained. On the train, to get the Wifi service, you had to pay. At Edinburgh, the bathroom, under the Virgin management, charged 30 pence for a visit.  A couple of  British passengers told me that the service under Virgin was sinking continuously while the prices kept going up. Virgin's service utterly failed me. And my Virgin cell phone service, a few years ago, was another sour point.