This task is about writing a correct answer for the reading comprehension task. Based on the information provided in a given passage, you should identify the shortest continuous text span from the passage that serves as an answer to the given question. Avoid answers that are incorrect or provides incomplete justification for the question.

Passage: There have been two major trends in the changing status of pet dogs. The first has been the 'commodification' of the dog, shaping it to conform to human expectations of personality and behaviour. The second has been the broadening of the concept of the family and the home to include dogs-as-dogs within everyday routines and practices. Question: When a person shapes a dog to conform to his expectations of behavior, it is called what?
commodification