Article: One of the best ways to foster a network of customer support online is by listening to what your customers say. Read the feedback that your customers give you and take it to heart. This can mean the difference between a returning customer and a former customer who will tell friends and family not to support you. Respond positively to all feedback, even negative comments. Reply gracefully to bad reviews by saying something like, "We're very sorry you had a negative experience. Please consider trying us again, and if you mention this post I will personally ensure that you have a better experience with us." Thank customers for their reviews and input. If multiple customers are saying the same things, you will need to consider implementing those changes, if possible and feasible. Make sure you like and comment on any customer posts to your social media page. You can also search for people who "checked in" at your business, and like or add to favorites any photographs or updates they shared about your business. As much as you may want to appeal to every single person who views your social media page, that may simply not be possible. If that is the case, you may need to decide whether to keep a generalized social media presence, or one that specifically appeals to your target audience. Never willfully alienate anyone, whether they are a customer or not. However, do recognize that not every single person in your town will find your business appealing. Remember that if you run a specialized business (for example, a vegan bakery), you may simply be unable to tap into some potential customers (like those who do not like vegan food). If you tend to have a niche audience, you can share posts that will appeal to them. As with the previous example, you might share posts about the benefits and the personal appeal of living a vegan lifestyle. You may be hoping that a social media presence will instantly boost your business overnight, and that does occasionally happen. However, overnight success is generally the exception to the rule. You will need to be patient and consistent with your online presence. Recognize that building an online presence and an online following takes time, and you'll likely need to take steps along the way to boost your presence to attract more followers. How long this all takes will vary, depending on your customers, your target audience, and how much time and effort you spend online. Be consistent. Try to post updates every day, and take some time each day to like, respond to, or share customer posts. Be patient. Having an online presence will not hurt your business. It will only help you, but you will only get out of it what you put into it. Search engine optimization, or SEO, involves altering your website and social media platform in order to better promote your business. When you use SEO, your business's website and social media pages will show up higher in the search results when a customer uses Google (or any other search engine) to search for relevant terms. Start by identifying keywords and terms that a customer might search for. You can use plural words, but try to avoid too much repetition (the fewer the keywords you use, the better, so keep it under 1,000 characters). Include any common misspellings of your business name in your keywords, so that someone looking for you will still be able to find you easily. Create meta tags on every single page of your website that incorporate those keywords. You will need to know how to use HTML code to do this, so learn how to code or find someone who knows how to help you. Audit your SEO effectiveness on a regular basis. You can use auditing tools, like DeepCrawl or Search Console, to assess how effective your SEO efforts have been at reaching customers.
Question: What is a summary of what this article is about?
Listen to your customers. Specialize your social media presence. Be consistent with your web presence. Use search engine optimization (SEO) methods.
Article: You can purchase either seeds or young plants at a garden center. Sage can be planted in a garden or potted. When the plants have matured, cut young, tender stems with small leaves from the sage plant with a pair of garden scissors. Rinse the sage stems under cool, clean running water. Pat dry with a paper towel. Use your fingers to remove the sage leaves from the stem. Use the whole leaves or chop them into smaller pieces, depending on the recipe's instructions. If you cut more sage than you can use, store whole sprigs in a glass of water in the refrigerator for up to 3 days.
Question: What is a summary of what this article is about?
Grow the sage. Harvest the sage. Clean the sage. Separate the leaves from the stem. Add the sage to your dish. Store excess sage.
Article: Hold the blow dryer a few inches away from your hair and dry your hair completely, moving your hair in the direction you want it to go. Avoid towel drying, as this can muss up your hair and worsen any existing cowlicks. Air drying can also worsen existing cowlicks and prevent them from staying flat. As you blow dry and clip your cowlick down every day, your cowlick should flatten and stay in place over time. If your cowlick resists your training, try using more clips or use hair gel to bridge the gap.
Question: What is a summary of what this article is about?
Blow dry your cowlick. Repeat this process daily.