Question: What type of details about chris shipley can be gathered from the following bio? Bio: chris shipley -lrb- born and raised in scottdale , pennsylvania , united states -rrb- is a writer , analyst , commentator , and strategist , and has tracked the technology industry for more than 25 years . she is co-founder and ceo of guidewire group , a technology services firm focusing exclusively on early-stage technology ventures . shipley consults with emerging technology companies around the world to identify market opportunities and accelerate business growth . at guidewire group , shipley was instrumental in creating the first social media conference , blogon , held at university of california at berkeley in 2005 . she is widely acknowledged for popularizing the term social media . as executive producer of the demo conference from 1996 -- 2009 , shipley was responsible for helping more than 1,500 companies launch their products to the audience of 700 + industry insiders , investors , early adopters , and journalists who attend demo events twice each year to hear her analysis of the state of the industry and see the technologies that she vetted on their behalf . during her tenure as executive producer , shipley introduced companies including tivo , vmware , salesforce.com , grandcentral , and ribbit to the audiences at her conferences . shipley began her career in technology journalism in 1984 as a writer and then editor at pc week . she later became the executive editor at ziff-davis 's pc/computing magazine , then joined the company 's online publishing division , zdnet , where she was responsible for introducing online publications on compuserve , prodigy , and ziff-davis 's interchange online network . in 1994 , shipley became the founding editor of computer life magazine , based in san francisco . in addition to these publications , shipley has written for pc magazine , infoworld , working woman , and us weekly . she is the author of two books , how to connect -lrb- ziff-davis press , 1993 -rrb- and -lrb- with matt fish -rrb- how the world wide web works -lrb- ziff-davis press , 1996 -rrb- . in...
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