Begin by visiting the PayPal home page and click on the "Business" tab at the top of the page. Then click on the "Get Started" button in the center of the page. You can also sign up for just a personal account on this page. " Follow the instructions to set up your merchant account. Once PayPal verifies your information, you are ready to accept credit card payments on your website or by telephone, mail or fax, e-checks and e-mail payments. You'll need to provide a valid email address and basic information about your business to create an account. If you do not run a business but still want to use PayPal to collect funds, click on the "Specialized Solutions" tab in the top right of the "Business" page to select the best option for you. There are options for Non-profits, Digital Goods, Education, Political Campaigns, and Government and Financial Services. Choose the category that best describes you. If you do not fit in any of the above categories, call the toll-free number to talk to a specialist who can help you set up your account.
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One-sentence summary -- Open a PayPal Business Account if you haven't already. On the next screen, select "Create New Account. Use the "Specialized Solutions" tab where applicable.

In order to effective, your promotional strategy has to fit in with the other three Ps of marketing, which are price, product, and place. Promotion typically comes after work has been completed on the product and price aspects of the 4 Ps. This is because only with a defined product and price point can you identify a target market for your product. Your promotion strategy is also tied to your price strategy, however; you can't spend money on promotion without incorporating that cost into the price of your product. Your promotional strategy with also influence and be influenced by the final P, which is place (or placement). Place incorporates how and where your product will be sold. Your promotional should direct customers towards this location, be it online, at a local store, or in your own store. Your promotional strategy should have a well-defined goal. This goal might be depend on the lifecycle stage your product is currently in or the actions of your competitors. For example, a promotional strategy for a new product might seek to create awareness of the product. Common promotional goals include: Making customers aware of the product. Driving them to buy a product they are already aware of. Explaining features or functionality of a product. Drawing previous customers back. Making your product stand out from your competitors'. Displaying the business's "brand" (its ideals, charitable or community involvement, etc.). Your strategy can include several of these goals. For example, the travel backpack will likely have to be introduced (making customers aware of it), explained (what does it do?), and differentiated from competitors (what does it offer that others do not?). Part of narrowing down what you want in your promotional strategy is figuring out exactly what gap your product or business will fill in the market. That is, what can you provide to consumers that doesn't already exist? What need are you filling and in who's life are you filling it? This could be a competitive advantage, such as providing a cheaper (but similar in quality) product than your competitors, or a unique quality of your product. Whatever your product's niche is, work to place your product in it through your promotional work. Using the travel backpack example, your niche could be that your pack includes a "theft-proof" compartment for valuable items like passports, phones, and computers. Your business's brand is the face that it presents to the market. It is how your company is perceived. For example, a company can be seen as family-friendly, ecologically-conscious, supportive of the community, or any number of other attributes, good or bad. Define your brand clearly and use it to inform all of your marketing content and outreach to customers. Each point of contact with customers should reflect your brand. For the backpack example, your brand might be that you are a company that supports the traveler's lifestyle and appreciates different cultures around the world. Regardless of your promotional goal, you should always be telling your customer, or potential customer, to do something. This can be direct, like "look out for the product at your grocery store," or indirect, like "by supporting [the business] you are supporting our veterans." To craft a call to action, think about what you want customers to do after they view or hear your ad. For example, should they go online for more information or look out for your item at the store? To create effective calls to action, try keeping them short and focused. In addition, work to create a sense of urgency, focus on the product's benefits, and use action verbs (download, visit, look for, etc.). For example, an advertisement for the travel backpack might include a call to action like, "visit our website at [website url] to see where our customers have taken our pack!"
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One-sentence summary -- Fit your promotional strategy into your overall marketing strategy. Determine what you want from your promotional strategy. Work to carve out a market niche. Define your business's brand. Call your potential customers to action.

Peel the produce and set them on a cutting board. Then use a sharp knife to chop the onion into 12 inch (1.3cm) pieces and mince the garlic clove. Dice the carrot into pea-sized pieces and transfer everything to a large microwave-safe bowl. If you're short on time, buy a package of ready-cut onions and carrots to use. Mix the meat into the chopped vegetables as you break it into smaller pieces. This will help the beef cook evenly. Lay a piece of plastic wrap over the bowl with the meat and vegetables. Then cut a 2in (5.1cm) slit in the plastic wrap so steam can escape. Microwave the meat and vegetables for 3 minutes using high power. If you don't want to use plastic wrap and the bowl has a lid, set the lid on the bowl so it's slightly askew and steam can escape. Use caution when handling the dish since it will become very hot. Keep the mixture covered and microwave it until the meat is no longer pink. To ensure it's finished cooking, insert a meat thermometer into the center of the dish. The meat should reach 160F (71C). If the meat is still slightly pink or hasn't reached 160F (71C), cover and microwave it for 1 more minute before checking it again. Drain off any visible grease from the bowl once the meat has finished cooking. Open a 14-ounce (411 g) can of chopped tomatoes and add it to the bowl with the meat and vegetables. Stir in 4 tablespoons (59ml) of boiling water, 1 teaspoon (2 g) of dried oregano, and 1 beef stock cube or 1 teaspoon (2.5 g) of powdered bouillon. Lay the plastic wrap or lid back on the bowl and heat the sauce on full power. The sauce should begin to bubble and become fragrant. Taste the sauce and stir in ground pepper according to your taste. It's safe to taste the sauce since the meat is already cooked. Remove the lid and stir the sauce well. Then set the lid or wrap back on the bowl and heat the sauce for 10 more minutes. Stir it at the halfway point so the sauce cooks evenly. Carefully remove the sauce from the microwave and spoon it over the cooked spaghetti. Cover and refrigerate leftover meat sauce for up to 3 or 4 days.
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One-sentence summary --
Chop 1 onion, 1 garlic clove, and 1 carrot. Mix 23 pound (300g) of lean ground beef with the veggies in the bowl. Cover the bowl and microwave the mixture for 3 minutes. Microwave the meat mixture for 3 more minutes. Stir in the tomatoes, water, stock, and oregano. Microwave the meat sauce for 7 minutes. Microwave the sauce for 10 more minutes before serving.