A prospective client sent me a link to this in-depth article on IBM's design thinking revolution, where Phil Gilbert, IBM's General Manager of Design, has hired over 1000 designers into the firm, and pushed for over 8000 of its managers and staff to get 'trained' in design thinking. They have even created specific design centres across the firm, with design offices in most of its key locations, such as the one above. The goal is nothing short of beginning IBM's next phase of transformation, one of many in its 100+ year history. However, all is not rosy. Despite achieving a monumental success relative to the status quo, 8000 'recognised' design thinkers in a corporation of over 370,000 souls is barely a dent in terms of changing practice. If NoTosh were to effect change in only 2% of the teachers with whom we work, we'd have packed up our bags long ago. I'm not sure hiring 1000 designers in and of itself is the answer to any organisation trying to instil a different way of viewing the world. Here's why. Since design thinking really began to be a thing, back in the early 60s, the designer him or herself has consistently been at the centre of the design process. Even though we talk of 'user-centred design', the actual ideation and production of a solution, and in many cases the synthesis and definition of the problem to be solve, too, are all tasks undertaken by skilled 'designers', rather than the people in the organisation who have the scope, brand, or 'permission' to play in that space. Once the designers leave the project, so does the design thinking. There is a reason d.school sees its executive courses filled with repeat customers and firms like IDEO continue to thrive - they are resolving challenges in specific examples of services or products, but not necessarily transforming the firms and organisations who had the budget and desire to solve a problem in that specific area. Solving a problem costs money. Solving a problem and teaching the client how to do it again and again costs more than just money.... Question: What did Gilbert do as IBM's General Manager of Design? === The answer to the above question is
OPTIONS:
- Trained thousands of employees
- Organized thousands of employees to solve a problem
- Hire a thousand designers as trainers for his staff
- not enough information
Hire a thousand designers as trainers for his staff

I've been to Key West several times, but for some inexplicable reason 1, I never visited the Hemingway House (or the Truman Little White House 2 for that matter but that's a topic for a different post). As expected, it was about 1,000 degrees there (Celsius or Fahrenheit, you pick either way, that's way too hot). Welcome to Florida in July. 😀 We would have melted completely but fortunately, the house was air conditioned and they had some fans outside. I really wanted to see a few of the polydactyl cats 3 who live there and sure enough, there are plenty roaming around the place and by "roaming", I mean laying around sleeping as cats do. Cats normally have 4 toes on their back feet and 5 on the front but these polydactyl cats mostly have 5 on the back and 6 on the front, thanks to a genetic mutation. Their front paws are noticeably larger and look like they have mittens on. In addition to extra toes, they also have cat condos, complete with shutters on the windows for decorative purposes to match the main house and there are tiny cat houses scattered around the property for shelter and privacy. And if that's not enough, they have free reign over the main house too and clearly don't read the signs that say not to sit or lay on the furniture. These cats have a good deal. Hemingway bought this enormous home sitting on prime real estate for a whopping $8,000 back in the early 1930s in the middle of the Great Depression. At 16 feet above sea level, it sits on the second-highest point on the island and was the first house to have indoor plumbing and a swimming pool. Today, it serves as a historical site, tourist attraction, and most ironically, a wedding venue. It's a gorgeous piece of property but I'm not sure that getting married at the home of a serial philanderer who had 4 marriages and 3 divorces is exactly a good omen. Question: What other activities did the author do while visiting Key West? === The answer to the above question is
OPTIONS:
- Went scuba diving off the shores
- not enough information
- Went to the beach
- Stayed at their resort and tanned

Answer: not enough information

ROLAND HELD HIS BODY STIFF AS HE FACED THE CATHAR FORTRESS and watched the tall wooden doors swing open. He saw now that the fire of that final night's battle, now fifteen days past, had left no structure standing but the stone keep. Inside the limestone walls stood forlorn, crude shelters made of tent cloths spread over blackened beams. Cries of farewell and loud wailing came from the battlements above and from the open gateway, as the condemned emerged from the fortress, a long line of men and women in black. Roland's heartbeat broke its rhythm. During the fifteen days of grace granted under the terms of surrender, he had waited in camp with the other crusaders. Now that Diane and Perrin were safely off on the road to Paris, he felt impelled to be with the Cathars in their final moments, to bear witness. He had volunteered, despite his dread, to help escort the prisoners to their execution. Those Cathars who joined the Catholic religion would now be allowed to leave in peace, though they would be forced to give everything they owned to the Church and wear the yellow crosses for the rest of their lives. But those who clung to their faith would die. As the Cathars emerged, a man-at-arms directed each to stop at a table beside the doorway, where two Dominican friars sat with parchment scrolls. The friars recorded the name of each person about to die. This meticulous record-keeping, Roland thought, was one source of the Inquisition's power. At the head of the procession was the Cathar bishop. Bertran d'en Marti's head glowed with the red-gold rays of the low afternoon sun striking his white hair, as if it were already enveloped in flames. "Form around them," called the leader of Roland's party. Roland reluctantly stepped forward with the other crusaders. His longsword and dagger swung heavy at his waist. He wore them only because, as a knight, he was expected to. He had left his helmet and mail shirt back in his tent. Question: Why Roland's heartbeat broke its rhythm? === The answer to the above question is
OPTIONS:
- because he was happy
- because of the cries of farewell and loud wailing came from the battlements
- not enough information
- he saw Diane
because of the cries of farewell and loud wailing came from the battlements