Q: Be aware that it is impossible to appeal to 100% of the market. You cannot satisfy everyone. With this in mind, focus on your target market. Identify what their needs are and do your best to meet those needs. Some examples of target markets are: Teens, students and young adults. This is a large and ethnically diverse market. Fast-food or quick-service restaurants are popular with this market. Families with children. Good value and a child friendly atmosphere are important here. Menus should cater to both adults and children. Empty nesters. Empty nesters consist of people aged between 50 and 65 with grown children who no longer live at home. This group tends to have a higher income and typically visits upscale restaurants. They are less concerned with price and are more focused on excellent service and outstanding food. Appeal to this group with elegant surroundings and a sophisticated ambiance. Vegetarians. Restaurants catering specifically for vegetarian and vegan customers are becoming more and more popular. A grand opening is the best time to get press for your restaurant. Although it can be costly, the money you spend on your grand opening will be worth it if your restaurant gets publicity. A successful grand opening takes time and planning, so choose the date well in advance and consider hiring a local publicist to help with the advertising. Here are some ideas to help make your grand opening a success: Hire photographers. Make sure there is someone there to photograph your grand opening. That way, there will be pictures ready for any journalists looking to cover it. Keep in mind that the press that comes after your grand opening is just as important as the press that informs the public of your opening. Do not let up on your public relations efforts just because your grand opening is over. Invite a reviewer. If you know that your food is top notch, you will want to invite a food critic or restaurant reviewer to your grand opening. This is sure to get you some press, although there is a risk that the press might be negative. Invite a local celebrity. If you get a local politician, television host or any other local celebrity to come to your grand opening, you will be more likely to get some media coverage. Provide entertainment. By providing your customers with an enticing form of entertainment such as a live band, DJ, dancing or contests you will create a night that they will remember. Contact local newspapers, magazines and broadcasting stations to see if they would be willing to cover a story about your restaurant and its upcoming grand opening. You could also write an editorial or an opinion article about why the community needs a restaurant like yours. Facebook, Twitter, Foursquare, Yelp and other social media sites are this generation's means of word of mouth marketing. Promote social media activity that promotes your restaurant by offering various incentives such as: Free drinks for checking in to Foursquare while at the restaurant. Receive 10% off your next bill with a Yelp Review. Dessert thrown in with any entree order with a location update in Facebook. The right restaurant logo can get customers' mouths watering before they even see the menu. Create a unique and eye-catching logo which your customers will come to associate with great food and top-notch service.
A: Know your target market. Plan your grand opening. Place traditional ads. Offer incentives using social media. Create a logo that can catch on.

Article: A standard size blood pressure cuff purchased from a drugstore will fit around the arm of most adults. However, if you have an especially narrow or wide arm, or if you plan to take the blood pressure of a child, you may need a different size. Check the size of a cuff before buying it. Look at the "index" line. This is the range line on the cuff that tells you if it fits. Once it is on the patient's arm it will tell you whether or not the circumference of your arm fits within the "range" area of the cuff. If you do not use the proper cuff size, you may end up with an inaccurate measurement. Certain conditions can cause blood pressure to spike temporarily. In order to get an accurate measurement, you or your patient should avoid these conditions before taking your blood pressure. Factors that can affect blood pressure include: stress, smoking, exercise, cold temperatures, a full stomach, a full bladder, caffeine, and some medications. Blood pressure can change throughout the course of the day. If you need to check the patient's blood pressure regularly, try to do so at the same approximate time each day. You will need to listen your, or your patient's heartbeat, so a quiet setting is ideal. A quiet room is also a calm room, so someone who rests in a quiet room while checking his or her blood pressure is more likely to feel relaxed, rather than stressed. Therefore you are more likely to get an accurate reading. Since physical stress can affect a blood pressure reading, you or the patient whose reading you take, should get comfortable. For example, use the bathroom before you have your blood pressure taken. It's also a good idea to keep yourself warm. Find a warm room, or if the room is chilly, wear an extra layer of clothing to keep warm. In addition, if you have a headache or body ache, try to reduce or relieve the pain before taking your blood pressure. Roll up your left sleeve or, better yet, change into a shirt that exposes your upper arm. Blood pressure should be measured from the left arm, so the sleeve should be removed from the upper left arm. Resting will assure that your heart rate and blood pressure have the chance to stabilize before the measurement is taken. Sit in a chair next to a table. Rest your left forearm on the table. Position your left arm so that it rests at about heart level. Keep the palm of your hand facing up. Sit up straight. Your back should be against the back of the chair and your legs should be uncrossed.
Question: What is a summary of what this article is about?
Verify that you have the right cuff size. Avoid factors that can increase blood pressure. Find a quiet place. Get comfortable. Remove tight sleeves. Rest for 5 to 10 minutes. Find a comfortable and appropriate location to take your blood pressure.

Q: Guide paper is paper that has two horizontal, parallel, solid lines running from one side of the paper to the other, with a dotted line that is in the middle of the two lines. This paper will help the student focus on making the letters the correct sizes. Large letters should reach from the top solid line to the bottom solid line, and lower-case letters should reach from the dotted line to the lower solid line. You can typically purchase this paper at teacher supply stores, or you can download templates online (search for "handwriting guide paper," and you will find multiple templates). In a pinch, you can also make the paper yourself. However, if you do this, you should make sure that all guidelines are uniform in size and length so that the students can practice with consistency. It is important that students also learn to pay attention to the spacing between each letter and each word, and to try and be consistent with the spacing. Students can use their pinky fingers or a popsicle stick to help them learn how much space should be between each word. The spacing between letters is a bit more tricky to measure, but the letters should be far enough apart so that they do not touch or run into each other. At first, students will have a hard time focusing on this, but as their motor skills develop, they should practice keeping all letters slanted at a uniform angle. One way to help the students check whether the slant is uniform is to draw a vertical line through the center of each letter. When you (or the student) finish drawing these lines, you should be able to see that the lines are all parallel to each other. If the student is still learning how to make the slant uniform, some lines will be parallel, while some may slant in opposite directions. If the student is struggling, don't lose your patience. Simply explain to them how the lines should look, and demonstrate it yourself. Then, let them practice again.
A:
Use guide paper. Practice letter and word spacing. Observe the slant of the letters.