Answer the questions at the end based on the text.

University of California Press, otherwise known as UC Press, is a publishing house associated with the University of California that engages in academic publishing. It was founded in 1893 to publish books and papers for the faculty of the University of California, established 25 years earlier in 1868. Its headquarters are located in Oakland, California.

The Press at a glance: The University of California Press currently publishes in the following general subject areas: anthropology, art, ancient world/classical studies, California and the West, cinema & media studies, criminology, environmental studies, food and wine, history, music, politics, psychology, public health and medicine, religion, and sociology.

The Press commissioned as its corporate typeface University of California Old Style from type designer Frederic Goudy from 1936-8, although it no longer always uses the design.

Collabra

Collabra is University of California Press's open access journal program. The Collabra program currently publishes two open access journals, "Collabra: Psychology "and" Elementa: Science of the Anthropocene", with plans for continued expansion and journal acquisition.

Luminos

Luminos is University of California Press's open access response to the challenged monograph landscape. With the same high standards for selection, peer review, production, and marketing as its traditional book publishing program, Luminos is a transformative model, built as a partnership where costs and benefits are shared.

1. What engages in academic publishing?
2. What is it known as
3. What is it?
4. Associated with who?
5. What did it commission?
6. Who designed it?
7. When?
8. Where are the headquarters of UC press located?
9. When was it founded?
10. To do what?
11. For who?
12. When was the University of California established?
13. How long ago was that compared to the UC press
14. What is an example of a subject that the UC press deals with?
15. What's another one?
16. Any others?
17. How many in total
18. What is Collabra?
19. How many journals does it publish?
20. What is Luminos

Numbered answers:

A: 1. University of California Press
2. UC Press
3. a publishing house
4. the University of California
5. its corporate typeface University of California Old Style
6. Frederic Goudy
7. 1936-8
8. Oakland, California
9. 1893
10. to publish books and papers
11. for the faculty of the University of California
12. 1868
13. 25 years before UC Press
14. anthropology
15. art
16. yes, several
17. 15
18. their open access journal program
19. two
20. their open access response to the challenged monograph landscape

Question: (CNN)Just how cold and miserable is it in upstate New York?

It's apparently so miserable that even those whose job it is to encourage visits to Ithaca are telling tourists they probably should make other plans.

Web visitors who go to VisitIthaca.com, the Ithaca/Tompkins County Convention and Visitors Bureau website, will now see a pop-up banner that says, "That's it. We surrender. Winter, you win. Key West anyone?"

Bruce Stoff, director of the Visitors Bureau, came up with the unconventional marketing campaign.

"It was 5 degrees below zero this morning when I woke up," Stoff said Monday. "Everyone in the Northeast is beaten by winter now, and we're dreaming of being someplace that is warm."

The message goes on to say, "Due to this ridiculously stupid winter, Ithaca invites you to visit the Florida Keys this week. Please come back when things thaw out. Really, it's for the birds here now." It provides a link to the Keys website at fla-keys.com.

A spokesperson for the Florida Keys Tourism Council called the initiative "the wackiest thing I've ever seen in my life from a tourism marketing standpoint."

Andy Newman got a call from Stoff last week pitching the idea and asking for permission to use pictures of the Florida Keys homepage.

This wasn't an advertising campaign, Newman said, and no money was exchanged.

"I didn't believe he'd actually go through with it," Newman said.

But considering the weather conditions in the Keys right now, he understands.

"It's in the 70s, there's no snow and no frost on the ground," Newman said. 1. Who is the director of the Visitors Bureau?
2. Is the weather in upstate New York pleasant?
3. What is the web address for Ithaca tourism?
4. Where do they suggest you visit instead?
5. Who represents Florida Keys tourism?
6. Did any money change hands for the endorsement?
7. What is the weather like in Florida?
8. How cold is it in Ithaca?
9. Why did Stoff contact Newman?
10. Did Newman believe he would actually employ the campaign?
11. What are people in the northeast dreaming about?
12. Did Winter beat Ithaca? Provide a numbered list of answers.
****
A numbered of answers: 1. Bruce Stoff
2. No
3. VisitIthaca.com
4. Florida Keys
5. Andy Newman
6. No
7. It's in the 70s
8. 5 degrees below zero
9. permission to use pictures of the Florida Keys homepage
10. No
11. someplace that is warm
12. Yes

Q: The Fed Express rolls out of Shanghai with no signs of slowing down yet.

Roger Federer beat Frenchman Gilles Simon to win his first Shanghai Masters crown Sunday and his fourth title of the season.

The victory will move him above Rafael Nadal, who has been laid low with appendicitis, and up to second in the world rankings.

"Usually everything slows down at the end of the season," Federer told reporters in China. "Not for me this time.

"This year everything is going really well. I have so many highlights to look forward to for the end of the season, which is nice."

With just a handful of events to go until next month's season finale in London, Federer could still mathematically challenge Novak Djokovic to end the year as the world No.1.

The 33-year-old Swiss ace beat Djokovic - who arguably inflicted more pain by defeating Federer in the summer's Wimbledon final -- in the semifinals in Shanghai.

"I'm not even going to change my schedule because of it," Federer reflected on the possibility of regaining the number one spot.

"I haven't thought about it, to be quite honest. I mean, it's in Novak's racquet. He dictates.

"But nevertheless, I'm still going to be playing and hopefully playing well again."

Federer did not have it easy against Simon, who took the Swiss to a tiebreak in the opening set and had set point at 6-5 up.

But the 17-time grand slam champion snuffed out the threat to take the first set breaker 8-6.

1. Roger Federer
2. He is a Frenchman
3. no
4. fourth
5. yes
6. appendicitis
7. no
8. reporters
9. reporters in China
10. 33
11. Shanghai Masters

Numbered questions:
1. Who beat Gilles Simon?
2. Where is Simon from?
3. Is this Federer"s third title this season?
4. Which one is it?
5. Is Rafael Nadal sick with something?
6. What?
7. According to Federer, do things speed up normally ?
8. Who was he talking to when he talked of things slowing down?
9. where were the reporters?
10. How old is the Swiss player?
11. When Federer beat Simon, what competition was it?