Write an article based on this "Make familiar comparisons. Consider using illustrations while explaining SEO. Consider using a physical example."
article: Another great way to convey new information to someone is to compare it to something he or she is familiar with. Find out what your client does or is interested in, and compare SEO to that. For example: If your client is the manager of a lakeside hotel resort, then compare SEO to the hotel business. In this case, you could compare good reviews to good links (authority), and the things the hotel has to offer, such as a sauna and a lakeside view, to a website's content and keywords. Some people are visual learners, and may require some sort of illustration (such as a chart or diagram) to help understand things. For example, if you are explaining the different aspects of SEO, consider drawing a circle on a piece of paper, and labeling it with that aspect. Then, move your pen, pencil, or finger over each bubble as you talk about it. You could also consider drawing a comic where Person A asks Person B questions about how SEO works, and Person A answers them. If you are meeting your client in person, open up a search engine and type in the terms one would use to find his or her website. For example, if your client is a residential architect, specializing in exterior design, type the words "residential architect exterior design" followed by the city name. If your client's website does not show up on the first page, but his or her competitor's does, he or she might then realize the importance of SEO.

Write an article based on this "Scan for any tarnished areas. Test an inconspicuous section. Apply acid to the metal."
article: One of the most revered properties of gold is that it does not tarnish. On the other hand, brass reacts with oxygen in the environment. This reaction is called oxidation and it will cause the brass to look tarnished and discolored. If there are any oxidized areas, the piece is brass. However, the absence of oxidation cannot confirm that the piece is gold. When testing the chemical properties of a piece of metal, you should do so in an area that is not typically visible. This will ensure that the piece isn't ruined by doing the test. Look for a lip or rim with an underside, or a piece of the metal that is otherwise covered or concealed. Apply concentrated acid to the metal. Brass will react with acids and gold will not. If you see bubbling or discoloration where the acid is applied, your piece is brass. If there is no change after applying the acid, you have gold.

Write an article based on this "Improve your vocabulary Spell out words instead of using contractions. Avoid nondescript filler words. Replace phrasal verbs with more precise words. Write in the third person Avoid using slang words and phrases."
article:
to find better word choices. The best starting point for writing more formally is building a larger vocabulary. If you learn more words, you can replace nondescript words like "good" and "bad" with more formal alternatives like "negative." This avoids repetition and makes formalizing your writing much easier. Reading widely is a great way to improve your vocabulary. Look for upper-level publications like The Atlantic or Foreign Affairs for articles with more advanced language. College-level books also have a wide selection of potential new words for you to learn. Consider signing up for a "word of the day" app or website. These resources help you learn at least 1 new word every day. Contractions are combinations of 2 words. For example, "don't" is a combination of "do not." People use contractions when they speak all the time because it's faster, but formal writing should have few or no contractions. Whenever you write, proofread to find any places where you used contractions and convert them to use the full words. Some other common contractions are "can't," "won't," "isn't," and "aren't." Replace these words with "cannot," "will not," "is not," and "are not." Formal writing is concise and clear. Extra filler words make your tone sound less professional and precise. Go through your writing and find any broad or general words. Either replace them with more exact words or eliminate them altogether. Some imprecise words or phrases are "a lot," "very," or "totally." Replace "a lot" with a more precise figure, like "12%." "Very" and "totally," in most cases, can be eliminated entirely. Adverbs like "really" or "clearly" are usually filler words that don't add much detail to your writing. Reduce your use of adverbs to eliminate unnecessary words. A phrasal verb is a combination of a verb and a preposition that creates a phrase with a different meaning. These phrases are usually less formal than other words, so replace them with other words that convey the same message more specifically. For example, in the sentence "John put down the conclusions in last month's study," the phrasal verb "put down" makes the sentence sound informal. Writing "John dismissed the conclusions in last month's study" instead makes the sentence more formal. This is a case where building your vocabulary is very helpful. With a larger vocabulary, you can quickly replace phrasal verbs with more formal alternatives. Use a thesaurus or dictionary if you need help coming up with different words to replace phrasal verbs. in most situations. Generally, formal writing doesn't use "I," or "We." Rather, write in the third person. This means avoiding terms like "I" or "We." Instead, refer to "the team" or "this company." This language keeps your writing fact-based and doesn't make it seem like you're inserting your opinions into it. One exception to this rule is in a cover letter or personal statement. In these documents, you should be writing about yourself specifically. Slang refers to very informal language that people commonly use around their friends. While it's fine to use in conversations, do not use any slang language in formal writing. Words like "cool," "chill out," or "hyped" don't belong in your writing. Replace them with more professional substitutes. Never use "textspeak" like "lol" or "omg." If you aren't sure about using a particular phrase, consider if it's something you often say when hanging out with your friends. If it is, then it's probably an informal slang term. Replace it, just to be safe. For example, if you were writing a professional review of an amusement park, don't use slang language like, "Everyone had a really cool time." Instead, say "The group had an enjoyable experience at the park." There are many more slang terms and phrases, and the list grows every year. Try searching for a phrase you're considering using to see if it's been added to a list of slang terms.