Problem: Article: A market analysis can be complex or simple. Tailor it to your audience. For example, if you are seeking investors, then they will need more detail than if the business plan is solely for internal usehowever, don't overdo it. Include demographic information such as their age, income, location, gender, etc. Also describe their buying habits and hobbies. For example, if you are running a children's clothing boutique, then your target consumer might be stay-at-home moms who are middle class. Many businesses target multiple market segments. For example, a coffee shop might target people who work within a five mile radius as well as teens and the elderly who drink coffee. However, be realistic when identifying your market segments. Not everyone in the world is a potential customer. Your products or services should meet a consumer need. For example, a children's clothing boutique meets the needs of parents who want to dress their children in unique outfits. Sometimes, a need only arises after you've created your business. However, it will be difficult to get investors in this situation. For example, you might describe the need for children's clothing this way: "Increasingly, young parents want to establish their children's individual identify from an early age. Just as clothes make the person, a child's clothing plays a key part in how others perceive themand their parents. The unique outfits at Kid's Couture LLC will let status-conscious parents nurture their child's individuality." Offer a birds-eye view of your industry. How fast has the market grown? What is its current size? Provide national and local information. Give the reader some sense of whether this is an emerging market or one that is established. For example, an analysis of the coffee industry might begin, "Coffee consumption in the U.S. has grown at a 2.5% annual growth rate for the past 10 years. The retail coffee industry has grown at twice this speed in northern New England." Markets rarely stand still. You should note any changes that you see. What are the changes in demographics, taste, or customer needs? Are certain products or services gaining traction. For example, young families might be moving into an area. By contrast, a neighbor may be aging as few young people move to it. These trends can affect the success of your business. Identify your competitors' market share and then discuss their strengths and weaknesses. Also explain how you will take advantage of current competitor weaknesses. Usually, you will offer a service that your competitors don't, but you might also provide a different experience. For example, a children's boutique might find that there is no one within driving distance who offers original children's clothing. Instead, the only competitors might be box stores who offer popular brands. A coffee shop might compete by offering a comfortable, at-home atmosphere that brand stores cannot create. You should write the summary last but put it at the front of the market analysis. Provide a capsule summary of the highlights. Generally, the summary can be as short as one paragraph. This summary might be included in a loan application, so it should be as thorough as possible while maintaining brevity. Based on your research and analysis, you might need to change other parts of your business plan. This is not unusualyour initial assumptions might have been wrong. For example, you might need to change your marketing plan based on what you learned about consumer behavior. If your target market doesn't watch television, there's no reason to pay for pricey TV ads. If the demographics of a neighborhood are changing in a way that's bad for your business, you might need to relocate. If your target market has less disposable income than anticipated, you will need to change your pricing strategy.
Summary: Identify your audience. Define your target consumers. Explain what market need you satisfy. Analyze the industry. Identify market trends. Provide a competitive analysis. Draft a short summary of the market analysis. Adjust the other sections of your business plan.

Problem: Article: Open your email the same way you'd start a letter. Use a professional opening, like "Dear." Then, write the professor's name. You might write, "Dear Dr. Hamilton." You can find their preferred title on your syllabus or their website. Write one or two sentences to refresh their memory. Give your name and which class(es) you've taken with them. Mention any one-on-one experience you have with them, as well. You might write, "My name is Katie Williams and I took your fiction writing workshop my junior and senior year." Tell them you need a letter of recommendation. Then, provide details about the educational program, internship, or job you're applying for. You could write, "I'm applying for graduate programs and hoped you'd write a letter of recommendation for me." Share how they impacted your life, what you learned from them, or why you think their letter will hold more weight. This is a good place to add a little flattery in your request. You might write, "Your classes helped me grow as a writer. Thanks to your help, my story has been accepted for publication. I'm grateful for having such a skillful, imaginative instructor there to offer me guidance." Tell them that you've attached information about your accomplishments, as well as your resume or CV. Let them know what type of information you've included, such as a list of classes you've taken, work you've performed, awards you've won, service you've completed, and activities you participated in. You might write, "I've attached a copy of my resume and a bulleted list of my recent accomplishments. I'll also be happy to meet with you to discuss my work, if you'd like to speak in person." Provide the due date of the letter and where to send it. This might be a physical address or a digital address. If they're submitting it digitally, provide either the email address or a link where they can upload the letter. For instance, "The letter of recommendation is due January 15, 2019. You can send it to myprogram@emailaddress.com." Let them know you value the time they spent reading your request, as well as the time they will spend writing the letter. Additionally, thank them for the guidance they've provided as your professor. For example, "Thank you for reading this request and for everything you've taught me. I really appreciate the time and energy you spent guiding me. I hope you'll consider writing my letter of recommendation." Use a professional close, such as "Sincerely," "Your former student," or "Best regards." Skip a line. Then, write your name. You might write, "Sincerely, Katie Williams."
Summary: Write a salutation with their preferred title and name. Introduce yourself and remind them who you are. Explain your purpose in sending the email. Tell them why you chose them to write the letter in the next paragraph. State what you hope they'll say in a new paragraph. Include a link or instructions about how to submit the recommendation. Thank them for their consideration in your last paragraph. Sign the email with a complimentary close and your name.

Problem: Article: Don't be shy -- ask for constructive criticism. This helps you know whether or not you're meeting the time requirements and if not, how you could tweak your style. And once you've recited it 20 times before breakfast, your nervous should be at a minimum. If you can grab a friend who you think has a similar knowledge level to your audience, all the better. They'll help you see what points are foggier to minds with less expertise on the topic. Alright, so this one is a little much, but if you're really nervous, you may find listening to yourself beneficial. You can see which parts you're nervous about and which parts you have nailed down. It'll help you to see the flow, too, when you listen back. It'll also help you with volume. Some people get rather timid when in the spotlight. You may not be aware that you're not loud enough! You are allowed to be a person, not just a machine that relays facts. Welcome in your audience and take a few seconds to establish a comfortable atmosphere. Do the same with your conclusion. Thank everyone for their time and open the floor for any questions, if allowed.
Summary:
Practice your presentation in front of friends and family members. Tape record yourself. Be warm.