I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one--it's so simple. And I liked the stories behind them, which made me forget all other things. McDonald's, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites. Nike In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike's logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995. McDonald's The logo was designed in 1962 by Jim Schindler to resemble the archshaped signs on the side of the company's then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald's name was added to the logo in 1968. Apple There are different stories behind Apple's logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steven Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn't stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff's " rainbow apple", a rainbow- colored silhouette of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far. Mercedes Benz The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three- pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach's elder daughter, while Benz came as a result of a combination with Benz, Cie.and DMG in 1926. Adidas The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains,... Which of the following time orders describes the births of the great logos? A) Mercedes Benz - McDonald's - Nike - Apple. B) Nike - McDonald's - Apple - Mercedes Benz. C) McDonald's - Apple - Nike - Mercedes Benz. D) Nike -Mercedes Benz -McDonald's - Apple,
A
Americans have always been hungry for the holidays. After all, a big Thanksgiving feast is one of our country's oldest traditions, older than America itself. Thankfully, the spirit behind Thanksgiving has never changed, either. It has always been a special time to be thankful for the blessings of the past year. The feast that has become known as the First Thanksgiving was actually a harvest festival celebrated in December of 1621. That's when English settlers in Plymouth, Massachusetts, gave thanks for the progress they had made after a harsh winter in their new country. Guests at outdoor tables gobbled up ducks, geese turkeys, clams, eels, fish, wild plums, corn bread and other goodies. About 90 Native Americans also came and brought five deer to add to the feast. The festival lasted for three days. Thanksgiving customs spread and expanded along with the rest of America. After the American Revolution, George Washington proclaimed that the first national Thanksgiving would be on November 26, 1789. In the decades to follow, however, people celebrate Thanksgiving locally and with no official date. A women's magazine editor named Sarah Josepha Hale wanted to change this. After years of trying hard to get support, she finally persuaded President Abraham Lincoln to proclaim the last Thursday in November 1863 as a national day of Thanksgiving. It stayed that way for 75 years afterward until 1939, when President Franklin D. Roosevelt set it one week earlier. He wanted to lengthen the shopping period before Christmas to encourage gift-buyers and help businesses. So Congress ruled that, after 1941, Thanksgiving would be an official federal holiday falling each year on the fourth Thursday of November. This year we celebrated Thanksgiving on Thursday, November 26. What can we NOT learn from the passage? A) Some Native Americans also joined the First Thanksgiving. B) Americans will have three days off on Thanksgiving Day. C) Roosevelt set Thanksgiving one week earlier to develop economy. D) People still celebrated Thanksgiving with no official date in 1809.
B
Q: Werewolves aren't the only creatures affected by the moon's cycles . A full moon also affects people's sleep more or less, reports a Swiss team of scientists. Even people who sleep in a lab without windows could reduce their sleeping time a little once a month. To test the moon's influence, 33 adults of both sexes and ages of many kinds spent several nights in a sleep lab. As they slept, researchers recorded their brain activity, eye movements and hormone levels . On nights closer to a full moon, the sleepers took an average of five minutes longer to fall asleep, and slept for 20 minutes less. In addition, brain activity fell by 30 percent during the sleep. And hormone levels that help control sleep cycles went down. On these nights, the sleepers complained they couldn't sleep well even though they didn't know the moon's cycle. On the bright side, no sleeper turned into a werewolf. The Swiss team doesn't know how the moon affects sleep. The gravity of the moon causes ocean tides to rise and fall. But that force is too weak to affect sleep, Gajochen says. He believed some body's biological clock may be affected by the moon cycles. There may be another reason, says David Dinges. This sleep researcher at the University Of Pennsylvania in Philadelphia says that the body clock is very sensitive to light at night. Those sleepers could have been affected by having too much moonlight before arriving at the lab. What happened to the sleepers during the experiment on a full moon? A) They slept for about five minutes longer. B) They could only sleep for 20 minutes. C) Their brains were not as active as they were D) They complained they were too tired to sleep.
A: C
People aren't walking any more---if they can figure out a way to avoid it.. I felt superior about this matter until the other day I took my car to mail a small parcel. The journey is a matter of 281 steps. But I used the car. And I wasn't in any hurry, either. I had merely become one more victim of a national sickness: motorosis. It is an illness to which I had thought myself immune, for I was bred in the tradition of going to places on my own two legs. At that time, we regarded 25 miles as good day's walk and the ability to cover such a distance in ten hours as sign of strength and skill. It did not occur to us that walking was a hardship. And the effect was lasting. When I was 45 years old I raced -and beat--a teenage football player the 168 steps up the Stature of Liberty. Such enterprises today are regarded by many middle-aged persons as bad for the heart. But a well-known British physician, Sir Adolphe Abrahams, pointed out recently that hearts and bodies need proper exercise. A person who avoids exercise is more likely to have illnesses than one who exercises regularly. And walking is an ideal form of exercise--- the most familiar and natural of all. It was Henry Thoreau who showed mankind the richness of going on foot. The man walking can learn the trees, flower, insects, birds and animals, the significance of seasons, the very feel of himself as a living creature in a living world. He cannot learn in a car. The car is a convenient means of transport, but we have made it our way of life. Many people don't dare to approach Nature any more; to them the world they were born to enjoy is all threat. To them security is _ r thundering on a concrete road. And much of their thinking takes place while waiting for the traffic light to turn green. I say that the green of forests is the mind's best light. And none but the man on foot can evaluate what is basic and everlasting. What is the national sickness? A) Walking too much B) Traveling too much C) Driving cars too much D) Climbing stairs too much.
C