Problem: What are the most important words?
award winner falls after being tackled by football player in a match .
Answer: match, player, winner

Problem: What are the most important words?
a flag currently flown to represent country is whipped by the wind on a flagpole
Answer: flag, flagpole, fly, wind

Problem: What are the most important words?
christmas decorative elves hanging on a shelf in a shop
Answer:
elf, hang, shelf