Ques: Read the article and select the best answer. Article: If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way. What's in the name? Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means "It doesn't go". Sure enough, the Chevy Nova never went anywhere in Latin America. Translation problems Sometimes it is the slogan that doesn't work. No company knows this better than Pepsi-Cola, with its "Come alive with Pepsi!" campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren't quite right. Pepsi was begging Germans to "Come out of the grave " and telling the Chinese that "Pepsi brings your ancestors back from the grave." A picture's worth a thousand words Other times, the problem involves packaging . A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can't read. Twist of fate Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn "signature" inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God's name by having people walk on it. Question: What was "Gerber's problem"? Options: A: A translation problem B: Cultural factor C: Religious factor D: The picture on the jar
Ans: D

Ques: Read the article and select the best answer. Article: In all the world's cultures, people sing, play instruments, and celebrate with music. It plays such an important role in our lives that all fields focus on its study, including one looking at the biology of music. Experts are finding that because of the way our brains process music, learning to play an instrument or just listening to music can have a wide range of benefits. Music education has received a lot of attention. Learning to play an instrument can help children improve math, science, and language skills. One study in Canada tracked children's IQ scores for nine months, discovering that children who studied music had the biggest test score improvements. The secret may lie in the way reading music and playing notes uses several areas of the brain, increasing our ability to learn school subjects. For example, reading notes improves spatial reasoning skills, which are helpful in solving math problems like fractions . Music is also used for medical purposes, such as the treatment of diseases which affect memory. The secret lies in the way the brain processes music. One area near the forehead, the medial prefrontal cortex, connects music with memories stored in two other areas: the amygdale and hippocampus. That's why an old song can remind you of something that happened years ago. For patients suffering from diseases like Alzheimer's, listening to music can help unlock buried memories by strengthening musical pathways to memories. With the evidence of music's benefits pouring in, it's no wonder some countries make music study a part of their education systems. People are recognizing that more than just a form of entertainment, music is also great for the brain. Question: According to the Canadian study, which children had increased IQ scores? Options: A: Those who already had high IQs. B: Those who had always played music. C: Those who could not play any instrument. D: Those who studied music for a period of time.
Ans: D

Ques: Read the article and select the best answer. Article: More than 700 business leaders, government officials and investors gathered in Mountain View, California in December,2012 to attend the Social Innovation Summit. It is an invitation-only conference aimed at finding new ways to deal with old problems. Traffic jam is a problem that Bruggemann hopes to solve."Traffic is really bad in most countries and we thought there must be some way of doing something about it."Last week, his team, winning the prize for its"nunav"traffic management system, received a Microsoft Imagine Cup Grant of $100,000."Everyone that's using our system sends his present position as well as the destination to our servers every 30 seconds. And with that information our central system can reroute all of the cars in a way that everyone gets his individual best possible route." Bruggemann says early research with the system has been promising."We found out that it could be possible to save up to 20 percent of the fuel consumption. Even more interesting, it can save up to 50 percent of the time you spend in traffic so you could get to your destination twice as fast." Team Cypher256 from Uganda also was invited to the Social Innovation Summit. They developed a device ,called WinSenga, aimed at improving health care for pregnant women in Africa. It measures the early baby's heart sounds to help test the heart rate, age and position of the baby in the mother. The device is similar in operation to an ultrasound test, but is far less costly and very practical in Africa. This is the third year for the Social Innovation Summit. The event is held twice a year, once in New York and once in California. The first one in 2012 was held in May. The United Nations'Office for Partnerships helped to organize the event. Question: In what way is the"nunav"system special? Options: A: It can decide destination for users. B: It sends back information every 30 minutes. C: Users can earn much money by the system. D: Users can find the best possible route by the system.
Ans: D

Ques: Read the article and select the best answer. Article: College students constantly hear the praises of education.We have all become used to believing that a college education is always a guarantee of an easier life.I was nine years old when my fourth-grade teacher presented me with a task, to write down all of the things I wanted in my life.I filled my paper with things like: own a big house and have servants; be rich and have a good job.The next day my teacher handed back my paper and in red ink she wrote: " GO TO COLLEGE." For a long time, I was convinced that once I obtained an education, BAM! Life would be easier. However, education cannot promise all wishes, dreams, and desires.Society must reject the foolish idea that a college education's main purpose is to satisfy our desires and secure success.Like most challenging things, education is a gamble in which results depend entirely on people's ability to look past their wants to see the realism and reason behind their wants. For instance, my first year of college, I took a sociology class.In class, we were taught that Third World countries were poor.We learned that our quality of life would be almost impossible for an average person in those countries.I began to examine my own desire to be rich.To always go after money felt selfish when knowing others had none at all.Learning about other society's financial situations forced me to look beyond what I wanted. Through the process of education, everything once desired is tested.Wanting something no longer is enough; it's more important to examine why we want it and whether we really want it.When my desire for money changed, everything changed.I stopped longing for money-driven careers and stopped valuing the people who had them.I began to examine the things I purchased and my reason for wanting them. Education is a tool to be used to develop and advance our desires, so we can discover the things that are truly significant in life.Education is a source to expand our society to see beyond the superficial appeals and the "quick fixes" , leaving the belief of an... Question: What's the main idea of the passage? Options: A: College education promises an effortless life. B: College education tests and guides our life desires. C: College education offers solutions to social problems. D: College education turns young people into gamblers.
Ans:
B