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Get a membership if you don't have one already. Save up your diamonds. Buy Armor sets. Go to busy parts of the site and trade. If no one has traded you where you are or you have only gotten very few trades, go to a different spot. Once you think you are prepared, go to Aldan, one of busiest servers on Animal Jam. By now you should have some rares traded for even better and you should get even rarer.
Also buy other items from the diamond shop. Jammers are willing to trade good stuff for such items.