Write an article based on this "Pick the right color. Choose your formula."
Go beyond your favorite color and pick a color that compliments both your eyes and your outfit. Try not to outperform the color of your natural eyes by using the same color as your iris. For example: If your eyes are blue, grey or silver is a smarter option over a matching blue. If your eyes are hazel, opt for a color that's mostly brown but has a pop of green. Staying away from a pure green eyeshadow will prevent the makeup from overpowering your eyes, that is, showing people how plain they may be. Opposites attract. For example use a warm purple, lavender or pink if you have brown eyes. If you have blue eyes, use bronze, or rusty colored eyeliner. Look at a color across from your eyes on the color wheel. Pick a color adjacent to the opposite for optimum pop. With many different formulas available, texture matters. If you're a novice, use a pencil or gel liner, as liquids are reserved for the more seasoned-users. Maximize your control with pencils. This is especially useful when rimming your inner lashline with a firm hand. Add a dramatic line with liquids, as they are easily layered to become a thicker line. Liquids need a steady hand for application but give you the most pigment. Pens are easier to apply, and dry faster, but give less pigment. Gels glide on smoothly and evenly. Gels are often used as a stepping stone from simple pencil to difficult liquid. The look is often very intense and the gel allows smooth application A mixing medium (water) and an angled brush can be used to make any colored eyeshadow into a matching liner.