INPUT ARTICLE: Article: Type "Outdoorchannel.com" into your web browser and hit enter. This will pull up the website. Search for "Spirit of the Wild" in the search bar at the top of the page. Then click the link that says "Ted Nugent Spirit of the Wild." Another option is to search for "ted nugent spirit of the wild" in your web browser. The first link should take you to the show's webpage on the Outdoor Channel's site. Once you have found the website for Spirit of the Wild, you'll need to locate the contact form that is available there. Look for the tabs near the top of the page that say "Main," "About the Show," and "Videos." Click on "About the Show." This will load a page that has the show's information and gives you options for contacting them. This page has a link to Ted's personal website. There is also a link which lets you give guided feedback about the show. The feedback link does not let you contact Ted directly. Use your mouse or laptop's trackpad to scroll down the Spirit of the Wild page. About halfway down, you'll see a form with various boxes. They are labeled "Name," "Email Address," "Re-enter Email Address," and "Comment." The form is already addressed to someone in Ted's press or public relations team. The form asks for your name and your email address. After you fill those out, type the message that you'd like to send Ted in the box labeled "comment." If you want to send an email from your own email account, highlight and copy the email listed in the "To" box and paste it in the "To" box of a new email in your own email account. Keep your comment short and direct so that whoever is reading it knows exactly why you are writing to Ted and the show. Double check all of your information, especially your email address, to make sure it is correct. They can't reach you if your information is wrong. Click the submit button and the contact form will automatically be sent to Ted's show. People and shows with a large following get lots of emails every day. Because of this, you'll need to wait patiently to see if you get a response. They can't respond to everyone, so don't get your hopes up too much because you may never hear back from the show.

SUMMARY: Go to the Spirit of the Wild page on the Outdoor Channel's website. Click on the "About the Show" tab. Scroll down and find the contact form. Fill out the contact form. Click "Submit" to send your message. Wait for a reply.

INPUT ARTICLE: Article: Take a plastic storage bin or children's pool and fill it with four to five inches (10 to 13 cm) of dirt or long grain rice. Hide toys and treats in the in the bin, and let your ferret dig around to find hidden treasures. If you choose to use rice, make sure it is not instant. Instant rice can cause intestinal blockages when swallowed uncooked. Similar to a dig box, a ball pit allows your ferret to play around and explore new surfaces. Add layers of ping pong balls to a storage bin, along with some of your ferret's favorite toys. Then, simply allow your ferret to explore. There should be enough balls in the bin that your ferret can move between them, but not so many that they are completely submerged. Packing peanuts make another great option for your ferret to play around in. Just be sure to use the cornstarch variety instead of the styrofoam ones. These dissolve in water, and won't cause intestinal blockages if chewed and swallowed.

SUMMARY: Build a dig box. Make a ball pit. Use cornstarch packing peanuts.

INPUT ARTICLE: Article: You will need a conference room to meet with your customers and with your employees (in two different sessions). Ask 6-10 customers to meet with you for a couple of hours to discuss about your product category. It's even better if this session is managed by an outside research firm, but if you are short of time and budget you can do it yourself. Ask your customers to list the top brands they can think of in your category. They have to write down the brand they recall without help. Then they have to agree about the relative positions: who is the first brand, who is the second and so on. Ask your customers to list the features that are more relevant for them in the category. Again they have to write them down and order them from the most important to the least important. This is the key and fun part: you ask your customers or prospects to match a brand with one and only one feature. In this way you can see which brand '"owns"' which feature. This will let you see if there are important features you can own. With the info you have gathered in the session with your customers and prospects you now have a "map" to evaluate potential positioning for your brand. It's even entirely possible that you have no simple positioning strategy available and you have to think outside the box and revise your product offer You have actionable data to write the Positioning Statement that will guide all your marketing activities (see How to Write a Positioning Statement)

SUMMARY: Block out 4-6 hours in two days. Meet with your customers or prospects. First question: Second question: Ask them to match Brands & Features. In the next day meet with your employees. With the result of the employee session, write a Positioning Statement.

INPUT ARTICLE: Article: Lower class men in the Renaissance often wore what's called a poet shirt. This is a baggy shirt with large long sleeves, almost always white or off-white. Think of a classic pirate shirt. Look for one made of a natural fabric like cotton or linen. You can choose a different color if you want. Brown and olive green work well. Instead of a poet shirt, you can opt for a tunic if you wish. These are long-sleeved shirts that go lower than normal shirts. Look for something in a natural color and of a natural material. You might already own some cotton trousers that will work for the garb. If not, look for some in a dark color, dark brown or black. They should be long enough to tuck into boots. Fabric is the most important factor here. They didn't have denim back then, and plain khaki pants won't look right either. Look for a light fabric, preferably cotton or linen, or something that looks like cotton or linen. Alternatively, you can look for pants that come down to just past or just above the knee. If you can sew elastic into the openings to make them resemble bloomers, even better. The vest will make your basic male garb complete, besides the shoes and accessories. The vest should be dark colored like the pants, and simple and plain. A leather vest would be ideal, but you have a lot of freedom with fabrics here, so just look for something that you like the look of. Boots will complete your look, as your trousers should be tucked into them. Look for the most nondescript, basic black or brown leather boots you can find. Something like cowboy boots will not fit in. If you've chosen to wear pants that go to the knee instead, you could wear some leather sandals instead.

SUMMARY:
Find a shirt. Look for pants. Find a vest. Get some boots.