IN: The Merchandise Mart (or the Merch Mart, or the Mart) is a commercial building located in the downtown Loop, of Chicago, Illinois, United States. When it opened in 1930, it was the largest building in the world, with 4,000,000 square feet (372,000 m2) of floor space. The art deco landmark is located at the junction of the Chicago River's branches. The building is a leading retailing and wholesale destination, hosting 20,000 visitors and tenants per day as of the late 2000s.

Wholesale showrooms occupy 50% of the usable floor space, and the Sultan of Brunei once spent $1.6 million at the Mart to furnish his entire palace, claiming the location was the only place where the task could be completed in one week. Select showrooms are open only to wholesalers, with others accessible to the general public. Unlike stores with traditional shelf and rack displays, entire usable rooms are created, providing consumers an opportunity to compare form and function between applications and manufacturers. A portion of the stores offer items for purchase singly or as a collection, while others offer design services, preservation, renovation, or installation. In addition to being a resource for architects and decorators, the Mart also has featured award-winning designs as selected by the American Institute of Architects. Catering to suppliers, on-site firms specialize in providing professional services for market research projects. In 1931, Marshall Field and Company lost five million dollars, followed by eight million in 1932. The wholesale division was greatly reduced and Field's reduced its space in the Mart from four floors to one and half. The Mart continued to display the latest trends in home furnishings within the showrooms and trade shows. The company recovered late in the decade, but did not return to all previously occupied space. In 1942, L. L. Skaggs formed a partnership with three other men and named the partnership the Owners Service Company, hence Osco. The headquarters moved from Waterloo, Iowa, to the Merchandise Mart. A retail shopping area, named The Shops at the Mart, opened in 1991 and includes apparel shops, beauty services, bookstores and newsstands, financial services, telecommunication services, travel services, specialty food and wine stores, photo services, a dry cleaner, shoe shine stand, and a food court. A U.S. Post Office is located on the first floor and a FedEx location is on the second floor. The Apparel Center houses the 521-room Holiday Inn Chicago Mart Plaza River North hotel, the offices of the Chicago Sun-Times and the Chicago campus of the Illinois Institute of Art - Chicago, as well as the Chicago office of the Ogilvy & Mather advertising agency. GoHealth occupies 93,000 square feet (8,600 m2) on the 5th floor of Merchandise Mart, the Potbelly Sandwich Works' corporate offices are located in the tower. Motorola Mobility moved its headquarters to the Merchandise Mart in 2014.
QUESTION: What background can you give me on the Merchandise Mart?
IN: Baron Giulio Cesare Andrea Evola (Italian: ['e:vola]; 19 May 1898 - 11 June 1974), better known as Julius Evola (), was an Italian philosopher, painter, and esotericist. According to the scholar Franco Ferraresi, "Evola's thought can be considered one of the most radical and consistent anti-egalitarian, anti-liberal, anti-democratic, and anti-popular systems in the twentieth century. It is a singular (though not necessarily original) blend of several schools and traditions, including German idealism, Eastern doctrines, traditionalism, and the all-embracing Weltanschauung of the interwar conservative revolutionary movement with which Evola had a deep personal involvement".

Evola's dissent from standard biological concepts of race had roots in his aristocratic elitism, since Nazi Volkisch ideology inadequately separated aristocracy from "commoners." According to Furlong, Evola developed "the law of the regression of castes" in Revolt Against the Modern World and other writings on racism from the 1930s and World War II period. In Evola's view "power and civilization have progressed from one to another of the four castes--sacred leaders, warrior nobility, bourgeoisie (economy, 'merchants') and slaves". Furlong explains: "for Evola, the core of racial superiority lay in the spiritual qualities of the higher castes, which expressed themselves in physical as well as in cultural features, but were not determined by them. The law of the regression of castes places racism at the core of Evola's philosophy, since he sees an increasing predominance of lower races as directly expressed through modern mass democracies." Prior to the end of War, Evola had frequently used the term "Aryan" to mean the nobility, who in his view were imbued with traditional spirituality. Wolff notes that Evola seems to have stopped writing about race in 1945, but adds that the intellectual themes of Evola's writings were otherwise unchanged. Evola continued to write about elitism and his contempt for the weak. His "doctrine of the Aryan-Roman 'super-race was simply restated as a doctrine of the 'leaders of men'...no longer with reference to the SS, but to the mediaeval Teutonic knights of the Knights Templar, already mentioned in Rivolta." Evola spoke of "inferior non-European races". Peter Merkl wrote that "Evola was never prepared to discount the value of blood altogether". Evola wrote: "a certain balanced consciousness and dignity of race can be considered healthy" in a time where "the exaltation of the negro and all the rest, anticolonialist psychosis and integrationist fanatiscm [are] all parallel phenomena in the decline of Europe and the West." While not totally against race-mixing, in 1957, Evola wrote an article attributing the perceived acceleration of American decadence to the influence of "negroes" and the opposition to segregation. Furlong noted that this article is "among the most extreme in phraseology of any he wrote, and exhibits a degree of intolerance that leaves no doubt as to his deep prejudice against black people."
QUESTION:
Was there any backlash to what he was saying?