What happens next in this paragraph?

How to create a company video
State the company's vision.
What is your company about? What is your focus; what is your mission? What makes your company go out and help others or create products for different consumers?
Include corporate employees.
There are real people working to create products or to reach out and talk to consumers and clients.
Let your audience know who is working for you. Allow employees to share their take on the company and their individual vision and how it relates to the company.