Q: Classify the given a piece of financial news into three classes: positive, negative, and neutral. Output must be 'positive', 'negative', or 'neutral'.
External net sales from the printing business fell by 43.7 % , partly due to the termination of the printing contract between Ilkka-Yhtyma 's printing house I-print Oy and sector player HSS Media AB in December 2009 and the fall in printing prices .
A:
negative