What happens next in this paragraph?

How to draft a broadcast contract
Get a feel for the company's standard agreement.
Many broadcast companies, particularly if they are well-established, will have a standard contract they use in most situations.
Don't think that just because the company already has a standard agreement, that means you can't suggest changes or refuse clauses that don't fit your needs.
Companies do recognize that these contracts are not one-size-fits-all, and will require adjustment to fit each situation appropriately. Determine what material will be covered by the agreement.