Question: Read the following article and select the best answer. Article: Few laws are so effective that you can see results just days after they take effect. But in the nine days since the federal cigarette tax more than doubled----to $1.01 per pack---smokers have jammed telephone 'quit lines' across the country seeking to kick the habit. This is not a surprise to public health advocates. They've studied the effect of state tax increases for years, finding that smokers, especially teens, are price sensitive. Nor is it a shock to the industry, which fiercely fights every tax increase. The only wonder is that so many states insist on closing their ears to the message. Tobacco taxes improve public health, they raise money and most particularly, they _ people from taking up the habit as teens, which is when nearly all smokers are addicted. Yet the rate of taxation varies widely. In Manhattan, for instance, which has the highest tax in the nation, a pack of Marlboro Light Kings cost $10.06 at one drugstore Wednesday. In Charleston, S.C., where the 7-cent-a-pack tax is the lowest in the nation, the price was $4.78. The influence is obvious. In New York, high school smoking hit a new low in the latest surveys----13.8%, far below the national average. By comparison, 26 % of high school students smoke in Kentucky, Other low-tax states have similarly depressing teen-smoking records. Hal Rogers, Representative from Kentucky, like those who are against high tobacco taxes, argues that the burden of the tax falls on low-income Americans "who choose to smoke." That's true. But there is more reason in keeping future generations of low-income workers from getting hooked in the first place. As for today's adults, if the new tax drives them to quit, they will have more to spend on their families, cut their risk of cancer and heart disease and feel better. Question: The text is mainly about _ . - the price of cigarettes - the rate of teen smoking - the effect of tobacco tax increase - the differences in tobacco tax rate
Answer: the effect of tobacco tax increase

Question: Read the following article and select the best answer. Article: More than 2.25 billion cups of coffee are drunk throughout the world each day, and it's likely that many taste bitter. Now, a new study suggests that coffee fans can make their drink sweeter by changing the color of their cups. Researchers from Oxford set out to prove whether the claim that coffee drunk from a white cup tastes biter was true. They used 36 volunteers and three different colored cups---blue, white and transparent glass--- to examine the claim. In one experiment, the white cup increased the intensity of the coffee taste relative to the transparent cup. Then, in a second experiment, coffee drunk from the white cup was found to taste less sweet when compared to the other colored cups, while the blue cup made the coffee taste the sweetest. The scientists believe that the color brown may be associated with bitterness, and coffee in a white cup appears the brownest. "Our study clearly shows that the color of a cup does influence our sense of the coffee taste," leading author Dr George Doorn, wrote in an article for The Conversation. "The effect of the color of the cup on the taste of the coffee reported here suggests that cafe owners should carefully consider the color of their cups," he said. "The potential effects may spell the difference between a one-time purchase and a return customer." Actually, the idea that color can change the food and drink taste came out many years ago. A study published last year reported that red, strawberry-flavored cake served on a white plate was rated as 10 percent sweeter than the same food presented on a black plate. Question: Cafe owners should consider their cups' color in order to _ . - reduce the daily expenses - show their taste in coffee - appeal to more customers - make their cafe different.
Answer: appeal to more customers

Question: Read the following article and select the best answer. Article: If you've ever seen a James Bond movie, you'll know that the hero gets around in a smart Aston Martin car. Even if you know that you could never afford such an expensive vehicle, you don't forget the name, or the car. Why? You have been affected by product placement. Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples: Ugly Wudi and Let's Go Watch the Meteor Shower (<<>> ). Shampoo, mobile phones, cars and fitness centers -- anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, art can only take a back seat. Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (<<>> ), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies. Cash-strapped filmmakers often can't pay so much attention to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream. So you may see the power of business over the movies, since the script was perhaps written so that a product could be placed---whether it was ice cream or milk tea. Question: Product placement can have a bad effect on the _ of a movie. - atmosphere - mass appeal - box-office success - artistic value
Answer:
artistic value