"dear john, due to smoking you have a higher chance of developing lung cancer than if you [do] not smoke." long-term smokers who read personalised health cautions are more inclined to stop smoking than if they receive general "smoking is dangerous" warnings, suggests researcher arie dijkstra of groningen university. his findings, which appear in the british journal of health psychology, demonstrate that smokers differ strongly in their responses to health information.

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"Dear John, due to smoking you have a higher chance of developing lung cancer than if you [do] not smoke." Long-term smokers who read personalised health cautions are more inclined to stop smoking than if they receive general "smoking is dangerous" warnings, suggests researcher Arie Dijkstra of Groningen University. His findings, which appear in the British Journal of Health Psychology, demonstrate that smokers differ strongly in their responses to health information.