Goal: How to Cool Burns from Chili Peppers?

Which of the following methods is more reasonable for accomplishing this goal?
First rinse your mouth well with water. Grab a cup of dairy product such as whole milk, yogurt or ice cream and eat or drink. Milk works almost like a soap by dissolving the capsaicin and reducing the burning sensation in your mouth. There's a protein found in milk called casein that acts like a detergent against capsaicin.