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Ruth Etting (November 23, 1897 - September 24, 1978) was an American singing star and actress of the 1920s and 1930s, who had over 60 hit recordings and worked in stage, radio, and film. Known as "America's sweetheart of song", her signature tunes were "Shine On, Harvest Moon", "Ten Cents a Dance" and "Love Me or Leave Me". Her other popular recordings included "Button Up Your Overcoat", "Mean to Me", "Exactly Like You" and "Shaking the Blues Away". As a young girl in Nebraska, Etting had wanted to be an artist; she drew and sketched everywhere she was able.

The couple moved to New York in 1927, where Etting made her Broadway debut in the Ziegfeld Follies of 1927. Irving Berlin had recommended her to showman Florenz Ziegfeld. Etting nervously prepared to sing for Ziegfeld at the audition. However, he did not ask her to sing at all; only to walk up and down the room. She was hired on that basis because Ziegfeld did not hire women with big ankles. While the original plan for the show was for Etting to do a tap dance after singing "Shaking the Blues Away", she later remembered she was not a very good dancer. At the show's final rehearsal, Flo Ziegfeld told her, "Ruth, when you get through singing, just walk off the stage". Etting also appeared in Ziegfeld's last "Follies" in 1931. She went on to appear in a number of other hit shows in rapid succession, including Ziegfeld's Simple Simon and Whoopee!. Etting was not originally signed to perform in Simple Simon; she became part of the cast at the last minute when vocalist Lee Morse was too intoxicated to perform. Ziegfeld asked Etting to replace Morse; she hurried to Boston, where the show was being tried out prior to Broadway. When Etting arrived, songwriters Rodgers and Hart discovered that the song "Ten Cents a Dance" was not written for Etting's voice range. The three spent the night rewriting the song so Etting could perform it. Toward the end of Simple Simon's Broadway run, Etting persuaded Ziegfeld to add "Love Me Or Leave Me" to the show though the song was originally written for Whoopee!. She had recorded the song in 1928, but Etting's new version of it was impressive enough to earn her a Vitaphone contract to make film shorts. In Hollywood, Etting made a long series of movie shorts between 1929 and 1936, and three feature movies in 1933 and 1934. She described the short films as either having a simple plot to allow for her to sing two songs or with no plot at all. The idea was to have Etting sing at least two songs in the film. While she received a marquee billing for Roman Scandals, Etting had only two lines in the film and sang just one song. Etting believed she might have had more success in full-length films if she had been given some acting lessons. Her perception was that the studios viewed her only as a vocalist. She later recalled, "I was no actress, and I knew it. But I could sell a song". In 1936, she appeared in London in Ray Henderson's Transatlantic Rhythm. Etting quit the show because she and the other performers had not been paid. Etting was first heard on radio station WLS when she was living in Chicago. Her appearance drew so much fan mail, the station signed her to a year's contract for twice weekly performances. She had her own twice weekly 15 minute radio show on CBS in the 1930s. By 1934, she was on NBC with sports announcer Ted Husing doing the announcing and Oldsmobile sponsoring her program.
Ruth Etting