Ques: Read the article and select the best answer. Article: To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" _ . Such production and selling focuses on the needs of the seller to produce goods and then convert them into money. Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce, the makers and dealers first find out what the consumer wants to buy and then go about making it available for purchase. This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer--and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. Question: What was the main concern of industries before the marketing concept was widely accepted? Options: A: The needs of the market. B: The efficiency of production. C: The satisfaction of the user. D: The preferences of the dealer.
Ans: B

Ques: Read the article and select the best answer. Article: Writing one or two articles a day is a fair goal for a human writer. By contrast, the Wordsmith platform can produce up to 2,000 articles a second! Wordsmith is one example of natural language-generation software, often referred to as a robot journalist. To be fair, the software doesn't start from the beginning, like a human writer might. Instead, the software takes a set of structured data and transforms it into readable text. Natural language-generation software, such as Wordsmith and Quill, does its work by identifying trends and highlights in sets of data. The software then searches its own dictionary for the words to express its findings.[:] Why keep human writers around Although this type of software writes faster than any human, it requires sets of structured data to work. That's why it's especially useful for writing earnings reports and other types of "dry" writing. Humans, on the other hand, are good at turning their unstructured thoughts directly into prose. The reports produced by Wordsmith and Quill read naturally, and they can match the tone of human writers. But for now, the robot journalists probably won't steal many jobs or win any Pulitzer Prizes! Current applications of natural language-generation software Financial reports: The software is commonly used by banks or traders to analyze large amounts of financial data and then produce reports in plain English. Health and fitness: The software can turn data gathered from wearable devices or fitness trackers into personalized reports. The writing tone can even be adjusted to sound more encouraging! Sports reporting: The software is often used to turn real baseball, basketball and football statistics into exciting stories. Question: Natural language-generation software can _ . Options: A: discover the world's focuses through the Internet B: write well enough to win Pulitzer Prizes C: produce articles in a tone similar to human's D: write such beautiful prose as human writers
Ans: C

Ques: Read the article and select the best answer. Article: Every year holidays Broughton teams up with Sopraviva Trekking to offer twelve days of unforgettable adventure in a tropical rain forest.Depending on where this year's rain forest adventure is located,you may be going to Borneo, Malaysia,Indonesia,or even to the greatest rain forest of them all,the mighty Amazonian forest. You will fly with your fellow adventurers to one of our special base camps at the edge of the forest,where you will be given five days of survival training,and talks on the local wildlife by trained and experienced experts.You will also go on walks which take you deeper and deeper under the forest canopy until on your final night you camp out in the rain forest itself. Then you transfer by bus into the forest itself.If you go on one of the Asian holidays,you will have to walk the final miles to the camp site itself,to avoid disturbing the local ecology.All of the Sopraviva sites have been carefully built to conform with the latest regulations,and to cause the minimal amount of disturbance to the local wildlife. From the camp,you will go on daily walking tours to experience for yourself the beauty and diversity of the forests,and plants and vegetation that can be found nowhere else on the planet.Remember that these adventure holidays take you deep into the wilderness,and they are not suitable for families with young children or for anyone who is not physically able to meet the demands of this kind of adventure.Also remember that in order to preserve the delicate ecological system that you will be walking through ,no more than two dozen guests can stay at any camp at one time,so if you want to go on one of these very special holidays,you will need to book early! Question: If you want to go on the camp,you will first have to _ . Options: A: attend talks on the local wildlife B: have suvival training C: walk the final five miles D: book beforehand
Ans: D

Ques: Read the article and select the best answer. Article: China Daily Classified Page Advertising Rates Published every Wednesday and Friday. Minimum(smallest)Size: 1 col x3 cm Personal: RMB 100 yuan/cm -Engagements, Marriage, Births, Deaths, Obituaries, Funerals, Birthday greetings, Holiday greetings, Anniversaries Shopping Guide: RMB 100 yuan/cm -Department store and supermarket shops only Education: RMB 100 yuan/cm -Vocational training or courses for foreigners offered by universities and colleges Services: RMB 120 yuan/cm -Computer service, Business centers, Interior decoration, Cars for lease, Used cars wanted/for sale, Business offices wanted, Travel, Restaurants and entertainment Recruitment: RMB 140 yuan/cm Property, Trade and Investment: RMB 170 yuan/cm -Merchandise wanted/for sale, business/capital solicited Legal & General Notices: RMB 170 yuan/cm -General and legal announcements, Auctions, Lost & Found, Changes of address Surcharges: 30 col x cm plus 20%, Half page 40%, Full page 50% All art or production fees(charges)carry a surcharge 1.China Daily reserves the right to make any alterations it seems necessary and to reject advertisement which violates(breaks)the Advertisement Law of the People's Republic of China or contains fraudulent, deceptive, or misleading statements or illustrations . 2.Advertisers who wish to insert an ad should submit (put forward)an Advertising Order Form with all advertisement information and any necessary documents 10 days before the date of publication. After this deadline, additional charges will be incurred (brought upon oneself). Tel : (86 - 10)64941104, 64924488 ext. 2117 Fax: (86 - 10)64941104 E- mail: cads @ chinadaily. com. cn Question: If someone wants to advertise his trade goods in the newspaper, the least fee he'll pay is RMB _ Yuan. Options: A: 140 B: 170 C: 360 D: 510
Ans:
B