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How to hide ads in safari on an iphone
Install a content blocker from the app store.
These are apps that work with safari to block ads on websites. If you don't already have a content blocker in mind, here are some suggestions :
Both crystal and purify come highly recommended, though they cost money.
For a popular free alternative, try adblock plus (abp). You can also find content blockers in the app store by tapping the search icon and typing " content blocker.