Make it a point to wear sunblock with an SPF of at least 30 every day. If you're particularly fair-skinned, you might also try wearing a hat and keeping your skin covered with a layer of light clothing for added protection. Where skincare is concerned, it's easier to prevent than to cure. Biting the bullet and rubbing on a little sunscreen now can keep your from ending up with dry, cracked, leathery skin later in life. Consistent sunscreen use can also reduce the threat of skin condition like eczema and melanoma, which are linked to UV rays. It's especially important to keep some moisturizing lip balm handy in chilly weather. If possible, find a product that contains an SPF 5-10 sunblock to safeguard your vulnerable lip skin from the sun, as well. Some guys are reluctant to use lip products, but the fact is they make a big difference in the overall health (and look) of your lips. Throw your lip chapstick or lip balm in your pocket, or keep a spare tube in the glove compartment of your car. That way, you'll never be caught without it. Make sure that you do not use chapstick too often or your lips may become dependent on it and no longer moisturize themselves. If you have no choice but to be outside for long periods of time, dress accordinglybundle up with a high-collared coat, scarf, and gloves during the dead of winter and wear short-sleeved, breathable clothing in the sweltering summer months. You can't control the weather, but you can at least plan for it. You may find it necessary to up your moisturizing routine in the wintertime. Cold air and high winds can severely dry out your face and lips, making them cracked and painful. On the flip side, heat often causes profuse sweating, which can leave you feeling greasy and increase the likelihood of a breakout. Having an occasional puff or drink is alright, but excess consumption can wreak havoc on your skin. Cigarettes, in particular, are bad news, decreasing blood flow, producing wrinkles, and even aggravating the symptoms of psoriasis. As if you needed another reason to quit! If your cravings for nicotine get to be too much for you, consider switching to gum or patches instead. These types of aids make it possible to scratch that itch without treating your skin like a hog in a smokehouse.
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One-sentence summary -- Put on sunscreen if you spend a lot of time outside. Apply chapstick or lip balm periodically to keep your lips soft. Limit your exposure to harsh weather conditions. Cut back on harmful habits like smoking and drinking.

Properties that are not well kept tells others that you do not care about your property. Vandals are more likely to put graffiti on these properties because they think that they can get away with it. Broken fences, unkempt landscaping, and litter are all signs that you do not care. Keep the spaces around your property clean as well. Coat vulnerable surfaces with anti-graffiti coatings to prevent damage. While the coating will not stop someone from damaging the surface, it will be much easier to clean and will result in much less damage. Coatings are either "sacrificial" or "barrier." Barrier coatings are the most prevalent and they are permanent. Sacrificial coatings are not permanent and must be reapplied after the graffiti has been removed. The type of coating you use will depend on the type of surface you are trying to protect. You can find these coatings at hardware and paint stores. These coatings can damage the surface. Speak with a professional at the hardware store or a professional painter or contractor to find the best option for your property. Graffiti artists like to work in the dark where other people can't spot him. By increasing the lighting, you decrease the desirability of your space as a canvas. Motion-detecting lights are a good way to save on energy while still getting the much-needed lighting effect. Place the lights in hard to reach places. You do not want your lights to get vandalized as well. If you are a business, move your dumpsters away from the walls of the building. Cover your drainpipes to prevent people from scaling them. Also, check for movable objects such as benches. Graffitists are always looking for items that give them access to lights or signs where they can display their work.
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One-sentence summary -- Keep property clean and neat. Use protective coating. Improve the lighting. Limit access to your roof.

Facebook is, by a wide margin, the most popular social media site. They even allow for separate business pages. Add photos of your office and products. Make sure you keep your page updated with new information, and updates. Keep your posts short, and use pictures whenever possible. People want things to look at, and you'll need to catch their eye as they scroll through their feed. Be sure to patrol your page for spam and negative comments. LinkedIn is a business networking site, and is a little more professionally-oriented than Facebook. Make an account for your company, and encourage your employees to join. Put as much information as you can into your company's profile, which will help LinkedIn market you to other users. Post updates to what you are doing, and utilize hashtags to generate attention. Track trending topics as well, and utilize any that are similar to your business. To help generate followers, encourage your employees to follow and interact with your company account. Make sure your handle reflects your business name or what you do. Matching your company website would be best, as it can help customers remember the relationship. Even something as simple as "#deal" or "#sale" (if you have one) for a hashtag can bring in new customers who may not have otherwise been looking for you. Like the others above, these sites provide a space for you and your customers to interact publically. When you create the page, you can control the content, and make sure it reflects your business in a positive light. Look for sites that best demonstrate your business, and allow you to show off what makes you great, or unique. A photo-sharing site like Instagram or Pinterest is good for companies that produce items, like jewelry, clothing, or any product where a visual would be helpful. Learn about your customers and the kinds of social media they would use in relation to your company. For example, Foursquare and Yelp are good sites for service industries like restaurants, letting customers "check in" (telling their friends they are there) when they visit, and post reviews. Focus on a handful of platforms, rather than as many that you can find. There are many social media sites out there. Checking your various pages regularly can quickly take up too much of your time. Link your social networks together whenever possible. Visitors to one site should be encouraged to go to another. Include your social network handles on all printed materials as well, encouraging people to go there. You don't want your page to only be advertisements, that will only turn people off. You want to humanize your audience instead of treating them only as customers. Use the page to tell people a little about your field and your interest in it. A good rule of thumb is a 5-3-2 ratio for posting. This breaks down to 5 posts for information related to your audience, 3 non-sales posts related to your audience, and 2 posts not related to your business. You may find interesting local events, or celebrate achievements among your employees.
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One-sentence summary --
Create a Facebook page. Create an account on LinkedIn. Create a Twitter account. Use additional social media networks. Promote yourself along with your business.