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Most organizations, businesses, and groups in the modern era thrive because of their online presence. You can go the simple route of starting up a Facebook page for your club, or you can create a website. If you aren't good with social media, enlist the help of one of your early joiners to create the online club page. This can have contact information for the club's leader, meeting location and other details, the clubs purposes and mission statement, and other relevant information that someone searching for the club would want to know. As the club grows, this can become a vital resource for staying connected as a group. It can be a place to message members, post cool articles and videos, and alert your members to any upcoming events or changes to schedules. While an online presence is important, getting your name out there still requires more than just a website. You can post flyers around your college campus, high school, office, church, or anywhere else around town. Cards can be carried by the founding members to pass out to people. Business cards and flyers should have the name of your club, some contact info, and a brief blurb about the purpose of the club. Local mechanic shops would be a great place to leave some flyers and cards. Flyers are great because they are a constant presence that will ideally stay where you put them for quite a while. They'll get more views than handing a business card to one person. You can go through parking lots and place these on cars that seem like they belong to people who would be interested in an enthusiasts club. Some of your meetings might focus on just reaching out to new people and handing out flyers and cards. Once your club has been established for a little while, perhaps a few months, you can hold meetings that are specifically designed to invite new people. This could be sort of like a mixer which has a welcoming environment to make potential members feel comfortable. If you feel that your club is at a good size, you may not want to continue expanding. It's okay to find a size that works well and allow the group to hang out there for a while. If your club is based around a university, talk to the clubs or organizations office and get an official sanction. The benefit of this is that you can get university funding for your programs and events. Another option is to seek out accreditation from a national car club. You can become a charter club that is part of their official network. There are many benefits to belonging to a larger organization, and national car club chapters can usually advise the local chapters on management, event planning and marketing opportunities. Check out a registry like http://www.jctaylor.com/car-club-directory/ to browse national car clubs.
Build an online presence. Print business cards and flyers. Host call out meetings on occasion. Make it official.