Soccer is a very physical game that is often played outdoors. Between the rain and your sweat, your socks may get extremely moist. Many brands have technology to wick away sweat and moisture. Hygiene, odour issues, and performance can all be affected by extreme moisture. Each brand has its own patented technology: Puma technology is referred to as DryCell, CoolPlus Yarn, and CoolCell. Nike technology is referred to as Dri-Fit. Adidas technology is referred to as ClimaCool and ClimaLite. Under Armour technology is referred to as ArmourDry and HeatGear Each player is comfortable with a different sock length. In an official match, you may need to keep your socks at least above your shin guard. In practice you may find that a shorter length allows for more movement. Cold weather may also affect your decision. Here are some helpful descriptions that you may come across: OTC stand for socks that come over the calf. These socks are the longest you can get and usually are worn above your knee. Crew refers to socks that cover slightly above your calf. Low-cut refers to socks that are below your calf and slightly above your ankle. No-show refers to socks that are below your ankle and basically cannot be seen with your shoes on. Invest in higher end technology that creates strategic support, cushioning, and comfort for each foot. These socks will usually have an L or R to indicate which foot to place the sock on to. Choose from a variety of technological specifications including: ribbed ankle support, anti-odor technology, mesh ventilation, achilles cushioning, and arch support. For example, you may need achilles cushioning if you have been injured or find that your shoes irritate that area when you perform certain movements. Team administrators and coaches may have the added responsibility of choosing team colours. They should also consider construction and sweat control as these socks will need to be durable and prevent player issues with hygiene and performance. Think about the ratio of synthetic material against natural material before making your final decision. Synthetic materials provide more stretch and can help to manage sweat and moisture. Synthetic materials include polyester and spandex. Natural materials can provide warmth and increased cushioning. These materials include cotton and hemp. A blend of both synthetic and natural materials tend to work best. Also factor in your team's budget before making the final purchase. If you don't wear shin guards while practicing, you have a lot more sock options. Crew socks are very popular for training. No-show and low-cut socks are popular for cardio or gym training. You must choose the right size and correct material to meet your comfort and fit needs. Training can be grueling and the wrong fit can lead to painful blisters. Your skin may also get easily irritated by certain material. If you are on a team, you will need two pairs for both your home and away soccer kits. If you play in tournaments, you will most likely play in several games in one day or over a weekend. Training may require at least five pairs depending on how often you intend to train during the week. High-level players may train every day or even two or three times in a single day. You can get blisters, athlete's foot, or severe foot damage if you continuously wear your used socks without cleaning them. Keep in mind that you will also need extra socks for cold weather, if you damage a pair, or if a fresh pair helps with your performance. You may also lose a single sock in the laundry or use specific pairs for specific activities. For example, you may use a special pair for shoot outs. Players at every position prefer different socks lengths. If you are a forward and attack aggressively, you may want your socks to be lower or to have added achilles support for your quick movements and ball handling. Goalies may prefer socks that are thicker and longer when playing in colder weather.
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One-sentence summary -- Assess if there is sweat or moisture control. Find the length that's comfortable. Invest in socks designed individually for your left and right foot. Personalize your choice. Abide by your team's standards. Select training socks that are comfortable. Create a budget for the right amount of socks. Find your position.

Article: What are you going to sell? You could sell clothing, home and office supplies, baked goods, coffee, handmade products, etc. What do you know a lot about? For example, if you are a talented baker and enjoy putting together new and interesting recipes, a bakery is a good choice. Focus on your talents and interests. If you don't already have aspirations about what kind of shop you want to own, you can take a more practical approach to figuring out what your city or town is missing. Walk or drive around your city. Bring a pen and paper with you to write down the businesses you see. Make a tally mark next to each business as you come across more than one. For example, if you see 5 bakeries, you should have the word "bakery" written with 4 tally marks next to it. Although not the most scientific, it can give you a good idea of what kind of shops are in each area. Visit your local chamber of commerce. Typically, chambers of commerce offer a wealth of information about what businesses are already existent, and lots of additional information for small business owners. They may be able to advise you on potentially good business ventures. Governmental agencies typically offer plenty of information about economic indicators, income and earnings in different parts of the country, as well as statistics about employment. This information can also point you in the direction of good business ideas. Visit trade shows and read business magazines. These provide yet another source of information about business trends in the country and maybe even specifically in your city, depending on where you live. They may also inspire ideas you hadn't previously considered. Search online. You can search for things such as small businesses, the neighborhood you're interested in and the name of your city to find other databases and potentially even academic information about business trends in your local area. Once you have decided on what you want to sell in your shop, take the extra step to put a twist on convention.
Question: What is a summary of what this article is about?
Decide what kind of shop you want to open. Find out what is in demand in your city. Make your product unique.