What most naturally follows?

How to conduct an ethnography
Figure out what question you want answered.
This is the most important step when conducting an ethnography. You need to make sure that your question, or research findings, can be applied to more than one community.
You also need to make sure that, by answering your question, someone will benefit from the knowledge. Basically, for whom is this research being conducted, and how will they benefit from this research? An example of this would be: how does working with your family effect efficiency in the workplace in the united states? Keep an open mind.