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Q: SECTION 1. SHORT TITLE.

This Act may be cited as the ''Stronger Tobacco Warning Labels to
Save Lives Act''.

SEC. 2. AMENDMENT TO FEDERAL CIGARETTE AND LABELING ADVERTISING ACT.

(a) Amendment.--The Federal Cigarette Labeling and Advertising Act
(15 U.S.C. 1331 et seq.) is amended by striking section 4 and inserting
the following:

''SEC. 4. LABELING.

''(a) Label.--
''(1) In general.--It shall be unlawful for any person to
manufacture, package, or import for sale or distribution within
the United States any cigarettes the package of which fails to
bear, in accordance with the requirements of this section, a
warning label.
''(2) Regulations.--Not later than 1 year after the date of
enactment of this section, the Secretary shall promulgate
regulations describing the warning label required by paragraph
(1).
''(3) Content of label.--The regulations promulgated under
paragraph (2) shall ensure that the text of each warning label
addresses one of the following:
''(A) Diseases or fatal health conditions caused by
cigarette smoking.
''(B) Any physical addiction that results from
cigarette smoking.
''(C) The influence that cigarette smoking by
adults has on young children and teenagers and the
consequences of such use.
''(D) The health hazards of secondhand smoke from
cigarettes.
''(4) Graphics.--
''(A) In general.--The regulations promulgated
under paragraph (2) shall ensure that each warning
label contains a color graphic or picture that
illustrates or emphasizes to the greatest practicable
extent the message of the text of the corresponding
warning label.
''(B) Contents.--The graphics described in
subparagraph (A) shall enhance the message of the text
of the warning label and may include a color picture of
one of the following:
''(i) A diseased lung, heart, or mouth.
''(ii) An individual suffering from
addiction.
''(iii) Children watching an adult smoke a
cigarette.
''(iv) An individual adversely affected by
secondhand smoke from a cigarette, including
pregnant women or infants.
''(b) Advertising.--It shall be unlawful for any manufacturer or
importer of cigarettes to advertise or cause to be advertised within
the United States any cigarette unless the advertising bears, in
accordance with the requirements of this section, one of the warning
label statements required by subsection (a).
''(c) Requirements for Labeling.--
''(1) Location.--Each label statement required by
subsection (a) shall be located on the upper portion of the
front and back panels of the cigarette package (or carton) and
occupy not less than 50 percent of each panel.
''(2) Type and color.--Each label statement required by
subsection (a) shall be printed in at least 17 point type with
adjustments as determined appropriate by the Secretary. All the
letters in the label shall appear in conspicuous and legible
type, in contrast by typography, layout, or color with all
other printed material on the package, and be printed in a
black-on-white or white-on-black format as determined
appropriate by the Secretary.
''(d) Requirements for Advertising.--
''(1) Location.--Each label statement required by
subsection (b) shall occupy not less than 50 percent of the
area of the advertisement involved.
''(2) Type and color.--
''(A) Type.--Each label statement required by
subsection (b) shall be printed in a point type that is
not less than the following types:
''(i) With respect to whole page
advertisements on broadsheet newspaper--45
point type.
''(ii) With respect to half page
advertisements on broadsheet newspaper--39
point type.
''(iii) With respect to whole page
advertisements on tabloid newspaper--39 point
type.
''(iv) With respect to half page
advertisements on tabloid newspaper--27 point
type.
''(v) With respect to DPS magazine
advertisements--31.5 point type.
''(vi) With respect to whole page magazine
advertisements--31.5 point type.
''(vii) With respect to 28cm x 3 column
advertisements--22.5 point type.
''(viii) With respect to 20cm x 2 column
advertisements--15 point type.
The Secretary may revise the required type sizes as the
Secretary determines appropriate within the 50 percent
requirement.
''(B) Color.--All the letters in the label under
this paragraph shall appear in conspicuous and legible
type, in contrast by typography, layout, or color with
all other printed material and be printed in an
alternating black-on-white and white-on-black format as
determined appropriate by the Secretary.
''(e) Rotation of Label Statements.--
''(1) In general.--Except as provided in paragraph (2), the
label statements specified in subsections (a) and (b) shall be
rotated by each manufacturer or importer of cigarettes
quarterly in alternating sequence on packages of each brand of
cigarettes manufactured by the manufacturer or importer and in
the advertisements for each such brand of cigarettes in
accordance with a plan submitted by the manufacturer or
importer and approved by the Federal Trade Commission. The
Federal Trade Commission shall approve a plan submitted by a
manufacturer or importer of cigarettes which will provide the
rotation required by this subsection and which assures that all
of the labels required by subsections (a) and (b) will be
displayed by the manufacturer or importer at the same time.
''(2) Application of other rotation requirements.--
''(A) In general.--A manufacturer or importer of
cigarettes may apply to the Federal Trade Commission to
have the label rotation described in subparagraph (C)
apply with respect to a brand style of cigarettes
manufactured or imported by such manufacturer or
importer if--
''(i) the number of cigarettes of such
brand style sold in the fiscal year by the
manufacturer or importer preceding the
submission of the application is less than /
4\ of 1 percent of all the cigarettes sold in
the United States in such year; and
''(ii) more than /2\ of the cigarettes
manufactured or imported by such manufacturer
or importer for sale in the United States are
packaged into brand styles which meet the
requirements of clause (i).
If an application is approved by the Commission, the
label rotation described in subparagraph (C) shall
apply with respect to the applicant during the 1-year
period beginning on the date of the application
approval.
''(B) Plan.--An applicant under subparagraph (A)
shall include in its application a plan under which the
label statements specified in subsection (a) will be
rotated by the applicant manufacturer or importer in
accordance with the label rotation described in
subparagraph (C).
''(C) Other rotation requirements.--Under the label
rotation which the manufacturer or importer with an
approved application may put into effect, each of the
labels specified in subsection (a) shall appear on the
packages of each brand style of cigarettes with respect
to which the application was approved an equal number
of times within the 12-month period beginning on the
date of the approval by the Commission of the
application.
''(f) Application of Requirement.--Subsection (a) does not apply to
a distributor or a retailer of cigarettes who does not manufacture,
package, or import cigarettes for sale or distribution within the
United States.
''(g) Cigars; Pipe Tobacco.--
''(1) In general.--The Secretary shall promulgate such
regulations as may be necessary to establish warning labels for
cigars and pipe tobacco. Such regulations shall require
content-specific messages regarding health hazards posed by
cigars and pipe tobacco, include graphic illustrations of such
content messages, as is required under subsection (a), and be
formatted in a clear and unambiguous manner, as is required
under subsection (a).
''(2) Definitions.--In this subsection:
''(A) Cigar.--The term 'cigar' means any roll of
tobacco wrapped in leaf tobacco or in any substance
containing tobacco (other than any roll of tobacco that
is a cigarette or cigarillo).
''(B) Pipe tobacco.--The term 'pipe tobacco' means
any loose tobacco that, because of the appearance,
type, packaging or labeling of such tobacco, is likely
to be offered to, or purchased by, consumers as a
tobacco to be smoked in a pipe.''.
(b) Effective Date.--The amendment made by this section shall take
effect 1 year after the date of enactment of this section.

SEC. 3. AMENDMENT TO THE COMPREHENSIVE SMOKELESS TOBACCO HEALTH
EDUCATION ACT OF 1986.

(a) Amendment.--The Comprehensive Smokeless Tobacco Health
Education Act of 1986 (15 U.S.C. 4401 et seq.) is amended by striking
section 3 and inserting the following:

''SEC. 3. SMOKELESS TOBACCO WARNING.

''(a) General Rule.--
''(1) Label on package.--It shall be unlawful for any
person to manufacture, package, or import for sale or
distribution within the United States any smokeless tobacco
product unless the product package bears, in accordance with
the requirements of this section, a warning label.
''(2) Label in advertisements.--It shall be unlawful for
any manufacturer, packager, or importer of smokeless tobacco
products to advertise or cause to be advertised within the
United States any smokeless tobacco product unless the
advertising bears, in accordance with the requirements of this
Act, one of the labels required by paragraph (1).
''(b) Regulations.--Not later than 1 year after the date of
enactment of this section, the Secretary shall promulgate regulations
describing the warning labels required under subsection (a).
''(c) Content of Label.--The regulations promulgated under
subsection (b) shall ensure that the text of each warning label
addresses one of the following:
''(1) Diseases resulting from use of smokeless tobacco
products.
''(2) Any physical addiction that results from using
smokeless tobacco products.
''(3) The influence that use of smokeless tobacco products
by adults has on young children and teenagers and the
consequences of such use.
''(d) Number of Labels.--The regulations promulgated under
subsection (b) shall ensure that not less than 2 warning labels are
created for each subject matter described in paragraphs (1), (2), and
(3) of subsection (c). Such regulations shall also require that each
package of smokeless tobacco bear 1 warning label that shall be rotated
in accordance with subsection (g).
''(e) Graphics.--
''(1) In general.--The regulations promulgated under
subsection (b) shall ensure that each warning label required by
subsection (a) contains a color graphic or picture that
illustrates or emphasizes to the greatest practicable extent
the message of the text of the corresponding warning label.
''(2) Contents.--The graphics described in paragraph (1)
shall enhance the message of the text of the warning label and
may include a color picture of one of the following:
''(A) A diseased mouth or other physical effect of
using smokeless tobacco products.
''(B) An individual using a smokeless tobacco
product.
''(C) Children watching an adult use a smokeless
tobacco product.
''(f) Format.--
''(1) Location.--Each label statement required by
subsection (a)(1) shall be located on the principal display
panel of the product and occupy not less than 50 percent of
such panel.
''(2) Type and color.--Each label statement required by
subsection (a)(1) shall be printed in 17 point type with
adjustments as determined appropriate by the Secretary to
reflect the length of the required statement. All the letters
in the label shall appear in conspicuous and legible type in
contrast by typography, layout, or color with all other printed
material on the package and be printed in an alternating black
on white and white on black format as determined appropriate by
the Secretary.
''(g) Advertising and Rotation.--The provisions of sections (d) and
(e)(1) of the Federal Cigarette Labeling and Advertising Act (as
amended by the Stronger Tobacco Warning Labels to Save Lives Act) shall
apply to advertisements for smokeless tobacco products required under
subsection (a)(2) and the rotation of the label statements required
under subsection (a)(1) on such products.
''(h) Application of Requirement.--Subsection (a) does not apply to
a distributor or a retailer of smokeless tobacco products who does not
manufacture, package, or import such products for sale or distribution
within the United States.
''(i) Television and Radio Advertising.--It shall be unlawful to
advertise smokeless tobacco or cigars on any medium of electronic
communications subject to the jurisdiction of the Federal
Communications Commission.''.
(b) Effective Date.--The amendment made by this section shall take
effect 1 year after the date of enactment of this section.
A:
Stronger Tobacco Warning Labels to Save Lives Act - Amends the Federal Cigarette Labeling and Advertising Act and the Comprehensive Smokeless Tobacco Health Education Act of 1986 to make it unlawful for any person to manufacture, package, or import for sale or distribution within the United States any cigarettes or smokeless tobacco products unless the product package bears, in accordance with the specified requirements of this Act, a warning label on the upper portion of the front and back panels of the cigarette package or carton. Specifies label requirements for advertisements. Requires the rotation of labels for both packages and advertisements in accordance with a Federal Trade Commission approved plan.