Theater managers will often ask people to turn off their phones before a play or other live shows, but sometimes people forget. Broadway shows have come to a stop when a phone has rung in the audience. It is not uncommon to hear phones ring in movie theatres, libraries and even places of worship. Can you think of anything more annoying than trying to watch a movie while the lady behind you tells the babysitter where to find the baby lotion . The right thing to do would be to take the call in the rest-room, and turn off the phone before returning to your seat. When did every call become so urgent that we can't wait to answer it, no matter where we are, who we are with or what we are doing? Why do cell phones bring out the worst manners in normally thoughtful people? Lew Friedland, a communications professor at the prefix = st1 /UniversityofWisconsin- Madison, told CNN Reporter Amy Cox that this lack of manners is because people might be unaware of what they are doing or of the other people around them. He said that this unconscious rudeness has caused even public space to be divided up into small private space. Places like bus stops are public spaces. But when we are there while someone has a private conversation on the phone, we feel like we are _ .What can we do? Theater managers will often ask people to turn off their phones because _ . A) people are often against the manager's advice during a play B) it is forbidden for people to make a call during a play C) making phone calls often affects others during a play D) making phone calls is often popular during a play
C
The iPhone, the iPad, each of Apple's products sounds cool and has become a fad . Apple has cleverly taken advantage of the power of the letter "i" - and many other brands are following suit. The BBC's iPlayer - which allows Web users to watch TV programs on the Internet -adopted the title in 2008. A lovely bear - popular in the US and UK - that plays music and video is called "iTeddy". A slimmed-down version of London's Independent newspaper was launched last week under the name "i". In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use. Most "i" products are targeted at young people and considering the major readers of Independent's "i", it's no surprise that they've selected this fashionable name. But it's hard to see what's so special about the letter "i". Why not use "a", "b", or "c" instead? According to Tony Thorne, head of the Language Center at King's College, London, "i" works because its meaning has become _ When Apple uses "i", no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. "Even when Apple created the iPod, it seems it didn't have one clear definition," he says. "However, thanks to Apple, the term is now associated with portability ."adds Thorne. Clearly the letter "i" also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason. Along with "Google" and "blog", readers of BBC Magazines voted "i" as one of the top 20 words that have come to define the last decade. But as history shows, people grow tired of fads. From the 1900s to 1990s, products with "2000" in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared. The writer suggests that _ . A) "i" products are often of high quality B) iTeddy is alive bear C) the letter "b" replaces letter "i" to name the products D) the popularity of "i" products may not last long
D
Q: Interactive television advertising,which allows viewers to use their remote controls to click on advertisements, has been pushed for years. Nearly a decade ago it was predicted that viewers of "Friends", a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston's with a few taps on their remote control. "it's been the year of interactive television advertising for the last ten or twelve years," says Collin Dixon of a digital-media consultancy. So the news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some skepticism. During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue. Cablevision hopes to allow customers to buy things with their remote controls early next year. Television advertising could do with a boost. Spending fell by 10% in the first half of the year. The popularization of digital video recorders has caused advertisers to worry that their commercials will be skipped. Some are turning to the Internet, which is cheaper and offers concrete measurements like click-through rates-especially important at a time when marketing budgets are tight. With the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision. Or so the industry hopes. In theory, interactive advertising can engage viewers in a way that 30-second spot or not. Unilever recently ran an interactive campaign for its Axe deodorant , which kept viewers engaged for more than three minutes on average. The amount spent on interactive advertising on television is still small. Magna, an advertising agency, reckons it will be worth about $138 million this year. That falls far short of the billions of dollars people once expected it to generate. But DirecTV, Comcast and Time Warner Cable have all invested in it. Yet there are doubts whether people... What can we infer from para.4? A) Unilever's interactive campaign proves the advantage of TV davertising B) Unilever's interactive campaign has done well in engaging the vlewers C) Unilever's interactive campaign helps attract investments in the company D) Unilever's interactive campaign has boosted the TV advertising industry
A: B
*Question*
Scientists say they now have proof to support the old-fashioned advice that it's best to sleep on a problem. They say sleep strengthens the memory and helps the brain organize the masses of information we receive each day. Lead researcher Bob Stickgold at the Harvard Medical School said, "Sleep helps us draw rules from our experiences. It's like knowing the difference between dogs and cats even if it's hard to explain." The US research team studied how well students remembered connections between words and symbols , reports New Scientist. They compared how the students performed if they had had a sleep between seeing the words and having the test, and if they had not slept. They found that people were better able to remember lists of related words after a night's sleep than after the same time spent awake during the day. They also found it easier to remember themes that the words had in common. But they forgot around one in four more themes if they had been awake. Prof. John Groeger, of Surrey University's Sleep Research Centre, said, "People have been trying for years to find out what the purpose of sleep is, as we know that only certain parts of it have a restorative value. " "We form and store huge numbers of experiences in the head every day, and sleep seems to be the way the brain deals with it all." In the study by the US research team, students were asked to _ . A) put together words of similar meanings B) remember words and their meanings C) show their knowledge of words D) make up lists of related words
**Answer**
B