Given a text passage, come up with an appropriate title for it. The title should accurately represent what the main focus of the passage is. The title of a passage may be present in the first few sentences of the passage and/or be referred to multiple times in the passage. The title should be 1-5 words long.

In 1977 , William S. Doyle , Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State . Doyle also recruited Milton Glaser , a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene 's advertising campaign . Glaser 's final sketch to accompany the agency 's '' I Love New York '' slogan was conceived in a taxi . It comprised the letter I and a heart shape followed by NY , all on the same line . As the idea developed he decided to stack the I and heart shape on a line above the NY characters , later stating that he may have been a '' subliminally '' influenced by Robert Indiana 's LOVE pop art image .
I Love New York

Dracula is an 1897 Gothic horror novel by Irish author Bram Stoker . It introduced Count Dracula , and established many conventions of subsequent vampire fantasy . The novel tells the story of Dracula 's attempt to move from Transylvania to England so that he may find new blood and spread the undead curse , and of the battle between Dracula and a small group of men and a woman led by Professor Abraham Van Helsing .
Dracula

Elmer Bernstein ( April 4 , 1922 -- August 18 , 2004 ) was an American composer and conductor who is best known for his film scores . In a career which spanned fifty years , he composed music for hundreds of film and television productions . His most popular works include the scores to The Magnificent Seven , The Ten Commandments , The Great Escape , To Kill a Mockingbird , Ghostbusters , The Black Cauldron , Airplane ! , The Rookies , Cape Fear , Animal House , and The Age of Innocence .
Elmer Bernstein