QUESTION:
Customer Support fields the questions of their customers so they could receive immediate assistance.
Who is "they"?

ANS:
their customers

QUESTION:
The Dallas Cowboys lost their lead to the Redskins because they started to perform very well in the second half.
Who is "they"?

ANS:
the Redskins

QUESTION:
The wolves ate the cows because they were hungry.
Who is "they"?

ANS:
The wolves

QUESTION:
The security forces were not able to stop the mass of apes because they simply had them outnumbered.
Who is "they"?

ANS:
the mass of apes