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When giving yourself a facial massage, work your fingertips in soft, circular motions around your cheek area. Make sure you move your skin up and outward; avoid pushing it down as this may encourage sagging. Focus on your cheekbones, cheek cavities, and the area near your nostrils, as well as the bottom of your cheeks near your jawline. Open your mouth wide and curl your upper and lower lips inward so that they cover your front teeth. Keep them taut over your teeth draw the corners of your mouth outward. Gently shift your jaw forward, too. Stay in this position for about 30 seconds. You'll feel tightness around your cheek muscles and mouth area. Release to a normal resting face when you're done. Repeat this exercise 5 times per day. When practicing face yoga, sit upright, open up your chest, and lower your shoulders to release the tension in your body. Similar exercises include puffing up your cheeks into a fish-face and pretending you're blowing balloons. If you follow this technique, no extra fat or skin will actually develop in your cheeks. However, the gentle facial exercise will stimulate circulation in your cheeks which might make your skin look more radiant and full. Use your thumb and index finger to gently squeeze the fleshy portion of your cheeks. Work gently but quickly, pinching each cheek about 10 times. While pinching your cheeks won't actually make them plumper, this practice will draw more blood into your cheeks to give your skin a natural blush. Brighter, rosier cheeks look more youthful and healthy compared to colorless ones. The rosiness might only last a few minutes, but it's a great trick to use before taking a photo or when making a first impression.

Summary:
Massage your cheeks to lift and brighten your skin. Practice face yoga to improve the circulation in your cheeks. Pinch your cheeks to give them a naturally rosy color.