What is the most logical next event?

How to run a sweepstakes
Have the infrastructure to support it.
You will need to have a server that can handle the load. The world is full of people who want something for nothing and a lot of those people invest a lot of time in it! Infrastructure would be :
Server mail list support database support (for the information received when they fill out entries )
Do some research into various organizations that do data collection.

OPTIONS: 1). Many of them charge a small fee to run a sweepstakes and do certain tasks for free. Save other people's stuff from their service.. 2). Learning, and utilizing, the demographics is one of the many uses of data received in a sweepstakes. Be sure the one you get will work for you.. 3). You need to know what you want in terms of avs and name law. Finding the correct name is key in running the sweepstakes with avs.. 4). Become a member of a national organization also. Host one (regularly) of the " sweepstakes " conferences..
2).