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Read the following article and select the best answer. Article: Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea,such as helping prevent forest fires,or to make them want to buy a certain product or service.At the beginning of the 20th century,advertisement was described as"salesmanship in print".If this definition were expanded to include radio and television,it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time,and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278,more than a century before Shakespeare's first play was produced.This early advertisement was the work of William Caxton,England's first printer,who used it to advertise religious books from his own workshop Caxton posted small printed notices along London's main streets.Besides advertising his product,he identified his shop with a red-striped shield so that customers could find it easily. This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town. The Industrial Revolution,in the 18th and 19th centuries,brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities. Manufacturers used the newly built railroads to distribute their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn't simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born. Advertising created new markets and helped to raise standards of living as people came to... Question: The passage mainly talks about_. - the development of advertisement - the first advertisement in the world - the difficulty in advertising - the advantages of advertisements
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the development of advertisement

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Read the following article and select the best answer. Article: A neighbor of mine, while visiting his mother in Boston, took her to a shoe store to buy a new pair of shoes. While she was trying on different styles, my neighbor took the manager aside. "When she picks out a pair that she likes," he said, "Just tell her that the price is 12 dollars. I'll pay the regular price. I don't care how much it is." The following week, my neighbor was walking by the shoe store and the manager recognized him and called him in. "What's the problem?" asked my neighbor as he entered the store. "Wasn't my check any good?" "That's not it," answered the manager, "The problem is that your mother is bringing all her friends in for those 12-dollar shoes!" Question: My neighbor went to Boston _ . - to buy shoes for his mother - to see his mother - to pay for the shoes he had bought for his mother - to see the manager of the shoe store
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to see his mother

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Read the following article and select the best answer. Article: When I decided to write the story of my early years growing up in poverty,many of my friends and family members were shocked.They were more interested in my story of success,such as how I was able to create the nation's largest law firm and sell it to a bank,and how one sells a law firm for millions of dollars.That's the story everyone wanted me to write,but it's not the story I wanted to tell. Looking back,I see so clearly how often,throughout my boyhood,I was touched by random acts of kindness that helped shape me into the man I am today.And random acts of violence and ignorance played just a powerful role in making me who I am.Becoming a successful lawyer involves hard work,but escaping generational poverty is the hardest thing I have ever done. I chose to write the story of my childhood years in poverty,with the hope that a child somewhere in the world will read my story and be inspired to break the cycle of poverty.My publisher was quick to point out that the market would be small for a memoir written by a ly unknown author.To everyone's surprise,the book received over 1,000 prepublication orders one month before the scheduled launch date.The book launch scheduled for October 1,was moved up to September 14.Less than four months later,the first print run of 5,000 copies were sold out. Today,the memoir is being used by universities,high schools and middle schools,as a case study of the behavior patterns of the culture of poverty as well as valuable lessons on how to succeed in life.Here is a quote from the principal of a middle school in Texas on October 27,who is using my memoir for students 5th through 8th grades:"We are halfway through your story.It is changing the lives of our students and the perspectives of our teachers." Question: According to the author's friends and family,his memoir was _ . - interesting - exciting - boring - surprising
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surprising