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It is hard to hire an SEO expert without understanding what they will provide you. Start with the Wikipedia entry or a free online tutorial. Search Engine Marketing (SEM) is paid search engine marketing, such as pay-per-click ads. SEO is an organic form of advertising, where your website improvement results in higher search engine results. You may want to hire an SEO and SEM expert to be in charge of your digital marketing strategy. If this is the case, search for a digital marketing consultant instead of an SEO expert. SEO and SEM should work together to form a strategy. Keyword strategy is essential to both efforts. Start gathering data on your website. If possible, use Google or social media analytics to find out how people are getting to your website. These are statistics that a good SEO expert can use to your advantage. These are the words that people type into search engines to find the websites they are looking for. Think like a consumer and come up with a list of 50 keywords that people are probably using to find your site. An SEO expert will be able to do further research to refine them; however, you should be well aware of keywords and long tail (specific, multi-word search queries) before they begin.

summary: Learn the basics of Search Engine Optimization (SEO). Separate SEO from SEM. Get to know your customer's habits. Understand keywords.

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When you're ready to lie down in bed, place your neck in or on your neck pillow. Do this in the spot you want to sleep so that you don't have to move out of the proper position, which may increase your risk of neck pain. Make sure that the back of your shoulder(s) and your head are touching the surface on which you're lying. Once you've put your head down on the neck pillow, it's important to see if you are in the proper alignment. This can ensure that you protect your neck and get the most comfortable night's sleep possible. Make sure your neck pillow is supporting you without your head tilting forward or backward if you are a back sleeper. See if your neck is supported and your nose in line with the center of your body if you are a side sleeper. Keep in mind that both of these will work if you are a combination sleeper. Neck pillows are designed for back, side, and combination sleepers. Most professionals don't recommend sleeping on your stomach because it not only can cause neck pain but also strain your lower back. It takes your neck about 10 to 15 minutes to relax and settle onto your pillow. Before your start thrashing around because you're uncomfortable, stay in one position to see if that's best for you. If not, move into a different position until you find one in which your neck can relax. Remember to give yourself one week of sleeping on a neck pillow to figure out if it is the right one for you. If the pillow still isn't comfortable after a week, consider returning it and/ or getting another option. Most neck pillows have lobes to help keep your neck properly aligned during the night. If you're new to sleeping with a neck pillow, you may find it difficult to sleep on the side with the lobes. For the first few weeks, consider sleeping with the lobes facing downward to help your head and neck adapt to the need sleeping position. Recognize it may take a bit of trial and error to see where on the pillow is most comfortable with the lobes facing downward. Go with whatever provides the most support and is the most comfortable. After 1-3 weeks of sleeping with the lobes facing downward, turn over the pillow to the lobed side. This allows the pillow to return to its natural shape and can ensure that you get continued excellent neck support. Consider turning over your any pillow you have every few weeks.

summary: Slide your neck onto the pillow. Check your alignment. Be careful if you are a stomach sleeper. Give yourself time to settle. Start with the lobes facing downward. Turn over the pillow.

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Before you begin, you will want to make sure that whatever distance you are working with is either in miles (if using Imperial units) or in kilometers if working with metric. It doesn't make much sense to convert smaller distances into light years, but you can if you're curious. To convert feet into miles, remember that there are 5,280 feet in a mile: x ft (1 mile/5280 ft) = miles. To convert meters into kilometers, simply divide by 1000: x m (1 km/1000 m) = km. You need to identify the units for the distance that you're converting to light years. If you're converting from kilometers to light years, you will use a different conversion factor than if you're converting from miles. To convert from kilometers to light years, you will use: 1 light year/(9.46 x 1012 km). To convert from miles to light years, you will use: 1 light year/(5.88 x 1012 miles). Once you have determined the proper conversion factor, you can multiply by the original distance to obtain the distance in light years. When numbers are large, it is best to use scientific notation. For example: If you knew that an object was approximately 14.2 x 1014 miles away from Earth, how many light years would that be? Use the miles conversion factor: 1/(5.88 x 1012) Multiply: (14.2 x 1014) x (1/(5.88 x 1012)) = 2.41 x 102 = 241 light years. The object is 241 light years away. You can always ask for assistance from your teacher and fellow students. There are also many resources online and in your text book to help you when converting to light years. Don't hesitate to ask for extra help if you need it. Remember, there are always multiple ways to get help when looking for an answer.
summary: Identify the distance you want to convert. Determine the correct conversion factor. Multiply the original distance by the conversion factor. Find help.