Marketing Assistant Wanted Century Company is a dynamic new joint venture in the electronics sector. We have a workforce of over 300 in New York and over 200 in Beijing, China. The company had a turnover of $120 million last year. We now have a vacancy for a marketing assistant to work at our Beijing Office. You will have a university degree in a marketing-related discipline, and an interest in foreign languages. See the detailed job description below. Please send your CV and a cover letter including your current salary details to: Annie Kim, Century Company, Beijing. Job description: *Position: Marketing assistant *Reports to: Marketing Manager *Key responsibilities: Assist the Marketing Manager and in all functions within the department; data collation ; meet all visitors and guests. *Work competencies: Strong all round IT skills; experienced in using Word and Excel *Behavioral competencies: Strong organizational skills; ability to work as part of a team; adaptability. *Experience: At least two years' work experience in a marketing role; experience of working in IT or electronics environment is desirable. *Closing date: November 15, 2014 According to the passage, which of the following is NOT true? A) Experience is unnecessary as long as you have a high degree. B) A person who has strong all round IT skill will have an advantage. C) It's no use sending your resume after November 15,2014. D) It's important to cooperate well with others for a marketing assistant.
A
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance(introduction stage).At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced(stage of rapid growth). After a while, people became attached to one brand and sales leveled off(stage of maturity). Sales went into a slight decrease when freeze-dried coffees were introduced(stage of decline). The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not drop. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the soldiers? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections. Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to regain world markets. Note, also, how auto manufacturers once changed styles eagerly from year to year to keep demand from falling. In order to attract more consumers, U.S. auto makers are _ . A) modernizing product style B) increasing product features C) developing products of better quality D) re-positioning their product in the market
C
Q: They say that soon, we will be able to receive more than 500 television networks on cable or by satellite. Some people think that it's useless to have that many channels. Their usual criticism goes something like this: "I already get more channels on my TV than I have time to watch. No one needs to see that much TV. There's not enough time in the day to watch all that!"They also say that most of what's on television now isn't worth watching in the first place. I think they're missing the point. If the local library wanted to add another 5,000 books, would we say, "That's silly, we'll never have time to read all those books"? The point is that we would have more choices. I don't believe that most people should watch more television. And if we had 500 or even 1,000 channels to choose from, we wouldn't have to spend more time watching TV. We would, however, have more programs to choose from. That means that the quality of our viewing time would be improved. I think the more channels we have, the better. Give me more choices! If they're not worth my time, I'll just hit the "off" button. The purpose of writing this passage is to _ . A) make a suggestion B) express an opinion C) give important information D) complain about cable television
A: B
Q: Applying to Stellinga College Why Stellinga? Thank you for your interest in Stellinga International College. As an international student, we are sure you will find our college an exciting place to study, with like-minded and ambitious people. Preparing and submitting your application We have tried to make the application process as easy as possible for you, but there are a number of procedures you must follow. All our courses are taught in English, so first of all you will probably need to submit evidence of your English language ability. We require an IELTS score of 6.5. You will also have to send us your secondary school diploma, so that we can evaluated it. We will also require a personal statement. This is a text of up to 1,000 words in which you introduce yourself, explain your interest in our college, and why you want to study your chosen course. If you are from outside the European Union(EU), it is important that you have an entrance visa before you come to study in the Netherlands, but we will apply for this for you. We now only accept online applications, so please ensure that you have all your documents ready to upload before you begin. Any documents that are not in English originally will also need to be translated and the translation also uploaded. You will need a passport photograph; a copy of your passport; copies of all your certificates and diplomas; your proof of language ability; and your personal statement in English. What happens next? Your application will then be considered. If your initial application is successful, you will be invited for an interview. This will be conducted in English via skype, over the phone or on site. You will talk to two or three members of staff for up to 30 minutes. We aim to inform you of our decision in writing, within 4 weeks. There are several possible outcomes: you may not have been successful; you may be offered a place on the waiting list. You will need to reply to any offers within two weeks, otherwise your place may be offered to somebody else. Good... Which is unnecessary for people inside the EU when submitting applications? A) A personal statement. B) An entrance visa. C) Evidence of English ability. D) A secondary school diploma
A: B