consider the author, someone who has traditionally made only a percentage of the actual sales of his book, because if he didn't agree to giving the publisher a big cut he'd never get published or distributed. today, publication and distribution is possible without a big publisher, although publicity is still difficult without reliance on media industry and without a big publisher.
Repeat this setence, but with the correct capitalization.
Consider the author, someone who has traditionally made only a percentage of the actual sales of his book, because if he didn't agree to giving the publisher a big cut he'd never get published or distributed. Today, publication and distribution is possible without a big publisher, although publicity is still difficult without reliance on media industry and without a big publisher.