The rushing sound that one hears is in fact the noise of the surrounding environment, resonating within the cavity of the shell. The same effect can be produced with any resonant cavity, such as an empty cup or even by simply cupping one's hand over one's ear. The similarity of the noise produced by the resonator to that of the oceans is due to the resemblance between ocean movements and airflow.

Is it true that is it really the ocean you hear in a shell?
no