Write the next sentence in the following story.

How to write a marketing report
Consider why you should perform market research and write a report.
What information is important to you? What will you do with the marketing report after it is created? This process requires an investment of time and expense. Make sure that you have a clear plan for using the information that you collect.
Market research is the process of evaluating how well your marketing efforts are working. Specifically, does your marketing get the attention and interest of prospects? Are you converting enough of those prospects into clients? Identify your customer.