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The outbreak deeply affects many small businesses, but particularly those that sell non-essential products and services, whether to consumers or to other businesses. Digital technology provides numerous ways for you to continue to get your products or services out to customers. For example, if you've had to close a storefront, online sales might be an option. If you don't have an online storefront set up, you could also take orders over the phone. If you sell services, there may be ways for you either to offer those services virtually or to arrange to continue those services in a way that honors social distancing. For example, if you have a dog grooming business, you could meet clients at their car and take their pets inside for grooming, then bring them back out when you're done. Advising, consulting, or agent services can be conducted virtually using video-conferencing and cloud-based document-sharing services, such as Google Drive or DropBox. People's needs are changing with the pandemic, particularly as many people are spending more time at home than they normally would. If your product or service has particular uses that could benefit people at this time, you can highlight those uses to increase sales. For example, suppose you have a clothing boutique. If you sell scarves, you could start retro-fitting them into designer masks for customers to where when they have to be out in public. As another example, if you own a bakery and your local grocery stores are consistently out of bread, you might bake loaves of bread that people can buy. Arrange for either delivery or curbside pick-up. Gift cards give your business a quick infusion of cash that can help you stay afloat, even if business has decreased due to the outbreak. Additionally, gift cards guarantee you'll have customers after the crisis is over. If you have an email list, use that to encourage your regular customers to buy gift cards for themselves and their friends and family. You can also offer gift cards through your social media accounts. The coronavirus outbreak presents new challenges and people have needs that didn't exist before the outbreak. If you can find some way to fulfill those needs, you may be able to attract new customers to your business during the outbreak. For example, if you own a distillery, you might start making hand sanitizer instead of spirits. If you offer products and services to other businesses, webinars can help you communicate the benefits of your product or service without anyone having to leave their home. Additionally, instead of talking to only one potential client, you can present your business to several at a time. Webinars also give potential clients a chance to ask questions and also participate in a discussion based on questions other potential clients might ask. These discussions can give you ideas about other products or services to offer. If your webinars are successful, they might prove valuable not only during the outbreak but also after the situation has calmed down.
Brainstorm ways to adapt delivery of your products or services. Look for ways your product or service could have additional uses. Promote gift cards to help your business stay afloat. Adapt your business to offer new products or services. Try hosting webinars if you have a B2B business.