Given all the advances in data science and the tools to help businesses uncover insights in their data it is shocking that only half of the survey respondents view data as a strategic asset and less than a third are using predictive modeling to drive towards better outcomes Layok said The companies that are investing in their data platforms and driving insights with business analytics are positioned to identify trends better continuously improve and innovate faster

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Given all the advances in data science and the tools to help businesses uncover insights in their data, "it is shocking that only half of the survey respondents view data as a strategic asset and less than a third are using predictive modeling to drive towards better outcomes," Layok said. "The companies that are investing in their data platforms and driving insights with business analytics are positioned to identify trends better, continuously improve, and innovate faster."