INPUT ARTICLE: Article: Look for the dimensions and weight of your TV in its instruction manual or on its box so you know how much the mount needs to support. Find a mount at an electronics store or online and check the maximum weight and size that it can hold. Opt for a full-motion mount so you can tilt and swivel your TV if you need to make adjustments. Try searching online for your TV's model number followed by "mount" if you want to ensure the mount works with your television. You can usually find the model number on a sticker on the back of the TV or printed on the box. If your TV is lighter than 80 pounds (36kg), you can use a mount that attaches vertically. If your TV weighs more, you'll need a mount that secures horizontally so it evenly distributes the weight. If you plan on watching your TV while sitting in a chair or couch, place it so the center of the screen is around 42 inches (110cm) up from the ground. Search for a place in your room where you can fit the TV so people can watch it from multiple angles. Don't install the TV so high on the wall that you have to tilt your head at more than a 35-degree angle since it can cause neck strain. Ask a helper to hold the TV against your wall so you can trace around it with a pencil. Surround the outline with painter's tape so you can get an idea of how much space the TV takes up. Turn on your stud finder and hold it flat against your wall. Slowly slide the stud finder horizontally across your wall until it beeps or a light blinks. Mark the location of the stud with a pencil before moving the finder over by about 1618 inches (4146cm) so you can locate another stud. If you don't have a stud finder, try knocking on your wall and listen for a solid sound, which means there's a stud behind it. If you hear a hollow or echoing sound, then there isn't a stud. Run the stud finder vertically between the studs of your wall to check if there are any horizontal studs, also known as fire blocks. Try to avoid studs that have a fire block between them underneath the mount since you won't be able to easily fish wires through. You can still mount your TV on the wall if you don't have any studs. Take the section of the mount that attaches to your wall and hold it against the wall so it's perfectly level. Use your nondominant hand to support the mount and find the holes along the top and bottom that line up with the studs. Make dots on your wall that line up with each of the holes so you know where to attach them. If your wall doesn't have studs, choose 3 holes along the top of the mount that are evenly spaced apart and mark them. Then choose 2 evenly spaced holes on the bottom of the mount. If your wall has studs, use a drill bit with a diameter 18 inch (0.32cm) smaller than the diameter of the screws provided with the mount. If you don't have studs, choose a bit that's 14 inch (0.64cm). Hold the drill so the bit is perpendicular to the wall and slowly bore holes through each of your marks. Don't mount your TV without pre-drilling holes first since you could damage your wall. If you have metal studs, use a drill bit that's made for going through metal, or else you could damage or break it. Toggle bolts are hollow fasteners that have hinged ends to hold them securely against the back of the wall. Pinch the hinge closed so it's against the main body of the toggle bolt and slide it through the hole. Push the small plastic ring on the front of the bolt so it's flush with the wall before snapping off the long plastic piece extending out. Put toggle bolts in the rest of the holes. You can buy toggles bolts from your local hardware store. You don't need to use toggle bolts if you have studs in your wall. Hold the mount against your wall so the holes along the top and bottom line up with the holes you just drilled. Feed the screws provided with the mount kit through the holes on the mount and tighten them by hand. Finish tightening the screws with a screwdriver to secure the mount. You may need a hex wrench if the mount uses hex bolts.

SUMMARY: Choose a wall mount that can support the weight of your TV. Find a spot to mount your TV so it's at your eye level when you watch it. Check the wall with a stud finder to see if there are any studs. Hold the mount against the wall to mark the holes. Pre-drill holes in your wall where you marked them. Slide 14in (0.64cm) toggles bolts into the holes if you don't have studs. Screw the mount into your wall.

In one sentence, describe what the following article is about: Compost the flowers or use them for baking something violet-ish immediately. Add the lemon juice and the sugar. Then turn down the heat to low and simmer for 10 minutes. Use it in cooking for flavoring cakes, pancakes, scones, frosting (icing), drinks and other food.
Summary: Place the petals of violet flowers into the canning jar. Cover the violets with the cup of boiling water. Cover the jar and leave the mixture to steep for 24 hours. Strain the liquid and remove the violet flowers. Pour the strained liquid into the saucepan. Bring the mixture to boil. Pour the syrup into a suitable storage jar and refrigerate.

INPUT ARTICLE: Article: Make sure your website is up, working well and very attractive before you invest in pay-per-click marketing, social media managers or anything else that is designed to funnel traffic to your website. If people are unable to use your website, they will not buy. Post free content on your website, such as short video clips, tutorials, interesting articles, blogs, advice or a free e-book. Make a landing page, so that they you can get their contact information to offer them specials and promotions in the future via email. Facebook, Foursquare, Pinterest and Twitter are valuable ways to attract new customers. Post sales, new products and links to sign up for your free content on the social media pages. Social media accounts are free; however, there is some cost in time and expertise in maintaining them consistently. Just like blogging, the value is in frequent use. Follow other businesses and try cross promoting on Facebook or other accounts. Blasting your followers with specials every day may not be the best way to get regular readers, but posting other interesting content between sales posts is a good marketing strategy. Try the Facebook ads and promoted posts to get new people interested in your site. You can use behavioral marketing to target your ideal customer demographics. Think of social media as a way to connect with your customers. You will attract reliable, repeat customers if you develop a relationship with them. You will increase the "instant gratification" of the purchase and convince potential customers of the value they are getting. Make sure you can afford to offer the shipping. Consider that sometimes adding a free product or shipping will work just as well as taking a discount. People like to have value added to their purchase, but still feel like they are getting a quality product. Give something to people who purchase your product via email or Facebook. They are likely to be more pleased with their purchase and refer others. Search engine marketing requires you to create an account with Bing, Google, Yahoo or another engine and pay a small fee to have results on the first page. Use your products and customer preferences to choose your keywords. PPC marketing asks you to bid for a per click price. You may be outbid by other companies for the same keyword or keyword combination. Your website will appear higher and attract more customers and clicks if you fine-tune your keywords over time. Remember that very common key words may be too expensive to justify with a small business marketing campaign. Try long-tail keywords (2 or more words) that are more specific to your region, products or brands. Use WordStream's free keyword tool to research popular keywords before you bid for them on Google AdWords or Microsoft Ad Center.

SUMMARY:
Spend money on the back end of a website. Offer them something for free. Start social media accounts. Consider offering free shipping. Give a well thought out loyalty bonus. Buy pay-per-click (PPC) marketing.