"We don't necessarily believe that new advertising, which might make consumers feel better about the Coke brand or better about the ads themselves , will actually result in consumers consuming more of the product," Morgan Stanley's Bill Pecoriello wrote in a research note the days after the investor meeting . But Coke is optimistic it can regain its old magic, and is banking on a new slogan: "Welcome to the Coke side of life." BREAK THROUGH HIT? With PepsiCo about to surpass Coke as the beverage king on Wall Street--Pepsi's market capitalization has _ in recent years to $97.9 billion, putting it less than a billion dollars behind its rival--the heat is on Coke . It's set to launch a new marketing campaign in March, 2006. And having taken a quick look at Coke's investor presentation on Dec. 7 in New York, my sense is that Coke may be moving in the right direction . Given the continued shift by consumers away from soda--Coke's stronghold --and into alternative beverages like juice, tea, and water, Coke badly needs a breakthrough hit. And given that shift away from soda, some analyists wonder whether even the catchiest new ads will be enough to put the fizz back into Coke. SAME OLD, UPDATED? The new flavors of PowerAde sports drink will probably enable Coke to continue stealing market share from PepsiCo's Gatorade brand. And Coke is getting a little more creative with packaging, including new, aluminum bottles of Coke that will be sold in nightclubs, and an 8.4-ounce "100 calorie" version of its flagship Coke that will appeal to women who want fewer calories and will like the fact that the small can will fit in their purse. I doubt whether other new products will be successful, including a new coffee-flavored soda called Coke-Cola Black that I tried. Think carbonated coffee. But I'm not sure if the product, which Coke is pitching as an afternoon pick-me-up for the 35-and-over set, is going to pull people away from their afternoon Frappucino fix. And my opinion is that Vault, an orange-flavored energy... When the middle-aged people feel tired, what would they prefer to drink in order to continue their work? A) Vault. B) Surge. C) Coke-Cola Blake. D) Frappucino.
D
In 1966,Allen and Beatrice Garden, two professors at the University of Nevada in Reno, had a bright idea.They were interested in the evolution of language and the language abilities of great apes . Previous attempts to teach chimpanzees to talk had ended in failure and the matter was considered by most people to be closed. But the Gardens realized that speech and the language are not the same thing. Many deaf people, for example, are unable to speak but are perfectly able to communicate by gestures that have all the features of spoken language. The Garders suspected that previous experiments had failed because chimpanzees are physically unable to speak. They therefore decided to try teaching a chimpanzee to sign in the way that deaf people do. And their chosen _ , a female chimpanzee named Washoe after the country in which the university is, proved to be a skillful pupil. Though there is still debate about whether what Washoe learned was really equal to human language, there is no doubt that she learned a lot of words. All of this, however, raises a second question. If Washoe can learn a complex vocabulary of gestures from people, do they have such vocabularies naturally ? To examine that possibility, Amy Pollick and Frans de Waal of Emory University have looked at gestures and expressions in chimpanzees, Signaling by facial and oral expressions is common among primates . Signaling by gestures is limited to great apes. The researchers supposed that the meaning of expressions has been fixed by evolution while the meaning of gestures is learnt. If that were true, particular sorts of facial and oral expressions would occur only in particular circumstances, and this would be the same across groups and even species. The same gestures, on the contrary, would be used in different circumstances. The researchers found exactly what they expected. Expressions almost always occurred in the same circumstances in different groups and different species. Gestures seemed to have completely different meanings.... What does the research carried out by Amy Pollick and Frans de Waal probably indicate ? A) Human speech may develop from gestures B) The apes are the closest species to human beings C) Normal people do not really need the help of gestures D) Gesture is not part of human language
A
(Q).
I am a volunteer. I set out to help clean up the beach after a violent storm a year ago. The sight I saw was heartbreaking. The broken houses seemed to be crying. I couldn't describe how I felt. But something special among the debris turned my day around. I joined a club to clean up the beach after the storm last November. As I removed the debris from the beach, I noticed an object with shiny buttons in the wet sand. It was a jacket,and I was excited since Halloween was coming and I thought I had found a great costume . After picking it up, I was able to see that the jacket was from West Point , the United States Military Academy, and it had the name "deGavre" written inside. I realized the jacket might be important to someone. I decided to find the jacket's owner and return it. I called the West Point Museum, considering that if the family couldn't be found, the jacket should go there. The museum connected me with Kim McDermott, Director of Communications for the Academy's Association of Graduates. Kim soon ensured that the jacket had belonged to Chester Braddock deGavre, who was a 1933 graduate and a war hero, but passed away in 1993. I sent Kim a photo of the jacket and she posted it to the West Point Association of Graduates Facebook Page, asking if anyone could help us find the family. In less than two hours, someone had found and called the hero's wife, Teresa. Soon I started to receive personal messages from members of the deGavre family, their friends and others who were touched by the story and they found me on Facebook. Finding Chester deGavre's jacket and connecting to his family with the help of Facebook have been so meaningful to me. I've formed a bond with amazing people I might have never met. Seeing the sight after the storm, the author felt very _ . A) sad B) surprised C) nervous D) disappointed
(A).
A