How does the next paragraph end?

How to simplify strategic planning
Identify mission and objectives.
The mission statement should include a founding principle upon which the company was created, and remains the foundation for all that the company does.
Do some environmental scanning.
Essentially, the environmental scan includes an internal evaluation of the company, an analysis of the industry (including market trends), and evaluation of the competition. This step will allow you to see how your company measures up in the marketing place, and where improvement or focus is needed.