Build a movie plot around this: How did the original presidential nominee die? Plane crash
Answer:
Mays Gilliam (Chris Rock) is an alderman of the 9th Ward in the Washington D.C. area. After being fired from his post, Mays is surprisingly chosen as the party candidate for the presidency (after his party's original presidential and vice-presidential nominees die in a plane crash; their two separate planes crashed into each other) to run against sitting vice-president Brian Lewis. Assuming the election was already lost, the party decided to pick a likeable but losing minority candidate to improve their chances of another politician taking the office in the next presidential election. At first, Mays feels he will not be able to succeed as President because he would be representing the entire African-American populace, and does not want to do anything to mess it up. However, Mays begins to rise in the polls after his brother (Bernie Mac) persuades him to speak out for what he believes. He begins to talk about issues such as welfare, money, society, etc. After Lewis runs a series of attack ads including one saying Mays supports Cancer, Mays begins to fight back using what he claimed was "kissing" his opponent (Taking from Bugs Bunny-Elmer Fudd cartoons). In this strategy, Mays hires various individuals such as a KKK member to endorse his opponent, or dubs a videotape of Osama bin Ladin saying he hates America but likes Brian Lewis. This strategy allows Mays to gain more points in the election. As the voting day draws closer, Mays eventually finds out the reason why he was chosen as the party candidate, and fires some disloyal campaign operatives. He debates his opponent in which he manages to win the crowd over by speaking truth of the American life. Mays ends up winning the election and the presidency.