Question: Read the article and select the best answer. Article: Publicity offers several benefits. There are no costs for message time or space. An ad in prime-time television may cost $250,000 to $5,000,000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. Publicity reaches a mass audience within a short time and new products or company policies are widely known. Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than to ads. For example, Women's Wear Daily has both fashion reports and advertisements. Readers spend time reading the stories, but they skim through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine. Feature stories are much fewer in number and stand out clearly. Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions mentioned by the media, and media have the ability to be much more critical than a firm would like. For example, in 1982, Procter & Gamble faced a massive publicity problem over the meaning of its 123-year-old company logo. To fight this negative publicity, the firm had a spokesperson appear on Good Morning America to disprove the rumor . The false rumors were temporarily put to rest. However, in 1985, publicity became so troublemaking that Procter & Gamble decided to remove the logo from its products. Question: Which one of the following can be the best title for the passage? Options: A: Commercial ads are more practical than publicity. B: Publicity speaks louder than ads! C: Credibility weighs more than timesaving. D: Little control over media limits publicity's credibility.
Answer: B

Question: Read the article and select the best answer. Article: Sure. you know their names, possibly better than you know the name of the street you live on. When the need comes, these names roll off our tongues like they were our own brothers. I am writing about the famous Webster s Dictionary and Roget s Thesaurus. Webster s Dictionary. Many people can respond immediately: Noah Webster. We are aware that he is the father of the dictionary. But who was he? What did he do for a living? When did he live? Noah was born in 1758, graduated from Yale University in 1778. and later graduated from law school He produced the first American dictionary in 1806 and published his influential work An American Dictionary of the English Language in l828. His interests led him to be a lexicographer . textbook editor, author, Bible translator and spelling reformer. He also produced a large number of writings in medicine, mythology , and the relationship of European and Asian languages. In addition, he .founded the first New York daily newspaper in 1793. He died in 1843. Roget's Thesaurus. And it gives us The chance to learn about Roget, the man-Peter Mark Roget, And who? What? When? Englishman Peter Roget, MD, was born in 1779. He studied medicine and mathematics at the University of Edinburgh. He is considered as the creator of the first-ever thesaurus . It has been called one of the three most important books ever printed. along with the Bible and Webster s Dictionary. He began his work Thesaurus of English Words and Phrases in I 805 but did not publish it until 1852-47 years later. In his lifetime. he became a noted lecturer and writer on anatomy( ). geology .bees,and more . When Roget died in 1869 at age 90. his son, John . took over the Thesaurus arid he gradually expanded it. So now you know the two famous books. Not enough information? As well-known humourist James Thurber suggested in the title of his 1941 magazine short story about baseball, You Could Look It Up! Question: According to the text. Noah Webster and Peter Roget are alike because they both _ . Options: A: had many interests B: studied medicine C: were professors D: liked baseball
Answer: A

Question: Read the article and select the best answer. Article: Parents whose children think the latest Nike or Adidas shoes may be better than buying old-fashioned plimsolls because they encourage a healthier style of running, researchers said. Big companies, like Nike and Adidas, make millions of dollars from selling highly-cushioned shoes both as fashion and sports shoes. The researchers warn that wearing such shoes from an early age can make it difficult to run in a healthy way. Once we have grown used to running in this kind of shoes, it is very difficult to change our technique, even if we remove our shoes, it can raise the risk of injury. Children should be encouraged to wear shoes with thin soles such as plimsolls from a young age to help them develop a natural "barefoot" running style, experts said. Dr Mick Wilknson, who did the research, told the British Science Festival in Newcastle, "If I would advise someone on what to give their child, I would say don't go and buy them expensive Adidas or Nike, just get them a pair of flexible, flat shoes. Give them basic foot-ware, nothing fancy, nothing particularly cushioned." Running in flat shoes, barefoot, encourages the runner to use the front of their foot which is a better technique for running, especially long distances as the human was designed to do. Around the world, and in particular in the US, running barefoot is becoming more and more popular with many long distance runners training without shoes. Dr Mick Wilknson believes that training and running barefoot or in flat running shoes can help reduce injuries to runners, he said: "Injury rates in running have not changed since the 1970s, despite claims of improvements in running shoes. That has led some to conclude that barefoot running is better." Question: Why are people advised to wear plimsolls? Options: A: They have a new fashion B: They have better quality. C: They are healthier D: They are cheaper.
Answer:
C