What is the most logical next event?

How to build a responsive opt in list
Acknowledge the truth in subscription percentage.
A fairly large (95 %) percentage of people subscribing to your list will probably never join your primary business or purchase what you have to offer whether it is affiliate programs or your own products. But that should not be a concern, with a positive attitude thank them and say next.
Another percentage of subscribers to your list may already have their own primary businesses which they wish to promote. They might just be looking for training and valuable information to assist them with their own marketing efforts.