Facts: - death place: long beach , new york - known for: bodybuilding - caption: charles atlas c. 1920 - birth name: angelo siciliano - death date: 24 december 1972 - birth date: october 30 , 1892 - name: charles atlas - nationality: american - image: charles atlas c1920.jpg - birth place: acri , italy - occupation: bodybuilder Based on these bullet points, write a short biography describing the life of charles atlas .
A:
charles atlas -lrb- born angelo siciliano ; october 30 , 1892 -- december 24 , 1972 -rrb- was the developer of a bodybuilding method and its associated exercise program that was best known for a landmark advertising campaign featuring atlas 's name and likeness ; it has been described as one of the longest-lasting and most memorable ad campaigns of all time .atlas trained himself to develop his body from that of a '' scrawny weakling '' , eventually becoming the most popular muscleman of his day .he took the name charles atlas after a friend told him that he resembled the statue of atlas on top of a hotel in coney island and legally changed his name in 1922 .he marketed his first body building course with health and fitness writer dr. frederick tilney in november 1922 .tilney wrote the original course '' health & strength by charles atlas , '' and the duo ran the company out of tilney 's home for the first six months .in 1929 , tilney sold his half of the business to advertising man charles p. roman and moved to miami , florida , where he operated a very successful health food business until his death in 1977 .charles atlas ltd. was founded in 1929 and , as of 2015 , continues to market a fitness program for the '' 97-pound weakling '' -lrb- 44 kg -rrb- .the company is now owned by jeffrey c. hogue .