context: How to start a promotion company
Gain experience in promotional work.
Before starting a promotion company, you'll want to gain some experience in the area. One way to do so is to spend a few years working in an existing promotion company to learn the ropes and establish contacts.

OPTIONS:
- Learn about the basic marketing and management techniques required to run a promotion company. You may want to train yourself in marketing or management to be able to refer to names and impressions of employees.
- Working for a company before beginning something new can require some years of experience working in data management, marketing and artistic office management. Once you've developed some experience in promotional work, you'll be able to start a promotion company instead of just opening up an existing one.
- This will allow you to witness a number of large promotional campaigns from inception to end and build your experience, as well as your professional network. You will also avoid assuming any personal financial risk for shows when you work with a large company.
- Before starting a promotion company, you'll need to be good at creating a strong image of yourself so that your company can do business with you and maybe even showcase your product even more. Being aware of the lingo in the industry can set you apart from those of other sales people.
****
next sentence for the context: This will allow you to witness a number of large promotional campaigns from inception to end and build your experience, as well as your professional network. You will also avoid assuming any personal financial risk for shows when you work with a large company.

context: How to score a direct free kick
Watch the keeper.
The opposing keeper will give you a good idea about where to aim your kick. When a direct free kick is called, some of the opposing players will form a wall ten yards away from you in front of the keeper.

OPTIONS:
- The other players on the other side of the wall will then turn and target you. Standing feet are the standard practice for kick a direct free kick.
- Watch their body language for possible opportunities of good kicking. The opposing player could normally kick with his arm extended, as though the ball were coming toward him to swat at with a good kick to the leg.
- While the purpose of the wall is to help the keeper defend against the kick, it can also obscure his view of the striker. Usually, the keeper will try to stay in the middle of the goal.
- Once you have stepped, you'll tap the striker with your shin so he or she drops the ball behind you. If you're a kicker, you need to make sure you have plenty of space between your target and the judge (s), so you can see where the ball lands.
****
next sentence for the context: While the purpose of the wall is to help the keeper defend against the kick, it can also obscure his view of the striker. Usually, the keeper will try to stay in the middle of the goal.

context: How to clean a keyboard
Shut down the computer and detach the keyboard connector before any cleaning procedure.
Do not remove or connect a keyboard while the computer is running. Doing so may damage the machine if you have a non-usb-based keyboard.

OPTIONS:
- Detaching the keyboard while the computer is running is safe when the keyboard is connected to the computer via usb. For a quick cleaning, turn the keyboard upside down and use a can of compressed air to blow out any foreign matter.
- Instead, you'll need to disconnect or shut off the computer and remove any connection wires and hardware on the keyboard. You'll most likely have to repeat this process several times if you don't have access to power adapters, straws, mini batteries, and other electronic objects.
- With any electronic keyboard equipped and plugged in, it will be difficult to replace that with a usb connector. Confirm that all programs are set up.
- The keyboard connector is one of the bare wires that sits beneath the keyboard. It can be removed by pulling it out of place and replacing the main part of the keyboard.
****
next sentence for the context: Detaching the keyboard while the computer is running is safe when the keyboard is connected to the computer via usb. For a quick cleaning, turn the keyboard upside down and use a can of compressed air to blow out any foreign matter.

context: How to stretch a horse
Prepare your horse.
Move to an open area where your horse has a free range of movement. Grab a small treat that your horse will be interested in; carrots work particularly well for this stretch because of their length.

OPTIONS:
- Let your horse run free without outside encouragement while you begin your stretches. You'll want to avoid pushing your horse too hard.
- Large, soft treats such as hay or soft cloth will also work. You don't want to overdo it with the treats because your horse will be startled by them.
- If your horse is more expensive, buy a halter from a horse store instead. Arrange some gauze to cover the horse's body.
- Stand just behind your horse's front legs. The following stretches should be done on both sides of your horse, and from a position parallel to or just behind their front legs.
****
next sentence for the context:
Stand just behind your horse's front legs. The following stretches should be done on both sides of your horse, and from a position parallel to or just behind their front legs.