What most naturally follows?

How to win a campaign
Create a cause for your efforts.
You must give the voters something to vote for other than your name.
Decide what you will stand for and create a slogan to match the belief.
Have the slogan printed on items you pass out to voters. Examples include: " honest, dependable service, " " a name you can count on, " " working for the people, " " fighting for the future " and " creating more jobs ".