*Determine if your idea can be copyrighted, trademarked or patented. Although the rules vary slightly depending upon your country of origin, the following are general rules for these 2 legal concepts : A copyright protects original works of authorship, and it is mainly used for creative arts, like writing, music and painting.
*Everyone should know about it, and if the idea was on the last page of your newsletter, remember to keep it private until later in the month or so. Always talk to government officials before using such promotional materials.
*However, if you think you need help with a marketing idea, talking about it with friends could help you to keep your thoughts at a minimum and avoid this. Think about bringing up the idea in a positive and encourage them to mention it in conversation.
*Explain the idea and the audience to potential clients. Don't focus too much on technical problems or laid back tactics.Choose from options above and answer: What most naturally follows?

How to protect a marketing idea
Avoid talking about the idea until you have a plan in place.
Pitching an idea or sharing it with friends can lead to someone else taking it. It is legal for another person to take a marketing idea and use it and improve on it.
Answer:
Determine if your idea can be copyrighted, trademarked or patented. Although the rules vary slightly depending upon your country of origin, the following are general rules for these 2 legal concepts : A copyright protects original works of authorship, and it is mainly used for creative arts, like writing, music and painting.