What is the most logical next event?

How to write a market description
Plan time for research.
Before launching your business, schedule some time to compile information about your competitors, potential customers, and the industry or sector you are entering. Use government databases, like those available from the u.s. small business association, for information.
Business magazines, academic or trade associations, and local business bureaus can also be helpful. Before writing a market description, be aware of the " iceberg principle.