Celebrity has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don't sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others' products to developing their own. Celebrity clothing lines aren't a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they're started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life. However, for every success story, there's a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product's origins is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels. Today, celebrities face ever more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. _ and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego's potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short... The passage is mainly about _ . A) celebrity and personal style B) celebrity and market potential C) celebrity and fashion design D) celebrity and clothing industry
B
(Question)
Snow falls in the Earth's extreme North and South throughout the year. However, the heaviest snowfalls have been reported in the mountains of other areas during winter. Snow is even known to fall near the Equator ,but only on the highest mountains. Snow contains much less water than rain, but much of the water the world uses comes from snow. Melting snow provides water for rivers, electric power stations and agricultural crops. In the western United States, mountain snow provides up to seventy-five percent of all surface water supplies. Snowfall helps to protect plants and some wild animals from winter weather. Fresh snow is made largely of air trapped among the snow crystals . Because the air has trouble moving, the movement of heat is limited. Snow also influences the movement of sound waves. The surface of the snow takes in, or absorbs, sound waves. As snow grows older or if there have been strong winds, it can become hard and flat. Then, the snow,s surface will help to send back sound waves. Snow may be beautiful, but it can be deadly. It is responsible for the deaths of hundreds of people. Many people die in traffic accidents on roads covered with snow and ice or from being seriously stuck in the winter storm. Others die from heart attacks caused by too much physical activity out in the cold. People may not be able to avoid living in areas where it snows often. However, they can avoid becoming victims of snowstorms. People should stop driving and stay at home until the storm has passed. People living in these areas should carry emergency supplies in their vehicle. These include food,emergency medical supplies,and extra clothing to stay warm and dry. Snow protects plants and wild animals from cold weather by _ . A) supplying much more air B) limiting heat movement C) absorbing strong winds D) sending back sound waves
(Answer)
B
Ques: As we know, the concept of the Beijing 2008 Olympic Games is "Green Olympics, High-tech Olympics and People's Olympics." _ . Among them "Green Olympics" embraces the essence of the 3000-year long Chinese philosophy, namely harmony and unity of nature and human existence. On the World Environment Day in 2003, Beijing Organizing Committee for the 2008 Olympic Game began the Green Office Project. _ . On September 24, 2005, the logo of the Green Olympics was shown at the Beijing Young Palace. _ . It consists of the crown of a tree and the shape of a human being that are used to create the form of a large tree reaching the sky. The image represents harmony and unity between human beings and nature. Just like swinging color1ed strips that surround and cross each other, the green lines form a crown of tree and recall flowers in full bloom, expressing the sustainable development of environment protection. Let's participate in green actions, such as beautifying the environment , protecting the environment and saving resources. _ . A) No matter when it is , we need green space. B) This concept includes three themes. C) Let's carry the theme of Green Olympics through to the end. D) The logo uses a form of the traditional handwriting. E. The Beijing Olympic Games is a testimony of the fact that the world has its trust rested upon China. F. It covers such areas as saving energy and water, trash classification, and use of office equipment, paper recycling, paperless office work and the environmentally friendly behaviors of staff. G. The Beijing Olympic Games is a great success.
Ans: B
Ques: People often say that the Englishman's home is his castle. They mean that the home is very important and personal to him. Most people in Britain live in houses rather than flats, and many people own their homes. This means that they can make them individual; they can paint them, and change them in any way they like. Most houses have a garden, even if it is a very small one, and the garden is usually loved. The house and the garden are the private space of the individual. People usually like to mark their space. Are you sitting now in your home or on a train? Have you marked the space around yourself as yours ? If you are on the train you may put your coat or small bag on the seat beside you. If you share a flat you may have one corner or chair which is your own. Once I was traveling on a train to London. I was in a section for four people and there was a table between us .The man on the space on my side of the table at all. I was angry. Maybe he thought that he owned the whole table .I had read a book about non-verbal communication, so I took various papers out of my bag and put them on his briefcase! When I did this he stiffened and his eyes nearly popped out of his head. I had invaded his space! A few minutes later I took my papers off his case in order to read them. He immediately moved his case to his side of the table. Of course, it is possible that he just wanted to be helpful to me! If you are visiting another country you may feel that you don't have any private space. Hotel rooms look much the same in every country in the world. All day long ,you share public spaces with other people. You see the local people in their private spaces and _ . Local people can create their private spaces by talking about things you don't know about .And you even feel that they like you to be outside _ so that they will enjoy being inside even more! This is one of the difficulties of being a traveler !But if you understand it then it helps you .Haven't you enjoyed being part of a group and "owning" a bit of space? Tha main purpose of the passage is to tell readers to _ . A) own private spaces by living in houses B) have one corner of their own in public places C) realize the importance of "space" in communication D) create their private spaces by talking with local people
Ans:
C