Read the following article and select the best answer. Article: We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance(introduction stage).At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced(stage of rapid growth). After a while, people became attached to one brand and sales leveled off(stage of maturity). Sales went into a slight decrease when freeze-dried coffees were introduced(stage of decline). The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not drop. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the soldiers? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections. Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to regain world markets. Note, also, how auto manufacturers once changed styles eagerly from year to year to keep demand from falling. Question: The author mentions the example of "backpacks" (Para.2) to show the importance of _ . - pleasing the young as well as the old - increasing usage among students - exploring new market sections - finding creative product designers
exploring new market sections

Read the following article and select the best answer. Article: Marek was a farmer who lived in a village far away. One day he became very ill, and everyone thought he would die. They sent for a doctor, who arrived two days later and examined the sick man. The doctor asked for a pen and some paper to write down the name of the medicine. But there was no pen or paper in the village, because no one could read or write. The doctor picked up a piece of burnt wood from the fire. Using the wood, he wrote the name of the medicine on the door of the house. "Get this medicine for him," he said,"and he will soon get better." Marek's family and friends did not know what to do. They could not read the strange writing. Then the village baker had an idea. He took off the door of the house, put it on his cart and drove to the nearest town. He bought the medicine, and Marek was soon well again. He would not let anyone wash the magic words away from the door. Question: When the doctor arrived, he _ . - gave Marek a careful check up - gave the medicine to Marek - became very tired and took a rest - became very angry
gave Marek a careful check up

Q: Read the following article and select the best answer. Article: The following are the results of the tests done by "Family and Home Magazine" on some Pocket Tape-Recorders on the market now. Pearlcorder S702 $64 This simple model at the bottom of the Olympus range scored the most points for its excellent quality of recording. Background noise hardly affects the sound and recording from a pocket is perfectly possible, but it doesn't turn off automatically. Tape length: 30minutes per side. Weight: 240g. Sony M9 $49.95 Small and very good looking, Sony's latest offering scored most for its appearance. Sounds clear, but there is slight machine noise. The big control buttons are a great improvement on some of the complicated little controls on other tape-recorders. It doesn't switch off automatically, but a red light shows if the machine is still running. Tape length: 60minutes per side. Weight: 195g. Sony M400 $115 Lots of little control buttons that make a noise are difficult to use. Recording is good but machine noise loses points. Tape counter and automatic switch-off when tape has finished recording or rewinding are useful. Tape length: 60 minutes per side. Weight: 230g. Imperial OEM MC7 $ 29.95 Cheap and simple compared with the rest, but recording is good as long as there is no background noise. Use only its own-make of cassette. No light to show it is on; no fast-forward button and the record button makes a loud noise. Tape length: 30 minutes per side. Weight: 285g. Philips 585 $80 Handsome and simple to use, but recording is very poor at more than the recommended distance of 5 cm-designed for dictation. No recording light. Tape length: 15 minutes per side. Weight: 220g. Question: The machine that produces the best recording with the least unwanted noise is _ . - Pearlcorder S 702 - Sony M9 - Sony M400 - Imperial OEM MC7
A: Pearlcorder S 702

(Q).
Read the following article and select the best answer. Article: The Taj Mahal is considered to be one of the most beautiful buildings in the world and the finest example of the late style of Indian architecture . It is at Agra in northern India. It lies beside the River Jumna in the middle of gardens with quiet pools. The Taj Mahal was built by the Mogul emperor Shah Jehan, who ruled India in the 17th century. It is used to honour his favorite wife, known as Mumtaz Mahal, who died in 1631. The building, which was completed between 1632 and 1638, was designed by a local Muslim architect , Ustad Ahmad Lahori. The whole building, with gardens and gateway structures, was completed in 1643. The Taj Mahal stands at one end of the garden tomb with marble path. The room is softly lighted by the light that passes through double screens of carved marble set high in the walls. The building now is kept in good condition. The Taj Mahal took 22 years to build. Shah Jehan planned a similar building, but in black instead of white, to lie on the other side of the river. But before it could be built, Shah Jehan was imprisoned by his son and buried next to his wife in the Taj Mahal. Question: The Taj Mahal was built for _ . - Mumtaz - Shah - Either Mumtaz or Shah - Both Mumtaz and Shah
(A).
Mumtaz