Given a math problem with context and a question and 5 answer choices, the task is to provide the correct answer choice based on the problem. You must choose one of the given answer choices by letter: a, b, c, d, or e; anything else is invalid.

Problem: the price of a book is increased from $ 300 to $ 390. what is the % of increase in its price ?
Options: a. 10 %, b. 20 %, c. 30 %, d. 35 %, e. 45 %
c