(CNN) -- Best-selling author Malcolm Gladwell, no stranger to provocative opinions, is at it again.

During a recent interview in Toronto, Gladwell said that people a half-century from now will revere Microsoft co-founder Bill Gates but will have no clear memory of his longtime tech rival, Apple chief Steve Jobs.

"Of the great entrepreneurs of this era, people will have forgotten Steve Jobs. 'Who was Steve Jobs again?' But ... there will be statues of Bill Gates across the Third World," Gladwell said. "There's a reasonable shot that -- because of his money -- we will cure malaria."

Of Gates, whose foundation has given more than $2 billion to causes around the world, Gladwell said: "I firmly believe that 50 years from now he will be remembered for his charitable work. No one will even remember what Microsoft is."

Gladwell made the comments late last month during a public appearance at the Toronto Public Library. His remarks began drawing attention this week after the library posted a video clip of the interview online (the Gates-Jobs stuff starts around the 9:30 mark).

Gladwell's popular nonfiction books include "Blink" and "The Tipping Point." His most recent book, "Outliers," attempts to explain what factors separate highly successful people from average ones.

"We need to be clear when we venerate entrepreneurs what we are venerating," Gladwell said in Toronto. "They are not moral leaders. If they were moral leaders, they wouldn't be great businessmen."

Gladwell did not elaborate on why he believes Jobs' legacy won't endure, although he made some unflattering comments about the late Apple co-founder, who died in October 2011.

1. Who will be revered in a half century?
2. for what?
3. Who is the co founder of Apple?
4. who is the cheif of Apple?
5. is he still living?
6. when did he die?
7. will people remember him?
8. who believes this?
9. who is that?
10. what has he wrote?
11. any others listed?
12. which ones?
13. What did Bill Gates co found?
14. How much has he given to charity?
15. Where did Gladwell make these comments?
16. at a conference?
17. where?
18. At what place in Toronto was the interview done?
19. What did he believe could be cured with Gates' money?
20. what did the library do with the video?
1. Gates
2. because of his money
3. unknown
4. Steve Jobs
5. no
6. October 2011
7. No
8. Gladwell
9. Best-selling author
10. "The Tipping Point"
11. Yes
12. "Outliers"
13. Microsoft
14. more than $2 billion
15. Toronto
16. interview
17. interview
18. Toronto
19. malaria
20. posted a video clip online