Shopping is not as simple as you think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf. Coloring, for example, varies according to what the producers are trying to sell. Health foods are packages in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive foods, like chocolates, are gold and silver. When some kind of pain killer was brought out recently, researchers found that _ because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package because we think of it as safe, and white as calm. The size of a product can attract a shopper. But quite often a bottle doesn't contain as much as it appears to. It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging. The most successful producers know that it's not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: "Any fool can make soap, but it takes a genius to sell it." Which of the following would be the best title for this text? A) Choice of Good Products B) Disadvantages of Products C) Effect of Packaging on Shopping D) Brand Names and Shopping Tricks
C
(Question)
Chicago is considering firm measures to prevent the Asian carp,a giant fish native to the Far East,from coming into North America's Great Lakes in large numbers.Such a move could cost up to$18bn,a heavy economic burden to the city. This species,more than a metre in length,was originally introduced to southern US states three decades ago to control weeds in sewage treatment plants.But they escaped into the Mississippi River and increased in number quickly,making their way north towards the Great Lakes and threatening the native fish species along the way. "Dozens of them will often leap out of the water as boats approach.''Michael Beecham,a local environmental expert,described how frightening the scene was."I've gone down the river and seen these fish jump up and hit me in the face.It is a big problem for our native species," he said. A meeting has been organized to find a technological solution to the carp problem,one of which involves blocking parts of Chicago's canal system.Listening at the meeting was John Goss,who was worried about the effect that having barriers in the canal system would have on industry."It would certainly increase the cost of transportation,"he told."It is currently very cheap and efficient to bring materials and finished goods down the Chicago ship canal.'' Another cheaper option is to eat the fish out of existence.Dirk Fucik is selling carp burger at his fish shop not far from downtown Chicago.He thinks the carps are a great resource."To catch it and throw it away is a waste,"he says."Eating them helps solve the problem and also provides jobs."But the idea has not yet caught on.So far,he is the only person in Chicago selling carp burgers. From the passage we can see the Asian carp A) is very adaptable to the new environment B) has made the Great Lake their home C) is becoming a new food in restaurants D) becomes even more fierce than before
(Answer)
A
Ques: Things you need to know about studying there Study style Since the 1950s, the Netherlands has had courses in English especially for foreign students. Students are expected to be critical of what they read and hear, and to be able of working independently. Foreign students will soon notice that at Dutch institutions for higher learning people are expected to do a lot of talking. The most common form of teaching is the seminar or working group, where a small group of students work under a teacher's supervision to analyze a certain problem. On exams, they have to show that they know the material, and that they have formed well-founded opinions on the subject. Accommodations If you are in an exchange programme or an international course, it is quite possible that a room will be arranged for you. Accept it immediately, or you will regret it later. That's because finding a place to live in a country as crowded as the Netherlands is not easy. Before you leave China, ask your host institution whether or not housing will indeed be arranged in advance. If you are in the Netherlands and still looking for a place, ask the international relations office or the student dean for advice. Expences Tuition: Bachelor's degree:about 2,500 euros a year Master's degree: 5,000-12,000 euros a year Living expenses: Experience has shown that a year in the Netherlands costs a Chinese Student about 450-700 euros a month. Here is a breakdown of average prices of supermarket goods: Litre of milk: 0.5--0.8 euro Kilo of apples: 1.5 euros Shampoo, 400ml: 4 euros Tube of toothpaste: 1 euro Bed sheet: 20 euros Other expenses: Haircut: 15 euros Air ticket to China: 600-800 euros Mobile phone call(one minute): 0.1-0.3 euro Phone call to China (with IP card): 7 euros(one minute) Postage stamp in the Netherlands: 0.39 euro Stamp for China: 0.78 euro (1 euro-about 10 yuan) Transportation Trains, buses and trams run throughout the country. If you really want to sample Dutch life, and get around... The passage implies that_. A) it is easier to find a room in Netherlands B) it is difficult to find a room in Netherlands C) your host institution will surely find a room for you D) the international relations office can find a room for you
Ans: B
Are extraverts really better leaders? Can an introvert be a good leader? Research has shown a consistent positive relationship between extraversion and leadership. In groups of strangers,such as a jury , extraversion predicts who will be selected foreperson of the jury. It's actually likely to be the person who talks the most,and that person is probably an extravert. So, extraverts are more likely to be chosen for leadership positions (what we call leader "emergence"). There is also a positive relationship (although a weaker one) between extraversion and leader effectiveness, particularly evaluated effectiveness of leaders. So it appears that extraverts have _ an _ edge, _ but does this mean that introverts can't be good leaders? Of course not ! Many successful leaders are introverted, for example Abraham Lincoln, Gandhi, and in business, Bill Gates and Warren Buffett. One of the best company presidents that I've known was easily the most introverted person among his executive team, but he was very successful and his colleagues admired his "quiet reserve and confidence". So what is the critical factor that both extraverts and introverts need to emerge as a leader and to be effective? Our research has suggested that the key element is good interpersonal, or social, skills. In one study,we looked at the relationship of extraversion to leadership emergence and effectiveness and found that the advantage that extraverts had disappeared when we put social skills into the equation . In other words,only extraverts who possessed social skills were effective leaders. Good interpersonal skills are critical whether the leader is an extravert or an introvert. In addition,we know that we are more likely to choose leaders who look like their prototypes of leaders--they speak well, interact well with others, and just look "leader-like". Extraverts just naturally look more like a prototypical leader, particularly political leaders, than do introverts. Think of the U.S. presidential campaign where presidential... Why does the author mention the U.S. presidential election campaign? A) To indicate the importance of developing people skills. B) To show the advantages of being introverted people. C) To tell readers how to become a prototypical leader. D) To suggest the uniqueness of being political leaders.
A