Article: Open google.com/analytics/ in your browser. Click the "Access Analytics" button at the top-right corner of the site. This will take you to a new page that shows a brief rundown of how Analytics works. Click the "Sign up" button to create your Analytics account. You will need to sign in with your Google account if you are not already. You can create a new Google account specifically for tracking your Analytics data if you want to keep it separate from your personal Google account. Use the buttons at the top of the page to switch between website tracking or mobile app tracking. In order to create your Analytics account, you will need to provide some basic information to Google. This will help determine how the Analytics data is interpreted and returned to you. Enter an account name. This will be the account that manages various properties that you track. You can track up to 25 properties per account, and can have 100 accounts per Google account. Enter your website name and URL or app name in the "Setting up your property" section. Select the Industry that best fits your website, and select the timezone that you want your reporting to take place in. There are four data sharing options you can choose to enable or disable. These allow your Analytics data to be shared with other Google programs such as AdSense, anonymously with Google for statistical reasons, and with account specialists for troubleshooting and optimization of your Analytics account. You'll be taken to the Admin page where you can find the Tracking ID for your website or mobile app. This is a new tool from Google that makes implementing and changing analytics tags much easier across all of your sites and apps. Tag Manager is free, and you can sign up with your Google account at google.com/tagmanager/. The container will hold all of the tags you want on the site, including Analytics, AdWords, and any third-party tags. The container name should be your website URL or app name. Select the type of container you need (Web, iOS, Android). Click the "Create" button. Click here if you're inserting the tag in a website. Click here if you're inserting the tag in a mobile app.

What is a summary?
Visit the Google Analytics website. Select between "Website" or "Mobile app" tracking. Enter your account information. Select your data sharing options. Create the account. Visit the Google Tag Manager website. Create an account and add a container.