Question: Read the article and select the best answer. Article: Despite the fact that businesses believe celebrities have a lot of _ with regard to the buying trends of consumers, researchers have discovered that this does not seem to be the case. British and Swiss researchers conducted a study showing that advertisements featuring endorsements by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people. The difference is that regular people prefer to purchase goods that are bought by other regular people. In s sample of 298 university students, researchers presented a magazine advertisement for a digital camera that included an endorsement by an imaginary student saying the camera was "hot" and his "preferred choice." The same advertisement was shown to other students, but with a difference:the camera was endorsed by a famous person in Germany. The researchers also measured how important it was for consumers that the purchased products make a good impression on others. While the students said that both advertisements were beneficial, the one made by the student topped the celebrity one if students aimed to impress others with their purchases. More than half of the students, who admitted to purchasing products that would impress others, said they were influenced by the student advertisement. Only 20% said the celebrity one would affect their buying decision. For those who do not buy to impress, only 5% focused on the student advertisement. Professor Brett Martin from the University of Bath's School of Management, explained that the findings can be used not only in Germany, but in other countries as well. "Our re-search questions whether celebrities are the best way to sell products," said Mr. Martin."Celebrities can be effective but we found that many people were more convinced by an endorsement from an ordinary person. This is because many people, feel a need to keep up with the Jones" when they buy. " Question: Those who don't want to buy a product to impress others _ . Options: A: are less interested in the celebrity advertisement B: are actually influenced by neither of the advertisements C: are mostly affected by the student advertisement D: pay less attention to the student advertisement
Answer: D

Question: Read the article and select the best answer. Article: The two European nations - one known for its chocolate, cheese and watches; the other for Ikea, Volvo and the Seventies pop band ABBA - have often been confused for each other among the Chinese. The problem largely results from the fact that both nations' names are read similarly in Mandarin Chinese - Ruidian (Sweden) and Ruishi (Switzerland) - which begin with the same symbol. In an effort to put an end to the mix-up, the Swedish and Swiss consulates in Shanghai have launched a competition on the Swedish Consulate website, asking Chinese people to come up with funny ways to help discriminate the two countries. Submissions can be accepted as a blog post, cartoon, photo, short film or in any other form. The winner with the best submission will receive a 12-day trip to Sweden and Switzerland and will be expected to report back on their impressions of both countries following the trip, the website states. Entries will be accepted until November 20. Sweden and Switzerland aren't the only destinations that have caused confusion among travelers. Last month, a British holidaymaker hoped to explore the architecture of the Alhambra Palace in Granada, Spain, but instead mistakenly caught a flight across the Atlantic to the Caribbean island of Grenada following a confusing booking mistake. Earlier this summer, two US holidaymakers were flown to the wrong continents after an airline confused two airport names. Question: A person who wants to offer a submission should _ . Options: A: have a 12-day trip to both countries first B: report his impressions of both countries C: offer his submission after November 20 D: go to the Swedish Consulate website first
Answer: D

Question: Read the article and select the best answer. Article: Do you want to see the effects of global warming? Then head north.Will Steger is going to take all of us there. Steger,64, the first person to make a dogsled trip to the Noah Pole,is a very famous and admired polar explorer.He's at home in frozen parts of the world where few humans ever step on.Steger is also a devoted environmentalist who was early to ring the alarm bell on global warming.He saw its effects firsthand in frequent polar expeditions to the Arctic and Antarctica. Steger is about to lead a team of six young adventurers on a 1,400-mile,60-day-long dogsled trip across Ellesmere Island, in the Canadian Arctic.The sea ice in that region should still be frozen."We want to take our audience to the front lines of global warming,"says Steger. The team will be uploading videos,stories and photos to the website global-warming 101.com as they march along,allowing armchair adventurers and kids in classrooms to follow their progress day to day."We can actually bring the audience up there,"Steger says. Stege's team will include some already-famous young explorers.Sam Branson, the22-year-old son of British airline tycoon Richard Branson,is an experienced Arctic traveler.Also on the journey will be 27-year-old Norwegian Sigrid Ekran.Last year,Ekran became only the second woman in history to win Rookie of the Year for the Iditarod Sled Dog Race. What they will see may be surprising.Even Steger doesn't know exactly what to expect.Climate change has already reshaped the geography of the Arctic."Within a decade or less, it's going to be impossible to reach the North Pole by dog team,without flotation ,"says Steger. Climate change is happening,but people can change too.Their willingness to change will determine the shape of Earth's future. Question: According to Steger,people can save the earth by_. Options: A: changing their harmful way of life B: learning more about the environment C: willingly giving up their comfortable life D: getting used to the present changes of the earth
Answer:
A