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You'll want to reach out to prospective clients in any way possible to build a beginning roster of customers for your cleaning service. Even just a few regular customers can help you make ends meet while you market yourself to an ever-broader target audience. Advertise in local newspapers and magazines. Offer deals to first time customers. Set up an account on Facebook and Twitter where you can advertise your company. Make sure you have a professional-looking website that lists your services and contact information. As you begin working for clients, it's extremely important to do your job well and respect your clients' space. Any sign that personal property has been tampered with, damage has been caused and gone unreported, or something has been stolen can ruin your reputation as a cleaning business. If something gets broken while you're on the job, let your client know and either replace the item or reimburse your client right away. Put items back where you found them after cleaning them. Don't touch people's personal items unless you've been instructed to do so. Stay out of rooms you haven't been instructed to clean. You don't want to be accused of something you didn't do.
Promote your business. Be trustworthy.