Q: (CNN) -- Champagne, Pele and FIFA. It sounds just like another soiree for those who run international football.

Yet it's fundamentally different this time for the Champagne in question is a certain Jerome, the 55-year-old who launched his campaign to dethrone FIFA president Sepp Blatter on Monday.

Once one of Blatter's closest allies following his work as FIFA's deputy Secretary General between 2002 and 2005, the former diplomat is now eying the top job itself ahead of the presidential elections in June 2015.

He is the first candidate to throw his hat into the ring, although both Blatter and UEFA president Michel Platini are also expected to stand -- albeit without declaring their intentions yet.

Adding sparkle and fizz to the opening of Champagne's campaign was the backing of former Brazil star Pele.

"I cannot stay away from a debate which is so important for the future of football and thus, I support Jerome Champagne and his vision," the 73-year-old said in a video message.

Pele said that the pair became friends when he was Brazil's Minister of Sport and Champagne was working at the French Embassy in Brazil.

However, Champagne -- who worked at FIFA for 11 years before leaving football's world governing body in 2010 -- chose London and the site where the English FA, the planet's oldest, was founded in 1863 to launch his bid.

Image Problem

In a wide-ranging reform program, the Frenchman outlined his support for greater use of technology in football, a desire to see orange cards and the use of a sinbin to be used between a yellow and red card while also calling for more transparency in the running of FIFA.

1. Pele
2. former Brazil star
3. 11 years
4. 2010
5. France
6. Yes
7. deputy Secretary General
8. between 2002 and 2005
9. Michel Platini
10. 73
11. Pele
12. it is important for the future of football
13. Sepp Blatter
14. Yes
15. No
16. 55
17. he was working at the French Embassy
18. in Brazil
19. no
20. in a video message

Numbered questions:
1. who is supporting Champagne?
2. who is Pele?
3. How long has Champagne worked for FIFA?
4. When did he leave?
5. where is he from?
6. was Blatter in FIFA?
7. What position?
8. when was this?
9. who is UEFA president?
10. how old is Pele?
11. who was Brazil's Minister of sports?
12. why can't he stay away from the debate?
13. who does Champagne want to take over from?
14. is Sepp going to stand?
15. has he said he will?
16. How old is Jerome?
17. what was Champagne doing when he met Pele?
18. where?
19. did Pele talk about his support on phone?
20. then?

Q: CHAPTER XII

CONSOLATION

On the following Sunday neither Tudor nor Norman was at Hampton. They had both felt that they could not comfortably meet each other there, and each had declined to go. They had promised to write; and now that the matter was decided, how were they or either of them to keep the promise?

It may be thought that the bitterness of the moment was over with Norman as soon as he gave up; but such was not the case. Let him struggle as he would with himself he could not rally, nor bring himself to feel happy on what had occurred. He would have been better satisfied if Alaric would have triumphed; but Alaric seemed to take it all as a matter of course, and never spoke of his own promotion unless he did so in answer to some remark of his companion; then he could speak easily enough; otherwise he was willing to let the matter go by as one settled and at rest. He had consulted Norman about the purchase of a horse, but he hitherto had shown no other sign that he was a richer man than formerly.

It was a very bitter time for Norman. He could not divest his mind of the subject. What was he to do? Where was he to go? How was he to get away, even for a time, from Alaric Tudor? And then, was he right in wishing to get away from him? Had he not told himself, over and over again, that it behoved him as a man and a friend and a Christian to conquer the bitter feeling of envy which preyed on his spirits? Had he not himself counselled Alaric to stand this examination? and had he not promised that his doing so should make no difference in their friendship? Had he not pledged himself to rejoice in the success of his friend? and now was he to break his word both to that friend and to himself?

1. bitter
2. a horse
3. that he was a richer man than formerly
4. Two
5. Alaric Tudor
6. Hampton
7. They had both felt that they could not comfortably meet each other there
8. unknown
9. a Christian
10. a purchase

Numbered questions:
1. What type of time was Norm having?
2. What had Tudor gotten recently?
3. What was there no indication of after this?
4. How many would not be attending on Sunday?
5. What was one's full name?
6. Where would they not go?
7. Why?
8. What was the jealous one wishing to do?
9. What religious type of follower was Norm?
10. What did the other ask him about?

Q: Beijing (CNN) -- Entrepreneurs of all stripes are cashing in on the Lin-sanity phenomenon as swiftly as the NBA sensation can pull off his furious fast breaks.

It has been only three weeks since Jeremy Lin, the 23-year-old American-born point guard of Taiwanese descent, came out of obscurity to lead the listless New York Knicks to a winning streak.

But while their winning run has come to an end, Lin has gone on to become a media and marketing darling. Lin-related products have become hot items.

In New York, merchandise retailers are doing brisk business selling Lin's No. 17 jerseys. "He's made the Knicks relevant again," says Larry Dimitriou, manager of Modell's Sporting Goods store in Manhattan.

Jeremy 'Lin-demand' in China

"We constantly get Lin jerseys every day," he says. "I put one in the window to show people we have them. A short time later, they're gone."

Just as nimble and quick are the publishers of "Linsanity: The Improbable Rise of Jeremy Lin" by Alan Goldsher, an electronic book that was turned around in just 72 hours. Available wherever e-books are sold, Goldsher's insta-book costs just $1.99.

According to Digital Book World, fast-thinking authors have already churned out least seven e-books, all about the humble and wholesome Harvard graduate. The other Lin-inspired titles include, "Jeremy Lin: Advice from Sun Tzu on Basketball and the Art of War," and "The Zen of Jeremy Lin."

Not to be outdone, Lin himself has filed to trademark "Linsanity." The application, filed through the U.S. Patent and Trademark Office, would give him exclusive rights to put the signature term on more than 50 consumer products, including clothing, mugs and even action figures.

1. Jeremy Lin,
2. New York Knicks
3. Lin's No. 17 jerseys.
4. China
5. Yes
6. Seven
7. Alan Goldsher,
8. 72 hours.
9. $1.99.
10. filed to trademark "Linsanity.
11. give him exclusive rights to put the signature term on more than 50 consumer products
12. 23
13. America
14. Yes
15. Taiwanese
16. Larry Dimitriou
17. \manager of Modell's Sporting Goods store
18. Manhattan.
19. Yes
20. selling Lin's No. 17 jerseys.

Numbered questions:
1. Who lead a basketball team on a winning streak?
2. What team?
3. What are popular consumer products right now?
4. What other country is he popular in?
5. Are there books about him?
6. How many?
7. Who is an author of one?
8. How long did it take him to write the book?
9. How much does the book cost?
10. What did Lin do so he wouldn't be outdone?
11. What does that do?
12. How old is lin?
13. Where was he born?
14. Does he have any other ethnicity background?
15. Which is?
16. Who said that LIn made the ball team relevant again?
17. What's his profession?
18. Where is that located?
19. Are Lin's jersey's sold fast?
20. What type of business people are cashing in on Lin's popularity?