Problem: Article: In order to find the right treadmill, it's important to know how it will be used and who will use it. Make a list of everyone in your household who will work out on the treadmill and consider what their fitness goals are. The more use that your treadmill will get and the more intensive the workouts will be on it, the more important it is that you buy a high quality model. For example, if you plan to use the treadmill primarily for running, you'll need a strong motor. If you will mainly use it for walking, you can go for a model with a lesser motor. It also matters how many people in the house will use the treadmill. If there are multiple runners who'll workout on the treadmill, you should purchase a high quality model. Consider the weights of the treadmill users as well. If both a 200 lb and 160 lb person are going to use it, you don't want to purchase an underpowered model. You should also think about what your household's fitness goals are. Some models may be better suited for individuals who are trying to lose weight, while others are better for people who are trying to enhance their athletic performance. Another important decision to make before you shop for a treadmill is where you intend to keep it. If you have a room that's already set up as a home gym, you may have enough space to leave the treadmill out permanently. However, if you're short on space, you may wind up putting it in your bedroom, family room, or another space, and you won't necessarily want to leave it out all the time. In those cases, a folding model that you can easily tuck away in a closet or corner is your best option. On average, most treadmills are approximately 77 inches long by 35 inches wide. Non-folding treadmills tend to offer a sturdier deck and frame, so they're usually a good option for avid runners. Folding models come in a variety of price points. The budget folding treadmills are typically best suited for walking, while the higher cost folding models are good for a mix of walking and running. Keep in mind that your treadmill will need to be near a power outlet. When you're looking for a space in your home for your treadmill, make sure there's a power outlet nearby. Before you start looking at treadmills online or in stores, it's important to decide how much you're willing to pay. Treadmills can cost anywhere between $200 and $4000. On average, though, you can expect to pay about $1000 for a quality treadmill. Cheaper treadmills are better suited for walkers, while runners typically prefer mid-range to high priced models. Choose a budget for your treadmill, and look for the best model that you can afford. If you have your heart set on a high end treadmill that doesn't fit your budget, you may want to consider purchasing a pre-owned model. You can often find sales on treadmills and other fitness equipment at the end of the year or beginning of a new year when many people are making fitness-related resolutions.
Summary: Determine how the treadmill will be used. Figure out how much space you have. Come up with a budget.

INPUT ARTICLE: Article: Your website should be easy to navigate and have information about your company and its products or services. Capture customer information through a form that asks them questions about their needs. A price quote form is a good way to do this. You'll receive an email with the potential customer's contact information. Make sure your website is listed with major search engines, such as Google, Yahoo, and Bing. This is the bare minimum for being noticed online. Practice searching for your site on each popular engine as well to see what comes up. To sign up for an auto-responder, potential customers simply enter their email address. There are various types of auto-responder services that vary in complexity, and some are geared specifically toward generating leads. Types include welcome emails, responses based on specific online activities, and product recommendations. These sites are where millions of people are already gathering to connect with each other. So, establishing a meaningful presence there is a good idea. You can create a page on these sites to promote your business. When a customer "friends" you or "becomes a fan," the people in her network can learn about your company as well. Use different modes of social media. You might start with a general site like Facebook, a business networking site such as LinkedIn, or a microblogging and all-purpose site like Twitter. However, consider expanding to picture-based sites like Pinterest or Instagram. Also look for any types of social networking platforms specific to your industry, like Glozal for real estate, Lawyrs for law, or Architizer for architects and designers. Don't forget about your social media. Many companies put up a social media page and then neglect to update it. Once you have a page, schedule regular weekly or daily updates. And don't just try to amass followers; try to engage them. Use giveaways and promotions. Respond to their comments, and address any concerns in a timely manner. SEM involves using paid ad words to drive clicks and increase traffic to your company's website or its online promotional landing pages. SEO is a type of SEM in which you produce content that helps move your site "organically" to the top of searches for companies like yours. Give potential web leads something to do. When someone does arrive at your page via your SEM efforts, they should have some clear options of what to do. Make it easy for them to leave their contact information or purchase your product or service through ecommerce. Your web content management system might already have an ecommerce plugin or application, such as WordPress' MarketPress, or you can add ecommerce capabilities through a third-party provider, such as PayPal. Social media sites usually have their own tracking mechanisms, or third-party apps can track your traffic for you. Pay special attention to which ad words are working for you and which aren't, especially since you pay for those. Look for trends and patterns. Are there particular times of the day, week, or month that you experience more or less travel? What about the geographic regions your visitors come from? Try to figure out why. Determine which ad words give you the best bang for your buck. Also identify weaknesses. Maybe you don't have that many followers on social media, or maybe your online sales are sluggish. This is all information you can use. Isolate potential leads. Notice who comments on your social media posts. Look for people who have used your coupons, taken action on your website, or replied to your newsletters. These are all people that are leads.

SUMMARY: Create a website that can capture leads. Set up an email auto-responder. Promote your business on social networking sites. Conduct Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Track your traffic on all your web platforms.

In one sentence, describe what the following article is about: A bottle with a plain top and sides will work the best, but you can use other types too if you don't mind the molded designs. For the most realistic trophy though, you should use a 1.5 to 2-liter (50.7 to 67.6-fl oz) soda bottle. Make sure that the bottle is empty and clean. If it's dirty, fill it with water, then add a pump of dish soap. Close the bottle, shake it, then pour the water out. Make sure that you remove the label as well. If there is any residue, use a goo-removal product to get it off, such as Goo Gone. You can use spray paint for this or regular acrylic craft paint. Most trophies are gold or silver, but you can make yours any color you want. Apply 1 coat of paint first, wait 10 to 20 minutes for it to dry, then apply a second coat and let it dry too. Apply acrylic craft paint with synthetic taklon brushes. Avoid bristle brushes (too coarse) and camelhair brushes (too soft). If you are using spray paint, be sure to work in a well-ventilated area. Apply the paint from 6 to 8 inches (15 to 20cm) away. If you want a more elaborate trophy, consider painting some words or designs onto it, such as "#1" or "Champion!" Alternatively, draw your designs with hot glue before you paint the trophy. This will give you nice, raised designs.
Summary:
Get a clean, empty plastic bottle. Paint the trophy your desired colors.