Keeping a PR team on retainer might be prohibitive for your small business. However, talk to PR professionals about engaging their services on a per-project basis.

Summary: Consider working with a public relations professional.

Give your cat a day to explore. This way, the cat can get used to its new home and new surroundings. Walk up to your cat gently. Watch your cat's body language for signs of fear, nervousness or interest and curiosity. Each cat will react differently, and will show signs when it is growing comfortable. Start with stroking your cat under the chin. Move on to belly rubs and scratching under the chin.

Summary: Give your new pet some space when you first bring them home. Approach the cat slowly and carefully. Pet your cat.

Feed stores sell bags of oyster shells for a relatively small price. These shells are often pre-ground, saving you a lot of work. Both whole and ground shells can be obtained from a number of locations, including grocery stores. Ordering online is always an option. Ground up shells and those at feed stores are typically cooked before you buy them. At grocery stores and some restaurants, they are often raw. You may be able to get used oyster shells from restaurants. Introduce yourself to owners by saying, "Hi, I live nearby and I could use your oyster shells for my chickens. Could we work out a deal?" Place the shells on a baking sheet. If you run out of room, crack the shells into smaller pieces by striking them with a hammer. Once the shells are arranged, preheat the oven to 250F (121C) and let the shells bake for 10 minutes. Baking kills off any mold or bacteria lingering on the shells. While raw shells often don't cause harm to the chickens, it is better to be safe than sorry. Baking also dries out the shells, making them easier to crack. You should break up the oyster shells first so the chickens have an easier time eating them. Start by loading all of the shells into an old sack, pillowcase, or feed bag. These are all safe ways to hold the shells as you strike them with a hammer. Tie the sack shut to protect yourself from flying fragments. Bring the sack to a spot that won't be damaged by hammering, such as the ground outside. Lay the sack flat, then strike it with a hammer or another blunt object. Break the shells down until the fragments are the size of your fingernails. Although the size doesn't particularly matter, smaller shells are easier for a chicken to pick up with its beak. You can also drive over the bag with a car to crush the shells quickly. Plug in an old food processor or blender. Dump all of the shell fragments into it, then turn on the machine to finish breaking them down. Your chickens will have no problems gobbling down the powder, which can be fed to them in a number of ways. You don't have to make powder if you don't want to. Chickens will eat fragments or even whole shells. However, chickens have to peck at the shells to break them if they are too big to swallow.

Summary: Purchase oyster shells. Bake raw oyster shells at 250F (121C) for 10 minutes. Stuff the oyster shells into a bag. Smash the shells with a hammer. Use a food processor if you want to grind the shells into a powder.

Reselling children's clothing and equipment is a simple way to make a little extra money while passing useful items to parents who need them. Keep in mind, though, that you should only sell items that are in good condition clean and functional, with no missing parts. A good rule of thumb is to ask yourself whether you would buy the item, if you were in the market for it. If not, it's probably best to donate or otherwise repurpose it. If you have a lot of clothing and equipment to sell, you might consider holding a garage sale on your own property. Before you do so, you should check the laws and guidelines in your area. Some neighborhoods require you to purchase a permit; others might restrict the days and times that such sales can take place. For the best possible turnout, you should advertise your sale at least a week or two in advance. Post clear, eye-catching signs in your neighborhood, or place ads in your local newspaper. Keep in mind that buyers often plan their routes in advance, and they may show up very early to ensure they have the best opportunity to purchase your items. If you need to cancel or change the date of your sale, it's polite to take down your notices and place an apology notice on your property. To make your items as accessible and appealing as possible, organize them neatly and attractively. A few suggestions: Organize clothing according to size and gender. Place a sticker on each item, marked clearly with the price. Alternatively, use color-coded stickers, and have a printed price sheet handy that shows each color's designated price. If you have only a few items to sell, or you have some items left after a garage sale, take your items to a secondhand store or consignment shop. You may have to try several different stores before you find one that will take your items. Store policies vary, but in general: Consignment shops will take items likely to sell and have to fill out paperwork so that they can reach you if and when someone purchases them. You will only make money if an items sells. Secondhand stores will often pay you a fair price up front, then sell the items at a higher price to make a profit. In addition to garage sales and secondhand stores, you can put your items up for sale online. Various sites, including eBay, function to connect buyers and sellers. A quick search for "sell baby clothes online" will generate a list of these sites. Some people will meet in person to make the sale this is often the case on sites like Craigslist. However, it can be safer, easier, and more convenient to let a site serve as the middleman, handling everything by mail and making sure no one is cheated.
Summary: Choose items that are in good condition. Check local ordinances regarding garage sales. Advertise your garage sale. Arrange your items in an organized fashion. Consider secondhand stores. Try selling online.