Interactive television advertising,which allows viewers to use their remote controls to click on advertisements, has been pushed for years. Nearly a decade ago it was predicted that viewers of "Friends", a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston's with a few taps on their remote control. "it's been the year of interactive television advertising for the last ten or twelve years," says Collin Dixon of a digital-media consultancy. So the news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some skepticism. During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue. Cablevision hopes to allow customers to buy things with their remote controls early next year. Television advertising could do with a boost. Spending fell by 10% in the first half of the year. The popularization of digital video recorders has caused advertisers to worry that their commercials will be skipped. Some are turning to the Internet, which is cheaper and offers concrete measurements like click-through rates-especially important at a time when marketing budgets are tight. With the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision. Or so the industry hopes. In theory, interactive advertising can engage viewers in a way that 30-second spot or not. Unilever recently ran an interactive campaign for its Axe deodorant , which kept viewers engaged for more than three minutes on average. The amount spent on interactive advertising on television is still small. Magna, an advertising agency, reckons it will be worth about $138 million this year. That falls far short of the billions of dollars people once expected it to generate. But DirecTV, Comcast and Time Warner Cable have all invested in it. Yet there are doubts whether people... When Cablevision's planned interactive TV advertising program,the public_. A) accepted it immediately and completely B) had some doubt about it C) showed an indifferent attitude toward it D) refused to accept it
B
(Question)
No doubt that you know about Charities. Here it is another chance for you to know more. Difficult times often bring out the best in people. And this was the case for basketball star Yao Ming, who hosted a television show in Shanghai that raised US$300,000 to help researchers find a cure for SARS. Fundraising, or charity, is an act of goodwill towards others. Charities in the West have more flexible ways. Look at a typical day for Ruth, a wealthy woman in the UK, for example. Ruth wakes up in the morning and collects her post. There's a letter addressed to her with a picture of a half-dead, beaten horse. It's from a charity asking Ruth to donate money to save the animals. The door bell rings and there, on Ruth's doorstep, is an old woman asking for money to help the aged. She turns on the television, hears sad music and sees a picture of a wide-eyed child dying of hunger in Africa with an appeal for money to help the child. Ruth then goes shopping for a dress to wear to that evening's large party for the rich and famous. The ticket cost her a small fortune, but she doesn't mind because most of the money is going to a charity that fights AIDS. She feels good about going because she's helping the sick. Within five minutes of walking down the street, Ruth has passed a charity shop. She doesn't stop because she doesn't think she'd find a suitable dress there--it's full of old, secondhand clothes. But, many other people enter and but all sorts of bargains. Edna, a little old lady, looks after the shop. Any profit it has made goes to a cancer charity. Now that she has retired, she has plenty of spare time to offer her services for free. For people like Yao Ming, Ruth and Edna, charity is a virtue that holds the same importance in life as faith and hope. " " said Scottish author Henry Drummond. Which of the following is NOT mentioned in the story as a way of fundraising _ ? A) Charity party B) Charity post C) Charity TV program D) Charity for beggars.
(Answer)
D
Ques: One day in Australia I decided to try hang gliding . I went up with an instructor, floated and flew above the waves for about 20 minutes, then landed on the sand. His wife was there to meet us so she could drive us back. Their son, about 8 years old, was with her. As the four of us were standing there a woman named Sue came up with a big smile. She gave a warm hello to the couple, and then asked the boy, "How's school, mate ?"With a troubled look on his young face, the boy quietly said, "Not good." In response Sue exclaimed ,sounding surprised , "Not good ?I bet it is fun." Then she turned her attention back to the boy's parents. They started talking about some of their friends, smiling and laughing . Meanwhile, all three of them completely ignored the boy . But I watched his head drop.I watched him turn away from the group, take a few steps ,and just stand there ,alone. I still find it hard to believe that anyone could miss a child's reaction that completely. I wondered how the three adults could stand there and laugh while that boy stood there alone, troubled not only about school but also that no one was interested in his troubles. Maybe his father tried to distract his son with risky sports. As long as you are active, you can't feel your emotional pain. But what if his son is not interested in sports? These were what most people would say are "good parents" . But I say that what they did was child abuse. It was total emotional neglect at that moment . And that is why I am writing this story. To remind everyone that it is little interactions with children that make a difference in their lives and in society. What attitude does the author have towards the instructor and his wife as parents ? A) approving B) Positive C) Disapproving D) understanding
Ans: C
Question: Prince William and the Duchess of Cambridge's new son will be named George Alexander Louis, the royal family says. A statement from William and Catherine's settlement Kensington Palace said the baby, third in line to the throne , would be known as His Royal Highness Prince George of Cambridge. On Wednesday the royal couple took their son to Catherine's parents' house in Berkshire, following a half-hour visit by the Queen. All three names had been among the favourites listed by British bookmakers and the announcement was relatively quick by royal standards. It took a month for the name ofPrince Charles, the heir to the throne, to be announced, and a week for William, his eldest son. George has been the name of six British kings. The last, George VI, was the father of Queen Elizabeth II and _ from 1936 to 1952. Alexandra, the female form of Alexander, is one of the Queen's middle names and was also the name of the Queen mate of King Edward VII at the start of the last century. Louis is one of William's middle names and was the given name of Prince Charles's tutor and great-uncle Louis Mountbatten, who was murdered by the IRA in 1979. The choice of name, relatively short by royal standards, does not necessarily mean the baby will eventually become King George VII. The Queen's father was named Albert, but chose to be crowned as George VI. "It's interesting that they chose to go with just three names," historian Suzannah Lipscomb told Sky News. "It's almost as if the royal family is coming down with ordinary people, who tend to have fewer middle names than monarchs .It is a name that none can find any problems with. George itself can't be shortened in any obvious offensive way. They've probably gone for something that is safe." Which of the following statements can best sum up the passage ? A) New royal baby named George Alexander Louis B) The royal couple gave birth to their eldest son. C) The choice of name was interesting and complicated . D) The new baby, third in line to the throne .
Answer:
A