What happens next in this paragraph?

How to find sales leads
Encourage happy clients to provide recommendations.
An advocate who doesn't even work for your company is the best salesperson you could ask for. First and foremost, treat all existing customers with respect, kindness, and generosity.
People trust their friends, so creating happy customers is a key way to grow your business and gain leads. This doesn't have to be subtle either--there are a variety of ways to promote client recommendations : Provide " referral discounts.