Problem: Write an article based on this summary: Think about your target audience. Connect the product's features to its benefits. Jot down sensory images. Make a list of descriptive words.

Answer: Who are you targeting with this product description? That's a vital question to ask. If your potential buyers identify with a particular group or culture, they're more likely to buy a product that also identifies with that group or culture. Think about who you're trying to target with your product description. Common characteristics to consider when trying to determine the target audience include age, gender, income level, buying habits, occupation, marital status, family status, location, education level, ethnic group, political affiliations, hobbies, and interests. If the company for which you are writing the description has an online presence, there are tools you can use to identify their demographic, such as Google Analytics. This can help you gather information on the type of person who frequents the company's website. The company sales team may also be able to provide you with this information. Say you're selling a new brand of flavored coffee for a local shop. The kinds of consumers who crave flavored coffee might be professionals or family-oriented people who prioritize taste over coffee purity or origin. Try to connect your coffee to the target customer's lifestyle. Business people will relate to someone enjoying a coffee before a busy day of work or as a break. Family-oriented people will respond to descriptions of someone enjoying coffee with their spouse or as their children get ready for school. Consumers generally go for products that provide them specific benefits. When writing a product description, ask yourself, "What would a customer gain from my product?" Ultimately, consumers want to buy something that has an inherent benefit to them. Make a list of the features of your product. From there, try to link these features to a benefit for customers. This will help you get a sense of what to focus on as you write your description. For the coffee example, try connecting the coffee's origin, tasting notes, caffeine content, or another quality of the coffee to its benefits (good flavor, a pleasant drinking experience, caffeine boost, feeling of helping a community/farmers, etc.). Find a way to stress your product's exceptional flavor. Why specifically is your ideal customer seeking flavored coffee? What's wrong with existing flavored and unflavored coffees? Specifics are important when selling a product. If you can create sensory details, your readers will feel like they're experiencing the product secondhand. This may make them more likely to purchase it. Try to describe the experience of enjoying your product, using as many senses and images as possible. Returning to the flavored coffee example, try to imagine waking up to a pot of vanilla flavored coffee. What smells would you experience? What sights? How does the smell of a vanilla birthday cake make a person feel? You could write something like, "Imagine waking up to a subtle vanilla scent wafting into your bedroom, then sitting down to enjoy a cup of coffee with the sweet taste of a childhood birthday cake. Revel in the memories of grade school parties as you take a sip of the silky, creamy flavor of our coffee." Here, you create an experience for your reader. The reader imagines waking up, smelling coffee, tasting coffee, and having that coffee spark pleasant memories. You do not want to use average words to describe your product. Vivid language can really make your product sound great to potential buyers. Avoid neutral or common words when describing your product. To start brainstorming, make a list of words that remind you of your product and find ways to make these words pop. Imagine that the coffee from the previous example is flavored like birthday cake. The first words that may come to mind may be things like sweet, tasty, and flavorful. Are there any ways you can make those words more specific? What kind of cake does the coffee taste like? Maybe it has a vanilla flavor. Instead of using terms like "sweet" and "tasty," you could find something more specific. For example, you could say the coffee has a "silky, creamy vanilla flavor."

Problem: Write an article based on this summary: Heat a 6 to 7floz (180 to 210ml) cup while you prepare the espresso. Add water to the espresso machine and turn it on. Dose espresso grounds into a portafilter. Tamp down on the grounds while you apply pressure. Put the portafilter in the machine and turn it on. Pull a double shot of espresso into your preheated cup.

Answer: Get out a small serving cup and fill it with hot water. Leave the cup to heat while you prepare the espresso grounds and your machine. A flat white is served in a smaller cup than a latte or cappuccino because it's made with less milk. Depending on your machine, you may have to fill the water tank and heat the machine before making your espresso. Follow the manufacturer's instructions and heat the machine for as long as directed. For example, you might need to pour about 40 fluid ounces (1,200ml) of water into a tank near the top of the machine and heat the machine for 15 minutes. Use a scale to weigh 18 to 20 grams of espresso grounds into a clean and dry portafilter. Try to use freshly ground espresso for the best flavor. You can use any style of roast, but it's important that the coffee is ground for an espresso machine. Set the portafilter on a clean, flat surface and use a tamper to push down firmly on the grounds. Try to apply even pressure so the espresso is level in the portafilter. Packing the espresso into the portafilter will help the water from the machine flow evenly through the grounds as the shot pulls. Turn on the grouphead for a second to remove any old coffee grounds before you insert the portafilter. Then, put the portafilter into the grouphead and turn it so it's secure. Immediately turn the espresso machine on so the hot water can begin moving through the grounds. It's important to turn the machine on right away so the heat from the grouphead doesn't burn the espresso grounds. You might have to insert your portafilter a little differently depending on your machine. Pour the hot water out of your preheated cup and place it below the spout of the portafilter. Then, let the shot run for about 20 to 30 seconds so the double espresso falls directly into the cup. Stop the shot as soon as it begins to look pale and thin.

Problem: Write an article based on this summary: Find your niche. Network with other software engineers. Develop your own software in your specialty.

Answer:
Within software consulting, find your area of specialization so you can offer something specific to customers. If you find a particular area of software engineering that interests you, you are more likely to enjoy work. Pick a specialization in, for example, cyber security, networking, or systems engineering. Research which software consulting services are available near you and what is lacking. Attend conferences and networking events with other software engineers to build connections. Pay particular attention to experts working in your specialty. Attend experts' conference lectures and try to meet them afterwards. Ask the experts and your colleagues for blog recommendations and/or advice. You might create an application for a smartphone or something more advanced like internet security software. Do multiple trials and work out any kinks. By developing and perfecting your own product, you will have a finished project to show to prospective clients.