What happens next?

How to deal with social media fails
Assess the damage.
Was the error simply a rogue tweet or random misspelling within a post? Quickly assess the damage.
Was anyone harmed by the content shared? Was the content offensive? Was any information tweeted or posted for private consumption only? Is there a possibility that this will spiral into a bigger issue?
Admit your mistake right away.

Available choices:
[-] Things are constant and particularly awkward when people share over-text messages. Your next best course of action is to apologize right away and give a clear explanation of what your mistake was.
[-] There is nothing wrong in admitting your mistake. There are bad times as well as good times when it comes to social media.
[-] Let nature take its course and try to avoid lying to avoid further inadvertently alienating your friends and peers. Confess to yourself as soon as it feels necessary.
[-] Did the blogger mistake you? Sometimes you don't know the seller name. Provide the seller with the information so they can place the issue in fresh eyes.
There is nothing wrong in admitting your mistake. There are bad times as well as good times when it comes to social media.