Q: Make sure you have a basic overview of your character before you start to draw them. Ideally, complete a character sheet so you know exactly who they are. If you don't want to be this detailed, decide their role in the story and their basic physical traits. A basic concept for Alice might be, "Short dark-haired witch in a black dress who's the hero of the story." For Trixy, you might write, "Tall, red-headed witch in jeans and yellow t-shirt who's secretly a villain." How your character stands says a lot about their personality. Think about how your character would hold their body based on their personality and goals. Then, picture what their silhouette would look like. Use this to create an outline of your character. For example, Alice might be standing tall with her hand on her hip and her nose pointed in the air. Trixy, on the other hand, might be looking down and off to the side. Her hands might pressed together in front of her body to show that she's hiding something. Quickly sketch out the basic look you're going for with this character. Do a couple of sketches so you can try different details and angles. Then, review your sketches to help you decide how you want to draw the character. Sketching also helps you warm up so it's easier to draw. Don't worry about making mistakes. These sketches should be loose and don't need to be finished. What your character wears should show something about them as a character. This includes the type of clothing they wear, the colors they pick, and the accessories they choose. Think about how your character would dress, then create an outfit that works for them. For example, Alice might wear flowing dresses because she thinks it better reflects her witch heritage. Similarly, she might stick to dark colors because it makes her feel witchy. For accessories, she might wear an old locket that has her grandmother's picture in it. Trixy might wear modern clothes because she doesn't follow the old ways. Additionally, she might choose bright colors because it makes people think she's happy, even though she's not. For accessories, she might carry a purse that's made from a pet fox that she once had. Now that you've decided on the posture and basic physical features, create a drawing of your character. Do this on paper or your computer, depending on what's comfortable for you. Make this drawing as detailed as you'd like. You might be able to use a drawing app to help you create your character. If you're using the drawing as inspiration but don't plan to show it to people, don't worry if it's not perfect. Just do your best. If you're creating a comic book or something similar, practice drawing your character over and over. This will help you get good at it, so don't give up!
A: Create your character sheet or a basic concept first. Choose a distinctive posture for your character. Make several sketches of your character to find the look you want. Add clothing and accessories that reflect your character's personality. Draw your character based on your sketches.

Q: Make it a goal to share one picture, article, or funny story on social media per day. Make sure all of your content has something to do with your brand, whether it's product photos, user reviews, or seasonal sale announcements. Try to mix it up and not just post sales or reviews all the time. The occasional inspiring article or video will establish your brand as personable and keep your followers coming back. Come up with a 2-3 word phrase that encompasses your desired brand image, your purpose, or is your brand name. Using a unique hashtag will encourage customers to repost your content, or post their own original image of your products or services that links back to your brand, growing your audience exponentially. Social media marketing is also done by regular social media users with a lot of followers. Most businesses send these influencers free packages of products or coupons for free services in exchange for them reviewing and tagging the company on their social media. This is a great way to reach new customers. In any case where you are providing free goods or services for review, make sure the influencer knows you want them to be honest about their experience. For example, you can ask by sending a private message that says "We really enjoy your feed and think you and your followers would like our product. Would you be interested in receiving a sample for free in exchange for an honest review posted on your Instagram page?" In your posts and captions, ask questions and prompt your followers to respond. A post with comments in addition to likes will be more popular and will reach more audiences. You might also consider asking followers to post their own responses on their page and use your hashtag, or tag their friends to share the post. Ask questions or include prompts at the end of your captions, such as "Where's your favorite place to vacation?" or "Tag someone who inspires you in the comments!" Action-gating is when you prompt your followers to repost content or make their own content to participate in a contest with your brand. This method is highly effective at increasing brand loyalty and creating a network to reach new followers. There are many different ways to do this, whether it's by providing customers who give you their email with a coupon, or by having followers post pictures for a chance to win a prize. If you have an old picture from a few years ago, you can repost it by participating in #TBT or #FlashbackFriday. If you like a post by another brand and you have similar audiences, share it on your page and give them credit. Repurposing and sharing content will give you a break from creating original content while still keeping your brand engaged. Social media is a great place to exhibit exceptional customer service. It also gives your customers with bad experiences a public platform for their complaints. If you receive a negative comment, respond positively and try to turn the situation around. For example, you can send a private message saying "Hi Jen, I'm a customer service representative from the Thread Makers. I saw your post about a negative experience with our business, and I wanted to sincerely apologize for that. I'd like to offer you 20% off of your next purchase to make up for any frustration we may have caused. Could you reply with your email address so I can send that over to you?"
A:
Make posts consistently. Brainstorm a catchy hashtag to increase your exposure. Contact influencers and ask them to be brand partners. Encourage followers to participate in the conversation on your page. Use action-gating to reach a wider audience. Repurpose and share content. Respond to negative comments in a positive manner.