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Ideally, you should only apply beard pomade after a warm shower. Warm water helps open up your pores and raise up your beard hairs. This makes them more receptive to treatment and styling. Use a beard shampoo if you have it. Otherwise, you can get away with using a face wash, as long as it's not too harsh (if it's made for dealing with acne, don't use it for your beard). In either case, use a small amount, and rub it gently into your beard so it lathers. Massage the product into your skin and rinse well. Dry off your beard right after you get out of the shower. Don't be too rough with the towel, or you might rip out some hairs and end up with a less than full looking beard. It doesn't need to be bone dry, but it shouldn't be drenched either.
Take a shower. Wash your beard. Towel off.