Write an article based on this summary:

Understand the significance of a DBA. Perform a DBA name search. File an Assumed Name Certificate with the state of Texas. Verify local DBA requirements.
Business names in Texas are regulated under the Business Organizations Code (BOC). Under the BOC, a business cannot register a name that is "the same or deceptively similar" to another registered company. You cannot name your business in a way that customers might think they are dealing with another company. All business entity searches in Texas are done through the Secretary of State SOSDirect website. You can set up an account for no charge and use the account for expedited and low-cost document filing during the operation of your business. You can also register for temporary log-on privileges. You will not be able to file documents, but can perform the needed business entity search. Perform your business name search with several variants on your proposed name. For example, if you search "Grandma's Fudge" and don't find it registered. Also search "Grandma's Candy" or "Grandma's Old-Tyme Fudge." You want a name that is not confusing with another business and that you can use to create a vibrant and unique brand for your company. Also perform a web search for unregistered companies that might be using a similar name. In your favorite search engine type "my proposed business name" and "Texas." While you won't be prevented from registering the name, you should consider if you want to copy another company's name. To start the DBA process, you need to file a Form 503 - Assumed Name Certificate. You can fill out the interactive Form 503 online and print out the completed document or you can print out a blank form and complete it by neatly printing the information in dark blue or black ink. By doing your work upfront of creating your business entity, determining a physical address, and performing a detailed name search, completing Form 503 will not take very long or require the assistance of an attorney. The initial Assumed Name Certificate is valid for ten years. The fee to file the certificate is $25. The Assumed Name Certificate can be filed electronically via SOSDirect, by mail to the address in the Form 503 instructions, or delivered in person to the James Earl Rudder Office Building in Austin, Texas. Many counties in Texas require a separate, notarized DBA filing before a business is authorized to open an office in the county. Contact the county clerk in your home base county for local filing procedures.