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How to clean the tires on your car
Use a cleaner designed for tires.
There are a number of products designed specifically to clean your tires. Spray tire cleaner onto your tires and follow the directions regarding how long to leave it on.
Car wash soap is designed to clean and protect paint and clear coat, not rubber, so it can leave a film over your tires or prevent them from shining. Just as car wash soap does a poor job of cleaning tires, tire cleaner can have a negative effect on the paint of your vehicle.