How does the next paragraph end?

How to increase online sales
Establish measurable goals.
If you don't have an exact goal in mind it will be much harder to track improvement. Determine exactly how much you want to increase your sales by and over what time period you want to accomplish this goal.
The more nebulous your target is, the more difficult it will be to increase your sales. It's okay to pick an aggressive goal, but don't choose something that is impossibly out of reach.