This is a test of commonsense. Complete the next sentence:

How to write a realistic business plan that will attract investors
Sell your business in the executive summary.
Busy investors may have dozens of plans coming across their desks every day, so you have to capture their interest quickly. The executive summary is a snapshot of the whole plan.
It should be written last and use facts rather than emotional language to show why your business is a good investment. Make realistic statements about the timing of your profits.