Choose your reply from the options at the end. Does "What the Los Angeles Times later called "missing one of the biggest marketing opportunities in a generation" contributed to Pepsi losing market share, by 2010 falling to third place from second in the United States." contain the correct answer to "What show did PepsiCo begin sponsoring in hopes of not missing another opportunity like American Idol?"
Available options:
+ yes;
+ no;
no