I'm taking a test and have to guess the right answer to the question after the article. Article: The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive.Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing.Too many companies,however,have jumped into foreign markets with embarrassing results.Translation mistakes are at the heart of many _ in international advertising. General Motors,the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova"is Latin for "new (star)"and means "star" in many languages,but in spoken Spanish it can sound like "no va", meaning "it doesn't go".Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe,sales picked up dramatically. Marketing blunders have also been made by food and beverage companies. One American food company's friendly "Jolly Green Giant" (for advertising vegetables) became something quite different when it was translated into Arabic as "Intimidating Green ogre ". When translated into German,Pepsi's popular slogan,"Come Alive with Pepsi" came out implying "Come Alive from the Grave".No wonder customers in prefix = st1 /Germanydidn't rush out to buy Pepsi. Even a company with an excellent international track record like Kentucky Fried Chicken is not immune to the perils of faulty translation.Many sales were lost when the catch phrase "finger licking food" became "eat with your fingers off" in Chinese translation. A manufacturer of one laundry detergent also made an expensive mistake in the Middle East. Its advertisements showed a picture of a pile of dirty clothes on the left, a box of the company's detergent in the middle, and clean clothes on the right.Unfortunately,the message was incorrectly interpreted because most people looked at it from right to left, the way Arabic is read. Having awakened to the special nature of foreign advertising,companies are becoming much more conscientious in their... Question: Which of the following statements BEST explains the failure of the laundry detergent ad in the Middle East? Options: A: The advertisement is offensive to the Arabic religious belief. B: The advertiser is ignorant of the reading habit of the Arabs. C: The advertisement is mistakenly translated by the Arabs. D: The advertisement is poorly designed regardless of Arabic social customs.
B
I'm taking a test and have to guess the right answer to the question after the article. Article: It is obvious that doctors recognize obesity as a health problem. So why is it so hard for them to talk to their patients about it? The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don't know what to say. "So while doctors may tell patients they are overweight, the conversation often ends there," said Christine C. Ferguson, director of the _ . "Patients are not told about the possibility of diabetes ," she said. "And doctors don't feel they have good information to give. They felt that they didn't have adequate tools to address this problem. The lack of dialogue hurts patients, too. The patient survey, of over 1,000 adults, found that most overweight patients don't even know that they're too heavy. Only 39 percent of overweight people surveyed had ever been told by a health care provider that they were overweight. Of those who were told they were obese, 90 percent were also told by their doctors to lose weight, the survey found. In fact most have tried to lose weight and may have been successful in the past--and many are still trying, the survey found. And many understand that losing even a small amount of weight can have a positive impact on their health and reduce their risk of obesityrelated diseases like hypertension and diabetes. Dr. William Bestermann Jr., medical director of Holston Medical Group, in Kingsport, Tenn. , which ranks the 10th in obesity among metropolitan areas in the United States, said the dialogue had to be an ongoing one and could not be dropped after just one mention of the problem. "If you're to be successful with helping your patients lose weight, you have to talk to them at actually every visit about their progress, and find something to encourage them and coach them," he said. He acknowledged that many doctors tend to be not optimistic. "Part of this is that there's this common belief, and doctors are burdened by it, too,... Question: How many of the patients surveyed have been advised by their doctors to lose weight? Options: A: About 350. B: About 390. C: About 900. D: About 1,000.
A
(Question)
I'm taking a test and have to guess the right answer to the question after the article. Article: The Internet can be a great way to connect with people. The latest web craze is social networking on websites such as MySpace. More than 65 million young people use online social networking sites. That cyberspace trend is causing problems in school, however. In a recent survey, nearly 36 percent of school administrators said that social networking sites troubled learning in their districts. Should school districts ban sites like MySpace? Teachers are worried that some students use social networking to post personal information and to cyber bully other students. One of the biggest dangers comes from people who find out kid's personal information. Many districts have blocked students from accessing or using social networking sites from school computers, and some have suspended students for posting harmful material on those sites from their home computers. Nearly two-thirds of US kids have computers in their homes, according to the US Census Bureau. "It is important to keep in mind that just blocking access to social web sites at school is not the end of the story," warns NSBA executive director Anne Bryant, "Most of the misuse of these sites takes place at home but still affects the classroom." _ . They say the main problem with sites like MySpace is that students don't understand the dangers involved in using them. "Many students are posting personal information about themselves without regard to who has access to that information," Jim Hirsch said, "Schools should focus on educating their students and their parents on how to be safe online." Experts argue that too many schools are forbidding students to use social networking web sites without thinking about their educational benefits. "Social networking web sites can help connect students in the United States to their peers in other countries, providing invaluable lessons in foreign cultures," explains Hirsch. Question: Where do students usually misuse social networking sites? Options: A: At the teacher's office. B: At the net bar. C: At the classroom. D: At home.
(Answer)
D