What is the most logical next event?

How to ice an injury
Assess all injuries before deciding on a treatment.
There are a multitude of injuries that call for a cold compress. Most of these are minor bumps and bruises that don't require further medical attention.
Some, like fractures, dislocations, and concussions, require emergency medical treatment. If you are at all unsure, visit the doctor or emergency room to receive the correct diagnosis and treatment.