What most naturally follows?

How to write a classified real estate ad
Identify your audience.
Like all forms of advertising, writing a successful real estate classified ad requires an in-depth understanding of your intended audience. You will want to craft your ad such that you can reach potential buyers or renters, as well as their agents and brokers, and convince them to contact you.
Start by identifying exactly who you want to respond to your ad. For real estate, this will boil down to the group of people who are interested in your property and who can afford it.