What is the most logical next event?

How to write a communications strategy
Consider the long-and short-term goals of your organization.
Whatever you do should be in support of these goals, so it is important to be clear on them.
Indicate what your organization wishes to achieve on the communications front, such as increased media prominence, damage control, branding, etc.
For instance, growth may be your company's long-term goal, while creating greater brand recognition locally is your short-term goal. Define objectives that support your company's goals.