Facts: - name: michael mccafferty - birth place: philadelphia , pennsylvania - birth date: september 7 , 1942 Based on these bullet points, write a short biography describing the life of michael mccafferty -lrb- software entrepreneur -rrb- .
The answer to this question is:
michael mccafferty -lrb- born september 7 , 1942 -rrb- is an american entrepreneur , inventor known as the '' father of crm '' , and programmer most well known for his work in presiding over technitrol , inc. 's subsidiary called eastern data processing and for creating the software product telemagic .after graduating from college , he went on to work at ibm , which lead to him getting employment at technitrol , inc. .after an unsuccessful service called product & area locator -lrb- pal -rrb- , he filed for bankruptcy on march 17 , 1983 , and went on to create telemagic under his company remote control international , which was met with positive reception both in terms of sales figures as well as customer reception .this success led the company and the software it created to eventually be purchased by the sage group .during his college years , he worked on entrepreneurial endeavors , including a birthday cake delivery service , a restaurant , and advertising .he currently works as a mentor to other businesspeople .