Some context: The Cardigans are a Swedish rock band formed in Jonkoping, Sweden, in 1992, by guitarist Peter Svensson, bassist Magnus Sveningsson, drummer Bengt Lagerberg, keyboardist Lars-Olof Johansson and lead singer Nina Persson, with the line-up remaining unchanged to this day. Their debut album Emmerdale (1994) gave them a solid base in their home country and enjoyed some success abroad, especially in Japan. It was not until their second album Life (1995) that an international reputation was secured. Their popularity rose when their single "Lovefool", from the album First Band on the Moon (1996), was included in the soundtrack to the 1996 film Romeo + Juliet.
The Cardigans returned in 2002 to record Long Gone Before Daylight (2003), a collection of songs mainly written by Persson and Svensson. Long Gone Before Daylight became one of the best selling albums in Sweden in 2003. After a two-year hiatus from their last album, it was released in Japan on March 19, 2003 and in Europe on March 24, 2003. Later it was also released in Canada (April 22, 2003) and the United States (May 25, 2004). The album differs from the band's earlier works. Their familiar "happy" pop sound takes on a change to pop songs with more of an American country music influence. It is a much darker album than their previous works, and quieter than Gran Turismo. Indeed, even lead singer Nina Persson dyed her once light blonde hair to jet black, reflecting the band's change of mood. The album was produced by Per Sunding after the group's regular producer Tore Johanssen stepped down, feeling himself unable to provide the country sound the group wanted. Criticism was generally mixed to positive. Some found the change of direction welcome, and felt the band had matured, making songs that were even better than other experienced country-pop styled artists. Others missed the old pop sound, and accused the band of possibly being ashamed of their former "happy" pop sound. The first single of the album, "For What It's Worth" was released on February 17, 2003. The second single was "You're the Storm" released on June 2, 2003. The third and final single was "Live and Learn" released on December 3, 2003. In the summer of 2004, The Cardigans toured with Liz Phair, Katy Rose and Charlotte Martin on the Chicks With Attitude tour. On 28 April 2005 the band's iTunes Originals album was released through iTunes. On 19 October 2005 the band released their sixth album Super Extra Gravity to generally favourable reviews. Super Extra Gravity went straight to the #1 spot on the Swedish album chart and was certified gold (sales over 40,000). After the band finished promotional activities in fall 2006, the band entered an extended hiatus and devoted themselves to other projects.
how did they return to fame in 2002-6
A: The Cardigans returned in 2002 to record Long Gone Before Daylight (2003),
Some context: Gorillaz are an English virtual band created in 1998 by musician Damon Albarn and artist Jamie Hewlett. The band consists of four animated members: 2-D (lead vocals, keyboards), Murdoc Niccals (bass guitar), Noodle (guitar, keyboards), and Russel Hobbs (drums and percussion). These members are fictional and are not personas of any "real life" musicians involved in the project. Their fictional universe is explored through the band's music videos, as well as a number of other short cartoons.
The band's first release was the EP Tomorrow Comes Today, released in 2000. The band's first single was "Clint Eastwood" and was released on 5 March 2001, reaching No. 4 in the UK. It was produced by hip hop producer Dan the Automator and originally featured UK rap group Phi Life Cypher, but the version that appears on the album features American rapper Del the Funky Homosapien, known on the album as Del tha' Ghost Rapper, a spirit in the band's drummer Russel Hobbs. The Phi Life Cypher version of "Clint Eastwood" appears on the B-side album G Sides. Later that same month, their first full-length album, the self-titled Gorillaz, was released, producing four singles: "Clint Eastwood", "19-2000", "Tomorrow Comes Today", and "Rock the House". In June 2001, "19-2000" charted at No. 6 in the UK, and the song was used as the title theme for EA Sports FIFA video game FIFA Football 2002. The end of the year brought the song "911", a collaboration between Gorillaz and hip hop group D12 (without Eminem) and Terry Hall about the September 11 attacks. Meanwhile, G Sides, a compilation of the B-sides from the Tomorrow Comes Today EP and first three singles, was released in Japan on 12 December 2001 and quickly followed with international releases in early 2002. Gorillaz performed at the 2002 Brit Awards in London on 22 February, appearing in 3D animation on four large screens along with rap accompaniment by Phi Life Cypher. The band were nominated for four Brit Awards, including Best British Group, Best British Album and British Breakthrough Act, but did not win any awards. In November 2002, a DVD titled Phase One: Celebrity Take Down was released, giving the phase its name. The DVD contains the four Phase One promos, the abandoned video for "5/4", the Charts of Darkness documentary, the five Gorilla Bitez (comedic shorts starring the band characters), a tour of the website by the MEL 9000 server and more. The DVD's menu was designed much like the band's website and depicts an abandoned Kong Studios. Rumours were circulating at this time that the Gorillaz team were busy preparing a film, but Hewlett said that the film project had been abandoned: "We lost all interest in doing it as soon as we started meeting with studios and talking to these Hollywood executive types, we just weren't on the same page. We said, fuck it, we'll sit on the idea until we can do it ourselves, and maybe even raise the money ourselves."
Why was it done this way?
A:
The DVD's menu was designed much like the band's website and depicts an abandoned Kong Studios.