Background: Paul Heyman was born on September 11, 1965 in Westchester County, New York, to Richard S. Heyman (died June 25, 2013), a prominent personal injury attorney, and Sulamita Heyman (died February 27, 2009). His family was Jewish, and his mother was a Holocaust survivor. By age 11, he was running a mail order business selling celebrity and sports memorabilia from his home. While still a teenager, he fast-talked his way backstage at a World Wide Wrestling Federation event at Madison Square Garden as a photojournalist.
Context: After departing WCW, Heyman attempted to start a new promotion in Texas with Jim Crockett, Jr.. Disagreement arose, however, as Crockett wanted to build a traditional wrestling brand, while Heyman believed traditional wrestling was antiquated and a new take on the genre was needed. At this time, Eddie Gilbert was a booker for a Philadelphia-based promotion, National Wrestling Alliance (NWA)'s Eastern Championship Wrestling, which he did under the ownership of a local pawn shop owner named Tod Gordon. Heyman came in to help Gilbert teach the younger wrestlers how to perform on interviews, but Gilbert's erratic behavior became too much for Gordon, who had a major falling out with Gilbert right before the "Ultra Clash" event on September 18, 1993. From that point forward, Heyman was in charge of the creative direction of the company. As Paul E. Dangerously, he managed a few wrestlers, including Sabu and 911. A year later, the company was the flagship promotion of the struggling NWA. A tournament was scheduled to be held in August 1994 for the NWA World Heavyweight Championship, at an ECW-hosted event mostly featuring ECW wrestlers. The proposed outcome was the current ECW champion Shane Douglas becoming champion, but Heyman conspired with Douglas and Gordon without the knowledge of NWA president Dennis Coralluzzo to have Douglas (and by extension, ECW itself) publicly denounce the NWA and its "tradition" after winning the tournament. In his post-match speech, Douglas aggressively assaulted the title's lineage, throwing the belt itself down, proclaiming the NWA a "dead organization" and declaring his ECW title a world-level championship. The plan for this shoot screwjob was known only to those three. That same week, Heyman and Tod Gordon rechristened the promotion, eliminating the regional branding "Eastern" and declaring the promotion Extreme Championship Wrestling. They broke the company away from the NWA, and ECW became its own entity. Heyman encouraged wrestlers to express their true feelings about the WWF, the NWA, and WCW. Heyman bought out Gordon and became sole owner of ECW. During his time in ECW, Heyman found an ally in Vince McMahon's WWF. McMahon had sent some WWF wrestlers to ECW (under WWF payroll) to develop them and was interested in some ECW wrestlers, such as Terry Gordy and 2 Cold Scorpio. McMahon paid Heyman $1,000 per week to rent Scorpio. In the final days of ECW, Heyman did not appear on the show and was replaced as the leader of the backstage and creative by ECW wrestler Tommy Dreamer. ECW entered into bankruptcy in 2001 (just weeks after WCW was sold to WWF for $2,000,000, after AOL Time Warner wrote off over $100 million in debt), with the company $7,000,000 in arrears, with over $3,000,000 owed to the company by InDemand pay per view.
Question: What happened at the Ultra Clash event?

Answer:
From that point forward, Heyman was in charge of the creative direction of the company. As Paul E. Dangerously, he managed a few wrestlers, including Sabu and 911.