Q: Although some publications may ask that you capitalize each word in your headline when submitting content for them, most will tell you to avoid capitalizing each word in the headline. You should also capitalize the first word used after a colon, in most cases. For example, write "It's just their nature: Why your cat wants to kill you." If you use all capital letters in your headline, readers may feel like you're yelling at them and will not want to read your copy. Additionally, words in all capital block letters appear as RECTANGULAR BLOCKS OF PRINT and a person quickly skimming a page will miss your entire message. You should definitely use capital letters at the beginnings of certain proper nouns, like the names of people and places. Just don't go overboard with it! Research shows that readers prefer headlines with numbers over headlines without numbers by a significant margin. As well, Internet headlines that use hyphens and colons receive more clicks than headlines that don't include punctuation. If your headline is for a clickbait article, place your main keyword(s) before the hyphen or colon, then write the clickbait portion of the article after it. If you include a number in your headline, place it at the very beginning (e.g., 30 Tricks You Can Teach Your Cat). The best typeface for both headlines and copy are fonts people are already accustomed to reading. If you get creative with fonts and colors, you may end up discouraging people from reading past your headline and lowering your readership. Some examples of fonts to use might include the Century family, Caslon, Baskerville, and Jenson. Although you want your headline to remain unique, you should aim to make it unique through the actual content and not solely through its visual affect. Engage as many senses as possible (sight, sound, smell, touch, taste) to vividly engage the readers imagination, both in the headline and the copy. Include vivid descriptions of your product (if you're writing for an advertisement) and its benefits that will stimulate readers' imaginations as if they were actually experiencing the product. For example, if your headline is about food, use words like "delicious," "spicy," or "smoky" to engage readers' sense of taste. There are certain formulas for writing headlines that advertisers and writers commonly use to lure in and positively engage readers. Consider using these formulas to ensure that your headline will have a similar effect. For example, a simple headline-writing formula is "Number or trigger word + Adjective + Keyword + Promise." An example of this type of headline might be "7 delicious snack options that will help you lose weight fast." and re-write your headline to make it as perfect as possible. Keep reworking the headline, rearranging the words, and write several versions of a headline always trying to tweak and improve upon it. Then, select the best one. If possible, try and get other people to vote on different versions of your headline to see which one is the most popular. A great headline will often take longer to compose then the entire ad to follow. Try to find a new angle, direction, or twist at looking at your subject matter from the reader's perspective, so your headline is not boring and engages the reader.
A: Capitalize the first word of your headline and any proper nouns. Avoid using all capital letters. Use punctuation and numbers in your headlines. Use a simple font to avoid putting off readers. Engage your readers' senses, if possible. Stick to formulas commonly used in headlines. Write

Q: " Look for denture adhesive creams, like Fixodent, Polident, or Poligrip, with those labels. They mean the adhesive is long-lasting. If you only plan on using the cream for your fangs, choose the smallest tube, like a 2.5 oz (84 g) one, as you won't need very much. You can buy denture cream from a pharmacy, drug store, or online retailer. Most tubes cost less than $5. Blot the tissue all over your top teeth and gums to remove any excess moisture. This helps the denture adhesive cream stick to your teeth better. Do this right before you're ready to apply the fang. You can also use a paper towel or cotton swab instead of a tissue. Hold the tip of the tube at the wide top of the fang and squeeze a tiny amount of cream onto the fang. Keep the cream on the top half of the fang since that's the part that will be against your tooth. If you get too much on the fang or some on the pointy tip, wipe off the extra with a cotton swab. Use individual fangs instead of the ones that come in whole sets of teeth. You can buy fangs at a Halloween store or party goods store. Press the fang against your canine tooth so that the pointy tip is facing down and the concave side with the adhesive is covering your tooth. Hold it with your fingers until you can move your hand away and the fang stays in place. To find your canine tooth, start at the middle of your upper teeth and count over 3 teeth. It's the 3rd tooth from the center and is usually slightly pointier than the others. Use a timer or the clock app on your phone to keep track of the time if necessary. Repeat the same process on your other canine tooth. Squeeze a dot of denture adhesive cream onto the back of the fang, then hold it in place for 10 to 15 seconds on your tooth. Try to align the 2nd fang so that the pointy tip is as far down as the 1st fang and they're even. Don't eat with your fangs in. If you do, you could crack the fangs or they could fall off. Instead, peel them off by pulling them forward and set them aside before you eat. Take them off before you sleep, too. After eating, dab a little more denture cream on the back of each fang and stick them back onto your teeth. If you want the fangs to hold better, brush your teeth and dry them with a tissue before putting the fangs on again.
A:
Buy a tube of denture adhesive cream that says "super" or "superior hold. Dry off your upper teeth and gums with a tissue. Squeeze a small dot of cream onto the backside of the fang at the top. Place the fang over your canine tooth and hold it for 10 to 15 seconds. Apply cream to the 2nd fang and press it into place over your tooth. Remove your fangs before eating or sleeping, then reapply them with more cream.