Bush volunteered for his father's campaigns in 1980 and 1988. During the 1980 campaign, Bush worked as an unpaid volunteer, and expressed great admiration for his father. In the mid-1980s, Bush got his start in Florida politics as the Chairman of the Dade County Republican Party. Dade County played an important role in the 1986 election of Bob Martinez to the Governor's office. In return, Martinez appointed Bush as Florida's Secretary of Commerce. He served in that role in 1987 and 1988, before resigning to work on his father's presidential campaign. Bush frequently communicated with his father's staff from 1981 through 1992. The younger Bush recommended Dexter Lehtinen for the post of U.S. Attorney for the Southern District of Florida and set up a meeting between the Bush Administration and Motorola. He also advocated for Cuban exiles living in South Florida, and supported the Cuban embargo. In 1990, Bush urged his father to pardon Orlando Bosch, a Cuban exile who had been convicted of firing a rocket into a Polish ship which was on passage to Cuba. Bosch was released from prison and granted residency in the U.S. In 1989, Bush was the campaign manager of Ileana Ros-Lehtinen, the first Cuban-American to serve in Congress, in her special election. In 1994, Bush launched an unsuccessful bid for the Governor's office against incumbent Democratic Governor Lawton Chiles. Bush ran that year as a conservative. At one point, he was asked what he would do for African Americans, and Bush responded: "It's time to strive for a society where there's equality of opportunity, not equality of results. So I'm going to answer your question by saying: probably nothing." Bush lost the election by only 63,940 votes out of 4,206,076 that were cast for the major party candidates (2,135,008; 51% to 2,071,068; 49%). In the same election year, his older brother, George, was elected Governor of Texas. Following his election loss, Bush joined the board of The Heritage Foundation and continued to work with Codina Partners. Alongside T. William Fair, the president of the Urban League's Miami affiliate, Bush helped to establish Florida's first charter school.

Answer this question "what else did he do?" by extracting the answer from the text above.
In 1994, Bush launched an unsuccessful bid for the Governor's office against incumbent Democratic Governor Lawton Chiles.