In this task, you're given an article and an answer. Your task is to generate the fill-in-the-blank question for this answer based on the given article. The blanks are always at the end of the question, and can be filled with more than one word or phrase.

Input: Consider Input: Article: Holiday Inns and McDonald's. both saw unmatched growth in the 1960s. Their growth opened another direct business operation--franchising. These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company's methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different. By extending a "proven" marketing method, a parent can profit in several ways. First, the franchisee's purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company's reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40. The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent's freedom to drop supplies at will. Of course the factory's costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won't thoughtlessly destroy it.
Answer: takes no advertising responsibility for individual investors

Output: Franchising refers to a business operation in which a successful parent company _ .

Input: Consider Input: Article: There are stories about two U.S . presidents,Andrew Jackson and Martin Van Buren,which attempt to explain the American English term OK.We don't know if either story is true,but they are both interesting. The first explanation is based on the fact that President Jackson had very little education.In fact,he had difficulty reading and writing.When important papers came to Jackson,he tried to read them and then had his assistants explain what they said.If he approved of a paper, he would write "all correct"on it.The problem was that he didn't know how to spell.So what he really wrote was "ol korekt".After a while,he shortened that term to "OK". The second explanation is based on the place where President Van Buren was born,Kinderhook,New York.Van Buren's friends organized a club to help him become President .They called the club the Old Kinderhook Club,and anyone who supported Van Buren was called"OK".
Answer: is telling the stories just for fun

Output: .The author _ .

Input: Consider Input: Article: Alibaba started taking the lead in China, simply enough, by connecting big Chinese manufacturers with big buyers across the world. Its business-to-business site, Alibaba.com allowed business to buy almost everything. Alibaba's advantage wasn't hard to identify: size. Alibaba is just big, even by Chinese standards. Its marketplaces attract 231 million active buyers, 8 million sellers, 11.3 billion orders a year--and _ It encourages people to use its markets--not charging small sellers a percentage of the sale. If you want a quick look into the influence of Alibaba on daily Chinese life, take my experience. I moved to Beijing almost a year ago and quickly got tired of visiting small stores across the crowded, polluted city of 20 million people in search of new electronics, bathroom furnishings, and anything else my wife wanted. "You're looking for what exactly? Why not try _ ? " my Chinese teacher asked me one day. With that, my wonderful new relationship with Alibaba began. Alibaba's original business-to-business model now is secondary to consumer buying. Chinese retail buying makes up 80% of Alibaba's profit, and leading that group is Taobao, with 800 million items for sale and the most unbelievable selection of things you'll ever find. TMall.com is Alibaba's other big site, where you can find brand name goods from Nike and Unilever near the lowest prices. What I have a hard time explaining to friends and family back in the U.S. is how China has gone beyond traditional shopping--big-box retailers especially --in favor of online purchases on Taobao and a few other sites. In smaller towns than Beijing, where big retailers have not yet traveled, shopping online is shopping, and shopping is Taobao. I have a list of some of my recent purchases on Taobao for a sense of how extensive the marketplace is. Almost everything arrived a day or two after ordering with free shipping. I'm not even a big buyer, because I need friends to help me search the Chinese-language site. When I was searching my purchase history on my Chinese teacher's iPad, which helps me buy goods, I looked through with great difficulty about 10 of her purchases for every one of mine.
Answer: its big size
Output: Alibaba's advantage mainly lies in _ .