Hindustan Pencils Pvt. Ltd. is an Indian manufacturer of pencils, writing materials and other stationery items, established in 1958 in Mumbai. It is the largest pencil manufacturer in India making pencils, erasers and writing implements under the brands Nataraj and Apsara. The Nataraj 621 HB wood-cased pencil with a distinct red-and-black stripe design is the most well-known product of Hindustan Pencils in India.

Is it true that apsara and nataraj are owned by same company?
yes